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From Intellectual Knowing to Felt Knowledge with Rick Hanson

August 20, 2020 by Lace Gilger in Creativity & Memory, Mind Expansion, Emotional Intelligence

In this episode, we dive deep into an incredible conversation with returning guest Dr. Rick Hanson to explore neuroplasticity, the science of changing your brain, and how to supercharge your ability to learn anything. 

Dr. Rick Hanson is a psychologist, Senior Fellow of UC Berkeley's Greater Good Science Center, and New York Times best-selling author. His books have been published in 29 languages and include Mother Nurture, Resilient, Hardwiring Happiness, Buddha's Brain, Just One Thing, and most recently Neurodharma: New Science, Ancient Wisdom, and Seven Practices of the Highest Happiness. He is the founder of the Wellspring Institute for Neuroscience and Contemplative Wisdom, he's lectured at NASA, Google, Oxford, and Harvard, and been featured on the BBC, CBS, and NPR, and many more media outlets.

  • All of our experiences are natural processes. There is no categorical distinction between the experiences of a human and the sensory experiences of a spider, a cat, or any animal or sentient being. 

  • How can we use our minds to change our brains?

  • “Self-directed neuroplasticity” and “positive neuroplasticity” 

  • Mindfulness practice changes the physical structure of your brain

  • Your mind is shaped by your environment 

  • Your mind shapes your reaction to things, even more than the events themselves. 

  • How do we disengage from negative experiences & rumination?

  • Slow down and experience positive and beneficial experiences. Help your states become traits. Turn passing experience into lasting physical change. 

  • Neuroplasticity is the core way that learning works in your brain. You can harness it to improve your life. 

  • 2/3 of who you are is learned or acquired over your life span. "You have the power to affect who you are becoming." It’s the superpower of superpowers. 

  • How do we go from ephemeral learning, watching a TED talk, and then having no impact or change in our life? 

  • How are we helping ourselves internalize the lessons of our experience? 

  • Focus on what’s personally relevant and meaningful, focus on what’s new about the experience, the more you bring it into your body the more it will sink it. 

  • We have the ability, every day, to use the power of positivity

  • We consume too much "Intellectual cotton candy” - it’s important to be thoughtful of

  • “Quick 3 breaths practice” 

  • How does the “hardware” of neuroplasticity work? We have an “enchanted loom” inside our brains “continuously weaving the tapestry of consciousness”

  • The hardware of your brain is designed to be changed by the activity of the brain itself.

  • “Hebb's Law” = Neurons that fire together, wire together. 

    • New connections form as a result of repeated thoughts

    • More blood flows through well used neural and synaptic connections. 

  • You can literally see the thickening of brain passageways via MRIs resulting from your thoughts. 

  • Your thoughts and your actions can change the genetic expression of your genes in a way that can reduce your stress response and improve your happiness

  • Our experiences matter in the moment, but they matter even more for shaping WHO YOU ARE BECOMING.

  • Science is extremely clear that your thoughts change the physical structure of your brain and ultimately WHO YOU Are. 

  • Happy people are successful people. 

  • When you experience something useful in the flow of everyday life, slow down and receive it, 5-10 seconds can make a huge difference in internalized 

    • This applies to THOUGHTS and SENSATIONS, EXPERIENCES, EMOTIONS, and FEELINGS too!

    • It’s not just for internalizing ideas, it's also incredibly powerful for internalizing feelings and experiences

  • 2 Step Process of Neural Change

    • (1) We experience something

    • (2) It changes the brain. 

  • If you’re having an experience and you want to experience more of it.. here’s what to do. 

  • "The 8 Factors of Self Directed Neuroplasticity"

    • How to REGISTER beneficial experiences so they have a lasting impact on your brain. 

    • Enriching.. help an experience become BIGGER and MORE LASTING

      • Duration - extend the duration of the experience. Keep the neurons firing together for longer. Don’t chase the next experience, really sit with it. 

      • Intensity - dial up the intensity of the experience to fire more neurons and get it to sink in better. Turn up the volume inside yourself to make the experience feel BIG and intense. 

      • Multi-modality - have more aspects of the experience in play, feeling, thinking, sensing, sensations, physical experience, actions, etc

        • Thoughts, perceptions (including physical sensations), emotions, desires, actions 

      • Novelty - the brain is a novelty detector. Make an experience more fresh or novel, explore different and new parts of the experience, look at it freshly, the sense of newness will increase its internalization

      • Personal Relevance / Salience - this is not about episodic memory or specific memories, this is for implicit memory, the felt sense or experience, not specific memories. Make things personally relevant to YOU. 

        • Increasing their relevance to you personally makes it stick in your brain 

    • Absorbing.. sensitive the machinery of the brain so it’s more receptive to and influenced by experience. Help yourself become more sensitive and receptive to the inner dialogue. 

      • Intention - intend to be changed a little by the experience. Be willing and open to change for the better. 

      • Sense of receiving the experience - consciously receive the experience, ask yourself where in your mind, body, or experience the feeling needs to be received. 

      • Focus on what is rewarding - what is enjoyable, meaningful, or both. Focus on what feels good about the experience it increases dopamine and neurochemicals which increase long term storage and consolidation. 

    • 3 Step Process

      • (1) Have a beneficial experience you want to cultivate further 

      • (2) Then shift into enriching… protect the experience, add fire to it, keep it burning brightly

      • (3) Then absorb.. receive the warmth of the fire. 

  • You can’t control whether the tide is rising or falling.. you can’t control many things.. but you can control your own experience and your reactions. 

  • The Importance of Self Reliance 

    • Competent

    • Autonomous 

  • The foundation of personal intimacy with others is autonomy. 

  • Being self-directed and being capable.. are the fundamental building blocks of being healthier, happier, and more productive. 

  • We become competent through learning... social competence, emotional competence, spiritual competence, etc. Getting good at learning is the most important thing you can do. 

  • Two useful questions to improve your life. 

    • When you look at the challenges of your life - either external or internal - what, if it where more present in your mind, your being, your heart - what would REALLY help? 

      • This helps you identify the inner strengths that you need 

    • What does it mean to have a wonderful human life? Here we are today.. what kind of life do you want to have.. what do you want it to feel like to be you? What should your life feel like? What do you want to feel inside? 

      • Once you discover this, you can gradually grow it over time. 

  • Find the experiences and feelings you want - and focus on using these methods to internalize.

  • Whatever it is that you want to be more like, study the people who have made that thing their life's work and gotten good at it.

  • The process of growth - both general and specific - this is how learning works. "In the beginning, nothing came… in the middle, nothing stayed.. in the end, nothing left."

  • "Trying to light a fire with wet wood."

  • Homework: “The 5-minute challenge” that will transform your day. 

    • Slow down: As you go through your day slow down when you’re having a good experience, 5 seconds here, 20 seconds there, etc. 

    • Have a focus for self-development: What are you working on developing within yourself right now? This is your North Star. Have one thing you’re deliberately trying to grow and improve in your life. 

    • Marinate in deep green: Safety, satisfaction, connection. Soak in an experience of your body calming down. When you feel rested, safe, and content.. hang out there as long as you can. 

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The personal development world is full of bad information. We got sick and tired of this, so we hired a team of researchers to dig through a huge treasure trove of scientific data and figure out what the science is really saying, free of bias, hype, and self promotion.

Our research team combed through thousands of studies to figure out exactly what the science says about popular personal development topics. Learn what works, what doesn’t, and exactly how you can use things like meditation, journaling, breathing, and so much more to achieve your goals.

With this tool, you can finally find and implement the self help and personal development methods that will create the biggest positives results in your life. And this time, you will have science on your side.

Want To Dig In More?! - Here’s The Show Notes, Links, & Research

General

  • Rick’s Website  and Blog

  • Rick’s LinkedIn, Facebook, and Twitter

  • Rick’s Podcast, Being Well with Dr. Rick Hanson

  • Wisebrain

Media

  • Psychology Today - Rick Hanson Profile

  • Article Directory on Mental Help, HuffPost, Greater Good Magazine

  • Forbes - “Three Mindfulness Practices For Leading In Disruption” by Henna Inam

  • [Courses] Mindfulness Exercises - Rick Hanson’s Mindfulness Meditations

  • DharmaSeed - Rick Hanson's Dharma Talks

  • [Podcast] The Feel Good Effect - 119: The Secret to Becoming More Resilient with Dr. Rick Hanson

  • [Podcast] The Accidental Creative - Dr. Rick Hanson on Hardwiring Happiness

  • [Podcast] Revolution Health Radio - How to “Hardwire Happiness,” with Dr. Rick Hanson

  • The Jordan Harbinger Show - 192: Rick Hanson | The Science of Hardwiring Happiness and Resilience

  • [Podcast] Marie Forleo - HOW TO BUILD UNSHAKEABLE INNER STRENGTH USING YOUR BRAIN

Videos

  • Rick’s YouTube Channel

    • Resilience During A Time of Fear

    • Neurodharma: New Science, Ancient Wisdom, and Seven Practices of the Highest Happiness

  • InsightTimer - Being on Your Own Side by Rick Hanson

  • Inspire Nation - How to Hardwire Your Brain for Happiness! | Rick Hanson | "Buddha's Brain" | Positive Psychology

  • Optimize - Optimize Interview: Buddha’s Brain with Rick Hanson

  • Matt D’Avella - The Reason Most People are Unhappy

  • TEDxTalks - Hardwiring happiness: Dr. Rick Hanson at TEDxMarin 2013

  • Talks At Google - Rick Hanson: "Resilient" | Talks at Google

    • Rick Hanson | Talks at Google

  • Greater Good Science Center - Rick Hanson: Understanding Neuroplasticity

Books

  • Amazon Author Page - Rick Hanson

  • Neurodharma: New Science, Ancient Wisdom, and Seven Practices of the Highest Happiness  by Rick Hanson

  • Resilient: How to Grow an Unshakable Core of Calm, Strength, and Happiness  by Rick Hanson , Forrest Hanson

  • Hardwiring Happiness: The New Brain Science of Contentment, Calm, and Confidence  by Rick Hanson

  • Buddha's Brain: The Practical Neuroscience of Happiness, Love, and Wisdom  by Rick Hanson , Daniel J. Siegel

  • Just One Thing: Developing a Buddha Brain One Simple Practice at a Time by Rick Hanson

  • Mother Nurture: A Mother's Guide to Health in Body, Mind, and Intimate Relationships by Rick Hanson, Jan Hanson, and Ricki Pollycove

Episode Transcript

[00:00:04.4] ANNOUNCER: Welcome to the Science of Success, the number one evidence-based growth podcast on the internet, bringing the world's top experts right to you. Introducing your hosts, Matt Bodnar and Austin Fabel. 

[00:00:19] MB: Welcome to the Science of Success, the number one evidence-based growth podcast on the internet with more than 5 million downloads and listeners in over 100 countries. In this episode, we dive deep into an incredible conversation with returning guest, Dr. Rick Hanson, to explore neuroplasticity, the science of changing your brain and how to supercharge your ability to learn anything.

Are you a fan of the show have you been enjoying our interviews with the world's top experts? If so, you need to head to successpodcast.com and sign up for our email list. You will receive a time of exclusive subscriber content as well as our free course we put a ton of time into called How to Create Time For What Matters Most in Your Life. You'll get that and so much more value and content on a weekly basis directly from our team. Sign up now at successpodcast.com. Or if you're on the move, text 44222 to SMARTER. That's S-M-A-R-T-E-R on your phone to subscribe on the go. 

In our previous episode, we discussed the hidden science behind navigating life’s toughest transitions with our previous guest, Bruce Feiler. 

Dr. Rick Hanson is a psychologist, senior fellow of UC Berkley’s Greater Good Science Center and New York Times bestselling author. His books have been published in 29 languages and include Mother Nurture, Resilient, Hardwiring Happiness, Buddhist Brain, Just One Thing, and most recently, Neurodharma: New Science, Ancient Wisdom and Seven Practices of the Highest Happiness. He’s the founder of the Wellspring Institute for Neuroscience and Contemplative Wisdom. He’s lectured at NASA, Google, Oxford, Harvard and been featured on media outlets across the world. 

[00:02:12] MB: Rick, welcome back to the Science of Success. 

[00:02:15] RH: Matt, I’m glad to be here. Greetings to you in Tennessee. I’m here in Northern California.  

[00:02:19] MB: Well, I’m so excited to have you back on the show. Our first conversation at this point, it was three or four years ago, maybe even longer than that. And you’ve been working on a lot of interesting stuff. One of the things that really spans your entire catalogue of work that I think is so interesting is that you do a tremendous job of connecting ancient wisdom with modern science in a way that’s really practical and applicable  in our lives. And so that to me, I just wanted to commend you for such a great approach to improving the human experience and human understanding.  

[00:02:53] RH: Matt, thank you. Honestly. Praise coming from you, and I appreciate it. 

[00:02:58] MB: Awesome. We’re going to jump right in to some deeper issues. Let’s start with a question of what is the source of our thoughts, our emotions, our feelings, and even to some degree, our sense of self? 

[00:03:13] RH: That’s a really deep question. I think the answer inside the frame of science is to ground all of our experiences and keeping it simple. The sounds we’re hearing. The birds outside my window right, sensations in our body, pulling up the knowledge of our home phone number, our cell number. All of those experiences are natural processes. There’s no categorical distinction down between the experiences of a human and the experiences of a gorilla, a cat, a lizard, a goldfish, or maybe even a little spider, which is really just remarkable to reflect upon it. The nervous system has been evolving for 600 million years helping creatures including us today survive and even thrive in really challenging conditions. 

If you ground mind and life, then that leads you into a very practical investigation, which the perennial wisdom around the world has pursued. People describe these fellows or people as of all genders and beyond gender as the Olympic athletes of mental training. That’s pretty remarkable, right? But also it brings you into a very practical consideration of modern science that says, “How can we use our mind to change our brain for the better? Thus, changing our mind for the better as well.” And that’s my own personal focus.  

[00:04:36] MB: So let’s dig into that a little bit. Tell me about that concept, because to me that’s something that is the promise of that and the potential of that is so powerful. 

[00:04:44] RH: Yeah, it is. If you think of it, Jeffrey Schwartz of UCLA coined the term “self-directed neuroplasticity”. I work a lot in what could be called positive neuroplasticity using deliberate mental activities to plausibly change your brain, which then in turn shifts your mood, lifts your motivation, helps you perform at a higher level, and it also helps you be more content and happy along the way. 

One of the remarkable findings is that something like mindfulness practice, for example, changes your brain in ways that are increasingly measurable with things like MRIs and EEGs. It’s also true of course that the brain can be changed for the worse. It has a negativity bias that makes it like Velcro for bad experiences, but Teflon for good ones. 

So both traumatic experiences as well as the daily grind that wears people down gradually alters neural structure and function for the worse. So for me the take away is deal with the bad, turn to the good, take in the good. That summarizes a lot of useful practice. 

[00:05:49] MB: That’s something that you’re hinting at another idea that I think is really important, which is this notion of controlling the inputs in your life, controlling your environment. And if you don’t take ownership of even the smallest things, as you said, a lot of negative experiences overtime can change the structure of your brain in a negative way too. And so tell me about how we can start to consciously and mindfully craft whether it’s our thoughts, our experiences, our actions, etc., to reshape our brains via neuroplasticity and to be happier and healthier and more productive.  

[00:06:24] RH: Oh, that’s really great. I’m a really practical guy. I’m a psychologist. I’m a parent to two young adults. I’ve been married a long time. I had a mortgage for a long time. I’ve been in business as well. So I’m the real-world. And also I care about what’s happening in society, including in this time of trouble and opportunity that we’re in the middle of right now in America and around the world. 

Of course, always, we should do what we can to help the world around us be better. Including improve our relationships with other people, seek out people that are more copasetic with us and so forth. And also do what we can with our physical bodies. But meanwhile, we have our minds, and our minds are with us wherever we go. And our minds shape our reaction at things actually, usually, more than our circumstances do. 

Yes, try to improve your circumstances and relationships and settings. But meanwhile, wow! Your mind is like the shock absorber. It’s like the furnace. It’s like the climate, the atmosphere that you take with you wherever you go. Appreciating the importance of lifting the triple bottom line and doing what we can in the world around us. Meanwhile, wherever you go, there you go. 

So one of the things that people can really do is to think about disengaging from negative experiences, not to look at the world through a rose-colored glasses, but to stop reinforcing the negative by ruminating about it. Just that alone leaves people’s mental health and they’re functioning dramatically. Disengage from ruminating. 

Second, when you’re having a beneficial experience of any kind, a simple one, you’re relaxing a little as you exhale. You’re enjoying the intellectual conversation with someone like Matt Bodnar. You’re appreciating the fact that your coffee tastes good. You get little thing done. Your cat crawls in your lap. Whatever it might be, slow down to help your brain catch up to that experiencing the fact. Slow down to, in the famous saying, keep the neurons firing together so they wire as well. 

And the problem is most of us leave in a state of discontent. We’re always chasing the next shiny object rather than savoring and marinating in and internalizing the current beneficial experience so that it actually changes our brain. We live in states, but we don’t help our states become traits. And that fundamental power to turn passing experiences into lasting physical change in your brain is fantastic. But most people don’t use it very much. 

[00:09:04] MB: And so correct me if I’m describing this in the right way, but the idea is to – When you’re experiencing some kind of positive emotional experience. It could be anything as small as a sip of coffee up to a child’s birthday, something like that. We need to take the time to be mindful and try to savor that moment, savor that experience of positive feeling, because when you do, you’re slowly firing and binding the neurons in your brain at a physical level to increase your happiness and really truly build those neurons and that myelin together in a way that is going to have a permanent change on your brain structure. 

[00:09:42] RH: Exactly right, and very well said. And I want to stress a key point here. What we’re talking about is the fundamental process of learning. And if you think about all the things that we could describe as inner strengths, grit, gratitude, compassion, emotional intelligence, secure attachment, executive functions, knowhow, people smarts, self-compassion, all of it. Those your inner strengths of various kinds. And research shows that on the whole, on average, about two-thirds of who we are is something that's acquired over the lifespan distinct from that one-third or so that's innate and baked into our DNA. 

So we have the power to affect who we are becoming. If you think about it, that power to affect who we are becoming is the strength of strengths. It’s the superpower of superpower, because learning is the strength that grows the rest of them. So that's fundamentally what we’re talking about. And you can think about how much money is wasted in business settings, in training people where it doesn't sink in. Or you can think about the frustration for individuals who are seeking some kind of self-improvement. Some form of maybe healing from the past or growing of something inside for the future. And when they’re reading the book or listening to the talk, the TED Talk, they feel great. They feel inspired. They felt motivated. But an hour later, it's as if it never happened. That's really frustrating. 

And so to me, it's extremely useful to broaden the notion here into learning altogether and to realize that, for example, there you are – I've done sales, for example. I use that as an illustration. There you are in a sales situation and maybe you walk away from it and you realize, “Ha! Next time I really want to help myself do something different. I want to have a different attitude inside my mind. I want to approach it a little differently, a different perspective. Maybe I want to remember to avoid talking in certain ways or I want to remember to start talking in other ways. I want to really help that land.” And you could use a similar example in your personal relationship. Like I will often walk away from an interaction with my wife thinking to myself, “Right, bro. There's a better way next time.” I want to help it land. I want to help it sink in so that next time it really is different for me. 

So then the question becomes how are we helping ourselves really internalize the lesson broadly from that experience? In fact, yes, the longer we stay with an experience, the more it's going to tend to internalize. There are other factors as well that are factors of learning that you can mobilize yourself and become, therefore, more autonomous and also more competent at the learning process broadly defined altogether. 

So the more you focus on what's rewarding about the experience, the more it's going to tend to alterations in neural structure and function. The more you recognize what’s personally relevant or meaningful about the experience, the more you’re going to learn from it. The more that you focus on what's novel, or fresh, or meaningful about the experience. The more it's going to tend to internalize. The more active you are, the more you bring it in your body, the more you kind of help this new attitude or way of thinking about things, let’s say, or feeling, be a shift in your posture, your facial expression your body language, the more it’s going to sink in.  It’s not magic. It’s just that we don't use it. And yet we have this ability again and again and again many times a day to use the power of positive neural plasticity and take charge of who we are becoming. 

[00:13:14] MB: You said so many things that I want to explore. But this idea that you can apply this principle of neural plasticity to just beyond –

[00:13:22] RH: Anything.

[00:13:22] MB: Yeah. It's such a really unique take on the whole idea of neural plasticity, and we've all experienced that essentially ephemeral learning experience where we watch a TED Talk, we read a book, we do something. And then an hour later, a day later, or a month later, you’ve forgotten the entire thing. 

[00:13:37] RH: It’s like cotton candy. We’re trying to live on cotton candy. And you can kind of live, but you're not going to internalize many nutrients that way.

[00:13:44] MB: That's perfect. And so you're saying that the antidote to this intellectual cotton candy is to really sit with the content, internalize it physically. Try to feel it. Try to focus on what's new. As you said, you went through a list of about 10 different ways that you can really start to be more present to whatever you want to learn and whatever you want to really burn into the physical structure of your brain essentially.

[00:14:09] RH: Exactly right. I'm really glad you got it, because it's really easy to dismiss what we’re talking about or trivialize it as, “Oh, yeah. Savor the sunrise.” Yeah, definitely, savor the sunrise. Enjoy every sandwich, blah-blah. But what about those moments where you just feel your own gritty fortitude? Your toughness? I've done a lot of wilderness things, a lot of rock climbing, and I’ve been in business environments where you just got to dig deep and gut it out. And what does it feel like to gut it out? And then the next time you got to gut it out, you’re going to be more able to gut it out if you've grown that grit inside, for example. Or other times you realize, “You know, damn it. I messed up. I don't want to do that again,” whatever. Maybe you yelled at somebody or you just kind of lost it or you got too drunk, something. And you just say to yourself, “No, I don't want to do that again.” You want to help it sink in, or a lot. You just have sort of a mood that’s settled. A mood of appreciation, or gratitude, or thankfulness for living, or a sense of feeling cared about by other people, let's say, appreciated by them. And based on that, you want to really, really help it sink in. So it becomes more and more of who you are. 

Matt, if you want, I'll tell you eight factors of self-directed neural plasticity. I'll just go through them. I ranted there, but I'll list them quickly. Also, if you like, I'll teach you this little three breaths practice that I'm doing lately with people that is amazingly powerful and grounded in brain science. 

[00:15:39] MB: I want to do both of those things. Before we do that, just really briefly, I'd love to dig into the science around neuroplasticity a little bit if that makes sense just to ground the importance of how science-based this is and what's actually happening in your brain when you learn anything and how you’ve re-conceptualized it in a way to really make your learning and your positive emotional experiences much more meaningful.

[00:16:05] RH: Fantastic. So quick summary of the hardware, inside the 3 pounds of tofu-like tissue, inside the coconut as it were, inside your brain, are about 85 billion neurons plus another 100 billion or so support cells. The neurons are mainly where the information processing hardware of your body lives. And those neurons are connected with each other, on average, in several thousand places called synapses. These little junctions between neurons giving you, in effect, several hundred trillion little microprocessors inside your head right now. And to use the phrase from the neuroscientist, Charles Sherrington, it’s as if we have an enchanted loom inside ourselves continually weaving the tapestry of consciousness. Neurons fire continuously. They typically fire 5 to 50 times a second. They’re really busy. Large coalitions of millions of neurons fire together synchronously many times a second. The world of the brain is very small, very fast and very complicated. Those little synaptic junctions between neurons are so tiny that you could put several thousand of them side-by-side in the width of a single human hair. 

So that's the hardware, and it's designed to be changed by the information flowing through it, including that portion of the information flowing through the nervous system that is the basis for our conscious experiences of hearing, seeing, coping, dreaming, remembering and so forth. So, there are many ways in which that process of neural plastic change occurs physically, which is kind of remarkable to appreciate. And I'll just name some of the major ones. 

First, in the saying from the Canadian psychologist, Donald Hebb, who worked in the 1940s and 1950s, neurons that fire together, wire together. So if they’re firing together, they literally start to wire together. New connections form. Second, existing connections become more or less sensitive as a neural physical basis of learning. Third, more blood starts to flow or through capillaries that reach out like little tiny fingerlike tubes in the regions of the brain that are busy. It's a little bit like working a muscle again and again. You literally build tissue there in ways that are measurable now in MRIs as thickening of the cortical layers of the brain. 

Fourth, there can be changes in the expression of genes inside the nuclei of neurons. For example, people who routinely practice relaxation training of one kind or another have improved regulation of genes in the brain that calm down the stress response, which makes people more resilient as a result. And fifth major way in which neural plastic change occurs is that different parts of the brain can improve their coordination with each other. It's as if the brain builds long superhighways between major centers major cities in the brain so they can coordinate better together. 

The takeaway here is that our experiences matter in the moment for how they feel, but they also matter a lot for who we are becoming. And for me, what the major-league takeaway is, is, number one, when you're having negative, painful experiences, you can't fight with them, which just makes them stronger. But you can step back from them mindfully. And as soon as you step back from them, when you're being with these experiences, let’s say, of stress, or anger, or frustration, or sadness, or hurt, you're not reinforcing them anymore. And in fact, you're starting to associate those negative experiences with the spaciousness of calm awareness. That's great. 

Second, meanwhile, look for every opportunity to grow psychological strengths of various kinds, resources inside yourself, including the fundamental psychological strength of global happiness and well-being. That's a major factor of resilience to just be happier. And it's also a major factor of career success. Long-term happy people or successful people. Yes, there are exceptions. But over the marathon of a career, a person's sense of underlying contentment and fulfillment and well-being is a major indicator of career success. 

And then the last brief comment here is that when you are experiencing something useful, just enough flow of everyday life, why not slow down? Why not receive it into yourself, literally, for a breath? Half a breath? 5, 10 seconds can make an enormous difference. But as they say in Tibet, if you take care of the minutes, the years will take care of themselves. Breath by breath, minute by minute, we can really grow the good inside our brain and therefore inside our life.

[00:20:53] RH: Such incredible description of the process and how everything works. To try and boil this down in the simplest possible terms, essentially, the science is extremely clear that you’re – 

[00:21:05] RH: Very clear. 

[00:21:04] MB: Thoughts can change the physical structure of your brain. And ultimately your thoughts, in a very real sense, change who you are. 

[00:21:13] RH: Yup. And if I could just emphasize, I know you’re using the word. You’re so bright, Matt. It’s really just a pleasure to hang out with you. Truly. I'm a wise speech. I’m a write speech guy, just the facts. Anyway – Yeah, and to broaden – You mean it broadly, but I want to really emphasize it by thoughts. We're including cognitions. I think Matt is really smart. That's a thought. Okay. 

[00:21:36] MB: Keep working on that one. Really internalize that one. 

[00:21:39] RH: Yeah. You keep working at it. You keep taking it in. But then you’re giving me the big smile, because we’re seeing each other here. And I'm feeling, not just thinking. I'm feeling good. There's an emotion between us. We don't know each other super well, but there's a nice kind of human camaraderie. It's not more than what it is, but it’s not less than what it is. I'm feeling it. I’m feeling it in my body. My arms are waving. I'm moving. All of that is part of the music of experience. 

So, yeah, they’re the lyrics. Let's call it that, of experience, the thought track, the cognitive track. And meanwhile, there are images, there are emotions, there are sensations, there are attitudes, there are behaviors, there are intentions and desire, the totality of all that is an opportunity for internalization. 

Yes, it's useful to internalize ideas. I internalize the ideas in my mid-20s, that growing up I'd been a nerd, but not a wimp. That was a very useful idea. But especially, what was useful from that idea was the feeling of relief and the release of a kind of sense of inadequacy or shame that I was some kind of wimpy guy, which I wasn't. I was shy. I was nerdy. So I’ll get out. I was very young for grade. I skipped a grade and have a late birthday. But I was nobody's wimp, right? Anyway, we start with the idea, but then what you really want to do as much as you can is help the idea become lived experience. It’s like moving from the menu to the meal. 

[00:23:04] MB: That's an incredible point, and really, really insightful. It's not just thoughts. It's not just concepts. It's feelings, experiences, emotions, sensations, everything. 

[00:23:14] RH: You got it. Exactly right.

[BREAK]

[00:23:20] MB: Getting your business off the ground is hard. Take it from us. We’ve been there. Sit Down Startup is a new weekly podcast from Zendesk. Find out why customer experience is at the heart of success. Zendesk for startups, chats with Zendesk leaders, founders and CEOs in a coffee shop style conversation about starting up when the world is upside down. Catch weekly episodes on Apple, Google, and Spotify. 

[INTERVIEW CONTINUED] 

[00:23:51] MB: So you want to hear these eight separate ways you can change your brain for the better that's just while you're experiencing – 

[00:23:55] MB: That’s right. Let’s dig in. 

[00:23:57] RH: Yup, and I'll just do it kind of fast. Basically, if you think about it – So there's the two-step process of positive change or negative change. First, we experience something. And then second, it changes the brain. Okay. So I want to talk about how we can start with whatever we’re experiencing and then use it to change the brain for the better. All right. So let's suppose you're having an experience of some kind that you think, “Oh, this one is a keeper.” Or, “I want to become more this way. I want to help myself become more this way.” So you start with some sense of what you want to become more like, or stabilize inside yourself. Okay, great. 

The process of internalization, that second step, has two aspects. They kind of overlap experientially, but they’re meaningfully distinct. First aspect is called – I call it enriching where we help the experience be big and lasting. The second step, I call absorbing. We sensitize the memory-making machinery of the brain so it's more receptive to and more changeable by the experience we’re having at the time. So now we’ll go through it. 

Five factors of enriching, three of absorbing. So these are eight separate ways that you can change your brain for the better. You don't have to use all 8 at the same time. There are a couple that probably come out for you as go-tos. But I’ll just go through them. Number one, duration. Extend the duration of the experience. Keep the neurons firing together longer for a breath, or two, or three, or more, stay with it. Rather than chasing the next experience or letting other people rain on your parade and distract you from what's beneficial here and now that you're trying to take into yourself. 

Second major factor, intensity. The more intensely those neurons are firing, the more it's going to sink in. So if you have a sense of, let's say, worth through feeling connected with another person, they like you, they’re friendly toward you, there’s respect coming your way. Kind of turn up the volume on that experience inside yourself as best you can so it feels big and intense inside your mind. Intensity. 

Third major factor, I just call it multimodality. What I mean by that is have more aspects of the experience in play. Like we were saying, not just the thought track, but add this sensation track. Add the emotion track. Add the desire track. Add the action track. Those are five major aspects of our experiences, thoughts, perceptions, including sensations, emotions, desires and actions. Okay? So that’s the third factor of enriching the experience. Whole body experience. 

Fourth factor, novelty. The brain is a novelty detector. So the more that we help ourselves look out at the world through beginner's mind, Zen mind, beginner's mind. You may have heard that phrase. Don't know mind, through the eyes of a child. Exploring different aspects of an experience that we want to internalize. Helping it be fresh or novel. We’re just coming back to something that might seem kind of same old same old, like gratitude, or a sense of accomplishment when getting a test done. Try to look at it in a fresh way. Your sense of the novelty of it, the newness of it will increase its internalization. 

And then the fifth factor of enriching is personal relevance, salience. We remember. And here I want to emphasize, I'm not really talking so much about what’s called episodic memory or explicit memory for particular events. Like that time you looked out at the sunset, holding the hands of someone you loved, let's say. That's great. But what I'm really talking about is the vast bulk of who we are. In fact, we are memory broadly defined. What we acquire in terms of who we become, which is called implicit memory. The felt sense, the lived residues of experiences. For example, the feelings you had when you are standing there looking at that sunset holding the hand of someone you love, right? 

Why is something relevant to us? That’s the fifth factor. Why is it personally meaningful? Like me, I’m telling my story briefly. I grew up shy, dorky, etc. So later in life I deliberately really started looking for and taking in genuine experiences of feeling respected and included, because that was in short supply when I was a kid. And so those experiences were and are personally relevant to me. And by recognizing their relevance, their salience, that increases the registration in physical changes in the brain. 

So those are five factors of enriching, right? And by the way, on my website, rickhanson.net, these points are freely offered in a whole variety of ways and people can learn a lot more including the underlying science of all this. And then in terms of absorbing, in effect, we help the inner recorder become more sensitized to, more receptive to. The song that’s playing in the inner iPod that we've really enriched. 

So, three factors of absorbing. First, intention. Intend to be changed a little by the experience. Be brave enough to be changed a little for the better. It’s kind of like saying to yourself, “My boss rarely praises anybody. He said something nice to me today. This one's a keeper. I really want to let this sucker sink in.” Or you realize with another person, “Wow! I recognize a whole new way to be skillful with certain kinds of people.” Maybe with people who’ve had a really different life history than I've had? Maybe whose skin is a really different color? Wow! I want to really register this. I want to help myself shift in the way I am in this particular area. So I'm going to intend it, right? Intention. 

Next factor of absorbing. I'm on to number seven in my list of eight total, right? Fear not. I’ll be done in a second. Is to sense that you're receiving the experience into yourself. This is kind of intuitive and subtle, but it’s the feeling of like a warmth spreading inside your body. You kind of feel like a sponge the experience is going into. You can even get a sense of receiving the experience into places inside that have been longing for it. Maybe they didn't get enough of it while growing up, or in your last job, or in your last relationship, or places inside that are hurting, that are wounded, that the experience is a soothing balm for. Maybe places inside that have felt rejected, or dismissed, or devalued, put down by others and they’re off to the side, but still they’re hurting. 

And so the experience that you're having today, let's say, of being included with a group of friends who dig you, and you have fun together. Maybe it's on Zoom these days, or who knows, or with social distancing. But it’s a good experience. It can feel like a soothing balm that's being received into these hurting places inside, sometimes very young places inside. That's the second of three aspects of absorbing, sensing that you're receiving it into yourself. 

And then last, really cool and useful, focus on what is rewarding about it. What is either enjoyable, or meaningful, or both. If we highlight the reward value of our experiences, that increases the activity of dopamine and norepinephrine in the brain, especially in the hippocampus, one of the key parts of the brain that's very much the frontend of who we are becoming. It's a major center of learning and memory in the broadest sense, the hippocampus is. 

So as we focus on what feels good about and experience we’re having, what’s meaningful about it as well, that increases dopamine and norepinephrine activity in the hippocampus, which flags the experience that the time is a keeper for protection during consolidation into long-term storage. That’s it. 

That way I had put it really simply, it's a little bit like a fire. So, step one, have a beneficial experience, either because you notice when you're already having or you skillfully create one for yourself. Now you've ignited the fire or notice that you have a fire. There is fire, right? Then you shift into enriching. You protect the fire. You don't let somebody put it out. You add logs to it. You keep it burning brightly for a long period of time. You enrich the fire. And then in absorbing, “Ahh!” you receive the warmth of the fire into yourself again and again and again. 

[00:32:26] MB: What an amazing treasure trove of insights. I mean, this is one of the things that personally I've struggled with for a long time is navigating the gulf between something that you know intellectually and something that you know as felt experience. This to me is the perfect roadmap to truly take experiences and actually internalize them into your mind, into your body, into the physical structure of your brain, literally. It's such a fascinating concept as a whole. But this is a really, really practical guidebook, and it's so, so insightful. 

[00:33:02] RH: I'm really glad you appreciate that, Matt. For me, it relates to self-reliance, autonomy and competence. These fundamental old-school values, right? I mean, I’m a therapist. I live in California. I’m a meditator. I've encountered a fair amount of woo-woo stuff. And, hey, if you dig that stuff, that's cool, whatever. But wow! What we’re talking about is basically the fundamental process of becoming a super learner, of steepening your growth curve. If you think about it from a business standpoint, what's your return on investment, right? You're having experiences. That’s your investment. In effect, what's your interest rate? What's the return on investment? What’s your ROI on the experiences you're actually having in terms of their lasting beneficial impact and being able to grow as much as you can interaction-by-interaction with other people, breath-by-breath, day after day, gives you a feeling of confidence. It gives you the feeling that you are the captain of your own ship. You can't control whether the tide is rising or falling. You can’t. You can't control. Whether there's a big storm offshore that’s moving in. You can't always control what the other people onboard are doing. But boy, you sure can control your own hand on the tiller. And now you direct your personal ship through your life. And that gives you a feeling of inner peace. You know you're doing what you can. You're taking responsibility for using the power that you do have, while at the same time being at peace about so many other things because they’re just out of your hands. 

[00:34:44] MB: What were those values you shared a minute ago? You just touched on kind of this notion of self-reliance, but share those with me again. I thought that was really interesting.

[00:34:51] RH: Yeah. To be truly self-reliant in a world around us, we need to be competent and we need to be autonomous. We need to be capable in all variety of ways whatever our situation might be. And we need to be able to direct ourselves. We’re related with others, but the foundation of intimacy with others is personal autonomy, because if you don't have a sense of being grounded and your own person, you can't afford to really, really open up to other people, because you’ll get swallowed up by them, or overwhelmed by them, or manipulated and controlled by them. 

So if you think about it, whether it's in business or in good old-fashioned culture, being self-directed and becoming capable, becoming increasingly skillful, and therefore becoming increasingly self-reliant is a very fundamental old-fashioned value. We could say it's an American value, but it’s actually a universal value worldwide to become more self-reliant, which involves and requires autonomy and competence. 

Well, to be competent, to be skillful, to be capable in a whole variety of ways, including interpersonal intelligence, interpersonal competence, as well as intrapersonal competence, being competent, being skillful with your own thoughts and feelings. Being able to acquire those competencies is a matter of learning, right? Other than was baked into your DNA at the moment of conception. And I’ll spare you the visual on that, right? 

Anyway, we become competent through learning very broadly, including social competence, emotional competence, spiritual competence, whatever you actually care about. Becoming more competent as a partner, as a parent, as a business owner, as a friend. So we become competent through learning. Therefore, getting good at learning is the most important competency of all, and it’s the foundation of everything else. 

[00:36:55] MB: I couldn't agree more. And in many ways, this show itself, the whole project, started out of that same idea, that learning is the meta-skill. 

[00:37:04] RH: Yes. Exactly right. 

[00:37:05] MB: Things you can do. 

[00:37:07] RH: If I could say one more thing too. If you just sort of ask people two useful questions for people. One way of us asking it is when you look at the challenges in your life outside you, business challenges, relationship challenges, how to get through a plague. That's clearly going to be present here in America for all kinds of reasons, probably another year or so. Certainly, the consequences of it will be with us for a while. If you look at challenges inside yourself, maybe your prone to self-criticism that’s destructive, or you’ve got some addictive desires, or you fill awkward at public speaking. You're kind of nervous about sticking your head above the weeds. Because when you were young, you got cut off when you did. Whatever it might be., given your challenges, what if it were more present in your mind, in your being, in your heart, in you. What if you were more present inside you would really help? 

That takes you to identifying the psychological resources. The inner strengths, let's call them. They would really help these days. Let’s say if you’re shy and it's hard for you to stick your neck out or gets in the way of working with other people. You could help yourself build up more, let's say, confidence, in a variety. Including, for example, feeling more cared about by other people and really internalizing the feeling of being cared about by other people, or also internalizing, let's say, greater courage. Greater capacity to tolerate fear without shutting down and maintaining a cool head even when you're scared and keeping on going. Something I learned slowly but surely as a rock climber, for example. So these are examples of working backwards from a challenge to identifying the psychological resources, the inner strength that would be really good to grow these days. That's a really useful way to think about this.

And then, every day, gives you opportunities to have an experience of that inner strength you're trying to grow, or a related factor. And then when you’re having a sense of it at all, when that song is playing at all on the inner iPod, slow down. Turn on the recorder and use one of those eight factors or a combination of them to register that beneficial experience as a lasting change in your brain. That's one thing. 

The other thing is to really ask ourselves what we want to feel in this life. It’s a long and twisty road. It’s sort of amazing gift to have a human life. Here we are, the result of 3-1/2 billion years of biological evolution on this planet. 300,000 years is anatomically modern humans. Where I sit on another 2 million years of tool manufacturing commented ancestors. Wow! Here we are today. What kind of life do you want to have? We can ask ourselves, right? What do you want to feel? What do you want the mood of what it's like to be you to be in terms of inner peace, contentment, self-worth, fulfillment, satisfaction, joie de vivre, hope, optimism, some fundamental sense of understanding and peacefulness regarding deep existential questions of what's the personal meaning of your life? Coming to terms with inevitable death, death of others, loss, da-da. What do you want to feel inside? And therefore, how can you gradually grow that over time? And it's the same process of learning. 

If you want to feel more peaceful, have more experiences of peacefulness that you internalize. If you want to feel more confident, more content. Have more experiences of confidence and contentment that you internalize again and again and again. 

[00:40:56] MB: I almost don't even know what to say. It's such a great insight. I mean, you’re fundamentally hitting at some of the most, if not the most important questions of our lives. And it's amazing how easy it is to go through life without ever stopping to ask some of these questions. And yet until you ask them, you can't start being reliant on yourself. You can't start having a self-directed path and journey to living and experiencing the life moment-to-moment basis that you want to be experiencing. 

[00:41:34] RH: You nailed it there. Totally true. One of the things, whether it's in business or sports – I recently watched the documentary about Michael Jordan, for example.

[00:41:43] MB: Oh, that’s on my list. 

[00:41:44] RH: Yeah. You totally want to see it. Is really wild. It’s so interesting. It’s so many levels, including a kind of a case study and how not to run an organization. You'll see for yourself. Anyway, whatever it is that we want to be more like, study the people who’ve made that their life's work, who’ve gotten really good at it, right? And so one of the things that I've tried to do in my book, Neurodharma, which has a kind of odd title, but it's not a religious book. It's actually a deeply, practical, scientifically-based book and how to cultivate seven qualities inside ourselves that we find in enlightened beings, which are about as far as you can go in human development. 

So one of those beings I’m going to quote here is Milarepa. He was a Tibetan sage. He lived probably about a thousand years ago. He was one of the early Buddhist teachers in Tibet as Buddhism kind of moved north out of India starting 2000 or so years ago. And he was describing his own life. And he did so in three sentences that I think summarize the general process of growth. And you can apply it to any particular thing you're trying to develop in yourself, or you can apply it to your life altogether. And this is someone who arguably was enlightened himself. I mean, a real adept who, by the way, was not calling upon supernatural or higher powers, but who through his own effort, his own practice was able to develop. So he said, “In the beginning, nothing came.” Describing his life. “In the beginning, nothing came. In the middle, nothing stayed. And in the end, nothing left.” That's the processor of growth. 

In the beginning, we try to experience things. Let's say more confidence about sticking our neck out. And we know we auto experience it. We know we want to feel it, but we don't fill it. You know what I mean? Okay. Or for example, we want to want to exercise, but we don't really want to exercise. 

[00:43:45] MB: Yup. Exactly. 

[00:43:47] RH: Yeah, I can relate to that one. But now I actually have gotten better about that. I tell myself actually I want to exercise, and then exercise. But anyway, so it just doesn't come. It’s like trying to light a fire with wet wood going back to my metaphor of the fire. 

