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Do You Have To Be Ruthless To Succeed? The Truth About Survival Of The Fittest with Dr. Chris Kukk

September 21, 2017 by Lace Gilger in Influence & Communication

In this episode, we ask "do you have to be ruthless to succeed?”, we examine how compassion is powerfully linked with success, we discuss the essential task of challenging your own world view and seeking evidence you disagree with, learn how to ask great questions, and much more with Dr. Chris Kukk. 

Dr. Chris Kukk is a former counter intelligence agent, now a professor of Political and Social Science at Western Connecticut State University. He is the founding Director of the Center for Compassion, Creativity, and Innovation. He is the author of the newly released book The Compassionate Achiever and has been featured on NPR, NBC, The Economist, and more

  • Social and emotional learning and how Chris is using that to transform early childhood education

  • How positivity and compassion can spread from the bottom up to change schools

  • The neuroscience behind how compassion helps children learn more effectively

  • Why cultivating personal awareness is the first step to mastery

  • With meditation you catch more than you miss, without it, you miss more than you catch

  • What did Charles Darwin have to say about how compassion impacts the “survival of the fittest”

  • How a focus on helping one another moves society forward

  • Why the conception of compassion as “soft” or “weak” is completely wrong

  • How compassion is powerfully linked with success

  • Mother Theresa’s “Ripple of Kindness”

  • Do you have to be ruthless in order to succeed?

  • Compassion enables you to have sustained success

  • Lessons from Enron

  • What psychology and neuroscience studies show about extrinsic focus vs intrinsic focus on your achievement

  • How Utah has saved money by pursuing a policy of compassion in solving homelessness

  • The “4 step program” for cultivating compassion that you can start implementing right now

  • The power of “LUCA”

  • The power of listening to learn instead of listening to reply

  • The definition of compassion - understanding and taking action

  • How we can “understand to know” and build a deeper mosaic of understanding to find common solutions to our problems

  • Connecting to capabilities, reaching beyond yourself to help people with the human potential hidden in plain sight

  • The essential task of challenging your own world view and seeking disconfirming evidence

  • All feedback makes you stronger, ideology fears the truth, wisdom seeks it

  • The buddhist concept of “fierce compassion”

  • Remember, water cuts through rock over time

  • What are “knownaughts” and “noxxers”?

  • The power of connection to make your success limitless

  • How do we ask great questions (and why its so important to do that)?

  • The great question is like the lens of a camera, the aperture shapes what you see on the other side

  • The words that you use frame the way you see a problem

  • How silence can open up doorways for deeper understanding

  • Lessons from counter intelligence interrogations about how we can become better listeners

  • The power of "nondoing"

  • Practical steps you can implement right now to begin walking the path of compassion

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SHOW NOTES, LINKS, & RESEARCH

  • [Book] The Compassionate Achiever: How Helping Others Fuels Success by Christopher L. Kukk

  • [Personal Site] Chris Kukk

  • [Book] The Moral Molecule: How Trust Works by Paul J. Zak

  • [Twitter] Chris Kukk

Episode Transcript


[00:00:06.4] ANNOUNCER: Welcome to The Science of Success with your host, Matt Bodnar.

[0:00:11.9] MB: Welcome to the Science of Success, the number one evidence-based growth podcast on the internet, with now more than a million downloads and listeners in over a hundred countries. 

In this episode we ask; do you have to be worthless to succeed? We examine how compassion is powerfully linked with success. We discussed the essential task of challenging your own worldview and seeking evidence that you disagree with. We learn how to ask great questions and much more, with Dr. Chris Kukk. 

I’m going to give you three reasons why you should join our email list today by going to successpodcast.com and signing up right on the homepage. The first; we send out a curated weekly email every single week to our listeners called Mindset Monday. Listeners have been loving this email. We get tons of great feedback. It’s short simple and has some really interesting stuff that we've been digging for the last week. 

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Once again, you can go to successpodcast.com. You can sign up right on the homepage, or if you're on your phone, you can text the word “smarter” to the number 44222. That's “smarter” to the number 44222. 

In our previous episode we discussed habit loops, how they form, what they are, and we looked at why you can't stop picking up your phone. We talked about the habits and routines that research shows are the most correlated with success. We looked at how to bake mental models into your brain and much more, with Charles Duhigg. If you want to break you phone addiction, listen to that episode. 

Now, for the interview. 

[0:02:36.9] MB: Today we have another amazing guest who has the honor of being the very first guest to do a return interview on the Science of Success, Dr. Chris Kukk. Chris is a former counterintelligence agent, now, a professor of political science at Western Connecticut State University. He's the founding director of the Center for Compassion Creativity and Innovation and he’s the author of the newly released book, The Compassionate Achiever. He’s been featured in NPR, NBC, The Economist and much more. 

Chris, welcome back to the Science of Success. 

[0:03:06.8] CK: Wow, Matt. Thanks for having me on again, and the first guest. It’s a true honor. I love your show. Thank you for having me back on.  

[0:03:13.1] MB: We’re very excited to have you back and to share some new wisdom. For listeners who haven't been following what you're up to lately, what have you been doing since we last chatted? 

[0:03:22.6] CK: Oh, man! Everything from working again in the Dalai Lama, back to campus for students and outreach to schools on social emotional learning. Just came back. Tough gig in Hawaii working with schools out there on getting kids to have their lessons, really, in math and science, woven with social and emotional learning, so that kids — This idea of looking out for others becomes kind of a natural habit, what they were born with. 

Babies are not looking to take someone else down, right? Everyone’s looking to cooperate, and we learn like Jean-Jacques Rousseau said, we learn kind of these bad habits through society of looking out for ourselves and not caring about others. It’s getting the kids — The kids, once they understand that looking out for others is part of being a human, part of being part of humanity. They literally flow right into it and they bring it home to their parents. We had talked with parents about what we’re doing in school and the parents are so excited about it. 

There’s this emphasis now, I think, back in the schools and parents were involved in schools of getting kids back into a community. Not focused on just testing. That's what we've been focused on in the last decade or more, is kids in testing. We should be talking about kids and being a part of communities, and that’s what we’re doing lately. 

[0:04:48.2] MB: Tell me more about that. What exactly is social and emotional learning? 

[0:04:52.8] CK: Social and emotional learning, the shorthand of it is really having self-awareness about yourself and how you feel about a certain situation and how your emotions, what your emotions are when they first come up about a certain situation. Then having awareness about other people’s perspective on their emotions and their feelings and then working with that together. Really, think about it — The way I think about it is I played lots of sports in high school and through college and it's about getting a team moving forward. You know when you're part of a community or part of a team, you can do more when everyone's working together. 

It’s even part of what I went through in the service as a counterintelligence agent. The best squads in counter-intel were the ones that even if the people didn't personally like one another, they just thought — I don’t know. Back in my day you were either a Dallas Cowboy fan or a Pittsburgh Steeler fan, and it’s getting those two teams and two fan bases together to work together. In the military, even if you didn’t like someone, you always had their back. You always help them through things, and it's getting that idea like, “Okay, kids nowadays. I guess just go Yankees, Red Sox. One is a Yankees fan, another is a Red Sox fan. They may not personally get along in terms of baseball, but when they're in a classroom, they’re looking out for each other and they’re looking to say someone’s down and giving them a high-five or checking in and see what's up with them. Is there anything they can do to help, and it’s building that community, that sense of trust, and we know that when it starts on the local level, on the very individual to individual level, it tends to spread. It becomes a contingent, just like negativity is a contingent. Positivity is a contagion as well, and if we can get kids to do it, also parents do it, and that’s what we’re finding out. It just spreads from, literally, from the bottom up, and now teachers are getting involved in it, because they're seeing these kids are in a classroom and it’s full of compassion. Their scores go up, and it may not be rocket science, but it’s definitely brain science, right? 

When you're in a compassionate environment, dopamine starts to flow. You get this reward chemical, and as neuroscience has shown, dopamine acts like a post-it note for memory. Kids are starting to memorize better. They’re starting to learn more and retain more. There’s this cool circle, this 360 degrees circle all starting with good compassion about learning and about succeeding. To me, that's just going to create a better world all the way around. 

[0:07:31.1] MB: I love how you started with the concept of personal awareness and how important that is. That, to me, a recurring theme that we see again and again on the show, which is being self-aware and figuring out, “What am I feeling emotionally? Where am I right now?” is really the first step to unlocking so much more. 

[0:07:52.1] CK: It is. I think we are in such — We’re in a time where everyone wants to move fast and we’re in a moment in history where we’re talking about globalization and global connections, but there is a paradox in there. We’re connecting globally, but we’re not connecting locally. We’re not connecting individually to each other. 

What I mean by that is that, yeah, we can contact friends or the mighty country of Estonia through Skype. It’s the country where Skype actually came from, was Estonia, and we can communicate with people out there. When we’re talking to each other, how many times do you see people taking out their cell phones and looking at their cell phones instead of looking eye to eye into someone else, right? We forgot the importance of looking into the windows of the soul, and that's another person's eyes, and you can read so much and learn so much from someone just by looking at them while you're talking. We’re in such a rush lately in terms of individuals that we’re missing each. We’re creating that kind of — You know when you’re on that train and the train is going by, the place is really fast. Everything is like a blur. That’s what we’re doing to each other. We’re creating blurs and we wonder why our society is weakening, civil society is kind of crumbling and I don't think it's complicated and maybe complex, but it’s not complicated. I think we just need to realize that the time we take with each other and with ourselves, you and I talked about this before, we both meditate, and when I meditate in the morning, I swear, everything for the rest of the day is everything — It’s like when you're hitting a baseball and you're on. Everything's in slow motion. You catch more than you miss. When I don't meditate, I miss more than I catch. I think we’ve been doing that with each other as well. 

[0:09:57.5] MB: You talked about, and I think some of these stems from your military work, from the work you’ve done in schools, the importance of looking out for each other and building trust. I know we touched on this briefly in our previous conversation as well, but tell me about how that interacts with people who think about the world from the framework of survival of the fittest and how — Are those ideas mutually supporting or are they opposed? 

[0:10:24.5] CK: Oh, man. That’s a great question, because first of, let’s clear up a misconception about survival of the fittest. When we normally talk about survival of the fittest, we think in Cliff Notes version of Charles Darwin on origin species. That’s where he hypothesized something like survival of the fittest, but he never coined the term survival of the fittest. It was a guy named Spencer that did. 

What you find out with survival of the fittest when you actually read Darwin and you go through The Dissent of Man, for example, which is later on after he's done a lot of his research, you find out that Darwin says that the species that will move up the evolutionary ladder most efficiently and the most effectively is the species has that has the highest number of its members, and this is his words, that are sympathetic to each other. Sympathy, Paul Ekman, has found out by going through a lot of the research as well, is that he means altruism. It means compassion. It means empathy and different passages of The Dissent of Man. 

He uses the synonym sympathy for those three other words, and when we think survival of the fittest, we think — It’s like the playground scenario. When kids play King of the Hill, they have to push down someone else in order to get on top. It's a zero-sum game. If one person wins, that means another person has to lose. That’s how kind of shorthand a survival of the fittest as a society, and that's not what Darwin was ever talking about. Darwin was talking about how people helping one another will actually move that species, that community along and move it forward. When you talk about economics, because people think when you talk about compassion, it’s supposed to be week. It’s supposed to be soft, and that’s so backwards. Just an example, water which is considered soft, can cut through rock, which is considered hard. If you have this image of being kind is soft and weak, you have already started losing ground in whatever you think you want to achieve. That's the one thing I want to kind of get across. 


Paul Zak shows in his work, and he calls himself a neuro-economist, and he writes some great stuff, the book called like The Moral Molecule. He shows that communities that have high levels of trust, and he takes it back to even measuring oxytocin in the blood, and compassion, when you think in a compassionate way, you actually increase oxytocin. Those communities that have a high level of oxytocin create that trust, and it’s a kind of — It feeds in on itself, trust and oxytocin, once you start to get it going. It builds up more and more. 

Those societies that have the greatest and committees that have the greatest levels of trust also have the strongest economies, because everyone can trust — The contracts are not written necessarily on paper. They’re written literally in blood through the oxytocin, and people can help each other move forward more efficiently and effectively when you have that trust. If you think you need a contract every single time you need to do something, you’re going to slow things down. You’re going to slow down because you need to do the bureaucratic paperwork that needs to be done to guarantee that you need to move forward. 

Mat, I remember when a handshake accounted for everything. Now, we have to have lawyers looking over many different things and people looking for the one eye that isn’t the auditor, the one tee that isn’t crossed. That's up to us to bring that handshake back to each other and to create that positivity and that level of trust, and that level of trust, the byproduct. It's not the purpose that you do it, but the byproduct is success. 

[0:14:40.8] MB: Tell me more about that. Tell me about the idea that compassion is not soft or weak, and specifically about the link between compassion and success. 

[0:14:53.4] CK: Oh, man! It’s so much. That’s what the books is about. The Compassion Achiever is literally about that link. It starts — Let me give an example of what I mean by that. First off, the compassion-trust angle, if you're part of a community, and all of us are, and you build — And it starts with one person. I call that a ripple effect, and other people have used ripple effect. Mother Teresa is called the Ripple of Kindness in moving forward and how that engulfs other people, it moves everyone forwarding and then creates the trust, which then creates that strength. 

It's more than that, because in the service, in high school sports, I was told you, “Kukk, you have to be ruthless in order to succeed.” I noticed that not just in sports, but in economics and in other fields that work jerks or people who really just focus about themselves, they may gain some success, and I’m not saying they’re not going to win certain battles. They will, and that's what happens, but their success in terms of the people who are selfish and self-interested exclusively will flameout. It's not sustainable success, because, Matt, we all fall. We all inevitably fail at sometimes. Even when we’re on a roll, there are things that don't work out. 

When we fall in you’ve been compassion you’ve been helping other people, what I find out is that a lot of the people around you won’t let you fall away to the ground, or if you do, they’re there to pick you up immediately not to stay down. We fail to give that, I think, enough credence and enough credit. We kind of — You think you have to achieve a certain level, and then you’ve done it and it’s over. I think true achievement includes the word sustainability. That you have to have sustained success, because anybody, any jerk can attain a certain level of success. 

I think the real achievers are the ones who sustain success across a long period. Just as an example, look at Enron. Enron was a company that was focused on — It’s exclusively its bottom line, so it drove electricity into the ground so it could drive its profits up. It was supposed to be the model. Great reporters and political economists, they were using Enron as an example of a successful company. Enron is no longer in existence, but you have businesses like Patagonia who are out in the community making their communities better, giving back to the communities who have a much, I would argue, greater level success, but also a more sustainable level of success. 

When you have that that idea of compassion moving forward as your main goal, it’s an intrinsic motive. We know through psychology studies, we know through neuroscience that if your focus is extrinsic, that means that you're looking for material gain. You're looking for monetary gain. You're looking for a promotion. It’s an extrinsic value. It’s something outside you that you may get it, but you’re not going to keep it for long. 

The intrinsic values, like patriotism, like compassion, as you move through life, and those are your values, those are your motivating — I call them motivating verbs. Then your byproduct is sustainable success, and it’s just —You can go through any field. We just did business, but over and over again you see that, and it’s not the superstars and the individual superstars who are NBA team, it’s the teams that usually win NBA championships. It’s from sports to businesses across the board where you think compassion doesn't matter. Academics, compassion matters, it matters for sustainable success. 

[0:19:09.6] MB: That’s such a great point, and something we've dug into previously on the shows specially when we had Dacher Keltner on here to talk about the science of power, and so much research validates this idea that people who achieve and maintain power are often people who are the most compassionate, the most emotionally intelligent. They’re not these sort of caricatures of ruthless leaders. Occasionally and recently, especially that can happen, but to have it truly be sustainable, it has to be driven from a place of compassion. 

[0:19:43.9] CK: Without a doubt. In Keltner’s work, in The Greater Good, they do some great studies there, and I cite some of their work actually in the book, in the Power of Paradox. I actually bought, haven’t read it yet, but I have it on my bookshelf to the red. 

Yeah, I think science shows it more and more, Matt, and I think your show also highlights in many different ways, in many different perspectives, that angle, and my book simply brings together a lot of those different angles and puts them into one perspective as the compassion achievers, if we all were compassionate achievers, I think we’d have a society that would be unstoppable in terms of success and achievement at all levels. I’m talking local, state, national level. We have some states moving forward on that, like solving homelessness. You turn on some cable TV stations and they characterized the homeless as being lazy, as being weak, as being non-caring, and it’s so not the case. 

Everything from family who went bankrupt because of medical issues, to individuals having mental issues that simply just need to have some type of help. You have states like Utah who are bringing the homeless down to a zero number, pretty close to a zero number as you can possibly get by actually building homes for the homeless so they have an address when they apply for a job. They can actually put an address down and then get a job. There’s this weird tough circle to get into that you can’t have a job unless you have an address and they can check on you when they do the interviews to send mail to, and homeless don't have that option. 

You have Utah making a big change and successfully. You're just focused on the extrinsic value, the bottom line. Utah has shown over the last 10 years now, it’s a little back over that now. Actually it’s been 12 years, that they’ve been saving $8,000 per person on that. The bottom line, they’ve been spending less on homeless by actually giving them a home to start with, and the Hawaii's now moving forward and allowing medical doctors to prescribe homes to the chronically homeless there in Hawaii. It’s a more compassionate angle rather than trying to sweep the homeless under the rug, trying to help the homeless, our fellow Americans the kind of move on up. Our fellow, in my case, fellow veterans who come back from war and have a hard time adjusting, to have compassion for them. These are our fellow citizens, and some cases, many cases, fellow warriors who went to battle this country instead of turning our backs or making pretend the problem doesn't exist. We are having states show that you can actually save money by being more compassionate to others. It’s just across the world and across categories, Matt. Being compassionate achieves levels of success that you didn’t think you can achieve before. 

[0:22:56.1] MB: I think that’s an incredible point. I love the idea of looking not just that personal development, but looking across public-policy business, all these different spheres. There's many different examples of how kindness cannot only be great for you, but also great for, as you said, sort of the bottom line. 

[0:23:14.6] CK: Yeah. The bottom line isn't just the money. I would also argue the bottom-line is our civil site, because a great democracy rests on the foundation of a strong civil society. When you weaken that, I don’t care if you’re the president, I don’t care if you’re a member of congress, I don’t care if you're a local citizen. Going to your town hall meeting, you all, we all have the ability to make our country, our town, our states stronger just by looking out for one another. When we start putting down one another for whatever reasons and not helping one another, we take down our own democracy. It’s by the people. It’s for the people, and it’s of the people. 

We lose sight of that, we will lose. What I would argue is the greatest democracy the world has ever seen, and it will not be because of one person, because we, the American people, didn't care enough about each other, we let each other down. About how we should either stand up for each other or are we going to stay silent when it comes to — When other people are pushed down or pushed away even. 

[0:24:32.7] MB: How do we cultivate compassion and build a more compassionate world? 

[0:24:40.4] CK: Wow! Okay. I think there's a lot of different ways that you can do this, and you and I talked about this before, Matt. We meditate. I do compassion meditation, but for some people, meditation happen to be their thing. I came up with a four-step program that anybody can do at any time. It’s not something that's outside of any kind of traditional realm or conventional realm that a society thinks it is. I am looking just to have practices that anyone can follow. For example, the first step is listen. 

Before we get into the steps, actually, I should say think of the name Luca, L-U-C-A. Luca in many different languages is a name that means bringer of light. It also stands for in science and various subjects in science, it stands for the last universal common ancestor, Luca. I argue that compassion is that kind of last universal common virtue value, or in my case, I believe it’s a verb. The last verb that we call can tie on to to achieve success. 

Luca, the first part of it stands for listening, listening to learn. The reason I think this is a big important first step. If someone asked me, “What can you do — What’s the first thing you should do to build more compassionate?” I’d say, “Listen,” because we don’t listen anymore. We seem to — If we do listen, we listen to reply. We don't listen to learn. We don’t listen to learn about someone's issues or problems. We don’t listen to the words they're saying. We tend to jump in and interrupt each other rather than getting the full lesson from hearing, taking the time to really listen, to give a focused attention to someone else. 

I think if we listen to learn, we can then acquire an understanding of not just the person's problem, but of the person's perspective, and that's where that social emotional learning comes back. It’s not only your own self-awareness, but it’s the awareness about how other people are feeling. If you don't listen, you're never going to get to that level of understanding, because compassion is defined really by kind of two aspects. Compassion is defined as this 360° kind of holistic understanding of a problem or suffering of another, and then the second aspect of it is then you take action. You have a commitment to do something, to help that person, to address the issue that they're going through. Listening is that first part. It’s about taking that — You’re trying to go for that understanding of another, and we don't do that anymore. 

Listening to learn, and then the second step is understanding to know, which is a key aspect of compassionate. You’re understanding what you need to know in order to help them. If you don't listen, I don’t know how you’re going to get to that understanding to know, and so you're trying to gather as many different pieces of information as you can. I see that as creating a mosaic of a problem. You’re putting together pieces as you’re listening and that image and a picture comes to mind of what the actual problem is on how the person is seeing it. The way I describe it is the way you're seeing it is through their eyes. You’re seeing the mosaic through their colors, their emotions, their feelings. 

Listening to learn, understanding to know, and then the third is C, connect to capabilities. Sometimes you have the ability to help someone to address their issue, and that other times you need to connect them to other people or other organizations. For example, I had a young man who was an Iraq, Afghan veteran who’s just having a time that I hope no one ever has to go through, where he was losing his wife, he was losing his daughter both to either a car accident or medical issues. He was trying to finish school and he couldn't. I knew I was his last — He came to me as this kind of a last cry for help just so someone would listen. I knew that his problems were bigger than what I could handle, so I had to get him to the counseling center. 

I had to connect him to someone who had the capabilities to truly help him. He trusted me enough so that I could walk him over there. Now he's graduated. His wife is fine. His child is fine. They were there for graduation. He has his own business. 

Those are the stories that we seem through daily life that gets swept away, but those are the stories and those are the people who make a difference in the world because they’ve been down, but then we all have that potential to connect people that are going through tough times to connect them to others that can really help them. Connect to capabilities. 

Finally, you’re acting to solve. You're actually taking the steps. You’re not just understanding, you’re not just listening, but you are making those connections if you need to make this connections. You're taking action to make that solution go away — I mean that solution to happen. Sorry. The problem to go away.

That’s basically the forceps, and I go over different ways that you can do that. For example, listening. Listening, I bring up podcasts, and bringing up podcast that actually challenge your notion and actually sitting through a podcast that maybe you disagree with, but listening to the whole argument, not shutting it off, not walking away. It’s simple things like that that we all can do in practice and buid our compassion muscle I call it. 

[0:30:51.7] MB: I want to dig into several of these, but before we do, the last point you made is something that I think is so relevant and has been very very top of mind for me, with the way that the internet has evolved and the way that our society has changed in the last 10 years, everyone lives in a bubble where all of the information that they get is curated to tell them what they want to hear and to make them feel how they want to feel. If you really want to understand reality, if you want to get down to the kernel of truth of what's actually happening, if you want to cultivate a deeper understanding of the world, you have to seek out disconfirming evidence. 

We were talking about Charles Darwin earlier. This is one of the core tenants and premises of all of Darwin's work, which is the idea that you have to seek information that challenges what your perception of the world is. You have to listen to people who disagree with you. You have to go and find information from all kinds of different sources and really try to uncover, “Okay. What's true? What's false? How much of this is spin?” I think it's so important to do that in our world today and too many people live in a silo where they’re here only ever comforted by their self-selected pool of information. I absolutely love that advice that we need to find things you disagree with and really challenge our own worldviews. 

[0:32:15.1] CK: Yeah. I think it even goes — Yes, without a doubt. I also think it goes further than that. I think that a lot of people — I know that you do this, Matt, because we've had offline discussion before too, that those challenging bits of information are not the Jenga pieces in your ideology or your philosophy. 

A matter of fact, they turn out to be quite often new structural beams in your philosophical house, if you will, right? This idea that — I start the book with Darwin, basically, that the critics, when I was first getting in public talks about compassion would always bring that up, and I decided, “You know what? I’m going to read all of Darwin. I’m just going to get all the books. I got them electronically, I got them in hard copy, and I’m just going to sit down and take notes and learn from the great master himself rather than reading interpretations of them. I think this is the other thing. 

We get news through an interpretative lens. It’s not our own lens, and I think we need to go back to the classics and we need to read the original documents from what they are. I would argue that with the constitution as well, not just science. Then, for me, Darwin has turned out to be a pillar of support for compassion. Not the Jenga piece in my house of compassion that I thought it was initially. My critics were spot on, and I learned so much from the people who gave me true criticism of it and it helped me to dive deeper into the science of it all and to really understand what Darwin meant by the fittest. He didn’t mean by someone pounding someone else down. He meant that they are fit for one another, but they fit together. It’s a totally different way of looking at it. 

If I didn't listen to the critics who gave some spot-on points, I don't think I would've taken as much time and gathered all the books that I could possibly get and sit down and go over it. I think you’re right on, Matt, that we don't do that enough. I think, in my classes, when I teach, for example, political economy for a week, I’m a mercantilist, because I want my students to know the best of mercantilism. Another week, I’m a classical economic liberal, not liberal the way Americans define it. Liberals the way the rest of the world defines it, that’s someone who’s for free trade. 

Then as funny as it is, and students sometimes don't remember my life as a counterintelligence agent during the Cold War, but for a week a former counterintelligence agent becomes a true Marxist, to give them a sense of what the Marxist thought about economics, because think every idea has its strengths and weaknesses including mine, including the compassionate achiever. I think we learned from each other by having these discussions, what's weak, what’s strong, can improve on something or is something so bad that I miss something that maybe when I read a scientific study, someone said, “You missed this part of it,” we can build each other up. 

What I mean about being compassionate is that you're not a Pollyanna. In Buddhism there’s this phrase called fierce compassion, and I love that idea, because I think a compassionate achiever has that fierce compassion. You are not a pushover. You're not a doormat for anyone else when you have compassion. Remember that water cutting through rock idea, because that's what I certainly remember. 

You can achieve more by being compassionate to others, and that achievement builds strength, not just in you, and we know it through the neuroscience and the first types of blood works, everyone from Dr. Tonya Singer, to Paul Zach, to Dach Ketlner have all proven, but we have yet to talk about it like we are talking about it, Matt, in a popular kind of social science way that everyone can understand. It’s been hidden by science. 

One of the things I love about your show that you constantly do week-in and week-out is you bring science to the light of society so that everyone can understand what the heck is going on in recent research, and that's what I tried to do with this book, so that everyone could see that the science is there to support that compassion is about strength. It's not about weakness. That survival of the fittest is about how we fit together, not how we divide one another. 

If we can get that message through and show the benefits of that, I think that we can ride the ship that’s going on right now in the world in terms of having to look past one another or not acknowledge that there are issues like homelessness that need to be addressed and that everything from education to healthcare to do business. I think there's more to it. Then, this basic achievement, I think it swells to a wave, this tidal wave of success that lifts all boats together and it’s not a dream. It’s actually from proven from Darwin on up. 

[0:37:47.1] MB: I think the idea that feedback makes you stronger, and if your ideas, if you're scared of pursuing or looking at ideas that you don't agree with, because you think you might be wrong, you need to encounter those ideas so that you can find the truth. Ideology fears the truth and doesn't want to discuss it. Doesn't want to look at the evidence, only wants to believe what it believes. Wisdom seeks the truth. Wisdom tries to find out what are the best ideas regardless of what I think the best idea should be. What is the data actually bear out as the best ideas? What is the research shows us or the true things that we need to really understand and focus on. I think that quest for all evidence, whether you like it or not, whether you want it to be true or not and really trying to understand the truth is so important. 

[0:38:39.5] CK: Oh, man. Yes, it is. That's the thing. I call people like that, and this definitely comes from my — How should I say it? Addiction, affliction to Dr. Seuss books. I call them know-nauts, knowledge astronauts, because I think you're willing to dive into the universe of knowledge no matter where that starship that you’re on takes you, that you’re willing to go to the widespread, the furthest universe of knowledge that you could possibly can and grab all of that together and that excites you. 

The idea that there are “alternative facts” muddies the water so much and dilutes this idea of wisdom in ways that just hurt not only individuals, but I think our country. When you see the facts that are out there and you're going for wisdom, one of the things that you really see is — I’m a big fan of complexity science, to show the connections between what happens — It’s like the butterfly effect. The butterfly's wings flaps and we’re in the Halifax, somewhere else, showing those connections between different things. When you have the facts and you slide them in, and we’ve learned new facts and quantum physics has given even more new facts that are what Einstein called weird, but are true. That they connect dots between things that we thought weren’t connected. 

As we forward in terms of science, in terms of knowledge, and more importantly I think what you brought up, is in terms of wisdom, you see that more and more things connect to each that we never thought connected. This idea compassion is based on connections. It’s based on human connections. I would argue even further, it’s based on more than that. We know that psychopaths and serial murderers start killing animals before they start killing fellow human beings. 

How you connect with the world around you I think will also not just tell everyone what type of person you are, but also will either limit or make your success limitless just by how you connect and how you understand those connections, how you act on those connections. I don’t think we think about that enough. Once you sit down and kind of look at the wisdom that’s gathering storm and that’s moving forward, it is about connecting the dots and it’s sitting back and seeing how those different connections work. 

Yeah, I think that knowledge is crucial, but how you used a knowledge and how you connect the knowledge, that either creates understanding or it creates misunderstanding which then leads you on the path towards wisdom or further away from wisdom. 

[0:41:49.3] MB: Let’s circle back, and I want to dig in to some of the specific strategies within your framework for cultivating compassion. One of the components of listening to learn is asking great questions. Tell me about that. How do we ask great questions? 

[0:42:05.1] CK: Oh, man! There’s many different ways, and in the book I kind of go into one way. I see great questions and I write about this as a great question is like a great photographer, because a great question can bring out the essence of not just the problem, but of the person experiencing the problem. It’s kind of like a light bulb moment for some people when you ask the question, because you’re not giving them the answer. You’re asking them a question, it’s like E.E. Cummings. It’s not about getting to the answers about asking better questions. When you ask a great question or a better question, the person going through the problem actually comes up with the solution themselves and it’s empowering to them, because you’re not looking to empower yourself necessarily. You’re looking to empower them to help them get through their problem as well. 

A great question, I see it as the lens of a camera. It’s that aperture. How open or close is the aperture when you take the picture matters on how clear that image is or how murky that can be or if it’s smudged, if it’s light and it’s smudged. Also, the aperture makes all the difference in terms of what you see. I think a great question, whether it’s open or closed will also give you that same type of benefit. It’s going to show you what you can see by simply the question you asked. 

For example, a closed question is one that has a very short answer. It’s a yes or no or I don’t know. Very tight closed way of answering it, it’s short. An open question is a question that is literally limitless. It’s wide open. That a person can answer it in many different ways. There’s not one way to do it. 

In classes, I try to start off the first part of every semester getting to open and close questions. I’ll have a statement up on the board, a very short statement and then I’ll have students write a question, usually a closed question. I start them off the close questions. They’ll write the close questions and I’ll give them five minutes to do it, working with partners. Then have them change those close questions to open questions, and to hear them go through that process is awesome, because like, “Wait a minute. The way they see that statement changes dramatically between a yes and no question to one that can be a why question or a how question.” 

I want them to understand that the words that they use frames the way they see a problem, and questions do that to everyone. I think some of my greatest teachers that I had from grammar school all the way through college did that instinctively, and I wanted to harness that in a chapter in the book, because I think we don’t give the due diligence to the words we use and the questions we ask. I give this example in the book, how you and when you use words matters to people and it matters from their perspective. For example, if you’re counseling a couple going through marriage and you ask them the word, “Oh, what do you think triggered the experience that kind of set you apart and drifted you off?” is very different than asking a parent who lost somebody, and we just had another example, the school shooting lately, “What do you think triggered the shooters?” 

Just using that word takes the person you’re trying to help away from any help. They have an emotional reaction simply to the words that you were using, and you shut down any chance of success moving them forward at least from the temporary time being, maybe for a long time. I think we have to take note of that in the context that we’re in and learn how to connect with people through great questions. I think those great questions, I call them brooms and light bulbs, because they can sweep away problems and they can give aha moments to the people that you’re asking. Great questions to me are simple as open and close questions, and it’s a dance, Matt. You just don’t — I went through a psychology course in college that gave me the funnel. You start with open questions and you end with close questions, and that’s the way you do it. It’s so formulaic. I was like, “That just can’t be right. It just sat wrong with me.”

Going through counterintelligence, working on Wall Street, being a professor. It’s a dance. Knowledge, wisdom is a dance and sometimes you do open with open questions and close, but it’s not that formulaic, because you’re listening to the person that you’re questioning towards. Sometimes you can read their body language. Maybe they’re struggling because they don’t want to open up, because it’s going to — For them, they think it’s going to lead to the wrong roads. 

So then you have to adjust your way or questioning by the responses that you’re getting, and it’s not a formula. It’s not the funnel way that I learned in psychology 101. It’s more of a dance, and I think you could see it as a dance. You’re going to get further through the song of life if you do, because, man, people open up in ways that make you feel stronger as well. 

The open-close questions are like photographers, because I think for the moment that you both are in, you can either get the essence or turn it into a giant blur and move on, and I think the more we blur each other the more hurt each other and the more we weaken our chances of achieving success in whatever level that you think want to achieve. 

[0:48:13.0] MB: Another strategy you talked about is the idea of appreciating silence. Tell me a little bit about that. 

[0:48:20.1] CK: Yeah. I think we try to fill the gaps in on each other. You can read body language about silence. A lot of people need time to simply gather their thoughts and people tend to fill in to silence gap, because it’s considered awkward. It kind of goes back to the point that you’re bringing back up to and highlighting, Matt, about criticism. 

Criticism, some people think you have to defend against all criticism. One of the points that I think you’re bringing out and highlighting is that you can absorb that criticism and it makes you stronger. That’s the same thing with silence. People want to avoid silence. They think that awkwardness creates a sense of weakness. A lot of times, that silence generates new answers. It generates new answers not just in what the person will eventually say, but also in their body language. We don’t look at each other enough, and we started the show by talking about that, by looking and gathering all the pieces of information that you can gather, and some of those are in body language and how a person looks, which way they look. Are they twiddling their thumbs or their fingers? Are they looking at you? All those are pieces of information that if you’re not looking at someone while the silence is happening, because you’re trying to figure out a way to fill in the void. Then you’re not going to get the information that you need, right? 

One of the great quotes I had from one of the people I interviewed for the book, Sir Richard Dearlove said, “A lot of times —” and he’s specifically talking about getting information against an enemy, a terrorist or in his case it was the IRA. He says torture doesn’t work and he goes, “Torture doesn’t work because you get the information you want, not the information you need.” It ties back to everything we’ve been talking about. It ties back to wisdom, because if you get the information you want, not the information you need, are you truly getting the understanding of the problem? You’re not. 

Silence provides some of that information that we tend to overlook. We try to raise with the words that we try to fill in the silence. In music, I played bass guitar, trumpet, trombone and guitar. I remember once what Mozart said about silence. It’s all about the silence. Music is all about where the rest are put. He calls it kind of the foundation of music. Silence, the pauses. Think about the great songs in popular culture or even movies, like Jaws, “Dun-dun! Dun-dun!” We remember those pieces, even the short pieces, because of where the silence is put in, the same thing in our conversations. 

Conversations not only are made up of the words that people use, but where they place the silences. It’s understanding why someone went silent and putting an emphasis on that can give you new knowledge about a problem.  

[0:51:45.8] MB: So many great points. The concept of — Even the meta concept of listening to learn the idea, don’t listen to reply, don’t listen to get out what you want to say next. It’s about listening to build understanding. Once you cultivate that understanding, it opens the pathway for connection. Once you have that, you have so much more that you can work with. So many different things that you can do. It’s a great point. 

[0:52:14.8] CK: Thanks, Matt. I kind of see it like a combination. There’s so many different combinations out there to move forward, to address a problem. Sometimes when you address a problem you’re not totally solving it, but yet you’re learning, right? That’s also what I want to incorporate in there. Failure is okay. Failure is a part of life, and you learn from that failure. I think we become a culture that’s afraid to fail, but all the great innovators in history have failed more than they succeeded, but yet their success is built on those failures. We tend to sweep that under the rug as well. 

One of the things I do for students, especially the honor students, because they’re all type-As and they think they have to succeed all the time, is I give them assignment where they can’t. I want them to learn that it’s okay to learn from failure, because in the real world, as you and I both know, Matt, that’s where you tend to learn a lot is through those failures. We’ve created — Because of our education system based on test, that they didn’t have, and my fifth grade teacher, Mrs. Peck, how to work through failures. These students are really good at jumping through hoops, but they’re not good at adjusting to failures on many different levels, because they never really had a chance to fail, because if they did, they didn’t think they moved up to the next level or they couldn’t succeed on the next test. The test of life, man, is so much more about failures than it is successes. The irony of it all is that our successes are based on the failures, and we don’t talk about that enough either. 

[0:54:00.9] MB: I think one of the biggest failings of our educational system is exactly what you described. It teaches people how to jump through these hoops, but it doesn’t teach them that it’s okay to fail. It doesn’t teach them how to learn and accept mistakes and that having flaws and imperfections and making errors is part of the learning process and a necessary component to getting better. 

[0:54:22.5] CK: Without a doubt. 

[0:54:24.1] MB: What are the other concepts that you touched on that I found really interesting, was the idea of the power of non-doing. Tell me about that. 

[0:54:30.8] CK: Yeah. It’s not the same thing. The power of non-doing is not the same thing as doing nothing. It’s that inner reflection. It’s taking time, and I use mirrors to kind of explain this. Just like we look at a mirror to either adjust our hair or to find that we have green if we just ate a salad in our teeth an we’ve been smiling and one of those awkward moments where you get this giant leaf in the front of your mouth. You use a mirror to kind of clean that up, right? Realize that there’s something these that needs to be addressed. 

We don’t take enough time for internal mirrors, that inner reflection. Taking time to take account of what we have done, what we are doing and maybe what we will be doing. It’s about building that internal mirror. Mirrors in the real world, not only for the reflection that just looking at ourselves to make ourselves — Outward appearances to be better, but mirrors are used in solar panels to generate energy. They’re used — A mirror was placed on the moon to measure the length from earth to the moon. They’re used for so many different things, and we don’t take the time to simply reflect and create that self-awareness that we began the show with at all. 

To simply take 10 minutes even of your time, and I do it right after I go for a run or right after I workout. It helps me calm down. It also then brings up, and when I’m running I think of a lot of different ideas, and in that meditation it kind of, in a way, taking time to inner reflect and have that meditation, it cleans and consolidates the thoughts that I have and makes things a bit clearer for me in the world. I use people from different parts of the world to kind of explain that idea, the active non-doing, one, is taking that time to have inner reflection. 

Then, also, as a dad, it’s about purposefully not jumping in to do something for another. You’re purposely holding back. For my son, one of my sons had a rare medical issue, and it turns his voice into Darth Vader type voice, because he’s having hard time breathing. He’s able to go back to school once we got the oxygen levels back right. I wanted to go to school and kind of set the stage for his class so he wouldn’t be picked on or wouldn’t be bullied. 

I talked to him about it and he said he wanted to do it. As a dad, you kind of want to — Your initial instinct is to kind of help your children in any way you can, but sometimes the best way you can help them is through the purposeful act of non-doing. I purposefully had to hold myself back so that he could go in and do it, and he did an awesome job. His teachers called us later and said they were nervous about it, because he made jokes about being Darth Vader with it. The kids has settled right in. He knew his problem better than anyone else, including me. He knew the context it was in better than anyone else, including me. 

As a dad, listening to that, I have a sense of pride for him, but also there are times where you’ve got to let the people that you love and you care about around you to handle their own issues and hopefully you ask them the right questions to help them come up with the ideas. 

Another example I talk about that, about another instance of actual bullying. That active non-doing is not only just that inner reflection, but it’s purposeful act of allowing someone to resolve their own problems. That’s compassion, because you’re getting an understanding about them, not just about the problem. Hopefully later on, I have more information that I can use to help not only my son, but others in that situation. We constantly always think we have to do something to help another. Sometimes the best act is the act of non-doing. 

[0:58:59.3] MB: What would be one simple actionable step somebody listening today could implement that you would give them as home work to start down the path of compassion and to implement some of the ideas that you’ve talked about today? 

[0:59:14.1] CK: After our conversation, I’m going to give two now. Usually I just give lesson to learn, like practice learning. Going and going to a friend, listening to the problem and not jumping in. Not saying that you have the solution to it. Jump in with questions, not with solutions. Listen to not reply. Listen to learn to them. 

After talking with you right now, that understanding of wisdom that you highlighted I think is equally as important, is to go out and get those different perspectives. Sit down and listen to a podcast of someone who’s diametrically opposed you and listen for what you are bringing up before the truths, because every perspective, every ideology is based on some type of truth even if you don’t want to mimic, it is. That could be a bridge to learning about a friend or about starting a constructive dialogue, not a debate dialogue. Something where both parties can learn. 

I talk about this a little bit more when I talk about knoxers, I call the knowledge boxers, that any new knowledge that against them or their ideology, they fight off. One of the ways that you can actually have a constructive dialogue with a knoxer, a knowledge boxer, is to actually start with one of their basic truths and agree with it, but you won’t learn what those basic truths are unless you actually listen to them. 

After listening to you in our conversation today, I would say get down and sit down to a podcast, maybe one of the people that you interviewed that maybe someone said, “You know what? I’m not going to listen to that show, because I disagree with that person.” Listen to them. Go through the entire episode and listen to what they’re saying, not listening to reply, because I think you’ll find out surprisingly enough, and people don’t do this enough, is that there is something that you agree with with them, and that can create a bridge of understanding that we also need right now. Listening to learn and get out there and listen to different perspectives.  

[1:01:30.1] MB: Chris, were can people find you and your book online? 

[1:01:34.2] CK: I’m at chriskukk, Chris — and that weird last name — kukk.com, and you can find a lot of my talks there, upcoming appearances and also the book, but you can find the book at any book seller. Barnes & Noble, the indie book shops, Amazon, iTunes. It’s also on CD. It’s also on audio. The book is anywhere you can buy a book. You can get out there and I can — If you want, you can connect with me on chriskukk.com. We can have a discussion. I’d be more than happy to link up with anyone to have a talk about compassion. Chriskukk.com and any book store.  

[1:02:11.8] MB: Chris, thank you again for coming back to the show and, once again, sharing some incredible wisdom and insights. It’s been a pleasure to have you on here once again. 

[1:02:20.9] CK: Well, Matt, I’m honored to be the first guest that’s back the second time. Thank you so much for that honor. 

[1:02:26.9] MB: Thank you so much for listening to the Science of Success. We created this show to help you, our listeners, master evidence-based growth. 

I love hearing from you, if you want to reach out, share your story or just say hi, shoot me an e-mail. My email is matt@successpodcast.com. That’s matt@successpodcast.com. I’d love to hear from you and I read and respond to every listener email. I’m going to give you three reasons once again why you should join our email list today by going to successpodcast.com and signing up right there on the homepage. 

The first, you’re going to get exclusive curated weekly emails from us including our Mindset Monday email, which listeners have been loving. It’s a short and sweet summary of some research, TED Talks or videos that we found really interesting within the last week. You’re also going to get a chance to shape the show, that means voting on guests, questions that we ask the guest, changing key pieces of the show, like our intro music. The new intro that we just rolled out was voted on by listeners like you. If you’re not on the email list, you’re missing out on opportunities to do that. 

Lastly and most importantly, you’re going to get an awesome free guide when you sign up to join the email list. This a guide we created based on listener demand. It’s our most popular guide and it’s called How to Organize and Remember Everything. It helps you keep track of all the books, ideas, podcasts, concepts, etc., that you have cluttered around in your mind. I know I have them cluttered on my mind, and this system is the system I personally use to organize and remember all of my information. You can get it completely for free along with another sweet bonus guide that you have to sign up to discover what it is by joining our email list. Just go to successpodcast.com, put your email in right on the homepage, or if you’re out and about and on your phone, you can just text the word “smarter”, that’s “smarter” to the number 44222. 

Remember, the greatest compliment you can give us is a referral to a friend, either live or online. If you enjoyed this episode, please leave us an awesome review and subscribe on iTunes. That helps more and more people discover the Science of Success. Don’t forget, if you want to get all the incredible information, links, transcripts, everything we discussed in this episode and much more, be sure to check out our show notes. You can find them at successpodcast.com by hitting the show notes button at the top. Thanks again, and we’ll see you on the next episode of the Science of Success.


September 21, 2017 /Lace Gilger
Influence & Communication
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Break Your Phone Addiction (& Your Other Bad Habits) With Charles Duhigg

September 14, 2017 by Lace Gilger in Focus & Productivity

In this episode we discuss habit loops, how they form, and what they are, we look at why you can’t stop picking up your phone (I know that’s definitely a challenge for me), the habits and routines that research shows are most correlated with success, how to bake mental models into your brain, and much more with Charles Duhigg.

Charles is a Pulitzer Prize-winning columnist and senior editor at The New York Times. Charles is the author of “The Power of Habit,” which spent over two years on the New York Times best-seller list, and more recently “Smarter Faster Better,” also a New York Times best seller. Charles graduated from Yale University, Harvard Business School and has been featured in This American Life, N.P.R, Frontline, and much more.

We discuss:

  • Habit Loops, what they are and how they form

  • 40-45% of what we do every single day is not a decision its a habit

  • Emotional cue for checking your phone and "novelty seeking"

  • How your brain makes that behavior automatic, becaues its delivering a reward

  • How to break habits

  • What Reward are you seeking? Get as specific as possible

  • Figure out the REWARD, then reprogram the HABIT

  • Keystone habits and how they can transform your identity and create a chain reaction

  • Why it's that the most successful people work harder, they just think differently

  • The rituals and habits of people who are more productive

  • Why its not being smarter, its not working harder, its not going to the right schools - the research shows that what correlates the MOST with success is that the people who are most successful tend to have “contemplative routines”, habits in their lives that push them to think more deeply

  • Journaling is a great example of a contemplative routine that can make you be more productive

  • Being busy and being productive are not synonymous

  • Thinking has alwasy been the killer "productivity app"

  • The story of Quantas Flight 32

  • Maintaining focus while in the middle of a crashing airplane and how to cultivate situational awareness

  • How Firefighters develop ESP

  • Building a story, a mental model of a situation, and how that can shape your situational awareness

  • The vital importance of building mental models

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Thank you so much for listening!

Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions on how to do that).

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SHOW NOTES, LINKS, & RESEARCH

  • [Wiki Page] Charles Duhigg

  • [Book] Smarter Faster Better: The Transformative Power of Real Productivity by Charles Duhigg

Episode Transcript


[00:00:06.4] ANNOUNCER: Welcome to The Science of Success with your host, Matt Bodnar.

[0:00:12.5]MB: Welcome to welcome to the science of success, the number one evidence-based growth podcast on the internet with more than 1 million downloads and listeners in over a hundred countries. In this episode we discuss habit loops, how they form, what they are, and we look at why you can't stop picking up your phone. I know that’s definitely a challenge for me. We talk about the habits and routines that research shows are the most correlated with success, and we talk about how to bake mental models into your brain and much more, with Charles Duhigg. 

I’m going to give you three reasons why you should join our email list today by going to successpodcast.com and signing up right on the homepage. The first is exclusive curated weekly emails from us including Mindset Monday, which listeners have been loving. The second is that you get to listener exclusive content and a chance to shape the show. That means voting on guests, changing our interim music. Yeah, if you're on the email list, you have an opportunity to vote on the song that we use for the new intro in the episode today, and you get awesome free guides that we create based on listener demand, like our most popular guide; how to organize and remember everything, which you can get for free along with another sweet bonus guide that you have to sign up to find out what it is by joining our email list today. Again, you can go to successpodcast.com and join the email list right on the homepage, or if you're on your phone, just text the word “smarter” to the number 44222. That's “smarter” to the number 44222. 

In our previous episode we discussed how you can fall into cycles of self-sabotage and constantly reset your happiness down to where you think it should be. We discussed lessons learned from coaching over 20,000 people. Talked about how to crush your upper limit problem and break through the beliefs that are holding you back. We look at the questions you need to discover and live in your zone of genius and much more, with Dr. Gay Hendricks. If you want to flush self-sabotage, listen to that episode. 

You know how much we talk about the concept of mental models on the show and I think it's an incredibly important and super vital strategy to build a toolkit of mental models that can help you be successful and achieve your goals. That's why I'm once again excited to tell you about or sponsor for this week, brilliant.org. 

Brilliant is a math and science enrichment learning tool that makes mastering the fundamentals of math and science easy and fun, and there's something special there for Science of Success listeners which you can get by going to brilliant.org/scienceofsuccess. Mastering the fundamentals of math and science is a super important component of building a powerful toolkit of mental models, and Brilliant is an incredible way to get started with that. 

Now, for the episode. 

[0:02:51.5] MB: Today we have another incredible guest on the show, Charles Duhigg. Charles is a Pulitzer prize-winning columnist and senior editor at the New York Times. He’s the author of The Power of Habit and Smarter, Faster, Better, both of which are New York Times bestsellers. Graduated from Yale and Harvard Business School and has been featured in This American Life, NPR, Frontline and much more. 

Charles, welcome to the Science of Success. 

[0:03:13.1] CD: Thanks for having me on. 

[0:03:14.5] MB: We’re very excited to have you on here. To start out, I'd love to — I know both of your books cover such fascinating topics and I want to get as much out of this conversation as we can. To start out, tell me a little bit about — Let’s start with the power path. Tell me about habit loops. How are habits formed and how can we change our habits? 

[0:03:33.6] CD: One of the big insights that’s happened in the last 15 years in neurology is really understanding what a habit is. I think we tend to think of a habit as sort of one thing, right? It’s that instinct that I have to eat cookies when I don’t need to, or to bite my nails. What researchers have discovered is that every habit has three components. The first part of a habit is the cue, the trigger, that sets off this urge, this instinct to almost do something automatically. 

Then after that trigger, the cue, there comes that routine, which is the behavior itself. Then, finally, there’s a reward, and every habit has a reward, and that reward is why your brain latches on to this behavior and makes it automatic. 

This happens all the time. In fact, there was a woman named Wendy Wood at Duke University who followed around hundreds of people for an entire year and what she found was that about 40% to 45% of what we do every single day is not a decision, it’s a habit, right? When you are backing your car out of the driveway and you’ve done it so many times you don’t really have to pay attention to it. That’s a habit. When you remember leaving home and you’re at your desk but you can’t exactly remember the drive along the freeway because you were thinking about something else. That’s because you were able to do that by habit. 

We have mental habits that occur almost every minute. Habits are how we as species have survived and have thrived so well. In every single one of those habits, there’re thousands of little habits that come into play every single day, almost half of what we do, all of them have a cue, a routine, and a reward.  

[0:05:15.0] MB: Tell me about each of those. What is the cue, what is the routine, what is the reward and how could we leverage that knowledge to change our negative habits or to build positive habits? 
 
[0:05:27.0] CD: It’s different for every single habit, right? What habit do you have that you struggle with? 

[0:05:32.3] MB: I’d say a good one might be maybe checking my phone too frequently or checking Reddit or something like that and wasting time on social media. 

[0:05:39.3] CD: Okay. When you feel that urge to check your phone, what’s going on? Paint a picture of what’s happening. For instance, where does it usually happen? 

[0:05:52.1] MB: I would say all over the place, right? To me, maybe I’m reading too much into it, but it feels like my brain is screaming out for some sort of novelty dopamine, give me something new. Give me something exciting, and I’ll kind of pick up my phone and then wake up 15 minutes later and be like, “What have I just been doing?” 

[0:06:11.1] CD: All cues for the most part fall into one of that categories. It’s usually a particular place, a certain time of day, the presence of certain other people, a particular emotion or a preceding behavior that’s become ritualized somehow. It sounds like, for you, what the cue for checking your phone is, is it’s probably a particular emotion, which in this case would be kind of boredom, right? What psychologists would call novelty seeking, that you’re feeling like you need like a burst of something interesting. When you have this fair moment, when you feel a little bit bored, you feel this certain emotion, you pick up and you check your phone. We’ve got the cue diagnosed. 

The activity is pretty much the same way every single time. You pick up the phone, you kind of turn it on. Do you find that you tend to go to the same apps on your phone? 

[0:07:01.2] MB: Yeah, absolutely. Probably Reddit is one that is a huge time sync.

[0:07:05.9] CD: Okay. We’ve got the routine down. You’re grabbing your phone, you’re hitting the Reddit app or you’re opening up a browser and you’re checking Reddit. Then now the question becomes; what is the reward? Because we know that every single habit has a reward. Sometimes those rewards are hard to identify. Sometimes they’re very subtle, but the only reason your brain makes that behavior automatic is because it is delivering some kind of reward and without knowing what the reward is, you can’t begin to diagnose and therefore change the behavior. 

What reward do you think it’s delivering when you check Reddit? 

[0:07:44.3] MB: I think it’s, as you said, sort of novelty. It’s new information. It’s kind of some — I don’t know. It’s hard to describe. It’s like dopamine. I always want to know what’s the new thing, what’s going on? It’s kind of the same impulse of checking the news, right? 

[0:07:57.7] CD: It’s definitely not dopamine, right? Because we know that neurotransmitters are very, very complicated, that what actually happens inside your brain can’t be reduced to just sort of one neurotransmitter. 

Now, the other thing you said is you said it could be novelty, it could be — I think you said you wanted to learn something new. Those are actually two different rewards, and understanding exactly what’s going on is important at really trying to figure out how to fix this. Typically, if had more time, what I would say is, “Look, you should start experimenting.” The next time you feel the urge to check Reddit, you should, for instance, just check YouTube and look for something dumb on YouTube. Something that doesn’t have any informational value, whatsoever, but it’s just kind of visually entertaining. Figure out, does that satisfy that craving, because then you know that the reward that’s driving these habits, it’s novelty seeking. 

Then I would say the next experiment is maybe instead of checking Reddit, go to like CNN and read some kind of dry article and see if that satisfies the craving, because if that does, then it means it’s not novelty seeking that’s driving this habit, it’s instead sort of this thirst for knowledge, for learning something new. Then you can even get smaller and smaller and smaller. 

If it is novelty seeking, my guess is that it’s novelty seeking. My guess is that you would not be a satisfied going to, for instance, like the American Journal Pediatric Surgery as you would be going to Reddit, because Reddit sort of has things that are more fun and more interesting, and it’s not exactly news you need to know. It’s just news that’s kind of interesting. 

My guess is that novelty is a huge part of it, then you can get even more specific and you can try and figure out, “Okay, is it just that you need like something completely different?” If you conducted an experiment and you went to YouTube instead of Reddit and you just watched flashing lights, which are very, very novel, or picture or videos of penguins, which is very novel. Would that satisfy the urge, or does it need to be something that’s kind of funny. Does it need to be something that’s kind of interesting? 

The goal there is to figure out what exactly are you actually — What reward is this habit delivering for you? Get specific as possible in what kind of reward this is [inaudible 0:10:18.9]. Now, it might be that you’re totally wrong, that it has nothing to do with the content, with the value of the content. That it doesn’t matter if it’s funny or if it’s newsy. Actually, all that you need is you just need some way to like kind of catch of breath and stop thinking about whatever problem you’re trying to solve and you’ve fallen into the habit of looking at Reddit as kind of a mental reset, and you could look at anything for that matter. 

Once you understand what reward that habit is delivering, then you can reprogram the habit. Then you could say, “Okay. Look.” I’m just going to make this up, but let’s say what’s going on here is that when I feel a cue of boredom, I turn to Reddit, and the reason why I turn to Reddit is because Reddit delivers me some type of reward that makes me feel smart. It doesn’t feel like procrastination. It feels like I’m learning something. 

Then the next question becomes, “Okay. What else can you do that would correspond to that old cue and deliver something similar to that old reward, but it actually more healthy.” Is it something that you feel like is quite as much a waste of time? What would that be? 

[0:11:31.6] MB: Yeah. I think that’s a great analogy. I can answer that for myself, but I want to focus on delivering value to the listeners, and I know we have tight time constraints in this interview. I want to kind of advance beyond this. Tell me a little bit about, just briefly, what is a keystone habit and how are those important in terms of shaping and kind of impacting the behavior? 

[0:11:55.2] CD: A keystone habit is a habit that seems to set off a chain reaction when it begins to change itself. For many people, exercise for instance, is a keystone habit. When people start exercising, they tend to start eating differently often times without even thinking about it. For most of us, I think that makes sense, because for whatever reason we feel like, “Oh, I went for a run this morning, and so it’s easier to eat a salad for lunch rather than a hamburger.” 

What’s interesting is that according to studies, when people start exercising habitually, they also start doing things like using their credit cards less. They tend to do their dishes earlier in the day. They procrastinate less at work. Then there’s something about it for many people, not for everyone, but for many people, that exercise is a keystone habit that changes how they see themselves. As a result, it sets off a chain reaction that changes other patterns in their life. 

For you, this habit of checking Reddit. If it’s something that you find sort of really bothers you, right? It’s something that seems to dominate your day. You find yourself doing it and, “Oh, God! Why am I doing this again? I wish that I could stop.” Then that might very well be a keystone habit for you. We tend to identify keystone habits. Again, a keystone habit is different for each person by the emotional content of it rather than merely by the role that it plays in our life. 

[0:13:24.4] MB: One of the biggest things that I’m a huge fan of on the show are mental models. You’ve heard me talk a lot about mental models and how critically important it is if you want to be successful to build a toolkit of mental models that can help you better understand reality. 

One of the topics and many of the topics actually that are critical to developing an amazing and rich toolkit of mental models is a deep understanding of mathematics, science, physics, chemistry, etc. The hard sciences are some of the backbones of the most useful and effective mental model toolkits, and that's why I'm super excited to announce that our sponsor for this episode is brilliant.org. 

Brilliant.org is a math and science enrichment learning website where you can learn concepts by actually solving fascinating and challenging problems. I'm really, really excited about this, because I'm a huge fan of STEM learning; science, technology, engineering and math, and I think that it’s something that America in general needs to do a better job of and it's something that I really want you, the listeners, to be improving and getting these skills and getting better at things like science and math. 

Too many people in our society have lost the ability to quantitatively understand reality, and the mental models from a hard sciences are some of the most powerful in describing what happens in the real world. I personally am super psyched about Brilliant. The courses on there are amazing, and I'm going to through and take a bunch of them to re-up my understanding of things like probability, games of chance, problem-solving and they even have some really cool stuff, things like machine learning. 

Right now brilliant.org is offering our listeners an additional 20% off of their premium plan. This discount is only for Science of Success listeners and you can unlock it by going to brilliant.org/scienceofsuccess. That’s brilliant.org/scienceofsuccess. You can sign up using our custom link and then you’ll get the 20% premium membership which comes with all of their courses and you can use this to learn about probability. You can increase your mathematics abilities. You can learn more about the hard sciences, like physics and chemistry. If you want to build a toolkit of powerful mental models, I cannot recommend enough using something like brilliant.org to improve your quantitative understanding of the world and how it works. Again, you can go to brilliant.org/scienceofsuccess to get this 20% discount.

[0:15:40.6] MB: Let’s dig into some of the lessons from Smarter, Faster, Better. Tell me about — One of the core concepts of that book is the idea that it’s not that most successful work harder, it’s that they do things differently. Tell me about that idea.  

[0:15:52.7] CD: It’s not that they do things differently. It’s that they tend to think differently, right? 

[0:15:58.8] MB: Yeah. Exactly. Sorry. Maybe I’m mis-phrased that. 

[0:16:02.0] CD: In general, the most productive people, they tend to be people who think more deeply than everyone else. They spend more time thinking about the choices that they’re making. They’re trying to figure out why they have certain priorities and how to focus on those priorities. How to motivate their teams and how to motivate themselves. 

That’s what the book explains, is that there are these mental habits that prepare us to think more deeply about the choices we’re making, particularly when thinking is hard. 

[0:16:30.1] MB: What are some of the thought patterns that people who think differently that are more productive follow and implement? 

[0:16:38.1] CD: Do you feel like you’re a pretty productive guy? 

[0:16:41.9] MB: I mean I’m decently productive. 

[0:16:43.8] CD: Why do you think you’re productive? What do you do to help yourself become productive? 

[0:16:48.5] MB: I think it’s a lot of the things you talked about in the book, right? I spend a lot of time — I carve out and cultivate space in my life for thinking about what I’m doing for setting my goals, for creative time that is outside of kind of the constant churn of responding to emails and doing busy work. I constantly trying to cultivate that sort of quadrant of important, but not urgent work and spending time on that, spending time journaling and thinking. I hope that even though those activities seem like they’re sort of not getting things done, in many ways they refocus on what you do in such a way that it’s actually much more high-leveraged than just seeming like you’re busy all the time. 

[0:17:28.2] CD: Yeah. I think that’s exactly right. Do you set aside time for that? Do you have a block of hour, an hour to set aside on Sunday? Do you do it when you’re feeling like it? How do you structure creating that time? 

[0:17:40.1] MB: Yeah. I try to cultivate that time every morning. I set aside time in the mornings before I have meetings, then I can sort of think, journal, think about big picture things and try to figure out what can I do to be more effective. 

[0:17:54.1] CD: Yeah. I think that this is the big insight that we’ve learned from research into productivity about why some people in some companies, but people in particular, why some people get so much more done than other people do. Why they seem to succeed faster? 

The conventional wisdom has always been, “Oh, those people must work much harder. They chain themselves to their desks,” or maybe that they’re much smarter or that they went to the right schools and so they have more advantages. 

What the research shows is that doesn’t tend to be true. Certainly, working hard is great and going to the right schools doesn’t hurt, but that doesn’t seem to correlate with success. That what actually seems to correlate with success is that the people who are most productive and most successful, they tend to have what researchers refer to as contemplative routines, as habits in their life that push them to think more deeply. 

You mentioned journaling. Journaling is a great example of this, because the act of journaling often times forces us to sit down and to try and make sense of how we spent our time recently. What our goals actually ought to be as supposed to what we happen to just get obsessed with or fixated on right now, and how we should arrange our life so that those priorities, so that our energy and our activity is actually focused on our priorities rather than instantly responding to life’s many sort of busy work request. 

The basic insight here is that, particularly now, being busy and being productive are not synonymous. You can spend an entire day being busy. You can spend an entire day replying to emails and not getting anything important done. That’s kind of a new thing, right? As late as the 1960s and 1970s, busy and productive were kind of similar, but that’s changed in this economic revolution that we’re living through. They’ve now become disjointed. 

The people who are most successful are the ones who recognize that and who say, “Look! I need these routines in my life.” I need these habits in my life that push me to think about what my goals should be. Whether I need to change my priorities today. Whether I’m actually spending time on my priorities, or instead I’m just doing stuff because it’s the easiest thing to do, because it makes me feel productive instead of actually be productive.

One of the things that the core of Smarter, Faster, Better is that Smarter, Faster, Better walks through these eight parts of life that seem to be most deeply correlated with productivity and success and sort of unpacks, okay. What is the habit that you need to build that allows you to think more deeply about things like, for instance, generating motivation when you most need it? What do we know about the neurology of motivation? What do we know about remaining focused at work? What is that habit that people employ so that they don’t get distracted by minutia, that they don’t get distracted by things that don’t matter, so that they set priorities actively and push themselves to think about those priorities rather than getting complaisant and just looking at your to-do-list and doing whatever comes next even if that’s not the most important thing. 

What do we know about why some teams succeed more than others, and therefore how do we empower leaders of those teams to create the right team habits that makes success more likely? At the core of each of these is this basic principle, it’s hard to think, right? It takes time and energy and work and it’s easy to forget to think. 

Throughout history, thinking has always been the killer productivity app. The key is to build these routines, these habits into your life that push you to think a little bit more deeply about the things that matter, like goals and teams and innovation and to think in certain ways so that you’ll end up being more successful. 

[0:21:55.4] MB: Tell me the story of Qantas Flight 32. 

[0:21:58.7] CD: Qantas Flight 32 is a flight that took off from Singapore Airport, headed towards Sydney, Australia. They had a midair catastrophic mechanical injury and the pilot ended up prevailing because he was able to shift his mental model. He was able to shift the story he was telling himself inside his head that helped him think about how he ought to harness his attention in the right way. 

Did you read the story? 

[0:22:29.6] MB: I listened to a recent speech of yours when you talked about it. I thought it was riveting and it was a fascinating story, that’s why I wanted to dig in to some of the lessons from what happened. 

[0:22:40.9] CD: Why parts of it stood out to you? 

[0:22:43.2] MB: I think one that sort of a narrative structure of being in the midst of this plane malfunction and how they were able to recover from it. Specifically, the concept of situational awareness and how they sort of practiced these routines and even before the accident, even the car right over there kind of rehearsing and talking about what are we going to do when and if something goes wrong. You mentioned that the flight recording of the cockpit, it almost sounds like a rehearsed scripted play even in the midst of what seemingly is a crisis. 

[0:23:21.2] CD: Yeah. One of the big important things that we know about how people marshal their attention and don’t get distracted, why some people are able to maintain focus, whether you’re in an emergency in an airplane cockpit or whether it’s just a busy day at work and you’re sitting at your desk and there’s emails coming in and there’s phone calls and there’s people asking you to come to some meeting unexpectedly. 

The people who are able to maintain their focus the best are the ones who kind of have some story in their head, some story that they’re almost telling themselves about what’s going on as it occurs. We know these about firemen for instance, the best firefighters. There’s always firefighters that almost seem like they have ESP. They could almost detect what’s going to happen in a burning building before it occurs. 

As researchers have gone and talked to those folks and they’ve asked them how they do that, what they tend to say is the same thing over and over again. They say, “When I walk into a burning building, I start telling myself a story about what I expect to see. I walk into a room and I expect to see flames in one corner, because corners always burn faster than everything else. I know there’s a staircase off to the left and I expect to see a lot of flames on top of that staircase, there’s usually an air gap under staircases and so they burn fast. Then when I walk into a room and the story in front of my eyes, it’s different from the story inside my head. For instance, there’s less flames than I expect to see on that staircase. It causes me to suddenly take a second and say, “Wait, something is wrong. Pay attention to that staircase. Don’t go over there. There’s something off about that.” 

The reason why they know where to focus and what they can ignore is because they have this story inside their head, right? Psychologists call this the act of building mental models, and mental models are how our brain almost unconsciously decides what to focus on and what to ignore. All of us do this. This is like second nature for one degree to another. Most of us, when we think about our day, we think like, “Oh, I have a meeting at 10 o’clock and then I’ve got to meet Jim for lunch at 11:30, so I need to leave by 11,” and we build these mental models or we play out a conversation that we’re going to have, a tough conversation in our head. 

We have a natural instinct to create mental models, but the people who are most successful, they tend to build mental models that are just half a degree more specific than everyone else. Instead of saying, “I have a meeting at 10 o’clock, I need to leave by 11.” They say, “Oh, I’ve got a meeting at 10 o’clock and it’s probably going to begin with Jim saying that dumb idea that he brings up at every meeting. Then Mary, Mary is probably going to disagree with him, because Mary hates Jim, so she always want to disagree. You know what I should do? Then I should jump in with my idea, because, I’ll be you, everyone will be relieved to hear me bring up something sensible at that point. I’ll kind of win the meeting.” 

That’s what the most productive people do. They build these mental models, these kind of visualizations of what they expect to have unfold that are just a little bit more detailed than everyone else. It doesn’t take much time. It takes 30 seconds, maybe two minutes to envision your entire day that way. 

What it does is it builds a mental model that allows your brain to anticipate what’s going to happen. More importantly, focus on what really matters and not get quite as distracted as small little details from everything else.  

[0:26:49.2] MB: Charles, thank you so much. I know you’re tight on time today, but we really appreciate you coming on the show and sharing all of your wisdom. 

[0:26:56.3] CD: Thanks for having me on. 

[0:26:59.0] MB: Thank you so much for listening to the Science of Success. We created the show to help you, our listeners, master evidence-based personal growth. I love hearing from listeners. If you want to reach out, share your story or just say hi, shoot me an email. My email, which I give out at the end of every episode, is matt@successpodcast.com. That's matt@successpodcast.com. I read and respond to every single listener email. 

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Lastly, don’t forget, if you want to get all the incredible information we talked about in this show, links, transcripts, everything we discussed, and much more, be sure to check out our show notes which are also at successpodcast.com, you can just hit the show notes button at the top. 

Thanks again, and we’ll see you on the next episode of the Science of Success. 

September 14, 2017 /Lace Gilger
Focus & Productivity
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How You Can CRUSH Self Sabotage with Dr. Gay Hendricks

September 07, 2017 by Lace Gilger in Emotional Intelligence, High Performance

In this episode we discuss how you can fall into cycles of self sabotage and constantly reset your happiness down to where you think it should be, lessons learned from coaching over 20,000 people, how to crush upper limit problems and break through the beliefs holding you back, the questions you need to discover and live in your zone of genius, and much more with Dr. Gay Hendricks. 

Dr. Gay Hendricks is the president of the Hendricks Institute, he earned his Ph.D in counseling psychology from Stanford and taught at the University of Colorado for 21 years and conducted seminars across the globe. He is also a multi best-selling author, having written more than 40 books and his work has been featured on CNN, CNBC, Oprah, and more.

We discuss:

  • Gay’s "encounter with destiny" and how it “knocked him out” of his usual way of thinking

  • Lessons from training thousands of counselors and coaches to help people transform their lives

  • Lessons from counseling and coaching over 20,000 individuals!

  • How Gay went from 300+ lbs, smoking 2-3 packs of cigarettes per day, and transformed his entire life

  • The two “big ideas” from the Big Leap

  • Upper Limit Problems

    1. Occupying your Zone of Genius

  • What are "Upper Limit Problems?"

  • How to Occupying your “Zone of Genius"

  • Success is not just financial - focusing only on financial success puts your out of balance

  • Often times its not the lack of business skills that stifle us, its lack of heart centric communication skills

  • If you’re able to bring forth what is within you, it will pave the path to success - but if you keep your emotions in, you stifle yourself

  • How a tiny bit of misalignment can create echos and rattles throughout your life

  • How we fall into cycles of self sabotage to “reset” our happiness down to where we think it should be

  • We often manufacture fears, stresses, and anxieties to stop ourselves from feeling good

  • The core fears you experience underpinning that Upper Limit Problem

  • #1 The Fear of Outshining

  • #2 The Fear of Being Fundamentally Flawed

  • Upper limit problems are rooted in fear - unless we come to terms with those - we cannot actualize our full potential

  • How to explore, lovingly, your own fears and limitations

  • The concept of having enough vs having plenty

  • #3 The Fear of Leaving Behind or being disloyal to the people you care about

  • Do you ever feel like “things are going too well, now something bad is going to happen”

  • Focusing on what can go wrong is useful if we TAKE ACTION about it, but if we can’t act on it, its just useless worrying

  • The “quick fix” for blame and criticism - get underneath the blame, own what you’re afraid of that is causing that blame and talk about it openly and honestly

  • How to fix broken relationships and heal communication problems in 10 minutes or less

  • Self criticism is rooted in FEAR - something you’re afraid of in yourself, or something your afraid to communicate to someone else - what is it that im basically afraid of?

  • The role shame plays in self criticism and how to find your original shaming

  • Is Life Suffering as the Buddha said?

  • Can honesty (with ourselves and our relationships) reduce suffering?

  • Begin an open hearted, open mind inquiry into what you really want

  • Ultimate success mantra - I expand in love, abundance, creativity, and success every day as I inspire other people to expand in love, abundance, success, and creativity!

  • The idea of happiness thermostat

  • Shine in your life the way you want to shine, not in reference to other people

  • Human beings have no idea what their full potential is once they shatter their upper limits

  • Using a Lear Jet to plow a potato field

  • The Zone of Incompetence vs The Zone competence vs the Zone of Excellence vs the Zone of Genius

  • The questions you need to discover and live in your zone of genius

  • Even the CEOs of Fortune 500 companies have blocks to their zones of genius

  • “All of human beings problems come from an inability to sit in a room by ourselves doing nothing”

  • Your zone of genius is a positive addiction - focused on actualizing your life’s purpose

  • How to get out negative addictions like worrying and overeating

  • The success mantra you can use to push yourself into your zone of genius every day

  • And much more!

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SUCCESS Live: Learn. Develop Achieve.  SUCCESS believes success is possible for every person who seeks it.  Find it at SUCCESS Live, a two-day event, open to the public, taking place in Long Beach, California on September 8th & 9th 2017. SUCCESS Live features some amazing guest speakers including Keith Ferrazzi, Peter Diamandis, Jocko Willink, and More

Ticket packages are still available to the public at https://www.successliveevent.com/! Don't miss the chance to learn the inner workings of your mind, reignite your passions, and become a better leader by becoming a better YOU! JOIN US, members of The Science of Success team at SUCCESS LIve by going to https://www.successliveevent.com/ today!

SHOW NOTES, LINKS, & RESEARCH

  • [Book] The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by PhD Hendricks Gay

  • [Book] The Corporate Mystic by Gay Hendricks

  • [Book] Conscious Loving: The Journey to Co-Commitment by Gay Hendricks and Kathlyn Hendricks

  • [Book] Conscious Loving Ever After: How to Create Thriving Relationships at Midlife and Beyond by Gay Hendricks and Kathlyn Hendricks

  • [Book] Healing the Shame that Binds You by John Bradshaw

  • [Article] Writing to heal By Bridget Murray

  • [Personal site] The Hendricks Institute

  • [Website] Foundation for Conscious Living

Episode Transcript


[00:00:06.4] ANNOUNCER: Welcome to The Science of Success with your host, Matt Bodnar.

[0:00:12.6] MB: Welcome to The Science of Success. I’m your host, Matt Bodnar. I’m an entrepreneur and investor in Nashville, Tennessee and I’m obsessed with the mindset of success and the psychology of performance. I’ve read hundreds of books, conducted countless hours of research and study and I am going to take you on a journey into the human mind and what makes peak performers tick with the focus on always having our discussion rooted in psychological research and scientific fact, not opinion.

In this episode we discuss how you can fall into cycles of self-sabotage and constantly reset your happiness down to where you think it should be. Lessons learned from coaching over 20,000 people. How to crush upper limit problems and rake through the beliefs holding you back? The questions you need to discover and live in your zone of genius, and much more with Dr. Gay Hendricks. 

The Science of Success continues to grow with now more than a million downloads, listeners in over a hundred countries, being nominated for the 2017 People’s Choice Podcast Awards and much more. I get listener comments and emails all the time asking me, “Matt, how do you organize and remember all these incredible information?” 

A lot of her listeners are curious about how I keep track of all the incredible knowledge I get from reading hundreds of books, interviewing amazing experts, listening to awesome podcasts, and more. Because of that, we’ve created an epic resource just for you. It’s a detailed guide called How to Organize and Remember Everything, and you can get it completely for free by texting the word “smarter” to the number 44222. Again, it's a guide we created called How to Organize and Remember Everything, and all you have to do to get it is to text the word “smarter”, that’s “smarter”, to the number 44222, or you can just join our email list at successpodcast.com. As bonus we send out exclusive weekly updates to all the listeners on our email list, so be sure to join. 

In a previous episode we looked at why your definition of success might be hurting you and how you can redefine it in a much healthier way. We examined the power in what some humility, talked about what it means to provide value and how to do it. We went deep into the power of listening, why it’s so important. We discussed three strategies you can use to become a better listener. We explored the concept of brilliance and how you can use it to unlock your own brilliance in 30 seconds and much more with Simon T. Bailey. 

If you want to unleash your inner brilliance, listen to that episode. Don’t forget, if you want to get all the incredible information in this episode, links, transcripts, all the notes for everything we talk about and much more, be sure to check out our show notes. You can get them at successpodcast.com, just hit the show notes button at the top. 

[0:03:00.5] MB: You know how much I talk about the concept of mental models and how vital it is to build a toolkit of mental models in order to be successful and achieve your goals. That's why this week I'm super excited to tell you about one of our sponsors, brilliant.org. 

Brilliant is a math and science learning enrichment tool that makes mastering the fundamentals of math and science easy and fun. They’re offering a special promotion for Science of Success listeners, which you can get it at brilliant.org/scienceofsuccess. 

Mastering the fundamentals of math and science is such an important component of building a toolkit of mental models, and Brilliant is a great way to get started with that. 

Another sponsor for this episode is the Success Live Summit, which as we hinted at is not actually the Science of Success, but Success Magazine puts on an awesome life summit and they’ve been kind enough to sponsor this episode as well as hook us up with some sweet guest speakers which will be coming on the show in the next couple of weeks. 

This summit is actually pretty awesome and I'm kind of bummed out that I'm not to get to go to have it. I have an immovable schedule conflicts, but my producer, Austin, who's here in the studio with me will be able to attend and he’s going to be there. 

[0:04:04.1] AF: Yeah, we’re super excited, and if anybody listening to this right now wants to meet up, shoot me an email, austin@successpodcast.com. We’d love to chat, shake hands, take pictures, it’d be awesome. I think it’s really important for people that are striving to become more successful, to become more fulfilled, looking into the science of success, to be around other people with those same goals. This time around, the event is two days. It’s in September 8th and 9th in Long Beach, California. There’s ticket packages available and they’ve got some amazing speakers, Matt. 

[0:04:29.5] MB: They really do. There’s people like some of my favorite authors, Keith Ferrazzi, Never Eat Alone, which is literally sitting on my desk right here. I constantly keep it in front of me because it’s probably the greatest book ever written about networking. They’ve got Peter Diamandis, incredible thinker and leader. People like Brendon Buchard, Mel Robbins, really phenomenal line up. 

[0:04:47.0] AF: Yeah. It’s going to be great, and they’re speaking on a ton of things, from success, how to become a leader, find balance in your life. If you’re a CEO of a company you really got to find time to recharge, time to hit the gas. Just finding balance and mental strategies to making yourself bigger and better and your business bigger and better. Really hitting on all cylinders here. It’s going to be a great, great event. 

[0:05:05.8] MB: You can learn more and get tickets at successliveevent.com. That’s successliveevent.com. Definitely check it out. If you’re in Long Beach, I would highly recommend checking it out, or if you’re looking for a really cool event, September 8th and 9th, Long Beach, California, successliveevent.com. You can find all the information you need. 

[0:05:25.1] AF: Success Live: Learn, Develop, Achieve. Go to successliveevent.com today to your ticket. 

[0:05:29.9] MB: Now, for the episode. 

[0:05:30.1] MB: Today, we have another awesome guest on the show, Dr. Gay Hendricks. Gay is the president of the Hendricks Institute. He earned his Ph.D. in counseling psychology from Stanford and he taught at the University of Colorado for 21 years, has conducted seminars across the globe. He's also a multi-best-selling author having written more than 40 books and his work has been featured on CNN, CNBC, Oprah and much more. 

Gay, welcome to the Science of Success. 

[0:05:57.9] GH: Thanks, Mat. Really good to be with you. 

[0:05:59.8] MB: We’re so excited to have you on here today. For listeners who may not be familiar with you and all of the work that you've done, tell us a little about your story and, specifically, I love to hear about kind of one of the inflection points that changed your life early on. 

[0:06:16.1] GH: Yes. I was going one way in my life until I had a big encounter with destiny when I was 24 years old. What happened before that is I was born, I had a lot of medical problems growing up. I was very obese. There was something wrong with my glandular system and I was taken around lots of different experts, but I never could get the problem handled until when I was 24 years old. I had what you might call not an out-of-the-body experience, but it was definitely an out of Hendricks experience.

I was, at the time, in really toxic relationship and I didn’t like my job and I was 120 pounds overweight. I weigh about 180 pounds now. At that time, I weight a little over 300 pounds and I was smoking two or three packs of cigarettes a day. Things were just not going well in my life. 

One particular day I slipped on the ice. I was walking down a road in New England and I slipped on the ice and I kind of slammed down. I didn’t knock myself out, but as I say, I knocked myself out of my usual way of thinking and in that moment I laid there and I realized I could've died here because where I landed was about 6 inches from this real jagged rock on the side of the road and I was realizing I could've easily taken myself out really before I ever had a chance to have my own life. 

In that moment, I had a vision of what was possible that there was an element inside us, a pure consciousness that didn't have anything to do with our programming and that at any time we could begin to create an entirely different life by making entirely different choices. 

That was this moment of real aliveness this for me. Afterwards, I really clung to that moment and I started eating only foods that fed that new consciousness. I quit eating all the old foods that I ate and I lost more than 100 pounds within a year. Got rid of my tobacco addiction and got out of that relationship. I basically changed my whole life. It was a real pivot point for me. I’ve gone on to do lots of different things since then, but to look back over my whole life, that was a moment that really changed everything. 

At the time I didn't really know anything about relationships, how they worked or anything. I kind of just stumbled into them, but I started really paying attention to the dynamics of my relationships until finally I had obviously learned enough about relationships by 1980 that I met the love of my life, Kathlyn Hendricks, also known as Katie, and she and I have been together for the past 38 years. As a matter of fact, right now she's on a seminar tour of Europe teaching about the very same things I'm talking to you about right now. We’ve had this great discrete working relationship as well as love relationship for the past 38 years. 

All of the things that are in the Big Leap particularly, which is my most popular book especially in the coaching industry and among people who are interested in success, I really discovered those two main principles that are in the Big Leap which I'll talk more about shortly. But I really began to discover the elements of those in my close relationship with Katie. 

The two big ideas in the Big Leap are one that we have an upper limit problem of how much love and abundance and success we allow ourselves to have, and I was able to discover the underlying underpinnings of what causes the upper limit problem. The second thing that the Big Leap is about, is about how to occupy your zone of genius, and that part of yourself which is completely full of good ideas, it never has a shortage of good ideas, it’s completely in harmony with who you are as a person, that I think each of us has this largely undiscovered zone of genius inside us where that if we work it right we can uncover that zone of genius and begin to express it in the world. 

Katie and I for the past 38 years had been really committed to spreading those ideas throughout the world and our other books such as Conscious Loving, that was actually what the first got us on Oprah’s  show and other talk shows like that. 

Let me pause and catch my breath and let you ask me any questions you want to ask. 

[0:11:03.3] MB: I definitely want to dig into both the concept of upper limit problems and how we can get into our zone of genius. Before we do that, one of the things that you talked about in the book that I think is vitally important to understand is that — And even on the show broadly, is that when we talk about success, a lot of people are sort of preprogrammed to think that that necessarily means financial success or monetary success. I think there’s that you talked, there's a much bigger and broader picture to that. There's more facets to success. Can you can you elaborate on that? 

[0:11:37.4] GH: Yes. I’ve had the opportunity, for many years I did a lot of business coaching with the executives after my book, The Corporate Mystique, came out about 20 years or so ago. I did a lot of work with high-powered people in executive suites around the country and one thing I found is that unless you can have what I call success of the heart along with success of the wallet, it puts you out of balance and almost always causes misery that keeps you from enjoying your success. 

I was able to work with over the years one powerful executive after the other who had gone overboard in the direction of success in the financial realm but at the sacrifice of closing their heart to their own deeper needs and also not allowing as much love into their lives as they possibly could. 

For me, my definition of success has to do both with the expansion of our abundance, but also the expansion of the love and the creativity that we have flowing in our lives. When I would work with executives that were experiencing stress or troubled lives in various ways, it was almost never a shortage of business skills in the charts and graphs arena. What it was was a shortage of heart-centered communication skills. 

I’ll give you an example of that. I once worked with one of the top executives at a big well-known computer firm that everybody knows the name of and his problem wasn't that he didn't have enough business skills. He was one of the most awesome business people that I've ever seen, but his problem had to do with oftentimes he would blow his stack in communication and he would get angry at someone and then they would be scared of him. For him, his anger it would blow over in five minutes and he never thought about it again. For other people, he hadn’t considered the fallout from his anger. 

We have a moment in conversation with him where I was able to point out that his anger explosions were basically the underlying feeling was one of hurt or sadness or disappointment and he didn't know how to express that, so he would blow his stack instead. I showed him some simple ways to express hurt and anger and disappointment in appropriate businesslike way and it really changed the man's life. It really changed him from being basically what everybody described as a hot head to being a person who was able to communicate in a straightforward level about the emotions that were underneath his anger. 

If you think about it, that's an essential thing for any relationship whether it's a business relationship or a relationship at home, because if you're able to bring forth what's within you, what's within you will actually save you, will actually pave the way to your greater success, but if you don't bring forth what is within you, if you keep your feelings concealed inside and if you keep your genius concealed inside, then nothing works right in life. 

I compare it to a car. Let’s say you bought a new car and you drive out of the showroom and this actually happened to a friend of mine. Drove her new car out of the showroom, and because it was a little bit wider than her old car, the first corner she took she dinged the back wheel of the car. She hit the curve and dinged the back wheel and knocked the wheel out of alignment. Here she is with a brand-new car driving down the street and it’s got a shimmy in it because the back wheel is out of alignment. It only takes a tiny little bit of misalignment in ourselves to cause that off-center rattling sensation inside. What we do like in the book, The Big Leap, what I lay out is all the places that take us out of alignment and how to fix those so that you can have a nice smooth easy ride into your zone of genius. 

[0:16:20.3] MB: Let’s dig into that now. Let's start with upper limit problems. What does that mean and how do people experience upper limit problems? 

[0:16:29.9] GH: Yes, the upper limit problem. I began to notice that first in myself long before I wrote the book The Big Leap. People ask me how long sometimes it took me to write The Big Leap, and I said, “Well, it took me actually 30 years,” because from the moment I first started noticing the upper limit problem and the zone of genius, it took me a long time of working with people and myself on that before I finally in the early days of this century sat down and wrote the book. 

What I noticed was I would tend to sabotage myself when things were going well. At the time I had my girlfriend, I was a graduate students at Stanford at the time working in the counseling psychology department and I was getting my Ph.D. This goes back to the early 1970s. I would notice with my girlfriend at the time that we would get along well for a few days and then one of us would start an argument and then the other person would get into the argument and then sometimes it would take us a couple of weeks to get out of that cycle and back into a state of feeling harmony together. I barely begin to notice that we would often sabotage ourselves when things were going really good. 

On another occasion, at the time my daughter had just started for the first time a three-day sleep away camp. She was only five or six years old at the time and she was going to sleep overnight for the first time. I was a single parent at the time and so I never had a night where she spent a night out of my house. I was very nervous about it. 

I took her over to the camp and later on in the day I started getting images in my mind of her feeling alone and homesick and sitting by herself or something in a dining hall. I called the director of the camp who is this really lovely lady and I told her my concerns and I said, “Is Amanda okay?” The camp director, she said, “Yes. I can see her right now. She's out in the field here playing soccer with a bunch of the girls. That's what they are doing this hour.” The images in my mind were completely unreal. I had manufactured them myself out of my own fears about her and her well-being. 

What I realized was I was feeling really good right up until the moment I started manufacturing those images of her feeling lonely at camp, which turned out to be completely bogus. They had nothing to do with what she was actually feeling. I started wondering, “Hmm, I wonder if we have this human tendency to sabotage ourselves when things are feeling good or when things are going well.” I began to pay attention to that and I begin to work with it in my clients and that's how the original discoveries were made about the upper limit problem. 

Now, where I made my biggest breakthroughs was where I started seeing that the upper limit problem was based on certain fears that human beings carry around inside ourselves, and so I began to look at what those fears were. One of the biggest ones interestingly enough in helping people, in helping guide people toward success as I've done over the years, is to realize that a lot of us have a fear of outshining other people. 

What you can sometimes see in the psychological literature is the fear of outdoing someone, and I call it the fear of outshining, because it does have to do with our choice whether to really let ourselves shine or to keep ourselves a little bit hidden and concealed. 

When I looked into it and started reading the scientific literature that had to do with early childhood, I often found that successful people were often still concealing an element of their genius inside and still upper limiting themselves by that fear of outshining. That wasn't the only fear though. I noticed that in some of my clients that they also had a fear of — That there was something fundamentally wrong with themselves. We call it fundamentally flawed. That a lot of people think they've done something wrong in life that they have to apologize for, or that they feel some kind of shame about something that happened a long time ago. 

That a lot of people carry around this feeling that there's something fundamentally wrong with them and they never address that fully so that they can allow themselves to fully shine. As I started working with the upper limit problem, Matt, I realized that it’s really rooted in fear and that unless we can come to terms with our fundamental fears in life we don't have really a good hope of actualizing our full potential. 

I always say to my students — I’ve trained trade about a thousand of so coaches over the years to do our work through the Hendricks Institute. Not only that, but I trained about 1,200 counselors and therapists when I was teaching at the University of Colorado for 21 years in the counseling psychology program. I always say that in order to be a success as a coach you really need to open the door to exploring lovingly your own fears and limitations, because you can only take your clients as far as you've gone yourself. To really go to the full element of success, I’ve really needed to get underneath a lot of my old fears about myself. 

I have one other story. Do I have time to tell another story about financial success? 

[0:22:42.3] MB: Absolutely. Yeah, we love stories. 

[0:22:44.7] GH: Okay. Good. Let me take you back to the early days of my relationship with Katie, which was in the early 1980s. I met her in 1980. We've been together for a year or two and we weren't doing well financially. I was broke when I met her because I've just taken six month sabbatical to travel around and learn new things in different settings. I'd taken half a year off from my university position. I was pretty much flat broke. In fact, I was underneath flat broke. I owed American Express $800 and they had just repossessed my card. I was really in the hole. 

Katie had $300 in savings and an old Mustang. That was for her dowry when we got together. Anyway, we didn’t have a lot of good financial prospects, but we had started developing an idea that, “Wow! If we could somehow get out from under our old programming that maybe we might be able to create something brand-new.” 

One night, it was winter in Colorado, and I couldn't go outside and exercise, so I was pedaling furiously on my exercise bike and suddenly I had a realization that through my mind was running a series of thoughts that said, “I wonder if we've got enough money to make it through to the end of the month?” That's what I was obsessing on. Do we have enough money? I was kind of adding up things in my mind, but I was pedaling along on my exercise bike and suddenly I realized that's the exact same conversation I heard around me all the time growing up, was people saying, “Oh my God! Are we going to have enough to make it through to the end of the month?” 

It occurred to me as I was on my exercise bike, “Did I just take that on as my overall programming for life, how life had to be, that I always had to worry about making it through to the end of the month?” I jumped off my exercise bike and I ran and I talked to Katie and I shared this realization with her and I said, “What if we — Instead of running off of our old programming, what if we sat down and figured out exactly what we want to create and where we want to go and what we want to have in our lives and that would take us out of our old programming?” It was kind of similar to what I've done to lose all the weight, but I'd never thought of doing it really in my financial or abundance or success area. 

We went out to lunch and had a salad at this place, and ironically the name of the restaurant we went to, Matt, was called Poor Richards in Colorado Springs, Colorado. That restaurant might even still be there for all I know, but I thought it was ironic that we did our success planning in a restaurant called Poor Richard. 

We sat down and we had a salad and plotted out how we wanted our future to be. Listen to what we came up with. We said we want enough so that we never have to worry about money. Then we realize, “Wait a minute. Why did we use the word enough?” because it had that idea of having just enough so that we didn't have to worry. We changed that word to we always have plenty of money so that we never have to think about money when we consider buying something. That was the basic idea that we started out with, that we always have plenty of money to do whatever we want to do so. 

We started writing down that idea and actually posting in different places. Then we came up with a practical thing, and this will tell you exactly how long ago this was. We came up with this outrageously expanded idea. We said, “What if we had a thousand dollars saved up in a savings account and we never touched that? We always had at least that $1,000 and we just agreed never to touch that for basic needs?” This was this outrageous idea. We said, “Wow! Is that even possible?” 

Interestingly enough it only took us — Gosh! A matter of months to create that once we got our attention on it and then we set this really outrageous goal, “Wouldn’t it be great if we had $10,000 dollars that we just had in an account and we never touched it.” 

Then it took us, I think, a couple of years to manifest that, but then we set it one notch higher, “Let’s create $100,000 that we never touched.” Anyway, we started our whole investment portfolio based on those kinds of ideas, and so by the time we had been at this for a couple of years we had created a significant amount of wealth simply by keeping focused on those core ideas. We really never — We founded the Hendricks Institute in 1989 as I was kind of winding down my university career. After we were on Oprah a couple of times and that kind of thing, I felt guilty about doing all the traveling we were doing and I felt guilty about that I wasn't doing my university a full hundred percent job. I wound down my career there and we set up the Hendricks Institute. We’ve never really had a bad year. We’ve gone through every recession and everything like that in a steady upward track. 

I really feel solidly committed to teaching these principles because I know for a fact that they work at home here for me and my family and people that I've worked with. so that gives me a sense of real solidarity about that when I stand up in front of a group and talk about these things, that I can say definitely that I've used them myself to create the kind of magic I wanted in my own life. 

[0:28:47.4] MB: You touched on guilt a second ago, which makes me think about some of the other features that can often underpin an upper limit problem, specifically the idea of either abandoning people or sort of moving beyond what peoples expectation of you are. Can you talk a little bit about that? 

[0:29:07.5] GH: Yes. One of the big fears that successful people have, even people who are already successful but are not yet at their full measure of success. One of the big fears is that if I go to my full measure of success, if I go to my full level of success, that will mean I will have to leave behind or be disloyal to people that I love and care about. They’ll think bad thoughts about me because I've gone to another level of success. 

Many of us grew up in a family where success wasn't something that happened very often. I think I told a story in The Big Leap about when I wrote my first book and published it in 1975, which was a small book about education. I'd written it because I thought that like when my daughter was in the first grade and the 2nd grade, I thought they wasted a lot of their time just trying to get kids organize, and so I created this whole new curriculum of relaxation exercises and things that would help kids kind of get centered and focused and would help them get centered before tests and that kind of thing. I was able to create this curriculum. Prentice Hall ended up publishing it as a book. 

I remember, nobody in my family ever published a book before and I remember when I took the book and showed it to my brother and my mother they both just kind of looked at it and resumed their conversation. Neither one of them either said congratulations or wow or that's cool or anything like. I remember being kind of flabbergasted by that. Later on I realized that nobody had ever done anything like that and so they didn’t have a way to think about it and so it probably touched on buttons for them that I was getting too big for my britches or something like that and they needed to cut me back down the size. My family was kind of like that. It is that people would always — If you were going around feeling happy, somebody would say, “Okay. Don't worry. Something bad is about to happen,” and I think that's where the upper limit problem gets its origin in that kind of early programing. 

[0:31:25.1] MB: One of the biggest things that I’m a huge fan of on the show are mental models. You’ve heard me talk a lot about mental models and how critically important it is if you want to be successful to build a toolkit of mental models that can help you better understand reality. 

One of the topics and many of the topics actually that are critical to developing an amazing and rich toolkit of mental models is a deep understanding of mathematics, science, physics, chemistry, etc. The hard sciences are some of the backbones of the most useful and effective mental model toolkits, and that's why I'm super excited to announce that our sponsor for this episode is brilliant.org. 

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That’s something that that's one of the reasons I love Big Leap and that particular fear really resonated with me and I feel like I'm naturally very analytical person, very — I don’t want to say pessimistic, but my mind naturally thinks about, “Okay. What can go wrong? how can things go wrong?” That fear of, “Oh! Things are going well. Something bad has to happen now or something bad is looming around the corner,” is really been something that I've dealt within my own life and had cropped up again and again. How do we battle that fear or how do we break down the underpinnings of it? 

[0:34:18.7] GH: Yes. That’s really a good one for me to talk about, Matt, because I have exactly that same issue and I’ve turned it into something that I think is very useful. What happens is when I get in a situation, like my daughter, for example, is in the midst of — Now, this is not the six-year-old version of my daughter. This is now forty years later, but she’s in the process of buying a house boat up in the Bay Area to fix it up plans to live on it for several days of the week, which is what’s allowed in her particular marina. 

Immediately, as soon as she said it, I started thinking of all the possible things that could go wrong. Now, that's a useful thing in a way if you don't turn it into an obsessive thing. I just wrote those things down and asked her if we could talk about those and has she considered those. That's a useful use of that particular way of thinking, but what's not useful is if we don't do anything about it. 

I think a lot of the things that trouble us wouldn't be troubling to us if we just took some action about it. For example, if you go around all day obsessing about some friend that said something to you that you didn't like, that's a 10 second problem. It takes 10 seconds to pick up the phone and call your friend and say, “Hey, I’d like to talk over something with you.” 

See, most of the things that I discovered were problems in relationships. Some of them are 10-second problems but none of them are bigger than 10-minute problems, because the 10-minute problem is the problem where you can get two people together and say, “Hey, I was angry about this. I'm scared about this. I'm sad about this. I was hurt by this.” When two people can talk at that kind of raw level of honesty, I've never seen a problem yet that couldn’t be cleared up in 10 minutes of communication like that. 

Sometimes — Gosh! I’ve had couples in here. I'm remembering one that’s coming to mind right now. Very successful couple but they fought constantly. Didn’t enjoy their wealth because they were always fighting, and when I really worked with them, when Katie and I worked with them for an hour, we realized in that first hour that they've been having essentially the same argument for the whole 30 years that they've been together. It always went the same way. One of them would conceal some feeling, like I'm angry at you or I was hurt by something you said or I'm scared about something we’re doing. 

One of them would conceal that, usually anger, and then they would start criticizing the other person. Then the other person would start criticizing them back and they would get into a cycle of blame and criticism. That's why Katie and I and both our original book, Conscious Loving and our more recent book for midlife couples called Conscious Loving Ever After, we have a whole chapter on how to end blame and criticism in close relationships. We show you, we pick apart blame and criticism and show you the quick fix for it. 

The quick fix is to get underneath the blame and own whatever it is that you're afraid of and talk about it on that level rather than continuing to criticize and blame the other person. When two people can talk about their fears openly and honestly, they stop blaming and criticizing each other. That's important because when people leave relationships and they ask them, “Why did you leave this relationship?” One of the things they almost always say is, “I got sick and tired of all the blame and criticism. I figured if I was going to get blamed and criticized I might as well go ahead and move out and letter him or her blame and criticize me 24 hours a day.” 

The same thing works in business. When I was doing business consulting I ended up spending a lot of my time helping people fix broken relationships that it happened as a result of some kind communication glitch. Again, Matt, I haven’t found one yet that couldn't be completely healed up and cleared up and set on the right track in 10 minutes of clear communication. It’s trying to get those 10 minutes put together though that sometimes takes hours or years. 

[0:38:48.8] MB: On the concept of criticism, another topic that you dig into a little bit in Big Leap that really resonated with me was also the underpinning of that and the idea of self-criticism. My natural state again is kind of being very hard on myself, very critical, and you talked about how to deal with that. Can you elaborate on that? 

[0:39:08.5] GH: Yes. Again, that’s another one that I’ve worked on a lot personally in addition to — I’ve worked with about I think a little over 20,000 individuals now. Frankly, I haven't found very many of those that didn't have that self-critical function. We’ll do a couple of things. First of all realize that self-criticism and criticizing other people both come out of the same toothpaste tube, and the toothpaste tube it comes out of is something that you're afraid of in yourself or something you're afraid to communicate to someone else. So I needed to get underneath that whole issue and find out what is it that I'm basically afraid of? 

In my own case, I don't know if this is true for you or others that you’ve worked with, but in my own case I grew up with a lot of kind of shame-based parenting. In other words you should be ashamed of yourself for that or whatever possessed, what family are you from? Anyway, the idea of shaming people was very important at least in this section of the world I grew up in and many families have that function built into it. We need to look underneath that. 

Like my old friend and colleague, John Bradshaw, says in his famous book Healing The Shame That Binds You, we need to look and find out what the original shaming was of, because it usually didn't start with us. You look at what was my family ashamed of and what did people shame each other for? 

If you look into some of those original kinds of programming things, you will see where many of us got that sense of feeling bad about ourselves. If you look into even early religious scriptures, whether it's in the Hindu religion or Christian or Jewish or Buddhist or wherever you look, the first line of Buddha's Four Noble Truths says life is suffering. 

Well, I always had trouble with that because that's one element of life, but why are we suffering? Well, we’re suffering because we're not honest in our relationships. We’re not honest with ourselves. The moment we start being honest with ourselves and honest in our relationships, life stops being purely about suffering. It begins to be about the possibilities of success, the possibilities of having more love in our lives. 

What we need to do when we notice these limitations in ourselves is begin an openhearted, open-minded inquiry down deep into ourselves into our own hearts and minds and find out what it is that we really want and what it is we’re really here to do and what it is we're really here to contribute. 

In the Big Leap I print out what I call sometimes my universal success mantra or my ultimate success mantra, which is the idea that I expand in love and abundance and creativity and success every day myself as I inspire other people to expand in love and abundance and success and creativity. 

The idea is that I want to have my life be about a constant expansion of the things that are dearest to me and I think are dearest to all of human beings, which is increasing the amount of love in our lives, increasing the amount of abundance in our lives, increasing the amount of success and increasing the amount of creativity, because without that spark of creativity in our lives, life doesn't have the juiciness that I like my life to have. 

Also, Matt, I think it's important especially for many of us that are in the line of work that you and I are in and many of the people who are listening are in which is the business of helping people an themselves be more effective in their work and being more effective as leaders and being more effective in creating abundance for their families. We need to realize that it's not just a process of opening up more to yourself. It’s inspiring other people by your actions, because I found that life is really only at its best when I'm not only expanding my own love, abundance and creativity, but also inspiring other people to open up more to theirs every day. I feel very blessed because 30 or 40 years ago I created a job that I would never want to retire from. As you can probably hear, I’m just as excited about it now at age 72 as I was age at 32 when I began to first catch on to some of these ideas. It gives me a great deal of pleasure to be able to talk about them in a way that helps people learn more about how to make more of their lives a daily miracle for themselves. 

[0:44:24.9] MB: I want to go back a little bit and explore one of the concept you talked about at the beginning of the Big Leap, which is the idea of sort of a happiness thermostat and that we have a setting that's been programmed into us one way or another about how happy we think we’re allowed to be and how we naturally sort of push ourselves or subconsciously reset ourselves back to that level. 

[0:44:48.3] GH: Yes. Think of the upper limit problem as kind of like the governor on a car. Let's say you had a governor installed on your car that wouldn’t let you go beyond 40 miles an hour and that every time you came up to 40 miles an hour it would slow you back down again. That's exactly how the upper limit problem works. 

I tell the story in the Big Leap about a man who was in the real estate business and he’d never made more than $200,000 a year and he said that every time he had gotten up to $200,000 a year he found some way to sabotage himself. We talked about that and so I asked one of the questions that all good coaches and therapists ask is; how is this problem familiar? Have you ever known anybody else that had a similar problem? 

It had never dawned on him, but he said, “Oh! My dad's in real estate and he's never made more than $200,000 a year,” and so it became obvious that it was a fear of outshining. That if he made more than $200,000 a year that it would somehow mean that he was going beyond his dad and his dad would feel bad about that. 

When we work together I was able to help him reframe it by saying, “Maybe instead of that, it'll inspire your dad. That he’ll feel proud of you or maybe it will inspire him to make $300,000, but it doesn't really have anything to do with you. Your job is to shine in your life the way you want to shine not in reference to other people.” 

It was interesting, I think I told the end of the story in the Big Leap where I didn't see him again for a while and then one day I happened to bump into him or see him across the crowd at a July 4th parade and he kind of gave me a high five and he shouted across, “It worked!” Meaning that he broke through the $200,000 mark. 

I love stories like that, because what it tells us is that — And what I deeply believe is that human beings really have no idea about what our full potential can be once we start overcoming our upper limit problem. The way I talk about it in the Big Leap, I said it’s like we’re born with the Learjet, but we use the Learjet to plow potato fields with. We taxied back and forth across the potato field and use it for that purpose rather than soaring. What I want us to do is get ourselves studying the upper limit problem in yourself so you can begin to notice it. Unwinding those fears it’s based on and letting your genius flow 24/7. 

[0:47:32.4] MB: There's there so many topics I want to get into and I know we don’t have a ton of more time, but tell me a little bit — We haven't dug into yet, what is the zone of genius and what are the other zones of competence and excellence, etc., and how can they prevent us from getting to our zone of genius? 

[0:47:48.5] GH: Yes. If you look about what you do, look at what you do every day on a daily basis, you'll notice that it falls into one of four zones. One is you’re doing things you're not good at doing, but you persistent in doing them anyway. I call that the zone of incompetence. The zone of competence is when you're doing things that your good at but somebody else could do just as well. 

The zone of excellence is where you're doing things that your excellent at, you’re better at them than other people, but it doesn't represent who you are at your most expanded. I call that the zone of genius. When you're functioning in your zone genius, you're doing what you love to do and you're doing it in such a way that it creates the maximum amount of abundance and satisfaction for you. 

The zone of genius is when you're in the groove of what you love to do and you're in the groove of doing those things that create satisfaction and abundance for you and your family and your business. That's really the zone of genius. Some good ways to find out that zone of genius, the first big question is to start asking yourself, “What do I most love to do and how can I set up my life so I do more of that every day?” 

I start people with 10 minutes a day. I have them identify their zone of genius, like when I’m coaching executives here in my office or when I'm out teaching seminars or on television. I ask people to start first with 10 minutes a day. That's all you need to start with. Find a way to put 10 minutes on the calendar today of sitting in a room by yourself usually doing something that's related to your zone of genius. Maybe you don't know what your zone of genius is, but if you go in a room for 10 minutes and just write the question a dozen times, “What is my zone of genius?” “What do I most love to do?” I lay out those questions in the Big Leap. If you just take those question in a room by yourself and write them down or say them out loud or record them into your phone, but just the active inquiry into what your zone of genius is gets the process started. 

[0:50:11.7] MB: That's something that I thought personally it seems really simple and easy to figure out, “Okay, what do I love doing? What am I good at doing or what am I great at doing?” But I feel like there’s some — I think a lot listeners will hear that and say, “ That sounds great and all, but it's got to be more complicated than that.” How do I tie my zone of genius into making money or does it have to be within just my job or can it be something completely different? All of these sort of various different questions. I’m curious, how do you sort of answer somebody who is concerned for something like that? 

[0:50:47.2] GH: Yes. Well, I’ve worked with that extensively, because believe it or not I work with CEOs of big companies that everybody had heard of and when I opened up the subject with them even if they have blocks to their zone of genius. I can remember one conversation it's coming to mind right now where all I was trying to do was get this executives to carve out 10 minutes a day to go in a room by himself and just sit and think. Because here's what he told me, he said very wistfully one day, “You know, in the beginning I could just sit and think and figure things out. Now, I never have chance to do that. I'm always responding to other things.” 

What I do is I get very practical. I help the person get out their calendar and I say, “Okay. Today, from 1:15 to 1:25 I want you to close out the world and just go in a room and sit and think.” You wouldn't believe how much resistance. He said, “Oh! No. I can’t. I just don’t have time to do that kind of stuff anymore,” but we did it. We blocked out 10 minutes, and I sat there with him and all we did was breathe together. It changed that guy’s work life, because he was able to see that he would be able on a daily basis to commit at least 10 minutes to his zone of genius. Well, pretty soon he got to doing more and more of that. It was no longer satisfying to do it just 10 minutes. You have to start somewhere. 

There's a great quote from the philosopher Blaise Pascal several hundred years ago. He said, “All of human beings problems come from an inability to sit in a room by ourselves for 10 minutes doing nothing.” I started with a 10-minute rule that I ask people to go in a room and just do nothing but think about their genius for 10 minutes. It's harder than you think, but you can't really argue with it until after you've done it. My suggestion is if anybody argues with it, just go-ahead and sit down and do it. All you’ve got is 10 minutes to lose and you’ll be blown away by what happens. I'm thinking also too of — There have been a number of studies, like there's a psychologist named James Pennebaker who did a famous study where all he did was ask a group of college sophomores to sit down for 15 minutes now and then four times a week and just write down what was going on in their life and the various stresses they were having and what issues and stuff like that, to just journal about those things for 15 minutes four times a week. Then he followed up those people and he found that over the next year they had significantly fewer visits to the doctor, to the health center, that kind of thing. 

Just think. In an hour a week, you can change your health of doing nothing except drilling. Imagine what you could do if you committed your first 10 minutes a day, an hour a week in other words to focusing on your zone of genius. Next week you might want to do an hour and a half the week after that. That's how I started. When I first started these I realized that I was spending 90% of my time not in my zone of genius, not doing what I love to do. I just started increasing and I set the goal first of having 50% of my time in my zone of genius. That took me a few years to accomplish, but that was 20 years ago. I worked up from there. 

Now, basically, I spend all my time in my zone of genius and some of my time getting around from place to place and sleeping and eating and that kind of thing, but the rest of my life is all structured around my zone genius. 

[0:54:42.4] MB: What about someone who maybe has multiple unique abilities or zones of genius. Is it possible to have — Does the zone of genius very tight and confined or can it be lots of different things that sort of flow together? 

[0:54:57.4] GH: I think it’s very likely to be lots of things that float together. Our great American poet, Walt Whitman said, “I am large and contain multitudes,” and so if we think of ourselves that way, we have a multitude within us, I think that if you really boil it down though you'll find that there is something really essential at the heart of your zone of genius. 

I was working with a group of advanced students who were here last week that my wife and I were working with that come to work with us a few times a year, here at our place in Southern California. I was working with them on this concept and one of the things that all of them had discovered as they began to work more in their zone of genius is that it's a positive addiction. You want to do more. Once you start locking in on your zone genius it has a natural positive ability to want you to do it more and more, and that's a good thing because what we want to do is get out from under our negative addiction, such as to worry and bad habits and drinking too much and eating too much and smoking too much and watching too much TV, all the things that human beings to do to distract themselves from their life purpose. What we need to do is get ourselves focused on actualizing our life purpose and develop positive addictions that feed that kind of lifestyle. 

For example, for me, I started working out five or six years ago doing resistance training three days a week. If you'd ask me 10 years ago if I’d ever spent time in a gym with a trainer, I would laugh in your face because I hated stuff like that. I’m a golfer and a bicyclist. The idea of going into a gym and pumping iron for an hour seem like a really retrograde. 

Five or six years ago I discovered how much that feeds my genius. The more I increase the liveliness in my muscles and I’ve really restructured my body for being a kind of pear-shaped fat intellectual look 40 years ago to, now — I have essentially the same physique. I weigh about the same and look about the same as Tiger Woods, one of my golf heroes. That was my goal was to look like Tiger Woods by the time I was 70 years old. By doing a lot of working out I’ve kind of adopted the Tiger stereotype physique rather than the intellectual pear-shaped physique. 

[0:57:33.8] MB: For somebody who's was listening to this interview that wants to start concretely implementing some of these ideas in their lives, what's one kind of piece of homework that you would give them as a starting point? 

[0:57:45.0] GH: Get hold of the arm universal or ultimate success mantra that’s in the Big Leap and go in a room by yourself for 10 minutes and do nothing, but say that mantra, that affirmation over and over again in your mind. Just get comfortable with this idea of using your life to expand every day in your love, your abundance, your creativity, your success at the same time as you inspire others by your actions to do the same. Just start with that fundamental idea and get comfortable with having your life be about that. That’s probably the simplest thing you can do to get started. 

[0:58:29.9] MB: For listeners who want to find out more about you, who want to find your books and resources online, where can they do that? 

[0:58:36.9] GH: Probably the easiest places to go to hendricks.com. That’s Hendricks.com, and we also have the foundation for conscious living, that’s our nonprofit foundation. That’s at foundationforconsciousliving.com. But probablyhendricks.com is the jumping off place for all that kind of thing because there you can see excerpts from interviews with us and get different techniques and things like that that are the main areas of interest that we’re in. 

[0:59:05.4] MB: Gay, thank you so much for coming on the show and sharing all these incredible wisdom. Big Leap is a book that really resonated with me and one that that spoke to a lot of the struggles and challenges that I faced in my life. Thank you so much for being a guest. 

[0:59:20.6] GH: My pleasure, Matt. Thanks a lot for the good conversation. 

[0:59:25.3] MB: Thank you so much for listening to The Science of Success. Listeners like you are why we do this podcast. Your support is what drives us and keeps us creating great new content, adding value to the world and interviewing amazing guests every single week. 

The emails and stories we receive from listeners around the globe brings us joy in fuels our mission to unleash human potential. I love hearing from listeners. If you want to reach out, share your story or just say hi, shoot me an email. My email is matt@successpodcast.com. That's matt@successpodcast.com. 

I would love to hear from you and I read and respond personally to every single listener email. The greatest compliment you can give us is a referral to a friend either live or online. If you enjoyed this episode, please, leave us an awesome review and subscribe on iTunes. That helps us in the algorithm and gets more and more people discovering the Science of Success. 

I get a ton of listeners asking me, “Matt, how do you organize and remember all these information?” Because of that, we’ve created an amazing free guide for all of our listeners. You can get it by texting the word “smarter”, that’s “smarter” to the number 44222, or you can just go to successpodcast.com, that’s successpodcast.com and joining our email list. 

Don’t forget, if you want to get all these incredible information, links, transcripts, everything we just talked about in the show and much more, be sure to check out our show notes. Just go to successpodcast.com and hit the show notes button at the top. 

Thanks again and we’ll see you on the next episode of the Science of Success.


September 07, 2017 /Lace Gilger
Emotional Intelligence, High Performance
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How You Can Come Alive And Unleash Your Brilliance with Simon T. Bailey

August 31, 2017 by Lace Gilger

In this episode we look at why your definition of success might be hurting you - and how you can redefine it in a much healthier way, examine the power of intellectual humility, talk about what it means to provide value and how to do it, we go deep into the power of listening, why its so important, and discuss 3 strategies you can use to become a better listener, we explore the concept of brilliance as well as how you can unlock your own brilliance in 30 seconds, and much more with Simon T. Bailey.

Simon T. Bailey is the CEO of Simon T. Bailey International an education company that specializes in creating learning and development content for individuals and organizations. Simon is a hall of fame keynote speaker and is one of the top 10 most booked corporate speakers on Leadership, Change, and Customer Experience and will be the emcee at the upcoming SUCCESS Live Event in September!

  • Why your definition of success might be hurting you - and how you can redefine it in a much healthier way.

  • Why success is about others and not just yourself

  • Intellectual humility and why it’s so important

  • Questions to put yourself on the path towards true success:

  • What would I do if I knew that I couldn't fail?

    1. What would I do if no one paid me to do it?

    2. What makes me come alive?

  • Don't ask what the world needs, ask what makes you come alive - the world needs people who come alive

  • When you stop chasing money, money will chase you.

  • How to create an “exit strategy” to test your ideas and pursue your dreams

  • Can (and should) you quit your job and play videos games all day?

  • We are now in a recommendation economy - people will tell other people if you are excellent

  • What it means to provide value to the world and how you can do it:

  • Going above and beyond, exceeding expectations, doing more than people expect of you

    1. Listen and discover ways to exceed expectations

  • Meta Listening and why you should often slow down in order to speed up

  • Hearing is a courtesy, listening is a compliment

  • The 3 levels of listening & Why listening shows the person that they matter

  • Why it’s not good to “need to be the smartest person in the room”

  • Why needing to prove something can be one of your greatest mistakes

  • People don’t care how much you know, until they know how much you care

  • How to practice intellectual humility

  • Release the need to be right

    1. Understand the power of diversity of opinion & perspective

    2. Find someone who is willing to say no and challenge your ideas

  • How to step outside your comfort zone and seek disconfirming opinions

  • 3 Exercises you can use to step outside your comfort zone

  • Simon’s strategy for reaching 1 billion people around the globe

  • Brilliance - what it is, why its important - and what Harvard research says about it

  • How society has eroded our innate brilliance

  • Within the next decade millions of knowledge worker jobs will be eliminated due to automation

  • How you can unlock your own brilliance in 30 seconds

  • There will never be a perfect time for you to do it, just do it

  • The concept of emotional congruence

  • Language is the software of the mind - your words carry energy and create worlds

  • How to rehearse the future in the present

  • "15-7-30-90"

  • You decide your habits, and your habits decide your future

  • Answer the question “WHY AM I HERE?”

  • Do you have a 20 year strategic life plan?

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Thank you so much for listening!

Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions on how to do that).

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This weeks episode of The Science of Success is brought to you by our partners at Brilliant! Brilliant is math and science enrichment learning. Learn concepts by solving fascinating, challenging problems. Brilliant explores probability, computer science, machine learning, physics of the everyday, complex algebra, and much more. Dive into an addictive interactive experience enjoyed by over 4 million students, professionals, and enthusiasts around the world.

You can access courses online for free right now! however, Brilliant is offering The Science of Success Listeners 20% OFF THEIR FULL SUITE of classes and course simply go to brilliant.org/scienceofsuccess in order to claim your discount and start learning these incredibly important skills today!