In the middle, you can experience it. Maybe when you're watching the TED Talk, or reading the book, or listening to the podcast, or talking to your therapist, or hanging out with your friend. In the moment, you experience it. But it doesn't stay, right? It's a state, but it’s not yet a trait. But then in the end, whether it's any particular thing you're trying to help to establish inside yourself and make it a habit, a new, in effect, habit of your heart. By the end, nothing leaves. It's there. You’re cooked. You’re baked. It’s present in you forever. That's the fundamental process, isn’t it? In the beginning, nothing comes. In the middle, nothing stays. In the end, nothing leaves. And that's incredibly hopeful. But, still, we’ve got to do the work ourselves. 

[00:44:46] MB: So for somebody who's been listening this conversation and they want to start to do the work, they want to take one step, one action item to put into practice something that we’ve talked about today, what would be one piece of homework that you would give them to begin that journey?

[00:45:01] RH: I would give people what I call the five-minute challenge, and it actually probably takes less than five minutes. And it'll totally change your day, five minutes, I guarantee you. It will change your day. And if you do it a few days in a row, you will start to feel the difference. 

First, as you go through your day, slow down for good experiences. Just slow down half a dozen times a day. Five seconds here, 20 seconds there. You make that cup of coffee. Slow down to actually taste it. You’re hanging out with your friend Matt or someone. Matt smiles, slow down. Hang out. Why not? Not a big deal. 

And one thing about it too is that it's totally private. Nobody needs to know that inside yourself you’re like, “Ah! This feels good. This feels right. I'm taking it in.” Outside you look like you’re at business, you're in a meeting. They have no idea what you're doing inside your own mind, okay? Slow down a handful of times every day. Make it part of your mission. You could even keep a little count just to make sure you do it at least a few times a day. That takes about a minute a day. 

Second, know one thing in particular that you're developing inside yourself these days. One attitude, one point of view, one shift of mood, faster, letting go of being irritated, less anger, more patience, whatever, one thing. What's one thing that you're really zeroed-in on developing in yourself? And therefore, it gives you kind of a compass bearing. It becomes your North Star every day. It's the prize you keep your eyes on, whatever it might be. It's okay to have two or three. But for sure, have one thing you're deliberately trying to grow these days by, in the two-step process, having experiences of it or some factor of it. That than you slow down to receive into yourself to gradually become increasingly that way. That's the second thing. That will take another maybe a minute a day. 

And then, for sure, every day, for a minute or more, do what I call marinating in deep green. What I mean by that is the green zone of our natural resting state as animals. As animals, our natural biological resting state when we experience a sufficiency of needs met in the moment and enoughness of fundamental needs met in the moment. And we have three fundamental biological needs for safety, satisfaction and connection, broadly defined. Satisfaction, whether it's just eating food, or feeling accomplished, or grateful, or glad and connected, ranging from sex all the way to subtleties of a sense of camaraderie with other people. Three basic needs, safety, satisfaction connection. 

Slow down, and probably you could do it meditatively. You could do it while you're walking the dog. You could do it while you’re just hanging out with a cup of tea, or the last couple minutes before your head hits the pillow. Slow down to let your body calm down. Come into a sense of peacefulness and calm. Slow down and come into a sense of gratitude and contentment in the moment. It’s okay to want more, but on the basis of contentment already. And slow down to feel cared about and caring. Loved and loving, connected. Slow down, whatever is authentic. 

And then when you're kind of rested in that basic sense of well-being characterized with a general blend of peacefulness, contentment and love, however you experience it. Hang out there for a minute, or two, or three in a row. That will reset the stress chemistry in your body. It will start to teach you what your home base is. This is our natural home base. But so many of us experience a kind of chronic and or homelessness of mild to moderate chronic stress that in which we’re just not in touch with our natural resting state. We don't feel our needs are met enough in the moment even if objectively, biologically, they basically are. We don't feel it. Okay? 

So those three, right there. You wander through your day, half a dozen times or so, take in the good. Second, know one strength in particular, one muscle, one mental muscle broadly that you’re trying to grow these days. Zero-in on that. Let that be the prize. Keep your eyes on that personal prize. And third, come home for a minute or two or three at least every day. Come home to your deep nature and rest in deep green, peace, contentment and love.

[00:49:28] MB: And Rick, where can people find you, your work, your latest book, etc., online?

[00:49:33] RH: Oh, thank you. Best places my website, rickhanson.net But I'm pretty present on social media of various kinds, Instagram, Facebook. I’m out there. But I think if people just Google my names, they’re going to find me. And one thing I could add if I could here, Matt, is that, in addition, tons of freely offered resources of all kinds. I really do have some great online programs that are inexpensive. We also have scholarships for people in genuine financial need. And these are well-structured, well-organize programs that range from just one minute, like literally things that are about a minute and a half long that you can do to change yourself, to other kinds of programs that, for example, are more developed, and you can take part time with them. But I would just suggest people to check those out. 

[00:50:21] MB: Well, Rick, thank you so much for coming on the show. This has been an incredible conversation. So many insights about learning about growth, about how the brain and the neurochemistry of the brain really functions, and how we can harness it all to live lives of happiness and productivity. I mean, our first conversation was incredible. This was even better. I really appreciate you coming back on the show, rick. Thank you so much for a fantastic interview.

[00:50:47] RH: Oh, it’s a pleasure. And thank you, Matt. You may not realize it. I just want to thank you for your service broadly. What you're doing is serving people and helping them. So tip of the hat to you for sure. 

[END OF INTERVIEW] 

[00:51:00] MB: Thank you so much for listening to the Science of Success. We created this show to help you, our listeners, master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an e-mail. My e-mail is matt@successpodcast.com. That’s M-A-T-T@successpodcast.com. I’d love to hear from you and I read and respond to every single listener e-mail.

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Thanks again, and we'll see you on the next episode of the Science of Success.

August 20, 2020 /Lace Gilger
Creativity & Memory, Mind Expansion, Emotional Intelligence
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How To Remember Everything - Lessons From a Memory Champion with Nelson Dellis

March 05, 2020 by Lace Gilger in Creativity & Memory, Mind Expansion

In this episode we share how to memorize a deck of cards in less than 60 seconds, how to remember anything, and hacks from one of the world’s leading memory experts, our guest, Nelson Dellis. 

Nelson Dellis is a 4x USA Memory Champion and one of the leading memory experts in the world. Nelson travels around the world as a competitive Memory Athlete, Memory Consultant, Alzheimer's Disease Activist and highly sought-after Keynote Speaker. He is the author of the best-selling --  "Remember It! The Names of People You Meet, All of Your Passwords, Where You Left Your Keys, and Everything Else You Tend to Forget", --  I Forgot Something (But I Can't Remember What it Was), and the upcoming Memory Superpowers!: An Adventurous Guide to Remembering What You Don't Want to Forget.

  • What is a memory champion?

  • How to memorize a deck of cards in less than 60 seconds

  • How to memorize a page full of numbers in less than 5 minutes 

  • Do you have to be a genius to memorize this kind of stuff?

  • 12.75 seconds is the world record for memorizing a deck of cards 

  • What enables normal people to achieve fantastical feats of memory?

  • Across the board everyone is using more or less the same foundational techniques for memory competition

  • 3 Steps to Memorize Anything

    • (1) Take what you’re memorizing and encode it into some kind of mental image. Represent complicated information as a mental picture. 

    • (2) Take the mental image that you encode and organize them in your mind in a way that makes it easily retrievable in the future. 

    • (3) Review - solidify and push information into the long term memory. 

  • Strategies for encoding information as images. 

  • Memorize the way that your brain remembers.

  • Looking at the brain science of why we remember certain things better than others. 

  • What did you do on September 10th, 2001? Do you remember at all? Do you remember what you were doing on September 11th, 2011? 

  • Make your memories bizarre, over the top, weird, unconformable, violent, over the top, sexual, etc 

  • El Here doing the Saturday night fever dance with a pair of scissors 

  • R2d2 drinking a comet out of a martini glass 

  • What is a memory palace and how can you use it to memorize a huge amount of information?

  • How do you get started with memory palaces?

    • Choose 3-5 key locations 

    • Your house, your office, a few key areas in your life. 

    • An average of 20 spots is a good number

  • Should you re-use your memory palaces or should you always create and find new ones?

  • Memory techniques are about downloading information into your short term memory very quickly

  • Review is the glue that keeps information in your long term memory over time

  • How do you remember someone’s name?

    • Be present and listen when they tell you their name. That alone is a game changer. 

    • Use visual markers and 

  • How do you remember a list of things quickly on the go?

  • The joy that we get from life is often a result of looking back on it. Creating rich touch points in our memories makes time seem to expand in hindsight. 

  • Homework: Make the effort to use your memory. 

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Want To Dig In More?! - Here’s The Show Notes, Links, & Research

General

  • Nelson’s Website and Wiki Page

  • Nelson’s LinkedIn, Twitter, and Facebook

  • Climb for Memory website

Media

  • Nelson’s Press Directory (2010-2020)

  • Manistee News - “Manistee grad completes Mt. Kilimanjaro climb” By Ken Grabowski

  • WSJ - “How to Store Data Along Memory Lane” By James Taranto

  • CNBC Make It - “Four-time memory champion: 3 things you should do every day to improve your memory” by Jade Scipioni

  • Men’s Health - “How an Elite Memory Athlete Strengthens His Mind and Body” by Ben Radding

  • Lumosity - “How to sharpen your memory: advice from a 4-time USA Memory Champ” 

  • Women’s Alzheimer’s Movement - “Mnemonic Champion Nelson Dellis Reveals What Memory Means to Him”

  • WIRED - “How to hack your memory and remember almost anything” by Nelson Dellis

  • [Podcast] Art of Manliness - Podcast #546: How to Get a Memory Like a Steel Trap

  • [Podcast] Inspired Money - Improve Your Memory with 4x USA Memory Champion Nelson Dellis

  • [Podcast] Lewis Howes - EP. 479: Do You Believe You Could Memorize 50 Numbers in 2 Minutes?

  • [Podcast] Business School without the BS w/ Dr. Z Clay - What’s Your Name Again? Current 4X USA Memory Champion (Nelson Dellis) Teaches How to Memorize Anything

  • [Podcast] Superhuman Academy - USA MEMORY CHAMPION NELSON DELLIS ON MEMORY, TENACITY, & CONQUERING ANYTHING

  • [Podcast] Magnetic Memory Method - Nelson Dellis On Remember It! And Visual Memory Techniques

Videos

  • Nelson’s film - Memory Games 

  • TEDxTalks - Dinosaurs Reading Books: The Power of Memory: Nelson Dellis at TEDxCoconutGrove

  • Lumosity - Making of a Memory Champion: Interview with 4x USA Memory Champion Nelson Dellis

  • KTLA5 - Teaching the World How to Remember With USA Memory Champion Nelson Dellis

  • Nelson Dellis’s YouTube Channel

    • LEARN MORSE CODE from a MEMORY CHAMP (in 15 minutes)

  • Chris Ramsey - Memorizing an ENTIRE Deck of Cards in ONE MINUTE!!

    • REMEMBER ANYTHING FAST!! - Memory Techniques You can do!

  • CNN - Watch memory champ trick his brain

  • TIME - USA Memory Championship: Inside The World Series Of Memorization | TIME

  • Chiron750 - Alexander vs. Nelson - USA Memory Championship 2014

  • Chicago Ideas - Nelson Dellis: The Journey To Improving Your Memory

Books

  • Memory Superpowers!: An Adventurous Guide to Remembering What You Don't Want to Forget by Nelson Dellis (Pre-Order Aug 4, 2020)

  • Remember It!: The Names of People You Meet, All of Your Passwords, Where You Left Your Keys, and Everything Else You Tend to Forget by Nelson Dellis

  • I Forgot Something (But I Can't Remember What it Was) by Nelson C. Dellis

Episode Transcript

[00:00:04.4] ANNOUNCER: Welcome to The Science of Success. Introducing your host, Matt Bodnar.

[0:00:11.8] MB: Welcome to the Science of Success; the number one evidence-based growth podcast on the Internet with more than five million downloads and listeners in over a hundred countries.

In this episode, we share how to memorize a deck of cards in less than 60 seconds and hacks from one of the world’s leading memory experts, our guest, Nelson Dellis.

Are you a fan of the show and have you been enjoying the content that we put together for you? If you have, I would love it if you signed up for our e-mail list. We have some amazing content on there, along with a really great free course that we put a ton of time into called How To Create Time for What Matters Most In Your Life. If that sounds exciting and interesting and you want a bunch of other free goodies and giveaways along with that, just go to successpodcast.com. You can sign up right on the homepage. That’s successpodcast.com. Or if you’re on your phone right now, all you have to do is text the word smarter, that’s S-M-A-R-T-E-R to the number 44-222.

Nelson Dellis is a four-time USA memory champion and one of the leading memory experts in the world. Nelson travels around the globe as a competitive memory athlete, memory consultant, Alzheimer's disease activist and a highly sought after keynote speaker. He's the author of the best-selling book Remember It! The Names of People You Meet, All of Your Passwords, Where You Left Your Keys, and Everything Else You Tend to Forget and the upcoming Memory Superpowers!: An Adventurous Guide to Remembering What You Don't Want to Forget.

In our previous episode, we talked about saying you're sorry. When should you say sorry and when should you stand your ground? What makes an apology meaningful? We uncover the truth about apologies with our previous guest, Sean O’Meara.

Now for our interview with Nelson.

[0:02:00.6] MB: Nelson, welcome to the Science of Success.

[0:02:02.7] ND: Hey. Thanks for having me. Happy to be here.

[0:02:04.8] MB: Well, we're really excited to have you on the show today. There's so many fascinating things about your story and the things that you can teach us about memory. I'd love to start out with a simple question, which is what exactly is a memory champion?

[0:02:19.7] ND: That's a reasonable and fair question. Not many people know what that is, or have even heard of some championship for memory. It shouldn't be too surprising. I mean, I feel this day and age everybody, or everything has some competitive version, or champion crowned in that field. A memory champion is someone who wins the US memory championship, or some memory championship, which is a competition where you spend the day memorizing random information; cards, numbers, names and faces, poems, list of words, things like that. Some competitions have different formats, but the US championship basically whittled it down, like a playoff style elimination rounds until the last man standing as a champ.

[0:03:07.4] MB: To give some context for this, give me a sense of the scope, the length and the types of things that you'll memorize in the timeframe.

[0:03:15.3] ND: Yes. Let's say, one of the events for example is memorize a deck of cards as fast as you can. There's a five-minute max, but most people these days don't even need anything close to that. They'll do it sub-60 seconds. You literally pick up a deck of cards, you have a timer. You go through it as quick as you can to get it in your mind, touch the timer when you're done and then you get another deck of cards that's in standard order and you try to put it in the order that you memorized to compare.

Another one is memorizing numbers. You get 5 minutes. They give you a sheet filled with digits separated in rows. Then you memorize as much as you can at that time. Then you have a blank sheet of paper, a grid basically that you have to fill in 10 minutes you get to recall what you memorized and you're scored on how much you get right accurately in that timeframe. That's the idea for the different events there too. There's a time domain and of course, you scored on accuracy.

[0:04:13.4] MB: I find this so fascinating. Memory athletics, I don't know if that's the term that you use or not, but –

[0:04:18.3] ND: Sure. Yeah.

[0:04:19.2] MB: — that's something that I've personally done a little bit of investigation on and taught myself a few of the very, very basic tricks for. For somebody who may not be familiar with it, give me a sense of how frequently and how regularly people will memorize a deck of cards in less than 60 seconds, or memorize pages of numbers, or memorize crazy amounts of binary digits and stuff? I mean, the things that you're able to use with the human memory in some of these competitions is pretty amazing.

[0:04:46.4] ND: Yeah, it's crazy, because this sport, let’s call it sport, has been around for 25 plus years. I think in the beginning, there's stories of psychologists checking out the event and just saying like, “Okay, well there's a limit to some of these events how fast they can get, how much data they can potentially store.” I feel every year, that there is some preconceived limit, but that always seems to be crashing down. Someone comes along, breaks a record and just boggles everybody's mind.

Sub-60 seconds in a deck of cards, for example, was the four-minute mile 15 years ago. Then that four-minute mile mark became 30 seconds. Now I mean, in the last seven, eight years, 30 seconds is pretty reasonable to achieve. Now it’s 20 seconds. Even people are pushing now – I think the world record stands at 12.75 seconds to memorize a deck of cards, which is insane. As the years passed, it's just like any other competitive thing, records keep getting pushed. It's really fascinating.

[0:05:55.6] MB: For the people who are competing in this, are these people geniuses? Do they have incredible memories? What enables them to achieve these fantastic feats of memory?

[0:06:07.5] ND: Yeah. I mean, you'd think that these people are just naturally gifted, or savants of some sort, or super geeky. They never leave their bedroom, just memorizing all day. There's some of that. I mean, I'm not going to lie. I’ve spent a lot of hours training. There's a lot of really normal people from all walks of life. There's lawyers or former lawyers, I guess. I was a grad student studying computer science when I got into this. There’s pizza delivery guys, there's moms, kids and students in school. It really runs the gamut.

I mean, it's because everybody has a memory and it just shows how learnable, I think, these skills are no matter who you are and how bad you may think your memory is. I think there's always hope there.

[0:06:52.2] MB: What exactly enables this wide array of people to achieve these kinds of memory feats? If it's not natural ability, what's behind that?

[0:07:04.9] ND: Yeah. People ask that all the time. I’m sometimes too quick to say, anybody can do this, because I don't quite mean that. I don't mean you can become a memory champion. I don't think anybody can do that. I do think everybody can improve their memory quite significantly to what they're used to. Maybe not to a champion level, but still to an impressive level. The champion side of things I really feel it's really all about dedication. I think that applies to anything. You just have to be dedicated, which can't really be forced. You have to have some reason why you would make yourself sit down and train hours a day and enjoy it, right? Because if it's forced and it's not fun, it's tedious, then you're really probably not going to make much progress, because you're not pushing yourself.

I don't know. That's like asking where does everybody's inspiration come from. It's hard to pinpoint that. I do think the people who do really well, they all have something in common and that is they have some motivational story that got them started with memory techniques and they're hooked to it for some reason. What I'm saying is there's nobody that just shows up and says, “Ah, I'm good at memory,” and then they win. That never happens. It's always someone who is really dedicated to training.

[0:08:18.5] MB: Totally makes sense. I think that the training, the hard work, etc., really if you look at champion performance across almost any domain, that's ever present. I'm curious about within the specific domain of memory and even expanding beyond just looking at championship level performance, but really more broadly, what are the specific techniques, strategies, methodologies, etc., that you can use to achieve some of these things, even as a non-champion performer?

[0:08:47.7] ND: Yeah. What's interesting too is you'll see that across the board, everybody is more or less using the same foundational techniques. Some of the strategies vary here and there, especially when somebody new comes along that pushes the limit, breaks some records, they may be approaching it slightly different. By and large, it's the same process. I like to boil it down into three steps. One is you're always trying to take what you're memorizing and encoding it into some mental image. That's really where think a lot of the strategy goes, because sometimes it's not very obvious how you should do that. If you have a number in front of you, a really the number, how do you turn that into a picture, right? There are certain strategies to do that. In essence, if you can find a way to represent that complicated piece of information that you want to memorize as a mental picture that has associations to things that are meaningful to you, you have a better chance of memorizing it, than by doing it road. That's the first step.

Second step is always to take those pictures, what you end up encoding, and finding a way to structure it, or organize it in your mind in a way that makes it easily retrievable in the future. Sounds pretty fair. That makes sense. If you're trying to remember something, it better be in a place where you can actively retrieve it, right?

It turns out there's some different techniques, but the main one competitors will use is something called the memory palace. It basically allows you to store your information in a certain order and then it's really easy to pick that information back up in the same order that you left it. You could say it forwards, backwards, you can jump around. It's all there laid out for you by use of this technique.

Then finally, the last step and this is more to solidify memories and really push them into your long-term and that step is review. What's nice about the memory palace is that you can think of your mental structure for this information and that could be your review. You never have to maybe look at the information on paper, or online, or whatever again if you do it right. You can essentially look at something once and then review it just entirely in your head using that process. That's it.

[0:10:56.7] MB: I've been fascinated with a lot of these techniques for a long time. I want to dig into a number of the strategies that you use. Let's start with encoding. What are some of the really effective strategies that you've seen for encoding and what are some of the ways that people can get it wrong, or sometimes struggle with trying to encode things?

[0:11:17.2] ND: Yeah. I think the most impressive has been seeing how people encode playing cards. That's one where I think there's always a lot of innovation. A lot of people nowadays are using a system that was pioneered by another competitor just a few years ago. It seems to be really powerful. It's quite complicated and it's quite different to learn, but the results pay off it seems.

One such example of how we go about these strategies is for numbers. Numbers are really hard to memorize, so you want to have some way to reliably always have an image whenever you see a certain number, let's say. People will often use some phonetic code to translate the numbers into letters. Then those letters can then be made into words. Words are a lot easier to come up with pictures for, because they typically will have some already pre-decided image, right? Because you speak the language, so most words will mean something to you when you say it, or read it, or hear it.

I don't know how far you want to go into this, but there's a few different number systems that will translate those digits. Then it's just a matter of putting those words in your memory palace. Then if your mnemonic language for numbers very well, you can easily go back and forth.

[0:12:38.1] MB: I want to hear a couple examples of specific instances and see how exactly you've encoded, for example certain numbers. Before we even dig into that, I want to take a step slightly back and look at the brain science, or the reasoning behind why encoding is so powerful. Tell me a little bit about this idea of creating a mental image, or a mental picture as opposed to trying to rote memorize static information and why that works so well from a brain perspective.

[0:13:06.6] ND: Yeah. Let me preface this by saying I'm not a psychologist, or a doctor, or anything. A lot of what I say is based on things I've heard, or talked about, or read, or studied and also personal experience and how I've seen things in my training and experience by in competition.

From what I know, the brain is very good at remembering images of things. I've read arguments that have talked about this is a very early instinct of our ancestors that we needed in order to survive just by sight, right? Remembering things that were safe by a visual cue, versus dangerous. Eat this plant for this pattern and it's safe to eat, versus this one that has another pattern, that's poisonous. I’m over-simplifying, but you get the idea.

There was a study I know done number of years ago, where they showed people in the trials, 10,000 or so photos really quick in rapid succession. Then they were tested on – they were given pairs of photos. One was shown from that previous set and another was brand new, not seen before and they have to always choose which one they had seen before. They weren't really memorizing. 10,000 images really quickly is even hard for me to probably try and memorize. The results were really impressive. I believe most people would get 99% correct.

They went on to say that it's because our minds are just naturally wired to remember pictures like that, versus complicated data. I get that. In terms of what I understand, it's something static that isn't too meaningful. Let's say, like a number that's basically just a symbol. It doesn't mean anything besides the shape that you're looking at. Unless, that number pops out off the page, because it's associated to something. Maybe you are a big sports fan, and so when you see the number 16, you think of Joe Montana or something like that, because you're a huge 49ers fan, right?

Then we try to emulate that by giving all these different numbers letters, which translate into words. Instantly, I look at a number and I can feel so many different things, because now it's a picture with color and a picture has an emotion to it for me. Anger, or so sexually-driven thing. Those things seem to charge our memories.

[0:15:28.1] MB: It's such a great point. This idea that to me is one of the biggest insights from memory competition is this idea that we have to memorize things the way that our brain likes to remember, as opposed to the way that in our society we often teach and often think that we should remember.

[0:15:46.6] ND: Yeah, exactly. That's what I often say is when you're memorizing, you're trying to turn the things it doesn't like to remember into things it does. That's always how I try to frame it when I'm memorizing something is okay, this isn't sticking. Why? Okay, it's because it's not very interesting. My brain is not liking this. How can I twist it into something that my brain will like? Filled with colors, associations to things that I like and make me tick.

[0:16:13.1] MB: You touched on that a second ago, but tell me a little bit more about the kinds of mental images that encode really well into our brains. You talked about things that are excitable, or maybe sexual, or may be really crazy. Tell me a little bit more about that and maybe even share a couple examples of specific, whether it's maybe some numbers, maybe some other information that you've encoded in a way that you created these really vivid images to remember with.

[0:16:41.9] ND: Yeah. If you think of 9/11, or you're old enough when Princess Diana was killed and I’m trying to think of a more recent shocking event. Most of us remember very detailed account of that day, or around the time that the news hit. That's always a fascinating thing to think about, because if I ask you what did you do the day before that on 9/10, September 10, 2001? Chances are you probably don't know, or even September 12. That’s because those days were so shocking out of the ordinary in a very, very painful emotional way, right? Some more than others.

The flipside, there are certain events in your life that were the happiest, or cheerful moments of your life. Or you just had this – you died of laughter and it's just of happiness. When my son was born for example, is one that sticks right in my mind. I can remember tons of information about that day. What that leads me to is when you're trying to memorize, you want to emulate a lot of those scenarios that just pop, whether it's good or bad, something that triggers some emotional charge.

I say listen, when you're trying to memorize, you want to make it bizarre, over-the-top, hilarious, weird, uncomfortable, violent, sad, sexual, all of those are things that we just remember very well. You don't remember the mundane, that's for sure.

[0:18:10.1] MB: Share one or two examples if you're comfortable or willing to, just examples of either numbers that you use to encode, or other items that you use to encode and help you memorize, for example large digits.

[0:18:23.3] ND: Yeah. Numbers is a good example. I have a system where every three digits translates to a person. Then I have another system that translates every two digits to either an action, or an object. I can combine seven digits together to make this little story of a person doing an action with a thing. Just by the randomness of how the numbers are presented to us, I get some really random images, combinations.

For example in my number system for the three digits, the people, I have all my friends, all my family, ex-girlfriends unfortunately, favorite characters from movies I like, or cartoons that used to watch as a kid, athletes, actors all those kinds of things, even some porn stars, but not too many. I try to incorporate a lot of variety there and things that make me feel in different ways.

I can get some weird combinations, where it's my best friend doing something to something – some object really inappropriate. That's great, because I can't forget that. Sometimes I just get weird stuff. My dog is playing guitar with a mushroom pick, or something like that. It depends. There's so many examples I could give you. It's almost easier if you give me a seven digit number and I'll tell you.

[0:19:49.6] MB: Yeah. Can I throw out a random number and we’ll see what we end up with? If it’s inappropriate, we can figure out what to do.

[0:19:55.3] ND: Yeah, I’ll dance around it.

[0:19:56.5] MB: Nice. All right. Let's go 89027568. Wait, did I give you too many, or is that –

[0:20:04.6] ND: Yeah, just the 56, so I want to start and do this.

[0:20:06.3] MB: Okay. Okay. Yeah, yeah, yeah. Got it.

[0:20:08.9] ND: 890, I break down. I have categories for it. 890 is actually a musician from a punk band that I like. It's from a band called No Effects. I don't know if you've heard of them.

[0:20:19.0] MB: Yup.

[0:20:19.9] ND: One of the guitar player’s name is El Jefe. That's his nickname, so that's him. He's 890 El Jefe. You can just imagine some shorter plump punk rocker guy. 27 is an action. It's the action of doing the Bee Gees, Saturday Night Fever dance pointing down and then up. Then 56 as the last thing is an object. It's this pair of scissors. I picture this punk rocker guy doing the Bee Gees dance while holding a pair of scissors in that pointing hand. That one's not too offensive or anything, but it's definitely a weird image for me. Give me another one.

[0:20:56.3] MB: All right. 2330737.

[0:21:02.4] ND: All right. 233 is R2D2. All the 33s for me, 133, 233, 333, etc., are all characters from Star Wars.

[0:21:12.1] MB: Nice.

[0:21:12.6] ND: 233 is R2D2. He is drinking out of a martini glass, a big comet from Armageddon thing. 07 is the act of sipping a martini and then 37 is a comet.

[0:21:28.5] MB: Nice. I'm guessing the martini is 007?

[0:21:31.1] ND: Yeah, you got it. Yeah. Some of these are pretty intuitive. 07 is James Bond, but if it's used as an action, it's him drinking his martini.

[0:21:40.3] MB: That's really funny. Those are great images. I might not be able to reverse and code them, but I think the image of R2D2 drinking a comet out of martini glass will definitely stick around.

[0:21:49.3] ND: Exactly. Yeah.

[0:21:51.1] MB: That’s great. That's so fascinating. I just want to figure out and demonstrate how this actually works in practice, you know what I mean? And how these crazy images really stick out in your mind and then if you've done the work on the back-end of encoding 233 is R2D2 and then 07, 37?

[0:22:11.0] ND: 07, 37. Yeah.

[0:22:12.4] MB: Then that makes it really easy to spit that back out. That image is one piece of information, instead of seven discrete numbers.

[0:22:19.4] ND: Yeah. Now think about how when we memorize, it's a full page of numbers, right? I'm looking at every 7 and thinking of one of these unique pictures, right? Then the question is how do I keep that all straight in order? That's where the memory palace comes in. The way these work is you think of some familiar place. In the ancient days, I guess they all have palaces, but you can think of just your house as one. Usually, you start at a place that makes sense. Either you start in your bed, that's where you wake up, or maybe you start at your front door, because that's where you enter your house. It doesn't really matter. You just got to decide and stick with that.

What I would do at the first location of my memory palace, so I'm making a pathway through this place. Wherever I start is where my first image would go. 2330737 was my first seven digits, I would literally put R2D2 drinking that comet next to my front door. I imagine, I'm picturing that in my mind. Then I move into the doorway of my house and then I place the next seven digits as an image in that entryway. Then I continue this process navigating around my space. When I'm done, I'm done. Then when I want to recall it all, I just retrace my steps. I can start at the beginning or go reverse. It doesn’t matter.

The pathway shouldn’t be something difficult to memorize. It should be something you’re very familiar with, and that's why using a house that you live in, or lived in is the best, because it's basically pre-memorized. Yeah.

[0:23:51.7] MB: That totally makes sense.

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[0:27:16.8] MB: I'm curious and maybe we're getting a little bit too nerdy here, but I'm interested to see how you think about this; how do you think about changing memory palaces, adding new memory palaces, cleaning memory palaces and what is your perspective on how big or small a memory palace should be? I guess I'm trying to figure out, what makes a good memory palace and how do we maintain them, or how do you keep putting more and more information in them?

[0:27:38.2] ND: Sure. For me, I train a lot. There's a lot of different disciplines in these competitions that require maybe different sized memory palaces. For numbers, I have really big ones that exceed 60 locations. I have many of them to practice with. For cards, it's much shorter, because the way I'd condensed the deck. I really only need about 17 locations, so they're much smaller. Then I have some that I just have for the day-to-day stuff, just in case I need to dump something in a memory palace on the go.

For the everyday person who’s not training, I think a good place to start is to maybe choose three or five different locations. Maybe your house, your place of work, the park. It depends on what's important in your life or your schedule. Then for each of those places, think of a path through it and choose 20 spots along the way. Each of those spots, you can think of this like a storage space, where you can place information. The more of them you have, essentially the more you can memorize, the more gigs you have on that hard drive up there.

I say 20, because that's a good place to start, but you could easily expand that 50, 60, a 100 even. There's no real limit. Then in terms of size, physical size, some people find it easier to start with memory palaces and locations being different rooms. You start at the front door, there's the entryway, then maybe there's the living room, then the kitchen. Those are fine as your locations.

You can easily even make it more specified. You could narrow in on the front door and get a lot of locations on that door and use those too. Depends how deep you want to go. It really depends how you want to use the space that you're trying to encode as a memory palace. You can either keep it very broad and large-scale, or you can even imagine yourself shrunk down and now you have this huge world to choose so many spots and you just make your path, your route through that memory palace even bigger.

[0:29:43.3] MB: That's fascinating. I love the idea of shrinking yourself down and condensing even a single room, or even a desk or something like that, granted it'd have to have enough uniqueness in different areas into to a memory palace in and of itself.

[0:29:56.0] ND: Because a lot of people will say, “Well, you know, I don't have too many places, or my apartment’s small. I don't have a big palace or a house.” I say, it doesn't matter, right? Always as a example, but there's this German memory guy who always says that he once taught a guy how to memorize all the presidents in order on a bar of soap. The bar of soap was the memory palace.

That probably wasn't super easy, but you can imagine a bar of soap upon first glance looks pretty boring and nothing special. If you really took the time to look at it, there's probably tons of kinks and divots and pubes, I don't know, that could easily be locations around the path of this tiny little object, if you imagine yourself small enough.

[0:30:38.5] MB: Yeah, that's really interesting. I'm curious, do you ever reuse your memory palaces, or do you always bring new ones to every competition and every time you want to use one?

[0:30:47.3] ND: Yeah, we reuse. You have to. Otherwise, you're always going to be trying to come up with new ones. I train so much that if I did that, I'd be out of them real quick. I do add new ones. I do that when I feel I just had an amazing experience, or I just moved to a new house and I want to use that location in my memory palace, because I feel the more excited I am about the place, because it's meaningful, or it reminds me of something important to me, the better I use it.

For example, I climb a lot and on my expeditions, I visit a lot of crazy, remote places and we build base camps and stuff like that and there's features on the mountain. When I come back, I really want to cherish those memories and converting them into memory palaces, new ones, is a great way to memorize stuff for competition, but also to review those memories in those places that I visited.

For training purposes, typically will reuse my memory palaces that I have. I'll cycle through them, because I need to do that since I trained so much. I will say that if there's information that you just want to learn not for competition, but let's say you want to know something and keep that information forever, like the presidents let's say, in order. I might create a memory palace specifically for that case and then never touch it. Just leave it for that information to live there and keep it fresh for that, because if you start putting things on top of it, maybe it'll confuse the information. For stuff you want to actually know for a long time, you don't want to mess it up.

[0:32:19.3] MB: That totally makes sense. For training, competition, that stuff, it's easy to reuse them. If you're really trying to park information over the long-term, it makes more sense to have specific memory palaces for specific things that you want to remember.

[0:32:32.8] ND: Exactly. Yeah, that's right.

[0:32:34.6] MB: How do you think about the bridge between, let's say a memory palace, or something that you've encoded in the shorter term and actually integrating that into your long-term memory?

[0:32:45.9] ND: I get that question a lot. I always say that memory techniques, I feel are to get information into your short-term memory very quickly. Then it's a matter of what you do with it after that to get it into your long-term, if you want that. What I was saying before, the review part, that's really the glue that keeps it there for a long time. But maybe you don't want to review that much, because you have to recall the information tomorrow and then past that, you don't really care to keep it. That's a situation that could happen.

Then there's also information that you want to know a year from now, 10 years from now, forever. Once you had it encoded in a memory palace, it's very easy to access. By frequency of thought and review of that information, that's how you really build it into your long-term. It's as simple as think about it more often, review it in your memory palace at the beginning and for a while after that, to put it into your long-term. If you don't want, to then just stop thinking about it.

[0:33:45.7] MB: That totally makes sense. I'm curious, I want to ask a couple rapid-fire questions around some memory strategies. In many ways, you've shared a lot of the underlying techniques and strategies that underpin this, but I want to just hit a few specific things. One of the things that I'm sure you get asked about all the time and is a very applicable and an easy entry point into this is people's names. I'm definitely somebody who hear somebody's name, forget it 10 seconds later before I learned a lot of these techniques. I'm curious how do you think about easily remembering people's names and what are some strategies that can be used to make that more effective and be better at catching someone's name and really remembering it?

[0:34:26.8] ND: I always tell people to start with the easiest thing in the world and that is to pay attention. I mean, it's so obvious, but in this day and age it’s really something that we're not very good at, because we're always staring at our phones, or thinking about the millions of things that we should be doing outside of where we actually are. If you can be present when you meet someone and shake their hand and ask for their name and act like you actually really want to know what their name is, that alone will be a game-changer. It's easy to try. I mean, if you don't believe me, try it and you'll see what I'm talking about.

In terms of the technique on top of that, it's a similar process. I hear a name, I turn it into a picture. Not always the easiest thing, but with practice that can get faster. I usually go with something that it reminds me of, or sounds like, or makes me think of. Then I attach it to something, just like I attach some things to my memory palace. Only for names, I actually use the person's face as the location. Why their face? Well, because every time I see them, they bring their face with them, right? If I can attach a picture to their face, they essentially bring along the image for their name attached to that.

I usually try to choose some feature that pops out at me, whether it's complimentary or non-complimentary to the person. It's just whatever I notice is the feature I use and then I attach an image for the name on that thing; very similar to the memory palace idea.

[0:35:58.2] MB: In essence, you almost create a memory palace on their face.

[0:36:02.9] ND: On them. Yeah.

[0:36:03.7] MB: Yeah. That's fascinating. This comes back to the same thing we touched on earlier, but it's important to make sure that that image is super vivid, is maybe offensive, or bizarre, or sexual in some way to really make it stick, right?.

[0:36:21.5] ND: That's right. Yeah. Now that's key. Just thinking of for example, Matt right? I think of just a drawer mat. That’s my image.

 

[0:36:30.1] MB: Oh, thanks.

[0:36:31.7] ND: That’s just because the word –

[0:36:32.2] MB: I’m kidding. I’m kidding.

[0:36:33.9] ND: If I’m trying to picture that, thinking of that flat object on the floor is so boring, right? How is that any better than just trying to remember your name for what it is? I'll go and make some connection to something I know about, or see about your face to that mat and to give it a reason. Why would those two things come together? Really envision this scenario with all my senses and try to pull out some emotional feeling from it.

[0:37:01.2] MB: That totally makes sense. All right, next thing. If we're on the go and we have to memorize something really quickly, whether it's a number, or a list of a few things, what's the best way to quickly memorize that?

[0:37:13.3] ND: A list of quick things, I can start there. I always encourage the memory palace, but I understand that you got to think of a memory palace in the first place. On the go, you can do something called the linking method, where if you have a list of things, or a list of words, let's say a grocery list, you come up with a picture for the first item and then you link it to the next item. Linking really means just think of a picture where it interacts with the next thing. Then that next thing have it interact with the next thing.

Basically, what I'm saying is create a story, right? Connect them all in some sequential narrative. That doesn't require memory palace. It’s very quick and easy. The only downside is if you miss one or you have a gap or something, it's really hard to get the next item, because they're all connected, right? The memory palace allows you to skip around, but it is the quickest, easiest way I think to memorize something powerfully.

[0:38:07.3] MB: It comes back to that same idea, right? Having some emotional connection to the information, making it vibrant, making it alive so that it sticks out and plays into the way the brain naturally remembers things, as opposed to just trying to cram boring, dry information in there.

[0:38:25.8] ND: Yeah, you got it. That's exactly it. Yeah.

[0:38:28.2] MB: All right. What about remembering where we left our keys?

[0:38:31.0] ND: Yeah, that's a good one. Good God, everybody forgets that. I do still sometimes, because I'm not paying attention, but what I find is when I'm training a lot, I find that I'm more in the headspace of how do I remember this? Just by being that way, I'm very aware or present when I do a lot of my actions, one like putting down my keys. When I put it down, I will be very aware of what I'm doing. That sounds like a cop-out, but more of a technique if you want this and I do this sometimes too when I'm on a streak of forgetting things, is when I put something down, like my keys, or a wallet, or if I do something and I wouldn’t remember I did it or where I did it, I'll make some weird personal gesture to myself, a physical gesture. I'll move something, or click my heels, or pinch myself or something like that. Something not too embarrassing that maybe people might notice. Or if it's in my house, it doesn't matter.

The idea is that if I do something strange or out of the ordinary in that moment when I set down the keys, later on when I'm like, “Where did I put my keys?” Oh, I'll think of that weird thing I did and then that'll help me remember where I put my keys.

[0:39:41.8] MB: That totally makes sense. I'm curious. That makes me think of something else that I'd be interested to see if you've thought about this, or applied it. I may botch the description of this, but one of the most interesting things that I've learned about memory is this idea that novelty, or uniqueness creates an extended sense of time, if that makes sense. If you have a memory of a vacation and it's seven days doing the exact same thing every day, that's basically one memory. If you have a 24-hour trip where you do something completely crazy and different every hour of the day, that might actually seem a longer memory than just the memory of that seven-day beach vacation.

[0:40:21.3] ND: Yeah. It's funny, because maybe when you're doing all that stuff, time flies by, right? When you're experiencing it, it probably doesn't feel very long, but that almost doesn't matter because a lot of the joy that we get from things is often thinking back on it. If it feels full, because he think back and you think of, “Oh, this day, we jet skied. Oh, then we explore this island and then we also had dinner at this place.”

Suddenly, that time feels really stretched out. I've had years where it's been slower in terms of travel and I haven't done much. Then there's other years where I was just all over the place doing almost new things every day. Those years, when the years passed by you're like, “Where did that year go?” In the years where you pack a lot in there and you think back on it, if there's a lot to think back on, it really feels like a long time. It's a time hack, if you will.

[0:41:15.4] MB: I've even heard of strategies like if you have a dinner party instead of having everyone stay in the same room the whole time, have people change rooms, go into four or five different rooms, play different music, do different things in those rooms. Suddenly, that whole night seems much longer in hindsight than it would be if you just did the same thing.

[0:41:33.1] ND: Yeah. Wow. That’s a great idea. I’ve never thought of that. That's awesome. I love that. Do you  know where you heard that?

[0:41:38.9] MB: I think it was on a podcast years ago, but I don't remember exactly where.

[0:41:42.4] ND: I love that. I'm going to use that somewhere in the future.

[0:41:45.7] MB: Nice. Yeah. I mean, it's definitely a real interesting concept and I was curious as someone who spends so much time thinking about time and memory if that had ever come across your plate.

[0:41:55.2] ND: I've probably done similar things. I've done presentations, or workshops. We've done stuff where it wasn't just me talking to them sitting in their seat. We moved them around. Had them interact with each other or me in different ways. The goal is yeah, because you're going to spice it up and make it memorable.

[0:42:11.8] MB: Absolutely. Well, Nelson for listeners who want to concretely put in practice, or implement something that we've talked about today, what would be one action step, or a piece of homework that you would give them to start embarking on this journey?

[0:42:27.3] ND: I'm a big fan of just starting with making the effort. As I said before, it's so easy to not try. Memory doesn't always get the best reputation. It feels something that's boring, hard. If there's apps that can do it for me, why bother? The argument can be made, one, for the health of your brain and memorizing is good for the longevity of your brain health. Then secondly, there's a lot that your memory can do that ultimately, devices can't yet, or will ever be able to do.

I also love the fact that it makes you feel you have a true mastery over that thing in your mind, that thing that a lot of people have anxiety over, or want to trust, but it can't always be trusted, because sometimes it forgets them. Imagine you knew that something you put in there will be there. What a feeling that you have to worry about that falling away. Imagine that feeling in an interview when you've just met five people's names and had to remember what you were going to say. All that nerve can go out the window and you can focus on what you're actually there for and that's to impress someone and then get the job.

It starts by making the effort right and to value what your memory is and what it can be. Then from there, if you want to add these memory techniques and learn more and work on them, it takes a little work every day to get better at them. I think there's just so many positives to that.

[0:43:53.8] MB: Great advice. It's simple, but it makes so much sense to start trusting in your memory, start using your memory. The more you use it, the more you can start to really rely on it.

[0:44:03.4] ND: Yup, exactly.

[0:44:05.0] MB: Where can listeners find you, your work, all of your books, etc., online?

[0:44:12.0] ND: You can start with my website. so NelsonDellis.com. You can send me a message and I actually offer one-on-one coaching. I do speaking gigs as well for businesses, if anybody out there is interested in that, or workshops. You can ask about that on my website. In terms of resources for people wanting to learn more about the techniques themselves, I have a book out. It's called Remember It. it's on Amazon, Barnes & Nobles, all that. I have a kids version coming out this summer, if you have kids in middle school. Then my YouTube channel has a lot of videos. It's always free of course. I think there's a lot of stuff I have on there, a lot of content that can help people get started.

[0:44:50.6] MB: Well Nelson, thank you so much for coming on the show, for sharing some great stories, some great strategies and a really interesting conversation about how we can more effectively use our memories.

[0:45:01.4] ND: Yeah, likewise. You had some awesome questions. It was enjoyable.

[0:45:05.0] MB: Thank you so much for listening to the Science of Success. We created this show to help you our listeners, master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an e-mail. My e-mail is matt@successpodcast.com. That’s M-A-T-T@successpodcast.com. I’d love to hear from you and I read and respond to every single listener e-mail.

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Thanks again, and we'll see you on the next episode of the Science of Success.

March 05, 2020 /Lace Gilger
Creativity & Memory, Mind Expansion
Chase Jarvis-01.png

School Kills Creativity. Here’s How To Revive It with Chase Jarvis

September 19, 2019 by Lace Gilger in Creativity & Memory

In this interview, we discuss why “creativity is the new literacy” and how you can unlock your own creative genius to create the life you want to live. Most people are completely wrong about what they think creativity is and how to be more creative. We dispel the myths about creative work and show you how to build your creative muscle so that you can create breakthroughs, find your calling, and live your dream life with our guest Chase Jarvis.

Chase Jarvis is a photographer, director, and social artist. He is the CEO of CreativeLive and works with major brands like Nike, Pepsi, and more. His personal and fine artwork has caught the attention of everyone from mainstream audiences to art critics across the globe. He is the author of the popular books Seattle 100, The Best Camera Is The One That's With You, and the soon to be released Creative Calling.

  • Why “Creativity is the new literacy” and what that means for your career and life

  • The transition between the Renaissance and the Dark Ages

  • Creativity is everything. Creativity is not just art. It’s not just painting. Creativity is the driving factor behind being successful today.

  • What is creativity? Putting two things together to form something new and useful.

  • Fundamental lessons of creativity:

    • (1) There is creativity in every person

    • (2) Creativity is learnable. It’s like a muscle. The more you practice it, the better you get.

    • (3) By creating in small ways every day, you create a compounded skill set that can apply to anything in your life.

  • You have agency over creating your own life.

  • Humans are naturally creative machines.

  • Creativity is the #1 most sought after characteristic of world-class CEOs

  • Creativity is a superpower and it’s something that we all possess.

  • Creativity is such an important skill set - in today’s world there’s so much noise, so much new information - stepping back and applying creativity is more important than ever

  • The more that you study people who have become successful, the more you realize that you can’t follow the traditional narrative of business school

  • The school system has failed us - it’s a modern-day factory that hurts creativity.

  • 4 Step Process To Live Your Dream Life

    • Imagine what’s possible

    • Designing a system that can deliver that imagined result

    • Executing against that goal

    • Awareness: spreading the results and helping others understand what you did

  • Find your calling, find your path, and make your life effortless

  • Once you become creative, you start seeing creative opportunities everywhere - you can’t unsee them.

  • Never tell yourself “I’m not creative” - everyone has the ability to be creative

  • “Creativity is an infinite resource, the more you use the more you get” - Maya Angelou

  • "Shitty first drafts” are the path towards creativity

  • There’s so much untapped reactivity in the world, so much untapped potential - you have to realize your own untapped potential and unleash it.

  • To uncover your calling, start pulling threads - it’s not a direct journey, it’s an indirect adventure

  • Become creative is about a mindset shift - and it’s a shift you’re capable of making right now

  • Don’t be the next "so and so” be the first YOU!

  • Entrepreneurship is alchemy, part science part art

  • Science, productivity, achievement etc - they all boil down to developing the skillset of creativity

  • Your brain evolved to keep you alive, NOT to keep you happy! Your mind short circuits into fear in situations where it shouldn’t

  • Homework: Find something that you can make a habit for 10 days that would meet your own definition of creativity, and do it!

  • Homework: Think of more things in your life as CREATIVE ACTS

  • "Make art, and while everyone else is judging your art, make more." -Andy Warhol

  • Success is not a map. It’s a compass. You have to walk that direction, navigate the obstacles, and figure it out along the way. Just start.

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This week's episode of The Science of Success is presented by Dr. Aziz Gazipura's Confidence University!

You can learn to confidently connect with others, be bold, feel proud of who you are, and create the life you truly deserve!

What Would Your Life Look Like If You Have Double The Confidence?

Don't Wait and Wonder! Find Out Today!

Want To Dig In More?! - Here’s The Show Notes, Links, & Research

General

  • Chase’s website

  • Chase’s Wiki Page

  • Creative Live website

  • Chase’s LinkedIn, Twitter, and Facebook

Media

  • The Tim Ferriss Show - “Fear-Setting: The Most Valuable Exercise I Do Every Month” by Tim Ferriss

  • FStoppers - “Chase Jarvis Shares His Inspirational Photography Journey” by Tim Behuniak

  • Get in Media - “Sharper Image: Photographer Chase Jarvis” By Christina Couch

  • The Evergrey - “5 tips from Seattleite Chase Jarvis on winning Seattle’s creative scene” by Sara Gentzler

  • Forbes - “Skin In The Game: Chase Jarvis, CEO Of CreativeLive” by Jordan Bishop

    • “Chase Jarvis: How He Became The Photographer Everyone Wants To Work With” by Dan Schawbel

  • Berman Graphics - “Chase Jarvis Interview” by Chris Maher and Larry Berman

  • Geekwire - “Photographer Chase Jarvis partners with Apple to create Photo Lab to teach the craft in 500 stores” By Kurt Schlosser

  • Austin Kleon - “Going to church with Chase Jarvis” (would he be a good guest for the show?)

  • [Podcast] Unmistakable Creative - Reconciling Your Creativity and Your Identity with Chase Jarvis

  • [Podcast] Design Matters - Design Matters with Debbie Millman: Chase Jarvis

  • [Podcast] Ryan Robinson - #45: CreativeLive CEO Chase Jarvis on Becoming a Photographer, Side Projects, and Building a Multi-Million Dollar Startup

  • [Podcast] The School of Greatness - CHASE JARVIS ON CREATIVITY AND THE ART OF ENTREPRENEURSHIP

Videos

  • Chase’s YouTube Channel

  • MACKLEMORE & RYAN LEWIS "Can't Hold Us" | Chase Jarvis LIVE | ChaseJarvis

  • Daring Greatly to Unlock Your Creativity with Brené Brown | Chase Jarvis LIVE | ChaseJarvis

  • Bravery & Authenticity in a Digital World /w Brené Brown | Chase Jarvis LIVE | ChaseJarvis

  • CreativeLive YouTube Channel

    • CreativeLive Asks Photoshop Experts to Open Photoshop 1.0

  • Accidental Creative - “Create Work That Lasts (Interview for Chase Jarvis LIVE)” by Todd Henry

  • Tom Bilyeu - Chase Jarvis on the Dangers of Playing it Safe

  • Sara Dietschy - STAND OUT IN YOUR CREATIVE FIELD - Chase Jarvis | That Creative Life Ep.013

  • DigitalRev TV - Chase Jarvis, Lego Camera - DigitalRev TV

Books

  • Bird by Bird: Some Instructions on Writing and Life by Anne Lamott

  • [Book Site] Creative Calling

  • Creative Calling: Establish a Daily Practice, Infuse Your World with Meaning, and Succeed in Work + Life  by Chase Jarvis

  • The Best Camera Is The One That's With You: iPhone Photography by Chase Jarvis (Voices That Matter)  by Chase Jarvis

  • Seattle 100: Portrait of a City (Voices That Matter) by Chase Jarvis

Misc

  • [Study] IBM 2010 Global CEO Study: Creativity Selected as Most Crucial Factor for Future Success

Episode Transcript

[00:00:04.4] ANNOUNCER: Welcome to The Science of Success. Introducing your host, Matt Bodnar.

[0:00:11.8] MB: Welcome to the Science of Success; the number one evidence-based growth podcast on the internet with more than four million downloads and listeners in over a hundred countries.

In this interview, we discuss why creativity is the new literacy and how you can unlock your own creative genius to create the life you want to live. Most people are completely wrong about what they think creativity is and how to be more creative. We dispel these myths about creative work and show you how to build your own creative muscle, so that you can have innovative breakthroughs, find your calling and live your dream life with our guest, Chase Jarvis.

Are you a fan of the show and have you been enjoying the content that we put together for you? If you have, I would love it if you signed up for our e-mail list. We have some amazing content on there, along with a really great free course that we put a ton of time into called How To Create Time for What Matters Most In Your Life.

If that sounds exciting and interesting and you want a bunch of other free goodies and giveaways along with that, just go to successpodcast.com. You can sign up right on the homepage. That’s successpodcast.com. Or if you’re on your phone right now, all you have to do is text the word “smarter”, that’s S-M-A-R-T-E-R to the number 44-222.

In our previous episode, we discussed how our traditional education system has given us the wrong perspectives on how learning actually works. It's so easy to fall into the trap of looking for and waiting for the perfect step-by-step formula, but it's actually the ability to flexibly experiment that empowers you to be successful in learning and really anything in life. We share exactly how you can apply these lessons and much more with our previous guest, Scott Young. If you want to hack your learning and become an ultra-learner, listen to our previous episode.

Now, for our interview with Chase.

[0:02:13.0] MB: Today, we have another awesome guest on the show, Chase Jarvis. Chase is a photographer, director and social artist. He's the CEO of CreativeLive and works with major brands like Nike, Pepsi and many more. His personal and fine art work has caught the attention of everyone from mainstream audiences to art critics across the globe. He's the author of the popular books Seattle 100, The Best camera Is The One That's With You, and the upcoming Creative Calling. Chase, welcome to the Science of Success.

[0:02:42.4] CJ: Hey, thanks a lot for having me on the show. Excited to be here.

[0:02:45.1] MB: Well, we're super excited to have you on the show today. I love the theme and the ideas around Creative Calling, and I can't wait to dig into this. One of the ideas that you open up this conversation with that I think is such an interesting concept is this notion as you put it, that creativity is the new literacy. Tell me a little bit about that.

[0:03:04.6] CJ: I think in order to understand that, let's look back at literacy, right? Literacy, there was a time when literacy, or the training of the ability to read and write was just reserved for clergy, for the wealthy and royalty, for example. What they found after years of that was like, “Wait a minute. This population is smarter. They're able to communicate. Their infant mortality is lower and longevity is longer.” Basically, they got a bunch of good data to talk science terms that said how powerful literacy was.

It created things ultimately like science, because prior to then, you had no way of writing down your experiments and checking them, validating them. In short, it was a huge catapult for human culture. The funny thing about it was that because it had been limited, there was like, “Okay, well what's going to – how do we change this?” Typesetting was very laborious. A book would take years to make. There normally would be one copy of them, because it was all handwritten.

Then when typesetting and the Gutenberg Press came out, what happened? This was the catapult for literacy. It made literacy infinitely more widespread. The benefits that I'd mentioned for that small population then were extended to so many people. In a sense, prior to the Gutenberg press was literally known as the Dark Ages. After, it was literally known as the Renaissance. Now you can only connect these dots looking backwards. People weren't in the Renaissance calling it the Renaissance. Now that we have this perspective that we have on history and science we can say, “Oh, my gosh. Look at the human flourishing that happened as literacy expanded across the globe.”

When I say creativity is the new literacy, I think we're at a time right now, a cultural paradigm shift where creativity has historically been just associated with art, right? Creativity equals painting. What we know to be true is creativity is everything. Look around everything you see, has creativity in its manufacture and as its basis for being in the world; the chair you're sitting in, the shoes on your feet, the car, the plane you're flying in. Wherever you are in the world right, now, you're surrounded by human creativity.

In fact, if you look at the definition of creativity, the one that I use in the book and one that's reasonably assumed in most circles is that just, it's putting two things together that used to not go together to form something new and useful.

If you start to think of creativity in that broader sense, not creativity like art, I call that small scene creativity, but creativity big scene, like the connecting of ideas to make new and useful things. First of all, that definition starts to go okay, cool. Then there's a whole new set of people who can identify as creative. A fundamental principle that I believe in the book, it's actually there are three ones that's pretty simple to follow. It's a very simple logical argument.

Number one is that there's creativity in every person. If you can assume that definition that I just shared with you, you just ask any first grade class, right? Who wants to come to the front of the room and draw me a picture? Every single hand goes up. That's our native state. We are creating machines, right? It's what separates us from all the other species on the planet. It's why we can make tools and create things like computer and space travel and even just simple fundamental things. Step one is we're all creative.

Step two, it just so happens that creativity is not some special skill that only a few people have. It's a muscle. The more you use it, the stronger it gets. The stronger it gets, the more connections and richness you're able to cultivate in your life and bring to bear. Then if you believe one, that everyone's creative and you believe two, that the more you use it, the stronger it gets, then three starts to be self-evident, which is by creating in small ways every day, whether it's a meal, playing the guitar, building a family, putting a presentation together at work, all these are creative acts that in doing those on a regular basis and thinking of them as creative, what you start to do is develop this muscle that helps you understand that you have agency over your own life. That this is, you can create your life.

Yes, writing a song, or making meals and thinking of them as creative literally helps you unlock the creativity that's possible for your life. If you go back to your opening question, creativity is the new literacy, we're at a time where creativity is becoming recognized for the thing that's basically starting to have its day in the sun. This is not about moving to Paris, it's not about wearing a beret, it's not about painting, it is about identifying that this isn't faculty that you have, and that you can use it to cultivate the agency in your life to create the living and the life that you love for yourself.

[0:08:18.5] MB: So many great points. I can't wait to dig into a number of these different ideas, because there's so much value in all the things that you just shared. Even this meta-point, I think is so important to just reiterate, which is this idea that in today's world, there's so much noise, there's so many things going on, there's so many new pieces of information. At the same time, you have so many people who live in these silos, where they only know about, or focus on a few narrow things, this ability to be a creative thinker is in many ways in today's society almost a superpower.

[0:08:52.9] CJ: It is. I think, somebody did a global survey of CEOs and creativity was the number one most sought-after characteristic. Not three, not 10, not 84. Number one. It's because again, we're starting to understand we've been sold this lie basically and there's no evil genius selling us this lie, but just it didn't fit for the last cultural paradigms of production and manufacture and we didn't want creative people. We wanted people who were going to go to work at the factory.

Now that we're in a complete different era, we're starting to understand that this creativity is it literally is a superpower and it is something that we all possess. Part of our getting reorienting, not thinking and the culture narratives around it are – that's one of the reasons that I had to do the book. I had the book in my mind for a long time, but aggregating elements and pieces of it, but it just – I had to put it out in the world, because A, it was driving me crazy. B, it's great timing for people to recognize that they can harness this power. It's not about giving up anything in their life to get all of the benefits of creativity.

[0:10:07.9] MB: You make another great point a second ago about CEOs as well, right? You're obviously a successful entrepreneur. It's funny to me, the most important business skills and this is a belief that I fundamentally have and that's really what drives this entire podcast is that the most important skills to be successful in business are not things that they teach you in business school and in business textbooks. They're things like creativity.

[0:10:31.6] CJ: Yeah. That's part of what I'm trying to call BS on, honestly, is that – look, that these cultural narratives that they feed you in business school, or that are just the idea of a starving artist and all these things that are tired clichés, the more that you talk to people who have become successful, this pronounces itself, the more you realize that the people who have been giving you guidance all along; your parents, your spouse, your career counselor, your peer group, whatever, they're not trying to not make you be creative, they are scared for you because they don't actually understand what is good for you. They don't have a lens, the same lens that you have for yourself, which is your intuition.

It's understandable. It comes from a place of love. It's easy for us to see when we're looking at our child, or someone we care deeply about, doing something that we don't understand, or we think is risky, we try and talk them out of it. When we start to change the cultural narrative and you start to realize that, “Wait a minute, all the people I look up to, all the people that inspire me, or that motivate me, or – what did they do?” You start deconstructing the lives of those people.

I started doing this with my own life when I was like, “Wait. When am I jazzed and energized and it's like, when I'm in tune with what I'm supposed to be doing in the world, when I'm truly living my calling and I’m listening to who I am, the unapologetically me.” Then I felt this flow. I thought things start to happen for me, not to me. Just so happens when I looked at my life and the life of a 150, or 200 of the world's top performers that I've either had on my podcast, or that a part of CreativeLive, there's a really simple pattern, which is that this is actually the dominant trait. What we're living in is a culture that is telling us stories about what was required for the last era, that the school system it's not really trying to be best for everybody, it's an average, right?

It's a factory. You put widgets in one end and you need to move them through, not because it's what's best for kids and not throwing stones at this as an evil thing, it's doing the best that it can. The reality is it's not organized around maximizing what it's like for you, Matt. It's taking an average. The average number of people feel the average of this. If we get people an average job with average lives and average salaries, an average – that's what it's trying to spit out.

Most of the people that I know, they don't want to be an average of everybody else's data. I'm not advocating for that. I'm advocating just the opposite, that you should be a 100% you unapologetically. For you, there is no average, because average requires a data set of more than one. When you start to recognize that there is just one you and that you know in your intuition, you've felt it before you've heard this call, what I call the calling and you've been on your path at a time where life felt effortless and what was that like? It was amazing.

I'm here to say that that's available to you all the time. In fact, the world's most successful people, what they're doing is they're tuning into that calling and they're listening to what's inside of them and they're following a very simple paradigm that I lay out of the book, which is this basically a four-step process; they're imagining as possible, whether you're Richard Branson, or you're building businesses, or nation states, or a science experiment, or anything, you're imagining what's possible, you're designing a system that can deliver you the results you imagine, whether it's a set of daily habits, or an experiment plan, or a workout regimen, or anything, you're executing against that goal and then you're spreading the results and helping other people understand what you were able to do, or recognizing it yourself.

That's basically the framework of the book is four principles idea. IDEA. I just deconstructed my own success and the successful people around me and was like, “Oh, man. Everybody's doing this thing and none of it looks like what we’re counseled to do.”

[0:14:30.6] MB: Yeah, such a great point. We talk a lot of on this show about how our school system in many ways has failed us and really hasn't set people up to be creative thinkers, to think outside the box, to be innovators. You're right, it's not necessarily a malicious thing, it's really just a byproduct of the way we designed our educational system. It's a 100-years-old. We have to take that agency into our own hands and start to cultivate these skill sets and these abilities ourselves.

[0:14:58.4] CJ: Yeah. Basically, like you said, there's no evil genius that's trying to keep you down, although that the best-kept secrets when people find them, they tend to hoard them, which is something I think that the internet is changing and that's why information is now moving faster than ever. That's why you're seeing a lot of change in the world right now. We can't just throw rocks at the school system. We can't just throw rocks at our – I mean, It would be easier to throw rocks, but wait a minute, if you go to school and you get a good job, or if you go to a good college and you get a good job and if you get a good job, you work 40 years, you get the gold watch. That was the dominant paradigm for 60 years, 90 years, during the start of the Industrial Revolution to basically not all that long ago.

If you ask any scientist if that's true, it's very clear that that's not the future. That is certainly, and that's not to say that that's bad, because there are lots of ways to have a rich existence in that similar paradigm. There are jobs that are still built around that, but it's a fiction to think that it's good for everybody and that you, because you're part of everybody, should follow that path.

[0:16:07.4] MB: I want to come back to and unpack a couple of things you said earlier, because I think they're really important. Tell me a little bit more about this idea that everybody innately has the ability to be creative.

[0:16:20.6] CJ: Again, just go to any first grade classroom, who wants to come at the front of the room and draw me a picture? Every single hand goes up. The introverted kids, the extroverted kids, because we are creative machines. It’s in the same way that we are programmed for language. We're programmed for creating. It's literally one of the key differentiators between us and all the other species. When you start to acknowledge that, “Wait a minute. If I can expand the definition of creativity where I can unequivocally see myself in there, versus being a cork in the tide, versus being told what I am, or what I'm not, or that –”

Of course, you can have different strengths. I go back to my second grade classroom, “Miss Kelly, I'd loved –” In second grade, I loved performing for the class. I used to perform magic tricks. I did a comic book that I released every week, a comic strip rather to the kids in my class. I had a little stand-up routine, a stand-up joke routine that I used to do.

Then one day in a student-teacher conference I heard miss Kelly tell my mom that, “Chase is way better at sports than he is at art.” As a second a second grader, what do we do? Well first of all, we’re social animals. Then you layer in the second grade part and it's like, it just becomes obvious that, “Oh, I just want to fit in, so I'm going to do whatever the people around me tell me I'm good at or not good at and we get labeled.”

Remember in the previous universe of education and learning and employment, it was very counterproductive to be “creative,” right? Because that means you're going to challenge to the status quo, you're going to ask like, “Wait a minute. I don't learn like this. I'm a visual learner, or I am a tactile learner.” There's different learning modalities. Just to be creative and to not just sit in your chair, or sit down and shut up and use a number-two pencil.

It just wasn't good for the system and it starts to be pretty easily discovered, or uncovered rather that what's good for the system is not necessarily good for the individuals in the system. It's just easy, because that's the way we do it around here.

Revisiting that same big cultural paradigms at work and around school, if you can start to harness this creativity, acknowledge that there is this creativity inside of you, and you start to put it to use in small ways, again, this is not like it's a surprisingly simple ask that I'm proposing. It’s just start creating small things on a daily basis. You're already doing it. Just call it what it is and call it creativity. Then when you start to see that it – you start to see it once or twice, then you can't unsee it. You start to see it everywhere. When you realize the chair you're sitting in was first a drawing in an artist's brain, before it was ever engineered, before it was ever built, there was a drawing, it was a concept, it was a creative exercise that someone went through.

The same thing is true with literally everything around you. If you can start to look at that, it's a pretty – it's not a leap. You no longer have to say like, “I'm not creative.” I give an example of my mom. She was 65, had been believed her whole life that she wasn't at all that creative. She’s like, “I’m really disciplined and I'm focused and I can get a lot of things done.” More of a producer and a doer and a little bit more left-brained say, and which is also not true. Well, I won't go down that path.

Many people in our culture, they believe that they weren't, because they were labeled something, or got a handshake, or a grade, or a high-five, or something for doing one thing and not doing it early in life, and that helped shape their view of themselves and a narrative and a story that they told themselves. It was useful, because we do have different strengths, we have different learning modalities, so you lean into that.

What gets toxic is when you start believing that you're not creative, especially in this next era where creativity is the new literacy as we just talked about. It can be really, really dangerous to not be able to invent and reinvent. If you go back to my mom and she started – I gave her an iPhone and I developed an iPhone app in 2009 that went on to be the app of the year. Put that app on her phone and she started taking pictures. She didn't have to get a bunch of oil paints, or moved to Paris or anything. She just started taking pictures on her morning walk.

She went in a matter of weeks, not days, but not months, weeks. Saw herself as creative and realized, “Oh, my God.” I’m like, “These are great pictures.” She started sharing them with her friends, getting amazing feedback. I watched it changed how she cooked. I watched it changed where she wanted to travel, how she dressed, he way she moved day-to-day through the world. Not everyone is going to have this pronounced effect. For those of you who believe that you're not creative because you're identifying creativity with your ability to draw. I am a terrible driver, but I'm a world-class creator. It's just we got to find the thing that we're supposed to be doing.

If you can understand that in doing small things that are creative, that you get to then use your creativity to create your life, it's just creativity at a larger scale. Same muscles, different output, different outcome, it starts to get really exciting.

[0:21:53.1] MB: That's such a great point, this notion that just because you don't paint or create music or whatever, doesn't mean you're not creative. There's so many avenues, whether it's business, or –

[0:22:04.8] CJ: Coding. Coding. I’ll list it.

[0:22:07.4] MB: Yeah, that's great. I mean, that's a perfect example. All these things that seem very analytical are really incredible opportunities to be creative.

[0:22:15.6] CJ: One person who's writing code, are they putting new ideas together to form something new and useful? Again, this definition that I'm putting your own creativity is not claiming something radical. It's really just an undoing a simple undoing of a cultural narrative that became like, “Oh, starving artist,” all these toxic beliefs. I'm just undoing those things, even just for a moment to be able to shine the light on what it really is. Then when you start to look at everything around you, everything, no exceptions, was designed and created by someone probably not smarter than you, it starts to get interesting.

[0:22:54.0] MB: I want to talk a little bit more about some of the – I love the analogy you used earlier that creativity is like a muscle. The more you practice, the better you get. One of the big breakthroughs that I had in my life a couple years ago is I was feeling stuck in my business and feeling I couldn't do anything and that nothing was working. I started to realize that I needed to hone my own creative muscle and built a daily creative routine that I try to do three to four times a week, to just jumpstart my creativity. I'm curious, what are some of those things that people can do to start to build that muscle every day?

[0:23:25.5] CJ: Well, I think you would be able to answer this as well as I could, so I'd love to hear what you went on to do. I'll go first. It really is just a simple daily habit, like the example that I gave with my mom, or writing whatever. You can often look backwards on what inspired you as a kid, was it drawing? Was it painting? Was it playing music? Did you give up the guitar, because that bully told you you sucked and now the guitar is in a closet? Dust that thing off and just strum a few bars. You're going to suck, but it's really the practice of practicing that begins to unlock all these things.

In the book, I talk very, very crisply about a set of things that stimulate your creativity. It's no surprises here, it's a lot about taking care of yourself. Words matter. When you say that I'm not creative, you really need to start undoing that. You're saying like, “I'm not very good at drawing,” that's fine, but you're not not creative. Wait. Yeah, you're not not creative. To me, this daily practice, even if it's five minutes of writing in the morning before you move on to your day, or as the example I gave with my mom, just taking pictures at lunch time, it's usually a few things in your past that you can look back on and say, “You know what? I got a lot of joy when I did that.”

Just start to pursue your curiosity as much as anything. Lo and behold – I mean, again, we've already given the example of writing code, or there's a million ways to practices in small lightweight ways. I'm really just juxtaposing this with this again, this tired cultural narrative that you need to move to Paris, you need to change your lifestyle, you have to downgrade X or Y, you have to get a beret, have a new set of creative artsy friends, none of that's true. You just have to start creating.

Even if you're going to make dinner tonight, why not use a different? Why not drive home a slightly different way than you used to drive home? Why not just infuse a couple of twists in something that you're already doing to create maybe a slightly different outcome. Then repeat. When you start to do that and you start to realize again, this agency that I'm – that's the macro deal there is of course, it's fun to draw and paint and write code and cook and a lot of these things, but the real unlock is that and you start to see how simple activities like that can awaken the fact that, “Wait a minute. I don’t have to be in this job. I don't need these people around me that are toxic. I can do anything I want.”

The fact of the people that I admire, that I respect, that I want to be around more, this is how they are doing it. Their lives didn't just happen. No, they had a vision for this out. They imagined it. They designed a path to get there. They executed on that vision. Now you know about it, because they're very happy to share their successes and failures and tell a story, so the rest of us can get onboard with wait a minute, this is available to me right now. It doesn't happen overnight. It wasn't overnight for my mom. It also doesn't have to take 20 years. In small daily ways, you start to realize you have agency over your life in the biggest way possible.

[0:26:49.5] MB: For me, it was such a simple exercise. I would basically keep a list of – and this is a great example of how some – it can be something that's completely non-artistic in a traditional sense. I would basically keep a list of business problems, or challenges I was facing. They could even be things in my personal life. When I get up in the morning, I'll just put one of those problems there and try to brainstorm 10 ideas to solve it. I don't care how bad those ideas are. Over time, you start to really refine that and get so much better at creating all kinds of novel and interesting breakthroughs that you would never have thought of before.

[0:27:22.3] CJ: So true. That's a great example. That's the part that I mentioned, when you do it a little bit, it's like, Maya Angelou has a great quote, ‘Creativity is an infinite resource. The more you use, the more you get’. I’m paraphrasing that a little bit. She priced that prettier. When you start to look at it as a muscle, it's not – it's a habit, not a skill. It's a way of thinking. It's a way of operating, in the same way that you just pointed out that, “Oh, my gosh.”

Then when you have a breakthrough, you realize that the only reason I had that breakthrough was because I told myself I was going to wake up in the morning and write down 10 ideas. It's the process, right? It's not because you were struck by lightning. Then a funny thing happens, you start doing this process every morning and it starts happening, more lightning.

That's to me, it's working out, right? First couple times you work out, how do you feel afterwards? You feel horrible, just over, hurts, you felt awkward when you were doing it. That's the same way it's going to feel the first couple times you – if you haven't thought of yourself as creative. Do it for 10 days in a row, just like the gym, right? If you can get through that 10th day, what's the New Year's resolution concept is 90% of people quit after eight and a half days or something like that.

Just allow yourself as you clearly did to express yourself. At first it's going to feel stupid. Then I'll turn to a quote from Anne Lamott, who wrote a book called Bird by Bird, which is ‘I only get good writing, because I write shitty first drafts’. Shitty first drafts, that's the path. If you can write a shitty first draft, as we all can, a second draft is going to be a little bit better, next draft is to be a little bit better and voila, you start to both uncork this superpower that you have. You also can look backwards and say, “Wow, I'm getting better.”

[0:29:25.7] MB: Hey, I'm here real quick with confidence expert Dr. Aziz Gazipura to share another lightning round insight with you. Aziz, how can our listeners use science to get more dates with people they really want?

[0:29:39.5] AG: I love that question. The answer is the science of confidence. Whenever we're struggling, we want a date, we're afraid to put ourselves out there, we're worried on some level that we’re going to get a negative response. If you didn't have that worry, if you knew that this person you're going to ask out was going to say yes and be excited to go out with you, we'd all be doing it without hesitation.

The thing that stops us is anxiety, is fear, is self-doubt. That is a confidence issue. If we build our confidence, all of a sudden, we'll have way more opportunities to put ourselves out there and to date. Sometimes we think, “What's the pickup line? What's the thing I should say? How do I approach the person?” We get so focused on the how and what we want to do is we want to take a step back and say, “How do I actually change what's going on inside of me to feel more confident?”

There's so many ways we could do that and I have a course called Confidence University. We have a whole course on dating mastery. One major tidbit out of that one is right now, you have a story in your mind about why you're not attractive, why someone wouldn't be over the moon to go on date with you. You want to find that story and take it out, uproot it.

Right now, think about why are you not attractive and how can you change that story to see yourself as someone who's actually highly desirable? What are your qualities? What do you bring to a date or a relationship that would make someone love spending time with you? If you get more clear on that, all of a sudden, a lot of your anxiety and fear are going to evaporate.

[0:31:06.1] MB: Do you want to be more confident and get more dates? Visit successpodcast.com/confidence, that’s successpodcast.com/confidence to sign up for Confidence University and finally master dating.

[0:31:21.3] MB: It's funny, Dean Simonton, who’s a psychology researcher who's done a lot of work on creativity and a lot of his research was popularized by Adam Grant, talks about the eminent creators, people like Mozart and Einstein and all across various different disciplines and the single biggest thing that differentiated them was not the quality of their compositions. It was just the quantity. The Mozarts of the world would have 500, 600, 800 compositions, where the average composer would have – I think, the actual, the mode was one composition, but then the average was four or something.

It's the same thing, right? You have to start with these shitty first drafts. You have to be willing to just produce bad ideas, put yourself out there to be okay with that and that's how you start to really flex that muscle and build that skill.

[0:32:07.3] CJ: Yeah. Believe it or not, this is – you can approach this reasonably scientifically, reasonably from a process, right? You're putting work out every day. You're sitting down for five minutes to write, you're sitting down – you're taking a few photographs on your walk, you're cooking a special meal every week. It's very simple to start to employ this and the results are –they catch it a little bit by surprise. If you think of it in terms of the volume, there's a pocketful story that about a ceramics teacher that did a all right, half the class has graded on volume, not quality, volume. Literally, the number of pieces that you create.

The other half of class, you have one chance to make a masterpiece. Your entire grade is on one pot. As the legend goes, you know where this is going to end up, right? Not only did the group that was created by volume, not only did they create whatever, 20 times more work, but that work was better. Of course, right now you’re going like, “Okay, great. Yeah, yeah, I get it.” Why don't we apply that to all this stuff that I'm talking about?

We look at our first halting attempt at figure drawing, or writing a poem, or that short story and then we go, “Oh, my God. I'm terrible.” Think if we applied that to other areas of our life, like walking. Okay, if you're a able-bodied child and you're walking, at what point you fall down your 26th time and your parents go, “Yeah. Yeah. Just guess she's not a walker.” It just doesn't happen. It's absurd, right?

To me, this book and this philosophy, it's very much the same. I'm not asking it to be a world-class sprinter, but I know you can walk. You're an able-bodied child. If we apply that to other areas like cooking a meal, building a business, solving some of these business problems, for example as you did, it starts to get cool and you start to get a little confidence. You don't need to trade in your set of friends, but you do need to acknowledge that you have this superpower and that the superpower is capable of some pretty impressive things, because it's the foundation roughly of everything.

I could be couching this material in personal development, or self-help, or even science. I just chose it to couch it in creativity, because I look at the current paradigm of creativity is so far from accurate and just toxic, honestly. That let's reframe the narrative and understand it for what it really is and empower the largest possible population to take advantage of this gift that we have, this ability to create. At the end of the day, go back to my second-grade teacher who told me I wasn't very good at art.

It was only through some real serious tragedy in my life that I'll just say someone very close to you died and I was given their cameras, that I ended up getting back into my tapping into that creative part of me that I'd given up, largely given up as a second grader. It just so happens that these big traumatic moments in our life, the death of someone close to us. Or it could be positive, like the birth of a child, they cause us to reflect and whatnot. They can be useful and those moments were useful for me. I would love it for us to not have to go through that trauma, not have to have a big life moment to look at this, like what are we doing with our lives? Just recognize that this is a muscle that we're all creative. This is a muscle. If I use this muscle, then I started to unlock potential.

[0:35:52.6] MB: There's so much untapped creativity in the world. There's so much untapped potential in the world. I think in many ways, that's what we're both trying to do with our various projects and this podcast, the book and everything you've done is to help everybody realize that you have this amazing potential within yourself. It's all about unleashing it.

[0:36:13.7] CJ: Mm-hmm. You nailed it. It's not really complicated. It's funny, I go back to just having to get this idea. I'm not a fast writer. I've done a couple books, they're largely photo books, but I knew this had to be a book, just because of the depth of the idea. Also, it's a great vehicle, a little bit of a Trojan Horse for getting into pop culture and getting to put your ideas in a way that was regularly – people regularly consume these ideas. You talked about Adam Grant and others.

It's like, gosh, this is so simple, but it really is so powerful. I'm seeing it being put to work everywhere. It's ultimately not radical. It's very timely, but it's not radical. All the people that you respect and look up to that have carved their own path and done cool things and you're like, “Wow, if I could just whatever.” This is all they're doing. They're finding that voice that we all have inside of us. This is the metaphor I use in the book is the calling. It's not some calling to necessarily like, “I'm going to be an astronaut.” It’s like, “I'm more inclined to this than that. Despite my aunt, or my brother, cousin whatever wanted me to do the other thing. I'm going to listen to my gut.”

You start pulling on this thread or as the other metaphor is walking on this path, again you start to realize that these, even if I go two steps forward and one step back, nothing is wasted. All of these things you start to feel in your own – you start to settle into who you really are. The ability to unapologetically be you is just a very powerful vehicle. There are people out there right now are like, “Oh, man. It sounds nice, but I got a mortgage and I'm behind on two car payments and I got two kids and I got –” Awesome. I'm not asking that you put yourself in a position where you can't continue to provide in the way you have. I'm just asking you to carve out, not even necessarily time, because in the example that I gave with my mom, this was on her daily walk that she started taking pictures.

Really carve out both language to talk to yourself, a mindset and a belief and a practice. It doesn't have to be life-changing. You don't have to put all your chips in and take out a second mortgage on the house to start this business. In doing these small things, you'll realize the power that I'm talking about. It's not radical at all. It's pretty simple.

[0:38:46.6] MB: That dovetails with something you touched on earlier, which I thought was really powerful and insightful, which is this notion of being unapologetically yourself and not trying to be the next Chase Jarvis, or the next so-and-so, but being the first you.

[0:39:04.5] CJ: Why is that surprising, right? Of course, it's not surprising at all. When our culture looks at folks, they – Bill Gates just taking them out of the blue, didn't go to school, or dropped out of school to do the Microsoft. If you're going to tell your parents you’re dropping at Harvard, are they're going to go, “Sweet. Go for it.” Bill Gates did it. Now if you're Sara Blakely and you’re like, “Look, they've rejected the ideas for Spanx so many times. Why are you still continuing to make these undergarments?” That's normally what you're going to hear, but she continued to press on.

When we continue to see this paradigm, people just want you to be safe, they want you to be more like them, they want you to be an average, because they know it's predictable. When you say you're going to go make your first film, or you're going to drop out of college to pursue a career in fill in the blank, it sets people Spidey-sense off, because even sometimes they couldn't do it and they were shown a particular path that they know and that's how they're trying to steer you. It doesn't come from a bad place.

Again, it's not a radical idea, especially if you look around for evidence. Again, the idea that you have to bet it all in black to be the next entrepreneur that only you can be, when you start studying entrepreneurship, the science of it, because it is – it's alchemy, right? Part science, part art. You realize people like Richard Branson, .oh, he was actually protecting the downside. He didn't bet it all on black. He bought the first 747 that he bought used from Boeing, he pre-negotiated the ability to sell it back to them, so he wasn't betting a 100 million on a new airplane. He was, “I'm just making these numbers up.” He bet 90 million, or sorry, bet 10 million, because he had it pre-negotiated, so it was going to cost him 10 million. If you're saying, “Yeah, but who's got 10 million?” You're not Richard Branson. That's fine.

It’s like, there are these dominant myths and paradigms that are in our culture and I'm trying to debunk them, make a very simple point and get you to start to – you can start today. That's the number one thing that I'm trying to get people out of is that this is going to happen later, or tomorrow, or sometime in the future.

Now for the people that know that they're creative and they might just not double down on it, then great, you already know what I'm talking about, great. For the people who are like, “Ooh, this is new. I'm going to lean into that.” For the people who still don't understand, look, I get it. It's going to take some undoing. Just start to look around the number of people that have a side hustle, 50 million Americans are going to have a side hustle by 2020. That's half of the working population of our country. This is not a weird thing, this is mainstream.

If you're building a business on the side, that's wildly creative. You start to see these things coming out of the shadows, it starts to make more sense to you and that's fine. Sometimes we need social proof. It's just you've got to kill the narrative that it's risky and that you need to be a second-rate Richard Branson, instead of being a first-rate you. You have this stuff in you. You were talked out of it. I'm just saying go back to the source. It's all in there.

[0:42:22.1] MB: The funny thing about that is if you come all the way back to this whole in a very meta way everything we've been talking about, the excuses, the things you're telling yourself now, somebody who's listening that you can't do it, or you don't have the time, you don’t have the resources, whatever, the solution to all of those things is creativity.

[0:42:41.8] MB: Yeah. That's again, you could couch this in science, or human productivity, or potential, or whatever. To me, those are all actually layers that are on top of creativity. When you just boil it down to its most basics, it is we're creating machines. We do it all the time. Let's just acknowledge. Can put your own polish on it, your own spin, put it in your own words, or your own way, but just don't say you're not creative, because that's like saying, “I'm only 1/3 human.” It's just not true.

If we can get ourselves, like I talk a lot in the book about the creative mindset. It assumes that you believe that you can change the outcome of your day-to-day, that if you change your behavior, you can create a different outcome than the one you're getting right now. That's also again pretty fundamental assumption. If you don't believe that, I'm not quite sure what you're doing.

If you start to realize that you are the quality of your thoughts, if you're not programming your brain to be able to have the thoughts that you want and to pursue the life that you want, what have you got? You don't got all that much. You start to acknowledge that you're the sum of your thoughts.

You start to realize and I get, I know where all these impulses come from. To root it in science, we're struggling to overcome our biology, right? We have say, a million-year-old organ in our skull called our brain and I call it the brain. It's not your brain, it's not your mind, it's the mind. It's an organ and its job is to keep you alive, not happy. It's confused, because for the past 999,900 years, or whatever whenever Saber-toothed tigers were extinct say, it was gaining the horizon and danger was the Saber-toothed tiger.

Now what it looks like for danger is risky business venture, or likes on Instagram, or if I publish this, I'm going to get laughed at. That's not real fear. You start to do a little what Tim Ferriss calls fear escaping. You say, what's the worst that could happen? Things get pretty silly pretty fast. You realize as you're in this paradigm, mostly because that's what's culturally acceptable, has very little to what you're actually possible, or the real downside, most of which is actually controllable. When you start to look at it through that lens you're like, “Okay, I got this.” That's what the book is trying to do.

[0:45:12.8] MB: For listeners who want to concretely implement some of the things we've talked about today and start to step into having a creative mindset, what would be one action item, or piece of homework that you would give them to begin this journey?

[0:45:28.0] CJ: What's something that you can make a habit for 10 days that you acknowledge, that meets your definition of creativity? I would like it if it was mine, but let's just give you yours. What's something you can do? Just write 10 lines of a story, or a journal that orients you, like morning pages, or whatever, or add some new ingredients to the meal that you've prepared the same way for – and think of it as a creative act.

When you pull your phone out to take a picture of your kid, think of it as a creative act. Then do another one tomorrow. Take 10 pictures ten days in a row of your kid. Think of it as a creative act. That will just awaken this part of you. Wait a minute, this is a – the small shift is actually starting to create a different mindset for me. That's the way to start.

Again, the book will chronicle how to accelerate those things. I like to talk about community and sharing some of these experiences, because as I've said several times, we’re social animals, so there's some good reinforcement there. Stop judging your work. Andy Warhol’s got a great quote. ‘Make art and then everybody else is judging your art, make more’, because it doesn't really matter. What you're trying to do is awaken and strengthen that muscle. The tactic is start.

I'll say one other thing is that we've all got something in there, in our past, or maybe it's even right there on the tip of your tongue, or at the top of your heart, or whatever, that you're not doing that you want to do. Maybe it's transitioning to a new job, maybe it's starting a restaurant, maybe it's trying to teach your kid how to backcountry camp. I don't know what the thing is. Probably what's happening is you're seeing the full realized version of that path.

The thing that I'm talking about, it is not a map. Because a map, what happens with a map? You look at where you are here and then you get the big dotted line that goes around the mountain, blah, blah, blah, and then it ends up this is the big red X is where you want to go. None of the things in life that you look up to the other people who've done them have a map. What it's way more of is a compass. A compass just shows you a direction, right? What's required is you start walking that direction. If you bump into something, you go around it.