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SUCCESS Live: Learn. Develop Achieve.  SUCCESS believes success is possible for every person who seeks it.  Find it at SUCCESS Live, a two-day event, open to the public, taking place in Long Beach, California on September 8th & 9th 2017. SUCCESS Live features some amazing guest speakers including Keith Ferrazzi, Peter Diamandis, Jocko Willink, and More

Ticket packages are still available to the public at https://www.successliveevent.com/! Don't miss the chance to learn the inner workings of your mind, reignite your passions, and become a better leader by becoming a better YOU! JOIN US, members of The Science of Success team at SUCCESS LIve by going to https://www.successliveevent.com/ today!

SHOW NOTES, LINKS, & RESEARCH

  • [Book] Release Your Brilliance by Simon T. Bailey

  • [Book] Shift Your Brilliance: Harness The Power Of You, INC. by Simon T. Bailey

  • [Book] Brilliant Living: 31 Insights to Creating an Awesome Life by Simon T. Bailey

  • [Book] Wild at Heart Revised and Updated: Discovering the Secret of a Man's Soul by John Eldredge

  • [Book] Living a Life that Matters by Harold S. Kushner

  • [Personal Site] Simon T Bailey

  • [Publication Listing] Christian Mirescu - Publications

  • [PDF Article] Sleep deprivation inhibits adult neurogenesis in the hippocampus by elevating glucocorticoids by Christian Mirescu, Jennifer D. Peters, Liron Noiman, and Elizabeth Gould

  • [Report] Disruptive technologies: Advances that will transform life, business, and the global economy By James Manyika, Michael Chui, Jacques Bughin, Richard Dobbs, Peter Bisson, and Alex Marrs

  • [Press Release] Intentsoft - “McKinsey on Automation of Knowledge Work”

  • [SoS Episode] Discover Your Hidden Emotional Insights & What’s Truly Valuable To You with Dr. Susan David

Episode Transcript


[00:00:06.4] ANNOUNCER: Welcome to The Science of Success with your host, Matt Bodnar.

[0:00:12.6] MB: Welcome to The Science of Success. I’m your host, Matt Bodnar. I’m an entrepreneur and investor in Nashville, Tennessee and I’m obsessed with the mindset of success and the psychology of performance. I’ve read hundreds of books, conducted countless hours of research and study and I am going to take you on a journey into the human mind and what makes peak performers tick with the focus on always having our discussion rooted in psychological research and scientific fact, not opinion.

In this episode we look at why your definition of success might be hurting you and how you can redefine it in a much healthier way. We examine the power of intellectual humility, talk about what it means to provide value and how to do it. We go deep into the power of listening, why it’s so important and discuss three strategies you can use to become a better listener. We explored the concept of brilliance as well as how you can unlock your own brilliance in 30 seconds, and much more with Simon T. Bailey.

The Science of Success continues to grow with now more than a million downloads, listeners in over a hundred countries, hitting number one New and Noteworthy and more. I get listener comments and emails all the time asking me, “Matt, how do you organize and remember all these incredible information?” 

A lot of her listeners are curious about how I keep track of all the incredible knowledge I get from reading hundreds of books, interviewing amazing experts, listening to awesome podcasts, and more. Because of that, we’ve created an epic resource just for you, a detailed guide called How to Organize and Remember Everything, and you can get it completely for free by texting the word “smarter” to the number 44222. Again, it's a guide we created called How to Organize and Remember Everything, and all you have to do to get it is to text the word “smarter”, that’s “smarter”, to the number 44222, or visit successpodcast.com. That’s successpodcast.com and join our email list.

In our previous episode we asked what really produces success by looking at what separates truly successful people from the rest. We examined many common and conflicting success maxims and looked at what the data actually says really works. We went deep into the vital importance of knowing yourself and your own strengths. Looked at the power of aligning your work with your environment and discuss the dangers of constantly over committing your time, with Eric Barker. 

If you want to know the science of what really makes you successful, listen to that episode. Don't forget, if you want to get all these incredible information, links, transcripts, everything we talked about in this episode and much more, be sure to check out or show notes. Just go to successpodcast.com and hit the show notes button at the top. You know how much I talk about the concept of mental models and how vital it is to build a toolkit of mental models in order to be successful and achieve your goals. That's why this week I'm super excited to tell you about one of our sponsors, brilliant.org. 

Brilliant is a math and science enrichment learning tool that makes mastering the fundamentals of math and science easy and fun. They’re offering a special promotion for Science of Success listeners, which you can get it at brilliant.org/scienceofsuccess. Mastering the fundamentals of math and science is such an important component of building to toolkit of mental models, and Brilliant is a great way to get started with that. 

[0:03:12.6] MB: Hey everyone, I've got Austin with me again to talk about our sponsor for this episode, The Success Live Summit, and Austin is actually going. Any Science of Success listeners that go to the event can meet up with him in person, which should be really awesome. 

[0:03:27.4] A: Yeah, absolutely. We’ll be there. My email is austin@successpodcast.com. If you’re going, drop me a line. We’d love to meet. I think, largely in pursuing success, a big part of that is surrounding yourself by other people that are also striving to the level of success you are and there’s no better time to do that than at events like this, especially at Success Live. 

Now, they held one earlier this year in April and it was in Dallas, Texas. It was a great success, but this time they’re extending it over the course of two days. The event is going to be September 8th and 9th in Long Beach, California and it’s open to the public. There’s some really, really amazing speaker, thought leaders, and experts coming in; Brendon Burchard, Peter Diamandis, Keith Ferrazzi.

[0:04:03.5] MB: Yeah, there’s a great crew coming including friend of the show, Simon T. Bailey. 

[0:04:08.8] A: You didn’t see him. 

[0:04:09.7] MB: Yes, and I am devastated. I was planning on going and I have an immovable schedule conflict, so I can’t make it, but I think it’s going to be an awesome event. Like I said, Austin and another member of the Science of Success team are going to be there in person. I would definitely recommend checking it out if it sound like something you’re interested. You can find out all the information at successlieveevent.com. Again, this is successliveevent.com. You can find everything you need to know. You can find all the ticket packages. You can find the dates. You can find everything. The event is in Long Beach, California, September 8th and 9th and it’s the Success Live Event. 

[0:04:42.3] A: It’s going to be great. Some of these thought leaders, these are big names in their industry, going through these like leader strategies, building mental models, building your business and just kind of finding balance as you pursue excellence, which is becoming a better leader and a more success individual in general. Definitely recommend checking it out, successliveevent.com. Get your ticket today.

[0:04:59.1] MB: And now to the show. 

[0:05:00.1] MB: Today, we have another exciting guest of the show, Simon T. Bailey. Simon is the CEO of Simon T. Bailey International, an education company that specializes in creating, learning and development content for individuals and organizations. Simon is a Hall of Fame keynote speaker and is one of the top 10 most booked corporate leadership on leadership, change and customer experience, and he will be emceeing the upcoming Success Live Summit in September. 

Simon, welcome to the Science of Success. 

[0:05:28.2] SB: Hey, good to be with you. Thank you for having me, Matt. 

[0:05:30.9] MB: Thanks so much for going on here and sharing all of your knowledge. Tell me a little bit, I’d like to start out with what is success mean to you. 

[0:05:40.8] SB: Success is really understanding how do I make a contribution to society every day, every way, everywhere, and leave society better when the way I found it. Leave a company, a business, my family, my friends better than when they first came into my life. That’s success. It's not just about you, but everyone and everything that you touch. 

[0:06:08.7] MB: Wow! That’s a great definition, and it’s something that, obviously, the title of our show is the Science of Success, and I think success in many ways gets kind of a bad rap and people hear success they think money, fame, all these sort of materialistic things. In many ways, I think success to be so much more, and that definition really does a great job encapsulating a much richer and full definition of what I think success really can be. 

[0:06:34.5] SB: Yeah. I’ve learned this the hard way. For many years I was just pursuing what I thought was success, but I had no significance. I was chasing money, but I had no meaning and I was in pursuit of status, things and stuff, but I had no satisfaction. When my head hit the wall a few times, I kind of woke up out of my fog and said, “There’s one thing to be successful, but there’s a whole another thing to have significance success,” and significant success is how do I help the least, the last, the lost. How do I make sure that it’s about others and not just myself? How do I being to understand intellectual humility and not have to be the smartest person in the room? In the past, success was very outward-inward, now it’s inward-outward. 

[0:07:32.2] MB: For somebody that might be kind of struggling on that treadmill of material success or pursuing status and money, etc., how do you kind of make that transition and what would be some strategies you’d recommend for someone to begin that journey?

[0:07:48.3] SB: Yeah. My journey started back — I used to work for Disney for years, and Disney sent me over to Paris a few years back. While I was in Paris I had this epiphany and I asked myself three questions, and question number one; what would I do if I knew that I couldn’t fail? What would I do if no one paid me to do it? What makes me come alive? That third question came out of a book I was reading at the time written by an author named John Eldredge. In his book, Wild at Heart, John says, “Don’t ask what the world needs. Ask what makes you come alive,” because what the world needs are people who come alive.

When I read that it was like the 4th of July fireworks went off in me and what I begin to recognize is 30 years ago a number of people went to work and they settle for a chair, a check and a cup of coffee in cubicle farm and woke up 30 years later and said, “This is not it.” 

From that, I developed some poor strategies. Number one; finding out what makes me tick? 9What’s my core areas of strength? Where do I shine? Where do I really move into the flow? The second strategy that I quickly recognized is when you stop chasing money, money will chase you. What is it that thing that you would do if nobody paid you to do it? That you can wake up at 3:00 in the morning and do it, because it’s just who you are at the core. 

Then probably the third strategy is how do I put together what I would call a start, stop and continue list, or what some might call a start, stop and accelerate list? What are the things I need to stop doing that blocks success? What are the things I need to start doing? For instance, I need to get up an hour earlier. I need to put myself into a new circle of learning that stretches me, because sometimes you can have a 50x60 dream, but you associate with people that have 8x10 thinking. How do I begin to put myself in a new circle? Then the third thing is really thinking about how will I measure how I’m doing and hold myself accountable on this journey? 

[0:10:08.0] MB: There’s a lot that I want to unpack from that, and I think those are really, really good questions in terms of kind of concretely applying these ideas, “What would I do if I couldn’t fail? What would I do if no one paid me?” What do you think the best way to go about doing that? Is journaling kind of the best way to really dig in and think about those questions? Tell me a little bit more about the idea of what makes you come alive and how someone can kind of discover something within themselves that really truly makes them come alive? 

[0:10:36.8] SB: First of all, I would start with journaling. My journey, my backstory is I had worked in corporate America for a number of years, but reached a place where I really sensed it was time for me to move on to that next chapter. I was 34 years of age. When I started to answer the question, “What would I do if no one paid me to do it?” I said I want to speak, write, train, consult and coach.

When I wrote those things down I said, “Okay, how would that show up in the world? Because, let’s just be real. I got a mortgage to pay, a family to take care of.” I had to kind of adjust and say, “Okay, I can’t quit my job at Disney right away. What if I create an exit strategy?” 

When I came back from Paris I created an exit strategy that I would use vacation time to go on and moonlight and put a toll in the water to see if the speaking, writing, training, consulting, if I could actually turn it into something. 

For those that are listening right now, after you write it down, you got to beta test it and say, “Okay. What if I try something?” You don’t have to quit your job tomorrow, but having that exit strategy gives you the confidence that, “You know what? If it doesn’t work, then maybe that’s not it,” but if it does work, you get a little activity. Then how can you invest more, do more to move in that direction? That would be my recommendation. 

[0:12:04.5] MB: Tell me about this idea that when you stop chasing money, money will chase you. I want to reconcile that with — And maybe this is kind of a shallow interpretation of it, but for somebody — I’m just going to use an example. Someone who, let’s say, loves to do something, like play video games and they say, “Oh! I’m not going to chase money. I’m just going to play video games all the time.” Do you think that that’s a sustainable or realistic kind of expectation? Tell me about kind of in a concrete sense how that principle works.

[0:12:33.8] SB: Yeah. I’m so glad you came back to that. What I quickly realized is when I left this corporate job, I turned down four other jobs to go on and do my own thing. Now, let me just be real. Yes, I had bills to pay and people that were depending upon me. What I quickly recognized when I left on January 31st, 2003, hang up my single February 1st, 2003 to say, “Hey, I’m now a consultant.” I still had to pick up the phone and dial for dollars, but what I didn’t do is I didn’t appear to be desperate over the phone that if I didn’t get the deal I wasn’t going to be able to keep the lights on. 

What I did in preparing my exit strategy, I knew I had about a three-year runway to make it work and if after three years it didn’t work I would have to go back and get a JOB. When I say don’t chase money, people can sense desperation. They can sense it in your voice. They can see it on your face. They can tell by the way you shake hands if you’re desperate. When I say don’t chase some money, come from a place of, “How do I provide value? How do I become a solution to a problem that they can’t live without?” When you go in and delivery and over deliver value, you can actually charge your premium. You can charge a higher margin, because now it’s not just about the deal. It’s not just about the money. It’s about how do I exceed your expectation. When people see that you come from a place of excellence, they don’t mind becoming your unofficial marketing department because of the experience that they just had with you. 

[0:14:24.2] MB: I think that’s a great point. I love the idea about don’t focus on the kind of financial aspect. Focus on exceeding expectations, because in many ways, that’s how you build reputation. That’s how you build referrals, etc., that can really help ultimately kind of get you to where you want to be. 

[0:14:41.8] SB: Absolutely. I think everyone listening to us is going to recognize, and I know they do, that we are now in the recommendation economy. In the recommendation economy, when you develop a reputation for being excellent, for being the subject matter expert in your area and doing great work, people will tell everybody about it. Literally, that’s how I’ve built my business in 15 years. 95% of our business is referral or recommendations from people who have seen us or have referred us. It’s a wonderful model, and you can charge a premium. Here’s the deal, there are some that can’t pay it, and that’s okay. Let us know when you can, or I might broker a deal, but what I recognized is I never cheapen my work by feeling that if I let this dollar slip through my fingers, that’s the end of the world. No. No. No. No. No. I go the opposite way. I provide great value and you’re going to get it in a result that’s sustainable. Oh, by the way, you’re going to pay me X, Y, Z. 

[0:15:46.9] MB: That’s another term that I think gets thrown around a lot is — I think it’s super important to do it, but it’s also really hard in some instances to kind of contextualize it. What does it mean to you to provide value? For somebody who’s thinking about how they can provide more value to the world, what are some ways to kind of get clarity about that or think about truly delivering value? 

[0:16:12.4] SB: Yeah. This is such a great question. I tend to be a storyteller, so I’m going to give you three quick stories. First story is I was in the Cayman Islands a couple of years ago and I went to the front desk to check in and they said, “I’m sorry. We don’t have your room ready, but if you wait in the lounge we’ll let you know when it’s ready.” Sure enough we sat there in the lounge and a guy by the name of Howard comes over to me and he says, “Hey, Mr. Bailey. I’m going to take care of you while you’re here.” I’m like, “Okay. Great.” We just talked and have a conversation. He says to me, Matt, “How is your trip to Halifax, Nova Scotia?” The Scooby-Doo in me says, “Huh? How did this guy know I was in Halifax, Nova Scotia?” He says to me, “Oh! I went on your Instagram feed and I happen to be from Halifax, Nova Scotia.” I’m like, “No way.” We start just yapping it up, talking and everything. 

I get my room, I check in and he gives me his card. He says, “If you need anything while you’re here, call me.” I had a button missing. I need to have button replaced on a jacket. I call Howard. He comes, picks it up, brings it back. I want to give him a tip. He says, “No. This is on me.” 

The next night, I’m taking clients out to dinner. We run into Howard in the lobby. He says, “Where are you going to dinner?” I said, “Oh, we’re going to such and such restaurant.” He said, “Oh! That’s a Canadian restaurant, and you got to order the flying monkey beer.” Sure enough we go to the restaurant, we order the beer. We’re like, “Oh my God! Howard is the man.” 

Here is my whole point. I could have just been a regular Joe Shmoe at this hotel checking in, but somehow, Howard, went above and beyond to do the work to find out who I was and create this moment. That’s what I mean providing value. He went the extra step. He went beyond what they hired him to do, and when he saw us in the lobby, he says, “Let me give you this recommendation.” He didn’t have to do that. It’s always looking for ways to listen for free information to exceed expectation that becomes a surprise and delight, and people were like, “Whoa! That’s incredible.” 

[0:18:24.1] MB: I think that’s great. In many ways that ties back into what you were talking about before. It’s all about exceeding expectations, and that’s one of the great ways that you can kind of provide value for people.

[0:18:36.1] SB: Totally. Yeah, it’s really listening at a whole another level. One of the things that I’m teaching right now is we have to move to meta-listening, and meta-listening is we’re listening between the sentences and we understand that the same letters that spell the world listen spell the word silent. Intuitively, we’re tapping into what we’re hearing in the moment and we’re saying, “Matt, I heard you say this.” “Austin, I heard you say this. Did you mean that?” Have you thought about, it’s that taking what is in front of you and coming from a place where you slowdown in order to speed up, because hearing is a courtesy, but listening is a complement. How do we just listen at that meta-level to really connect at a deeper point? 

[0:19:28.1] MB: You know, one of my favorite stories about the idea of slowing down in order to speedup, there’s an old military saying from the sniper corps that slow is smooth and smooth is fast. I always tell that to people, and I think it’s a great way to think about. I totally agree with your point that in many instances when you slow down and kind of really take the time to do something right, it ends up actually being a much better way to do it. 

[0:19:54.6] SB: Totally. You show the person that they matter, and that it’s not about me, but it’s about we and how can we help each other. 

[0:20:08.8] MB: Somebody who’s listening in, how they can become better listeners and prove the skill of meta-listening? 

[0:20:18.0] SB: Yeah. There are three levels of listening. The first level of listening is polite listening. If someone’s talking to you, you kind of give them the screensaver face. You got to move away from polite listening to really ensuring that the person knows that you understand where they’re coming from. That’s the first level. 

The second level of listening is distracted listening where people are just waiting for another person to shut up so they can jump in and make their point. How to overcome distracted listening is to intentionally, as you’re listening, do what I call three, two, one, and in your head, “Three, two, one. Okay, they said this. All right, what does this mean?” and either take notes, but somehow book in and say, “Okay. Here’s what I heard you say. I just want to make sure I got it.” 

The third level of listening is really probably the most important, and that is intentional listening. That is listening with your eyes. It’s listening with your ears. It’s listening with your heart and it’s allowing that person to get everything out. Then after they get everything out, before you say anything, you pause to let them know that you’ve got it and in that pregnant pause, that it just hangs for a moment, it lets them know that what they have shared is important. That’s showing intentionality, that you’re being intentional about them, not letting you shove your opinion down their throat. I think if we practice that a lot more, we would accomplish a lot more as well. 

I think probably if I can add just maybe a fourth idea to this, is to also understand that when people know that they are listened to and somebody values what they have to say, they will provide even more information. It’s almost saying, “Tell me more,” because they know that you got it and you want to hear more, and then you get people on a role and then they want to keep going. 

Now, you may have some individuals who are socialized introverts who may not be asked forward coming. You’ll have to also understand how they’re wired and how they perhaps receive or retain information. That’s beginning to understand a person’s learning style. Are you sensing that they’re auditory, hands-on, kinesthetic, and then engaging them in the manner in which they learn or they want to engage with you. Literally, listening provides so much free data that if you’re just paying attention, you move from communication to deeper connection. 

[0:23:00.5] MB: Yeah. That reminds me. One of the things that I really try to focus on when I’m meeting somebody, when I’m having a conversation, I spend a tremendous amount of time, almost all my time really trying to understand them, what they’re saying, what they’re talking about, where they’re coming from, their position, their point of view. To me it’s almost like the old example of if you’re going to chop down a tree, if you have five hours, you spend the first four hours sharpening your axe.

To me, if I can really deeply understand where somebody is coming from, what their problems are, etc., it’s very simple and easy to kind of figure out what the next step is or what they need help with or kind of how you can potentially provide value for them.  

[0:23:41.9] SB: Exactly. 

[0:23:43.4] MB: I want to go back to something you touched on earlier in the conversation, and you mentioned the idea of intellectual humility. Tell me more about that and why it’s so important. 

[0:23:52.5] SB: We are living in a world right now where if over the last 100 years we’ve moved from the cultural age, to the industrial age, to the knowledge age, to now the age of transformation, right? Everybody at some level in different industries are trying to stand head and shoulders above anybody else because of automation, disruption, change, and living in what many might call a VUCA environment. VUCA, the acronym stands for volatility, ambiguity, uncertainty, and complexity. 

In this VUCA world everybody has the need to be the smartest person in the room, and what that does is men and women who may want to contribute to the conversation, because someone has a need to prove a point or a need to advance their career or a need to get a deal done, the person who screams the loudest and talks the most appears to be the smart one. What I’m saying, that is not true. Intellectual humility simply says if I know, I don’t have to tell, because if I tell, perhaps I don’t know. 

Intellectual humility understands how to spend 80% of your time listening, 20% of your time responding, because the person who has more time to respond because they are reflecting, they’re taking it in, that’s the person that has intellectual humility, because they don’t have anything to prove, but they understand the power of gaining by listening. 

[0:25:49.2] MB: I think that’s great. That kind of ties back into all of the listening that we are just talking about. I think the other point that you made that’s really important is how critical it is, or how much more powerful it is when you come from a place of not having anything to prove or not feeling like you need to prove anything. 

[0:26:09.6] SB: Yeah. One of the greatest mistakes when I got promoted to my leadership role, corporate American Express card on the door, thought I was hot stuff. The reality is I was a jerk of a boss, and how it was proven that I was a jerk, I went through a 360-degree feedback of my peer leader’s direct reports, rated me on my performance and 5.0 is the highest, 1.0 is the lowest. The threshold for leaders at the time had to be at 4. or higher. I came in the 3.5, 3.0 in many of the categories, in many of the questions. Such questions as, “Do you trust your leader? Does your leader spend time with you? Does your leader give you feedback on your performance? Does your leader walk a mile in your shoes?” 

My boss called me in the office and he said, “Walk me to a typical day when you come in the office.” I’m like, “Well, I come to the office, read my email, then I’m off to meetings.” He says, “Do you ever stop to take time to engage the cast members —” At Disney, employers were called cast members. “To engage them in dialogue?” I said, “Dude! I’m from Buffalo, New York. I don’t care what they did this weekend. I don’t care what the name of the dog, the cat, the niece, the nephew, the son, the daughter. You got the email. You got the memo. For forth and create magic. That was my attitude.” He looked at me and said, “That would be your problem right there.” 

For the next 18 months I had to go to the Disney University, which is internal training of the company. This has stayed with me all these years later, is that people don’t care as you know until they know how much you care. Knowing how much you care about them doesn’t mean I have to outtalk them or outthink them or prove to them that I’m right. I really believe when you practice intellectual humility, what you’re really saying is three things. Number one; I release the need to be right. Number two; I understand the power of diversity, which is diversity of opinion and the diversity of perspective. Number three; I don’t need a bunch of yes people in my life. I need somebody who’s willing to say no and will back it up and tell me why, because then that stretches my thinking. I learned this the hard way. I was able to change my behavior, but this whole thing of intellectual humility just burns really deep.

[0:28:29.3] MB: You know, I think that specifically the power of the diversity of opinion is something that I think our society really struggles with today. The idea that we all can live in these sort of self-curated echo chambers where we only ever get information that validates and verifies what we already believe, consciously stepping out of that and trying to find opinions. People who would say no, people who would disagree with you, people who would challenge your ideas. That’s the only way that you can get smarter and the only way that you can ultimately craft your ideas and get the sort of seek truth and what actually is real and what’s really going on in the world. 

[0:29:07.1] SB: Now, if you see me, I’m giving you a first bump high five, because I so believe that, because there’s too much noise. There’s a lot of talking, but not a lot of listening and connecting, and I’ve been telling people, “If everyone in your circle looks like you, your circle is too small, because we’re in a global world.” 

I was just on the phone before I talked to you with a friend of mine in Japan. Just like, “What’s happening in Japan?” I don’t want to read in local media here in the United States about what’s happening in Japan. You tell me what’s happening in Japan. It broadens my perspective to get out of my bubble and understand what’s happening globally. 

[0:29:52.6] MB: That’s something that I think about a lot. How can we can more people to step outside of their own limited perspectives and seek disconfirming opinions, seek people who are going to actively challenge what they think and believe? 

[0:30:07.8] SB: I think everyone listening to us is they’ve got to think about at least, if not weekly, monthly or quarterly. Go on a fieldtrip to another business, another industry. Put yourself in a place where you’re uncomfortable. Give me an example. 

Last week I was invited by a gentleman that I met at a conference and he said he found out that I was a Buffalo Bill’s football fan, so he said, “Why don’t you come up. We’ll go to a Patriot’s game in Foxboro Stadium. I’ve got 50-yard line seats. You can come with me and my family.” I said, “You know? I’m going to do it,” and I did it. We tailgated. Had a great time and he said, “You know what? I started this manufacturing company and I’d love to introduce you to a hundred of my CEO friends in manufacturing.” 

I know nothing about manufacturing. Talking about a fish out of water, but I decided to go last week, and they took me a tour to their facility. His place of business and another place of business. Five pages of notes and one simple little thing that I walked away that I said, “I can apply that to my life and my business.” They manufacture parts for the aerospace industry, and because they are on a journey of quality improvement every day, he asked every employee to share what did they improve the day before and what were they going to improve that day? He didn’t stop there. He says, “What you got to improve it, learn it and share it.” 

You’ve got people in a circle saying, “Here’s what I improved yesterday. Here’s what I learned, and let me share it with the rest of the team.” Now, this embedded and engrained in this culture. Then I’m like, “Oh my goodness! I got to share that with my team.” 

Here’s the whole point, Matt, it would have never happened if I would stay to my bubble and not went on this field trip, not went in and build the rapport with him. I said to him, I said, “Ray, dude. You’re a white guy. I’m a black guy. I feel like we deal with some of the same challenges, but because we never talk to each other, we don’t know.” He says, “We got to do more talking.” It was wonderful, then I met all of his CEO friends and it was just a fabulous conversation, but it would’ve never happened if I didn’t get out of my comfort zone of playing it safe. Everyone listening to us, quarterly, go on a field trip.

Secondly, what would it be like to pick up a magazine that you don’t normally read? A magazine that will challenge you that’s out of your comfort zone? Number three, what would it be like to take up an activity or do something that you’ve never done before? 

I have a friend of mine who, every year, sets aside $1,000 to invest in a hobby. I recently got together with him for breakfast and I said, “What’s the new hobby that you’re going to invest a year in?” He only sets aside a thousand dollars. He says, “You know what? I’m investing in wine futures.” I was like, “How in the world do you do that?” He said, “Oh, here’s how you do it. You have to look at the wines.” 

He gave me all of these education, literally an hour breakfast meeting about his hobby of wine futures, and that’s not even a support industry. My whole point is he found a way to do something that took him out of his comfort zone and it really challenged me to begin to think through, “How do I move out of my comfort zone and not just settle for the status quo?”

[0:33:52.9] MB: That’s a great point, and I’m a huge fan of pursuing new hobbies, and kind of from sort of a nerve science perspective, especially in the idea of kind of rewiring your brain, getting some new neurons firing and getting out of your comfort zones. One of the things that I’ve recently taken up is drawing and sketching which is something that I’m really fascinated with. I used to love as a kid and now I can barely draw a stick figure. 

It’s great to kind of just use different parts of your brain and form these novel connections, because that’s really — If you look a lot of the neuroscience, the root of creativity is when you feed all kinds of diverse information into your brain and your subconscious recombines it into new configurations. 

[0:34:34.7] SB: That’s so true. Think about this, Dr. Christian [inaudible 0:34:36.7] at Princeton University’s psychology department says in his research, when the brain is worried, the brain slows down. When the brain slows down, it doesn’t create neurogenesis, which is the process of growing neurons, which grows the brain. 

I looked at that and I say that the brain slows down because of worry. Worry has a BFF called stress, and stress has a first cousin called fear. When stress, fear and worry get on the same page they slow down the human operating system. 

To your point, this ability to introduce a new idea or a habit, or a hobby, it allows the neurons to grow, which then connects to your confidence, which then impacts your results. 

[0:35:24.1] MB: I’d love to change gears a little bit. One of the things that stuck out of me immediately when I was looking at your website is your purpose statement, the idea of teaching a billion people to be brilliant in the average world. I may be paraphrasing that a little bit, but I just thought that was a really cool, and I found to be a really motivational purpose statement. 

[0:35:44.1] SB: If we can reach a billion people, a billion people can impact everyone in their sphere of influence with this just simple message that you aren’t born to fit in. you were born to be brilliant, because the days of average are over, done, history. That dog will not hunt anymore. Everybody’s got to find out wherever they are in society. How do I be my most brilliant self and make the best and the most important difference than I can make for those who depend upon me? Now, that’s success to that person, and that person can say, “Oh my goodness! If it can happen for me, it can happen for them.”  

Our whole goal of reaching one billion people is how do we touch people every day, every way, everywhere, every device, 24/7, 365, no matter where they are in the globe. 

[0:36:45.1] MB: Tell me more about that. How are you — Billion is obviously very ambitious, and I love how kind of big that goal is, but how are you concretely or tactically pursuing that, kind of strategy of reaching a billion people?

[0:37:00.9] SB: We have decided that over the next decade we are going to begin to identify and select people who’ve already come to us who have asked to be mentored, to be certified, to teach our brilliance methodology. We’re going to begin to take some of — I’ve written nine books and many of them have the brilliant or brilliants theme. We’re going to certify people on the four corners of the globe to begin to now teach this whole brilliance process. 

I am just a guy from the ghetto of Buffalo, New York who just happened to have life happen and I had to figure it out. I experienced a lot of failure before I experienced success. Now, we’re going to pay it forward over the next decade. That’s the first thing. 

Second thing that I’m really excited about is we have partnered with LinkedIn learning and launched a course called Building Business Relationships, and that course in just less than a year or so has reached a half a million people in a hundred countries. They’ve asked for me to come back to do some more online things with them and we have agreed to do that. 

What we quickly recognized is that there are platforms that we can now upload our content in addition to certified people. We’re going to leverage platforms to reach people in a fresh way and obviously keep tabs on how we’re doing that. 

The third thing that we’re going to do is we’re digitizing everything that we currently offer as a way of disseminating it into the world and giving people permission to use it, to experience it, and then give us feedback as to what’s working. 

As people begin to download and access all of things, we’ll be able to identify our reach in the world, but the goal is — I’m still very young, but if I was to transition in the next decade, I would still be talking from the grave and I would still be able to reach a billion people even though I’m not here, because we’ve put these different things in place. 

[0:39:20.5] MB: One of the biggest things that I’m a huge fan of on the show are mental models. You’ve heard me talk a lot about mental models and how critically important it is if you want to be successful to build a toolkit of mental models that can help you better understand reality. 

One of the topics and many of the atomic actually that are critical to developing an amazing and rich toolkit of mental models is a deep understanding of mathematics, science, physics, chemistry, etc. The hard sciences are some of the backbones of the most useful and effective mental model toolkits, and that's why I'm super excited to announce that our sponsor for this episode is brilliant.org. 

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Right now brilliant.org is offering our listeners an additional 20% off of their premium plan. This discount is only for Science of Success listeners and you can unlock it by going to brilliant.org/scienceofsuccess. That’s brilliant.org/scienceofsuccess. You can sign up using our custom link and then you’ll get the 20% premium membership which comes with all of their courses and you can use this to learn about probability. You can increase your mathematics abilities. You can learn more about the hard sciences, like physics and chemistry. If you want to build a toolkit of powerful mental models, I cannot recommend enough using something like brilliant.org to improve your quantitative understanding of the world and how it works. Again, you can go to brilliant.org/scienceofsuccess to get this 20% discount. 

You touched on the brilliant methodology. You’ve obviously written a ton and talked a lot about brilliance. What does brilliance mean to you? 

[0:41:46.2] SB: Brilliance is your insight. It’s your potential. It’s your genius. It’s your flow. When I first started writing and talking about brilliance, I based it on some of the research work of Dr. Howard Gardner, who is a professor of education at Harvard. Dr. Gardner, he and a senior researcher, did an interesting study over a 20 plus year period and what they discovered is that children up into the age of four are operating at the genius level. 

The same group of children who were studying in their early 20s and only 10% were still operating at the genius or brilliance level, and in their late 20s, early 30s, only 2%. The question is, “Where did this genius or brilliance go?” It didn’t go anywhere, but it became buried by a society that says, “Color within the lines. Sit down. Give it back, you can’t do that.”

The more people continued to hear what they can’t do, where they can’t go and who they cannot become, there is a neurological path that is created in the brain that causes individuals to shut down. People has this potential, this insight, this genius. They want to move into flow but they’re out of flow and their brilliance is blocked. When I talk about your talent, your gift, your ability, that’s what brilliance is at the core. It’s when you have the alignment of head, heart and hands. When you have that alignment and you’re in flow and you’re living form the inside-out, instead from the outside-in.

[0:43:15.5] MB: That’s fascinating research. I totally agree with that conclusion, which I feel like the structure of our educational system, our society in so many ways is almost designed to stamp out creativity. 

[0:43:30.5] SB: If you think about it, when the educational system was created, it was created to put people into a job, and a job stands for just overboard, or in some circles they say just over-broke. Years ago, the education system wants to raise people up to go to a job, work 40 hours, buy the white house with the picket fence and then retire and obviously get an education along the way. 

Now, in a so disruptive world, we are reeducating folks to understand that according to McKinsey Consulting, within the next decade, 250 million knowledge worker jobs will be eliminated because of automation. Now we have to recognize the word education comes from a Greek word which means educari, that means to draw out, not about putting in. We’ve got to draw out creativity. We’ve got to draw out intelligence. Intellect is in the mind, but intelligence is in the heart. How do we begin to draw out of people what’s in them and say, “Matt, what can you do? How can you reinvent yourself?” 

I’ll give you a quick example. I was in Philadelphia a few weeks ago and I got into this Uber car. A guy picks me up and he’s all inked out, tattoos everywhere and I’m like, “Wow! This is a different kind of guy.” I said, “I’m going to strike up a conversation with him. I’m not going to prejudge him.” 

It turns out I end up talking to this guy all the way to the airport. I said, “What’s your story? How did you end up driving for Uber?” He says I worked as a glass blower and my job was eliminated and the company closed and I still had rent to pay.” He said, “A friend of mine said, “Hey, go drive for Uber.” He says, “I started driving for Uber,” but then he said, “I was talking with a buddy of mine who lives out in California and he has 4 million subscribers on YouTube, and YouTube pays X-amount of dollars once you reach a certain threshold in subscription.” 

He said to me, his friend said to him, “Hey, start a YouTube channel. I’ll tell my 4 million subscribers to start following you and you can build up your subscriber base.” I said, “How many subscribers do you have?” He said, “I have 150,000.” I’m like, “What are you talking about?” He says, “I just talk about whatever I want to and I get a check from Uber monthly.” And I’m like, “No way.” He says, “I didn’t stop there. A buddy of mine told me about Instacart where you can make $500 a week in tips by delivering people’s groceries.” He said, “I’m going to do that.” He says, “I’ll never going to work for anybody else.” 

I’m listening to him and all I heard was this guy has found a way to shift his brilliance, because he’s got bills to pay. He’s got things to do and find a creative way to still matter in society.

[0:46:33.7] MB: For someone listening, how they can kind of dust off all of these clutter that society has placed on them and start unlocking their own brilliance? 

[0:46:43.6] SB: I think first of all you got to take out a sheet of paper and you time yourself 30 seconds, and I want you to write down in 30 seconds everything that’s right about you, because society tells us what’s wrong with us. I want you to say what’s right. If 30 seconds is not enough time, then that lets you know you’ve got to do some deeper work. 

The second thing I want you to identify is who in your life is your biggest fan? What is it that they tell you that you talk about often? Solving a problem in the world, starting a business, growing a business, getting promoted, whatever that is. What’s that ongoing dialogue that you are having out loud, that those who know you say they can put a mirror in front on you and reflect back to you that ongoing reoccurring thought. That’s the second thing. 

Third thing I would invite you to think about is let’s say you want to do something new. Before you literally jump ship or change course, what would it be like to put a toll in the water and invest in it, experience it before you go and do it? Because let’s say it doesn’t work, at least you haven’t cost time, effort. You invest it but you didn’t go all in. 

Now, don’t do what I did. I totally like cut bait, but I had the extra strategy that I was working on. I would say have an exit strategy, because that exit strategy will allow you to forecast, analyze what do you need to make happen. Here’s the last thing I’ll say about this. There will never be a perfect time for you to do what you want to do. At some point you’re just going to say, “I’m going to have to go for it,” and find your wings on your way down so you could become airborne. 

[0:48:42.6] MB: Yeah. I totally agree with that, and I think it’s so important to try little ideas, little test and experiments, and if something doesn’t work, just move on to the next thing. If it starts to get traction or it starts to work or really starts to pick up steam, then that’s when you double down and invest and continue to kind of move down that path. 

[0:49:03.0] SB: Oh, totally. Everyone listening to us, I think, Matt, they got to know. Fail big. Fail often. Fail early. I was working with a client a couple of years ago and every quarter he gives out the failure award in his company, whoever had the biggest failure. I am here to tell you, I’ve had a lot of failures and I like failure, because I discovered an addiction, failure comes before success. When I started embracing failure, I realized that you could fail forward. You can fail up. You can fail through. Do not be afraid to fail. Go for it. Fail miserably, because I’m telling you, when you figure it out, OMG. 

[0:49:46.0] MB: Even this podcast is a great example of something that — I’ve tried a down or more side projects and things and this started out a couple of episodes and kind of a partnership with a friend of mine. We said, “Hey, we’ll try it out. We’ll do it, and if anything kind of picks up steam, then we’ll keep going.” Here I am almost two years later and the show has got over a million downloads and we’ve grown tremendously, but there’s a graveyard of failed ideas that you don’t hear about that we’re on the road the show eventually coming to life. 

[0:50:17.7] SB: Congratulations on over a million downloads in two years. That has to be a record. The reality is you also built confidence behind every failure. It built that confidence and that resilience to keep moving forward. 

[0:50:33.8] MB: I want to kind of move back of something you mentioned earlier, which is this idea of — I think you described it in some previous works and speeches, is the idea of emotional congruence. Tell me more about that. 

[0:50:45.8] SB: yeah. I learned this concept from Rabi Harold Kushner who wrote the book What Matters the Most in Life. What Rabi teaches, he says emotional congruence is when everything that you think, everything that you say and everything that you feel is in alignment. He says however, when you’re not in alignment, you’re operating an emotional incongruence and there’s a split in your soul and you’re pulled in a million different directions because you’re having to go after every shiny object. 

How you come to a place of emotional congruence is first of all quieting the clutter that sometimes comes in our minds through thoughts and really beginning to filter those thoughts and say, “If they are negative, how do I harness them and turn them into a positive thought, or how do I make the most a situation so I’m coming from a place of being healthy, happy and whole?” IT’s the first thing. 

Then, second thing, in operating an emotional congruence is understanding my verbal software. Language is a software of the mind. It’s almost 10 million words in the English world. The average person uses about 2,000 to 3,000 words. If you drill down even more, there are 200 or 300 words that we all use on an ongoing basis. If I’m going to come from a place of emotional congruence, I have to recognize that my words carry energy and my words create worlds. If my words create worlds, how do I begin to understand that emotions run the show and how do I begin to reinvent my world through the power of speech, through the power of language? 

Then the third thing is years ago there was a song written called Feelings, Nothing More Than Feelings. Feelings are so powerful, because you can feel things intuitively before they actually manifest on the outside. That’s the whole phenomena of what many call deja vu. When you come from an emotional congruent place, you literally are rehearsing the future in the present by emotionally saying, “How do I harness my potential by quieting my mind, monitoring my speech and in spirit and in my soul coming from a healthy place where I just believe? When you do that, that’s when you’re in congruence, emotional congruence. 

[0:53:25.0] MB: When you talk about quieting the mind, are you referencing meditation? 

[0:53:29.7] SB: Yes. Definitely meditation. In fact, everyone listening to us, I would invite them to capture these numbers, 15-8-30-90. What would it be like to take the 15 minutes and to chunk it down into three five-minute segments, and the first five minutes meditate. Just get quiet. There’s a lot of different approaches to meditation. There’s apps on meditation. How I suggest you meditate is what works for you. 

Finding that five minutes to get quiet. Second five minutes to read or listen to something that inspires you, and that third five minutes to stretch and get in line with the day. Here’s how the formula works and here’s why meditation is so powerful.

15 minutes a day creates 7 days a week. 7 days a week creates 30 days. 30 days creates 90 days. If I want significant success, I have to reverse engineer. How did I get to this quarter or this 90 days? It’s the result of what you’ve done 30, 60, 90. How did you get there? What have you done the last 7 days? How did you get there? 15 minutes a day. If I want significant success that is sustained, overtime, how do I really master the 15 minutes a day, and that’s where the rubber meets the road and really being emotionally congruent. 

[0:54:56.8] MB: I think you bring up another great point, which is the power of reverse engineering, and it’s such a tremendous mental model. It’s something that I use all the time, which is kind of thinking back to not only how did you get to where you are, but also where you want to be and then kind of reverse engineering what needs to happen in order for you to get there. 

[0:55:16.8] SB: And also recognizing that you don’t decide the future, you decide your habits, and your habits decide your future. The secret of true success to your point, reverse engineering, it’s hidden in your daily routine. When you begin to examine the daily routine, that’s when you begin to see the gremlins of brilliance and can begin to extract those out of your life so that you have to sustain success. 

[0:55:52.6] MB: For someone who’s listening to this conversation, we’ve given out a number of kind of tactics and strategies. What would be one kind of action item or a piece of homework that you would give them as a starting point to implementing many of the ideas we’ve talked about today? 

[0:56:08.4] SB: Yeah. There are three things. Number one; I want to invite everyone to answer the question why am I here. One my mentors said to me a number of years ago, he said, “The greatest strategy in life is not death. The greatest strategy in life is to be alive and not know why.” 

Really answering the why am I hear question, then begs the second question what can I do. As the next step, I want everyone to think about what can I do? We are now in the era called do something. Nobody is going to do it for you. The best hand that will feed you at the end of the day is the one at the end of your wrist. What can I do? Because the what I can do question then leads to the third question, and that is where am I going? 

I was in Harae, Zimbabwe not too long ago with one of my mentors. He said to me, he said, “Do you have a 20-year strategic life plan?” I said, “Why do I need a 20-year strategic plan?” He said, “Because in 20 years you are going to be older but will you be better?” When he said it, it was like, “Whoa!” 

Now, I have a 20-year strategic life plan. I say to everyone that’s listening to us, when you answer that very question, where am I going, you’ll discover that some people plan their vacations better than they plan their lives. Whatever age you are right now, add plus 20 to it and then say, “In 20 years, where do I want to be?” Reverse engineer and say, “How am I going to get there?” Then every single day, begin to say, “I’m going to put one foot in front of the other to make where I’m going a reality.

[0:57:59.5] MB: Where can listeners find you and all your books and all of these resources online?

[0:58:05.7] SB: Yeah. They can go to simontbailey.com, Simon T. — T for terrific — Bailey. That’s a bad joke, T for terrific, right? Bailey.com. Simontbailey.com. All our information is there. 

[0:58:17.7] MB: Perfect. Simon, thank you so much for coming on the show sharing all of these wisdom. So many great insights and stories. It was a pleasure to have you on here.

[0:58:26.4] SB: Thank you for having me. Good to be with you, Matt. 

[0:58:29.1] MB: Thank you so much for listening to The Science of Success. Listeners like you are why we do this podcast. The emails and stories we receive from listeners around the globe bring us joy and fuel our mission to unleash human potential. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an email. My email is matt@successpodcast.com. That’s matt@sucesspodcast.com. I’d love to hear from you and I read and respond to every listener email. 

The greatest compliment you can give us is a referral to a friend either live or online. If you’ve enjoyed this episode, please, leave us an awesome review and subscribe on iTunes. That helps more and more people discover The Science of Success. 

I get a ton of listeners asking me, “Matt, how do you organize and remember all these information?” Because of that, we’ve created an amazing free guide for all of our listeners. You can get it by texting the word “smarter”, that’s “smarter” to the number 44222, or by going to successpodcast.com, that’s successpodcast.com and joining our email list. 

Don’t forget, if you want to get all these incredible information, links, transcripts, everything we just talked about in this episode and much more, be sure to check out our show notes. Just go to successpodcast.com and hit the show notes button at the top. 

Thanks again, and we’ll see you on the next episode of the Science of Success.

August 31, 2017 /Lace Gilger
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The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong with Eric Barker

August 24, 2017 by Lace Gilger in Best Of, Focus & Productivity, Decision Making

In this episode we ask what really produces success by looking at what separates truly successful people from the rest, we examine many common and conflicting “success maxims” and look at what the data actually says really works, we dig deep into the vital importance of knowing yourself and your own strengths, look at the power of aligning your work with your environment, and discuss the dangers of constantly overcommitting your time with Eric Barker.

Eric Barker is the creator of the blog “Barking Up The Wrong Tree” - with over 290,000 subscribers.  His work is syndicated by Time Magazine, Business Insider and he has been featured in the Wall Street Journal, The New York Times and more. Just recently, his new book Barking up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong was named a Wall Street Journal Bestseller.

  • The future is already here, its just not evenly distributed

  • How Eric took a myth-busters approach to success maxims and figured out what really works

  • Vital importance of knowing yourself and your strengths

  • Why you need to align with a context and environment that rewards your skills

  • What really produces success? What separates the very successful from the rest of us?

  • We take alot of the common maxims we hear that conflict about success and look at what the DATA actually says about them

  • What are intensifiers and why should you know about them?

  • When are negatives positives? How can you know when it’s important?

  • Context really reveals when and how these maxims work or not

  • Do nice guys really finish last? What does the science say?

  • Why, in some contexts, being a jerk can pay off (and when it can backfire)

  • Strategies to improve self knowledge and know yourself more deeply

  • Pursuing your passion doesn't always lead to happiness, but pursuing what you’re good at more frequently does lead to happiness

  • Research is clear - focus on what you’re good at - and find a way to compensate for your weaknesses.

  • Understanding your strengths allows you to plan the right way to go about achieving your big picture goals

  • Deluding yourself is often worst situation of all and you frequently end up working against yourself

  • Do quitters never win? Should we quit or persevere? How do we think about Grit?

  • The vital importance of opportunity cost - we only have so much time in the day - we have to focus in on the biggest things

  • Strategically quitting is not the opposite of grit, but enables you to focus in on the most important things

  • People consistently over-commit their time and don’t understand how little time they have

  • We consistently make the error that in the future we think we will have more time

  • Find a balance - look at what’s producing results - show grit with those things - things that aren’t producing results

  • Why you should absolutely dedicate 5-10% of your time to what Peter Simms calls “little bets”

  • The key litmus test on whether or not you should apply GRIT or QUIT

  • What research reveals (Richard Wiseman in the UK) on how you can improve your luck!

  • How do we “walk the tightrope” between confidence and delusion? How often should we “believe in ourselves”?

  • Confidence as a whole is a problematic paradigm, confidence follows success, it doesn’t lead to success - it has NO effect on outcomes, only impact on trying to build confidence is that it increases narcissism

  • Confidence is often either delusional (detached from reality) or contingent (which can crash your self esteem)

  • Self compassion provides all the benefits of self confidence with none of the drawbacks

  • How to change the way you talk to yourself and cultivate self compassion

  • The simplest and easiest cure for the “plague” of procrastination you can use right now!

  • The more you work, if you’re actually doing deliberate practice, the better you do

  • What’s more important HUSTLE or work life balance?

  • There is an, essentially linear, relationship between time and skill development

  • 10,000 hours alone is proof of nothing - its all about deliberate practice - our current understanding of skill development is grossly oversimplified

  • Difference between obsession and passion?

  • In living a truly successful life - relationships, alignment, and fulfillment are essential

  • And much more!

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This weeks episode of The Science of Success is brought to you by our partners at Brilliant! Brilliant is math and science enrichment learning. Learn concepts by solving fascinating, challenging problems. Brilliant explores probability, computer science, machine learning, physics of the everyday, complex algebra, and much more. Dive into an addictive interactive experience enjoyed by over 4 million students, professionals, and enthusiasts around the world.

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20% OFF THEIR FULL SUITE of classes and course simply go to brilliant.org/scienceofsuccess in order to claim your discount and start learning these incredibly important skills today!

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SUCCESS Live: Learn. Develop Achieve.  SUCCESS believes success is possible for every person who seeks it.  Find it at SUCCESS Live, a two-day event, open to the public, taking place in Long Beach, California on September 8th & 9th 2017. SUCCESS Live features some amazing guest speakers including Keith Ferrazzi, Peter Diamandis, Jocko Willink, and More

Ticket packages are still available to the public at
https://www.successliveevent.com/! Don't miss the chance to learn the inner workings of your mind, reignite your passions, and become a better leader by becoming a better YOU! JOIN US, members of The Science of Success team at SUCCESS LIve by going to https://www.successliveevent.com/ today!

SHOW NOTES, LINKS, & RESEARCH

  • [Personal Site] Barking Up the Wrong Tree

  • [Book] The Effective Executive: The Definitive Guide to Getting the Right Things Done by Peter F. Drucker

  • [Book] Barking Up the Wrong Tree by Eric Barker

  • [Audiobook] The Luck Factor: The Scientific Study of the Lucky Mind by Richard Wiseman

  • [HBS Faculty Profile] Boris Groysberg

  • [Stanford Faculty Profile] Jeffrey Pfeffer

  • [Website] Authentic Happiness

  • [SoS Episode] Why You Shouldn’t Follow Your Passion & The Rare Value of Deep Work with Cal Newport

  • [HBR Article] Managing Oneself by Peter F. Drucker

  • [HBR Article] How Leaders Become Self-Aware by Anthony K. Tjan

  • [Stanford Faculty Profile] Robert I.Sutton

  • [Wiki Article] Gabriele Oettingen

  • [Article] The Luck Factor by Richard Wiseman

  • [Website] Self-Compassion with Dr. Kristin Neff

  • [Personal Site] Sam Harris

  • [Article] The 75-Year Study That Found The Secrets To A Fulfilling Life By Carolyn Gregoire

  • [Article] Good genes are nice, but joy is better By Liz Mineo

  • [Stanford Course] Life Course Studies Program

Episode Transcript


[00:00:06.4] ANNOUNCER: Welcome to The Science of Success with your host, Matt Bodnar.

[0:00:12.6] MB: Welcome to The Science of Success. I’m your host, Matt Bodnar. I’m an entrepreneur and investor in Nashville, Tennessee and I’m obsessed with the mindset of success and the psychology of performance. I’ve read hundreds of books, conducted countless hours of research and study and I am going to take you on a journey into the human mind and what makes peak performers tick with a focus on always having our discussion rooted in psychological research and scientific fact, not opinion. 

In this episode we ask what really produces success by looking at what separates truly successful people from the rest. We examined many common and conflicting success maxims and look at what the data actually says about what really works. We dig deep into the vital importance of knowing yourself and your own strengths. We look at the power of aligning your work with your environment and discuss the dangers of constantly overcommitting your time, with Eric Barker. 

The Science of Success continues to grow with now more than a million downloads, listeners in over a hundred countries, hitting number one New and Noteworthy and more. I get listener comments and emails all the time asking me, “Matt, how do you organize and remember all these incredible information?” 

A lot of her listeners are curious about how I keep track of all the incredible knowledge I get from reading hundreds of books, interviewing amazing experts, listening to awesome podcasts, and more. Because of that, we’ve created an epic resource just for you, a detailed guide called How to Organize and Remember Everything, and you can get it completely for free by texting the word “smarter” to the number 44222. Again, it's a guide we created called How to Organize and Remember Everything. All you have to do to get it is to text the word “smarter” to the number 44222 or go to successpodcast.com and join our email list, that’s successpodcast.com and join our email list. 

In a previous episode we discussed why people struggle to reach outside of their comfort zones and why it’s so critically important that you do. We explored the five core psychological roadblocks stopping people from stepping outside of their comfort zones. We went deep on how you can become tougher, more resilient and embrace discomfort and how you can master the art of small talk, what you need to cultivate the skill of global dexterity and much more, with Dr. Andy Molisnky. If you want to finally make progress on something that's been holding you back, listen to that episode. 

Also, don't forget. If you want to get all the incredible information we talked about in this show, links, transcripts and much more, and believe me, there's a ton of short notes for this episode. Be sure to check out or show notes that success podcast.com. Just hit the show notes button at the top. 

Lastly, you know how much I talk about the concept of mental models and how vital it is to build a toolkit of mental models in order to be successful and achieve your goals. That's why this week I am super excited to tell you that one of our sponsors, brilliant.org. Brilliant is a math and science enrichment learning tool that makes mastering the fundamentals of math and science easy and fun. They’re offering a special promotion for Science of Success listeners, and can get it at brilliant.org/scienceofsuccess. Mastering the fundamentals of math and science is such an important component of building to toolkit of mental models, and Brilliant is a great way to get started on the path. 

[0:03:16.6] MB: Another sponsor for this episode is the Success Live Summit, which as we hinted at, is not actually the Science of Success, but Success Magazine puts on an awesome live summit and they’ve been kind enough to sponsor this episode as well as hook us up with some sweet guest speakers, which will be coming on the show in the next couple of weeks. But this event is actually pretty awesome and I'm kind of bummed out that I'm not going to get to go to it. I have an immovable schedule conflict, but my producer, Austin, who’s here in the studio with me will be able to attend it and he’s going to be there. 

[0:03:45.7] A: Yeah, we’re super excited. If anybody who’s listening to this right now wants to meet up, shoot me an email, austin@successpodcast.com. We’d love to chat, shake hands, take pictures. It’d be awesome. I think it’s really important for people that are striving to become more successful, to become more fulfilled, looking into the science of success to be around other people with those same goals. 

This time around the event, it’s two days. It’s in September 8th and 9th in Long Beach, California. There’s ticket packages available and they’ve got some amazing speakers, Matt. 

[0:04:10.7] MB: They really do. There’s people like some of my favorite authors, Keith Ferrazzi, Never Eat Alone, which is literally sitting on my desk right here. I constantly keep it in front of me because it’s probably the greatest book ever written about networking. They’ve got Peter Diamandis, incredible thinker and leader. People like Brendon Buchard, Mel Robbins. Really phenomenal lineup. 

[0:04:28.7] A: Yeah, it’s going to be greatest, and they’re speaking on a ton of things, from success, how to become a better leader, find balance in your life. If you’re a CEO of a company, you really got to find time to recharge, time to hit the gas. Just finding balance and mental strategies to making yourself bigger and better and your business bigger and better. Really hitting on all cylinders here. It’s going to be a great, great event. 

[0:04:47.7] MB: You can learn more and get tickets at successliveevent.com. That’s successliveevent.com. Definitely check it out. If you're in Long Beach, I would highly recommend checking it out, if you're looking for a really cool event, September 8th and 9th, Long Beach, California, successliveevent.com, you can find all the information you need. 

[0:05:06.6] A: Success Live: Learn, Develop, Achieve. Go to successliveevent.com today to get your ticket.

[0:05:11.9] MB: Now, for the episode. Today, we have another amazing guest on the show, Eric Barker. Eric is the creator of the blog Barking Up The Wrong Tree with over 290,000 subscribers. His work is syndicated by Time Magazine, Business Insider and he's been featured in the Wall Street Journal, the New York Times and much more. Recently, his new book, Barking Up The Wrong Tree: The Surprising Science Behind Why Everything You Know About Success is Mostly Wrong was named a Wall Street Journal bestseller. 

Eric, welcome to the Science of Success. 

[0:05:42.2] EB: Thanks so much. It’s great to be here.

[0:05:44.0] MB: We’re super excited to have you on. As I was telling you kind of before we got started, I’ve been a long time reader of your blog and a big fan. I got to ask you at the beginning, how do you pronounce the name of it and what's the story behind the actual kind of — I'm going to botch it terribly, like bakadesuyo or badakaseyo. I don’t know how to say it. Tell me the story behind what that is and why you initially named the blog that. 

[0:06:06.7] EB: I started the blog on a lark. I didn’t even really know what I was doing with it at first. Basically, I took Japanese as my language in undergrad and I found out the first day of class that my last name means moron in Japanese, so I’ve been to Tokyo three times. I’ve never had a Japanese person forget my name. 

Basically, in the Japanese language you usually use last names, what [inaudible 0:06:33.0] means I am Barker. What [inaudible 0:06:36.4] that’s also means I’m an idiot. They’re the same exact sentence. Basically, from a URL, that is either me emphatically saying my name or me emphatically saying I’m a moron. However anybody chooses to interpret it. Perhaps not the best marketing choice on my part for a URL, but definitely has a fun back story. 

[0:06:56.6] MB: That’s awesome. I didn’t know that story, so that’s really funny. Tell me a little bit about how did you initially kind of get involved in this path and what drew you to really wanting to understand the science behind what makes people successful. Obviously, that’s the name of this podcast, and so I think there’s a ton of synergies between what you write about and what we love to dig into on the show. 

[0:07:18.7] EB: Yeah. I’ve been doing a blog now for about eight years and basically I started just coming through the RSS feeds of academic journals and kind of broadened it out. I was just looking for, initially, interesting stuff, and then eventually stuff that we could use to kind of improve our lives, because there’s a great William Gibson quote I love where he said that, “The future is already here. It’s just not evenly distributed.” I think that’s true. A lot of questions we ask ourselves about success, about life, we think they’re mysteries. The truth is a lot of these things have been solved by scientific studies, most of those are not terribly fun or pleasant to read. 

I started doing that for a number of years and then I was lucky, blog kind of took off and people encourage me to write a book. I’ve had a very unconventional career of myself. I was a screenwriter at Hollywood. I worked in the video game industry, then I was a blogger, and I just saw that a lot of the ideas we have about success, these pithy little maxims we hear, like nice guys finish last, and it’s not what you know, it’s who you know. I saw that in a lot of situations these just didn’t apply to my career. I didn’t think they necessarily applied to other people or at least they were incomplete. 

Given that my blog was focused on personal development and success in many areas of life, everything from happiness, to productivity, to relationships and negotiation, I kind of wanted to tackle those head on and give them the Mythbusters treat and basically kind of look and see were they true, were they not true, and trying to get both sides of the story almost like a court case and hopefully make it fun and tell some engaging stories that people can relate to while trying to break down these myths. That was kind of the path I was on. 

[0:08:56.3] MB: I think that’s a great approach, and I love the structure of the book, which is as you said, to kind of take all of these maxims that we hear and people kind of casually toss out and say, “Hold on a second, is that even true?” In many cases, these maxims are directly contradictory. What does the data actually say? What is the research say about these strategies? That’s a genius approach to kind of cracking that walnut. 

[0:09:20.9] EB: It was really interesting for me, because in some — Maybe in a prior era, these things were more true, but now life is so complicated. We have so many options, so many possibilities that it’s hard to believe one pithy sentence, like nice guys finish last, is really going to sum up — is going to just include the sum total of anything. There’s definitely some insight in a lot of these, but I wanted to really look at what the experts and the academics had to say. It was educational for me as well and my intention here was to write the book I wish I had 15 years ago and to kind of have fun with it, because with everything I write on the blog, my attitude with everything is just try and — It’s like it better inform me or it better entertain me and preferably it’d better be both. 

[0:10:10.4] MB: You opened the book with a question of what separates the truly successful from everybody else. What did you see when you actually looked at the research and the data and figured out what are those key things. What are the differentiators that separate someone who’s really successful from someone who doesn’t achieve that?  

[0:10:30.4] EB: What I found was really interesting. Some insights that came from — The 10,000 foot overview were some insights that came from Gautam Mukunda and Boris Groysberg, two professors at Harvard Business School. The kind of the basic formula being, first, to know thyself. It’s really understanding your signature strengths, and that’s a funky academic term for knowing what your unique skills are, what you can really bring to the table that makes you standout. Knowing your interest, knowing your passions, knowing your signature strengths. Then aligning that with an environment that rewards those, those incentivizes those, because you can be really good at something, but if you’re not at a place that respects and values that, you’re probably not going to be very successful. 

On the flipside, you might work for a great company or a fantastic organization, but if you don’t really bring something to the table that’s unique and stands out, again, you’re probably not going to do so well there either. Once we look at those signature strengths and we find a place that rewards them, believes in those, you can really use something. 

What’s interesting there, and I discussed this in both the introduction and the first chapter, is what Harvard professor Gautam Mukunda calls intensifiers, and those are basically qualities that in general are negatives, but in the right environment can actually be positives. They can actually be the incredible competitive advantages. The example I used in the book is I want to talk about the story of Jure Robič who was the dominant participant in the Race Across America, which is this bicycle race that literally goes from Atlantic City to San Diego. They crossed the entire United States. Unlike the Tour de France, which has breaks, the Race Across America does not stop. The minute the clock starts, it does not stop, meaning if you stop to go to the bathroom, if you stop to sleep, if you stop — Anything, your competitors can pass you. People usually complete the race in 9 to 12 days. Two people have died trying to do this. It is just a relentless monster of an event. Outsize Magazine just declared it the most grueling ultra-endurance event there is. 

Jure Robič was the most dominant athlete in this sport, and the reason that he was so dominant is he would literally lose his mind. He would actually go crazy. He would hallucinate. He would become paranoid. He just start crying. He would hop off his bike and get in fist fights with mailboxes. He would lose his mind, but that disassociation allowed him to cope with just the unimaginable pain and discomfort of riding a bike for 9 days straight and he was so dominant he would actually — The difference between him and first place and the guy in second place was 11 hours. Literally, he would pass the finish line and you’d have to wait half a day to see number two cross the finish line. 

I think when I was a kid, my high school guidance counselor didn’t tell me that losing my mind and getting in fist fights with mailboxes was a path to success if anything. That’s where we get into the complexities of it where it’s just not so simple as played by the rules, get good grades, eat your Wheaties and everything is going to work out for you. We need to look at those times where when our negative is positive, and that’s why, like I said, when I talk about knowing yourself and finding the right environment, that doesn’t necessarily mean the typically prescribed things, like good grades and be sweet and nice. It’s that alignment between who you are and where you are that really produces success, and it doesn’t necessarily have to be those things that we were all told in elementary school. Sometimes the most biggest of negatives, like losing your mind, can actually be a positive, and that’s where I think we need to broaden how we think about what results in success, because when we talk about qualities like stubbornness, and stubbornness is a negative. 

If you’re an entrepreneur trying to do something really difficult, stubbornness is called grit and all of a sudden we think it’s fantastic. Grit and stubbornness can be the same exact thing, but that quality in you when you align it with the right environment, it’s a fantastic positive. For entrepreneurs, it’s probably essential. When you put it in a wrong environment, like a typical corporation where a group think is really a big thing, being stubborn and difficult can be problematic. It’s more about alignment in the big picture than it is about the positives or negatives of any particular quality in the abstract.  

[0:15:03.9] MB: I love that nuance and that story really highlights the example that context is vitally important. Another story that you’ve talked about is the story of Pixar, which I thought was really powerful. 

[0:15:16.3] EB: Yeah, basically it was right after Finding Nemo and Steve Jobs was concerned that they were going to lose their edge. That they had broken new ground. They had stepped aside from the typical animation, animation way of doing things, like Disney and the others, and they’ve been phenomenal, and they brought in Brad Bird to direct the next movie and he wanted to do things differently and try and make sure that they stayed innovative and they stayed edgy, and he didn’t do that by bringing in new people. He didn’t do that by only taking the top tier talent. He did that by telling the heads of Pixar, Steve Jobs and Ed Catmull. He said, “Give me all the black sheep.” He said, “Give me all the people who want to do things differently. Give me all the people who are probably headed out the door or going to get fired.” 

With those guys, Brad Bird, they managed to do things the studio had never done before they managed to accomplish things more cheaply. They did it quicker. In the end, they ended up making the film The Incredibles which not only grossed, I think, over $600 million, but also won The Oscar for best animated feature. Again, they did this by embracing the different attitudes that some of these people had rather than looking at them through the typical corporate lens of, “Oh, those guys are difficult.” No. Those guys might have a very different but good way of looking at things. Now, that doesn’t mean that different is always good. Different can definitely be bad, but we need to be very careful about just labeling anything that is outside the norm or doesn’t align with the current values of upper management as bad, because I think that’s something we’re seeing now more than ever is just corporations love to talk about, “Oh, we want to innovate.” “Oh, we went outside the box.” Yeah, but we also don’t want to change. That doesn’t really work. Being able to look at what the qualities are, sometimes qualities that on the surface seem like negatives in the right environment can be positives.  

[0:17:16.9] MB: I think the point about context too really reveals why many of these traditional success maxims are so limited, because as you pointed out, in a specific context that skillset or that ability might be really powerful, but in many other contexts it could dangerous, it could be disastrous or it could be problematic. It could be inhibiting you from achieving what you’re trying to achieve. 

[0:17:41.3] EB: No, absolutely. I think that’s a lot of — One thing I was very cognizant of when I was writing a book was I just didn’t want it to be this — We’ve seen a lot of business books that just hold up one concept and they say, “This is the and all be all answer. This quality is always good in every situation everywhere for the rest of time. It has no downsides. No negatives. No side effects, so all we need to do is have this one thing and everything is going to be great and live happily ever after.” Life doesn’t work like that. Plain and simple, life doesn’t work like that. 

For instance, when talking about the research in terms of nice guys finish last. A huge distinction is short term versus long term. In the short term, being a jerk can really payoff, and anybody who has seen a jerk get promoted or a jerk become CEO knows this at least in their heart of hearts. In the short term, you see this and so many experiments that have been done in terms of theoretical constructs, like the prisoner’s dilemma, a lot of Robert Axelrod’s research, you see that in the short term being bad can be very, very good. You see things like Jeffrey Pfeffer’s research at Stanford Graduate School of Business where kissing your boss’s ass, the research shows is far more effective than actual hard work. Again, that’s in the short term. Over the long term, we gain a reputation. Over the long term, that reputation is going to affect you. It depends on that context, again, where used car salesman doesn’t expect to see you again, and that’s why they have the reputation they do and why they use the methods they do. Your mom hopefully is going to be with you the rest of your life, and that’s why moms have the reputation they do. They’re really looking out for you. 

It’s critical to understand, when we try to make everything one-size-fits-all, one simple answer, that’s usually not the case, but to understand, “Well, gees! I’ve seen good guys get ahead and I’ve seen bad guys get ahead. Is it just random?” No. It’s not random. In that particular case, it’s usually often an issue of short term versus long term. 

I think to understand nuance, to understand the importance of context really allows us to really start to get our brain around how success really works in the real world. 

[0:20:02.0] MB: I think the other characteristic that you identified about what makes the successful standout and the vital importance of knowing yourself, that’s something we delve into a lot on the show and one of the most recurrent themes received from across the board, even looking at people like Buddhist teachers, meditation teachers, etc., it's so critical to understand yourself. 

[0:20:25.7] EB: Yeah. I think that it's something we pay a lot of lip service to, but I don’t think it’s something that a lot of people really to sit down and think about. Hey, our brands are filled with cognitive biases and many of us can be overconfident or not so self-aware, but to sit down and actually think about that, you look at the research in terms of self-awareness has some really powerful advantages to it. There are ways to go about it. Management guru, Peter Drucker, talked about feedback analysis where taking the time to make predictions and then see how they work out in terms of, “Am I going to do this well? Am I going to do that well?” 

Overtime you’ll see patterns, you’ll see trends, or if you’re a little bit more brave and are a little bit more thick skin to do an informal survey of your friends, of those closest to you, to get an idea. Of course, with friends who you believe will be honest with you, to get an idea of what they see your strengths and weaknesses are, because if you ask, say, 10 friends, yeah, there’s going to be some randomness, some noise in there. My guess is in terms of strengths and weaknesses, you’re going to hear a handful of things over and over again. Those are the things that you should really kind of hone in on because it not only does it make us obviously more successful to do things we’re good at. That’s pretty intuitive. 

On the flipside, when you look at the research at University of Pennsylvania on signature strengths and surveys done by Gallup, both of them show that the more time you spend on things that you are good at, the happier people are, the more respected feel. There’s just overall in terms of subjective well-being increases dramatically. Past that, if you look at some of the work by Cal Newport at Georgetown, you see that our passions — Many people have the typical passions. They want to be a professional athlete. They want to be a singing success. There’s not a lot of spots for those things. Pursuing your passions doesn’t always lead to happiness. 

However, there’s a good body of research that shows that when you pursue the things you’re good at, that you become happy, that passions don’t necessarily lead to success, but when you do things that you are successful, you become passionate about that. You become happy that you’re doing and you enjoy them more. 
Those are definitely some tips we can use there in terms of the power of self-awareness. 

[0:23:00.4] MT: How do you think about balancing the kind of advice to focus primarily on improving your strengths versus improving your weaknesses and repairing your weaknesses. 

[0:23:11.7] EB: The research is pretty consistent on that one. Again, Peter Drucker wrote a fantastic piece to the Harvard Business Review a number of years ago that you’re going to do much better by trying to improve on your strengths and trying to bring up your weaknesses. Your first goal, it’s going to be easier. You’re probably more passionate about it and you’re going to spend time on it. It’s going to be much — You’re going to see bigger gains, larger marginal returns. Beyond that, also bringing up your weaknesses is going to be very difficult. 

If you look at Drucker’s book, the Effective Executive, which is a fantastic book in general, he says that it’s much better to focus on the things you’re good at and then find a way to compensate for the things you’re bad at. In other words, if you are extremely creative and dynamic and innovative and you’re always coming up with really powerful new ideas, but you are a complete disorganized mess, it’s far better for you to double down on being creative and coming up with interesting ideas and to hire an assistance to keep you organized than it is for you to sit down and study a bunch of productivity books and trying to do something that is just completely kind of going against the grain. 

To point to specific examples, Bob Sutton, a professor at Stanford’s Graduate School of Business, when I interviewed him he talked about the fact that this is exactly what many successful chief executive officers have done including Steve Jobs and Mark Zuckerberg is they didn’t say, “Oh, I’m going to bring up my weaknesses and try and be this incredibly well-rounded renaissance man.” 

What they did was they said, “I’m going to focus on what I’m good at, and when I round out the rest of my senior management team, I’m going to make sure that they fill in those gaps that I’m not so good at so that those things are being addressed, but I’m not the one who has to address them.” 

[0:24:56.9] MB: I think the great word there is compensate, right? People might get confused when they think about focusing on the strengths versus focusing on weaknesses. If you find a way to compensate for your weaknesses, then that enables you to focus deeply on your strengths. 

[0:25:11.1] EB: Absolutely. Any system or tool that you can leverage to do that is fine. Where if you see people who, because of their time at an organization or with a particular boss or mentor or maybe their time in the military, they develop certain good habits and they might not be the most organized person, but because they were at an institution or in the military that thought them a number of habits, then they can pick those thing sup. Training yourself in terms of habits can be a personal way to compensate for your weaknesses. They use certain technology, tools, or aps that help you compensate. 

Again, if you’re an entrepreneur or if you’re an organization where you have direct reports, you can be cognizant of this and hire to attempt to deliberately compensate for your weaknesses, because you’re going to see in general much greater returns from focusing on your assurance. 

[0:26:09.4] MB: That’s circles back to the importance of knowing yourself. Again, if you really have a clear understanding of where you’re strong and where you’re weak, it’s that much easier to say, “Hey, I suck at being organized, or I suck at this particular piece of the business. This is what I need to find somebody. Their skillset is exactly this.” 

[0:26:28.1] EB: Yeah. It’s funny you say that, because that’s exactly what Drucker says in Effective Executive where he says, “WE all know those people who they just — They’re few and far between, but we all know someone who is able to take on a project and pretty much they may not know what they’re doing, but they know how to approach it. They go ahead and it seems they’re always a phenomenal success and we’re envious of these people. 

Drucker says one of the reasons that people can do that is because once you are really aware of your strengths and weaknesses, you’re very quickly able to diagnose a situation and say, “Oh! This naturally aligns with my strengths, so I’m just going to sit down and do what I usually do,” or “This is not so aligned with my strengths, but knowing that my strengths are, then I can find the right kind of solution to this. I can get help from the right people because maybe I’m a better communicator than I am researcher. Okay, well then. I’m going to get on the phone and I’m going to talk to some experts who really — Or maybe I’m a bookwork, but I’m not a great communicator. Okay, well then. I’m going to real all the great books on this and I’m going to focus on putting something like this down on paper as supposed to merely talking to people.” 

Just understanding your strengths allow you to plan the right way, to go about achieving a goal, because there’s many different strategies you can take. Once you kind of know the meta goal, what’s the overall big plan, there’s often many different ways to get there. When you know your strength, you’re able to better plan. When you don’t know your strengths, you’re kind of rolling a dice. If you’re diluting yourself, then you actually might be in a worst situation of all, which is maybe you actually working against your best interests. 

[0:28:13.4] MB: I’m super excited today to tell you about our sponsor for this episode, brilliant.org. Brilliant.org is absolutely awesome website that’s focused on math and science learning and making it super easy and approachable. You know how big of a fan I am of mental models and building a toolkit of mental models. In many ways, one of the core word things driving this show is helping you build a toolkit of mental model so that you can better understand the world so that you can master the art of decision-making. That's why brilliant.org is so awesome, because you can integrate a lot of these mental models around probability, math and science into your day by using something like brilliant.org. I've got my producer, Austin, here to join us and talk a little bit about brilliant. 

[0:28:58.4] A: Yeah. I’ve been taking some of the courses and I’ve been diving in. It’s absolutely great. You say math and sciences and a lot of people, you have an idea on your head about this course and you’re going to be like, “They’re fun. They’re interactive and they keep you going. They have streaks.” Probability is one of the course that really caught my mind. They sort of approached it from what’s one of the foundations of probability, which is games of chance. Things like poker, rolling the dice, casino blackjack, things like that. 

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[0:29:32.2] MB: I'm a big poker player, which you’ve heard me talk about sometimes on the show. I’ve been on a few poker podcast and that kind of thing. Austin sometimes comes to my poker game that I host, and I can tell you he definitely needs to brush up on some of these probability courses. 

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[0:29:52.0] MB: We do. I don’t know if you’re coming to the game or not. 

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[0:29:55.7] MB: Yeah, it’s amazing. Again, I think it's so important and so few people really understand math and science, and America is falling behind in those categories. I don't want you to be left behind, and that's why I think something like brilliant.org is such a great sponsor for this show. We’re super excited to have them, and it's an incredible place where you can go and brush up and build these science and math skills. 

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[0:31:06.5] MB: Alright, back to the episode. 

Let’s segue into some of the other lessons from the book. One of the ones that we hear about all the time is the idea of persevering, should we stay with it? Do quitters never win, or is grit the important factor, or should we cut our loses, move on quickly and find things that are successful? 

[0:31:30.4] EB: Yeah, I think it’s really interesting, because grit is kind of having a moment now. It’s kind of its time in the sun, and there’s a good reason for that. Obviously, a lot of people do have trouble persisting with their goals over the long term, so that is critical. I think we do a disservice by acting like grit is the answer to everything, because if that was the case then I would still be in tee-ball and playing with action figures, because that’s what I was doing when I was seven and I decided to stick with that. 

No. We all change. We all grow. We all evolve, and increasingly the modern work world, people are having multiple roles in completely different careers, in completely different industries, so adaption is critical. 

Grit is really powerful, and we can see the research from Martin Seligman and others that shows that optimism promotes grit. That taking things and perceiving them, using a frame, a game-type frame where it’s a game of sorts can help promote grit. On the flipside, we need to look at the advantages of quitting. We need to see. If you look at the economic principle of opportunity cost, we all only have 24 hours in a day and if you just keep being gritty with things and you keep adding new skills, well eventually you’re just not going to have time for them all. 

The truth is that strategically quitting is not the opposite of grit. It is complementary to grit, because the more things you quit, the more time, energy, money resources that you have to devote to the things that you want to be gritty with, that you want to focus on, because there’s research, one of the studies in the book where when you ask people, people are consistently conservative with estimating money. People don’t think that they’re going to be a millionaire tomorrow. They’ll be conservative in terms of committing themselves to spending lots of money. 

However — And this is the opposite of the time equals money perspective. However, we don’t look at time like that. People will consistently overcommit in terms of how much time they have. If something seems further away, if I ask you to do something three months from now, well you just seemed sure and positive that in three months you’re going to have more time where it’s probably much more realistic, unless it’s an exception. It’s probably more realistic for you to look at your last week. Think about how busy you were, and it’s probably how busy you’re going to be three months from now. Yet, we consistently make the error that in the future we’ll have more time. In the future, sadly, the days are still going to have 24 hours. In a week, there’s still going to have 7 days. We really need to be cognizant of those timing issues and use that to our advantage when we’re planning, we’re trying to figure out how to be successful. 

[0:34:12.6] MB: So true. Literally, just thinking about it now, I feel like I will have more time in three months, and it’s very hard to kind of dislodge that bias from my mind, but logically I know that that’s probably very unlikely. 

[0:34:27.5] EB: No. It’s critical to think about that, because time used is really big in terms of grit. You’re not going to have more than 24 hours in a day. Being able to quit, being able to think. So what it comes down to really, what I recommend in the book, is finding a balance where it’s looking at what’s producing results. What’s not producing results? The things that producing results are getting you where you want to go, that’s where you want to show grit. The things that aren’t producing results, and sometimes those are hard to face. You want to try and like go up, but you always want to be devoting five to 10% of your time to what Peters Sims calls little bets, and that is little low-cost investments to kind of see what can work out. See what might be able to come of that and be trying new things, because the world is changing fast, so we need to be changing with it, and to find that new opportunity, that new hobby, relationship, whatever, we always need to be trying new things. 

Another thing that people can use that’s really powerful, a research by Gabriele Oettingen at NYU, she talks about a great little acronym called WOOP, and what that is is wish, outcome, obstacle, plan, and that is whenever we’re dreaming about something we want, some goal we have in the future, to walk through those four steps. To first, think about what you’re wishing for. The second is to think of the concrete outcome, what you would actually like to happen specifically. The third, and this is critical, is to think about the obstacles. What’s in the way, so that you’re not merely wishing and dreaming. You’re not daydreaming. You’re thinking about the obstacles. What’s in the way? Fourth is to make a plan based on that. That really helps people be much more realistic about their goals and create a plan to get to them. 

What is fantastic, really interesting, is that a secondary effect that she found with this research was that it actually became a litmus test for whether to apply grit or quit. When people went through the WOOP plan, when people went through wish, outcome, obstacle, plan, if they felt more energized afterwards, if they’re walking through it, if they felt like, “Wow! This is great. I can certainly do this.” Then that was probably something that they should apply grit too over the long term. 

However, if people went through it and they felt a little down. They felt de-energized, then the plan probably wasn’t realistic and it’s probably either a goal that they needed to discard or a goal that they needed to kind of reframe, that they needed to think about what the meta goal was and find a different way to go about achieving it. 

[0:36:53.2] MB: I love the idea of little bets. You know, it’s funny. I was thinking about I know this podcast basically came out of a little bit. I had a buddy suggest to really put a few episodes out on the internet and kind of slowly took hold. As you said at the start of the interview, your blog started out the same way. These are two very concrete examples of how you should always be out there trying new little things and dedicating a little bit of time to sort of low-risk opportunities and activities that may take off and they may not. That’s why I always kind of had an issue with the idea that you should never quit, because I think you should be testing lots of little things and seeing what’s getting some traction and what’s not and then double down your bets and the things that are actually working. 

[0:37:39.9] EB: That’s critical. When people talk about luck, what’s interesting is there’s research on luck. Now, I don’t mean luck in terms of magic, but luck in terms of seemingly random good things, positive things happening to you. Richard Wiseman, a professor in the UK did some research and he found a few things that you can actually do to improve luck. 

One of them was the idea of being open to new experiences, trying new things, because it’s intuitive. We don’t usually think about it, but it’s only rational intuitive. If you lock the door to your house, don’t answer the phone, don’t go on the internet, how many random good things are going to happen to you? Not too many. Versus if you’re out there exposing yourself to possibilities, yeah, negatives can happen, but playing positives can happen as well. That’s the kind of thing we need to be thinking about is trying new things, exposing ourselves to new experiences, because you can’t guarantee that great things are going to happen to you, but there are certainly things you can do to increase or decrease a possibility of those little serendipitous moments occurring. 

One of the best ones is little bets, little low-cost, low resource, low time investment, things that could produce great results. I dare to say that in the modern era, that is sort of essential, because the world is changing. We’re going to have to change, and that’s something that we need to keep doing a certain percentage of our time just to make sure that we’re keeping up with the natural changes in the world. 

[0:39:12.2] MB: Tell me about what are the other topics that you wrote about that I thought was really interesting was how do we, as you put it, walk the tight rope between confidence and delusion, and how often should we really focus on believing in ourselves? 

[0:39:26.9] EB: It’s really interesting, because confidence is — There’s no doubt that confidence, first of all, makes us feel good. Second of all, confidence has an enormous impact on how others perceive us. Confidence was a really interesting thing to explore, because I’ve never heard anybody say, “I’m trying to decrease my confidence.” 

We don’t see a lot of books about how to reduce your self-esteem in five easy steps. That’s probably because the book wouldn’t sell, but you just don’t hear anybody talking about the downsides of confidence. Part of that is because we have a separate word we use. We’ll talk about narcissism, or hubris, or we’ll call it over confident, but nobody kind of gives less confidence what its due and we — Again, because we have another word for it often, which we often label like humility, which is a positive quality because when we are less confident, we’re open to learning. We’re more open to new ideas. We don’t alienate other people by being know-it-alls.  

When you look at it, what you’ll often find is that confidence as a whole is a problematic paradigm, because when you look at the research, confidence usually follows success. It doesn’t lead to success. When California launched a state initiative to try and increase the self-esteem of students because they thought it would increase grades, decrease drug use, all these other things, what they found is that it had almost no effect at all. In fact the only effect it probably had was increasing narcissism, because confidence usually follows success. It doesn’t always lead to it. 

What we can find is that often that’s because confidence is very often either delusional or contingent. Delusional in the sense that people are overconfident and that usually leads to failure eventually, because eventually reality gives us a kind of market correction in the form of a metaphorical punch in the nose, or confidence is often contingent. Self-esteem is contingent, where basically you have this vision of yourself and in order to realistically maintain it, you feel you need to wake up and slay a dragon everyday so that you can continue to feel good about yourself, and this just keeps you on a treadmill of you keep having to achieving just in order to feel good about yourself. That’s exhausting, but not only is that exhausting, you’re going to have an off day. One day you’re not going to slay that dragon and your self-esteem crashes, and that’s how we end up on this rollercoaster of emotions having to work so hard to feel good about ourselves and then not feeling good about ourselves, and it’s a double down. 

What we see is when you look — Going back well over a thousand years, is the Buddhist concept of self-compassion, which Kristin Neff at the University of Texas at Austin has done a bunch of academic research showing that this isn’t just a philosophical concept. It’s actually a really good kind of alternative to self-confidence is self-compassion. Basically what that is, is rather than with self-confidence or self-esteem, trying to build yourself up to be something greater than you’re not. Self-compassion is seeing the world more realistically and being far more open to forgiving yourself when you’re not Superman, when you don’t achieve. Taking a realistic perspective and then understanding, sometimes you’re going to fail. That’s human, and forgiving yourself and moving on. That keeps us out of that contingent treadmill cycle and keeps us out of delusion. What her research has shown is that self-compassion provides all the benefits of self-confidence without any of the negatives and it’s a very powerful tool that we can all use to get us out of the self-confidence track.  

[0:43:02.2] MB: That’s amazing, and self-compassion is something that we talk a ton about on the show. Again and again it comes up as such a vital skill to cultivate. How do you — From what you saw, what are some of the best ways to cultivate self-compassion? 

[0:43:18.6] EB: The first real step is we all have that voice in our head that’s so critical and we’re quick to beat ourselves up when we make mistakes and it’s really changing that voice. Changing the way you talk to yourself, where instead of being so negative and critical, is to just have more of a grandmotherly sort of forgiving attitude where instead of, “Oh! I get this thing in late, and I’ll — I’m so stupid. How do I do this every time?” As supposed to, “You know what? I made a mistake. It happens. I’ll do my best to correct it, but this happens and it’s okay. It’s not the end of the world,” to take that perspective. 

What’s interesting is you look at the research in terms of something we all suffer from, kind of a plague, is procrastination. We’re also inclined to beat ourselves up for procrastination, but what the studies show is that forgiving yourself for procrastination is actually a much better — It leads to people getting things done and on doing stuff. We feel like we need to punish ourselves, but that kind of keeps us in that loop here we’re punishing ourselves and we see ourselves as procrastinators and we’re still tied up as supposed to letting it go, letting the fear go, letting the concern go and just getting something done. So much of procrastination comes from fear, from this kind of negative anticipation and just taking that voice in your head. When you hear that critical voice, just trying to soften it. Just trying to say, it’s like, “Yes. Hey, I make mistakes. That’s human. That’s natural,” and forgiving yourself again, as supposed to when we take that self-confidence vision of, “I’ve got to be Superman. I’m this awesome super thing.” That can only lead to two places; having that insane, over the top, I’m 150% attitude, that can only lead to you being utterly diluted and completely cutoff from reality, because it’s not who you are. It’s impossible, or to you just crushing your self-esteem because seeing unrealistic standards, and then when you see the results are not 150%, then you feel terrible about yourself. I don’t think anyone of us wants to, A; feel terrible about ourselves, or B; be utterly diluted and cutoff from reality. It’s much better to develop that sort of softer, quitter, forgiving voice in our head and to just catch ourselves whenever we’re too critical, whenever we’re beating ourselves up. That’s a really good first step to self-compassion. 

[0:45:48.0] MB: That makes me think about something that I think about a ton, which is the balance between almost this Buddhist sense of non-attachment with ambition and achievement. How do you strike a balance between those two things? I know you don’t necessarily directly address that in the book, but I’m curious what your thoughts are about how those two things kind of balance each other and how self-compassion plays into that.  

[0:46:12.0] EB: One of the things I do talk about in the 6th chapter of the book is just that hard work really does pay off. Hard work really does payoff in terms of skills and stuff like that. It’s not necessarily rewarded in an organization, but when you look at the greats in terms of any area of skill-based individual achievement, yeah, the more you work, if you’re actually doing deliberate practice, it pays off. What does that mean? That means that somebody who works nine hours a day is going to do better than someone who works eight hours a day. Somebody who works 16 hours a day is going to be — It can almost become a prescription for workaholism and that can be dangerous. 

In the subtitle to the introduction, I talk about the decoding what successful people do so that we can learn to be more like them or so that we can learn why it’s good that we aren’t, because I would say the heights of success, you’re going to find a lot of workaholics and you’re also going to find a lot of people who are extraordinarily successful but not necessarily happy. 

When we look at the idea, the Buddhist ideas of kind of non-attachment, yeah, it’s like you want to reach the heights of success, the extremes. That may not be aligned with a much more modest forgiving, but would you be happy as a millionaire or do you have to be a billionaire? Those are the kinds of questions we need to ask ourselves, and that’s sort of the work-life balance question, because if you take it that there’s a more or less linear relationship between hard work and skill development, that’s going to lead you towards a workaholic attitude. If you take the attitude that, “I need to be enjoying myself. I need to have downtime. I need to have some fun.” Then that is going to take you away from the very, very heights potentially of success. 

It’s a decision we all need to make for ourselves. I quote Sam Harris in the book talking about, “If you want to reach the extremes of success,” he says, “is that align with those kind of Buddhist kind of more mild, not necessarily.” But on the other hand, as Harris says, “But do we need to be torturing ourselves as much as we do? Do we need to be as non-self-compassionate as we are?” The answer to that is probably no. We can definitely glean something from those more moderate detached Buddhist attitudes. In the end, as I talked about in the book, you need to have a personal definition of success. The standards that are presented to us in the media these days are statistical anomalies and not replicable for most people. If we hold ourselves to those standards, it’s almost a prescription for clinical depression. We need to say, “What’s going to make me happy? What is good enough?” That I think is very well-aligned with some of the more Buddhist ideas you’re talking about.  

[0:49:12.5] MB: How do you think about the idea — That I totally understand and agree with the — I’m a huge fan of deliberate practice and that these sort of direct relationship between time spent practicing and skill development. Zooming out or thinking about that kind of a different perspective, how do you think about the application, the 80-20 principle and sort of the nonlinear relationship between results produced and time spent, right? Because it’s not necessarily — If you’re looking at achievement broadly, or financial success, there’s a lot of other factors that go into that than sort of just raw time spent. 

[0:49:46.4] EB: That’s one of the things I think the biggest mistake people make when they haven’t really read the literature. It’s just, “Oh, 10,000 hours.” It’s like, “Well, no. It’s not 10,000.” I’ve definitely driven a car for 10,000 hours. That doesn’t prepare me to go into Formula One or NASCAR, because that wasn’t deliberate practice. I was not actually pushing my limits and trying to get better. I may have spent 10,000 hours washing my hair in the course of my life. I’m not an expert hair washer. 

First and foremost, realizing that 10,000 hours alone is just proof of nothing. It is the issue of deliberate practice. Again, there’s a lot of other factors as well. There are issues. If you’re 5 foot 4, you can spend 10,000 hours. I still don’t think you’ll be in the NBA. There are physical limitations, natural limitations, and also there’s always going to be diminishing marginal returns where the further along you go, the harder it’s going to be to improve your first year or two at anything you’re going to make. If you are using deliberate practice and spending a lot of hours, you’re going to get very good very fast. After those 10 years, it’s going to require enormous amounts of energy and effort and time just to move the needle a recognizable amount. 

I think very often when we’re talking about skill development, it’s grossly over simplified and because that’s what most people want to hear, but it is more nuanced than that and we need to be realistic about some of the limitations and some of what’s involved. I don’t think it’s surprising that many of the people who do reach the heights of skill development and success in arenas, even if they have natural gifts, there is usually a fair amount of obsessiveness involved. It’s seen again and again and again that we love to use more positive-spin words, like “passionate”, but when you look at a lot of the daily routines and habits of people who are extremely successful in sports, music, writing, etc., even science and other areas, the word obsessive rings a lot more true than passionate. When Jeffrey Pfeffer looked at top success executives in business, so you don’t have to be talking about the arts. He said that here’s a number of qualities you absolutely need to be in the top of your game. 

The first thing he listed was energy and stamina, because he just said you’re going to be working a lot. You’re going to be working hard and things are going to be thrown at you and if you don’t have energy and stamina, yeah, there’s a lot of great qualities you can have, but you’re just going to need to keep going. I think we have a lot of illusions about what it takes to get really good, but it’s a lot more nuanced than just a work hard. 

[0:52:40.3] MB: In the conclusion of the book you asked the question, “What makes for a successful life?” I’d love for you to share that wisdom with the listeners. 

[0:52:48.1] EB: In terms of a successful like, it’s like we really need to be thinking about that concept of alignment, of your signature strengths and picking the right environment. We need to really think about relationships. Relationships are really critical, because that is part of that environment, is the relationships you have. When you look at the results of the Grant study, which fall a number of men, I believe started in the 1930s and followed men throughout their entire life, in college, throughout, you saw that George Valliant who led the study for a few decades, when interviewed, he said that the most important thing in life is your relationships, full stop. That was critical. 

When you saw similar results out of a German study, which was another longitudinal study that followed people throughout their entire lives, because it’s very easy to do a sample of 100 undergrads for a month or two, but to follow people from their teen years or their youth all the way throughout, relationships are really critical. 

Obviously, in business, in one of the chapters I talk about networking and how important that can be. In terms of our lives, how you feel about other people. The interesting thing is those people with good relationships who felt loved, who gave love, actually were more career successful as well. That idea of aligning your signature strengths with your environment is really important, but if we’re not thinking about relationships and our connections with other people, we don’t — I don’t think any of us look forward to having deathbed regrets. What you see is when people are on their deathbed, in an informal study, that most of the things were not about work, not about career and financial success. In fact, quite the opposite. One of the top five deathbed regrets was, “I wish I had not worked as hard.” We need to be thinking about those relationships, because in the long term they seem to be much more important than the immediate finance or career successes. 

[0:54:49.3] MB: For somebody who’s listened to this interview and they want to concretely implement some of the advice and the wisdom that you shared, what would be one piece of homework that you would give them as a starting point to do that? 

[0:55:02.0] EB: I would say what we talked about in terms of know thyself. I would say to do an informal survey of your friends. The friends who aren’t just going to tell you what you want to hear. Who you know are — Who, in general, those friends are perhaps a little too honest. They have good news for you now. To ask 5 or 10 friends to tell you what they think your strengths and weaknesses are. Like I said, you’re going to hear some random things, but I think you’re going to hear a number of things repeated. 

Once you start to identify what those are, then you can start to think about your environment, and if you’re up for a career shift, you can think about an organization or a company that might respect those things. If somebody says, “You’re really organized. You’re fantastic with logistics,” then being a painter might not be the best choice. However, working for FedEx or UPS might be a fantastic choice if you’re really organized, time efficient and good at logistics.  

By the same token, to just understand wherever your strengths might lie, if you can align those. In the same way, even at home, with your partner, with family, to realize what you’re good at, what you’re not good at can really help your relationship in terms of dividing duties and tasks around the house or with kids in terms of your partner as supposed to both of you doing things which it’s inefficient for you to be handling when you have advantages elsewhere.

First and foremost, I would try and survey those friends. Try and get an idea of those strengths and then start thinking about who rewards those. What groups, organizations really reward and value those things, and then you can start to see to pick the right pond, to basically find the place where you fit in and you are valued and respected. I think that’s really critical. 

[0:56:58.7] MB: For listeners who want to find you, read of what you’ve written, where they can find you, your blog and the book online? 

[0:57:06.7] EB: Because my URL is a little hard to spell, I think the best thing is to probably either Google Barking Up the Wrong Tree, that’s my blog. Barking Up the Wrong Tree blog, or Google my name, Eric Barker. The best way to keep up with what I’m doing is to join my email list. You’ll get one email a week with my latest post in terms of the research and stuff I’ve been looking at. My book, Barking Up the Wrong Tree is available on Amazon and other retailers. They can find those there. 

[0:57:34.7] MB: We’ll make sure to include all of those in the show notes as well as all the studies that you talked about. There’s tons and tons of notes for this episode that I know listeners are going to want to dig into. 

Eric, thank you so much for coming on the show. As I’ve said, I’ve been a huge fan of your blog for years and years and it’s so great to have you come on and share all these knowledge with our listeners. 

[0:57:52.7] EB: Thanks so much, Matt. It was really a pleasure. 

[0:57:54.1] MB: Thank you so much for listening to The Science of Success. Listeners like you are why we do this podcast. Your support is what drives us and keeps us creating great new content, adding value to the world and interviewing amazing guests each week.

The emails and stories we receive from listeners around the globe bring us joy and fuel our mission to unleash human potential. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an email. My email is matt@successpodcast.com. That’s matt@sucesspodcast.com. I’d love to hear from you and I read and respond to every listener email. 

The greatest compliment you can give us is a referral to a friend either live or online. If you’ve enjoyed this episode, please, leave us an awesome review and subscribe on iTunes, because that helps more and more people discover The Science of Success. 
	
I get a ton of listeners asking me, “Matt, how do you organize and remember all these information?” Because of that, we’ve created an amazing free guide for all of our listeners. You can get it by texting the word “smarter”, that’s “smarter” to the number 44222, or by going to successpodcast.com, that’s successpodcast.com and joining our email list. 

Don’t forget, if you want to get all these incredible information, links, transcripts, everything we just talked about in this show and, believe me, this particular interview with Eric Barker has a tremendous amount of show notes. Be sure to check out the show notes, you can to successpodcast.com and hit the show notes button at the top. 
 
Thanks again, and we’ll see you on the next episode of the Science of Success.


August 24, 2017 /Lace Gilger
Best Of
Best Of, Focus & Productivity, Decision Making
Andy Molinsky-01.png

How To Demolish What’s Holding You Back & Leave Your Comfort Zone with Andy Molinsky

August 17, 2017 by Lace Gilger in High Performance, Emotional Intelligence

In this episode we discuss why people struggle to reach outside their comfort zones – and why it’s so critically important that you do, we explore the 5 core psychological road blocks stopping people from stepping outside their comfort zones, we go deep on how you can become tougher, more resilient, and embrace discomfort, how you can master the art of small talk, what you need to do to cultivate the skill of “global dexterity” and much more with Dr. Andy Molinksy.

Dr. Andy Molinsky is a professor of Organizational Behavior and Psychology at Brandeis University. Andy is the author of Reach: A New Strategy to Help You Step Outside Your Comfort Zone, Rise to the Challenge and Build Confidence, as well as Global Dexterity: How to Adapt Your Behavior across Cultures without Losing Yourself in the Process. He has been featured in Inc., Psychology Today, The Harvard Business Review, and was named one of LinkedIn’s Top Voices for 2016.

We discuss:

  • Lessons from interviews with students, teachers, police officers, rabbis, priests, entrepreneurs, goat farmers - and the common lessons of WHY people struggle to step outside their comfort zones

  • Why do people struggle to reach outside their comfort zones?

  • The vital importance of stepping outside your comfort zone

  • The 5 core psychological road blocks / challenges that make it hard to step outside our comfort zones

  • Authenticity/Identity/Self image

    1. Likability

    2. Competence

    3. Resentment

    4. Morality

  • Imposter Syndrome and how it can trap you in your comfort zone

  • Our “amazing capacity” to avoid discomfort and seek relief

  • What happens when people avoid uncomfortable situations

  • How we can often create imperfect substitutions for situations we want to avoid

  • How our minds rationalize excuses so that we can avoid uncomfortable things

  • “Fear is about predicting the future” and we are often poor predictors of our own futures

  • If you want to achieve your goals you usually have to step outside your comfort zone

  • Specific tactics and strategies you can use to step outside of your comfort zone

  • How conviction can help you step outside your comfort zone and push you

  • Customizing and tweaking situations to make them slightly more bearable can help you take that first step

  • The danger of “catastrophizing” and always assuming the worst case scenario

  • The power of clarity and getting clear on the truth about what you want, and what the worst case scenarios are

  • How we can build resilience and make the pursuit of discomfort stick

  • The power of a learning orientation and growth mindset to give you the ability to step outside your comfort zone

  • Stepping outside your comfort zone starts in your mind

  • The power of desensitizing yourself to things outside your comfort zone, and what happens when you continue to have experiences outside your comfort zone

  • How to deliver bad news to people, fire someone, and have tough conversations

  • The dysfunctional conversations that might arise if you don’t know the right way to deliver bad news

  • The vital importance of mastering the art of small talk & strategies for mastering small talk

  • Why every meaningful relationship you’ve ever had (other than family) started with small talk

  • Focus first on building camaraderie and rapport, then trust

  • Listening, making connection, asking questions in an open ended way

  • Developing global dexterity and learning to act outside of your cultural comfort zone

Thank you so much for listening!

Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions on how to do that).

This Episode of The Science of Success is brought to you by our partners at Skillshare! For a limited time, Skillshare is offering our listeners One Month of UNLIMITED ACCESS ABSOLUTELY FREE! Just go to www.skillshare.com/success to redeem your free unlimited month NOW!

Are you a professional looking to get a leg-up at work? Or just someone who just loves learning new things? Are you looking to do your job better?

Want to add some impressive skills to your resume? Skillshare is an online learning community with over sixteen thousand classes in design, business, and more. You can learn everything from logo design to social media marketing to street photography. Unlimited access to all of this for a low monthly price – never pay PER class again!

Again, Skillshare is giving our listeners a month of unlimited access - absolutely FREE! Go to www.skillshare.com/success to redeem your free month!

This Episode of The Science of Success is brought to you by our partners, That Moment Podcast. That Moment explores the pivot that changes everything: moments that open doors for discovery and growth, but also bring the looming possibility of failure. Each show features different leaders and innovators sharing their stories of taking risks in business and in life. That Moment is produced by Pivotal, who believes when change is the only constant, people and businesses must be built to adapt. Get the details of their first episode "It Was Essentially Disrupting Ourselves" here and check them out on iTunes, Google Play, and Soundcloud.

SHOW NOTES, LINKS, & RESEARCH

  • [Book] Reach by Andy Molinsky

  • [Book] Global Dexterity by Andy Molinsky

  • [Website] Rejection Therapy with Jia Jiang

  • [Personal Site] Andy Molinsky

  • [LinkedIn] Andy Molinsky

  • [SoS Episode] Embracing Discomfort

  • [SoS Episode] Research Reveals How You Can Create The Mindset of a Champion with Dr. Carol Dweck

  • [Book] Mindset: The New Psychology of Success by Carol S. Dweck

Episode Transcript


[00:00:06.4] ANNOUNCER: Welcome to The Science of Success with your host, Matt Bodnar.

[0:00:12.6] MB: Welcome to The Science of Success. I’m your host, Matt Bodnar. I’m an entrepreneur and investor in Nashville, Tennessee and I’m obsessed with the mindset of success and the psychology of performance. I’ve read hundreds of books, conducted countless hours of research and study and I am going to take you on a journey into the human mind and what makes peak performers tick with the focus on always having our discussion rooted in psychological research and scientific fact, not opinion.

In this episode we discuss why people struggle to reach outside their comfort zones. Why it’s so critically important that you do. We explore the five core psychological roadblocks stopping people from stepping outside their comfort zones. We go deep on how you can become tougher, more resilient, and embrace discomfort. How you can master the art of small talk. What you need to do to cultivate the skill of global dexterity, and much more, with Dr. Andy Molinsky. 

The Science of Success continues to grow with now more than a million downloads, listeners in over a hundred countries, hitting number one New and Noteworthy and more. I get listener comments and emails all the time asking me, “Matt, how do you organize and remember all these incredible information?” 

A lot of her listeners are curious about how I keep track of all the incredible knowledge I get from reading hundreds of books, interviewing amazing experts, listening to awesome podcasts, and more. Because of that, we’ve created an epic resource just for you, a detailed guide called How to Organize and Remember Everything, and you can get it completely for free by texting the word “smarter to the number 44222. Again, it's a guide we created called How to Organize and Remember Everything. All you have to do to get it is to visit successpodcast.com and join our email list or text the word “smarter” to the number 44222. That “smarter” to the number 44222. 

In our previous episode, we discussed an old trick palm readers use the you can leverage to get people to do what you want. Why persuasion does not lie just in the message itself, but rather in how the messages presented. What the research reveals about why the context matters as much, if not more than the content itself. Why you shouldn't ask people for their opinion, but instead ask someone for their advice. How small differences that seem trivial make huge impacts on human behavior, and much more, with the godfather of influence himself, Dr. Robert Cialdini. If you want to master the tools to influence anyone and listen to a titan of psychology, be sure to check out that episode. 

Don't forget, if you want to get all these incredible information, links, transcripts, everything we’re going to talk about in the show, and much more, be sure to check out our show notes. Just go to successpodcast.com and hit the show notes button at the top. 

Lastly, your support is what drives us and keeps us creating great new content, adding value to the world and interviewing amazing guests every single week. You can become part of our incredible mission and help us build an even better future by becoming one of our patrons on Patreon. We just launched on Patreon, and if the Science is Success is valuable to you we would love if you would sign up and become one of our patrons, and we offer some sweet bonuses for you if you sign up as well. Join us today and become a part of our mission to unleash human potential. You can join now and become a patron by going to successpodcast.com/patreon, that success podcast.com/patreon, or just hit to the Patreon button at the top of our website. 

[0:03:32.2] MB: Today we have another awesome guest on the show, Andy Molinsky. Andy is a professor of organizational behavior and psychology at Brandeis University. Andy is the author of Reach: A New Strategy to Help You Step Outside Your Comfort Zone, Rise to the Challenge and Build Confidence, as well as Global Dexterity: How to Adopt Your Behavior Across Cultures Without Losing Yourself in the Process. He’s been featured in Inc., Psychology Today, The Harvard Business Review and was named one of LinkedIn’s top voices of 2016. 

Andy, welcome to the Science of Success. 

[0:04:06.0] AM: Hey, Matt. Thanks for having me. 

[0:04:07.2] MB: We’re very excited to have you on here today. For listeners who not be familiar with you and some of your work, tell us a little about yourself and share your story. 

[0:04:16.6] AM: Sure. I’m a professor at Brandeis University, the international business school and I’m also in the psychology department. I kind of got in to all these just at a personal interest. When I went to college, I never studied psychology. I might have taken psych 101, but very little. After college I went and I lived abroad and I was in France working for a French company and became just fascinated by interpersonal communication, cross-cultural communication, stepping outside your comfort zone and so on, and I came back to the US and I was trying to figure out what this was. At the time I don't have words to describe like, “Oh! That's clearly social psychology and organizational behavior.” I didn’t know any of that. 

I was trying to search for what this was and I found it and I just became so fascinated that I decided to go off and do a Ph.D., and the rest is history, and now I’m a professor and I do a lot of academic writing and also very practical writing and speaking and consulting and so on. 

[0:05:15.2] MB: One of the topics that we are incredibly passionate about here on the show, and actually one of our very first episodes was about the idea of — As we called it, embracing discomfort, but that he whole notion of stepping outside of your comfort zone, and it's such a vital thing to do and so important, and I love to dig into that concepts. Tell me a little bit why do you see people struggling to step outside of their comfort zones? 

[0:05:43.3] AM: I should say, my new book Reach is about exactly this topic about stepping outside your comfort. You might think that I’m some expert on stepping outside my comfort if I wrote the book on it, but I definitely am not. I struggle as well, have always struggled, in fact, stepping outside my comfort zone. In college, I was the kid who never spoke in class, whose heart was beating in the back of the room thinking about maybe raiding the hand but never doing it, or I’d sign up for networking events and not go to them, or I’d avoid giving speeches for years and so on. 

I think it's important, if we want to grow and develop, especially around transition points in our lives when we move from high school to college, college to the “real world”, when we’re considering taking chances in our professional careers when we’re moving up, when we’re getting promotions, new responsibilities, new tasks, considering something entrepreneurial, and so on. In order to achieve that personal growth you’re going to have to step outside your comfort zone, but it's easier said than done. It's very hard. It’s legitimately hard. 

[0:06:52.8] MB: I completely agree and it’s something that — One of the things I’ve worked to cultivate in my own life is sort of starting with an awareness of when are those tension points or moments when I see myself kind of entering an area of discomfort or exiting my comfort zone and how do I recognize that moment and step away from it or push myself into whatever that discomfort might be. What do you see being the common sort of themes or challenges that people have when they fail to step out of their comfort zone or when they’re sort of trapped within their comfort zone and they can’t get to the next level, they can’t grow and they can’t improve because of that? 

[0:07:35.8] AM: Yeah. In my book I interviewed and worked with people from all sorts of professions to answer that exact question and others. I talk with entrepreneurs, executives, managers, teachers, students, police officers, lawyers, rabbis, priests, circus performers, even a goat farmer in all sorts of situations to try to kind of find some common denominators. What I found across all these cases was that there were five core, I called them psychological roadblocks, or psychological challenges, that keep us inside our comfort zones or make it hard to step outside our comfort zones. 

The first one is authenticity. It's the idea that when stepping outside my comfort zone, this fear that — Or not even a fear. It could be legitimate that I don't feel like myself. This is not me. This is not who I am. Of course, that’s perfectly natural when you're stepping into a situation that you’re not comfortable with. Very few of us want to feel inauthentic, and so that can hold a lot of us back. 

Confidence; the idea that you don't feel like you do it well, whatever this happens to be. Frankly, that other people can see that you don't do it well, and as a result of feeling inauthentic and may be incompetent, you may feel like a poser, like an imposter, like “Who am I to be doing this kind of thing?” or want to be. That, again, is a very uncomfortable feeling to have. 

A third one — You got authenticity, you got confidence. Another one is likability. The worry that people won't like or respect or will hate this new version of me. They’ll hate me if I deliver that bad news or if I act more assertively or if I speak my voice or whatever it might be. We all want to be liked. Likability; the fear of not being liked is a real deterrent. 

Resentment; I find a lot of people feel, logically, they know that they need to adapt to just and act in a certain way, but more unconsciously or psychologically they feel resentful about the fact that they have to do it. 

I spoke with a lot of introverts as part of this research and a lot of people who were introverted feel resentful, that why can’t the quality of my work matter? Why do I have to schmooze? Why do I have to network? Why do I have to go off and play golf with these people in order to get the deal? Why can't quality of my work just stand on its own? 

I imagine a lot of us would agree that the work world of today is kind of geared towards extroverts. It’s sort of an extroverted world in a sense. Self-starters, and assertiveness, and leadership, or at least leadership as its conventionally understood. I think it can be challenging for introverts to make their way and a lot of people feel resentful having to step outside your comfort zone. 

Finally, morality. You’ve got authenticity, you’ve got confidence, you've got likability, you’ve got resentment. Last one is morality. Of course, you’re not going to experience this every single time you step outside your comfort zone, but I encountered a lot of situations where people worried for ethical or moral reasons that what they were doing was just wrong. In fact, I opened my book, Reach, with the story of the young woman who had to fire or decided she had to fire her best friend from her startup, and she experienced any number of these conflicts in, definitely, the morality conflict around that as well. 

Those were the psychological roadblocks I found holding people back, and you can see why it's hard to step out. It’s really legitimately hard to step outside our comfort zones. 

[0:11:10.7] MB: The one that rings especially true for me is the — As you call it, authenticity, or I would almost conceive of it as identity or self0image. When we have this image of ourselves of, “I'm not good at small talk,” or, “I'm not good at handling X, Y, Z situation.” It is a very powerful thing that controls the way you think and feel and it's such a challenging thing to break out of. That one to me in particular really stood out. 

[0:11:38.8] AM: I remember talking to some young entrepreneurs who are telling me that when they had to pitch their ideas to venture capitalists to try to get funding for their businesses in sort of a shark tank type of situation and they would stand up there with a suit and tie, and of course they never wore suit and ties, and they would have to put on their grown-up voice that they called it and how incredibly inauthentic they felt. 

I remember actually myself too — This isn’t about small talk as you mentioned, but for me I remember so well my first moments as a professor 20 years ago or so, I was at the University of Southern California and I stepped into a classroom for the first time teaching MBA students and I was pretty young and I stand there and I’m thinking to myself, “Who am I to be standing here and saying these things?” I felt like a complete, complete imposter. 

[0:12:30.1] MB: Is imposter syndrome kind of a part of what something the traps us within our comfort zones? 

[0:12:36.8] AM: Absolutely. Absolutely. I think I sort of feel imposter syndrome is that combination between authenticity and competence, really. It is very hard to when you're feeling like an imposter, like you don't belong, like you’re not worthy in a sense. You’re swimming upstream, put it that way. You’re swimming upstream psychological. 

[0:12:55.5] MB: In Reach, you talk about our amazing capacity to avoid. Tell me a little bit about that and how that factored. How all of these factors kind of play into that? 

[0:13:05.6] AM: If you’re feeling inauthentic and confident, you're worrying that you're not going to be liked. You’re feeling maybe resentful deep down and perhaps you feel a morality conflict, it's quite tempting to avoid, right? When you think about it, there's a positive side to avoidance, that’s why we do it. Of course, the positive side of avoidance is relief. You get to avoid the thing that you're afraid of. You’re afraid of snakes and you avoid the snake. You know what? That’s great. It’s awesome. You don’t have to encounter the snake, but the problem is is that the next time that the opportunity to encounter a snake comes around, it’s probably going to be that much harder, unless you're in the Amazon or in a snake field are and working in the wilderness. It's not that important probably to be able to encounter and come face-to-face with the snake. If your sort of metaphorical snake is making small talk, or networking, or speaking up at a meeting, or selling, or whatever it might be, the more you avoid, the more difficult it becomes. 

Now, that said, people are really good at avoiding. Me too, by the way. I find a variety of ways that people avoid it. People would avoid — Simply, sometimes, they would simply just avoid the thing. They would avoid whatever it is that they’re afraid of. Sometimes they would do the task, but only do the parts that felt most comfortable, so they sort of like kind of avoid certain parts of the task. You see that with the feedback a lot, people who have to be a critical negative feedback. The classic feedback sandwich approach where you deliver positive feedback, “You are doing so well. We really are happy to have you,” and then negative feedback, “There’s just one little thing,” and then the positive feedback again, “But in general, we’re really happy to have you there.” 

If you're really super conflict avoidant in a real people pleaser, the meat in that feedback sandwich might shrink smaller and smaller and smaller to the point that someone might not even hear that critical feedback. 

Sometimes, people — I did what I call inappropriate or imperfect substitutions, is a way of avoidance. If you’re a small business owner and you’re not very comfortable networking at a local event, even though, by the way, as a small business owners, it’s really critical for you to know people in your community. Maybe you’re afraid and you send your assistant do it, or maybe you decide, “You know what? I’m just going to put out an email blasts, or I’m going to post it on Facebook,” or something like that. By the way, posting on Facebook or an email blast aren’t bad inherently, but they’re probably an imperfect substitute for what you probably should be doing if you want to grow your business. 

A lot of us just say, “You know what? It’s just not that important. We rationalize.” “Working really isn’t that important. I don’t really have to do it or whatever it might be.” “Speaking up in a meeting, it’s not really that important. If I just sort of knockout really good report, I’m going to be just fine,” and so on and so forth. 

People, of course, can do a combination of these. They can avoid and they can maybe deliver only a part of the feedback and rationalize of sort of like an interesting cocktail of avoidance. I think the bottom line is that many of us are good at avoiding. That the more power/autonomy you have, I think, in your job, the more able you are to avoid. If you’re at the very top of an organization with very few people supervising you, or if you’re a freelancer, or if you’re on your own, there are fewer checks and balances. It’s much easier to craft a life where you can avoid things outside your comfort zone. 

[0:16:51.6] MB: One of the really interesting things to be behind all of these is the evolutionary biology underpinning a lot of this and the idea that our brains were designed not to thrive and survive in modern-day society, but in the hunter-gatherer society of tens of thousands of years ago, if not millions of years ago. 

All of these fears and things that create self-sabotage are in many ways hardwired into the brain, but at the same their fears and anxieties and things that we’re concerned about are often — There's very little downside to doing them in reality and there's a tremendous amount of upside. 

[0:17:31.1] AM: Yeah, it's true. It’s very functional. Fear can be very functional. If you are in the jungle and a bear is coming at you, you don't want to sit there and start reasoning to yourself, “Well, this bear is not that bad. Bears are often very nice,” and stand there while the bear comes over and mauls you. 

I think the fight-flight reaction is very functional, obviously, throughout the sort of lifecycle of our species. Yeah, nowadays if you sort of take that core tendency and you apply it to situations that are fearful, but really fearful in anticipation. Fear is predicting the future. Fear is about predicting the future, and I think we’re oftentimes very poor predictors of our psychological future, so to speak. 

That said, we perhaps can talk about this later. I wouldn’t say my point of view is that for everyone listening to this to go run out the door do everything possible outside your comfort zone. That’s not the message, but I think the message is that it is worth taking a hard look and sort of do a psychological inventory of yourself and see where — Or maybe there is a bit of room for growth. 

[0:18:43.7] MB: I think there're so many negative consequences, and I agree with what you’re saying that it's not about just being ridiculous and doing things that are crazy over-the-top. It's more about, if there are opportunities in your life or things that you want to achieve and you're not taking the steps that are necessary or you’re rationalizing to yourself, “Oh, I don't need to do that,” or you're substituting, as you said, an imperfect substitute and not really doing what's necessary to achieve it, it's time to take a step back and look at yourself and look at the way that you're acting and push yourself to jump outsider or to leap outside of that comfort zone and get uncomfortable. 

[0:19:21.8] AM: Yeah. It’s sort of hard to do on your own as well, purely on your own. That's why I wrote this book, frankly, is sort of a way to give people, hopefully, a resource that they can use to understand themselves, to jumpstart the process. I think, often times, we very functionally rely on close friends, on a spouse. Someone to sort of help inspire us, help us see that we’re rationalizing perhaps. Someone who we really care about and trust who can be honest with us. 

I think that these journeys, I think the spark of it needs to be from inside of you, but it's very useful to have a tool like the book I wrote or perhaps there are other useful tools out there. Also, someone you care about. Someone you trust. Someone you like. Someone you feel comfortable with to help you step outside your comfort zone. 

[0:20:16.2] MB: Let’s dig into that a little bit. What are some of the specific strategies that you recommend for helping people step out of their comfort zones? 

[0:20:25.5] AM: Yeah. Across all the — Of course, that would be like a really bad book, wouldn’t it, if I sort of talked about all the challenges and then how we avoid them and say, “Oh, end of book.”  

I really wanted to spend a lot of time carefully listening to people's stories trying to figure out across all these different professions, across all these different contexts what distinguish people who are successful from people who weren’t successful in stepping outside their comfort zone. 