It's not about today how do I build the restaurant. Sure, that may be the eventual outcome, but how do I start cooking different, interesting meals? How do I throw a dinner party and instead of just cooking for my family and invite 10 people over? What does it feel like to cook? What does it feel like to cook with a little bit of pressure and can I make it joyful? It's way more a compass than a map. Again, it's just start. Don't have to have the full realized vision. You'll get some information along the way that you might find. I guarantee, you’re going to find it interesting and helpful.

[0:48:28.5] MB: Love the analogy of the compass and a map. Also, the notion of just starting to notice small creative acts in your life that you may not even realize you already exhibiting creativity and starting to shift your identity, being somebody who's more creative.

[0:48:44.4] CJ: Yeah. It's a good way to start. Of course, the book lays out it more, but you don't need that much more to get started. At the end of the day, there's no hokey like, pie in the sky. I'm not trying to sell you three steps to a richer future, or whatever. Just like, okay, this is look backwards in our biology, but look at the people, look left and right, dissect the things in your life where you felt you've been on a path.

You have heard your calling, whether you called it creative, or you called it whatever, you know and you felt good and you're around people that you love doing something you love and it felt good, you felt in that flow state, that's all I'm asking for you to do. Did you want more of that? You should, because it's good stuff. It's powerful medicine. It is the fuel to get you where you want to go.

[0:49:34.6] MB: Chase, where can listeners find you, the book and your work online?

[0:49:38.9] CJ: Oh, gosh. I'm just @ChaseJarvis on the internet, everywhere. C-H-A-S-E-J-A-R-V-I-S. I'm also really excited about CreativeLive which is an online learning platform for people who identify as creator, or entrepreneur, these kinds of ideas. There's tens of millions people on that platform. Creative calling is the website for the book. If you preorder the book, there's a couple of really cool things. There's a class that is normally a 100 bucks that you get for zero at CreativeLive. That's at again, at creativecalling.com.

You’d get the book just anywhere books are sold, all the online retailers and whatnot. I'd love to give any feedback. Shoot it to me online. My ears are open and I'd be excited to find out what your experience is. Again, just some of these very, very simple fundamental steps.

[0:50:28.6] MB: Well Chase, thank you so much for coming on the show, for sharing all this wisdom and knowledge with the listeners. Been fascinating conversation.

[0:50:36.0] CJ: Thank you so much for having me on the show. Big fan. I know we've been talking for a while, been internet friends for a while. I just want to say thanks and I'm super excited about this book. I hope to see some people get some real value. Thanks for having me on the show, man. It means a lot.

[0:50:51.4] MB: Thank you so much for listening to the Science of Success. We created this show to help you our listeners, master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an e-mail. My e-mail is matt@successpodcast.com. That’s M-A-T-T@successpodcast.com. I’d love to hear from you and I read and respond to every single listener e-mail.

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Thanks again, and we'll see you on the next episode of the Science of Success.

September 19, 2019 /Lace Gilger
Creativity & Memory
Charles Byrd-01.png

Evernote Secrets That Will Help You Develop a “Photographic Memory” & A Powerful “External Brain” with Charles Byrd

April 02, 2019 by Lace Gilger in Creativity & Memory, Focus & Productivity

In this interview we discuss how to create an “external brain” that lets you keep track of your tasks, projects, ideas and inspirations - while freeing your conscious mind for the most productive and focused thinking - we explore how you can connect the external world of meetings and events with your internal world of ideas and thoughts in a uniquely powerful way, and we demonstrate how you can save up to 144 hours a year using a few simple techniques with our guest Charles Byrd.

Charles Byrd is a productivity and organizational expert and the founder of Byrd Word. He’s known as the world’s foremost Evernote guru.  As a productivity expert, Charles coaches CEOs and entrepreneurs how to "Kill the Chaos" of information overload.  

  • Evernote is a “trusted system” you can apply to your life, profession, business etc. 

  • Creating an “external brain” to keep track of your tasks, projects, ideas, inspiration

  • The powerful merger of collecting things from your internal worlds and external world and connecting them 

  • Your “5 second superpower” - find whatever you want or need in 5 seconds or less 

  • Do you use Evernote for one “specific thing” instead of everything? 

  • How you can find key information you need in high pressure and difficult situations 

  • How you can cut down on task switching 

  • How you can be more focused and creative by taking processing load out of your conscious mind 

  • How to tag things in Evernote for instant and easy recall

  • Who, What, Where Why 

  • How to hack Siri shortcuts to amp the power of Evernote to the next level

  • The “Power Trifecta” - a combination of tools, work flows, and habits to create the most optimized routines possible 

  • Simple tactics you can use to start adding things to Evernote right away 

  • “Do I need it, do I dig it?"

  • How to begin with Evernote if you’ve always wanted to, but aren’t sure where to start

  • How you can save 3 hours a week using Evernote - that’s 144 hours a year - 18 working days of reclaimed time

  • Create a Siri shortcut for master list and marketing idea notes

  • How you can feel like a rock star who can do anything 

  • How to hack meetings to be more productive 

  • Click the “Task” Checkbox on any action items you have within a meeting or conversation

    1. Write a 1-2 sentence summary of the meeting and any key action items 

  • Evernote is the “cornerstone” of productive sanity 

  • Evernote is the foundation of being productive in the modern day

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Skillshare is an online learning community tailored for creators and doers! With more than 25,000 classes in design, business, and more! You’ll discover countless ways to fuel your curiosity, creativity, and career. Take classes in everything from social media marketing, mobile photography, creative writing, or even illustration.

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Want To Dig In More?! - Here’s The Show Notes, Links, & Research

General

  • Charles’s Personal Website

  • Charles’s LinkedIn

  • Charles’s Site Byrd Word

  • Byrd Word Facebook & Twitter

Media

  • [Article] Project Management Hacks “How Charles Byrd Gets It Done: Project Management & Networking Tips” by editor

  • [Course] Zero to 60 w/ Evernote

  • [Podcast] Mitch Russo - How To Apply Evernote In Business And Life with Charles Byrd

  • [Podcast] Productivity Masterminds - Ep 16: Charles Byrd - Understanding and Using the Power Trifecta

  • [Podcast] Tathra Street - TP 24: Charles Byrd Evernote Guru

  • [Podcast] Productivity Academy - Episode 9 – Diving Deeper – Evernote And Focus With Charles Byrd

  • [Podcast] The Productivityist Podcast: Demystifying Evernote with Charles Byrd

  • [Podcast] Build Your Network - 045: NETWORKING WITH OPEN EARS AND ADDING VALUE WITH CHARLES BYRD

Videos

  • Charles’s Youtube Channel

  • Going Paperless with Evernote

  • Charles’s Byrd Word Vimeo Channel

    • [LIVE] Kill the Chaos! With Caitlin Pyle & Charles Byrd on 4-5

  • Byrd Word - 2015 Charles Byrd Speaks at ICG San Francisco

  • Elite Online Publishing - How to use Evernote to organize your Life - Charles Byrd

  • Nicole Holland - Charles Byrd Explains The Beautiful Roller Coaster of Awesomeness

  • Mirasee - Course Builder’s Laboratory - Success Story - Charles Byrd

Misc

[Training Webinar] - Kill The Chaos: Host Matt Bodnar of The Science of Success Welcomes Charles Byrd

Episode Transcript

[00:00:04.4] ANNOUNCER: Welcome to The Science of Success. Introducing your host, Matt Bodnar.

[0:00:11.8] MB: Welcome to the Science of Success; the number one evidence-based growth podcast on the internet with more than three million downloads and listeners in over a hundred countries.

Welcome to a special bonus episode of Science of Success. We’re releasing this, because it’s a topic that I’m super passionate about and lots of listeners will get a ton of value from, but it’s not part of our regularly scheduled programming. Stay tuned on Thursday for a normal episode of the show.

In this interview, we discuss how to create an external brain that lets you keep track of your tasks, projects, ideas and inspiration while freeing your conscious mind for the most productive and focused thinking that you can do. We explore how you can connect the external world of meetings and events with your internal world of ideas and thoughts in a uniquely, powerful way.

We demonstrate how you can save up to a 144 hours a year using a few, simple techniques with our guest, Charles Byrd.

I’m going to tell you why you’ve been missing out on some incredibly cool stuff if you haven’t signed up for our e-mail list yet. All you have to do to sign up is to go to successpodcast.com and sign up right on the home page.

On top of tons subscriber-only content, exclusive access and live Q&As with previous guests, monthly giveaways and much more. I also created an epic free video course just for you. It's called How to Create Time for What Matters Most Even When You're Really Busy. E-mail subscribers have been raving about this guide.

You can get all of that and much more by going to successpodcast.com and signing up right on the home page, or by texting the word smarter to the number 44-222 on your phone. If you like what I do on Science of Success, my e-mail list is the number one way to engage with me and go deeper on what I discuss on the show, including free guides, actionable takeaways, exclusive content and much, much more.

Sign up for my e-mail list today by going to successpodcast.com and signing up right on the home page, or if you're on the go, if you're on your phone right now, it's even easier. Just text the word “smarter”, that's S-M-A-R-T-E-R to the number 44-222. I can't wait to show you all the exciting things you'll get when you sign up and join the e-mail list.

[0:02:53.1] MB: Today, we have another exciting guest on the show, Charles Byrd. Charles is a productivity and organizational expert and the founder of the Byrd Word. He’s known as one of the world’s four most Evernote gurus. As a productivity expert, Charles coaches CEOs and entrepreneurs on how to kill the chaos of information overload.

Charles, welcome to the Science of Success.

[0:03:13.7] CB: Thanks for having me, Matt.

[0:03:15.7] MB: Well, we're really excited to have you on the show today. It's funny, I'm super pumped to have you especially because I'm so passionate about Evernote and longtime listeners have absolutely heard me talk about this, share this, etc., Listeners may not know this, but I actually sought you out Charles and basically said, “This guy's one of the world's top experts on Evernote and I wanted to bring him here and share with everybody at Science of Success how powerful and impactful Evernote can be.”

[0:03:44.0] CB: Yeah. It's an honor to be here and I'm excited to dive into some of the topics that will help both save people time and reduce their stress at the same time.

[0:03:54.7] MB: Awesome. I mean, I've had such a tremendously powerful impact from my life from using Evernote. The funny thing is I have multiple Evernote tabs open even right now and during any interview to keep track of my interview questions and all the notes and comments and show notes from the conversation. Even in real time right now, it's basically an ever-present thing in my entire life and helps organize pretty much everything that I do.

[0:04:20.1] CB: I'm with you, man. I've got a note up right now and it's tagged with your name, it's tagged with Science of Success, it's tagged with podcast. You're right, every single meeting, every idea popping into my head at random hours, on jogs, or here or there, it's always around, even from the first thing when I wake up, I do a four-minute Tabata workout and it's a YouTube link, right? I don't want to look that thing up every morning, so I've used Siri shortcuts in Evernote, so I simply press the button and say, “Tabata workout,” it pulls up that Evernote note, which has a link to the YouTube video. From the second I roll out of bed throughout my day, it’s ever-present.

[0:05:11.1] MB: Well, you're already dropping some seriously tactical knowledge and I want to get into that. It's funny, I even will wake up in the middle of the night sometimes and just jot ideas down in Evernote that I've been thinking of. Then the next morning, I'll get up and categorize and file those and figure out how they apply to whatever I'm working on.

[0:05:30.0] CB: Yeah. I do the same thing. I was working on this rebranding exercise. I'm coming up with all these name combinations and checking the domains. Yeah, last night, I don't know, it's probably 4:30 in the morning, like three new names pop in my head, I grab my phone, capture them and then keep reviewing them in the morning. What it is is part of a system that you trust and it's always there for you. When you know exactly how to apply it to your life, your profession, your business, it starts really empowering you and it just becomes a second part of your consciousness. It's like an external memory that's always interfacing with your internal systems.

[0:06:16.1] MB: It's exactly the way I was going to describe it. I view it as an external brain basically that keeps track of everything I want to keep track of and I only have to make sure that one information gets into it and two, be able to pull information out of it at the right time. I think that system, or that idea maybe it was either originally from, or got popularized by GTD, getting things done, which was this notion of build a trusted system as you said and then input information in the system and execute on the outputs of the system.

You can save a tremendous amount of cognitive load and processing power, simply by having the system do the bulk that work and you don't have to worry about it and constantly keep everything juggling in your head.

[0:06:59.1] CB: Yeah. I was fortunate to have David Allen on my show over the summer. I got to talk with him about this stuff. One of the things I just adore about using Evernote is it gives you a place to capture stuff from your own mind, the ideas that are popping in your head, your task list starting to form projects, you're the source of that information, even if it's taking photographs, or adding in attachments, or things you've made. Plus it lets you collect everything from the outside world from paper documents, receipts, forms on the cell, on the phone at working at home.

It lets you have one simple system that collects both your internal and external worlds from e-mails and paper documents and all of that in one place. Then I'm sure we'll dive into it here as well. When you learn how to recognize something's interesting or important and capture it and then tag it appropriately, that is the framework for finding whatever you need in five seconds, which I call your five-second superpower.

[0:08:08.3] MB: That's such a great way to think about it. I truly believe Evernote is a superpower. I mean, it's something that absolutely helps me keep track of everything and it's funny, longtime listeners of the show will definitely remember and think back and may even have a copy of this still, but one of the first, if not the first free giveaways that we ever created for the Science of Success listeners was a guide called How to Organize and Remember Everything.

I'm somebody who's known amongst, especially with my friends and stuff for having an amazing memory, or always being able to pull up an article, or a book, or whatever and keeping even all the books that I read. I keep this huge array of book notes and summaries and mind maps and all this information. That free guide or free giveaway was something that I was so passionate about that topic that I created for the listeners. One of the cornerstones of that was to use Evernote. I totally agree. I think it's absolutely – if you apply it in the right way, it can become essentially a superpower.

[0:09:05.7] CB: Yeah, really. I worked in the Silicon Valley for 15 years. I was a director at a billion dollar software company. When I left there and wanted to create online trainings focused on productivity and streamlining, the whole array of from how to shape the most productive days, to the tools to use, to the mindsets involved, I listed out all the things I felt I could create trainings on and there was about 40 of them. Then I honed in, “Okay, what are you really good at?” It's ranked to 12. Then I just looked at that list and I asked myself, “What's been the most useful for me in all kinds of contexts, from managing projects with budgets of 5 million dollars to starting a company, to remodeling a house, to raising a family, Evernote was always the top of the list.”

I'm like, well, I've designed some pretty unique and useful workflows in Evernote. Why not try sharing that with people? Most people have heard of Evernote. Most people, three-fourths of your audience probably actually hire with yours already have Evernote on their phone and they're using it for a couple things here and there, but they're likely not power users like you are Matt, or like I am. They may be using it to capture things from Web Clipper.

A lot of people have a specific thing they use it for, but they don't have a tangible way to find whatever they need super quickly. I remember, I went down to San Jose once, ran into one of the VPs and he was like, “We're looking forward to your presentation.” I said, “Great. Yeah. Next Tuesday like usual.” He's like, “No, we need everything in half an hour.” I went back to my desk and I'm stressing, because the stuff was buried in all kinds of systems, on e-mail and SharePoint. I recall, that that was the catalyst for me. I was like, “I have to design a system where I can find things quickly, so I'm not in these stressful situations.”

Because part of having a system you trust saves you time, but really for me, the biggest value is just dialing back the stress level by quite a bit, because you know exactly how to capture things and how to find them exactly when you need them.

[0:11:27.8] MB: You made a couple good points. One of them is just this notion and I tell people and I come from a financial background, so I think of almost garbage in, garbage out when you're looking at a financial model or something like that. I tell people Evernote is the same way, it's garbage in, garbage out. If you put in bad information, or you don't really use it that much, then it's not the thing that you always know that you can turn to to get what you want out of it.

The flip-side of that is if it's your guiding light, or your center mass that you're always coming back to and you know that everything's in there. I'm the same way, I have everything from recipes to screenshots or photos of fashion that I like, of things that I want to put into my office, to business ideas, to meeting notes. I can pull up meeting notes from any meeting that I've had in the last probably seven years within 10 seconds, right? Or as you say, within five seconds once I tag them appropriately.

It's amazing. Once you commit to actually dedicating and focusing your time and energy into it, it becomes – it's not a linear increase in the effectiveness or the power that you got out of, it's an exponential increase.

[0:12:37.5] CB: It is. From business context to just everyday life, like our fridge is making noise the other day and just to paint two different scenarios; one, you just open – call to get repairs and they want the receipt. Just search for the tag receipt and the tag fridge and have instantly, or the alternative is where the hell's the receipt, digging through drawers, looking through e-mails, spending two hours hunting for something that it's time you didn't have to start with.

Just psychologically, if you put yourself in pressured situations and you're not able to focus on what's actually important, because you're wasting time finding something, it's necessary but not quite as important, it's just stealing time from your higher priorities. Having a place to capture things and find them exactly when you need them saves you too from wasting time task-switching as well, because you're just more fluid in everything you do. I'm sure you’re a omni-focused task person, not as in the platform, but working on one thing at a time.

[0:13:53.1] MB: Definitely. Even the idea of how Evernote interacts with stress. The idea that I think about is the the notion, coming back to the notion of the external brain, right? The power for me in Evernote is that having all of this knowledge information, externalizing something that I can trust and know that it's there and know that I can find it and recall it instantly, frees up my processing power, so that I can dedicate it completely to focusing on what I'm doing, or I can unleash almost another level of creativity and thinking and focus onto anything, because I know that – I don't have anything else jumbling around in my head.

I put it in Evernote and then I honestly just let go of it. I know that I can find it and retrieve it the instant that I need it. That peace of mind is really powerful in terms of letting me get that focus and also cultivate more creative approaches to challenges or problems.

[0:14:47.8] CB: Yeah, I agree. I have a module I teach called Planning Your Perfect Today. What it is is this template inside of Evernote that lets you get things out of your head. You wake up, you're like, “I need to give Matt a ring. I need to do this or that.” These things start flooding your head. Having a place to get those off your mind, this is getting things done, stuff – get them off your mind and then you can objectively review them and prioritize and sequence them and then choose your top three for that day, set your Pomodoro timer and actually dig in and get to work on what matters the most. Instead of attempting to hold that in your brain and it starts stealing focus from you.

There's a method I use and teach for figuring out what to put in Evernote, because most everyone listening has Evernote on their phone right now. The question is how do you know when to put things in there? I'll give you a very simple way to do it. It's something I call the I dig it, I need it bell. It is the bell that goes off in your head when you recognize that something's either interesting, or important to you. Let's say you're going through your inbox and you just booked a flight and your flight confirmation is sitting there. You'll hear a bell in your head, sounds like that. When you hear that bell in your head, that is your cue to save that directly into Evernote right then.

Then I teach how to tag that. The method I used to do it, sometimes people have a tough time figuring out what tags should be, but it's actually very simple; who, what, where, why. Who, what, where, why. The reason this worked so well, so I just booked a flight to Irvine because I'm speaking at an event down there next month. When the flight confirmation came in, I tagged it as follows; travel, flight, southwest. I tagged it based on the name of the event I'm speaking at and even the person who invited me to speak at that event.

Here's the cool thing about it, it's like it gives you different context points to pull that information up later depending on how it pops into your head in the future. If you're like, “I've got a flight next month, what's the info on that?” Well, I can search for flight. Or if I'm like, “What's everything involved in this upcoming event that I'm doing?” I can pull up that tag, the flight will be there along with any other information about the event.

It ends up being a very magical thing, because you're your spoon feeding yourself the exact context points to get back to it immediately. The next wave of power here comes from searching for one tag and then searching for another. If I search for the tag flight, there'll be hundreds of flights there. Of course, this would be near the top because I just put it in there. If I add in the name of the event, or I'm flying to Irvine, add a second tag, it will filter by only those. This is how you find exactly what you need in five seconds.

Like you said, with your 10,000 notes, you can pull up our last conversation immediately. I would pull up the tag Matt and I would pull up the tag notes. Every conversation we've had would be there instantaneously.

[0:18:12.1] MB: Tagging is one of the – well, zooming out even a little bit, because this ties back in this idea of tagging. I consider myself a power user of Evernote, right? I mean, I have over 10,000 notes in Evernote. I've been using it religiously for almost 10 years at this point. I constantly am raving and talking to people about how awesome Evernote is, how it's changed my life, how I love it so much. Yet you came in and probably within 10 minutes of us having a conversation about it, I really didn't tag anything. I didn't really see the value or relevance of tagging and yet, just after our conversation, just implementing tagging has already had a huge increase in my ability to pull stuff up much more quickly and much more rapidly and instantly find whatever I want.

I've got so many notes. It's impossible tasks to ever go back and tag all of them, but what I've done is basically every new note now is getting tagged and then every time I search for something and try to pull it up and access an older note, I just go ahead and throw four or five tags in there and it makes it so much easier and so much quicker. All that to say, like I'm somebody who's at the 1% probably and I don't say that in the hubris. It’s just from raw amount of notes that I have of an Evernote user base.

You still are dropping tips left and right that I had no idea about the – You threw something out a minute ago about Siri. I don't even know what you're talking about, but that sounds like, “Oh, that sounds interesting. I wonder how I could use Siri to be more effective.”

[0:19:32.8] CB: I’ll explain that. Right before I do that, I want to – I've had these debates with other friends of mine in the productivity world that aren't using tags and they're like, Evernote search capabilities are ridiculously strong. I can find whatever I need. The fact is they can.

Here's a very logical and simple difference why tags are better. That is as follows; if you search for the word car, Evernote is going to find it. Any note, any PDF, any handwritten note, it will find it. It will also find any word carpet, or carpe diem, or car – anything, it's going to find that too. You'll have to sift through it. If you search for the tag car, you're only going to get what you intended to find when you captured it in the first place. Having that in the back of your mind, simply coming up with a tagger to it, you don't necessarily need four or five tags per note. Even one or two usually does the trick. It's always in context of what you're capturing.

As far as the Siri shortcuts go, this came out of course a few months back when Siri shortcuts came out in iOS 12. When you're on the mobile version of Evernote on iOS device and you go into a note, you'll see those three little dots in the top-right corner that represent a menu icon. You touch those and one of them is going to be Siri shortcut. The way to use that to great effect is anything that you're pulling up with some frequency, like I wouldn't make one for my notes from this conversation, but I do have one for that morning workout, I have one for my Kaiser card, I have one for things that – like my booking links.

I can just press Siri at any point, no matter what apps up, just say, “Booking links,” it will open Evernote and open to the note that has my booking link, so I can cut and paste them into other apps. Same thing, I walk into Kaiser, my health care provider to say, “Kaiser card,” and show them my phone and I'm good to go.

Those types of situations where things you would reference with some frequency I have this not particularly a morning affirmation guy, but I found one that I actually do enjoy and I have a shortcut for that as well. It's just really nice, because it takes the hunting out – when there's little barriers to entry, even tiny ones, this this gets a little wild, Matt. I have a treadmill desk. If there's a Amazon box sitting on there, an empty one even, I might not walk on the thing, because something is in the way and I'm like, “I'd have to move this, or do that.” Where if you make the path clear so that it's simple, then you will do it.

There's a chair I meditate in before bed and if there's clothes on it, there's a good chance I won't. If it's perfectly clean and ready to go, there's a massive chance I will. The point in bringing that up is design things to be frictionless.

[0:22:45.8] MB: You literally just – in real-time, I just realized I carry a very thin wallet. I have maybe five cards in my wallet and two of those cards or health insurance cards. I just realized just now I could take both of those out and just take a picture and put them in Evernote. You're in real-time adding value to me, because I just reduced the number of cards that I carry by 25% just based on the advice you just gave me.

I want to zoom out a little bit, because we're getting really tactical and I think this stuff is important. For people who are who are extreme power users like you and me, this is great. Let's say somebody has Evernote, or even they're thinking about, or they want to use it, or they say, “Oh, I should be using that, but I just can't get into it,” what would be some really simple strategies to either start using it more regularly, or maybe some basic principles that are really effective to get started with and get some value out of Evernote, for someone who's not already weighed deep down the journey of using it?

[0:23:37.1] CB: Oh, good point. There's a couple things; for one, there's something I created and teach called the power trifecta. It is the combination of tools, workflows and habits. What's missing in a lot of these conversations about tools like Evernote is people think it's about how the tool works; the factors you do need to know that. You also need to know how you should apply it to your life, to your business, profession, school, whatever it is you do. You can have the best tool in the world, but if you're not applying it to your life and your business, then you don't actually have Evernote, you have #nevernote and never note doesn't hook you up very often.

Let's say you do know how to use it and you know how to apply it to your world, the next part is habits. You need to be in the habit of capturing the information, so it's there when you need it. As I was mentioning earlier, the way to do it, this is the simple, simple way to do it; simply recognize when something's interesting or important, because that is your cue to put it into Evernote right then and tag it based on the who, what, where, why. Simply using those basic things, it will start being easy.

Let's say you're going through your e-mail inbox. Most of it not going to be super relevant to you, but let's say you got unsolicited testimonial from one of your star clients. You're going to hear that bell in your head, “This is interesting and important. I'm going to need that.” That's your cue to save it directly into Evernote. Or let's say you're at Home Depot and the receipt spits out of the self-checkout, just take a second and snap a picture of that receipt because when you get home, your wife might tell you the new fan you bought doesn't match the blinds correctly.

Since the receipt might have blown around in your car, why put any risk of not being able to find the thing? These are simple things. You're going to hear the bell in your head, you come up with that great new idea for a blog post, or a new product, or a way to serve your client in a unique way. When you think of it, just write it down in Evernote. Step one, just getting the habit of realizing when you're coming across something that you find interesting, or you know it's important and then save it in Evernote, tag it.

That's where everything starts getting a lot easier. Like I said, I teach people. Every day I have thousands of students. I teach them how to save three hours a week. When you save three hours a week, you’re reclaiming time in these little pockets using the five-second superpower. Saving three hours a week adds up to a 144 hours a year, or 18 working days of reclaimed time.

I will emphasize at least for me, and actually a lot of my clients and students that time savings is killer. I mean, the most valuable thing we have on the planet is time. That's not the most valuable reward from learning this, it's dialing back the stress levels, it's killing the chaos of information overload by giving yourself systems you trust.

To simply get started, get the app on your phone, log in there and learn the basics how to make a new note; simply click the new note button or plus sign and just get in the habit of doing that for anything in your world that's interesting or important.

[0:27:15.2] MB: I'm guessing you listen to this podcast, because you want to improve yourself in some way. That's why I'm so excited to have our amazing sponsor Skillshare back to sponsor us once again.

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[0:29:10.9] MB: You brought up another great point, which is something that I've intuitively developed over the last year, five plus years using Evernote. That’s the difference between – I think Evernote is beautiful; one, because it's a methodology to capture ideas and information, but it's also really effective at then consolidating and organizing them. I think that's actually another principle from GTD, or maybe from somewhere else, but it's this idea that when I get up at 3:00 in the morning and I have this flash of insight and I have, “Oh, this is a great idea,” I just open Evernote, jot it in, typos, whatever and just hit okay. Close it. Then I'll get up the next morning, or at a absolute bare minimum, I have a weekly ritual of every Sunday going through my – all the Evernote notes I've created in the last seven days and sometimes even going back further just to see what's been on my mind recently and consolidating those.

A lot of times, I'll keep a list in many different instances and for many different businesses and projects that I’m involved with, I have idea lists of hey, here's all the marketing ideas I have for this company. Then if I get up in the middle of the night and I have an idea for it, I might just throw that as a new note. Then when I'm going through my consolidation, I'll add that to the list and then think about, “Okay, I want to make sure this list is ranked in terms of priority and ease or whatever,” and there's a lot of ways to do that too. That's a whole another rabbit hole.

All that to say, then I go, I just search for the tag for marketing ideas for that company and I have a list of 25 ideas that I've come up with previously, and so I say, “Hey, I want to do some new marketing initiatives. Here's all the thinking I've already done around it.” I can just cherry-pick the top two or three off of that and start executing on them.

[0:30:47.8] CB: That's perfect. A couple quick ideas about that, if you want to consolidate into a single note list like you're referring to, that would be a good example of a note to create a Siri shortcut for. Let's say you were consulting, it could be your own company, or you’re consulting another company, you just make a Siri shortcut for marketing ideas, for Acme productivity company. That way, you can pull them up immediately.

The other way to do it and I do these things both ways; I'll give you two examples, but the other way I would do that where you never actually have to go back and consolidate them would be when one of those ideas pop in, you capture it, you note it and then I tag it idea and then I tag it the name of the company. In the future when I want those, I simply search for those two tags, all these separate notes will come up that have those and I've got them right there.

An example of a note that I do use a consolidated list would be when I get oil changes in the car, I'll just pull up the same note and track them in there. You can certainly do it either way, whatever connects and reflects best with the way you work and think. The most streamlined way in general is to simply make a new note and tag it idea and the name of the company, because oh well, other than that Siri shortcut idea that gets you straight to that note and to start with. There's always more than one way to do it. I lean more toward the just making a new note and tagging it approach.

[0:32:24.0] MB: Well, you bring up a great point too, which is a lot of times and I think I'm as guilty of this as anybody, but a lot of times it's so easy to get caught up in trying to do it perfectly and saying, “Oh, I screwed up. I forgot to enter this idea. Or Oh, I forgot to use Evernote last week. Or Oh, I'm not doing it the exact right step-by-step, every single little thing right.” Then so you just give up and stop doing it, which is the worst possible thing. Even if you're using it to 20% of its capacity, you can get huge dividends from applying it.

Just because it's being – It doesn't have to be perfect, right? Your method for categorizing ideas, you don't have to have a neat, perfect, curated list. You could just throw it in there with some typos, tag it up. Then when you have that search, you can still find all the relevant information. There's no one perfect way. A lot of times getting caught up in needing, or having, or thinking that it has to be this exact perfect strategy or has to be exactly a certain way and then you give up and say, “Oh, just too hard to do Evernote, because I can't get it organized the way I want.” You're sometimes giving up a huge opportunity to really externalize a lot of your ideas and make your thinking a lot more clearer.

[0:33:30.9] CB: Yeah, I agree. I feel even if you didn't use some of the cool stuff we're talking about, you'd have a significant advantage simply just capturing stuff in there and never tagging it. Some people that buy my programs, or hire me for consulting, they wish they had – were starting with this fresh, clean slate, right? They're like, “Oh, if only I'd learned this and done this to start with.” Of course, that'd be lovely, right?

I still think they're at a significant advantage over people who are starting today, because if they have this whole array of content in Evernote, maybe they don't feel it's super organized, they still get the benefit of using search. Now they can search for whatever they want and they have that advantage over people that didn't start earlier, who have nothing to search for yet until they start putting things in there.

Here's another cool point; some people have a hodgepodge of stuff, ways you can start organizing what you already have without going painstakingly back through all the notes is simply, let's say you're going through and found a bank statement. Look for a string of text on there that's only going to be in your bank statements and search for that. Then next thing you know, all the bank statements show up immediately. You command A to highlight them all and tag them all at once. You can start organizing some of the more important items in your backlog of stuff.

I can tell you firsthand, the feeling you get inside when you need something and you're able to pull it up instantly, like I do a lot of shows and interviews and stuff and sometimes the host may not have my bio handy or something. They didn't see it in the e-mail, so I can go to Evernote, search for the tag bio, it's up instantly, copy a link, message it to them or text them. That feels good.

What doesn't feel good is when you need something that you know should be in Evernote, you go and look and it's not there, because you didn't put it in, the difference in the feeling; one, you feel like a rock star who can do anything. The other feels so hollow, because you know you let yourself down.

All I'm getting at there is by getting in the habit of allowing yourself to be a rock star, listening to the idea that I need a bell and following it every time, it's that cue that triggers a routine that delivers a reward. We want the reward to be time savings and killing the chaos of information overload. That's exactly what this solution delivers.

[0:36:15.4] MB: This might be a little bit going back to the deeper, more power user ask questions, but I'm curious for someone who has so many notes, do you ever have – let's say you and then this may not be directly, but let's say you were working on a project, or you change jobs and suddenly you have 700 notes from an old project, or a company that you sold and you're no longer involved with, do you look – do you just keep those in there? Do you look to archive them? How do you typically handle if you have a large chunk of information that no longer is relevant, or potentially you want in there?

[0:36:47.3] CB: Yeah. Actually when Evernote invited me to their campus to do a Facebook Live for their audience, they asked me the same question. My approach to it, it's just mine. It's not something I'm saying everyone should do, but basically I have 39,000 notes right now and I have stuff from way back in the day. The question was do you go back through and do housecleaning and purge older things? The short answer is I don't. I don't see a need to spend time on that. I have a lot higher priority ways to spend my time.

That said, there's some very simple ways to do it. If you are in the mood to do some housecleaning with your Evernote stuff, it is easy to do. For one, you can do searches for any notes that are over a certain age and then you could glance through those and figure out if you could purge them too, you could pull up a tag, or a notebook for a project, or team that just isn't in your world anymore, whatsoever. You just know you're not going to need it, sure blow it away.

The other trick I use occasionally is if I just know I'm capturing something that I'm certainly never going to need again after a certain date or point, I simply tag it and delete later. I'm pre-identifying, as I capture it that I'm not going to need this information later on purpose. Let's say it was a digital ticket to a show, or something, something where after you use it, it's no longer valuable to you. Then you could tag it delete later and every month or two, just pull that up and delete it later. There's some simple ways to do it. I haven't seen a huge advantage to spending time that way, but it is very easy to prune it down using techniques like that.

[0:38:39.0] MB: What's interesting, the theme that I've seen again and again from the way that you approach this and the way you’ve answered some of these questions is almost the philosophy from – I’m forgetting the exact term, but lean manufacturing, right? The idea of touch it once and that's it. When it enters, you tag it up, touch it, get it the way you want it to be and then you don't ever come back and edit or mess with it again. You can if you want to, but it's really from an efficiency standpoint, you're basically saying you want to do maybe one second extra on the front end to get a tag and categorize correctly and then you don't mess with it anymore after that, other than looking it up again.

[0:39:12.0] CB: Yeah. There's something else I teach called a working space. Those are the types of things I come back to. I do go back to notes and continue working on them. To your point, yes, I absolutely think it's worth spending an extra second or two to come up with a couple tag that saves you so much time later. Basically, what you're doing is in investing in saving yourself time in the future. At the expense of that extra second, like for these notes I'm taking right now, how long did it take me to type your name, the word podcast and Science of Success? I'm a pretty quick typer, that probably took literally three seconds if that.

For me, it's certainly worth it because when we talk again in a week or two or whatever, or in six months, I just search for your name and bam, we're picking up right where we left off, maintaining momentum. Quick best practice for anyone using Evernote if you're in meetings throughout the day. As a habit when you sit down for a new meeting, simply make a new note. It's just part of your flow. This is how Matt does it. It's how I do it. Sit down for a meeting, make a new note, tag it with the person's name, tag it with the reason you're meeting with them, the who, what, where, why.

Then as you're taking notes throughout the conversation, anytime there's an action item, simply click the little checkbox that's a task. That way when you're scanning through your notes at the end of the call, especially if you're going call to call to call throughout the day, it's super nice to just scan through, see any of the actions. A nice little best practice perk I would throw in there too, right when you hang up, glance through it, identify what those actions are, set a reminder on it if you need to if there's a follow-up, or cut and paste those tasks into a task manager.

A little trick I've been using that I am enjoying is writing a little sentence or two summary of the meeting and outcomes and next steps at the top. When I pull up our notes a week from now, I don't have to go dive in and figure out what I meant in my notes, but I give myself a nice little summary.

[0:41:33.1] MB: To recap things, give me in one or two sentences why you think Evernote is so important and so powerful and why people should use it?

[0:41:41.1] CB: I consider Evernote the foundation. It's the cornerstone of sanity. It doesn't mean we're not using other tools. In fact, I'm a big fan of using the right tool for the job, but in my professional opinion Evernote is the foundation of all of it. Let's say you're writing a book, or some long scripts, or something like that, Google Docs would be the appropriate choice, because you can track changes. It's the right tool for the job, but it plays nicely with Evernote. In fact, it natively integrates with Evernote, so that I can use Google Docs with my team and then that Google Doc is linked inside of Evernote and tagged Google Docs, it's tagged copyrighting, it's tagged whatever I need it to be, so I can still find whatever I need in five seconds and Evernote is leading me to exactly where the info is.

To me, this is a pillar of productivity and I would be utterly lost without it. I'm quite grateful that not only I get to benefit from it every day, but I get to reach millions of people a year helping them get organized and kill the chaos of information overload. In fact, right after this session I'm jumping on a meeting with the new CEO of Evernote.

[0:42:57.5] MB: Very exciting. That just goes to show what an expert you are that the CEO of Evernote is calling you and having meetings with you and asking you for advice and feedback about the platform.

[0:43:06.9] CB: Yeah. It will be a community call. I met with Chris the last CEO a few times. I even got him to plug my course on camera.

[0:43:16.6] MB: Nice. Well, so for listeners who want to concretely implement this, want to start taking action on this, what would be an action step, or a piece of homework that you would give them to begin the journey of letting Evernote change your life?

[0:43:28.0] CB: I would recommend they write down this URL and then go there. It is sos.killthechaos.pro/training. That's sos.killthechaos.pro/training. What that will do is get you on an actual training where Matt and I dive into all the core features of Evernote and exactly how to use them. We dig deeper into the power trifecta. For those of you who are just eager to get going this second, simply make sure you have Evernote on your phone or computer, log into your accounts, start getting comfortable with making a new note and listen for the I dig it, I need it bell to be your trigger to capture things in Evernote right then. I can assure you the liberation that comes with it is it comes in very short order. It's certainly worth your time.

[0:44:15.7] MB: Thanks for sharing that URL. That's right. I've partnered up with Charles. I think what he's doing is so important. I'm such a huge fan, advocate, absolute power super user of Evernote. That's why I wanted to bring him in and conduct a free training for all the Science of Success listeners. You can go check that out and sign up at sos.killthechaos.pro/training.

[0:44:37.6] CB: Beautiful.

[0:44:38.4] MB: Charles, thank you for coming on the show and sharing all this knowledge.

[0:44:41.7] CB: Oh, my pleasure Matt. Thanks for having me.

[0:44:44.8] MB: Thank you so much for listening to the Science of Success. We created this show to help you our listeners, master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an e-mail. My e-mail is matt@successpodcast.com. That’s M-A-T-T@successpodcast.com. I’d love to hear from you and I read and respond to every single listener e-mail.

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Thanks again, and we'll see you on the next episode of the Science of Success.

April 02, 2019 /Lace Gilger
Creativity & Memory, Focus & Productivity
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You Can Become More Creative With This Unique Strategy Used By American Spies with Beth Comstock

January 31, 2019 by Lace Gilger in Creativity & Memory

In this episode we discuss how our guest helped the secret agents become more creative. We look at specific strategies to navigate personal change while empowering and using your imagination. How do you become more imaginative? What are the keys to sparking imagination and creativity? How do you use creativity to get through challenging setbacks? We discuss all of this and much more with our guest Beth Comstock. 

Beth Comstock is a business executive and author with a deep history of leading large companies to success through innovation and new opportunities. Beth is currently a director at Nike, the trustee of The National Geographic Society and former board president of the Cooper Hewitt Smithsonian National Design Museum. She is the author of the best-selling book Imagine it Forward - Courage, Creativity, and the Power of Change. She has worked in top leadership roles at GE, NBC, CBS, and her work has been featured across the globe.

  • What is the imagination gap?

  • How does our quest for certainty end up killing possibility?

  • We often fail to use our imagination to move ourselves, and the world, forward

  • What did a chance meeting with the CIA have to do with navigating personal change and using your imagination?

  • We want a risk free world, a risk free life - but it doesn’t exist

  • Risk is the will to act on imagination 

  • The 5 key elements of sparking imagination

  • Give yourself permission to try new things in new ways

    1. Challenge your perspective

    2. Beat your ideas up

    3. Power of Story

    4. Create a new operating system - create accountability 

  • In today’s world - we have to “Get good at change"

  • How to handle change and the disruptive pace of change in todays world 

  • Do you have your own process or practice of adaptation?

  • What does it mean to have a practice or process of adaptation?

  • Have a growth mindset

    1. Seek out beliefs that challenge yourself

    2. Build connections and see patterns

  • “Going on threes” - after you see something a third time, use that as a trigger to follow up and learn more about it

  • Take back 10% of your time for these contemplative routines 

  • Pick up a magazine you would NEVER read and read it on a plane - expose yourself to radically new ideas 

  • The future is here, its just not even distributed yet

  • You have to put yourself out there to discover new ideas - “mushroom hunting” 

  • "Get outside the Jar” - getting outside creates a whole new perspective 

  • In a world where we often choose our filters based on what we already believe - its even more important to expose yourself to new and different idea

  • What is social courage and how can you create it for yourself?

  • The power of small challenges and change to help build your skills

  • What do we do when gatekeepers limit us from what we want?

  • Most of the time people give up on an idea when they hear No one time

  • The power and magic of “No is not yet” - no is an invitation to come back in a new way 

  • Building up resilience and persistence when we really care about our ideas 

  • How do you build bridges instead of walls? 

  • Your critics can become your best advocates if you treat them the right way

  • “I’m gonna work to do better, but I need your help”

  • What problem are we trying to solve? Are you aligned with the people you work with on solving the same problem?

  • Often times we try to protect ourselves, our ideas - even our own egos - by trying to hide from negative feedback - but it’s often essential to fueling creativity and getting to the best ideas and solutions

  • It’s so easy to delude ourselves, to think things are they way we want them to be, or they should be, instead of the way they are - acknowledging reality is a vital step towards creating results 

  • Constraints are very powerful for fostering creativity 

  • Homework: Ask yourself what’s one thing you want to move forward on? Ask yourself what’s holding you back and write a permission slip to yourself “I give myself permission to do this."

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Start this year off with a new incredibly impactful and easy to maintain healthy habit with Athletic Greens. The fact is, the perfect diet doesn't exist, and ultimately falls short due to a busy lifestyle, travel schedule or restrictive diets. That's why Athletic Greens packs in 75 whole food sourced ingredients and covers you in 5 key areas of health, making it one of the most comprehensive supplements on the market.

Show Notes, Links, & Research

  • [Book] The Black Swan: Second Edition: The Impact of the Highly Improbable: With a new section: "On Robustness and Fragility" (Incerto) by Nassim Nicholas Taleb

  • [Book] Imagine It Forward: Courage, Creativity, and the Power of Change by Beth Comstock and Tahl Raz

  • [SoS Episode] Research Reveals How You Can Create The Mindset of a Champion with Dr. Carol Dweck

  • [SoS Episode] Stop Being Afraid To Be YOU - The Power of Bold Authenticity with Dr. Aziz Gazipura

  • [SoS Episode] Your Secret Weapon to Becoming Fearless with Jia Jiang

  • [SoS Episode] Embracing Discomfort by Matt Bodnar

  • [Twitter] Beth Comstock

  • [LinkedIn] Beth Comstock

Episode Transcript


[00:00:19.4] ANNOUNCER: Welcome to The Science of Success. Introducing your host, Matt Bodnar.

[0:00:11.8] MB: Welcome to the Science of Success; the number one evidence-based growth podcast on the internet with more than three million downloads and listeners in over a hundred countries.

In this episode, we discuss how our guest helped secret agents become more creative. We look at specific strategies to navigate personal change while empowering and using your imagination. How do you become more imaginative? What are the keys to sparking imagination and creativity? How do you use creativity to get through challenges and setbacks? We discuss all of these and much more with our guest, Beth Comstock.

Do you need more time? Time for work, time for thinking and reading, time for the people in your life, time to accomplish your goals? This was the number one problem our listeners outlined and we created a new video guide that you can get completely for free when you sign up and join our e-mail list. It's called How You Can Create Time for the Things That Really Matter Life. You can get it completely for free when you sign up and join the e-mail list at successpodcast.com.

You're also going to get exclusive content that's only available to our e-mail subscribers. We recently pre-released an episode in an interview to our e-mail subscribers a week before it went live to our broader audience and that had tremendous implications, because there was a limited offer in there with only 50 available spots that got eaten up by the people who were on the e-mail list first.

With that same interview, we also offered an exclusive opportunity for people on our e-mail list to engage one-on-one for over an hour with one of our guests in a live exclusive interview just for e-mail subscribers. There's some amazing stuff that's available only to e-mail subscribers that's only going on if you subscribe and sign up to the e-mail list. You can do that by going to successpodcast.com and signing up right on the home page.

Or if you're driving around right now, if you're out and about and you're on the go, you don't have time, just text the word “smarter” to the number 44-222. That's S-M-A-R-T-E-R to the number 44-222.

In our previous episode, we discussed what causes the big moments that can transform your entire life in an instant. We showed you how to create that motivation and inspiration in your everyday life, so that you could be more productive and happier. We also exposed why the common wisdom about willpower and ego depletion was completely wrong and what you should do instead. We dug into all of that and much more with our previous guest, James Fell. If you want to be happier, more motivated and more inspired, listen to that episode.

Now, for our interview with Beth.

[0:03:01.2] MB: Today, we have another exciting guest on the show, Beth Comstock. Beth is a business executive and author with a deep history of leading large companies to success through innovation and new opportunities. She's currently a director at Nike, the trustee of the National Geographic Society and a former board president of the Cooper Hewitt Smithsonian National Design Museum. She's the author of the bestselling book Imagine It Forward: Courage, Creativity, and the Power of Change. She's worked in top leadership roles at GE, NBC, CBS and her work has been featured across the globe.

Beth, welcome to the Science of Success.

[0:03:36.9] BC: Great. Thanks for having me, Matt. Happy to be here.

[0:03:39.2] MB: Well, we're really excited to have you on the show and there's a number of themes from the book that I want to dig in to. I'd like to start out with a broader question, this idea that you open the book up with this notion of the imagination gap. Tell me a little bit about that.

[0:03:54.9] BC: To me, the imagination gap is what I experienced a lot in the course of business, whether I was working in a big company or with small companies, this notion that there's a gap that we were possibility and options for the future go to die, because people are looking for certainty, they don't want to take risks, they're not using their creativity to solve new problems in new ways. To me, it's this big gap of people failing to use their imagination to figure a better way forward.

I start the book off with an unusual story, for me certainly and probably an unusual story of me; me a business person going to talk to the CIA. Now I was asked to come and speak to them to talk about navigating change. I thought it was interesting for this issue of imagination, because you may recall back in after 9/11 happened, there was a senate hearing about what went wrong. How could we have missed the terrorism that was happening in the world? The 9/11 Commission indicted the CIA, basically saying, “You have a failure of imagination. You lost your way. You weren't open enough to see new possibilities. You couldn't imagine that terrorism was taking a different route, and you failed to protect the country.”

I thought that was a great example of the imagination gap and it happens in many organizations. I was at the CIA, because they had in that time figured out how to open themselves up, get more people in from the outside. They were bringing a business person in to talk about how do you think about change? How do you navigate your way through finding better ways of doing things? That that was very instructive that something as secretive and big and old as the CIA, who had to learn how to tap into their imagination.

[0:05:42.5] MB: It's a really illustrative story. I think the question that you posed, or the idea that you posed earlier in the conversation even is really important, which is this notion that our quest for certainty often ends up harming our imagination and hampering us from really achieving the possibilities that are out there.

[0:06:00.9] BC: Yeah. I've seen it. I believe it. I think it's a couple of things behind. I mean, we want a risk-free world, a risk-free life. To me, I thought a lot about this; risk is the will to act on imagination. Risk is the will to act on imagination. I know it and it ends up saving us, because if you can't risk something to try something for a better way, how are you ever going to get out of situations?

You may recall back in 2000 or something, there was a book that came out right after 9/11 and just looking at the economic issues. It was called The Black Swan. It was about these once in a thousand-year catastrophes. Well, how many times now do we see this every day? Every day is a thousand-year catastrophe.

I think the nature of change has changed a lot. In our hyper-connected world, things are just not more – are faster, but they're disrupting more. It's just that patterns are forming from all unlikely places and they emerge seemingly overnight. One, we're not out there in the world discovering, we're not paying enough attention, we can come back to that.

We're not willing to take a risk on something that isn't proven. We might see a pattern emerging. We might see something that looks odd, but unless we have empirical knowledge, or data, or else we say, “That doesn't apply to us,” or else we say, “That's a problem, but I don't have the solution,” or else we say, “I'm going to solve it the way I've always done.” What's emerging are new kinds of problems, new kind of issues and the old way is just not going to work. That's what I – I think what I wrestled with in business and I think in personal life, as well as just understanding necessary risk.

I met someone recently. He said, “My job is risk avoidance. What advice do you have for me?” I was like, “None. I have nothing to give you, except that you're going to fail. You cannot avoid risk.” To me, that was the premise of why I felt compelled to write the book, because I saw too often in established organizations, people become afraid to try even necessary risk. I'm not talking about bet the company, jump off the tallest building risk. I'm talking about necessary risk of what you need to do to move forward.

[0:08:20.3] MB: What did you tell the CIA to help them be more imaginative?

[0:08:24.6] BC: Well a lot of what they were looking at when I was there was just how do we see things earlier? How do we collaborate across units to solve common problems? I mean, the CIA I think has an unlimited budget in some respects. From a company perspective, you almost can't imagine. In some respects, I was suggesting some ways to bring teams together to share problems, to share discovery, to not have every unit off in their own doing their own individual things, to try to be much more collaborative to share the risk and reward within their organization.

They were already doing a good job of setting up some external networks; I encouraged them to keep doing more of that. I mean, the formula to me what I learned in the course of a career what I try to put out and imagine it forward is five key – they're not really steps, but five key elements. One, this notion of give yourself permission to try new things and new ways. This aid grab agency, which is ironic, you're talking to an agency, the notion of just discovery, that it isn't something you delegate. Everyone has to make room for discovery.

You have to invite in conflict. You constantly have to bring these sparks from the outside. I was there in that capacity. I think every organization needs to bring in outsiders who challenge their perspective. They need to go see things that are weird, but that notion of criticism and agitation and beating your ideas up, sparking a different perspective. The power of story; what’s your strategy? What’s your mission? Where are you going? Why? What problem are you trying to solve and why do you exist? How's the story that people can relate to that?

Then the last piece is just create a space where you can do a lot of experimentation, test and learn new kinds of partners, new initiatives, seed small projects, and that's a lot of what I ended up speaking to them about, about ways to create accountability, focus on the experiments, be able to take risk and fail in things. In fact, in some respects with them, their challenge was how do you create more constraint? Which for many companies, whether you're a small startup where you're incredibly well-funded, or a big company where you forget what it's like to be small, you need to put constraints in the system to challenge your thinking.

[0:10:37.6] MB: I want to dig in to a number of these different topics, but let's start out with the first idea, or really even coming back to some of the early themes from the book, this notion of reinvention and the various components around that. Tell me a little bit about that.

[0:10:53.1] BC: Well, I think because of this disruptive era we’re in, we all have to get good at change. I distinguish myself in GE and my career as somebody who sought out change, wanted to understand it, learn it early so we weren't surprised by it. I had to get good at that myself. It's about just unlocking your curiosity. At the heart of it is this just need to be more adaptable. If you're really rigid, you cannot keep up with the pace and disruptive nature of change.

That's at the heart of I think what I'm talking about is just do you have your own practice of adaptation? Do you? I mean, usually when the more successful people get, the harder it is to change their ways. When you got nothing to lose, often that's the time and I think in my career when I had nothing to lose or I worked with teams that had nothing to lose, those are the times that we took the biggest risks, because we were like, “What the heck? Who cares? Let's go for it.”

I do think that notion of being ready for change and creating a practice that makes you more adaptable is at the heart of the challenges that we have right now. It's in the face of right now with a lot of data, AI, a lot of people fearing that algorithms and robots are going to take their job. At the end of the day, if we're not – we’re left with our creativity, our strategic thinking, our creative problem-solving; those are the things that are going to get you through the disruption and the change.

[0:12:17.4] MB: What does that mean when you talk about having a practice or a process of adaptation?

[0:12:23.0] BC: It's just delegating your mind and your time to doing it. I'll give you a couple of examples. I think, this notion of a mindset shift is key. I always like the work of Carol Dweck, who's a professor out of Stanford who talks about a fixed mindset or an open mindset. To be change-ready, you have to open your mind up to new possibilities. You’re grabbing agency, giving yourself permission to open up. That's critical.

How do you do that? For me, I tap into my curiosity. I try to encourage those I work with. It's this idea of just getting out in the world and going and seeing for yourself. I think you have to make room for discovery. You have to get out in the world. Why? What are you doing when you do that? One, you're just seeing new things. You're going to places that challenge you where points of view contradict what you believe, places that it's weird, especially places that it's weird. What are you doing that you're learning, you're asking? I think you're building connections and seeing patterns.

I have a really simple method I use called going on threes. I actually carry a little notebook, or I make notes in my phone of interestingness. First time I'll see something out exploring, I'll make note that's interesting. Second time I'll ask, “Huh, is that a coincidence?” Third time, I'll declare it's a trend. I don't need it certified by any futurists. I figure out, “Okay, if it's related to work, what do we need to do to learn about this? How can we discover more?” Something personally, I want to learn about it.

I think most of us are stuck in doing things the way we always do, that we spend our time the same way. I guarantee, you have a small amount of your time. I always urge people, you have 10% of your time you can take back to go do these things. It can be as simple as walk a new route to work, drive a new route to work, explore something new. If you're traveling, you're going through the airport, you have nothing to do, you're going to be on the plane, there's no Wi-Fi, pick up a magazine that you would never read. I told someone to do this recently and she told me she picked up a wrestling magazine.

You're just trying to challenge yourself to just go out. I used to do this with the teams I worked with. We would do field trip Fridays once a month or once a quarter. We would just go out and we'd go to a new retail store. We ask and meet with a startup. You can see what's happening at a local museum. You're doing these things often together, but you can do this individually. You're just trying to see what's happening in the world. Then just to give everyone a challenge of how you might think about this, think back 10 years ago to something that seemed weird, or silly, or too far out, like that's never going to happen, and now it's mainstream. What do you think of?

When I think of that, I think of things like, I just got back from Las Vegas, there was the biggest cannabis conference ever; marijuana. A decade ago, you could not have imagined it being medicinal, let alone legal. I was with some folks in the beer industry recently and they were talking about how they were absolutely caught off guard, disrupted, flummoxed by craft beer. Well, it's not like these little brewers just emerged overnight on a hot plant and took over the brewing industry. They were knowable. You could have seen that pattern.

That's what I'm talking about. You just have to open yourself up, go to where things are different are weird and understand what you can start to learn. I think that's a critical element of a practice that you build. I do that. I have at least 10% of my time on any given week where I'm out discovering something new.

[0:15:58.6] MB: There's a great quote that touches on that, which is that the future is here, but it's just not evenly distributed yet.

[0:16:03.8] BC: Exactly. I love that quote. Exactly. You have to put yourself out there. I use a quote in the book from Joi Ito, who's the head of the Media Lab at MIT, a great future thinker. He calls it mushroom hunting. You're just out there. Often when you're out in the world, you're just looking at the patterns and you start to after a while, get good pattern recognition that you're able to see the mushrooms from the leaves. You have to do it a while to get good at that.

Another phrase I like along those is this idea of get outside the jar. Imagine you're in a pickle jar and you can't see the label because you're on the inside. If you get outside, you can see a whole new perspective. That's what I'm talking about. That's one thing anyone can do easily and I think everyone must.

[0:16:50.7] MB: I love even this simple idea of picking up a magazine or reading some content that's radically new or radically different from the ideas that you're typically exposed to.

[0:17:00.2] BC: I think you have to do that. I think in especially in the world now with just the political nature and people tending to choose their filters based on their tribe, if you will, I think it's even more important to understand what other people are reading, seeing, doing, so you're not surprised by it. I think there's also humanity and political reasons to be thinking about doing that as well.

[0:17:26.1] MB: I want to come back to some of the other themes or ideas from the reinvention segment of the book. One of them that I found really interesting was this notion of social courage. Tell me a little bit more about that.

[0:17:38.4] BC: Yeah. I love this idea. For me, it was a critical part of my early career especially. This notion, I guess in its purest sense, social courage is just that courage you have to have to connect with others to open yourself up to make genuine connections and to put yourself out there. For me, it was a particular challenge because I'm a reserved person, I'm shy and I'm also introverted. In building a career or just showing up in life, I'm never the life of the party. You're never going to go, “Oh, my gosh. She's so hysterical. She closed the party down.”

I would often, especially in the course of work, I would hold myself back. I wouldn't ask questions. I wouldn't suggest ideas, even though I had them. I was shy or felt quiet about it. This notion of social courage was something I had to learn to put myself out there to connect with people. As awkward as it was and sometimes still is. I had to get out of my head. I mean, it's real behavior change, small steps forward. That's what I did.

I had one incident I talk about in the book, where I was 30, I was working as a communications leader, manager level at Turner Broadcasting, the birthplace of CNN. Ted Turner was the founder. I worked there a year doing communications, including for him. I worked there a year and he didn't know my name. I realize it was holding me back once sitting with – an event where he was getting an award and I said, “Okay, I've got to change this. I'm going to introduce myself to him again.”

I did it very awkwardly. He went to the men's room. I was waiting for him when he came out of the men's room. I go to shake his hand. His hand was really wet. He's looking at me like, “What do you got?” I lost my nerve. He walked away. He never knew my name, but I was incredibly proud of myself as awkward as it was, because I did it. Rather than just standing against the wall and going, “Uh, he doesn't know my name.”

That was a good example for me of that as awkward as it was. It could have been a fail. Okay, he never knew my name. That was the spirit with which I undertook these small challenges and changes. I'm not good at parties, at networking events. I would go into them and stand by the chip ball or something and then go home. I had to change my tune. Again similar thing, I'm going to give myself a challenge. I'm going to go and I'm just going to meet one person, have a conversation as long as it lasts and then I'm going to go home. Next time, it would be two. Or I'm going to go to this meeting and today I'm going to ask – I’m going to do my homework and I’m going to ask a question.

Those are the behavior changes I had to make to get social courage. Because if I didn't do it, I was missing opportunities, I wasn't making connections. I look over the course of my career. I think what I'm – one of the things I'm most proud of is that I did open myself up. I did find little ways to put little tiny pockets of confidence and courage in my pocket when I needed them in those situations.

It’s the thing that to other people it sounds silly. “What? You're embarrassed to go introduce yourself to that person? Are you crazy?” To you, it's important. It takes a lot of courage sometimes to do those things, when other people may find them easy. There are a couple of messages in that, but I'm proud of myself that I overcame that. I still feel that way at times and I'm really proud that I opened myself up and I think I helped open up my company at GE to different, to things that were new, next, in a much earlier way. Social courage applies to companies too. It's not just the individuals.

[0:21:20.6] MB: I love this idea of a power of small challenges and how they can help you build up skills, especially social skills. we've had a number of past interviews that talk about this, and the idea of rejection therapy, which I don't know if you're familiar with or not, but the notion of –

[0:21:34.1] BC: No. Say a little more about it. Yeah.

[0:21:36.1] MB: Basically, the idea is you go and try to get rejected every day for X number of days. It can be as something as simple as asking for a free cup of coffee, or asking for a discount on something you're buying, or asking a stranger for 10 bucks or whatever it is. You keep doing these challenges to build up the tolerance of being uncomfortable in social situations. It's a great skill set.

[0:21:56.7] BC: That’s a good one. It makes me think of a career as an actor too where you're constantly being rejected, but it's different. You're talking about really that social engagement. You're building up your immunity a bit, is that right?

[0:22:08.5] MB: Exactly. Yeah, you're building up your immunity to discomfort, to embarrassment, to rejection, to all of these social things –

[0:22:16.0] BC: It’s interesting. Yeah.

[0:22:17.4] MB: - that it’s so easy to build up in your head.

[0:22:18.7] BC: For me, it was that curiosity that was the antidote for me, or the medicine, if you will. Because what I found happened to me, because I live in my head. I think many people do comes with that awkwardness of being shy, I think. I'm just always sussing out in my head what the other person is thinking and I'm thinking, “I'm sure there's no way they're ever going to want to talk to me, or they're going to think this question is stupid.”

I'm in my head and I'm not even listening to them. I had to once say stop, like that voice just drown, stop, but then did summon the curiosity, say it's not about what they think of me. What can I learn from them? Not just say, “What do you do? How are you? But what's interesting to you these days? What surprised you lately? What's your story?”

I mean, you have a certain amount of confidence to ask those questions, but you have much better conversations. Where did you grow up? Why'd you choose that? What's the best thing you've learned this year? Those were ways I got more of that courage and then confident, social confidence I think, because I just turned it out of my head and I wanted to learn. It was more what can I learn from them, as opposed to what am I saying about me.

[0:23:36.6] MB: In many ways, this this makes me think of another really interesting theme from the reinvention segment of the book, which is the idea of no is not yet. Tell me about that.

[0:23:45.8] BC: It's really setting this notion that I feel like I've encountered my whole career as somebody who's driven to find, make, champion change and innovate for new ways. There's gatekeepers and gatekeepers exist everywhere. By gatekeeper, I mean someone who protects the gate so you cannot get in here. They don't let you go through. You cannot pass, go. Who are gatekeepers? They exist everywhere. They exist in our own mind. This notion that I don't want a better way. I feel threatened by a better way, or imaginative thinking, or I have control. I'm just going to hang on to the control and the answer is no, you cannot do that.

I just started to realize that one, a lot of fear makes people act that way, or feeling of need of control. I also started realizing I had more power in those situations than I thought. I shared a story of I had a gatekeeper boss and he was a classic gatekeeper and I left my company, because I just thought he couldn't get around them. Over time, I developed this no is not yet resiliency when I realized – a story I was working at NBC and I went back and forth to NBC a couple of times, but I'd pitched this idea for the NBC experience store. I thought it was just fantastic. I pitched my boss and we did all our homework and he said, “No.”

Anyway, long story short, I pitched it three times. By the third time, he said yes. He looked at me and he said, “I wanted to say no, but you made it so darn hard, I have to say yes.” One, we made the idea better. That first time, that idea wasn't as good. He actually made us do our work. We made the idea better. Two, he was testing me and the team. Were we passionate enough about this to see it through? It wasn't the world's best idea, but were we committed to make it the best idea? He was testing us. I just can't tell you how many times I've seen that in the course of innovation work, where I see someone come in and pitch an idea. It could be C-suite of a company to somebody just starting out. They get told no and they go away and you never hear from them again.

You're like, “I thought you liked that idea? What happened?” Because they got no. To me, no is not yet. Keep testing it. Keep coming back. Okay, can't come back exactly the same way. Go do your homework. Get feedback. Come back. If you really believe it, keep pursuing it. That being said, you also have to have a strategy. If I was pitching NBC ice cream at the time, instead of the NBC experience store, that idea would not have been sound. NBC was never going to get in the ice cream business. Hopefully, I would have gotten feedback that said, “We're never going into the ice cream business.” There's also a bit of realism. Maybe if I wanted to create ice cream, I would I had to go somewhere else and I would have kept pushing it.

My point is a couple of things. My points are a couple things. One, is no really no. It usually isn't the first time. Test that if you're passionate about it. Don't wait for someone else's permission to act on your imagination. I mean, that's what I'm trying to say. In fact, I talk in the book and I use this with teams I worked with and even myself, this notion of give yourself a permission slip. It sounds so silly, but it's one of these little behavior hacks that I found works. You may recall from high school if you forged your mother's signature to get out of gym or chemistry or something, it's like that. I'm going to give myself permission to go back and try another – try it again. I'm going to give myself permission to go meet this person.

Just a little mental hack that says, “I'm committing to do this.” That's what you're doing, this notion of no is not yet. You're building up a resiliency. It may be that rejection therapy that you were talking about. It was my DIY way of getting to – overcoming rejection for the positive.

[0:27:38.8] MB: Yeah, I think they're very interrelated and connected in many ways. I thought the notion of the 3X rule was a really succinct way to think about it and realize that just because someone said no one time, doesn't necessarily mean you should give up. In fact, some of the richest, most exciting or interesting opportunities might come after several nos.

[0:27:59.7] BC: Yeah. I mean, to me, I supposed to work for one boss and I knew it would take me at least three times. One time, it took me about six years to get something launched. I remember once this colleague of mine, she looked at me and she's like, “You just don't give up, do you?” I don't think she meant it so positively, but I took it as a compliment. It was like, “I'm still here. I'm still believing in this.”

It's such as you on your own. Hopefully at that point six years later, or annoyingly later, you built people who also see that possibility. They've made it better. They've contributed. You've opened it up. You've built some momentum. That's a sign that you're onto something. If it's still just you out there on your own, it's a much harder way to build that resiliency and test those limits.

[0:28:46.0] MB: I think either way, the simple idea that just because you hear no one time doesn't mean you should give up is a very powerful notion.

[0:28:53.4] BC: Yeah, exactly. I think it's important for all of us, but it's hard to be told no. Do you believe it? To me, no is not yet. I hear it as an invitation. “No? Okay, I hear you. You're just saying not yet. Huh, okay, now how can I come back again in a way that they'll find it more – I can sell it better? Give me feedback. Let me go talk to somebody else. Let me do some more homework.” No, it's just not yet. Or the time could be wrong. I mean, how many times have we seen where you have a great idea, you're too early, or it's just the wrong time. I think some of those also requires you to be reflective and open to feedback and recognizing the fallacies of some of those things, so there's a humility in that as well.

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[0:31:04.6] MB: Let's change gears a little bit. I want to step into some of the other themes and ideas. Tell me about the notion of building bridges and not walls.

[0:31:13.2] BC: Yeah, well this is a hard one for me, because I think most people, when you fight for an idea or a different way, you get can be very tribal in your organizations. It's my marketing team against the product team, or it’s my town against your town, or whatever.

I didn't know this at the time but in looking back, I feel a way I built my career was as this outsider inside. I came from media into from NBC and to GE media, into this multi-industry company and industrial. I was a natural outsider. I came as a marketer in a tech company that had little appreciation, or even cared about what marketing did. I was a woman in a largely male engineering-oriented company. I was a creative person in this largely financing and engineering company. I had a lot of things that made me different.

I loved exploring outside and finding the trends and insights. I began to realize my role was as this outsider inside, the one who could bring the outside in and translate it in a way that the inside could understand, in language they could understand, then to build the bridges to that. What often happens when you're championing the new and I learned this very painfully is you become – you're trying to be the cool kid, the trendy one, the one who sees it first. People don't know what you're talking about. They feel excluded. It's your way versus their way, as opposed to trying to create the opportunity for joint discovery and learning together trying to solve a problem.

It's just me. It’s the backbone of what I learned in my career is somebody trying to push for new and different ways that be the cool kid is really a bad answer. Just because people need to change doesn't mean that they're bad, or that they have bad ideas and that they don't get it. Often, they have real criticisms that you need to understand. I found overtime and experience and confidence that really, my best success came from building those bridges, as opposed to building up the wall and saying, “You just don't get it, do you? I'm going to go do it on my own,” because it usually was never as good if the team and I did it on our own.

[0:33:40.1] MB: What were some of the strategies you use to get buy-in and to build those bridges as opposed to creating barriers?

[0:33:47.5] BC: Well, I'll use an example of what didn't work to get to what did work. In the book, I talk about agitated inquiry of a lot of the conflict that happens in organizations and anytime you're trying to go from the old to the new. I was at NBC at the arrival of digital media. This is when YouTube just came on the scenes. I was there. I came back from GE to lead digital media and it was very disruptive. People were afraid. I mean, they were cats playing the piano on YouTube. “Oh, my gosh. At one hand, that's cute. Hahaha.” “The other, it was really scary. We don't know how to do that.” People were very afraid.

I hired a lot of people from outside who had digital expertise. I was a marketer. I don't know digital technology. I depended on their expertise. Honestly, we set ourselves up as the cool kids. We knew the future. If you don't get it, you're just going to be left behind. Who wants to work with people like that? I think what we did a little bit but I could have done a lot more was create teams.

We ended up creating different streaming video services. One ended up being Hulu that was created out of the partnership outside of NBC, but we seeded it. I think what we could have done more of early in that is just found ways to build teams with the team forging the new and the team who have been doing it the traditional way. One, come together and say, “What problem are we trying to solve?” We're all trying to solve the same problem. Video streaming is coming. How are we going to do that successfully?

We could have shared resources better. Often in a case like that, you're fighting over who gets more budget to do what and you having to fund the new and yet the old thing makes more money for the company. Can we set up a special fund, a budget that is shared, so people don't feel they have to give something up to get something? Could we just spend time getting to know one another? I mean, these often sound goofy and work context of the bonding things you do, but it's important. Rather than fighting people about my idea or yours, or marketing versus sales.

Hey, they're real people. They have problems. I remember I talked about one leader I had real issues with. I lost sight of the fact he was a person even. We were just at war. It was his team against my team. I once was a friend of his and he was a great dad and he had been a cancer survivor. I lost the sense of humanity, even something as simple as like, “I could have taken him out for coffee,” as opposed to fighting in his office. What about instead saying, “Hey, this is dumb. Let's just go grab a cup of coffee. Let's cool off. I want to hear what's up with you.” You get caught up in the moment. You need to build those bridges.

Then the last thing I'd say that I found very effective in building those bridges were bringing in outsiders to provoke those conversations, so I didn't have to do it all the time, or so my team didn't have to do it, because they weren’t going to believe me anyway. Bring in an outsider with some expertise. I don't know, blockchain, Bitcoin is a good one in business right now. Are they going to listen to me who grew up in the company, or are they going to listen to somebody who's been investing or creating blockchain for a while and have them challenge him? That brings the team together. It's us against that. You're shifting your focus to the team together to that outside threat or disruption. Those would be a few of the things that I found helpful. I didn't do them all. I'm telling you, I learned them painfully. It's not like I know all those answers.

[0:37:12.5] MB: Really good strategies. It's so important to get buy-in from those around you. Oftentimes, the approach of direct confrontation is not the best strategy to do that.

[0:37:23.2] BC: It's not. I subscribe to this invite your critics in notion. It's really hard. I don't mean invite in just the total downers who hate everything. I mean, they're not helpful. The people who are critics, well they're smart, they're colleagues, why not ask them? Often, they just want to be heard. They have a different way. I found that they can become your best advocates. They can contribute the best ideas. One, they've been heard and they're just looking at it from a different perspective.

Again, in the heat of that, “Oh, God. I'm going to do it my way,” you lose that perspective. I think a lot of what I'm talking about this imagine it forward framework is just open up your aperture, open your imagination and let other perspectives in.

[0:38:11.9] MB: I want to dig into more into this idea of agitated inquiry that you touched on earlier and how to invite critics in the right way to beat up your ideas.

[0:38:22.4] BC: Well, I think one, you just have to say I need help. Hey, I find this a lot where I've done it, where you have a great idea you think, but you don't want to share it yet because you're afraid if you share it that somebody's going to steal it. Or maybe you're not going to get credit. If you do, you're not going to get credit for it. You hoard things.

I got feedback. One of the more formative feedback sessions I ever had was this exact point where people – my colleagues said in a 360 evaluation, they said good things about me, but I only really cared about the negative things. It was this. It was like, “Hey, you don't ask for help. You go at it alone.” You have to have everything perfect. They were right. I felt really stressed about having to have all the answers. When you start to realize that you got to invite in feedback the good and the bad, that criticism really stung.

I remember the HR coach who I had. It was an HR person at my company who gave me the feedback. He said, “Look, you got to get in there with your team. You got to say to them, feedback and criticism heard and accepted. I'm going to work to do better, but I need your help.” Although it was the hardest thing I ever had to do, but it worked. I feel it unlocked such a new path for me in my career in my life. I think that's part of that agitated inquiry is you're inviting feedback.

One of the hardest questions I adopted and I ended up liking in the course of business was tell me something I don't want to hear, and that's what happened at that 360. Tell me something I don't want to hear. Because usually I need to hear it and I probably know it's true, but I'm just avoiding it. I think that really harsh feedback in business it's important. Maybe your competitors are already doing it. Maybe your idea is just not that good.

I also think agitated inquiry of the inquiry part is about asking questions. It's that what we said earlier, it's not just saying questions to prove how right you are, it's questions to learn. What problem are we trying to solve? I found that was a great way to bring dueling, feuding teams back together. Are we even talking about the same problem at this point? Let's go back and reframe the problem. Are we agreed on that? Let's name it. Maybe we even name it something really silly, so we can all laugh at it and have fun with it. Again, you're just forcing a different perspective and refreshing the framework a bit. Those are things that I've found helpful to open yourself up to the agitation and the inquiry.

[0:41:00.9] MB: It's so important, because oftentimes we try to protect ourselves, we try to protect our ideas, even our own egos. By trying to hide from negative feedback or things that we disagree with, we're harming ourselves, we’re harming the quest for the best ideas and the best solutions.

[0:41:18.2] BC: Well, you said an important word there, Matt. I think the ego thing is a big part of it. If you really believe the idea, if you really believe in a better way, it's because you're trying to solve a problem. You see a need. You see something better. Ask yourself, “Is it really because it's my idea I want credit, or I want this to happen?” I had to learn that. Even still, we all want credit. We all want people think we're brilliant and smart and we come up with the good ideas.

Over the course of my career, I started to realize that the best ideas are shared because they really are. It's not just about getting the credit. Do you really want that to happen? The credit usually follows. People know if you were the instigator, the collaborator, the convener. If you do it enough times, people know. They start to come to you. “Hey, you’re always contributing to an idea. You always make an idea better. You always ask me for help. I'm going to come and ask you for help, so we can do this together.” I guarantee, it is a more successful path, even though at times you work with people, you’re friends with people who take all the credit you think, “Ah.” That’s not to say don't toot your own horn when you've done something well. I'm not trying to say that, but I think that word ego and my idea is something to really interrogate if you feel that in yourself.

[0:42:39.3] MB: This idea dovetails in many ways with another key point that you wrote about, which is the notion of acknowledging reality.

[0:42:46.6] BC: Yeah. I mean, I talk about it in a sense of magical thinking. Boy, I subscribe to it. I think organizations and work situations, you just start believing a version of the truth that you want it to be. You're not being truthful about maybe your competitive position, about what your strengths really are, about what your weaknesses are really holding you back. That's why that agitated inquiry you’re – tell me something I don't want to know, I don't want to hear.

You got to sometimes. Doesn't mean you have to always accept it, because maybe it's not right for your strategy, but that reality check, I've seen so many teams – you’re just almost like a superstition that takes over of if we change the way we're doing it, we'll never be successful. I saw this a lot with sales teams I work with; the lucky sales sweater. Or I worked with somebody who always wear yellow socks on the day of the big deal.

On one hand, that was great, because it gave them a sense of confidence and an optimism they felt needed. Okay, fine. It also can sometimes prevent people from trying things differently, or trying a different way to say maybe just because I was wearing the yellow socks, I'm still not effective, right? Anyway, I think you have to again, interrogate that and understand where it's coming from. I'm not wearing yellow socks.

[0:44:13.1] MB: You raise a great point, which is this notion of we often delude ourselves into thinking things, or the way that we want them to be, or the way that they “should be,” instead of the way that they truly are. That's often a dangerous place to be.

[0:44:28.0] BC: It is. I'm speaking too, as a marketer. To me, marketing is about making the market, living in the market. It's often shaping a market in business. Meaning, here's a vision, so we did with clean tech. Here's a vision, a cleaner future for industry. Now we have to shape, make it, shape it.

There is a part of that magical thinking, that exuberant optimism that's required to create things that don't exist. You have to see it before it's real. I think again, it's critical thinking to say, “Am I seeing things that are opportunities that can actually I can shape, or am I hanging on to something that's a superstition, or just a comfortable way of viewing it and it's preventing me from going forward?” I want to be clear. I think I think there are shades of similar thinking, but one's a more successful path forward than the other obviously.

[0:45:23.5] MB: That makes me think of another interesting idea that you wrote about, which is this notion of going boldly into the unknown. Tell me more about that.

[0:45:32.7] BC: I open the book with me talking about my divorce, which is not the way one would expect you to open a business book. Probably, I’m the only one who has ever opened a business book that way and it's really a very different book because of that. I'm very personal in it. I'm sharing my own stories. I talk about being in my mid-20s, my career just started and I was married and it just had a young daughter. I felt I was living a story that wasn't the story that I wanted my life to be. It wasn't what I was imagining the future would – how the future would unfold.

I got a divorce and decided to move forward as a young single mother just as my career was taking off. I had no idea what I was getting into. I mean, in some respects now I’m much older with that looking back, I would have probably advised me not to do it. I had to. I had to take hold of my own story. I had to create my path. I had to. I didn't have a roadmap. There wasn't a checklist someone gave me. I used that, because to me that was one of the defining moments of my life and explain it. It influenced me in business in the sense of I've been here before.

You have to make it work in some semblance of work. I had to make a life at work. I had responsibilities. I had to find a work path that would work for me and my daughter. You don’t have all the answers. If you're waiting for the perfect time, you're waiting for the perfect situation, it's not going to happen.

I was recently on a flight and the flight got delayed as most of us can commiserate with. The pilot came out and he said, “Okay, some bad news and some good news. The good news is we’re cleared to fly. The bad news is our autopilot went out. I am assertive. I'm certified to fly without autopilot. I'm one of the few pilots left in this airline who can do that. I'm so excited. I love flying this plane. I'm going to get you home well, but I'm really excited about this.”

I think that's it, right? I mean one, we felt comforted because he had experience, but are you on autopilot, or are you going to get out there and figure it out? This bold could be very relative. It could be very small or very big depending on your tolerance. Usually, there is no checklist. There is no rulebook. There is no this step, that step when you're navigating change. Take off the autopilot and just go for it. That is what I'm trying to say.

[0:48:00.7] MB: Another idea that I really liked was this notion of constraints being necessary for creativity. Tell me a little bit about that.

[0:48:08.2] BC: Well, back to that no is not yet, I also encountered and for myself as well just people all of us who feel like, “Uh, I don't have enough time, budget, staff, team, I don't have help, so I can't do that.” I've often found the most creativity comes from very tight constraints. If you grow a business, you need more money clearly. This notion of just constraints; I like the idea of freedom within a framework. You're very clear about here's the framework of our strategy of what we're trying to do. But within that, got to town. Be creative.

Often, you probably don't need as much money as you think. Let's say you're dreaming of building a business and you think you have to go Silicon Valley. You don't. If you live in Nashville, Boston, Austin, Portland, Maine or Oregon, often you can just start where you are. You don't have to wait for this, “I need funding. I need a VC to give me money.” Whatever it is, just start. Just start. See if you can get some traction. I guarantee you, you can just start some things. Now it's not to say at some point you don't, but it's a challenge to just say, “What if I don't need as much time as I think I do? What if actually I control the time and I can give myself more time? Who am I waiting to tell me it's okay?”

Again, it's just a simple concept of is it a constraint really, or are you just afraid to challenge it? Is it an artificial alibi if you know to hold you back? It is a real constraint, then challenge yourself to say how am I going to creatively solve this? I guarantee it's a good way to test your creative problem-solving.

[0:49:48.9] MB: For listeners who are listening to this interview and want to concretely implement or execute on one of the ideas that we've talked about today, what would be one action step or piece of homework that you would give them to implement some of the things we've discussed?

[0:50:03.2] BC: I'm going to give you two, because I think one is just ask yourself what's one thing you want to move forward on? It can be very small; you want to meet somebody, you want to test an idea, you want to write a poem, I don't know. Ask yourself what's holding you back? Give yourself – seriously get out that permissions slip, just write, “I Matt Bodnar, give myself permission to write this poem. As crappy, horrible, messy as it's going to be. I'm going to do it.” Just do it. It's just that simple.

You're not asking yourself to be Maya Angelou. You're just saying, “I'm going to go do this.” That would be my challenge. What are you going to give yourself permission to take a risk on a small step? It could be significant only to you. That would get it, how behavior change starts, one small step, one small piece of courage that you're putting in your pocket for later and remember, “Hey, I did that. I did that.” Next time, you're going to pull out of your pocket and do it again. That's what it takes. Just start.

[0:51:07.5] MB: For listeners who want to find you and your work online, what's the best place for them to do that?

[0:51:13.1] BC: I do quite a bit on social media, so you can find me in any of the social platform, especially I do a lot of back-and-forth engagement on LinkedIn. I'm on all of them; Twitter, LinkedIn, Instagram, Facebook. I think that's probably the best place to go, it's @BethComstock is the best way to do the search.

[0:51:29.6] MB: Well Beth, thank you so much for coming on the show for sharing all these insights and all this wisdom with our audience.

[0:51:35.9] BC: Well, thanks for having me. I really appreciate the focus of what you're trying to do with your podcast. Thanks for having me as part of it. It really is – we have the power. We have the agency to make some of this change and it's exciting to hear that you're trying to drive that awareness.

[0:51:49.7] MB: Thank you so much for listening to the Science of Success. We created this show to help you our listeners, master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an e-mail. My e-mail is matt@successpodcast.com. That’s M-A-T-T@successpodcast.com. I’d love to hear from you and I read and respond to every single listener e-mail.

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Thanks again, and we'll see you on the next episode of the Science of Success.


January 31, 2019 /Lace Gilger
Creativity & Memory
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You’ve Been Learning All Wrong - Making Knowledge Stick with Peter Brown

November 21, 2018 by Lace Gilger in Creativity & Memory, Mind Expansion

In this episode we discuss a highly counter-intuitive approach to learning that flies in the face of the way you think you should learn and how it might transform your learning process. We explore several powerful, evidence based learning strategies that you can start to apply right now in your life, we explain why you should focus on getting knowledge out of your brain instead of into it (and what, exactly, that means), we share a number of powerful memory strategies you can use to super charge your brain - and much more with our guest Peter Brown. 

Peter Brown is a best-selling author and novelist. He is the author of five books including Make It Stick: The Science of Successful Learning. Peter’s work turns traditional learning techniques on their head and draws from recent discoveries in cognitive psychology to offer concrete techniques for becoming a more productive learner. His work has been featured in The New York Times, American Public Radio, The New Yorker, and more!

  • As a novelist - how did you come to write a book about applications of cognitive psychology to learning?

  • What teaching and learning strategies lead to better retention of material?

  • The non-intuitive approach to learning that flies in the face of the way you think you should learn

  • Most of us think that learning is about getting knowledge and skills into the brain - that’s wrong

  • The way to get knowledge to stick is to get learning OUT of the brain! (What does that mean?)

  • The act of wrestling with knowledge and material is what actually builds learning that sticks

  • 3 Big ideas from Brian’s research 

  • (1) It's about getting the knowledge out of your head, not getting it in

    1. (2) When learning is easy it doesn’t stick. You have to challenge yourself.

    2. (3) Intuition leads us astray. We think that simple repeated practice makes it easier to learn, but that may not be the case. You can’t rely on learning that feels constructive. 

  • Your brain continues to work on and consolidate knowledge while you sleep. 

  • How does memory get stored? How can your lack of understanding about this lead to worse learning strategies?

  • The more connections you make to existing knowledge, the more you are likely to remember something 

  • When you’re learning something new, you want to engage with something enough to let the brain process it, consolidate it, and connect it to other information networks within the brain 

  • Associate memories with other memory cues if possible 

  • The more you know - the more you can know 

  • The more complex knowledge that you build and develop the more you can develop complex mental models for explaining and understanding reality

  • Visual markers, memory palaces and mnemonic devices can be very powerful memory techniques 

  • They are not about learning, but rather ORGANIZING what you’ve already learned 

  • The key to learning is to put ideas in your own words, to digest them, play with them, and think about the application of them - not just to review the text or information you’ve already read. 

  • Pulling an all-night is a terrible study strategy for long term retention 

  • Highly effective learning strategies

  • Put it in your own words

    1. Space out your learning and repetition 

    2. Mixing up your practice is also a highly desirable learning strategy 

  • Spacing out learning is very powerful for helping connect various things you’re learning to each other

  • The “forgetting curve” is a mental model that helps interrupt your pattern of forgetting things - and remembering them at just the right time  

  • Mass practice vs mixed practice - and why the feeling of improvement may be misleading your learning efforts 

  • Transfer of skills is greatly improved when your practice involves mixed challenges instead of practicing the same thing over and over again and then moving to the next thing 

  • The idea of “mixed practice” can help improve your abilities whether they are motor skills or semantic knowledge 

  • How does the research around “mixed practice" interact with distraction and research about multi-tasking and the cost of “task switching”?

  • The key is to dedicate your working memory to one task at a time, but switch those tasks frequently 

    1. The point of studying lots of information at once isn’t leaving, but it’s coming back to the material and forcing yourself to retrieve “what was going on here?”

  • What does a study about micro-surgery have to do with learning and retention? 

  • Letting your subconscious focus on something and digest it leads to greater retention 

  • “Desirable difficulty” is essential for learning 

  • We often get in our own way - push until it’s challenge and then move into something else, then come back! 

  • Mental effort and persistence towards a learning goal help build deeper memories - literally change the physical structure of your brain and lead to better and richer memories 

  • Don’t feel discouraged about difficulty in learning - it’s a key part of the process 

  • Homework: Look back at your own life and the things that you’ve tackled that were a struggle, and yet you became good at it - use these as examples for how this strategy can work 

  • Homework: Read about the science of learning in general

  • Homework: Create flash card sets or quizzes for things you want to memorize (even if you aren’t a student)  in order to TEST yourself. Practice retrieving information, over and over again. The retrieval is key! Only by doing it can you be confident you know how to do it. Self testing, space it out, and come back later to do it again. 

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Show Notes, Links, & Research

  • [SoS Episode] Brain Scans Reveal The Powerful Memory Techniques of Memory Champions, Greek Philosophers, and SuperLearners with Jonathan Levi

  • [SoS Episodes] Creative Memory Episodes

  • [ResearchGate Profile] Henry Roediger

  • [Faculty Profile] Profile on Henry Roediger

  • [Wiki Page] Forgetting curve

  • [App] Anki

  • [Website] Quizlet

  • [Journal Article] The Biology of Memory: A Forty-Year Perspective by Eric R. Kandel

  • [Video] Sea slug brain chemistry reveals a lot about human memory, learning - Science Nation

  • [Video] Eric Kandel-The Biology of Memory and Age Related Memory Loss

  • [SoS Episode] Research Reveals How You Can Create The Mindset of a Champion with Dr. Carol Dweck

  • [Book] Make It Stick by Peter Brown

  • [Book Website] Make It Stick

  • [Website] Retrieval Practice

  • [Website] The Learning Scientists


[00:00:19.4] ANNOUNCER: Welcome to The Science of Success. Introducing your host, Matt Bodnar.