I found three main things. The first was conviction. Now, this isn’t rocket science. You’re probably going to say, “Yeah, of course,” but I have to tell you this was essential. Conviction is that sense of purpose. That sense that this is something that I really feel I need to do. Something that's going to push you to say yes whenever your psychological bone in your body is saying no. People locate it and embrace their source of conviction for many places. Sometimes it’s very professional. 

I’ve always dreamed of being an entrepreneur. Ever since I was a kid I’ve always wanted to be one. I desperately want this to work. Whatever I need to do, whether it's making a sale, whether pitching venture capitalists, whether it's promoting myself, speaking up at meetings, networking, whatever it is. I’m going to push myself to do it because I deeply care about this professional goal. That’s a professional thing. 

Of course, it blends into the personal and sometimes it gets quite personal. There are other kinds of sources of conviction that are very personal. I'll share with you my source conviction that I often rely upon, which is I am a parent, I have two kids, a 10-year-old and a 12-year-old and I'm always wanting to have my kids step outside their comfort zones, and for them it's not easy. I’m trying to cajole them. I’m trying to inspire them and so on. Then when I took a hard look at my life in situations that I encounter, say to myself, “Hey! I got to practice what I preach here.” I want to be a good dad. I want to be a role model and so on. That's my source of conviction. Of course, I have a professional conviction as well, but that would be an example of personal conviction. 

Whatever it is, wherever it comes from, whatever is meaningful to you, I think it’s very important to find, locate, embrace that source conviction for yourself. That’s number on. Number two is what I call customization. I have to say this is probably the most interesting, surprising, in some ways inspiring aspects of what I found in this work, in this this research, was that people were able to customize, personalize, tweak in a way the situation that they were in in a way to make it just that little bit more comfortable for themselves. 

I guess a good analogy might be like a tailor. Like let’s say you buy a pair of pants at the store and very few of us can put on a pair of pants and they fit perfectly around the waist, at the legs and so on, usually we need to tweak them here or there and may be go to the tailor. It’s still the same pair of pants, but you’ve tweaked it a bit. 

As a metaphor, you can think about that in terms of adapting and adjusting your behavior. I found people were able to tweak in a lot of different ways and make interesting slight but very meaningful customizations for themselves. Sometimes it was through body language. Sometimes it was from prop, bringing a prop. What I mean by that is, for instance, when I was — Earlier on in my career, I was afraid of public speaking. Of course, it’s really bad if you’re a professor and you public speak like three or four times a week in multiple situations. Now, I love public speaking. Back then, not so much. 

I used to wear a ring, a lucky ring, and it was a ring that had a stone in it, and that stone was found in the beaches of the South Pacific in World War II by a great uncle of mine. When he brought it back, he had it made into a ring and I always admired it as a kid. Eventually, I inherited it. It always represented courage to me because of what he had to do to find that stone. I wore it and I always remembered that and I had the sense of courage, that it sort of gave me this little boost in some way when I was going off to do something outside my comfort zone. No one knew it at the time. Of course, you all do now, but no one knew, but it was meaningful to me. 

Sometimes you can tweak or adjust the context. You’re afraid of public speaking, we just talked about that. Maybe you go early to the event and meet a few people and maybe so then you’re not public speaking in front of a crowd of unknown people. You’re public speaking in front of a crowd of people who you do know a little bit. You’re afraid of networking. You’re afraid of loud, busy, noisy, intense networking situations. Well, a lot of people are. Maybe you play with time a little bit and you go at the very, very beginning, which I’ve done before, because a loud, noisy, intimidating, huge networking event is less loud, less noisy, less intimidating, less huge at the very beginning. 

We could go on and on, but what’s interesting is the myriad of ways people find to customize, tweak in subtle ways to make that situation just a little bit more comfortable for them. That’s customization. You’ve got conviction, you’ve got customization. 

The last one is clarity. Clarity is pretty simple. It’s the idea that in these situations outside our comfort zones that are scary, legitimately scary to us, we often do what psychologists call catastrophizing. We look at the worst possible outcome, the worst possible scenario, “I’m going to give that speech. I’ll be a total flop. It’ll be awful.” Or we look at the extreme on the other end, the idealistic unrealistic positive extreme that, “I’m only going to give this speech if I’m a TED Talk extraordinaire, or I’m only going to start this business if it’s a billion-dollar business,” or something like. I think anxiety and fear can drive us in these extreme directions. 

What I found for people who were successful at stepping outside their comfort zone is that they're able to claim that much more realistic grounded middle case, right? For example, “I’m probably not going to be the best Ted Talker in the world and I probably also won't faint on stage, but I’ll kind of be somewhere in the middle. Next time around I'll probably would learn a lot and I’ll probably do a little bit better,” and so on and so forth. Claiming that, sort of grounding yourself in some sense of clarity was really critical. That’s it. Those are the tools that I found; conviction, customization and clarity. 

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[0:29:46.7] MB: What are some of the ways that we can build resilience and make sure that we can keep these habits around once we start implementing them? 

[0:29:57.5] AM: Yeah. You don't want to be a one hit wonder, and I think that's really important. I think there're some basic core building blocks of resilience. One is to actually go off and do it at some reasonable pace, like frequency, or pace. For example, if you deliver bad news and you use customization, you use clarity, you use conviction and so on and you’re able to do it, but then you’re not delivering bad news for another 17 months. Chances are it's not going to stick. You’re not going to build that resilience, so you want to try to find ways of practicing even if you're not in an actual consequential scenario or situation. I use the term adjust right type of situation. Anyone who’s a parent who has a kid who’s learning to read will recognize this idea, the just right book, where the teachers of your children or maybe you as are looking for a book that’s just right. It’s like a bit of a stretch, but it’s not too scary and intimidating and it’s going to stretch your skills and give an opportunity to kind of buildup that resilience. Looking for just right opportunities to practice, get feedback from others and also sort of take your own pulse about the situation and then adjust accordingly. Revisit your senses conviction. Revisit opportunities for customization. Revisit this idea of clarity. 

I think one other thing that's really critical for building resilience, ideally, is having what I call a learning orientation. A Stanford psychologist named Carol Dweck who’s written a book called Mindset, and she also did a lot of psychological research, and some of the listeners might be familiar with it. It’s just the idea that a learning mindset versus a performance type of mindset is very important, ideally, to have in these types situations outside your comfort zone where you can see slipups and faux pas and mistakes as part of a learning process as supposed to some sort of testament about your inherent inability to do this. 

I would say that’s important to cultivate, but even as I say that, you might be thinking to yourself, “Well, that’s easier said than done. If not born with a learning orientation, if I’m really a performance oriented person it’s pretty hard to get. It’s pretty hard to adapt. In and of itself that’s maybe stepping outside my comfort zone.” Ideally, you’d have or at least you’d try to push yourself to have a bit more of a learning perspective. 

[0:32:26.5] MB: We are huge fans of Carol Dweck on the show. We've done a couple of episodes about Mindset and we actually had a recent interview with her as well. That's probably one of, if not the single most impactful books that I've ever read in my life. I can't recommend enough kind of thinking about and orienting your life around a focus on learning instead of a focus on proving yourself. 

I’m curious, are there any sort of kind of specific exercises or strategies you use or recommend to help people in a very simple way? Kind of start pushing the boundaries and getting outside of their comfort zone?

[0:33:04.5] AM: Yeah. I feel like I honestly don’t mean to be an infomercial for my book, but I thought of that exactly when I was writing it. At the very end of the book, I have actual tools that you can use to operationalize every single element of the book for yourself. That’s really my best suggestion. 

I think even before that I would say in terms of trying to pick a situation, trying to think about a situation, we’re good at rationalizing why things are worth stepping outside our comfort zone for, but do a little thought exercise for yourself. Think to yourself, if you had some sort of magic eraser and you could erase the fear and anxiety at least in a thought experiment just for a moment, think to yourself and be honest with yourself, is this something that you actually would like to be able to do? Maybe you’re rationalizing it away, but if you're honest with yourself and the fear and anxiety went away just for a moment, if you could snap your fingers, would this be something you would be interested in adding to your repertoire and learning to do? If the answer is yes, this might be a good candidate to at least start thinking about stepping outside your comfort zone. 

The next thing I would do is I would start to imagine. Imagine yourself in this situation. Imagine what those fears or worries are. Trying to understand and process them and understand what perhaps your psychological roadblocks are. Imagine what it's like if you could somehow make those roadblocks disappear. Imagine what it’s be like if you could be successful in this situation. 

Now, I think that often times, stepping outside our comfort zones starts in our minds in terms of thinking exercises and thought exercises before we even take those little baby steps towards changing our behavior. Those are two things you can do if you’re listening in the car right now. 

[0:34:58.0] MB: One of my favorites — This is sort of specifically within more of a social context, but one of my favorites is the concept of rejection therapy. Have you ever heard of that? 

[0:35:09.6] AM: I probably have, but save more an maybe it will ring a bell. 

[0:35:14.7] MB: Basically, what rejection therapy is, and we’ll put a link to it in the show notes for people who want to explore this idea, but it's essentially a game where every single day your goal is to get rejected by one person and you kind of continually sort of escalate the things you’re doing to push yourself more and more. Going to Starbucks and ask for a free cup of coffee, or ask somebody out on a date or make a cold call and get rejected, but the goal is, basically, every single day do something or keep doing something that's more and more outside of your comfort zone until somebody rejects you. 

It's a really good way to kind of build that tolerance and it’s also something that I know you talk about, the notion of desensitization and how that repeated exposure outside of our comfort zone can help us become more comfortable with that. I’d love for you to dig actually to the concept of desensitization and tell us a little bit more about that as well. 

[0:36:06.7] AM: Yeah, that's exactly what I was thinking about when you said rejection therapy, that it’s almost like a specific case of the grander idea of desensitization. I think what happens is that when you are able to take that leap and to actually try something and to try it multiple times, I think that you often start to discover things about yourself that, of course, you would not be able to discover if you were on the other side of fear, on the other side of not having taken the leap. 

What I found in people's stories and examples and also, of course, reflecting of my examples and my stories, was that there were two main sort of pieces of discovery that you got from repeated exposure and one of them was that this isn't as hard as I thought it was. Another one is, “I’m actually a bit more capable than I thought I was.” 

Those are two very powerful ahas, personal ahas, and then if you're able to then repeat the situation to some degree and with some degree of frequency, those feelings and those discoveries can stick. I think that's really important. I think that desensitization often times in the psychological literature has sort of this connotation of numbing, that you get numb to something. The idea that a doctor performing a painful bloody procedure gets desensitized and after 30 times doesn't even hear the screaming of the child or something like that. That’s possibly true. 

I think that there’s other more growth oriented elements to repetition and practice and experience that are important to consider alongside the desensitization effect, and that’s what I was talking about, those discoveries. 

[0:38:01.5] MB: I’d like to dig in not to maybe one or two contextual examples of how we can step out of comfort zone, and one of those that I know you've written about is the notion of delivering bad news. Can you talk about how people struggle with that and how that's a concrete example of this? 

[0:38:20.7] AM: Yeah, it’s interesting. When I ask people about situations outside their comfort zone, this is one of the very first ones that pops up, the idea of delivering bad news. I have a colleague, a friend of mine from graduate school; Joshua Margolis, and we were grad school friends at Harvard Business school and he’s now a faculty member there, and I’m at Brandeis, and we collaborated for many, many years on this topic of delivering bad news and we studied managers and executives delivering bad news. We studied doctors performing painful procedures, pediatric physicians and delivering bad news. We also studied police officers delivering bad news or evicting people from their homes, which essentially is delivering bad news. 

I was actually the one who went on those interviews and also the site visits where I went with two police officers during an entire day of evictions and we evicted — I didn’t actually evict them, but I was there with my bullet proof vests and everything, evicting 20 people from their homes and delivering bad news. 

We’re very interested in the challenges that people faced in delivering bad news. In the psychology of literature, in the organizational behavior literature, the focus typically is on the victims, on the recipients of bad news for a good reason of course, but there was very little on the performers, and so that’s what we’re interested in in that area of research. 

We did research for many years about the challenges that people face in delivering bad news, and a lot of those ideas, I think, have found their way into my book, Reach, about the dysfunctional conversations that people can get in when trying to deliver bad news. For example, you can never let bad news become an argument. You can never let bad news become a negotiation, because you're going in there to deliver a fait accompli. You really need to do that even to treat someone with dignity and respect. You can't let it become an argument or a negotiation if that's not your intention to begin with. 

You have to avoid them but why dynamic. There's always this, if you’re delivering bad news and someone says, “But why? But why?” and you have to figure out a way to make sure that you can deliver the message in a clear consistent but compassionate way to avoid that dynamic and the conversation playing out when the reality is that it can't play out. 

What I’ve always been told by human resources managers is that if people are surprised in a corporate context with a firing or a layoff, for example, the you’ve done a really bad job, because “bad news” or critical feedback should be something that’s delivered on an ongoing basis so that people understand where they need to improve and they’re given opportunities and performance plans to actually achieve that. 

Unfortunately, because delivering bad news is often outside people's comfort zones, many people and many organizations fall short on that. I think delivering bad news is a very challenging situation. I can tell you, if we’re interested in like a social media perspective as an indicator of how popular the topic is. I had a post on LinkedIn maybe last year that got over a hundred thousand views of delivering bad news, because I think it just really resonates with people.

[0:41:37.5] MB: I couldn't agree more about the premise that firing should never come as a surprise to anybody. You should be having very clear conversations on an ongoing basis well before that conversation about your performances and up to par. We need to do the following things or we’re going to have a more serious conversation. That needs to happen several times down the road, and then when you finally get to that, it shouldn't be a surprise to anyone if firing is happenings. I totally agree with your analysis and I think that’s very important. Many people in many different walks of life have to deliver bad news in one way or another, and so that's a great skill to kind of pick up and cultivate 

The other example that I know you’ve talked about in the past is small talk, and that’s something, being somewhat of an introvert myself, that’s definitely something that I’ve had to push myself out of my comfort zone and develop that skillset. Can you tell me — Share with me that example and how that challenges people.

[0:42:33.5] AM: I think it’s interesting. I spent many years, in fact, my first book was called Global Dexterity, dictionary which is acting outside your cultural comfort zone. I still do a lot of work and a lot of training and teaching and consulting and so on and speaking, but acting outside your cultural comfort zone. 

One thing that you might not know if your listing is that the United States is one of only a few cultures where it's very, very common to make small talk with people you don't know. I have people from other countries. For example, they cannot believe that at the market you’d be there with a couple mangoes, a loaf of a bread, bananas, milk or whatever it is and someone would start to chit-chat with you about what you’ve bought and then very quickly learn that they just had a divorce or whatever it might be. That’s somewhat of an extreme example, but frankly not all that extreme. That’s sort of a social example. In the corporate world or the work world, small talk is very important for building a quick sense of trust and bonding, which can have lots of implications down the road for who gets favored, who gets plum assignments, who gets cut slack and so on and so forth. 

Small talk is really a critical skill, but it's very hard for a lot of people to engage in conversations with people around small talk. It’s hard to start a small talk conversation for a lot of people. Then once you learn how to start a small talk conversation, it’s very hard for a lot of people to continue it, to make it not just sort of stop, to not just be like, “Oh, how is the weather?” “Good.” “Yeah. Oh, it sounds great.” “Yeah,” and then have that uncomfortable stop to actually sort of continue it, and then, of course, to end it. Some people are comfortable ending small talk fearing that the other person will think that they're not interested in continuing to talk and so on. 

It’s actually quite an art, and I’ve written a lot about it. I think small talks in some ways — I can understand why a lot of people struggle with it and they can get frustrated and resentful about its importance. I think it’s also important to remember that, probably, every meaningful relationship that you have with someone that you're not related to begin with small talk. 

I met my wife through small talk. I met some of my very best friends through mall talk. As superficial and seemingly meaningless as it is, it's a very important catalyst to engaging people but also outside many people's comfort zones. 

[0:45:06.0] MB: That's a great point and that’s something I’ve actually never thought about, the idea that every meaningful relationship outside of your blood relative essentially is a result of small talk and just underscores the importance of it. 

One of the things that I've found to be really helpful with cultivating small talk is focusing on kind of a deep curiosity and wanting to really understand the other person and just asking them lots of questions about themselves, getting them talking about themselves and then once they start answering that gives you more material to then pull from and continue to get more and more questions. 

[0:45:40.8] AM: Yeah. I think that's right. I think that being a careful listener, knowing how to share as well as listen and to also share — I wouldn’t say personal information, but I would almost call it quasi-personal information about yourself is important, because you're trying to build a sense of camaraderie in a sense. First, camaraderie, at first rapport, and then ultimately, over time, perhaps a bit more of real trust and a real relationship. 

I think that it’s a skill. It's really a skill, being able to listen to try to make connections, to ask questions in an open-ended way as supposed to a closed-ended way. In other words, if you ask a question that invites a yes-no answer, it oftentimes can be a small talk killer. If you ask the very same question in an open-ended way, it you can invite the other person respond in a more elaborated way which then can bring more potential information for you to hook on to and to connect to. There’s an art to it.

[0:46:47.8] MB: You talked about your previous book; Global Dexterity. Tell me briefly, what is that concept and what is kind of the core message of that book. 

[0:46:56.2] AM: Global Dexterity is about acting outside your cultural comfort zone. For many years I have studied and worked with people adapting behavior across cultures. In fact my Ph.D. dissertation in graduate school was about Russians learning to interview and network in the United States and how hard it was for them and how it wasn't just merely understanding the cultural differences. It was learning to adapt and adjust their behavior in light of those differences and that’s the critical point about global dexterity. 

Listeners have probably heard or read a blog or even a book or an article about how Chinese are different than Americans, or Germans are different than French, and so on and so forth , which is important and useful to know. It’s really critical to be able to learn how to adapt and adjust your behavior in light of those differences. That's the key point. 

In the business world today, there’s a lot of rhetoric about globalization and about companies going global, but the reality is that, of course, companies are going global, but the people who are actually going global aren’t the companies, it’s the people. It’s the people negotiating contractors. It’s the people making small talk, as we’re talking about, networking and so on. It’s really critical to be able equip people with the ability to sort of adapt and adjust their behavior across cultures. 

In some ways now that we’ve talked a lot about Reach and my new book, in a lot of ways global dexterity is a very specific application or case of Reach, but to the cross-cultural environment. That’s in a nutshell about what global dexterity is about. 

[0:48:37.2] MB: For somebody who’s listening to this that wants to really implement some of these ideas and start stepping out of their comfort zone. What would a small piece of actionable advice that you would be able to — Kind of one piece of homework that they could start on immediately. 

[0:48:53.3] AM: I think that would be to do what we talked about before, to try to identify a situation, something where they can try to — There might be a lot of noise in their head around rationalization, very strong impulsive defenses that they're putting up about, “No. No. No. That's not that important.” “No. No. No. I don't really need to do that.” “No. No. That's not that important.” That kind of thing. The more you seem to be sort of defensively rationalizing, the better probably that is a candidate for stepping outside your comfort zone. I take a hard look at that situation, whatever it is for you. I’d think to yourself, if you could erase fear and anxiety in that situation just for split second. Consider whether minus fear and anxiety or at least minus tremendous fear and anxiety. It might be something worth doing. That might be a candidate for stepping outside your comfort zone, and that’s something anyone can do at any point. You could do that right now. I think that would be probably the immediate actionable step. 

Of course, I’d love people to check out my book and the tools and so on and I think it genuinely is really helpful, but I think minus that, simply trying to identify a situation that you might want to work on would be a great first step. 

[0:50:09.1] MB: Where can people find you and your books online? 

[0:50:12.2] AM: Yeah. I have a website, www.andymolinsky.com. It’s spelled AndyMolinsky.com. I love to connect with people on social media, and I have my email address there. I’m happy to communicate with anybody, with listeners. There are links my books. There are also some great stuff there as well. There's a free guide to stepping outside your comfort zone. We just talked about cultures. There’s also a free guide to the cultural codes of 10 different cultures around the world. I try to make my website, like hundreds of articles and so on, and quizzes, and I try to make my website a fun place to visit. I hope you visit it. 

[0:50:55.4] MB: Awesome. We’ll make sure to include all of those links in the show notes for everybody to be able to check out. 

Andy, thank you so much for coming on here and sharing your wisdom today. We really appreciated having you as guest. 

[0:51:06.8] AM: I really enjoyed it. Thanks for having me on. 

[0:51:09.9] MB: Thank you so much for listening to The Science of Success. Listeners like you are why we do this podcast. Your support is what drives us and keeps us creating great new content, adding value to the world and interviewing amazing experts every single episode. Now, you can become part of our incredible mission and help us build an even better future by becoming one of our patrons on Patreon. As well as unlocking some awesome bonuses including exclusive guides, a personal video message from me and much more. We’d love if you join us today and become one of our patrons by going to successpodcast.com/patreon. That’s successpodcast.com/patreon, or just click the Patreon button at the top of our website. 

The emails and stories we receive from listeners around the globe bring us joy and fuel our mission to unleash human potential. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an email. My email is matt@successpodcast.com. That’s matt@sucesspodcast.com. I’d love to hear from you and I read and respond to every listener email.

The greatest compliment you can give us is a referral to a friend either live or online. If you’ve enjoyed this episode, please, leave us an awesome review and subscribe on iTunes, because that helps more and more people discover The Science of Success. 
	
I get a ton of listeners asking, “Matt, how do you organize and remember all these information?” Because of that, we’ve created an amazing free guide for all of our listeners. You can get it by texting the word “smarter”, that’s “smarter” to the number 44222, or by going to successpodcast.com, that’s successpodcast.com and joining our email list. 

Don’t forget, if you want to get all these incredible information, links, transcripts, everything we just talked about in this show and much more, be sure to check out our show notes. Go to successpodcast.com and hit the show notes button at the top. 

Thanks again, and we’ll see you on the next episode of the Science of Success.

August 17, 2017 /Lace Gilger
High Performance, Emotional Intelligence
Robert Cialdini-01.png

Simple Strategies You Can Use To Persuade Anyone with The Godfather of Influence Dr. Robert Cialdini

August 10, 2017 by Lace Gilger in Best Of, Influence & Communication

In this episode we discuss an old trick palm readers use that you can leverage to get people to do what you want, why persuasion does not lie just in the message itself, but rather in how the message is presented, what the research reveals about why the context matters as much, if not more, than the content itself, why you shouldn’t ask people for their opinion but instead ask someone for their advice, how small differences that seem trivial make a HUGE impact on human behavior, and much more with Dr. Robert Cialdini.

Dr. Robert Cialdini is the president and CEO of INFLUENCE AT WORK. He is the multi best selling author of Influence: The Psychology of Persuasion, and his latest book Pre-Suasion: A Revolutionary Way To Influence and Persuade and he is currently a Regents Professor Eremites of Psychology and Marketing at the Arizona State University. Commonly referred to as “The Godfather Of Influence” Robert’s work has been featured around the world with clients such as Twitter, Microsoft, London Business Forum, SXSW, and more.

We discuss:

  • How very small differences can have very big effect on human behavior.

  • How researchers boosted their response rate from 29% to 77.3% with one simple question

  • How can a photo change your ability to solve problems more effectively?

  • How to create a state of mind in your recipient that makes them more open to your request!

  • This one trick palm readers use that you can leverage to get people to do what you want

  • The Power of persuasion does not lie just in the message itself, but rather in how the message is presented

  • How did a small change in communication greatly affect the United Kingdom's tax collection.

  • Context matters as much as or more than content

  • How can you ethically leverage the concepts of pre-suasion?

  • One thing you can do to hack job interviews using this simple tactic

  • Why you shouldn’t ask people for their opinion but instead ask someone for their advice

  • Ask yourself “What is it about my message that will make it most wise for people to say yes to it”

  • Is it possible to use pre-suasion on ourselves?

  • How changing a simple image can greatly improve your ability to solve problems.

  • "Tell me what you’re paying attention to, and I'll tell you who you are"

  • And much more!

Thank you so much for listening!

Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions on how to do that).

This Episode of The Science of Success is brought to you by our partners at Skillshare! For a limited time, Skillshare is offering our listeners One Month of UNLIMITED ACCESS ABSOLUTELY FREE! Just go to www.skillshare.com/success to redeem your free unlimited month NOW!
 

Are you a professional looking to get a leg-up at work? Or just someone who just loves learning new things? Are you looking to do your job better? 
Want to add some impressive skills to your resume? Skillshare is an online learning community with over sixteen thousand classes in design, business, and more. You can learn everything from logo design to social media marketing to street photography. Unlimited access to all of this for a low monthly price – never pay PER class again!

Again, Skillshare is giving our listeners a month of unlimited access - absolutely FREE! Go to
www.skillshare.com/success to redeem your free month!

This Episode of The Science of Success is brought to you by our partners, That Moment Podcast. That Moment explores the pivot that changes everything: moments that open doors for discovery and growth, but also bring the looming possibility of failure. Each show features different leaders and innovators sharing their stories of taking risks in business and in life. That Moment is produced by Pivotal, who believes when change is the only constant, people and businesses must be built to adapt. Get the details of their first episode "It Was Essentially Disrupting Ourselves" here and check them out on iTunes, Google Play, and Soundcloud.

SHOW NOTES, LINKS, & RESEARCH

  • [Website] Influence at Work

  • [Book] Influence: The Psychology of Persuasion by Robert B. Cialdini

  • [Book] Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini Ph.D.

  • [SOS “Weapons of Influence Series”] Series Playlist

  • [SOS “Weapons of Influence Series”] Why An Almost-Empty Cookie Jar Is More Valuable Than A Full One

  • [SOS “Weapons of Influence Series”] Why Co-Pilots May Ignore Instinct and Let A Plane Crash

  • [SOS “Weapons of Influence Series”] Why Ugly Criminals Are 2X As Likely To Go To Prison

  • [SOS “Weapons of Influence Series”] Why You Should Always Ask the Guy in the Blue Jacket for Help

  • [SOS “Weapons of Influence Series”] The Power and Danger of a Seemingly Innocuous Commitment

  • [SOS “Weapons of Influence Series”] How To Triple the Rate of Your Success With One Simple Question

Episode Transcript


[00:00:06.4] ANNOUNCER: Welcome to The Science of Success with your host, Matt Bodnar.

[0:00:12.6] MB: Welcome to The Science of Success. I’m your host, Matt Bodnar. I’m an entrepreneur and investor in Nashville, Tennessee and I’m obsessed with the mindset of success and the psychology of performance. I’ve read hundreds of books, conducted countless hours of research and study and I am going to take you on a journey into the human mind and what makes peak performers tick with the focus on always having our discussion rooted in psychological research and scientific fact, not opinion.

In this episode we discuss an old trick palm readers use that you can leverage to get people to do what you want. Why persuasion does not lie just in the message itself, but rather in how the message is presented. What the research reveals about why the context matters as much, if not more than the content itself. Why you shouldn't ask people for their opinion, but instead ask someone for their advice. How small differences that seem trivial can make a huge impact on human behavior and much more with our guest, Dr. Robert Cialdini. 

The Science of Success continues to grow with, now, more than a million downloads, listeners in over a hundred countries, hitting number one New and Noteworthy and more. I get listener comments and emails all the time asking me, “Matt, how do you organize and remember all these incredible information?” A lot of her listeners are curious about how I keep track of all the incredible knowledge I get from reading hundreds of books, interviewing amazing experts, listening to awesome podcasts, and more. 

Because of that, we’ve created an epic resource just for you, a detailed guide called How to Organize and Remember Everything, and you can get it completely for free by texting the word “smarter” to the number 44222. Again, it's a guide we created called How to Organize and Remember Everything. All you have to do to get it is to visit successpodcast.com and join our email list or text the word “smarter” to the number 44222. Again, that “smarter” to the number 44222. 

In a previous episode we discussed what to do if you don't know what you want to be when you grow up. We looked to the concept that you only have one a true calling. We learn how to become a better big picture thinker. We looked at the superpowers you can develop by being a multipotentialite, how to master rapid learning and cultivate beginner's mind. The fallacy behind the phrase jack of all trades and much more with Emily Wapnick. If you want to learn how you can have it all in your life and career, listen to that episode.

If you love this episode and you want to go deeper into some of Dr. Cialdini's work, be sure to check out our Weapons of Influence series where we go deep on all six key principles of influence, which you can find along with all other links, transcripts and information we’re going to talk about today's show in our show notes. Just go successpodcast.com and hit the show notes button at the top. 

Your support is what drives us and keeps us creating great new content, adding value to the world and interviewing amazing guests every single week. You can become part of our incredible mission and help us build an even better future by becoming one of our patrons on Patreon. If the Science of Success is valuable to you we would love for you to sign up and become one of our patrons, and we offer some awesome bonuses if you sign up as well. Join us today and become a part of our mission to unleash human potential by going to successpodcast.com/patreon. That’s successpodcast.com/patreon.

[0:03:31.8] MB: Today we have another legendary guest on the show, Dr. Robert Cialdini. Robert is the president and CEO of Influence at Work. He’s the multi-best-selling author Influence: The Psychology of Persuasion, and his latest book, Pre-Suasion: A Revolutionary Way to Influence and Persuade. He’s currently a Regent’s Professor Emeritus of Psychology and Marketing at the Arizona State University. Commonly referred to as the Godfather of influence, Robert’s work has been featured around the world with client such as Google, Microsoft, IBM, the Department of Justice and more. 

Bob, welcome to the science of success. 

[0:04:03.0] RC: Thank you, Matt. I’m pleased to be with you and your listeners. 

[0:04:06.8] MB: We’re incredibly excited to have you on here today. I’m sure, many long time listeners will be familiar with you and a lot of your work. I want to focus on your new book, Pre-Suasion. We’ve talked — We’ve done a whole series on the show about the principles of influence and how vital those are. Tell me a little about how did you go from the six principles of influence to the concept of pre-suasion? 

[0:04:32.2] RC: It took me a long time. It was 30 years between the writing of the book influence and pre-suasion, and the truth is I never had an idea big enough to compete with the impact that influence had had. I didn't want to plan to push next to this tree that influence had become. I wanted to wait until I had another seed for a tree, and that didn't arrive until the idea for persuasion. 

Opposed to influence, which covers what best to build into a message to get agreement, pre-suasion describes the process of gaining agreement with a message before it's been sent, and although that may seem like some form of magic, it’s not. It's established science. 

[0:05:21.6] MB: Tell me a little bit more about that idea. How can we get someone to buy into an idea before we’ve even presented it to them? 

[0:05:30.5] RC: There is a key moment that allows a communicator to create a state of mind in recipients that is consistent with the forthcoming message. It's the moment in which we can arrange for others to be attuned to our message before they encounter it. That's a crucial step for maximizing desired change. 

For example, in one study, when researchers approached individuals and asked for help with the marketing survey, only 29% agreed to participate. If the researchers approached the second sample and preceded that request with a simple pre-suasive question, “Do you consider yourself a helpful person?” Now, 77.3% volunteered. Why? Because when they were asked before the request if they were helpful, nearly everyone said yes. Then when the request occurred, most agreed to participate in order to be consistent with the recently activated idea of themselves as helpful people. 

[0:06:40.1] MB: That’s fascinating, finding — Basically, more than doubles the effectiveness by simply asking a question which leverages the commitment consistency tendency. 

[0:06:50.6] RC: Right, and there's a further study that shows that it's not simply getting people to make a commitment publicly. It's getting them to reflect on a particular trait that they might have. In another study, people were asked to try a new soft drink. Somebody walked up to them on the street, handed them a flyer that asked them to try a new soft drink. To do so, they had to give this stranger their email address. Under those circumstances, only 30% were interested in doing that. If at the top of the flyer there was a question, “Do you consider yourself an adventurous person?” Now, 55% gave their email address to a stranger so that they could access something new. What these researchers did was put people in touch with their adventurous side simply by asking the question, and then people behaved in a way that was congruent with that adventurous side. 

[0:08:04.4] MB: I believe you’ve talked about in the past how you used to be a palm reader, and this is similar to the lesson that fortunetellers and palm readers used to get people to sort of agree with what they're about to say. 

[0:08:16.7] RC: Exactly. I learned how to be an amateur palm reader, and I tried using the system in various ways to see how accurate it really was and I found that it wasn't any good at all at describing who people were, what their fortunes were. It was very accurate at getting people to reflect on a particular aspect of themselves, that I could claim I saw in their palm. 

For example, supposed I was reading your palm and I bent back your thumb and I said, “Matt, I can tell from the resistance here that you are very stubborn person. If somebody tries to push you in the direction that you don't want to go you're going to push back.” You might do more than just refuse, you might do the opposite out of resistance and reactants. 

What that will do is send you down a memory shoot of the times when you were, indeed, stubborn and resistant and you will say to me — You’ll hit some instances and you’ll say to me, “Yeah, that's right.” That's who I am.” 

If instead I bent back your thumb, very same thumb, and said, “You know, Matt, I can see that you're actually a flexible individual. You're willing to change your mind if you encounter information to suggest that you've been wrong in the past.” That will send you down another different memory shoot where you will encounter times when you were flexible and you will look up to me from that palm that I'm reading and you'll say, “That's right. That's who I am.” 

I can get you to focus on a particular trait or capacity that you have, and as result, make you more likely to think of yourself as that kind of individual. There's an old saying that; tell me what you're paying attention to and I'll tell you who you are. If you're always watching sports on ESPN, I can tell that you’re a fan. If you're always reading gourmet magazines, I can tell that you’re a foodie by what you're paying attention to. 

Well, with the new behavioral science tells us is that getting you to pay attention to something doesn't just reveal who you are, it makes you who you are in that moment. I can make you a flexible individual. I can make you a stubborn individual by what I focus you on first. 

[0:11:23.0] MB: It's fascinating, and even when you're saying those examples, as you’ve said it, I sort of felt myself almost in a reaction just starting to think about all the time that I've been stubborn. Then when you switched to flexible, I started thinking about, “Oh, yeah. All these times I’ve been flexible,” and then I caught myself and I was like, “Hold on, I'm getting primed to think about these things.” 

[0:11:43.4] RC: Right, and that's the trick that palm readers use, but it's now something that is available to communicators to move us in various directions. We have to be very careful. When we encounter a message, not simply to look inside the message for evidence of the persuasive strategies of the communicator, we have to ask ourselves what happened just before I received that message. 

I’ll give you an example, there was a study done of an online furniture store that specialized in sofas. For half of their visitors to their website they sent them to a landing page that had as its background wallpaper fluffy soft clouds. For the other half of the visitors, they went to a landing page that had small coins, pennies, as the landing page depiction, background depiction. Those people who saw the clouds then rated comfort as more important in buying a sofa than before. They then searched the site for comfort related information and they preferred to purchase more comfortable sofas. 

Those were sent to the background landing page of small coins, pennies, rated cost as more important in their decision of buying a sofa. Search the site for price information and preferred to purchase inexpensive sofas, and when they were asked afterward, “Did those clouds or coins make any difference in your choices?” They laughed. They said, “Of course not. I’m a freestanding entity. I decide based on my personal preferences of who I am and what I want.” They didn’t recognize that the clouds and the coins changed who they were and what they wanted in that moment. 

[0:14:08.8] MB: I think you’ve raised two really, really important point, and I wanted to dig into each of these. One sis this idea that the importance, the notion that the persuasion doesn't necessarily lie just within the message, but rather the context of the message is presented in the things that happened before the message. Then the second thing you just brought up, which I think is vital and really underscores how important, how powerful, and sometimes how insidious this can be, is the idea that people consciously have no awareness of the fact that they're being primed to think these certain ways and make certain decisions based on what they would consider consciously to be completely irrelevant factors. 

[0:14:48.8] RC: Exactly. I’ll give you another example. A study was done in France where they went to a shopping mall and had a very attractive young man walk up to young women who were strolling along through the halls of the shopping mall. He stopped them, gave them a compliment and asked them for their phone number so he could call them for a date later. 

Under most circumstances, his success was dismal, where they were passing various kinds of stories. Only about 13% of the time did he get a phone number, even though he was selected to be very attractive movie star looks kind a guy, but if they were passing one particular kind of shop, his success doubled. It was a flower shop, because flowers are associated with romance and not one of these young men when asked afterwards recognized what had happened to them. 

[0:15:53.0] MB: That reminds me of another example, which I think tell me if this is the same sort of psychological tendency, but I think it was when people were purchasing wine in a wine store, if they put on German music, it was like 70% of the purchases would be German wine. If they put on French music, 70% of the purchases would be French wine, and yet when they asked consumers if the music have any impact on the wine purchase, everyone said that it had no impact on then. 

[0:16:17.7] RC: Exactly. Right. This is a dangerous stick of dynamite that we have now in the idea of pre-suasion. That's why we have to be so ethical about the use of this. We have dynamite. We can people in our direction and they won't even recognize it. We have to be very careful that we take the ethics and their interests into account as communicators. On the recipient side, we also have to be very careful that as recipients of this information we don't dismiss the context in which the information was presented. 

[0:17:05.7] MB: That gets back to the first point I talked about, which I want to dig into a little bit more, the idea that the message itself is not were all the persuasion takes place, and it can take place around the message or before the message. Tell me more about that phenomenon, that notion.

[0:17:20.5] RC: Yeah. Remember the idea from back in the 70s, the medium is the message? This notion that the channel in which you send the message can be a message itself. If you meet somebody face-to-face, versus you call them on the phone or you send them an email, that's a message itself that you've taken the time to meet with them face-to-face rather than send them an email. The message is partially the medium. 

What we've learned since then is that not only is the medium the message, the messenger is the message. Sometimes, simply establishing one's credibility as a communicator, as an honest and informed a broker of information can be enough to be the message. It's often the case that people say yes to something simply because of the credentials of the communicator. There was a sort of alarming study that was done that measured brain activity when people were given communications about a particular economic decision that they could make. 

When it was just sent to them by an unknown communicator, those sectors of their brain associated with cognitive analysis lit up just as you would expect. When they were told that the communicator was a distinguished professor of economics at the University of Chicago, their analysis sectors of their brain shut down, they flat-lined. Instead, another's sector of the brain lit up which had to do with attribution of responsibility for messages. Who is this person essentially? 

The messenger was the message, the context. Before there was even a message sold the audience. There is another way in which we can think of it. The multitude is the message. Not only is the medium the message, or the messenger the message, the multitude is the message. If a lot of other people are doing something, that's an indication that it's the right thing to do before you have even encountered the message.

For, example in the United Kingdom, they have a problem with people who pay their taxes late and they send them message, the tax office, that says, “If you don't pay in a certain time, here will be the consequences,” and they get about 68% of the people responding by paying their taxes after getting that message. 

If instead they say the great majority of UK citizens do pay their taxes on time, now this goes to 73%. If instead they go even further and say, “The great majority of taxpayers in your community pay their taxes on time,” it goes to 79%. Learning what most others are doing is a message itself. All context to the content of the message that is yet to come. 

[0:21:19.7] MB: The word context, that’s a great way to kind of succinctly capture this notion, which is the idea of the context matters as much, or maybe more than content in many cases. 

[0:21:31.5] RC: Often, more than content. 

[0:21:35.6] MB: Are you a professional looking to get a leg up at work or just someone who loves learning new things? Are you looking to do your job better? You want to add some impressive skills to resume? This episode in the Science of Success is sponsored by Skill Share. Skill Share is an online learning community with over 16,000 courses in design, business and more. You can learn everything from logo design, to social media marketing, to street photography. Unlimited access to all of these for a low monthly price and never pay per class again. 

There are actually some really cool courses on here. I’ve recommend several of the courses on implementing the GTD method, getting things done, which if you're not doing that is a really, really highly effective productivity strategy to several different people I work with. I've recently gotten into drawing. There are some awesome looking courses on sketching, ink drawing, doodling and drawing the human figure that I'm really interested in taking. 

Skill Share is giving my listeners a free month of unlimited access all. All you have to do is go to skillshare.com/success and redeem your free month. I definitely recommend checking this out, it’s a really cool website with a ton of awesome and interesting classes. 

In a world where change is one of the only constants, people and businesses must be adaptable. This episode of The Science of Success is sponsored by our partners at That Moment, a new podcast about the pivot that changes everything. Sometimes we recognize the need to seize the moment and change course. Other times, we have no choice but to pivot. 

During these rapidly changing times, pivots can bring uncertainty, fear, and the looming possibility of failure, but can also open doors for discovery, growth, and change. In each episode of That Moment, business leaders and entrepreneurs share their stories of taking risks and finding success at work and in life. From autonomous cars to new sensor technology, the insurance of driving is changing. 

In the latest episode of That Moment, hear about how Allstate is leveraging new technologies to test, learn, and develop more quickly. Then, Naomi Starkman tells her story about walking away from the New Yorker to become a farmer. Why did she make this pivot, and what is she doing now? Find out on the latest episode of That Moment, available wherever you listen to podcasts. 

[0:23:54.0] MB: How can we leverage some of these principles? Let’s think about for those who are operating kind of ethically in a sound way, how can they leverage these principles to influence people in the way that they want to? 

[0:24:08.7] RC: Let's take the workplace as an example. Suppose you're applying for a job and there is a meeting that you have with an evaluator. Sometimes it's a team of evaluators, sometimes just a single person, and you go in and what we've always been taught to say is, “I'm very happy to be here. I want to answer all of your questions that you would have for me. Here’s I'm going to suggest we do.” We also say, “But I’m curious. I have a question for you. Why did you invite me here today? What was it about my resume that was attractive to you?” Here's what they will do, they will begin by focusing on your strengths. The context for the interview will be your strengths. That will be the starting point for the interview. They will search your resume. They'll say, “Well, it's because your credentials are what we want, or it's because your values that you indicated fit with our value statement.” That will be the launching point now. You’ll also be informed about what it is that they think is most important. You’ll be able to build on that. 

I have an acquaintance who claims he's gotten three straight better jobs in a row using this tactic. Okay.  Now let's say you got that job and you've got a new initiative that you want to develop, but you know you need they buy-in of a colleague of yours to send this idea forward. You approach that person, maybe give that individual a draft or a blueprint of your idea and ask for that person's advice. That's a mistake, not to include this individual, and you ask for that person's opinion. I'm sorry. I meant to say a a pin. You ask for that person's opinion. It's a mistake to ask for that person's opinion because when someone is asked for an opinion, that person takes a half step back from you and goes inside intra-specs and separates. Instead, if you change one word pre-suasively and ask for that person's advice rather than opinion, that individual takes a half step toward you psychologically, sees him or herself as a partner in this process. 

The research shows that person will now become more supportive of your idea than if you ask for an opinion. There's a saying; when you ask for someone's advice, you're usually looking for an accomplice. Here’s what the behavioral science says. If you get that advice, you usually get that accomplice, and that's what you want when you want something forward in an organization. 

Okay, and then one last thing. Now let's say you've got a meeting to present your idea and it's got a particular budget and you have figured out the budget so that it will be $75,123 to accomplish your idea, to get it launched, and what you typically do is to reduce that to 75,000. You round it off to $75,000. That's a mistake, because if you say — Research shows, if you say 75,123, people assume that you have done your homework. You have figured this out. You are knowledgeable about the pros and cons of the budget. You've got it down to the dollar. Even though it will be more money by $123, then $75,000 figure, people will be more likely to accept that budget under those circumstances. 

I saw another study recently, remarkable. Back the UK, again, with the tax office. They got this idea, “Hey, let's tell people that the majority of taxpayers pay on time.” They sent one message that said nine out of 10 of the people in your community to pay their taxes on time. For another group, they sent a message that said 88% pay their taxes on time. The 88% message got twice as much tax payments because it was a precise number, rather than a rounded one that seemed like it was pulled out of the air. That's one thing you can do before you even begin, begin with a budget. Put it at the top of your proposal that has a precise number rather than a rounded one. 

[0:29:53.6] MB: It's fascinating and I think it can't be overlooked that the small differences that seem so trivial to someone who’s not consciously applying the principles of influence, the principles of pre-suasion, they seem so irrelevant and yet they make a tremendous impact on human behavior. 

[0:30:12.3] RC: You're precisely right about that, man. I'll tell you something how I decided to write this book, pre-suasion. I had been seeing studies in the research literature suggesting something like this, but I haven't really put it together till one day there was a knock at my door. I answered it to find the man who was asking me to contribute to a cause. After school programs for children in my district whose parents were working, who would have to get child care for them and so on. We would have education opportunities for them after school. 

He didn't show me any credentials to indicate that he was from the school district and I hadn't heard that the school district was initiating such a program, and yet I gave him more money than I would've given to someone from the United Way or the Cancer Society that I normally give. After I closed the door, I remember thinking to myself what just happened here? I realized it wasn't the content of what he said. It was the context. He did something first that made me want to give money to this cause. He brought his seven-year-old daughter with him and was focused on children, and children's issues, and children's needs, and children's challenges. He put me in touch with that side of myself that became top of mind now and made me who I was in that moment, and I thought to myself, “Oh, there's a book here.” 

[0:32:08.4] MB: That’s fascinating, and I think those are some great examples of how just by being a little bit conscious of it by thinking ahead and saying, “How can I set up my environment, or the presentation of the context for this particular piece of information to make it more effective?” There are so many lessons and strategies that can come out of that.

[0:32:29.2] RC: Yeah. I think the way to do it in an ethical fashion is to say to yourself as a communicator,” What is it about my message? What dimension of my message? What feature of it? What aspect of it will make it most wise for people to say yes?” That's what I should put. That concept is what I should put at top of mind in my audience before I send them the message. Something that will cause them to focus on a feature of what I have to offer that makes it wise for them to choose it.” 

If we go back to that furniture store, that online furniture store example. If the best thing about the furniture at this store is the price of it, that's then pennies should be the first thing people encounter. Even though the more comfortable furniture may produce a bigger profit margin for the store, to be ethical they should not put clouds on their background wallpaper. They should put pennies, because their strength is the value, their low-cost. That's where we should send people if we’re going to use this ethically. 

[0:34:06.4] MB: I’d love to look at another angle of the concept of pre-suasion. Is it possible — And what are some ways that we potentially could apply pre-suasion to influencing ourselves? 

[0:34:18.9] RC: Yeah. This is really a good question, because it's what I think I've been able to use it for since I started thinking about this. Here's what I've done. If I have a task that requires me to be very thoughtful, there is a particular image I put at the top of my computer screen that research shows increases the likelihood that people will solve a difficult problem correctly. It's an image of Rodin’s The Thinker. 

Research showed if you give business students, business school students a set of difficult problems and you asked them to solve those problems with a variety of different images, a nature scene and so on, the kind of thing you usually have as your screensaver or your background wallpaper. That's not as successful as if you give them an image of Rodin’s The Thinker. They actually solve 48% more problems correctly. We can do this to ourselves. We can put ourselves in a state of mind that is congruent with the goal of our message. 

There's another study that shows that if you want people to expend a lot of energy in a task, persist at it and be energy driven with this task, show them a picture of a runner winning the race and that will increase their performance on that kind of task. What I do now is depending on the goal I have for a particular task, I choose an image that's congruent with that goal and put it there on the corner of my screen as I perform the task. We can do that.

[0:36:29.1] MB: That’s a great and such a simple strategy to implement that everybody listening could immediately put in place right now to sort of prime themselves with just the smallest thing in their environment to help them move towards whatever they're trying to achieve. 

That said, what is one really simple piece of actionable advice you would give, almost as a form of homework to our listeners for them to implement some of the concepts we’ve talked about today? 

[0:36:55.4] RC: Here’s a very simple thing. Very often, when we want people to move in a particular direction, we want them to change. It requires change. Here's what the research shows. If we ask them for change on a Monday or Tuesday will be more successful than if we asked them on a Thursday or Friday. 

If we asked them for change on the first or second day of the month will be more successful than if we asked them on the last day of the month, or second to the last. Why? Because at the beginning of things, change is in — It's something new. Something has just changed, and change is in the air. 

There's a study, for example, that showed that armed forces personnel here in the United States are often asked to contribute to a retirement plan so that when they retire they will have a good amount of money available to them and they’ve been resistant to that as a rule, except at one time after they have just changed locations to a new base. Then they become significantly more open to the idea of doing something new, of getting away from their old habits and moving to something new. 

If as communicators we are interested in getting change, we can increase the likelihood that people will change in our direction by picking the right time. Once again, the context, rather than the content of our message is vitally important.

[0:38:52.1] RC: Where can people find you and your books online for people who want to do more research and dig in and learn more? 

[0:38:59.6] RC: Yeah, probably the best place is on our website, influenceatwork.com, that's all one word influenceatwork.com, and they can get access to our books, our videos and so on, and opportunities for speaking or consulting, training, those kinds of things are available. 

[0:39:23.5] MB: Bob, thank you so much for coming on the show and sharing all these incredible wisdom. We are huge fans of you and your work and it's truly been an honor to have you on the Science of Success today. 

[0:39:34.5] RC: Thank you, Matt. I enjoyed being with you. It was a good set of questions, I have to say.

[0:39:39.7] MB: Thank you so much for listening to The Science of Success. Listeners like you are why we do this podcast. The emails and stories we receive from listeners around the globe bring us joy and fuel our mission to unleash human potential. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an email. My email is matt@successpodcast.com. That’s matt@sucesspodcast.com. I’d love to hear from you and I read and respond to every listener email.

The greatest compliment you can give us is a referral to a friend either live or online. If you’ve enjoyed this episode, please, leave us an awesome review and subscribe on iTunes, because that helps more and more people discover The Science of Success. I get a ton of listeners asking, “Matt, how do you organize and remember all these information?” Because of that, we’ve created an amazing free guide for all of our listeners. 

You can get it by texting the word “smarter”, that’s “smarter” to the number 44222, or by going to successpodcast.com and joining our email list. If you want to get all these incredible information, links, transcripts, everything we just talked about in this show and much more, be sure to check out our show notes. You can get them at successpodcast.com, just hit the show notes button at the top. 

Lastly, your support is what drives us and keeps us creating great new content, adding value to the world and interviewing amazing guests every single week. If the Science of Success has been valuable to you, we would love if you would become one of our patrons on Patreon and support the show. You can go to successpodcast.com/patreon and support the Science of Success. 

Thanks again, and we’ll see you on the next episode of The Science of Success.


August 10, 2017 /Lace Gilger
Best Of, Influence & Communication
Emilie Wapnick-01.png

Can You Have It All In Career and Life? Learn the Secrets of Multipotentialites with Emilie Wapnick

August 03, 2017 by Lace Gilger in Mind Expansion

In this episode we discuss what to do if you don’t know what you want to be when you grow up, we look at the concept that you only have one true calling, we learn how to become a better big picture thinkers, we look at the super-powers you can develop by being a “multi-potential- ite ,” how to master rapid learning and cultivate beginners mind, the fallacy behind the phrase “jack of all trades,” and much more with Emilie Wapnick.

Emilie is a speaker, career coach, founder of the popular blog Puttylike, and author of the book How To Be Everything: A Guide for those who still don't know what they want to be when they grow up. Her TED talk has been 3.7 million times and translated into over 36 languages. Her work has been featured in Fast Company, Forbes, Lifehacker, and more.

  • How Emilie’s diverse interests and passions lead her down the path of creating a community of people who wanted to do more than just focus on one thing in their lives

  • What does it mean to be “puttylike”

  • Who are Multi-potential-ites and what makes them so interesting and powerful?

  • Do you have a destiny, one true calling?

  • How the industrial revolution shaped our language and understanding of “what you do” being who you are (and why that’s wrong)

  • The idea that there is one specific thing you should master is a socially reinforced illusion & narrative

  • Do you have to focus on one thing to be able to be successful?

  • The assumption that you can either be a master of one thing or a jack of all trades is fundamentally flawed

  • There are non-linear and multi-connected and multi-faceted domains of knowledge that multi-potential-ites thrive in

  • The diminishing returns and 80/20 principle behind mastering knowledge in different domains

  • The Superpowers of Multipotentialites

  • Idea Syntehsis

    1. Rapid Learning (and passion)

    2. Adaptability

    3. Big Picture Thinking

    4. Relating and translating

  • How to cultivate the ability to be a better big picture thinker

  • Pattern recognition underpins many of these super-powers

  • How to master rapid learning and cultivate beginners mind

  • The power of exploring other fields and domains and how that can bring back new knowledge to the field you’re an expert in

  • The 4 common approaches that multi-potentialities use to succeed financially in today’s world

  • The “group hug” approach - combining all your interests into one thing

    1. The “slash” approach - creating separate and distinct revenue streams that you focus on fractionally

    2. The “Einstein” approach - find a job that supports your true passion

    3. The “Phoenix” approach - diving deep into a field, then pivoting out into something completely else

  • What you do for money isn’t necessarily more valuable than the other things you do in your life

  • Failure Celebration Week and taking the stigma away from failure

  • If you had 10 lives what would you want to be in each of them?

  • How to cultivate the variety you need in your life and career

  • The importance of getting everything out of your head and onto paper

  • And much more!

Thank you so much for listening!

Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions on how to do that).

This Episode of The Science of Success is brought to you by our partners, That Moment Podcast. That Moment explores the pivot that changes everything: moments that open doors for discovery and growth, but also bring the looming possibility of failure. Each show features different leaders and innovators sharing their stories of taking risks in business and in life. That Moment is produced by Pivotal, who believes when change is the only constant, people and businesses must be built to adapt. Get the details of their first episode "It Was Essentially Disrupting Ourselves" here and check them out on iTunes, Google Play, and Soundcloud.

SHOW NOTES, LINKS, & RESEARCH

  • [Article] Are you a scanner personality? Maybe all you need is a good enough job. By Douglas Eby

  • [Blog Post] Failure Celebration Week Begins! #failweek By Emilie Wapnick

  • [Website] Marketing for Hippies

  • [Book Site] How to Be Everything by Emilie Wapnick

  • [Website] Puttylike

EPISODE TRANSCRIPT


[00:00:06.4] ANNOUNCER: Welcome to The Science of Success with your host, Matt Bodnar.

[INTRODUCTION]

[0:00:12.6] MB: Welcome to The Science of Success. I’m your host, Matt Bodnar. I’m an entrepreneur and investor in Nashville, Tennessee and I’m obsessed with the mindset of success and the psychology of performance. I’ve read hundreds of books, conducted countless hours of research and study and I am going to take you on a journey into the human mind and what makes peak performers tick with the focus on always having our discussion rooted in psychological research and scientific fact, not opinion.

In this episode we discuss what to do if you don't know what you want to be when you grow. We look at the concept that you only have one true calling. We learn how to become a better big picture thinker. We look at the superpowers you can develop by becoming a multipotentialite. We talk about how to master rapid learning and cultivate beginner’s mind. The fallacy behind the phrase the jack of all trades and much more with Emilie Wapnick. 

The Science of Success continues to grow with, now, more than a million downloads, listeners in over a hundred countries, hitting number one New and Noteworthy and more. I get listener comments and emails all the time ask me, “Matt, how do you organize and remember all these incredible information?” 

A lot of her listeners are curious about how I keep track of all the incredible knowledge I get from reading hundreds of books, interviewing amazing experts, listening to awesome podcasts, and more. Because of that, we’ve created an epic resource just for you, a detailed guide called How to Organize and Remember Everything, and you can get it completely for free by texting the word “smarter” to the number 44222. Again, it's a guide we created called How to Organize and Remember Everything. All you have to do to get it is to visit successpodcast.com and join our email list or text the word “smarter” to the number 44222. Again, that’s “smarter” to the number 44222. 


In a previous episode we discussed emotional agility and how you can cultivate it. Discovered that beneath your emotions are the signposts of the things that you value most, learn how to make space for motions and abrasive a willingness to experience difficult emotions. We talked about why it's vital to understand the distinction that emotions are meaningful but not always correct. We talked about how you can piggyback your habits to create very powerful strategies to live more aligned with your values and much more with Dr. Susan David. If you want to uncover the incredible truths hidden behind your emotions, listen to that episode. 

Lastly, if you want to get all the awesome information, links, transcripts, everything we’re going to talk about this episode and much more be sure to check out or show notes. Just go to successpodcast.com and hit the show notes button at the top. 

[INTERVIEW]

[0:02:58.6] MB: Today, we have another fascinating doesn't show, Emilie Wapnick. Emily is a speaker, career coach, found her of the popular blog, Puttylike and author of the book How to Be Everything: A Guide for Those Who (Still) Don’t Know What They Want to Be When They Grow Up. Her Ted Talk has been viewed more than 3.7 million times, translated into over 36 languages. Her work has been featured in Fast Company, Forbes, Life Hacker and many more places. 

Emily, welcome to the Science of Success. 

[0:03:28.0] EW: Thanks so much for having me. I’m man excited to be here. 

[0:03:30.7] MB: We’re very excited to have you on here today. For listeners who may not be familiar with you and some of the work you do, tell us your story and how you got started on this journey. 

[0:03:41.2] EW: Sure. Growing up, I had a lot of different interests. I played guitar and sang in a band. I was into various artistic mediums. I like English, kind of build websites, stumped around a lot. Actually, I went to law school, I’ve got 2 law degrees. I'm not listing all these things up to brag. It’s more to say that I was very confused and that I was very curious and had a lot of different interests. 

Looking back, I see how this enriched my life and how I picked up all kinds of amazing skills all over the place, but at the time it really caused me a lot of anxiety and I didn't really understand what was going on or why I couldn't stick with one thing. I worried a lot about my career and what I was going to end up doing and being and how I would ever stick with one job forever. 

In my mid-20s I had this moment where I kind of made the choice to stop fighting this impulse, to stop fighting my desire to do and be and learn about many different things and to instead say, “Okay. This is how I’m wired. I’m going to try and figure out how to make it work, practically speaking.” 

I started blogging and I started sharing my ideas and learning from other people who are doing many different things. How they were making it work, financially speaking, and sharing what I was learning and I had this idea like maybe I can create a community of people who don't want to just do one thing and we can figure this out together. That was in 2010. I've been at that for a while now. It has turned into a few different things. Yeah, that’s kind of my story in a nutshell. 

[0:05:27.2] MB: Tell me about that community that you created. I’m assuming that’s Puttylike. 

[0:05:33.0] EW: It is. 

[0:05:33.0] MB: What exactly does it mean to be Puttylike? 

[0:05:36.6] EW: Yeah. To be Puttylike means to be malleable, flexible, adaptable. I kind of like used the metaphor of putty, which changes shape. It’s malleable. The other word that I use a lot is multipotentialite, which is kind of my word for someone like this. I coined the term. There are other terms that people use to kind of connote the same idea, like polymath, or generalist, or Renaissance person, but I use multipotentialite or multipod for short sometimes. 

Yeah, it just means that you’re curious about a number of unrelated subjects and you don't necessarily feel like you have one true calling in life. Maybe there's a lot of different things that you want to do or try or experience. Yeah, unlike, say, a polymath, who is someone who’s very accomplished in multiple disciplines. Being a multipotentialite is really about being curious and just wanting to explore. 

[0:06:37.9] MB: That word is definitely a mouth-one. When I was reading up on you and doing some of the research before the shows, I was like multipotenta — I have a little bit of mouth dyslexia. That threw me for a loop. 

[0:06:49.4] EW: You can split it up into three parts, and that helps a little bit to go like multi-potential-lite.

[0:06:55.5] MB: Got it. No. I like the term. I think once you contextualize it and say, it's kind of the same thing as a Renaissance person or a polymath. It's someone with a lot of diverse interests that likes to tinker around and explore all kinds of unique and different things, essential. 

[0:07:14.2] EW: Yeah. Exactly. It actually comes from the word multi-potentiality, which is a term in psychology used to refer to people who display aptitudes across multiple disciplines. It’s kind of a play on that. 

[0:07:25.0] MB: Awesome. Tell me about — One of the age-old questions that people always get asked when they’re growing and even the age — As you’ve shown in your Ted Talk, age of 3, 5, etc., what are some of the dangers of asking somebody, “What do you want to be when you grow up?” 

[0:07:42.8] EW: Yeah. It's funny when you get asked this question as a little kid. It’s seen as like this fun, innocent little game, like the kid will be like, “Oh, I want to be a dinosaur when I grow up,” and everyone will be like, “Oh, that’s so cute.” 

As we get older, this question gets asked of you again and again and it gets to be like a more serious question and people expect like a real practical answer. One of the problems with this question is that you can't really answer it with five or six different things. Especially as you get older, people will kind of be like, “Okay. But, no. You have to choose.” You start to learn that you need to kind of narrow things down and pick one of your interest and kind of deny all of your other passions and let them go. 

That actually isn’t true. If you look around at the world and you look at successful people, really prominent cultural figures, people in your community, you’ll see that a lot of people do multiple things and are actually really good at multiple things. We grow with this idea that you need to specialize. You need to really just narrow-in on the one thing, like your destiny. It's almost a romantic notion. 

[0:08:55.6] MB: I definitely self-identify with this sort of multipotentialite idea, because even in my bio I’ve described myself as an investor and an accident podcaster. Those two things in and of themselves are very kind of disparate and not necessarily connected. There's deep things that sort of connect them once you understand how and why, but I definitely struggle with even answering the fundamental question which I’m sure you talk about as well, it’s the idea of what do you for a living. That caters to this sort of specialist understanding of the world. When in reality, I do a lot of different things and that they’re very diverse and some ways connected and some ways totally disconnected. 

[0:09:37.1] EW: Yeah, for sure. I think that we’re really encouraged in our culture to kind of identify with what we do for money. Whatever that thing is that is what you are, that is who you are, and that can be really inaccurate and also really hard to explain if you derive income from a number of different sources.

[0:10:00.4] MB: Tell me more about this idea that the social narrative that often gets reinforced, that we have this destiny, this one true calling. How do people get misled by that and what can we do to combat against that? 

[0:10:15.7] EW: It’s everywhere. It’s in our school systems. We’re asked to do a major. We hear things about not being a quitter and jack of all trades, master of none, and it's just like really in our vocabulary. The funny thing is it actually is a very — It very much comes from a specific time in history, so it really stems from at least the modern version of it. It stems from the Industrial Revolution, because back then we all had to be a cog in the system and that is how industry flourished. Through globalization, that model was brought to our school systems. We think of it as this kind of innate thing, but really it's social, it's historical and it's everywhere. It’s quite ubiquitous. 

In terms of combating that, I think just kind of realizing that it isn't like some sort of natural state. It's culturally based. There other times throughout history when the opposite was the ideal. Like during the Renaissance period, for example, you wanted to develop your mind in all areas. Those were the people that everyone looked up to. 

Also, I think, realizing that if you have many different passions and curiosities, there's something wrong with you, Actually, there a lot of other people that are like this who are making it work. I think that goes a long way to help kind of combat this. 

[0:11:43.5] MB: I want to attack this from a different angle a little bit, and I’m curious what your thoughts are, because anybody who listen to this is either thinking this or has heard this if they are a multipotentialite. The idea that deep focus is necessary to be successful and that people who have very different and sort of maybe disconnected interests just lack focus and they’re sort of drifting around without clarity in their lives. Tell me about how do you respond to someone who says you have to be focus specialist in order to succeed. 

[0:12:17.3] EW: I think there's a little bit of a confusion or a misconception there, which I think multipotentialites are actually very good at focusing. When we’re into something, we go quite deep and we kind of dive in and we learn really fast because we’re just so passionate about it. I think that this is where people confuse kind of multipotentialites with ADHD. It maybe looks the outside world like we’re unfocused, but really we are quite focused. We just have a lot of different interests. 

Also, you might find a multipotentialite who goes really deep, like spends their entire career going into one field. If that field is very multifaceted. Maybe it's the field like urban planning, or sustainable development where there are so many different areas that you need to understand just to work in that field. We don't look at that person and say, “Multipotentialite.” We say, “Oh, specialists.” Actually, they're using a lot of different skills in their work. 

What I find when I look around at the world, and I’ve spent a lot of time talking with successful multipotentialites, that they tend to be quite focused and they tend to even be experts. I think we assume that you can either be really good at one thing or you're just totally terrible at everything. Actually, there's a huge middle ground there. It is entirely possible to be very good at several things.

[0:13:48.2] MB: What a great distinction. You’re right. The language we use around this almost precludes the understanding of it from that perspective, which is this jack of all trades, master of none. In reality, people are so unique and different that it’s entirely possible to be a deep expert in several different things at the same time. I feel like we often fall prey to the presumption that just because you have varied things you're interested, it's not possible for you to be well-versed in several of them. 

[0:14:21.4] EW: Yeah. For sure. I think people look at it in this theoretical mathematical way, like if you spend 10,000 hours on this, but you only spends 2,500 — Whatever, hours on something else, like you’re going to be more skilled at this. Actually, it doesn't really work that. People are combining their skillsets and their interests and we’re creating new things at the intersections and we’re integrating our ideas and connecting them. It's not this linear thing. Technical skill isn't all that matters. Sometimes it's about creativity and innovation and what you do differently as supposed to just being the world-class or technically speaking. 

[0:15:07.3] MB: I think that really segues into what you’ve talked and written these super powers that multipotentialites have. Before we dip into that, another thing that that just kind of brought to mind for me is the idea and the interrelationship between the 80-20 principle in the concept of diminishing returns, which is if you can kind of step into an area, a domain of knowledge that interest you and you can get that 20% of knowledge that carries 80% of the freight for understanding and connecting and working with those ideas, there is massive diminishing returns to spending the other — Mastering the other 80% of that information that you're only going to get an additional sort of 20% of leverage out of.

[0:15:50.1] EW: Yeah. That’s a really good point. That makes me think of Tim Ferriss, and he talks a lot about how you can become world-class, if that is your goal in a much quicker time frame than people think. He is someone who goes very deep, but he also has a lot of different skills and he’s done a ton of different things. 

[0:16:12.0] MB: Let’s dig in to those super powers now. Tell me about what are some of the positives or the upsides, as you call them, super powers, that multipotentialites have and that they can leverage to succeed. 

[0:16:25.5] EW: Yeah. I go through five in the book, and I'm sure that there are others, but the five that I go through are idea synthesis. Taking two ideas or subjects that don't normally go together and creating something new at the intersection. We tend to be really good at kind of connecting those dots because we have all these different backgrounds. 

One of the examples that your listeners might be familiar with, in Steve Jobs' commencement speech at Stanford he talks about how he dropped out of college and then he sat in on calligraphy class. Just one random calligraphy class, but that class became the inspiration for the beautiful typeface of the Apple Computer years later. There's an example of kind of mushing two things together that don't normally go together and creating something new and unique. 

The second one is rapid learning, and that just means we are so used to being beginners and jumping into new things that it becomes kind of second nature to us and we’re used to stepping out of our comfort zones and kind of diving in and getting past those early sticking points because we’ve done it some many times. We also tend to be really passionate about things we become interested in. Like I mentioned earlier, we really dive in and learn all that we can in a short timeframe. 

The third one is adaptability. We can kind of take on different roles and perform different kind of tasks depending on what's required, depending on the market even. If you’ve got a variety of different skills and things kind of dry up in one area, you can lean on those other skills. We’re quite adaptable. We’re kind of good at kind of taking new challenges, taking on new challenges and using our old skills and build on them to pick up new skills. That’s a huge asset in an economy that is changing so quickly. 

The fourth one go into I believe is big picture thinking. We tend to be kind of the ones seeing the big picture. We have these big ideas. There is a huge overlap between multipotentialites and entrepreneurs and I think this is why we sort of have this idea of how things could be because we see how everything is linked up and we can spot kind of these bigger systematic problems. Multipotentialites tend to be passionate visionaries a lot of the time. 

Then — What was my last one? Yeah, relating and translating. We’re really fascinated by people, all kinds of different people. We love learning about different things and we’re really good at relating to people in different fields both because we’re interested and because we might have a background in all those different things. You can usually find something to talk about with someone if you're really curious. We’re also very good at translating between people. 

If you're working with a big interdisciplinary or multidisciplinary team and you’ve got designers over here talking one language and kind of the tech people, programmers over here talking another language. If you understand both worlds, because you may be experienced both or you have skills in both areas, you can kind of help each team understand what the other one is saying and you can bring that bigger vision to life. 

[0:19:52.0] MB: I’d love to dig into to some of these and talk a little bit more. Tell me about — One of the ones that fascinates me is big picture thinking. For somebody who’d listening, how can we cultivate the ability to be better big picture thinkers and why is that such an important skillset? 

[0:20:10.5] EW: Yeah. I think it’s about the ability to kind of zoom out and see problems more holistically and to kind of — Pattern recognition is a big one, I think, for a lot of these superpowers. I think just like paying attention. Again, I feel like I've been asked how do you come up with an idea for a business, but paying attention to the problems and to what's going on and how it's affecting different people and how you can help and kind of learning to zoom out to see the broader context of what's going on. I’m not sure if that’s very helpful, but I’m trying to think if there are specific skills. I think it’s just a matter of practice and just learning to notice things and to spot those connections and those patterns. 

[0:20:57.6] MB: Specifically, in the bucket of idea synthesis, the famous kind of story about Steve Jobs and calligraphy. There are so many unconnected or interconnected things that if we experiment in  different fields of study or different areas of knowledge, we can often draw these connections and bring things together that may not have been initially linked or create these whole new opportunities. 

Another story that — We had some previous guests, Art Markman and Bob Duke who came in and talked about the decoration of the Dyson vacuum cleaner. The founder went to a lumber mill and saw how they were sucking up all the sawdust and said, “Hey, that's really interesting technology. I wonder what other applications of that may be.” Eventually, decided to turn into a vacuum cleaner and because a very successful company. 

There’s all of these really interesting ways that Steve Jobs says, “You can’t always know looking forward, how the various pieces of knowledge the you pickup are going to connect.” Looking backwards, it's makes a lot of sense. 

[0:22:02.5] EW: Yeah. I think that’s comforting to think about because a lot of the times, when we lose interest in a field, we might be like, “Oh, well. That was a waste of time and maybe money,” but you never know how that knowledge is going to come back around and where you might apply it. 

[0:22:17.7] MB: In a world where change is one of the only constants, people and businesses must be adaptable. This episode of The Science of Success is sponsored by our partners at That Moment, a new podcast about the pivot that changes everything. Sometimes we recognize the need to seize the moment and change course. Other times, we have no choice but to pivot. 

During these rapidly changing times, pivots can bring uncertainty, fear, and the looming possibility of failure, but can also open doors for discovery, growth, and change. In each episode of That Moment, business leaders and entrepreneurs share their stories of taking risks and finding success at work and in life. From autonomous cars to new sensor technology, the insurance of driving is changing. 

In the latest episode of That Moment, hear about how Allstate is leveraging new technologies to test, learn, and develop more quickly. Then, Naomi Starkman tells her story about walking away from the New Yorker to become a farmer. Why did she make this pivot, and what is she doing now? Find out on the latest episode of That Moment, available wherever you listen to podcasts. 

[0:23:24.6] MB: Talk to me more about this, the idea of rapid learning and adaptability and how can somebody who’s listening that maybe isn't a multipotentialite or even those who are, how can they master this skill of rapid learning and cultivate it more effectively? 

[0:23:41.4] EW: Again, I think that it's practice. I think that it’s really about getting comfortable with that early learning curve where you just feel really awkward and incompetent and realizing that that is the first stage to being like kind of good and being better and then eventually mastering it. Just doing that again and again and again and it's pretty uncomfortable, I think a lot of people don't want to do it. If you're interested in something and you've got this curiosity, it can help you kind of — Can push you to do that. 

I really think it's just practice. There are kinds of techniques out there to learn faster, but I think that having the passion. For me, anyway, that is what has fueled my learning and if I'm not passionate about something, I have a much harder time learning it. 

[0:24:32.3] MB: In many ways, it’s almost like the idea of cultivating beginner’s mind again and again when you're rapidly transitioning between different areas of knowledge, you're having to cultivate the skillsets and the abilities to start from scratch and say, “Okay. What are the big pieces I need to master first so that I can kind of, again, going back to almost that 80-20 thing again? How can I master the big chunks of knowledge that are the easiest to pick up that are going to give me most of the heavy lifting to really start to understand how the pieces fit together in this particular world?” 

[0:25:07.1] EW: I think you’ll also find that as you acquire more skills and dive into more things, it gets easier, because you start to see, “Oh, this thing here is kind of like that other thing that I did.” You’re not really starting from zero. 

[0:25:20.8] MB: Tell me about — For somebody who’s listening that is some more of a — What’s the opposite or sort of a specialist? Is that what you could call somebody? 

[0:25:29.9] EW: That’s the easiest way to frame it. It’s a little bit challenging though, because multipotentialites can sometimes look like specialists, the outside, and really they’ve got like a project, like a business, or like I said, they’re working in an interdisciplinary field. They’re using a lot of different skills, but to the outside they looks like they're specializing. Yeah, I guess it's someone who really just has one focus and isn't interested in many other things and isn't particularly curious and just really likes going deep in one area and is pretty content with that. 

[0:26:08.0] MB: I guess what I'm trying to draw out is, is for people who are listening that aren’t multipotentilites, what lessons can they draw from multipotentialites that might help them in whatever field they're really going deep on? 

[0:26:23.0] EW: I think that exploring other things outside of your main works can be really beneficial. It can give you new ideas. It can kind of make your work stand out and make it a little bit more unique. It can also provide a nice break, which is good for energy levels. I do think that specialists and multipotentialites make really good teams, because you’ve got someone who's kind of scanning the horizon and bringing in different ideas and then you’ve got another person who's implementing and going really deep. I think they both have value. 

[0:26:57.2] MB: I think there's two breakpoints there. One of them is this idea that just dabbling in something else, another field of knowledge, can help you bring back some really interesting lessons that you can cross-apply to your primary domain of expertise. The second one which is something we haven't really necessarily touched on but has underpinned most of the conversations is the idea that being either sort of a specialist or a multipotentialite, no one is better than the other. In fact, it’s really that they both very mutually complementary and when you can put these things together, figuring out do you lean more towards multipotentiality or do you lean more towards specialization and find people who complement your skillset so you can really create a situation where one plus one doesn't necessarily equal two when you're combining forces like that. 

[0:27:47.6] EW: Right. Yeah. 

[0:27:49.1] MB: One of the other topics that you’ve talked about and written about is how can a multipotentialite I be financially successful in today’s world and what are some of the strategies that they can use, because our economic structures in many ways are geared more towards rewarding specialization? What are some of the specific strategies that multipotentialites can use to really succeed financially in today's world? 

[0:28:17.0] EW: Yeah. This was the main question I wanted to answer when I started researching and working on my new book, and what I did was I interviewed about 50 multipotentialites who self-describe as being both happy and financially comfortable and then I sent out a couple of surveys and I got a few thousand replies to those. I had a lot of data to work with. I wanted to know how multipotentialites make a living. What I found is that there's no Holy Grail career. I guess it’s not that surprising, but there’s no one job that works for every multipotentialite, and I was meeting people in all different fields, doing all kinds of different work. 

What I was able to do is I realized that there are kind of these four work models, these four commonly used work models that multipotentialites use. Before I go into the four, I want to just point out that it is entirely possible to be a hybrid, and I never like to tell people to just choose one thing, especially not my audience. You can mix and match these. You can customize this stuff. I did find that there are kind of these four approaches. The first one is what I call the group hug approach, and this is where you combine your interests in one multifaceted job or business. Maybe you work at a company that maybe it's a smaller company where you get to kind of step out of your job description a little bit and propose different project and ideas and wear many different hats, Maybe you're working in an interdisciplinary field where you're integrating your various interests and skills just to kind of work in that area. Maybe you’re running a business, because running a business means wearing a lot of different hats especially at the beginning. There's so much that goes into it. There's product development, customer service, legal, finance, all these stuff. That's one approach. 

The second commonly used work model is the /approach, and this is where instead of combining your interest, you’ve got a few separate distinct revenue streams that you kind of flip between over the course of a week or a month. This is someone who is a program/teachers/stand-up comedian. They’ve got these very discreet jobs or businesses, these part-time things that they do. The people that I've spoken to who use this work model, they tell me that part-time is kind of the dream. They love each of their different jobs for different reasons, but wouldn't want to do anyone of them full-time. This is a way to stick with a few different things and to still get that variety, because that’s the piece that’s really missing in a lot of conventional career advice, the need for variety which is huge for multipotentialites. 

The third commonly used work model is the Einstein approach, and I called it that because Albert Einstein worked at the patent office for several years who is basically employed by the government. He had this very stable day job that took care of his financial needs, and then he explored his theories on the side. 

This is what author Barbara Sher refers to as a good enough job, is where you have a job or even one narrow lucrative business that will do it, where it pays the bills and then it also leaves you with enough free time and energy to pursue your many passions on the side. This is someone — I interviewed a guy for the book named Charlie Harper who is an IT director by day, just straight up 9 to 5, and then he leaves the office and he goes to musical theater practice or acapella practice and on the weekend he builds furniture and he just recently built a boat. 

The beauty about this approach is that you don't have to worry about monetizing all of your little interest and everything that you become interested in because we’re very curious. That can really take the pressure off. It doesn't work for everybody, but for some people the Einstein approach is a really good fit. 

Then we’ve got the fourth commonly used work model, the Phoenix approach. This is because if you think of a Phoenix, kind of lives this glorious life and at the end they are up in flames and are reborn from the ashes. This is someone who dives into a field, builds a career, and kind of when they feel like they have gotten their feel, they kind of, “Yeah. I’ve got this. I’m ready for a new adventure.” They transition and begin a new career in a totally new field and kind of moves through their passion in a sequential way, so one after the next after the next often with several years between each switch as opposed to maybe a couple of hours as with someone using the /approach.

[0:33:17.5] MB: It’s so interesting and I find it fascinating that you’ve interviewed all of these different people to pull up this knowledge, because I still — It's so socially conditioned that focus is good and distraction or having lots of little things going on is bad, that I keep sort of circling back to this question or fear of doubt of like, “But what about the fact that if I just focused on something I could be more successful?” 

[0:33:46.2] EW: Right. You could be, but if you're multipotentialite, at some point you might become bored and you might feel like you're not actually being challenged very much and you’re just doing the same thing again and again and again. 

[0:33:56.4] MB: I think Tony Robins said that success without fulfillment is the ultimate failure. 

[0:34:02.0] EW: There you go. 

[0:34:03.9] MB: Another good example that even in just the naming of that approach, the Einstein approach. If you look at somebody like Einstein, tremendously successful individual and live on in the history books for millennia probably. He was somebody who his income was divorced from what he actually did. 

[0:34:25.4] EW: Yeah, for sure. That’s the thing. We have this idea that what we do for money is more valuable than the other things that we do in our lives and profitability does not necessarily equal value. There are a lot of other rewards to engaging with our interests. Personal development and acquiring other skills and just enjoyments and connecting with other people, there’s a lot of things that we can get out of something even if it isn't paying the bills. It's okay to kind of separate the money from the meaning and the variety as long as you have all those elements in your life. 

[0:35:10.1] MB: I think that echoes in many ways some of the same lessons that Tim Ferriss talks about in The 4-Hour Workweek, which is the idea of get a business and get it where it can support you so that you can go do whatever you want to do. 

[0:35:21.8] EW: Yeah. I would say that that book really defines the Einstein approach with a self-employment slant to it, so kind of that good enough business where you’ve got. It’s paying the bills, you’re working as little as possible for it to support you and you really define your financial goals. Then you have all of these free time to go explore and to do all these amazing things. 

[0:35:47.7] MB: One of the other topics the you’ve written about, it's not directly related to what we’ve been going in, but I think it's very relevant to a lot of this, which is the idea of celebrating our failures. Can you tell me a little bit about the concept and what that means to you? 

[0:36:01.9] EW: Yeah. Actually, a few years back we did this thing called failure celebration week on Puttylike, and the idea was to just kind of take the stigma out of failure, because we all have to try things and “fail sometimes” to learn. Often, what looks like failure is really just feedback, that's what people say and is just the sign, “Okay. Maybe I need to shift my approach and try something else,” and it's really a necessary step on the way to learning. 

For failure celebration week we all kind of shared — People wrote different blog posts about their spectacular failures and often they were what led them to where they are now. They were just an integral part of their ultimate success. It was cool too. We had people using the #failweek and they were like, “Oh, I was doing the dishes and I got water all over my dress shirt, #failweek.” We’d be like, “Yey! Way to go,” and just to kind of take that stigma out of it and to be like, “Everyone fails all the time and it's okay and it's necessary.” 

[0:37:12.2] MB: It’s a great point. One of the things that we’ve talked previously on the shows is this idea that, as Charlie Monger said, who, again, is somebody that I’m a huge a fan of. We talk about him all the time here. He said that you only need to get rich once. If you think about that, what it means is you can fail a ton of time, but if you just succeed one time, that’s all that matters. If you just hit it. If you just hit a home run once in the financial sense, that’s it. Then you’ve made it. 

We're so evolutionarily programmed in our biology and our minds are structured in a way that we want to avoid and minimize failure because of all the social repercussions and everything else. When it today’s society, today’s world, in almost every instance, it just doesn't really matter. In fact, fear of failure over a longer time horizon is actually much much worse for you than trying and failing at a bunch of different projects. 

[0:38:14.6] EW: Yeah, absolutely. You can't hit that one win if you're not going to fail a bunch first. I do think it's quite true that if you look at a lot of really successful people, they have a string of failures before they kind of figure out what works. 

[0:38:34.7] MB: What advice would you have for somebody who's listening that still doesn't know “what they want to be when they grow up”?

[0:38:42.2] EW: Well, I would say get a piece of paper out and start writing down all of your interests and passions and skills and getting it all out on paper. When I do this exercise with people in workshops and whatever, I always tell them like, “If you’re becoming interested in something and even if you’re not that good at it yet, write it down. Get your interests on there too. If you're not sure whether to include something, included it. Just get everything out on paper.” 

From there you can starts taking a look at what kind of work model would be a good fit for you and what that might look like. If you're thinking that the group hug approach, it sounds really nice to kind of combine your interest. What goes well together? Could you bring knowledge from one area of interest to an audience related to another interest of yours? 

There’s a guy who has a really neat business called Marketing for Hippies, and he’s got background both in marketing world and in the kind of green holistic nonprofit world. He takes marketing principles and translates it into a language that his audience can relate to, because typically marketing principles do not appeal to the hippie audience. 

There something like that for you. Can you bridge a gap between two things that don't normally go together? Is there a field that exists out there that is kind of an amalgamation of several of your interests? When it comes to the other work models for the /approach, you might think like which one of these skills can I monetize and what would that look like if I paired three of these together, and maybe picking three different ones just to kind of change it up so you’re not doing the same thing all the time just to get that variety. 

For the Einstein approach, you may think like, “What is the “practical interest” on this page? If I were to show this to a regular career counselor, what they say? What would they tell me to do?” That's often a good way to start thinking about some good enough jobs or you can do kind of the Tim Ferriss approach and be like, “Which one of these skills is the most lucrative? Which could I turn into a really profitable business even if it's super narrow?” 

With the Phoenix approach, my favorite exercise for that is to pretend you've got 10 lives and to just make a list of what you would be in each of those lives, and that's a really cool way to start thinking about if I want to have one career for 6 to 10, I can you do that and then switch to something else, and here’s what that might look like.

[0:41:23.5] MB: That's a great questions. I love questions that pull you out of your own ego and kind of the things you used to distract yourself and talk yourself out of doing things and really give you clarity about where you want to go, and that's a great example of, “Okay. If I didn't have all the social and emotional baggage that’s telling me that I need to do X, what would I do with 10 different lives?” That's a great way to kind of break through some of that and really get clarity about the opportunities the you want to pursue. 

[0:41:54.4] EW: Yeah. I think that the main issue here is that variety is not considered — I mean it’s not just a priority in a lot of conditional career models. If you know you're multipotentialite or you think you might be one, then variety is really important to you. You need to kind of figure out how you’re going to get that variety, and that's what I really like about these work models is I found that this was what people were using to get the variety they need in their lives and in their careers. I think just keeping that in mind that you don't need to choose one thing. You can have variety and also have the financial stability at the same time. 

[0:42:38.5] MB: What one piece of actionable advice or kind of homework you would give to a listener who wants to concretely implement some of the things we’ve talked about today? 

[0:42:50.2] EW: I think that the exercises that I just went through is a really good one. I think it's really important to get everything out of your head and on to the page. Just something visual that you can see, you move things around because it can be a little smooshie if it's just ideas in your head. I think, yeah, just kind of thinking about your different backgrounds and where things have led you and maybe some of the different skills that you've acquired and have implemented, laterally, in other fields and just taking stock of all of the things that you know and all of the things that you've learned and all of the things you're curious about and how that diversity has really enhanced your life and maybe getting a little bit clear on that and journaling a little bit on that can help. 

[0:43:38.2] MB: For listeners who want to follow you and learn more, where can people find you and your blog and your book online? 

[0:43:46.3] EW: Yeah, they can learn more about the book at howtobeeverything.com and if they want to swing by the community, check out the blog. That can be found at puttylike.com.

[0:43:59.5] MB: Awesome. Emilie, thank you so much for coming on the show and sharing all your wisdom. As a multipotentialite myself, this has been really interesting and a lot of these has resonated with me personally. Thank you for sharing all of your knowledge with me. 

[0:44:15.5] EW: Great. Thanks so much for having me, Matt. 

[END OF INTERVIEW]

[0:44:17.6] MB: Thank you so much for listening to The Science of Success. Listeners like you are why we do this podcast. The emails and stories we receive from listeners around the globe bring us joy and fuel our mission to unleash human potential. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an email. My email is matt@successpodcast.com. That’s matt@sucesspodcast.com. I’d love to hear from you and I read and respond to every listener email.

The greatest compliment you can give us is a referral to a friend either live or online. If you’ve enjoyed this episode, please, leave us an awesome review and subscribe on iTunes, because that helps more and more people discover The Science of Success. 
	
I get a ton of listeners asking, “Matt, how do you organize and remember all these information?” Because of that, we’ve created an amazing free guide for all of our listeners. You can get it by texting the word “smarter”, that’s “smarter” to the number 44222, or by going to successpodcast.com, that’s successpodcast.com and joining our email list. If you want to get all these incredible information, links, transcripts, everything we just talked about in this show and much more, be sure to check out our show notes. Just go to successpodcast.com and hit the show notes button at the top. 

Thanks again, and we’ll see you on the next episode of The Science of Success. 

[END]


August 03, 2017 /Lace Gilger
Mind Expansion
drSusanDavid-01.png

Discover Your Hidden Emotional Insights & What’s Truly Valuable To You with Dr. Susan David

July 27, 2017 by Lace Gilger in Emotional Intelligence

In this episode we discuss emotional agility and how you can cultivate it, discover that beneath your difficult emotions are the signposts to the things you value most, learn how to make space for emotions and embrace a willingness to experience difficult emotions, talk about why its vital to understand the distinction that emotions are meaningful but not always correct, how you can “piggyback” your habits to create very powerful strategies to live more aligned with your values and more with Dr. Susan David.

Dr. Susan David is an award winning Psychologist at Harvard Medical School, co-founder of the Institute of Coaching at McLean Hospital, and CEO of Evidence Based Psychology. She is the author of the #1 Wall Street Journal bestseller Emotional Agility and has had her work featured in several publications including the New York Times, the Washington Post, and TIME magazine. Susan’s work and research have led to her consulting and working with several top organizations including the United Nations, and the World Economic Forum, and much more!

  • How Susan’s experience growing up in apartheid South Africa led her down the path of studying emotional resilience and agility

  • The tyranny of positivity and how it can actually harm us

  • How focusing too much on your happiness can make you less happy over time

  • How surpassing your emotions increases depression and anxiety and decreases your chance at achieving your goals

  • Beneath your difficult emotions are signposts to the things we value most

  • Research psychology reveals the power of the “amplification effect” when we push our thoughts and emotions aside

  • Emotional contagion and how the behavior of others - even people you’ve never met and who are far removed from your life, can have a huge impact on your behavior and your life

  • If someone in your social network - even if you don’t know them - puts on weight or gets divorced, you are more likely to do those things!

  • Between stimulus and response, there is a space, in that space is our opportunity for agency

  • What happens when you bottle and brood on your emotions

  • Who’s in charge, the thinker or the thought? Who’s in charge, the emotion or the person feeling them? This story, or you the person who can experience many stories?

  • What is emotional agility? How can we cultivate it?

  • How to make space for emotions and embrace a willingness to experience difficult emotions

  • Life’s beauty is inseparable from its fragility

  • Our emotions are not good are bad, they just “are”

  • Strategies for developing self compassion

  • Imagine yourself as a child approaching yourself as an adult - how would you treat that 3-4 year old who has failed, been rejected, struggled, etc?

  • We are all trying to do the best we can with the resources we have in an imperfect world - expecting perfection from yourself when the world itself is imperfect is unrealistic

  • Emotions are meaingful, but not RIGHT (emotions are DATA not direction)

  • Its critical to cultivate space between stimulus and response

  • Emotions are important but they aren’t necessarily correct - tap into the wisdom they offer us, but don’t necessarily go in the direction they want us to go in

  • The vital importance of cultivating an “observer” view of our emotions to help us step out from our emotional reactions and create space between stimulus and response

  • Why you should use language like “I am noticing that I am feeling X” and “I am noticing the emotion of fear”

  • Accurately labeling your emotions, digging in beyond just the surface, taps into and helps deal with negative emotions - the field of emotional differentiation

  • If I was asking the wisest person on the world for their advice on this issue - what would they say?

  • Every day we get to make a choice - do we move towards our values or away from our values?

  • Values are qualities of action and they protect us from social contagion

  • How do we discover our values?

  • “What did I do that was worthwhile?”

  • How you can “piggyback” your habits to create very powerful strategies to live more aligned with your values

  • Root out and destroy “Have To” language in your life

  • 4 Simple strategies you can use right away to become emotionally agile

Thank you so much for listening!

Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions on how to do that).

This Episode of The Science of Success is brought to you by our partners, That Moment Podcast. That Moment explores the pivot that changes everything: moments that open doors for discovery and growth, but also bring the looming possibility of failure. Each show features different leaders and innovators sharing their stories of taking risks in business and in life. That Moment is produced by Pivotal, who believes when change is the only constant, people and businesses must be built to adapt. Get the details of their first episode "It Was Essentially Disrupting Ourselves" here and check them out on iTunes, Google Play, and Soundcloud.

SHOW NOTES, LINKS, & RESEARCH

  • [Book] Emotional Agility: Get Unstuck, Embrace Change, and Thrive in Work and Life by Susan David

  • [Personal Site] Susan David

  • [Handbook] Oxford Handbook of Happiness Edited by Ilona Boniwell, Susan A. David, and Amanda Conley Ayers

  • [Article] How to Manage Your Emotions Without Fighting Them by Susan David

  • [Article] Emotional Agility by Susan David and Christina Congleton

  • [Book Site/Quiz] Emotional Agility

Episode Transcript


[00:00:06.4] ANNOUNCER: Welcome to The Science of Success with your host, Matt Bodnar.

[0:00:12.6] MB: Welcome to The Science of Success. I’m your host, Matt Bodnar. I’m an entrepreneur and investor in Nashville, Tennessee and I’m obsessed with the mindset of success and the psychology of performance. I’ve read hundreds of books, conducted countless hours of research and study and I am going to take you on a journey into the human mind and what makes peak performers tick with the focus on always having our discussion rooted in psychological research and scientific fact, not opinion.

In this episode we discussed emotional agility and how you can cultivate it. Discover that beneath your difficult emotions are the signposts of the things that you value most. Learn how to make space for motions and embrace a willingness to experience difficult emotions. We talk about why it's vital to understand the distinction that emotions are meaningful but not always correct. How you can piggyback your habits to create very powerful strategies to live in a more aligned way with your values and much more with Dr. Susan David. 

The Science of Success continues to grow with, now, more than a million downloads, listeners in over a hundred countries, hitting number one New and Noteworthy and more. I get listener comments and emails all the time ask me, “Matt, how do you organize and remember all these incredible information?” 

A lot of her listeners are curious about how I keep track of all the incredible knowledge I get from reading hundreds of books, interviewing amazing experts, listening to awesome podcasts, and more. Because of that, we’ve created an epic resource just for you, a detailed guide called How to Organize and Remember Everything, and you can get it completely for free by texting the word “smarter” to the number 44222. Again, it's a guide we created called How to Organize and Remember Everything. All you have to do to get it is to visit successpodcast.com and join our email list or text the word “smarter” to the number 44222. Again, that “smarter” to the number 44222. 


In our previous episode we discussed how her perception of reality dramatically shifts what actions we take. Why you should embrace 2000+ years of wisdom to be happier and more productive. How to stop judging yourself and others based on your achievements and root your identity in something within your control. We look at how you can cultivate a more humble and resilient worldview, discuss strategies for connecting with top-tier mentors and much more with Ryan Holiday. If you will learn how to crush your obstacles, listen to that episode. 

Lastly, if you want to get all these incredible information, links, transcripts, everything we talked about and much more, be sure to check out or show notes. Just go to successpodcast.com and hit the show notes button at the top. 

[0:02:50.4] MB: Today, we have another guest on the show, Dr. Susan David. Susan is an award-winning psychologist at Harvard Medical School, cofounder of the Institute of Coaching at McLean Hospital and CEO of evidence-based psychology. She's the author of the number one Wall Street Journal bestseller, Emotional Agility and has had her work featured in several publications including the New York Times, the Washington Post, and Time Magazine. Susan's work and research have led to her consultant working with several top organizations including the United Nations and the World Economic Forum as well as many more. 

Susan, welcome to The Science of Success. 

[0:03:25.4] SD: Thank you so much. I’m so grateful to be here. 

[0:03:28.4] MB: We’re super excited to have you on here today. For listeners who may not be familiar with you and your story, I love to hear about how your experience growing up lead you down the path that you’re on today. 

[0:03:40.9] SD: Absolutely. My core research and my core focus is essentially on this key question; what does it take internally in the way we deal with our thoughts, our emotions, and the stories that we tell ourselves that help us ultimately to thrive in the world? Because what goes on inside of us impacts everything; our relationships, our careers, how we interact in our everyday lives and, really, every aspect of how we love, live, parent, and lead. 

To your question, I first became interested in these ideas when I was growing up in Apartheid South Africa. While I was a white South African and therefore not subject to the same chaos and trauma as so many of my fellow South Africans, it was nonetheless a time of great complexity. For instance, when I was growing up, your chance as a female of being raped was on average higher than your chance of learning how to read and write. This is just to give an example of this very complex environment. 

From a very early age I became interested in this question; what does it take internally to help us to thrive in a world that is often unpredictable. where even today many decades later and in different countries, we are facing unprecedented global challenges, political challenges, regulatory challenges, technology, and so on? I became interested in these questions very, very early on. Then when I was 16 years old my father was diagnosed with terminal cancer and I experienced what so many of us experience today, which is this narrative of, “Just be positive, everything will be okay. Just think happy.”

While I could try to pretend to be happy and have a positive attitude, the reality was that my father was dying and then dead. I experienced this interaction with this remarkable teacher who invited me to keep a journal. What I realized afterwards was it was that. It was the showing up to my emotional experience that ultimately was a key component in my resilience and thriving. That’s sparked my entire career, my interest in emotions, my Ph.D. in the topic, my postdoc, all of these centered around these key ideas. What does it take internally to thrive and how so often the messaging that we get in the world is at odds with that? 

[0:06:33.3] MB: I’d love to start with that, which is the idea that we’re often told, be positive, stay positive. Just be positive. What are the dangers in that advice or that kind of framework? 

[0:06:48.0] SD: There are a number of issues with it. The first, and I'll give this is an example again, which is a friend of mine recently died of stage IV breast cancer and she said to me, “This is the tyranny of positivity, that if it was just a case of being positive, that the friends in my stage IV breast cancer support group would be alive today. They were the most positive people I ever met.” 

The implication and the narrative that if we can just be positive, we’ll be able to climb out of anything. She said to me, “It makes me feel implicated in my own death, that somehow I wasn't able to think positive enough and heal myself.” “What this does for me,” she said, “is it takes me away from the authenticity of my experience and my ability to make real choices based on the reality of what I’m facing.” 

One the key downsides of this just think positive narrative is that it promotes the idea that every aspect of our well-being, of our success, of almost everything lands up being located in us as individuals and in our thoughts. What's really interesting is when you look at individuals, and there's a fair amount of research supporting this, that when people set goals around their happiness and just thinking positive, that those people actually become less happy over time. 

There's this idea that in just thinking positive, what we often do is we take away, we steal from ourselves the capacity to, number one, recognize that even though difficult emotions, like sadness, or fear, or disappointment, or frustration in my job, even though those emotions are difficult, they actually are fundamental to our ability as human beings to adapt and be agile to a complex world. A world in which life's beauty is inseparable from its fragility. The way that we are able to adapt is often by recognizing that our emotions, while they are not fact, are often signaling to us and are helping us to adapt and thrive. That’s one key component of why this happiness narrative doesn't work. 

Another key component is that what it actually can lead to is suppressing of our difficult emotions where we push our experiences aside. We say to ourselves, “I’m unhappy in my job, but at least I’ve got a job, so I’m just going to get on with it.” That way of being when used characteristically is actually associated with lower levels of well-being, high levels of anxiety and depression as well as lower levels of success and goal attainment. 

Then a number of reasons for this narrative to not be helpful — And I just want to be clear here, I’m not empty happiness. I’m a very happy person and I actually edited an 80 chapter handbook called Oxford Handbook of Happiness. Really, the point that I make here is that so much of the narrative around just be positive can, when taken at face value, lead us to go down a path that is not ultimately helpful to us. 

[0:10:19.0] MB: What happens and what are some of the ways that people can, when they suppress their emotions, end up actually causing those emotions to echo and come back up and even more deeply and more intensely? 

[0:10:31.8] SD: That the really powerful question, and it's a really important question, because what happens is beneath our difficult emotions we know that those difficult emotions often signposts to things that we value. For example, someone who is upset because their idea was stolen at work. What signals to them is that they value equity and fairness, or if I’m feeling guilty because I’m not spending enough time at my children, that guilt, again, will not affect — It’s not, “I’m guilty, therefore I’m a bad person.” That guilt signals to me that I am valuing and see important presence and connectedness with my kids. 

The first way that pressing emotions leads to difficulties is that what it ultimately does for us is it pushes away our values aligned intentions in our lives and leads us to not cultivate a life that feels congruent with who we truly want to be. 

Another thing that we know, and many of your listeners will have experienced this, is in psychology there’s what we call an amplification effect. You’re on a diet and you say to yourself, “I am not allowed to each chocolate cake.” What do you want? You want chocolate cake. What do you dream about? You dream about chocolate cake. You crave chocolate cake. 

We know that this happens with our thoughts and our emotions as well. When we push our thoughts and emotions aside, those often have a rebound effect. For example, imagine a leader who says, “I’m really upset with my team, but I’m just not going to do anything about it and I’m not going to think about it because we’ve got the big project that we’re trying to focus on.” 

We know that that leader will often think about the upset, sometimes up to 30 or 40 times a minute and we also know that that leader when he or she goes into a team meeting, even though the team doesn't know that that leader is suppressing emotion, the team actually experiences increased blood pressure. It’s a fascinating line of research, but effectively showing that when used in an ongoing characteristic way, that suppression of emotions and thoughts doesn't work. 

[0:13:03.8] MB: The example you just used of the team and the blood pressure, that kind of ties into something else you’ve talked about, which is this idea of emotional contagion. Can you share that concept and how it impacts people? 

[0:13:16.6] SD: Yes, absolutely. There’s this fascinating idea of emotional contagion and, really, we’ve all again experienced this. We get into an agreement with someone or we’re in a situation at work where everyone's stressed or everyone's agreeing on something, everyone excited about something. We start to experience that same level of excitement or that same level of stress. There's also social contagion which is a counterpart to that, which is how we slightly pick up on other people's behaviors without even knowing it. 

For instance, you get in an elevator and everyone is looking at their cell phones and so you take out your cell phone as well and you start looking at your cellphone, or we know that when people are on an airplane, if they try to be healthy and they decide that they really, really don't want to eat candy, but if they see a partner buys candy, they are more likely, 30% more likely to buy candy as well. 

There’s this fascinating body of research that great shows that we pick up very subtly on the behaviors and emotions of other people and in ways that have far-reaching implications. If someone within your social network, you do not even need to know them, puts on weight or gets divorced, you are more likely to put on weight or get divorced. 

We all experience this, and most likely and most often it comes about when we’re on social media, we see someone driving a particular car or experiencing a fancy holiday, and so we want the same. Now what’s fascinating in this is that this can often, again, take us away from living the life that we value. Everyone’ stressed at work, so we become stressed and we stopped contributing, or it impacts in our ability to be productive. 

Yet, again, what we know is that when people connect with their values, who do I want to be in the world? What is important to me? I spend a little bit of time thinking about these value-based questions. It actually protects them from social contagion. That's one of the core ideas, the four key ideas that I talked about through this process of emotional agility, but this idea of walking your why, knowing what your values are and taking steps that is connected with those values is a key part of that. 

[0:15:59.4] MB: Before we go deep into emotional agility itself, one of the other concepts that you talk about at the beginning of the book that goes back to kind of the core of psychology is how we often conflate stimulus and response. Can you sure that? 

[0:16:14.1] SD: Yeah, absolutely. It’s so critical, because so often every single day we feel something or think something and then act on that. For example, I am feeling undermined in this meeting. I’m just going to be quiet. I think I may not get this job, so I’m just not going to apply. I’m going stop up the presentations, so I’m just not going to do it. 

So often we have what is called a fusion or a conflation between stimulus and response. We think something, we feel something, or we have a story about something, who we are, what we can achieve, what kind of relationships we are worthy of, and we start to treat those as fact and then start to act on them. 

In emotional agility I talk about this as being hooked. The idea that we are driven by a our full-time emotions and our stories in ways that don't serve us, in ways that take us away from who we truly want to be in the world in all aspects of our work and our relationships. 

[0:17:24.3] MB: Some of the other concepts that you’ve shared about how we often suppress emotions or the ideas of bottling and brooding. Can you elaborate on each of those? 

[0:17:34.5] SD: Yes. When I talk about in emotional agility is how when we are hooked, and this is beautiful, beautiful, Victor Frankl phrase that has been attributed to his ideas, which is between stimulus and response there is a space, and in that space is our power to choose and it's in that choice that lies our growth and freedom. 

When we are hooked, there’s no space between stimulus and response. So often when we are hooked, we try to deal with that difficulty whether it's the difficulty of the situation that we’re facing, disappointment in a relationship, or any other aspect of our lives that in an everyday where it isn't working out as it should or as we think it should. We often deal with that in one of two ways. The first is by bottling our emotions. This is this idea that I spoke about earlier which is we push our emotions aside. We say, “I’m unhappy in my job, but at least I’ve got a job,” or “I really need to have this very important and very difficult conversation, because it's critical to my overall relationship, but I’m not going to go there.” What we do when we bottle emotions as we push those emotions aside, and as mentioned there’s this amplification effect. 

Another way that we often deal with difficult emotions is we brewed on them, so we go over and over and over them in our minds. I’m unhappy in my job. This is terrible. This is awful. This is not the way that I want my job to be. What starts to happen in that situation is, again, the thought or the emotion is owning you. It is the master, because so much of your time and space is being taken up by that thought or the motion, or by the story. 

Really, what we start to get into the space up here is; who's in charge, the thinker or the thought? Who’s in charge? The emotion, or me, the person who is big enough and brave enough to experience all of my emotions? Who's in charge? This one story or, me, the person who is able to experience many different stories, and in fact has many different identities and many different ways that I can choose to be in the world? 

[0:20:03.9] MB: What happens when a thought or emotion becomes our master? 

[0:20:08.5] SD: A number of things. Firstly, that thought or that emotion takes up so much space that we are so in our heads, that we are not in the world. We’re not actually achieving our goals, being in our relationships in ways that are present. Also, we are not living our lives in ways that have values a lot. For example, if you truly value growth, or learning, then being fused by, “Gee! I would love to put my hand up for this particular project, but I’m worried about it and I’m worried about my ability to be successful at it, so I’m just not going to.” What you’re doing in that moment of being driven by your thought or your emotion is you are moving away from your value of growth and learning. If giving feedback to someone is truly aligned with the value of yours, which is one about fairness, then this idea of not giving feedback, how fair is that to the individual? How fair is that to the team? How fair is that to you? If you’re hooked by your thought, which is, “I think I just want to avoid giving this feedback because It makes me uncomfortable,” then again what you’re doing is you are taking yourself away from that value. More importantly is that experience, while you might say, “Well, it's just one interaction,” we know that every single interaction that we have when it becomes a tendency, when it becomes a habit, if that habit is not aligned with your values, then what you have ultimately, if you put all those different frames together, you have a very different movie of your life. You have relationships that feel dishonest or you have a career that you've been in for five years that ultimately is not fulfilling to you. 

In the moment you might say, “This one thing doesn't really matter, but when that becomes a habit, when it becomes a tendency that is not aligned with your values, ultimately it takes you away from a life that is one of thriving and connectedness and being in the world that is truly based on who you want to be and how you want to be successful, what that looks like on your own terms. 

[0:22:42.9] MB: Cultivating emotional agility is one of the ways that we can battle back against bottling, brooding, suppressing our emotions. How do you define the concept; what is emotional agility? 

[0:22:54.9] SD: Emotional agility is actually fundamental to, as I mentioned before, every aspect of our relationship, our work, and so on. It's, really, how do we deal with our inner world in a way that is effective and that enables us to, then, be effective and successful and thriving and happy in life. 

The way that I describe emotional agility is that emotional agility is the ability to be with yourself, your thoughts, your emotions, your story in ways that are courageous, which is critical here because sometimes we don't like what we see. That is compassionate, because we need to be able to be kind to ourselves, and self-compassion is one of the core aspects of the ability to move through life effectively. That is around this idea that when we deal with our emotions and ways that are curious, compassionate and courageous, curiosity being also a core component, then we also want to be able to take steps in ways that our value is congruent. 

The way that I sum up in describing what emotional agility is, is it’s being with ourselves in ways that are curious, compassionate, and courageous, and taking actions that are aligned with our values and who we truly want to be in the world. 

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[0:25:41.5] MB: Let's dig into the first pillar of emotional agility, the concept of showing up. Tell me little bit about that. 

[0:25:47.1] SD: Showing up goes, again, against this idea that we’ve just got to pretend to be happy all the time and really talks to this idea that when we are able to enter into a space with ourselves, where we stop saying to ourselves, “I shouldn't be upset. I shouldn't this. I shouldn’t feel that. I shouldn’t think this.” Instead, what we do is we just make space for these emotions in our heart. We embrace a willingness to experience difficult emotions with the recognition that life’s beauty is inseparable from its fragility. That we are young, until we are not. We are in careers we love, until we don't. We are in relationships, that are working until they’re not. 

Showing up is the really recognition that our emotions are not good or bad, they just are. In fact, there are critical ways that we as human beings have evolved to help us to adapt and thrive. 

A core aspect of showing up is quite literally this idea that we in any struggle we have within ourselves, about our thoughts, about our motions, about our stories, by dropping the rope. Not seeing them as good or bad, but just as they are. 

A second component of emotional agility, this idea of showing up is to recognize that so often we live in a world that would have us believe we are in a never ending, I’m man or I’m woman competition, where we’ve got to be hard and disciplined and we’ve got to keep going, going, going and almost ignoring the signs and signals within our body and within our psychology. 

The idea of being self-compassionate can seem very woo-woo and very soft. People might think, for example, that being self-compassionate is about being lazy or it's about being weak or it’s about going easy on yourself. 

In fact, the research shows the opposite. The research shows that when people create a self-forgiving and safe psychological space within themselves, that those individuals tend to be more experimental, more able to take risks and to take chances, because they recognize that if they fail, that they still save their self-face. That individuals who are self-compassionate tend to be less weak, less lazy and, in fact, more honest with themselves and are able to get through setbacks and transitions more effectively. 

Showing up is really about a willingness to be kind to yourself and a willingness to embrace the full spectrum of emotions whilst recognizing that emotions contain very important data about our values, but they’re not directions. We don't need to believe every emotion that we experience and we don't need to necessarily act on every emotion. Emotions are data, not directions. 

[0:29:08.4] MB: Intellectually, I understand the need for self-compassion. What I struggle with personally, and I’m curious how you’ recommend cultivating it better, is how do we develop the felt emotional sense of self-compassion and acceptance? 

[0:29:22.7] SD: There are a couple of ways. The first is to recognize how you might speak to yourself, because, of course, we all speak to ourselves. We all have inner dialogue. Some studies show that we have something like 16,000 spoken thoughts every single day and many, many, many, thousands more course through our minds. So many of these thoughts are about ourselves. We will have a dialogue with ourselves where we will say, “You’re such an idiot,” or, “You’re being a fraud,” or, “You are not cut out for this.” A lot of our language is lacking in self-compassion, where we would not use that language with people who we truly love and yet we use it with ourselves. 

A first aspect of cultivating self-compassion is simply become aware. Simply start noticing the language that you use to actually attack yourself, and that's really critical. A second part of creating this felt experience of self-compassion, there are many different ways, but one of the ways that's frequently very powerful is when you’re going through a setback or a difficulty and you’re starting to be really hard on yourself, is to imagine yourself as a very young child running to yourself as, you, the adult and saying, “Oh my goodness! This happened to me today,” and imagine in yourself how you would treat that very young child, that three or four year old who's failed at something, who's done wrong at something and to imagine the kind of love that that child actually needs and the experience that that child actually needs of someone reaching out and giving a huge. That can be really powerful. 

Another aspect of self-compassion is that we are all part of a humanity that is imperfect, where all of us in our human being of being are all trying to do the best we can with what we've got, with who we are, with the childhood that we had, with the resources that we've got in what is ultimately an imperfect world. Trying to expect perfection of ourselves when the world itself is imperfect and where every human being is imperfect is unrealistic. Recognizing that core part of humanity that is both beautiful and fragile and imperfect is a very powerful and profound. 

[0:32:12.1] MB: I think that’s a great strategy, and I love the idea of envisioning yourself as a young child and seeing how you would react. I think one of the other things that you talked about that's really important, and I want to hear you expound upon a little bit is this idea that emotions are meaningful, but they're not necessarily correct the or they’re not right and that they’re data but they’re not the direction we’re going in. 

[0:32:35.4] SD: This is critical again. This idea, again, connecting with Victor Frankl between stimulus and response, there is a space. When we are hooked, there’s no space between stimulus and response, we’re just acting. We need to be able to recognize that our emotions contain really important data. They are beacons to things that we value, but they are not fact. Our emotions are transient. All of our emotions pass overtime and all of our thinking passes overtime. 

Being able to tap into the wisdom of our emotions is critical, these emotions are data piece, but also recognizing that we are not just an emotion. We are not just a thought. That we are able to make choices, we've got our values, we’ve got our intentions, we've got who we want to be in the world. When I talk about emotional agility off to showing up, I also talk about this idea of stepping out, that we are able, as human beings, to create space between the thinker and the thought. Me, the person, who experiences the emotion and the emotion itself. 

Let me give you a practical example. When you say to yourself, “I am anxious,” or, “I am stressed.” Really, what you’re saying is, “I am. All of me. 100% of me is stressed.” When you’re doing that, there’s no space between you and the emotion, you have been enveloped by the emotion. 

A critical part of our ability to be effective and thrive in the world is being able to develop and observe a view of our emotions. We’ve all experienced this. You’re really angry with a customer service agent and your phone bill is wrong yet again and you finally get hold of a human being and you want to let that person have it. You’re feeling angry, but there’s that little voice in your head that says, “Susan, if you just tell this customer service agent how you feel about him or her, they will conveniently lose your file. They will make sure that this issue is never solved.” So you’re experiencing the emotion, but you also have this ability to observe the emotion, or you might be really, really angry with a loved one and you may hear yourself say to yourself, “She doesn't love me,” and then if that little voice inside your head that says, “Of course she loves you. You know that she loves you.”

Again, what you’re doing there is you’re experiencing this observe of you. This is one of the aspects of human being this that separates us from animals most likely and that is key to our ability to perspective take, to experience empathy, where you’re generating someone else's perspective. It’s key to our ability to move forward in fruitful ways in all aspects of our lives. This ability to create this observer perspective is, again, critical. In emotional agility, I talk about some very practical ways that we can create an observer perspective. 

[0:36:16.6] MB: Tell me about a couple of those practical strategies. 

[0:36:19.3] SD: One example might be if you’re saying to yourself, “I am stressed. I’m stressed. I’m stressed.” What is it that you are really experiencing? You’re experiencing, often, a thought, an motion, or a story. Simply noticing that thought, emotion, or story for what it is. I am noticing that I am feeling anxious. I’m noticing the thought that I’m being undermined. I’m noticing the emotion of fear. I’m noticing that this is my I’m not good enough story. Simply prefixing the I’m noticing the thought, I’m noticing the story, I’m noticing the emotion, creates a linguistic but a very powerful space between you and that stimuli. 

Another way that we can start creating space is to recognize that so often when we are experiencing something, we label that with very non-nuanced black and white labels. We’ll say, “I’m stressed. I’m stressed. I’m stressed.” The next day you come home from work, “How was your day?” “Oh! It was stressful. Stressful. Stressful. Stressful.” 

But there's a world of difference between stress versus anger, or stress versus disappointment, or stress versus frustration, or stress versus, “I thought that I would be in a completely different space in my career right now and I’m so sad at this lost legacy.” 

Imagine if I was working with a CEO who said to me, “I’m just stressed. I’m stressed. I’m stressed. I’m stressed.” I would do the default, which is help the person to delegate more. What if what’s really beneath that person's statehood, emotional experience, is, “I thought that my career would've been so different, and in fact I’m in the wrong career.” At that point, tips on delegation aren’t even going to cut it. The conversation would be completely, completely different. 

A critical part then of creating space between you and your emotion is accurate labeling. If you say to yourself, “Right, I’m saying that I’m stressed, but what are two other options? What are two other emotions that are beneath this first statement of stress?” What you can start tapping into is you can start tapping into, “Gee! What are the values that underlie this emotion? Why is it that I’m really stressed?” What we know again from the research in this field, it’s a field called emotion differentiation. Is that people who do this very simple, but very important, more complex naming of their emotions tend to have higher levels of well-being, lower levels of anxiety. Even more fascinating is that this accurate labeling actually starts to activate the readiness potential in our brains. We start to make goals. We start to shape our behavior in ways that are truly aligned with the reality of what's going on for us so that we can shape our world and be adaptive and agile and to thrive. 

Those are two examples. I give others very practical examples. Very simply, for example, if you’re stuck in something and you say to yourself, “I’m stuck. I’m stuck. I’m stuck. I just can't see my way through it.” A very powerful way to help you to step out of that experience is to say, “If I was asking the wisest person in the world for their advice on this issue, what would they say?” It’s a very simple strategy, but we know that it brings you into a different perspective. You’re experiencing your emotions but you’re not treating them as directions. You're able to gain this observer perspective.

[0:40:30.3] MB: I think that’s a great point. The idea that the labeling has to be more than just, “Oh, I’m stressed. I’m stressed.” You have to dig in a little bit and you have to understand more deeply what's underpinning that? What differentiates stress, from anxiety, from fear, from disappointment, etc. I think that's a great point. 

[0:40:49.1] SD: If your listeners are interested in that particular idea, I actually just recently wrote a blog for Harvard Business Review on it. If people do a search on my name, Harvard Business Review, they’ll see that I dig into the digging into of emotions and it’s power in aspects of our work and our life. 

[0:41:07.1] MB: Perfect. We’ll make sure to include that in the show notes. Tell me a little bit about walking your why. 

[0:41:13.7] SD: Walking your why is fundamentally this idea that once you've shown up to the reality of your experience or your story and then you’ve been able to get an observer perspective, that we need to be able to make values aligned choices. This is, again, between stimulus and response there as a space, and in that space is our power to choose. What are we choosing? What are we choosing? Who do we want to be? How do we want to act in this situation? 

These choices, values aligned choices become really critical. This idea that we are subject as human beings to social contagion, and yet we also know that when people spend just a little bit of time thinking about who do I want to be in the circumstance? That that is really powerful. 

I can give you some examples. Very often, when we’re talking about difficulties that we’re experiencing, whether it's at work or at home, people become very hooked on the idea of being right, “I am right and that person is wrong.” “My coworker really is an idiot,” or “My boss really is a slacker,” and so we become very focused as human beings, very hooked by this idea of right and wrong. 

You still — It’s a very interesting way that we as human beings are and it can be devastating. Wars are made and broken by the idea of being right. We've all had that experience where you have a fight with your loved one and, finally, the calm defense on the family and there’s something of a truth and then you go to bed and something compels you one last time to turn on the light and tell them why you are right and they are wrong and then chaos breaks loose again. 

We have this tendency to hold on to being right, and one of the things that I explore in emotional agility is imagine if the gods of right came down and said, “You are right. The other person is wrong. You are right. We give it to you. We will let you be right in the situation.” You still, even if you are right, get to make a choice. You get to make a choice whether with you still want to reach out to the person, whether you want to still have a relationship with the person. You get to have the choice even if you are right and your coworker is an idiot. Whether you still want to contribute to this very important project. 

This idea of walking your why is really about starting to recognize that values are so often seen as these abstract cheesy labels that are put on walls in businesses telling us all how we should act. Actually, personally held values are qualities of action that every day we get to make a choice, “do I move towards my value of healthy by choosing a salad, or do I move away from the value by choosing them muffin? Do I move towards my value by still contribution, or do I move away from it?” 

This idea that values are qualities of action and they protect us from social contagion and from the many kinds of implicit biases that we all experience at work; gender biases, exterior types, and even our own biases, the stories that we tell ourselves. 

[0:45:05.4] MB: How can we discover what our values are? 

[0:45:09.2] SD: There are a number of questions that I talk about in emotional agility. For example, asking yourself some very simple questions at the end of the day, at the end of today. What did I do that was worthwhile? Note, I use the word worthwhile, not fun. Now what did I enjoyed, but worthwhile, because there are lots of things that we might experience that are fun. Going to parties might be fun, but beneath what is worthwhile, what was worthy of your time today if today was your last day on earth, that starts to clue you into your values. 

Another thing that might be of help to your listeners is that I’ve got a free quiz, which is an emotional agility quiz, and that quiz actually has a whole list of potential values and descriptions and it really helps listeners to understand the way they are emotionally agile or ways that they could adjust to become more emotionally agile and it gives people a 10 page report. That’s a free quiz, and I can give you the URL if that would be helpful. It’s susandavid, S-U-S-A-N-D-A-V-I-D.com/learn. That takes about five minutes and it’s a free 10 page report. 

In the book, I talk about questions you can ask yourself, ways that you can think about if this was my last day on earth, what would be worthwhile? When I’m feeling a difficult emotion, when I’m experiencing sadness, what is that sadness actually telling me is important? All those kinds of questions will start to clue you in to what your values are. 

[0:46:57.1] MB: Perfect. We’ll make sure to include that quiz in the show notes as well for listeners to be able to check that out. 

[0:47:02.2] SD: That sounds great. 

[0:47:03.2] MB: Tell me a little about the last kind of component that you talk about, the idea of moving on. 

[0:47:08.3] SD: Moving on is how do we be emotionally agile on the ground in terms of how we cultivate our mindsets and our habits and the specific tasks that we do on a day-to-day basis? I mentioned earlier how we can often get into ways of being that are habitual, but that are not aligned with our values. There are other ways that we can create habits that are aligned with our values and that ultimately free us up to when we’re stressed, when we are time poor, to still take actions that are values concordant. 

I talk about different, again, very practical strategies that enable us to be emotionally agile in the moment, in the reality of our everyday life. An example is imagine you are a parents but you could apply this to any other situation, a meeting at work, or an interaction with a loved one. Imagine you are a parent and what you truly value is presence and connectedness with your children and yet you find that you come home from work every day and you've got a precious hour with them and during that precious hour you bring your phone to the table and you are answering emails because you’re stressed, and so you’re neither doing those emails in an effective way nor being present and connected. 

Now imagine you’ve got a habit that already exists. You come home from work and you put your keys into a particular drawer. There’s this very powerful habit creation strategy called piggybacking, and piggybacking is the idea that you’ve got a pre-existing habit and what you do is you add a new values aligned habits to that. You come home from work and you put your keys in the drawer and now you also put your cellphone in the drawer as well. What you’re doing is you are creating this very powerful way of being that is habitual but that is connected with your values. 

Another aspect of walking your why and then moving on to this moving on part, this very practical part is thinking about ways that you are in the world where you have crawled into what I call have to language, “I have to be on dead duty today.” “I have to go to this meeting.” “Oh! I have to give this person feedback.” 

When we are in have to language, we often feel resentful. We are often not present and focused and giving of our best in that situation, and we often do the action in a way that is not effective. We give the feedback, but we don't give the real feedback or the person is left with a fractured relationship. We so often do this. We all do this, “I have to. I have to. I have to.” We know that there is incredible power in in-state thinking about what is the want to goal that can be surfaced out of the have to? What is the values aligned want to that is beneath being on dead duty? It’s that I have this precious moment with my children, or giving feedback. It's that I truly value fairness and so giving feedback is truly important to me, or going into this meeting. I really want to give a good quality experience to this customer. 

The power when we start surfacing our want to goals rather than our have to goals is profound. We know that when people, for example, have a goal, like, “I have to lose weight. That's done out of a sense of obligation and shame. They are less likely to be able to lose that weight. 

When people, instead, are able to surface the I want to lose weight so I can spend a longer, more quality-based life with my loved ones, that want to goal actually sustains motivation, leads to longer-lasting habits and ultimately helps us to create a life of real thriving. Those are just some examples, but in emotional agility I speak very practically about ways that we can cultivate a mindset, motivations and habits that are aligned with our values and allow us to be emotionally agile. 

[0:51:58.8] MB: What would be kind of a simple piece of homework that you would give to somebody listening to this interview to concretely start to implement some of these practices?

[0:52:07.5] SD: I’ll give one concretes for each step. Showing up; are there emotions that you tend to push aside? Ask yourself if you can just be with that emotion a little bit more. Stepping out; if you’re struggling with something, ask yourself what would a wise person advise you to do? Walking your why; are you connected with your values? If not, start asking yourself questions about what are one or two things that are truly important to me about how I want to bring myself to the world? You don’t need to spend a long time doing it, very simple question. 

Number four, moving on, thinking about ways that you wrap yourself in a prison of have to language and try to connect with what your want to is in that situation and how you can surface that want to into your life. Those are just some practical ideas around it. 

[0:53:13.4] MB: Where can listeners find you and your book online?

[0:53:16.6] SD: They can find me on my website, susandavid.com. There are lots of links to articles, Harvard Business Review articles. The New York Times article, teaching your child emotional agility. There are lots of resources on that. On my website again is the quiz, susandavid.com/learn. It’s a five minute quiz, a 10 page free report. Of course, the book itself is available at all booksellers as well as in the usual online places; Amazon, Barnes & Nobles and so on. 

[0:53:47.5] MB: Susan, thank you so much for coming on the show and sharing all these incredible wisdom. So much knowledge about our emotions and how we can best interact with them. 

[0:53:56.5] SD: Thank you so much. I’m grateful to have been here. 

[0:53:59.0] MB: Thank you so much for listening to The Science of Success. Listeners like you are why we do this podcast. The emails and stories we receive from listeners around the globe bring us joy and fuel our mission to unleash human potential. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an email. My email is matt@successpodcast.com. That’s matt@sucesspodcast.com. I’d love to hear from you and I read and respond to every listener email.

The greatest compliment you can give us is a referral to a friend either live or online. If you’ve enjoyed this episode, please, leave us an awesome review and subscribe on iTunes, because that helps more and more people discover The Science of Success. 

I get a ton of listeners asking, “Matt, how do you organize and remember all these information?” Because of that, we’ve created an amazing free guide for all of our listeners. You can get it by texting the word “smarter” to the number 44222, or by going to successpodcast.com, that’s successpodcast.com and joining our email list. 

If you want to get all these incredible information, links, transcripts, everything we just talked about and much more, be sure to check out our show notes at successpodcast.com, just hit the show notes button at the top. 

Thanks again, and we’ll see you on the next episode of The Science of Success.


July 27, 2017 /Lace Gilger
Emotional Intelligence
RyanHoliday-01.png

A Powerful 2000 Year Old Life Hack & Creating Work That Lasts for Generations with Ryan Holiday

July 20, 2017 by Lace Gilger in Mind Expansion

In this episode we discuss how our perception of reality dramatically shifts what actions we take, why you should embrace 2000+ years of wisdom to be happier and more productive, how to stop judging yourself and others based on your achievements and root your identity in something within your control, we look at how we can cultivate a more humble and resilient world view, discuss strategies for connecting with top tier mentors, and much more with Ryan Holiday. 

Ryan Holiday is a media strategist and writer. He is the bestselling author of over five books including The Obstacle is the Way, Ego is The Enemy, and most recently his upcoming book Perennial Seller: The Art of Making and Marketing Work That Lasts. Ryan previously worked as the director of marketing for American Apparel, working on several controversial campaigns,  before starting his own creative agency. His work has been featured in The Huffington Post, Fast Company, Forbes, and more!

  • Why you should understand the Stoic discipline of "perception"

  • The way in which we see the world changes how we interact with it

  • How to accept situations as they are, not as you want them to be

  • Why you shouldn't waste time figuring out how things happened, who is to blame, etc - you should shift your focus to constructively determining the next thing to do

  • “There’s no problem so bad (in space) that you can’t make it worse”

  • The challenge of perception is not making the situations in your life worse with interpretations, resentments, anxieties

  • The story of Amelia Earhart and how you can use it to take action in the face of challenges

  • When you’re offended, when you think something is beneath you, you are projecting onto that situation something that may not be there

  • How do you react when people don’t think you have what it takes?

  • How to make yourself the most important person in a room, not by posturing, but by what you can contribute

  • How we can flip obstacles on their heads and view setbacks as opportunities

  • “What stands in the way becomes the way”

  • We have the ability with our minds to change how anything means

  • Setbacks make some people worse, some people tough it out, other people get even better

  • What is “Stoic Optimism” and why stoicism is not a focus on the negative

  • The distinction between Being and Doing and why its so critical

  • Should you do the “right thing” even if it pisses people off, hurts your chances of being promoted, causes political infighting, and worse?

  • Many people make the choice unknowingly between being and doing - and end up one day wondering where it all went wrong

  • How do we untangle success from our identities?

  • How do we avoid the trap of judging people based on their achievements?

  • The importance of being able to measure yourself by an internal score card - and not the external score card of accomplishment and achievement

  • Focus on basing your identity on an internals scorecard that is within your control

  • Decide what’s important to you, and root it within the things you control

  • How do we anchor our identity and self worth on a more stable footing?

  • How to have a more humble and resilient worldview

  • The critical difference between stoicism vs pessimism and how to look at both sides of the coin and realizing there are no good or bad outcomes - just outcomes

  • Everything is relative and subjective - someone in the third world would kill to live the life you may think of as failure

  • The world isn’t saying “this is happening to you because its bad” its just saying “this is happening”

  • The hard work of stoicism is the practice of doing it every day

  • “The message is the marketing” and how you shouldn’t distinguish between the making and the marketing when creating something

  • Why Ryan writes so much about ancient philosophy and how you should focus on rooting your ideas in timeless principles

  • The tactics Ryan used to build a relationship with and become an apprentice of Robert Greene

  • The people who need mentoring the most often get the least mentoring

  • Do well and a mentor will find you, put in the work, show the potential, and then mentors will naturally start to show up in your life

  • How Ryan approaches the creative process and the strategy he uses to test new ideas

  • You have an idea, you test that idea, and you work on it every single day - it gets 1% better every day - and at the end it’s finally good

  • Every book should be an article before its a book, every article should be a dinner conversation before its an article

  • Most of the marketing of anything that lasts is really about the product itself

  • Strategies Ryan recommends for finding a market for our ideas or concepts

  • Don’t create a solution in search of a problem, find problems and build solutions

  • How to uncover the problems that people are struggling with that you can help solve

  • What are needs that people have that there are currently no solutions?

  • How Ryan would start building an audience from scratch today if he had to start over

  • If you don’t collect your fans and have direct access to them - you are at risk - own your relationships with your customers and fans as much as possible

  • How Ryan deals with staying creative and productive with a new born child

  • Why Ryan hates the question of “what's the biggest struggle you’ve had to overcome”

  • Time you spend dwelling on the past (negatively or positively) is wasted time and attention

  • What Ryan journals about every morning and how he implmenents stoic philopsphy into his life

  • And much more!

Thank you so much for listening!

Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions on how to do that).

This Episode of The Science of Success is brought to you by our partners, That Moment Podcast. That Moment explores the pivot that changes everything: moments that open doors for discovery and growth, but also bring the looming possibility of failure. Each show features different leaders and innovators sharing their stories of taking risks in business and in life. That Moment is produced by Pivotal, who believes when change is the only constant, people and businesses must be built to adapt. Get the details of their first episode "It Was Essentially Disrupting Ourselves" here and check them out on iTunes, Google Play, and Soundcloud.

SHOW NOTES, LINKS, & RESEARCH

  • [Book] Perennial Seller: The Art of Making and Marketing Work that Lasts by Ryan Holiday

  • [Book] Ego Is the Enemy by Ryan Holiday

  • [Website] Ryan Holiday

  • [Book] Meditations by Marcus Aurelius

  • [Book] Boyd: The Fighter Pilot Who Changed the Art of War by Robert Coram

  • [Book] The Tao of Seneca: Practical Letters from a Stoic Master, Volume 1 Seneca presented by Tim Ferriss Audio

Episode Transcript


[00:00:06.4] ANNOUNCER: Welcome to The Science of Success with your host, Matt Bodnar.

[0:00:12.6] MB: Welcome to The Science of Success. I’m your host, Matt Bodnar. I’m an entrepreneur and investor in Nashville, Tennessee and I’m obsessed with the mindset of success and the psychology of performance. I’ve read hundreds of books, conducted countless hours of research and study and I am going to take you on a journey into the human mind and what makes peak performers tick with the focus on always having our discussion rooted in psychological research and scientific fact, not opinion.

In this episode we discussed how our perception of reality dramatically shifts what actions we take, why you should embrace 2000+ years of wisdom to be happier and more productive, how to stop judging yourself and others based on your achievements and root your identity and something within your control. We look at how to cultivate a more humble and resilient worldview, discuss strategies for cultivating top-tier mentors and much more with Ryan Holliday. 

The Science of Success continues to grow with, now, more than a million downloads, listeners in over a hundred countries, hitting number one New and Note with Noteworthy and more. I get listener comments and emails all the time ask me, “Matt, how do you organize and remember all these incredible information?” A lot of her listeners are curious how I keep track of all the incredible knowledge I get from reading hundreds of books, interviewing amazing experts, listening to awesome podcasts and more. 

Because of that, we’ve created an epic resource just for you; a detailed guide called How to Organize and Remember Everything, and you can get it completely for free by texting the word “smarter” to the number 44222. Again, it's a guide we created called How to Organize and Remember Everything. All you have to do to get it is to visit successpodcast.com and join our email list or text the word “smarter” to the number 44222. Again, that “smarter” to the number 44222. 

In previous episode we discussed the dangers of playing it safe in life. How we can learn to celebrate more; the power cheering on, showing up, and serving other people. How to balance the acceptance of negative emotions with amplifying the good and focusing on the positive. What it means to live life in the front row. Lessons learned about living life from people who are fighting for the lives and much more with our guest John Vroman. If you want to live a life full of joy and celebration, listen to that episode. 

Lastly, if you want to get all the incredible information in this episode, links, transcripts, everything were going to talk about and much more, be sure to check out our show notes. Just go to successpodcast.com, hit the show notes button at the top. 

[0:02:49.6] MB: Today, we have another awesome guest on the show, Ryan Holliday. Ryan is a media strategist and writer. He’s the best-selling author of over five books including The Obstacles is the Way, Ego is the Enemy, and most recently his upcoming book, Perennial Seller: The Art of Making and Marketing Work That Lasts. 

Ryan previously work as the director of marketing for American Apparel working on several controversial campaigns before starting his own creative agency. His work has been featured in the Huffington Post, Fast Company, Forbes, and more. 

Ryan, welcome to the Science of Success. 

[0:03:22.2] RH: Thanks for having me. 

[0:03:23.1] MB: We’re very excited to have you on here today. I’d love to start out with one my absolute favorite topics from Obstacles is the Way was the concept of perception and kind of the idea of perceiving things as they are as opposed to as we want them to be. Could you kind of explain that concept and touch on that a little bit? 

[0:03:43.5] RH: Yeah. The Obstacles is the Way is book I’ve tried to root in ancient philosophy known as stoicism, and that the Stoics talk a lot about — They have thing, the discipline of perception. What they're really talking about is the way in which we see the world changes how we interact with it. Not The Secret. Not, :”Hey, if I wish for this, it will come true,” but if you think that something is unfair, it will be unfair and it will feel negative. If you think that something simply is what it is, it will be easier to deal with. 

What the Stoics are trying to do is see everything objective and they're trying to remember that there really is no good or bad, or positive or negative in any situation, it's just what we tell ourselves about it. I think, “Look, an entrepreneur doesn’t have time to think about whether something is right or not, or fair or not, or appropriate or not. Just has time to think about what we’re going to do, because we have payroll to meet, we have employees that we’ve got to handle. We’ve got goals that we’re trying to achieve.” Getting distracted about whether we wanted this to happen or not is really just a poor use of resources. 

I think on top of that, it’s trying to then see the good in every situation. What is the opportunity that this presents for me? What am I going to with this situation? If there’s some difficulty or trauma or problem, obviously, you’re going to say, “I’m going to reluctantly deal with this,” or you can say, “Oh, this gives me this chance to do this thing I wasn't going to do otherwise.” 

[0:05:26.3] MB: I think this discipline really opened my eyes. Once you’re kind of aware of this idea, it's so common to see people who are kind of trapped in a cycle of getting caught up in non-acceptance of the way things are and they’re so caught up in, “OH, this isn’t fair.” “Oh, this shouldn't be this way.” “Oh, I shouldn't have to deal with this,” and that really causes a lot of sabotage when they’re trying to achieve whatever goals that they’ve hey set out. 

[0:05:51.4] RH: Yeah, of course. Not only that, I think people waste a lot of time trying to figure out how stuff happened. They want to know who’s to blame. They want to know how this could have been avoided. They’re not looking at it constructively in terms of preventing it in the future. They’re just dwelling on how they got to this point rather than spending time thinking about how they're going to get to the next point. 

I think it obviously bears worth pointing out, there is a quote from Chris Hadfield, he’s the Canadian astronaut. He’s saying, “There's no problem so bad in space that you can't make it worse.” I think part of what the discipline of perception is not making it worse with interpretations, or resentments, or worries, or anxieties. It's just dealing with the thing in front of you because that's hard enough as it is. 

[0:06:46.1] MB: That's a great quote, and we actually have an upcoming interview with Chris. Listeners, definitely have a lookout for that. Got a fascinating story. I think that quote is really important and really underscores why it's so critical to perceive things as they are as supposed kind of as you want them to be. 

[0:07:03.9] RH: Yeah, exactly. They are what they are. Let's make the most of them. Let's not spend a second wishing they were otherwise is what the Stoics would say. 

[0:07:15.5] MB: Is that the chapter where you kind of give the example of Amelia Earhart. I thought that was a really powerful story from the book. 

[0:07:22.8] RH: Actually, I use that story, the discipline of action, which is, “Okay, it's not just how you see the information, but what do you do with it?” Amelia Earhart was famously early in her career offered a spot on a flight that was to be the first female transatlantic flight, except for she wasn't — It basically all for show. She wasn't going to fly the plane. There’s going to be two male pilots who were doing the flying. She was basically going to be the navigator, which meant she was just going to sort of sit in the back. In some senses is a very patronizing offer. It’s an offensive offer. the other two pilots are paid. I believe she wasn’t paid. 

You can picture her getting that phone call and you could picture her being perfectly within her rights to slam the phone down and say, “How dare you? I deserve better,” and she did deserve better. That's not what she did. She said, “Yes,” she took the flight. She used the fame that this sort of token opportunity brought with it to build a platform to build a name for herself which she then used to do what she wanted to do. 

Then part of this too is when you're offended by something, when you think that something is beneath you, this is also a form of judgment. This isn't taking something for what it is and working with it to the best of your ability. This is projecting on to it, sort of a deliberate animus which might not be there. It might just be that the system is inherently fair or that the system is indifferent to you as a person, and then saying, “Okay, all I need to do is get my foot in the door. I need to work with this. I’m going to make the most of it,” and I think that's what she did. Had she not done that, where might her career have gone? 

[0:09:12.5] MB: I share that story a lot with people who are just getting started. It reminds me of another tactic you recommend in ego, which is the idea of the canvas strategy. Can you talk a little about that? 

[0:09:25.3] RH: Yeah. Early on in my career, I think any young person — Bing a young white guy, obviously the discrimination or the adversity that I faced sort of have been nothing compared to a woman trying to be a pilot in the 1920s. Any young person can at least superficially relate to being underestimated, to being seen as unnecessary, to being seen as less than. In any point in your career, particularly early, there are going to be people who don't think you have what it takes, and what are you going to do with that? Are you going to overcompensate for it by being confident overconfident, overconfident and make things worse? Are you going to say, “Okay, look. I’m consider to be the least important person in this room. I’m going to work with that and I’m going to make myself an important person in this room not by my posturing, but in terms of what I can contribute.” 

I think if you're an intern out there, an assistant out there, really embracing the idea of, “Look, my job is to make my boss look very good, and I’m going to make myself indispensable in this organization not by chasing credit, but by making everyone in this room better and finding opportunities for other —“ I said canvas. Finding canvases for other people to paint on.” Is that finding articles for your boss to read? Is that staying late and doing extra research on this project that you know they haven’t had time to look at? Is it giving ideas away to other people inside the company that they can take credit for? Is it bringing them potential clients or projects or opportunities or introducing them to new things that you as a young person might have insight into that an older person might not? What are the things that nobody else in the organization wants to do that you are willing to do? Sort of building up your credibility and your skills that way not by trying to get credit, but in some ways, by deliberately giving credit away. 

[0:11:24.6] MB: I think there's a corollary to that as well when you think about taking responsibility for something. So often people think, “Oh, I need to deflect the blame. I need to make sure that I don't get caught up in this.” When in reality, counterintuitively, often taking responsibility, taking the blame for when things go wrong is really one of the most powerful things that you can do. 

[0:11:45.0] RH: Yeah, I would think that's true also. Look, earlier on in your career, it's accepting that your role is to deal with and take the heat for stuff that other people don't want to have to do, that that's part of the job. If you can embrace that, if you can do the things that other people don't want to do, then all of a sudden people are going to start to lean on you. They’re going to send you stuff. They’re going to start to see what you have. Nobody is going to hand you the position you magically want. I think you have to earn it. 

[0:12:17.3] MB: Another on the topic from Obstacle what I’ve found really interesting. In many ways, it’s kind of the core thesis of the book. Talk a little bit about how should we approach dealing with setbacks. 

[0:12:28.5] RH: I think this goes to the discipline of perception a little bit as well. Obviously, are you going to see this as this thing to put up with? Are you going to see this as this thing that’s very unfortunate? Are you going to see this as a setback, or are you instead going to see it as an opportunity of one kind or another? Marcus Aurelius, who’s probably the most famous of the Stoics, he has this line, he says, “The impediment to action advances action. What stands in the way becomes the way.” 

What he really means is that everything that happened, whether it’s a person being rude to you or a flight that's been delayed or a piece of legislation that failed to pass. This is negative in the sense that it's not what you wanted to happen, but it’s positive if you decide that it then provides an opportunity for you to do something, whether that's teach someone something, whether that's even just practicing forgiveness or acceptance. Everything that happens, we had the ability with our minds to change what that means to us. 

Andy Grove, who was the CEO of Intel for many years, he would say, “Bad companies are destroyed by crisis. Good companies survive them, and great companies are improved by them.” That’s sort of the stoic mindset, is that setbacks make some people worse, some people tough it out, and then other people go, “Oh, this is actually great, because now I can do X, Y, or Z.” That's the sort of stoic optimism that I really find inspiring. It's not saying, “Oh, hey! Everything’s awesome,” but it’s saying, “Hey, this presents to me an opportunity to do something that might be awesome, that had things gone my original way, I would've been able to do.” 

[0:14:21.0] MB: Tell me little about in ego, you talked about the distinction between being and doing.

[0:14:27.4] RH: Yeah. We’re really talking about the difference between appearance and reality, or sort of posturing and being the real deal. There's a speech that John Boyd, he was a great fighter pilot, and then sort of a groomer in the talent in the Pentagon for many years. He would give the speech to young up and comers. He would say, “You’re going to come to a fork in the road, and the fork in the road is — ” He would say, “it’s to be or to do.” 

Look, you can be someone who chases rank, he was saying. You could be someone who sucks up to your superior officers. You could be the kind of person that rubber stamps the right projects or tells people what they want to hear, or you could be someone who dedicates himself to the truth to a larger cause, just serving your country in a way that might not be rewarded by rank but it's the right thing to do. 

Boyd’s career was an example of this. I would guess 98% of people listening to this have never heard who he is, but he’s arguably the most important strategist in the Armed Forces in the latter 20th-century. He shepherd through the F-15 and the F-16. He was instrumental in the strategy of the First Gulf War. He’s now taught on all these different war colleges. What he was looking at doing is the right thing. He didn’t care about piss people off. He didn’t care if he killed people’s pet projects. He didn't care if he didn't get promoted. What he cared about was the work, was doing good work. 

I think we all have fork in our own careers that is similar to that. Are you going to be the person who pretends to be an internet millionaire and sells this bogus lifestyle? Are you going to be someone who actually builds something that matters? Are you going to chase being a bestseller, or are you going to chase writing books that have real impact? Are going to chase some meaningless job on Wall Street or are you going to try to make a difference in people's lives? What are you going to do? 

That choice, I think a lot of people make unknowingly. They’re not conscious of that fork, so they just gravitate towards what pays better, what seems to get the most recognition, and then they end up one day wondering where all the time went and why they haven't done anything important. It’s just something that I think everyone needs to be aware of, is what path are you on in life? Are you the person who is being important or you’re doing important things? I think that's the question. 

[0:17:13.3] MB: In many ways that distinction reminded me of the distinction between the fixed mindset and the growth mindset that Carol Dweck talks about, and kind of the idea that if you're sort of in a fixed mindset world that’s all about proving and demonstrating how awesome you are, but when you're sort of in a growth mindset place, in many ways, you're focused on getting better, improving kind of concrete development and growth. 

[0:17:35.0] RH: I guess they’re similar. I don’t know — To me, what Carol Dweck is talking about is the difference between sort of being smart and working hard. If you think you're smart become someone said you're smart, I guess that's one thing. If you think that you work really hard in you’re learning and you’re getting better, one of those attitudes might look better on the surface, but the other attitude — It’s like the other attitude, over time, is going to bear greater fruit. Yeah, you got to decide which of those people you’re going to be. Are you going to chase sort of superficial recognition or are you chase doing real work? 

[0:18:14.0] MB: That makes me think a little bit as well about another concept, I think you call it humbleness in Ego, but it’s the idea of how do we untangle success from our own kind of identity and how do we not fall into the trap of judging people based on their achievements.

[0:18:14.0] RH: Yeah. Look, I think one of the most insidious parts of culture is thinking that the things that we've done say something about us a person good or bad. If you think that the fact that you can afford a nice car says that you’re successful and important, you’re going to feel great when you have that nice car, but if that car gets repossessed, you have to sell it because you’re investing in your company or something. Now, all of a sudden, you don't feel the same way, but you’re the same personal. The only thing that changed is what car you drive. 

If you think that you're doing awesome because your company is doing awesome, what happens when the market shifts, or what happens if Google decides that it's going come into your market and replace you? The realities that the world can sort of turn on a dime. The best laid plans, as we know, can turn to nothing very quickly. 

These things don't change us. The difference between first class and coach on an airline other than price is nothing. They’re just chairs on an airplane, and so you want to be able to measure yourself not by this sort of external scorecard of accomplishment of recognition or achievement. You want to be able to measure yourself based on what went into them, because that’s really the only part of that equation that you control. 

I wrote this new book. I think it’s great. I think it’s one of my best books, but I could die before it comes out or there could be a natural disaster the week out and it could get no recognition, or Malcolm Gladwell could write a book with the same title and no one would care about my book. There are all these things that could happen that before it came out, when it was still in my control, I was quite proud of it and I knew that I did a good job, but then if I let these sort of external metrics decide whether it was good or not, I’ve now taken my confidence and my happiness and my identity and put them out to other people's hands and that sets us up to be disappointed, it sets us up to feel less than. It’s just not a great position to be in. 

[0:20:58.8] MB: How do we anchor our identities and our self-worth on that more stable footing? 

[0:21:04.5] RH: I mean you’ve got to decide what's important to you. Ideally, you want to root it in the things that you control. Again, you take a book — Actually. Obstacle is the Way was a good example. When The Obstacle is the Way came out, it did okay. It’s sold all right, but it was nowhere near what it's become in the subsequent few years. 

If I only felt good about it selling a certain number of copies I would have found that the book was a failure for quite some time. Really, the book hasn't changed. The book is the same book from when I finished it a year before came out to the day it came out, to flash-forward years later and its sold hundreds of thousand copies. Nothing has changed. I haven't changed the words, and the page haven't changed. Those are really what I should be focused on then, what you want your sense of good or bad or positive or negative to be rooted in is the part that you control. I control the amount of work that went into it. I controlled the ideas within it. I controlled the amount of time I made for it. I controlled those things. What I don’t control is what critics say. I don't ultimately control how many copies it’s sold or how much money it makes or this important person or that important person liked it. 

You almost have to be — The stoics would say you’re in different those things. Not that you don’t want them, but it’s nice to have them but you fine if they went away too, but that’s not easy to do. I wasn't exactly happy that the book didn't hit the bestseller list the week it came out or in the weeks’ sense I would've liked for that's to have happened, but that it didn't happen was okay because I was able to root my judgment of the book in the fact that I knew that it was the best thing that I was capable of that that time. 

[0:23:09.0] MB: In Ego you also talked about the idea of entitlement. Tell me a little bit about that. 

[0:23:14.2] RH: I don’t know what you mean specifically, but I think related to what we’re just talking about is a lot of people think they're entitled to the parts of the labor that aren't there. They think that they’re entitled to everyone liking them or everyone telling them that they’re awesome. They're entitled to being in control of the universe, other people's opinions. It's like you see this with very egotistical people. You could even see this with Trump. It’s like he doesn't get that people are allowed to not like him. It’s so deeply bothers him and he’s so used to being in control of everything that he ends up wasting incredible amounts of time and energy and actually ends up making things worse for himself trying to control these things that are inherently outside of his control. 

I think part of ego is just believing that the universe is revolving around you and that it responds to your wants and needs. I think a more humble but more resilient approaches is realizing that, look, you’re a tiny fleck in this universe and that it’s on you to make it what you want it to be within your sort of limitations as a human being. I think this is true as a creative too. Again, get you are entitled to the work. You’re not entitled to what comes to anything past that. You’re not entitled to any results. That's where you are, at the at the mercy of these larger forces. That’s inherently humbling. 

[0:24:50.8] MB: In a world where change is one of the only constants, people and businesses must be adaptable. This episode of the Science of Success is sponsored by our partners at That Moment, a new podcast about the pivot that changes everything. 

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[0:25:49.4] MB: Do you think that there's — You touched earlier on the idea of stoic optimism. After I kind of read Obstacle, and I’m naturally sort of a very pessimistic person. I always think about all of the things that can go wrong and the ways that it can get wrong. Do you think there's a danger within stoicism of getting too focused on the negative?

[0:26:09.9] RH: The stoics don’t believe in a negative. They’re saying they want to look at all possibilities, but that all the possibilities are the same. That neither there’s no good possibilities and there's no bad possibilities. There's just potential outcomes in a given situation 

I think, look, there’s pessimism. Pessimism is always looking at what could go wrong and then despairing because it can go wrong. Stoic is instead saying, “Look, I'm going to launch this company and it could be successful. It also could fail and I could lose all the money that I put into it, but that’s not going to stop me from trying. I still think that my odds are better of success than failure, so I’m going to push through and I’m going to put everything that I can towards doing so. If it does start to look like it’s going to fail, here are all the things that I can do to prevent that. Here’s all the options that I have since I’ve thought about it in advance that I can try to plan for those contingencies. 

I think there's pessimistic people and I think those people are not happy and there's anxiety and worry in that pessimism. That's not what stoicism is supposed to be about. Stoicism is thinking about the worst case scenario so it doesn't catch you by surprise. Also, so you can plan for it or plan around it or prevent it. The optimism in stoicism is that it proceeds anyway. It proceeds despite the odds or despite the dangers or risks and it goes into them not blindly but with one's eyes wide open. 

[0:28:03.7] MB: I think that's a great point. The idea that there's not good or bad outcomes, there are only outcomes, and we need to think — 

[0:28:10.9] RH: Yeah. The stoics would say there is no good or bad. There's only perception. There's just how we see things. Think about it. Look, what you would see is a bad outcome, somebody else might see as heaven on earth. You failing at a business to someone in the third world, they would kill just to get where you think failure is. These things are all relative and subjective and we should remind ourselves of that. If we can strip that comparison out of the equation, we can see that there are just outcomes, period. Some are probably more desirable than others and some probably present more options than others. At the end of the day, when your company fails, whether you believe in God or whether you believe in some chance or fate, the world isn’t saying, “This is happening to you because it's bad.” It's just happening. It just is an event. When a tree falls or when a person dies or when you get a year older, these are just facts of the universe. They're not good or bad. It's human beings who try to put them in categories and then feel stressed and unhappy because of those categories. 

[0:29:35.0] MB: Where do you think people go wrong when they try to concretely implement stoicism into their lives? 

[0:29:41.9] RH: I say in the book, all these is very simple, but that doesn’t mean that it’s easy. Look, I can say what I just said and 20 minutes from now someone could call me a name and objectively that name is just a word. There's no difference between this word or that word. It doesn't change who you are and it doesn't mean that it's true or not, but that's simple. It’s pretty straightforward. It’s logical, but that in the moment when someone calls you an asshole, that doesn't — You want to react. 

I think the hard work with stoicism is the practice of it, not just the practice, like doing it, but can you practice it? Can this be something that you get a little bit better at every day? I'd like to think that I am, but stuff still bothers me. It's always going to bother me, but hopefully it bothers me a little bit less every day. 

[0:30:44.1] MB: I’d love to kind of transition now in talking about your new book, The Perennial Seller. One of the core ideas from the book is the notion that you shouldn't distinguish between the making of something in the marketing of it. Tell me about that. 

[0:30:58.9] RH: I think a lot of people creatively — and I know this sounds very different than what sort of the important topics we’re just talking about, but I’ve tried to write books that are going to stand the test of time. I’ve tried to write books that whether or not they appear on the bestseller list are going to sell well every single week. I want to create things that last, that help people that work regardless of trends or current events. Part of the reason that a lot of creative work doesn't do that is that people go off in a cave and they make things and then they try to figure out after how to make. Somebody decides, “I want to have a podcast, “and then they make a podcast and then they go, “How do I get listeners for this podcast?” They don't think about it as —They think about it as separate problems rather than the same problem and that in a weird way getting the audience, sort of getting the attention for it matters as much, if not more than how you made it, because if you can't have one, the effort that went into the other was somewhat poorly spent. 

[0:32:12.5] MB: I think that makes a ton of sense, and you have a couple of examples from the books Shawshank Redemption, 48 Laws of Power. Would you share one of those stories? 

[0:32:22.3] RH: Yeah. Look, Robert Greene who wrote the 48 Laws of Power, he was my mentor. I was his research assistant for a number of years. Look, that book could've been — That book was written in the mid-90s. That book could have been rooted in current events. It could have talked about the Clintons. It could have talked about no television shows that were on at that time. It could've talk about all of these things, but instead Robert wrote a very timeless book about power. He wrote a book about power that wasn't designed for your typical business executive. It was very pragmatic and ruthless and he says that it's A-moral, meaning that it's not judging good or bad about the strategies. The result was he’s created this timeless book that’s unlike anything else in the field. Its closest equivalent is probably Machiavelli's, The Prince, just written 500 years before. 

In a way, he’s done very little marketing for the book because the book is the marketing. When people read, it so refreshingly provocative and bold that you got to read this book. The book is the marketing in many ways and it's also designed to be timeless. Again, even though it’s 20 years old, it doesn't feel dated. He could've written it yesterday, he could have written it 20 years from. It would still be the same value. 

Part of the reason I rooted my books in ancient philosophy is that I know that I’ve thought about the things that I’ve thought for a decade or two decades. I know that ancient philosophy has worked for thousands of years. What am I going to bet on? Something that occurred to me when I was 25, or am I going to bet on something that somebody else came up with 2500 years ago? Rotting your work in timeless principles is really really important. 

[0:34:26.6] MB: You were pretty young when Robert Greene, I guess, when he became your mentor, right? 

[0:34:32.1] RH: Yeah, I was 19 or 20. 

[0:34:34.9] MB: How did you develop that relationship or how did he become your mentor at such a young age? 

[0:34:41.3] RH: I think become is the operative word there. There wasn't like this day where I was anointed. It wasn't like some ceremony or swearing-in. I worked for someone who works on his website and then Robert and I started talking. I started working on his projects. I had read all his books. We met for lunch one time. He told me that he was looking for a research assistant. I volunteered. He gave me a trial project and then I did good on that and he gave me another project. Then over five or six years, I proved myself. I did good work. It was an organic growing process. There was never — I think some people go, “I need to find a mentor,” and that’s not really how it works. What you need his mentoring, and that can come from lots of different sources and people and it usually evolves slowly. 

I think the other part is when you begin to show potential or talent — If you're totally clueless and you don’t know anything and you have no marketable skills of any kind, you're not going to find a mentor. In some ways, it's inherently unfair, the people who need mentoring the most get it the least, but that's how it works. 

Sheryl Sandberg, she says it’s not find a mentor and you will do well. Do well and a mentor will find you. That's how it happens. You’ve got to put in the work, show the potential and then people will be willing to invest in you. 

[0:36:17.5] MB: Back to Perennial Seller, tell me a little bit about how do you approach the creative process? 

[0:36:24.5] RH: I think about the audience a lot about. I think about who am I making this for. I think about what is this project going to do. What am I trying to accomplish? What is success look like on this project? It's a hell of a lot of work too. When I sold Perennial Seller in early 2015, I thought it would take a few months. Here, it is coming out in late 2017. Took over two years, and not like two years of sporadic work, but two years of almost every day making it a little bit better. 

I think people think that books or movies or whatever, these sort of flashes of inspiration or flurries of activity. Really, it’s you have an idea and you test that idea. You start to think that there's some promise to it, and then he does work on it every single day and it gets .01% better each time you touch it and these improvements compound and at the end, probably much later than you think, it's eventually finished and you have it. 

[0:37:39.7] MB: How do you go about testing your ideas? 

[0:37:42.6] RH: I say every article should be — Every book should be an article before it's a book. Every article should be a dinner conversation before it’s an article. I think you’ve got to interact with people who are least representative of your audience and see is there a potential? Is there a flash or a glint of intrigue in their eyes when they hear it? If there's not, then you got to keep tweaking the idea until you get there. 

[0:38:13.0] MB: Give me a specific example. How did the Perennial Seller, for example, evolved from a dinner conversation into an article into eventually a book? 

[0:38:24.4] RH: Yeah, it’s funny. My editor came to my wedding and she was like, “Hey, you should do a book on book marketing.” I thought that was interesting, and I explored it. I wrote a book proposal and sold. There was some interest, obviously, or they wouldn't have bought it. Then I started talking to people about a book and I found — Most of the people I know are not authors, so the idea of a book about book marketing, it kept falling flat. Then I realized too that a lot of the strategies that I was going talk about would be out of date very soon, and so I pivoted towards, generally, how do you make anything that lasts or how do you market anything that lasts. 

Then most of that marketing actually has to do with what the product is itself, so then it was really hard to make and market anything that last. Obviously, I had to sit down and write it and there are heir different sections that I talk to people about, but it evolved from this suggestion about one topic to being a full-fledged book of — I don’t know, 50,000 or 60,000 words, maybe more, about a totally different thing. That wouldn't have happened — If I just written the book — Let's say I had known that my publisher would publish anything that I wrote, so I would have thrown together a first draft about book marketing, and then it would have been published and it would've been much worse and it would’ve had much less chance of success that I not had this conversation. I thought I not got pushed back from the people that I did talk to it about. 

[0:40:10.5] MB: For somebody who’s listening, how would you recommend that they think about finding a market or an audience for their ideas or for that sort of concept that they have around creating something? 

[0:40:25.0] MB: I would think what are problems that people have that need solutions? I think that far too much creative work is a solution in search of a problem, when really it's got to be the other way around. What’s a problem that people have? The Obstacle is the Way is a book about philosophy, because that’s what I'm interested in, but it’s actually a book about how to overcome obstacles, because that's what other people are interested in to come together. 

You have to find a problem to solve, and the deeper and more perennial problem and the better your solution, the more likely you are to create something that's going to endure and that's going to be, hopefully, financially lucrative as well. 

[0:41:13.8] RH: How do you approach digging in and really discovering kind of what those problems are or finding people that kind of unearthing what the challenges they have that you could maybe help talk to or address? 

[0:41:28.5] RH: To me it’s kind of obvious. What are problems you have in your own life that other people share? What are problems the people in your life seem to talk about? What are the things that you wish you'd known when you were younger? What’s the thing that you went through that you had to white knuckle, that you wish that there had been solutions for? What are the things that you're experiencing in your life? You're not pulling up a phone book and trying to call people and go, “What are some problems that you have?” but you're looking for resistance and difficulty that other people have accepted or have caught up with that there might be a solution to. What did people sang before there was the song Happy Birthday? What people read before what to expect when you're expecting? Where did people go to when they would get hung over in the weekends and before there was a brunch spots? What are needs that people have to which there are currently no solutions? Then your work is presented as an alternative to the status quo. 

[0:42:39.3] MB: If you were to have to kind of start from scratch today, if you had no existing audience, no relationships. How would you go about building an audience or building a platform for yourself? 

[0:42:51.9] RH: Look, I remember when I did that. It's not like that — I wasn't gifted this platform. I remember in 2008 or 2009 I wanted to be an author and I knew I would write a book someday, but I didn’t have any way to tell people about it. I started an email lists where recommended books to people thinking that one day I might be able to recommend one of my own books. That list started with 50 people that are mostly friends, and I sent the email out last night about Perennial Seller to 81 — Almost 82,000 people. I already did that list, so when other people started reading lists, I don't think it’s a good idea. I think that’s competition and I sort of already own that space, but I would think about what is a skill that I have? What’s something that I know about I could help people with? What's the most interesting thing about me that people don't know about that I could lean into? I’d go from there. It wasn’t like 30 years ago I started from scratch. It was not that long ago. I still think I’m very much in the in the beginning stages of doing the things that we’re talking about. 

[0:44:09.7] MB: In the book, you talk about the importance of building a platform. Can you explain that concept a little bit more? 

[0:44:17.3] RH: Look, what we’re just talking about with the list. I could have built a blog, but I built an email list instead, and that email list is now 80,000 people, that when I have a book, I email. The email is probably this single best medium for selling books right now. 

If you don't collect your fans and organize them and have direct access to them, like you, with your podcast, if you were only dependent on iTunes to get access to your fans and iTunes suddenly decided to charge, or iTunes mysteriously shut down, or people started hating iTunes. These would all be really bad problems. If you’re an Uber driver, you're dependent on Uber for your living. You don't have a platform. Uber has the platform, and that's why they're worth billions of dollars. You want to own your relationship with your customers, your fans, as much as possible. 

[0:45:09.3] MB: Has having children impacted your productivity at all? What have been some of the challenges you’ve had to overcome in terms of staying on track with how much you create and market with having kids? 

[0:45:22.5] RH: I only have one son and he’s less than nine months old. The vast majority of my creative work came before all these and it’s certainly a process that I'm adjusting to now. Look, you got to decide what you want your life to look. You got to decide what your priorities are, what's important to you, and you got to organize around that. I think one of the reasons that I was comfortable having a kid is that I’d gotten my life to a point where there was freedom to do that and that had been something that was always very important. I didn't want to have to show up at a job. I wanted to have to determine my own schedule. I wanted to be somewhat financially independent as a result of some of my success. I changed tell how I spent money, how I invested money. That this change what I said yes to, what I said no to. It certainly changes your priority. There's a few hours that I spend in the morning now that before I get started that weren’t there before, but I think the rewards are more than worth it. 

[0:46:30.0] MB: What’s one of the hardest struggles that you’ve personally had to overcome? 

[0:46:36.7] RH: I kind of hate that question, because, one, I think it implies — One; i don't like this idea of this sort of the adversity Olympics. Who has gone through this, and was gone through that, and let's all compare them? I think the other part of it is that it implies that it's like this thing we do ones that determines who we are. 

To me, the struggle is waking up every day and being tired and you’d go to work or not. There’s this fire to put out or that that fire to put out, or this employee has this problem and how are you going to deal with it? To me, the struggle is this sort of day-to-day thing that I focus on. At the end of the day, I don’t think about it anymore. I don't think about —2014, I wrote about Ego. It was a very hard year for me. I went through a lot of stuff, but I also don't think about it at all. Part of the reason I wrote it is so I don't have to think about it again. Part of the stoic optimism is also realizing the time you spent dwelling on the past either negatively or positively. Patting yourself on the back for getting through something is really just wasted time is not being directed at what you’re going to do next. That's where I prefer to focus my energy. 

[0:47:55.6] MB: I think that’s a great point and a very insightful look at how to think about not only where we focus our attention, but why it's kind of irrelevant to think about just what’s the hardest struggle that you’ve had overcome. I think that’s really interesting perspective and philosophy. 

[0:48:15.1] RH: Thank you. 

[0:48:15.7] MB: For somebody who's listening to this episode that maybe wants to start or concretely implement some of the ideas we’ve talked about today, what would kind of be one action or activity you’d give them as a starting point to do that? 

[0:48:29.2] RH: Obviously, I wrote the books to be a starting point and I see them very much as a starting point. The point of stoic philosophy is not that it’s this thing that you read ones and then you know forever and you’re this magical wizard. It's something you read and you do. I journal about it daily. I write about it. I think about it. I read about it. I have conversations about it. 

The books, for me, are part of that process. Writing them was me spending an incredible amount of time with some of these ideas. I would start with reading, and you don't have to read my books. You could read Marcus Aurelius, or Seneca. Tim Ferris just put out a free collection of Seneca’s letters that i think are great. You could check out that. Listen to podcast about it. I would just start by immersing yourself in this information because there’s a lot of it out there. It’s done by people who are smarter than you, they’re smarter than me. These are people, some of the wisest people who ever lived, and I take advantage of it. 

[0:49:31.3] MB: I would echo that as well. I think that one of the most interesting things about your work, and you touched on this earlier, is that these ideas are timeless. They’ve been around for, literally, thousands of years and there's a reason, it's because they’re such effective strategies for dealing with, as you put it, sort of the everyday struggle of getting up, dealing with setbacks, achieving things in a world that is often very difficult. 

[0:49:56.8] RH: Yeah. I would agree with that. 

[0:49:58.2] MB: Where can people find you and your books online? 

[0:50:02.1] RH: My websites is ryanholiday.net. You could sign up for the reading list we talked about there. All my books are on Amazon. Yeah, I think I’m at Ryan Holiday on pretty much every social media platform. 

[0:50:13.7] MB: Awesome. Ryan, thank you so much for coming on here sharing all of your wisdom, ton of great insights about stoicism and creativity. 

[0:50:22.5] RH: Thank you for having me. This is really cool. 

[0:50:24.6] MB: Thank you so much for listening to The Science of Success. Listeners like you are why we do this podcast. The emails and stories we receive from listeners around the globe bring us joy and fuel our mission to unleash human potential. I love hearing from listeners. If you want to reach out, share your story, or just say hi. Be sure to shoot me an email. My email is matt@successpodcast.com. I would love to hear from you and I read and respond to every listener email.

The greatest compliment you can give us is a referral to a friend either live or online. If you’ve enjoyed this episode, please, leave us an awesome review and subscribe on iTunes, because that helps more and more people discover The Science of Success. I get a ton of listeners asking, “Matt, how do you organize and remember all these information?” Because of that, we’ve created an amazing free guide for all of our listeners. You can get it by texting the word “smarter” to the number 44222, or by going to successpodcast.com, that’s successpodcast.com and joining our email list. 

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Thanks again, and we’ll see you on the next episode of The Science of Success.


July 20, 2017 /Lace Gilger
Mind Expansion
JonVroman-01.png

The Principles You Can Use To Live An Authentic & Fulfilling Life with Jon Vroman

July 13, 2017 by Lace Gilger in Emotional Intelligence

In this episode we discuss the dangers of “playing it safe” in life, how we can learn to celebrate more, the power of cheering on, showing up, and serving other people, how to balance the acceptance of negative emotions with amplifying the good and focusing on the positive, what it means to live life in the “front row,” lessons learned about living life from people fighting for their lives, and much more with our guest Jon Vroman.

Jon is the co-founder of The Front Row Foundation, a charity that creates unforgettable moments for individuals who are braving life-threatening illnesses. Jon teaches others to “Live Life In The Front Row” through teaching and inspiring others with the Art of Moment Making. He is also an award winning speaker, podcast host, and the bestselling author of his new book The Front Row Factor: Transform Your Life with The Art of Moment Making.

We discuss:

  • How John went from being bullied and feeling insignificant, to stepping up and living his life in the front row

  • How would you rate your contribution to the world on a 1-10 scale?

  • The dangers of “playing it safe” in life

  • What does it mean to live life in the front row?

  • The anticipation principle and how to bring the power of the future into the present moment

  • How we can learn to celebrate - bring light and attention to something, even if its something small

  • Celebration is appreciation and gratitude

  • How do you recognize or create a front row moment every day in life?

  • “What can I celebrate right now?”

  • If you can’t celebrate yourself, ask “How can I celebrate somebody else?”

  • Being in the front row is also about service, stepping up for people, and not always being the center of attention

  • The power of cheering on, showing up, and serving other people and why there is so much meaning, love, and joy in doing that

  • What does it mean to be a moment maker?

  • Recognizing the beauty and joy within a moment and noticing it, take a moment, breathe in, look around, feel it and appreciate it - recognizing what’s already there and not chasing what could be

  • Why you should ask “How can I make this special?”

  • How you can create special moments in the simplest spaces within life, turning something normal into something spectacular

  • Why we should amplify the good so that we silence what’s not

  • The importance of accepting negative emotions and living the full range of emotions in life, the importance of being cold so you can appreciate the warmth

  • The 90% Rule - where do you want to “live” 90% of the time

  • How to re-align with what you value and live a life of making moments and celebration

  • The three things you need to live life in the front row

  • How to balance questions of acceptance/discomfrot/negative emotions with amplifying the good and focusing on the positive - focus on what state you end up at when you have the balance between those two things

  • "Proximity is power” - what thoughts, questions, and relationships are you close to that are shaping your life?

  • Questions drives our lives - what questions are we trying to answer?

  • What questions are running your mind? What different questions could be running your mind?

  • Everything we've learned about living life from people fighting for their lives

  • Life is made up of MOMENTS - how do we manage each of those moments

  • We think life will be great when we BLANK - once BLANK happens - this is NOW - this is IT - this is where its happening - managing your mind, managing the moment is the key to maximizing our lives.

  • Why I love the quote - "Alex, don’t let Mount Everest be your greatest achievement”

  • Hope is not weak, hope is not wishful thinking, hope is having a vision for the future and doing something about it

  • How do I recognize or create a front row moment right now?

  • The best questions aren’t the ones that YOU want an answer to - its the ones that the OTHER PERSON wants an answer to

  • Why you should ask “What dream is making you come alive right now?”

  • If not you then who? If not now then when?

  • The importance of self awareness and being honest with yourself

  • Ask yourself what makes you come alive? Create an environment that makes you come alive

  • And much more!

Thank you so much for listening!

Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions on how to do that).

This Episode of The Science of Success is brought to you by our partners, That Moment Podcast. That Moment explores the pivot that changes everything: moments that open doors for discovery and growth, but also bring the looming possibility of failure. Each show features different leaders and innovators sharing their stories of taking risks in business and in life. That Moment is produced by Pivotal, who believes when change is the only constant, people and businesses must be built to adapt. Get the details of their first episode "It Was Essentially Disrupting Ourselves" here and check them out on iTunes, Google Play, and Soundcloud.

SHOW NOTES, LINKS, & RESEARCH

  • [Website] The Front Row Factor

  • [Book] The Front Row Factor: Transform Your Life with the Art of Moment Making by Jon Vroman

  • [Book] The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM) by Hal Elrod

  • [Book] The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller

  • [Website] Touch The Top

Episode Transcript


[00:00:06.4] ANNOUNCER: Welcome to The Science of Success with your host, Matt Bodnar.
 
[00:00:12.4] MB: Welcome to The Science of Success. I’m your host, Matt Bodnar. I’m an entrepreneur and investor in Nashville, Tennessee and I’m obsessed with the mindset of success and the psychology of performance. I’ve read hundreds of books, conducted countless hours of research and study and I am going to take you on a journey into the human mind and what makes peak performers tick with the focus on always having our discussion rooted in psychological research and scientific fact, not opinion.
 
In this episode, we discuss the dangers of playing it safe in life. How we can learn to celebrate more, the power of cheering on, showing up and serving other people, how to balance the acceptance of negative emotions with amplifying the good and focusing on the positive, what it means to live life in the front row, lessons learned about living from people who are fighting for their lies, and much more with our guest Jon Vroman.
 
The Science of Success continues to grow with more with more than 1,000,000 downloads. Listeners in over 100 countries, hitting number one New and Noteworthy and more. I get listener comments and emails all the time asking me, “Matt, how do you organize and remember all this incredible information?” A lot of our listeners are curious about how I keep track of all the incredible knowledge I get from reading hundreds of books, interviewing amazing experts, listening to awesome podcasts and more.
 
Because of that, we’ve created an epic resource just for you. A detailed guide called How to Organize and Remember Everything. You can get it completely free by texting the word “smarter” to the number 44222. Again, it’s a guide we created called How to Organize and Remember Everything. All you have to do to get it is to visit successpodcast.com and join our email list or text the word “smarter” to the number 44222.
 
In our previous episode, we discuss the inevitable technology shifts that will be impacting our future. The second industrial revolution. The importance of having an open mind, critical thinking and seeking disconfirming evidence. We explored how to better ask questions and why it’s so important that you do and talked about some of the biggest technology risks with Wired’s Kevin Kelly. If you want to hear more about the inevitable future of technology, listen to that episode.
 
Lastly, if you want to get all this incredible information, links, transcripts, everything we talk about on this episode and much more, be sure to check out our show notes. Just go to successpodcast.com and hit the show notes button at the top.
 
[0:02:43.0] MB: Today, we have another exciting guest on the show, Jon Vroman. Jon is the cofounder of the Front Row Foundation, a charity that creates unforgettable moments for individuals who are braiding life threatening illnesses, he also teaches others to live life in the front row through teaching and inspiring others with the art of moment making. 
 
He's also an award-winning speaker, podcast host and the author, the bestselling author of the new book, The Front Row Factor: Transform Your Life With The Art of Moment Making. Jon, welcome to The Science of Success.
 
[0:03:12.6] JV: Hey, thanks for having me, good to be here.
 
[0:03:14.3] MB: Well we’re very excited to have you on. For listeners who may not be familiar with you and your story, tell us a little bit about yourself and how you got started living life in the front row?
 
[0:03:24.4] JV: Wow, this is always the time when I go, do I go back to the very beginning? I’ll give you what I think is the most exciting piece of it. The short by the way, childhood version is I grew up in a great family, traveled around a bunch, dad was military.
 
Mom was a school teacher until she stayed at home with the kids. I’m super grateful for my family and my upbringing. What ended up happening was that when I was in high school though, this is really important to the part of the story of how I started living in the front row, was I was really short Matt, I was like, I was four 10, I weighed 85 pounds, driving a car to school.
 
I was either bullied or insignificant. Unnoticed or picked on, those two things were occurring in my life and that was sort of the pain that created a prompt for me to be able to want to not only step up in my life but to help others. Where this whole idea of living life in the front row came from was actually three big things that happened in my life all around the same time and this was in my mid 20’s this all happened.
 
One was I was asked by a mentor to rate my contribution to the world. Hey, when it comes to making a difference in the world, how would you rate yourself in a one to 10 scale? I didn’t like my answer and so that was like a big prompt for that something needed to change. I had been very caught up in myself and not serving others.
 
Second thing that happened was I was at a Jason Mraz show and I remember being in the very back row and I looked to the front and I saw this group of girls having the time of their life and I remembered thinking to myself that they looked like they wanted to be nowhere other than right there at that moment, at that show and they were having a blast and then I looked in the back where I was and I saw people kind of checked out. 
 
Sitting down, not as engaged and I turned to my girlfriend and said, life is different in the front row. The front row of course being a metaphor for getting close to the things that light us up, that make us come alive and I thought to myself, this is not how I’m living, I’m living life as a spectator in the back, I’m watching everything happen, I’m playing it safe, I mean, the back is really safe right?
 
I see everybody, nobody sees me, it’s an easy out but you know, the front is where the energy is. I thought, that’s where I need to start playing life is there. Really stepping up and then the third thing that happened was a buddy challenged me to run an ultra-marathon and this is in my late 20’s and I had never run more than a couple of miles in my whole life, this is a huge step for me but we committed to doing it and we were training for this ultra-marathon and we thought, you know, aren’t we supposed to raise money for a charity, isn’t that what people do?
 
They go run and they raise money for charities and that conversation quickly turned to, what if we started a charity? What would that look like? What would be the ideal charity? That was sort of the topic of conversation and all these things that happened, it was sort of a perfect storm scenario and not only have I been thinking about contributing and now this question popped up but this whole front row experience at the Jason Mraz show and next thing you know, the words just rolled off of my tongue, Front Row Foundation and we thought.
 
What if we help people to have this amazing day and the more we explored it, the more we thought about starting a charity, we really dug into our fears and our loves and what I mean by that is that if you want to do something in the world that’s unending fuel. You need to really understand what you’re moving away from and towards and what you fear and what you love.
 
I said, well what do I fear most? Getting to the end of my life and feeling like it was insignificant, feeling like I wasted my life or feeling like I didn’t maximize my time, make the most of every moment. Then I thought, what do I love the most? I thought I love experiences? I love moments with people, I love telling stories.
 
Remember when we did that? You know, wow, what if I helped people who are fighting for their life? Who have their timeline perhaps threatened to be shortened and what if we help them have the best day of their life and Front Row Foundation was born and that was 11 years ago and here we are today.
 
That was kind of the story of who I am, how I got to where I am and sort of living life in the front row and how we got to the charity.
 
[0:07:19.9] MB: Wow, that’s amazing, there’s so many things I want to follow up on and dig in to. To start with, just simply, tell me a little bit more about what does it mean to you and you already kind of hinted at it but what does it mean to you to live life in the front row?
 
[0:07:33.9] JV: Life in the front row to me is a life of full engagement, it’s a life of courage and being present to the moment. You know, our charity, we help kids and adults who have a life threatening illness, see the event of their dreams from the front row. When we started it, we thought that was it. It was like, we’re going to create this amazing day and tell their story and we thought it was about the person who was fighting the illness and about the day. 
 
What ended up happening though over the years was we realized it was so much more than that and that living life in the front row became a lifestyle. Became a way that they approached everyday of their life. We started to see some patterns emerging from that. One of them was we had created an event for a young man named Thomas Kay and Thomas was you know, fighting for his life, he was in a wheelchair, he was losing his eyesight and our hearts really connected with Thomas and his fight.
 
We wanted to send Thomas to go see the Rugby World Cup in New Zealand and what we had heard was that once we told Thomas he was going to be going to the event, Thomas was really motivated during his physical therapy because he wanted to stand for the national anthem when he got to the event.
 
What we saw was the power of hope, see, the thing about living life in the front row is like, when we look forward to an event, we call this the anticipation principle, it brings the power of the future into the present moment. Living life in the front row is about even bringing something that we’re looking forward to into the power of now.
 
What we underestimated, when we started the charity was living life in the front row could begin even before the event itself right? We understood the power of hope. Living life in the front row is also about celebration. One of the things we underestimated was the photobooks and the videos that we do for every recipient.
 
Again, we thought, this will be great for the recipient but what we didn’t anticipate was the effect it would have on their whole family. The effect on everybody for years to come. We would show up to a visit, a recipient in the hospital six months after their event and we would see their photobook from their front row day sitting on their nightstand.
 
Or we go visit them in their house and we’d see it on their coffee table and they would tell us, they’re like, everybody knows, you do not move this off the coffee table, that is the one thing that always stays there. We understood now about the power of the past, the celebration, bringing what was into what is. 
 
Bringing the power of the past, not living in the past, not living with rearview mirror syndrome but living, bringing the power of what was into the present moment. Living life in the front row is about remembering what was great and all of this, this hope for the future and this power of the past came back to the power of the present moment which is about living now.
 
People told us over and over again, living life in the front row has taught me to value and appreciate every day. A front row life is one where you are fully engaged. What my mentor Tony Robins had said many years ago, proximity is power and it’s what you get close to, we understand that in real estate, we understand that with relationships, we understand that in so many levels about when we are close to something that makes us feel alive, that to us is a front row life.
 
That’s what we have found over the years is people were not only doing it on this one day but they were doing it every day. Whether it was watching a sunset, whether it was playing with their kids, whether it was doing work that you love, it was something that you were getting close to in life. That is the essence of living life in the front row.
 
[0:11:00.7] MB: I want to dig in to proximity’s power and I also don’t want to forget the question about rating your contribution to the world because that’s such a fascinating dialogue but before we get into either of those.
 
I’m curious on the concept of celebration, that’s something that I’ve been to several Tony events and he talks a lot about celebration being kind of a core component and that’s something that I feel like I personally struggled with. I’m curious, how do you teach people to celebrate things?
 
[0:11:28.8] JV: Yeah, that’s a good one, when I was writing the book, I wrestled with this a lot because my wife will tell you that over the years, I’ve struggled with celebration. Personally struggled. For example, New Year is a really important holiday to my wife. She’s Russian, born and raised, lived there for 18 years and New Year is a huge deal.
 
For me, I always thought a tremendous amount of pressure around New Year. So much so that I didn’t enjoy it, I was like, I had more fun on a Tuesday than I did on New Year’s because New Year’s just felt like it was so important that I didn’t even want that pressure. I was like, how do I even win? 
 
Do we go totally crazy and spend tons of money or is that just buying our way into happiness and I really wrestled with this a ton. What I found over the years about celebration and through my own personal struggle and exploration, and watching other people is that we all celebrate in different ways.
 
You know, celebration doesn’t have to be jumping up and down and screaming and yelling although it often times is perceived to be that way that a true celebration is tons of balloons and tons of music and you know, that’s a real celebration.
 
There’s nothing wrong with that, in fact I love that. What I’ve also realized is that celebration could be quiet, it can be internal, it can be represented, it can represent our truest values, we don’t have to make it look like what the world wants us to make it look like.
 
Celebration can happen in a moment, it can literally be a second. It doesn’t have to be something that we’re measuring against some other celebration of outdoing a former celebration et cetera.
 
What we help people to do is we help them to realize that celebration can be looking back, looking forward or looking at this present moment. When we think about being a moment maker, we think about taking something in the past like we talked about before and celebrating it, bringing light and attention to it. For example, it can be something really small.
 
Like one of our family traditions and I have two young boys, seven and two-year-old. At dinner at each night, we’ll ask our family, we’ll go around the table and say, what was your front row moment today? A front row moment is just a highlight moment, it was just a great part of the day. We’ll also to celebrate failure though.
 
See, we have to realize that celebration can often be about what we learned from an experience, it doesn’t have to be something that was awesome, it can be like hey, what was challenging and how did we learn from that? We do our front row moment and our failure every night at dinner. There’s little ways that we can learn to celebrate life that way.
 
By asking the right question, what was the gift and the challenge, what was great about this? We often teach people when we want them to be moment makers and we write about this in the book and we give them tons of examples and questions is – one of them is how do I recognize or create a front row moment right now in my life?
 
We can turn a moment, any moment into a celebration if you will. Because celebration is a way of appreciation. Celebration is a form of gratitude and we could all be grateful, we can just say, wow, we can see the joy in so many moments in life. I’m not the first one to say when somebody’s going through a tough time, I’m not the first one to say well, hey, let’s look at the bright side. 
 
Sometimes it’s okay to be like this stinks right? This is rough, this is terrible. I’m not talking about celebrating 24/7. Talking about experiencing the full range of emotions of life but I am talking about bringing more celebration into our world even in small tiny ways and often that’s done by asking the right question.
 
What can I celebrate right now is a very simple straightforward question. How can I celebrate somebody else? If you’re listening to this right now and you’re like, I’m having a hard time celebrating myself. Great, start with celebrating somebody else.
 
When I go out to dinners with people, we get groups of friends or I’m either with my wife or without. Often, ask myself, who at the table could we celebrate? What’s worth celebrating in life right now? I might say, hey, let’s go around the table and everybody pick one thing that they like to celebrate with the table.
 
You know, often times, we don’t want to brag, we don’t want to tell everybody, hey everybody, I did this awesome thing because that’s just not cool right? What if it was cool? What if we could make it cool, what if we could give them permission to celebrate? 
 
That would be an easy way that when you’re at dinner with people, ask them, or when you’re in a conversation like – one of my buddies calls me up the other day and I have this thing that I do with most of my friends, I’m like, give me the 60 second brag? Really, what I’m doing is I’m just giving them permission to celebrate with me about what’s great in life?
 
Anyway, I could go on and on but those are some simple ideas about how we can learn to celebrate and why we need to celebrate.
 
[0:15:57.1] MB: That’s such a great question and I love the idea of focusing on how to celebrate somebody else, it takes you out of all of the ego and getting caught up and not wanting to brag and whatever else and it makes it so crystal clear and actually, sort of smile to myself as you said that and I was thinking of a particular moment where I was celebrating someone else and is having an incredible time with it.
 
You know, that’s a really good way to kind of get out of your own way to embrace celebration. Tell me about – 
 
[0:16:24.4] JV: Let me actually, I’m going to comment on that too because you know, I remember one of my buddies, I won’t even say his name but he hosts one of the biggest podcast in the world and I remember he asked me, challenged me, he was like, wait a minute, if you’re living life in the front row, because I was talking about being a participant.
 
Don’t be a spectator in the back. He’s like, wait a minute, aren’t you a participant? I mean, aren’t you a spectator in the front row? Then people will be like, I want to be on the stage of life and I’m like great, I want you to be on the stage of life, that’s not the point. The point is, it’s about service, I think we miss the point that when we’re in the front row, we are cheering on our favorite band let’s say, right?
 
Ask that band if you’re a participant and you’re in the front row, you’re singing, you’re dancing, ask him if you’re a participant, ask him if it makes a difference of the front row going totally nuts for that person. See, the front row is also a metaphor for serving people, it’s about stepping up for people, we can’t always be on the stage of life.
 
We can’t always be the center of attention, a life of serving others, a life of cheering on people in our world, right? Showing up for people. There’s so much purpose in that, there’s so much meaning and love and joy in pointing the energy on somebody else and lifting them up.
 
I get genuinely excited when my friends succeed, genuinely excited. In fact, right next to me on my wall, I have my top eight, this is what I do. Top eight relationships and their biggest dream. Written, right next to me on the wall and I’m always looking at that saying if I’m in their front row of life, am I cheering them on? Are they feeling me? Are they knowing that I’m there?
 
Can they see and feel and witness my support of their biggest dreams? I really think that’s important about like shining the light and trust me. You know, there’s lots of opportunities for us to take the stage and sing the song and do the thing but we also need to have this be a piece of our life where we’re showing up for others and being moment maker not for just ourselves but for other people. Chances are, when you’re a moment maker for somebody else, you’re going to feel the moment yourself, you’re going to get caught up in it.
 
[0:18:28.3] MB: Tell me more about that, tell me what exactly does it mean to create a front row moment and to be a moment maker?
 
[0:18:34.4] JV: A moment maker is somebody that takes a moment and they either recognize the beauty in the moment, the joy in the moment. What we say it’s a yes moment right? Watching a sunset, beautiful example, I’m front row to the sunset because I’m in close proximity, I can see it, feel it, experience it, I take a moment to notice that sunset and breathe into it and pause and be there.
 
One of my buddy’s best advice ever, he walked up to me, the big fund raiser we were having. 325 people showed up, he’s one of my best friends in the world, his name is John Kane and he walks up to me and says, Jon, just take a moment, look around and just appreciate this.
 
A lot of times in life, we’re so caught up in doing the next to do, doing the next task, we’re missing it. He’s like, just take a moment and just look around and just feel this. Sometimes being a moment maker is just recognizing what’s already there and not always chasing what could be right? We always talk about where is the best party in town? The one you’re at.
 
Who are the best people to be with? The one’s you’re with. When is the best moment? Now is it. It’s really taking a moment to recognize what’s great and then it’s asking, when we want to create a moment, it’s about asking those questions, going back to it earlier like how could I make this special?
 
A great example of how the power of moment making and how it shows up in our life. I remember we were finishing the book, I was out to lunch with my wife, we were at this Mexican restaurant here down the street from where I live in Austin Texas and my wife and I were talking about being a moment maker and she’s like, what are some practical examples of how we can be moment makers?
 
That’s a great question. Our waiter, my wife immediately, we started brainstorming and our waiter came up and she immediately got it and she said, excuse me sir. Do you guys have a comment card?
 
He goes, he looked at us like nobody ever asks me this question. Do we have a comment card for the restaurant? We do, he brought it over and she wrote this beautiful note to our waiter and at the end, we were asking the question, how can we be a moment maker right now for our waiter and we asked for the manager to come over and we just showered the manager with complements about our waiter and how great he was, how kind he was and he lit up, the manager lit up, the waiter lit up and we were lit up because we turned what could have been a normal, everyday lunch into something special right?
 
There’s a ton of examples of how we can be moment makers in our lives and they’re not always going to be front row at our favorite band, they could be simple moments in life where we turn something normal into something spectacular.
 
Yesterday, great example. We had friends over to our home and one of our friends, 10, 20 people or so and one of our friends said hey, let’s all get in a circle and let’s go around and let everybody say your name and one interesting thing about yourself that we might not know.
 
That turned into like just this incredible moment for our party that would have been lost if everybody just would have been talking individually. Everybody got a voice, everybody got to know other people because it was a new group, people didn’t know each other and I think those are some practical examples of how we can be moment makers in life right?
 
By asking these interesting questions like, how can I just amplify this moment? See, one of the things that I learned Matt was that we have to amplify the goods so we silence what’s not. I’m going to say that one more time, we amplify the good so that we silence what’s not.
 
I’m not talking about ignoring all your problems in life, not talking about not addressing things that are of critical nature I’m also talking about not getting caught up in the things that you can’t change or aren’t really productive to change. I learned this lesson back when I was 17 and I got a Jeep, it was a CJ7 1983 dark green, tan top, big tires, my favorite car and you know, but had a ton of rattles.
 
You drive this Jeep down the road and everything would be rattling right? I remembered trying to fix all the rattles, shoving these little pieces of foam and Styrofoam everywhere to try to stop the rattling and I was like, this is worthless.
 
I just bought a better stereo and I laughed because I was like, that solved my problem, just a better stereo right? More of what I want, less focusing on trying to fix what wasn’t working.
 
That’s what we do when we’re moment makers, we amplify the good, you can always find out what’s wrong, what’s missing, et cetera and sometimes that’s important but often times it’s important to just say, how do we amplify what is here? How do we bring about the best of what is? That is a moment maker.
 
[0:23:13.6] MB: I love this idea and the concept of making moments and I want to do it more in my life. I feel like, whenever I go to something like Tony or one of those events, I come home, I’m really psyched up, I want to do all this stuff and for a couple of weeks or months you know, I’m really amped about it and I’m living life in a different state and I’m being, you know, I’m creating these random acts of kindness and doing all these things.
 
Then time sort of passes by and I lose that energy, how do you sustain it and how can anybody listening not only listen to this episode and go maybe create one moment but listen to this episode and become somebody you can create a lifetime of moments?
 
[0:23:50.5] JV: Yeah, I think first of all, our lives do flow from higher and lower energy, I think that’s normal and natural. I don’t think It’s actually reasonable to expect that we leave an event like a Tony event as an example and stay on a level 10. 
 
I don’t even think that’s a proper expectation. I don’t even know that that’s the life that I would want. I mean, I want to experience the full range of emotions, I want to know the cold, so I can feel again what it’s like to be hot right? I want to know that.
 
What I do think is that more often than not, I call that the 90% rule because it’s like, well 90% of the time, where am I living? I want to live a certain way and then occasionally understand what it’s like to not have things. You know, I actually like remove things from my life so I learn to appreciate them again.
 
Like occasionally I’ll be like, I’m not going to drink any alcohol for 90 days. I just want to appreciate that glass of wine next time versus that being an everyday numbing type of activity. I want to know what it’s like to not have something to have it back again. 
 
I remember I felt that when I went to the Dominican one time to serve on a mission trip and I saw when you see true poverty, it helps you appreciate so much more of your life and I certainly came home and lived with much more gratitude for that next week or two than I did previously and that feeling faded, I think that’s normal. I feel like number one, we need to make sure that we have events like Tony events or whatever event.
 
I partnered with my buddy Hal Elrod for the best year ever blueprint event which is every December we host this live event. We host a front row personal transformation and co-creation summit, that’s a mouthful, isn’t it? You know, here’s the thing. It’s about continuing to do them, it’s about going back and doing these things so that we can reenergize, it’s why people go to church every Sunday as an example.
 
It’s not because church is broken and they leave and then they’re only fired up for a couple of days, that’s very normal, that’s why they have to go back. It’s like going to the gym, it’s any muscle that you’re trying to tone, you have to continue to find the source and go get that. It doesn’t mean you have to pay for a $5,000 Tony event every three months, it means that you could form a community, you could find a community and it could be free but you talk to people, you create a group of people that realign with what you value.
 
One is getting plugged into those communities, number two, it’s creating daily habits that allow you to do that. I brought up Hal a moment ago, one of my best friends and he wrote The Miracle Morning in case anybody is listening and hasn’t heard of it. Most people probably have at this point. The miracle morning is just a practice where we do these few things in the morning to prep ourselves during the day.
 
Or prep ourselves for the day. Hal and I always joked that he preps people for the day and then I help people be moment makers throughout the day. He T’s them up and I help them be moment makers all day long. It’s about giving to ourselves in the morning so the way I do it is I read every day. I put something in so I’ve got something to come out later right?
 
I meditate every day, I read every day, I get some type, I have a policy for me that’s just sweat daily. Its’ not about when I do it, I mean, I like to workout in the afternoon like 3:00 in the middle of the day, right when I’m like burn out, I go work out. You know, that’s what I do.
 
I think that we have to learn how to take care of ourselves so we can take care of others. That’s truly what it is. I always say, be a moment maker for yourself so that you can be a moment maker for other people. Ask yourself, what charges you, what fuels you and everybody listening’s different right?
 
Extrovert, introvert, some people are fueled by an environment and some people are drained by that exact same environment. What makes you come alive? What environments, we call that, what’s in your front row? There’s three things I talk about in the book where I talk about there’s three areas of focus to be a moment maker in life.
 
That is, first of all, you have to have a focus on your mindset, how are you tuning your mind, what are you reading, are you meditating, how are you tuning up the questions that you're asking throughout the course of the day, how are you exercising that piece of you right? Your mindset.
 
Second is relationships, who is in your front row? Who do you put in your front row that’s cheering you on? Who are you, what relationships are you close with? Are they lighting you up? Then the third thing is your environment. You know, I told somebody yesterday they were visiting my house and I said, my office is setup in a way that there is nothing in here that doesn’t light me up. I made  a commitment long ago, I was like if there’s something in my office that’s there, that doesn’t make me feel totally alive, it’s gone.
 
When I walk into my office, I feel juiced, I feel excited because everything is designed with purpose and meaning. I’m looking at a front row recipient over on my wall, I’m looking at like pictures of my kids, I’m looking at my friends and their goals. I’m looking at a dry erase board that says create on me, I’m looking at a calendar that says, this is our year and this is what we’re doing, I’ve got quotes hung up but it’s about creating an environment that makes you come alive.
 
Those three things again where mindset, relationships and environment. That’s how we shape ourselves so that we can help shape other environments for other people and create experiences that make them come alive.
 
[0:28:51.6] MB: Kind of like the idea that on a plane, you’re supposed to put the oxygen mask on yourself first, right? And it reminds me of a quote from the Dali Lama where he said that I think the question was how can you be happy in a world full of so much suffering and his response was, who can you help if you’re not happy yourself?
 
[0:29:09.1] JV: Yeah, that’s it. My mom used to say, hurt people, hurt people.
 
[0:29:13.8] MB: That’s a great – yeah, that’s a good one.
 
[0:29:16.1] JV: It’s just like, if we’re hurt inside then we tend to go out and we express that to the world. It’s also that if you have been helped then you can help others, right? A helped person can help others you know? If you sometimes you need to help yourself, you need to be the lead rescuer for yourself you know?
 
Participate in your own rescue type of deal. If you feel like you’re drowning, if you feel like you’re struggling then first of all, participate in your own rescue and be around others that will help you. But it’s a team effort and you have to be involved.
 
[SPONSOR MESSAGE]
 
[0:29:50.8] MB: In a world where change is one of the only constants, people and businesses must be adaptable. This episode of The Science of Success is sponsored by our partners, At That Moment, a new podcast about the pivot that changes everything. Sometimes we recognize the need to seize the moment and change course. Other times we have no choice but to pivot. These moments can bring uncertainty, fear and the looming possibility of failure but they can also open doors for discovery growth and change. 
 
In each episode of That Moment, people share their stories of taking risks and finding success in business and in life. In the latest episode of That Moment, you can hear from the woman who is helping Ford pivot from a car manufacturing company to a software company and a former FBI agent who discovered an entirely new approach to finding cybercrime once he left the bureau. Be sure to check out and listen to That Moment wherever you listen to podcasts. 
 
[INTERVIEW CONTINUED]
 
[0:30:52.2] MB: Tell me a little bit more about the 90% rule and specifically this is something that I wrestle with a lot which is the tension or the balance between the idea as you called it amplifying the good versus the other side of the coin which is introspection, digging into your past and your negative emotions and really embracing and accepting those. How do you balance those two things? 
 
[0:31:16.9] JV: I balance it in a way that ultimately in the end you look at what result you are getting. At the end of your equation, how much time you’re putting into each of those, do you end up feeling alive or do you end up feeling sad and down because if you end up feeling sad and down you’re putting too much energy on what’s wrong, right? We should ultimately address that, we can feel feelings of sadness or discomfort. I think that there’s a great deal of energy that comes from when you’re fed up and you’re angry. 
 
Like I have gotten to the point where my house is so dirty and I’m pissed and then I just go do something about it and I find a tremendous amount of energy from being pissed off and angry. As long as that translates into something that eventually you go, “Ah I did it” you know? I feel better here but if you’re not getting the relief at the end then you’re not ultimately taking enough action on what’s wrong in order to solve it right? 
 
And there’s seasons, it can last for different lengths sometimes. It might be 10 minutes, it might be 10 weeks. I’ve had times in my life where it goes on and on. It feels like it might not ever end but sometimes we need to have faith that there is a bright side at the end. Sometimes we need other people that have that faith for us and say don’t worry this season will end. It’s coming, trust me. I can see it, I know it, I feel it. 
 
The 90% rule for me is about what happens most of the time. I talked to people about this, whenever I have led teams over the years I talk to staff members about being late as an example. If you are late occasionally, it’s no big deal. Now if you are on time 99% of the time if you are on time, if you are late one time people will forgive you. It’s when being late becomes your norm, when there’s always an excuse and I think that when it comes to daily habits or disciplines. 
 
I don’t know anybody that really does things that they teach even seven days a week or 100% of the time, right? Somebody teaches health and they still have days where they eat junk food. They still have days when they are not going to the gym or working out. For me, the 90% rule is most of the time. You know when you think about the quality of your life, I am not going to say that I have bad days or bad moments or moments where I need to be introspective or think about what’s missing or what’s wrong. 
 
And what can I do about it but I need to know where am I spending the majority of my time. How do I show up most days? So I don’t work out every day. I don’t eat healthy every day. I’m not a great dad every day. I am not a great husband every day. I am not a great business man every day but most of the time, I strive to be and I think that’s where we need to be operating from in our life is the majority rule. The majority of our emotions and if we’re not there, well then we need to read a book. 
 
Dig in with our journal, surround our self with some people that have figured that out and start working on ourselves and working on our situation, our activities that we’re spending our time with, where we live. You know our environment makes a big difference to how we feel. That’s why we moved to Austin, Texas because we looked at community, culture, climate, where are we going to thrive and just like any, nature will tell you to look outside and just ask. 
 
You talk about oxygen but it is not the right amount of sun, right amount of water, right fertile soil, you’re not going to thrive. You’re not going to hit your highest potential. Somebody listening today might be in the wrong line of work. They might be in the wrong relationships. They might be living in the wrong areas. Their home might be dragging them down, their office might be dragging them down and we need to consciously make choices that light us up. 
 
That make us come alive and some of those will be easier to change than others. Some people listening going, “Oh I can’t move. I am stuck with all of these things” and I’d say that might be true on some level that for you, transition might be a little harder but if you set that goal and start asking questions and start making steps, one step. You know we move to the front row of life we do that one seed at a time, one step at a time and that’s how we do it. 
 
Let me also mention this, it’s about your best seat in the house. So if somebody is listening and they go, “I am not a front row kind of person” that’s fine. I am talking about your front row. I don’t want to be front row at the movies. I don’t. It’s not the point. It’s about the best seat in the house for you. Where do you get the best view, the best vibes, the best energy, the best excitement? You’ve got to be honest with yourself about where that is. 
 
And we always say, you don’t always choose your seat in life but you can always choose to have a front row experience. So if you are listening right now and you’re like, “Well I can’t change that right now” great. You own the seat you’re in. No matter what seat you get in life you can always choose to have a front row experience but I will tell you this, if you don’t like your seat in life either own it or move. Own it or move. So either just rock what you got or figure out where you want to be and go get it and that’s it.
 
[0:36:27.7] MB: So tell me more about the idea that proximity is power and how we can cultivate these relationships and these people around us to help us live life in the front row. 
 
[0:36:40.2] JV: Well proximity is power is simply about what you’re close to. It is about the thoughts that you are close to, what questions and affirmations are you holding in your head all day long. Are you going through the day asking, how can I be a moment maker right now? What’s great about this? What is the next most effective to-do on my list? What activity can I do that by doing it makes everything else irrelevant or unimportant? So that’s a one thing question, have you ever read that book by Jay Papasan and Gary Keller? 
 
[0:37:12.9] MB: No I haven’t. 
 
[0:37:14.1] JV: It’s such a good book. It’s an amazing book. Yeah, it’s called The One Thing and it’s about asking this primary. It’s about asking a big question about what’s the one thing I can do that by doing it, it makes everything else irrelevant or unnecessary, I think is the question but I think it’s the thoughts that we hold close. So the front row is the metaphor of what we’re close to right? That’s simple. It’s about what we’re close to. 
 
Our thoughts whatever we’re thinking, whatever questions we are asking I think questions drive our lives. That’s not a new concept. So many people teach this right? This isn’t my idea. That is an age old concept that has been taught by so many people but we have to sit down and actually craft and think about what questions are we trying to answer. If somebody goes through their day asking the question repeatedly, what is great about this situation? 
 
What are the gifts in this challenge or any situation for that matter, whether it would be a challenge or something positive? It’s what the gift in this, how can I amplify that? How can I best utilize all my available resources both inside myself and outside of me in order to make something that is not only beneficial for myself but everybody around me? How do I create a win-win-win? So our questions drive us. That’s our mindset and that to me is the most important thing. 
 
Because what we know in dealing with people who’ve been fighting for their lives and this is what this book is about. The book is about everything that we’ve learned about living life from people fighting for it. Let me say that one more time, this book is everything we’ve learned about living life from people fighting for it and what we’ve noticed is that people have this extraordinary mindset, they take any situation and make it great. 
 
Let me give you a perfect example, let me tell you a story about a woman named Nikki who a couple of months ago, I had the privilege of taking Nikki to a Dallas Cowboys event. I was her host, her husband John, they came in from New Jersey and a huge Dallas Cowboys fan. Nikki is originally from Dallas and we do limousines and dinner and there’s gifts and it’s all sorts of fun stuff for their front row day. When we were in the limousine heading to the game, Nikki was telling me about how sometimes she goes out in public people will look at her with disgust. 
 
And she was referencing the fact that she was going through chemo and radiation and she had lost her hair and she didn’t wear a hat or something like that that people would look at her with disgust and the minute she said that my heart broke. I was like, “Oh it’s terrible” and I was angry and I was sad and I had all of these emotions and immediately she followed it up by saying, “And it makes me happy” and it was the last thing I was expecting her to say. 
 
So I dug deeper, I said, “Tell me why is that? What about it makes you happy?” and she said, “It makes me happy because in order for them to look at me with disgust that must mean that they have never personally gone through chemo or radiation or fought a disease like I have and they most certainly have never had a loved one go through what I am going through because if they had, they would never be looking at me that way so I am happy that they have no context for my situation”. 
 
And the minute she said that I was like, “Whoa!” that is a great example of somebody who has an empowering mindset to look at their situation and to make the most of it. So I am inspired constantly by people in our charity that look at their situation and still find the joy no matter what’s going on. I’ll give you another example, somebody once said to me, “I’m grateful for cancer” and I said, “I’m sorry?” and they said, “I’m grateful because cancer not that I would want it again”. 
 
“Not that I would wish it on other people, that’s not the point of being grateful. I’m saying it happened, I can’t change it that it’s there so I’m choosing to see that I’m grateful for the gift that it provided which was that my family came together in a way that I don’t think we would have come together without this. We let go of the bickering. We let go, we forgave so many of the things that we used to think are important that we’re no longer important and we just focused on the love”. 
 
“We focused on how precious life is” and the truth is while somebody in our organization may have gotten the news that they’re life is being threatened that, “Hey you are battling this” and sometimes they’ll say, “You have X months to live” or this is terminal or whatever that might be but truly, anybody listening today, guys every single person that’s listening there is an end for us. We are all going to die. We all have a timeline that ends at some point.
 
And as much as you possibly would want it to be, if it’s a 100 or a 125 years or whatever it is, there is still a timeline but imagine what if you live up to 300 typically and somebody came to you and said, “I have bad news, you’re only going to live to be 100” right? You have this illness, it’s called being human and you’re only going to live by 100 but it’s like we all have a timeline and our lives are just made up of a bunch of moments. 
 
You want to have a great life? Great, string together a bunch of great years. What to have a great year? 12 great months, want to have a great month? 30 great days, want to have a great day? 24 great hours, you want to have a great hour? 60 great minutes. How do we manage the moment though? See we think that sometimes life will be great when we “blank” or that once we achieve this or once my business is or once I have kids or once my kids grow up or once I graduate college or once I – 
 
But the thing is this is now. This is it, this is where this is all happening so managing our mind is the key to managing the moment and managing the moment is the key to maximizing our lives no matter how short they may be or long they may be and the truth is that none of us really know because you could do everything right. You could brush your teeth and eat healthy food and exercise and wear your seatbelt and do all of these things but I’ll tell you what, when the time is here the time is here. 
 
I once knew a guy in Virginia Beach who was a Navy Seal, survived massive amounts of overseas travel and battle and literary was in his car sitting at a traffic light when somebody ran a light and hit him and killed him. That was it. There is not anything that you and I or anybody listening isn’t going to be doing today that somebody else wasn’t doing when it’s their last day whether it’s talking on a podcast, brushing your teeth, driving a car or doing anything else. 
 
The point is we need to make the most of our time. That’s not meant to sadden anybody that is meant to motivate you to maximize this moment. That is meant for you to remember that tomorrow is guaranteed to nobody and you are not going to do anything to earn tomorrow entirely. It’s a gift to you. It’s given to you, it’s a gift and it’s your job to open that gift and use that gift and maximize that gift and that’s what moment makers do for themselves and for others and we do that by managing our mindset.
 
[0:44:29.7] MB: Such a powerful lesson and I love the point that we often think that we’re going to be happy when X happens when in reality, we have to focus on the present and we have to pursue and enjoy and live in this moment. 
 
[0:44:44.1] JV: It’s what you have. That’s what you have and talk to anybody who’s achieved that thing and I am not saying there’s not moments of pride or joy when you summit the mountain but very quickly that turns into what’s the next adventure right? Erik Weihenmayer, do you know who he is, Erik Weihenmayer? He’s the only blind man to summit Mt. Everest. He is a blind man who summited Mt. Everest and on his way down the mountain, one of his friends turns to him and says: 
 
“Erik don’t let summiting Mt. Everest be your greatest achievement” and he said that motivated him so much that he then went onto kayak through the Grand Canyon, the Colorado River, 277 miles blind and you just think about his point is that summiting Mt. Everest or doing these things is just a part of his adventure and it’s just onto the next thing and that life is just about training for and experiencing all pieces of the adventure. 
 
But the true adventure is in the preparation. The true adventure is in getting you there that’s why we realize this wasn’t about just a day. It’s not about a front row day. It’s about everything that happens leading up to it. It’s about the day yes but it’s also about everything that happened in the past. Your life is a mixture of all of that. Celebrate what was good, write the story the way you wanted in the past, have some hope in the future and that’s different than wishful thinking. 
 
I want to be clear about that. Hope is not weak. Hope is not “I wish things to be different”. Hope says, “I have a vision for the future and I can do something about it” that’s hope and then living in the moment through that process. You’ve got the past, you’ve got the future, you bring the power of the past and the power of the future into the present moment and you maximize now. That is the essence of what we wrote about on the book. 
 
That’s what we’ve learned from everybody who has been fighting for their lives and we do that by simply asking the right question and the right question is how do I recognize or create a front row moment right now in my life. If we do that, we win the game. 
 
[0:46:52.2] MB: I love it. It’s so inspiring and I can tell you are incredibly passionate about it and I want to integrate this more into my life. I want to create front row moments and I am really excited to be able to get all of this wisdom from you. I want to now circle back because there is another question you talked about at the very beginning of the conversation that to me is also really interesting and inspiring and that was the idea of rating your contribution to the world and on a scale of one to ten, tell me about why that question is so powerful. 
 
[0:47:25.4] JV: Well I think it is an awareness. I think for so many of us that we are unaware of our lives. When you think about enlightenment, think about that word like it’s just the lights are on. Enlightenment is when the lights come on and you can see finally what is going on. Mindfulness which is huge right now but we say huge right now but how many thousands of years has mindfulness been huge right now in different parts of the world.
 
It’s just turning the light on. It’s about being quiet enough that we can hear the “hell yes” in our heart. It’s about quieting long enough to be able to know what is your inner guidance system saying and I think that often times that’s the big key and so when somebody asks the question we become, “Hey I never thought about that” like my favorite thing to hear is when I ask the question and somebody says “That’s a great question” or when they don’t have an answer. 
 
Or when they pause because now I’ve given them something new to think about. Here’s a great thought about questions too. I’ll just give you a tangent. The best questions aren’t always the ones you want an answer to like if you were in a conversation and you’re asking questions, the best questions aren’t the ones that you want an answer to. As the person who’s asking the question, it’s the ones they do. See when I am in a conversation with somebody, I’m at a party and I am talking. 
 
I am not asking questions that I want answers to. I am searching for the question that they want an answer to. You want to light somebody up? Ask them a question that they’re like, “Wow that’s a great question” because they want that answer more than anybody. That’s why one of my favorite questions that is so simple and so easy is what dream is making you come alive right now. You know why I’m asking that question? Because they need to be reminded of it because they want the answer. 
 
Because they want to talk about that or I’ll even ask the question, “Hey what is one thing that you love to talk about that you’re not getting enough time to talk about right now?” It’s just simple and direct. I don’t even ask sometimes like, “what’s the question you wish people would ask you more often?” Right? It just gets right to the heart of it but when we think about questions just one to ten why that is so powerful is it’s an awareness. 
 
For me my answer was like a three, I was just aware of that but I want that to be a 10. I want my contribution to the world to be a 10. I want to give and be significant. I want to leave my mark on the world so that I didn’t feel that my life or my gifts was wasted. That would be the greatest tragedy is that whoever had given me this body and this life and this spirit that I didn’t want to throw that away and I also know that there’s a lot of people that need to step up or this isn’t going to work. 
 
I just want people to know that this isn’t going to be a happy ending for planet earth if people don’t step up. This isn’t just going to all workout by itself. The environment, the amount of trash we’re producing, the amount of waste, the way we treat each other at times as a human race this isn’t going to work out. The civilization and this doesn’t mean the doom and gloom, it’s just to say no this isn’t a bunch of BS. This is going to collapse unless we do something. 
 
And one of the favorite things that I remember who said it but they’re like, “If not you then who?” Is it always everybody else? Is it always the government’s job? If you are parent listening to this, do you send your kids to school being like they’re supposed to educate your kids? Is it the government in your local community that is supposed to make everything great? Are other people supposed to pick up all the trash in your neighborhood? 
 
We are supposed to do this. It’s us, it’s nobody else. It’s you and me and the people listening right now. It’s our job, we’re responsible. We are a part of this team and so I think that when the question was posed, that turned on a light for me. I hadn’t thought about that and then a bunch of other things cascaded from it but when we become aware of what’s good in our lives and what’s not good in our lives, what’s missing and what’s there and we have a careful balance of that. 
 
Where are we, where do we want to be? What does level 10 look like? What does ideal look like? Where are we now? Be honest with yourself like if you’re overweight be honest with yourself. If you’re a crappy parent be honest with yourself. If you are treating your spouse like crap be honest with yourself or your girlfriend or whatever. If you are treating yourself like crap be honest with yourself. If you are drinking too much be honest, right? Just be honest about where you are and don’t beat yourself. 
 
I didn’t say beat yourself up I said be honest. Different. Know where you want to be and ask what is the next step? What is the very next thing I need to do? What’s the highest value activity? What can I do that by doing that one thing that would have the biggest impact on everything else? And then do it.
 
[0:52:08.1] MB: So great and this is such a relevant thing and I totally agree, what you’re saying aligns tremendously with the mission of our podcast which is to try and help people become a little bit smarter, a little bit wiser, take their action into their own hands, become more self-aware and understand yourself so that what we’re talking about earlier put the oxygen mask on first so that we can help to build a better world. 
 
So that we can unleash the incredible power of humanity to solve all of the challenges that we have before us and to me, one of the things that you touched on which is the importance of self-awareness. We hear it again and again and again. It’s almost cliché on the show at this point because so many guests come on and talk about if you are not aware of your own problems of your own limitations, if you don’t have an honest clear vision of what issues you’re facing. 
 
You are not going to be able to take some of the first steps that are necessary to walk this path and to live this journey. 
 
[0:53:07.8] JV: Yeah, a hundred percent. People have also used the analogy of the GPS. GPS you could punch in whenever you want to go but the first thing it has to know is where are you. 
 
[0:53:18.6] MB: That’s perfect. So Jon I’m curious, for somebody who’s listening now that is amped up about this and wants to become a moment maker, wants to live life in the front row, what is one simple piece of homework you give them that’s an action step they can take right now or today to begin that journey? 
 
[0:53:38.2] JV: Well my first invite is read the book. Get The Front Row Factor, a piece of every book goes to support Front Row Foundation so you will be helping create the next event and it is the best of what we’ve learned from these incredible nearly hundred people that we’ve served over the last 11 years. So the wisdom in there, it’s stories, it’s compelling. There’s science to back up all of our ideas, there’s great specific strategies. That is a year and a half worth of work for me compiled into 260 pages. 
 
People tell me it’s a quick read, many people have told me they’ve consumed it in one sitting and I think that’s my invite. So just get the book and check it out and learn from all these people that we have. What I’d also say is that if you don’t have access to that in some way, shape or form then my invitation is to ask yourself the question what makes you come alive. Who makes you come alive? What environments, what people and what thoughts, what questions when you ask them make you come alive inside? 
 
Where you feel engaged because you have asked that question. When you get that “oh yeah” type of response and spend time with those right? You are managing your mindset. It’s like anything, you are not just born with an incredible mindset. You work on that and then you work on your relationships. You work on acquiring, keeping, growing your relationships and then you work on your environment. Where you are spending your time. 
 
You’re literary your physical environment and how can you take right now your biggest dream you are chasing, write it down and hang it up on the wall. Write down, sit down, think about your best relationships and what are their dreams and hang it up on your wall. Write down the question, how will I, how can I contribute to the world in a way that I’m proud? That makes the biggest difference for others. Write down some form of that question and hang it up. 
 
Write it with a dry erase marker on your bathroom mirror. Write it on your bathroom mirror with lipstick or with anything around, with shaving cream, I don’t care what it is but just create an environment that makes you come alive. Do these things for yourself and for others and talk about it. You know at the end of our book we invite people to what we call the Front Row Moment Experiment which is like all right listen for eight days, capture at least one front row moment every day. 
 
Document it in the way that you can, if it’s just in a journal great, if you could do it on Facebook and share it with others, great. Hashtag Front Row Moment, share it with the world, do that for yourself and you’ll start to inspire other people. They will actually say, “What’s a front row moment?” you’re like, “Oh front row moment is a moment that makes you come alive. It could be anything from watching the sunset to playing with your kids to closing a sale at work” or something like that. 
 
But it’s just a moment where you are connected to something that feels purposeful, meaningful. So maybe that’s the one ask is guys, go out there and create a front row moment for yourselves and others today and you can do that in any way. It could be small or big but do something that creates a front row moment. 
 
[0:56:46.1] MB: And where can people find you and the book online? 
 
[0:56:49.5] JV: Frontrowfactorbook.com will get you directly to the book. You can go to frontrowfactor.com and you can get access to everything there which we’d love to hear from everybody. If you’ve enjoyed this show and you want to send me a tweet @jonvroman. Connect with me on Facebook, Instagram but the website has everything, frontrowfactor.com.
 
[0:57:11.0] MB: And we’ll be sure to include all of that in the show notes at scienceofsuccess.co. Jon thank you so much for coming on here and sharing your inspiring journey and all of this wisdom. It’s been a great conversation and it’s been an honor to have you on here. 
 
[0:57:23.1] JV: Oh thank you, I appreciate it. This has been a blast. 
 
[0:57:26.4] MB: Thank you so much for listening to the Science of Success. Listeners like you are why we do this podcast. The emails and stories we receive from listeners around the globe bring us joy and fuel our mission to unleash human potential. I love hearing from listeners, if you want to reach out, share your story or just say hi, shoot me an email. My email is matt@successpodcast.com. I’d love to hear from you and I read and respond to every listener email. 
 
Remember, the greatest compliment you can give us is a referral to a friend either live or online. If you’ve enjoyed this episode, please, leave us an awesome review and subscribe on iTunes. That helps more and more people discover the Science of Success. I get a ton of listeners asking, “Matt how do you organize and remember all of this information?” Because of that, we created an amazing free guide for all of our listeners. You can get it by texting the word “smarter”, that’s “smarter” to the number 44222 or by going to successpodcast.com and joining our email list. 
 
Lastly, if you want to get all of these incredible information, links, transcripts, everything we just talked about and much more, be sure to check out our show notes. Just go to successpodcast.com, hit the show notes button at the top. 
 
Thanks again and we’ll see you on the next episode of the Science of Success.
 


July 13, 2017 /Lace Gilger
Emotional Intelligence
KevinKelly-01.png

Human Innovation, Artificial Intelligence, and the Uncertain Future of Cyber Warfare with WIRED's Kevin Kelly

July 06, 2017 by Lace Gilger in Mind Expansion

In this episode we discuss the inevitable technology shifts that will be impacting our future, the second industrial revolution, the importance of having an open mind, critical thinking and seeking dis-confirming evidence, we explore how to ask better questions (and why it’s so important that you do), and talk about some of the biggest technology risks with Kevin Kelly.

Kevin Kelly is the Senior Maverick and Co-Founder of Wired Magazine. Kevin is also the co-founder of The All Species Foundation, which seeks to catalogue and identify every living species on earth as well as The Rosetta Project, building an archive of ALL documented human language and much much more. He is a New York Times and Wall Street Journal bestselling author of several books including The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future, his work has been featured in Forbes, Smithsonian, and more!

We discuss:

  • The 12 inevitable forces that are shaping the future of humanity and our lives

  • How the physics of the “technological” terrain make tectonic technological shifts INEVITABLE and what you can do about it

  • Why cars, telephones, light bulbs, and the internet were also “inevitable"

  • Evolution keeps trying to make “minds” - is AI the next attempt?

  • How we are “cognifying" the world around us and what that means

  • How we will fill the world with a zoo of possible minds that think differently

  • AI will become a commodity like electricity - it will be a utility that anyone can get or use

  • What can I do with 1000 minds (like 1000 horsepower) working on a problem

  • The second industrial revolution and how it will impact our entire society

  • How our lack of understanding of intelligence currently hinders our ability to truly understand what makes intelligence

  • You can’t optimize every dimension - there will always be trade-offs

  • How much of today’s technology is akin to “flapping wings” versus artificial flight using fixed wings

  • The chief asset for innovation and wealth generation in this new economy is being able to THINK differently

  • How do we focus our attention in a world with such infinite possibilities of things to do and focus on?

  • How do we battle against fake news, alternative facts, and the temptation to only filter information we want to hear?

  • In the future - we may have to teach the “literacy” of filtering and understanding information as Kevin calls it “techno literacy”or “critical thinking”

  • The vital importance of being open to having your mind changed - and how travel can be a tool to do that

  • Why you should allow yourself to be challenged by other views

  • Why asking great questions will be one of the most valuable skillsets and assets in the future

  • How we can start to ask better questions right now

  • There are no dumb questions - never be afraid to ask if you don’t understand - and then really listen for the answer

  • Why we should use lateral thinking to approach a question or challenge from a completely different angle - how we ask a question that has never been asked before

  • How you can believe you are a martian and ask questions as if you were a machine and you didn’t know all the things humans normally know

  • Don’t be afraid of obvious questions

  • Why Kevin describes himself as a “protopian” - technology produces as many new problems as it solves. Progress is real even though technology creates additional problems

  • The technology trend that Kevin Kelly is most afraid of and thinks is the biggest risk to humanity

  • What would Kevin say to someone who doesn’t think that these technological forces are inevitable?

  • Why AI is often defined as “that which we can’t do”

  • AI is going to impact all areas of our lives - buy some AI from google tensor flow and start fooling around with it - see what happens

  • Be a tinkerer - don’t be afraid to play with and try new technology

  • And much more!

Thank you so much for listening!

Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions on how to do that).

SHOW NOTES, LINKS, & RESEARCH

  • [Personal Site] Kevin Kelly

  • [Amazon Author Page] Kevin Kelly

  • [Book] The Inevitable by Kevin Kelly

  • [Twitter] Kevin Kelly

  • [Website] Recomendo

Episode Transcript

 [00:00:06.4] ANNOUNCER: Welcome to The Science of Success with your host, Matt Bodnar.
 
[0:00:12.6] MB: Welcome to The Science of Success. I’m your host, Matt Bodnar. I’m an entrepreneur and investor in Nashville, Tennessee and I’m obsessed with the mindset of success and the psychology of performance. I’ve read hundreds of books, conducted countless hours of research and study and I am going to take you on a journey into the human mind and what makes peak performers tick with the focus on always having our discussion rooted in psychological research and scientific fact, not opinion.
 
In this episode, we discuss the inevitable technology shift that will be impacting our future; the second Industrial Revolution. The importance of having an open mind, critical thinking and seeking disconfirming evidence. We explore how to ask better questions and why it's so important that you do and talk about some of the biggest technology risks with Wired's Kevin Kelly.
 
The Science of Success continues to grow with more than a million downloads, listeners in over 100 countries, hitting number one in New and Noteworthy, and more. I get listener comments and emails all the time asking me, “Matt, how do you organize and remember all these incredible information?” A lot of listeners are curious how I keep track of all the incredible knowledge I get some reading hundreds of books, interviewing amazing experts, listening to awesome podcasts and more. 
 
Because of that, we’ve created an epic resource just for you; a detailed guide called How To Organize and Remember Everything, and you can get it completely for free by texting the word “smarter” to the number 44222. Again, it's a guide we created called How To Organize and Remember Everything. All you have to do to get it is to text the word “smarter” to the number 44222 or visit successpodcast.com and join our email list. 
 
In our previous episode, we discussed the experience trap and why someone who's been doing their job for 20 or 30 years may be no better and sometimes even worse than someone who has very little experience. We look at the shocking truth behind 35 years of research that reveals what separates world-class performers from everybody else. We talked about how talent is overrated, misunderstood, and research says it doesn't even exist, and we go deep on the critically important concept of deliberate practice and much more with our guest, Geoff Colvin. If you want to uncover the secret behind what makes world-class performers so talented, listen to that episode. 
 
Lastly, if you want to get all the incredible information to this show; links, transcripts, everything we’re going to talk about, and much more, be sure to check out our show notes. Just go to successpodcast.com and the show notes button at the top. 
 
[0:02:48.5] MB: Today, we have another amazing guest on the show; Kevin Kelly. Kevin is the senior maverick and cofounder of Wired Magazine. He’s also cofounder of the All Species Foundation which seeks to catalog and identify every living species on earth as well as The Rosetta Project, building an archive of all documented human language and much more. 
 
His New York Times and Wall Street Journal bestselling author of several books including The Inevitable: Understanding The 12 Technological Forces That Will Shape Our Future. His work has been featured in Forbes, the Smithsonian much more.
 
Kevin, welcome to the Science of Success. 
 
[0:03:24.7] KK: Hey, it’s my honor and privilege for being here. Thanks for inviting me. 
 
[0:03:27.5] MB: We’re very excited to have you on today. I‘d love to start out, I'm sure many listeners are kind of familiar with you and your story. Tell us a little bit about the premise for the new book; The Inevitable and kind of what really drove you to write it. 
 
[0:03:43.1] KK: The book in brief is a projection of the next 20 to 30 years in, mostly, digital technology and what those long-term trends may look like. I don't try to predict the specifics in any way. This is much more of a kind of all things being equal. This is how it's going to lean in these directions. There are roughly 12 interrelated directions, they’re kind of all leaning in one large direction, but these 12 forces you could think of them as — These 12 forces are things that are going kind of happen kind of no matter what we do. There's still plenty of decisions we have to make in terms of the character of these specifics. 
 
The short version of the book is I’m suggesting that we embrace some of these things which sound a little scary, like artificial intelligence, virtual reality, that we embrace these in order to steer them, in order to form them into the versions that we want and a future that's friendly for us. 
 
[0:04:52.0] MB: Obviously, the title kind of implies this. Tell me more about the inevitability of many of these forces. Why are they inevitable and why does that make it so important that we embrace them? 
 
[0:05:04.0] KK: The inevitability is a soft version that comes from the very physics or the material world that they’re all made from. Maybe kind of a way to think about this is imagine kind of a rain falling down a valley, the direction or the path of a particular raindrop as it hits the hillside and it finds its way down is completely unpredictable, but the general direction is known. It's down. It’s going to go down no matter what. 
 
This direction comes from the kind of the physics of the entire terrain. A lot of technologies really bound by the physics and I think once you have invented electric wires and switches and stuff, you’re going to come upon the idea of telephones, inevitably. We know that because there were hundreds of people working on it. Edison was a 32nd inventor of the electrical light bulb because it was inevitable. 
 
While the electrical light was inevitable, the particular bulb was not. While telephone was inevitable, the iPhone was not. The internet, what happened once you have the telephone, Twitter or Facebook are not inevitable. The particulars can change and they have decisions about whether something is a national or international, whether it's open or close, commercial or nonprofit. All these different characters of these technologies which have their inevitability built into the physics are something that we have. 
 
Natural evolution tried to make again and again — It makes flapping wings, because that's a very good solution. It makes four-legged animals, quadrupeds, because it's a natural solution that things arrive again and again given our gravity and so we extend the in the technological realm with making four wheels. Four wheeled vehicles are kind of inevitable. Of course, the Lamborghini is not. 
 
The kinds of forces I'm talking about, like artificial intelligence, virtual realities, these come about because as we make technology, this is a pattern things want to fall into because they're naturally inclined body by physics to go in a direction. However, the particulars companies, the particular products, none of those are at all something we can predict. 
 
[0:07:39.5] MB: You had a really good example looking or using the examples of electrification and then kind of demonstrating how that describes cognification. Can you explain that analogy and also talk about a little bit what cognification is or what it means to be cognified. 
 
[0:07:57.3] KK: One of the things that evolution has made, invented, created again and again in many different classes and kingdoms of life is mind. It keeps trying to make minds. We’re making minds and we’re putting little slivers of smartness into everything we make or making some things very very smart. That making things smarter, we don’t really have a good English word, so I use cognify. We’re cognifying this cognification process. It happens again and again and some things we’re cognify to a very larger extent. We call those artificial intelligences. 
 
This cognification process is going to lead to many different types of cognifying, cognification. There’s many different modes, many different subroutines in our minds, our own brains, a suite of portfolio of dozens of different types of cognition from perception, to inductive reasoning, to symbolic reasoning, arithmetic, emotional intelligence, spatial navigation. These are all different modes of thinking and we have as very complicated suite symphony of different notes. 
 
The artificial minds we make, some of them would be very simple with just a few of those types of thinking, like your calculator is smarter than you are in arithmetic right now. Your phone is sort of a better spatial navigation than most of us are naturally. 
 
We’re going to fill the world thousands of different species of thinking, like a zoo of possible minds. Most of these will be very different than humans. They’ll think differently, and I’m suggesting that that’s going to be their chief benefit, is that they think differently than we do and so we will work with them to solve problems. The best chess player in the planet today is not an AI, it’s an AI plus a human because they’re complementary kinds of intelligences. 
 
As we make this cognification, as we employ it, deploy it, we’re going to do something very similar to what we did during the Industrial Revolution which is that we’re going to disperse it on a grid, like an electrical grid which send out artificial power to every household, every farm, every factory. This new artificial power allowed anybody to harness this artificial power and curate things that no muscle power, no natural muscle power could create, throwing up skyscrapers, or extending railways across the continent, generating or producing cloth by the mile, shoes by the pile. 
 
This natural artificial power was distributed on this grid and now we’re going to take the artificial intelligence and we’re going to distribute on a grid called the cloud and it will become a commodity like electricity. It will be a utility that anybody can get and use and you can use it to make whatever you want a little smarter in some dimension. That ability will produce hundreds, if not hundreds of thousands of new startups, new inventions. 
 
People will ask themselves, “What can I do with a thousand minds, not human minds, but a thousand minds working on a problem just like [inaudible 0:11:51.6] evolutions, say, “What can I do with 250 horse power, 250 horses? What can I do with that?” You can do all kinds of things with it that we couldn’t do before. What can we do with 250 minds working on a problem day and night? That’s the second Industrial Revolution, is going to impact everything from sports, fashion, religion, entertainment, military education, business, the whole nine yards and not tomorrow, but within the 20 or 30 year horizon. 
 
However, tomorrow, today, you can buy some AI from Google or Microsoft and you can start playing around with it, just like the early tinkers and Edison’s of the world were playing around electricity. You’ll discover some of the easy, low-hanging fruit that are going to be available that won’t take that many hours to discover just as the early guys hacking electricity discovered so many things in their early days. 
 
[0:12:58.0] MB: You touched on the idea that these artificial intelligence is in many cases are going to think different or have almost artificial or alien forms of intelligence that are completely different and yet complementary to human intelligence. Tell me more about that. 
 
[0:13:14.6] KK: In general, we have no idea what intelligence is in humans are otherwise. We don’t even know what animal intelligence really is. We are ignorant about what we’re trying to do. In fact, one of the byproducts of the AI revolution will be that artificial intelligence will become a telescope, a Microscope that will allow us to figure out what our own intelligence is, because we have difficulty experimenting on these, but by making thousands of different varieties and breaking them in so many ways, we’ll find out what it is. 
 
Right now, today, we have no idea what this is, but we do know that it’s not a single dimension that the intelligence is a complicated process of many different types of thinking. Even if they may run on a similar matrix of the neurons, the organization, the way that the data is organized is different. We will use those differences to engineer intelligences that we’re going to optimize certain things that we want done, like maybe it’s a proof of scientific theorems. Maybe it’s just as a speech listener, maybe it’s to have conversations, maybe it’s to figure out trajectories of a rocket. 
 
All these things can be optimized for very individual type applications. There’ll be ones that we’ll consider more general purpose but they can’t be — You can’t optimize everything. That’s the kind of engineering maximums that whatever system you are, is you can’t optimize every single dimension. There’s always going to be tradeoffs. Some of these new kinds of minds we make, we may actually invent a whole new type of thinking that does not exist in nature just as we did with flying. When we invented artificial flying, we studied the animals; bats, and insects, and birds, and they all flapped their wings. All of the initial attempts of flying were flapping wings, which works well. 
 
When we finally invented artificial flying we invented a type of flying which does not exist in nature, which is a fixed wing with propeller. We’ll probably do the same thing. We’ll probably uncover some types of cognition that don’t exist in the natural biological world and we’ll be able to do those in Silicon. They will be different than our minds. All these varieties, this is due, will vary tremendously. In many cases, the fact that they think differently is their chief asset because in the connected world they were operating in this new economy. The chief asset for innovation and wealth to our nation is being able to think differently. 
 
As more of us are connected, when we get to the point where we have five billion people connected all the time, 24 hours a day, thinking differently, actually becomes difficult because we have basically a group mind. Having artificial intelligence that think differently will help us to maintain and think differently while we’re connected to everybody else. There’s a double advantage to having AI’s that think differently than humans. 
 
[0:16:52.2] MB: That makes me think about one of the other forces that you talk about, which is this idea of filtering. In a world where we increasingly have so many things competing for our attention, how do we use technology to filter out and really focus on the most important things? 
 
[0:17:11.4] KK: I think this is the right place to start, which is that if you graph or start to measure the number of creative products that our society at large, the human species is producing, it’s mind-numbing. Even the number of new songs that are written and produced every year, the number of new books, not just even in English, but worldwide, or the number of videos, the number of new products that are available for sale. It’s overwhelming and way, way beyond what any one person could attend to. 
 
Even if you had a filter, which is what we’re talking about, some filter that would take away all the crap, which is most of the stuff. There’s still way too much good stuff even to list and pay attention to. Let alone, to try out or enjoy. 
 
As technology — through technology, we’re creating this avalanche of stuff so we need technological help to actually sort through it. We’re going to have levels and levels of this and there’s kind of no escape. A lot of people feel maybe the solution is just to turn it all off, all these filters go naked, be real. No. There are problems introduced by filters, but the problems introduced can only be really offset by yet other levels of filtering and looking at things and helping us to navigate through. 
 
Recommendation engines and the algorithmic connections that filter are, are necessary for us to navigate through this in any sense at all. There are some problems, and computer sciences call it over-fitting. If you are really only seeing things that you know you already like and you kind of get stuck on this local pique of optimization that prevents you from really seeing really great stuff because you’re too fit to what you specified and you aren’t broad enough to really something wider and better. 
 
We need all kinds of tricks, devices, additional technologies that can search lighter, that can actually change our taste, that actually can help us grow, that can help us see when we’re being blinded by our own likes. There’s lots of levels. Of course, now, we have the new challenge of a fake news and alternative facts where some of these filters have introduced polarization, it introduced kind of a blindness. 
 
We, again, need to have additional layers of truth signaling layer where things can be assigned, a kind of a networked consensus on the probability of their being true, some kind of confidence level, like, “This fact here has a 95% change of being reliable, true, based on these sources, based on the many other sources that we also trust that have a hard trust value that trust it.” You have this kind of a citation index and like page rank. 
 
These things are all additional levels that we’re going to bring in and if it becomes even more complicated, it’s never going to become simpler and we will maybe require an education to learn how to use it. You and I and all your listeners have spent four years, at least, learning how to read and write. It was not easy. We just didn’t absorb it by being around books. Some of these kind of stuff of learning how to use, being aware of, how to be literate in social media or filtering news, critical reading. These may be a literacy that we actually have to teach people and they may have to spend some years in learning how to become good at it. 
 
We shouldn’t necessarily expect that people can just sort of learn how to navigate through this stuff without any kind of disciplined practice. It’s not going to become easier. It’s going to become ever more complicated.  
[0:21:53.5] MB: I think that’s such a vital challenge and something — Part of the kind of reason that we even do this podcast is to teach people, help enlighten people and talk people about seeking disconfirming evidence and things that are kind of outside their comfort zone and really looking at the data and the science of trying to figure out what is actually true and what is real. 
 
[0:22:16.3] KK: I’ll consider that illiteracy, and that kind of techno-literacy maybe is what I would call it, is something that may have many dimensions including the critical thinking that you’re talking about. That may be something that we actually have to teach. 
 
[0:22:31.8] MB: I think that’s a great idea. It’s fascinating, and that’s one of the problems I wanted to ask you about was how do we solve this, as you called it sort of over-fitting where everyone lives in essentially a bubble that is self-reinforcing of only information that they want and only information that they like. 
 
[0:22:49.6] KK: One of the reasons I travel a lot is for that very reason. It forces me into otherness. It forces me to be confronted with different world views, different point of view. I allow myself no escape from it. It’s visceral, it’s full-body, and there’s certainly ways to travel where you’re isolated. Again, I’m going for the raw and the remote and I’m allowing myself to have my mind changed. I think I recommend that highly particularly for young people as a means to begin that habit of trying to see the world from a different point of view of allowing yourself to be challenged by other views which may be the majority in the places that you lined up in. 
 