[0:00:11.8] MB: Welcome to the Science of Success; the number one evidence-based growth podcast on the internet with more than three million downloads and listeners in over a hundred countries.

In this episode, we discuss a highly counter-intuitive approach to learning that flies in the face of the way you think you should learn and how it might transform your learning process. We explore several powerful evidence-based learning strategies that you can start to apply right now in your life. We explain why you should focus on getting knowledge out of your brain instead of into it and what exactly that means. We share a number of powerful memory strategies that you can use to supercharge your brain and much more with our guest, Peter Brown.

Do you need more time? Time for work, time for thinking and reading, time for the people in your life, time to accomplish your goals? This was the number one problem our listeners outlined and we created a new video guide that you can get completely for free when you sign up and join our e-mail list. It's called How You Can Create Time for the Things that Really Matter in Life.

You can get it completely for free when you sign up and join the e-mail list at successpodcast.com. You're also going to get exclusive content that's only available to our e-mail subscribers. We recently pre-released an episode in an interview to our e-mail subscribers a week before it went live to our broader audience and that had tremendous implications, because there is a limited offer in there with only 50 available spots that got eaten up by the people who were on the e-mail list first.

With that same interview, we also offered an exclusive opportunity for people on our e-mail list to engage one-on-one for over an hour with one of our guests in a live exclusive interview just for e-mail subscribers. There's some amazing stuff that's available only to e-mail subscribers that's only going on if you subscribe and sign up to the e-mail list. You can do that by going to successpodcast.com and signing up right on the homepage. Or if you're driving around right now, if you're out and about and you're on the go, you don't have time, just text the word “smarter” to the number 44-222. That's S-M-A-R-T-E-R the number 44-222.

In our previous episode, we discussed the incredibly important thing that everyone, including you gets wrong about presence. We explored how to prime yourself for the best performance in the moments of pressure and high-stakes situations where other people are watching and judging you. We looked at the results from thousands of experiments over the last few decades to uncover the fascinating truth about power and powerlessness.

We shared the exact strategy you can use to shift your brain into the mode that allows you to view the world as more friendly, helps you feel more creative and makes you into someone who takes action. We dug deep into all of this and much more with our previous guest, Dr. Amy Cuddy. If you want to face the hardest moments of your life with a sense of power and confidence, listen to that episode.

Now, for our interview with Peter.

[0:03:13.0] MB: Peter is a bestselling author and novelist. He's the author of five books, including Make It Stick: The Science of Successful Learning. Peter's work turns traditional learning techniques on their head and draws from recent discoveries in cognitive psychology to offer concrete techniques for becoming a more productive learner. His work has been featured in The New York Times, the American Public Radio, The New Yorker and much more.

Peter, welcome to the Science of Success.

[0:03:36.9] PB: Hey, Matt. I’m really happy to be here with you. Thank you.

[0:03:39.6] MB: Well, we're very excited to have you on the show. Obviously, you chose a great title for the book, being very similar to the title of the podcast. As somebody who's a novelist, I'm really curious how you came to write a book about the applications of cognitive psychology to learning.

[0:03:56.1] PB: Yeah. It seems an odd choice, but I've always been a guy who was interested in learning new things. I was between writing projects and meeting with my brother-in-law who’s name is Roddy Roediger, Henry Roediger. He’s a internationally acclaimed cognitive psychologist at Washington University in St. Louis.

He was getting at the end of 10 years leading a group of his colleagues at different universities in a series of empirical studies into what teaching and learning strategies need to better retention of the new material. Roddy's filled his memory. He was telling me that what they had found over this decade of research, which of course is built on prior research and so forth was non-intuitive. It suggests that most of us go about learning in the wrong way if we follow our intuition.

He just caught my attention. He said, “We're trying to figure out how to get this research out to a broad audience.” We decided to collaborate. The third author is one of his colleagues and other cognitive psychologists at Washington University in St. Louis, Mark McDaniel. The three of us set out to capture the findings from this large body of scientific research in a form that was highly anecdotal and engaging, so we could get it to a broad public audience. That's how I got into it.

I think Jerry Jeff Walker once said, there's some driveways in life you just have to back out of with your lights off. I wasn't sure when I got into this writing this science book if this might be one of those driveways for me, but actually it turned out well. That's how I got into it. I had to learn the science well enough to be able to elaborate on it, describe it and so forth. It was a great opportunity for me, both to learn about learning and to actually experience it again in tackling something unfamiliar.

[0:05:51.5] MB: Let's begin with the two or three biggest ideas that came out about learning and then we'll dive into each of those and do a little bit more deep digging.

[0:05:59.9] PB: Yeah, that's a great idea. Most of us intuitively think that learning is about getting knowledge and skills into the brain. If you weren't learning to stick, really the challenge is practice at getting learning out of the brain. When you encounter something new, it takes hours or days for that new knowledge to move into your brain and get consolidated into long-term memory. That process, if you could cause that consolidation to happen from time to time, it really pulls forward the most important information that connects it to what you already know.

The act of wrestling with the material by trying to explain to someone else, retrieving it from memory, that's what builds learning that sticks. The big idea number one is, about getting it out and not about getting it in. Correspondingly, a second really big idea in this book is that we want to try to make learning easy, we want to make material very clear, easy to understand. It turns out that when learning is easy, it doesn't stick. You think it will, because it seems obvious, but there are some kinds of difficulties that feel like they slow it down and you feel like I'm not getting it.

They cause you to wrestle with the material in ways that actually strengthen its connections to what you know and deepens your grasp of it and makes it stick. That's a second big idea that some kinds of faculties are desirable. Not all kinds, but some kinds and I could talk more about that. For me, at the end of several years of working through this, the third big idea for me is that intuition leads us astray.

When we go to the golf course and try to hone our 20-foot putt, we hit that 20-foot putt over and over until we feel we've got it, we made it stick. When we're reading a chapter on preparing for an exam, we reread that over and over and memorize the phrases and so forth. Even if we do well on an exam, shortly after in both of those examples, the learning doesn't stick. It builds on short-term memory in the case of golf – the golf course, it hasn't been consolidated, but your intuition says, “I've got it. When I come back, I'm going to be able to do well.”

Whereas, if you mix up your 20-foot putt with other strokes and then have to come back and try it again and recall from memory what was it about this 20-foot putt, that effort, your performance is clunky and you walk off the course thinking maybe you're not getting it. When you come back actually, you have more improvement because that retrieval practice and mixing up a practice has caused the learning to be consolidated better.

You cannot just rely on what feels constructive if you're either in athletics, or any motor skills, or semantic learning, the kind that we do in classrooms. That's a problem, because students often end up, or any learner often ends up with faulty judgment of what they know and can do.

[0:09:10.8] MB: The upshot of that ideas is this notion that oftentimes what feels like we're learning the most can actually be sabotaging, or learning, or that we're not learning as much and yet, when we often feel we're not learning because it's challenging or difficult or we're doing lots of things at once, we may actually be building richer and better memories. Is that correct?

[0:09:31.3] PB: That's exactly correct. Anybody who spent a length of time in a foreign country struggling to master a language they're not familiar with in various settings, in getting that panicky feeling and embarrassment, ultimately will find themselves in an unexpected situation where they're speaking rather fluently. They’re maybe using some idioms that didn't even know they knew, because of this ragged, patchy, difficult way of wrestling with the problem.

One of the great things about being a human being is the brain is wired to wrestle with this stuff once you've engaged it in the problem. When you attempt something that's difficult, your brain will continue to work on that problem while you sleep. The big issue is to engage in it in a way that's mentally rigorous. Then to give your brain some time to work on it and come back to it at another time and that's up. It's not intuitive, but it is highly effective.

[0:10:29.7] MB: Before we dig into each of these buckets a little bit more, I want to understand how memory is created and stored. Can you tell me a little bit about that process, how it goes from short-term memory to long-term memory and how the hippocampus gets involved and how our lack of understanding of that can often confuse what we think is effective learning from what really is?

[0:10:49.6] PB: Right. Yeah. The hippocampus is the portion of the brain where memory is formed, but it's stored in various parts of the brain depending on whether it's a motor skill, or semantic learning, that the actual physiology is something that neuroscience is helping us understand that right now. I mean, there's a tremendous amount yet to be learned. The cognitive psychologists know from the evidence of the studies if you do this, the following things will happen.

How it happens in the brain, we're still learning. It seems to be like this that you encounter some new knowledge or skill, the experience of it is laid into your hippocampus and what's called traces, memory traces. The brain tries to make sense of those traces. It fills out gaps, tries to figure out how it connects to what you already know. Any new learning can't be learned if you can't connect it to something you already know. That's part of this process of rehearsal that goes on in the brain with new information and the movement and connection of that into other parts of the brain.

Now memory has a couple of components; one component is the knowledge of skill is connected through your neurons, to other pieces of knowledge that you have. The more connections you can make to current knowledge, the more thoroughly embedded the new skill or knowledge will be in your brain.

There's another aspect to memory and that is your ability to find it later when you want to recall it. There are many things that have happened to you in your past from addresses you've lived at, or phone numbers you have that you can't bring up quickly. Given the right prompt, some of these things will come to the floor in your mind. That's the fact of the memory still being in there, but the retrieval cues not being there.

When we're learning something new, what we're trying to do is engage with the material enough so that this help the brain figure out what are the key ideas and go through, give it time over night, over days to consolidate and get connected to other stuff, elaborate on it, how is this like, what I already know and so forth.

Then to try to connect it as broadly to current knowledge and associate with it other vivid memory cues that might be visual cues. There's times perhaps when you've been talking with a friend and you wanted to remark on something you heard from another friend and you're trying to place where it was, who was that. Then you'll see it was in a such-and-such restaurant and boom, that visual of being at that table in the corner brings back, “Oh, that was Larry who told me this and Larry such and such, so he's an authority.” Anyway, if you get my drift there, it's the idea of attaching to new learning, the kinds of cues that will help bring it forward later.

[0:13:52.1] MB: That reminds me of one of my favorite quotes about learning in memory, which is the more you know, the more you can know, right? There's this idea that our brains don't get full of knowledge. In fact, the more information you have, the more relevant connections you can connect different pieces of information and actually make recall easier, make it easier to understand and plug into existing frameworks and mental models that you have for understanding other spheres of influence and knowledge.

[0:14:18.4] PB: You have that exactly right, Matt. I mean, you can think of it in your own life building Lego blocks, or playing Scrabble, or getting involved in a new sport, biking and learning how to fix your bike. The more you know, the more you can add to that knowledge. One of the great things about complex sophisticated knowledge is you begin to construct these mental models, which you'll become almost unaware of.

For example, when you start out learning to drive a car, I have to learn about adjusting the mirrors, you have to learn about adjusting the seat and your seatbelt, of course and how you start it and where you look when you pull away and signaling your turns, all that stuff. Actually, it's a very complex set of things you have to remember to do, but after a while, you never give it another thought. You hop in the car, you do those things, off you go, your mind’s on where you're going and what you're going to do when you get there. That's a mental model, that driving is a mental model.

Now if you land in another country where they drive on the other side of the road, you suddenly become aware again of all these things that you're doing without thinking about them that have to be done differently. The idea here is as you say, building these mental models, adding more knowledge to them, understanding how they relate, it opens the world to other learning.

[0:15:42.3] MB: You also touched on visual and spatial memory and how that can help enrich our memories and make things more memorable. I've done a lot of work and research around that area personally and implemented some of those strategies in my life. I'm curious if in your work you came across things like memory palaces, mind maps, visual markers, any of these strategies and what you uncovered or discovered about them.

[0:16:04.2] PB: Yes. My co-author Roddy Roediger actually heads up a competition among super memory athletes, in which has been sponsored by pharmaceutical company doing research into memory. There is in the book Make it Stick chapter, that talks a lot about these mnemonic devices.

The main idea here is that a mnemonic advice, a simple mnemonic device is for memorizing the Great Lakes is Homes, H-O-M-E-S. It gives you here on Ontario, Michigan, Erie and Superior. An even better one I learned from a friend in Australia, he was taught as a child how to know the North American Great Lakes in geographical order from east to west. Old elephants have musty skin.

The idea is is it's a way of organizing what you already know. Mnemonic devices can be very sophisticated, very complicated. They are ways of helping you remember a grocery list, or in the case of the competitions that Roddy does, you can memorize a random deck of cards in something like 30 seconds. I mean, it's just astonishing how these tools can be used. They're not about learning. They're about organizing what you learn and being able to draw it up again later.

Memory palace is a great example. Memory palace, what you bring up is something that's a useful tool. I've wrote about that in the book regard to a psychology professor in England who was helping his students prepare for their A-levels and how the students would go to a cafe and sit there and say, “Okay, on this particular topic I might have to write about in my A levels. Here are the big ideas. I'm going to pretend if that topic comes up, then I come to this front door and I go through this cafe in the following sequence. The big plan in the front door is going to be associated with this idea.”

They develop these associations, so that when they sit down with a test not knowing which of these things they’re going to have to write, when one pops out, they know, “Well, that takes me over to the such-and-such café. I walk in that door or these with the things.” It helps reduce the anxiety about being able to recall it later and give you a way, a metal filing cabinet for it. Very successful.

[0:18:32.5] MB: I think that's a great distinction, which is this idea that it's not necessarily a learning strategy, but rather a way to organize knowledge that can be really effective. Let's come back to some of these big ideas and I want to start with a simple notion that you talk about in the book and you've spoken about, this idea that the way we think we should learn and the classic example of a college student reading the textbook, taking notes, when you're studying for the exam, you pull out your notes and you reread them and you study them over and over again. In many cases, that's a really flawed strategy and I'd like to hear a little bit more about why that is.

[0:19:03.8] PB: There's a couple reasons; one, when you read a text, unless you put it aside and ask yourself what were the big ideas in this text? How would I winnow this down? How does this connect to what I already know? Let's just say you read it and you try to remember it and you read it again, you underline lots of passages, you highlight passages, you have taken down verbatim notes from the lecture and you spend a lot of time rereading that material before you go in to the test. You haven't really digested it and blended it down to the main ideas and put them in your own words and explain them to yourself how these things relate to what you already know, so that you can draw them up in an exam and apply them, if you will.

The most surveys of college students of rereading is far and away. The most common study strategy far better is to read it a couple of times and then put it aside and quiz yourself on it and then go back and check to see whether you've got it or not. Then put it aside and come back to it another day and say, “Can I still recall this stuff?” That act of retrieving it from memory after you've gotten really rusty with it, but before you've forgotten it completely, has a very strong effect of strengthening the retention, because the learning becomes plastic again in your mind, if you will. The mind reconsolidates it, saying these are the key ideas, this is how they connect to what I already know and you've got it much better then.

This notion of focusing on rereading, underlining, highlighting, rereading, you spend a lot of time and you sweat a lot, you think you've really done your homework, but you haven't done yourself much a favor come exam time.

Now it's true if you pull an all-nighter. You can do probably pretty well the next morning on a test, but there's some really powerful research showing that a week later, you have lost most of what you had that morning after an all-nighter. Whereas, those who had studied by quizzing themselves have retained most of it.

[0:21:20.6] MB: This comes into the next key point that you made is this idea when you say that learning is about not getting knowledge in your head, but rather getting it out of your head, that might confuse listeners, or make people turn their heads. What do you mean when you say that and how do we think about applying that to our lives?

[0:21:36.3] PB: Sure. You've got to be exposed to the new material. You've got to read the text, hear the lecture, go out on a course and try whatever it is you're doing and maybe have a coach, or whatever you're trying to learn, sit in front of the computer with your computer game and give it a shot. If you want that learning to stick and you want to be able to build on it, then the real trick there is to do the things I've described here of trying to identify what were the big ideas, put them in your own words and practice retrieving them later.

There's several strategies that are very potent from this research for learning. One is you do as I just said; you try to put in your own words what it is you learned and relate it to what you already know. The second thing is very effective is to space out over time your learning of a skill, or a subject. You're not trying to do this thing this week and that thing the next week and another thing the third week. You want to start the third week, stop right up in week number one with the other things, get an exposure to it, try to learn some of it and come back to it again later. 

Spacing out learning is very powerful for helping connect various things you're learning to each other and for challenging your brain to come back to something that you've engaged in a little earlier because of the benefits of that retrieval, of that self-testing, flashcards, what have you, whatever it is that helps you try to come back to something earlier. Retrieval, practice, spacing it out.

Another difficulty that's desirable is to mix up your practice. If you're trying to learn to find the volume of several geometric solids and you spend, you solve 8 or 15, the volume of 8 or 15 spheres and then you do 8 or 15 wedges and you do 8 or 15 cones, you do very well in your practice because you've learned the formula and you practice applying it. During the learning phase, you do extremely well.

If you're tested on that a week later, you don’t do nearly as well as you did during the learning phase, because the problems are thrown at you at random order and you have to figure out which formula goes with which problem and then apply the formula. Whereas, if when you're learning it, you learn each of those three formulas and then you take your practice problems and you put them in a bag and shake it up and you draw them out at random.

Your performance during that learning phase, during that practice will be more ragged. You won't feel like you're getting it as well. Come the test a week later, you're going to be far better, you're going to do far better at identifying the right formula for the problem that gets presented at random and applying it successfully.

This notion of interleaving or mixing up the problems during practice again as one – it's a difficulty and a difficulty that does and feels counterproductive, because I don't see my performance being that impressive, but the benefits are potent.

[0:24:52.4] MB: I'd love to dig a little bit more into this idea of space repetition. That's another thing that I've encountered in doing a lot of homework and studying around effective learning strategies. Have you come across or seen a forgetting curve in this idea that you should?

[0:25:06.6] PB: Yes. The ebbing house forgetting curve comes from the late 19th century, which shows that when you're exposed to something new very, very quickly, you will lose about 70% of it. Then the last 30%, you forget more gradually, but you forget it. It's the human condition. Forgetting is the human condition. That's why you've got to find a way to interrupt the forgetting and this idea of retrieving from memory as a way to tie them up and to keep that memories. Anything you want to be able to recall later, periodically has to be recalled from memory in order to make it stick.

[0:25:43.2] MB: From the research I've seen around forgetting curves, it's this idea that there's actually a pattern of the first time you learn something if you review it, these might not be exact, but you reviewed a day later and then you review it three days later, then you review it a week later and then you review it a month later. The idea is that over a certain curve of spaced repetition, you can essentially retain fully whatever knowledge you've learned as long as you review it at the right increasingly lengthy intervals.

[0:26:05.9] PB: Yeah. That's a great point, Matt. There was a guy named Lightner, I think of German, who invented a little box for the flashcards. The first part of the box are all the cards that you don't know very well. When you've answered it correctly, you should keep mixing them up and then when you've answered one correctly a couple of times, you put it in a second box, which is maybe I'm only going to practice that every third day. When those do well, you put it in the next box, which is maybe you're going to practice that every two weeks. It's notion of when you're on top of it, when you can retrieve it, let some time go by, let yourself get a little rusty, but don't ever stop retrieving it every so often, in order to keep it fresh.

[0:26:48.3] MB: Earlier, you touched on an analogy that I think is a really important way to illustrate this from the book, which is you subtly said tie the knot on your knowledge. You used an example of a string of cranberries. I'd love to just share that analogy with the listeners so they can understand the importance of pursuing the right strategies when it comes to learning and really truly retaining knowledge.

[0:27:07.7] PB: Thanks. I like that one and I don't know exactly how that came to me, the mysteries of the mind when you start wrestling with something and the mind starts making connections to other experiences in your life that might be relevant. It's one of the gifts of metaphor that writers experience.

In this particular case, I've thought of for some reason, of a child putting cranberries on a thread and going to hang them on the tree and discovering they were falling off the other end of the thread, because there was no knot. If every cranberry is some learning that you want to make sure you hang on to, is like a string of pearls, you need to knot every one of them. You need to practice each of those periodically to make sure it stays there. I think I wrote that we're all losing our cranberries eventually. If it's important to you, you need to continue to put in another knot there behind that thing that you want to hang on to.

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[0:30:18.5] MB: You also shared and touched on earlier this example of practicing a golf putt,  say 20 times in a row or for an hour or two. How does that tie into this notion, this big idea you talked about before of mixed practice and versus what we traditionally look at as you call it mass practice?

[0:30:36.5] PB: Yeah. There's mass and walked. Mass practices, this notion where you would keep hitting that putt over and over again. You do get better. You see the evidence of your improvement. That improvement leans on your short-term memories as I had said. What you really want to do is practice it a couple of times and then and do some other putts, or do some other golf strokes and come back to it later, this idea of retrieving it and trying to, if you will, download from your memory what you did earlier is a very powerful way of reactivating this consolidation process.

I was chatting with a friend of mine while I was working on this book about this idea of mixing up your practice. He said, “Oh, we do that in basketball all the time.” He’s a basketball coach. He said, “We run these drills all around the basketball court. You go over here and you do this and you go over there and you do that, so forth and so on, so we get it all mixed up.”

I was chatting with my co-authors about this and I say, “Well, that's like the old LP album. When you heard this song, you knew exactly what was coming up next. It really wasn't mixed up. It was you knew at each juncture what you were expected to do next.” Mixing it up would be randomly on the court, which move you do, which play you make. The golf putt, the football plays the solid geometry, the language lesson all of those will come to a habit your mind and be connected broadly in your mind.

When you encounter them from a new angle, or somewhat unexpectedly what the scientists call transfer of a skill from one setting to another setting is greatly improved when the practice involves mixed challenges, the interleaving of different problems. New situations is like putting a pilot in a flight simulator and that throwing some emergency at the pilot and the pilot having to recall quickly what the proper steps are, even before you get out your flight manual just to stabilize the aircraft.

This notion is really one of challenging yourself to perform the maneuver, or deliver the knowledge, or explain it in a situation that's a little different each time. It makes you much more versatile in your mastery of that information. It broadens its connection to the other things you know and can do. It's easier to find again later, because it's been associated in different contexts with other kinds of knowledge.

[0:33:19.4] MB: In the book. you talk about how this idea of mixed practice can apply both to physical motor skills and also to semantic knowledge as well.

[0:33:28.0] PB: Right. Yeah, exactly. The research seems to run parallel. It's pretty exciting. One of the things – well there's this one study I particularly liked and involved grade school children tossing beanbags into baskets. I think it was for over 12 weeks in gym class, and some of the kids tossed their bean bag into four-foot baskets every time. Other students tossed into either a three-foot or a five-foot, depending on what they were asked to do, but they never tossed into the four-foot basket. The end of the 12 weeks when they were all tested tossing into a four-foot basket, the kids who did best were the ones who hadn't tossed into the four-foot basket, but they tossed into the three and the five-foot baskets.

The theory is that they developed a more sophisticated ability to judge distance and respond accordingly. That that more complex motor skill, this again is a theory about explaining this is encoded in a part of the brain where more complicated motor skills are stored, versus the simplistic repetitive movement against one target.

[0:34:37.5] MB: I've even heard this idea applied from a bigger picture perspective, that instead of reading one book at a time, it actually can behoove you to read multiple books at once, so that you have all kinds of rich different context and examples of knowledge that can help you form deeper and richer memories.

[0:34:55.6] PB: I'll say, my experience writing a historical novel, that was definitely the case, because I could read things from the period from different points of view, I can begin to hear my characters talking about the news of the day. I began to understand the places, how the places in the events of the time interconnected. I would say I don't know of any research that would say you should mix up your reading of your mathematics with the philosophy with something else.

I can't say it's good or bad. I would say, my intuition tells me you need to be able to hang on to the thread of each of those books, so that when you come back to it, you can maybe don't have this problem I do. Often, I've got a book – I've got several books on my nightstand. I pick one up and I see that I’m between chapters. I'm right in the middle of something and think what was going on before this page and I had to back up a couple pages to re-capture the thread.

I think that's an important thing if you're mixing up your reading that you don't go to the point where you lose the thread, or lose the plot as they say. You want to be able to hang on to it. Then the mixing up might be beneficial, but I can't say that I've seen any studies on that.

[0:36:05.9] MB: How does this notion of mixed practice interact with some of the research around the dangers of multitasking, or the cost of task-switching and the cognitive penalties that you suffer from switching between different activities?

[0:36:20.1] PB: Well, that's just a really good question. In multitasking, the notion is that you've got – it's like a juggler with several balls in the air and you keeping track of all of them at one time. That's taking your working memory. We all are limited in how much working memory we have at any given moment. It's why the telephone numbering system, seven numbers, I mean, was originally seven numbers before area codes, because that's about what you can hold in memory, working memory long enough to go from the phone book to the phone and dial it up, or going to the grocery store. You can remember a certain number of things. If you use some mnemonic, you can probably remember a few more, but there's a limit to it.

Multitasking is not supported by the research as an effective way to study or learn if it saps you your focus, your ability to focus on the problem at hand. When I talk about interleaving and mixing up and that thing, I'm saying you're going to focus on this now, then you're going to focus on this other thing and then you're going to focus and you're going to come back to this again later and you're dedicating your working memory to that particular task, but you come back to it after having dedicated your working memory to something else. When you come back to this one that you'd looked at earlier you have to say, “Okay now, what was that? How do I come back to that?” Does that make sense to you, the difference there?

[0:37:39.9] MB: Yeah. I think that totally makes sense. The idea is basically that in order to almost merge these two ideas that may seem conflicting, the notion is you dedicate your whole working memory to one task, but you want to be juggling or switching those tasks relatively frequently to generate the benefits of enhanced learning and mixed practice.

[0:37:59.0] PB: Right. The point of moving on isn't really leaving this. That's not the point. The point is coming back to it after having focused on something else, because when you come back, that's when you have to ask yourself where was I? What is this? How do I do this? Oh, yeah. There's this great study in the medical profession where the doctors were learning to tie tiny little, or microsurgical dots to repair vessels.

The typical way the doctors learn is they go away for a Saturday and they see a video about how to do this micro-surgery and then they're given something called a Penrose drain, there's a little rubber tube that's often used to drain surgical sutures after a surgery. Then they're supposed to tie together two pieces of this rubber. Then they give in another video and then some synthetic tissue and they try to do the same thing and then there's a third video where they're given a turkey thigh and they repair some tiny vessels.

There's four videos, four practice sessions, one day, boom, you've got it, you're now a micro-surgery expert. That's the typical way it's done. On this study, half of the docs did it that way and half of the docs did all the – say four steps, but there was a week between each one. They went in the first week, they saw the video, they got the Penrose drain, they did the repair, they went back to their office to do something else.

A week later they came back for the second video and the synthetic tissue. Well, I can imagine they go back to second week and they're thinking, “What was that last week?” I can imagine their pulses were raised a little bit, tried to recall it, because they only had that little bit of exposure. They did the second one, went away for a week, came back did, the third and so on.

A month after completion of the training in each case, they were tested on expert measures, expert microsurgical instructors who would watch them do the stuff and how well they did. Then as a surprise, they were each given a rat that needed to have the aorta reattached, a live rat. In all the expert measures and in the surgeries, the doctors who had had exactly the same training but it was spaced out week-by-week, that’s over four weeks did far better than the other doctors.

Simply the fact of letting your brain wrestle with it, coming back, that added effort of remembering and then building on that remembering with another effort and going away, it is a desirable difficulty, that spaced practice and mixed up with the other things they spent their time doing in the intervening week.

[0:40:41.5] MB: Did you come across the term creative incubation at all in your research around this phenomenon?

[0:40:48.3] PB: I'm not familiar with the term. No.

[0:40:50.4] MB: It's basically this idea that it's the similar notion applied to creativity, which is basically the idea of feed information into your subconscious, then step away from the problem for an hour, or a week, or several days and then come back to it and you'll often generate new breakthrough insights.

[0:41:07.3] PB: Oh, Matt. Yeah, I believe in that big time as a writer. I'm married. My wife likes to get out first thing in the morning, otherwise we're not going to get our exercise in. Well, you go ahead. I find if I'm working on something difficult, writing something, I'm much better off struggling with that until, I don't know, 10:30 in the morning, or 2:30 in the afternoon. Then I get on my bike and go like hell, because my mind is just wrapped up in the stuff.
When I get on the bike and I push up the hills and cruise along and think about something else, “Oh, I get these ideas. I get these breakthrough thoughts.” I think it's what you're describing, what you call creative incubation, is to me I'm prying to my brain and then I let my body go and I start getting back, this incredible stuff.

[0:41:56.1] MB: It's fascinating. I think the common thread between these two notions is that you input knowledge in your brain and then by consciously doing something else, you're allowing the subconscious to recombine, to look at new alternatives, to process then and store the knowledge. It seems like whether it's the context of learning or creativity, this same notion is really powerful.

[0:42:15.8] PB: I think it is. I think this is what the brain does best. When we get nervous about whether it's working is when we get in our own way. It’s better when we just really push for the challenge and then go on and do something else and let it along and come back to it later.

[0:42:32.3] MB: That brings up a point that I want to come back to, which is the idea of embracing difficulty and how mental effort is really important for encoding and retrieval of information.

[0:42:42.9] PB: Yeah. Eric Kandel is a neuroscientist Nobel Laureate, who's really trying to understand the biology of memory. There's this really wonderful video, which is available on Nova if you go online, if you Google Nova Kandel, K-A-N-D-E-L and sea slug, maybe put the word memory in there, you'll probably find it.

He discovered that sea slugs, they have few but very large neurons in their brains. That he demonstrates that – well one thing about sea slugs is if you touch a sea slug siphon with a stimulus, it'll close down. It's like if you're at the sea and you touch – I can't even think of the sea animals, but when you touch them, you see them closing up. Then they open up again when you go away. This is true of the sea slug siphon as well.

If you have just a tiny little electric current in that probe, it closes and stays closed much longer. He demonstrates how he creates a memory in the sea slug, in the neuron between a regular touch with a probe, which is a short closure, versus when it has a slight current in it, which is much longer closure. The sea slug remembers that long closure. Then he shows you with a video in a slide, the neurons reaching out to form a connection with other neurons, which is the physiological aspect of memory. Memory is physiological, actual physical changes in the brain. This is what's so compelling to me about this video of Kandel’s.

If you think of learning that way, it helps them to understand why it's true that mental effort and persistence toward a learning goal, if it feels difficult, well you're actually changing your brain, you're actually creating new connections and new synapses. Yeah, it is difficult. If you interpret the difficulty as I'm not getting it, I don't have what it takes, that's too bad because you could say I'm not getting it yet. Dr. Carol Dweck, who is well- known for this theory of the growth mindset has shown that if you understand that your intellectual abilities aren't just fixed by the gift of your genes, but to a large extent can be increased by building these connections in the brain by building mental models and increasing your knowledge, you are actually increasing the wiring in your brain, then it's worth persevering.

It's one strategy to learn something doesn't work, you try a little different strategy, but you carry on forward. You don't interpret the difficulty as failure, or interpret as knowledge and as the effort that's involved in doing the important work of mastering whatever it is you're after.

[0:45:49.2] MB: For listeners who want to concretely implement some of the themes and ideas that we've talked about today, what would be one piece of homework that you would give them to really take action on these ideas?

[0:46:00.4] PB: Well, I think that it stumped me there Matt. I mean, Make it Stick: The Science of Successful Learning by Harvard University Press would be a great way to start. Whereas, where we've taken all this research and laid it out with examples and a reader-friendly explanation.

I would say one of the things to do is to look back in your own life the things that you've tackled maybe for fun that were a struggle where you surprised yourself and actually discovering you became good at it. I mean, I don't know whether it's riding a bike, or what it is, but we all from the moment we got off of all fours and started walking have had these experiences of trial and error leading to success.

One thing to do is to inquire of your own life where you have had these challenges and been surprised at your success in learning something, using strategies that felt ragged, slightly random. Rather than this idea of masked or blocked practice.

The other thing is to read the science of learning. There's some great stuff on the web, there's some really fantastic books that are coming out that take these fundamental discoveries about learning and animate them through stories and examples. One other thing that's also available, broadly available are new tools to create flashcard sets, or quizzes that will come into your phone on something where you're trying to memorize stuff. This is big in medical school, but in many different fields. There's Quizlet, there's Anki, there's others, there's many different – now slide decks, or what have you that you can use to begin to test yourself.

That's the fundamental issue is to practice retrieving, practice performing and space it out, mix it up, practice doing it. Only by doing it whatever it is, answering the flashcard or pedaling the bike, only by doing that can you really be confident that you know how to do it. Not by reading about riding the bike, or reading the flashcards, or what have you. It's by self-testing and spacing that up and coming back to it again later and aha, I do know it.

[0:48:20.4] MB: We’ll make sure to include a lot of these resources in the show notes. Anke is a personal one that I’ve loved and use. It's a free piece of software that you can use to space out and it actually bakes in these forgetting curves as well. Peter, where can listeners if they want to do some more homework, they want to find you, they want to find your work, what's the best place for them to do that online?

[0:48:37.2] PB: Well makeitstick.com is the website. The website has got a fair amount of information on it. There are a couple others that I would mention. There's one called retrievalpractice.org, which is – and another one called learning scientists, that's plural scientists, learningscientists.org. Those are geared mostly to teachers and mostly in the K-12 range, or post-secondary. Those are great sources.

There's a lot of stuff out there. We have some links at makeitstick.com as well. If people want to be in touch by e-mail, or e-mail addresses there, it’s authors@makeitstick.net and own dot-com for a while, now we do, but either one works. Authors@makeitstick.net is an e-mail address.

[0:49:27.9] MB: Well Peter, thank you so much for coming on the show for sharing all this knowledge and wisdom with listeners. I'm a huge fan of many of these learning strategies that you've shared. I think it was a great conversation.

[0:49:38.2] PB: Matt, I loved it. Thanks very much for the opportunity.

[0:49:40.9] MB: Thank you so much for listening to the Science of Success. We created this show to help you our listeners master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an e-mail. My e-mail is matt@successpodcast.com. That’s M-A-T-T@successpodcast.com. I’d love to hear from you and I read and respond to every single listener e-mail.

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November 21, 2018 /Lace Gilger
Creativity & Memory, Mind Expansion
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Create Epic Breakthroughs By Blasting Away Your Biases & Assumptions with Dr. Beau Lotto

October 25, 2018 by Lace Gilger in Creativity & Memory

In this episode we discuss the surprising science of creativity. We begin with a fascinating look into how your brain create reality around you and assigns meaning to things that often have no meaning at all, then we examine the unlikely relationship between doubt, ambiguity, and creativity. We ask how you can chip away at your assumptions so that you can open spaces of possibility to be more creative, we explore the foundations of asking truly good questions, and examine the way that doubt can be a powerful force for unleashing creative insights and more with our guest Dr. Beau Lotto. 

Dr. Beau Lotto is neuroscientist, author, and the founder of the Lab of Misfits. His studies in the science of human perception have led him to work in several fields including education, the arts, business, and more. Beau has given multiple TED talks, has spoken to companies such as Google, and his work has been featured on the BBC, PBS, Natural Geographic, Big Think, and much more!

  • Do we see reality as it really is? Do we see the world as it really is?

  • We have no direct access to the world except through our senses 

  • Raw data from the senses is all the information the brain gets 

  • Data by itself is pointless - any piece of data could mean literally anything

  • You can conflate so many different things from your senses 

  • Information is ambiguous - it conflates multiple aspects of real world objects 

  • The brain relies on history - on context - to interpret all the information it collects - the history of your life, your culture, your evolution, your family, and much more

  • Most of your life happened without you even being there - you inherited most of the context and history for how you interpret the world

  • Your brain has effectively encoded biases and assumptions that filter and shape your perception of reality 

  • You can never step outside your biases and assumptions 

  • There is a real world - made of energy (and chemicals) that it out there - you’re detecting parts of that 

  • Even visible light - what you see only a tiny fraction of the energy and electro magnetic waves out in the world

  • “The four color map problem"

  • Pain is not a function of the world - there is nothing in the world that is painful - pain doesn’t exist without humans there to sense it - pain is the perceived value of information 

  • What do illusions means? When you see an illusion is your perception of reality being fooled?

  • We didn’t evolve to see the world accurately, we evolved to see it usefully - evolution didn’t optimize for accuracy, it evolved for utility 

  • Because of this conclusion we can constantly update and adapt our perceptions

  • We can increase or decrease illusions by making things consistent (more or less) with what we expect 

  • Language is an illusion - light house is different than lighthouse 

  • Context is often irrelevant - the key is how your perceptions relate to the past - to HISTORY 

  • What do you know about KiKi and BuBu?

  • Can simple shapes demonstrate the power of biases to shape our thinking?

  • We have no direct access to another person and their behavior and their motivation

  • Every personality that you perceive is inside you, projected outward

  • Poetry creates a level of ambiguity that enables people to construct meaning for themselves and reflect onto that 

  • We’re always doing these interpretations of the world - but the upshot is that we can change and adapt our perceptions. 

  • This isn’t postmodernism - it’s science. Some things are better than others. You have to come and figure it out yourself. 

  • Your brain does not create meaning by passively receiving content - it makes meaning by physically engaging with the world 

  • The brain evolved in our body and the body evolved in our world 

  • Feedback is essential for synapse and brain connections to be made and re-made. The world changes, the world is dynamic.

  • We're constantly updating and redefining reality 

  • Your brain never makes a big jump - you can’t get from one side of the room to the other without crossing the space in between 

  • Change your assumptions and you change your perceptions - and start to see differently 

  • We think of creativity as putting two things that are far apart together - of a eureka moment or moment of insight - for YOU these ideas are far apart - the creative person is making the next logical step of assumption 

  • Creativity is only creative from the outside not the inside 

  • Creative people are making small steps to the next most likely possible. The key to creativity is to CHANGE what’s possible and change your perceptions and assumptions of what’s possible

  • What makes creativity hard is the updating and changing of biases and assumptions

  • When you take a step - what’s the reference to that step? It has to be your previous step 

  • Creativity is a search algorithm of searching your space of possibility by taking the next possible step 

  • The KEY is to expand your space of possibility 

  • Nothing interesting begins with knowing - it begins with not knowing, it begins with doubt, it begins with a question

  • The first step from going from A to B is going from A to not A - to step into UNCERTAINTY 

  • The problem is that we hate uncertainty

  • The KEY is to expand your space of possibility / HOW do we change our assumptions? 

  • The best person to reveal your biases to you is usually not you it’s someone else 

  • It’s very scary to question your biases and assumptions 

  • The need for closure, the need for certainty is so strong that we constantly need closure 

  • In essence, uncertainty is the key to creativity 

  • The surprising evolutionary solution to creating uncertainty in your life (to be more creative) 

  • Play is evolutions solution to uncertainty - it’s a way of being, a way of interacting, that celebrates uncertainty

  • The reward is the activity itself - intrinsically motivating 

    1. What’s the reward of Skiing? It’s Skiing. 

  • Creativity = Play + Intention

  • Awe and wonder are also key skills to embracing uncertainty. When you experience awe and wonder you feel connected to the world, you feel curious

  • What is it that you care about that is bigger than yourself? We will go further, we will tolerate more pain, we will walk further across the desert for someone else than for ourselves 

  • How do we bring creativity to specific challenges in our lives?

  • Ask questions 

    1. You only ever learn if you move or change

    2. You shouldn’t enter conflict with certainty - you should enter conflict with doubt and with questions 

    3. Asking certainty-based questions like “What, where, and when” - what we really want to get to is the WHY - what you want to get are the principles that transcend context 

    4. You get to principles by understanding WHY something does what it does 

  • Find out what you care about, have the desire to shift/move/change, and ask the right question - then engage other people

  • The most interesting questions are between Naive and Expert

  • Naive are great at asking questions, but don’t know it

    1. Experts can recognize great questions, but can’t ask them 

  • How do we celebrate doubt? How do we chip away at our assumptions so that we can open spaces of possibility to be more creative?

  • Thinking is hard - which is why we so often don’t do it - we try to avoid it (either consciously or subconsciously)

  • Creativity begins with humility - it begins with not knowing 

  • Science doesn’t begin with a problem - it begins with a QUESTION

  • The real challenge is to find good questions and ask better questions

  • A KEY to asking good questions is to Doubt what you assume to be true already

  • Iteration is not about finding better solutions, its about iterating to better questions 

  • Questions can create uncertainty 

  • Design thinking is starting with questions - questions that you care about deeply - or questions that are relevant to the challenge at hand 

  • The best questions EXPAND the space of possibility and help you go from thinking in 2D to thinking in 3D

  • Wisdom is knowing when to be on one side of the edge of chaos or the other

  • Innovation is the cycle between efficiency / utility and creativity

  • Moving from high spaces of possibility to low spaces of possibility 

  • Increase the dimensionality of your search space

  • Add another person

    1. Increase idea diversity

    2. The best solutions come in a COMPLEX search space not a simple search space

    3. Question assumptions

    4. Celebrate doubt

  • Homework: Take ownership of your own biases and assumptions. Engage in a person you care about with a question of your assumptions next time you have a conflict

  • Homework: Go from A to “Not-A” - Let go of reflexive meanings. Take a cold shower and feel the cold water, don’t attach the significant of uncomfortableness - just feel the coldness as neutral.

  • Homework: Change the meaning of what’s happened in the past (which will change your assumptions and perceptions). The brain is a time machine - we can never change what happened, but we can change the MEANING of what happened. You can change history of your past meanings. That’s what therapy does. 

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Show Notes, Links, & Research

  • [Video] Beau Lotto: "Deviate" | Talks at Google

  • [Book] Where Good Ideas Come From: The Natural History of Innovation by Steven Johnson

  • [Website] Lab of Misfits

  • [Book] Deviate: The Science of Seeing Differently by Beau Lotto

Episode Transcript

[00:00:19.4] ANNOUNCER: Welcome to The Science of Success. Introducing your host, Matt Bodnar.

[00:00:11] MB: Welcome to the Science of Success, the number one evidence-based growth podcast on the internet with more than 2 million downloads and listeners in over a hundred countries. 

In this episode, we discuss the surprising science of creativity. We begin with a fascinating look into how your brain creates reality around you and assigns meaning to things that often have no meaning at all. Then we examine the unlikely relationship between doubt, ambiguity and creativity. We ask how you can chip away your assumptions so that you can open up spaces of possibility to be more creative. We explore the foundation of asking truly great questions and examine the way that doubt can be a powerful force for unleashing creative insights and more with our guest Dr. Beau Lotto. 

Do you need more time; time for work time, for thinking and reading, time for the people in your life, time to accomplish your goals? This was the number one problem our listeners outlined and we created a new video guide that you can get completely for free when you sign up and join our email list. It's called How You Can Create Time for the Things That Really Matter in Life. You can get it completely for free when you sign up and join the email list at successpodcast.com.