That’s, for me, a surefire way to do that and I think it’s so important for young people that I think we should, as a nation, subsidize it in the form of monetary, two-year national service where you have your choice to serve in the military or the Peace Corps or some kind of service organization for three years without exceptions, including oversees somewhere and it would radically the tenure of our country, besides the fact that you’re missing up with people that you didn’t grow up with. You’re also mixing up with people that are far outside of your own prejudices.  
 
[0:24:41.8] MB: You also talk in the book about questioning and how as many of these technologies forces reshape society. One of the most important skillsets is going to be the ability to ask great questions. 
 
[0:24:54.8] KK: Yeah, I think 30 years, if you want an answer, you’re going to ask a machine. Machines will have very very good answers. They’re getting ever smarter, ever more knowledgeable. They’ll be more conversational. Just as we kind of like — I don’t know. I don’t remember to spell things. I just ask Google, it tells me the correct way to spell stuff. We’re going to rely on it for information, facts, and those nature of answers. It’s going to be a long time before these things; AIs, robots, can ask good questions, because a good question requires a very broad common sense education perspective, and that’s sort of what we want to actually breed and teach in schools is being able to ask good questions, because in some sense, both science and innovation are fundamentally ways of asking questions, like what if. They’re explorations. They’re not concerned about efficiency. They’re very inefficient in processes that entail sometimes wasting time and having failures because you have dead ends. You have things that don’t work. 
 
That nature of investigation questioning requires the broadest sense of being and is the most productive in the long-term because that’s where the new things come from this, where empathy comes. That’s where our sense of vision all derive from. Teaching how to do that is — Naturally, some people are better than others, but everybody can be taught to be a little bit better at it. I think that’s one of the several key things besides what we’re just talking about; techno-literally, that you want to teach in schools rather than how to regurgitate answers, which is sort of the industrial model. 
 
[0:26:56.4] MB: How do you think we can — Maybe as a simple starting point, how could somebody who’s listening to this show start to ask better questions? 
 
[0:27:05.8] KK: It’s a great question. There you go, you asked a good question. I think one thing I learned — I had kind of a rocky relationship with school. I was a real science-math nerd, but my method of operation was very simple. I sat up front and I was a guy who asked all the stupid questions that people felt that they had, they want to ask but were too embarrassed, but I would ask, because I have no embarrassment at all about asking questions. Basically, if I don’t understand, I figured nobody also understands. That’s basically what an editor, what I’m doing when I’m editing a piece for, like Wired, is like, “Look, if I don’t understand it, the reader is not going to understand it.” 
 
One of the suggestions I’m kind of pointing to is there are no dumb questions, really. If you ask it in sincerity and if you’re not being dumb. If you’re really struggling with understanding something, don’t be afraid to ask the question, because likely, if you’re having problems, so are other people. Then, really, listen. That’s the difference. 
 
There are no real dumb questions. Secondly, a good question is one that generates not just an answer, but other good questions from it. I would just say, there’s a lateral thinking that’s very productive which is to approach the question, to approach the subject from a different angle. While you shouldn’t be afraid to ask the stupid question, you should also be trying to think about a question that hasn’t been asked before. That’s a little harder to do. That requires a little bit more work. There are several tricks. 
 
I hang around Marvin Minsky, the great AI guru t MIT for a long time. He had a remarkable way of asking questions. After observing him, I’m pretty sure that what it was is he believed that he was like a Martian. That he wasn’t a human, or that he was a robot or something. He was just not human. He would ask the questions as if he was a machine and that he didn’t know all the things that humans knew. That was refreshing and infuriating at the same time, but he got to ask really great questions because he was coming from this other angle. 
 
Another person I know of; Brian Eno, who’s the rock star, does the same thing. He adopted some point of view where he’s going to ask the question as if he’s not just another Englishman somewhere. He’s coming from an alien point of view which enables him to bring a different insight to it. That would be maybe my second suggestion, is don’t be afraid of obvious questions, but also try and ask a question as if you were standing form a different place than most people are standing. 
 
[0:30:20.5] MB: Those are both great suggestions, and I agree. Along the same lines of kind of the concept, as you called it techno-literacy, I think the ability to ask great questions is another skill set that is really worthwhile to cultivate. I’m curious, out of the various forces you described, what changes do you see coming down the pike that you’re most scared of and why? 
 
[0:30:43.4] KK: That’s a good question. I want to make it clear that I’m not a utopian. I am not a dystopian. I’m a protopian, meaning that I believe that technology produces almost as many new problems as it solves and the new problems it solves, the solutions to those are additional new technologies which will produce new problems, but that what we get from that cycle is a tiny, minute improvement of a few percent per year that’s compounded over centuries that become civilization and progress, so that progress is real even though it’s very very slight. That’s what I call protopia progress. It’s propelling forward. 
 
There are tons of new things that are coming about and tons of things to worry about if you want to worry. One of my concerns about these new technologies is what we’re seeing actually, there’s a great example today, which is cyber war, cyber conflict. Today, as we’re speaking, there was a malware attack in Ukraine that kind of shutdown the country. I think we’re just seeing the beginning of this. Our society is so dependent on this stuff that it is very susceptible to disruption. 
 
I think the likelihood of the entire internet falling down is really hard to do and it’d be really hard to engineer even if you had the assignment. That there’s going to be sicknesses, ailments, injuries, local injuries all the time. My real fear is not those kind of what we might call ordinary injuries, but a cyber-war conflict, state to state, because we don’t have a consensus right now on what’s acceptable in this new realm. We have lots of treaties and agreements about conventional warfare. It seems odd that we have rules for war, but that’s better than no rules. We don’t have them in any real operational way with the cyber conflict, and when we introduced artificial intelligence to it, it’s even going to be amplified up even more. 
 
My fear is that there’ll be some really bad thing that will happen. Before there’s an agreement, “No, we don’t want that to happen.” Right now, is it okay for cyber things to take down the banking system somewhere? Is it okay to work in hospital on hospitals computers. The answer is that there’s not an agreement, because the major states involved in this; U.S., Russia, China, maybe Israel, Iran, Korea, North Korea, none of these states were even acknowledging that they’re doing this and there’s all deniability and it’s very hard to ascertain what’s really going on. 
 
Until there’s some really widespread agreement that, “No, this is not permissible,” I think that that which is not permissible will happen and it doesn’t have to be that way, but I’m not sure what will it take, what would have to happen before there’d be some agreements that this happens before disaster strikes, but that’s my current fear. 
 
[0:34:19.6] MB: It seems like in many ways — As you said, recently in the news. It seems like the number of kind of cyber attacks and various things going on continues to escalate or at least it seems like I hear about more and more frequently. In many cases it seems there’s kind of a state actor that’s tied to it in some way or another. As you said, it’s often very kind of — They have plausible deniability or it’s untraceable. I totally understand what you’re saying. 
 
[0:34:43.6] KK: Yeah. Generation, technological generation, in the 90s, say, or even 2000s, the U.S. and Western Europe to some extent, that was the entire world in terms of the internet. Now, every country is just jam-packed. They’ve got their smartphones, ubiquitous smartphones and stuff. This is now a global neighborhood. It’s a global platform. A lot of these things are happening in places where there’s more politics involved, there’re may be less security. I think we’re going to see a lot more of it before we — I don’t know. There’s just a lot more of it in general. 
 
It’s sort of like the body has grown and now there are sort of more ways to injure it. We will keep adding more and more layers to prevent the injury, but there will always be new ways to injure it or to exploit it. Again, I think, overall, the likelihood of the whole thing collapsing become less and less. Of course, whatever major damage has occurred becomes more and more impactful. It wouldn’t take a very big injury to really scare everybody. 
 
Again, we go back to something like terrorism. The point of terror, of course, is not really to hurt, but to inflict terror to get your demands. I think it’ll become very easy to terrorize the electronic body, the body electric even with relatively what we call minor injuries to the whole. You could really do a lot of damage just by the terror of it. That’s a second level of worry that you don’t need to do very much to actually have everybody go crazy. 
 
[0:36:41.3] MB: What would you say to somebody maybe listening to this that — I think this applies not only the kind of this specific context, but more broadly, to the whole thesis of the book that says or thinks of themselves, “Oh, yeah. All these technology changes; AI, robotics, everything else. It sounds cool but I don’t really think that’s going to happen. These Silicon Valley futurists with all these fancy ideas.” What would you say to somebody who thinks something like that? 
 
[0:37:06.1] KK: Yeah. In five years, they will certainly be able to say, “Well, none of these is happening. Look at it, VR is still not present. There’s still not AI.” 
 
One thing is — The conversation to them really having us talking about 30 years, 20 to 30 years, because I don’t think these are initially going to happen necessarily that fast. There are kind of — The general tendency is to maybe overestimate how soon they’re going to happen and underestimate the lasting impact that they have. 
 
I think, yeah, you should be maybe skeptical about the speed. In terms of the general direction, I don’t know. I don’t know what to say, because people have been saying this all along. There was a huge denial, I guess I would call it, about the early days of the internet. That this would ever become mainstream. This was the recurring criticism of our enthusiasm for the internet when it was still just typing, when it was just text. 
 
It was like, “No. This is marginal. This is appealing to teenage boys in the basement. This is not about the math. This is not a mass mainstream thing.” It was like nothing — You could say who would kind of convince anybody that otherwise. To sat that AI won’t get big, I think it won’t get maybe big fast and you could be right about it for a long time. Then there’s the other issue of the definition. Artificial intelligence is defined as that which we can’t do. 
 
People would say, “AI, we don’t have AI yet.” If you had Alexa or a Siri 50 years ago, everybody would absolutely agree that it was artificial intelligence — I woke up Alexa. Yes, even probably 30 years from now, people, they’ll say, “We still don’t have AI.” That’s because we keep redefining it as to what the thing that we can’t do yet. 
 
They would be right in that sense. In 30 years, we’ll say, “Yeah, we still don’t have AI. It’s just all a pipe dream.” Yet at the same time the cars will be driving themselves and people will say, “That’s not really AI. That’s just machine learning. That’s just brute force. That’s just computers.” 
 
There’s really no — I’m talking about the future, so there’s really no argument about it. The only thing I would say is; look, even if we don’t arrive there. Even if there isn’t ever conscious AIs walking around in humanoid bodies, even if there isn’t some AI in your ear that’s talking to you like a young girl, like in Her. Even we don’t have that, the general direction of where we’re headed is still on that direction. That’s sort of what I’m talking about in the book is like all things being equal, we’re going to move in that direction. Maybe we don’t ever arrive there, but we’re going to move in that direction. 
 
Knowing that we’re going in that direction is extremely helpful and you’ll be able to reap the benefits and minimize the harm if you understand that that’s the general direction that we’re going even if we never arrive. 
 
[0:40:43.9] MB: What would be one kind of simple piece of homework or starting point that you would give to somebody listening to this conversation as a way to maybe concretely implement some of the concepts we talked about? 
 
[0:40:55.2] KK: I think one of the most enabling forces at work is artificial intelligence and I think it’s going to impact everything we do in all the aspects of our lives, from food, fashion, sports, religion, military education, business. I would say a piece of homework is buy some AI right now. Just log on to Google, TensorFlow, or IBM, or Microsoft. Purchase some AI and start fooling around with it, just like the — 150 years ago when the Industrial Revolution is coming on — I’m doing a podcast and the guy, he’s saying, “For all those farmers out there, what would you suggest the best way for them to prepare themselves from Industrial Revolution?” I would say make a battery and start fooling around electricity. You’ll probably discover something amazing. Be able to — You’ll educate yourself. 
 
I think dabbling in these things, educating yourself so that we can talk about them intelligently so that as we come to regulate them and to tame them and domesticate them, that we do out of experience. That it’s not just something you’ve read about, that you’ve actually spent time. 
 
My entire enthusiasm and optimism comes a lot from the fact that I’ve been living online since 1981 or something and just experiencing what happens when people go digital. It’s not based so much on reading. It’s based on the fact that I have an actual experience from this. I think as much as you could do to experience these new technologies, it would really inform all the other questions you might have about where to go next. 
 
[0:42:49.1] MB: Where can listeners find you and the book online? 
 
[0:42:53.7] KK: My homepage is my initials; kk.org. A lot of my older books are actually available for free. I posted the entire text of my first book while it was still in copyright on the web for free, because at that time I owned digital rights because at the time I made the contract New York publishers didn’t think digital rights were at all valuable. They didn’t know what they were. 
 
My second book was also up in full on my website; kk.org. There are Kindle — Of course, now Kindle and paperback editions of The Inevitable. Weirdly, the paperback edition is cheaper than the Kindle edition. Don’t ask. I have no idea why. I sometimes tweet as kevin2kelly. In fact I tweeted almost — I tweeted, I would call, the entire book of The Inevitable at one point. In a sense, I tweeted a sense from every page of the page. I didn’t ask permission, I just did it. 
 
My recent little thing is from Cool Tools’. We send out a one page email newsletter thing. A one pager that’s six very brief recommendations of Cool Stuff, tips, places to go, eat, tools, whatever. Very one sentence — A couple of sentence recommendations for six things every Sunday. It’s called Recomendo with one M, recomendo.com. You can sign up there.  
 
[0:44:32.8] MB: Kevin, thank you so much for coming on the show and sharing all your incredible insights. It’s been an honor to have you on here. 
 
[0:44:39.8] KK: It’s been a real delight. Thank you for your great questions. You’re obviously a human, and so I appreciate the support and enthusiasm for my work. 
 
[0:44:48.2] MB: Thank you so much for listening to The Science of Success. Listeners like you are why we do this podcast. The emails and stories we receive from listeners around the globe bring us joy and fuel our mission to unleash human potential. 
 
I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an email. My email is matt@successpodcast.com. I’d love to hear from you and I read and respond to every listener email.
 
The greatest compliment you can give us is a referral to a friend, either live or online. If you’ve enjoyed this episode, please, leave us an awesome review and subscribe on iTunes, because that helps more and more people discover The Science of Success. 
 
I get a ton of listeners asking, “Matt, how do you organize and remember all these incredible information?” Because of that, we’ve created an amazing free guide for all of our listeners, and you can get it by texting the word “smarter” to the number 442222 or by going to successpodcast.com and joining our email list. 
 
If you want to get all these incredible information, links, transcripts, everything we just talked about and much more, be sure to check our show notes. Just go to successpodcast.com and hit the show notes button at the top. 
 
Thanks again, and we’ll see you on the next episode of The Science of Success.

July 06, 2017 /Lace Gilger
Mind Expansion
GeoffColvin-01.png

The Shocking Truth About Talent & What It Means For You with Geoff Colvin

June 29, 2017 by Lace Gilger in Best Of, High Performance

In this episode we discuss the “experience trap” and why someone who has been doing their job for 20-30 years may be no better (and sometimes worse) than someone who has very little experience, look at the shocking truth that 35 years of research reveals separates world-class performers from everyone else, how “Talent” is overrated, misunderstood, and most research says it doesn’t even exist, we go deep on the critically important concept of deliberate practice, and much more with our guest Geoff Colvin.  

Geoff Colvin is an award-winning speaker, writer, and broadcaster. Geoff holds a degree in economics from Harvard, an MBA from NYU, and is currently the senior editor-at-large for FORTUNE. He is the bestselling author of several books including Talent Is Overrated: What Really Separates World-Class Performers from Everyone Else, Humans Are Underrated: What High Achievers Know That Brilliant Machines Never Will and more. Geoff has delivered over 10,000 broadcasts on the CBS Radio Network and has been featured on Good Morning America, CNN, CNBC, and more.

  • The “experience trap” and why someone who has been doing their job for 20-30 years may be no better (and sometimes worse) than someone who has very little experience

  • What do surgeons, auditors, parole officers have in common with their skillsets?

  • Why the assumption that a lot of experience makes you good at something is fundamentally flawed

  • What the very best performers are constantly doing that most people simply don’t do

  • Why going to a teacher and taking lessons is NOT enough to get better at singing (or any other skill)

  • What separates world-class performers from everyone else

  • Why the concept of talent is a loaded term that most people don’t understand

  • Why the conception of “talent” as an in-born gift is a mischaracterization

  • How “Talent” is overrated, misunderstood, and why most research says “talent" simply does not exist

  • What 35 years of research and science answer exactly what explains great performance better than anything else

  • What is the concept of "deliberate practice" and why is it so vital to great performance?

  • The road to great performance is long and hard, but most importantly it's available to anyone

  • Why deliberate practice is not what you typically think of when you think of practice

  • The key components of deliberate practice:

  • Deliberate practice is an activity designed especially for you, at your stage of development, at doing what you’re doing right now

    1. It is designed to push you just beyond what you’re currently capable of doing

    2. Can be repeated at high volume

    3. The vital importance of continual feedback

  • Why high-volume deliberate practice changes the physical structure of your brain

  • As you get better, your deliberate practice must be adjusted higher

  • Why deliberate practice is neither work nor play

  • The vital importance of training and practicing just outside your realm of ability

  • How to harness deliberate practice for business & investing

  • Simulation

    1. Software that lets you make these decisions at high volume

    2. Create simulators that put these decisions to the test at high volume

    3. These simulations have to be highly realistic and very demanding

  • How a basketball team has used the lessons of deliberate practice to achieve over 100 consecutive wins

  • “The real game is easy compared to the practice” - Practice harder than you play!

  • The Battle of 73 Easting and how the military leveraged deliberate practice to win one of the most decisive tactical victories in the modern era

  • Try to find practice “in the activity” itself when you can

  • Deliberate practice is way more work than most people are accustomed to doing, but the payoff is nearly always worth it

  • How do you reconcile the advice of “focusing on your strengths” with the fundamental conclusions of deliberate practice?

  • How do humans become and maintain economic value as robotics, software, and technology continue to replace human workers?

  • The skills of deep human interactions are some of the most high-value skills in the future workplace

  • The value and importance of sensing what other humans are thinking and feeling and responding in an appropriate way

  • Why human interaction, empathy, collaboration, storytelling will become more and more important

  • Emotional intelligence is a trainable skill that can be improved

  • EQ and Emotional Intelligence is becoming increasingly valuable in our economy

Thank you so much for listening!

Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions on how to do that).

SHOW NOTES, LINKS, & RESEARCH

  • [Personal Site] Geoff Colvin

  • [Author Page] Fortune.com - Geoff Colvin

  • [Book] Talent is Overrated: What Really Separates World-Class Performers from Everybody Else by Geoff Colvin

  • [Book] Humans Are Underrated: What High Achievers Know That Brilliant Machines Never Will by Geoff Colvin

Episode Transcript

[00:00:06.4] ANNOUNCER: Welcome to The Science of Success with your host, Matt Bodnar.
 
[0:00:12.6] MB: Welcome to The Science of Success. I’m your host, Matt Bodnar. I’m an entrepreneur and investor in Nashville, Tennessee and I’m obsessed with the mindset of success and the psychology of performance. I’ve read hundreds of books, conducted countless hours of research and study and I am going to take you on a journey into the human mind and what makes peak performers tick with the focus on always having our discussion rooted in psychological research and scientific fact, not opinion.
 
In this episode, we discuss how the experience trap and why someone who’s been doing their job for 20 or 30 years may be no better and sometimes worse than someone who has very little experience. We look at the shocking truth that 35 years of research reveals separates world-class performers from everyone else. We talk about how talent is overrated, misunderstood, and research says doesn’t even exist. We go deep on the critically important concept of deliberate practice and much more with our guest, Geoff Colvin. 
 
The Science of Success continues to grow with more than a million downloads, listeners in over 100 countries, hitting number one in New and Noteworthy, and more. Do you want to stay up-to-date with the latest episodes, tactics, research, inside notes and more from the show and our guests? We’d like to invite you to receive this exclusive bonus content, it's called Mindset Monday. Each week, we share with you the very best, latest, most actionable research and strategies that have impacted our lives, fired us up and can be used by you starting now. 
 
All you have to do the sign-up is to go to our website; successpodcast.com and enter your email to receive all these and even more great content from us. Again, just visit our website; successpodcast.com and join our email list or text the word “smarter” to the number 44222. 
 
In our previous episode, we discussed how to master the universal skills required to succeed at work, the counterintuitive truth of taking more responsibility for your own mistakes, flaws and screw-ups and how that can help you succeed more quickly. We looked at how to cultivate and create accountability in your life, challenge yourself to rise up to a higher level and become more vulnerable. We talked about the Benjamin Franklin effect and much more, with our guest Pete Mockaitis. If you want to crush it at your job, be sure to listen to that episode. 
 
Lastly, if you want to get all these incredible information, links, transcripts, everything we’re going to talk about this episode and much more, be sure to check out our show notes, just go to successpodcast.com and hit the show notes button at the top. 
 
[0:02:52.3] MB: Today, we have another amazing guest on the show, Geoff Colvin. Geoff is an award-winning speaker, writer, and broadcaster. He holds a degree in economics from Harvard, an MBA from NYU is currently the senior editor at large for Fortune. He’s the best-selling author of several books including, Talent Is Overrated, Humans Are Underrated and more. Geoff has delivered over 10,000 broadcasts on the CBS Radio Network and has been featured on Good Morning America, CNN, CNBC and many more. 
 
Geoff, welcome to the Science of Success. 
 
[0:03:23.5] GC: Thank you, Matt. I am delighted to be with you. 
 
[0:03:26.3] MB: We’re very excited to have you on here today to share your wisdom. For listeners who may not be review with you, tell us a little bit about yourself and your story. 
 
[0:03:34.1] GC: Well, it’s in some ways, a pretty simple and short story. I’ve been at Fortune Magazine for virtually my entire career doing all kinds of things there, meaning writing, editing, pretty much everything you can do on the editorial side of a magazine. In addition, I have had this sort of long parallel career in radio. You mentioned the CBS stuff. I’ve been on the radio one way or another since I was in high school and have always loved that. I do a lot of speaking nowadays on some of the topics we’re going to be talking about today and some other ones. As you mentioned, I do write the occasional book. It's a collection of things that I just happen to like to do. It’s pretty good gig that I get to do them. 
 
[0:04:23.6] MB: So I’d love to start out and kind of go deep into the book Talent is Overrated. That was one of my favorite books that I’ve read in the last 5 or 10 years. To start out, tell me about kind of the concept of the experience trap and the idea that for many people who’ve been doing their job for 20 or 30 years, in many cases and often times, they are no better off at that job than someone who has just started out or has very little experience. 
 
[0:04:49.7] GC: Yeah, it’s a big surprise, but this effect has now been documented in a number of fields. Wouldn’t you think that somebody who’d been doing something for a long time would be getting better at it? In fact, there’s a lot of policy that’s kind of based on that, right? People get promoted in some organizations still, simply because they’ve been doing something for a long time. Yet the evidence is pretty clear, that is by no means an assurance that people are getting better at it. 
 
In fact, there is evidence that people not only may not get better, in some cases they make it worse. For example, auditors who are supposed to go through financial statements and detect fraud on average were worse after 20 years of experience than somebody who was new with this. Some of the things that surgeons are supposed to like predict recovery time, they actually got worse with age. Something similar actually what people who predict whether if you’ll let somebody out of prison, how long will it be before they come back? Their skills get worse with time. 
 
It’s a real prize but it's a serious issue, because if we’re not getting any better just by doing stuff, then how are we going to get better? In other words, we all kind of assume that what makes people good at what they do is a lot of experience doing that? In fact, I often recommend to people, “What would you tell a little kid, a son, or a daughter, or a niece or a nephew, who just said, “What makes so-and-so so great?” Whether it's a famous musician or athlete or whoever they might ask you? If they just ask you, what makes them so good? What would you say?” 
 
One of the things you’d probably say is, “Well, they worked hard at it for a long, long time.” The truth is that's not a very good explanation as we've just been describing. People who work really hard at something for a long time, and they’re wonderful conscientious people, are not necessarily any better and sometimes they are even worse. 
 
[0:07:09.9] MB: Let’s dig in to a little bit at why does that happen and why are people's assumptions about experience so flawed? 
 
[0:07:16.4] GC: It happens apparently because of something that goes on inside a person's mind while they’re working, while we are working. This applies to all of us. What researchers have found is that people who outwardly appear to be doing the same thing are not necessarily doing the same thing, and the difference is that some people, while they’re doing whatever they may be doing, are thinking, “Okay, how is this going? How am I doing? How can I be doing this better?” and not just generally, “How can I be doing better?” Specifically, “What part of this job I'm doing right now? What part of it should I be focused on improving?” 
 
The very best performers are constantly doing this. Most people are not constantly doing that. They're just going through the motions. One example that comes from the research is people who are working on singing, people taking singing lessons. You say, “Well, they’re all trying to get better because they’re going to a teacher and taking these lessons.” 
 
Well, it turns out not. It turns out that people who think of singing is a kind of fun hobby, something that they enjoy doing, they experience the singing lesson as fun. This is enjoyable. The people who are professional singers, successful professional singers, experience the singing lesson completely differently. To them, this is hard work. It is stressful and exhausting, and it's because they are in their minds focused on how they can get better, intensely focused. In fact, it can be exhausting. 
 
The reason this is important is if you observed the two of them, you’d say, “Well, they’re both doing the same thing.” You’d say they're both taking a singing lesson. In fact, they're not doing the same thing, and the difference is in their brains. 
 
[0:09:36.0] MB: Before we dive into deliberate practice, which I want to go deep on, tell me about so many people have a flawed perception of the idea of talent and what talent is. How do you think about talent and why is the common conception of it so wrong? 
 
[0:09:54.4] GC: It’s a great question, and in fact part of the experience of researching and writing that book is that I have really changed the way I think about that concept, and I’ve even changed the way I use the word. In fact, I try not to use the word talent because people have many different ideas of what it might mean. 
 
Here’s the issue. Most of us think of talent as an inborn gift of some kind. We use the word very broadly and very loosely, but most of think that talent represents some kind of inborn gift, so-and-so is really talented at playing tennis and somebody else just really is not talented at playing tennis. What we are thinking when we say, is the first person somehow came into this world with a gift, an ability to do something fairly specific, in this case, play tennis, that most of us just don’t have. 
 
When you look at Serena Williams or Roger Federer solely and what they're doing seems to be superhuman. It seems to be beyond the capabilities that most of us could even conceive of, then the idea of an inborn gift does kind of make sense. The reality is that the research is now quite clear, that that's not what accounts for great performance. In fact, some researchers say that talent in that sense, talent in the sense of a gift that you are born with to do something fairly specific, whether it's play a sport or fly a jet or lead a group or whatever it may be. The idea of talent as an inborn gift to do something fairly specific, that doesn't even exist some of the researchers say. 
 
Now, I decided not to take such an extreme position, that's why I called the book Talent is Overrated and not Talent Doesn't Exist. In fact, at the very least, it is far less important as an explanation of great performance, then other factors, and that’s what we’re going to get into next. 
 
What I would ask people to do is just stop. Every time you hear yourself saying, “So-and-so is really talented,” or “So-and-so is naturally talented,” or “So and so is a natural born leader,” or surgeon, or golfer, or accountant, or whatever. The next time you catch yourself saying that, just stop and say, “Is that really what I mean? Do I really believe deep down that so-and-so — Do I believe that Tiger Woods came into this world with a fairly specific ability, the ability to play golf, and that he just has it and most of us don't? Is that really what I think?” It's a good exercise to go through, and I hope people will at least carry that with them and think whatever they use the word talent. 
 
[0:13:16.6] MB: What is the factor that separates these world-class performers from everybody else? 
 
[0:13:24.3] GC: The answer is pretty clear, and this is not me giving my opinion. This is 35 years now of good research on exactly this question. What explains great performance better than anything else is what researchers call deliberate practice. That's not what most of us think of when we use the word practice. It has a fairly specific meaning. 
 
Whether you're talking about sports, or music, or business, or teaching, or anything else, what all of the great performers seem to have in common is this particular specific activity of deliberate practice and particularly doing it a lot, doing it a lot every day for years. 
 
To go straight to the bottom is that the idea of talent as an innate gift doesn't explain great performance very well. Deliberate practice does explain it very well. The good news is you don't need an inmate gift. The road to great performance is long and hard. Nobody says it's easy. The good news is it’s available. This is an incredibly liberating message, because it says that all of us have at least the ability to be much much better performers than we are. If we want to go all the way, we have within certain bounds that all of us may operate within, and we’ll get to that. We all have the ability to be actually great performers if we just know how it’s done. This idea of deliberate practice is in fact how it's done. Shall we go into it? 
 
[0:15:19.6] MB: Let’s go into it. 
 
[0:15:20.8] GC: Okay. As I said, it’s fairly specifically defined and it’s not what most of us think of when we say we’re practicing. I discovered, for example, if what I do out on the driving range at the golf course is pathetic example of deliberate practice. It’s not even close, and this accounts for a lot of the way I play golf, I’m afraid. 
 
The specific meaning of the deliberate practice is as follows; it is an activity that is designed especially for you at your particular stage of development in doing whatever it is you’re doing. Let's think of a sport. People often talk about this in sports. However good you are right now, specific practice activity is designed for you at this moment, and that means it’s going to change, because as you get better, the deliberate practice activities are going to have to change to reflect that. 
 
Second thing, it is designed to push you just beyond what you can currently do. It doesn't try to push you way beyond what you can currently do, because then you’re just lost. You have no idea, go after it. It doesn't allow you to keep operating within your current abilities because then you don't grow. It is constantly pushing you just beyond what you can do. 
 
As you get better of course, it has to be adjusted to keep pushing you just beyond. It can be repeated at high volume. This turns out to be really important, and when the researchers first discovered this, they didn't understand all the reasons why it was really important. They just observed that it really was. It turns out that doing these practice activities at high volume literally changes the structure of your brain. It causes physical changes in your brain, and specifically it causes a substance called myelin to form around some of the connections in your brain, and you will even hear people now in the sports world talking about myelin because they wanted to build it up in the brains of the people they’re training. You got to do it at high repetition if you can. 
 
Then the final element is continual feedback. You can’t get better if you don't know how you're doing. You need some kind of continual feedback to tell you how you’re doing all the time. This takes us right back to the beginning, the fact that the deliberate practice activity has to be designed for you, that feedback is going to tell you how you’re doing and therefore how the deliberate practice activity needs to be changed. 
 
Those are the essential elements. They can be applied in virtually any real. A couple of things to keep in mind; deliberate practice is neither work nor play. It's not work and that it's not the actual performance. If you're training at a sport, you're not actually playing a game. It’s not exactly work, but it’s not play, because it's not fun either. It’s hard. 
 
In fact, one of the things that has to be faced about deliberate practice is that for most people it's really hard, because by definition it means you're going to be failing. You’re going to be making mistakes. Because, remember, I said one of the elements, and this is really the heart of it, is being constantly pushed just beyond what you can do. If you're being pushed just beyond what you can do, you’re trying to do stuff you can't quite do yet. By definition, you're going to make mistakes, you're going to fail. None of us really like making mistakes and failing too much, but that's the essence of deliberate practice. Being pushed just beyond so that you're not quite able to do it until eventually you can. As soon as you can and you’ve got it solid, then you got to be pushed again just beyond what you can do. 
 
That’s what it's all about, and it is remarkable to see how this has been applied in all kinds of fields and is being increasingly applied in new fields. People are realizing what this is all about and how it works and figuring out new ways to use it. Anyway, I'll stop there. That's the essence of deliberate practice, and that is what characterizes the great performers in pretty much every realm. 
 
[0:19:55.6] MB: After reading Talent is Overrated, and this is one of the things that I spent a lot of time thinking about, how can we — I’ll ask a specific version of this, but I’m also curious about kind of a larger picture as well. Being an investor and being in the world of business, I thought a lot about how can I apply the framework of deliberate practice to something like improving my abilities as an investor or as a business person and fields where there’s very long gap between kind of action and feedback, how do we leverage those lessons to harness the power of deliberate practice? 
 
[0:20:32.9] GC: Yup, it’s a great question, because this comes up in a lot of real-world fields. As you say, there’s a long gap between what you do and how it turns up. How can you do this? The way it’s done, and the real way to do it is the way it's been done from the beginning in sports and music and some other realms as well, which is, essentially, simulation. When a team is practicing, a lot of it is conditioning and so forth, but a lot of it is simulation. That is doing stuff that's like the game except it isn’t the game. The nice thing in investing and business is that there is now software available that enables us to simulate this so that we can speed it up and therefore do it — For example, make investing decisions at high-volume. 
 
Furthermore, I know of examples where companies have created their own stimulation. For example, this is a real-life example. A company that makes pharmaceutical products that are what they call Biologics. They aren’t mixed up as chemicals in a vet. They have to be grown, and this is a very hot area of pharmaceuticals now, they have to be grown, they’re alive, and then they have to be shipped at just the right moment. 
 
The difficulty is that they have to be grown, shipped at the right moment and get to the doctor or hospital that needs them at the right moment. If they don't get there at the right moment, then their value was lost and that they’re no good anymore. This is just a lot of money wasted. The company was having so much trouble getting the stuff produced and shipped on schedule that it was failing. In fact, it was in danger of going out of business. 
 
What they did was created a highly realistic simulation of the production and shipping process where they could compress it, because when it’s in simulation, growing some of these things can take weeks. In a simulation, you can pretend that they were grown in minutes, and then go through the whole process of the order processing and the packing and the shipping and so forth, and they created this simulation, they put their people through it repeatedly, then told them, “Okay, now reflect. How did you do?” By the way, they did everything you're supposed to do in deliberate practice. They provided them a lot of feedback. They had this big digital readout telling them all along the way how they were doing so they could look up and see at any given moment. Then they would stop, the team would talk and say, “All right, how can we improve?” They came up with ideas, they’d try that. They did it over and over, getting feedback on their own performance, and they went through this for weeks. It saved the company. They figured out new ways to do this, do the production and shipping, packing and shipping, on time, and it saved the company. That how it can be done in business. 
 
By the way, in investing, if it’s going to work on investing decisions, you can get software now that uses huge datasets to simulate how investments are going to do, and you can do it at high-volume because you can compress the times. 
 
The larger point here, and it’s a really really important point, has to do with highly realistic simulation that is very very demanding. Since I pay a lot of attention to this obviously, I have been struck by how often this comes up. Here’s my favorite example, just recently — Or the latest example, just a few days ago, there was an article in the New York Times about the University of Connecticut women's basketball team. Arguably, the most dominant team playing any kind of basketball anywhere because they’ve gone over 100 games now without a loss, 100 and some consecutive victories. 
 
The question is; how do they do this? It’s exactly what I just said, highly realistic simulation at a very intense level. They simulate games and they work incredibly hard at this. In fact — For example, they’ll practice with a shot — The normal shot clock in basketball is 30 seconds. They’ll practice with a shot clock set at 24 seconds just to make them faster, and they do this for hours a day, these highly realistic drills that are really really intense. 
 
One of the players, in explaining how they win all these games said, “Because the real game is easy compared to the practice.” What struck me is, the very same thing has been said in people in completely different realms. 
 
In the military, for example, the Army got on to this back in the early 90s, highly realistic training, much more realistic than they had ever done before. When a tank troop won a huge victory in Operation Desert Storm in 1991, a battle that’s famous among military strategists, it’s called the Battle of 73 Easting. When it was over, they said, “This battle — This was easy compared with the training we did.” If you go back even further to when fighter pilots were being trained in the Vietnam War, this was a revolution that I describe in the later book. This was a revolution that later became famous as the Top Gun school, but it was new back then. 
 
When fighter pilots were being trained to go up against the North Vietnamese, and they dramatically improved their success rate which had been terrible previously. When the pilots would come back, they would all say the same thing, “This was a lot easier than the training we did.” You hear people saying almost precisely the same things over and over when they are explaining how tremendously successful they were. They did highly realistic simulation at a very intense level. That’s the principle to take out of it. 
 
[0:27:07.6] MB: For the average person listening here that may not have the resources to develop a simulator or a highly realistic training simulation, how can they take some of the lessons of deliberate practice and build and design a practice or training curriculum for themselves that helps them improve? 
 
[0:27:25.4] GC: Obviously, that’s a great question. It, of course, depends on exactly what you're doing. One of the things that we can all do is find practice in the activity itself. In other words, normally, the practice is done separately from the activity. The truth is, in the world of business, we’re not generally given too much time to practice. It’s funny, we’re expected to just go out there and perform every day. It is possible to apply some of these principles in the actual work itself. 
 
For example, suppose you are in a sales role and you're going into make a sales call, makes a sales presentation. You want to get better at what you're doing. That's the first rule. You want to get better at what you’re doing, not just go through the motions. When you go into this presentation, to the sales call, think about it ahead of time and don't just think, “Yeah, I want to do this better.” Get very specific, “What element of this do I want to focus on today?” It could be anything. It could be anything. 
 
Let’s suppose it’s trying to discern what the customer isn’t saying. What’s the unspoken desire or unspoken objection or whatever it is that the customer has and it’s important but they're not actually saying it out loud? “Okay, that's what I’m going to focus on when I go in.” 
 
You go in, and then in the midst of doing it, you occasionally sort of step outside yourself and say, “All right, how is it going? Am I doing what I came in here to do? What am I learning? What’s happening?” Just look at it as if you were outside the situation. 
 
Then, really important, afterward, take the time to reflect on this. Say, “Okay, I went in there trying to discern what the customer wanted but wasn't saying. Now, how did I do?” Reflect on it and say, “Ah! Now that I think about it, when he said such and such, what he really meant was such and such, but I didn’t pick up on it. Now, I can see that.” 
 
Then use that knowledge to iterate what you should be focused on the next time you go in. Now, this is proven to be very effective. It’s way more work than most people do when they are going about what they do in their jobs. That’s way more work than most salespeople do, but the payoff is always worth it. I emphasize this. 
 
In fact, this is something that we find time and again in deliberate practice. It’s way more work than most people in a given field are accustomed to doing, and the payoff is always worth it. The payoff is always just a knockout, but most people don't do it. 
 
[0:30:30.0] MB: I’m curious. In the business context, one of the things that I’ve thought about as a possible sort of methodology to leverage the principles or deliberate practice would be looking at things like case studies. Like buying a book of case studies and going through them, because you can test your decisions in real time and know the answer and kind of have that available, but you can still sort of go through that decision-making process. 
 
[0:30:55.7] GC: Yeah, and that’s a great way to do it. That's another great thing to do. The case method of teaching business is a great method of doing it for just the reasons you say, because now these cases are available. You can get them online pretty easily. They are a source of great value in trying to apply these doable practice principles. As long as you're disciplined enough to really make yourself think through and even write out what you think should be done at the point in the case where it stops and says, “Okay, that's all we’re going to tell you. You are now the product manager of such and such in this case. What do you do next?” 
 
If you really stop there and don't just think, but write down so that you can’t fool yourself later, write down what you think you would do next. Then, if possible, go see what was really done next and what happened. That is a really really valuable thing to do. I always caution people though, write down your thoughts because, otherwise, when you read, what actually happened, we all have this tendency to say, “Oh yeah, I thought that,” even though you didn't. Please write it down. 
 
[0:32:15.1] MB: That’s such an important piece of advice. In general, the whole field of decision-making, decision journaling and all that, and it's so important to write down your though t process because it's so easy to fool yourself after the fact. 
 
[0:32:28.1] GC: Yup. It happens over and over. 
 
[0:32:31.3] MB: I'm curious, and this is changing gear slightly, but how do you reconcile or think about the advice, kind of the adage to focus on your strengths with the fundamental conclusion of the results of deliberate practice? 
 
[0:32:44.7] GC: Right. This comes up because it doesn't — Sometimes it seems to be a real conflict. Don't focus on your weaknesses, focus on your strengths. There's a whole big consulting practice that’s been developed around this and so forth, and deliberate practice seems to be saying focus on your weaknesses. Find the things you can't quite do and work on them. I don't think the conflict is what it appears to be. I think it's a difference in scale. 
 
When they say focus on your strengths, I think what that means is choose something large-scale where you feel strong, where you have developed success or demonstrated success, where you don't trouble motivating yourself. It’s something you would like to do or you’re really interested or really want to get better at, stuff that you feel strong doing. 
 
Once you've done, then what makes you great at that thing is absolutely going to be the deliberate practice framework. Tiger Woods, I don’t know if he focused on his swing. As you know, he was raised from infancy to be a golfer, but focusing on his weaknesses is what made him the world's greatest golfer. For some reason, at some point in his career, he was not good at getting out of the sand. Something that terrifies amateur golfers, but professional golfers are so good at it, generally, that they hardly worry about it. Tiger wasn't so great at it, and so he had drills that he made up and that his coaches made up to do this. He’s put a dozen golf balls in the sand, then he’d step on them to bury then and then he'd practice hitting them out of the sand, and he’d do this over and over and over. That's focusing on your weaknesses. 
 
I guess the bottom line is large-scale; focus on your strength. Once you've done that, focus on your weaknesses, because that’s what’s going to make you great. 
 
[0:35:03.2] MB: In essence, sort of find a field or an area that you’re strong in and then use the methodology of deliberate practice itself to improve within that area. 
 
[0:35:12.4] GC: That's exactly it. Very well said. That's exactly it. 
 
[0:35:17.2] MB: Let's transition and switch gears a little bit and talk about the book Humans Are Underrated. It’s a fascinating conclusion and a really interesting book. Tell me about — When I think about technology today, and you hear so many new stories about the continual displacement of workers. You look at industries, things like in the future with automated vehicles, autonomous vehicles, things like truck drivers completely potentially being replaced as an industry. With all these technical disruption, how do you feel about humans and the workforce and how people are going to be able to adapt to this?
 
[0:35:53.8] GC: Yeah, this is becoming such a hot topic because we’re seeing increasingly what you described, technology achieving capabilities so advanced that they can in some cases replace human beings entirely. This question of how will we humans be productive? How will we be economically valuable as technology takes over more and more work including quite high-value work, the work that people have to be educated for many years to do and work that pays very well in medicine, in law, in finance? This is happening already and it's accelerating. How are we people going to be economically valuable? That was this question that I began with. Really, the question that you set up there. 
 
What I concluded after spending a lot of time with the research is that we will be valuable through the skills of deep human interaction, managing the exchanges that take place only between human beings. This is deep stuff. It's not all rational. A lot of it is emotional. It has to do with sensing what other human beings are thinking and feeling and responding in some appropriate way. It has to do with working together with other humans. 
 
These skills are going to be economically valuable no matter how technology advances, but they are fundamentally different skills than the skills that have traditionally made us economically valuable, because most of those skills have been the kind you can get from a book, the kind you can learn in a classroom; calculus, accounting, engineer, law. Those are still going to be important, but they are increasingly not going to be the skills that make us economically valuable because technology does them at least as well as we do. It’s these skills of human interaction, empathy, collaboration, storytelling that are going to make us valuable. The evidence is supporting this more every day. 
 
[0:38:27.4] MB: Tell me a little about some of the evidence that kind of supports that thesis. 
 
[0:38:32.2] GC: Well, there are a few things. One, if you just look at what employers are asking for, it’s striking that they're saying this is what they want. A survey of big employers said, “What do you need most now from your employees?” and they’ve been saying relationship building, co-creativity, brainstorming, cultural sensitivity. It’s exactly the group of skills that I was describing. 
 
I was talking a while ago with the chief information officer of one of the largest retailers. It’s a guy who hires hundreds of coders, software writers, every year. Now, software writers are practically the stereotype of people you think who don't need human skills, right? Supposedly, they sit in a cubicle and they tap at the keyboard and they write their software, and that's all they do. Who cares whether they can interact with another human being? 
 
This CIO who hires hundreds of them says, “It’s just the opposite.” He says, “I need people who are empathetic and collaborative in these jobs.” Why? Because they're creating software that other people are going to use. They have to be able to feel the experience that they are creating in these users. They have to be empathetic, and they have to be collaborative because the problems that they face are too hard for any one person to solve alone. These problems have to be solved in teams. If they can't collaborate on the problem-solving, then they're not very useful. 
 
What he's saying is the difference between a high value colder and a low value coder is empathy and collaboration, skills of deep human interaction. If it's true in software writing, it is certainly true in every other realm as well because we all interact much more. 
 
[0:40:45.5] MB: How do we cultivate these high value human facing skills, and are they innate or can they be learned and trained? 
 
[0:40:55.2] GC: Yeah, it’s a good question to ask, because most people kind of instinctively feel that they are innate. We say all the time so and so is a real people person, but it isn’t true. They are skills, not traits. They are skills. They can be trained, and they are being trained now in schools, medical centers, companies, even armies are training these skills now. It’s being done in all kinds of ways. 
 
One of the most striking things is at business schools, whether it's Stanford or Harvard or any of the other top business schools, they have really revolutionized their curricula in the past few years to focus on these skills. First of all, everybody works in teams. That's been true for quite a few years. They force people to work in teams. More than that, they put them through role-playing exercises. It's funny how this connects to talent is overrated. It's the same thing. Highly realistic simulations at an intense level. 
 
At Stanford business school, for example, first-year students are put in situations where they have to deal with a simulated board of directors and those simulated directors are alumni of Stanford business school, so they really know what they're doing imitating a Board of Directors, or they will be put in a simulated meeting with venture capitalists. Again, they’re alumni who are venture capitalists, so they’re really really realistic. 
 
The students will be put through this and it's all skills of human interaction, it’s all the way they handle themselves in these social settings, and then they are critiqued afterward. They get the feedback necessary and deliberate practice so they will get better. They are skills. They are being trained, and they are being trained exactly according to the principles of deliberate practice. That’s how schools are doing it. I mentioned that armies are doing it. That's a whole story onto itself, but I always have to say, when it comes to appreciating the new importance of these skills of human interaction and when it comes to training those skills, I have not discovered any institution anywhere that is as advanced as the US Military, and that surprises a lot of people. That's not what they think of the military is doing, but it is what they're doing because they understand that for them, as well as for businesses, skills of human interaction are becoming more and more crucial as technology does more and more stuff. 
 
[0:43:56.0] MB: That's a fascinating conclusion, and I think it’s so important. We talk a lot about on the show about things like emotional intelligence and how to cultivate those kinds of abilities. It's such an important thing to focus on. 
 
[0:44:09.9] GC: I agree, and getting more so all the time, because the technology is advancing with just astonishing speed. If we’re going to compete against what the software can do, it’s obviously a competition we’re going to lose. 
 
What you're describing, sometimes EQ, emotional intelligence, empathy is becoming a hot word. These are going to be sources of economic value for more and more of this. 
 
[0:44:46.0] MB: For somebody who’s listening to this that wants to practically implement some of the conclusions we’ve talked about today, what would be one simple piece of homework that you would give them as a starting place to use some of these ideas? 
 
[0:45:00.3] GC: A couple things. One; with regard to this most recent point of skills of human interaction, think about how you communicate with people, there’s a hierarchy. At one end is in-person face-to-face conversation, then we go down the hierarchy with the video call below that, a telephone call below that, email below that, texting below that, and think, “Okay, can I go up a level in communicating with the person I’m about communicate with? Can I call them and will they answer the call? But can I call them rather than text or email them? Could I video call them? Could I even go to their room or office or wherever they are and speak to them in person face-to-face?” 
 
First of all, observe what your instincts are, and then say, “Could I go up higher on the hierarchy in communicating with them?” The reason I say that is that each step up on the hierarchy is a richer form of communication, and you will develop skills that you will not otherwise develop by going as high on the scale as you can, by communicating in the richest possible way available to you and we are all developing this tendency to go low on the hierarchy because it's fast and it's easy and convenient and sometimes it's the only way, but always ask yourself, “Could I go up higher?” and try to have the richest form of communication you can. That's really a good way to help develop these human skills as a real simple initial step. 
 
The other thought is what I was describing earlier about the person going into the sales call or the sales presentation, do that yourself in whatever kind of activity is relevant for you. It depends on what field you're in and what your objectives are, but before going into a situation, do this before during and after thinking that I described, “What do I want to work on before? How's it going when you're doing it?” Then reflection afterword, “How did it go and what could I, should I have done better?” You can apply this to anything and it will really open your eyes. 
 
[0:47:32.5] MB: For listeners who want to learn more, where can people find you and your books online? 
 
[0:47:39.2] GC: Thank you for asking that. The answer is the easiest place to find it all is geoffcolvin.com, but I always have to say on a podcast, I spell Geoff the English way, geoffcolvin.com. You can get all the books there and the articles and other stuff as well. The books, of course, are all easily available at Amazon or any place else you want to look. 
 
[0:48:09.4] MB: We’ll make sure to include all of those links and links to the books in our show notes. Geoff, thank you so much for coming on the show and sharing all of these wisdom. I'm a huge fan of Talent is Overrated and the whole concept of deliberate practice. I’m so glad we got to go deep into that topic today. 
 
[0:48:25.1] GC: Me too, and thank you very much for asking about it. I really enjoyed it. 
 
[0:48:29.5] MB: Thank you so much for listening to The Science of Success. Listeners like you are why we do this podcast. The emails and stories we receive from listeners around the globe bring us joy and fuel our mission to unleash human potential. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an email. My email is matt@successpodcast.com. I’d love to hear from you and I read and respond to every listener email.
 
Remember, the greatest compliment you can give us is a referral to a friend, either live or online. If you’ve enjoyed this episode, please, leave us an awesome review and subscribe on iTunes, because that helps more and more people discover The Science of Success. 
 
We’d like to invite you to receive this exclusive bonus content from us and our guests. It's called Mindset Monday. Each week, we share with you the very best, latest, most actionable research and strategies that have impacted our lives, fired us up and can be used by you starting today. All you have to do to get this is to sign-up for our email list. Just visit our website; successpodcast.com and join the email list or text the word “smarter” to the number 44222. Again, that’s “smarter” to the number 44222.
 
Lastly, if you want to get all these incredible information; links, transcripts, everything we talked about in this episode and much more, be sure to check out our show notes. Just go to successpodcast.com and hit the show notes button at the top. 
 
Thanks again, and we’ll see you on the next episode of The Science of Success.

June 29, 2017 /Lace Gilger
Best Of, High Performance
Pete Mockaitis-01.png

Master The Universal Skills To Become Awesome At Any Job And Succeed At Your Work with Pete Mockaitis

June 22, 2017 by Lace Gilger in Focus & Productivity, Career Development

In this episode we discuss how to master the universal skills required to succeed at work, the counter-intuitive truth of taking more responsibility for your own mistakes, flaws, and screw-ups can help you succeed more quickly, we look at how to cultivate and create accountability in your life, challenge yourself to rise to a higher level, and become more vulnerable, we talk about the Benjamin Franklin effect, and much more with Pete Mockaitis.

Pete Mockaitis is an award-winning trainer focusing primarily on helping professionals perform optimally at work. He’s delivered 1-on-1 coaching to over 700 clients across 50 countries, and every Ivy League school. He currently hosts the How to be Awesome at your Job podcast which has listeners in over 150 countries and has been ranked as a top 5 career podcast on iTunes.

We discuss:

  • The importance of reading to improving your knowledge

  • The book that has had the biggest impact on Pete’s life

  • How you can transform yourself into “peak state” so that you don’t feel scared or unmotivated

  • How to master the universal skills required to succeed at work

  • Grit - what it is, why its so important, and how you can cultivate

  • The concept that had the biggest impact on Pete’s life

  • Why its so important to take a hard look at yourself and your own shortcomings

  • What to do when your paralyzed by fear in your job

  • Why Everything you’ve ever wanted is on the other side of fear

  • How to be a more effective communicator

  • “Answer first communication” and how it can transform how you speak and present

  • How “hypothesis driven testing” can make you a much better communicator

  • Why you should ask: “What things need to be true for this to be a good idea”

  • Numbers galvanize attention and focus for people listening to you

  • If you’re stressed out in your current role, you’re not ready to make the next move up

  • “The time to meet your neighbors is not when your house is on fire”

  • How to cultivate and develop better relationships

  • The power of making the ask and "ask not, have not”

  • The Benjamin Franklin Effect and how it can help you build a powerful network of mentors

  • You can achieve whatever you want in life, if you help enough other people achieve what they want in life

  • How to be courageous

  • How to ask for good feedback and how to give feedback

  • Ask for role models and ideal next steps when asking for feedback

  • Why you should never be afraid to ask for feedback and counterintuitively how demonstrating your weakensses can help you advance in your career

  • The counter intuitive truth of taking MORE responsibility for your own mistakes, flaws, and screw-ups can help you succeed more quickly

  • How to cultivate and create accountability in your life, challenge yourself to rise to a higher level, and become more vulnerable

  • What you should do when your unsatisfied with your career

Thank you so much for listening!

Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions on how to do that).

SHOW NOTES, LINKS, & RESEARCH

  • [Audiobook] Goals by Zig Ziglar

  • [Book] Unlimited Power : The New Science Of Personal Achievement by Anthony Robbins

  • [Podcast] How to be Awesome at Your Job

  • [Website] How to be Awesome at Your Job

  • [Book] Grit: The Power of Passion and Perseverance by Angela Duckworth

  • [Book] How to Work a Room, 25th Anniversary Edition by Susan RoAne

  • [Audiobook] The Mastermind by Napoleon Hill

Episode Transcript

 [00:00:06.4] ANNOUNCER: Welcome to The Science of Success with your host, Matt Bodnar.
 
[0:00:12.6] MB: Welcome to The Science of Success. I’m your host, Matt Bodnar. I’m an entrepreneur and investor in Nashville, Tennessee and I’m obsessed with the mindset of success and the psychology of performance. I’ve read hundreds of books, conducted countless hours of research and study and I am going to take you on a journey into the human mind and what makes peak performers tick with the focus on always having our discussion rooted in psychological research and scientific fact, not opinion.
 
In this episode, we discuss how to master the universal skills required to succeed at work. The counterintuitive truth of taking more responsibility for your own mistakes, flaws, and screw-ups and how that can help you succeed more quickly. We look at how to cultivate and create accountability in your life. Challenge yourself to rise to a higher level and become more vulnerable. We talk about the Benjamin Franklin effect, and much more, with our guest; Pete Mockaitis.
 
The Science of Success continues to grow with more than 800,000 downloads, listeners in over 100 countries, hitting number one in New and Noteworthy, and more. Do want to stay up-to-date with the latest of The Science of Success? Find out what we've been reading in the quick tips you need to achieve your goals? Be sure to sign up for email list to get our exclusive Mindset Monday email where we share with our listeners quick summaries of a few of the latest research bits, strategies, and more that have us fired up and can help you achieve your goals. All you have to do the sign up is to visit our website; successpodcast.com and join our email list or text the word “smarter” to the number 44222. 
 
In our previous episode, we asked can and should we set aside our emotions to make decisions in huge high-stakes environments. We looked at how to channel and listen to our emotions to make even better decisions. We talked about learning from negative emotions, how historical echoes in her life can create repeated behavior patterns and much more with our guest; Denise Shull. If you want to be able to make the right decision in high-pressure situations, listen to that episode. 
 
Lastly, if you wanted all the incredible information, links, transcripts, everything we’re going to talk about in this show and from our previous shows, be sure to check out our show notes. Just go to successpodcast.com. That's right, we have a new website; successpodcast.com, and hit the show notes button at the top. 
 
[0:02:43.6] MB: Today, we have another great guest on the show; Pete Mockaitis. Pete is an award-winning trainer focused primarily on helping professionals perform optimally at work. He’s delivered one-on-one coaching to over 700 clients across 50 different countries and every Ivy League school. He currently hosts the How To Be Awesome At Your Job Podcast, which has listeners in over 150 countries and has been ranked as a top-five career podcast on iTunes. 
 
Pete, welcome to The Science of Success. 
 
[0:03:13.5] PM: Thanks, Matt. I’m thrilled to be here. 
 
[0:03:16.3] MB: We’re very excited to have you on here today. For listeners who might not be familiar with you and your podcast, tells about your story. 
 
[0:03:26.2] PM: Oh, my story. Yes. It begins as a youngster in the Danville Public Library in Illinois where I grew up, and my dad would always take me there when I knew I wanted to sort of escape the home, getting a little bit of cabin fever. What parent can resist a child saying, “I want to go to the library, daddy.” And so we went. 
 
I got into a little bit of a groove where I would take an interest in a topic, maybe it's photography, maybe it's chess. I would read numerous books on that topic and suddenly I discovered, “Hey, I’m taking better photos.” “Hey, I am suddenly beating my dad at chess.” That kind of cemented this notion early on about books, that knowledge, make you better at stuff and then I discovered this realm of books associated with success and positive psychology stuff. I'm so digging your show and delighted to be on here. I thought, “Whoa! These are books that just make you better at living life.” 
 
That interest sort of stuck forever, and I went on to college and then strategy consulting at Bain and then I left Bain thinking, “You know? What I really want to do is the people development things.” I've been doing training and coaching, and then over the last year, getting going with the How To Be Awesome At Your Job podcast. 
 
[0:04:46.0] MB: When you were a kid or you’ve been maybe a little bit older than that, what was the book that you stumbled upon or read that kind of set you off on this course and really opened your eyes? 
 
[0:04:58.9] PM: It’s funny, I don’t think I can give credit to just one, but I also remember a lot of it was audio. It was in their audiocassette tapes at the time. You could get the CD or the cassette which libraries are often a little behind with some of the latest stuff. I would have a little boombox cassette tape player strapped into the passenger seat of my Chevrolet Celebrity vehicle that I was driving at the time. I think I remember one about goals from Zig Ziglar and he had that southern accent. He’d talked about goals and I was into it. It’s like, “Yeah, that make a lot of sense. I should write them down. I should focus on some things.” Then we get the Stephen Covey and Tony Robbins and it just kept going. 
 
[0:05:45.9] MB: The old Zig Ziglar stuff, and you can actually still find a bunch of it on Audible. It’s just amazing. You can read his books, but it's so much better. He’s such a fascinating speaker and a really interesting guy. I feel like you really get a lot more out of it. Actually, kind of hearing him speak and tell the stories. 
 
[0:06:04.6] PM: Yes, and his voices is just so musical and fun to listen to. It's like, “What else do you got Zig? Let’s keep it going.”
 
[0:06:13.2] MB: You kind of got in to some of these books and they really opened your eyes. What were some of those initial lessons that you said kind of, “Wow! This is really something that has some meat to it.” 
 
[0:06:26.2] PM: I think one of my favorite lessons came from Tony Robbins in his book Unlimited Power. He talked about your emotions are not so much something that just happened, that you're just a victim of your emotions that you can actually exert a degree of control over how you feel in a given moment by holding your body differently, taking up more space and being confident and shoulders back, straight up instead of compressed, by what you're thinking about or visualizing in terms of if you're think about success or terrible memories of failure, and how you're talking to yourself from, “Let's do this. Bring it on. Oh, yeah!” Tony would smack his chest and all the antiques there, or like, “Oh, this is going to be so lame.” 
 
I think I just used that set of tactics probably hundreds of times in high school or college like, “Oh, I’m kind of tired. I'm kind of bored. This is going to be lame.” It’s like, “Well, I don't feel like feeling that way. It’d be more helpful to be pumped up about this, so I'm going to choose to feel pumped up about this.” I was able to kind of pour myself into a lot of stuff and get better results in those things. 
 
[0:07:37.8] MB: What are some of the — I've been to UPW, one of Tony’s events — 
 
[0:07:42.1] PM: Oh, yeah. The Fire Walker. 
 
[0:07:44.0] MB: Yeah, oh yeah. Exactly. What were some of those — For listeners who might not be familiar, what are some of those activities you can do to kind of shift yourself from a state of being disempowered or upset or unmotivated to sort of high-energy state. I forget the exact term that he uses for it. Pig steak. 
 
[0:08:04.7] PM: Yeah, pig steak. It’s funny. If you check out some of those videos from the events and unleash the power within. I mean, Tony got some notoriety from doing a fire walker like over hot coals. It's funny, when I did that, I remember it’s actually raining a lot, so my feet were chilly and I was like refreshing, like, “Oh, that’s nice. Can I just chill here for a second?” because my feet are freezing as opposed to some mighty mind over matter thing. 
 
His take would be to sort of be active and in motion, so maybe jumping up and down, may pounding your chest. He’s going to say things like, “Make your move,” like a power move and have air gushing past. 
 
If you stumble into a video of this, it looks a little bit nuts, like, “Whoa! What is going on here? Is this some sort of cult activity?” It's not. It's just sort of a series of professional personal development tricks to kind of snap your body into a peak state as he would call it. It doesn't have to be outrageous. It can happen a little bit subtly in terms of, “Oh, I’m slumping forward. I’m going to bring shoulders back and take a breath here. I’m going to stretch my neck out a little bit. I am focusing on what I'm afraid is going to happen from doing this thing. I’m going to shift my focus toward what I'd love to see happen with this thing.” Suddenly, you feel better. 
 
I don't know if this has happened you, Matt, but sometimes I just cannot imagine a conversation and how it might go awry with someone. Then I'm almost like having a debate or a fight in my mind with this imaginary conversation like, “If he says this, then I'm going to say that. But if he comes back at this, I’m like, “Oh, no!” I’m going to come back with that.” Suddenly I’m getting worked up. I’m getting anxious about a conversation that isn’t even real just because I am visualizing. You could just take a breath and say, “Timeout. Let's refocus here.” 
 
[0:10:00.2] MB: Let's dig into your podcast. What is the podcast about and what led you to create it? 
 
[0:10:07.7] PM: Oh, sure thing. The title is How To Be Awesome At Your Job. It’s funny, it started out as a little bit of a tagline talking to some branding design people and some prospective listeners such that it was sharpening the universal skills required to flourish at work. I thought, “That’s kind of catchy. That's what I'm up to. I want to produce a show that’ll be useful for anyone who's interested in flourishing in their career. whether they work in sales or accounting or marketing or finance, as supposed to being focused in on a narrow spot.” 
 
As I discovered, looking at the landscape of podcasts, a lot of the development type stuff — Matt, you probably saw the same thing as you’re lunching yours. Had a focus toward entrepreneurship, side hustle, sort of do your thing, live your dream, escape the cubicle world. I thought, “Well, I think a lot of people like their jobs and find meaning and rewards from it and would just like to do them better and to navigate their career well.” 
 
That actually turned out to be a key point of differentiation, and most of the pitches I reject tend to be like from an entrepreneurial story, like find out how so-and-so grew their business from 1 million to 8 million in just 18 months. It’s like, “That’s really cool, but unless we’re focused on some particular skills that apply to folks with “real or normal jobs”, then it's not quite fit.” 
 
I love to talk to people about things like grit, or purpose, or communication, or feedback, or having a good a presence, developing relationships that are mutually advantageous, and those sorts of things. Whether you're working in an high-tech or mining or in finance or marketing, you’re going to need to know that stuff to do well. 
 
[0:12:02.6] MB: It’s such a point, and I feel like both of our shows to some degree are kind of in a different camp. Some of the pitches we kind of turn away from as well are those same entrepreneurial stories. As an entrepreneur, I’m really interested in them. At the same time, I want to really focus on these deeper lessons and these kind of skills that transcend one particular activity and can really be life skills that can help you across the board live a healthier, happier, more successful life. 
 
[0:12:30.4] PM: I agree. I'm into those, and you did a heck of a job sharing those on my show, thanks again for that, when it comes to decision-making. That's something that everyone's got to do and it's very high leveraged as you’d say. 
 
[0:12:44.5] MB: It’s so important to be high leverage. I’d love to dig in to some of these universal skills. Tell me about the first one you mentioned; grit. I think that's something that's so important. 
 
[0:12:54.7] PM: Grit is just this notion that you're going to stick with something. Sort of maybe it's uncomfortable. Maybe it's unpleasant for a period of time. Grit is just the capacity to step up and endure and work through some of that. 
 
We had a guest; Linda Kaplan Taylor, who spoke about this, and Angela Duckworth is kind of the top thinker on the field right now with her TED talk and such. It’s just sort of an undervalued, sort of a capability when many folks would say, “Well, no. It's about your IQ,” or “It’s about your talent. That's what's going to take you far.” 
 
A lot of the studies suggest that it's the capability to pick yourself up one more time to persist, to learn from your mistakes and adjust. That's really going to get the job done more so than being an exceptionally brilliant, a coder or a salesperson. 
 
[0:13:49.7] MB: That’s something that I’ve fundamentally believe in. We’ve had Carol Dweck on the show in the past. She's one of the other kind of people that is not necessarily directly grit, but the lessons of mindset are so vital and so important to developing the ability to bounce back from failure and not let it define you and learn that it's an okay and necessary part of the journey towards whatever you want to achieve. 
 
[0:14:18.0] PM: It certainly. Another thing that I think is related to that is just the courage required to take a hard look at yourself, your skills, your strengths, your shortcomings and to ask for that feedback and to see what's going well, what’s going not so well, and how can you learn and grow and develop. 
 
One theme that’s really popped up across many guests is a lot of folks in their careers, they’re sort of paralyzed by fear. It's like the elephant is in the room and folks, they’re afraid to maybe challenge a manager or a leader if that idea doesn't quite sit right to them. They’re afraid to ask where they can improve or what it takes to win and grow and flourish within this career. They're afraid to step into some conflict with someone in terms of — They say, “Hey, did you do what you said you were going to do? What happened there?” and to go there. 
 
I think there's just massive value being destroyed because folks there — Their natural kind of lizard brain limbic system survival mechanisms are running the show when, ideally, we would take a breath and go to some places conversationally that may require a bit extra dose of courage but can just unlock tremendous opportunity. 
 
[0:15:39.4] MB: There's a quote, this is one of my favorite quotes, and it’s “Everything you’ve ever wanted is on the other side of fear.” 
 
[0:15:44.9] PM: Oh, yes. Well said. 
 
[0:15:47.2] MB: I don't. I don’t remember who that quote is from, but that one was always to me just been so powerful. 
 
[0:15:53.3] PM: I buy it. What’s was fascinating is that this fear is not just for folks maybe at the individual contributor level, but also managers and some upper leaders. There is often fear associated with telling an employee a direct report what kinds of behavior needs to change, and so folks just live with having the same your mistakes crop up over and over again and then kind of fixing or redoing work that are direct report has to offer. Instead of just being able to head on, say, “Hey, I want to have a chat about some things that I’ve been noticing and their impact on us and our team,” and just be able to go there. It’s like, “When you do this, these are the implications of that, and are you up for changing that?” 
 
It could be like a two-minute conversation that just illuminates folks like, “Oh, wow! I had no idea,” or “You’re right. I’m sorry. That’s something that's always been a weakness of mine.” Now you're in an empowered place to go to work and see what you can do to develop, and it's a much more positive fun work experience for everybody. 
 
[0:17:02.1] MB: That example really highlights one of the other themes that talked about, which is communication. It’s so important, and I feel like many people sort of take it for granted or don't even really think about it or think that they’re communicating effectively when they’re really really struggling to communicate. What have you see in terms of some the lessons you've drawn about how to be a more effective communicator? 
 
[0:17:25.3] PM: There are many, and I teach a good number of them in my training programs. I'm going to start with some strategy consulting tools, if I may. One piece of that I’m thinking is just about answer first to communication. The difference is whereas most of us tend to communicate in sort of a chronological fashion. Let's just say that I was doing some customer research and exploring some market stuff, and that's part of my job. I might convey what happened from that research by saying, “You know what? I opened up our customer relationship management database and I ran some filters associated with over the last couple of years where most of our sales have been coming from as supposed to where our marketing spend has been flowing. What was kind of Interesting is the ratios are really all over the place in terms of marketing spend, about revenue retrieved. Ultimately, it seems like it's the mom segment that seems to overwhelmingly give us the biggest return on our marketing dollar investment.” 
 
I’ve told a chronological story of what I did, which is natural, because we’re humans and we like to function with stories. The first part of that, you and listeners might have said, “Okay, where are we going with this? Wait, do I care? What’s the story?” As supposed to if it were answer first you would say,” “Overwhelmingly, our marketing spend toward mothers is the most efficient. I say so for three key reasons. First;” and then you sort of lay it out. That just has an effect to just sort of galvanize folk’s attention and they’re kind of locked in. 
 
If you happen to have a super compelling, engaging, intriguing story with a twist or something, that could be kind of fun to build tension in kind of like a cinematic way. Most the time, when you’re just sort of conveying day-in, day-out business insights, that’s a better way to go. Same thing with your — If you got some PowerPoint in the mix, having compelling slide headlines that just say what's the point as supposed to just labeling the data that are there such as overview of marketing spend and consumer reaction. A better headline would read; mothers are the most efficient segment we should market to, and then they go, “Oh! Interesting. Now I am oriented to what I should be looking at,” and then you sort of cut through a lot of the ambiguity of, “Wait, what am I looking for? What's the take away here?” You get right to the heart of matter in a hurry. 
 
[0:19:58.3] MB: It's a focus on kind of getting to the point much more quickly instead of wasting a lot of time and energy with fluff, essentially. 
 
[0:20:07.6] PM: Certainly. Often, if it's if it's vague, what your point is in a set of data, everyone could just sort of look at it and talk around it. Maybe that's interesting if you’re kind of exploring new ways and new directions and trying to spark a kind of intriguing innovation, but if you're just trying to get the sense for, “Hey, how did our call centers perform last month?” Just go ahead and say it, strong and proud and clear, “Our handle time exceeded all expectations over the last month.” “Okay, got it,” and so we can move on from that slide as supposed to everyone leaning in and squinting for a little bit to see, “What are we trying to say here?” 
 
[0:20:50.1] MB: What are some of the other communication strategies that you've seen or havehave kind of uncovered that have been really effective? 
 
[0:20:57.3] PM: Oh, sure thing. I think part of it kind of flows from what I would call sort of hypothesis-driven thinking within your communication so that rather than just sort of taking a look around and seeing what you see, you sort of convey right up front, “If I want to take an action,” so let's say acquire a company or something. You have in a big strategic meeting about that sort of thing. Well than, it’s often more efficient means of communicating if you just sort of layout right up front, “Okay, well, what things need to be true for this to be a good idea?” Then we get really focused on those things. 
 
Thing one is that the target we’re looking at, it's healthy in terms of profit sales, a growth market position. Thing two is that we can get a reasonable price in terms of the acquisition of it. Think three is that it’ll fit nice complementarily with the other things that we’re doing in this business. By doing that right up front, one; you’d use numbers, which tend to galvanize attention. It's wild if say, “There are three key things to discuss.” Pens click and people write, “Oh, okay. 1, 2, 3.” I’m implicating employees to hear what that is, and that you’ve identified that these are like the key drivers upon which this will hinge, like yes, no, good, or bad news on these will determine if it's a go or no go, then you’ve done a great job of more efficiently communicating as well as more efficiently planning how you’re going to go about thinking and researching this move. 
 
[0:22:33.0] MB: I think that's a great point, and I love the question; what things need to be true for this to be a good idea. I've never heard that before, and it’s definitely something I’m going to implement in my own thought process to sort of clarify what we should be focusing on. 
 
[0:22:47.2] PM: It’s so funny, and now it's so baked into how I think and operate about everything. As we speak, I am standing at my sit to stand desk, and before I purchased it I thought, “Okay, geez. That sounds cool, but I don't want part with $600-ish just for a cool toy. I want this to work out.” There are sort of two key phases as like, “What needs to be true in order for this to be true,” and so I thought through it in and laid those things out like, “Well, one. I’d say the cost of this thing would need to be overshadowed by the benefits. That's got to be true. Two; my space has to be able to work for it, to fit it in just nice, just right and nicely. Three; buying this desk will need to be superior to my alternative options from stacking boxes on my existing desk or just remaining seated.” 
 
So that I say, “Okay, if I could prove those three things, that I’ll know that this is a sensible move, and then I think, “Well, how would I go about approving those?” “Well, for the space, just get a tape measure. For the benefits and costs —” You might dig this science of success, “I went deep in terms of looking at studies that showed worker performance with sit to stand desks and what that meant.” I saw some pretty cool things associated with less fatigue and better mood. I thought, “Shocks! That will just free me up to do a little bit more work which will create more than 600 bucks. That's a great benefit exceeded the cost.” 
 
Then just Googling around for other options. I could see how those stacked up and that this one indeed look like the best. I recommended with folks who are trying to develop some of these thought processes. I’d say anytime you're about to make a purchase, stop and go through those steps and say, “What needs to be true for this purchase to be great?” Then I like amazon.com a lot, and it's like my entire order history represents a series of hypothesis-driven thinking moves. It’s like, “Yes, I proved out the key things I needed, and so that's why I have this bamboo diffuser and limit essential oil, or whatever I’ve bought off Amazon. It really adds up. 
 
[0:25:04.4] MB: Yeah, I totally understand that and I’m on the same page. I feel like I have Amazon boxes arriving my house on almost daily basis. 
 
[0:25:13.0] PM: Totally. 
 
[0:25:15.5] MB: It’s just so much more convenient. Anyway, back on communication. One of the best pieces of advice I've ever heard about communication is really simple. Basically, there's three types of communication; no communication, miscommunication, and over-communication. Somebody once told me that piece of advice and it really stuck out to me and kind of helped me think about, “Okay, a lot of times when you think you've told someone something or you think that they know something. It doesn't hurt to kind of go back and tell them again or reach out and over-communicate, because a lot of times things you think you’ve done or think you’ve said, they didn't really hear what you were saying or they didn't quite get it or they missed it or whatever might be. 
 
[0:26:03.1] PM: Yes, that’s an interesting set up in terms of categories because I noticed none of them were a perfect communication. 
 
[0:26:12.4] MB: Yeah, exactly. You’re either on the spectrum of not communicating, miscommunicating, or you’re on the total other end, which is over-communicating. The reality is a lot of times when you — If you don't feel like you're over-communicating, you're probably not communicating enough, and there's probably wires getting crossed, there’s probably things getting missed. That something we really try to drive home on our teams is you have to constantly be over-communicating, sharing information, telling people what you're up to because it's really easy to kind of get lost in your own world and miss out on those key things you needed to find out or tell somebody about. 
 
[0:26:51.6] PM: Absolutely. I think this also comes back to the courage point in terms of the over-communicating in terms of just understanding what is on each person’s plate, and is it acceptable to say, “No,” or, “Well, in order to do that, I’m going to have to give up A, B, C or D. is that worthwhile, and because this is really the focus.” 
 
What often happens instead is that folks just say, “Yes to everything and then balls get dropped, promises become unkept and you’re kind of rolling the dice with, “Did the really important thing get done?” “We hope so.” Whereas if folks could courageously and openly communicate well in terms of, “These are the demands, and this is the capacity we have to meet those demands,” then you're hitting the right stuff. 
 
[0:27:40.6] MB: That's something that I'm absolutely ruthless about is trying to be as efficient as possible — Or sorry. Trying to be as effective as possible. Key distinction in the sort of the Tim Ferris or kind of essentialism way of thinking about it where it's all about, “How can I do the most important things? The most high leveraged things and kind of let go of all of the minutia that's distracting me?” 
 
[0:28:08.3] PM: Oh, absolutely. To the point, there's something that has really been sticking with me. It was a recent guest. It was my buddy Shannon Clark, and she has very quickly risen to be one of the world's foremost experts in sort of usability human factors design for medical devices before 30, which is cool. 
 
Shannon said that what she's been chewing on lately is this notion that if you are stressed out currently in your role or career, then you will not be able to make the next step up. I thought, “Whoa! That’s a strong statement.” The more I think about it, the more I think it is mostly true. It's like, if you're stressed, that suggests that maybe it's minutia or sort of the totality of demands upon your capacity, your time, energy, attention is such that you’re tapped out. You’re just meeting your demands or you're falling slightly behind on those demands, and that means you don't have the capacity to develop to jump to the next level whether that's building the key relationships, whether that's having the space to have a good fun innovative thoughts, whether that's being able to invest in your own learning growth developments which takes a toll in terms of changing and growing on yourself. If all of your time and energy is zapped just kind of meeting the demands of what's in front of you, in a day, well then you’re going to sort of stay there until you come up with a better way. 
 
[0:29:43.0] MB: That kind of makes me think about one of the other skill sets that you talked about was the ability to develop relationships. I think we both probably agree that that's one of the core components of being really successful, whether it’s in your career, whether you’re an entrepreneur, what it might be. That ability and skill set is so vital. 
 
What are some of the lessons that you’ve uncovered around that skill set? 
 
[0:30:11.1] PM: Sure thing. There’re numerous ones. I’d say the first thing is to start now. I had a guest; Michael Watkins, who had a great quip. I don’t know if he made it up, but he said; the time to meet your neighbors is not when your house is on fire. Well said and visceral. I think that's a common mistake is that sometimes we get caught up in doing stuff. You don't take the time to proactively develop those relationships that you’re going to need until it may be a little bit too late. Then it seems inauthentic. It's desperate. You can’s sort of give them maybe the time they need to help you out in a way that works for them and is fun and uplifting. That’d be the first one is to just start quickly. 
 
Another one is that people actually enjoy helping people, and I think sometimes folks think that networking might be a dirty word in the sense that, “Oh, what can I do for them? I don't want to sort of just take take take. I don’t want to be a bother or inconvenience them.” 
 
Often, if you have a specific targeted request, especially one that is easy to fulfill and can make a big impact, people generally love helping out with that. I love it. One time, I introduced two people. It took me three minutes. They’re good friends. They've done business deals together. They were at each other's weddings. It was like, “Cool. I got to make a difference with such a tiny bit of effort and it feels fantastic to do that.” People really do enjoy helping one another, and there's no shame in making that request. 
 
I had a fascinating observation just a couple of weeks ago, and I think it was — I don't know. Maybe I got to write a blog post about this. I had a friend who just posted on Facebook, “Hey, I'm checking out Facebook's algorithm. Can you tell me what time it is right now where you are.” 
 
Okay, that’s not a very interesting thing to put on Facebook; what time is it? Yet, this person received over 100 commented replies where each person sharing what time it was that I thought, “Oh, this is so brilliant, and it's because it's so easy to do to that. It’s like I could help someone out in less than three seconds by noting the time and typing it in here and pushing enter, I'm in. That’d be the other point, is people do — That they like to help, and it's good. 
 
One time, I had someone reach out to me for some advice about consulting. We chatted, and it was a good worthwhile chat, but I noticed he had an extensive notebook. It says with all the people that he reached out to to get advice about consulting careers. I said, “Whoa! Tell me, how many folks like me said sure?” He’s like, “Well, I could take a look for you.” I said, “Yes, please do.” He crunched the numbers he determined that 28% of folks he reached out to completely cold on LinkedIn were willing to say yes and have a short chat with him about what a career in management consulting could be like. 28% cold. Reach out to four people, odds are one of them will help you. That's awesome. 
 
[0:33:36.6] MB: Just shows you the power of being willing to ask and kind of putting yourself out there, making that ask. You missed 100% of the shots you don't take, and so there’s no downside to just saying reaching out to people whether they’re mentors or people you admire or whatever it is and just saying, “Hey, can I get some advice on this? 
 
[0:33:58.5] PM: Absolutely. What’s interesting, and I think they call it the Benjamin Franklin effect, is when you ask for advice and someone offers you advice, they actually tend to become more invested in you and your success. It's like they've got some skin in the game now and they want know how to go, “Is there anything else I could do to help?” 
 
It’s interesting, you’d think by doing a favor for someone, that would make them like you more. In fact, it goes the other way too. Asking for a favor from someone who then does it makes them like you more.
 
[0:34:30.9] MB: Thank you so much for listening to The Science of Success. Listeners like you are why we do this podcast. The emails and stories we receive from listeners around the globe bring us joy and fuel our mission to unleash human potential. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an email. My email is matt@successpodcast.com. I’d love to hear from you and I read and respond to every listener email.
 
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June 22, 2017 /Lace Gilger
Focus & Productivity, Career Development
DeniseShull-01.png

The Mental Tools Olympians, Traders, & Top Performers Use To Make High Pressure Decisions with Denise Shull

June 15, 2017 by Lace Gilger in Emotional Intelligence, Decision Making, High Performance

In this episode we ask can, and should, we set aside our emotions to make decisions in huge, high-stakes environments (like trading)? How to channel and listen to your emotions to make even better decisions, learning from negative emotions, how historical echoes in our life create repeated behavior patterns, and much more with Denise Shull. 

Denise Shull is a decision coach, performance architect, and founder of the Re-Think Group. She utilizes psychological science to solve the issues of mental mistakes, confidence crises, and slumps in Olympic Athletes and Wall Street Traders. Her Book Market Mind Games has been described as “The Best of It’s Genre” and “The Rosetta Stone of Trading Psychology”. She has been featured in The Wall Street Journal, CNBC, The New York Times, and consulted on the SHOWTIME Drama series Billions as one of the inspirations for Maggie Siff’s character - Wendy Rhodes.

We discuss:

  • How Denise studied the neuroscience of emotions and unconscious thought but ditched her PHD to become a trader

  • Can (and should) we set aside our emotions in a high-stakes environment like trading?

  • Why you should consciously incorporate your emotions into your decisions to make the best decisions

  • Feelings, thoughts, emotions, and physical body are all part of one integrated system and you have to think about it as an integrated continuum

  • Your psyche is trying to get important information to you by turning up the volume of your emotions

  • We should focus on finding the valuable kernel of information that our emotions are sending us

  • How do we learn from negative emotions (such as fear and anxiety)

  • Being able to differentiate between granularity of anxiety helps you process the feelings better

  • If you didn’t have some level of anxiety you would never do the preparation necessary

  • Define, as clearly as possible, the things you are afraid of, own it, connect head to stomach, and describe it with the word. (your psyche will feel like you got the message through)

  • Once your anxiety and fear feel acknowledged it naturally dissipates

  • The vital importance of journaling and being gentle and kind to yourself, to help you understand your emotions

  • Everyone has all kinds of feelings, everyone doubts themselves on some level, the top performers, hedge fund managers, and olympic athletes - its part of the human condition

  • How can historical echoes create repeated behavioral patterns?

  • The critical period for who we are and how we relate in the world happen very early - as Freud called them “the compulsion to repeat”, and as Denise calls them “echoes” or “fractals”

  • How studying traders and their trades showed Denise that people would trade in accordance with their life stories, and the patterns and mistakes they made repeated themselves again and again

  • Negative feelings are a mechanism to look and understand the fractals from our past and exploring child hood experiences can help you uncover more about them

  • The importance of doing the historical work, digging into your childhood, asking yourself “how would I have felt” (so you can get past the filter of “oh that didn’t bother me”)

  • An amazing question you can ask yourself about past events - how would someone else have felt about that? That question helps you break past the self denial that it did hurt you.

  • Repetitions of past mistakes are opportunities to reorganize things you weren't able to deal with in your past

  • Always ask - what would someone else think about that, how would someone else feel about this in the situation? You will often project your own feelings onto someone else

  • We primarily think that discipline will change behavior, which is not always the case

  • Feelings are the foundations of our consciousness, thoughts are built on top of that, you have a lot more leverage working on your feelings

  • Why you can’t solve everything with your head

  • The inaccuracies of the model of the “triune” brain - no neuroscientist at the cutting edge of neuroscience believes that anymore

  • The vital importance of sleep, exercise, and cultivating your physical system as part of building mental performance

  • One of the biggest commonalities between peak performers - dedication to getting better, putting in the work and the preparation, regardless of what it takes

  • Break down all the core pieces you need to achieve your goal

    1. Understand how those pieces fit together

    2. Execute every piece

  • The other major commonality of peak performers - self awareness

  • How to take negative energy to use that to help you continue to prepare towards your goals

  • How a lot of people ignore the social and emotional aspects of performance despite the massive leverage available to working there

  • Why the biggest mistake high performers make is to set aside their emotions

  • Unconscious setting feelings and emotions aside by being over scheduled - overactivity / constant distraction never gives you the opportunity to understand and dig into your emotional life

  • Know your feelings without judgment, take a step to try and understand what the kernel of that feeling is

  • You, your feelings and experiences matter and you need to take time to honor them

  • And much more!

Thank you so much for listening!

Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions on how to do that).

SHOW NOTES, LINKS, & RESEARCH

  • [Book] How Emotions Are Made: The Secret Life of the Brain by Lisa Feldman Barrett

  • [Book] Market Mind Games by Denise Shull

  • [Website] The ReThink Group

  • [Blog] Market Mind Games

  • [Book] Emotional Agility: Get Unstuck, Embrace Change, and Thrive in Work and Life by Susan David

Episode Transcript

 
 [00:00:06.4] ANNOUNCER: Welcome to The Science of Success with your host, Matt Bodnar.
 
[0:00:12.6] MB: Welcome to The Science of Success. I’m your host, Matt Bodnar. I’m an entrepreneur and investor in Nashville, Tennessee and I’m obsessed with the mindset of success and the psychology of performance. I’ve read hundreds of books, conducted countless hours of research and study and I am going to take you on a journey into the human mind and what makes peak performers tick with the focus on always having our discussion rooted in psychological research and scientific fact, not opinion.
 
In this episode, we ask can and should we set aside our emotions to make decisions in huge high-stakes environments. We look at how to channel and listen to your emotions to make even better decisions. We talk about learning from negative emotions. How historical echoes in our life create repeated behavior patterns and much more with Denise Shull. 
 
The Science of Success continues to grow with more than 800,000 downloads, listeners in over 100 countries, hitting number one in New and Noteworthy, and more. I get listener comments and emails all the time asking me, “Matt, how do you organize and remember all this incredible information?” A lot of our listeners are curious about how I keep track of all the incredible knowledge I get from reading hundreds of books, interviewing amazing experts, listening to awesome podcast, and more.
 
Because of that, we’ve created an epic resource just for you; a detailed guide called How to Organize and Remember Everything. You can get it completely free by texting the word “smarter” to the number 44222. Again, it’s a guide we created called How to Organize and Remember Everything. All you have to do to get it is to text the word “smarter” to the number 44222 or go to scienceofsuccess.co, that’s scienceofsuccess.co, and put in your email.
 
In our previous episode, we looked at how Toyota turned the worst automobile factory in America into the best without changing any personnel. We discussed the paradox of choice, paralysis by analysis, and the danger of having too many choices. The vital importance of a multidisciplinary viewpoint to truly understand reality, we ask if there are any quick fixes for wisdom and much more with Dr. Barry Schwartz. If you want to get the keys to living a successful life, listen to that episode. 
 
Lastly, if you want to get all the incredible information, links, transcripts, everything we talked about in this episode and much more, be sure to check out our show notes. Just go to scienceofsuccess.co, hit the show notes button at the top. 
 
[0:02:43.6] MB: Today, we have another exciting guest on the show, Denise Shull. Denise is a decision coach performance architect and founder of the ReThink Group. She utilizes psychological science to solve the issues of mental mistakes, confidence crisis and slumps in Olympic athletes and Wall Street traders. 
 
Her book; Market Mind Games has been described as the best of its genre and the Rosetta Stone of trading psychology. She’s been featured in the Wall Street Journal, CNBC, The New York Times, and consulted on the Showtime drama series Billions as one of the inspirations for Maggie Siff’s character; Wendy Rhoades. 
 
Denise, welcome to the Science of Success. 
 
[0:03:19.6] DS: Thank you. I’m happy to be here.  
 
[0:03:21.4] MB: We’re very excited to have you on today. For listeners who may not be familiar with you and some of your work, tell us a little bit about your story and how you got started and sort of what your work looks like today. 
 
[0:03:32.8] DS: Well, I used to sell computers for IBM in my 20s and I was like, “Oh my gosh! If I’m 40 and doing this, I’m going to not be happy,” let’s just put it that way. I was very interested in psychology, went to the University of Chicago where they have this really cool design your own master’s program, and studied basically neuroscience of emotion and neuroscience of unconscious thought, like what’s going on in there that we don’t’ really know about. 
 
Then I played volleyball with four traders and they’d wanted me to be a trader. Basically, I ditched the Ph.D. and became a trader. I was trading, managing a trading desk. I thought I was going to be doing that forever, and that master’s degree was like this cool little thing that cost a lot of money but went nowhere. 
 
Then someone wanted to publish it 10 years after it was written. I was like, “Oh my gosh! It’s neuroscience. If you publish it as it is, you’ll sound archaic because you will be. Let’s update it.” What a group of scientists had shown, they’re all at UoC now, was that you had to have emotion to make a decision. All of the trading psychology, in Wall Street psychology, was take the emotion out if it. I was like, “Hmm, if you took the emotion out of it, literally, you couldn’t actually make the decision. This is a problem. We need to figure this out.” 
 
I basically started talking about it and, honestly, people started to asking me to talk and someone asked me to write a magazine article, and I’d really wanted to be journalist at one point, so I was like, “Oh, cool. I’ll get an article published.” 
 
Then I think it took on a life of its own because it resonated with people. People felt as if they were supposed to set the emotion aside and they found they couldn’t, but they kind of were ashamed of that and didn’t want to tell anymore, particularly traders. When I came along and started saying, “No. No. No. You have to have emotion to make a decision, and that’s what the science said.” Basically, were relieved and more people wanted to hear about it. Here we are 12 years later or whatever it is, with more people wanting to hear about it.  
 
[0:05:30.9] MB: One of the core things that you just mentioned is the idea that often times this sort of commonsense advice or that thin you hear repeatedly in high-stakes environments like trading is that we should try to set aside our emotions and be rational, but the research doesn’t necessarily support that conclusion. Is that correct?  
 
[0:05:50.1] DS: Yes, that is totally correct. In fact, there are lots of different researchers who come to the conclusion that the only way to be truly rational is to incorporate your emotion. Consciously incorporate your emotion into the decision. That if you understand what the emotion is about, what the meaning is, which parts of it don’t have to do with the decision you’re facing or the performance you’re facing, because there’s always a mix of what’s here and now and what’s not here and now. If you try to set it all aside, that just all gets jumbled and it affects you in the worst possible way at the worst possible moment.  
 
[0:06:29.4] MB: Tell me more about it. Expand on that concept that how do we consciously incorporate our emotions into our decision making and how does that make us more rational? 
 
[0:06:39.0] DS: Well, the first thing people have to do is actually just accept that feeling emotion, thought, and your physical being are one integrated system. The best analogy I can come up with a car. You need all the parts to have the car go forward and start and stop when you push the brakes. It doesn’t work without all of them for the most part. It’s a continuum from what’s called affect, which is just — The best way to understand affect is the difference between before and after you have coffee, or before and after you have a cocktail. That’s the difference in your affect, kind of your general mood outlook. 
 
Then that morphs into what we think of more as feelings, where your intuition unconscious pattern recognition is. Then extreme forms of affect and feeling are what we know as emotion. When you have this spike of an experience that’s intense and is driving you to do something. The trick is to change your viewpoint of that experience and start to look at that experience as information of the information about the here and now and information about what got you to the here and now. 
 
As you do that, start to pull that spaghetti ball apart. Particularly, all negative emotions have like a kernel of meaning and a kernel that can help you. Because, basically, the whole world been miss-taught emotion and certainly miss-taught negative emotion at this point in time, people never get to the valuable kernel, or let’s say rarely get to the valuable kernel. 
 
What happens is your psyche in trying to get like a piece of information to you that’s it's important that can protect you and help you and you try to set aside, it’s sort of the volume turns up. The irony of trying to set the emotion aside and particularly trying to set the negative emotion aside is that either the volume turns up so it gets more intense, or it gets diverted and convoluted into other situations including your help. 
 
Step one is just changing the viewpoint. People are really afraid of emotion and they’re certainly really afraid of negative emotion. Men more than women, legitimately, because men are taught from conception probably, do not have their feelings. Obviously, it’s not quite true, but practically. 
 
It's an attitude, and what happens is as people start to say, “Okay, my emotions aren’t something to be overcome, set-aside. They aren’t old from earlier in creation or evolution. They actually have value to me.” Once you change the attitude, then you're able to have and hold those feelings and as you’re able to do that actually and be very conscious about that, you really have much more control over how you choose to behave or act. 
 
I think I’ll let you ask me another person, because who knows whether I’m — What road I’m going down. 
 
[0:09:55.9] MB: No. I think that makes a lot of sense, and it's something that we dig into a lot on the show and something that fascinates me, which is this kind of core idea that we should focus on finding the valuable — As you said, the valuable kernel of information that our emotions are trying to send to us. 
 
How do we actually sort of practically do that? How do we listen more to our emotions and how do we change our orientation around the way we feel about negative emotions instead of trying to push them down or fight them or avoid them? How do we actually learn from them? 
 
[0:10:30.8] DS: Yeah. Step one, once you change your attitude. So it’s really step two. Let’s just take fear and anxiety. Research shows that being able to granular or differentiate between levels of nervousness, anxiety, fear, helps you handle it. 
 
One of the first things I do with actually my hedge funds and traders and, now, with the Olympic athletes, is get them to come up with their own spectrum, so on one level it’s — One edge of the spectrum is panic and the other is overconfidence, and choose their words, like doubt, concern, worry, anxiety, fear, terror, and actually think about the words and even look them up in the Thesaurus, even though we all know what these words mean. 
 
There are some piece of psychological event, energy, and this is not understood yet. Where using better language and getting the word right and even being able to use the words in different languages somehow helps us process the feeling better. Everybody's got anxiety in some level about a performance, about a decision, about their job, about their trade, about whatever. Whatever anyone’s doing, if you didn’t have a level of anxiety, you’d never do the preparation. 
 
Then depending on how you’ve learned to handle it, that anxiety can be more or less in the most important or most intense situations. In those really stressful situations, the more you can accurately say to yourself, “Okay, I'm really worried my boss is going to do blah-blah,” or, “I'm terrified. I'm going to fall,” if you’re a snowboarder. In trade, “Oh my gosh! I'm freaked out that I'm going to lose money.” 
 
The more you can say that to yourself, own it, connect head to stomach, own it and hold it right there with the right word that describes the level, the irony is that feeling contracts. There's something about that acknowledgment with language that seems right to you, that helps you connect head to gut, and then it's like your psyche has said, “Okay, I got the message through. I know that you know, Matt, that need to be a little concerned about this, so you need to go check X, Y and Z,” or whatever it is, that you need to be prepared. I’ve got the message through you, so I, as the anxiety or concern in your head, can now go back to sleep because you’ve got it. I know you’ve got it because you’ve acknowledged this feeling that I'm trying to serve up to you that was meant to remind you that you need to double check your preparation or whatever the situation is. I'm using double check your preparation is covering snowboarding pertaining to dealing with one's boss to, “And I’m big on television,” to whatever. The clue starts with actually changed attitude, getting comfortable with the words particularly around the spectrum of fear and anxiety. 
 
[0:13:48.0] MB: Concretely, what is this sort of connecting your head to your gut look like? Is it journaling? Is it therapy? Isn't talking to yourself? 
 
For somebody who’s listening to this that’s struggling, what would the sort of concrete actions that you would prescribe to them be as a starting point to really let those feelings be acknowledged and kind of let them bubble up and be understood? 
 
[0:14:12.7] DS: Well, for people who are comfortable doing it, which isn’t what you asked me, you can do it just talking to yourself in your head. A lot of my clients who’ve been working with me, I’ve got them to the stage where they can do it in their head or some of the snowboarders I’m working with who need to do it in their head because they’re in the starting day. That process of getting to that point, in an ideal world, you’ve got someone to talk to about it. It's really hard to find someone who can tolerate listening to someone's anxiety, because we listen to someone else talk about they’re nervous and we want to make them not nervous as supposed to give them the feeling that it's okay to have that feeling. 
 
What that leaves us with is journaling and someone being really gentle and kind to themselves and allowing themselves to have all of their feelings, because then on another level they are really just a feeling and they don't necessarily speak to exact reality. The journaling mechanism, if someone could get comfortable writing on a piece of paper or typing into a computer exactly how they feel without any judgment. That's a clue. Whether it's the journal judging you — There’s a process where people edit just when they go to write or whether the coach, mentor, therapist that you’re talking to will judge you in some way. What you want is a feeling that whatever feeling you have is okay and that step one is just to be able to look, observe that feeling, get more information about describing it. 
 
In a practical level, you don’t have to pay for a therapist, have a coach if you can learn to use writing as a way to be that accepting other person for yourself. 
 
[0:16:07.3] MB: How do we get rid of the judgment? 
 
[0:16:12.9] DS: Yeah, that's the question, isn’t it? I want to say, “Hey, it’s just you and yourself and you’re allowed to have all your feelings, and your feelings are meant to help you. What’s the point judging yourself?” It's just a piece of paper and you’re just trying to understand what your feelings are trying to tell you what that message is about. Is it relevant to the thing I’ve got to face today? Or does it tell me something that I need to look into in general, or something I need to understand about myself general? It's just research.
 
I can tell you from my vantage point everyone has all kinds of feelings, sand everyone doubts themselves on some level. It's just part of the human condition. Now, I've worked with people who have hundreds of millions, if not billions of dollars and a lot of people might look at them and think they don't have anything to be worried about, and they’re no different than the next human being. Everybody has levels of concern and worry because it is a driver — Understood in a pure form, it is a driver of what makes us better. 
 
In most cases, it doesn't exist in a pure form because no one has learned to understand this way, so it’s been mishandled. So then it's gotten exaggerated. One [inaudible 0:17:47.5] history with fear and anxiety comes to bear at any given situation, and that's like the untangling part that you can certainly start to do in a journal. It helps to have someone to talk through it with back to the value of language that's I think not yet explained in neuroscience. 
 
Let me say, don't judge yourself. Of course, I know it’s way easier said than done, but I’ll still say it. There’s no reason to judge yourself. All your feelings are okay. It doesn’t matter they are. They’re just feelings. If you understand them, you don't have to automatically act on them. 
 
[0:18:24.7] MB: This makes me think about — And you touched on something earlier that I do want to get back to which is the kind of integrated physical system of the body and how it's all kind of one whole. Before we touch on that, this makes me think about something else you’ve talked about which are these ideas of we have almost these historical echoes that create repeated behavior patterns. I don't know if those would be the same thing as limiting beliefs or sort of related to limiting beliefs. I'd love to dig in to that concept. 
 
[0:18:53.1] DS: Yeah, they’re very similar to limiting beliefs. That master’s thesis actually was entitled The Neurobiology of the Theory of Freud's Repetition Compulsion, or Freud’s theory of the repetition compulsion. You’d think I know the name of my master’s thesis. 
 
In any event, Freud identified this phenomenon in human beings where we get ourselves in repetitive circumstances. We marry one person, get divorced, get married again, completely different person have the same exact feeling and the same exact documents. We got from one job with certain kind of difficulties with our colleagues, our bosses. We go a different job, different people, same thing. 
 
He identified this back in 1800s, and I saw it in my friends, and I saw it somewhat in myself. I was like, “Why is this? There has to be some sort of unconscious template in there where we’re making choices and we’re behaving in certain ways that cause situation A to be exactly like situation B 5, 8, 10-year, or 20 years later, whatever, 30, 40 years later even though the ingredients are completely different. 
 
I’ve studied that. I wrote about it and how templates for relationships start, again, from conception, not from birth. How there’s something called a critical period in birds where if a bird doesn’t lean its song at a certain point, it never learns it, and so I suggested that there were critical periods for all kinds of things. 
 
The critical periods for who we are and how we relate in the world happen to us very early. That becomes what is generally known as limiting beliefs. Freud called it the compulsion to repeat. I originally called it echoes in my work. I turned back to fractals, which I’ll come back to in a second. 
 
What I discovered when I started working with traders is that they would take the market and the prices moving at the market, and the market would function like their boss, or their spouse. They like a war shack plot, they would impute meaning to the way the market personal meaning to where the market was behaving, and then they would react. 
 
A lot of people react to the market as an authority figure and maybe would rebel and get bigger in a market position that they were losing money in. Like as a way of rebellion. Once I started to realize that people were taking their life stories and their viewpoint of themselves and I think what you would refer to as limiting beliefs, and making the market their partner in there. It’s like, obviously the market is not — The market doesn’t care anything about any one particular person. 
 
As I started to write about it in my book, I actually realized there's a concept called — Well, there’s a thing known as fractal geometry, so like broccoli or trees are the perfect example of fractals, meaning what one stalk of broccoli, when you look at it, really looks the same as the whole head of broccoli, or one branch of a tree really looks the same as a whole tree and it's just a matter of scale. I started thinking, “You know what? I think human beings effectively that are psychology is fractal,” and so we have the snippets of experience in our first 5, 10, 15 years. 
 
Then we don't know are like buried in there, but they are the DNA or the pattern for the tree or the broccoli in our head. We experience them as our self-concept as limiting beliefs. We’re acting out of those. What we can do the kind of unravel is untangle and connect those feelings to situations that might have occurred in our family. I could start telling a list of situations that might have occurred in our families, but we all know what those are. 
 
My opinion is that it is literally a neurological phenomenon that gets set up some sort of critical period thing and how a human develops in terms of who we are and where we fit in the world. Unless we look at it, it just stays that way. The mechanism for getting us to look at it is feelings that we have that make us unhappy in adult situations. We could try to set those feelings aside or we could say, “Okay, these set of feelings makes me unhappy. Oh, by the way, it’s the exact same thing that’s happened last time with a different boss. How do I figure out which part of that is me just bring this fractal echo experience that was given to me are set up for me, for let’s just say, because I was like third oldest boy in the family and my two older brothers picked on me? I might more incline to think that my boss is picking on me, when he's really not.” 
 
Until you start to realize, “Wait a minute, my feelings don't match the situation, but my feelings do match situations I’ve experienced while growing up.” That gives you the awareness to start to be able to pull that apart and then react in the present with the factors in the present as supposed to what you just called limiting beliefs, but I think are coming from earlier experiences in the form of fractals or echoes is something that people relate to, because it feels like an echo. It’s feels like this is happening again. I’ve heard this story before. I’ve seen this movie before. 
 
[0:24:41.4] MB: The kind of method or intervention to resolve that, is that the same kind of methodology? Is it things like journaling? How do we start to unravel and reconnect those feelings and sort of repair those fractals from our past so that they don't repeat themselves? 
 
[0:25:00.3] DS: What I did for traders in my book was send people through a series of exercises, because the clue is — The way to do — and it is helpful to have someone help you do it, I mean, admittedly. Having said that, if someone keeps track of the experiences they’re having in their adult life that are making them unhappy, i.e. I’m using unhappy for frustrated, afraid. Keeps track of those and writes down the circumstances and their feelings, and completely separately from that tries to come up with five memories from growing up, that could be from when you were three or when your eight or when you were 10 or when you're 15, and write about those and write about what you remember what happened and then write about how it fell then compared the two. Virtually, if you’ve done that exercise accurately without judging yourself on either front, the what's going on here and now and what happened back then when you got kicked out of third grade of whatever, you’ll find matches. 
 
It feels now like it felt that. People are mostly astounded by that, and a lot of people don't want to do that sort of historical work. My attitude towards that is like if it solves a repetitive frustration difficulty in the here and now, why not? To me, it seems like a gift, not a problem. 
 
The short version is if you can figure out what's happening to you repetitively now and you can separately like not try and book for it, write about memories from difficult situations growing up and how you would've felt bad. That's a clue. To think how you did feel, but then also ask yourself how would I have felt, and the reason for that is to get past that kind of filter of, “Oh, it didn’t really bothered me. It was no big deal,” which is what people tend to say. 
 
Think about, “Okay if that happened to someone else, how might they have felt?” Then if you’re trying to make the difficult feelings easier and just more acceptable and like — What’s the word I’m looking for? It's hard sometimes to admit that you’ve felt this, that or the other thing when you were 10 years old. It’s harder in a way than admitting it now, because the way kinds get through things, by the way, also, is like to not feel stuff and to put things in boxes and to be tough. Then those things get put in boxes and never get dealt with. I think the repetitions are opportunities to reorganize things that you couldn’t deal with as a kid when you didn't have any control over what was happening to you and you really kind of had to set something in a box in order to function and cope since you were at the mercy of the adults around you. 
 
Now, you can unwrap those boxes and then deal with that stuff and then have it affect you much less in your real life, and if it affects you less, even any amount less, you’re able to perform at a higher level. 
 
[0:28:18.7] MB: I think that’s a great point. Especially the idea of asking how would someone else have felt about that, or how would I have felt about that. I think it helps short-circuit almost the denial of, “Oh, that didn't really hurt me that badly. That didn't really affect me that badly.” 
 
I definitely can see that in myself where sometimes I’ll think about struggles someone’s had or something they’ve gone through and feel like, “Wow! I really feel bad for them,” or whatever. Then I think, “I’ve experienced that too,” and I definitely didn’t feel any sympathy for myself and I definitely didn’t give myself the opportunity to feel that pain and really be present to it, and I kind of tried to bury it under the rug. 
 
I think I love those questions and ways to frame it outside of yourself in some ways so that you can escape that defense mechanism. 
 
[0:29:07.5] DS: Yeah. That works all the time, by the time. Always saying how would someone else — I use that with my clients sometimes. They can't remember how they feel or they don't how they feel in a certain situation. Then I'll say, “What is your brother think about that, or what is your wife think about that, or what is your boss think about that?” 

People oftentimes will — Or how did your brother feel about? How did your wife feel about that? How did your boss feel about that? How does your husband feel about that? People will actually say their own feelings. They’ll project their own feelings on to that other person. You can do that for yourself. Just by thinking about situations growing up, like “Well, how did my sister feel about that?” or exactly the reasons you said. 
 
[0:29:49.0] MB: This goes into another concept that you’ve talked about which I want to understand better, which is the concept of creating behavior through expected feelings. Can you tell me a little bit about what that is and how we can do that?
 
[0:30:04.1] DS: The mechanism we usually use to change behavior is some form of discipline; don’t eat that, work harder, think like this. What works better is if we — Let’s just say just working out. Like, “Okay, I don’t feel like working out today.” “Well, I should workout. I know it’s good for me to workout. I promise myself I’d workout. I’m trying to be disciplined.” You think, “What will I feel like if I do workout? What will I feel like if I worked out consistently?” If you exchange the current feeling for the future feeling, it's easier to do the thing that you want versus using an intellectual thought-base directive. 
 
With traders, that market is really provocative and traders do things they don’t want to do all the time, get into trades. They didn’t mean to make their trade sides way bigger. Getting them to think about how they’re going to feel tonight, tomorrow, the end of the week, the end of the month, helps them avoid reacting to the provocation of the market. It’s really just taking — If feelings are essentially the foundation of our consciousness and the foundation of our motivation and thoughts really are layered on top, working with feelings that the feeling level is more like working with the actual gasoline you put in the car as supposed to working with oil per se. 
 
It’s got more leverage to imagine how something will make you feel in the future and that you want that feeling as supposed to you're supposed to do something. Because you’re supposed to do something, so that’s a thought, like fighting against a current feeling, and you want equal weapon so to speak. You want feeling against feeling as supposed to thought against feeling. Most people think it’s the opposite, like discipline yourself, think yourself. It works to a degree. When it works, that’s fine, but you really — I get people all the time in the trading world. The reason people come to me is they’ve tried every sort of psychology method and they still have this one thing they can’t solve, it’s because they’re just trying to use their heads to solve it. 
 
If they try to use future feelings, imagine how it will feel if they do or don't do this, then that’s got some torque. That’s got some power with it. 
 
[0:32:37.3] MB: Essentially, if we have some sort of activity that we know we should be doing or something we need to be doing but our current state is preventing us, “Oh, I don't feel like doing XYZ.” We want to project forward and say, “How will I feel if I have done that or if I’ve achieved that or if I’ve worked out every day for the last week,” and use that sort of future feeling of of positivenessto to fight back against the current feeling of, “I don’t want to do that.” 
 
[0:33:06.1] DS: Yes. Step one is actually really truly admitting you don’t want to. The same with the fear, like letting yourself, “Okay, I really don't feel like doing this right now.” “Okay, I really don’t I feel like doing this right now, but if I did it, how would I feel if I did it?” Would that feeling be worth behaving in a way than my current feeling? Because the first, they’re really admitting it and connecting to it in and of itself can dissipate it. Like, “Okay, I really don't feel like it.” “Yeah, yeah, but I should.” 
 
What I’m saying is naming the current feeling actually can change the current feeling enough that the thought might make a difference. Then if the thought doesn’t make a difference, saying, “Okay, yeah. But if I did it, how would feel afterwards and how will I feel if I — in the future, if I continue doing this?” I hope that makes sense. 
 
[0:34:02.4] MB: No. I think it does make sense. I’d like to go back to something you touched on much earlier in the conversation which is the idea of the mind, the body, everything as an integrated system, and specifically around the notion of the inaccuracy of the model of the triune brain. Can you talk about that? 
 
[0:34:21.6] DS: Yeah, it’s not a triune brain. I don’t mean to sound flip it. It’s really really common. In fact, it’s particularly common on Wall Street and in finance. It’s something called behavioral finance. People talk about all these decision mistakes we make then they talk about this triune brain that’s supposedly is and basically our thinking in analytics is the most developed, feeling an emotion in the middle and the stuff that keeps us alive, near to our brainstem and that it’s supposedly develop that way. 
 
It's hard for me to say anything, but like no neuroscientist at the cutting edge of neuroscience believes that anymore. Children that have nothing but brainstem have been shown to have feelings; laughter, sadness, just this sort of one extreme example. Now, not only is the triune brain essentially been disproven. The idea that you have one part of your brain, like the amygdala, dealing with fear, that's not looking so lively either anymore, and that different instances of thought, our feeling, our recruiting, all sorts of different neurons and synapses across the whole brain depending on the situation and depending on the person’s history. 
 
There’s actually a new book called How Emotions are Made by a woman named Lisa Feldman Barrett, who she is an academic. She wrote it as a popular book. It’s still fairly dense, but she lays out hundreds of studies supporting the inaccuracy of both the triune brain and the we have certain circuits for certain emotions and even certain facial expressions for certain emotions and shows it might and really convincingly that, again, this system is more like a car and it’s recruiting all of these different pieces of functionality. That’s not like a car, and that a brain might recruit different neurons and synapses for a certain experience on one day than it does from another. 
 
Now, there’s probably a reason for that whether there’s something slightly different about the experience that then recruits at a different part of the brain. The point being happiness, sadness, fear, don’t look the same in every brain all the time, even though you still hear that. There was an article in the New York Times saying that Tuesday or Wednesday. It’s still definitely the conventional wisdom, that we have a three-part brain and there are certain parts of the brain dedicated to certain feelings 
 
I think the evidence is really convincing that neither one of those are true. The good news is it means that we have a lot of literally neurological possibility to work with our brains in ways that allow us to get different results. 
 
[0:37:12.2] MB: For listeners who may not be as familiar with it. Briefly, just describe what is the conventional model of the triune brain, sort of the three components and what each of their functions are. 
 
[0:37:23.1] DS: You have this frontal cortex that does your thinking and analysis, and that’s the most developed part. That’s the parts you’re supposed to be using. That’s one part. You have this kind of middle part that's feelings and emotions that supposedly we needed back when we were hunting and gathering. Then you have the deepest, oldest part, which is in the back of your of head, which is keeping your heart beating and your lungs breathing and your stomach digesting. 
 
In that model, people tend to think that this theoretically developed thinking analytical part should be able to manage override the earlier two parts, and its more advanced and you should be relying mostly on it. If that's not the model, and all three parts are working together in concert all the time, you can't be expecting that supposedly thinking analytical part to be overriding the extensible earlier, more primitively developed parks. That makes sense? 
 
[0:38:35.0] MB: That definitely makes sense. I just wanted to describe what that model was for people who may not be familiar — 
 
[0:38:39.3] DS: Yeah, I get it. 
 
[0:38:41.1] MB: Zooming out a little bit, but still staying on the kind of the notion of an integrated physical system, tell me about the importance that you’ve seen. I know you coach and deal with some high performers at the highest levels, hedge fund managers, Olympic athletes. What have you seen about the importance of supporting the physical system itself, the body, sleep habits, exercise, et cetera,  as a component of mental performance? 
 
[0:39:07.3] DS: Sometimes I hate to say it because, honestly, if someone gets enough sleep and not physical movement —I don’t mean too much, by the way. Then it makes such a difference in a person's mood outlook or what we would call affect attitude, like an optimism. 
 
The right amount — Obviously, it’s not an algebraic formula, but with a good amount of physical activity and definitely a lot of sleep, your attitude toward something, your ability to perceive risk is so much more optimal than without it. 
 
For example, when a regular client who I’ve been working with who’s doing well, calls me up for a regular coaching session and says, “I blew it yesterday. I like add it to a loser.” One of the first things I ask is, “Okay, were your kids up at 3 AM?” We’re you up looking at the London markets at 3 AM?” Some large percentage of the time they end up saying, “Yes.”
 
Sleep is starting to be, as I’m sure you know, much more respected and revered. There was an article in the New York Times yesterday about it being the new status symbol, but there’s still an awful lot of pressure to survive on not enough sleep and just life in general and households with kids and dogs and cats and whatnot, tended to keep people from getting enough sleep. 
 
That physical basis of — That’s what we are, right? We’re physical creatures operating in these bodies that are, again, a bit like cars. We need to change the oil, and sleep is a bit like that. 
 
[0:41:03.1] MB: Looking at all these different high-performers that you work with, what are some of the habits that you either recommend to cultivate the peak performance or see repeatedly again and again from peak performers. I know they may be some things we've already touched on, but I'm curious what are the commonalities you see between the elite level performers that you work with. 
 
[0:41:23.6] MB: Dedication to getting better, like putting in the work and the preparation regardless of what it takes. It's not about just a raw gifts. It's about taking the situation and the thing you want to accomplish and breaking down all of the different pieces that cause you to — Would contribute to you achieving the goal and being accurate about that. People have a tendency, by the way, to over focus on one piece of it, but it's the understanding of the whole situation and the competition being a direct or a very important aspect of that. 
 
What is your competition doing and what do you need do to perform at the level of — At least at, if not, obviously above your competition. That dimension, whether that's in athletics or in markets, helps a lot. Then within that deconstruction of all of the aspects, a solid understanding of the competition is self-awareness and is becoming more aware of one's own baseline level of affect feeling and emotion and the meanings of those feelings and emotions and when they spike, understanding what that's about and how to take the energy, negative feelings, particularly in the realm of frustration which could go to anger and figuring out how to use that to help you continue to prepare within that whole deconstruction of everything that you’ve looked at that will get you where you want to be. 
 
People who do that, whether it's in athletics or in the markets and you could call it a very holistic view. A lot of people do all of the pieces, but the social emotional awareness. They don’t really analyze what they’re competing against and they certainly don't get as emotionally self-aware as they could, and both of those are real levers. 
 
[0:43:39.8] MB: On the flipside, what are some of the biggest mistakes that you see high performers make? 
 
[0:43:45.5] DS: It’s always just trying to set their emotion aside, to use that thinking analytical part of the brain to set the feeling aside without a doubt, because everyone thinks that’s what they’re supposed to do. In certain situations, the thing to do is say, “Okay, I can’t focus on this feeling now, but it doesn’t mean I have to never focus on it. Maybe I need to put it in this box over here, this envelope over here to be dealt with tonight or tomorrow or next week.” 
 
The general conscious, setting feelings much in the side; and unconscious, setting them aside through like over-activity, being overscheduled or overtraining for that matter, not allowing yourself to have a minute of downtime to recognize the feeling and emotion dimension and the feedback to pulling it apart, untangling it. In one word, I could say over-activity. 
 
[0:44:45.3] MB: The ideas the over-activity robs us the ability to truly listen to our emotions and do the work necessary, to remap those and get the leverage that you can get out of a truly deep understanding and being kind of in harmony with your emotions. 
 
[0:45:04.7] DS: Yeah, you never give yourself — You’re constantly distracted. You never give yourself time. Like with market people, they’re always analyzing the market. With athletes, they’re always working out. There’s this whole other dimension that it feels like you’re not doing something. You’re potentially doing the most important thing to give yourself time and space to be more self-aware. 
 
[0:45:30.7] MB: What is one piece of homework that you would give to somebody listening to this conversation to concretely implement some of the ideas and concepts we’ve talked about today? 
 
[0:45:41.1] DS: Resolve to allow yourself to have all of your feelings, even what seem like the worst ones and learn to put a word to that to be able to say, “I feel really frustrated. I feel furious.” Then say, “About what? What's that really about?” 
 
If you just resolve to allow yourself to know all your feelings without judgment and then take the step of trying to understand what the kernel is, that has something ramifications for over-activity and health performance, and your order in yourself. You’re saying that you and your feelings and your experience means something and they matter, and they do, and everyone can do that for themselves. It will be hard for some people, but it can take a step in that direction for sure. 
 
[0:46:45.7] MB: For listeners who want to learn , where can people find you and your work online? 
 
[0:46:51.8] DS: My company is called The ReThink Group. The website is therethinkgroup.com. I have a blog. I haven’t had much time to keep up with that lately. I have also done some writing over the years on Psychology Today. If one were to Google me in Psychology Today, fine. It’s over things, but still completely relevant there. 
 
If you're in the market, Market Mind Games, it’s a pretty good book. You can. I have had people read Market Mind Games and apply it to their lives outside of that market. I think those are good places. 
 
[0:47:29.5] MB: Denise, this has been a fascinating conversation and I feel like we’ve really gotten to go deep into how to think about our emotions, how to better uncover some of our emotions and how they may be holding us back. Thank you so much for coming on the show and sharing your wisdom today. 
 
[0:47:44.8] DS: Thank you for having me. 
 
[0:47:46.4] MB: Thank you so much for listening to The Science of Success. Listeners like you are why we do this podcast. The emails and stories we receive from listeners around the globe bring us joy and fuel our mission to unleash human potential. I love hearing from listeners. If you want to reach out, share your story, or just say hi. Be sure to shoot me an email. My email is matt@scienceofsuccess.co. I’d love to hear from you and I read and respond to every listener email.
 
The greatest compliment you can give us is a referral to a friend, either live or online. If you’ve enjoyed this episode, please, leave us an awesome review and subscribe on iTunes, because that helps more and more people discover The Science of Success. 
 
I get a ton of listeners asking, “Matt, how do you organize and remember all these information?” Because of that, we’ve created an amazing free guide for all of our listeners. You can get it by texting the word “smarter” to the number 44222, or by going to scienceofsuccess.co, that’s scienceofsuccess.co and joining our email list. 
 
If you want to get all these incredible information, links, transcripts, everything we just talked about and much more, be sure to check out our show notes. You can get them at scienceofsuccess.co and hit the show notes button at the top. 
 
Thanks again, and we’ll see you on the next episode of The Science of Success.
 

June 15, 2017 /Lace Gilger
Emotional Intelligence, Decision Making, High Performance
BarrySchwartz-01.png

The 3 Keys You Need To Answer Life’s Most Important Questions with Dr. Barry Schwartz

June 08, 2017 by Lace Gilger in Mind Expansion

In this episode we look at how Toyota turned the worst automobile factory in America into the best without changing any personnel, we discuss the paradox of choice, paralysis by analysis and the danger of having too many choices, the vital importance of having a multi-disciplinary viewpoint to truly understand reality, ask if there are quick fixes for wisdom, and much more with Dr. Barry Schwartz

Dr. Barry Schwartz is a Professor at the Haas school of Business at UC Berkley. He has authored over 10 books including The Paradox of Choice, Why We Work, and Practical Wisdom as well as more than 100 professional journal articles. He has been featured on the TED stage, in the The New York Times, USA Today, CNN, and much more.

We discuss:

  • How Barry’s work in animal learning, following in the footsteps of BF Skinner, led him down the path of his journey

  • Why a focus on rewards and punishments is too narrow an understanding

  • The importance of multi-disciplinary work to unearth the truth and understand reality

  • How we can begin to think in a more multi-disciplinary way

  • The answers to the most important questions in life are very complex, and efforts to simplify them are doomed to failure

  • The flaws in the dominant ideologies of western society in understanding and explaining why we work

  • People don’t work only for pay - here are the other reasons people work:

  • They want to be engaged

    1. They want discretion and control

    2. They want to be appreciated

    3. They want to be challenged

    4. They want to do something that has meaning

  • Why only 10% of the world’s workforce is “engaged in their work”

  • How did Toyota turn around the worst automobile factory in America into the BEST factory in America without changing the workforce?

  • The importance of the big 3 factors - Autonomy, Control, and Discretion

  • What has enabled the container store to be so successful

  • How focusing on improving the quality of work and creating good work can be good for the bottom line as well

  • How Aristotle defines “Wisdom”

  • How excessive management and supervision has destroyed the ability of teachers to become effective

  • How the reliance on rules and incentives to get people to behave properly is the enemy of wisdom

  • Wisdom is learned, but it can’t be taught - the way you learn to be wise is by trying and failing

  • You learned by doing, by getting it wrong, and by correcting your mistakes

  • Trial and error, mentoring, modeling - there’s no quick fix for wisdom, you have to be in it for the long haul

  • It's OK to get it wrong

  • We go deep into Barry’s famous book The Paradox of Choice

  • Paralysis by analysis and the danger of having too many choices

  • How can we simplify our lives and avoid the paradox of choice?

  • “Good enough is virtually always good enough”

  • People who aspire to “the best” get better results, and feel worse about them, than people who are happy with “good enough”

  • Don’t be unambitious and have no standards, have high standards, but don’t feel like if you aren’t the absolute best you’re a failure

  • And much more!

Thank you so much for listening!

Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions on how to do that).

SHOW NOTES, LINKS, & RESEARCH

  • [Book] Why We Work (TED Books) by Barry Schwartz

  • [Book] The Paradox of Choice: Why More Is Less by Barry Schwartz

  • [Book] Practical Wisdom: The Right Way to Do the Right Thing by Barry Schwartz and Kenneth Sharpe

  • [Article] Crafting a Job: Revisioning Employees as Active Crafters of Their Work - Academy of Management

  • [Article] DYING WORDS: How should doctors deliver bad news? By Jerome Groopman

  • [Image] Artist Leo Cullum “Student Wears School Sweater That Reads Brown But My First Choice Was Yale”

  • [TED Profile] Barry Schwartz

  • [Swarthmore Profile] Barry Schwartz

  • [TEDTalk] The paradox of choice by Barry Schwartz

  • [TEDTalk] Our loss of wisdom by Barry Schwartz

  • [TEDTalk] Using our practical wisdom by Barry Schwartz

  • [TEDTalk] The way we think about work is broken by Barry Schwartz

Episode Transcript

 [00:00:06.4] ANNOUNCER: Welcome to The Science of Success with your host, Matt Bodnar.
 
[00:00:12.4] MB: Welcome to The Science of Success. I’m your host, Matt Bodnar. I’m an entrepreneur and investor in Nashville, Tennessee and I’m obsessed with the mindset of success and the psychology of performance. I’ve read hundreds of books, conducted countless hours of research and study and I am going to take you on a journey into the human mind in what makes peak performance tick with the focus on always having our discussion rooted in psychological research and scientific fact, not opinion.
 
In this episode, we look at how Toyota turned the worst automobile factory in America into the best without changing any personnel. We discuss the paradox of choice, paralysis by analysis and the danger of having too many choices. We look at the vital importance of having a multi-disciplinary viewpoint to truly understand reality. We ask if there are any quick fixes for wisdom and much more with Dr. Barry Schwartz 
 
The science of success continues to grow with more with more than 1,000,000 downloads. Listeners in over 100 countries, hitting number one new noteworthy and more. I get listener comments and emails all the time asking me, “Matt, how do you organize and remember all this incredible information?” A lot of our listeners are curious about how I keep track of all the incredible knowledge you get from reading hundreds of books, conducting amazing interviews, listening to podcast and more.
 
Because of that, we created an epic resource just for you. A detailed guide called How to Organize and Remember Everything. You can get it completely free by texting the word “smarter “to the number 44222. Again, It’s a guide we created called How to Organize and Remember Everything. All you have to do to get it is to text the word “smarter” to the number 44222 or go to scienceofsuccess.co and put in your email.
 
In our previous episode, we went deep on negotiation, why no matter what you do, it’s essential to master the skill of negotiation. We looked at the barriers that prevent people like you from negotiating effectively. Why the common sense rules of the real world are a fragile collection of socially reinforced illusion. We examined the most powerful type of questions that you can use in negotiation, talked about the single biggest mistake you can make at negotiation and much more with master negotiator Kwame Christian.
 
If you want to learn the proven tactics for influencing someone and getting what you want, be sure to listen to that episode. Lastly, if you want to get all this incredible information, links, transcripts, everything we talk about on this episode and much more, be sure to check out our show notes. Just go to scienceofsuccess.co and hit the show notes button at the top.
 
[0:02:47.9] MB: Today, we have another amazing guest on the show, Barry Schwartz. Barry is a professor at the Haas school of business at UC Berkeley. He’s authored over 10 books including the paradox of choice, why we work and practical wisdom as well as more than a hundred professional journal articles. He’s been featured on the TED stage three times in the New York Times, USA today, CNN and many more media outlets.
 
Barry, welcome to the science of success.
 
[0:03:12.6] BS: Thanks, it’s great to be with you, I appreciate the invitation.
 
[0:03:15.6] MB: Well we’re very excited to have you on here today. For listeners who may not be familiar with you and your background, tell us your story?
 
[0:03:23.5] BS: Well, my story is that I only applied for one job in my whole life, I applied for a job as Swarthmore College as I was finishing up my PHD at the University of Pennsylvania. I got the job and I spent 45 years there. Just retired this past June and moved to the west coast to be closer to kids and grandkids. It’s really a remarkably boring life story. At the time I took the job at Swarthmore, I didn’t know what a good job was, I discovered that I had fallen in to what was for me the perfect job and I took full advantage of it, as I say, 45 years.
 
[0:04:05.4] MB: At Swarthmore, your research took a really interesting arc. I mean I’m sure many people are familiar with the book that you’ve written. How did your quest to kind of understand humans and the way that we behave lead you down that path?
 
[0:04:20.7] BS: Well, that’s actually one of the great blessings at Swarthmore. My training was in the field of psychology called Animal Learning and mostly derived from the work of BF Skinner who was a very prominent psychologist for half a century but your listeners may not even know who he is anymore.
 
But he had this view that basically, the way to understand all kinds of creatures including human beings is by looking at the rewards and punishments that our various actions produce. That we were creatures who pursue rewards and avoid punishments and if you understood that, you understood everything.
 
That always struck me as wrong, as inaccurate, it didn’t seem to fit my own behavior, it didn’t seem to fit the behavior of the people I knew and worked with. I sort of devoted myself to criticizing this approach but I had a very narrow view of what that meant and the great thing about Swarthmore College is that it’s easy to interact with people in other disciplines.
 
I spent a lot of time with philosophers, with political scientists, with economists and gradually my concerns about Skinner psychology expanded to include this sort of ideology, that economics has purveyed for the last several hundred years. The books I wrote, even the ones before the ones that you mentioned were really focused not just on criticizing a particular view that came out of psychology but also criticizing the dominant ideology of western societies which comes out of economics would never have happened if I had not been at a place like Swarthmore which makes talking across discipline so easy. That’s my history. 
 
[0:06:11.4] MB: Sorry, what were you going to say?
 
[0:06:13.6] BS: Well, I mean, you know. Students occasionally ask me, well how can you do that? I want to have your career and I tell them, well you can’t. I was just lucky and the world doesn’t support this kind of multidisciplinary activity in the way that it did when I started out a long time ago.
 
[0:06:34.9] MB: You know, I think multi-disciplinary knowledge and thinking about things form different kind of pools of wisdom, such an important way to understand the world and longtime listeners will know that on the show, we’re huge fans of Warren Buffet’s business partner, Charlie Monger who talks at length about how the only real way to understand reality is to come at it from a multidisciplinary approach.
 
[0:07:00.0] BS: I think that’s right, the trouble is that fields in the sciences have become more and more technical and more and more specialized so there’s a sense that you can’t be good at one thing while you’re trying to learn anything. That’s produced a kind of silo in and tunnel vision on the part of most social scientists and natural scientist too. The inter disciplinary side of things has to be provided by someone else because people working in the lab don’t have time to learn what economist say and what sociologist say and so on.
 
It falls to people who are writing about what scientist do to try to make those connections across disciplines and then you hope that they actually know enough of the science if they get the science right which is why I tell young people that they simply can’t do what I did. The world won’t allow them to.
 
I agree with Charlie Monger about the importance of inter disciplinary. It may well be that the way you achieve it is by having multiple people who talk to one another, each of them a specialist but their viewpoints converge on a common problem and out of that emerges a more nuanced and complete picture that any one of them could give.
 
[0:08:23.4] MB: You know, in many ways, what we try to do here on the science of success is pull from experts like you, people in various different fields and try to deliver in some small way, a glimpse at this rich, multi-disciplinary texture of reality.
 
[0:08:39.9] BS: No, I very much appreciate it, it’s just you know, a lot of people don’t like to hear as an answer to their question, it’s complicated. They want a simple straight forward answer that points them down the path they have to travel in order to be successful or to be happy or to be whatever it is they think they want.
 
The truth is that the answers to the questions like this about how to live your life productively and fruitfully are complicated. They’re not simple. If you’re expecting simple answers, you’re either going to be misled or you’re going to be disappointed.
 
[0:09:19.8] MB: Such an important point and I couldn’t agree more. I think whenever we try to make something too simple and kind of force people down a path of “these are the 10 things you need to do to be happy” or whatever it might be, we miss a lot of the subtlety and the nuance and the understanding that kind of digging in and getting a deeper and richer perspective can really give you.
 
[0:09:44.9] BS: I think that’s right. I think you should be — your listeners should be very weary of books that have lists.
 
[0:09:52.3] MB: I’d love to dig in to something you touched on a moment ago, we could talk about this all day but I want to talk about some of the really important concepts that you’ve written about. You mentioned some of the dominant ideologies of western society, specifically economics and BF Skinner, the research he did on with pigeons and the work on the focus on rewards and punishments. Tell me about the way that we view the world today.
 
What are some of the flaws of that ideology? Specifically I know you’ve discussed and written at length about that within the world of and kind of the field of work.
 
[0:10:25.1] BS: Yes, you know, the little book I wrote, Why We Work, sort of begins with the views of Adam Smith who is the father of economics and he wrote his book, The Wealth of Nations, 250 years ago and his view was that people are lazy, they don’t want to work, they’d rather just sit on the couch munching chips and watching football games or whatever the 18th century equivalent of that was.
 
People are lazy, you got to get them off their behinds to do anything. The way you get them off their behinds is by paying them, by giving them rewards. If you give them rewards, it really doesn’t much matter what they do.
 
Since the only reason they’re doing anything is to get paid, they will do anything that gets them paid. This was an argument for creating workplaces where the work people did was repetitive, mechanical, mindless and relatively unskilled and their virtue of that was it seemed to cater to create efficiency.
 
I could train you up in 10 minutes to do your job. If the job I was giving you didn’t require much skill. If it required a lot of skill and discretion and judgment on your part then it might take months for you to become a satisfactory employee.
 
There was no point in creating jobs like that since you were basically only doing it to get paid anyway. That was his ideology and it gave rise to the industrial revolution and it was manifested at various points along the way, there was this discipline called Quote Scientific Management at the turn of the 20th century where people would go through factories with stopwatches and do time and motion studies to try to shape each task on the factory floor into the most efficient economical mindless task you could possibly do.
 
Again, the same ideology. People work for pay so it doesn’t matter what they do, why not make what they do as easy as possible. Very much like pigeons pecking for food or rats pressing levers for food. You have people pressing pans in a factory for food or for money.
 
That’s the ideology that has governed the shaping of the workplace in western society and it’s wrong. Yes, people worked for pay but they don’t work only for pay, people care about other things. 
 
They want to be engaged in what they do, they want to have some digression and control over what they do, they want to learn, they want to be challenged, they want to be appreciated by and respected by their colleagues and supervisors and most important, they want to do something that has meaning.
 
Meaning is a complicated term but largely what it means to say that work has meaning is that at the end of the work day, you’ve done something to make somebody else’s life better even in some small way. All of those things matter to people, they matter more than the paycheck although without the paycheck, people wouldn’t be working. 
 
We have systematically deprived people of opportunities to be engaged, challenged and have some control in their work lives. Gallop which polls people every year about their attitude toward work, finds that roughly 10% of the workforce internationally, describes itself as engaged by their work.
 
One in 10 people are eager to get out of bed every morning and go to work. That’s just a crime and I think it stems from this ideology that started with Adam Smith 250 years ago that has basically turned people into automata because they don’t have the opportunity to find jobs that they feel make a difference in their lives and in the lives of other people.
 
That’s what the book was about and there’s ample evidence that people really do care, not just about how they get paid but about what they do to get paid. When they think what they do is meaningful, they do better work. Not only is it better for them, it’s better for their customers and clients and it’s better for their companies because the companies end up being more profitable.
 
If you’re eager to go to work every day, your company is more successful than if you go to work reluctantly every day, it’s like, how could that not be true? And it is true. That’s what the book’s about.
 
[0:15:02.8] MB: Tell me about some of the ways that this kind of perspective on human nature has deprived people of these opportunities?
 
[0:15:11.3]BS: So, you know, the typical ascent, I’ll give you a striking example from about 30 years ago. There was a General Motors factory in Numi in Northern California that was by everyone’s account, the single worst factory in the automobile plant in the United States. The most defects, the slowest production, the most antagonism between labor and management, it was just an unmitigated disaster.
 
Toyota took over the plant, they wanted sort of a beachhead in the United States and they entered into a partnership with General Motors and took over the plant and over a period of about a year, they introduced the Toyota style of production.
 
That had many different characteristics but one of the central characteristics is that people on the shop floor were given the authority to stop production if they saw something wrong. That is to say, Toyota really cared about quality and they made everyone on the floor an agent to assure that there would be quality.
 
Which was very different from the way that GM plant had offered. In the space of two years, the plant went from being the worst automobile plant in the United states to being the best and what’s striking about this example is that the workforce didn’t change, it was the same people.
 
We used to think a lot of people thought the reason Japanese manufacturing is better than American is that you know, Japanese have all the self-discipline and self-control and they’re willing to do what they’re told and you can’t discipline the American workforce the way you can discipline the Japanese workforce.
 
This was done, this transformation was done with the same drug taking, alcohol drinking assembly line sabotaging American workers that had made the worst automobile plant in the country for General Motors just a few short years before. One saline characteristic of the Toyota plant is that there were these ropes hanging from the ceiling and anyone on the assembly line can pull on the rope if they see something wrong and it stops the assembly line.
 
You don’t need to go to a manager, you have autonomy and control and discretion and you are a partner in the pursuit of quality. An equal partner, you pull on the rope, the line stops and people try to figure out what’s gone wrong.
 
That strikes me as an example of how you can take work that people regard as meaningless and are doing only to get a paycheck and turn it into work that people regard as meaningful. You know, it doesn’t hurt to remind people on the assembly line that what they do has consequences for the health and safety of their fellow citizen’s right?
 
If you drive a defective car, you may get into an accident and you may get killed and your 18 month old baby may get killed. Every car you make, you have people’s lives in your hands. How much time do you think is devoted to reminding people on the assembly line that they’re responsible for the health and safety of their fellow citizens? I suspect not very much.
 
If you made that salient, the attitude people brought to the job would be quite different than the attitude they have when they think they’re just putting in rivets to get a paycheck. That’s just one dramatic example, it’s not hard to find others, I write in some detail about hospital janitors, this is work that my friend and colleague Amy Wrzesniewski has done.
 
You know, hospital janitors are at the very bottom of the hierarchy in hospitals. They’re essentially invisible and most of them are just punching a clock and doing the long list of tasks that they have to do, washing floors, emptying trash, making beds, stuff like that.
 
But there are some hospital janitors who think their job is to do whatever is necessary to enable to help the hospital to serve its mission of curing disease and easing suffering. They look for opportunities to do things that are not part of the job description, to make the patients feel a little less anxious and depressed, to make the patient’s families feel a little bit more comfortable.
 
They are always to help a nurse who has to turn a big patient so the patient doesn’t get bed sores. They’re always looking out and asking, what can I do to make the hospital run better? It’s not part of their job description, they don’t get paid for it but when you interview them, they tell you that this is why they love the job.
 
It’s not because they wash floors, it’s because they contribute to the curing of disease and the elimination of suffering. You can find this in any occupation as long as people are given enough space that they can create the kind of job that they think is worth doing.
 
We’ve made it  harder and harder for people to find that kind of space by over supervising and over incentivizing the work that most of us do.
 
[0:20:26.3] MB: I think that’s a great point that it’s not part of the job description, it’s not what they’re being paid to do and the focus on just monitor rewards and punishments and incentives obscures something deeper.
 
[0:20:42.6]BS: Absolutely. I’ll give you another example but there is this chain that you see in malls all over the country called the Container Store, are you familiar with the Container Store?
 
[0:20:53.5] MB: Yeah, the Container Store is great.
 
[0:20:55.3]BS: Yeah, it sells pieces of plastic that we put stuff in that we probably shouldn’t have bought in the first place right? That’s what it does, if you walk into that store and I have now been in many of them and it seems to me that the attitude is the same in every one of them, the enthusiasm and knowledge and commitment that the people working in those stores bring to their jobs is unbelievable.
 
You know, most people working in malls think their job is to sell stuff. But people at the Container Store think their job is to solve your problem. You come in with a problem and they, knowing all of the inventory and stuff, they have the expertise to help you solve the problem.

That’s their job, if it means a sale, well that’s great, if it doesn’t, also great. By solving people’s problems, they will generate and maintain a loyal customer base. The enthusiasm with which the people in those stores do their work is simply extraordinary and it’s because effort has been made to make the work, to remind people that the work they do actually has meaning. The work they do actually makes the lives of other people better.
 
That’s baked into I think the ethic of the whole enterprise. Any retail sales person, any retail sales person could have that attitude, somebody comes into the shoe store, my job is to solve this person’s problem.
 
Not, my job is to sell expensive shoes, my job is to solve this person’s problem. That changes everything. It’s not hard to do but if you’re committed to this ideology that people just work for a paycheck, it wouldn’t occur to you to make a point of the mission of meeting names and solving problems.
 
[0:22:51.8] MB: You know, as you mentioned the Container Store’s, done incredibly well and it’s the kind of place that when you hear about it, you're like, it doesn’t really make sense, how is that even a store? Then when you go in, you have one experience there and you become a huge fan of what they’re doing.
 
Which underscores another point you made that a little bit earlier that it’s not just good for the people working at these companies. It’s good for the company’s bottom line as well and it creates more engagement, it creates a better experience for the customers and you’ve also written at length or talked about the example of a carpet company. Can you share that story?
 
[0:23:27.2]BS: Yeah. It’s also a wonderful story. Rey Anderson ran this company called Interface that made carpet tile that you mostly saw in institutional settings like say, airport terminals. Extremely successful company, he has more money than he knew what to do with and he had this epiphany as a 70 year old that he was going to leave his grandchildren piles of money and a planet that was quickly becoming uninhabitable. 
 
This bothered him because it turned out that the carbon footprint of the production process that they used at Interfaced carpet was extremely high right? They were destroying the earth while making a pile of money.
 
He single-mindedly committed the company to becoming a zero footprint company in the space of 15 years or so. He assumed that it would cost the company money but he didn’t care. He wasn’t in it for the money anymore, he was in it to save the planet.
 
They slowly introduced a whole — they completely revamped their production process to move to a zero footprint at this point, they’re about 75% of the way there, he unfortunately passed away. They’re making huge progress but the amazing thing is that instead of losing money, the company has become more profitable than it was before.
 
And his explanation for that is that the workforce was so energized because they were no longer simply making carpet, they were making carpet and saving the planet that they came to work alert, energized, full of suggestions about how they could make the production process both more efficient and less energy demanding. They were on a mission.
 
Being on a mission made the production process much more effective. Much to his surprise, this enhanced profitability, rather than diminishing it, it’s not why he did it, that was a benefit but this raises a huge mystery. If it’s true in general which I think it is, that enlightened management and work organization and that is enlightened in the sense that the people working there want to be there, enhances profitability, the question that you should be asking is why hasn’t every work place transformed itself? 
 
Even if you don’t care about your employees, you surely care about the bottom line. If the way to have a better bottom line is to give employees work to do that they’re eager to do, why not do that? And yet most workplaces don’t do that and I try to explain, it’s a real puzzle right? Your job as a company leader is to maximize profit. How do you maximize profit, give people work to do that they want to do, why hasn’t every workplace done that?
 
My explanation for that is that we’re so in the grip of this ideology that started with Adam Smith that it doesn’t even occur to people that they should care about creating a workplace where the employees care about what they do. They have blinders on collectively which is making workers miserable and making the goods and services less satisfactory.
 
[0:26:54.0] MB: So for somebody who is listening that maybe is in a management position or kind of doesn’t have the ability to implement some of these changes from a high level, how can they harness some of these lessons?
 
[0:27:07.0]BS: Well the answer to that question is really, that it depends, if you’re in a workplace where you are not excessively stringently supervised, you can ask yourself, how can I recraft my work so that while this front and center is the way in which what I do, serves to my customers and clients, right? 
 
Anybody who works retail can walk into the store ever day with a different attitude. “I’m here to solve a problem,” not, “I’m here to sell you shoes.” If you’re excess — and that will change everything because now you develop a relationship with your customer, you’re really interested in what the problem is that the customer’s trying to solve, you apply your expertise to assist in finding out a solution and you feel satisfied even if the customer walks out without a pair of shoes.
 
As long as the customer feels like the problem has been solved. If however you got somebody looking over your shoulder, if you have to make a number every quarter or else you lose your job, then you don’t have the luxury to recraft your work in this way and so excessively controlling managers may make it so that the people who are listening to you, who are not in management positions really can’t do anything.
 
You need a certain amount of freedom, those hospital janitors who worry about the care and comfort of the patients are not just the cleanliness of the rooms, we’re able to do that because they didn’t have a supervisor walking around behind them, shaking a finger anytime they did something that wasn’t part of their job description. You could easily imagine a hospital cutting its staff so that now the janitors had to clean twice as many rooms as they had before and they no longer have time to do the work the way they think it should be done.
 
Now all they’re doing is emptying trash and washing floors and there’s somebody watching them to make sure that that’s what they’re doing. You need a certain amount of benign neglect by the people who supervise you in order to have the freedom to reinterpret your work in a way that makes it more meaningful. A lot of us are in that position but not all of us are in that position.
 
[0:29:24.9] MB: In many ways, some of this lessons underscore a lot of the concepts you talked about in your previous book about wisdom. I’d love to Segway into that topic. Tell me how do you define the concept of wisdom?
 
[0:29:39.2]BS: Well, you know, I’m not a big fan of definitions, especially definitions of highly difficult ideas like wisdom but what my co-author Ken Sharp and I did was basically, we took Aristotle, the philosopher Aristotle’s definition and describe wisdom as knowing, doing the right thing at the right time in the right way for the right reason.
 
Now that’s quite vague, what’s the right thing, what’s the right way, it was deliberately vague because what we try to suggest is that when you are a doctor treating patients, you have to start out asking, what’s the appropriate goal of this activity? What am I here for? What would it mean to be a good doctor?
 
And having answered that question for yourself, you then said about behaving in ways that pursue that appropriate goal and it could mean different things with different patients. Wisdom requires judgment with some patients, you have to tell them what to do because if you’re not forceful and directive, they won’t follow your advice, other patients you may have to lead them so that they discover what to do, how to change their diet, how to get more exercise and what have you.
 
There is no formulaic approach to treating patients because so much of it depends on the patient who is sitting across the examining tables from you. This I think is obvious when it comes to parenting, nobody who actually had experience being a parent believes that there is a formula for good parenting.

Every child presents parents with unique challenges. Reckless kids, you need to be protective. Timid kids, you need to sort of push them a little bit. Once ripe for the kid depends on the kid. Wise parents know this, are perceptive about what their kids are like and what their kids need but their aim always is to give each child what he or she needs at the moment when that need is presented.
 
Same thing is true with teachers. Every kid in the second grade class needs to be approached somewhat differently. The effort to supervise and monitor and assess teachers has essentially led to a kind of sort of teaching by script you know? Somebody sitting in some room in the central board of education will come up with a script for teaching I don’t know what, math second graders and then you just follow the script.
 
Well, any good teacher knows that that’s a terrible way to teach. That the script is not right for any student, certainly not right for every student and instead, you have to find ways to deviate from the script in ways that will help Johnny over here and Jane over there. A good teacher needs to be a wise teacher, a good parent needs to be a wise parent, a good spouse needs to be a wise spouse, a good doctor needs to be a wise doctor.
 
Using judgment and discretion in the service of goals that are appropriate to the activity, that’s I guess as close as I can come to defining what I mean by wisdom. The reliance on rules and incentives to get people to behave properly is the enemy of cultivating wisdom, the more you have to follow rules, the less opportunity you have to develop your judgement and the more you control by incentives, the less you’re controlled by the appropriate objectives of the activity.
 
Stimulating the minds of kids if you're a teacher, curing disease if you're a doctor, what have you. That’s what wisdom is about, we think the appeal to rules and incentives is a substitute for what we really need which is a bunch of people in various positions who want to do the right thing and have the judgment to figure out what the right thing is in a given situation.
 
[0:33:56.4] MB: How do we cultivate the machinery of wisdom and the idea, the ability to make those decisions and understand when to step away from the rules or when to improvise?
 
[0:34:10.0]BS: You have to — one of the things that Ken and I say is that wisdom is learned but it can’t be taught and what we mean by that is you can’t give a course on wisdom that teaches people to be watched. You can give a course on wisdom which we did that teaches people why wisdom is important but the way you learn to be wise is by trying and failing, you know?
 
A wise doctor doesn’t start out as a wise doctor. Tries things, gets feedback, is sensitive to feedback, adjusts his or her approach to the situation at hand on the basis of that feedback and over time, starts to make these judgments right most of the time.
 
There’s a wonderful article that appeared in The New Yorker by an oncologist named  Jerome Groopman who writes frequently for The New Yorker Magazine. It’s called Dying Words and in it he describes how he learned how to give patients bad news. As an oncologist, he has to give patients bad news often unfortunately. So he describes telling a 20 something year old woman that she has metastatic breast cancer and is probably going to be dead in two years and the subtlety and nuance with which he has the conversation, making sure that she’s not completely crushed by the news but also making sure that she isn’t unrealistically optimistic about what her future is and the more optimistic she looks, the more he gives her pieces of the dark side of the story. 
The more depressed she looks, the more he gives her pieces to be hopeful about. He’s calibrating everything he says and the way he says it based on the kinds of questions she asks and her facial expressions. It’s a beautiful account of a wise interaction over an extremely difficult topic. 
 
But then he says, “You know I’m pretty good at this. How did I learn?” and he describes how bad he was at in the beginning of his career. He started out thinking you just have to be honest with patients and he wrecked somebody’s life by just being brutally honest. “You’re going to be dead in two years” well she ended up six years and she spent every day basically in fear that this was the day that the hammer would fall and her life would be over. 
 
So the next patient, he hid the seriousness of the disease and the result was he was this guy who died incredibly uncomfortable tied to a million tubes and wires and slowly overtime, he found the sweet spot, this place in between brutal honestly and completely dishonesty where he mostly found the right approach with every patient although of course, like anyone else, he sometimes gets it wrong. So you learn by doing, by getting it wrong and by correcting your mistakes. 
 
It helps a lot to have a mentor, somebody who’s already been through the process. Who you can watch so that you can do some of your learning without having the patient suffer from your mistakes and that’s another point that Groopman makes in this article is that when doctors have these conversations with their patients, the door to their office is closed so that young doctors who are learning don’t get to see it in operation. 
 
The first time he ever had to do this with a patient was also the first time he had seen anyone do it and that’s why he was so bad at it. So trial and error, mentoring, modeling are the way we gradually move to being wiser at our tasks which is another way of saying there’s no quick fix. You have to be in for the long haul and be prepared occasionally to get it wrong and if you are a supervisor you have to be prepared for the people you supervise sometimes to get it wrong. 
 
The hope is that overtime they get it wrong less and less, they get it right more and more and the result is that clients and customers or students or patients benefit. That’s what that book is about. 
 
[0:38:25.9] MB: It’s such an important point that it is okay to be wrong and that it’s actually a necessary part of the path to wisdom. I think so often in our society, at school, in the workplace and many instances, the incentive seemed to be lying around trying to never be wrong or trying to hide whenever you’re wrong when in reality, you should actually in many ways set out and try to make mistakes so that you can learn from them and become better. 
 
[0:38:53.2] BS: That’s right. Now obviously there are certain circumstances where mistakes can’t be tolerated although they are inevitable, right? If you’re doing open heart surgery, you really don’t want to encourage surgeons in training to be making mistakes but most of the situations that we face in life aren’t like open heart surgery. You can make a mistake and you can correct it but I think you’re right that the culture is a culture in which the idea is to reduce error to zero. 
 
And the only way to reduce error to zero is to get people scripts to follow. When you give people scripts to follow, you get mediocrity not excellence. You may prevent catastrophic errors but you also prevent extraordinary achievements and I don’t think that’s something we should be aspiring to. 
 
[0:39:43.2] MB: One of your other books that is incredibly popular is the book “The Paradox of Choice”. I think a lot of people have heard about that, maybe think that they sort of understand it but may not really grasp the fundamental lesson from that book. Can you share that concept? 
 
[0:39:59.6] BS: Sure, the lesson is pretty simple. We, in western societies, are committed to the view that the more freedom people have, the better off they are and the way to give people lots of freedom is to give them lots of choice. So the more choice people have, the better off they are and the thesis of the book is that while it is certainly true that people need choice, discretion and control over their lives and that choice is a good thing. 
 
There can be too much of a good thing and when there is too much which is sort of a way modern life has become at least for Athlon people, when there is too much choice instead of being liberated by it, people paralyze. They can’t pull the trigger. Paralysis by analysis. When they do pull the trigger, they’re more likely to make bad decisions and even if they manage to make good decisions, they’re less satisfied with them because it’s so easy to imagine that one of the alternatives would have been better. 
 
So the paradox of choice, the subtitle is “why more is less”, there is some amount of freedom and choice that is terrific for us but when you exceed that amount, these negatives, the paralysis and the dissatisfaction start to overwhelm the positives and we end up even when we choose well, dissatisfied with what we’ve chosen and I think when the book came out, there’s a new edition of it that just came out but originally it was published 10 years ago. 
 
When the book came out people were going through life in affluent industrial size, vaguely dissatisfied and with this vague sense that something was wrong and they couldn’t put their finger on it and the book hit a nerve. As soon as I said “there could be too much choice” it was like, “Ah! That’s what’s driving me crazy! That’s why I can’t go shopping anymore. That’s why I can’t pick out a cellphone” blah-blah-blah. That’s why it had the impact that it did. 
 
Although I must say, it’s not like I’ve seen companies thereby reduce the number of options they give people and the book, two of trivial things, like choosing cereal in a supermarket but I also see it with undergraduates. Very talented undergraduates who are interested in a lot of different things and go to a lot of different things and graduation is the point where they have to decide what they are going to be as a grown up and they can’t pull the trigger. 
 
They know that if they walk through one door, the medical school door say lots of other doors are going to be slammed shut and they want to be damn sure that the door they’re walking through is the right one and the result is a kind of paralysis that can leave them basically running in place for months or years hoping one morning they’re going to wake up knowing what they should do with the rest of their lives. It’s very anxiety producing. 
 
I think many college students are close to basket cases because they can’t figure out what they’re supposed to do as grownups and we don’t help them. 
 
[0:43:01.6] MB: I think that’s a struggle that millennials probably face even when they get out of undergrad and get into the workplace thinking about “Is this the career path I want to go down, is this the opportunity that I want to be pursuing,” how can we help strike that balance or how can we help move beyond the paradox of choice and try to simplify our own lives? 
 
[0:43:23.4] BS: Well it’s not easy when you try it and the world won’t just let you by rubbing a new shinny object in your nose and all seems “why don’t I have that? Should I have that? Should I have that version of it?” I think the single most important attitude that people can have when it comes to facing all of these choice is that good enough is virtually always good enough. You don’t need the best cereal or the best cellphone or the best cellphone plan or even the best job. 
 
You need a good enough form and what this does is it simplifies the choice problem because you don’t need to look at every job and you don’t need to look at every cellphone. You just need to look at them until you find one that meets your standards and then you choose it and you don’t worry about alternatives that you have and investigate. This also seems so un-American. I mean who would settle for good enough when somewhere out there is the best? 
 
I think and we have some empirical evidence that people who aspire to the best get better results and feel worse about them than people who are just looking for good enough. So going through life asking “What is a good enough restaurant, what’s a good enough vacation? What’s a good enough apartment? What’s a good enough job?” is the single best remedy to this explosion of choice that we all face but it’s not like you snap your fingers and you suddenly become content with good enough. 
 
It takes practice. It’s going to make you uncomfortable for a while. Eventually you’ll get used to it and you discover that a good enough phone is pretty much as good as the best phone and you stop worrying that maybe you’ve left a better option on the table somewhere. So that’s the guidance that I would give people. My experience is that it is very hard to convince young people to adopt this attitude. That experience teaches you that good enough is almost always good enough. 
 
But when you are in your 20’s it seems unambitious almost contemptible to go through life just looking for good enough options so you have to learn the hard way. 
 
[0:45:37.9] MB: And what would you say to somebody’s who’s a younger listener that feels like this is the equivalent of saying “you just settle and not try to strive to be the best and achieve the most”? 
 
[0:45:53.7] BS: Well here’s the thing: I am saying that you should settle but settle doesn’t mean have no standards. You don’t need to strive to be the best, you need to strive to be excellent. You don’t have to strive to have the most, you need to strive to have enough. So I’m not saying that “don’t be an ambitious, have no standards, eat whatever somebody puts in front of you, take the first job that comes your way,” I am not saying that at all. 
 
Have standards, have high standards but don’t feel like if you haven’t gotten the best and if you haven’t scored the best you are a failure. You don’t need to get into the best college as if we know what that even is. You just need to get into a good college. There are lots and lots of good colleges. There is only one best college and nobody knows what that one is because there is no metric. We are only processing it but if you’re convinced that there is a best college and you don’t get into it you feel miserable. 
 
There is a cartoon I show when I talk about this of a young woman wearing a sweatshirt that says “Brown but my first choice was Yale.” You don’t want to go to Brown and spend four years there thinking you have been better of only if you have gotten into Yale and a lot of people go through their lives in exactly this way and it makes them take less than full advantage of wonderful opportunities because they think right around the corner were better opportunities that somehow were not made available to them. 
 
So yeah, this is not an argument for those standards, it’s an argument that settle is not a bad thing although usually when people say you’re just settling, it implies that you’re not ambitious enough, you don’t have high enough standards. I don’t think that’s necessarily true.
 
[0:47:50.8] MB: I think it’s a great point and the idea that you don’t have to necessarily strive to be the very best as long as you have standards of excellence and high enough standards, you’re still ultimately going to end up in a pretty good place or be okay and as you said, good enough is virtually always good enough. 
 
[0:48:09.1] BS: Well that’s the mantra. You need to go through life which brings to yourself good enough is almost always good enough. Good enough is almost always good enough and then you won’t feel that you have to examine every pair of jeans in the city before you decide which pair of jeans to buy. 
 
[0:48:28.1] MB: So for listeners who want to implement concretely some of the ideas that we’ve talked about today, what is one piece of homework that you would give them to start with these concepts? 
 
[0:48:39.2] BS: Well, the book “The Paradox of Choice” has in its last chapter a set of 10 or 11 suggestions about what people can do to make the choice problem less of a problem and rather than rehearse them, I would encourage people to have a look at the book. It’s not hard to read. The question about, with making work worthwhile and about wisdom is to look at A, when you are choosing a job focus on its meaningfulness more and its material benefits less. 
 
Focus a lot on the nature of organizational structure and management of the enterprise. Are you going to have freedom and flexibility? Are you going to be permitted to fail? Is this work organized around some objective that does more than simply line the pockets of the company? Does it make a difference to somebody in the world? If you choose work that pays less well but makes a difference, you’ll get much more satisfaction out of it than if you choose work that seems to be completely pointless but is very generous in compensation. 
 
So you want to choose the work based on the things that actually matter to people more than salary and then you want to look for opportunities within the job for you to use your discretion and autonomy and make judgments about how best to do the task where you don’t feel completely constrained by the management structure to follow a narrow company work. So you can do a lot of crafting of your work as we said before as long as you’re not over supervised. 
 
So I think of these as features of work what’s it’s point, how much control and discretion am I going to have, will lead to better job choices then what’s the salary benefit and vacation schedule and I think most of the people listening to this probably already know this but it can’t hurt to emphasize that you need to have the right criteria in choosing what kind of work to do and where.
 
[0:50:58.2] MB: And where can listeners find you and your books online? 
 
[0:51:03.6] BS: Well Amazon has them all and I don’t really have much of an online presence. In an effort as you have asked before, to simplify my life, I don’t blog. You can find talks that I have given in various places online all over the place including those three Ted Talks that you mentioned and that’s of course the most painless way to get a sense of the ideas and The Choice Book and The Wisdom Book and The Work Book. 
 
There are these three 15 minute talks that basically tell you my whole story. Lots of people have watched them and apparently appreciated them. So I would say start with Ted if you want something online and the books are all available in Amazon. They are all still in print happily. 
 
[0:51:51.8] MB: Well, Barry thank you so much for coming on the show and sharing all these wisdom with our listeners. I know that they are really going to get a lot out of these concepts and all of the suggestions that you made.
 
[0:52:02.6] BS: Well thank you, it’s really been a pleasure. Your questions have been wonderful and I hope listeners find at least some of it useful and relevant. 
 
[0:52:11.0] MB: Thank you so much for listening to the Science of Success. Listeners like you are why we do this podcast. The emails and stories we receive from listeners around the globe bring us joy and fuel our mission to unleash human potential. I love hearing from listeners, if you want to reach out, share your story or just say hi, shoot me an email. My email is matt@scienceofsuccess.co. I’d love to hear from you and I read and respond to every listener email. 
 
The greatest compliment you can give us is a referral to a friend either live or online. If you’ve enjoyed this episode, please, leave us an awesome review and subscribe on iTunes. That helps more and more people discover the Science of Success. I get a ton of listeners asking, “Matt how do you organize and remember all these information?” Because of that, we created an amazing free guide for all of our listeners. 
 
You can get it by texting the word “smarter” to the number 44222 or by going to scienceofsuccess.co and joining our email list. If you want to get all of these incredible information, links, transcripts, everything we just talked about and much more, be sure to check out our show notes. Just go to scienceofsuccess.co and hit the show notes button at the top. Thanks again and we’ll see you on the next episode of the Science of Success.
 
 

June 08, 2017 /Lace Gilger
Mind Expansion
KwameChristian-01.png

Proven Tactics For Getting What You Want & Persuading Anyone With Master Negotiator Kwame Christian

June 01, 2017 by Lace Gilger in Influence & Communication

In this episode we dig into Negotiation. Why, no matter what you do, its essential to master the skill of negotiation, the barriers that prevent people like you from negotiating effectively, why the common sense rules of the real world are a fragile collection of socially reinforced illusions, the most powerful type of question you can use in a negotiation, the single biggest mistake you can make negotiating, and much more with Kwame Christian.

Kwame Christian is a business lawyer and owner of the Christian Law as well as the founder of the American Negotiation Institute. He also hosts the podcast Negotiation for Entrepreneurs, the top rated negotiation podcast on iTunes, where he interviews successful entrepreneurs and shares powerful persuasion techniques.

We discuss:

  • Why the majority of the conversations we have are negotiations and its a vital skill to work on and improve

  • Whether or not you’re good at negotiation, you’re still going to be negotiating on a daily basis

  • The “Three Pillars” of Succeeding at Negotiation

  • What is “offensive negotiation” & how to maximize value for yourself

  • What are the “defensive” uses of negotiation? And how you can use negotiation to avoid bad outcomes and resolve conflicts

  • How you can use negotiation to build relationships

  • How to become comfortable with asking for what you want

  • The FIRST barrier everyone faces when they negotiate

  • The SECOND barrier everyone faces when negotiating

  • Rejection therapy and how it can transform and improve your ability to negotiate

  • One question you should always ask to see how much flexibility you have

  • The common sense rules of the real world are a fragile collection of socially reinforced illusions

  • How to use framing to transform a negotiation and conversation (with concrete examples from Kwame’s work)

  • How open ended questions decrease the perceived threat of a conversation

  • How to become a “puppet master” controlling the conversation while the other party feels like they are in control

  • How to cultivate information asymmetry and get the informational advantage in a negotiation

  • How you can lead someone down a logical path where they convince themselves of what you want

  • How do you develop the skill of asking questions

  • How you can practice and improve the skillset of persuasion

  • Why curiosity is a critical component of being an effective negotiator and communicator

  • Why you need to be able to be persuaded to be able to persuade

  • Why preparation is an essential component in a negotiation

  • How, specifically, Kwame preps for a negotiation (specific checklists, questions, etc)

  • The Three Characteristics of Master Negotiators

  • How creativity fits into being an effective negotiator and why you should try to find inexpensive ways to solve other people’s problems

  • The false belief that negotiation is a zero sum game

  • Why great negotiators go out of their way to try and solve other people’s problems

  • The single biggest mistakes you can make in a negotiation

  • One of the biggest barriers to moving forward in a negotiation

  • How to build strong working relationships, with trust, and free flow of communication

  • And much more!

 

Thank you so much for listening!

Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions on how to do that).

SHOW NOTES, LINKS, & RESEARCH

  • [Podcast] Negotiate Anything: Negotiation | Persuasion | Influence | Sales | Leadership By Kwame Christian Esq., M.A.

  • [LinkedIn] Kwame Christian Esq., M.A.

  • [Website] The Christian Law Office

  • [Website] American Negotiation Institute

  • [Book] Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William L. Ury, and Bruce Patton

  • [Book] Mindset: The New Psychology of Success by Carol S. Dweck

  • [Book] Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini Ph.D.

  • [Book] Negotiating the Impossible by Deepak Malhotra

  • [Downloads] Free Guide from American Negotiation Institute

  • [Course] Partnership Success Course from American Negotiation Institute

Episode Transcript


[00:00:06.4] ANNOUNCER: Welcome to The Science of Success with your host, Matt Bodnar.

[00:00:12.4] MB: Welcome to The Science of Success. I’m your host, Matt Bodnar. I’m an entrepreneur and investor in Nashville, Tennessee and I’m obsessed with the mindset of success and the psychology of performance. I’ve read hundreds of books, conducted countless hours of research and study and I am going to take you on a journey into the human mind in what makes peak performance tick with the focus on always having our discussions rooted in psychological research and scientific fact, not opinion.

In this episode, we dig in to negotiation. Why no matter what you do, it’s essential to master the skill of negotiation. We talk about the barriers that prevent people like you from negotiating effectively, why the common sense rules of the real world are a fragile collection of socially reinforced illusions. We examine the most powerful types of questions you can use in a negotiation, look at the single biggest mistake you can make negotiating and much more with our guest Kwame Christian.

The science of success continues to grow with more with more than 1,000,000 downloads. Listeners in over 100 countries, hitting number one new noteworthy and more. I get listener comments and emails all the time asking me, Matt, how do you organize and remember all this incredible information? A lot of our listeners are curious about how I keep track of all the incredible knowledge you get from reading hundreds of books, conducting amazing interviews, listening to podcast and more.

Because of that, we created an epic resource just for you. A detailed guide called How To Organize and Remember Everything. You can get it completely free by texting the word “smarter” to the number 44222. Again, it’s a guide we created called How To Organize and Remember Everything. All you have to do to get it is to text the word “smarter” to the number 44222 or go to scienceofsuccess.co and put in your email.

In our previous episode, it was all about mindset, what is a mindset, what’s the fixed mindset and how does it shape the way we interact with the world, what is the growth mindset and how can it transform the way that we live our lives, we looked at research data from over a 168,000 students, examined the mindset of champions, the danger of blame and excuses and much more with one of my favorite authors of all time, Dr. Carol Dweck. If you want to create an incredible mindset, listen to that episode. 

Lastly, if you want to get all this incredible information, links, transcripts, everything we talk about on this episode and much more, be sure to check out our show notes. Just go to scienceofsuccess.co and hit the show notes button at the top.

[0:02:49.9] MB: Today, we have another great guest on the show, Kwame Christian. Kwame is a business lawyer and the owner of The Christian Law Firm as well as the founder of The American Negotiation Institute. He also hots the podcast, Negotiation for Entrepreneurs.

The top rated negotiation podcast on iTunes where he interviews successful entrepreneurs and shares powerful persuasion techniques. Kwame, welcome to the science of success.

[0:03:12.6] KC: Thanks for having me Mat.

[0:03:13.9] MB: Well we’re every excited to have you on here today. For listeners who may not be familiar with you and your background, tell us a little bit about yourself?

[0:03:21.7] KC: Yeah, I am a business lawyer by trade but I’m passionate about teaching people how to negotiate and negotiating on people’s behalf. I started my own law firm about three years ago where I focused on serving the needs of entrepreneurs, startups and negotiating deals on their behalf’s and writing contracts for those purposes.

Like I said, my passion was negotiation so I wanted to find a way that I could really focus my passion just exclusively on negotiation while still building the law firm. That’s where the American Negotiation Institute came from. I started the podcast to really market it and see what kind of market existed for that kind of information and the response was kind of overwhelming.

I really enjoyed growing it and I’m a big time psychology nerd as I’ve told you offline. I really enjoy having the opportunity to teach these skills to people.

[0:04:12.0] MB: How would you define negotiation? Let’s start at the very basics. What is negotiation?

[0:04:17.1] KC: yeah, I prefer a very broad definition on negotiation. I think of a negotiation of any conversation you have with another person where somebody in that conversation wants something. When you think about it, using that broad perspective, you realize that the majority of the conversations we have are negotiations, we can’t go a day without negotiating unless you’re a monk or you know, a hermit or something like that because we’re constantly interacting with people.

Beautiful thing about this broad definition is that it helps you to recognize all of the opportunities we’re presented with day to day to negotiate and get more.

[0:04:58.5] MB: Why is it important that somebody who is listening that may not be buying companies or you know, negotiating deals, why is it important for them to master the art of negotiation?

[0:05:12.1] KC: The reason it’s important for them to master this art is because, whether or not you’re good at it, you’re still going to be doing it daily, that’s the first thing. I think a lot of times we have this myopic perspective on what a negotiation is or what the goals in negotiation should be.

I think of negotiation as having three pillars, you can use negotiation offensively, defensively and for the third pillar would be the purposes of building relationships. Offensive uses of negotiation, that’s what we typically think about, we think about getting deals and getting more of what we want. For offensive uses, think about it as you’re trying to maximize value for yourself.

And then, the defensive uses of negotiation come when you want to avoid something bad. This could be conflict resolution, that’s where I would put that portion of dispute resolution in there. I would also say, let’s say you’re a business owner and you have expenses.

Think about every expense that you have. You have rent, you have utilities, those type of things, you have contracts with independent contractors or freelancers, those are all opportunities you have to negotiate and save a little bit of money because there are two ways really that you can increase margins for your business, either you can make more money, that’s the offensive use of negotiation or you could use it defensively to save more money which has an impact on your bottom line.

And then in my opinion, the third reason and this is the most important reason to negotiate is to build relationships and oftentimes this is the part of negotiation that’s overlooked by the majority of people because when you’re having these conversations, you can actually get more what you want, avoid what you don’t want and have the person you're talking to like you more during the process if you do it the right way.

[0:06:57.3] MB: Let’s unpack these a little bit. I’d love to kind of dig into each of them. Tell me, let’s start with offense of negotiation. When is that the most applicable and how can people improve specifically around that skill set?
 
[0:07:10.6] KC: The first thing that people need to become comfortable with when they are using these — really, offensive and defensive uses is becoming comfortable with asking for what you want. The first step in any negotiation is the ask and unfortunately, that’s where the majority of people fail and they fail for a number of reasons.

The first reason is, like I mentioned before with the broad definition of negotiation, they fail to recognize the opportunity to negotiate, that is the first barrier that people need to face. Hopefully now that we have a good operational definition for negotiation that will largely be eliminated but first, you need to recognize these opportunities.

The second reason why people fail to ask for what they want is they don’t want to look greedy or needy. Let’s unpack that a little bit. When we ask for things, sometimes we feel as though the person is going to respond poorly because it reflects poorly on us that we want more. We don’t want to seem like a greedy person. 

In society, it’s always the people who are seen, who people think ask for too much are the people that are kind of ostracized. We have this societal pressure to not be seen as a greedy person. But then, on the needy side, that’s a little bit different because with that, it’s again, it’s a societal pressure but it’s the fact that we might feel as though the person that we’re talking to or the people around might assume the reason that we’re asking for more is because we don’t have anything and that couldn’t be further from the truth. 

I was talking to one of my friends who was a mortgage banker and so he says, it’s actually the people that are the most affluent that ask for the most perks and the most discount on these lease terms, these mortgage terms which is fascinating because they need it the least because they’re already very well off.

That’s probably one of the main reasons they got to where they are today financially because they were willing to ask for what they want. Really, when it comes to being more affective with offensive uses of negotiation, the first step is yes, recognize and then learn to ask. And then, once we get through those simple steps that are the biggest barriers and then we can start to think more strategically and get deeper into the negotiation theory.

[0:09:21.8] MB: I think those are both critical things that a lot of people miss, you nailed it, one is, people don’t even understand that they’re missing really obvious opportunities to negotiate and the second is that, they fail to ask for what you want, the whole phrase, ask not, have not right? I think there’s another one from hockey which is just generally — If you miss 100% of the shots you don’t take, right? 

How come the listeners or even us, how can we start to one, recognize opportunities and negotiate when they arise and then two, how can we overcome that kind of limiting belief of that fear that we’re going to seem needy or greedy if we kind of push the envelope and ask for more things?

[0:10:03.3] KC: I love this question because I have an answer but it’s going to seem very simple but stick with me. My background is in psychology and one of the ways that people can get over phobias is through a simple technique called flooding. Simple in definition but difficult in execution. With flooding, what you do is you hyper expose yourself to the stimuli that scares you.

When it comes to negotiation, what I do is I engage in what I call rejection therapy. This is something I still do to this day. In rejection therapy, I ask for things that I know I have no right to have and I do this regularly. Here’s an example. What’s really interesting is that sometimes it works. Yeah, I’m a lawyer and I work hard, I study and everything but I still like to play video games so I remember one time I was at Walmart and I wanted to buy a controller for my Xbox. I was like, this will be a good opportunity, low social ramifications for this ask, let’s go ahead and try it.

I tried to negotiate for a lower price on this Xbox controller at Walmart and surprisingly I got it, I got a couple of bucks off. Is it a big win? No. But it’s really awkward asking in those types of situations but I know that when I ask for what I want, engaging in this rejection therapy intentionally. When I come to those situations where I need to ask for something and it matters, I’m going  to be a little bit more hardened, I’m going to be ready for those situations because I’ve gotten through that awkwardness, it’s like okay, I ask for something once or twice a week, I engage in this regularly.

So then when the real ask comes, I’m ready. That fear doesn’t affect me, the beautiful thing about the rejection therapy is that we have a few outcomes and they all work well for you. First thing you ask for it, you get rejected, you realize that you didn’t die, you're still there. You say okay.

Asking and failing is not that bad, we want to try to eliminate that fear of failure. The second thing is, sometimes you ask and you get what you want and then you end up with a little bit of extra. That’s another good thing too. Really, the first and simplest step you can take is to practice by engaging in rejection therapy in situations where the stakes are low.

You’ll be ready to perform when the stakes are high.

[0:12:25.5] MB: That’s a great tactic and something that I’ve previously recommended kind of a similar exercise for listeners which is the — I forget exactly what it’s called. Basically, you go to a coffee shop and you order a cup of coffee and then you just ask for 10% off or you ask for a free cup of coffee which is kind of the same thing right?

You want to do something that feels really uncomfortable but actually extremely low stakes and what you realize is that you might fail or get rejected, even let’s say 70, 80% of the time when you do stuff like this but the 20% of the time when it works out, you actually end up with something that you essentially have no right to have right?

It’s something that you kind of, were able to just through gusto, get just by being ballsy enough to ask.

[0:13:10.0] KC: Exactly and think about it too, when people come up with prices, what goes into pricing? We think about the overhead, the cost of overhead, okay. That’s a fixed price and then when it comes to determining the margin to a certain extent, of course, there’s a lot of science that goes into it but to a certain extent, people just make it up you know?

There’s a little bit of fluff that’s built into every price and you’ll be surprised, once you start asking how much flexibility people have when it comes to these various things and I think of it like driving you know? How many times do we actually obey the speed limit, actually go 25 or 35, we understand there’s about five miles per hour of fluff built into that speed limit but that’s an actual law, that’s on the books.

But we often approach these prices for things and these terms within contracts and we assume, the price is written in stone, there’s no flexibility there but there is. For me, in my opinion, the best question you could ask in this situations is what flexibility do you have? I love this for several reasons, the first reason is, it’s an open ended question. I’m definitely going to get into that skill of asking questions later on in the conversation but it’s open ended.

Which means that they can’t just avoid it by saying yes or no. And then, the second thing about it is that if it assumes that there is flexibility and so they need to answer that question accordingly under that assumption. It kind of puts a little bit of subconscious pressure on them to admit that there is flexibility.

The last reason why I like that question is that it’s really nonthreatening. Nobody’s going to get too offended when they hear somebody say, well what flexibility do you have on that price? It seems as though you’re just opening up a conversation, not making a harsh demand.

We’ll get in to this later but beyond making the ask, it’s really important to know how to make the ask in a way that’s tactful and nonthreatening because whenever people perceive risk, it makes it harder for them to give you what you want.

[0:15:14.5] MB: It reminds me of a quote form Tim Ferris and I’m paraphrasing a little bit but it’s essentially the idea that reality is negotiable and the common sense rules of the real world are a fragile collection of socially reinforced illusions. Which you know, really, I think dovetails really well what exactly what you're describing. All of this, even laws in many cases are things that are kind of fuzzy and we can actually push the boundaries a little bit and extract things from them that may not be obvious initially.

[0:15:43.9] KC: Exactly.

[0:15:45.8] MB: Let’s take a little bit more, tell me about how can we make this asks in a way that’s nonthreatening?

[0:15:54.3] KC: That’s huge, one of the major things that we need to do is understand our audience too. One of the things that I always tell my audience is, before the podcast is that whenever I’m presented with an opportunity to negotiate, even if it’s a five, 10, 15 minute call. I’ll prep for about 30 minutes to 45 minutes beforehand because I want to make sure that I’m ready and so in that preparation.

I come up with a list of open ended questions because it’s really difficult to come up with a great question off the fly. When it comes to asking this questions in a way that’s nonthreatening and going back to knowing your audience, I try to put my audience, that person that I’m negotiating with through what I call the dating test and so the dating test answers the question, how much do I need to know about this person if hypothetically I wanted to date them.

That takes research to a whole new level and so that means I’m going to your LinkedIn, I’m going to your blog, I’m going to your social media, all of those things and trying to get as much of a profile of this person as possible.

From that, you can gleam a lot of information. You know, certain things that you should talk about, certain things you should avoid talking about, different ways to lead into the conversation, it can be powerful and so for instance, last week I have a client that’s a preschool, a large preschool and they were having trouble with one of their leases and so the person with whom I was going to negotiate, it turns out that this property manager was the founding member of a preschool for his church.

Knowing that, I started off the conversation, just kind of applauding him because it’s like, I realize that you’re the perfect property manager to talk to because you care about kids and I know that because you’re the founding member of this preschool. I started the conversation talking about his passion for children and then talking about his children and my children and I knew he had children because I found a random video that he posted, talking about his community service.

I started the conversation there and then went into what my client needs so establishing the foundation that he loves kids, my client loves kids, we’re doing this for the kids and so coming in to it with that firm foundation where we can all agree made everything that I ask for in that conversation seem a lot less threatening because it was couched in terms of we’re doing what’s best for the kids.

[0:18:25.7] MB: That’s a great example of how you can use framing to shape a conversation right? You kind of pause at that and it completely shifts the direction and the tone and even the subconscious elements of how that conversation flows.

[0:18:39.8] KC: Absolutely. Framing is something that is one of the most underutilized components of negotiation and a great book for that is, I will give two book recommendations, the first one is, Persuasion by Cialdini. It’s his most recent book, he’s the author of influence which was one of the most pivotal and instrumental books in persuasion theory over the past quarter century.

And also, Negotiating the Impossible by Deepak Malhotra. Those two books really get into framing. What framing is, it’s essentially setting the stage with a conversation. You want to frame this issues in a way that’s beneficial to you. Let’s go back to that same example with the preschool.

At the beginning, just based on the way that my client was communicating with him and his responses to my client, I could tell that this conversation, everything that we were talking about was framed in an antagonistic kind of way.

The interactions were framed as us versus them. As soon as I started that conversation, my first goal, my primary objective was to completely change the frame from something is combative to something that’s collaborative. We’re all here working for the same team, we want this preschool to do well because we care about the kids and now changing the frame in that way completely changed the dynamics of the conversation from a combative town to a collaborative tone.

Now we’re not working against each other, we’re working with each other to solve this problem together.

[0:20:10.7] MB: You also talked about open ended questions and why they’re so important. Tell me a little bit more, why open ended in particular?

[0:20:17.8] KC: Yes, open ended questions, this is without a doubt the most powerful negotiation tactic that we have and you’ll see. Asking open ended questions, that’s it? Yes. If I could go into a negotiation with one tool and one tool alone, it would be open ended questions.

Why is it so powerful and like I said before, it decreases the amount of threat the person is going to face and that’s one of the major mental and emotional barriers we need to get through. People want to feel as though they’re in control and this is what open ended questions can do.

First of all, it gives the person an opportunity to feel as though they’re in control. Even though it’s really you in control. Think of yourself almost like a puppet master. They’re doing the movement but you’re controlling the arms and the legs and then the second thing about open ended questions is that it creates an information asymmetry in your favor and so in negotiation, when it comes down to it, it’s an information game. 

You want to get as much information as you can relative to the amount of information they have about you in your situation because that gives you more power. When I’m negotiating, my goal is to have the breakdown of communication about 70/30 or 80/20 where I’m only speaking 20 to 30% of the time and the other person is speaking 70 to 30% of the time. 

When I do that, I know that I’m getting great information and I know that I’m actually the one controlling the direction of the conversation. Because one thing that I want your listeners to understand is that when you actually get into negotiation, it doesn’t take much to become better than the average person at negotiating.

Considering that and considering the psychological interest that your audience has, I would assume that they’re already more well versed in this than the average person. I wouldn’t want you controlling the conversation and dictating the conversation, not in a manipulative way, to take advantage of people but simply because you have the requisite skill set to push this conversation in a productive manner.

That’s why I feel comfortable taking control of these conversations and guiding people to the right answer. What you want to do with these questions and this is why it takes so much time beforehand to write out all of the questions that I want to ask is that you can actually lead somebody down a logical path where they allow themselves to convince themselves.

Because this is what you don’t want to happen, you don’t want somebody to concede to your point of view. Simply because they lost a war of attrition and you just wore them down. You might have gotten a yes but you probably didn’t get commitment and there’s a big difference between that.

If somebody says yes, that just means they might just want the conversation to end but if somebody commits to your solution or to an outcome, that means that they bought in and they’re actually going to see it through to the end. That’s really what you want to do, you want to create a situation where they feel as though they had some kind of autonomy when it came to the decision making process and so by asking these questions, you can lead them to the conclusion and at the end of the conversation, let’s say if there was like an ESPN breakdown.

They put a microphone in their face and they say “Sir, why did you come to this conclusion?” You want them to say something like “Well, I started to think about it a little bit differently and it seemed like this was the right answer.” That’s the way you want them to think about the conversation. 

You don’t want them to say, “Well, the reason I came to his conclusion is because Kwame outsmarted me and I really had no choice but to relent.” That’s not the way to do it, nobody’s pride will allow them to come to that conclusion you know? They want to feel as though they did it on their own and you can do that by asking open ended questions.

[0:24:01.3] MB: It’s such a great tactic and one that I use all the time in my own negotiations is you know, I practice the same strategy, I speak very little, it’s all about asking questions, understanding, kind of getting the other person to talk and provide me with as much information as possible.

As you said, one of the most powerful tactics that I’ve seen is not about convincing somebody by arguing with them. One of the best ways to convince people of something is to ask questions that get them to convince themselves of whatever you’re trying to show them.

[0:24:32.3] KC: Exactly. It’s so powerful and so subtle and that’s the key to persuasion. If you come up to somebody and say, I’m going to persuade you, that XYZ, automatically they’re going to put up barriers because people don’t want to feel like they’re being manipulated. You want to let them feel as comfortable as possible.

And then, I guess here’s a tip that your listeners can use when it comes to trying to master this technique because it’s tough, it really is, to kind of just sit there in silence and not jump in, it’s really tough especially when you feel like you have the right answer, but you need to be patient. 

That’s one of the things about persuasion that makes it so difficult, it’s not like these theories are very complex, the thing that makes persuasion difficult is that sometimes it doesn’t feel good doing it because it’s just like, I want to jump in and say something.

No, you have to sit down and be quiet and let it go. One thing that I do to help practice in this situations is when I’m networking with people, talking to friends and things like that, I would say to myself, see how little you can talk in this conversation, just practice that. Try to see how little you can talk in a conversation.

The beautiful thing is, people don’t notice it, people don’t notice like, “Kwame’s kind of not talking, why is that?” Because people like to hear the sound of their own voice and what I’ve noticed is as I’ve started to talk less in this conversations, people would start to applaud me more.

“Man, it was great talking to you Kwame, you’re such a great listener,” or, “You know, Kwame’s a really smart guy and I never said anything you know?” I didn’t say anything to you but the thing is, people typically think that they are incredibly smart and if you give them an opportunity to show how intelligent they are to you, then they would reflect that on you too.

They’ll be like, “You know, that was a really intelligent conversation. Kwame must be intelligent too.” It’s a really interesting psychological trick you can play but doing this, again, during this nonthreatening conversations, when the stakes are low. Once these negotiations come about, you're going to be better at keeping that balance of communication in your favor.

[0:26:44.3] MB: How do we get better and cultivate the skill of asking good questions?

[0:26:48.9] KC: You have to develop the characteristic of curiosity. We really genuinely need to have curiosity and not a kind of tactical curiosity just for the sake of getting what we want at this conversations, you need to be genuinely curios in the person, in the situation and the thing is too, something that’s really interesting about curiosity and becoming somebody who is very persuasive is that you need to be willing to be persuaded in order to be persuasive.

What does that mean? When you ask these questions, you’re going to be continuously getting more and more information. What might happen is you might find out that you're wrong, you might find out that you were misinformed before and when that happens, you have an opportunity to come to the right side because sometimes we engage in these arguments and we have these really strong feelings.

We come to these conclusions simply because we’re misinformed, there a number of times in arguments or discussions or negotiations where I said, I didn’t realize that. I’m going to come to your side now because you were right and what happens is that coming in to this conversations with a  genuine curiosity to learn the truth, not just for tactical purposes.

It creates good will in the conversation. And then, what’s going to happen is that typically, we’re negotiating multiple issues. If I show myself to be reasonable in an issue where I recognized I was wrong, they are going to reciprocate because they’re going to say, “You know, Kwame’s a reasonable person, I trust him more.” Asking questions and I mean people, the space to talk and educate you makes them feel better in the conversation but also creates trust.

When you have trust, people are willing to share more information and they are willing to consider the fact that you're not trying to persuade them or negotiate against them in a way that’s going to be detrimental or unfair. They’re going to trust you when you come up with a good point and they say, I didn’t think of it that way.

I’m willing to change too because you did it as well. Yeah, it’s tough though. It’s tough, because the thing is, in order to get better at asking these questions, we need to be more curios, yes. But the barrier that we’re going to face internally when it comes to having that genuine curiosity is our own defensive posture.

Because we feel like we’re right. We need to start to fight that self-serving bias that we have where we think they we’re right, we need to go in genuinely tabula rasa and go in there trying to gather as much information because the thing is, when we have this biases, sometimes we’ll get the information, the information will be delivered to us in the proper way. But because we’re so biased, we won’t be able to see it even though it was delivered properly. You have to go in there with a genuine spirit of curiosity with a genuine interest in learning.

[0:29:42.6] MB: It’s so vital to get rid of kind of combat against that, that defensive posture, that idea that you have to be right all the time and it’s all about you know, proving how smart and awesome and great you are.

I mean, there’s tons of stuff about that, the book Mindset is an amazing example of something that goes really deep and how to undermine that but I think I wanted to just understand to that point that it’s really important to be able to be curious, to be able to truly understand the other person in the negotiation. You have to let go of the need to be right and the need to show how awesome you are. 

[0:30:18.1] KC: Exactly and when it comes down to just establishing human connection and creating stronger relationships in general, you are going to get a lot farther when you try to seek first to be interested than to be interesting and that is one of the biggest barriers we have and that I think too the media models really poor communication techniques and the thing is because it sells, that’s what’s interesting. We think about all the shows about the reality TV shows where people are just constantly arguing with each other. 

Especially on the news where you have somebody on the right side of the screen, somebody on the left side of the screen and they just yell at each other and they are not willing to concede any points when that behavior is modelled to us over and over and over again. It has an effect on the way we talk to each other and so we really need to take the time to be interested in what other people have to say and where they are coming from in order to establish strong connections and inevitably or eventually be persuasive. 

[0:31:19.9] MB: So you talked about the time that you’ve spent preparing for a negotiation. Tell me about the importance of preparation?

[0:31:28.1] KC: Yeah, it’s everything and this is something I really need to walk my clients through sometimes because I am sure when they look at my invoice they’re like, “You spent an hour just thinking? What were you doing?” But that’s really what separates great negotiators from good negotiators because you need to take the time. These things don’t — at least let me say this, let me say it this way: I can’t always come up with a great question off the fly. 

And that’s why it’s important for me to write down an exhaustive list of the questions that I want to create. I created this free negotiation prep guide. So if you go to americannegotiationinstitute.com/prep, you can get this guide and it would walk you through step by step things that you should be considering and things that you should keep in mind before your negotiation so like I said, I would put the person through the dating test. 

I would create this list of open ended questions. I would create a list of questions that they possibly have for me and my responses for those questions but also I would create a list of things that I can’t say especially when I am practicing law. Not only as a negotiation consultant but when I am practicing law, some of these things need to remain privileged. So if somebody asks you a really direct question and you just stutter, it doesn’t look good especially when it is something compromising. 

And so that could be a serious tale that gives away too much information that even if you don’t answer it, they might gather too much information that puts you at a disadvantage. So I want to think about all of these situations beforehand so when I come into these conversations, I can feel confident and adjust accordingly to the ebbs and flows of the conversation. 

[0:33:12.5] MB: So you talked about preparation and asking open ended questions being some of the core components of effective negotiators. What are some other characteristics that great negotiators have?

[0:33:24.2] KC: The two other ones I would say are creativity and confidence and so with creativity you need to be willing to think outside the box and again, this is why it is so important to gather information and so when I’m going through the dating test and asking open ended questions to gather this information, I’m not focusing so heavily on specifically what the person is asking for and that’s really important. There’s a very big distinction between what somebody is asking for and why they’re asking for it. 

The perfect example comes from the classic book, Never Eat Alone — Sorry not Never Eat Alone, that’s not a great networking book but Getting to Yes by Roger Fisher and William Yuri and so in that book, they talk about the story of two children arguing over an orange and so the brother wants the orange and the sister wants the orange but there is only one left. They go to the mother and what does the mother say? We’ll cut the orange in half and so the brother peels the orange and eats the fruit. 

And the sister peels the orange and uses the rind and so that’s an example of if they would have taken the time to ask questions, they would have gotten all of what they wanted but since they focused only on what the other person wanted, they got half of what they could possibly gotten and so you always wanted to figure out the why behind the ask and you know I think we came full circle Matt because didn’t you share that story on my podcast when you were interviewed? I think you might have. 

[0:34:54.3] MB: It’s possible. I don’t know but I think it’s great and kind of classic negotiation example and obviously the brother wanted to eat the orange and the sister wanted it for the rind to bake a cake or something like that but it’s so true that if you don’t seek to understand why somebody has a certain position, why they want what they want, you’re missing out on the key components of the negotiation. 

[0:35:16.2] KC: Exactly and the thing is too and that’s where creativity comes from because you ask questions you gather information and then you can find ways to satisfy people’s needs without giving up the substance of what you want and that can only come through creativity. The basis of creativity is finding inexpensive ways to solve other people’s problems and so you want to give something to somebody that they find valuable that you don’t find as much value in. So the goal is to trade things up on equal value and that’s where creativity comes from. 

[0:35:52.2] MB: So within the context of negotiation, how can we cultivate the ability to be more creative? How can we improve our creativity?

[0:36:00.6] KC: Yeah, it’s tough and again I think we need to be willing to think outside the box and not be as defensive and one of the assumptions that people have that really is a huge barrier when it comes to becoming a better negotiator is the idea that negotiation is a zero sum game where my winning necessitates your loosing and vice versa. Great negotiators go out of their way to try and solve other people’s problems because when you do that, they’ll reciprocate and try to solve yours too. 

And so when it comes to creativity, your goal is to try to figure out — Well first of all, gather a really strong understanding of what they want and why they want it and then figure out ways that you can solve their problems too and ask them questions to that end as well. So if they’re focusing on a specific thing, let’s figure out a really clear example. Let’s say in a situation where somebody is getting sued for $10,000 and so somebody keeps asking for $10,000. 

It’s like, okay before we even get to the point that I don’t think you deserve $10,000 what is the circumstance that makes you want this specific number of $10,000? Why $10,000 and somebody might talk about how because of this accident they lost their job, etcetera, etcetera and then perhaps in your organization you think this person is a good decent person. You could say, “Well in the meantime I could give you a job here as a secretary” something to that effect. 

And that might solve one of their problems in a way that solves your problem. You might have a vacancy and then at the same time, it solves your problem of not wanting to pay out a full-time $10,000. You have to be willing to think outside the box and come up with non-traditional ways to solve these problems because sometimes we just focus so much especially in business, we focus so much on the money and we don’t think about the rationale behind the ask and we miss out on opportunities to solve problems in creative ways. 

[0:38:02.0] MB: We talked about how people can get tripped up at the beginning of a negotiation by either not realizing that this is an opportunity to negotiate or not asking for enough. What are some of the other mistakes that you see people make in a negotiation?

[0:38:16.3] KC: I think building off what I just said, one of the biggest mistakes is the belief that it is a zero-sum game and what often comes from that is an unnecessarily combative stance and so when you have that kind of stance, you are going to be seen more as an opposition not as somebody that could be the catalyst to solving people’s problems and when people start to see you as an issue, as a deal stopper, that is really bad. It’s really difficult to come back from that. 

And so, when you are in that position where you think it’s a zero-sum game, your attitude changes. As a result, their attitude changes and it becomes combative so there is going to be less creativity and less wiggle room that’s one thing and then the relationship is going to struggle too and remember, going back to the beginning of this conversation, you have to consider the three pillars of effective negotiation. When you think it’s a zero-sum game, pillar number three is in jeopardy because the relationship is going to have issues. 

Then typically, you try to blend pillars number one and two of offensive and defensive uses but sometimes you can’t when you have that really myopic focus on winning and so you are just going to be focused on maximizing your value and not considering the way that you can maximize other people’s value too. So that is one of the biggest barriers, just your approach, the way you frame the conversation as something combative when it doesn’t need to be. 

[0:39:42.0] MB: I’d love to dig in a little but on the third pillar as well. Tell me about how can we and I know we’ve gone over some of the building blocks of how to do this but how can negotiation be a tool kit or a tool set to build better relationships?

[0:39:55.5] KC: Yeah and this again like I said is one of my favorite parts of negotiation because it’s so key because we think so much about value in terms of money that we don’t realize that there is immense value in relationships. Sometimes I don’t get deals just because the numbers don’t add up but even though it seems as though both parties are walking away from the table with nothing there still has value because we created a strong relationship and that rapport can lead over to the next deal if I’m involved in a deal with this person again. 

And so in those conversations I think one of the keys to creating trust and improving the relationship is the willingness to be patient. Sometimes we go on to these conversations and we feel as though we need to get all of what we want all in one go and again, one of the biggest barriers to agreement and movement in negotiation is I wouldn’t say risk but I would say perceived risk and when people feel as though things are moving really fast, they are going to pump the breaks even if things are going well. 

Think about how sometimes people in relationships, the relationship might be going really well and the person says, “I think we’re just moving too fast” it’s like really? But things are going well. But we are just moving too fast. It seems risky, what are we moving quickly too? And so instead of trying to get things done in one or two conversations, recognize that it might take a few conversations over the course of a couple of weeks in order to build that requisite about trust to get things moving. 

So taking the time to build up that relationship before making an ask is going to be incredibly important. So always consider what you can do with the relationship in order to create value in the relationship by itself and again, going back to my preparation I consider where the relationship is currently, what barriers there are to a stronger relationship and how I can work to eliminate those barriers in order to create a strong working relationship with the person and that’s the goal. 

The term that we want to keep in mind here is a strong working relationship. We don’t need to be best of friends and hang out on the weekends but we need to have a relationship where that’s typified by trust and a relationship where the free flow of communication can exist and when those things are established then people are going to be a lot more willing to answer those great open ended questions that you’ve prepared for before the conversation. 

But we really need to focus on establishing that firm foundation of the relationship before we start making those big asks. 

[0:42:30.6] MB: On the topic of building relationships, I know one of the other core components of your practice that you spend a lot of time on is resolving disputes and mediating when things don’t work out between people. What are some of the core skills that help people resolve disputes?

[0:42:47.6] KC: Yeah and this is huge because I’ve seen a lot of good businesses fail because of bad relationships and so what I do is mediation between business partners. It’s like marriage counseling between you and your partner and so one of the things that I have seen in these relationships where there are issues is the dangerous assumptions that they have of one another. So here’s an example, when you are dealing with people and somebody wrongs you in some kind of way and now there’s a dispute or a conflict, people often conflate the behavior. 

With a negative outcome when it comes to the behavior with negative intent and so sometimes people can just do something with little regard to the outcome but they didn’t do it with malice. Maybe it was done with ignorance and maybe they just acted too quickly but the person who is on the receiving end who was impacted negatively by the situation can impute negative intent and that’s where problems come because we were able to separate problem behavior from the mentality. 

It’s a lot easier to address the behavior because really what it comes down to is the reason I am upset is because of the impact that somebody’s behavior had on me but the problem is sometimes when the aggrieved party addresses the issue, they approach the person almost like the prosecutor because in criminal law, you need to have motive. You need to have some kind of intent, you need to prove that the person did this on purpose. 

And so they go in and say, “You don’t respect me” blah-blah-blah and throwing these accusations that really dig deep into the person’s mindset when doing this and the person will be arguing, “No, I didn’t mean to do that” and now we’re having unproductive conversations about what the person was thinking when the behavior in question happened when instead, they would be much better served to just focus on the behavior and the outcome and what kind of effect it had on you. 

Because when you focus on those things, there’s really no argument. Did you engage in this behavior? Yes. Was this the outcome? Yes. Is this how you feel about it? Yes. Those things cannot be controverted. Now we can have a productive conversation on the topic but when we start going at it like a prosecutor trying to determine whether or not this person did this intentionally, it’s really unproductive. So the first thing that we need to focus on is just avoiding the idea of intent and just focusing on the behavior itself. 

[0:45:21.1] MB: It’s amazing how you can open up the channels for communication and understanding if you simply take a step back, pull your own ego and your own need to prove your point and really try to understand the other person. 

[0:45:36.1] KC: Absolutely and ego is big. Ego is one of the biggest barriers to resolving conflict and another thing that our ego prevents us from doing is acknowledging our own contribution to the issue and so you want to shift from blame to contribution. So what did your partner contribute to the situation and if you need to be honest and put your ego to the side and admit what you did to contribute to the situation. 

In most of these situations, there is something that you did that helped to create this atmosphere where that behavior is deemed to be acceptable by your partner and when you come into the conversation, acknowledging that you contributed in some way, they are going to feel a lot safer when it comes to admitting that they contributed in some way too but again, you don’t want to create this situation where it seems that now you are prosecuting their crimes. 

Because when you think about it especially in a situation where it’s a business partner relationship the foundation is the same. You both want the same goals so let’s approach this as a problem solving endeavor as a team and whenever those barriers are put down when it doesn’t seem like we’re going against each other, people are going to feel a lot more comfortable trying to work with you to address the problem than they are working against you to try to defend themselves.

[0:46:59.0] MB: So what is one piece of homework that you would give for listeners who want to go out and start to implement some of these ideas and improve their ability to become better negotiators? 

[0:47:08.5] KC: I’m going to stick with the same theme and focus on those questions like developing that sense of curiosity, asking great questions and then genuinely listening to those responses and one thing that I found that people struggle with is let’s say you do this, you execute it perfectly. You go in with the spirit of curiosity, you ask great questions and you listen. Sometimes, we ran into the barrier of not getting credit for listening when we listen. 

This was actually brought to my attention from one of my listeners in Australia. He said, “I did everything you told me to but the person, they didn’t acknowledge I was hearing them so what should we do?” and so that is where the power of summarizing comes into play and so there’s something called the empathy loop. That’s where you listen to what somebody says and you say, “Well correct me if I’m wrong but it sounds like you’re saying XYZ and in XYZ, you provide a brief summary of what they said, the major points of what they said and then you end it by saying, is that correct? Then you give the person the opportunity to confirm your understanding.

Either you got it or you didn’t. If they say yeah, you got it. That is them confirming their understanding that you are listening. You know, that’s one of the — kind of like the icing on the cake when it comes to asking great questions. When you ask great questions, you listen and then you prove it by summarizing and giving them the opportunity to correct you.

[0:48:35.6] MB: So for listeners who want to do more research, dig in and learn more about this, where can people find you online?

[0:48:42.8] KC: Yeah, if you can, if you’re a podcast listener which I guess obviously you are, you can check out The Podcast Negotiation for Entrepreneurs, you could also check out The free course for Business Partners Who Are at War and this is really a great course for anybody who is in the situation here you want to try and resolve conflicts.

If you go to americannegotiationinstitute.com/course, you can get this free five day course on how to resolve conflicts with your business partner or people on your team. And then, if you have any questions for me directly, shoot me a message on LinkedIn. Anybody who connects with me on LinkedIn gets a personal message from me, I actually respond.

This is something that is becoming more and more difficult to do as my audience grows but I’m going to stick to it and I’m going to get to everybody eventually. It might be a while but I will because I genuinely want to hear what people have to say and I don’t know if you have this problem Matt but as a psychology nerd and a negotiation nerd, I know I can get in to the weed sometimes with my content.

Hearing people’s concerns and questions really helps me to focus my content on things that are actionable and practical. Please, reach out to me, I really appreciate it when people touch base and tell me what they want to hear.

[0:49:53.8] MB: Well we will make sure to include all of that in the show notes so listeners can check that out but Kwame, thank you so much for being on the show, this is a fascinating conversation, I know I learned a number of negotiation strategies and that’s something that I do all the time.

This was great for me but just thank you very much, it’s been a great episode.

[0:50:10.7] KC: My pleasure, and as a listener, it is an honor to be on this show so thanks Matt.

[0:50:16.3] MB: Thank you so much for listening to the science of success. Listeners like you are why we do this podcast. The emails and stories we receive from listeners around the globe bring us joy and fuel our mission to unleash human potential. I would love to hear from you, shoot me an email, send me your thoughts, kind words, comments, ideas, suggestions, your story, what the podcast means to you. Whatever it might be. I read and respond to every single email that I get from listeners. My email address is matt@scienceofsuccess.co. 

Shoot me an email, I would love to hear from you. The greatest compliment you can give us is a referral to a friend either live or online. If you’ve enjoyed this episode, please, leave us an awesome review and subscribe on iTunes. That helps more and more people discover the science of success. Lastly, as a thank you to you for being awesome listeners, I’m giving away $100 Amazon gift card. All you have to do to be entered to win is to text the word “smarter” to the number 44222. Thanks again and we’ll see you on the next episode of the science of success.


June 01, 2017 /Lace Gilger
Influence & Communication
Carol Dweck(2)-01.jpg

Research Reveals How You Can Create The Mindset of a Champion with Dr. Carol Dweck

May 25, 2017 by Lace Gilger in Best Of, Emotional Intelligence, High Performance

This episode is all about MINDSET. What is a mindset? What is the fixed mindset and how does it shape the way we act in the world, what is the growth mindset and how can it transform the way we live our lives? We look at research data from over 168,000 students, examine the mindset of champions, the dangers of blame and excuses, and much more with Dr. Carol Dweck.

Dr. Carol Dweck is a Professor of Psychology at Stanford University and a member of the American Academy of Arts and Sciences. She is the author of the best-selling book Mindset: The New Psychology of Success - which is one of the single most important books in shaping my life. Her work has been featured in several publications including The New York Times, Washington Post, The Today Show, 20/20 and many more.

  • What is a mindset?

  • What is the fixed mindset?

  • We go deep into the “fixed mindset” and how they view challenges and the world

  • What is effort and how does the fixed mindset perceive it?

  • Is effort necessary to be successful or is it a sign that you’re not naturally talented?

  • If you have a fixed mindset, how do you think about criticism?

  • Do you often “need to be right?” - and how could that need be impacting your life?

  • We examine in detail what the “growth mindset” is and what underpins its core perception of reality

  • Setbacks are welcome and setbacks are inevitable

  • This fundamental conclusion is backed by 35+ years of psychological research, hundreds of studies, and more

  • A study of over 168,000 students (the entire 10th grade population of Chile) demonstrating all of these findings

  • Research data from everything from dating life to conflict in the middle east bears out the lessons of fixed vs growth mindset

  • What is the most effective way to recover from devastating rejections?

  • Is it possible to change your mindset?

  • How to transform your mindset and specific steps you can take to move towards a growth mindset

  • How to find the things that trigger your fixed mindset reactions

  • Discover and name your “fixed mindset persona”

  • Success as improvement vs success as superiority

  • Self handicapping and the concept that effort robs you of your excuses

  • Repairing your self esteem vs repairing your failure

  • It’s impossible to learn from a mistake if you deny making it in the first place

  • The grave danger of placing blame, making excuses, and denying failure in order to protect your self esteem

  • The mindset of a champion and how champions rise to the occasion

  • Viewing people as judges vs viewing people as allies

  • How do we reconcile the lessons of mindset with the idea that you should focus on your strengths?

  • What are the most common triggers of the fixed mindset?

    • Taking on a challenge, out of your comfort zone

    • Struggling, not making progress

    • Setback, criticism, failure

  • Strength and weakness are much more dynamic than we understand or give them credit for

  • Don think your strengths will be strengths forever if you don't work on them and grow them

  • The dangers of the self esteem movement and how it actually cultivates the fixed mindset

  • And much more!

Thank you so much for listening!

Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions on how to do that).

SHOW NOTES, LINKS, & RESEARCH

  • [Article] Growth Mindset Workshop – Carol Dweck and Susan Mackie

  • [Book] Mindset: The New Psychology of Success by Carol S. Dweck

  • [Book Site] Mindset

  • [TEDTalk] The power of believing that you can improve by Carol Dweck

EPISODE TRANSCRIPT


[00:00:06.4] ANNOUNCER: Welcome to The Science of Success with your host, Matt Bodnar.

[00:00:12.4] MB: Welcome to The Science of Success. I’m your host, Matt Bodnar. I’m an entrepreneur and investor in Nashville, Tennessee and I’m obsessed with the mindset of success and the psychology of performance. I’ve read hundreds of books, conducted countless hours of research and study and I am going to take you on a journey into the human mind in what makes peak performers tick with the focus on always having our discussion rooted in psychological research and scientific fact, not opinion.

This is a very special episode of the science of success. To celebrate as we land our one millionth download, can you guys believe that? One million downloads. For all the listeners that had been here since day one and for all of you who are just discovering the show. We’re going to bring you an incredible special guest today, the author of one of my favorite books of all time. 

This episode is all about mindset, what is a mindset? What is the fixed mindset and how does it shape the way we act in the world? What is the growth mindset and how can it transform the way that we live our lives? We look at research did from over 168,000 students, examine the mindset of champions, the danger of blame and excuses and much more with Dr. Carol Dweck.

The science of success continues to grow with more with more than 1,000,000 downloads. Listeners in over 100 countries, hitting number one new noteworthy and more. I get listener comments and emails all the time asking me, Matt, how do you organize and remember all this incredible information? A lot of our listeners are curious about how I keep track of all the incredible knowledge you get from reading hundreds of books, conducting amazing interviews, listening to podcast and more.

Because of that, we created an epic resource just for you. A detailed guide called How to Organize and Remember Everything. You can get it completely free by texting the word ‘smarter’ to the number 44222. Again, It’s a guide we created called How to Organize and Remember Everything. All you have to do to get it is to text the word “smarter” to the number 44222 or go to scienceofsuccess.co and put in your email.

In our previous episode, we went deep on sound. We discussed how sound changes your body and affects your heart rate. Breathing pattern and brain waves as well as your hormone secretions. The secret to cultivating soundscapes that make us happier and more productive. The incredible power of listening and how it can change your reality. How like sound waves, we’re all vibrating from the smallest physical level to the macro level and much more with Julian Treasure. If you want to discover some simple sound hacks to be happier and more productive, listen to that episode.

Lastly, if you want to get all this incredible information, links, transcripts, everything we talk about on this episode and much more, be sure to check out our show notes. Just go to scienceofsuccess.co and hit the show notes button at the top. 

[0:03:12.9] MB: Today, we have a truly amazing guest on the show. Dr. Carol Dweck. Carol is a professor of psychology at Stanford University and a member of the American Academy of Arts and Sciences. She’s the author of the bestselling book, Mindset: The New Psychology of Success which is one of the single most important books in shaping my life. 

Her work has been featured in several publications including the New York Times, Washington Post, The Today Show, 2020 and much more. Carol, welcome to the Science of Success.

[0:03:40.6] CD: Thanks Matt, it’s great to be here.

[0:03:42.4] MB: Well we’re honored to have you on the show. For listeners who may not be familiar with you and your background, tell us a little bit about yourself?

[0:03:50.2] CD: Well, I’m kind of an egghead, I’m a professor but I also have broad interest in the world, I’ve always since childhood wanted to figure out how people think, how they work, how to make them more better.

[0:04:07.0] MB: You obviously wrote the book mindset which as I said at the top is probably one of the top two or three most impactful books that I’ve ever read in my entire life. I recommend it to people all the time. For listeners who may not know, I really want to dig in to the fixed mindset, the growth mindset and some of the key learnings from the book.

Just to begin, when you say mindset, what is a mindset?

[0:04:28.5] CD: Well, when I say mindset in the sense that it’s used in my book, I mean, people’s beliefs about their most basic abilities and talents. When people are in a fixed mindset, they believe their basic abilities, talents, personal attributes, personalities. That these are fixed traits, you have a certain amount, you have a certain type and that’s it.

But, when people are in more of a growth mindset, they believe that yeah, people differ but everyone can develop their talents, abilities and personal qualities. Again, it doesn’t mean everyone’s the same or everyone will go to the same place ultimately.

But it means, everyone has the potential to develop. And boy, when you look into things, all the people you think are natural super stars, underwent a long period of development, often with tremendous setbacks. It’s the sense that you can develop that propels you forward. Not just some natural talent or personality that you were born with.

[0:05:48.0] MB: Let’s start with the fixed mindset. Tell me a little bit more about the fixed mindset? How does someone with a fixed mindset think and how do they approach things like obstacles and challenges?

[0:05:59.6] CD: First, to make totally clear, we all are in the different mindsets at different times and I can talk about that later. We all have triggers that can put us right into a fixed mindset no matter who we are. That said, some people are more often in a fixed mindset and some people are more often in a growth mindset.

When you’re in a fixed mindset, you think, for example. My intelligence is just fixed, I have a certain amount, I can’t do anything about it, I really value being intelligent. The goal of my life becomes to look smart at all cost and all situations and never look dumb.

When you’re in that fixed mindset, a voice in your head says, maybe you shouldn’t do this, maybe you’ll mess up here. Hey, do this, people will think you’re really brilliant. When someone else is looking really smart, you feel threatened by that, when you're working on something hard and maybe struggling a little, you get really anxious, you think, maybe I’m not as good at this as I hoped I was, as I want to be.

When you hit a setback, that’s a calamity, that’s a real condemnation of your natural talent. If you are so talented, would you have had that failure? Would you have plunged into this mistake like that? Will everyone know it? Will you be unmasked, will you be found out finally?

The fixed mindset system is kind of this fear based system, kind of fear alternating with arrogance because if you’re going around thinking it’s fixed and you have this arrogance you feel, I’m better than other people who have less of it but if you’re struggling or having setbacks, then you’re feeling really kind of insecure.

But, what we found in our research whether you’re in the arrogant phase or the un arrogant phase, you’re not primarily a learner. You're not looking always to grow your skills to create teams that will help you develop and so forth. You're primarily about showing you’re smart.

[0:08:41.0] MB: How does the fixed mindset think about effort?

[0:08:44.7] CD: In a fixed mindset, there is a general tendency to think, if you’re really smart, you shouldn’t need a lot of effort, you shouldn’t need as much effort as other people and if you need a lot of effort, as much effort as other people, it might call your ability into question.

I think this is why so many promising people never fulfill their potential, they were going along, they were the smart one, they were the genius, they coasted along. They didn’t have to work as hard as other people because they did have the talent and the knowhow.

But, at some point, other people seem to catch up, there were competitors and at that point, the person in the fixed mindset has a choice. Should I roll up my sleeves and work hard too? Should I try new strategy, should I get a mentor, should I use resources to help me develop my abilities?

Or, should I retire while I was the smart one or should I go do something new? Often you’ll hear people say that I got bored with that, I didn’t like that anymore. That could be true but often it’s the case, they felt threatened, they didn’t feel like a natural talent anymore. They drifted somewhere else, I get a lot of letters from people saying, they just kept drifting from one thing to another, they went as far as their natural talent took them and then they jumped to something else.

They never really understood what the cause of that was. When they learned about the mindsets, they realized that if you’re in a fixed mindset, trying to feel smart all the time and you suddenly don’t, you go somewhere else, it’s not fun anymore.

[0:10:47.2] MB: How does someone with a fixed mindset think about criticism?

[0:10:52.1] CD: They don’t like it. When you’re in a growth mindset, you seek criticism, you ask for feedback, you work with people around what you need to improve because you believe, that’s how your talent will develop. By the way, it’s also smart strategy because when you get people to mentor you, they’re invested in you but in a fixed mindset. Criticism is humiliating, it’s and indictment of your natural ability.

You don’t really want to hear the criticism, you’re already putting your fingers in your ear, you’re already trying to discount it, trying to think or even explain out loud why the criticism isn’t appropriate. Even in relationships, if you have a fixed mindset about yourself as a person. In relationships, a partner may be trying to give you really helpful feedback about what they need or what upsets them or what isn’t working.

If you’re in a fixed mindset, you really take that as a slam, as someone pointing out a deficiency. In a fixed mindset, you need to be right, what you did was right. I talk in my book mindset about my fixed mindset legacy where I needed to be right and my husband and I had to invent this third person we called Maurice.

When something went wrong and when I was trying to blame him or he was trying to blame me, we said, let’s blame Maurice and then look at the problem, it’s his fault, let’s look at the problem, let’s discuss it like let’s get on with it.

In a fixed mindset, it’s kind of that blame game which is really destructive. In the example I gave your partner is just trying to give you feedback. Listen to it as helpful feedback because you want your partner to listen to your feedback, your needs, just take it as something that will grow the relationship, bring you closer, try to understand what that criticism is, whether it’s your boss, your partner or your family.

The more you listen to it in an open way and learn from it, the better those relationships will be.

[0:13:33.8] MB: The fixed mindset, it sounds like a pretty scary place and I know personally because I used to spend a lot of time there that it can be. Let’s change gears and tell me a little bit more about the growth mindset?

[0:13:45.9] CD: The growth mindset as I mentioned is a place where you believe your abilities can be developed. Again, it doesn’t mean you saying you’re Michael Jordan or Mia Ham or Yoyo Mah but you understand that abilities can be developed through hard work, learning good strategies, pushing out of your comfort zone as often as possible.

Just keep pushing that limit and getting lots of great input and mentoring from others. It’s a place where if you’re not pushing out of your comfort zone, something’s wrong. If you’re just feeling smart but not feeling you’re getting smarter, something’s wrong. When you get feedback rather than being threatened, you try to learn from it.

If you see someone who is really better than you at something you pride yourself on, instead of thinking, maybe they’re the ones with the talent, you think, I wonder how they got there? I wonder what they can teach me? I wonder how I can get as far as they got or maybe even further. The focus is, not on looking and feeling smart all the time or being perfect or beating out the competition for smartness all the time.

But, it’s about becoming smarter, growing, learning. Again, pushing out of your comfort zone, using mistakes and setbacks as opportunities to learn. It was a long time before I could really get in to the idea that setbacks were welcomed, setbacks were inevitable because it’s so different from a fixed mindset place.

I come out of a fixed mindset legacy, my sixth grade teacher as I explained in my book seated us around the room in IQ hoarder and wow, everything, it was already the highest IQ class in the school but for her, every point counted and not just academic things, she wouldn’t trust someone with a little bit lower IQ to carry the flag in the assembly or even erase and wash the blackboard.

We just got so inculcated that your IQ said everything about you and yet over time through my work, I started taking on more and more risks and challenges. When I wrote Mindset, it wasn’t common for academics to stretch into that, those areas to really put yourself out there, reveal yourself personally, talk to your reader as you talk to a friend.

In that growth mindset, you keep seeking experiences that will take you to some unknown and enhanced place and you can’t even imagine what that place will be until you stretch yourself and inevitably, people say that they’ve gone further than they ever imagined. Just by pushing out of their comfort zone all the time and by the way, collaborating with others, we have research in fortune 500 company showing that in a growth mindset setting, people collaborate, learn from each other, get smarter together.

In a fixed mindset setting, they compete with each other, hide information, cut corners, keep secrets from each other so that they can be the lone super star. You can readily see how people in that growth mindset setting get much further, innovate more, create more, rise in the company more readily.

[0:18:17.3] MB: You touched on some of the research that you’ve done and I think it’s really important for the listeners to understand how data backed and sort of research validated these findings are. Would you talk a little bit about some of the work that you’ve done on some of the research you’ve conducted?

[0:18:31.5] CD: Yes, exactly. I’m telling you the bottom line about the research but we’ve been doing research on the fixed and growth mindset for about 35 years. We have actually, and others have hundreds of studies with people of all ages.

For example, in some of the studies, we might measure people’s mindsets about their intelligence, ask them to answer questions like this, agree or disagree. Your intelligence, something very basic about you that you can’t really change, fixed or everyone, no matter who they are can become substantially more intelligent growth.

Then we look at say in students, we look at their achievement over time and we have often found that students endorsing that growth mindset, achieve more in terms of grades or test scores or going on to college or graduating from college.

Achieve more over time. Recently we did a study with all the 10th graders and she lay 168,000 students. Those who held more of a growth mindset, achieved substantially more at every level of family income.

We also have a number of studies where we teach people a growth mindset, more recently through online courses that we’ve developed for the research and again, we find that people who learn this growth mindset have a greater desire for challenge and they often go on to do better in school. We have that researched, lots of it, we have research on relationships, showing and so do other people, showing that people and more of a growth mindset are looking for not just personal growth and relationship but partner’s growth and growth of the relationship itself.

They are more open to feedback, they are more open to solving problems in more of a fixed mindset. The people are more interested in not approaching problems, not finding there’s anything wrong with them and if things start going wrong in the relationship, they start thinking, maybe this wasn’t meant to be, maybe this isn’t the right relationship rather than how can we talk about this and repair it and go forward in a stronger way.

We have a program of research on conflict in the Middle East where we’ve shown and are continuing to show that when either Israelis or Palestinians have more of a growth mindset that groups, the idea that groups have the potential to grow and change, they have a somewhat more positive attitude toward each other and more willing to even contemplate compromises for the sake of peace.

It is kind of really quite broad, some of my colleagues have shown that when people are in a growth mindset, they’re better able to handle stress, they see more things as challenges rather than stresses and they function better in situations that may be full of conflict. Those are a few lines of research that we engaged in. 

Let me tell you one more in honor of Valentine ’s Day. One study I did with graduate student Lauren Howe, it actually came out last Valentine ’s Day. It showed having people recover from painful rejections. What we found was that people who live more of a growth mindset, a belief that they as a person could develop over time told us about rejections they had had and in one of the studies and boy, everyone said, rejection was super painful, you know, there’s someone who loved you and who knew you really well and they don’t want to be with you anymore.

How could that not hurt? But, looking back, people in a growth mindset said, you know? I really learned a lot from that, it was painful but I learned to be more open or I learned that that wasn’t a good match, I really need someone who is more this way and they felt it steered them on the road to finding a better match in the future.

People with more of a fixed mindset about who they are felt differently. Many of them, five years later still felt diminished, reduced by what happened, they felt that the rejection told them who they truly were, not the great person they thought they were but someone less than that and they’re still grappling with that feeling of being inadequate, they’re taking it into their new relationships.

They’re not being as open or vulnerable in their new relationships, thereby perhaps making the rejection more possible in the future but also limiting their new relationships because the shadow of the old relationship still haunts them.

Makes them feel bad, makes them feel fearful. It’s not that those with the fixed or growth mindsets started out being different people, but their mindsets made them react to this rejections in really different ways and they carried on, they carried this legacy forward in really different ways too.

[0:25:24.5] MB: Can we change our mindsets? Because I know when I’ve shared this concept with people, especially those who were sort of Mired in a fixed mindset, that’s one of the first questions that I often hear.

[0:25:34.3] CD: Yes we can. It’s not an easy process, it’s a long process. Well some people say hey, I had this insight, I get it and they can run with it. For many of us, we have fixed mindset legacy and that’s kind of our default but my colleague in Australia, Susan Mackey, developed this idea that I’ll tell you in a moment and she’s used it with business executives, teachers, students.

First is the idea of identifying your fixed mindset persona. It’s that person that lives inside of you and says to you, I’m warning you, don’t go there, you can make mistakes. This is much too hard for you, you’re messing up, I warned you. Look at that person over there, that’s the true genius. This person living inside of you, this fixed mindset persona, not trying to harm you, not trying to undermine you, trying to keep you safe but at the same time, we know a fixed mindset keeps us safe but keeps us stagnating or arrogant or undermined.

It keeps us in places that don’t allow us to grow optimally. The next thing you do is you try to understand the situations that trigger your fixed mindset. Could be different for different people. For some people, it’s being out of their comfort zone, for others it’s when they’re criticized, for others, it’s when they’re in a group and other people seem to be more knowledgeable than they are.

When is it that this person shows up? I saw Susan Mackey working with a business executive, he said, my fixed mindset persona is Dwayne and Dwayne shows up when we have a deadline looming, I’m not sure we can make it, he criticizes the whole team, he often takes the work back from them and does it himself.

At the end, he hates them, they hate him, everything even if he makes the deadline, everyone’s miserable and he and his team started talking about how it affects them all when Dwayne shows up and how they could going forward recognize Dwayne showing up and deal with him you know?

That brings us to the next step. Name your fixed mindset persona. Name it. Could be Dwayne, it could be your critical other aunt or uncle, it could be a teacher you once had, it could be a character from a book or a movie but you know, when people just give it some thought, someone typically comes to mind pretty quickly, a name comes to mind.

Okay, now, you’re going to work with that named fixed mindset persona. Again, don’t try to shove it back into its box, don’t ignore it, don’t insult it, don’t send it away, welcome it. Say Dwayne, thank you for your input, I hear you, maybe you’re right, maybe this is a risky venture but you know, I use people as a sounding board, people are on board, it’s exciting.

I’m going to learn a lot. I wonder if you can jump on board too, if you can join me going forward, then you know, you engage in the thing, it doesn’t work out as planned, Dwayne comes back triumphant. Okay Dwayne, I hear you, again, I know you’re trying to protect me but let’s see what we can learn from this setbacks and let’s move on together.

Can I count on you to collaborate? It’s a kind of make friends with that fixed mindset persona, bring it on board with your growth mindset goals, little by little, it doesn’t happen overnight. But whenever you feel anxious or threatened, it often means Dwayne is there. Listen to your Dwayne.

Make friends, bring Dwayne onboard with your growth mindset goals, little by little. We haven’t done research on this yet but almost everyone who has tried it has really been pleased by the process.

[0:30:34.0] MB: There’s a few different ideas from the book that I really want to hear your thoughts on, one of them is the distinction between success as improvement versus success as superiority?

[0:30:48.2] CD: Yes, in a fixed mindset, every success can be seen as a sign that you’re a superior being. That you’re better than others, the worst thing would be to be ordinary right? Ordinary like this other people who struggle and maybe you think of them as mediocre.

Each success says, no, you are someone special, you are better than other people and you can feel good about that. Every day you can go home and review all the successes you had socially, personally, in your work and feel like yes, I’m worthy, not just worthy but worthier than other people.

But in more of a growth mindset, hey, it’s nice to succeed, no one’s saying it isn’t, it’s nice when people like you in a firm, it’s nice when things work out, of course you want that but even more so, the fact that you have grown, that your relationship has reached another level, that you’ve turned a setback into a triumph, that you’ve grown from. 

That you’ve understood something, you’ve worked hard on something and have understood something, that you didn’t understand before. Also, getting pleasure in other people’s growth. A success is when you’ve mentored someone or helped them and they’ve grown and they’ve succeeded. It’s got this moving forward impetus rather than just sitting there and basking in your greatness.

[0:32:51.8] MB: Another concept that I found fascinating and this was something that really resonated with me when I first uncovered it is the idea that effort robs you of your excuses.

[0:33:01.5] CD: Yes. There is a phenomenon in psychology called self-handicapping. What it means is you really handicap yourself, you go to a party the night before, big presentation, you don’t prepare till the last minute and you do that, you're handicapping yourself, you’re actually making failure more likely.

But, if you don’t do well, you have an excuse, you went to a party, you left till the last minute and if you do well anyway, wow, that really means you're a talented person. Going all out, putting all your effort into something robs you of the possibility of having an excuse for why it didn’t work out.

In a fixed mindset, this makes perfect sense that it makes sense that you would jeopardize your success in order to have an excuse but in a growth mindset, that’s insane. Why would you do anything that works against your improving and succeeding? 

Because in a growth mindset, you know, hey, this is just the first iteration and even though its’s important, I’ll learn from whatever happens and as a team, as a relationship will be better off going forward. This foundation Silicon Valley that gives the failure of the year award. It’s for a team that went all out, did everything they should and could.

The project didn’t work out and then, they learned so many valuable lessons from what happened from that failure that the organization is in a much better place, the organization as a whole is in a much better place going forward to make projects succeed in the future.

[0:35:08.0] MB: One of the most impactful ideas from the book for me was the distinction between repairing your failure versus repairing your self-esteem and how it’s impossible to learn from a mistake, if you deny that you made one to begin with?

[0:35:23.7] CD: yes. In a fixed mindset, the goal is to, after a setback is to repair your self-esteem. We have a study where we give people a really hard task, they don’t do well, people in a fixed mindset choose to look at the performance of people who did a lot worse than they did, they’re not going to learn from it but boy they’re going to feel better than someone.

People in a growth mindset look at the performance of people who did a lot better than they did so they can learn and do better the next time. If you’re looking to repair your self-esteem, maybe you’re looking for people who did worse, maybe you're looking to place the blame, maybe you're looking to deny the failure, in any of those cases, you’re not going to be better off going forward.

Neuroscience research shows that when people are in a fixed mindset, the part of their brain that processes errors is hardly active. They are just turning away from that error as quickly as possible.

As a result, they’re not correcting the error at the next opportunity as much as people in a growth mindset. In a growth mindset, that area of the brain is on fire, it’s just super active, they’re looking at the error, they’re processing it, they’re learning from it and they’re correcting it.

Again, a setback in a fixed mindset is a terrible thing and of course you want to lay the blame or feel better about yourself because it brings you down, it means you're a lesser person but if you can get your fixed mindset persona to collaborate with you, you can say, all right, this happened. What can we learn from this?

How can we shore up this skill? How can we improve in ways we need to improve and go forward more successfully?

[0:37:43.0] MB: To me, that was really one of the most water shed things that I took away from the book was this simple concept that because you're trying to protect your ego and protect your self-image, if you don’t believe that you made a mistake and you’ve externalized that with blame or excuses or whatever else it might be.

It’s impossible for you to learn from that because by definition, you don’t think that you did anything wrong. Without a focus on that, you're never able to improve and it’s such a powerful concept. Another concept in the book that I thought was really interesting was the idea of the mindset of champions and how champions rise to the occasion. Could you talk about that?

[0:38:23.8] CD: Yes. There’s this example I give in the book of Billy Jean King, the championship tennis player playing against Margaret Court, another historic figure in the world of tennis. Billy Jean King was trouncing Margaret Court in a match, in a set rather and before she knew it, she had lost.

She, Billy Jean King had lost. Same thing happened again, she was trancing her and she looked around and she had lost and she realized, that’s what a champion is. There are days you're not at your best, you didn’t bring you’re a game, your focus isn’t there, your strokes are a little off and somehow, you find it within you to prevail.

Michael Jordan once played a championship game with a high fever and he dug down, he found it within himself an athlete, great athlete after great athlete, somehow they just didn’t — they weren’t in perfect shape that day but they found it, they found it in themselves, that energy, that focus, that will, that brought them to a victory.

By the way, we have a program of research on willpower and the people who do best are the people who say, “Okay, it’s in there somewhere, it’s large, it’s replenishable and I can find more willpower, more energy when I need it.”

[0:40:25.8] MB: Another cons have you talked about in the book that I thought was fascinating is the distinction between viewing people as judges versus viewing people as allies.

[0:40:34.5] CD: Yes. When you’re in a fixed mindset, you always have an audience. An audience that has the potential to judge you. Your boss is a judge, your partner is a judge, your friends can be judges. You’re always having to perform and prove yourself so the judges can give you back the validation that you need.

But in a growth mindset, you are surrounded by people you can collaborate with, you can learn from, who can give you constructive feedback, who are resources and for whom you are a resource. It’s a really different world, it’s a world of greater trust, it’s the idea that not all people, that your people but the people are there to help you develop, that people are in your corner rooting for you or at least you can find mentors and certainly your partner is rooting for you.

And that they are not judges. They are collaborators in your development. You can also teach them to be more that way, tell them what kind of feedback you need, tell them what kind of support you need. Now, I’m not denying that there are people judging or that there are situations in which you are judged but I’m saying, as a general view of the world, find those people who are committed to your development or can be resources for your development.

[0:42:28.3] MB: How do we reconcile the lessons of mindset with the idea or the advice of focusing on your strengths?

[0:42:37.1] CD: That’s a great question. Now, you get a lot of advice focused on your strengths and I’m not saying don’t focus on your strengths but I’m saying, strengths and weaknesses are really dynamic. Weaknesses, you could have weaknesses because you never built up those muscles, you never trained in those areas.

You can have a weakness that’s a weakness in one setting and a strength in another setting. So, nothing wrong with finding out what your current strengths are and your current weaknesses are but one thing I found by studying great leaders, CEO’s and so forth is that they built up their abilities in areas of weakness that would have held them back.

A lot of people tell me they thought something was a weakness but when they worked on it, when they got the proper input and the mentorship, they were really great at that. I have in my book some drawings, some before and after self-portraits of people who couldn’t draw to save their lives, a weakness but they took Betty Edwards drawing on the right side of the brain seminar and I think it was four days later, they were drawing these amazing self-portraits, you will not believe the before the seminar and after the seminar self-portraits.

You would say, these were talented people. That shift was amazing because they got the proper training and what it says is that you can’t predict from the before when you don’t have training to the after when you do have training. Again, yeah, capitalize on strengths, why not, of course. But don’t think your strengths are going to be strengths forever if you’re not working on them and growing them and don’t rule out weaknesses as future areas of strength, in the right circumstances with the right training.

[0:45:00.0] MB: Tell me a little bit about the power of words and what happens when for example, we tell a child that they’re smart?

[0:45:06.6] CD: That’s so interesting, we undertook this research at the height of the self-esteem movement, when everyone told tell each other, tell kids, tell your employees, tell everyone how brilliant they are at every opportunity and what we have found in this research is telling kids they’re smart, puts them into more of a fixed mindset. You’ve done something and someone says, oh my God, you’re brilliant at this.

Suddenly you think, everything I do has to be brilliant. Then if you have an opportunity to take on something challenging that you might fail at, in the presence of that person or even in the presence of your own judgement. 

You think well, maybe not. Maybe I want to do something that keeps showing how smart I am. However, when you give feedback to people that focuses on that process, the process they engaged in, their hard work, they’re taking on challenges, they’re trying different strategies, their good use of resources, they’re being a great team member. If you focus on that process they engaged in to do well or have that good performance, they become more willing to go out of their comfort zone.

They become less thrown by setbacks because they feel like right, the process is what’s valued here. I can duplicate that process, I can engage in that process, I’m not under threat, I’m not under judgment. Now, of course, in a business or in school, you have to perform, ultimately but research has shown that when the more you engage effectively in that process of learning, the better you're going to do in the long run.

[0:47:03.3] MB: What’s one piece of homework that you would give to somebody listening to this episode in terms of kind of a simple first step that they could do to implement some of the things we’ve talked about?

[0:47:13.7] CD: Yes, I would say, the very first step is to find your fixed mindset triggers. You know, we used to talk about it as if they were fixed mindset people and growth mindset people, no. We all have fixed mindset triggers. Find those triggers. When do you start hearing that voice, when do you start feeling that anxiety or I don’t really want to do this, that kind of fake boredom or distaste.

Find those triggers. Start keying in to how you feel when that’s triggered, what you’re thinking, how you behave, how you affect others around you. First step, find those triggers. Second step, give them a name.

[0:48:03.9] MB: What would be a good example of a few common things that trigger the fixed mindset?

[0:48:10.3] CD: Yeah, there are a few very common things. First, you’re taking on a challenge or you're thinking of taking on a challenge or you’re out of your comfort zone, big trigger. Big time when people feel threatened and the warning voice starts talking, that persona starts talking.

Second, you’re struggling, you’re not making progress, that’s often a trigger that says get out of there or you don’t like this, instead of find resources, get help, try new strategies. As we’ve been saying, the big trigger, setback, criticism, failure. Nope, what you did wasn’t perfect, it wasn’t right, maybe it wasn’t even good, big trigger.

[0:49:08.1] MB: For listeners who want to learn more, where can people find you and find Mindset online?

[0:49:13.7] CD: Well, my book, Mindset actually an updated addition is coming out this week and is not a completely new addition but we’ve added some important things about the persona work, our work in business organizations, common misunderstandings of a growth mindset. The book Mindset: The New Psychology of Success, we have a website. Mindsetonline.com.

[0:49:52.7] MB: Well Carol, thank you so much for coming on the show and sharing your incredible wisdom. As I said, to me personally, Mindset is one of the most impactful books that I’ve ever read. I would highly recommend everybody listening, go read that book, get the new updated edition.

I’m a tremendous fan and so thank you so much for coming on here and sharing these insights with us.

[0:50:13.0] CD: You’re welcome. Pleasure.

[0:50:15.8] MB: Thank you so much for listening to the science of success. Listeners like you are why we do this podcast. The emails and stories we receive from listeners around the globe bring us joy and fuel our mission to unleash human potential. I would love to hear from you, shoot me an email, send me your thoughts, kind words, comments, ideas, suggestions, your story, what the podcast means to you. Whatever it might be. I read and respond to every single email that I get from listeners. My email address is matt@scienceofsuccess.co. 

Shoot me an email, I would love to hear from you. The greatest compliment you can give us is a referral to a friend either live or online. If you’ve enjoyed this episode, please, leave us an awesome review and subscribe on iTunes because that helps more and more people discover the Science of Success. I get a ton of listeners asking, “Matt how do you organize and remember all these incredible information?” Because of that, we created an amazing free guide for all of our listeners.

You can get it by texting the word “smarter” to the number 44222 or by going to scienceofsuccess.co and joining our email list. If you want to get all of these amazing info, links, transcripts, everything we just talked about and much more, be sure to check out our show notes at scienceofsuccess.co, just hit the show notes button at the top. Thanks again and we’ll see you on the next episode of the Science of Success.


May 25, 2017 /Lace Gilger
Best Of, Emotional Intelligence, High Performance
JulianTreasure-01.jpg

The Secret of How Sound Can Make You Be Happier & Achieve More with Julian Treasure

May 18, 2017 by Lace Gilger in Mind Expansion

In this episode we go deep on sound – we discuss how sound changes your body and affects your heart rate, breathing, brain waves, and hormone secretions, the secret to cultivating soundscapes that make us happier and more productive, the incredible power of listening and how it can change your reality, how, like sound waves, we are all vibrating, from the smallest physical level, to the macro level, and much more with Julian Treasure.

Julian Treasure is the chair of the Sound Agency, a consultancy firm that advises worldwide businesses on how to effectively use sound. Julian has delivered 5 TED talks with more than 30 million views about listening, communication, and the effect sound has on the human brain. He is the author of the book Sound Business and the upcoming book How To Be Heard. His work has been featured in Time Magazine, The Economist, and many more.

We discuss:

  • Why musicians have slightly larger brains than non-musicians

  • We are all vibrating, from the smallest physical level, to the macro level

  • What is sound itself and how does it affect us?

  • How sound changes your body and affects your heart rate, breathing, brain waves, and hormone secretions

  • What sound to listen to if you have trouble sleeping

  • How sound entrains all of your bodily rhythms

  • How music and sound impacts your mood, feelings, emotions, and psychology

  • It is possible to listen to two people talking at once?