You're also going to get exclusive content that's only available to our email subscribers. We recently pre-released an episode in an interview to our email subscribers a week before it went live to our broader audience. That had tremendous implications, because there is a limited offer in there with only 50 available spots that got eaten up by the people who were on the e-mail list first. With that same interview, we also offered an exclusive opportunity for people on our e-mail list to engage one-on-one for over an hour with one of our guests in a live exclusive interview, just for e-mail subscribers.

There's some amazing stuff that's available only to email subscribers that's only going on if you subscribe and sign up to the email list. You can do that by going to successpodcast.com and signing up right on the homepage. Or, if you're driving around right now, if you're out and about and you're on the go, you don't have time, just text the word “smarter” to the number 44222. That's S-M-A-R-T-E-R to the number 44222.

In our previous episode, we discussed the science of talent. We looked at how great talent is built into the very physical structure of the brain itself. Explored the incredible importance of striving at the edge of your ability and staying there as long as possible. The vital importance of making mistakes in the learning process, how a group of kindergarteners beat a bunch of CEOs at a simple team building exercise. A powerful tool Navy SEALs use to make better decisions that you can apply in your life right now and much more with our previous guest, Daniel Coyle. 

If you want to unlock your true potential, listen to our previous episode. Now, for our interview with Beau. 

[00:03:10] MB: Today, we have another unique guest on the show, Dr. Beau Lotto. Beau is a neuroscientist, author and the founder of the Lab of Misfits. His studies in the science of human perception have led him to work in several fields, including education, the arts, business and more. Beau has given multiple TED Talks, spoken to companies such as Google and his work has been featured on the BBC, PBS, National Geographic, Bit Think and much more. 

Beau, welcome to The Science of Success.

[00:03:37] BL: Thanks for having me on. 

[00:03:39] MB: Beau, we’ll very excited to have you on the show today. I know your work is really, really fascinating, and I think the listeners are really going to enjoy it. I’d love to start out with kind of a simple premise, but I think in many ways kind of unpins a lot of what you talk and write about, do we see reality as it really is? Do we see the world as it is truly is?  

[00:03:58] BL: No, we don’t, but this isn’t postmodern relativism. The world exist, it’s just that we didn’t evolve to see it. We see something else. In fact, in some sense, be useful to see it. The reason why we don’t is because we’re ever separated from that world. We have no direct access to the physical world other than to our senses. The problem with that is that the senses receive information from that world that is totally ambiguous. So your listeners can do a little experiment on themselves. They can hold up their finger, one of their fingers in front of their face and they can line up that finger to something that’s in a distance that’s much larger and they move it further and towards them till the finger and the object are the same size, and of course they’re not the same size. But the point is that at that moment in time, the information arising from that object in the world and your finger as far as your eyes were concerned were in face the same size and the problem is that’s the only information your brain gets when it comes to seeing the world. 

Everything that your brain is receiving from the world is inherently meaningless, because it can literally mean anything. What’s more, that information doesn’t come with instructions. It doesn’t tell you what to do. So one of the things that people need to remember is that in a very fundamental and deep sense, data by itself is pointless. There is no inherent value in any piece of data, because it could literally mean anything, and that’s true at the most fundamental level of what your brain is dealing with. 

[00:05:26] MB: So tell me more about that idea and why is it that the kind of raw input that our senses collect about the world is not – As you sort of put it, is why is that pointless? 

[00:05:38] BL: It’s meaningless, because it conflates more to aspects of the world. So it’s a multiplier as supposed to attitude. So you take size and distance. You put those two things together, they multiply. It’s like being given the equation X times Y equals Z, and you’re given Z and you have to solve for X without ever knowing Y. It’s mathematically impossible, because there’s an infinite number of combination in X and Y that can give you Z. 

So you conflate reflect and illumination, or amplitude and sound and distance. So something that is loud and far away can give rise to the exact same stimulus that is something quite and up close. So that’s the reason why information is ambiguous, because it literally conflates multiple aspects of the real world objects. Even more than that, those objects don’t – Even if we could see them directly, which we can’t, they’re forever separate from us in terms of their behavioral value. Like I said, they don’t come with instructions. They don’t tell us what to do. So your brain has to rely on another piece of information that doesn’t exist in the moment, and that piece of information is history. 

So the functional structure of your brain is literally a physical manifestation of your past interactions with the world. That’s effectively what your brain is representing, the structure your brain representing, and not just your history, the history of your culture, the history of your family, the history of your organization, your business, or in fact even your evolutionary history. 

So you can really make a real argument that most of your life happened without you even there. You inherited most of that experience and it’s through that experience that your brain is making sense of meaningless data and making it meaningful. 

[00:07:21] MB: In essence, the brain collects kind of this raw input and we kind of impose context of meaning on to that information to ascribe to it some sort of relevance to what we’re doing or the way that we perceive reality. 

[00:07:35] BL: Yeah, we call it – So the behavioral significance of data, or the empirical significance of the data. Your brain is inherently empirical. So evolution, learning, development are all different ways, different time frames and using different mechanism to do the same thing, which is the shape, the structure of your brain according to trial and error. 

As a consequence, what happens is during evolution, say, when you approaching something that had, say, a low intensity, that could have been a hole, it could have been a dark repainted surface. Originally your brain had no idea knowing which was which. So for those who actually stepped into it and it happened to be a hole, they got selected out. So your brain them has effectively encoded biases and assumptions, because that’s really what history gives you are your biases and assumptions. Those biases and assumptions keep you alive. Every time you take a step, your Brain has hundreds of assumptions that the floor is not going to give way, your legs aren’t going to give way. They are essential for your survival. 

But what was once useful may no longer be useful, which is why your brain also evolved to adapt. So we’re constantly having to update our biases and assumptions. A common misperception or misconception is that while we think we might have sometimes biases and assumptions, but other times not. In fact, you always do. You can never step outside your bias assumptions. The whole idea is stepping outside the box is a silly idea, because all you do is you step inside a new box and you can never leave them. 

So it creates a fundamental question about how we could actually ever see differently. But that’s what history has given you. It’s giving you biases and assumptions and it’s through that that you construct what you see. 

[00:09:15] MB: So what would you say to somebody who comes back and says, “Well, there is kind of an objective real world beyond my own perception. 

[00:09:24] BL: Well, of course, there’s a real world. So there is a physical world. There is a physical world literally of energy, right? What your senses are detecting is energy in terms of, say, electromagnetic radiation, or vibrations that your eardrums are detecting. So there’s little energy and chemicals in the case of your taste buds or your olfactory systems. That’s what you’re detecting, of course. So that exists, and it’s generated by stuff in the world. It’s just that, again, we don’t see it. 

So take for instance color. Color makes a very good point. So color comes from light. Light by definition is the part of the electromagnetic spectrum between 4 and 700 nanometers that we’re sensitive to. Well, actually the amount of electromagnetic radiation out there is massive compared to that tiny window that we see. So we see only a very small part of the whole possible spectrum. That’s one point. 

The other point is that it’s a linear space from 4 to 700, so small to large. But our perception of color is not a line. So at one end we might see red, at the other end we see blue. Now, perceptually, red and blue are actually quite similar to each other. In fact, the more similar to each other than they are to green, which means that our perception of color is in fact a circle, right? Red, green, blue to yellow. 

But the light that’s generated is not circular. It’s a line. What’s more is we break that circle into categories of color, again, red, green, blue and yellow, but there’s nothing categorical about light spectrum, but it was actually useful to see four colors, and one of the possible reasons for doing so is that if you think of cartography, when you’re making a map, you need at least four colors to make sure no two countries share the same color. It’s called four-color map problem. 

In other words, we’re solving these problems in a way that’s useful but not necessarily realistic. Another perfect example is pain. Pain is not – The perception of pain is not a function in the world. There’s nothing in the world that is painful, right? Pain doesn’t exist without us there to sense it. Pain is the perceived value or importance of a stimulus it tells you to avoid. But there’s nothing inherently painful about an object.  

[00:11:44] MB: So how do things like sort of optical and auditory illusions sort of interact with this thesis? 

[00:11:50] BL: So what they demonstrated is that a number of points. What they don’t demonstrate is far too often people will use illusions I think in a fairly superficial trite way, which is to say that our perceptions are being fooled. Your perception is not being fooled. So this might seem a contradiction to what I said. They’re only illusions if you assume that the brain evolved to see the world accurately. By definition, an illusion is to see it differently in the way it really is. 

If you evolved to see the world accurately, then you’re seeing illusions. But the argument here is that we didn’t evolved to see the world accurately. We evolved to see it usefully. What evolution gives you is not accuracy. Evolution gives you utility. In that sense you kind of have two options. Either everything you see is an illusion, or nothing is. Your perceptions are not fragile. They’re robust. It’s just that they’re not seeing the world in any sort of literal sense. They’re seeing it in a utilitarian sense. That’s incredibly useful, right? 


If there were a one-to-one relationship, it would be between our perceptions in the world. It would mean that we had no way of actually adopting or changing our behavior. Instead we can constantly update and see the world differently. We can constantly adopt. So there’s actually tremendous freedom and understanding that your perceptions are not of accuracy, and illusions make that point very strongly. 

What’s more, they demonstrate of where the perception is constructed, which is that it’s constructed empirically, it’s constructed in your history. So in our work, we’ve shown that we can take illusions and we can make one more or less consistent with different types of what we call empirical significance and we can either increase or decrease the illusion accordingly. So we can make it more or less consistent with different kinds of experiences, or we can even create new experiences to create new illusions. In that sense, language is an illusion, right? You take a word, you take the word light and you put it in a new context and you change the meaning. So if you put it with a light house with a space in between, that means one thing, but if you put it as lighthouse with no space in between, you have yet another word, another meaning. That is effectively illusion. The same stimulus giving a rise to the different meanings depending on what surrounds it, all of which is grounded in your history of what it meant before.  

[00:14:08] MB: So this kind of context that we bring to bear when we’re constructing our perceptions of reality, you touched on this a little bit, but where does that come from and how do we think about all of the things that are kind of shaping our perceptions of reality? 

[00:14:21] BL: The context comes from history. So there’s no inherent value in context. I’ll give you an example. So if I give you a hieroglyph. I presume you’re not an Egyptologist, but tell me if you are. So if I give you a hieroglyph, that probably doesn’t mean anything to you. It doesn’t mean anything to me, right? But if I put it in a new context of hieroglyphs, it changes its meaning, but you still don’t know what it means. Because that context is also just as ambiguous too. 

So in that sense, the concept of a context is arbitrary, right? The decision of what’s a stimulus and what’s around is meaningless. So the context is as meaningless as is the stimulus. What’s relevant is how they relate that to the past, to what this meant for your behavior in the past. What the past gave you is not the history of what the thing turned out to be, because you never have access to this. We’re not like artificial neural networks being trained by Google, because in that context you have the computer scientist that when the neural network says train and it’s giving you an answer and the computer scientist says, “No. That’s not right. This is the real answer,” and then what we call back propagates the error, right? It’s because it’s giving you an absolute error. 

But in our experience, we don’t have that. We don’t have a god that tells us, “Actually, you got it wrong by this amount.” What we have is behavior. What we have is whether or not it enabled us to survive. So that’s what context is doing. It’s relating the present to the significance of the past. Again, not just your past. It could be your evolutionary history’s past. It could be the past that you inherited from your culture. 

[00:15:58] MB: I think there’s a really good example that you shared this I think in your Google talk, which we’ll throw in the show notes as well. But it’s hard to demonstrate in some ways the podcast, because so many of the examples and things you use are visual, but there is like this image of a circle, a little dot that was like inside of a box and there was a triangle that was like coming in to the box and like moving towards it, right? 

So in and of itself, it’s basically irrelevant, but you can impose the context that this is like a horror movie where the dot is being slowly hunted down by the triangle. 

[00:16:30] BL: Yeah, that’s right. It was a video that was made in the mid-1940s. It’s a video made in 1940s, and what happens is that you have two triangles and a circle. One larger triangle and a small triangle and a circle. Of course, they don’t mean anything until you put them into motion. As soon as you put them into motion, people watching can’t but help project a meaning on to these shapes. They start hating the big triangle and they start feeling bad for the little triangle. 

Then suddenly after the big triangle beats up on the little one, it moves over very sort of slowly, opens this sort of line drawing door and goes into this larger square and it looks like it’s going to go after the little circle and everyone starts worrying for the circle. Then during my talks, I actually stopped it just before the triangle does anything. Everyone’s like, “What happens to the circle?” 

But, of course, none of that actually exists. All we’ve done is we’ve put it into motion, and through that motion you then recognize meaning in the motion and that meaning isn’t an inherent value of the motion itself. It’s only a consequence of what was useful to see, which is why you could argue we have a fear of slithering. We come into the world with a fear of slithering. Why? Because that is the stimulus that evoked fear for a good reason in the past. 

I mean, I can give you a visual example for your audience where they can imagine in their minds two different shapes. I’ll read the minds of all the members of your audience with this, okay? So I’m going to predict the words that they’re going to give to arbitrary shapes that they’re going to construct. So one of the shapes is imagine a line drawing that’s drawn by, say, a black pen in your mind and this has a multiple points on it, quite jaggedy multiple points, 7, 8 points, okay? The other shapes has the same number of protrusions but they’re rounded, more like a cloud, right? Now you have these two shapes in your mind.

Now, they don’t have names. They’re arbitrary shapes. So I want to give you two words. The first one is kiki and the second one is booboo. Now, which of those shapes which has no name is kiki and which one of those shapes is booboo? Everyone will say that the sharp shape is kiki and the rounded shape is booboo. The deep question is why? It has everything to do with pain, right? Your perception of pain, because if I give you the words of love and hate, everyone will say the sharp shape is hate and the rounded shape is love. If I say hate and I prick your finger, it activates same part of your brain, which is about pain, because hate is a painful perception. So what you’re doing is you’re actually comparing the meaning of the information, not the information itself. That’s the basis of metaphor.  

[00:19:23] MB: I love this sort of kiki and booboo example, because when I saw these two images, especially immediately it seems so obvious that sort of the sharp jagged shape is kiki, and the sort of rounded blob like shape is boobook, and yet it’s completely arbitrary. 

[00:19:40] BL: It’s completely arbitrary. Of course. There’s nothing meaningful about – I mean, there’s no even meaning in the word hate. In fact some people could say, “Well, these sounds are sharp.” Well, then I can give you the word odio. For all your native Spanish speakers, if they ask the same question in their mind, “Which of these shapes is odio,” they’ll see it’s the sharp shape. Why? Because odio means hate even though it’s a rounded sound. Again, we’re comparing and we’re matching and making relationships to the meaning of that and not the data. Again, that meaning is a historical meaning. 

[00:20:15] MB: I love the kind of shape examples, because they’re so arbitrary. They’re literally sort of just geometric shapes moving around, or in the case of kiki and booboo, it’s sort of static. Yet we naturally kind of impose and bring to bear all of our kind of past experiences and create, in some cases, kind of a narrative and all of these sort of information about what’s going on. Yet there’s actually nothing really there. 

[00:20:38] BL: Absolutely. You can make the same argument for everything that you and I are saying right now. Everything that we’re saying right now is inherently meaningless. There is no meaning in anything we’re saying. Your listeners are actually constructing the meaning in their heads. In fact, we’re doing it ourselves. When we think about shapes and the meaning of shapes, you can think of the shape of a face and the shape of expressions of a face. Because in the same way, we have no direct access to the reflections of an object. We have no direct access to another person. We can measure their what and the where and the when, but we can never measure their why. We can never measure why they do what they do. We can never be inside their head, which means that everything that someone else is doing, you are constructing the meaning of what they do based on your history of experience, your biases, your assumptions. You can never measure their why. So you project their why. The same way you color a surface, you color another person. 

So every personality that you perceive is literally inside you projected outward. You’re coloring another person based on the arbitrary information that you’re receiving.  

[00:21:47] MB: It’s funny. I’ve kind of had a – This is sort of tangential related, but I also think it really underscores that point that in many cases, the way you interact and experience other people is sort of a mirror of your own perceptions. There’s this email that I’ve sent out to tens of thousands of people and it’s this really simple email, sort of a “Hey,” I introduced myself, all these stuff, and the responses – I’m actually going to write an article about this, because it’s so ridiculous, but the responses I get to this one email are complete polar opposites. Some people will be incredibly thankful, grateful, “Hey! Thank you so much. Wow! I can really sense you’re such a good person. This is awesome,” and it will literally on the other end, people will be like cursing me out, telling me I’m a scumbag, like, “Get out of my inbox.” It’s still the same text to thousands of people and yet their responses couldn’t be more different. 

[00:22:32] BL: Yeah. I mean, that’s of course why we have things like emojis, because we’re trying to layer in, because you can’t have intonation in text. I mean, that’s what brilliant writers are able to do, but also that’s the beauty of poetry. The beauty in poetry is to create a certain level of ambiguity that enables people to construct the meaning themselves and to reflect on to that. 

But the point is that it’s not that we sometimes do this. We always are doing it. We’re always doing this interpretation and there’s tremendous power in that awareness, because it’s only and having that awareness that you actually have the possibility of freedom. Actually, you have the possibility of doing things differently.

[00:23:12] MB: Actually, that’s what I wanted to come back to, is this idea that – This sort of conclusion that because our perceptions are sort of arbitrarily imposed on reality, we can update and adopt those perceptions. Tell me a little bit more about that. 

[00:23:26] BL: Yeah. First of all, it’s not arbitrary. I mean, this is postmodern relativism. It’s not that everything is equivalent. Some things are better than others. It’s just that you don’t know if they are a pry and the information doesn’t come and tell you. You have to figure that out yourself. This is what happens when kids come into the world. They’re figuring it out themselves. 

So to comment to your question or sort of slightly a roundabout way, there is a wonderful experiment where you had two kittens, recently born, eyes just opened. You have one kitten that’s running on the ground [inaudible 00:24:00] and it is physically connected to another kitten that’s actually suspended in a basket. The point of the experiment is that wherever the one on the ground goes, the one in the basket also goes, because it pulls it along. After a period of time, you take the two kittens and you test their vision. The one on the ground, well, it seems perfectly fine just as you expect. But what about the one in the basket? It’s had effectively the same visual experience, same visual history of the one on the ground. The answer is that it’s blind. It can’t see. Why can’t it see? Because it’s never been able to physically interact with the sources of meaningless information and make meaning from it. Your brain does not make meaning by passively receiving content. It makes meaning by physically engaging with the world. That’s where your brain lives. It lives in the physical world. 

We so often forget that our brain evolved in a body and our body in our world. Silicon Valley keeps forgetting this. We have millions and millions of years of evolution of making meaning by physical engagement. The reason is, because that’s how your brain can actually get feedback, and feedback is essential for its synapses, for its brain connections to be made and remade. The reason why it has to do that is because the world changes. The world is dynamic, constantly updating the – Constantly updating. I call it redefining normality, is because what was once useful may no longer be useful.

The biases that we used to have were useful at one point may no longer be useful, and yet it’s still constraining our behavior. Your brain never makes a big jump. I can’t get from one side of the room to the other once without passing through the space in between. The same is true for your thoughts and your ideas. All you do is you take a small step to the next most likely possible. What is next most likely possible is determined by your biases and assumptions. There might be a great idea that far away in your space that you can’t even see it. You’re just going to take a small step. 

So the only way to see differently if everything you’re doing is a reflex grounded in your history of biases. How could you ever see differently? The answer is change your assumptions and you’ll change your perceptions, because you actually change the space of possibility and therefore the thing that sits right next to you. The way you do that is by physically engaging with the world. 

[00:26:24] MB: So I think that before we get into kind of the how we actually change our assumptions, I think you highlighted a really important point from your work, which is this idea that sort of from an external perception, creativity can seem almost magical, because the gap between these two connections seems really broad to a sort of a spectator, but it’s actually not to somebody who’s sort of been expanding their sort of space of adjacent possible. 

[00:26:50] BL: That’s right. We typically think of creativity as putting two things that are far apart together. Again, this concept that your brain makes big jumps and this moment of insight, “Ha!” right? That’s not really what’s happening. I’d argue that there’s nothing creative about creativity. Creativity is only creative from the outside, not from the inside. So when we you see someone putting two things that are far apart together, it’s for you that they’re far apart together, right? But they are making a small step to the next most likely possible. 

The difference is your space is a possibility. They have different assumptions, different biases, because they had a different history than you. So that’s why we see, “Wow! How did they do that?” Well, they’re not. They’re making a small step to the next most likely possible, but that means what creativity is, is, again, to make small steps. But to change what’s possible, by changing your biases and assumptions. If that’s true, then what makes creativity hard is the process of changing biases and assumptions, not the process of linking things that are far apart together. It shifts the focus of the task, which actually makes creatively far more accessible. 

Too often, creativity research is they’ll do research on people who are creative and they say, “This is what it’s like to be creative,” suggesting that the answer is, “Well, if you want to be creative, be like them,” or that creativity is only accessible to the artist, etc. No. Creativity is accessible to everybody. What’s hard, again, is – For some reason, what’s hard is changing your biases and assumptions. 

[00:28:22] MB: That reminds me of – I don’t know if you’ve ever read the book, Steven Johnson’s book; Where Big Ideas Come From. It’s a really interesting read. He talks about this notion, he studies Darwin and all these other stuff, but he talks about this notion of what he calls the adjacent possible, which is the same idea that it’s not that there’s these sort of giant creative leaps, but it’s basically that it’s kind of this slow constant kind of iteration that eventually looks like a giant creative leap. 

[00:28:48] BL: That’s right. So from the outside, you don’t see that progression. But then the question that’s not answered there is the progression of what. What is progressing? In one sense, there are a number of ways of answering that. One is when you take a step, what’s the reference of that step? Is it you previous step? In other words, the step of everybody else? When you’re deviating, all you’re doing is you’re making reference to your previous step, not the step of everybody else. What you find is accidentally, or otherwise, you go in a different direction. 

To do it for the sake of it is not so interesting, but to do it because you’re following a passion, you’re following something you care about, you’re making reference to your previous step, you just have to find yourself going in different directions. Not always. Sometimes you might find yourself going in the same direction, and that might be a good idea, because that might be a great solution. 

The beauty of doing it this way though is you know why you’re there as supposed to just coping, right? Because this is basically a search algorithm. You’re searching your space of possibility by making reference to your previous step. Then suddenly you look up and, “Whoa!” No one’s around you, right? Because you’re following your own trajectory. You’ve now deviated. But you’ve not done anything particularly special. What you’ve done is you made reference to your previous step and you’ve challenged your assumptions and biases to the process of asking questions. 

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[00:32:22] MB: So let’s get into the kind of specifics around doing that. How do we think about expanding our space of possibility and how do we think about kind of updating those assumptions and biases are changing them? 

[00:32:32] BL: Well I mean, it’s interesting because it’s this conundrum where everything I’m doing in the moment I have no free will. It’s just a reflex. When I gave the kiki/booboo and the two shapes example, people couldn’t help but make connections. They would have felt like they were making a free will choice, but it was already the sense predetermined. 

So it feels like how is it possible to ever do that? Again, the answer is that nothing interesting begins with knowing. It begins with not knowing. It begins with doubt. It begins with a question. So if you want to shift from A to B, the first step is not B. The first step from going from A to B is to go from A to not A. You get a stimulus and your brain automatically generates their reflective meaning. The first step is to not generate that meaning. To step into uncertainly, step into not A. 

The problem is we hate uncertainty. We initially hate uncertainty in almost everything we do. Because if you aren’t sure that was a predator, it was too late. You brain evolved to take what is uncertain and make it certain. To take what is meaningless and make it meaningful, because dying was easy. If you weren’t able to predict usefully, you got selected out. So to be in a situation of uncertainty is literally to increase the probability of death during evolution, which is we then get these behavior of physiologically emotional responses towards certainty, which means escape, get out of here. Create certainty. 

In fact, in some sense, one of the useful responses, the fear in some sense is anger, because what happens with anger is you become morally judgmental, become completely certain in your view. You feel better. But though a natural response, it is completely devoid of creativity. It’s how you then step into [inaudible 00:34:21]. But that’s not the deepest problem, is that we hate uncertainty. The other problem is that so many of us aren’t ware that we have all these biases and assumptions that everything we do is grounded. 

Again, not always to disadvantage, usually to advantage. But we lack the awareness that everything we do is grounded in biases and assumptions, most of which we inherited. Even if we accept that premise, which illusions demonstrate fundamentally, we don’t even know what they are. We’re almost always blind to why we do what we do, which is why often marketing surveys don’t work, because people get answers that they would like to be true, or what they hope to be true in the future. But we often don’t know why what we do what we do, which is why the best person to reveal to your biases to you is usually not you. It’s usually someone else. 

In fact, that’s what sometimes the best technologies do, that we get into that in a moment. But either way, once you accept that you have biases and assumptions, much of what you inherited. Even if you can identify what they are, the biggest challenge then is to question them, and that’s incredibly scary for people. I include myself in all that of course. I mean, in fact, it is going to be for any living system. That is the fundamental challenge that living brains evolved to solve, which is the challenge of uncertainty. You can argue, that’s in a sense this need for closure, the need for certainty is so strong. This is why Game of Thrones is successful, right? Because Game of Thrones finishes on a minor chord every week. If it finished on a major chord, the show would be over, right? We need that closure. 

In fact, before, when Mozart would go to sleep, he would go to the piano and he would go “Da-da-da-da,” and then his father couldn’t deal with the fact that the chord didn’t finish. He’d have to go and hit that last note to finish the chord before he go to sleep. He’d even make an argument that Uber is successful, has been successful, not simply because they enable us to get a taxi easier. It’s because they tell you when the taxi is going for arrive. [inaudible 00:36:26] you’re late and you’ve got [inaudible 00:36:27] and you don’t know when it’s going to arrive. But if I say, “Don’t worry. It’s going to be there in five minutes. In fact, I’m even going to show you where it is. Your cortisol level stay low and you don’t get stressed.” We just hate uncertainty and irony if that’s the only place when we go if we’re going to see differently. 

[00:36:45] MB: So how do we kind of step into uncertainty or cultivate more uncertainty in our lives? 

[00:36:52] BL: It’s a great question. Well, fortunately, because it’s such an important place to go, evolution gave us a solution. So your listeners can think of, “What’s the one behavior, class of behaviors, defined by a single world that has four letters where they actually love uncertainty?” It’s not that they tolerate it, but they love it. The answer is play. Play is a solution to uncertainty. That’s why they evolved, because play is a way of being. It’s a way of interacting with the world. It celebrates uncertainty. It celebrates about possibility, diversity. It’s inherently cooperative and it’s what we call intrinsically motivating. 

What I mean by that is almost everything you do – So intrinsically motivating means that the reward is the thing itself. So you think of work. You work to get money for most people, right? You do one thing to get another. The reward of play is play. What’s the reward of ski? It’s skiing. This is also true for sex, right? We have these emotional responses to perpetuate the thing happening and because play is so essential. 

Now, if you add intention to play, because play has no intention, what you get is science. Science is nothing other than play with intention. I’d argue that anything that is creative is effectively the state of being, that is play with intention. The beginning of play, the beginning of stepping into uncertainty, there’s another perception that evolution gave us, which is the perception of awe and wonder. 

We know we’ve been doing recent researching on wonder as have a number of labs around the world, including one of the main labs in Berkley. What we and they have demonstrated is that when you experience awe and wonder, a number of things happen inside your head, but you feel small and connected to the world. You’re surprised, and beyond surprise you think, “This is amazing. I want to understand it.” So you want to step forward. But with awe, you have to change your reference frame if you’re going to have that understanding. So it’s as if evolution gave us the perception to step forward to reduce our ego and to have the desire to know.  

[00:39:12] MB: So let’s dig into the concept of play a little bit more and how do we think about sort of adding an intention to something and sort of making it playful, if that makes sense? 

[00:39:24] BL: Well the adding intention is usually important, because – Again, what’s required to step into uncertainty is such a potentially scary space to be that you have to have a strong desire to be there. What’s more, a lot of our biases and assumptions that exist in ourselves or in our culture, if you think about a meme, a meme is nothing other than a cultural assumptions, and these things have a momentum. They have tremendous weight behind them. If you think about your brain, when your brain gets a stimulus, that stimulus then generates a pattern of activity in your brain, which is effectively what we call attractor state. 

Think of a whirlpool. A whirlpool has attractor state. Arises from interaction of interacting water molecules. Well get to an equivalent thing happy inside your head. You get a steady state of activity that arises from interaction between your brain cells. Now, every time you get that same stimulus, generate that same meaning, you’re deepening that attractor state in the same way you’re deepening the, say, depth and the strength of a whirlpool. When you do that, it requires more and more energy to every disrupt that stable state. 

Well, that energy requires desire. It requires care. So one of the most important thing is to find out and discover what it is that you care about that is bigger than yourself. We know from research, ours and others, that we will go further. We will tolerate more pain. We’ll walk further across the desert for someone else than for ourselves. 

There are many stories where someone was, say, plane crash in a desert and they’re trying to get across, and it was the fear of not dying, but the fear of their loved ones finding them dead that drove them on more than the fear of their own death. Again, it’s another perception that we evolved to help us maintain that momentum to change that attractor state. When thinking about this, it’s about care. It’s about carrying for something that’s larger than yourself. 

[00:41:36] MB: So I want to kind of zoom it into something really specific. Let’s say I had a challenge in my life or in my work or something like that that I wanted to address more creatively. How do I kind of concretely bring these to ideas of play and intention together into sort of solving that challenge? 

[00:41:55] BL: Well, the first one I suppose is to ask a question, but ask a meaningful question. Too often, we ask the question – Well, first of all, you have to adopt that mindset and you have to adopt the mindset of entering conflict in many way. So conflict, as I define it, has to do with engaging the situation as differently from what you expect. You’re not in conflict. 

So if you want to change something, you’re now in conflict, conflict with yourself for instance. Now, normally, if and I are in conflict, too often we’ve been trained and experience that my aim is to prove that you’re wrong and to shift you towards me. The problem is you’re trying to do exactly the opposite. Prove that I’m wrong and to shift me towards you. So notice that conflict is usually set up to win, but not learn. Because you only ever learn if you move. It’s a crazy strategy. Evolution does not solve conflict in this way. Evolution is about movement. 

First of all, you have to adopt a state where you have the desire to move in conflict, which means you have to enter conflict in a different way. Actually, once people understand how perception works, you’re almost foolish. In fact, you are foolish if you enter conflict with answers, enter conflict with certainty, when instead you should be entering conflict with questions, entering a conflict with doubt, with uncertainty, because now you actually have the possibility of moving. So that’s the first thing. 

The second thing is what is it that you’re going to move? Too often we ask questions that are information-based questions, like what, where and when. These are things that we can measure. They have a certain level of certainty about them. But they’re not actually terribly meaningful questions, because they create data. As we know, data by itself is pointless. 

What you want to better understand is why, because what you really are after is not a rule. Rules are very efficient. They’re useful in cases of efficiency, but they’re specific to a context. What you want is a principle, because principles transcend context. You get to principles by understanding why something does what it does, not what it does. When you do a Google search, what Google really wants to know is not what you’re searching for, but why you’re doing the search and they use keywords as proxies for the why. So that’s the other thing. Find out what you care about. Have the desire to move, to shift and ask the right question. Ask the question of why. Then usually engage other people. Because the most interesting collaborations are between naïve and expert, and you can shift between naïve and expert in your own mind. Experts are super efficient, but they ask you a good question, because they know what they’re not supposed to ask. 

Whereas people are naïve are great at asking questions, but they don’t know they’re good questions. What’s remarkable is that an expert can recognize a good question when asked. They just often can’t ask. So it’s a wonderful combination. That’s the collaboration. 

When people experience growth through conflict, there is a relation that they feel. We love that feeling, because far more interesting from shifting is to expand, is to expand your space of possibility, because now you have more degrees of freedom in which to move at any point in time.  

[00:45:14] MB: So looking kind of at a really granular level, how do you think about or how do you sort of in your own life start to kind of celebrate doubt and start to chip away at some of your own assumptions and be more adaptable? 

[00:45:31] BL: It’s hard for me as well, but I actually think it is literally an exercise. Just like you get stronger muscles by using them, you get a stronger brain by using it. 20% of the energy that you consume goes to 2% of your body mass. Your brain is incredibly expensive. When you see differently, you literally are growing in some cases new brain cells. You’re definitely growing more complexity of the brain cells that already exist. You’re reforming connections. 

When two grand master chess players sit next to each other and play a game of chess, they literally burn thousands of calories by sitting and thinking. Thinking is expensive, it’s hard, which is why so often we don’t do it. We try to avoid it. So engaged in that process of thinking is a very difficult thing, but we can actually find such value when we expand our space of possibilities. I just continue to remind myself of the pleasure that I personally get when I move from where I am, and I get tremendous pleasure even in conflict with my wife when I realize what an idiot I’ve been, right? Because, wow, that’s something I didn’t know before, and I get tremendous pleasure from that realization. 

In my view, to be liberal conservative has nothing to do with your political space. It’s whether or now you’re willing to move from wherever you are. I don’t understand why we wouldn’t have that desire to move, because we get such elation when we do.  

[00:47:07] MB: I think – And tell me if this is incorrect, but it seems like kind of a key piece of what you’re describing is this idea that when we encounter any sort of issue, challenge, conflict, etc., where we want to kind of bring creativity into the fold, a really key piece of it is not entering with kind of the certainty of trying to prove a certain point or prove that you’re correct or validate your existing assumptions. It’s much more about bringing kind of doubt and awareness and a humbleness that you want to find out what’s really true. 

[00:47:40] BL: That’s right. Creativity begins with humility. It begins with not knowing. It doesn’t begin with arrogance. That’s for sure. If you think about design, even the design process, mostly a design begins with a problem, and then they iterate to try to find a better solution. Now, that iteration is nothing other than an empirical process, which is effectively science. But science doesn’t begin with iteration, and science doesn’t begin with a problem. The best of science begins with a question, because if you come up with a great solution to a problem that’s completely meaningless, who really cares? 

What’s really hard and a real challenge is finding a good question. We don’t even teach children. We too often don’t teach children how to ask a question, much less what a good question is. Most questions are not good. It’s great to ask questions, but not all questions are good. What defines a good question will usually to dealt what I assume to be true already, but that’s very hard, because often I don’t even know what my biases and assumptions are. So how can I even question them? 

So really what we’re after is asking really good questions, and what iteration is about is not about iterating to be better solutions, it’s about iterating in better questions. Because if I ask a brilliant question and come up with an answer, I usually have actually increased uncertainty, because I usually create more questions in that solution. Design thinking should be starting with questions and finding out what those questions are that you either care about deeply, what another person cares about deeply, or what is relevant to the situation, or what even the organization is about. 

[00:49:20] MB: I think that makes a ton of sense and kind of ties back in this whole conversation we’ve been having about uncertainty. In many ways, questions, it seems like are an incredibly powerful tool for sort of cracking open the door of uncertainty or possibility and bringing a healthy amount of sort of humility to the questioning process can really help open up spaces of possibility that ultimately underpin creative thinking and creative insight. 

[00:49:46] BL: That’s right. Again, what the best question do is they actually expand your space, because again it’s not necessarily about shifting. If you’re in a line, all you can do is go forward in a way. But if you’re on a surface, now you can move in two dimensions. If you’re in a cube, you can move in three dimensions. That’s what it is to be adaptable. That’s what it is to be open. That’s what evolution does. 

I mean, another strategy is to – Because really what you’re – What you really want to do when it comes to innovation, because innovation has two sides. It has creativity and efficiency. It’s not being in one side or the other that matters. If a bus is coming at you, I don’t want people to stop listening to this and go out into the street and say, “Oh! I wonder if I could see this differently.” You want to get out of the way as fast as possible. It’s just that we live life too often as if everything is a bus. 

Wisdom is knowing when to be on one side of the edge of chaos or the other, right? It’s being at the edge of chaos on average. Innovation is actually the cycle between efficiency and creativity. So quite sort of literally in some sense, what happens is often companies or individuals start with creativity and then they move quite quickly from creativity to efficiency. What they’re doing is they’re going from a high space of possibility to a lower space of possibility. They’re decreasing dimensionality. That’s the increased efficiency. The problem is they’ll then often stay there. Then the world will change and they keep trying to maximize efficiency. 

What they need to do is expand the space again. They need to increase the dimensionality of the search space again. That might mean add a new person, increase a diversity of the group that you’re working. The best solutions in a complex systems exists in a complex search based on a simple search space. 

So now you increase the dimensionality. You add new individuals. You increase the diversity of the group. You find new creative solution and then you would go efficiency again. You now retract, go to a more efficient of group of people, etc., and it’s a cycle.  

[00:51:42] MB: So for listeners who want to sort of concretely implement the principles and ideas we’ve talked about today, what would be kind of one action item or sort of piece of homework that you would give them to test or apply some of these assumptions? 

[00:51:56] BL: It would be a – Often, I’d given quite a few talks and I remember this one person coming to me afterwards and saying, “Oh! I’m so glad you told me this, because my wife has so many assumptions and biases. She’s always saying this, that and the other. I can’t wait and go home and tell her about all her biases and assumptions.” 

I’m thinking, “You really miss the point,” because you’re absolutely right, but he’s missing the point that he too has all those biases and assumptions that are being projected on to her. First, take ownership of the fact that you have these biases and assumptions. Your first exercise is to engage in the person that you care about with a question, with an assumption the next time you’re in a conflict. That’s one exercise.

Another exercise is simply to practice going from A to not A, to let go, to practice letting go of reflexive meanings. What would be an example of that? Take a cold shower and you’re in the cold shower. Normally we feel, “Oh! This is uncomfortable.” Well, that’s being an A. That’s having a reflexive response to the meaning of the coldness. 

Try doing this; feel the water, feel it is cold, but try not to attach a meaning to it. Just feel the water and feel it cold. Don’t attach the significance of uncomfortable, but also don’t try to pretend that it’s not. Just feel it as neutral. This is effectively what meditation is trying to do, is trying to let you sit within not A. to let go of reflexive meaning. A final other exercise, is when we think about how we can actually change what we’re going to do in the future, the way we do that is we change the meaning of what’s happened in the past. 

So your brain is like a time machine. It’s moving, constantly moving past, present, future. While we can never change what happened, we can change the meaning of what happened. Because what I want to do in the future is the history of not what happened, but the history of those past meanings and literally change my statistical history, which means [inaudible 00:54:05]. That’s effectively what every story is doing, every therapy is doing, is getting you to rename the significance of what’s happened in order to change what you’re going to do in the future.   

[00:54:18] MB: For listeners who want to be able to find you and your work online, what’s the best place for them to go to find you? 

[00:54:24] BL: We have a lab, we have a couple of companies as well. So the lab and company are called the Lab of Misfits, and they can go online at www.labofmisfits.com. Of course, there are a number of talks, etc., and the book Deviate, or send me an email. 

[00:54:42] MB: What’s a good email for them to reach you? 

[00:54:43] BL: Beau@labofmisfits.com. My lab also is increasingly putting on events. We effectively turned my lab into a night club, and we measured everything in the experience. We call it the experiment, what we call experiential experiment. My idea is that people have an experience and they walk away with a better understanding of themselves. So they can keep track of where and when we do this. 

[00:55:05] MB: Perfect. Well, we’ll make sure to include all of that in the show notes. Beau, thank you so much for coming on the show, for sharing all these wisdom and all these insights with the audience. Fascinating conversation and we really enjoyed having you on here.  

[00:55:17] BL: Thanks a lot. It was very fun. 

[00:55:18] MB: Thank you so much for listening to the Science of Success. We created this show to help you our listeners master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an e-mail. My e-mail is matt@successpodcast.com. That’s M-A-T-T@successpodcast.com. I’d love to hear from you and I read and respond to every single listener e-mail.

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Thanks again, and we'll see you on the next episode of the Science of Success.

October 25, 2018 /Lace Gilger
Creativity & Memory
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Effortlessly Remember Anything – Lessons From A Grandmaster of Memory with Kevin Horsley

April 12, 2018 by Lace Gilger in Creativity & Memory

In this episode we learn the memory tactics and strategies of an International Grandmaster of Memory, we look at why there is no such thing as a bad memory or a good memory - only bad memory strategies and good memory strategies, in real time we build a memory palace that you can use to memorize and effortlessly recall the ten emotions of power, go deep into the system for organizing and remembering huge chunks of information and much more with our guest Kevin Horsley. 

Kevin Horsley is an International Grandmaster of Memory, and was one of the first five people in the world to obtain this title. Kevin is also the World Record Holder for the matrix memorization of 10,000 digits of Pi. He is also the bestselling author of several books on memory and his work has been featured in Oprah Magazine, Times, Forbes, Inc. and many more.

  • How Kevin went from severe dyslexia, almost being diagnosed with brain damage, to becoming a world record holder in memory

  • Lessons from studying people with superhuman abilities / superhuman memories

  • You can never be more than your definition of yourself, you have to question your labels as they aren’t often the absolute truth

  • There is no such thing as a good memory or a bad memory - there are only good memory strategies or bad memory strategies

  • Auditory memory is always sequential - improving your spacial/visual memory allows you to move seamlessly through information

  • The best way to get your brain engaged is to imagine content and connect it to something you know

  • There are 3 keys to developing a super memory

  • A place

    1. A unique image

    2. Glue them together

    3. “PUG”

    4. Place (long-term memory)

      1. Unique Image

      2. Glue

  • We build a memory palace on your body to memorize the 10 emotions of power from Tony Robbins

  • Illogical images stick in your mind

  • Long-term memory + short-term memory = medium-term memory

  • Journeys are an incredible tool for building memories - routes, journeys, travel

  • Using google maps and tourist attractions to remember anything by exploring and planting memories anywhere on earth

  • There’s no real limit to what you can do with your mind - the only real limit is time

  • “The more you know, the easier it is to know more”

  • We have a phenomenal brain and aren’t using all of its potential

  • Do you need to know something for Just in Time or Just In Case?

  • The power and importance of periodic review to encode information for the long-term

  • Just in case information - using a system of Evernote + Todoist to store and review information

  • Book strategy:

  • Get the book - first do an overview of the book, look at the table of contents, make predictions what is the book about, what do you know about (active knowledge networks), once he’s overviewed the book, he does a preview of the book - what specifically do you want to know from this book?

  • Lay the book contents out on a memory journey with the key principles ideas - what is the key content - put it on a journey

  • Put a little note - you put a specific information

  • These memory methods are really simple but they're not easy

  • You need to work on these ideas and get the key fundamentals - it’s like driving. You have to train yourself and improve and grow.

  • Slow is smooth, smooth is fast.

  • Kevin spends 1 hour a day on new content, 1 hour a day on review. Discipline is a key to this

  • Memory is not just about learning content and stuffing it into your brain - you have to know the content and be able to control it, shape it, and creatively wield it to create the results you want.

  • How do you avoid overcrowded memory places?

  • Just in case information are placed into KEY SPECIFIC PHYSICAL LOCATIONS —> that’s the only place that content will ever reside

    1. Just in time - do specific shorter journeys that can reset and be cleaned more often, allocate to specific days of the week, then they have aw eek to clear out - do places that you go more frequently and visit often because they naturally et cleaned

  • The key to accelerated learning is getting SUPER organized. You have to have places for specific content, you have to store content and take the time to organize and map out your journeys.