  • How ambient noise (especially human voice) can reduce your productivity by up to 66%

  • How noise can negatively change your behavior, create stress, etc

  • How noise kills 1 million health-years per year in Europe (via reduced life expectancy)

  • The secret to cultivating soundscapes that make us happier and more productive

  • The incredible power of listening and how it can change your reality

  • The underutilized sensitivity and power in the ears

  • Why it's a grave mistake to think that everyone listens the same way that you do

  • How silence is a vital part of improving your ability to listen

  • The power of 3 minutes of silence per day

  • Why open-plan offices are terrible for concentration and contemplation

  • “The mixer” exercise you can perform to make yourself a better listener

  • The importance of savoring the mundane sounds around us every day

  • How you can use "listening positions” to transform how you listen

  • The difference between critical listening vs empathic listening

  • We all want to be heard, to be understood, and to be valued

  • Do men and women have different default listening positions?

  • Convergent listening vs divergent listening

  • How “RASA” can make you a much better listener

  • How truly listening to someone can be an amazing gift

  • The human voice is one of the most complex and amazing instruments in the world

  • The 4 communication channels - Reading, writing, speaking, listening

  • The way you say something is much more important than how you say it

  • The vocal toolbox and how you can use these tools to be a more effective communicator

  • Posture is a critical component in the vocal toolbox

  • The power of breath, and a simple breathing exercise we can all use

  • The registers we can use to change the power of our voice

  • The modal register

  • How to speak from the chest

  • You want your voice to have the timbre of hot chocolate (rich, smooth)

  • How changing pace, pitch, and tone can impact how someone receives what you say and make you a more powerful communicator

  • How silence can be an incredible tool in your vocal toolbox

  • The four cornerstones of powerful speech

  • Good speaking is not about you, it's about the other person

  • It all comes down to listening, fundamentally - understanding listening positions is the most important idea of all of those

  • Ask yourself “What’s the listening?”

  • How technology is starting to work more and more towards speaking and listening as skillsets

Thank you so much for listening!

Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions on how to do that).

SHOW NOTES, LINKS, & RESEARCH

  • [Book] How to be Heard: Secrets for Powerful Speaking and Listening by Julian Treasure

  • [Book] Sound Business 2nd Edition by Julian Treasure

  • [Personal Site] Julian Treasure - Master of Sound

  • [TedTalk] How to speak so that people want to listen by Julian Treasure

  • [TedTalk] 5 ways to listen better by Julian Treasure

  • [Video] The sound of happiness: Julian Treasure at TEDxCannes

  • [Video] "Vocal fry" speaking with Faith Salie

  • [Website] VIV

EPISODE TRANSCRIPT


[00:00:06.4] ANNOUNCER: Welcome to The Science of Success with your host, Matt Bodnar.

[00:00:12.4] MB: Welcome to The Science of Success. I’m your host, Matt Bodnar. I’m an entrepreneur and investor in Nashville, Tennessee and I’m obsessed with the mindset of success and the psychology of performance. I’ve read hundreds of books, conducted countless hours of research and study and I am going to take you on a journey into the human mind in what makes peak performance tick with the focus on always having our discussion rooted in psychological research and scientific fact, not opinion.

In this episode, we go deep on sound, we discuss how sound changes your body and affects your heart rate, breathing, brain waves and hormone secretions. The secret of cultivating soundscapes that make us happier and more productive, the incredible power of listening and how it can change your reality. How like sound waves, we are all vibrating form the smallest physical level all the way up to the macro level and much more with Julian Treasure.

The science of success continues to grow with more than 975,000 downloads. Listeners in over 100 countries, hitting number one new noteworthy and more. I get listener comments and emails all the time asking me, Matt, how do you organize and remember all this incredible information? A lot of our listeners are curious how I keep track of all the incredible knowledge you get from reading hundreds of books, interviewing amazing experts, listening to podcast and more.

Because of that, we created an epic resource just for you. A detailed guide called How to Organize and Remember Everything. You can get it completely for free by texting the word “smarter” to the number 44222. Again, It’s a guide we created called How to Organize and Remember Everything. All you have to do to get it is to text the word “smarter” to the number 44222 or go to scienceofsuccess.co and put in your email.

In our previous episode, we dug into a massive framework for answering some of the biggest questions in life. Ask if it’s possible to integrate 50,000 years of human knowledge into a single comprehensive map of reality. We looked at the greatest good that a human being can achieve, we went deep on the path of waking up, offered by thousands of years, hundreds of cultures and with the clearest and strikingly similar paths to enlightenment are across all of those.

We discussed how to integrate and understand connections between art, morality and science as well as much more with our guest Ken Wilbur. If you want to incorporate massive amounts of human knowledge into your understanding of reality, be sure to listen to that episode. Lastly, if you want to get all this incredible information, links, transcripts, everything we talk about on this episode and much more, be sure to check out our show notes. Just go to scienceofsuccess.co and hit the show notes button at the top.

[0:02:57.1] MB: Today, we have another great guest on the show, Julian Treasure. Julian is the chair of the sound agency, a consultancy firm that advises worldwide businesses on how they can effectively use sound. He’s delivered five TED Talks with more than 30 million views about listening, communication and the effect sound has on the human brain.

He’s the author of the book sound business as well as the upcoming book, how to be heard. His work has been featured in time magazine, the economist and many other publications. Julian, welcome to the science of success.

[0:03:26.1] JT: Thank you Mat, it’s a great pleasure to be here.

[0:03:28.3] MB: We’re very excited to have you on the show today. So, for listeners who may not be familiar with you, tell us a little bit about yourself?

[0:03:34.8] JT: Well, I’m a lifelong musician, I think musicians listen to the world in slightly different ways to non-musicians. Actually, the research shows that musicians have slightly larger brains which is an interesting characteristic for those of your listeners who play an instrument. That’s good for you I think.

I think musicians listen to the world in a slightly different way to non-musicians. If you’re playing in a bad or an orchestra, you have a sort of multi-track listening and I’ve always had that because I’ve played in bands all my life. I had a long career in marketing ending up with a custom publishing firm I launched in 88 and grew, it became one of the most successful custom publishing firms in the UK working for clients like Microsoft and Lexus and so forth.

Producing beautiful magazines. Long time in marketing and brands and at the same time, playing music in the evenings, in my spare time. I sold that business in 2003 and finally had the opportunity to bring the two halves of myself together really, the listening half and the half that understood the needs of brands to communicate better with their customers.

The big question which came to me then was how does your brand sound? You know, brands have a great big book, they call it a  brand bible many of them. And when you say to them, okay, that defines your brand, how many pages are about sound? The answer is universally, none.

That’s a bit weird when you think about it because we experience the world in five senses, not just one, not just with our eyes. It was clear that brands weren’t thinking about the noise they were making, the sound they were making. That’s kind of why I guess we spend a lot of our time surrounded by not very pleasant noise because most of the sound that’s made in the world us is unconsciously made, it’s not planned, it’s not designed, it’s an accident, it’s a byproduct, it’s like kind of the exhaust gas of the world you know?

It just happens. We set about from 2003 where the company called the sound agency showing organizations that good sound is good business and fortunately, that’s been proved to be true. We have a business model, we have a lot of great clients, we’re doing some exciting work particularly in big spaces like airports and shopping malls.

Very often removing mindless music before any of your listeners start thinking we’re just plastering the world with music. We often remove it actually. I love music but it’s not necessarily the right sound in many spaces and instead designing acoustics and reducing noise and installing good quality sound systems and very often, creating more interesting sounds like generative sound which is like a texture.

It’s almost like white walls in a room you know, you don’t come in and go wow, look at those white walls, they just do a nice subtle job and in the same way, the sound that we make very often just does a nice subtle job in supporting people in what they’re doing in a space.

That’s really what I do in my day job now and along the way, it’s really become a big question of not just brands making sound unconsciously and not listening. I realize that we all tend to do that too as individuals. I got the opportunity to talk on the TED stage first in 2009 about how sound affects people because we’ve done a lot of research about that and then it started to morph into, considering the sounds that we all make primarily speaking of course.

And the sounds we surround ourselves with, the kind of design of our environment and also the question, why aren’t we listening.

[0:07:32.2] MB: As a starting point and this might be an overly simplified question but what is sound? How do you think about sound itself?

[0:07:40.4] JT: Well let’s define sound simply as vibration that we can hear, that’s a very practical definition. Everything’s vibrating, you know, you and I are vibrating from the smallest possible level, the strings that make up, the particles that make up the atoms that make up, the molecules and cells and so forth, every level of us is vibrating. Kind of life is vibration it’s hardly surprising the sound effects is when you think of it like that.

You’re a cord sitting there of lots and lots of vibrations all put together. Sound though is vibration we can hear, it needs a medium to carry it, that’s normally air. Although you may not know sound travels much faster through water, about twice as fast through water actually and a lot further too if we’re not making a lot of noise in the oceans.

You know whales can communicate over hundreds of miles to each other. Sound is vibration we can hear through a medium. It affects us profoundly.

[0:08:43.5] MB: What are some of the ways that sound can affect us?

[0:08:48.8] JT: I’ve distinguished four ways actually and in the last 13 years, I’ve had no need to add to any of this. I think these are pretty robust. The first is physiologically, sound changes our bodies, it affects our heart rate, breathing, brain waves, hormone secretions, all our bodily rhythms.

A very simple example is a sudden sound for example, I’ve just given you a little shot of cortisol, your fight, flight hormone, your body will do that. Any time there’s a sudden or unexpected noise or a strange unexplained noise, we interpret that as a threat.

That comes from sharing caves with tigers and bears a couple of hundred thousand years ago. You know, you had to interpret sound as threats, it was safer to do that. It’s very deep, every animal does that, hearing is our primary warning sense so we listen carefully for danger all the time.

By the same token, sound can calm you down, if any of the people listening to this have problem sleeping, my strong advice is to try the sound of gentle surf, it’s a very peaceful sound, it’s a sound which will slow the heart rate, slow the breathing and is very soporific indeed.

Sound in trains all of our bodily rhythms, if I drop you in a night club with rapid dance music, 140 beats per minute, at 90 or 100 decibels, your heart rate will immediately accelerate. We get entrained by sound around us, that’s the first way.

Second way sound affects us psychologically, of course it does. We all know that music for example can affect our feelings, our moods, our emotions. Sad music can bring us down, happy music can bring us up, we use it either to enhance a mood or to counter act a mood and it’s not the only sound that carries emotional impact actually.

Sound works a great deal of the time by association. There may be sounds from your childhood that would cause an immediate visceral, emotional reaction in you. Maybe the sound of somebody’s voice or a grandfather clock ticking or a horse clopping down a lane, these kind of sounds can mean a lot to us and at the same time, there are sounds that we all react to like bird song for example.

Gentle bird song normally means everything’s safe and sound. Most people, when they hear  bird song, they feel a sense of security. Actually, we use bird song a lot in offices and other spaces. Precisely for that reason.

It’s also of course nature’s alarm clock. When the birds are singing, it’s time to be awake as anybody who has been to a very late party knows that moment when the birds start singing is a moment when the guilt kicks in, you’re thinking it really is time to be home now. Third way sound affects us is cognitively.

Nobody can understand two people talking at the same time, think about it, you really can’t. If somebody’s talking and somebody else is talking, you go, quiet, I’m trying to listen to this person. By the same token, if somebody’s talking and you're trying to work, it’s very disturbing isn’t it?

Actually, we have bandwidth for around 1.6 human conversations. That means that if there is somebody talking next to you and you are trying to listen to that interior voice which you need when you're trying to write or do number work, it’s really degrading, it can actually cut your productivity down to just one third of what it would be in a quieter space.

Very distracting sounds will affect our cognition, our ability to be productive and to think clearly and we get very irritated in those situations. Now, of course, I know many teenagers for example or kids will say, they do their homework far better with music playing.

Music is actually quite a dense sound, they may do their homework at all with music playing, they may enjoy it, they may do it for longer, it’s very unlikely they will actually be more productive with the music playing in terms of processing an amount of work per minute.

Music, human voices, ringing phones, any kind of sounds that call a lot of attention tend to reduce our productivity quite substantially. The fourth way sound affects us is behavior really, it changes what we do. Noise for example tends to make us stressed, fought, less sociable, more aggressive, more irritable in our behavior and I think a very large factor and a lot of the adverse behavior we see in big cities because the noise levels can be so intense, the sound will cause us to move away of its very unpleasant, we may not be noticing that, we may not be noticing that, we may not be conscious of the fact that we’re moving away from an unpleasant noise like a road drill or some sort of handle bars.

We will do that if we can. Now, for people who can’t move away form it, noise is incredibly damaging to the health, you know, I mentioned the physiological reactions, there’s some terrifying numbers coming after the world health organization now about noise, they rank noise now as just behind air pollution as not just an irritant but a killer.

In Europe alone, they reckon noise is resulting in the loss of a million disability adjusted life years every year, that’s a million health a year of life lost in Europe, every year to noise. It causes increased risk of heart attack, stroke, all sorts of other health issues which are related to stress arise if we’re exposed to chronic noise and one of the biggest mechanisms of course is traffic noise stopping people from sleeping or air craft noise.

If you can’t sleep, it’s really bad for your health and there are millions of people across Europe, around eight million according to the world health organization whose sleep is being disrupted night after night by traffic noise way above the recommended maximum.

That’s a little explanation of how sound affects us and how important this is. Sadly, none of us pay attention to it, we tend to, we’ve kind of gone unconscious about it I think. Because there’s so much noise around us, we’re so used to suppressing it, I very rarely — well I’ve never heard of politician say vote for me, I’ll make the world quieter, there are no votes in noise, it’s not a big public topic unfortunately but sound is such an important thing and it’s something that we can do good with just as much as its doing a lot of harm at the moment.

[0:15:33.9] MB: That’s fascinating statistic about how many health years are lost due to kind of negative noise. How can we cultivate soundscapes that make us happier and more productive?

[0:15:46.2] JT: Well, there’s a trick to all of this Mat, the secret is simply one word. Listen. You know, we’ve kind of lost our listening a lot I think in the western world in the last couple of hundred years since the world got a lot noisier with the industrial revolution, we’re now surrounded by electro mechanical noise of all kinds and we’ve kind of gone a little bit away from the ears and towards the eyes, you think about all the communication protocols that we’ve invested over the last 40 or 50 years, email, SMS, instant messaging.

These are all text based. They’ve grabbed our eyes and our fingers and it’s now the case that many people prefer to communicate in those ways than actually to talk and to listen. We’ve kind of downgraded our ears which is a real shame. You know, your ears are amazing devices, you hear a sphere all around you, 360 degrees in all directions, sight of course is a cone in front of you. You have eyelids, you can close your eyes, you have no ear lids. Your ears are working even while you sleep.

If there’s a strange noise in your house late at night while you're asleep, you will wake up, your ears are always on. They have an amazing range, you can hear if you’ve got reasonably good hearing, you can hear 10 octaves, perfect hearing that would be. We see just one octave, the entire visible light spectrum is one octave. There’s a huge amount of sensitivity and power in the ears and I think they’re an amazing instrument and then the question is, not only do we have to hear, we have to listen as well.

My definition of listening is making meaning from sound. You hear kind of everything but you don’t pay attention to much of it probably. Listening is what you choose to pay attention to and what you make it mean.

If you do that consciously, consciously making meaning from sound, you can actually change your reality. Listening is incredibly powerful. You know, of course, reality is an abstraction isn’t it? We don’t perceive everything all the time, we pay attention only to a small fraction of what’s around us and we each make it mean different things.

For example, one thing that listeners may not have thought about is that every one of you listening to this is listening in a unique way. Your listening is as unique as your finger prints, your voice print or your irises. Every human being listens in an individual and unique way. It is a grave mistake to make the assumption that everybody listens like I do.

Which is a trap we fall in to so often. Whether we’re selling or trying to influence people or just trying to get on with people, telling somebody we love them, asking if somebody to marry us, asking somebody for pay rise. Whatever kind of conversation.

We need to be aware that we’re speaking into a listening that may be very different from our own and asking the question, what’s the listening Mat, it is an incredibly powerful technique to use in improving the way that we speak and relate to the world. Listening is incredibly important and if we start listening in a conscious way, then we can take responsibility for the sound we make and for the sound that we consume, the environments we’re in, the rooms we occupy, the noise that we surround ourselves with.

We’re unconscious, there’s nothing we can do about it when we become conscious. We can simply move away from unhealthy sound and try to create healthy sound around us all the time.

[0:19:41.6] MB: how can we become better listeners?

[0:19:44.1] JT: In my third TED talk I think it was, I talked about conscious listening and I gave five exercises, simple exercises which people can do in order to improve their listening. You know, just a level of — they’re kind of listening press ups really. You can do them very easily, they cost nothing, they take very little time and they can transform your existence.

The first one is getting a little bit of silence every day. Silence is a sound I think, it’s also the context for all sound. It’s a very important thing to reset your ears. You know, we’re surrounded by noise so often that if you can just recalibrate with a little bit of silence a few times a day, just a minute or two, maybe when you wake up or maybe at lunch time, if you can’t get absolute silence then a quiet room will do or just the quietest place you can find.

You kind of reseat your base line and you can listen afresh again without the jaded tired ears of somebody who’s been surrounded by noise all day. Most of us unfortunately have to work in open plan offices. Now, open plan offices are great for collaboration but they’re terrible for concentration or contemplation, they weren’t designed for that and the people making offices have forgotten that we’ve actually got different forms of work that we all need to do.

Quiet working space is at a premium and it’s very often the case that people go and work from home or go and camp at a board room or a meeting room to try and get somewhere quiet where they can think. Well, if that’s you, my advice is do try and find a few minutes of silence even if it means going to a restroom or a broom cupboard even, just finding that little bit of silence, it will really help you to listen afresh again.

Second exercise is one I call the mixer. This is kind of a fun thing to do if you’re in a café let’s say and you’re surrounded by a lot of different noise sources. Ask the question, how many individual tracks am I listening to? Just imagine you’re in front of a mixing desk like a sound engineer and start asking, it’s not just a mush, there are individual sound sources here.

What am I actually listening to? You can do it in beautiful natural places, you can do it in shops, you can do it any way you like. If you do it quite a lot, it will really improve the quality of your listening. Make you more acute listener, more sensitive.

Third exercise, I suggest is called savoring. Savoring is kind of unlocking the hidden choir in the good sounds around us and also becoming more aware of the bad sounds around us. There are even mundane sounds that can be incredibly beautiful that we dismiss as meaningless or try to abhor in. I remember, every sound has harmonics in it. Sound is made up of a fundamental and lots of harmonics and that’s why my voice sounds different from yours, it’s why a trumpet and a flute playing the same notes sound different, they have different harmonics.

Now, those harmonics exist, we just don’t hear them very clearly. I remember after doing a workshop on harmonic singing, I turned on the car engine and suddenly I could hear all the harmonics in the car engine, it was like suddenly seeing a rainbow. These things exist and if we become more attuned to listening carefully, we can actually unlock the hidden choirs I say and lots of different sounds. 

Turn on the kettle and listen to it closely with your ear, near the base, not the spout, you’ll get rather hot if you're near the wrong end but the sound of a kettle I think is a really beautiful powerful exciting sound if you pay attention to it. There are many sounds around us that we can really relish and enjoy and savor in that way.

The fourth exercise is quite a powerful and quite a subtle one actually. Let me explain it. I call it listening positions. Now this comes from that observation that everybody who is listening is unique, we all listen through a set of filters, that’s why your listening is different from mine. You’ve come a different road to this conversation today for my road. We have the same language roughly, we have different cultures and we have different sets of mentors.

Different parents, different role models throughout our lives where we accreted different values, attitudes, beliefs, you know, we have a different set of filters that we listen through and in any given situation of course, all of us also have probably expectations, intentions, we might have emotions going on, we might have assumptions about the world and about people, these things all filter our listening.

They change what we pay attention to and they change what we make it mean. If that’s the case, we’re listening from a particular position. I don’t mean a physical position. Imagine there’s a house on a hill and if you don’t like it, the way it looks from here, you can walk around the other side of the hill can’t you? See if it looks better form the other side. That’s the kind of metaphor I’m talking about.

Most people are listening at the bottom of that hill from a concrete bunker they created years and years ago. Probably listening through a little slit in the front of the concrete bunker to just a very small part of what’s going on. They’ve forgotten that there is actually a door in the back of the bunker, they can exit the bunker and walk to somewhere else and listen from a different position.

Maybe a couple of examples would make this clear. Let me give you a scale from critical for example to empathic. Now, critical listening is what we tend to do a great deal in our lives. In business particularly, it’s very useful, it’s extracting what’s particularly useful and relevant right now, discarding what isn’t, judging, evaluating, weighing up and saying, this is useful stuff or it’s not, I agree with this, I don’t agree with that. That’s what the listeners have been doing to me pretty much since we started this interview I imagine.

Empathic listening on the other hand is very different. That’s going on to the other person’s island, feeding their feelings and leaving them feeling not just heard but understood. I don’t know if you’ve ever heard this one but I think this is very true. It said that there are three things we desire in any relationship. To be heard, understood and valued.

Well empathic listening goes two of those in one, it’s a very powerful way to listen to somebody and of course, you know, critical listening, very useful but if somebody comes to you asking for time off for bereavement then you don’t want to be marking them out of ten and how well they’re doing this. You want to be with them on their island, feeling the feelings and showing them that you're connected at a heart level.

That’s the kind of difference I’m talking about in listening positions and I guess I’ll give you one other scale, this is a slight gender stereotype but it may be useful particularly since I think this podcast has a largely male audience, it may be useful to understand that genders tend to have different habitual listening positions.

Now, this isn’t a universal truth, I’m not saying everybody’s like this but men, tend to listen in a way I call converging, that is to say for a point, for a solution, listening to get to the end of the road, there’s a place to be, there’s an end this, there’s a point, there’s somewhere to go that’s made it worthwhile.

You know, I have a problem, I say this is the problem, you say here’s the solution, thanks. You know, that’ show we tend to converse, males. Females on the other hand tend — and I’m only saying not all females but they tend to listen in a different way and that is diverging, that is to say it’s not about a point, there isn’t a solution, it’s about enjoying the journey with the other person, going with the flow and it may expand as the conversation goes on and cover more points.

It’s not trying to focus down. We need to understand that because otherwise, she comes home and says I’ve had a dreadful day, this happened, he looks up from the football game and says, have a bath, you’ll feel much better. Now, in the male world, that’s problem solved, back to the football, in the female world, perhaps that wasn’t quite what she was looking for.

She was looking for, you poor thing, sit down, have a glass of wine, tell me all about it and that’s divergent listening, changing your listening position can be very powerful and just realizing that you can do it, that can be transformational.

The final of the five exercises I gave for improving listening is a simple little pneumonic, Rasa. Sans script word for juice, actually rasa. But in this context, it stands for receive, appreciate, summarize, ask. Little pneumonic that’s very useful to using conversation with other people, receive means pay attention.

Look at them, eye contact when you're listening, its’ very important. You know, I think M. Scott Peck said, you cannot truly listen to another human being and do anything else at the same time. I so agree with that. I think there are probably billions of people on this planet who have never had the experience of being truly listened to.

They’ve been partially listened to while people are doing something else, partly paying attention, we’re all so guilty of doing that, giving somebody your full attention and really listening to them is a great gift, it’s such a generous thing to do and it’s amazing if you do that in a relationship.

Rasa receive, that’s lean forward, look at them, you know, be it paying attention. A is appreciate little noises like really, okay. Which you’re not making right now because we’re on a podcast and you’re interviewing me and it would be interrupting me all the time but on phone calls, it’s natural to do that kind of thing because otherwise people will say, “You still there?” I get that quite often because I am intensely listening but I have forgotten to make those little noises. It summarizes the word “so” an important word. If you have a so person in the meeting it goes pretty well. 

If you don’t it could be a very long meeting. So what we’ve all agreed is this: Now we can move on to that. Without that kind of summarizing you can go round and round in circles and we all know those meetings and then asking questions of course at the end. Throughout asking questions shows that you are actually paying attention and you are interested. Rasa. So those are five simple tools and techniques that listeners can put into practice in their daily lives. 

And I promise you, they really do improve your listening skills, your conscious listening and can even change your outcomes dramatically. 

[0:30:59.3] MB: Those exercises are great and many way remind me of mindfulness for the ears and especially the distinction between convergent and divergent listening I absolutely listened to a point and try to listen to okay, what’s the next action step that we need to take as a result of this information. So the idea of listening for the journey and going along with the flow is something that I’ll absolutely implement in my own listening practices. 

I’d love to transition into another topic that you’ve talked a lot about which is the power of the human voice, tell me a little bit about that. 

[0:31:36.6] JT: Yes, the human voice is the instrument that we all play if you think about it. It’s an amazing instrument, very complex, incredibly versatile, you think of opera singers, you think of heavy metal singers, you think of town criers or great artists, people who can make you weep or laugh with their voices. It is an incredible instrument and yet we are not trained in using it. We are just expected to pick it up as we go along. 

I mean I would say the same is true incidentally of listening. When you think about it, we have four communication channels, reading, writing, speaking, listening and we teach two of them. We test two of them. Very few schools teach speaking in a serious way more in your country than mine by the way. I think Americans do get taught a little bit of public speaking. It’s expected that people can stand up in front of people and talk a bit but not in a really profound way. 

And most countries don’t even teach that and then think about do we teach listening? Not at all. It’s a silent skill, we don’t teach it, we don’t test it and we don’t test speaking in general as far as I know. So we’ve got these two very important skills which are the most natural ways that human beings can communicate. They’re the oldest ways, you know we only invented writing what 4,000 years ago? Something like that and for 200,000 years before that, we have been speaking to each other. 

Language is very, very old and so all the ways that we use our voice and yet we’ve  lost contact with that as well just in the same way that we’ve lost contact with listening skills. So this voice is incredible. You have a vocal tool box, most people are not conscious of that at all and there are lot of things in the vocal tool box that we could explore and have a little rummage about plus of course it’s what you say and they say a massive amount that if you mentioned the book I’m writing at the moment. 

A lot of the section I am writing right now is about how to decide what to say because to paraphrase the old song, it is what you say and the way that you say it. Mind you, if I had to choose between those two things I would say the way that you say it is probably the most important thing of all and so shall we open the vocal tool box Matt? Do you want to have a rummage through there? 

[0:34:09.8] MB: Absolutely. 

[0:34:10.9] JT: Okay, well there are all sorts of tools in your vocal tool box and some of them aren’t things that you might think of as associated with the voice. For example, we could start with posture. Now most people wouldn’t think of posture when it comes to the voice but if you’re listening to this wherever you are and you lean your head right forward and stretch your throat out, you’ll find your voice become really quite strained like this. 

Or if you put your head right back into your shoulders, you’ll find your voice rather odd like that. Now that’s because you’re compressing or stretching your vocal chords and they don’t work very well under those situations. In order to use your voice effectively our head needs to be vertically above our shoulders and yet how often are we sitting at our desk leaning forward, peering at our screen, stretching our vocal chords when we’re trying to have a really important conversation with somebody. 

So posture does matter. It matters a lot then the next thing of course is breathing. Now if you ever go to a vocal coach they’ll deal with your breathing first because you voice is just breath when you come down to it. It’s breath going through your vocal chords and you can modulate that breath. You can learn how to breathe more deeply. I’ll give you a simple breathing exercise that anybody can use. Lie on a bed or lie on the floor and breathe in with your hands in your stomach.

And start to concentrate on raising your fingers, your stomach up to push your fingers up. We tend to think of breathing is happening on our chest but actually if you watch a baby breathing, the stomach is what goes up and down. The chest hardly moves at all so you need to think about breathing right down into your stomach and right out from your stomach. It’s like a wheel going in, down to the stomach in and out from the stomach to the mouth. 

If you practice that more and more, you’ll become better and better at really correct breathing. We tend not to breathe much at all. We’re like little birds, we breathe just at the top of our lungs most of the time and without breathe it’s very hard to speak effectively. Incidentally for anybody who gets nervous, walking on stage in front of a lot of people breathing is also the best antidote to nerves. You know that thing when your voice goes a little bit quivery when you’re walking on? 

You’re a little bit nervous but if you take a deep breath before you go on stage that tends to go and you get calmed down and your voice stabilizes. So it’s a great antidote to nerves. So posture, breathing, the way you stand as well of course in front of people matters. Try not to fidget. Try to stand equally on both feet with everything stacked vertically above everything else, hands by your sides or hold a thumb in front of you if you don’t feel comfortable with hands by the sides. 

It’s less distracting that way and I am talking here principally if you are on stage or presenting to a room, you don’t want to be shifting your weight from side to side or walking around in that little aimless walk or any kind of physical twitch which tends to be off setting and distracting. So just being very intentional in the way you stand and in the way you move is a very powerful thing. So let’s move onto the voice itself, now there are four registers that we can speak in. 

Some people can speak in the top one, I can’t. It’s called the whistle register. Mariah Carey is very good at singing right up there. It’s very, very high indeed not very functional. The next one down, falsetto. Well I wouldn’t suggest using that if you’re trying to speak powerfully to anybody. Falsetto sounds like this, it’s the gear above where we normally are. Anybody who knows Monty Python will know falsetto, he’s a very naughty boy. 

It’s men imitating women or it’s women trying to be very, very unthreatening so it is not a very powerful place to speak from and although many singers use it, think of the Bee Gees or Chris Martin from Cold Play, I mean people singing falsetto very powerfully a lot. Nevertheless I wouldn’t suggest that it’s a great place to speak from. So onto the most common register that we use and it’s called the model register and this covers three important areas, our head, our throat and our chest. 

So you can speak with a head voice, right now I am speaking from my nose. You could probably hear it’s a little bit more nasal or I can move down to my throat here and you get a slightly harsher sound or I can move down into my chest here and resonate from my chest and then suddenly, you get the depth of the voice. You get the full range of the voice and that is much more powerful to use. So it’s a really good exercise to move your voice from head to throat to chest and back up again. 

It’s like visualizing it comes from there, it will become natural and if you want to speak in power, you want to resonate from the chest. I strongly suggest that. We tent to vote for politicians with deeper voices, that’s true. It’s been shown by the research and that’s largely because I think we associate size with importance. Big things more dangerous or more significant. Big things have lower voices. A mouse has a voice that’s so high we can’t hear it. 

A cat can’t but its way above like 40 kilohertz, way above our hearing range. Elephants on the other hand, very deep voices. So big things, deep voices, importance-deep voices so we have that association. Now there is one other register which sadly is becoming more and more popular and common and it’s called vocal fry and if you want a good laugh, you could look it up on YouTube. There are a lot of videos on YouTube of people being unkind about vocal fry and I’m not surprised. 

It’s not particularly pleasant at all, it’s kind of speaking like this, it’s very lazy. It’s not really speaking at all and it tends to unfortunately be used particularly by younger people now already. We at least talk about this, it’s so exciting, you know I am putting on an American accent because unfortunately that is largely where it comes from. Your country is specializing in vocal fry. Please, please, please anybody listening to this, try not to go into vocal fry. 

You have this amazing instrument, this voice and it’s very, very sad to be just stuck in this croaky place. It’s using the full richness of the voice that we’ve all been blessed with. So that’s register, something to pay attention to, maybe we could move onto talk about tamba. Tamba is the feel of a voice. We use feeling words, touching words to describe tamba. Most people prefer voices which you would describe in the same way that you would describe a hot chocolate. 

Rich, warm, dark, sweet, smooth and so forth, those kinds of words. Now if that’s not you, if you have a voice that’s thin or squeaky or scratchy or in any way not like that don’t despair. My advice, go get a vocal coach, a singing coach or drama coach. They would be able to help you enormously just with some simple exercises they can transform tamba and it’s amazing what you can do to improve the weapon that you have been given, the tool that you have been given. 

It can be transformed with simple exercises just as you can transform your physic with simple exercises. Then I think we should talk about pace and pitch. Now people tend not to think about these so much but if you get conscious with it, you can get really excited and go really, really fast. Some people are like that all the time and it gets to be gabble. If you get nervous, anybody listening to this, it can result in gabbling at pace and getting really, really excited and nervous. 

Now that’s not so good so be conscious of the pace you’re speaking at and sometimes, slow right down and you can make powerful points by giving it a little bit more air and slowing. The important thing actually is to vary the pace because if you are the same all the time and I’ll talk about tone right now, pitch for example can be varied enormously and I’ve just mentioned that deeper pitch tends to be associated with authority. If you vary pitch, you can vary what you’re communicating. 

The level of excitement for example so if I say, “Where did you leave my keys?” that sounds very calm. If I say, “Where did you leave my keys!” immediately there’s a different communication taking place. I’ve communicated some anxiety or some upset there just by changing the pitch. I didn’t change the pace of that delivery. So pitch and pace together can really deliver a huge amount of emotional impact and by varying them, then you make sure that you’re not being monotonous. 

Now what does monotonous mean? Monotone, one tone, if I speak on one note the whole time it’s extremely boring and robotic and I’ve lost everything there is about being a human being and communicating powerfully. I’ve lost something else as well which is prosody or intonation. The wonderful singing song of speech and again, something we can practice, it’s incredibly powerful. This is root one for emotion. 

This is why listening to a play or watching a play is so much more powerful than reading a play because you get all of that prosody, the pace pitch and so forth that you’re involved in creating prosody. Now it is cultural. Different cultures have different prosodies. Scandinavians for example have a very restrained prosody in general. “Yes, we are very excited about this project” you know? And most people would say they sound bored but they’re not. 

It’s just that they have a very restrictive prosody. I’ve done talks in Finland where at the end of the talk is a very, very muted level of applause going on. I thought oh no, I’ve tanked it. This is going really badly and people come up to me afterwards and say, “That was the best talk we have had this year” and it’s just a different way of expressing yourself. On the other hard entirely, “John all go, like this” in a huge amount of prosody going on. 

To the point where I just bang my head doing that so it is cultural and within your cultural norms it’s a great idea to work on your prosody. Practice exaggerating it if you like so that you can come across as alive and interested and interesting. So those are just some of the important aspects. I’ll mention just one more which is silence. Now you can leave great big porter. Not something that people on the radio or in podcast like doing. 

It’s called dead air and radio people get very nervous about it because they think everybody’s going to reach for the radio or whatever they’re using to listen to this piece and turn it off because they think it’s broken. Sometimes it’s a good thing but if you’re on stage let me tell you, you do not have to fill the air with “ums" and “uhs" and “ahs" and noise. You can stop for the longest time and people will stay with you. It’s fine and actually silence can be an enormously powerful way of delivering impact in any kind of speech. 

So that’s a little rummage through some of the things in the vocal tool box. I think the voice is absolutely amazing and I hope very much that I have given some pointers to ways in which everybody listening to this can work on their own voice and take on sounding even better than they do. By the way, a very good exercise is to record yourself. Get a little digital recorder or just use your phone and record yourself and listen to this on headphones. 

Most people don’t like it. You will be a bit shocked at first, “that’s not me” why? Because we hear ourselves mostly through bone conduction. So I am listening to my voice now coming through the bones of my skull and that automatically makes it sound deeper and more resonant than what goes out into the world and is broadcast by air vibrating and reaching somebody else’s ears. Pretty important to understand the way you actually sound. 

So that you can moderate that and work on it. It may not be the way that you think you sound so I hope that’s useful.

[0:47:10.4] MB: Silence is such a powerful tool and something that I’ve used again and again in things like business negotiations and meetings. Often times people get so uncomfortable with silence that they end up or feel this need to almost fill the void and continue to divulge information in many cases. So I love that as one of the tools of the vocal tool box. Could you also share another concept you talk about as the four corner stones of powerful speech. I’d love to hear those kinds of cornerstones. 

[0:47:43.7] JT: Absolutely and this is where you speak from. I spoke earlier about speaking into and listening. You also speak from somewhere, it’s kind of a spiritual place I suppose and the four cornerstones that I believe are very powerful to stand on spell a word, the word is HAIL. So it’s nice and easy to remember. It also means to greet or acclaim enthusiastically or one meaning of it so it’s a nice word to use for this. 

The H stands for honesty. Most people can spot it when people are lying, bullshitting, when you are not getting the straight story. Being honest simply in this context means being clear and being straight with people. It’s a very powerful way to be and it goes down very, very well. The A stands for Authenticity, being yourself. Just being yourself, we don’t have to pretend all the time. People pleasing can work to a degree but again people can detect it if we are denying our own truth and denying our own values in order to be liked. 

In order to be agreed with, in order to look good whatever it may be, it’s so much more powerful to be yourself whatever stage you step onto. If you can just be yourself its natural, it’s easy and it goes down well. The I is integrity and that is being your word. So if you say it and it happens, your words have power whereas if you say it and it never happens, people just stop listening to you. You lose all the power. “Yeah I’ll be there” and then you’re not or “Yes I will do that” and it happens. 

It’s a very, very different way of having your words over a period of time you generate a thing that I call “a listening for yourself”. So not only are there other people that is listening out that you speak into that listening but you also create. You co-create that. If you’re late to every meeting, people listen to you as late. “I’ll be there at two” “Yeah, yeah he won’t. He’ll be there at ten past two if we’re lucky” so you create a listening and having integrity is about being your word so you create a listening that is accurate and precise and reliable.
 
And the L of HAIL, well maybe surprisingly that’s love. Now I don’t mean romantic love obviously. I’m talking here about a kind of well-wishing. A straight forward wishing people well which is a wonderful thing to do especially if you remember that when you’re speaking to a group of people may be giving a talk or presentation or with a group of friends, it’s not about you. It’s about what you are giving to them. 

If you’re wishing them well it makes so much easier that you can look them in the eye and feel good about that the fact that you are giving them something of hopefully some value. So HAIL the four cornerstones I think is an extremely potent place to stand and to speak from and if there’s one thing to take out of that is that it’s not about you, it’s about giving people a gift and therefore, that’s what’s going to create the connection with them and have them listen to you much more attentively. 

[0:50:59.4] MB: For listeners who want to put some of these ideas into practice, what would one piece of homework be that you would give them as a starting point? 

[0:51:07.4] JT: Well you know it all comes down to listening fundamentally and I think the understanding of listening positions is probably the most important of all of these things. To understand that different people have different listening positions and so asking yourself the question “what’s the listening?” is an amazingly transformative practice whether you are speaking to one person, 10 people or a thousand people, what’s the listening? 

Every time you go into a conversation what’s the listening, asking that simple question I think is so powerful and so transformative people well may find that they get very different results pretty quickly by paying attention to that one thing. 

[0:51:49.1] MB: And where can listeners find you and your books online? 

[0:51:54.2] JT: Well I’m excited to be writing this new book, “How to be Heard” because the old book was about using sound in business and it’s kind of a textbook for that. Nevertheless I think right now I am very passionate about the idea of speaking and listening powerfully and that’s what this new book, “How to be Heard” is all about. That’s going to be coming out at the end of 2017. I’m writing it right now so watch out for that. 

My website is juliantreasure.com and I should say also anybody who’s interested in these topics of powerful speaking and conscious listening, do stop by my website a couple of times in the coming months because we are about to launch a thing called The Communication Academy which is going to be a really big body of wisdom, not just from me but for other people, resources, teachings about these very, very important topics. 

It’s all the stuff that we should have been taught in school and we didn’t get it. So I’m really keen to get it out there in the world and help people to become brilliant listeners and superb speakers. Incidentally I think Matt one thing that’s worth mentioning is that this is going to become increasingly important. Technology has been working against speaking and listening for the last 40 years or so pretty much but it’s about to start working for it. 

You know there have been billions invested in speech recognition and voice synthesis and we are at a stage now where this year we are going to have some artificially intelligent avatars which we can speak to in ways that really we couldn’t imagine a couple of years ago which leaves Siri in the dust way behind. There’s a thing called Viv coming out from the guy who invented Siri which is incredible. It writes code in real time to answer your queries. 

So this is a different kind of beast all together and I think as we start speaking and listening to our own avatar or intelligent agent a little bit like Jarvis in Iron Man, we won’t be using apps so much in the future. We’ll just tell our intelligent agent it will deal with all the apps. It will deal with all the remembering the passwords and doing stuff and we’ll be back in to having conversations and whisper it maybe even to each other. 

So I think the voice and the ears are going to be coming back into fashion over the next couple of years big time so it behooves anybody who cares about making a difference in the world, being a great parent, being a great friend, being a great leader, whatever it is you want to achieve, your voice and your ears are going to be ten times as important.

[0:54:27.6] MB: Well Julian thank you so much for coming on the show and sharing all of your wisdom. This has been a great conversation and I’ve really learned a tremendous amount.

[0:54:35.7] JT: Matt it’s been my great pleasure and I hope I’ve been able to give something of value to the people listening. So thanks so much for the opportunity. 

[0:54:44.1] MB: Thank you so much for listening to the Science of Success. Listeners like you are why we do this podcast. The emails and stories we receive from listeners around the globe bring us joy and fuel our mission to unleash human potential. I love hearing from listeners, if you want to reach out, share your story or just say hi, shoot me an email. My email is matt@scienceofsuccess.co. I’d love to hear from you and I read and respond to every listener email. 

The greatest compliment you can give us is a referral to a friend either live or online. If you’ve enjoyed this episode, please, leave us an awesome review and subscribe on iTunes because that helps more and more people discover the Science of Success. I get a ton of listeners asking, “Matt how do you organize and remember all these information?” Because of that, we created an amazing free guide for all of our listeners. 

You can get it by texting the word “smarter” to the number 44222 or by going to scienceofsuccess.co and joining our email list. If you want to get all of these incredible information, links, transcripts, everything we just talked about and much more, be sure to check out our show notes. Just go to scienceofsuccess.co, hit the show notes button at the top. 

Thanks again and we’ll see you on the next episode of the Science of Success.



May 18, 2017 /Lace Gilger
Mind Expansion
KenWilber-01.jpg

Integrating 50,000 Years of Human Knowledge into a Single Comprehensive Map of Reality with Ken Wilber

May 11, 2017 by Lace Gilger in Mind Expansion

In this episode we dig into a massive framework for answers some of the biggest questions in life, ask if its possible to integrate 50,000 years of human knowledge into a single comprehensive map of reality, we look at the greatest good that a human being can achieve, we go deep on the path of “waking up” offered by thousands of years, hundreds of cultures, and what the clearest and strikingly similar paths to enlightenment are, we discuss how to integrate and understand the connections between art, morality, and science and much more with our guest Ken Wilber.

Ken Wilber is the founder of the Integral Institute which serves as a think tank aiming to synthesize all human experience and knowledge. He’s been called the “Einstein of consciousness”, and is the author of over twenty books with a focus on transpersonal psychology including A Brief History Of Everything, The Integral Vision, Sex, Ecology, Spirituality and more.

  • We dig into a massive framework for answers some of the biggest questions in life (who am I, why am I here, etc)

  • Building bigger pictures that fits all of our knowledge into a cohesive framework for understanding reality

  • Is it possible it to integrate 50,000 years of human knowledge into a single comprehensive map of reality?

  • The different paths of showing up, cleaning up, growing up, waking up

  • Most people, even experts, a completely unaware of the vast intersections of knowledge across human history and the major academic disciplines

  • The “integral” approach tries to take everything into account to provide a truly comprehensive approach to human society, life, business, ecology, politics, and more

  • The paths of “waking up” and “growing up” and why they are some of the most central and significant paths you can pursue in life

  • The two major states of consciousness that humans experience

  • Is it a misunderstanding to take ourselves as a single egoic self?

  • How every single thing and event is interwoven with the entire universe as a whole

  • What is the greatest good that a human being can achieve?

  • What is it like to have an enlightenment experience?

  • The seen self vs the seeing self? What is the observing self?

  • The synthesis of zen koans, Jesus’s teachings, and philosophy

  • The maps of “waking up” offered by thousands of years, hundreds of cultures, and what the clearest and strikingly similar paths to enlightenment are

  • All the major religious traditions describe a strikingly similar path towards “waking up”

  • Why mindfulness “resting in the witness” is the powerful path towards enlightenment

  • Religion as a mythic story that you’re supposed to agree with

  • Paths of waking up are not a “mythic story” but psychotechnologies of transformation

  • Nobody is smart enough to be wrong all the time - there has to be partial truth in almost everything that can be integrated into a holistic understanding of reality

  • The levels of human consciousness / understanding from developmental psychology

  • The great stages of human development of society mimic the develop of individuals

  • “Waking up” and “growing up” are two very different things and you can be at different places on either of those paths

  • There is some degree of truth in virtually every approach to reality you look at, how can all of these approaches fit together, how can embrace all of them in a coherent fashion?

  • Hierarchies exist, but they don’t equate to moral superiority

  • The “big three” - the beautiful, the good, and the true (art, morality, science)

  • Is the current scientific perspective too limited to incorporate and understand deeper lessons from human history

  • Dominator heirachries and growth hierarchies - and how integral development transcends and includes the previous levels

  • The goal of the integral approach is to put everything on the table and

  • Tracking the stages of evolutionary unfolding

Thank you so much for listening!

Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions on how to do that).

SHOW NOTES, LINKS, & RESEARCH

  • [Video] Neuroscientist Sees 'Proof of Heaven' in Week-Long Coma

  • [Wiki Article] Jean Gebser

  • [Article] The Primordial Leap and the Present: The Ever-Present Origin - an Overview of the Work of Jean Gebser by Ed Mahood, jr.

  • [Book] Integral Meditation: Mindfulness as a Way to Grow Up, Wake Up, and Show Up in Your Life by Ken Wilber

  • [Book] A Brief History of Everything by Ken Wilber

  • [Book] Sex, Ecology, Spirituality: The Spirit of Evolution by Ken Wilber

  • [Book] Integral Psychology: Consciousness, Spirit, Psychology, Therapy by Ken Wilber

  • [Website] Kenwilbur.com

  • [Website] Integral + Life

  • [Amazon Author Page] Ken Wilbur

EPISODE TRANSCRIPT

[00:00:06.4] ANNOUNCER: Welcome to The Science of Success with your host, Matt Bodnar.

[0:00:06.3] Announcer: Welcome to The Science of Success, with your host Matt Bodnar. 

[0:00:12.6] MB: Welcome to The Science of Success. I’m your host, Matt Bodnar. I’m an entrepreneur and investor in Nashville, Tennessee and I’m obsessed with the mindset of success and the psychology of performance. I’ve read hundreds of books, conducted countless hours of research and study and I am going to take you on a journey into the human mind and what makes peak performers tick with the focus on always having our discussion rooted in psychological research and scientific fact, not opinion.

In this episode, we dig into a massive framework for answering some of the biggest questions in life. Ask if it’s possible to integrate 50,000 years of human knowledge into a single comprehensive map of reality. We look at the greatest good that a human being can achieve in their lives. We go deep on the path of waking up offered by thousands of years, hundreds of cultures, and with the clearest and most striking resemblances are on the different paths of enlighten. We discuss how to integrate and understand the connections between art, morality, and science, and much more with our guest, Ken Wilber.

The Science of Success continues to grow with more than 800,000 downloads, listeners in over 100 countries, hitting number one in New and Noteworthy, and more. I get listener comments and emails all the time asking me, “Matt, how do you organize and remember all this incredible information?” A lot of our listeners are curious about how I keep track of all the incredible knowledge I get from reading hundreds of books, interviewing amazing experts, listening to awesome podcast, and more.

Because of that, we’ve created an epic resource just for you; a detailed guide called How to Organize and Remember Everything. You can get it completely free by texting the word “smarter” to the number 44222. Again, it’s a guide we created called How to Organize and Remember Everything. All you have to do to get it is to text the word “smarter” to the number 44222 or go to scienceofsuccess.co and put in your email.

In our previous episode, we examined how mindfulness practices developed independently in cultures across the world, discuss how evolution shaped our brains to focus on survival instead of happiness and fulfillment. We ask what is success, how do we define it? What is the failure of success, and we go deep in how to practice self-compassion and much with Dr. Ronald Siegel. To learn proven strategies for mindfulness and self-compassion, listen to that episode. 

Lastly, if you want to get all these incredible information, links, transcripts, everything we’re going to talk about in this show, be sure to check out our show notes. Just go to scienceofsuccess.co and hit the show notes button at the top. 

[0:02:47.5] MB: Today, we have another exciting guest on the show, Ken Wilber. Ken is the founder of the Integral Institute which serves as a think tank aiming to synthesize all human experience and knowledge. He has been called the Einstein of consciousness and is the author of over 20 books with the focus on transpersonal psychology including A Brief History of Everything, The Integral Vision, and Sex, Ecology, Spirituality as well as many other books. 

Ken, welcome to The Science of Success. 

[0:03:14.0] KW: It’s great to be here. I’m a fan of the show. I’m delighted to be on.

[0:03:18.5] MB: We’re so excited to have you on today. For listeners who may not be familiar with you and your story, tell us a little bit about yourself. 

[0:03:26.0] KW: Sure. I started out and went to — I’m a child of the 60s and so I tried — Was a product of that time. I also went to a standard university, started Duke University in medical program and then ended up switching to biochemistry and got graduate’s degrees on biochemistry. I found out that those really weren’t addressing the major questions that I had about my life, which are all the typical questions; who am I really and why am I here? What’s this all about? All of these kinds of silly questions. They were really urgent for me. 

I began what turned out to be kind of a life-long quest and I ended up gathering eventually several hundred scholars from around the world and just looking at these fundamental issues and we wanted to make sure that we got as complete view of this as we could. We’ve really just put almost every approach that humans have ever come up with on a table and then try to look at all of the other and see if we could read some sort of conclusions, and that ended up producing what we call integral approach or integral meta-theory. 

It turned out to have a fair amount of impact around the world and I think if nothing else, it showed people that we really can build bigger pictures that fit our knowledge disciplines together and we don’t just have to specialize and end up knowing more and more about less and less. 

[0:05:01.4] MB: That’s a great kind of intro into sort of the very high level of integral theory, and I know it’s a massively, massively deep and expansive topic. For listeners who may not have read into it or read any of your books, how would you define integral theory and what are a few of these fundamental tenants? 

[0:05:21.6] KW: Sure. One of the things that’s so interesting is as we started looking into all of the various areas, all the things that human beings have called knowledge going back 50,000 years. What was so surprising is how — What a vast and rich area it is. Really, how little most it is known, because some of the stuff turned out to be absolutely crucial. 

We’ve been doing this, myself and a team of scholars have been looking at these issues for really about the past 40 years or so now. First, we just looked at all of the areas that human beings have investigated during, basically, their entire history on the planet; scientific, spiritual, historical, artistic, moral, psychological, cultural, and so on. 

In other words, we looked at all the various maps of reality that humans have created during pre-modern times and modern times and post-modern times and we put them really several thousand major maps all on the table next to each other as it were. Then second we attempted to integrate them. That is we used all of them to fill in the gaps in any of them. The result was a really, really comprehensive map, a sort of super map if you will that really covered all or almost all of the major bases of humanities’ knowledge quest through the years. The results is what we ended up calling integral meta-theory. 

What it did was try to identify the sort of crucial components of all of these many maps of reality that humans beings have created. This gave us a framework, what is usually just called the integral framework that includes these crucial central elements. These are the elements that you want to include if you want your approach to reality to really be inclusive, comprehensive, and touched most of the important bases. That sounds a little abstract right now, but I’ll actually give some specific examples in just one moment. 

Then using this integral framework, we found that you could see many various ways that humans have approached their lives and their realities with different goals in mind. All of them have some degree of importance. They are all real. They all exist. Any of us right now can pursue any of them if we become aware of them, if we discover that they actually do exist. 

For example, people can engage in what we call showing up, in cleaning up, in growing up, and in waking up, to just name a few. These all covered different areas of reality. Again, most people don’t even know these areas are there and that you can pursue them, but almost all of them have an absolutely direct bearing on your life as you’re living it right now and what you consider yourself, what you consider important, what you consider goals, or drives. 

Again, what’s so amazing about all of these various areas is that most people are just completely unaware that they exist. Even knowledge experts who might know all about one of them are almost all totally ignorant about the others. It’s actually kind of alarming, because as we’ll see soon, each of these areas cover some truly crucial information about humans themselves and the realities that they have access to if they’re aware of them, that if we take an integral approach, of course, then we get all of these areas into account and this is why integral approach is to a topic or so sort of revolutionary as I’ll try to demonstrate. They are some of the first truly inclusive and comprehensive approaches to virtually any issue. 

So far, over 60 human disciplines had been completely reinterpreted from an integral perspective. We have, for example, integral business, integral education, integral leadership, integral ecology, integral politics, integral therapy, integral art, integral spirituality, and so on, and each case, the results are just more satisfactory. 

I thought one of the things we could do is just focus on two of these culture of an activity, what we’re calling waking up and growing up. Simply show what’s involved here with an integral approach so people can start to get a sense about what it means. These two activities are particularly interesting because they deal directly with human growth and development itself. If you take up any of these practices yourself in either growing up or waking up, it would be called a sort of self-improvement course. 

In other words, do you want to bet at yourself? These two paths; waking up and growing up, are two of the most central, most significant and most important paths that humans beings have advanced anywhere. Yet, neither the average person nor the typical academic knows anything about either one of them. Again, it’s really astonishing. 

We can maybe start with waking up and I’ll try to make very clear of what I mean here and I’ll give some experiential exercises so you can get a real sense about what this is talking about. This is a core path that we find going back at least 50,000 years to the earlier shamans and their vision quests. The idea itself is actually quite controversial and it has been controversial in almost every culture where it’s been introduced throughout history. It’s been that with fear, avoidance, resentment, aggression, violence. Indeed, hundreds of thousands of human beings have been murdered because of this topic. 

The idea itself is quite simple; human beings are said to have at least two major but very different states of consciousness or states of being that they can inhabit. One is the typical, normal, everyday, conventional state or sense of self. This is often called the ego, or the separate-self sense. The idea is that what we usually take ourselves to be, each of us, is an egoic separate-self. We’re identified with this single individual biological body. It was born a particular time. It will exist for several decades, and then it will die, and that’s it. That’s pretty much all we are. Human beings come into life, exist a while, gather a few things, suffer enormously, then die, and that’s it. 

Then humans are said also to have another state of being, or in a sense higher self. This self is actually one with all the existence, it’s one with the entire world, and its discovery marks a profound shift in consciousness and shift in identity from the skin encapsulated ego to an identity with spirit itself, or with the ground of all beings, the state of being one with literally the entire world.

Now, many writers say the leading edge science itself — the modern physics, and the system sciences — are making exactly this discovery, that every individual thing and event is actually interwoven with the entire universe in a seamless whole. It’s important to realize that this waking up is an actual and direct experience, not just an idea or a theory. 

Historically, the discovery of this higher-self or this true self was called enlightenment, awakening, moksha, satori, metamorphosis of the supreme identity, the great liberation, and it was universally held to be the summum bonum; the greatest good that a human being could achieve, the ultimate answer to questions, like who am I and why am I here? 

The pursuit of that path is what we call waking up. Waking up is a metaphor that’s widely used around the world with these traditions to try and indicate what this enlightenment experience is like. What’s like, it’s just as if you awakened from a dream and realize it wasn’t really real. To wake up in this life is to be awakened, enlightened, and to realize who and what you really are. You are not this illusory dream-like, separate and isolated ego-self. You’re actually interwoven with and directly one with the entire universe and all its many dimensions. Awakened from the dream, you are this supreme identity. 

All of the goals, and of all of the goals around the world that humans have sought, this is probably the highest or the most ultimate and we’re starting to see an increased interest in this path in the West and we have, to some degree, since around the 60s when the introduction of the Eastern meditate traditions made the very existence of the path of waking up more obvious. As I said, there’s a strong interest nowadays in trying to show that leading edge sciences are reaching the same conclusion as these ancient paths of waking up. 

As I’ll try to address, is there’s a grain of truth in that notion, but there’s also a kind of major glitch that stops it from being an alloyed truth. What is undeniably true is that of those people who have had this direct and immediate waking up satori, or enlightenment experience, well over 90% of them say that it's the most real, the most absolute experience that they've ever had and it showed them a reality whose existence that they simply couldn't deny. One the most recent got a fair amount of attention in the news, but it’s very typical, but the example Dr. Eben Alexander who's actually a neuroscientist from Harvard and he had this experience and call it “by far the most ultimately real I’ve ever had.” 

That is kind of a generic introduction to what we call this path of waking up, and we do find them in cultures around the world going back, like I say, at least 50,000 years, they tended to drop off with the rise of the modern era and — To continue the discussion headed in that direction, I’ll give a brief explanation of why they tended to drop off in the modern era, and this actually has to do the other path we’re going to talk about which is called growing up. 

To give an indication about what these waking up paths are actually like. In other words, what you experience when you have an enlightenment experience. What I'm going to do here is give a very simplified, a very shortened exercise that hopefully will give at least little experiential hint of what these paths are pointing to. 

We mentioned that virtually all of the waking up paths make a distinction between the ordinary or typical self-big-ego or the separate self-sense and our true self, or real self, which actually reaches far beyond this individual organism and is one of the entire ground of all being itself. How we can get at least a little taste of what that means? 

We can start by just having you simply describe inwardly what it is that you basically call this self of yours. Just or simply, who are you? Make a list of the things that you are. You might say, “My name is so and so. I’m this old. I weigh these many pounds. I’m this tall. I went to school here. I had this degree. I'm in a relationship now for five years. I don't have any kids. I work at this job. My hobbies are these. I drive this car. I like this kind of music, these types of books, “and so on and so on. That’s fine. You could go on and on like that. 

Notice when you're doing that there are actually two selves involved, one is the self that you can see, the self that you are engaged as describing. The self that can be an object of awareness, but the other self is a self that’s doing the describe. The self that’s doing the seeing. It’s not a seeing self, it’s the seer, and the seer could no more sea itself than a tongue could taste itself or an eye could see itself. 

What is this observing self? The real seer? Was is that? As you look for this true seer, this real self, you won't see anything. If you see anything, that's just another object, another scene. It’s not the real seer or the true subject or the real self. Rather, if you look for this real seer and you continually realize that anything can see is not it, is not the real seer, all you start to notice is a sense of vast freedom, a sense of almost complete release. It’s along the lines of I see that mountain, but I'm not that mountain. I'm free of it. I have these sensations but I'm not these sensation. I'm free of them. I have these feelings but I'm not these feelings. I'm free of them. I have these thoughts, but I’m not these thoughts. I'm free of them. I am what remains, a vast pure empty opening or clearing in which all these objects are arising and I'm free of all of them. I'm a pure witness. I’m a pure awareness itself. Not any content of awareness. 

This is why the discovery of this radically free awareness is called the great liberation, or in Sanskrit moksha which means freedom. That this real self is just a sense of pure I am’ness. It’s not I am this, or I am that, that I am this body or I am this person, which is pure I am’ness before is identified with any object or thing. This I am’ness is radically free from the entire stream of time. It’s the pure witness which is aware of time, aware of a past, a present, and future, but it’s itself radically timeless. It lives in what's called, not the passing present, but the timeless president or the timeless now moment. 

As Vichtenstein put it, if we take eternity to mean not everlasting temporal duration, but a moment without time, then eternal life belongs to those who live in the present. Right, the timeless or eternal present, the now moment. This is exactly what Christ then, when he said, “Before Abraham was, I am.” 

Zen has a famous Koan, which says, “Show me her original face,” original face means your true self, this real seer  — “Show me your original face, the face you have before your parents were born.” That’s not a metaphor. That's not symbolically. They mean it literally and directly. Your true self, your original face, your real I am’ness is indeed timeless or eternal and so existed before your parents were born not because it existed in a time before your parents, but because it doesn't enter the stream of time at all. It exist in this timeless now, witnessing this present moment prior to the unfolding of time in the temporal stream entirely. 

This I am’ness is an ever present or timeless reality. It’s always there whether you realize it or not. The great traditions actually maintain that this ever present I am’ness, this ongoing witness, is the only constant and always present experience that you’ll ever have. You probably can't remember exactly what you are doing at this time a week ago, but one thing is certain, your I am’ness was there. You probably can't remember what you were doing a year ago or a decade ago, but I am’ness was there still as an ever present changeless pure witness, empty of any content. 

You can’t remember what you were doing before your parents were born either, but I am’ness is still timeless or eternal. In other words, I am’ness doesn't enter the stream of time and so it still is right now eternal or free of temporal duration as Wittgenstein pointed out, and every mystic the world over agrees with that. 

You can't remember you were doing a century ago or a millennia ago, but that was just prior time is still prior to any of that time and so eternity is still eternity and this is why the true self is everywhere called unborn and undying. It’s unborn because it doesn't have a beginning in time. It’s ever present as. It’s undying because since it never entered the stream of time it never leaves it either. That is it never stops,  it never dives. Unborn, undying. 

If you really push into this ever present witness or true I am’ness, or timeless now, at some point you'll fully break into the real timeless now and your original face will become as obvious to you as clear sunlight on a summer day. That experience is what’s called enlightenment or awakening or satori, the great liberation, the supreme identity. Virtually everybody who's ever had this profound experience agrees that it is indeed the summum bonum, the supreme good of a human life. 


That's the path of waking up and what we found as we were looking at all the maps, the territory of waking up that have been offered over thousands of years around the world by human beings and hundreds of different cultures, is that there is a great deal of similarity between these meditative maps.

Scholars such as Daniel P Brown and Dustin DiPerna have examined dozens and dozens of the various contemplative and meditative paths left by the various traditions. They found a striking degree of similarity in virtually all of them. The quick little exercise I just gave about the witness was just an attempt to give at least a bit of a tongue taste of what's involved here. 

What scholars have found is that as they look at all of the various traditions around the world, as they looked at stages the Buddhist mindfulness of Vedanta Hinduism's five levels of meditation, Zen Buddhism's Ten Oxherding Pictures, Jewish Kabbal’s seven levels the tree a life, the Christian mystics of centering prayer or St. Teresa's seven interior castles, the Sufi Stages of Spiritual States. All of these paths of waking up describe a quite similar path of higher and higher states awareness. Leading from the ego or separate self-sense as one end, to the timeless eternal, ever present, true seer, or pure witness, or I am’ness, or real self, the supreme identity at the other. 

This is really one most significant discoveries that humanity has as ever made and its existence certainly should be made known to every human being on the planet and should be part of any truly truly liberal education. One of the reasons that things like mindfulness had become so popular in the West, is that mindfulness is a good example of a practice that was originally created about 2000 years ago specifically per waking up. 

Its ultimate aim is to free a person from their limited identity with a fragmented world of samsara and the egoic-self which is inherently linked with suffering and pain and agony and open them to their real identity in Nervana that is a totally unified, whole, integrated awareness, one with the entire world, one with the ground of all being, its ever present spirit, or self, or witnessed. A path towards that ultimate enlightenment includes practicing mindfulness, which simply a technique resting in the witness. It’s a technique for being aware of each moment. Seeing it as an object an the ceasing to identify with it as a subject. 

A real awareness in Sanskrit is called neke-neke. That’s not that. I have feelings, but not those feelings. I have thoughts, but I’m not those thoughts. The more we practice mindfulness the more we practice remembering the witness, then the more distance we get from, the more we cease to identify with our present stream of experience; our anxieties and pains and depressions. The more we become awareness, and not any content of awareness. The more open and free and clear and creative we become. We closer we get to appear I am’ness which is awakening to a really radical freedom. 

This isn't anything like a typical religion that Westerners are mostly aware of which is some sort of mythic story that you’re supposed to agree with. If you do, you get to live forever in a mythic heaven with all the other really boring people in the world. This isn't a mythic belief system. These paths of waking up whether we find them in the East or West are psycho-technologies of consciousness transformation. That’s the crucial path of waking up. 

I wanted to get to growing up and I was struck by saying there’s just one little problem with the path of waking up and it actually turns out to be a truly significant almost deal breaking problem. This doesn't have to do with the path of growing up, but I just wanted to make sure. I know I've been talking pretty constantly here. If there any bit questions, are we okay? How we doing here?

[0:28:11.9] MB: Yeah, this is this is great. There're so many things I want to ask about. Before we dig into the concept of growing up, which I definitely want to talk about and I also want to hear your thoughts about the kind of the problem or the tension between growing up and waking up. I wanted to to kind of suss out one of the core tenants of integral theory that informs both your deep study of 50,000 years of human history and integrated all of these different traditions is the really simple, one of the starting points that you have is the idea that everybody is right. Will you share that concept and how that has helped inform the creation of integral theory? 

[0:28:53.8] KW: Sure. Yeah, that was the driving point. I mean if you think about it, one of the ways that I sometimes put this is no human brain is capable of producing 100% error. It can’t function if that's all it did. I sometimes say nobody is smart enough to be wrong all the time. There has to be some partial truth in virtually every concept, notion, idea that human beings have has. Even if we say, “Okay, Ed. There's a time when everybody thought the Earth was flat and the sun went around the Earth,” and so on. We can say that there were some problems with that. We can say, Yes, that's true, but there's a whole school of philosophy called phenomenology,” and that is you just bracket what’s arising in your awareness. Don't try to decide whether it’s empirically true or not. Just look at it as a phenomena itself. Look at it just as it’s arising on its own. If you do that and you sit outside and look at the heavens, that’s exactly what it looks like. The earth does look flat. It doesn't look like a globe and it does look like the sun and the moon go around the earth. Those are phenomenologically accurate. 

The question then becomes, “Okay. How would have to be the overall situation in a worldview, or in a person's overall understanding where they would see the world from just that perspective?” If we do that, then we find that indeed humanity as to individual humans go through a process of evolution. They go through a process of indeed what we’ll call growing up. They grow and evolve through various stages, various epics, various areas of development, and when they do, what they're seeing in those epics is true for that time and it makes sense if you go back and look at it from that perspective. 

If we do that and then put all of these perspectives together, then we don't just say, “Okay. Which one is right,” and all the others are wrong. We say, “No. Wait. Each of these was right at its own place and its own time as it unfolded.” This actually turns out to be important because those previous errors that humans existed 5,000 years ago, 10,000 years ago, 2000 years ago, those turn out to be epics that are reproduced if you will in the world views of influence as they grow up today. 

If we look at the great stages of human development — Jean Gebser is one of the geniuses in this and he outlined the stages of overall development. Just broad generalizations that human beings have gone through over the past 500,000 years and he turned these epics archaic, the magic, the mystic, the rational, the pluralistic, and the integral.

As it turns out those stages are exactly the major stages of growth and development that an individual goes through from birth today. Individuals are born the first year or so of life. They have an archaic worldview. From about years 1 to 3, they have a very magical primary process view the world. Then emerging at around ages 5,6, 7, they start to get a very mythic view of the world. The various developmental schools of psychology that did look at these early stages of development all agree with these different sort of early world views unfolding in that way. 

Then around adolescence, a rational capacity emerges and this is associate also with the age, the rise of modernity in the Western Enlightenment, it was call the age of reason and revolution and then if you look at the pluralistic or relativistic worldview that's associated with postmodernism. Then we’re right on the edge now where were starting to look back on all of these previous stages of development and realizing that all of them are parts of an overall path of human growth and development. All of them are partially right during the ages that they emerge. As it turns out, a human being can stop at almost anyone of those stages. 

We have grown men and women today who are 20 and 30 and 40 years old many of whom are still at a magic stage. Others are at a mythic state. Others at a rational state. Others are pluralistic. We realize it's going to go on forever, but that overall view is starting to be known as the integral view, because whereas all of this previous stages think that their view in their view truth and values are the only real truth and values in the whole world. The actual integral stage development which only a couple of decades old though, but people at that stage of development start to view all of the previous stages as being important. 

That changes everything. We’ve never had up a stage of development that thought other stages were important. If you are at a mythic traditional, mythic literal standard view from the stage, things like you believe the Bible is the literal word of God. All of these myths are absolutely. There are scientific facts. That’s a typical — It’s called mythic literal stage of development. If you’re at that stage of development, you probably belong to a fundamentalist school of one of the world's great religions and this is also called an ethnocentric stage of development because it believes that its special group are chosen people, or the one and only people that are chosen by God. Interestingly, about 60% of world population are at an ethnocentric mythic literal stage of development. 

Then as you rise up into a modern or rational stage of development, then you expand from ethnocentric to world center. World-centric believes not that just my special group alone should be given preference but that all people should be treated fairly regardless of race, color, sex, or creed. That was a huge move historically for human beings, but it was a move from ethnocentric orientation to world-centric orientation. That actually was a specific shift in our history. Believe it or not, that shift didn’t occur until a couple hundred years ago Human beings have been on this planet for close to a million years and it wasn't until a few hundred years ago that we actually figured out slavery was morally objectionable. So in a 100 year, from around 1770 to 1870, slavery was outlawed by every rational industrial modern nation on the face of the planet. First time that it ever happened, even indigenous tribes has slavery. Even all of the cultures where the great religions first arose has slavery. 

St. Paul Council's slaves, “Accept Jesus, and serve your master joyously.” The great traditions [inaudible 0:36:09.4] and Buddhism and Vedanta Hinduism still has slavery. They were good at waking up that didn't mean they were good at growing up. Growing up is that process of going through those stages of individual evolution and development and it turns out that waking up and growing up are two very different things. You can be very high on one and not very high on the other. 

Most common is historically. Most of the people who had waking up or enlightenment experiences were also ethnocentric. They existed in cultures that had slavery, and most of the slaves are different ethnic tribes. In other words they were racist. They were all patriarchal. In other words they were sexist, and they're all ethnocentric. Even though they were awakening to this ground of being, this one with all beings, they are racists, sexist, ethnocentric. That's because even though they were advanced in waking up, they weren’t that advance in growing up. There were at a mythic ethnocentric stage of development, and it wasn’t until we get to the modern rational world centric stage of development that sexism started to be called out, started to get the women's movements and so we have in today's world were to be sexist, is to be charged with a very serious offense. 

Of course, to be racist is to be criminal. This is new, the humanity. This is a product with a very high stage of growing up. The problem is each stage has both these pluses and these minuses of course. One of the problems of the modern rational stage hasn’t emerged, and it outlawed slavery, it overthrew monarchy. There were the French and American revolutions trying to introduce democracy. All of that was good but what was problematic is they looked at the previous error, the mythic-ethnocentric stage of the great mythic religions and I threw out all of them. 
They got rid of racism but they also threw out enlightenment, meaning waking up, and they got rid of sexism but they threw out awakening. They went from ethnocentric to world centric but they tossed out the great liberation. That's problematic, is that we tended to lose access to those very esoteric schools of spirituality that had advanced quite far. 

Those are usually a small portion of the culture and they were often differentiated from the great mythic exoteric religions. In the great Catholic religion, for example, most of the followers are believing in their dogmatic myths. I believe Jesus Christ is one and only biological son of the one only God and then you get to go to heaven. A very small number of them were contemplative schools of development and they were interested in waking up. Problem is the modern world didn't differentiate between those two and it threw out all of them, and so we lost access to this extraordinary road to ultimate reality into our ultimate identity with this ground of all being. 

What was same was everybody's right, is we have to go back and look at all of the truths that humanity came up with over its entire history, because those turnout in some cases do not only have truths that are still true today like waking up but they end up embodying world views that are still true today as people are born at square one and have to move through archaic, to magic, to mythic, to rational, the pluralistic, the integral stages of development. 

We still have well a recent study in this country, America, show that three out of five people, 60% were still at ethnocentric or lower. Hell, we just elected president who’s ethnocentric. He's mythic literal. He is racist, sexist, misogynistic, xenophobic. God bless him, but that's not the highest we can aim for right now. The way he’s seeing the world is exactly the way the world looks at that stage of development and that's why you can't challenge him about those and that's why he is immune to so-called facts. We find this is true for every stage of development. 

One of the things that we do with an integral point of views is we say, “Okay. If we're approaching any topic, like how should we do marketing for business, we have to look not only at just doing market surveys and all of that, but we have to realize — Look at what level of development the different markets are, because somebody who’s at a magic stage of development, somebody who’s at a mythic stage of development, somebody who’s at a rational stage of development, somebody who’s at a pluralistic postmodern stage, somebody who’s at an integral stage have very different drives, very different needs, very different motivations that empirical research on all of these and there to respond very very differently to marketing plans. You want to know what you're doing. 

What most people do in terms of marketing is they'll come up with a particular marketing plan and it's usually comes from the level of development that they themselves are at. They will appeal to people at that one level but they turn off people at the other 6 or 7 levels of development. You need to know what you're doing. We find us through at virtually any discipline. If you’re looking, for example, at spirituality, if you're looking at faith, we have empirical studies now showing that human beings go through around six or seven stages of faith, and those stages are essentially variations on archaic stage, magic stage, a mythic stage, rational stage, a pluralistic stage and an integral state. Their spirituality looks different at every stage, completely different. 

If somebody’s at a magic stage of development, they're in it for the miracles. That want to watch Jesus walk on water they want to see loaves turn into fishes, and water turned into wine. They want to see the dead raised to be living. They want to live forever in a magical heaven. As I move into mythic, and they get a more extensive cognitive orientation, than they start looking for things that are true, that are eternally true. They start looking at God's commandments and things that are important like that and they realize that they have to follow these commandments if they want to fit in and be saved basically by God himself. 

What this is really doing is moving into just a whole dimension of reality that has rules and regulations and that human beings have to adapt to and this is an entirely appropriate move at that stage of development to do that. You still think very much in mythic terms, so you think all of the myths in the Bible are literally true and you think Jesus was the one and only biological son of the one and only God. 

When you move to a world-centric rational stage, then you’ll start say, “Okay. Wait a minute. There all these other world religions and all these other world teachers and I can’t have the only one that’s right. I have a more world-centric point of view, more universal point of view.” So all of a sudden, we’re not the only chosen people. I happen to relate to Jesus Christ, so I’m allowed to accept him as my teacher but I can recognize there are other great world teachers as well. I can recognize that Buddha had important truths and chakra had important truths and so on that. 

Interestingly, the Catholic Church itself for the first time its entire history at Vatican II announced that — Paraphrasing, “We recognize that a comparable salvation can be had by other world religions.” With the first time in the entire history, they acknowledge that they didn't have the one and only true way. They moved from ethnocentric to world-centric, and that is exactly what has to happen because again with sort of 60 to 70% of the world’s population at ethnocentric levels of development. Anything resembling world peace is categorically not possible under those circumstances. Yet that dimension of things is not looked at at all. We look at it in terms of, “Oh, we have to do economic things to help the world,” or “Oh, we have to do technological things,” or “Oh, we have to do political things.” but nobody looks at these interior dimensions, and we find both waking up and growing up.

Of course, we have a lot of other dimensions and in integral is well. We look at cleaning up, which has to do things like shadow elements and we look at things like showing up which has to do with all the different sorts of dimensions of reality that we have. The guiding light in all of this is that there's some degree of truth in virtually every approach to reality you look at. The question is no longer which approach is right, and all the others are wrong. 

The real question is how can all of these approaches fit together. What framework can we adopted that actually embraces all of them and they can all fit together in a coherent fashion? That's what reality looks like, and if we’re not doing that, were really not chasing reality. We’re chasing a narrow, partial, fragmented, broken part of reality and that's a no go. That’s still what most of our professions do. It’s what almost all of our disciplines do, but we clarify find that to be a very limited approach. It certainly makes a difference as you start applying this in your life and how you live

[0:45:52.6] MB:  One of the key components that I think is really important to understand in this whole looking at different levels of development is the idea that hierarchies do exist but that they don't necessarily equate to moral superiority and that each hierarchy to evolve has to sort of transcend and include the levels below it. Could you talk a little bit about that idea? 

[0:46:17.3] KW: Sure. One of the problems with just the whole postmodern movement in general, and postmodernism was named because it came after modernity. Modernity generally means the period starting around 1600-1700 in the West where we had the rise of almost all the modern sciences, modern chemistry, modern biology, modern physics, modern astronomy and so on and we had so-called Western Enlightenment, which is called the age of reason because it moved primarily into using rationality and scientific investigation instead of simply mythic revelations. 

That was a profound period in human development obviously, and because it was thinking in sort of third person rational terms, then it tended to think in terms of universal realities. That’s why it looked at human beings as universal individuals. They had universal rights. Not just rights if you were a Catholic, or rights if you were Jew, or rights if you belonged to this race, or this group, or that class and so on, but rights that you had and just being a human being, a universal human being. That's why slavery was ended and so on. 

That were downsides as I said with each era, and one of the downsides with the modern era is that it just pushed rationality itself too hard. Even in the  great distinction of the good true and the beautiful, the true was represented by rational objective truth, but the good was moral reasoning in moral judgment, and beautiful was aesthetic judgments, and rationality ended up sort of pushing all of those out the window. 

We started to get what was called not just science but scientism, or often called scientific materialism where all of the interior realities, consciousness, awareness, morals, emotions and so on, were thought not to be really real. Just what can be rationally and objectively observed in a scientific experiment is real and that pretty much came down to just material atoms, almost everything else is denied reality. 

The rise of postmodernism which really started around the 1960s and it started as — First of all, it was a higher level of growth. It was a pluralistic stage, which was a stage that became aware of the previous rational stage and found some of its limitation. That's why it’s generally called postmodernism. It’s also called post-rationalism. It came after rationality and attempted to open it up and that's why also we started to get was called multiculturalism, where it’s understood that not just Western Eurocentric culture has the only real truths, but cultures all over the planet have their own unique truths and they need to be honored as well. 

We got the whole Civil Rights movement, we got the acceleration of personal and professional feminism, we got the whole environmental movement and so on. One of the problems with a pluralistic or postmodern stage was because it started to try and sort of include everything but it didn't make distinctions. In others, if you're looking at, let’s say, being inclusive, as being a good thing, which postmodernism did, it didn't look at the fact that there are stages of inclusiveness. Each stage is more and more and more inclusive. Conversely, the lower stages actually less inclusive, that there's actually some problems with those. They tend to be egocentric and ethnocentric. There not world-centric. 

Postmodernism came short of making that distinction and the reason is they confused the types of hierarchies. Postmodernists thought that all hierarchies were dominator hierarchies. Dominator hierarchies are like the cash system or criminal organizations. The higher you go in that hierarchy, the more people you can oppress, the more people you can dominate. The postmodernist thought that all hierarchies, all ranking, all levels of any sort of ranking were dominator hierarchies. They're all oppressive and they all cause enormous social suffering and social ills. 

They didn't distinguish between dominator hierarchies and growth hierarchies. Growth hierarchies, each higher level is more inclusive and less domineering, not the other way around. It’s just the opposite domineering hierarchies. A typical growth hierarchy we see in evolution itself. We go from, quarks, to atoms, to molecules, to cells, to organisms. Each one of those transcends but includes the previous one. It doesn't oppressive. Molecules don't hate atoms. Molecules are not domineering atoms, they're embracing. They actually include them. If anything, they love them. 

Most of the developmental schemes we’re talking about; archaic, to magic, to mythic, to rational and so on, and mostly developmental schemes that developmental psychology looks at, those are all growth hierarchies and it’s only the higher stages of growth hierarchies that you overcome dominator hierarchies. All growth hierarchies move from egocentric, to ethnocentric, to world centric, to integrated. It’s only at world-centric that you stop wanting to domineer and dominate. 

The only cure for dominator hierarchy is a high level of growth hierarchy. People at low levels of growth hierarchies use dominator hierarchies. Even then in growth hierarchies, as you’re saying, you have to be careful because simply the fact that you have a higher level — Higher something means like atoms, molecules, cells, it means that the cognitive structure of a higher level includes all of the components of the previous level, but then adds something extra. 

Therefore is bigger, is wider, is higher, whatever term you want, but it doesn't always necessarily mean it's better because this higher stage can still make mistakes. It can still create problems. It can still deny or if it has in a psychological being. If there are various thoughts or various feelings that you're frightened up or judgmental or afraid of, you can repress them. You concealed them out. The higher you go the more capacity you have for doing that because cognition gets stronger and stronger.  Higher not only means higher potential capacities, it also means higher potential problems. Inherently, the problems at one stage are solved only by the next higher stage and it introduces its own problems and those can be solved again at the next higher stage and so on. 

Growth hierarchies are one most important discoveries that humanity has made. Again, as you look at all the various maps around the world and look at how they broke down, you can see once that were dominator hierarchies and you can see once that were growth hierarchies, and the growth hierarchies always were involved in creating more moral, more sustainable more benign, more goodness, more truth more beauty, and dominator hierarchies were always concerned with oppression and domination and suffering, slavery and on and on and on.

Again, what’s been such a problem with postmodernism in the last 40 or 50 years since it became into being with the 60s is that it didn't allow growth hierarchies and it basically denied all hierarchies, and that was ironic because pluralistic postmodernism itself is the result of five or six levels of a growth hierarchy. Nobody is born a pluralism, you're born at archaic and you have to develop to the hierarchical stages of magic, to mythic, to rational and finally to pluralistic. When the pluralist turn around and said, “Everything is equal. There’s nothing but egalitarianism. All values are the same.” Then they cut out the path of growth to their own level of awareness. They killed growth entirely and that's effectively what we got from postmodernism is it stopped acting as a leading edge in development and that has been just really kind of a disaster across the board. Enormous number problems that the world is facing now around the around the world results from just that. 

What we’re trying to do just with sort of integral approach is put all of these things on the table and make sure that we are looking at not just what people say or do the opinions that they have, or the belief that they hold, but that we also understand the context that those beliefs are coming from, that we take a genealogical approach, that is we actually look at the genealogy of these ideas at the stages of growth and evolution and development that has occurred, because evolution seems to touch pretty  much everything. Tracking the stages of evolutionary unfolding becomes really crucial in this whole approach. Again, virtually any area we’re looking at. 

[0:56:13.3] MB: This is obviously an extremely vast and complicated topic. For our listeners who want to be able to kind of dig in and get a little bit deeper into some of the fundamentals of integral theory, where can they find you online and kind of what’s a good starting place? 

[0:56:32.1] KW: Sure. I've got about 25 books and they're all still in print and you can get any of them on Amazon. They’ve been translated in over 30 foreign languages. They’re pretty widely available and people can just do that. You can also just Google integral and you’ll get plugged-in to sort of a worldwide movement that’s looking at these areas. Website, a place to start might be integrallife.com. We threw a pretty wide web there. We included a lot of different approaches but the core guiding principle of the website is the integral interview and there a lot of discussions and dialogues by me and articles and essays and so on. People can follow up there if they wish.

[0:57:15.8] MB: Ken, thank you so much for coming on the show and sharing all these wisdom. I know that integral theory is such a fascinating concept, the idea of integrating the entire history of human knowledge into a piece of framework to understand and explain reality is a massive undertaking. I know that in the limited constraints of a one-hour conversation, there's no way we can even really scratch the surface of it.

I really appreciate you sharing some of these core concepts and we’ll definitely put links to all you books and everything in the show notes for listeners so they can check those out. 

[0:57:51.0] KW: Great. Awesome. 

[0:57:52.2] MB: Thank you very much for being on the show. We really appreciate it. 

[0:57:54.8] KW: Thank you Matt. Thank Austin. I appreciated it. 

[0:57:57.2] MB: Thank you so much for listening to The Science of Success. Listeners like you are why we do this podcast. The emails and stories we receive from listeners around the globe bring us joy and fuel our mission to unleash human potential. I love hearing from listeners. If you want to reach out, share your story, or just say hi. Be sure to shoot me an email. My email is matt@scienceofsuccess.co. I’d love to hear from you and I read and respond to every listener email.

The greatest compliment you can give us is a referral to a friend, either live or online. If you’ve enjoyed this episode, please, leave us an awesome review and subscribe on iTunes, because that helps more and more people discover The Science of Success. I get a ton of listeners asking, “Matt, how do you organize and remember all these information?” Because of that, we’ve created an amazing free guide for all of our listeners. You can get it by texting the word “smarter” to the number 44222, or by going to scienceofsuccess.co, that’s scienceofsuccess.co and joining our email list. 

If you want to get all these incredible information, links, transcripts, everything we just talked about and much more, be sure to check out our show notes. You can get them at scienceofsuccess.co and hit the show notes button at the top. 

Thanks again, and we’ll see you on the next episode of The Science of Success.

May 11, 2017 /Lace Gilger
Mind Expansion
RonaldSiegel-01.jpg

Proven Strategies of Mindfulness and Self-Compassion with Dr. Ronald Siegel

May 04, 2017 by Lace Gilger in Emotional Intelligence

In this episode we examine how mindfulness practices developed independently in cultures across the world, discuss how evolution shaped our brains to focus on survival instead of happiness and fulfillment, we ask what is success? How do we define it? What is the failure of success? We go deep into how to practice self-compassion, and much more with Dr. Ronald Siegel.
 
Dr. Ronald Siegel is an Assistant Clinical Professor of Psychology at Harvard Medical School, where he has taught for over 30 years. Ronald also currently serves on the Board of Directors and Faculty of the Institute for Meditation and Psychotherapy. He is a longtime student of mindfulness meditation and has authored and co-authored several books on the topic including The Mindfulness Solution, Mindfulness and Psychotherapy, and more.
 
We discuss:
 
· Lessons about mindfulness from the Harvard medical school
· Why did mindfulness practices spring up independently in cultures across the world?
· You didn’t evolve to be happy (and why that’s super important)
· How evolution shaped our brains to focus on survival and not happiness and fulfillment
· How our minds are like Teflon for good things  & Velcro for bad things
· Type 1 Errors and Type 2 Errors (and why our minds evolved to make way too many Type 1 Errors)
· How evolution sculpted our brains to be incredibly concerned about social ranking and hierarchies
· Why we focus incessantly on what other’s think about us and how we compare to other people and how that drives much of what happens in the world around us
· The pain of “I, Me, My Mine” and how constant preoccupation with ourselves is a major cause of pain and suffering
· When we are preoccupied with proving ourselves, it harms our connections with other people
· What is success? How do we define it? What is the "failure of success?"
· The major misconceptions about what will make us happy
· The importance of connecting with others and engaging more fully in this moment
· The Dunning-Kruger effect and how it clouds our understanding of mindfulness
· “High-resolution consciousness” and how you can create it
· The relationship between mindfulness and thought
· A huge amount of psychological suffering has to do with our thinking
· Thoughts are mental contents rather than realities
· Happiness stems from being FULLY PRESENT and ENGAGED
· Fantasizing about future/past etc creates suffering
· How does mindfulness relate to meditation? What’s the difference?
· Train the mind not to push away the unpleasant experiences
· We go through exercises explicitly design for cultivating acceptance
· How mindfulness helps you break out of a cycle of comparison and cultivate loving self-acceptance
· Identify the feeling states in your body and notice each time you get feelings of inflation and deflation
· The vital importance of self-compassion
· Feel your feelings and trust that it's OK to feel them
· Who was the King of England in 1361? (and why it's ESSENTIAL to understand that)
· The concepts of narcissistic recalibration and the hedonic treadmill
· The scientific reality that everything is a wave function
· Consciousness is a stream of experience that fluctuates up and down
· And much more!
 
If you want to master meditation and mindfulness, listen to this episode! 

Thank you so much for listening!

Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions on how to do that).

SHOW NOTES, LINKS, & RESEARCH

  • [Book] The Mindfulness Solution: Everyday Practices for Everyday Problems by Ronald D. Siegel

  • [Book] Mindfulness and Psychotherapy, Second Edition by Christopher K. Germer PhD, Ronald D. Siegel PsyD, Paul R. Fulton Ed.D.

  • [SoS Episode] How to Master the Superpower that Builds All Other Powers with Dr. Rick Hanson

  • [Video] The Fly

  • [Wiki Article] Dunning–Kruger effect

  • [Article] Wandering mind not a happy mind by Steve Bradt

  • [SoS Episode] Uncover the Root of Your Pain, How to Smash Perfectionism, Love Yourself, and Live a Richer Life with Megan Bruneau

  • [Website] The Mindfulness Solution

  • [Downloads] Meditation/Exercise files - The Mindfulness Solution

  • [Video] Dr. Ron Siegel: "The Science of Mindfulness" | Talks at Google

  • [Video] Harvard Medical video: What it takes to be happy

  • [Video] Mindfulness and Psychotherapy with Ronald Siegel, PsyD

Episode Transcript

[00:00:06.4] ANNOUNCER: Welcome to The Science of Success with your host, Matt Bodnar.

[0:00:12.6] MB: Welcome to The Science of Success. I’m your host, Matt Bodnar. I’m an entrepreneur and investor in Nashville, Tennessee and I’m obsessed with the mindset of success and the psychology of performance. I’ve read hundreds of books, conducted countless hours of research and study and I am going to take you on a journey into the human mind and what makes peak performers tick, with the focus on always having our discussion rooted in psychological research and scientific fact, not opinion.

In this episode, we examine how mindfulness practices developed independently in cultures across the globe, discuss how evolution shaped our brains to focus on survival, instead of happiness and fulfillment. We ask what is success, how do we define it, and what is the failure of success? We go deep into how to practice self-compassion, and much more with Dr. Ronald Siegel. 

The Science of Success continues to grow with more than 800,000 downloads, listeners in over 100 countries, hitting number one in New and Noteworthy, and more. I get listener comments and emails all the time asking me, “Matt, how do you organize and remember all this incredible information?” A lot of our listeners are curious about how I keep track of all the incredible knowledge I get from reading hundreds of books, interviewing amazing experts, listening to awesome podcast, and more.

Because of that, we’ve created an epic resource just for you; a detailed guide called How to Organize and Remember Everything. You can get it completely free by texting the word “smarter” to the number 44222. Again, it’s a guide we created called How to Organize and Remember Everything. All you have to do to get it is to text the word “smarter” to the number 44222 or go to scienceofsuccess.co and put in your email.

In our previous episode, we discussed learning how to learn meta-learning, how Salvador Dali and Thomas Edison practice the art of sleeping without sleeping to hack their neural systems, the concept of chunking, what neuroscience says about it, and how you can use it to become a learning machine, why following your passion is not the right thing to focus on, and much more, with our guest, Barbara Oakley. If you want to become a learning master, listen to that episode. 

[00:02:14.6] MB: Today, we have another awesome guest to the show, Dr. Ronald D. Siegel. Ronald is the Assistant Clinical Professor of Psychology at the Harvard Medical School where he’s taught for over 30 years. He also currently serves on the board of directors and faculty of the Institute for Meditation and Psychotherapy. He’s a long-time student of Mindfulness Meditation, having authored and co-authored several books on the topic including the Mindfulness Solution, Mindfulness and Psychotherapy, and several more. 

Ron, welcome to The Science of Success. 

[00:02:43.3] RS: Thanks for having me. 

[00:02:44.6] MB: We’re very excited to have you on here. For listeners who may not be familiar with you and some of your work, tell us a little bit about yourself. 

[00:02:51.1] RS: I’m a clinical psychologist by training and I happen to have been interested in mindfulness practices ever since I was a kid and that I’m now in my 60s, so that was quite some time ago. I was doing them personally, and then about 35 years ago, I became involved with a group of people who were either training in or teaching in the Harvard Medical School system. All of whom were mental health professionals who all were also doing personal mindfulness practices. 

Back 35 years ago, we pretty much stayed under the radar and kept to ourselves because the mental health field is very heavily psychoanalytic at the time, and none of us wanted to be accused of having unresolved infantile longings to return to a state of oceanic oneness, which was how Freud understood meditation practices. 

We stayed under the radar and we talked among ourselves. Then, interestingly overtime through the ground-breaking work of a number of innovators who brought mindfulness practices first into medicine and then into education and then into the mainstream more broadly, people became interested in what we knew about how mindfulness practices could help people with both every day psychological difficulties as well as more serious states of depression, anxiety, and alike. 

Then, we started writing and teaching for our colleagues, other professionals who were interested in this. This has now mushrooms so that if you were to now go to, say, the annual meeting of what’s called the ABCT, which is the Association of Behavioral and Cognitive Therapies, which is really where the scientifically-minded people in the mental health field, not on the drug side but the ones developing psychotherapies, get together. The majority of presentations are now online from this and acceptance-based treatments. 

We now have this huge database showing that, “Gee! Mindfulness practices are enormously helpful for transforming people’s lives.” What I do nowadays is I still have a clinical practice. I’m still a practicing psychologist, but I also go around the world training mostly mental health professionals in how to use this with their clients or patients but also sharing this information with the general public. 

[00:05:03.6] MB:  Before we dig too deep into mindfulness itself, I’d love to start our conversation with the idea that you’ve talked about in the past that we didn’t evolve to be happy. 

[00:05:13.8] RS: It’s interesting that mindfulness practices have been developed in virtually all the cultures of the world. We wonder, “How come? How did this happen?” Nowadays, modern psychology is very interested in what structures of the brain were originally evolved through Darwinian processes to be adaptive; in other words, to help us to survive and help us to reproduce and pass on our DNA, but perhaps, we’re not well-equipped or perhaps don’t incline us toward happiness. I can just rattle of a few. 

One of them is our capacity to think. If you imagine our ancestor out there in the African Savannah, hanging around with lions and other kinds of predators around; what did our ancestor — Let’s say Lucy,  who is Australopithecus, one of our ancestors of whom we have the bones. What were her options for survival? If she came face-to-face with a lion, she could bare and show her claws, but, “Argh!”, that wouldn’t be terribly effective. She might try to run, but that wouldn’t work. 

One of the first things you learn if you go on a walking safari in Africa is that everything out there that’s scary is faster than you are. The first thing the guide says is, “No matter what you encounter, please don’t run.” They say, “You see that lumbering hippopotamus over in the mud puddle? 42 miles an hour when he gets pissed. You see that half-blind rhino behind the tree? 38 miles an hour.” In fact, if you run, they’re just going to think that you’re their predator. They’re just going to think you’re a prey and they’ll go after you all the more. 

She wasn’t going to be able to fight back. She wasn’t going to be able to run away. She had a reasonable sense of hearing, a very limited sense of smell, just ask your dog, eyesight that was okay and not as good as an eagle or a giraffe but better than a half-blind rhino. Somehow, she survived. We know she had several things going for her. One was a prehensile thumb, and that’s the ability to grasp things and pick up things to make tools. If you just compare your dexterity to, say, your dog’s dexterity, it’s clear that that helps a lot.

The other thing we had was the fight or flight response, which allows to mobilize a lot of energy in an emergency situation. The third thing we had was this capacity to think. Now, the prehensile thumb doesn’t cause us a lot of trouble as humans. Boy, oh, boy, does this fight or flight system, especially tie to this capacity to think, make us miserable. 

We know the activation of the fight or flight system because we experience it most often as ether excitement or anxiety, and very often, it’s tied to worry.  Thinking gets us into trouble in large part because our thinking capacity is not some neutral computer. Lucy was able to survive out there in the savannah because she was able to remember past events and anticipate future ones and strategize as to how to survive the future challenge, but her mind wasn’t some neutral computer as I said. It was —

I have a friend, Rick Hanson, who wrote a wonderful book called the Buddhist Brain in which she says that our mind evolved with a negativity bias that makes it like Velcro for bad events and Teflon for good ones. When bad events happen, they stick. When good ones happen, they slide right off the pan. This makes perfect sense.

If you could imagine Lucy out there in the savannah, she could have made one of two types of errors. We can call it a type one error and a type two error. Roughly, if any viewers trained in science the way we use those terms in scientific research. She could have been looking at, let’s say, a set of bushes that had a vague shape behind it. She could have thought, “Oh, my God! It’s a lion,” when it was really just a beige rock. That would have been a type one error. Or she could have thought, “It’s probably a beige rock,” when it was really a lion. That would be a type two error. 

If you think about it, Lucy could have made countless type one errors and still live for another day and passed on her DNA and the like. If she made even one type to error even one time thinking that the lion were just a rock, that’s the end of her DNA line. 

We developed brains that are exquisitely sensitive to danger that remember every bad thing that happened. We see this in every day worries, we see this in everyday occupations. We might imagine that back in Lucy’s day, there were some happy Hominids hanging around, holding hands, singing Kumbaya, remembering the last dynamite sexual experience or luscious piece of fruit; they typically, however, were not our ancestors. Why? Because they died before they got to reproduce. Our ancestors were the ones who were going around saying, “Oh, my God. It looks like a lion.” “Damn, it could be a snake.” “Shit, is that a cliff,” et cetera.
 
We developed this brain that has constantly anticipating danger and remembering bad things that happened that is tied to this fight or flight system where we feel are palm sweating or our heart racing, all the different things that happened to us. Whether it’s asking somebody out on a date that we’re afraid, won’t like us, going to the job interview, thinking about what’s going to happen to my finances, worrying about our health, and worrying about what other people think of us, and on, and on, and on. We actually evolved to be tormented in this way. 

Interestingly, some people, when they hear this, they say, “Well, well, well. I’ve heard that stress is really bad for your health, so that doesn’t really make sense that we would have evolved to be such stressed-out beings.” If you think about it, must this stress-related disorders, everything from chronic headaches and stomach aches and the like to things like heart attacks; they typically don’t kill us till after we’ve reproduced. The fact that we live a life stressed out and tormented in one way or another actually had very little negative effect on our capacity to reproduce. Natural selection didn’t really care about it so much. That, in a nutshell, is what we mean by we didn’t evolve to be happy. 

[00:11:24.2] MB: It’s such an important concept for people to understand that our brains were literally sculpted by evolution to focus on the negative, to focus on fears and threats and anything that might bring us perceived harm. 

[00:11:39.2] RS: Exactly. Just to add one other thing; the other thing we’d say they were the other form of harm that causes tremendous suffering for us today is our concern with social ranking. Humans hung out in primate troops of 25 to 50 and you’re with the same group of 25 to 50 from birth until death. New members were being born and dying, but it was a pretty small club. If we look at other primates that are organize that way, chimpanzees and others, we see that they spend a lot of their energy jacking for dominance; trying to figure out who’s the alpha male, who’s friends with the alpha male, who’s supported by the alpha male, which females are going to be sexual partners to the more dominant males and the like. 

There’s actually a fair amount of tension that goes into this. It doesn’t take a lot of observation looking at human beings to notice that, “Oh, my. We spend a lot of our energies jacking for position.” The way that shows up in most of us in terms of our subjective experience is concerns about self-esteem. “What do people think about me? How am I doing compared to the other guys or the other women?”
 
We get hooked on an extraordinary variety and different dimensions or domains. For one person, it’s — Well, in our society who has more money? For someone else, it’s who has the higher position in the organization? For somebody else, it’s who has more friends? For someone else, it’s who’s morally purer or more righteous. For somebody else, who’s more artistically creative? For lots of people, it’s who’s better-looking, who’s more buff, who has the better body, who has the sexier spouse or girlfriend or boyfriend? For older folks; who has the better behavior or higher achieving kids? This goes on and on and on in ways in which we’re constantly comparing ourselves to one another. 

If our listeners would reflect on this for a moment, on the comparisons that you make and we all make even though we tend to be embarrassed in making them and we tend to keep our thoughts to ourselves; who among us always wins? We’re always going up and down in these comparisons. I remember once, I asked a group of therapists about them. A guy raised his hand when I said, “Who among you always wins?” I thought, avoid him at lunch because, the people who think they’re all who’s winning are inseparable. 

We have this other guy mention of social comparison and worrying about whether we’re good enough which is also quite hard-wired. The way that that got hard-wired is because it turns out that the higher ranking males got to reproduce more with the more reproductively-promising or fertile females. Translate; the guys who were on top in the pack got the hot babes. That’s more or less how this translates and they actually got to pass their DNA down more.
 
Here, too, we could imagine that there might have been happy Hominids hanging around, not caring about that, being egalitarian, just connecting out of love. By and large, they didn’t get to reproduce as much, so we didn’t get so many of their genes. It’s not that we don’t have some of those genes but we’ve got an awfully strong genetic loading to worry about who we are, how we compared to others. 

This stuff causes — It runs the whole advertising business, it drives most people’s achievement motivation, and it really does a lot of running the world if we step back and reflect on it, and it doesn’t do it happily because we can never win consistently. Unless you live and we’ll be gone where all of the women are strong, the men are good-looking, and all of the children are above average; you’re always going to be above average and below average some of the time. 

Also, we change our comparison groups, so that if you’re an Olympic athlete, your comparison group is the other guys going for the bronze, the silver, and the gold. You’re not thinking anymore, “Well, I’m the better athlete than the other kids in high school.” That’s no longer relevant, so we continue to recalibrate, and that adds to our difficulties as well. 

[00:15:51.8] MB: That speaks to something you’ve talked about in the past or just the concept of the pain of I, me, my, mine. Is that the same concept or are those interrelated?

[00:16:01.5] RS: Yeah, absolutely. There are a number of dimensions to this. One of the ways in which constant preoccupation with ourselves causes a lot of pain is simply this social comparison and the utter impossibility of winning or staying on top consistently. Another in which that plays out is when we’re preoccupied with trying to prove ourselves in some way, it tends to disconnect us from other people.

One of the other things that we are actually hard-wired for is to feel connected to the rest of the primate troop. If you can imagine again going back to the African savannah, if somebody were kicked out of a troop and were there on their own, their chance of survival would be quite minimal. We have this really hard-wired instinct to want to be accepted by and connected with the group. 

In fact, when we feel connected to a group of friends or family, it feels really good to us. This runs counter to this other impulse toward becoming the winner which tends to cut us off from people and cause a lot of suffering. Unfortunately, most cultural forces, particularly in western premarket economies, nowadays, you don’t get a lot of messages of, “How can we support one another?” You get a lot of messages, “How can you achieve and come out on top?”

I might even say, for the title to your series, which deals with success, it’s a very — I don’t know how many of your speakers have been expressing this, but what do we mean by success? Do we mean by success coming out on top? Having the most in terms of the social comparisons; or we mean by success no longer feeling like we need to pursue that. Either way, and I would argue the latter way, you’re going to wind up a good deal happier than if you put all your eggs in the basket of beating the other guy or the other woman. 

[00:18:00.9] MB: That ties into another concept you’ve talked about, which is the failure of success and how we constantly recalibrate. I’d be curious to hear you explain that. 

[00:18:11.8] RS:  That’s what I was mentioning, vis-à-vis the Olympic athletes, but we don’t even need to look at them. We can look at just our own lives and think of how many moments we had in our lives in which we thought, “Wow! When I reach that threshold, when I reach that milestone, I’m going to feel good about myself and I’m going to feel like I had arrived.” 

This starts very early in the kid feeling like, “Oh, I really want to stand up and walk.” They do feel good when they stand up and walk for a while; or when I can ride a bicycle; or when I can go to the store by myself; or when I graduate elementary school or junior high or high school; or get my first girlfriend or boyfriend; or get a driver’s license; or get a car; or get a house; or get a well-paying job; or whatever it is. 

I train a lot of mental health professionals, and most of us work very hard to get a professional degree at some point. For many of us, it was a six-year or so post-baccalaureate process. After college, another six years or so for most people to get, say, a doctorate in psychology, or roughly similar to become a psychiatrist, for example. 

While we were going through those processes, the thought of, “Wow!  When I finally get there, when I’m finally degreed and licensed, that’s going to feel good.” Indeed, when we reach the milestone, it does feel good. I’ll often ask the audience of mental health professionals, many of whom are quite senior, “How many of you woke up this morning feeling, “I feel so fulfilled because I have my professional degree and license?”

Everybody cracks up laughing because everybody’s habituated to it. It’s like, “Oh, yeah, that. Of course, that, but I feel good or bad depending on what happens to me today. Are more people interested in my work? Am I getting praise from the people I’m working with? Am I being invited to be part of this or that professional organization?” We constantly recalibrate and then need more and more and more if we’re predicating our sense of well-being on achievement. 

[00:20:15.8] MB:  How does that tie into some of the common misconceptions that people have about what they think will make them happy? 

[00:20:24.4] RS:  The misconceptions we have about happiness are very similar to addictions, generally, what happens when we’re addicted to something. Let’s take addictions that don’t have a particularly strong wholesome aspect to them like addiction to alcohol or eating too much chocolate cake. Addiction to anger is a little complicated, but some kind of unwholesome habit that we find ourselves doing. 

In the short run, it feels very good. To go from not drinking to drinking; if you’re feeling anxious, or upset or stressed out, it feels really good. Of course, and I’m not knocking alcohol. If you do that occasionally and in moderation, it’s fine. If you do it too much and you always go for it to get rid of some pain and to feel better, we know that in the long run, it feels quite bad. We do not get happy doing that. The same is true for almost all of the unhealthy things that we do because they feel good in the short run but bad in the long run. 

When we have a self-esteem victory, when we beat the other guy or the other woman or we were the chosen one, or we got to feel, “Hey, I’m really good at this.” In the short run, it feels very good. We have that uplifting feeling in our chest, the sense of buoyancy, feeling taller, feeling bigger, thinking, “Oh! People will respect me now or like me now.” There’s all this good feeling that goes with that. 

The problem is if we attach to it, we become addicted to that feeling and then, trying to reproduce it makes us quite unhappy in the long run. As it turns out, what makes people far happier in the long run is finding ways to connect safely to others and to engage more fully in whatever they’re doing in this moment, whether the thing we’re doing in this moment seems something grand or special or seems quite ordinary. That’s actually where mindfulness practices come in as an antidote to these hard-wired propensities towards suffering. 

[00:22:35.8] MB: Let’s transition the conversation now and really dig into the concept of mindfulness. People use that word a lot and they sometimes use t interchangeably with phrases like meditation and they sometimes use it incorrectly. Really simply, what is mindfulness and how do you define it?

[00:22:35.8] RS: Mindfulness is actually an attitude that we can have toward whatever we’re experiencing in a particular moment. It’s not exactly a state of mind. It’s not about being calm, but it is about being aware of your present experience, whatever happening right now and being able to accept or embrace whatever’s happening right now. 

Because mindfulness practices are now being used so widely in psychotherapy, there have been a number of scales developed to measure mindfulness.  It turns out that if you ask people, “Are you aware of your present experience with acceptance,” you run into this problem. It’s actually called the Dunning-Kruger effect, a couple of psychologists at Cornell. I think they won the Nobel Prize for discovering this. 

This has to do with the fact that across all human activities, our actual confidence is inversely proportional to our perceived confidence. Actual confidence is inversely proportional to perceived confidence. What that means is we can think of this as the Homer Simpson effect. Homer’s supremely confident when we goes out on his misadventures. It’s just us and the audience thinking, “It doesn’t look good.”

People who think they’re great at stuff typically aren’t. People who have doubts typically are more skilled. What we see in terms of mindfulness is people who have spent years doing mindfulness practices, which have designed to cultivate mindfulness. If you ask them, “Are you aware of your present experience with acceptance?” They say, “Well, it’s a rare event. Sometimes, I’m really present.” If you ask people who haven’t been practicing, they’ll say, “Oh, yeah. I’m aware all the time.” 

One of the things that happens as we develop mindfulness is we develop where at Google they’re now calling higher resolution consciousness. Think of it as more pixels per square centimeter, if you will. You develop the capacity to really notice what’s going on in the mind moment by moment. What we find when we develop that capacity, is we find that most of the time, our minds are lost in the thought stream. We’re thinking about the future, thinking about the past, and trying to strategize or angle how to get more pleasure, more pleasure, more pleasure in the future and avoid pain and discomfort in the future. 

What we start to realize when take mindfulness practices is that there is an alternative that instead of being lost in the thought stream, we can actually bring our attention moment to moment to what’s happening in the mind or the body. As a result, most mindfulness practices, things that are designed to develop mindfulness, to develop this attitude toward experience involve picking a sensory object, something in the present moment, a sensation, like the sensation of the breath and the body, or like sounds, or like colors, or like taste, but something that’s a sensory experience and following that as closely as possible with our attention. Every time the mind leaves it and leaps off into the thought stream, gently bringing it back to this object of awareness. 

When we do this enough, what happens is we actually begin to disconnect somewhat from our thoughts. Thoughts still arise and pass the way they normally do, but instead of believing in each thought as being reality, like if I’m thinking, “Hey, I’m doing a good job on this interview,” and thinking, “Okay, it’s real,” or “I’m doing a terrible job on this interview,” and think of that as reality. Instead, I just start to notice, “Oh, there’s another self-evaluated thought popping up.” 

We start to see thoughts much more like clouds passing through a sky. We simply don’t identify with them or believe in them as much. That starts to become enormously useful, because that starts to disconnect us or free us from this hard-wired negativity bias around thinking that I spoke about earlier. 

Just to pursue mindfulness and thought here for a moment, and then I’ll get back to your question about meditation. I invite you and people in the audience to think about something that’s upsetting. Just bring that to mind. Then, reflect for a moment, “Would I be upset about this of it weren’t for, simply, my thought about it?”

When we think about things that are upsetting, they’re typically not what I’m tasting now, what I’m touching now, what I’m feeling in my body now. They’re typically anticipations of what might happen or what is happening somewhere else. We start to notice that a huge amount of our psychological suffering has to do with our thinking. If we can begin to get perspective on our thinking by doing mindfulness practices in which we simply notice thoughts as arising and passing as mental contents rather than realities, that can be enormously freeing to us.

Now, there is a wonderful study that was done actually at Harvard by a graduate student here named Matthew Killingsworth. He developed a smartphone app, which page people at random intervals during the day and asked them to report on three things; what they were doing, where their attention was at that moment, and how they were feeling. 

First of all, he discovered that people’s minds, he said were wondering 47 odd percent of the time. I think that’s a grossly low estimate. If you take up mindfulness practices, you’ll begin to notice your mind is wandering 95 plus percent of the time. There was that. The next thing he discovered was what predicted whether people felt a sense of well-being or not, had little to do with what they’re actually doing. 

The main variable was whether they were paying attention to what they were doing while they were doing it. To use an extreme example, participants who were making love or eating a gourmet meal, but whose minds are wandering, felt less well-being than people who were washing the dishes but were fully present to the experience of washing the dishes; feeling the soap, feeling the water, noticing the colors, looking at the bubbles, like that. 

It turns out that, as human beings, when we can be engaged in the present moment, that almost always brings a sense of well-being. When we’re fantasizing about the future, thinking about the past, and trying to angle for how to rack up more pleasure, more status, more of stuff that we think will  make happy; we actually have, a great deal, less well-being. 

Just to circle around to something I neglected that you mentioned. You said, “How is mindfulness related to meditation?” These are overlapping ideas. Meditation describes a whole set of different kinds of practices that we might do to cultivate certain states of mind. There’s Christian contemplate of meditation, I guess, is an example, where people meditate on passages of the bible to see what relevance they might have or what teaching they might have to offer for how to live a life well. That’s one form of meditation. 

Mindfulness meditation is a different form of meditation. Mindfulness meditation has two components. Not to get too technical about this, but one of them is developing concentration, developing the ability to have this higher resolution consciousness which we develop by simply practicing again and again, bringing our attention back to a sensory object in the present and really attending to it carefully. 

The other component that it — Other components that it has is now called by a neurobiologist, open monitoring, which is once we develop a certain amount of attention, then we kind of open the field of awareness to notice wherever the mind goes in each moment, but we’re aware that the mind is jumping around to different objects. 

In open monitoring, I might be starting to pay attention to my breath, but then I hear the birds sing and then I notice the itch on my left thigh, and then I noticed a thought coming about what I’m going to do next. We sort of follow these different things out. It may be a little technical for people who are just beginning, but the upshot of this is we learn how to train the mind to be aware of what’s happening and to be able to accepting of it to not to be pushing away the unpleasant experiences and grasping the pleasant ones. It is that skill when we learn to actually accept what’s going on moment to moment that really shifts us away from all of the hardwired propensities to its suffering to living a life that feels much fuller, much richer, in which we’re really engaged moment to moment in what’s happening, but we’re not striving so much.

[0:31:23.8] MB: One of the things — And I practice meditation regularly for about three years. One of the things that it’s helped me with tremendously is cultivating that awareness of my thoughts. I’ve struggled more with the acceptance component. How can you really cultivate and train and build that acceptance muscle?

[0:31:42.8] RS: There are a number of exercises that are actually explicitly designed to do this, that various mindfulness traditions have their practices that are called love and kindness practices, for example, that come out of Buddhist traditions in which a person first visualizes somebody who is naturally loving and kind and then begins to try to generate in the heart. This is sometimes actually done with a hand over the heart or two hands over the heart and try to generate loving and kind wishes for that person as you might for a puppy, or a child you love, and alike. 

Then, once you got a little bit of that going and beginning to feel those feelings, actually generate the love and kindness feeling towards oneself, because a lot of times, if the thing that’s arising in the mind — The mental content is painful. Let’s say it’s a feeling of shame, or a feeling of failure, or a concern about rejection, or worry about our health, or on and on and on, the different things that are painful to us. 

One of the ways that we can learn to accept it is by developing the capacity to soothe ourselves. Just as if a kid gets hurt and a caring adult comes and scoops them up in their arms and says, “Oh, it will be okay, sweetheart.” Simply being held in that way makes it much easier for the child to bear the pain. in a similar kind of way, we can make it easier for us to bear the pain by learning how to be loving toward ourselves this way. 

There’s a whole array of what are called love and kindness practices or self-compassion practices which fall under the umbrella of mindfulness practices which help us to self-soothe and help us with the acceptance part. Basically, human beings can accept and awful lot if we feel loved, if we feel save. We have difficulty accepting things when we feel like we’re going to be rejected for it and we feel all alone with it. 

This applies to — Let’s take something — It happens all the time, where we feel rejected or slighted in some way in a relationships. Maybe it’s a love relationship that isn’t working out as we want to, or a relationship that work where our peers or our superior isn’t looking at us with shining eyes. It’s always very painful to us. 

If we can feel loved and held by a good friend, or a parent, or a lover, and be able to feel that feeling of disappointment, we find that it’s much easier to bear it and that if we open to it, it passes and transforms by itself. In fact, sometimes we learn things from it. Those kinds of practices can help with the acceptance I mentioned of mindfulness.

[0:34:29.2] MB: We also talked about — And you did a great job explaining how social rankings and how we get caught in these cycles of comparison. How does mindfulness help us break out of those cycles?

[0:34:40.3] RS: It helps in a number of ways. One way is simply to notice how often it occurs. We can all do an exercise together right now that I’ve been experimenting with. Think for a moment of something or some attribute that you’ve got. Some quality that you kind of rely on for your self-esteem. Maybe it’s that you’re smart, or you’re athletic, or you have friends, or you’re well-liked, or you’re creative, or you’re a good writer, or could be anything. We all have them, but just think of something that kind of makes you feel good about yourself. 

Then, remember the last time that you got some feedback, whether from others or from yourself, that validated it, that made you think, “Yeah, I really am smart.” “Yeah, I really am a cool dude.” “Yeah, I really am lovable,” or “Yeah, I really do a good job at my work,” or whatever it might be. 

Just tune in for a moment of how it feels in your body to remember, or if you can’t remember at the time, just imagine it happening now, this feeling of success, or validation. If you don’t mind me asking Matt, can you describe how you feel it? Where this is a bodily sensation? 

[0:35:52.0] MB: I would say it’s like a calmness in my upper body and maybe like a sort of a tingling energy in kind of my lower torso.

[0:36:00.4] RS: Okay. Cool. For me, it’s a kind of uplifting of the chest a little bit. I feel a little kind of taller, or so, when it happens. Now, imagine for a moment or recall a time where the opposite happened, where either you got rejected, or you felt you failed, or you got feedback that you weren’t so good at something, or you tried something and you gave yourself feedback that you weren’t so good at it and it felt like a dejected moment. Can you describe how that feels in the body? 

[0:36:29.3] MB: I’d say it’s like a tightness in my chest and sort of a racing feeling up my back and bottom of my spine kind of. 

[0:36:38.0] RS: Okay. Cool. For me, it’s a little bit of a sinking feeling in my stomach and my shoulders kind of roll forward, and it may be different for our listeners. Everybody is different around this. 

Just identifying those feeling states in the body. One of the things you can do with mindfulness practice is as we’re staying as much as possible, moment by moment, with noticing what’s happening in the mind and in the body during the day, notice each time that we get one of the inflation feelings and each time we get one of the deflation feelings. Now, this can be a little horrifying, because many of us start to notice, “Oh my God, it’s happening all day long. Virtually, every conversation, either comparing with somebody or thinking, “Oh, this is going well, and they like me,” or “This isn’t going so well.” There’s a lot of these ups and downs that are happening. 

Not to put you the spot, but I had some technical difficulties getting started. I’m imagining that during those few minutes where you are trying to get the computer to work, there’s a lot of those both anxious and not feeling so good about  myself feelings going on. It gets rolling and you start saying, “That’s okay.” I’m in the saddle again. I’m doing all right. I’m just using that as an example, because it just happened between the two of us, but these things are happening all day long for all of us. 

As we become more mindful, we start to notice, “Oh, gosh! The ups and downs, the ups and downs, the ups and downs. Look at this.” The more we see it, the less seriously we start to take it. Instead of putting all of our energy into how can I arrange it so I always come out a winner, we start to, instead, put our energy into just watching these cycles of winning and losing so that we learn to not take them so seriously. 

The other thing that we do with mindfulness practice is this is more the self-compassion part of it, or the love and kindness part of it. When we are hurting, when we notice that we’ve had a disappointment, we’ve had a failure, something hasn’t turned out well, which should inevitably will. Inevitably, we’ll have these moment of defeat, that we can just kind of be nice to ourselves and give ourselves a hug, feel the feeling of vulnerability, feel the feeling of failure, and trust that that’s okay too, that it’s just part of the cycle and we don’t have to identify with that or believe in it. Because as it turns out, none of us are so great and none of us are so terrible. I know a lot of your audience is on the younger side, so you may not think too much about this, but the life cycle is a pretty brief trip. 

A friend of mine gave me this example and tried this on. You know who the king of England was in 1361? Do you happen to know?

[0:39:21.3] MB: No idea. 

[0:39:22.7] RS: Yeah, I don’t either, but I can promise you, in 1361, he was a big deal in England and a lot of people knew. Whatever all of our success and failures are, they’re all going to be pretty relevant not too long from now. I maybe more acutely aware of that than your younger listeners because I’m in my 60s, but it doesn’t take long before we start to notice that it is really all a passing show and all of these energy that we put into trying win at the game winds up seemingly a little silly to a certain point. 

This is not to say — By the way, let me just make it really clear, that it’s not a good idea to put your heart and energy into some project that you’re interested in or some achievement you want to make, have, or getting an advanced degree or the like. This is only to say that doing those things with the fantasy that they’re going to allow us to them always feel like a winner, that’s the mistaken one, because that’s what doesn’t work out. 

If we’re engaged in it in a wholehearted way and we’re using our talents, our energies and alike, that’s wonderful. That’s not subject to narcissistic recalibration of what’s called the Hedonic treadmill, these things in which we need more and more of them just to stay in the same place, because engagement like that, that can sustain us throughout a life, but the social comparison stuff we can’t win at in any kind of sustained way.

[0:40:49.1] MB: It’s a great example, and I smile to myself when you kind of use that example, the king of England in 1361. It just shows that it helps us in some ways sort of untether our self-worth and our daily experience from these achievements that seems so important and so relevant in the moment, but in reality it’s all kind of — Everything is going to pass away eventually.

[0:41:12.0] RS: That is one of the other insights that comes from mindfulness practice. When we take up these practices, we start to notice that all consciousness is this stream of experience and that whatever our experience was, even your and my experience and the listeners’ experience from five minutes ago, that’s already gone. That’s gone over the waterfall of experience. 

[0:41:39.3] MB: I know you have to go shortly. What is one kind of small piece of homework or a starting place that you could give listeners who want to really dive into mindfulness? 

[0:41:49.2] RS:  There are a number of resources. One, it’s usually best to take up a mindfulness practice with a guided meditation. I happen to have some that are available for free on the web if anybody wants to check them out. They’re at a website which is called mindfulness-solution.com. If you go to the download meditations, you can stream them or download them and you can take up the practices. 

There’s also a book that I wrote for general audiences called The Mindfulness Solution: Everyday Practices for Everyday Problems. That gives you kind of detailed instructions, and it’s actually linked to the downloadable meditations. That’s an inexpensive paperback that’s easy to get. That’s one way to start. There are my other people who have done this as well. You don’t have to start with my resources. 

It’s usually best to start doing mindfulness practices which are times where we take some time out of our day to deliberately cultivate this awareness of present experience with acceptance. Then, once we’ve taken some times out to do it, at the same way, if you wanted to become physically fit, you could go to the gym for a little bit every day or every other day and you develop some physical fitness. Then, during the intervening times, you might decide to take the stairs instead of the elevator or perhaps walk somewhere instead of getting on the bus or going in the car. 

In the same way, there are informal mindfulness practices that we can do in between our meditation sessions that help to bring us our mind into the present. Help us to attune to sensory reality and help us to become less caught in believing in our thoughts. Those are all outlined in the mindfulness solution book. 

[0:43:30.0] MB: Where can people find you in the book online? 

[0:43:32.4] RS: Mindfulness-solution.com.

[0:43:36.2] MB: We’ll make sure to include that in the show notes. Just go to scienceofsuccess.co and click the show notes button at the top. You can get all of that stuff. 

Ron, thank you so much for being on the show. This was an amazing conversation. I know I learned a tremendous amount, and it’s been an honor to have you as a guest. 

[0:43:51.5] RS: Thanks so much for having me. 

[0:43:53.4] MB: Thank you so much for listening to The Science of Success. Listeners like you are why we do this podcast. The emails and stories we receive from listeners around the globe bring us joy and fuel our mission to unleash human potential. I love hearing from listeners. If you want to reach out, share your story, or just say hi. Be sure to shoot me an email. My email is matt@scienceofsuccess.co. I’d love to hear from you and I read and respond to every listener email.

The greatest compliment you can give us is a referral to a friend, either live or online. If you’ve enjoyed this episode, please, leave us an awesome review and subscribe on iTunes, because that helps more and more people discover The Science of Success. I get a ton of listeners asking, “Matt, how do you organize and remember all these information?” Because of that, we’ve created an amazing free guide for all of our listeners. You can get it by texting the word “smarter” to the number 44222, or by going to scienceofsuccess.co, and joining our email list. 

If you want to get all these incredible information, links, transcripts, everything we just talked about and much more, be sure to check out our show notes. You can get them at scienceofsuccess.co. Just hit the show notes button at the top. 

Thanks again, and we’ll see you on the next episode of The Science of Success.

May 04, 2017 /Lace Gilger
Emotional Intelligence
BarbaraOakley-01.png

Learning How To Learn, Sleeping Without Sleeping & Hacking Your Brain To Become A Learning Machine with Dr. Barbara Oakley

April 27, 2017 by Lace Gilger in Creativity & Memory

In this episode we discuss learning how to learn, meta learning, how Salvador Dali and Thomas Edison practiced the art of “sleeping without sleeping” to hack their neural systems, the concept of Chunking - what the neuroscience says about it and how you can use it to become a learning machine, why “following your passion” is not the right thing to focus, and much more with our guest Barbara Oakley.

Barbara Oakley is an associate professor of engineering at Oakland University in Michigan. She has been described as the “female Indiana Jones” and her research adventures have taken her from Russian fishing boats to Antarctica. She has authored several books on topics ranging from genetics to neuroscience and has an recent book called Mindshift: Break Through Obstacles to Learning and Discover Your Human Potential. 

We discuss:

-How Barbara’s journey has taken her from the Army, to Russian Trawlers in the Bering Sea, to an outpost in Antarctica
-How Barbara went from a math-phobe to a professor of engineering (and what she learned along the way)
-Are you afraid of math? Why math can seem to intimidating (and it doesn’t have to be)
-Why the emphasis on memorization as the sole basis of learning has sabotaged our efforts to learn
-How the concept of deliberate practice and why its so important to learning
-How you can augment deliberate practice to become an even more effective learner
-Meta learning and how you can "learn how to learn"
-The concept of chunking - what the neuroscience says about it and how you can use it to become a learning machine
-What learning an instrument can teach us about learning physics and math
-How the brain learns - and the difference between “focused mode” and “diffused mode”
-The “task positive network” and the “default mode network” within your brain
-Why you can’t be in both the “focused mode” and the “diffused mode” at the same time
-How Salvador Dali and Thomas Edison practiced the art of “sleeping without sleeping” to hack their neural systems and harness the benefits of both the “focused mode” and the “diffused mode"
-How do we strike a balance between “focused attention” and “diffused attention”?
-How you can harness learning limitations like ADHD or slow memory to your advantage
-How the difference between a race car and a hiker illustrate the difference between divergent thinking styles and strategies
-The curse of genius, why geniuses often jump to conclusions, and have a hard time changing their minds when they are wrong
-Illusions of competence and how they can short circuit our learning attempts
-Is test anxiety real? Why do we feel anxious before a test?
-Often limiting beliefs and excuses crop up when we haven’t done the work truly trying to learn something
-How to test yourself and improve your knowledge and understanding of any topic
-How you can think about math equations as a form of poetry to more deeply understand them
-Why you should focus on distilling knowledge into the core elements and principles
-Why you procrastinate (and the neuroscience behind what happens when you do)
-The pomodoro technique and how it can help you conquer procrastination
-Why “following your passion” is not the right thing to focus on
-How testosterone impacts how women and men learn differently and why women often mistakenly don’t pursue analytical paths
-Passions can lead you to dead ends in your career, you should focus on broadening your skillset
-Why its important to be strategic about your learning
-How you can “learn too much”

If you want to master the art of learning - listen to this episode! 

Thank you so much for listening!

Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions on how to do that).

SHOW NOTES, LINKS, & RESEARCH

  • [Website] Barbara Oakley

  • [Coursera Course] Learning How to Learn: Powerful mental tools to help you master tough subjects by Barbara Oakley

  • [Book] Mindshift by Barbara Oakley

  • [Book] A Mind for Numbers by Barbara Oakley

  • [Wiki Article] Santiago Ramón y Cajal

  • [Lifehacker Article] Productivity 101: A Primer to The Pomodoro Technique

  • [TedTalk] Learning how to learn by Barbara Oakley

  • [Website] Class Central: Search Engine for Online Courses & MOOCs

Episode Transcript

[00:00:06.4] ANNOUNCER: Welcome to The Science of Success with your host, Matt Bodnar.

[00:00:12.4] MB: Welcome to The Science of Success. I’m your host, Matt Bodnar. I’m an entrepreneur and investor in Nashville, Tennessee and I’m obsessed with the mindset of success and the psychology of performance. I’ve read hundreds of books, conducted countless hours of research and study and I am going to take you on a journey into the human mind in what makes peak performers tick, with the focus on always having our discussion rooted in psychological research and scientific fact, not opinion.

In this episode, we discuss learning how to learn, meta learning, how Salvador Dali and Thomas Edison practiced the art of sleeping without sleeping to hack their nervous systems. The concept of chunking and what the neuroscience says about it and how you can use it to become a learning machine, why following your passion is not the right thing to focus on, and much more with our guest, Barbara Oakley.

The Science of Success continues to grow with more with more than 900,000 downloads. Listeners in over 100 countries, hitting number one new noteworthy and more. I get listener comments and emails all the time asking me, “Matt, how do you organize and remember all this incredible information?” A lot of our listeners are curious about how I keep track of all the incredible knowledge you get from reading hundreds of books, interviewing amazing experts, listening to podcast and more.

Because of that, we created an epic resource just for you, a detailed guide called How to Organize and Remember Everything. You can get it completely free by texting the word “smarter” to the number 44222. Again, it’s a guide we created called How to Organize and Remember Everything. All you have to do to get it is to text the word “smarter” to the number 44222 or go to scienceofsuccess.co and put in your email.

In our previous episode, we discussed how school gives you zero of the social and interpersonal skills necessary to be successful in life, the best starting point for building nonverbal communication, how to read facial expressions and body language to discover hidden emotions, how to become a human lie detector, the secrets super connectors use to work a room and much more with Vanessa Van Edwards. If you want to become a human lie detector, listen to that episode.

[0:02:24.5] MB: Today, we have another awesome guest on the show, Barbara Oakley. Barbara is an associate professor of engineering at Oakland University in Michigan. She’s been described as the female Indiana Jones and her research has taken her from Russian fishing boats to Antarctica.

She’s authored several books on topics ranging from genetics to neuroscience and has an upcoming book called Mindshift: Break Through Obstacles to Learning and Discover Your Hidden Potential. 

Barbara, welcome to the Science of Success.

[0:02:50.8] BO: Hey Mat, thanks so much for having me on here.

[0:02:54.7] MB: Well, we’re very excited to have you on here today. For listeners who might not be familiar, I know you have a fascinating background. Tell us your story.

[0:03:03.6] BO: Well, it’s a little bit of a convoluted one, basically I had no idea I would end up doing what I’m doing. I flunked my way to elementary middle and high school math and science which I just thought, “Oh, you know, the only thing I can maybe do is learn another language because I clearly can’t do anything with math or science or technology.” So I did learn another language.

I joined the army and they taught me Russian and I ended up working out on Soviet trawlers up in the bearing sea. But I found something a little bit dismaying and that was that I had followed my passion just as everyone when we said to do, and I followed it right into sort of a box because basically, working out on Russian fishing trawlers is about one of the few jobs you can do with a specialization that only involves knowing Russian. 

When I was 26 years old, I decided to retrain my brain, if I could, and see if I could actually learn math and science. To my shock, even today, I am now a professor of engineering, It obviously worked, but I think that there’s —If I had known then what I know now about how to learn and be successful in learning, I could have made it a lot easier. That’s a lot of what my work is about.

[0:04:35.2] MB: Do you think that people today are math phobic and afraid of math?

[0:04:40.5] BO: Surprisingly often yes and I think it’s because of the way that Math has been introduced and taught to them at least in the west.

[0:04:49.7] MB: What about the way that math is taught that makes it so intimidating for people?

[0:04:54.2] BO: There has been, over the past, well let’s say, over the last 2,000 years or so of human learning, there has been a very strong emphasis on memorization as sort of the basis, the sole basis of learning and of course it’s not. Memorization is only like a part of learning but over the last hundred years or so, there’s been this sort of swing to the other side of things.

We said, “Memorization is really bad when it comes to learning and the only thing that’s important is understanding.” That’s bad too. For example, I had a student come up to that, I was teaching statistics and he shows me his test and it’s all red line and he says, “I can’t believe I flunked this test because I understood it when you said it in class.”

I almost had to laugh because he has clearly heard through his life sort of echoes from a zillion teachers, if you just understand it, that’s enough but it’s not enough. Practice and repetition is a critical part of building expertise in any discipline and that includes math and science and unfortunately, we could have thrown that out, we placed so much emphasis on understanding that we forget that that’s only part of learning.

[0:06:25.6] MB: You’re an expert in how we learn and the concept of, I guess maybe you call it meta learning. Can you tell me a little bit about kind of what that is and why it’s so important?

[0:06:36.7] BO: Let’s take me for example, I learned how to learn Russian at the Defense Language Institute. Now, what I didn’t realize that I was also learning at the same time because nobody ever told me this was that I was learning how to use deliberate practice on the parts of the material that were really the most difficult for me in order to kind of advance my learning more swiftly.

A lot of times when you're learning something, you make the mistake of, “Hey, this is easy, it feels good to be some prospect you’ve already learned because you’ve already learned it. You sort of tend to spend your time on this easier stuff instead of always pushing the edge, kind of going, “Now what’s difficult for me? That’s what I need to practice with.”

When I was learning Russian, I learned about this concept of deliberate practice where I push myself on the stuff I’m really having trouble with. I also learned about practicing repetition when I’m learning verb conjugations and various sorts of procedural fluencies that it’s not really enough to know how to conjugate a verb but to know how to conjugate different kinds of verb and pull them up instantly whenever I need them and mix the together with other sorts of things.

All of this are meta learning ideas that apply equally well to learning in math and science or learning to drive a car, learning to play soccer, how to play a musical instrument, it’s all really the same kind of thing and so what ties all of this ideas together is the concept of chunking. Chunking is a lot of interesting neuroscientific research that’s coming out on this now but we didn’t understand before that when you’re first sitting down to look at something and learn it, your little working memory and your prefrontal cortex is going nuts because it’s trying to make sense of this really difficult to handle material. 

But once you’ve mastered it or understand it and you practiced with it, you can actually pull that chunk into mind and then you have other —It’s what really happens is, your prefrontal cortex settles down when you have acquired expertise. You might think, “It should be working harder,” but it’s not, it actually settles down because it turned out this mental processes to other parts of the brain and it can just call them in to play into the working memory whenever you need to and it can even tie other things together when you need to, if you sort of really develop neural patterns that you practice with that you can easily pull to mind.

[0:09:39.7] MB: There’s a lot to unpack from that and I’d love to start with the concept of deliberate practice, it’s something we’ve talked about in the past and that’s something I’m a huge fan of on the show but for listeners who may not know about it, can you briefly explain kind of what is deliberate practice and why is it such a powerful technique?

[0:09:56.5] BO: Well, let me give the example of learning to play a musical instrument. Let’s say you want to get better at the guitar. Well, your tendency is to — you’ll learn a chord and learn a few chords and maybe learn a song and then you’ll practice with that song so maybe you’ll spend an hour practicing this song at length, right? But you’re practicing the whole song, you’re not focusing on the parts of the song that you’re really having trouble with. 

Parts of that practice are really easy and comfortable to do because you already know it pretty well. It’s also kind of wasted time because you already know it. Instead of kind of wasting time on those easy parts that you already know, it’s much better to put most of your time into the stuff that’s really hard that you fumble finger over.

The more you’re able to place your attention on those really hard parts, the more quickly you will improve. Some studies between people who have really become masters at whatever area they’re working it, whether it’s playing chess or sport or a musical instrument, the more the people put practice into the toughest stuff, the more rapidly they advance.

For me, I put that in my mind as, “Well, gee, you’re sure making learning unpleasant right?” Because you’re supposed to just work on the painful parts but if I instead reframe that in my mind as I’m going to put X number amount of time into put really focusing on the tough stuff, whether I can only take a 25 minutes of doing that or whatever — sorry, I put it in mind how much can I really take of hard learning and then I set everything aside so that I’m only doing that hard learning during that time. That does seem to really help.

[0:12:24.1] MB: Let’s dig deeper into kind of how to become better learners? One of the things you’ve talked about is the difference between the focus mode and the defuse mode in the brain, can you dig into that distinction and why it’s so important from a learning standpoint?

[0:12:41.0] BO: It’s easy to look at the brain and it’s extraordinary complexity and get sort of lost in it. But the reality is that research is showing that there’s sort of two fundamentally different modes of thinking that the brain uses. Almost like two different ways of perceiving the world. 

One of them is what I’ll call focus mode and it might be considered, it’s sometimes termed pass capacitive networks in the psychology literature and there’s a little bit of evidence that actually just kind of focus mode is more left brain oriented although any type of thinking, you obviously need both sides of the brain.

Focus mode thinking is you can turn it on instantly. Sort of like a flashlight, boom, it’s on and then you can focus on that math problem you were trying to solve or the bit of coding you wanted to do or even the type of kick that you wanted to make in soccer, you’re focused and that involves sort of a smaller network in a particular area of your brain.

Then, there’s that other network I was talking about and I’ll call it the defused mode. What I mean by this kind of catch all term is the mini neural resting states, the most prominent of which is the default mode network and this network quite literally has broader range connections. When you go into this defused mode, you can’t do this type focused type thinking that you came when you’re solving a math problem or something. 

But you can at least get to a different place in your brain, right? A different way of thinking about things that can sometimes get you out of a rut. For example, if you look at my old books when I was trying to retrain my brain. I was 26, had to start with remedial high school algebra and if you look at the book, it has this dimples on the pages.

The dimples are because I get so frustrated, I take a fork out and I’d stab the book page with the fork. What I didn’t know now, I mean, of course, frustration of what you’re learning, especially if it’s tough, it’s quite common and what you often need to do when you reach that stage, you’re in focus mode.

What you're doing is you’re kind of in this little tiny network and it’s not the right network, you’re getting frustrated because you can’t solve it. Being where you’re at in your brain so to speak. You can only solve it by taking a big step back and taking a completely different approach that can maybe get you to the part of the brain where you need to be thinking and solving this particular problem or understanding this particular concept.

Learning often involves going back and forth between this tight network focused type thinking and this broader network defused type thinking. You can’t be in both modes at the same time, you can only be in focus mode or defuse mode.

That means, as long as you’re focusing, you’re actually blocking the other type of thinking, the other network that you may need to be able to solve the problem or understand the concept. That’s why again, when you get very frustrated, it’s important to close a book, get your attention off it, whatever you’re trying to learn, and just let your mind go.

You can either focus on something different or you can go for a walk or just do something very different. After a while, your defuse mode is like processing in the background and when you next return to that concept, it makes more sense and sometimes you’ll say, my goodness, how did I ever miss? It’s so easy, I should have been understanding it.

“Now, you might say, well, why can’t I be in focused and defused mode at the same time,” about the same topic? The thing is, the brain just doesn’t work that way unless you’re on certain forms of mushrooms and I am not suggestion that that’s a good thing to do.

[0:17:31.7] MB: It’s not possible without sort of some extreme interventions to simultaneously be in both the focus mode and the defuse mode?

[0:17:41.3] BO: Indications are about that same subject, you can’t be in both modes at the same time. If you’re focusing on a particular problem, you can’t also be defusing about the problem as long as you’re focusing on it. But if you switch your attention to something different, then your defused mode can be processing in the background.

As long as your attention switch. On the same topic, the same problem, the same thing, you can’t be in both modes at the same time.

[0:18:21.0] MB: You’ve shared a couple of examples in the past of particular famous people, specifically Salvador Dali and Thomas Edison and how they were able to cultivate a strategy to switch between this modes in a way that helped them kind of harness the benefits of both, could you share those stories and examples?

[0:18:39.0] BO: Sure. Salvador Dali had a technique that he called sleeping without sleeping. What he would do with this is he would sit in a chair with some keys in it and he’d relax, he’s kind of loosely thinking about whatever problem with his surrealist painting, he was a great surrealist painter that he was trying to resolve or crack a business related problem and he relaxed away with his keys in his hand and his hand would be dangling above the floor. Just as he relaxed so much that he’d fall asleep.

The keys would fall form his hands, the clatter would wake him up and as he was in this sort of relaxed, almost drifting towards dream like state, he would get this ideas that were extremely creative and as soon as the keys would drop, the clatter would wake him up and he’d come out of that defused mode reverie back into the focus mode and that’s where he could refine and analyze and work with the ideas that had come to him while he was in the defused mode.

You might think wow, that’s great for surrealist painters but you know, I’m an engineer, how does that help me? What’s interesting is that Thomas Edison apparently did something almost identical. Except, he sat in a chair with ball bearings in his hand, at least according to legend and relax away, kind of loosely cogudaing on some sort of a technical issue, he was trying to solve.

Just as he’d fall asleep, the ball bearing would fall from his hand, the clatter would wake him up and off he’d go to work on some of this new creative ideas that had come to him. Now, I’ve tried this and you know, I have trouble sleeping anyway and when Id o fall asleep, I really fall asleep so it didn’t work too well for me but perhaps it might work better for some of the listeners.

[0:20:55.8] MB: When we have something to study or something we really want to drill down and focus on deeply, what’s the best balance between kind of focused attention and I guess daydreaming or defused thinking?

[0:21:08.9] BO: That is a very good question because there actually is an important balance depending on what you’re doing. For example, if you are doing your taxes and that’s something that requires intense focus effort and your best bet is to put yourself in a room with no distractions whatsoever and so that you can really work a way in a focused way on whatever you’re working on. Let’s say that you’re working on something like trying to understand cardiac function or how an irrigation system that you’re designing might come together or that you’re building — Something that involves like a bigger picture, you’re not just memorizing or working through rope kinds of things. 

You sometimes need to focus but then also step back and see the bigger picture and the best way to do that is to do something like go to a coffee shop because a coffee shop, what will happen is, you go along, you can be focusing away and then suddenly there will be like a little clatter in the background and that little clatter and the little bit of noise here and there, what it does is it momentarily seems to take you out of the focus mode and put you momentarily into default mode network, into defused mode kind of thinking.

These little occasional transitions are healthy because they kind of distract you, you look at it with a bigger picture way and it can help you to understand sort of this kinds of bigger picture issues. For example, the book I have coming out now is called mind shift and in it, I write about things like this. Medical schools sometimes have problems with students who seem to be on the face of it stellar students, they get great grades, they’re just superb, they are the kinds of students who can sit there and memorize all the anatomical terms maybe in a couple of hours that other students might have to spend weeks, even months trying to learn because medical school is a deluge of information.

This ace memorizers can easily pick up memorized material but then they might sit down and they’ll use the same technique to study for a cardiology exam, well guess what? You can’t memorize how the heart is functioning and sort of see and imagine all the different kinds of things that are happening simultaneously and that influence one another.

It takes a very different kind of studying and that often takes much more time. Here are this ace memorizers who are super stars when it comes to the anatomy examinations, suddenly, they give themselves way too little time to study for something like a cardiology examinations and they do terribly because they think they can just memorize it but it doesn’t work. I think there’s a lesson for us in all of this and that is that of course, memorization is an important part of learning.

Often, you do need to be able to step back and make sure that you’ve synthesized information particularly about complex systems that have sort of a lot of moving parts to them so to speak.

[0:24:56.8] MB: For people that have learning limitations or struggle all the things like a slow memory or ADHD? What does that mean for their learning style and does that inhibit their ability to become effective learners?

[0:25:11.6] BO: ADHD is very interesting in that we often sort of penalize individuals whose attention is kind of like shiny, you suddenly give this rapid and it sort of falls out what you were doing. The reality is that individuals that have this kinds of challenges can actually have a superior — They can have a big advantage over those who have steel crafts or some working memories and minds. The reason for that is that if you have this easy distractibility, what it seems is that in essence, things fall out of your working memory very easily, it’s not sticky.

When something falls out, something else goes in and that’s where more creativity comes from and so researchers shown that individuals with more working memory problems or ADHD or distractibility, they are often more creative. Do you have to work harder to sort of keep up with the Jones’, the people who have overly tenacious working memory? Yeah you do but you would not want to trade off the advantage that your core working memory actually gets you.

More than that, people with a sort of a slow way of thinking, it can be a little bit demoralizing because you're sitting in class and the teacher utters some complex question and before the words have even escaped the teacher’s mouth, some race car driver grain person has already got their hand up in the air with the answers. But where does that lead the rest of us? Where it leaves the rest of us is a very interesting and sometimes very desirable place because the race car, the person with the race car brain, they get there really fast. In some sense, think about what a race car driver sees?

Everything goes by in a blur and boom, they’re there. Now, the rest of us may have something that I would call like a hiker brain, you get there but it’s really slower. So a hiker brain is like you can reach out, I mean, a hiker can reach out and touch the leaves, they can smell the air, the pine in the air, they can hear the birds, see the little rabbit trails, completely different experience than the race car brain.


\In some ways, richer and deeper. By hero in science is Santiago Ramon y Cajal, he won the Nobel Prize, he’s considered the father of modern neuroscience. And what Ramon y Cajal said was I am no genius and he was being honest, he said, I got to where I am because I was persistent and because I was flexible when the data told me that I was wrong in my conjectures.

He said, I am no genius but I have worked with many geniuses and he said, geniuses tend to jump to conclusions and then because they’re used to always being right, they have difficulty changing their minds when they’re wrong. If you are a slower thinker, rejoice. Sometimes you can see things that even the geniuses miss. There’s definitely a place for you.

[0:29:02.7] MB: Tell me about the illusion of competency and how that factors into learning strategies. 

[0:29:09.5] BO: Well we all suffer from illusions of competence and money. For example, I’ll sometimes be trying to learn something and I realized that I spaced out a little bit. I haven’t been testing myself to see if I really understood the concept because sometimes it’s a bit painful to really push yourself with learning actively. It’s so much easier to watch a video on how to solve a problem and it’s like, “I got it, I don’t need to work this myself” and it’s simply not true. 

For example, one class I had the worst student in the class. He would watch the videos and he would come to class and he couldn’t grab it. He just thought that his presence in watching the videos when he was trying to learn something or sitting in class would get it into his brain through osmosis and he just didn’t recognize that you actively have to do it if you want to master the material. So I think one thing that is apparent to me is what makes me laugh, whatever could make me laugh. 

You know I suffer from test anxiety. What makes me laugh is that as a society we more or less encourage this kind of misunderstanding of what learning entails because don’t get me wrong, test anxiety is real. I suffered from test anxiety but over the decades as I have talked, I discovered that 99% of those who claim to have test anxiety never work with their groups, never worked hard on homework problems. They’re at a loss because basically they are not doing the work on the side to try to understand the material. 

So it’s really important to be aware of how you’re fooling yourself when you are trying to learn something. Often the first thing that comes to mind about why you are unable to learn something is a thought that is actually fooling yourself. You may say, “You know I just don’t have a talent for math” for example when actually it isn’t that at all. It’s that you’ve for example procrastinated about learning math and then you come up the last minute and you try to learn it all at once and of course you can’t do that. 

So the best way, some of the best way to get around illusions of competence and learning are to test yourself at every possible time that you can do that. So make little flash cards for yourself. If you’re learning a language, it’s natural to develop flashcards or anatomy parts but actually even flashcards when you are learning in math and science can be extremely valuable. We often say, the poets will say memorize the poem and you will understand it more deeply. 

But why should we let the poets have all the fun? If you have an equation, that equation is a form of poetry and if you memorize it, you’ll think about it more deeply. So don’t just sit there and mechanically try to memorize it but go, “Now let’s see why is that M multiplies times the A? Why isn’t it dividing?” so you are memorizing F is equal to MA but you are thinking about it or if you’re taking mass times velocity squared over two, why is that velocity squared? 

So you are thinking about these equations and as you are memorizing them and it will enhance your understanding. So test yourself, make little flashcards, even put the equation like you are working a problem for homework. It just bores me sometimes. We have this philosophy that you just do a homework problem once and you turn it in and you somehow absorb how to do it and that’s like saying, “Yeah, you sing a song onetime” sure now you’re suddenly Lady Gaga. 

You could sing like that, it just doesn’t work that way when you are learning something difficult. So your best bet if there are some, you can’t really internalize everything but if you are learning something difficult in math and science or language or anything, what you want to do is for example, take a problem and then see if you can work it cold and if you can’t, take whatever hints you need to, look and then try later in the day just see if you can work it cold. 

And then try that over the next couple of days and what you’ll soon find is that you worked it enough times that boy, that problem just flows like honey from your mind like a song. Whenever you look at the problem you can see the steps that you need to do in order to solve the problem and that is rich learning and then when you are under stress with an examination, you’ve got these ideas so deeply internalized that they’ll flow naturally even under conditions of stress. 

And of course, they’ll stick with you for many, many more years. The other little trick that can help with illusions of competence and learning is to use the method of recall and what recall involves is let’s say you’re reading a chapter in the book and you are trying to internalize the key ideas. So you read it, read a page and then this is key to this technique, you just look away and see what you can recall as far as the main idea. 

Now if you want to, you can put a little note in the margin or maybe just a bit of underline somewhere but what you really want to be doing is looking away and see if you have internalized the key idea enough so that you can regurgitate it on your own. By contrast, if you simply read the text, your eyes will flow over it but you won’t internalize it or if you just underline a bunch of stuff or even if you do concept mapping, none of these techniques is as good as simply seeing if you can recall what you’ve just read. 

[0:36:24.3] MB] So for those of us that aren’t students, are these strategies still effective or what are some of the strategies that we can use in our everyday lives to build and retain knowledge? 

[0:36:24.3] BO: Well it depends a lot on what you are trying to learn. The key idea here is like when I was talking about recall and reading something difficult, often no matter what you’re doing, let’s say that you’re in business and you are sitting there listening to someone’s report, what you really want to be doing is trying to get one chunk, a key chunk, maybe a couple of them so these are the key points that that person is making. 

So what you want to be doing is sitting there and analyzing, “Okay, there’s this wall of words coming out of me. What’s the crystal? What are the couple of little crystallized ideas that this person is really trying to communicate?” because during a presentation like that, you are actually being taught and you are learning something and so that’s a good way to synthesize what you’re learning. Another technique that’s more applicable just for learning in general and in life is often times when you’re trying to retool yourself or learn something new. 

You always feel like you’re at a disadvantage because let’s say you are trying to learn a new program in language for your job. You’ll be thinking, “Wow there’s these other people who are so far ahead of me how can I even catch up?” For me, when I was trying to switch from language study to becoming an engineer or I was thinking, “Oh all these people know so much more than me” and we all do this kind of thing where we feel like we’re an imposter. 

Whenever we are at a work situation where it’s new to us and everybody else seems to know more than we do but now psychologist will tell you that feeling like an imposter is a very bad thing and you should just stop it because you’re just terrific and you are there by virtue of the fact that you’ve got so many gifts and you are not just lucky, you’re just really talented and all these kind of stuff. I think that’s kind of baloney in some ways and the reason and I think it’s very well meaning. 

It’s nice to tell people to stop thinking that way but I think they don’t need to stop thinking that feeling like an imposter is a bad thing. I think feeling like an imposter is a wonderful thing because what that does is it gives you a kind of beginner’s mind. It lets you much more open to what’s going on around you and you’ll look at things and think about things. See when you are the outsider, when you’re the new one, it gives you… 

Even if you’re like, for example, for me, a woman in engineering and there’s not as many women in engineering but that can be a good thing because it gets me used to, “Oh I’m different” so if I have ideas that are different, that’s okay. I’m used to that so I think it’s a healthy and naturally to be sometimes be a bit of an outsider by virtue of whatever reason because it gets you more used to, “Hey, it’s okay to think a little bit away from everyone else” and also, it does keep you a little bit more open because you’re trying to figure out what that situation is. 

So you’re watching more carefully, you’re not over confident of how you’re just so smart and gifted and intelligent that of course you’re going to be a superstar. So these are my kinds of thoughts and approaches about meaning in equator of working world. 

[0:40:23.7] MB: Earlier you touched on procrastination. I’m curious, why do we procrastinate? 

[0:40:29.1] BO: We procrastinate sometimes, in fact many time because it hurts. It turns out if you even just think about something you don’t like or you don’t want to do, it activates a portion of the brain, the insular cortex that experiences pain and so the brain naturally bough, will now look for a way to stop that negative stimulation and it turns your attention away from whatever you were thinking about. This is called procrastination and that’s exactly what happens a lot of times with procrastination. 

It’s simply is slight changing of what you are focusing on so that it takes away the pain. You do this once, you do it twice, no big deal at all. You do it very often, however, and it is procrastination and it will have very serious long term consequences on your life. So the biggest thing that I recommend there is something called the Pomodoro Technique and that was invented by the Italian Francesco Cirillo in the 1980’s and it’s so super simple. 

That is probably why I love it and actually the course I teach is called Learning how to Learn and it is the world’s biggest massive open online course. So we’ve had approaching two million students now. I teach this course with Terrence Sejnowski, the Francis Crick Professor at the Salk Institute. One interesting thing is student in this course like I hear from a lot of these students was just really tough when you got to know these students. 

But it also gives you a sense of what people find really important and they love this Pomodoro Technique. They find it incredibly effective and helpful. So I think if you haven’t heard of this technique before, it’s high time to hear about it and if you have heard then this is a good reminder for you. All you need to do is turn off all distractions, so no little ringy-dingy on your cellphone or notifications on your computer and you set a timer for 25 minutes and you just focus as intently as you can in those 25 minutes. 

Now if your mind distracts you and says something like, “My mind was A” which was, “Holy cow, I’ve only done two minutes of my Pomodoro and I’ve got 23 more minutes to do? I just can’t do it” and I just let that thought go right on by and I return my focus to the Pomodoro or to whatever I am focusing on and then when I’m done, I relax. Now this is not to say if I’m really in the flow I let myself go longer than 25 minutes but at the very minimum I’ll do my 25 minutes and then I switch my attention to something else. 

So I might cruise the web, get up and move around a little bit, just something to change my attention for a little bit and this is as we found earlier a really important part of a assimilating on mastering or understanding whatever you are working on. It’s a little bit like while you’re focusing you’ve got the roast in the oven cooking and then diffuse mode afterwards when you relax or reward yourself. You’ve taken the roast out and it’s continuing to cook a little bit. 

You don’t want to jump right in and have that roast. So we always used to think that you only learned when you are focusing. That little diffuse mode is when you’re also consolidating and processing, whatever you’re trying to work on and that helps you to understand it more effectively.

[0:44:28.7] MB: Changing gears a little bit, one of the things that you’ve talked about is the idea of following your passion isn’t necessarily the right direction to go in. Could you talk about that for a moment? 

[0:44:41.1] BO: I think that that’s a very important question and the reason is there are many competing poles in any one’s life. There is how you internally feel about what you want to do and some things come easier to some people than to other people. So let me give you one interesting example. It turns out you might ask, “What effect does testosterone have between men and women and their understanding of math and science. 

Oh boy, that’s a scary question right? What research shows is well it really doesn’t have any difference. Actually any women on average are equally capable in learning math and science but testosterone does have an effect on some aspect of what we’re interested in and what we think we’re good at and that is that testosterone unfortunately when in fetuses and young children, what it can do is it delays the development. It doesn’t stop but it delays verbal development in boys because they’ve got more testosterone. 

Well clearly, it doesn’t do this in girls. So as boys and girls develop what happens is guys will lag behind initially, they’d catch up later. They lag behind verbally and so within themselves they’ll look at themselves and go, “You know I’m better at analytical sorts of things” and women on the other hand, they’ll look inside themselves and would go, “You know I’m better at verbal sorts of things than analytical things” and it’s true. 

Even though men and women are the same in their analytical skills, right? So what this really means is that women sometimes look inside themselves and go, “You know I’m just naturally better at verbal sorts of things so that’s what I should do in my career” and guys will go, “You know I’m better at analytical sorts of things so that’s what I should do in my career” even though they both have the same sorts of capabilities. 

So when we tell people, “you know just follow your passions” what that really equates to is a lot of the time is simply do whatever is easiest for you, whatever feels the easiest and so well the guys will go off and detect logical more often and this is all on average, more technologically related sort of issues and of course that’s an advantage today because technology is really important in today’s society and women on the other hand, they’ll hear “follow your passion”. 

And they will say, “Well gosh English comes so much easier to me, that must be my passion” even though they could be equally good at something more technological or matching it with something technological and off they’ll go into something that perhaps not going to benefit them in the workforce. It’s important to be strategic about your learning. Passions can lead us to dead ends as I’ve found when I learned Russian. This doesn’t mean that you give up on your passions. 

It means that you’ll use a little bit of common sense to see if either you can combine your passion with something else or find a way to at least make sure that you’ve got a workable living in a real world that can combine and help support whatever you’re creative passions may involve. I heard a psychology professor and I love psychology, I write about psychology but this psychology professor said, “Oh I told these parents that their child should go into psychology because psychology is a general sort of thing,” 

Engineering or something like engineering you’re very specialized in what you can do whereas psychology is very general. And that is a complete misconception of what’s going on in those two careers. Engineering is a general field like look at Jeff Bezos. He has engineering degrees but he’s the CEO of a company. In fact there was a study done on what is the top factor in common of all the world’s leading companies? And that factor was that they were led by CEO’s who were originally trained as engineers. 

Not as accountants, not as English majors, as engineers and engineering helps you to think in terms of tradeoffs. Now I’m not saying that engineering is the “be all end all” and if you have caught a degree in psychology, I actually love it. It’s a wonderful thing but it’s a very good idea to as much as you can broaden your skill set. So if you are really good at humanities or social science oriented sorts of things, it’s a good idea to try to broaden into something just a bit more technical. 

And if you are more technical, then you want to go the other way. You want to enhance your public speaking skills and your writing skills and just broadening your passion I think is the way to go. Don’t just follow your passion. You want to broaden it. 

[0:50:45.1] MB: What is one piece of homework that you would give to listeners who want to practically implement some of these ideas in their lives starting today? 

[0:50:53.2] BO: I would say to get out a piece of paper and write down where are they now and where do they want to go, what direction do they want to go at and then here’s what I would suggest. I would say go to an outfit called Class Central online and Class Central is a wonderful mechanism for taking online courses, really good ones and go in there and see what kinds of free or very low cost learning might help you to get to wherever you want to go in your learning and in your life. 

Head off a little bit. Learning doesn’t have to be — you can learn too much. You could fill your life with it. Learning to the detriment of everything like relationships or just relaxing a little bit but learning is like exercise for the brain. Having a little bit of exercise during the day helps you to be a healthier human being and in a similar way just having a consistent learning program of some sort also helps your brain. It literally makes it more healthier. 

It allows new neurons to survive and thrive and grow when you’ve got that trellis of learning for those new neurons that are being born every day to grow onto. If you are not trying to learn anything new then you become one of those kind of as you are growing older sort of stuck in the rut kind of inflexible sorts of people and nobody wants to be that in your learning or in their life. So learning can help just make you a fun person to be around as well as the most interesting person in the room.

[0:52:55.6] MB: Where can people find you and the book and your courses online? 

[0:53:00.6] BO: Well, if you go to my website, it’s www.barbaraoakley.com and there are links there for the Learning How to Learn course, which is free by the way, and that’s really, you can buy a certificate that people can like but all the material is right there and it took me a long time to develop that course and we did it in our basement. I do have to tell you that I was invited to speak at Harvard about the course once and I was so nervous. 

Here I am, this little mid-western engineer, I walk in the door and it was filled with Harvard and MIT and Kennedy school folks and I wonder, “What the heck is going on?” And it’s because our one little course made for less than $5,000 in my basement mostly has in the order of the same number of students as all of Harvard’s course online courses put together made for millions of dollars with hundreds of people. So that tells you it’s a course that people really like. 

And so you could also find a link to my new book, Mind Shift, which will be coming out very soon and that one, I travelled all around the world to research and write and it’s pretty exciting and there’s also an ebook, a massive open online course coming out about that. 

[0:54:31.2] MB: Well Barbara, thank you so much for being on the show and sharing your wisdom. I think there’s so many lessons here about how we can become better learners so thank you very much. 

[0:54:40.9] BO: Oh you’re very welcome, Matt. 

[0:54:43.0] MB: Thank you so much for listening to the Science of Success. Listeners like you are why we do this podcast. The emails and stories we receive from listeners around the globe bring us joy and fuel our mission to unleash human potential. I love hearing from listeners, if you want to reach out, share your story or just say hi, shoot me an email. My email is matt@scienceofsuccess.co. I would love to hear from you and I read and respond to every listener email. 

The greatest compliment you can give us is a referral to a friend either live or online. If you’ve enjoyed this episode, please, leave us an awesome review and subscribe on iTunes because that helps more and more people discover the Science of Success. I get a ton of listeners asking, “Matt how do you organize and remember all these incredible information?” Because of that, we created an amazing free guide for all of our listeners.

You can get it by texting the word “smarter” to the number 44222 or by going to scienceofsuccess.co and joining our email list. If you want to get all of these amazing info, links, transcripts, everything we just talked about and much more, be sure to check out our show notes at scienceofsuccess.co, just hit the show notes button at the top. 

Thanks again and we’ll see you on the next episode of the Science of Success.

April 27, 2017 /Lace Gilger
Creativity & Memory
VanessaVanEdwards3-01.jpg

The Secret Science of Lies & Body Language with Vanessa Van Edwards

April 20, 2017 by Lace Gilger in Best Of, Influence & Communication

In this episode we discuss how school gives you zero of the social and interpersonal skills necessary to be successful in life, the best starting point for build nonverbal communication, how to read facial expression and body language to discover hidden emotions, how to become a human lie detector, the secrets super connectors use to work a room, and much more with Vanessa Van Edwards.

Vanessa Van Edwards is the lead investigator at Science of People, a human behavior research lab. She is a Huffington Post columnist and published author. Her work has been featured on NPR, Business Week and USA Today. She has written for CNN, Fast Company and Forbes. Her latest book, Captivate, was chosen as one of Apple’s Most Anticipated Books of 2017.

We discuss:

  • School gives you zero of the social and interpersonal skills necessary to be successful in life

  • The skills of nonverbal communication can be learned and trained

  • Between 60% and 90% of our communication is non-verbal

  • Why you shouldn’t put 100% of your eggs in the “verbal communication” basket

  • How humans give more weight to non-verbal communication

  • What is the best starting point for build nonverbal communication?

  • The importance good eye contact & a strong handshake

  • Why eye contact creates oxytocin and builds deeper connections

  • The “sweet spot” for maintaining good eye contact

  • What blind babies teach us about our facial expressions and the universality of much nonverbal communication

  • How twins separated at birth have the same nonverbal affectations

  • What are micro-expressions and why they are so important

  • The facial feedback hypothesis and how our faces create a feedback loop

  • The 7 micro-expressions that will change your life

  • Research from mental patients who lied to their doctors

  • How to read facial expression (or body language) to discover hidden emotions

  • The “fake science” myths around human lie detection

  • The statistical cues to deceit - things that liars most often do

  • Do “truth wizards” exist?

  • Average person is 54% accurate in detecting lies

  • What is baselining?

  • Encoding vs Decoding

  • What research on thousands of hours on TED Talks tells us about successful body language & the importance of congruency

  • Most people are better at decoding than encoding - start with what you are weakest at

  • We cannot cover up what we feel, focus on opportunities where you can thrive instead of places where you are merely surviving

  • “The secrets of super-connectors,” how to “work a room” and the specific patterns they use

  • How to be someone’s "social savior”

  • "Context conversation starters”

  • You learn ALOT about someone from a handshake

  • Handshakes produce more oxytocin than 3 hours of face to face time

  • Make the handshake equal (firmness and direction)

Thank you so much for listening!

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SHOW NOTES, LINKS, & RESEARCH

  • [Ted Talk] Trust, morality — and oxytocin? by Paul Zak

  • [Paul Ekman Article] Micro Expressions

  • [Science of People Quiz] Spotting Lies

  • [Book] Human Lie Detection and Body Language 101 by Vanessa Van Edwards

  • [Book] Captivate: The Science of Succeeding with People by Vanessa Van Edwards

  • [Website] Science of People

EPISODE TRANSCRIPT

[00:00:06.4] ANNOUNCER: Welcome to The Science of Success with your host, Matt Bodnar.

[00:00:12.4] MB: Welcome to The Science of Success. I’m your host, Matt Bodnar. I’m an entrepreneur and investor in Nashville, Tennessee and I’m obsessed with the mindset of success and the psychology of performance. I’ve read hundreds of books, conducted countless hours of research and study and I am going to take you on a journey into the human mind and what makes peak performance tick, with the focus on always having our discussion rooted in psychological research and scientific fact, not opinion.

In this episode, we discuss how school gives you zero of the social and interpersonal skills necessary to be successful in life. The best starting point for building nonverbal communication. How to read facial expressions and body language, discover hidden emotions, how to become a human lie detector, the secrets that super connectors use to work a room, and much more with Vanessa Van Edwards.

The science of success continues to grow with more with more than 900,000 downloads. Listeners in over 100 countries, hitting number one new noteworthy and more. I get listener comments and emails all the time asking me, “Matt, how do you organize and remember all this incredible information?” A lot of our listeners are curious about how I keep track of all the incredible knowledge you get from reading hundreds of books, interviewing amazing experts, listening to podcast and more.

Because of that, we created an epic resource just for you, a detailed guide called How to Organize and Remember Everything. You can get it completely free by texting the world “smarter” to the number 44222. Again, It’s a guide we created called How to Organize and Remember Everything. All you have to do to get it is to text the word “smarter” to the number 44222 or go to scienceofsuccess.co and put in your email.

In our previous episode, we looked at what rabbit populations, craters on the moon, files on your hard drive, and the GDP of countries all have in common. We discussed the power fractals, the math of chaos theory, and what it all has to do with the 80/20 principle. How your understanding the 80/20 principle is only the tip of the ice berg. How to generate 16 times more leverage to achieve your goals. We went deep into sales wisdom from one of the world’s top marketing consultants and much more with Perry Marshall. 

If you want to achieve massive leverage in your life, listen to that episode.

[0:02:27.9] MB: Today, we have another awesome guest on the show, Vanessa Van Edwards. Vanessa is the lead investigator at the Science of People, a human behavioral research lab. She is a Huffington post columnist and publish author. Her work has been featured on MPR, business week and USA today. She’s written for CNN, fast company and Forbes. Her latest book, Captivate, was chosen as one of Apple’s most anticipated books of 2017.

Vanessa, welcome to the science of success.

[0:02:54.8] VE: Thanks so much for having me.

[0:02:56.7] MB: Well, we’re very excited to have you on today. For listeners who might not be familiar with you and Science of People, tell us a little bit about yourself and your background?

[0:03:05.8] VE: Yeah, well first of all, I cannot help but say that the title of your podcast, Science of Success, is possibly one of the best titles ever because those are two of my favorite topics, science and succeeding. I was thrilled to be on here with you guys.

[0:03:19.7] MB: Awesome, that’s great! Yeah, I mean, you know, it’s funny, very similar to the purge you take, we try to have every guest that’s on here, we really want to focus on is this data back, is this sort of research validated or is this just kind of somebody’s talking points. I think everything that you’ve done is so grounded in the research, that’s why I’m really excited to dig in and explore a lot of these topics.

[0:03:40.4] VE: Yeah, that’s the perfect kind of segue into what got me started in this crazy career. So, you know, as you mentioned, I run a human behavior lab in Portland, Oregon and what got me started is actually, I felt like school did really well by me. It taught me all the technical skills that I needed for a career but it taught me zero up to people skills. So when it came to interviewing, negotiating, making chit chat with colleagues, networking, heaven forbid, dating, flirting and trying to be emotionally attractive like those definitely not. 

So I realized that I felt like there was this missing skill set that most people kind of think will just happen, right? Adults always say, “Oh, she’ll pick it up, she’ll figure that out in the playground or she’ll eventually pickup how to ask for more money in a negotiation.” But those kinds of skills, unless you’re lucky enough to be born with them, which most people are not, you do have to learn them and that was the case for me. I kind of created the text books, the courses that I wish I’d had in school.

[0:04:43.0] MB: That’s awesome, and your first book started out digging into body language and how to determine if people are lying and a ton of the components of nonverbal communication. As a starting point, how much of our communication is nonverbal? You hear a lot of different stats thrown out about that and, you know, what’s kind of the research really say about how important nonverbal communication is and what kind of what proportion of our communication is made up of nonverbal queues?

[0:05:10.8] VE: Yes, there’s two important things to keep in mind when it comes to nonverbal, the first is, it’s far more than we think about, at a minimum, 60% of our communication is nonverbal and some research says it’s up to 90%. You might have heard the famous Mary said a 93% that actually has not been backed up so that 60% is still a lot, not quite as much as the 93-myth that goes around but what’s important is that we put all of our eggs in a verbal basket.

If you talk to someone who is about to go into a pitch with investors or about to go on a date or about to go into an interview, they usually think about what they want to say, you know, the questions that are going to answer, they practice their verbal responses. We very rarely think about how we want to say something.

That basically is coming out with 40% of our ability and so that’s the first thing is that 60% is sort of a missing ingredient, it’s this un-utilized super power that I think we have and the second thing is that we give more weight to nonverbal. What I mean by that is, when you think about how we are evolutionarily, we have developed the ability to be very persuasive verbally. It’s relatively easy to come up with a story quickly especially for highly creative people. 

There’s some science that say that highly creative people are better liars. But nonverbally, it’s very hard to be convincing with your body language. It’s hard to control your facial expressions, it’s impossible to control your micro expressions, it’s very hard to think about, “How can I lie convincingly with my words and look like I’m telling the truth as well?” We tend to look at someone’s nonverbal as a more important indicator of honesty, which means that if you go into a pitch and you have the perfect script but if you are not congruent with your words or your nonverbal does not support your words, it actually comes across as inauthentic.

When I think people talk about this idea of “be more authentic”, “be yourself”, “be passionate”, those phrases always drove me crazy because I never really knew what they meant so I think that learning that nonverbal has more weight, it was like, “Oh, I get it! An inauthentic person is someone who is saying one thing but showing another.” I think the most important thing that we can do from a body language perspective is to align our words along with our body.

[0:07:29.0] MB: Nonverbal is obviously something that, as you said, it’s hard to control, it’s difficult to master, and it’s a very complicated topic. Where do we begin, what’s the best starting place to begin to build this skill set?

[0:07:42.6] VE: That’s a good question. I would say that the first thing that I would encourage people to think about is the two things you heard most since you were little, but a little bit defined. We’ve heard most — when I tell people like, I studied body language, they tell me, “Oh, good eye contact and a good handshake.” That’s great.That’s like a really good start however there’s a little bit more to the story when it comes to good eye contact. 

For example, in western cultures, we make about 60 to 70% eye contact in the ideal conversation. What I mean by ideal conversation is when we make eye contact with someone, we produce oxytocin and oxytocin is the chemical of bonding. A researcher Paul Zack, if anyone is interested in sort of the chemistry of love, I highly recommend his book. I actually a meeting with him next month that I have a little oxytocin necklace that I wear instead of a heart because I think that’s the true expression of love and what he has found is that oxytocin is what makes us feel that warm and fuzzy feeling of belonging. 

So if you’re with someone and you’re having this deep conversation and you’re making great eye contact, you actually begin to produce oxytocin, mutual gazing produces oxytocin. If you don’t hit that 60 to 70%, the body doesn’t get as much oxytocin as it would like. So if you’re looking around, you’re looking at your phone, you’re looking at your watch, if you tend to process up — some people tend to have a very wondering gaze — the other person is going to feel like, “I don’t know if we’re on the same page here.” Or, “I don ‘t know, I’m not really feeling it with this person.” 

That’s where that comes from, it’s actually a chemical feeling. That’s why we say that liars look us in the eye less because that shiftiness makes us feel really uncomfortable, the funny thing about liars is they actually look you in the eye more because they’re trying to see if you believe them. So eye contact is this really funny beast but what you want to know is that in that 60 to 70%, that is the sweet spot. So eye contact is not just good for you because it feels like you should be doing it, it’s actually good for a chemical reason. It’s a chemical reason we feel connection.

[0:09:43.2] MB: I think that’s great and you hear all the time that it’s important to maintain eye contact but the fact that there is a sort of neurological, neurochemical reaction that actually makes eye contact so effective is fascinating.

[0:09:56.5] VE: Yeah, and I think it helps, so whenever I do corporate trainings, I do a lot of corporate trainings and my favorite group is highly technical people. I would even say geniuses, I would go as far to say that. You know, amazing engineers, programmers, graphic designers, very technically brilliant. And I was just doing a training at Intel and I asked them, I have a little slide in my presentation that says, “What is the ideal amount of eye contact, is it 30% of the time, 50% of the time, 60% of the time or 65% of the time, or 90% of the time?”

Without a doubt, whenever I have highly technical groups, everyone in the room raises their hand at 30% of the time. That hurts them, right? They’re undermining their credibility without realizing it when they are in their own heads about a process and not focusing enough, giving that other person the chemical reason to pay attention to them.

[0:10:44.9] MB: I think the interesting point and it just segue’s into some research that you talked about in the past but these are things that are biologically rooted in our bodies and things that, you know, regardless of somebody’s disposition towards you, the more eye contact you have, it shares literally a physical reaction in them.

The research you’ve talked about previously about how babies develop facial expressions, can you share that example? I think that’s a really interesting instance of another example of how this are sort of universal and not kind of culturally driven or individual?

[0:11:16.6] VE: Yeah, so of course there is some nonverbal that’s cultural, we can talk about that if we want but a lot of the principles that I teach as much as possible, I try to make them universal and this baby study was sort of — I read this and I was just like, I was amazed at the amount of our body language or our nonverbal communication that’s genetic or coded. 

In this research experiment, they looked at congenitally blind babies. Babies who have been blind since birth, and back in the day we used to believe from anthropologist used to think that we learned nonverbal that we would look at our mother and father’s face, we would mirror or mimic the facial expression, that’s how we learn facial expressions. Or we watched how our mother flipped her hair and that’s how we flipped our hair. But actually, what they found is that congenitally blind babies make the same facial expressions at the same time as seeing children.

What this means is that we are somehow genetically coded to make these expressions and they’re not learned. They are the same across genders or races. They also found that there was, I think it was done at the University of Edenborough, where they looked at twins and they found that twins who were raised separately showed very similar nonverbal affectations. 

So like flipping your hair, how a woman flips her hair over the side of her shoulder, how she laughs, how a man walks, how a man scratches his nose, they found that twins actually do the same thing even though they had different parents, they were raised in different houses, they were raised even across the globe. This was really surprising for people because it legitimized nonverbal science as a way that we can study something because if you know that something has universal application, it’s much easier to study and it’s not just cultural. So that study I think was the first of many that indicated that there could be an algorithm here.

[0:13:05.9] MB: How do you — I know one of the things you’re an expert at is micro expressions and talking about babies and their different facial expressions, how do you read somebody’s facial expressions to determine their emotions or their reactions?

[0:13:19.1] VE: Yeah, so a micro expression is a really fancy word for a very short facial expression. So technically it’s a brief facial expression that is involuntary that we, as humans, make when we feel an intense emotion. We like to think as adults that we’re pretty even keeled that we don’t have intense emotions, that we don’t show, we’re stony faced, right now. Stoicism is so hot, everyone’s trying to be real stoic but we are actually quite emotional creatures, very emotional beings and we tend to show our emotions on our face, involuntarily.

The reason for this is because it helps with our empathy and most people don’t think of facial expressions this way but there’s something that’s called the facial feedback hypothesis and this basically says that when we feel an emotion, we make a face. But when we make a face, we also feel that emotion.

So there’s this really interesting feedback loop that happens with our emotions and why this is important is because when we meet another human being and they show us a sadness micro expression, our body has neurons and begins to mimic it without even realizing it. If you look at a face of someone sad, you usually will begin to form the sad face, we can’t even help it. So as you make that sad face, you begin to feel literally feel the emotion that they feel.

This is why humans are empathetic, it’s because we not only mirror the people around us but that mirroring helps us feel like them. So that’s a very body sensation intuitive feeling based way of interacting but we typically interact in our head, we don’t think about this kind of emotional expressiveness that’s why facial expressions are so important and that’s why we talk about empathy being so important. That’s a very different explanation for empathy.

[0:15:02.4] MB: What are the different micro expressions and are they cross cultural?

[0:15:08.8] VE: There are seven different micro expressions. They are — let’s see if I can do it all off the top of my head. They are fear, happiness, anger, disgust, contempt, sadness and surprise. Yay, I’m so happy I was able to do that for memory is smooth. Yes, those are across cultures.

Dr. Paul Eckman is the researcher who coined, I think he discovered the micro expression, I don’t know if he coined the phrase. That might have been Darwin. Don’t quote me on who coined that phrase, but Dr. Eckman is the one who pioneered this concept and what he found in the back of the 1970’s was first, he was working with a mental institution on patients who lie to their doctors and this always has been a huge problem that it was particularly a problem there because they had patient who lied about being okay. 

So she was very depressed and she went into the doctor and said, yes, I’m so much better, can you give me a weekend pass to go home. Thank goodness before she left, she admitted she had like a breakdown, she had admitted that she had lied that she was actually planning to go home and harm herself.

This really rattled the doctors in the hospital because they believed her. They had issued her with a path, they were going to let her go home, and they thought she was so convincing and this happens, it happens a lot where patients will lie to the person who is looking out for their best interest. People go to the doctor’s offices, they lie at what medications they take, they lie about their eating and exercise habits and so Paul Eckman was watching the video of this patient over and over again.

He eventually slowed down the video, he was watching it on slow motion and he noticed that right before the patient lied to say that she was really looking forward to seeing her family and being home, she made a very brief sadness micro expression and he realized that there’s something to reading facial expressions to discover hidden emotions.

So he took this research and he traveled to remote regions in Papua New Guinea, and forgive me if I don’t get the exact science right. I think it’s chapter six of my book, if you want to dive into the deep stuff but it’s a high level. He went to Papua New Gene and he found a tribe that was not very exposed to the outside world. So they hadn’t seen a lot of television, they hadn’t seen a lot of movies, they weren’t exposed to western culture and he asked them to make facial expressions based on different emotions with the translator.

He would say, “What’s an angry face? What’s a sadness face?” I think he actually did it with situations. So I think he said, “If your friend stole your food, what face would you make?” He found that the faced they made were strikingly similar to when he asked Americans that question. Basically that we somehow have these universal responses to this emotions and he was able to repeat this study and found seven universal ones. There are over 10,000 facial expressions, but there are seven universal micro expressions and by studying them, you can learn how to spot emotions across cultures and genders and races.

[0:18:05.3] MB: Speaking of somebody who, for the example of lying to their doctor and being able to discern that, is it possible to tell if somebody’s lying solely based on their body language?

[0:18:16.2] VE: Yes, it is possible. Of course it’s possible. So we do a lot of human lie detection research in our lab. I’ve always been fascinated by it. I’ve been fascinated by the real science and the fake science. Let’s bust some myths, first of all, some of the fake science. So fake science, liars have shifty eyes or liars don’t look you in the eye.

That is completely false because research has found that actually liars look you in the eye more, as I mentioned, because they want to know if you believe them. They actually make a lot more eye contact, they go over the 70% into like the 80 and 90% range, which is interesting because we also don’t like that. So as humans, not only do we not like below 60% because that isn’t enough oxytocin, we also don’t like above 80%. 

There is like a sweet spot in the middle and the reason we don’t like above 80% is because one, our instinctively we know that that means that someone is kind of checking us out and it’s a very invasive queue, it’s almost too much oxytocin. Like when two men are about to get into a fist fight at a bar, they usually are intensely gazing at each other. It’s a very territorial invasive gesture. We don’t like being looked at that much. So that’s the first myth to bust. 

The second lie detection myth is you probably have heard this silly NLP “study”, which wasn’t even really as study about when people lie, they look up to the left and people are telling the truth, they look up to the right. That has not been backed up. In fact, it can often be reversed based on if you’re right or left handed, it can be reversed based on how you access memories, not everyone accesses them the same way. What’s hard about lie detection is there is no Pinocchio’s nose. 

There is no one thing that means someone is lying, there are statistical queues to deceit. So there are things that we have found, liars most often do, like 76% of the time, liars will do X but those are not foolproof; they’re not 100%. so what we’ve developed is a framework, there are seven steps of lie detection to help you be an ethical lie detector and an accurate lie detector. So it takes a little bit longer but it makes you much more accurate and also make sure that you’re not assuming guilt where there is none. 

In fact, the more optimistic you are about humanity, the better lie detector you are. It actually serves you well to not be skeptical. Skeptics actually do worse on lie detection quizzes. I think we’re just putting up, it’s not up yet, but if you want to see how you do on a lie detection, we have a free lie spotting quiz at sciencepeople.com/lies and you can test your ability because we are looking in our lab, we’re constantly doing research experiments and I really wanted to know if there was such a thing called “truth wizards”.

Dr. Paul Eckman and Dr. Maureen Sullivan found that there was a very small percentage of the population who can detect truth with 80% accuracy. That’s very rare, most of us, average people, detect lies with about 54% accuracy. We are terrible lie spotters. We are starting to run this lie detection test to see if we can find people who can get all five of the lies right. On our little quiz, it’s five lies, you watch five real people lying and we see if you can spot them. We’re also trying to back up the idea there’s a truth wizard behind lie detection.

[0:21:32.1] MB: What are some of the statistical queues that give away that someone’s lying?

[0:21:35.9] VE: Well, I can’t teach you just statistical queues because remember that they’re not 100%. For example, one of the statistical queues is nose touches. In Bill Clinton’s testimony, they — I believe it was Allen Hirschberg researcher, I think? Who counted the amount of nose touches during the Bill Clinton trial and he found that, Avana Colinsky, and found that when he was lying on the stand, he touched his nose, something like 46 times and when he was telling the truth on the stand, he touched his nose twice. 

They think that the reason for this is because we have a very special tissue at the very tip of our nose that slightly inflames or slightly increases when we feel guilt or intense guilt and so our nose very slightly itches, which makes us want to touch it more. They think that maybe the writer of Pinocchio had this sensation. Some people, by the way, in our lab have said to us, “I feel my nose itch when I lie.” So some people can even feel it. You might want to pay attention to it the next time you’re lying and so that is one statistical cue to deceit. 

However, what if someone has allergies? What if someone always constantly touches their nose? So you can’t take that clue alone. You have to make sure that you are hitting the 100% with it. So that would be an example of one of the queues and why you have to be a little careful with it. 

[0:22:50.0] MB: And does that tie into the concept of base lining and figuring out what someone’s default behavior is before you can assess how they’re thinking or feeling or reacting to you? 

[0:23:00.6] VE: Yes, so that’s exactly what that ties into. Base-lining is half of it, you also have to make sure though, and this is I think the biggest mistake that a lot of rookie lie detectors make is that they think, “Oh I will baseline someone and then I’ll look for statistical cues of deceit.” But there are additional precautions that you have to take to make sure that you are not mistaking guilt from nerves. 

So that is the biggest mistake that people make is truth tellers can be nervous too. Nerve does not indicate lying or guilt. In fact if you accuse an innocent person of doing something terrible, they will often be very nervous because they don’t like to be falsely accused. We hate it. Actually, being falsely accused can often make us angrier and more nervous than being accurately accused. So you have to make sure that you’re knowing how to differentiate nerves from guilt, or emotions and anger from guilt. 

[0:23:50.7] MB: What are some of the other steps that people can use to become human lie detectors? 

[0:23:55.3] VE: I would say that the most important thing that would help is learning the seven micro expressions. So when you learn how to spot these and they’re a blessing and a curse. Micro expressions is where I started my research many, many years ago because I found them fascinating and what’s great about them is once you know how to see them, you see them everywhere. I joke with my students that once you learn them it’s like turning on the world in HD. Like, all of a sudden you see the world in high definition. 

So what you are looking for in lie detection is you’re looking for congruency and this is the same thing for authenticity. So in body language, you’re talking about two different sides, decoding and encoding. Decoding is spotting queues, looking for hidden emotions, looking for emblems of someone’s emotions or feelings. Encoding are the signals that you send off to the world. So saying “I want to look confident on this date,” and then knowing exactly what to do to look confident. 

Or saying, “I want to look friendly in this corporate board meeting. How do I look friendly?” A lot of people struggle with the encoding piece but it’s actually very different than the decoding piece. So with congruency, there’s both decoding and encoding. You want to encode signals that are correctly aligned with your words. You want to demonstrate the words that you are using and you also want to decode people when they’re speaking to you to make sure that they are being congruent. 

So with the seven micro expressions, what you’re looking for is you want someone to look like the words that they are using. So if someone says they are angry, they should look angry not afraid. If a woman or your wife says, “I’m fine,” but shows contempt, she is not fine. That is not congruent words. You want to spot the differences. The other aspect which I think is interesting is we did a huge research experiment last year and the year before on TED Talks and what I was looking for was I wanted to know if — I love puzzles, and so I noticed that on TED there was all these amazing TED Talks but the same 20 went viral like they got viewed millions and millions of times whereas hundreds of other talks barely got noticed. 

I was searching on the TED website for leadership and there was two talks that popped up, one by Simon Sinek, which had 45 million views and one by Fields Wicker-Miurin, which had I think was under 40,000 and both of these talks were on the same topic, they had almost the same title. When they first came out they were both given by relatively unknown experts and they were both 18 minutes long and it came out the same month of the same year, September 2009.

I was like, “Why? Why is it that one of these talks went viral and one didn’t?” What I realized after doing the TED Talk research, we analyzed thousands of hours of TED Talks and found five main patterns from the most successful to the least successful TED Talkers. One of them was this idea of congruency that the best TED talkers speak to you on two different levels. They’re speaking to you with their words, but they are also speaking to you with their hands and their body and their face. 

The worst TED Talkers were so memorized that their non-verbal was almost neutral. So it was almost as if the people who had rehearsed too much had rehearsed their emotions and their passion out of their TED Talk and so they were delivering this talk that was great verbally. It was every word was hit spot on, but from a facial perspective, they were showing no happiness. From a body perspective they were showing neutral or low power. 

From an expressiveness standpoint, they were not aligning when they would say, “I am so angry about this cause that I work for,” and not showing any anger the audience didn’t believe them because they were like, “Where is the manifestation of the anger? You’re just saying that,” and so I think that the best place to start is looking for those inconsistencies is understanding the nuances of body language so that you know where to look or spot things. 

[0:27:52.1] MB: So encoding is the process of getting congruent with our own emotions and our own body language with what we are trying to communicate and decoding is the process of trying to decipher what the rest of the world is saying and what other people are saying and reading through, are they congruent in their body language and their behavior? 

[0:28:11.8] VE: Yeah and what’s interesting is, if you think for just a second, I always have my audiences self-diagnose. So on a scale of one to five, one being terrible, horrible, awful and five being amazing rock star perfect, how would you rate your decoding ability? The ability to spot hidden emotions. So if you want to give yourself a little self-rating. 

[0:28:32.5] MB: Oh sorry, were you asking me to rate or are you just talking?

[0:28:36.0] VE: Yeah, please. 

[0:28:36.9] MB: I mean I am familiar with some of this stuff, so I would say probably three out of five, three and a half out of five maybe. 

[0:28:42.1] VE: Cool. Okay, so now encoding, how would you rate your ability, one being awful, horrible, abysmal, five being amazing rock star perfect, your ability to control your non-verbal? 

[0:28:53.5] MB: Let’s say probably like two and a half or three. 

[0:28:56.2] VE: Okay, cool. So what’s interesting is that will tell you exactly where to start. You want to start with the lower one, the lower number. Most people have a strength and a weakness. Most people are better at decoding than encoding. So if you’re not as good as encoding that’s where you would want to start because that will automatically help you with your decoding anyway. So if you think about that, for those who are listening, about whichever your lower number is that’s where you want to start. 

[0:29:19.4] MB: That was the next question that I was going to ask is which one of these should we start working on first. So let’s get into since encoding is the one that I needed to do more work on, we’ll start there. Tell me what are some of the secrets or some of the best places to start if you want to improve your ability to encode? 

[0:29:33.9] VE: Yeah, so remember that we cannot cover up what we feel. So I think the body language teachers or even the people skills teachers that make me sad are the ones that try to tell you to fake it until you make it. I do not believe that that works. I think that it is an extremely inauthentic way of acting and the problem is our emotions are catching. So we can pick up on people’s emotional cues. 

So if you are trying to learn to encode and you want to show confidence and you walk into a networking event where you feel extremely uncomfortable, even if I teach you the best power body language moves there are, your feelings of lack of confidence are going to leak through or come through and so that’s where you get people who are really rubbed wrong. I would say if you think about it in your life the people who have really just like — where you were like, “Oh I do not get along with this person. I don’t like this person,” it was probably because they were trying to use power queues, confidence queues, attraction queues but didn’t actually feel them. 

So the very first thing with encoding is actually making sure that you are showing up in the places that make you feel amazing and making sure that you are getting your mindset right before you actually walk into an event. So researcher Dr. Barbara Wilde found that when people look at a picture of a smiling person, they actually begin to feel happier. It improves their mood. When they look at someone with a neutral expression it doesn’t change their mood at all. 

The reason I share these studies is because I think that we often think that we can cover it up or we can make it work but I feel like if you don’t like networking events, don’t go to networking events and then I call these thrive versus survive locations. So I personally do not like nightclubs or loud bars. I have a really hard time even at concerts, and that’s because my favorite way to interact with people is having very deep conversations where I’m exploring, they are exploring. We’re talking about a topic deeply and in a really loud concert venue you can’t do that or in a loud bar you can’t do that. 

So I really like learning places like conferences, classrooms, networking events. I really like barbecues, smaller parties, one-on-one coffees, you should think about what are the different places where you actually can set yourself up to succeed because that’s the best thing that you can do because our emotions are naturally contagious. 

[0:31:55.7] MB: How can we, let’s use the example of the networking event or something like that, how can we spark up a meaningful conversation with a stranger? What are some of the secrets behind the science of having really powerful conversations? 

[0:32:10.1] VE: We did an experiment where I partnered with a bunch of local organizations and what I was looking for were the secrets of super connectors. I wanted to know, you know, I’ve heard this phrase “work a room, how to work a room” and again, me being not naturally people inclined I was curious about what that actually meant, I had no idea. So I was like, “Okay, let’s actually map up a room and let’s follow people who are really good at working it and let’s see what they teach us.” 

So we partnered with a bunch of organizations. We tracked all the networking events, basically at each networking event we set up cameras in every corner of the room and as people entered, we had them do a little pre-survey. On the pre-survey we asked them their name, we asked them for their business card, we asked them what their goal was for the evening, we asked them how much they liked networking. We felt like we could sniff out the people who hated it and who were just there because they felt like they had to be there, and their goal for the event. 

Then we tracked every single person throughout the room. So we watched movement, we looked at how many handshakes there were. We looked at how many connections were made and at the end of the night, we had people do a post survey where we had them answer questions like, “Did you have a good time? How many business cards did you collect? How many contacts did you make, and what’s your LinkedIn profile?” and then we went online and looked at their LinkedIn contacts to see where they unemployed, were they employed, how many connections do they have on LinkedIn. 

We ended up specifically paying attention to what we call the super connectors. These were the people who had a lot of connections in LinkedIn but also really felt like they benefited a lot from the event. They collected the most business cards, they had the most handshakes and non-verbal interactions with people in the room and they collected the most cards. We looked at those people and we found that they had very specific patterns in the room. So one of the things that they did really well was they tended to plant themselves in the right places. So, can you guess where is the best place to stand in the room? 

[0:34:05.3] MB: Maybe just off the bar like when people are getting a drink and then wondering on what to do next?

[0:34:11.7] VE: Yep, exactly. The perfect place to stand, actually just to really get detailed on what you just said is, it’s right as someone is turning, they have their drink in their hands and they are turning to the room with that look of like, “Who do I know? I have no one to talk to. What do I do next?” That is the perfect opportunity to come in and be someone’s “social savior", that’s what I call it because that is the most high anxiety moment in an event, when you are standing there with your drink and you are like, “What do I do?” 

So I like to plant myself right as people exit the bar and are specifically turning around to face the room and the best thing you can do here is make context conversation starters. So, “How’s the wine? I was thinking about getting another wine, is it good? Have you ever been to this place before?” Even just, “Hey I’m Vanessa,” works so well in that moment because they are so grateful that someone was there to talk to them that they don’t even care what you say, they’re just excited to be able to talk to you. 

[0:35:13.7] MB: What was that phrase that you used, context conversation starters? 

[0:35:17.1] VE: Yeah, context cues or context conversation starters. I have maybe 10 or 15 of them I think in chapter three. They are under “conversation sparkers”. That’s one or two of them and then we have a couple I call them Killer Conversation Starters that you can use as well. 

[0:35:32.8] MB: And how would you recommend making a great first impression when you meet somebody? And I think this integrates both the conversation elements and obviously the non-verbal as well, what are the keys to really making a solid impression with them? 

[0:35:46.5] VE: I would say that there’s a lot but the one that I would do as the first priority would be the handshake and again, this is one of these things that we’ve heard about a lot. We’re like, “Yeah, I know how to make a good handshake.” But there are a couple of really interesting subtleties about a handshake. So we learn a lot about someone from a handshake. In fact the amount of oxytocin that’s produced in a handshake, so oxytocin is especially produced when we have skin to skin touch. 

So hugs as well, it doesn’t happen to be skin to skin but touch, hand to hand, hugs, pats, high five’s, those all produce tremendous amounts of oxytocin. The amount of oxytocin that’s produced in a handshake is worth three hours of face-to-face time. So if you are talking to someone for three hours making eye contact, that is still not as much oxytocin on what we would produce in that immediate handshake. 

The biggest mistake that people make is they forgo the handshake for a wave. I see women do this all the time where they walk in a room and they go, “Hey. Hey Bob, how’s it going?” And they’d hold up their hand in a little wave. The fist bump produces a lot less oxytocin than a palm to palm handshake or you’re at a networking event, you have a drink in one hand, a plate in the other, you don’t bother. You always want to bother because it’s literally sealing the deal for your first impression. 

It’s what carries that oxytocin really high and so making the handshake, making sure it’s a priority and then also making sure that it’s incredibly equal and what I mean by that is not just firmness, which is important to people but actually the direction of your hand. So if you think about a handshake, reach out right now towards your computer or the front of you as if you’re going to shake someone’s hand. Your thumb should be up towards the ceiling or the sky and your pinky should be angled down. 

When the handshake gets shifted, so the back of your hand is up towards the ceiling and your palm is towards the ground. That is a very dominant way of shaking someone’s hand. If you ever had your handshake flip, like you started shaking hands with them and then they flip your hand up, it feels terrible and ask people that if it hasn’t happen to you and people remember if that happens to them, that’s because it’s very, very dominant. 

So it’s really important to make sure that you keep it really equal and then also doing the opposite of offering your hand up. That’s a very submissive gesture. So equal, nice and balanced, firm, and making sure that you don’t short change the handshake is one of the best things that you can do in a first impression. 

[0:38:09.0] MB: So on firmness specifically, because this is something that I have debated with people in the past, do you mirror their firmness or do you try to be on the firmer side? 

[0:38:17.5] VE: With a handshake specifically, I kind of liken it to squeezing a peach. You know how when you go to the grocery store and you squeeze a peach, you feel the softness and then you squeeze until you feel it get firm, that’s exactly is like with a handshake. When it’s soft you squeeze and the moment you feel muscle tension, you stop because that’s a mutual way of getting the right firmness where you’re not over squeezing someone or under squeezing them. 

[0:38:45.4] MB: What is one piece of homework that you would give our listeners to implement some of these ideas or improve their ability to develop the skills of non-verbal communication? 

[0:38:56.3] VE: One, this is what’s really easy, is I would get feedback on your handshake. So we almost never get feedback on it. So whenever I do workshops I always make everyone do a handshake audit. Specifically, I want them to product oxytocin but I also want them to give feedback and I would say 30 to 40% of the room are shocked to get feedback that their handshake is too firm or too strong. They flip someone’s hand, and so we very rarely get feedback on it. So ask at least three people that you trust to audit your handshake. 

[0:39:27.3] MB: For listeners who want to dig in and learn more from you, where can people find you and the book online? 

[0:39:32.0] VE: Yeah, so the book is called Captivate. It’s available wherever books are sold, at least that’s what my publisher tells me and everything else is on my website. So our lab is scienceofpeople.com and I hope that you can play with us. We have tons of research going on, come and take our lie detection quiz, take our vocal power quiz. We would absolutely love to play with you. 

[0:39:51.7] MB: Awesome, well Vanessa thank you so much for coming on the show. It’s been an honor to talk to you and we’ve really enjoyed learning all these fascinating lessons. 

[0:40:00.2] VE: Oh yeah, thanks so much for having me. 

[0:40:01.9] MB: Thank you so much for listening to the Science of Success. Listeners like you are why we do this podcast. The emails and stories we receive from listeners around the globe bring us joy and fuel our mission to unleash human potential. I love hearing from listeners, if you want to reach out, share your story or just say “hi”, shoot me an email. My email is matt@scienceofsuccess.co. I would love to hear from you and I read and respond to every single listener email. 

The greatest compliment you can give us is a referral to a friend either live or online. If you’ve enjoyed this episode, please, leave us an awesome review and subscribe on iTunes because that helps more and more people discover the Science of Success. I get a ton of listeners asking, “Matt, how do you organize and remember all of this information?” because of that, we created an amazing free guide for all of our listeners. You can get it by texting the word “smarter” to the number 44222 or by going to scienceofsuccess.co and joining our email list. 

If you want to get all of these incredible information, links, transcripts, everything we just talked about and much more, be sure to check out our show notes. You can go to scienceofsuccess.co, just hit the show notes button at the top. Thanks again and we’ll see you on the next episode of the Science of Success.

April 20, 2017 /Lace Gilger
Best Of, Influence & Communication
PerryMarshall-01.jpg

How You Can Work Less & Achieve More by Mastering This ONE Key Principle with Perry Marshall

April 13, 2017 by Lace Gilger in High Performance, Decision Making, Money & Finance
Check Out Perry's Epic Course on 4xing Your Productivity With 80/20

In this episode we look at what rabbit populations, craters on the moon, files on your hard-drive and the GDP of countries have in common, we discuss The power of fractals, the math of chaos theory, and what that all has to do with the 80/20 principle, How your understanding of the 80/20 is only the tip of the iceberg, how to generate 16x more leverage to achieve your goals, we go deep into sales wisdom from one of the world's top marketing consultants and much more with Perry Marshall.  

Perry Marshall is a trained engineer and one of the world’s most sought-after business consultants, helping clients across 300 industries by combining sales, engineering, art, and psychology. Perry is the bestselling author of several books including The Ultimate Guide To Google AdWord, 80/20 Sales and Marketing and Evolution 2.0.

  • How Perry went from being laid off and surviving on ramen and bologna sandwiches to becoming one of the world's top marketing consultants

  • How your understanding of the 80/20 principle is only the tip of the iceberg

  • What Fractals and Chaos Theory have to do with the 80/20 principle

  • What the pattern that Earthquakes, volcanoes, tornados and hurricanes follow has to do with marketing strategy

  • Fractals are everywhere in your life, nature, and the universe

  • The raw power of the butterfly effect

  • How the 80/20 principles rules everything in your life and business

  • “Levers within levers, within levers” and how that can shape your focus

  • Where to find the tiny hinges that swing huge doors

  • What do rabbit populations, craters on the moon, files on your hard-drive and the GDP of countries have in common?

  • How to align yourself with the 80/20 principle and harness its incredible power

  • Do you want to live in the IS world or the SHOULD BE world?

  • If you deal with reality the way it is things become effortless

  • Once you understand the 80/20 principle, it transforms what you focus on

  • How most problems in life are a result of being on the wrong side of the 80/20 equation

  • What is “racking the shotgun?” and why is it so important

  • Don’t focus on fixing the bad 80%, focus on reproducing the successful 20%

  • One of the jobs of civilization is to mitigate the 80/20 principle

  • The world will always condition you to focus on the underperforms (the 80%)

  • You can get “A's" in six different subjects, but you’re gonna make a living in ONE

  • If you try 20 projects, the law of 80/20 says 1 should succeed!

  • Failure is OK, you only have to go get rich once

  • The 20% is 16x more leverage than the 80% that doesn’t generate results

  • Everyone is in sales in some form or fashion in their lives

  • Sales is not a convincing people process, sales and elimination process

  • First thing you should do in sales is disqualify people as quickly as possible

  • Never ask someone who can say no but who cannot say yes

  • The key questions you need to ask to disqualify sales leads

  • The story of the $2700 espresso machine

  • The 8 different modalities of selling and how you can thrive by embracing your own unique sales strengths

  • And much more!

Thank you so much for listening!

Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions on how to do that).

SHOW NOTES, LINKS, & RESEARCH

  • Check out Perry’s Epic Course on how to 4x Your Productivity Using the 80/20 Principle

  • [Website] Fractal Foundation

  • [Website] 80/20 Curve

  • [Book] 80/20 Sales and Marketing by Perry Marshall

  • [Book] The 80/20 Principle: The Secret to Achieving More with Less by Richard Koch

  • [Personal Site] Perry Marshall

  • [Blog Article] How To Perform An 80/20 Analysis by Matt Bodnar

Episode Transcript

[00:00:06.4] ANNOUNCER: Welcome to The Science of Success with your host, Matt Bodnar.

[0:00:12.6] MB: Welcome to The Science of Success. I’m your host, Matt Bodnar. I’m an entrepreneur and investor in Nashville, Tennessee and I’m obsessed with the mindset of success and the psychology of performance. I’ve read hundreds of books, conducted countless hours of research and study and I am going to take you on a journey into the human mind and what makes peak performers tick, with the focus on always having our discussion rooted in psychological research and scientific fact, not opinion.

In this episode, we look at what rabbit populations, craters on the moon, files on your hard drive, and the GDP of countries have in common. We discuss the power of fractals, the math of chaos theory, and what that all has to do with the 80-20 principles. How your understanding of the 80-20 principle is only the tip of the iceberg. How to generate 16 times more leverage towards achieving your goals. We go deep into sales wisdom from one of the world’s top marketing consultants, and much more, with Perry Marshall. 

The Science of Success continues to grow with more than 800,000 downloads, listeners in over 100 countries, hitting number one in New and Noteworthy, and more. I get listener comments and emails all the time asking me, “Matt, how do you organize and remember all this incredible information?” A lot of our listeners are curious about how I keep track of all the incredible knowledge I get from reading hundreds of books, interviewing amazing experts, listening to awesome podcast, and more.

Because of that, we’ve created an epic resource just for you; a detailed guide called How to Organize and Remember Everything. You can get it completely free by texting the word “smarter” to the number 44222. Again, it’s a guide we created called How to Organize and Remember Everything. All you have to do to get it is to text the word “smarter” to the number 44222 or go to scienceofsuccess.co and put in your email.

In our previous episode, we discussed how you can create success by mashing two seemingly unrelated ideas together. We looked at why energy is the currency of the biological world and how that impacts the evolution of money within our society. We went deep into understanding money and its role in our lives and we looked at why you should investigate your own biases about money, with Kabir Sehgal. If you want to improve your understanding of money, listen to that episode. 

[0:02:27.6] MB: Today, we have another awesome guest on the show, Perry Marshall. Perry is a trained engineer and one of the world’s most sought after business consultants and marketing experts helping clients across 300 industries by combining sales, engineering, art, and psychology. He’s also a bestselling author of several books including The Ultimate Guide to Google AdWords, 80/20 Sales and Marketing, and Evolution 2.0.

Perry, welcome to The Science of Success.

[0:02:53.8] PM: Hey, thanks for having me on the show, and you guys got a big following and a lot of interesting guests that you had. It’s really an honor. We talked earlier and I think we’re going to have a rocking conversation today. 

[0:03:07.8] MB: I think it’s going to be great, and there’s so much that you talk about that I think the audience is really going to enjoy. Before we dig into that, tell us a little bit — I kind of gave a brief bio. Tell us a little bit about yourself and your story.

[0:03:20.1] PM: I was about 25 years old when I got laid off from my first engineering job and my wife was three months pregnant. I could have stayed in the same track I was on if I was willing to move, but I wasn’t willing to pull up roots, and so I ended up going into sales. I thought, “Well, this shouldn’t be too hard.” A couple of years of bologna sandwiches and ramen soup later, it’s like, “Wow! This is not for the faint of heart.”

I eventually did find my way and I eventually did find the groove, but really, there were some excruciating periods of time where the bills weren’t getting paid and I just try all these stuff and it wouldn’t work. I would spend all my time trying to pound through brick walls and everything. 

Eventually, 20 years later, writing a book that’s — The book that I wish I’d had when I was starting out, or for that matter, all the different marketing stuff, because any more — If you don’t have some marketing to back you up as a sales person, you’re screwed. That’s what that’s about. 

Life is a lot different now. Ironically, I’m a sales and marketing consultant. I think that actually goes back to the fact that it’s not hard to teach what was hard for you to learn. I had a huge learning curve. I think I can explain a lot of that stuff in ways that were never explained to me.

[0:05:02.2] MB: I know one of the transformational ideas in your life is the concept of the 80/20 principle. I’d love to kind of — Many people hear that and they think, “Oh, yeah. Of course, I know what he 80/20 principle is.” Your understanding of it is so much deeper than that. I’d love for you to kind of explain to the audience why the surface level understanding is really only the tip of the iceberg.

[0:05:25.4] PM: I heard about the 80/20 principle back when I was marketing manager and I thought, “Oh! That’s interesting. Okay, 80% of your sales come from 20% of your customers.” I actually printed out a QuickBooks report and I went through it and, “I’ll be darned. That’s pretty much exactly right. That’s interesting.” 

At that point, I thought I knew it. I thought I knew what it meant, and I really didn’t. I would politely suggest that most people have never really explored what it actually is and what it means. Let me tell you two little stories back-to-back that will kind of tie this together for you. 

The first story, it goes back to when I was in college and my wife went to the library and came home with a book on fractals and chaos. Hopefully, most people have seen fractals before, those computer images where there’s spirals, and there’s a spiral on the spiral, and there’s a spiral on the spiral on the spiral. If you haven’t seen this, you should type fractals in YouTube and just start clicking on stuff and you’ll quickly see it. 

She brought this book home and I was looking through it, and I discovered, “This isn’t just interesting shapes. This is actually a major way that the world works.” If you look at a tree, you see that branching pattern, but then you can zoom in and the branches have branches, and then those branches have branches, and you can get down the leaves and you could get a microscope and even the little veins that feed the individual cells are still showing that branching pattern. That’s a fractal pattern. It’s a pattern that repeats over and over and over again.

What the book explained is this is very closely related to the way that things like earthquakes, and volcanoes, and weather, and hurricanes, and tornadoes, and avalanches are all predictably unpredictable. They always follow certain patterns. It’s just the specific instance that you can’t quite predict. You can be sure that somewhere in the Rocky Mountains, if you clap your hand at the right place at the right time, you’re going to trigger an avalanche. It speaks to the way cracks travel through glass when a rock hits your windshield and cracks on the sidewalk, or sand dunes — Getting these whole new lens for the world. There had never been language for any of these. Of course, I had seen all my life, but suddenly, there was language. I thought it was all very interesting. 

Then, I went out to my car the next day, and it was as cold November day and there were ice crystals on my car, and I looked at those ice crystals and I go, “Oh my word. Those are little tiny fractals growing on the roof of my car.” They’re everywhere, and I couldn’t — From that point forward, I couldn’t not look out the window and see the pattern, the traffic is fractal, and rivers are fractals. 

Anyways, that’s a little geeky. Of course, I know your audience probably enjoys things like that. Fast-forward to — Actually, this is more than 10 years ago, I was reading Richard Koch’s book, The 80/20 Principle. Early in the book, he just mentioned for maybe a paragraph or two that the 80/20 principle was closely related to fractals and chaos, and the butterfly effect which says that a butterfly’s wings can trigger a hurricane six months’ later half a world away, because that’s how weather actually works. That’s why you can’t predict it more than two or three weeks out. 

He made this comment, and all of a sudden, something clicked in my brain and I connected 80/20 to the fractals and the chaos. What I suddenly realized was 80/20 is the arithmetic of chaos and fractals. That means there’s an 80/20 inside every 80/20, and then there’s  another one, and another one, and another one, and this all just exploded in my brain in about 10 seconds. I was in a coffee shop and I jumped up and I drove home, and I ran home, and I got out my calculator, and I got all these pieces of paper.

At that time, I had been in my own business for about a year and a half. I had quit my job as a sales manager. Hang out my shingle as an independent marketing consultant, and I had a few clients, and I was selling some products, and I was little wobbly still, but getting going, and it was starting to go well. I realized, “Oh my word! This 80/20 thing, it applies to everything in my business, every just column on every spreadsheet, every web visitor. How many people fill out the form? How many people call on the phone? How many people buy a product? How many people turn into a good client?”

80/20 is predicting all of these stuff and I was just having this massive geek-out moment and I was realizing, “Hey, wait a minute. There are levers within levers within levers, and now that I can see them, I know exactly what to do,” where before, it was a mystery. 

It’s kind of like when I was a brand new guy and I get laid off my job and I found a sales job and I was kind of blissfully ignorant, I didn’t know where the levers were. Then, I don’t know what I don’t know. Then, I just keep getting kicked in the teeth and, pounded in the head, and clobbered by two-by-fours, and I never know when the next one is coming. 

Now, I’m actually — It’s like, “There’s really reliable ways to know that two-by-four is coming.” Also, there’s really reliable ways to know where there’s more business in a place where you just found a little bit versus other places where you’ve already found all that you can get. That was a huge, huge, huge thing for me. In fact, it might be the most significant moment I’ve ever had reading a book in my whole business career, and it totally tilted my world. 

Interestingly, during the following year, I started teaching Google AdWords. I started speaking at seminars. Since that time  I’ve written the world’s bestselling book on internet advertising, which is The Ultimate Guide to Google AdWords, and 80/20 was how I figured out Google AdWords. 

Back then, and I’m talking about 2003 right now, Google AdWords was this crazy, weird thing that most people didn’t understand. It was a wild west kind of a deal. It’s like, “Now, we’re bidding on positions in a search engine, and how does that work, and where the whole English language is up for sale, and how do you organize a campaign, and how do you write these ads, and how do you run these tests.” All of a sudden, I realized, “80% of this doesn’t’ matter. 20% of it matters a lot, and 20% of the 20% matters even more, and 20% of the 20% of the 20% matters even more,” and there’re these tiny little hinges that swing big doors. “I can figure this out,” and I did. In fact, a lot of the things that I figured out then have now become standard best practices in $100 billion industry, which we call pay per click marketing. 80/20 is really important, and I just want to say to everybody listening, if you’ll stick with us here and really get into some application, I think you’re going to find this really fascinating. 

[0:13:57.2] MB: I find it amazing that the 80/20 principle can describe everything from the GDP of countries, to the distribution of wealth of individuals, to craters on the moon, so it’s amazing. 

[0:14:09.3] PM: Yes, it does. Literally, it’s true. 80/20 describes rabbit populations, it describe the size of files on your hard drive. Let’s take your hard drive. 20% of the files take 80% of the space, and 20% or 20% of the files take 80% of 80% of the space. That means 4% take up 64%. You can have 80/20 squared 80/20 cube, 80/20 of the power of four. 

80/20 cube says that 1% of the files on your hard drive take up 50%. It’s also true of customers. 1% of your customers give you 50% of your money. 1% of the drivers gets 50% of the speeding tickets. 1% of the real estate owners own 50% of the real estate. 1% of the people own 50% of the wealth. This is a truism. It’s true regardless what country you go, of what state you’re in, or what kind of system of government that you have, and see, “This is extremely powerful, because if the same ratios hold for real estate in Belgium as for the size of craters on the moon, as for the size of pebbles on the beach, then it tells you that there’s something very, very fundamental that’s going on in the world and you either align with yourself with it, or fight it, and nature doesn’t care.” 

If you want to fight it and get your teeth kicked in, you can go right ahead and you can do that, and the universe does not care. On the other hand, if you align yourself with it and harness it, you can develop great wealth, you can achieve great things, you can have a very large disproportionate amount of influence. It’s really just a question of; who decides to live in the is world, versus who prefers to remain in the should be world? I just got to a point where I’m done living in the should be world. I’m going to sell and market the way the world really does work, and I’m going to harmonize with this.

[0:16:29.5] MB: Such a great statement, the distinction between the is world and the should be world. We talked about that a lot on the show and it’s something that definitely bears repeating. 

[0:16:40.0] PM: Trust me. I could live in the should be world for a really long time. I’m an idealistic person, and I get all these ideas. I don’t think any of us can afford to stay there. It’s fun for a while, but — Reality is actually a lot — If you just deal with the reality the way that it is, life is just so much easy.

[0:17:00.4] MB: Yeah, aligning yourself with reality whether or not you think that’s the way reality should be is how you achieve almost anything with these. It’s almost effortless once you feel aligned. You know that? That makes me think of the fact that once you understand this principle, it completely transforms what you think about and what you focus on, and you kind of hinted on that, talking about the tiny hinges and focusing on the wrong things. 

I think you’ve talked about in the past how — Or said something around the lines of, “Every problem in business, or most problems in your business, is because you’re on the wrong side of the 80/20 equation.” 

[0:17:40.3] PM: Yeah, that’s right. I’ll tell you a quick story. My friend, John Paul Mendocha, dropped out of high school when he was 17 and he hitched-hiked to Las Vegas and he decided to become a professional gambler, which his mother was, I’m sure thrilled with. That’s literally what he did. 

After a few weeks in Vegas of poker and black jack, he’s like, “Dang! This is harder than I thought it was going to be.” He was hanging out a gambling book store one day and he starts talking to this guy. He finds out this guy runs a gambling ring and he’s been doing it a long time. He’s like, “Hey, could we work something out?” and they agreed. It’s like, “Yeah, for a percentage of your winnings, I’ll teach you what we do.” They agree, “Jump in the jeep, John, we’re going for a ride.” “All right. Here we go.” 

John gets in the jeep and they’re driving down the highway and John goes, “Okay. How do I win more poker games?” The guy says, “You have to play with people who are going to lose, not people who are going to win. People who are going to lose are called the marks. You want the guy that just showed up from Wichita, Kansas with his grandmother’s inheritance money that thinks he’s going to get rich in Vegas. That’s the guy you want.” 

John goes, “Okay. Where do I find all these marks?” His friend says, “Here, I’ll show you.” He pulls in to a strip club parking lot and they walk into a strip club and there’s women, and music, and pounding rock and roll, and people drinking, and all these stuff going on in there, and it’s really loud, and Rob and John sit down at the table, and Rob always carried a sawed-off shotgun with him, which gives you a little hint of what kind of guy Rob was. 

He pulls his sawed-off shotgun out of his jacket and he holds it under the table and he says, “Watch this,” and he opens the chamber and then shuts it and he racks it, and makes this noise, and they look around and several people in the club, these biker-kind of-guys, are like, “Hey, what was that?” The club owner comes over and he says, “Hey, is everything okay over here?” “Everything is fine. Just teaching the lad a lesson. Don’t you worry about us. We’re not going to cause any trouble here.” 

He looks over to John and he goes, “John, did you see those guys that turned around when they heard that noise?” John goes, “Yeah.” He goes, “Don’t play poker with them. They’re not marks. Play poker with everybody else.” That is what — In 80/20 in marketing, that’s what I call racking the shotgun. Racking the shotgun is anytime you do something to a crowd, or somebody else does something to a crowd. 

By watching, you can figure out who’s the minority that’s paying attention and who’s the majority who’s not. It could be racking the shotgun is who searches for a certain keyword on Google and who doesn’t. Who clicks on an add and who doesn’t? Who fills out the form and who doesn’t? Who opens the email, who doesn’t? Who clicks on the link, who doesn’t? Who buys the stuff, who doesn’t? Who buys the upsell, who buys the super duper upsell? It’s all racking the shotgun. 

Everything we do in marketing is racking the shotgun, and all the time, 24 hours a day, 7 days a week, the world, the is world is telling you what people do, how they behave, and you have to expect totally disproportionate results. 80/20 says that if you hire 10 sales people, two of them are going to sell 80% of the stuff, and the other eight are going to sell 20% of the stuff, which means the two are 16 times better at selling than the eight. 

That is going to happen. If you go out and hire 10 sales people, it almost doesn’t matter whether you try really hard to find good ones or not. If you’re good at finding good ones, then you’ll get better ones. If you’re not, you’ll get worst ones. Either way, that ratio is going to be true. You’re going to have a disproportionate number of winners and losers, and what most people try to do is they try to fix the eight bad sales people. No. No. No. No. No. You get rid of most of them at last, and you put all your energy into supporting the good ones and finding more good ones, because, frankly, you’re going to sell more with three good sales people than with 30 bad ones. 

[0:22:53.5] MB: That’s a great lesson, and it’s so important. You made two really, really key points there. One is that the 80/20 curve and kind of the whole model is sort of an inescapable patter. It doesn’t matter if you think it should be that way or want it to be that way, or even try to kind of wiggle out of I in some way. It’s going to continue to repeat itself in whatever sample of data you’re looking at. 

The second piece is that you shouldn’t focus on fixing the bad or the kind of mediocre performing 80%. You should really focus on all of your attention on the 20% that is producing and how can you do more of that. How can you support that? How can you add on to that? I think it’s a critical lesson. 

[0:23:37.1] PM: Exactly. Let’s just take a step back and let’s acknowledge that one of the jobs of civilization is to mitigate 80/20. There’s always going to be kids that are slow in school, and there’s always going to be people who can’t pay their bills, and there’s always going to be an old person who needs medical care. That’s always going to be true. Yes, we need to take care of the disadvantage and — Okay. That’s understood. 

However, beyond that, you really have to fight almost everything you’ve been taught your whole entire life in school and everything else if you want to be excellent and achieve things, because the world will always — Even your training and your conditioning will always condition you to go fix the under-performer. When, actually, what you should be doing is you should be super-charging the few things that work. Like in school, the very best students are supposed to get straight As and it’s like, “Well, did you get an A in everything?” You know what? You can get As in six different subjects, but you know what? You’re going to make a living in one subject.

You could be a savant and probably be more successful than if you’re well-rounded. If you’re terrible in English and you’re terrible at social studies, but you’re really good at math, there’s some place that will hire you to do really amazing math. They don’t really care how good your English or your social studies. 

Another thing is that, a lot of the times, you never get to what’s really successful until you’re willing to fail, because failure is a rack the shotgun. If you’re an A student, is conditioned to never fail. Therefore, an A student will almost always be mediocre unless they unlearn the A student instincts and relearn — Because here’s the thing. One of the things that 80/20 says is that if you’re willing to fail 20 times, one will be a slam the ball out of the park home run even if the other 19 are total dogs. It always guarantees it. In fact, it puts a whole different perspective on failure if you expect to fail 80% of the time. It gives you more courage to put yourself out there. It’s like, “Okay. We’re one closer.” 

You can use 80/20, fortunately, to eliminate a lot of things like, “I’m not diving in that swimming pool. There’s no water in that.” There’s a lot of failure that goes on that’s unnecessary, and I’m not suggesting you should do that at all. I just think the world has this very warped idea. If people knew how many things we try, how many experiments. We’re always trying stuff. You know what? Most of the time the results are disappointing. You know? You don’t need that many victories to have a successful life. You don’t. 

[0:27:04.5] MB: That’s another great conclusion of the 80/20 principle. You don’t have to be successful. I think, actually, Charlie Munger who — I don’t know if you’re familiar with, but we’re a huge fan of him here on the show. 

[0:27:15.6] PM: It’s on your website. Yeah. 

[0:27:17.1] MB: Yeah. He says the same thing, which is you only have to get rich once. Which is the same idea, essentially, is that you can fail a bunch of times, but if you succeed one of those times, that’s the only time that matters. 

[0:27:28.8] PM: That’s right. Then you just need to not lose it. There’s an 80/20 strategy for that, and that’s probably not where we’re going to go today, but absolutely. If you know that there’s levers within levels within levers, so 80/20 of the power of four says that .2% of what you do gets you 40% of your results. 

If you’re in any performance-oriented profession, so you could be a computer programmer, or you could be in sales, or you could be in some kind of negotiation. If you stop and think of last year, what’s .2% of your 250 days that you’re working? Let’s say one day, I’m going to submit to you that 40% of what you accomplish last year happened in one day, and you probably never really realized it. If you really zoom back and you go, “All right. What did we really accomplish?” Most of us have 100 days a year where we really accomplished nothing at all. What this really means is most people are doing way too many trivial things. Most things people do they know aren’t going to create anything big, so why are they doing them? 

[0:28:54.2] MB: Yeah. That reminds me, I would have to paraphrase a quote, but there’s a great Tim Ferriss’ quote that’s very similar that’s essentially the vast majority of what everyone does it totally worthless. It’s those few random things — It’s very hard to find what they are, but it’s those few random things that happen to create almost all of the positive outcomes in your life. 

[0:29:17.5] PM: Yeah. If you start to recognize the pattern and to realize how disproportionate they are — I said this before, but I should really emphasize it again. The 20% that generates results is item for item 16 times more leverage than the 80% that doesn’t. When you start recognizing those levels, they’re laying all over the place. They’re right in front of you all the time. 

It’s just like the biker bar story. 20% of the people in that bar were bad ass guys that you don’t want to play poker with them, but I guess if you wanted to go rob a bank, or sell cocaine, or ride Harley’s, or whatever, then you get 16 times more attraction with those guys than you would with anybody else, of course. Then, if you’re trying to win poker games, there’s 20% of that room that’s going to be far easier to win a poker game than everybody else. You just have to figure out who it is. 

That’s what a professional really does. This actually leads to something very important about sales, which is sales is not a convincing people process. Sales is an elimination process. Before you try to convince anybody to do anything, you should figure out, “Should I not even be talking to this person at all?” When you do that, that takes so much pressure off of the situation and it makes you not seem like at times you’re a salesman. 

I know a lot of people that are listening here, they’re not even in sales. The fact is, is everybody has to convince somebody to do something for a good portion of our life. We got to get coworkers, there’re departments, you got to get buy-in on some project. We all have to get cooperation, and if you understand that — If you start within a question, “Well, do they have the money or the resources to do this in the first place? Do they have the ability to say yes, or they actually only have the ability so say no?” 

I think, a lot of times, when we ask for stuff, we’re asking people who can say no, but we can’t say yes. If you’re trying to get a job, don’t go to HR. HR cannot say yes. They can only say no. You go to a department head. If he likes you, he’ll get you through HR. Do they agree with your fundamental selling proposition in the first place, or not? A lot of times, you actually know, or you can ask them before you try to get into this. 

You can just save so much time, and if the other person knows that you’re not going to try to ram anything down your truth, if they know that you’re going to figure out if it’s a fit before you attempt to sell them, then they actually come towards you, because you’re disqualifying. It’s kind of reverse psychology. Really, you’re just basing it in the truth. The truth is 80% of the people, I might consider for this, not my customer. 

[0:32:37.0] MB: Tell me the story of the $2,700 espresso machine. I love that example.

[0:32:44.5] PM: One of the things — When I have the epiphany about 80/20, and I realized there was an 80/20 inside every 80/20, I immediately realized, “This tells me that 20% of my customers would spend four times the money, and 20% of them would spend four times the money, and 20% of them will spend four times the money,” which is really just another way of stating 80/20. 

I went home to look it was true, and already with a 18-month-old business, I could already see that was true.  Let me give you a hard example of this. If let’s say that a Starbucks store sells a 1,000 $4 lattes every week, and they’re at Starbucks, and they’re going to buy their stuff and you say, “All right, 4,000 people a week are buying these lattes.” That pretty much guarantees you almost like a law of physics that every week one of those 4,000 people is going to buy a $2,000 stainless steel espresso machine. In other words, all those people, they have a coffee-itch, and they are there to scratch it, and 20% of them have 16 times more itch than the other 80%. Then, 20% of those have four times more itch than that 20% that we just talked about, and on and on it goes. 

You can start doing the math, and you can go, “All right. For every thousand cups of $4 espresso, I’m going to sell one $2,000 espresso machine. By the way, I’m also going to get — I’m going to get 10 people that come in here and spend $300 or $400.” What are they spending $300 or $400? Maybe they come in once and they buy a whole bunch of stuff. Maybe they come every day and they buy CDs, and they buy coffee mugs, and they buy bags of coffee, and maybe they buy the $200 espresso machine, but they are going to do that. 

I guarantee, if you give them the opportunity to spend that money, they will spend it, and the amount of money they spend will fit something you referred to earlier, which is called the 80/20 curve. If you put 80/20 on a graph and you get the least interested people on the left and the most interested on the right, that graph — It looks like a ramp that goes up, up, up, up, up, and it just goes infinitely towards the top right side and it never stops, and it goes until you run out of people.

80/20 will reliably predict how many espresso machine Starbucks is going to sell. 80/20 says there’s 7 billion people in the world, and this is how much money they’re all going to make at these different levels. It’s also going to say, “Here’s the top 10 people in the Forbes 400.” Guess what? Even when we’re in the Warren Buffett-Bill Gates stratosphere, 80/20 is still true at the very tippy-top of the world. It’s true everywhere. It’s fractal. It’s macro. It’s micro. It is everywhere.  

[0:36:09.9] MB: I think even once you have sort of a cursory understanding of the 80/20 principle, the espresso machine example, for me, was so interesting, because you think of it sort of vertically kind of going out in sideways in terms of smaller and smaller piece of the population. But that really turns and it also goes vertical, and I think it’s so interesting, and I know it’s hard to kind of visualize it on just listening to this. But you have a website, where it’s 8020curve.com that you can kind of plugin some numbers and see all the different examples. 

[0:36:43.1] PM: Yes. We have examples there. It also means that if 50 people a year each buy a $2,000 espresso machine, it means one of them wants to spend $100,000. At that point, most people, they’re like, “What?” You know what? Maybe they spend a million. It might be the guy that buys a Starbucks store, or a franchise, or something like that. The math works all the way up to things like that, because they’re still scratching the coffee-itch. 

What this means, practically speaking, is it means that if you have a bunch of customers that all did one thing, there’s a bunch more money in your list, and it’s the existing customers. You don’t need to go get a bunch of new customers to sell the espresso machines. If you didn’t have an espresso machine before, and now you do, you can go back to that crowd and sell espresso machines. It means you can have the junior espresso machine. You could have super-super-deluxe espresso machine. It means that an awful lot of small companies and freelancers can make a huge increase in their income just by inventing an espresso machine version of what you sell. You go, “Okay. What would make this really deluxe, really special, much easier to use, or much bigger of an experience?” You don’t just slap a big price on something. It needs to be worth the money. If it’s worth the money, they will buy it.

[0:38:23.9] MB: So many people fail to think about the opportunity to create these upsells kind of within their existing audience, and I think that’s what’s so fascinating. In the book, you also mentioned things like you have a coach ticket for $300 and you have a first-class seat, or a luxury seat on some of these international flights that can go for, literally, $10,000 or more.

[0:38:47.1] PM: Yes. Yes. Yes. Yes. That’s a perfect example. In some of the really nice airlines, like Singapore Airlines, or Emirates, yeah, they’ll have these little pads in $15,000 and they have the most expensive vodka, and the most expensive sushi, and the most expensive caviar. If you do the math, they can totally go all out on the food and it’s still only a few hundred dollars. 

The fact is, for every hundred people that want to fly coach, there’s that one guy, and he’s got the alligator shoes and all of that, or he wants to sleep because he’s a got a meeting when he arrives, and it’s a super important meeting. Frankly, if he’s 10% better at his meeting, it’s worth the $15,000, because he’s working on a $10 million, or a billion dollar deal. It’s totally worth it from the customer’s perspective.

[0:39:46.5] MB: You touched on earlier the idea that everybody, to some degree, has to sell, or is in sales, even if they don’t realize it. I’d also be really interested for you to share the marketing DNA concept that you have and the idea that everyone has a unique sales style. 

[0:40:04.7] PM: My first sales job was at this rep firm, and the people there, they were great people, they were great human beings. I loved them. There was Wally, and there was Fred, and there was Mike, and there was Steve. They were all great folks. One guy in particular, Fred, he was really successful and he had a lot of accounts, and he sold these really big deals. I would watch him in action. He would say things that I can’t figure how he got away with them. Do you ever know a salesperson like that? They could just kind smack a customer on the side of their head and get to guy to smile and say thank you. 

Fred just mystified me. I was like, “How can I be as good as Fred?” On top of that, to make matters worse, Fred had a very hard time explaining what he did in words. He wasn’t actually a very articulate person and he could barely spell, but he could still sell like crazy. 

It was like I was trying to be Fred. Actually, there were a lot of people I was trying to be like. I listen to these motivational tapes and stuff, and later I started to figure out why he was selling like crazy and why I wasn’t. It was because I had a fundamentally different style of selling than he did. All of my instincts ran totally counter to how he did his job. 

I figured out enough of that, that when I got fired from that job and got a new job, that the new job was a much better fit. In fact, it went really well, and I worked there for four years, and I made good money, and they sold the company, and I got stock options. It was a really happy story. 

Then, fast-forward another 10 years later, and at that point, I’ve been a marketing consultant for years and I’ve worked in 300 industries, and I have dealt with every kind of marketing and salesperson you can imagine. I started to realize the people’s selling styles can be extremely, extremely different. How one of them sells, has nothing to do with how somebody sells. 

Let me give you some examples. In fact, I’ll tell you what I ultimately concluded. I came up with — There were eight different modalities in selling, and I’ll tell you what they are. One of them is the alchemist. The alchemist wants to sell by showing you something that got invented yesterday that is super new and super cool that you have never seen before. It’s all about the new. 

A producer is somebody who sells you based on it’s reliable, it obeys the rules, it’s proven, it follows the 146 steps. Now, you’ll notice that an alchemist is almost the complete opposite of a producer. 

Here’s another one; is live versus recorded. Some people thrive in the moment, in gun fire, hostage and negotiator, throw him into a situation, and this Fred was the hostage negotiator. I am not. I was more like the recorded, which is whether it’s video, whether it’s audio, whether it’s in print. I want to sit and I want to perfect that message before I put it out there. That’s why I write books. Fred couldn’t write a book to save his life. I could negotiate a hostage situation to save my life. Do you know what I’m saying? 

Then, the next one is images versus words. There are people that sell you by showing you stuff, “Look at this.” “Look at that.” “Look at this.” “Look at that.” Maybe they sell bright, yellow Corvettes, or something. Then, there’re people they sell with words. They sell with stories. They sell with descriptions. They write catalogs. They write copy. They write the big, long webpages that are ugly, but they sell a lot of stuff. 

Then, there’s empathy versus analytics. Some people pluck your heart strings and they tell you a really moving story, they make you laugh, the make you cry. Other people sell with proof, and data in spreadsheets, and graphs, and numbers. 

Those are eight components. What I did was I devised a profile test online where you can go take it and it will tell you, “This is how you naturally sell.” Do not try to take a job, or a function, or an entrepreneurial adventure that forces you to sell outside your style. Do it within your style, because that’s the 80/20 of your skill set. The 20% of your skills that will produce 80% of all of your results are probably concentrated in one, or two, or three of these areas, and then you have these others that are weaknesses. 

For example, we’ve got a guy, his name is Joshua Earl. He was a computer programmer. He took the marketing DNA test, and the marketing DNA test said, “You are a copywriter.” 18 months later, he had quit his job and he was a full time copywriter, and he loves what he does. He didn’t really enjoy computer programming. 

I think if you’re going to sell anything. I don’t care if you do sell for a living, or if you don’t sell for a living. If you have to persuade people to do stuff, you should figure out what is your persuasion groove? What is your natural way that you can convince people to do stuff, because it’s already there, it’s already been present in most of the interactions that you’ve been successful with. Now, you just need to build on it. 

[0:46:26.8] MB: for listeners who want to take kind of a concrete first step to implement the 80/20 principle in their lives, what’s a piece of homework that you would give them as a starting place? 

[0:46:37.9] PM:  I would respectfully suggest that you read my 80/20 book, it’s called 80/20 Sales in Marketing. In fact, it has a link to the marketing DNA test inside which is normally $37, so it’s a really nice discount. I would encourage you to read that. 

As far as specific actions — I want you to think about — Think about how somebody gets to you. Let’s say that you’ve got certain keywords, or ads, or whatever, that are on the internet, and people. Think how 80/20 applies to every single step. 80% of the people search — Or 100% people search, 80% don’t click on your link, and 20% do. 

Then, the ones that come to your website, 80% leave without doing anything that you want them to do, and 20% do what you want them to do. Then, the 20% that filled in the form, the 20% of them actually get on the webinar or talk to you on the phone, and 20% of them buys something. 20% of them actually buy something else. 

What I want you to do is I would like you to sit down with a piece of paper, go to Starbucks, or wherever your favorite thinking place is, and just sketch it out and realize that, okay, you’re dealing with 20% of the 20% of the 20% or the 20%, which is some tiny fraction. What I want you to do, starting from now, is instead of beating yourself up for the apparent massive waste, because, hey, it’s true. 99.5% of these people never do what you want them to do. Instead of lamenting over those, I want you to focus on the fraction that do it, do what you want to do, and I want you to ask yourself, “What’s the next 20% —  What’s the giant step that 20% of these people would take that’s four times bigger than the step they took before that I haven’t asked them to take? How do I even get bigger doors on these tiny little hinges.”

Sure, you can improve your ratios everywhere else, but you’re not usually going to improve them by a huge, huge amount. Most of steps, you’re not going to improve 10-X. You might improve 50%, or you might double them, or something like that. Either way, most of the money, most of the success, most of the whatever you are after is in this small number, and there’s a bunch of stuff you’re doing now that you don’t actually have to do. 

[0:49:33.1] MB: Great advice, and we’ll be sure to include links to all of these in the book, the 80/20 curve, everything in the show notes so listeners can get access to all of that. 

Perry, where can people find you and find your books line?

[0:49:47.0] PM: You can go to perrymarshall.com. In fact, we sell the 80/20 book for $7 including shipping in the United States. It’s an incredible loss leader but we do that for a very particular reason. You can also find my other books, and we’ve got a lot of things and you can get on our email list, and you can study what we do and how we do it. 

In fact, what I would suggest you do, if you want to see 80/20 sales in marketing being done as opposed to just describe, just go buy the book for $7 and see what happens. We use 80/20 all over the place. It’s layered in into what we do. The up-sell is from the book, and the emails that you get, and whether you get a lot of emails or only a few based on what you respond to, or whether you respond to things, whether you opened the emails or not. All of that is self-adjusting. 

Again, you can go to perrymarshall.com and you can see all of that happen. It’s one thing to read about it, but it’s another thing to have it done to you and see how that works. I actually have a lot of people that get on our email list just to see what we do.

[0:51:04.2] MB: Perry, this has been a fascinating conversation. I really, really enjoyed digging into the 80/20 principle and some amazing stories and examples and some really concrete ways to apply it and think about sales and marketing. Thank you so much for being on the show.

[0:51:19.4] PM: Thank you for having me and thank you for going on all these weird little nooks and crannies of the universe as I try to stitch and saw together and help people be more effective and persuading. 

[0:51:31.0] MB: Thank you so much for listening to The Science of Success. Listeners like you are why we do this podcast. The emails and stories we receive from listeners around the globe bring us joy and fuel our mission to unleash human potential. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an email, my email is matt@scienceofsuccess.co. I’d love to hear from you and I read and respond to every listener email. 

The greatest compliment you can give us is a referral to a friend, either live or online. If you’ve enjoyed this episode, please, leave us an awesome review and subscribe on iTunes, because that helps more and more people discover The Science of Success. I get a ton of listeners asking, “Matt, how do you organize and remember all these information?” Because of that, we’ve created an amazing free guide for all of our listeners. You can get it by texting the word “smarter” to the number 44222, or by going to scienceofsuccess.co and joining our email list. 

If you want to get all these incredible information, links, transcripts, everything we just talked about and much more, be sure to check out our show notes. You can get them at scienceofsuccess.co. Just hit the show notes button at the top. 

Thanks again, and we’ll see on the next episode of The Science of Success.


April 13, 2017 /Lace Gilger
High Performance, Decision Making, Money & Finance
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