  • You cant change your destination overnight, but you can always change your direction.

  • It gets easier and easier.

  • Success is neither magical nor mysterious, a natural consequence of consistently applying basic fundamentals.

  • Glue - make it over the top, energize it, exaggerate it, use your senses, make it as memorable as possible

  • When you forget an image it will encode even better

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Thank you so much for listening!

Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions on how to do that).

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This weeks episode is brought to you by our partners at Skillshare!

For a limited time, Skillshare is offering our listeners TWO MONTHS OF UNLIMITED CLASSES for only $0.99! That's UNLIMITED classes for two months for only $0.99. Go to www.skillshare.com/success to redeem this incredible offer NOW!

Skillshare is an online learning platform with over 18,000 classes in design, business, technology, and more. Whether you’re trying to deepen your professional skill-set, start a side hustle, or just explore something new, Skillshare will keep you learning in 2018 and beyond.

Again, Skillshare is offering our listeners the incredible deal of two whole months of UNLIMITED classes for only $0.99 so get out there and start learning at www.skillshare.com/success

SHOW NOTES, LINKS, & RESEARCH

  • [TEDTalk] Instantly recalling understanding: Kevin Horsley at TEDxPretoria

  • [Book] Unlimited Memory: How to Use Advanced Learning Strategies to Learn Faster, Remember More and be More Productive by Kevin Horsley

  • [Article] 10 Emotions to Master for Power, Passion, and Strength by JD Meier

  • [Book] Bold: How to Go Big, Create Wealth and Impact the World by Peter H. Diamandis and Steven Kotler

Episode Transcript


[00:00:06.4] ANNOUNCER: Welcome to The Science of Success introducing your host, Matt Bodnar.

[0:00:11.9] MB: Welcome to The Science of Success, the number one evidence-based growth podcast on the internet with more than a billion downloads and listeners in over a hundred countries. 

In this episode we learn the memory tactics and strategies of an international grandmaster of memory. We look at why there’s no such thing as a bad memory or a good memory, only bad memory strategies and good memory strategies. In real-time, we build a memory palace that you can use to memorize and effortlessly recall the 10 emotions of power. We go deep into the system for organizing and remembering huge chunks of information and much more with our guest, Kevin Horsley. 

I’m going to give you three reasons why you should join our email list today by going to successpodcast.com and signing up right on the homepage. There are some amazing stuff that’s only available to our email subscribers, so be sure to sign up and join the email list today. First, you’re going to get an awesome free guide that we created based on listener demand. This is our most popular guide and it’s called How to Organize and Remember Everything, which you can get completely for free along with another surprise bonus guide. You got to sign up to find out by joining the email list today. 

Next, you’re going to get a curated weekly email from us every week called Mindset Monday. Our listeners have been absolutely loving this email. It’s short. It’s simple. It’s filled with articles, videos, stories, things we found interesting or fascinating in the last week. 

Lastly, you’re going to get exclusive content and a chance to shape the show. You can help us vote on guests, you can help us change our intro music and much more. You can even submit your own questions to upcoming guests. You also have access to exclusive giveaways that only people who are on the email list get access to and much, much more. Be sure to sign up and join the email list. There are some incredible stuff, but only subscribers who are on the email list are getting access to this awesome information. 

In our previous episode, we went deep into the high performance habits of the world’s top performers. Looked at the only place confidence truly comes from. Dug into why we struggle to perform under pressure. Examine the habits, routines and strategies of the world’s absolute best and what they use to perform at their peak and much more with our guest returning to the show for a second interview, Dr. Michael Gervais. If you want to master the habits of the world’s top performers, listen to that episode.  

Now for the show. 

[0:02:55.7] MB: Today, we have another exciting guest on the show, Kevin Horsley. Kevin is an international grandmaster of memory and is one of the first five people in the world to obtain that title. He’s also the world record holder for the matrix memorization of 10,000 digits of pi. He’s also the bestselling author or several books on memory and his work has been featured in Oprah Magazine, Time, Forbes, Inc. and much more. 

Kevin, welcome to The Science of Success. 

[0:03:22.6] KH: Hi. Great to be here. Thank you for having me on the show. 

[0:03:24.7] MB: We’re really excited to have you on the show today. To start out, I’d love to hear a little bit about your personal journey and how you kind of got interested in memory. 

[0:03:35.0] KH: When I was 8 years old, the school psychologist said that I may have a form of brain damage and he wanted to send me to a special class because I had dyslexia. So I wasn’t born with a good memory. When I was at school, I had a memory like a sieve and I couldn’t concentrate. I used to get my mother to read the information to me and friends to help with my homework. What I didn’t get, which is most of it, I just didn’t get. In 12 years of school, I never read a book from cover to cover alone. I always needed someone to help me to get through the information, and when I was in matric, I was reading at a top speed of 50 words a minute. That’s a speed, I’m embarrassed to say, of a 5-year-old. 

My final year of school I still couldn’t read much better than when I started school, but to kind of long story short, in 1989 I managed to get through school and one night I was walking around the local bookstore and I found three books, one was a learning to learn, the other on memory and the other on speed reading and at that time I thought I was going to read the speed reading and read the other two quickly, but it didn’t kind of work out that way. I end up battling my way through the memory book. 

For the first time in my life I discovered that I have a brain and I realized that if I kept on doing what I was doing, I wouldn’t be able to change my results. So I started studying psychology, the mind, memory, the brain, accelerated learning and started applying this information to my life and I was studying law at the time and applied it to that. I took myself to a point where I was reading and taking in 4 to 5 books a week. I overcame all my dyslexic issues and I could learn more in an hour than it would take the average person a month to learn. 

In 1995 I decided to, again, take part in the World Memory Championships. Now, that’s where all the best memories in the world get together, and we fight it out in 10 different events and that year I managed to come second in the written word event, which is a proof that I overcame my dyslexic issues, and I came 5th overall and that same year Prince Philip [of Liechtenstein] and the World Brain Trust awarded me of the title International Grandmaster of Memory. 

Ever since then I’ve broken a few world records. I’ve been studying memory and finding people super human abilities and finding out what are they doing differently and copying that and taking that into my life. I’ve also, as you mentioned, written a bestselling book called Unlimited Memory and I’m continually helping people to improve their memory and their life with the memory methods that I’ve been studying over the years. That’s a short story of how I got into it and what I’ve achieved since the school days. 

[0:06:00.0] MB: It’s fascinating to me, we’ve interviewed a number of people who are kind of memory and learning experts and I think almost universally they share kind of a commonality of having some kind of learning disability or learning issue and then completely sort of radically transforming their brains. Why do you think that is? 

[0:06:17.4] KH: I think it’s really just the learning difference and we have a deep desire to really improve. If you think about all personal development, it all begins with a desire. If you can’t do something, you need to fulfill that. Most of us are just studying strategies and ways to overcome problems we’ve had in our childhood and I think that’s really the biggest reason that you have, this deep desire and deep motivation to improve an area of your life that is not working so well. 

[0:06:43.2] MB: I think it’s fascinating and a really important lesson for the people that are listening to this conversation that your current challenges or limitations aren’t necessarily condemning you to a life of a poor memory or dyslexia or whatever. You’re sort of a living proof that you can retrain your brain using things like neuroplasticity and truly transform into somebody who accomplishes superhuman feats and quite literally a world recorder holder.

[0:07:10.8] KH: You can never be more than your definition of yourself. If you consistently hold on to a label, you’re going to have to live according to that label, and we have to question these labels, because a lot of them aren’t always the absolutely truth. The more we question them and find strategies, then we can end up changing our results. 

[0:07:28.8] MB: So I know you’ve talked in the past about the idea that there’s no such thing as sort of having a good memory or a bad memory. Could you tell me what that means and why you said that?

[0:07:40.0] KH: If you think about it through the thousands of hours of schooling and university, not one hour spent on how to improve your memory or your concentration, and everywhere that I’ve been around the world, that doesn’t happen. No one really teaches you anything about your amazing brain. So no one is telling you a strategy. It’s like we just see while you can think, you can remember. So that must be it. That’s your default system. You cannot improve it. 

There are many different strategies that you can use to improve it. So I don’t really like to call them memory techniques or pneumonics. I prefer to just think about it as a memory strategy and you either have a good memory strategy or you have a bad memory strategy. For example, people that are good at remembering names, they do something different to people that are bad at remembering names. So it’s really — Looking at what are the strategies or grand memory masters, copying them and taking them into your life and you can get the same results, and that’s what I mean by that.  

[0:08:33.0] MB: Tell me a little bit about when you say a good memory strategy. What do those look like and how do they differ from the strategies or maybe lack of strategies of people who think that they have a bad memory? 

[0:08:44.6] KH: If you think about it through school, we’ve just really been taught right memorization, using your auditory memory to repeat information over and over. Now if you’re using your auditory memory, you are often about 7 bits of information you’re going to start getting confused. With auditory memory, it’s always sequential. So if you have to memorize something, it’s like a song, like A, B, C, D, E, F, G that you keep on going and you can’t just jump in and out of information. 

The key strategy of developing and improving your memory is to improve your visual memory, to use your imagination to hold on to content, because our eyes and ears don’t do the remembering. Your subconscious mind doesn’t pick everything up. Only when your mind gets engaged, and the best way to do that is by using your imagination. When you can imagine content and see it clearly in your mind and connect it something that you already know, then you will be able to remember it more clearly and you’d be able to use and recall that information effectively. 

[0:09:47.6] MB: I think there’s two kind of fundamental components to that and you touched on both of them, which is the whole piece of the pie of kind of imagining content creating sort of visual markers or whatever term you used to describe them, and then the other pieces, how do you plug that information into existing kind of thought networks and the existing structure of your memories. I’d love to dig in to both of those. 

To start with, maybe tell me a little bit more, for someone who’s not as familiar with memory techniques, when you say imagining content, what exactly does that mean?

[0:10:20.7] KH: Well let me just give you a strategy. There’s only really three keys to developing a super memory. You need a place. You need a unique image and you need to glue those two together. So you can remember the word pug, a little dog pug. You got place, unique image and glue. 

Let me give an example. Let’s learn Tony Robbins’s 10 emotions of power. SO what we’re going to do, the first emotion is love. If you think about love, what do you think of? 

[0:10:47.1] MB: I think about my wife. 

[0:10:48.9] KH: You think about your wife. You could imagine your wife maybe standing on your feet or stomping on your feet or you could imagine a big red heart on your feet, so that could represent love. The next emotion is gratitude. So for gratitude it sounds a little bit like graters. I can imagine a cheese grater busy grating your knees. You have a place, you’re putting it in your knees. You have a unique image and you’re gluing them together with a bit of action. 

The third one is curiosity. On your thighs, you could imagine a cat on your thighs because curiosity killed the cat. You could imagine a cat digging into your thighs and you can really see it, feel it and use all of your senses to connect to that specific place. On your belt, the next emotion is excitement. You can make your own image there. You can get your belt getting all excited. 

What was on the feet? What was the first one?  

[0:11:38.3] MB: My wife. 

[0:11:39.9] KH: Which would represent?

[0:11:41.3] MB: Love.

[0:11:42.8] KH: Okay. Then on the knees?

[0:11:43.8] MB: The cheese grater? 

[0:11:45.4] KH: Cheese greater, which represents?

[0:11:46.8] MB: Gratitude. 

[0:11:48.4] KH: Okay. Then on the thighs. 

[0:11:50.2] MB: A cat. 

[0:11:51.7] KH: Which is? 

[0:11:52.7] MB: Curiosity. 

[0:11:54.4] KH: Okay. Then on the belt? 

[0:11:56.4] MB: I forget what the image was, but excitement. 

[0:11:58.8] KH: Excitement, because the belt was getting excited, so you got it there. Then on the stomach you could imagine maybe the terminator trying to get through your stomach, and I can go quite quickly now because now you have a terminator getting through your stomach because that’s determination. You could imagine that you’re trying to get a six pack with determination. 

In your left hand you could imagine someone doing the slips, because that’s the emotion for flexibility. To see that image, see a unique image, make it whacky, make it outrageous because illogical images are going to stick in your mind. Then in your other hand you could imagine a super confident person for confidence. 

So let me just go through we had at the bottom. So we had love, we had gratitude, curiosity, excitement, determination, flexibility and confidence. On your math you could imagine you’ve got a big smile and that is for cheerfulness. Cheerfulness, a big smile. On your eyes and on your forehead you could imagine putting vitamins in there, because that’s for vitality and energy. On the top of the head, you could imagine that you’re giving away a present or giving away money, because that’s contribution. You can use whatever image is in your mind for contribution. Put it on the top of your head. 

So I’ll go through it one more time. So you got love, gratitude, curiosity, excitement, determination, flexibility, confidence, cheerfulness, vitality and contribution. Do you want to try and go for it? See if you got them in memory? 

[0:13:22.9] MB: Yeah, I think I have them all memorized. 

[0:13:24.5] KH: Okay. Let’s go for it. Let see how it goes. 

[0:13:27.4] MB: All right. You want me to go — Now, this is the cool thing about these memory techniques. I could go backwards or forwards or I could go in the middle. 

[0:13:33.2] KH: Excellent. Let’s go backwards. 

[0:13:35.4] MB: Okay. Top of my head, I envision like a present or something, like a gift. That’s contribution. Then I have like vitamins sort of put into my forehead. That’s vitality or energy. Then big smile in my mouth, that’s cheerfulness. Then in my right hand, I envision like — This is kind of a weird image, but like a conman basically. It’s confidence. Then in my left hand I’ve got a woman, like a ballerina doing the splits, and that’s flexibility. Then I see the terminator like busting out of my stomach, and that’s determination. Then I see my belt as like an excited snake maybe, and so that’s excitement. Then a cat on my thighs, and so that’s curiosity. Then a cheese grater my knee, like grating my knee and painful, but that’s gratitude. Then on my feet is my wife. That’s all 10 of them, which is love. 

[0:14:24.8] KH: Excellent. You have them all, because why did it work so well? You had a place. So you used your body. You had a unique image and you used your own unique experience for the images for each of them, because the more you can make it personal, the more it’s going to stick and you glue them together. By giving it action, feeling maybe the pain in your knees when the grater is busy grating your knees, but some people say, “Oh! But this is silly.” 

In the beginning you make it illogical with a bit of review and thinking about the content, then it becomes logical, and then you can just hold on to it and you could use it in your day-to-day life and now every single morning you could wake up and say, “What I love in my life? What am I grateful for?” Now you can use it, because in your memory. You have an internal experience of the information and you’re not just observing the information.

[0:15:09.1] MB: Yeah, that’s great. I think that’s really practical, because anybody listening can go through that same experience and simultaneously not only learn those kind of 10 emotions of power, but also see how useful and interesting some of these memory techniques are. It’s something I’ve been sort of personally working on a lot, so I’ve been trying to kind of boost my creativity and my ability to do that. 

I also want to get into, and this is more of a technical sort of specific question, but what happens when your sort of memory palaces get crowded and things like that? But before we get into that, I want to talk about the second point you made, which I think is really important, which is the idea or the necessary kind of component of connecting it to something that you already know.  

[0:15:47.5] KH: Yeah. The formula that I use is long term memory plus short term memory equals medium term memory. You can use anything that’s already in your long term memory. For example, we just used the body because you know it really well. You’re in it every day. You can use anything. You could use your car and you can use that as a framework, or like you could imagine it as being the paper in your mind. Like the body was the paper. The imagery was like the pen and you’re just writing the imagery on that paper in your mind. 

You could use anything that’s really in your long term memory, but all the memory masters are using more than anything else is journeys, because we have a great memory for journeys. You remember what your house looks like, and if you don’t, then I can’t help you with that memory problem. We remember journeys. We remember how we got to work. We remember the routes that we take. 

While you’re listening to this podcast, if you’re in your car and you really listen to it later, you are going to remember where you traveled while you’re listening. It’s a natural thing that happens. Using journeys to be able to help you remember, and we have so many journeys in our mind that we could use to be able to connect information to it. That’s what I mean. You’re taking something, a place that’s in your long term memory, unique image to hold on to that short term memory. By reviewing, gluing it together becomes a medium term memory, and then by reviewing it, you got to be able to keep it for a longer time. 

[0:17:07.6] MB: It’s a such a good example. It’s really funny, because as someone who obviously host a podcast, and I listen to a lot of podcast and audiobooks, I’ll sometimes be like driving by somewhere or think or a specific time and be like, “Oh! That reminds me of this passage in this audiobook that I was listening to at the time. 

So I think anybody who’s listening to the show probably has had similar experience. It just shows you from an evolutionary standpoint, the brain was really designed for visual and spatial memory primarily to be the most important from a survival standpoint. So when you key your memory strategies around visual and spatial memory, you’re suddenly accessing a much richer and deeper toolkit than kind of just auditory memories. 

[0:17:48.8] KH: Absolutely, and you need a place to be able to go and find that information again and we’ve all had this experience. You go to specific places, that memory just floods back. So what you’re doing is that you’re consciously using your memory in that way to remember key information that you need for your business and for your life. 

[0:18:04.7] MB: So I’ve heard you in the past and I love the example of using journeys. I’ve heard you in the past talk about Google Maps and how you kind of integrate that into being a tool for storing and encoding memories. Can you tell me a little bit more about that? 

[0:18:18.9] KH: The strategy I get a place, unique image and glue it. You can go to Google Maps. So what I do, I enjoy running. I look at my running routes on Google Maps and I can get all the details with specific stations. What I mean by station is like what we did in the body, the feet would be a station, the knees would be a station and the thighs would be a station. Now you can go into Google Maps and have a look at places that you can put information. Then you have say 100 bits of information, you can turn into a unique image and put it on the Google Map, because you will be able to remember it. 

Now you don’t always even have to be at that place or know that place well. You can just go to familiar tourists sites. You can go to the Statue of Liberty, Buckingham Palace or wherever you have maybe wanted to go, and you can walk through it using street view on Google Maps to be able to connect that information. It creates a wonderful place, because it’s really unlimited. You can go and use your entire town or entire city. You can go and use all the different tourist attractions around the world to remember key content. As long as you connect the unique image and glue them together, you can remember massive amounts of information with it. 

[0:19:30.4] MB: Is it possible that our brains can get full or sort of jumbled and there’s so much information in there that it’s hard to remember or recall or anything? 

[0:19:39.1] KH: I don’t think it could get full, but it can get overwhelmed if you’re using the strategy. If you are using an auditory strategy to try to hold on to content, you only got to be able to hold on to about 7 bits of information. When you are using a method like this, using the journeys or using your house or your body in there, all you’re actually doing is remembering one thing at a time. It’s a place, it’s the image, glue them together, move on. 

I don’t believe you can fill up. So there’s no real limit to what you can do with your mind. The only limit is really time. Do you have time to learn all the content that we have out there? But I don’t think there’s any limits. 

[0:20:18.2] MB: I’ve heard you say before, the more you know, the easier it is to know more. Can you tell me what that means? 

[0:20:26.3] KH: For example, if you have experience in a certain field and you and I both go to a seminar. Let’s say you are an engineer and we go to an engineering seminar and I’m not an engineer. I could use all my memory methods, my memory power, but you’re probably going to come away with more from that seminar because you have experience that you can connect information to, and that’s what I mean by the more you know, the easier to get to know more. 

Let’s say for example, even if you just know all 45 presidents of the United States of America, if you have that content when you read more about them, that information will just naturally slide into that framework. Does that make sense? 

[0:21:02.3] MB: Yeah, that absolutely makes sense. I think it’s a really important point, which is that the way the brain sort of works from a physical standpoint, is you have all these networks and nodes connected to each other and the more networks that you have and can kind of activate, the more knowledge and experience you have, you can kind of naturally hang these ideas on that lattice work of existing knowledge and plug them in really easily. 

[0:21:25.4] KH: Yup, and some researchers say 86 billion brain cells and each brain cell is capable of making 30,000 to 40,000 different connections. So what that really means is that if you read and memorized a book a day and live to be 10 million years old, you’ll probably still never be able to fill your brain up. I mean we have a phenomenal brain. We know a lot about it, but we don’t really understand what’s really happening yet, but hopefully we’ll get there soon. 

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[0:23:00.0] MB: I want to come back to something you talked about a moment ago, which is review and the importance of review as kind of a tool of encoding memories for the longer term. Tell me about that. 

[0:23:10.1] KH: The first thing is you got to — When you’re learning something is first ask yourself, “Is this something that I need to learn for just in time or for just in case? If it’s for just in time, like for example if I have a presentation tomorrow and is content that I don’t need to keep on reusing, then I’ll just use a memory journey and I’ll hold on to it for a day. But if it’s stuff that I need to know for just in case, for example, I do a lot of business consulting stuff, business frameworks, thinking tools and different business models, now I’m going to have that information on a place, on a journey like what we did with the 10 emotions of power and then I’m going to review it over longer and longer periods of time. The minimum effect it does would be really that you need to review after one hour of learning new information, because your brain will start to let go of information that you don’t really need. 

Then say you need to review it after a day or after — So it’s one hour one day, then after about a week, but for some people they need to go and review it after three days. It just depends on how memorable and how unique that content is. Then if you’ve done about the end of the week, then you can spread it out of a longer and longer periods of time, then one month, then two months. Then it will slowly begin to move into your long term memory. 

The way that I do it to keep on reviewing is that I put the key information that I need for just in case. I put it into Evernote and I add reminders through the app called to-do-list and I get reminded. So every few days just to go and review this content to keep it alive, because with the methods, you store an information in an illogical way, so you need to get to a place where it’s logical, where it just becomes second nature. So you need to keep on reviewing to renew the information. 

[0:24:54.2] MB: I really want to dig into the concrete specifics of this, because I’m a huge Evernote user as well and use it to organize pretty much my entire life and my thoughts and ideas, books summaries,  etc. Tell me about — I have a number of questions about this, but tell me a little bit more about sort of how you use Evernote to, let’s say, remember something from a book. I love to even start with sort of the whole lifecycle. Let’s say you read a book, then what do you do in terms of creating a summary. How do you sort of create it in Evernote and then what is the process and how frequently do you review it? 

[0:25:27.6] KH: Okay. What I like to do is read over Kindle. I’m using Kindle on my iPhone, and I’d take all of the underlines that I’ve used and I’ll put that into Evernote. Let’s just say, for example, we could use the example, you have these 10 emotions or power or you’ve got any key information. You would put that into Evernote as well. You’ll tag it. So tag it with 10 emotions of power, Tony Robbins. You’ll have tags that will help you to remember exactly what that content is. You can find everything within a few seconds just on Evernote. Then putting it in a specific folder for books that you’re reading as well. 

You’d put all that content that you want to remember that you’ve put on journeys, because what I do when I’m reading is — So I’ll get a new book. I’d always have a journey in my mind first so that I can hold on to the key content and then I’d go and put that key content into Evernote. Does that make sense?  

[0:26:20.3] MB: It does, and I want to get even more specific on this. Mostly, or just my own use, I’m kind of in the process of revamping a little bit the way that I review and store information and part of that is because I’ve been embarking on kind of a personal journey of using visual markers and memory palaces and stuff more frequently. But let’s even start before you — Let’s say you have a new book. What is your process for before you even read that book? How are you thinking about creating a memory journey or a memory palace? Before you do it, how many ideas are you going to place into that memory palace? What are you going to do kind of as you’re reading it and how frequently are you going to be filling that up, etc.? I’m really, really curious about the very specific details of this process. 

[0:27:00.8] KH: Okay. It also depends on book to book, but the overall strategy would be this; I’d get the book. I would first do an overview and I’ll just overview the book, see what it looks like, have a look at the table of content. I’ll continually make predictions. What I think this all about? What I really know about it, because the more you know, the easier to get to know more. Once I’ve overviewed the book, then I do a preview of the book. I got to find out and see what is it that I would like to specifically know from this book. 

If you’d think about — Remember when people used to read newspapers? You’d first overview the newspaper and then you’re going to preview what are those specific articles that you need to read, that are important to your life, that are relevant to your life that you really need to improve your business or any area. Then you would take that content and you decide, “Okay. Those are the ones that I’m going to read. These are the ones that I need to remember.” Then you do an in-view. This is where you’d go and get that content, put it on specific journeys that you’ve allocated for that book. You can either go and even remember the table of content if that’s going to help you to develop the framework. 

Normally it’s just the whole lot of lists, 7 habits of highly effective people. You’ve got the 13 keys or the 13 keys of trust or the 17 keys of customer service or whatever you need, and then you put that on to a journey and you go and review by putting it into Evernote and then creating a review system for the information to continue to come back to you. 

Every book is different and every book has a specific purpose, but the overall strategy would be overview, preview, in-view, what is the key content that I need, and then I’ll go and review by putting it on to journeys so that I can remember that content and then I’m putting it into Evernote. 

[0:28:42.6] MB: So when you create the note in Evernote, is that just sort of a list of, let’s say, the 10 emotions of power, or is that like a more of a description of what your memory journey looks like? 

[0:28:53.4] KH: It will just be the content, because if I’m reviewing one hour or one day, one week, I will know where I’ve put that content. Sometimes I can also just put a little note and say, “I’ll use this running route or I’ll use this specific place on Google Maps just an extra reminder.” Normally, the content will just remind me to go to this specific place that I need.

[0:29:17.3] MB: If you’d be willing to kind of go into details, I think the example of the 10 emotions of power was a really concrete way for people to think about how to encode information using visual markers or these kind of unique images on their body as a specific place, but I’d love to hear maybe a specific memory palace or memory journey of yours so that listeners can have a really sort of explicit understanding of how you think about those memories. Let’s say you start on a journey, where is that journey and how are you kind of encountering the markers throughout that? 

[0:29:47.9] KH: Okay. Let’s say specifically I’m reading the book Bald, and in Bald they talk about 6 key things that are going to really — Six key trends for the next century. The first trend is networks and sensors. I would create a journey, let’s just use my house and we’d say the kitchen would be networks and sensors. In my mind, I would put networks and sensors in the front of the kitchen. The second area, I’m going to go through all six, just to give an example. Then we’d go into my lounge, and in the lounge we have — Is infinite computing. The front door of my lounge, I would have lots and lots of computers maybe jumping into the room or something, making it unique, making it illogical. Then say the third place would maybe be my office, and in the office we would have artificial intelligence and there I can imagine this big plastic brain to remind me of artificial intelligence. 

Now I have three rooms for each of these keys. So anything that I read about networks and sensors, I’m going to store that all in the kitchen. If there’s four, five keys that I need to know there, then I’ll put that content in the kitchen. Then if I have anything with infinite computing, there might be four, five key things that I want to use to be able to instantly recall my understanding of the content. I can place a content there and the same with the office with the artificial intelligence. Is that clear enough?  

[0:31:13.1] MB: Yeah, I think that’s great. Again, I mean I think you and I are both — I mean, you are obviously much more fluid than I am, but I understand these principles, but I want to make sure that like somebody listening can digest this. To a listeners that’s sort of thinking what is he talking about putting infinite computing into his lounge? What does that mean? 

I think it sounds kind of goofy or ridiculous, but the example earlier with the 10 emotions of power I think is really pertinent in the sense that from sort of a neurological standpoint, when you create these vivid and unique images, your mind, your hippocampus specifically which is sort of a piece of your brain that helps encode memories and trigger things that are worth remembering or not, specifically says, “Oh! This is something really vivid, interesting and unique,” and so it remembers it. 

When you create these ridiculous images, like a cheese grater on your knee. I know that stands for gratitude, and it’s much easier to use the natural language of your brain, which is visual and spatial thinking to encode these memories. However kind of goofy or ridiculous the visual markers, a.k.a. unique images that you create are, that is what makes it so that your brain kind of says, “Ooh! This is important information and it makes it sticky. It makes it easier to remember.” 

I just want to reiterate that, because I think it’s really important for somebody listening that maybe isn’t as familiar with some of these memory strategies to realize that it sounds kinds of goofy and weird, but if you actually try it out, and I think if you just actually did the exercise we did with the 10 emotions of power, you’d be surprised in a week from now, you could probably remember all 10 of the just like that. 

I was doing an exercise the other day where I was memorizing 20 random words and I could still remember probably 80% of them just because I can remember the sort of unique and ridiculous visual images that I created to remember them.

[0:32:54.8] KH: These methods are really simple, but they’re not easy. The method is really simple, a place, unique image, glue, but you have to practice it. You have to work with it. The first day you jumped into your car, you didn’t start driving. You needed to work with it. You needed to get those key fundamentals. Learn to become more creative, play with it. Don’t be one of those people that say, “This doesn’t work for me.” I don’t think this way. I don’t think this way naturally either. I’ve trained my mind to think this way, because it works and you can store an unlimited amount of information with this method. In the beginning it may be wacky, it maybe illogical, but with a bit of review, it will become logical and you’ll be able to instantly recall your understanding too. 

[0:33:39.2] MB: You’re a testament to this. Literally, someone with severe dyslexia to a world champion memory expert, kind of living proof that it’s not the kind of thing that if you try these tactics once and you say, “Oh! It didn’t really work for me.” It’s something you have to train and improve. 

[0:33:54.9] KH: Yeah. You have to keep on training, keep on working with it. Some of medical specialist students now can learn a whole book in three days just by — Because they’ve trained themselves. They had put the work in. If you don’t put the work in, it’s going to be slow at first. So you have to slow to smooth, smooth to fast, slow to smooth, smooth to fast. 

It’s going to be a process. It is a skill. It’s something that you have to learn. But you can’t just do it once and then all of a sudden think, “Oh! This didn’t work for me.” Keep on working with it. Let’s say if you have some students and they have an exam, don’t go and try and remember all your content today with it. Maybe just try it with 10% and then the next week you’d try and add a little bit more and you just keep on building up until you get to a point where you become a master with this content. 

[0:34:38.8] MB: How much time — This is another thing that I’m really curious about personally. How much time do you spend either daily or weekly on the consumption of new information versus the review of existing information? Because I feel like especially as someone who is consuming such vast amounts of information as you are, how do you have the time to go back and review all of it? 

[0:34:59.3] KH: I make the time. I do an hour every single day where I am just training my memory and I’m also doing things like remembering cards and numbers. It’s like being exercise bike. There’s no real — It doesn’t really get you anywhere, but it helps to train your memory. It helps you to become more creative with content. I also spend an hour a day reading a new book. I try to get through as much book, as many books as I can and sometimes I can do up to three, four hours I try to get through a book a day or to hold the key content from the book every single day. I’m scheduling time in my diary. I think that’s the problem, is that most people try to manage time and not control time. When you control time, that you make a discipline. Every day I go to the gym I spend an hour, every day I would run, every day I would do my memory training. Discipline is also a key with all of these. That’s a whole other topic on its own. 

[0:35:52.5] MB: I’m also curious, as I mentioned earlier, I’m a huge Evernote user myself and I know you’re a very avid user of Evernote as well. How do you think about the balance between a tool like Evernote that kind of externalizes your memory and your information versus storing it in your own memory? 

[0:36:11.0] KH: One of the things that I do is that I outsource all those things that are not a priority, that I have reminders for things like take out the trash, or reminders for all these things that are not key to my life. Evernote and to do list and Dropbox and all of that, that’s great for that. I use my memory methods to remember key information that I absolutely need to have an internal experience with like a specific business framework or something that I’m using for coaching, for writing or speaking and I use my memory for that specific content. Evernote, I outsource all of the things that I don’t really need to hold in my mind. I keep all my review lists in there as well so that I can constantly keep that information alive overtime. 

[0:36:57.8] MB: For somebody who is listening who thinks between something like I can basically Google anything and I can store the rest of the information I need in Evernote or bookmarks or wherever, why do I need my memory at all? What would you say to them?

[0:37:11.7] KH: Imagine I took your memory out of your brain, who would you be? You’d be nothing. In fact, everything you are today is because of your amazing memory. The more memories that you have properly stored in your brain, the more unique combination and connections you can make. But if you don’t have anything in your brain, you can’t make those unique combinations and connections. Yes, we can look up content, but you’re not bossing your general knowledge. Now if you’re thinking about reading, if you’re reading something like the cat sat on the mat, but you don’t know what a cat and you don’t know what a mat is, you are not going to be really reading that information. You’re not going to be really taking that information. So that is the danger about observing information compared to having this internal experience that you can only do with your memory, because memory is not about just learning content or remembering content. It’s about boosting your creativity with content that’s already in your mind. 

[0:38:05.0] MB: I think that’s such a key thing to remember or understand, is that it’s not just about sort of filling your mind with facts and figures and random information, but once you have that information in your working memory, these subconscious can start to recombine and process and you can have these novel and creative insights. Without having all that information downloaded into your brain, you’re robbing yourself of the ability to see connections where they may not be and create kind of novel and new insights. 

[0:38:33.9] KH: If you don’t know content, you’ve got no control over that content and if you have no control over that content, you get bad results. If you get bad results, you’re not going to like what you do. If you don’t like what you do, you’re not going to really get to know more and you don’t want to keep on going. That’s why it’s so important to know content, because when you have it, it’s absolute control. 

I mean would you hire someone for the ability to Google information? You wouldn’t. You want people with experience. You wouldn’t allow someone to operate on you if they had to continually look at a video to see how it’s all done. You want people with information on their fingertips and that they have absolute control of that content. 

[0:39:11.7] MB: So do you find that — And I know we’ve touched on this already, but it’s something that I still kind of at least sort of a limiting belief or fear that I have about these memory strategies. Do you find that your memory palaces get too cluttered or crowded or sort of stuff full of ideas, and how do you deal with that? 

[0:39:31.5] KH: I have two keys. I have information I need to learn for just in time and I have information I need to learn for just in case. My just in case journeys would be a specific location. For example, if I’m learning the 17 key customer service principles from the book The Kindness Revolution, then I would go and store that at a specific business and I’ll leave that content there and that is the only that that content will be. I won’t override that or put any other content there. So I can always have that as the location for that specific content. 

For information that I want to remember for in just time, so like just for a presentation I maybe need to tomorrow and then I need to do a different one a few days later, then I put the content on a journey and 72 hours later I can reuse that journey again. You just let that information go. The journey will naturally clear out and then you can keep on reviewing that content. 

The secret would be to go and find journeys that you need for just in time and then have specific journeys for just in case. If it’s key content that you need for your business, for your life or for your studies, go and put it at a specific shopping mall and leave it there, keep on reviewing it and that will only be the place where you can find that content. 

[0:40:46.4] MB: How would you distinguish, and maybe you wouldn’t distinguish, but I’m curious between a memory a palace and a memory journey. 

[0:40:52.5] KH: I think it’s really just words. They’re really same thing. The memory palace, I think it became popular from the TV show Mentalist, the guy kept on saying about memory palaces. Memory palace would be any house, journey, any place that’s in your long term memory that you could use to store content. Some people [inaudible 0:41:12.2] specific palaces, but you don’t need to do that. It’s just using journeys, using house. If you think about how much place and how many places you have in your mind right now, you’ve got your house, you’ve got friend’s houses, you have shopping malls, you have university schools, holiday resorts. I mean there’s just so much place in your mind that you can use to store content. 

[0:41:33.2] MB: Even sort of virtual locations, and I know, obviously we talked about earlier about how you use Google Maps as one of these kind of tactics, but as somebody who plays video games, and I’m sure many of our listeners play video games as well. These virtual maps and worlds from video games, I could still vividly remember the tiniest details of a lot of these places. Even if you ever were to run out of physical spaces, which is almost impossible, you can start to kind of get into these virtual spaces as well. 

[0:41:58.9] KH: You can use anything that’s in your long term memory. You could anything that is a place for you and you could store the content there. I personally don’t like to use the virtual video games and that because it’s not as real as using a Google Map or actually being on that physical locations. 

First price is always to have the physical location. Next, you could use a Google Map. If you play a lot of video games, you can also maybe use that if it works for you. The secret is if it works, keep it, if it doesn’t work, then just let it go and try something else. 

[0:42:33.3] MB: That’s sort of 72 hour memory journey that you use or the one that resets in 72 hours, for the kind of just in time information. I guess, how is that distinguished from a place? Like let’s say we stored a bunch of memories in a shopping mall that we wanted to always have be in that specific location, or we stored them at the Taj Mahal or whatever, what are these sort of shorter just in time memory journeys? Are they in your house? Are they walking down the street? How do they differ from these really permanent places? 

[0:43:01.5] KH: It depends. For example, with my presentations, I always open up my presentation remembering a 60 digit number in 20 seconds. I need a journey for that and tomorrow I’m going to need a journey again. I have set out that Monday would be this specific journey and I actually give it a week for the journey to clear out. But these are journeys are different places. It would be best friend’s houses. It would be specific malls that I like a lot, and then each day I would have a different journey, a different place of a different palace that I can use. 

[0:43:34.1] MB: Basically, places that you go more frequently where the memories are kind of being washed over regularly. These are the ones you use for sort of shorter memory palaces. 

[0:43:42.0] KH: That I use for shorter ones, then I decide and allocated them specific days. Monday would always be this friend of mine’s house, then Tuesday would be that place, that shopping mall, Wednesday would be that. So that I could just keep on going through and it will just naturally clear out. 

The key to accelerate learning is getting super organized. It’s getting organized with your journeys, creating places. It’s bit of hard work in the beginning, but you’re creating a super system that you can hold on to an unlimited amount of content. 

[0:44:08.6] MB: Tell me a little bit more about the importance of organization to becoming sort of a super learner. 

[0:44:14.2] KH: Getting journeys in your mind, getting houses in your mind. Making lists, making maps, maybe putting them into Evernote or into a storage system that you prefer. Going like let’s say around my office. So the first place maybe the cupboard, then the printer, then the stapler, then the watch, then the computer. I’d write that in and get to know those journeys really well so that I don’t have to ever think about the journey, because it has to become like paper, that when you’re busy writing on paper, you don’t think about the paper. You’re thinking about the content that you want to put on that paper. 

You would go and organize journeys, put them into Evernote and have places for specific content that you would want to learn. If you’re reading a book, you find a book and if a specific book happens to be Awaken the Giant Within You, think, “What place does Awaken the Giant Within remind me of?” Then I’d think about a theme park where I saw this giant and now I’ve got a journey that I could use with that. In that, you’re organizing content but you’re also giving yourself flexibility to be able to learn any information that you want to learn. 

[0:45:18.1] MB: That makes a lot of sense, and it’s really helpful. I know we’ve been kind of getting into a lot of the specifics and kind of really concrete questions about this stuff, but I think it’s really important as somebody who’s trying to implement a lot of these  strategies in my whole life, these are the questions I have. I think for listeners who are interested in developing a super memory or leveraging some of the tactics of the world’s memory champions, this has been a great exploration of a lot of those kind of key learnings and challenges. 

[0:45:44.0] KH: It does take a bit of work. As I said, it’s simple, but it’s not easy, but just break it down slowly. Make small changes overtime and you will be able to get it. You can’t change your destination overnight, but you can always change your direction. Just decide I’m just going to go and learn the news tonight and watch the news and get keywords and have that in your memory. Go and learn the street names. Go and learn a shopping list. Have a bit of fun with the information. Play with it until you get to a place where you can learn any information. You really can. In the beginning it’s hard, but as you work with it, it’s going to get easier and easier every single day. 

[0:46:21.7] MB: I think that’s another great point. I’ve heard you say this before as well, but there’s no such thing as kind of a quick fix or a magic strategy. It’s really just putting in the hard work. The tactics are simple, but they’re not easy. 

[0:46:34.7] KH: As Jim Rohn said, “Success is neither magical nor mysterious. It’s the natural consequence of consistently applying basic fundamentals.” The fundamentals are really easy. All the memory masters are going to tell you the same. Place, unique image, glue, or long term memory plus short term memory equals medium long memory. You keep on working with that, you are going to get results and take your memory to a new level.

[0:46:58.1] MB: I love that quote. It really succinctly kind of captures — One of my core beliefs and ethos is about just life and success in general. For somebody who’s been listening to this conversation and wants to kind of take the first step and implement some of these memory strategies into their lives, what would be kind of an action item or a piece of homework that you would give them to get started? 

[0:47:19.4] KH: Really start small. Go and find specific books on memory. I have a book on memory as well. You can go and learn more about it, but a smaller action will be just create a journey, think about maybe your house or think about a running route or maybe a shopping mall, and just let someone to write down 10 words and let them call them out and try to use a unique image. You might get all 10, you might get 5 out of 10, but more that you practice with it, the easy and easy it’s going to get. 

So just every single day, just try and crate journeys, try and play with this body list, maybe putting information in your car and keep on looking for a place, unique image and glue and just play with it first and then you can start to get a bit more advanced, get bigger journeys, start to learn more content using it for learning, for studies, for personal development or any area of your life that you want to improve. 

[0:48:11.8] MB: I actually had one other point that I’d love to just clarify and get a little bit better understanding of, is I think I have a really good understanding of place and unique image. When you say glue, is that just making it sort of so vivid or ridiculous or kind of over the top that the brain remembers it or is there something else there that I haven’t sort of fully described? 

[0:48:31.9] KH: The glue would be making of the top. So using your sensors, using your sight, your sound, touch, feel, everything, exaggerating the information and adjusting the information and giving it action. You can see that greater. You can feel that greater. You can see the cat. You can touch the cat. It’s maybe a big hair, furry cat and you can see that. The more that you do that, the more it’s going to glue the content to the place. 

[0:48:57.3] MB: Perfect. Kevin, for listeners who want to find out more about you and your work, where can they find you? Where they can find your books, etc. online? 

[0:49:06.5] KH: The book is available on Amazon.com. So it’s Unlimited Memory and my website is supermemory.co.za, or in the U.S. that’s co.za. Supermemory.co.za.

[0:49:21.5] MB: Kevin, thank you so much for coming on the show, sharing all these wisdom. I love how kind of practical and tactical we got. I think for listeners who actually went through the exercise of placing those 10 markers on their bodies, I think you’d be surprised how effectively you’ll be able to remember that marker days or weeks later without any sort of work. If you actually review it, you can really, really encode it into your memory and have a great grasp of the 10 emotions of power. 

Kevin, thank you so much for coming on the show and sharing all these wisdom.

[0:49:48.0] KH: Thank you very much for having me on this show. Thank you. 

[0:49:51.1] MB: Thank you so much for listening to The Science of Success. We created this show to help you, our listeners, master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story or just say hi, shoot me an email. My email is matt@successpodcast.com. That’s matt@successpodcast.com. I’d love to hear from you and I read and respond to every   single listeners email. 

I’m going to give you three reasons why you should sign up for our email list today by going to successpodcast.com, signing up right on the homepage. There’s some incredible stuff that’s only available to those on the email list, so be sure to sign up, including an exclusive curated weekly email from us called Mindset Monday, which is short, simple, filled with articles, stories, things that we found interesting and fascinating in the world of evidence-based growth in the last week. 

Next, you’re going to get an exclusive chance to shape the show, including voting on guests, submitting your own personal questions that we’ll ask guests on air and much more. Lastly, you’re going to get a free guide we created based on listener demand, our most popular guide which is called how to organize and remember everything. You can get it completely for free along with another surprise bonus guide by signing up and joining the email list today. Again, you can do that at successpodcast.com, sign up right at the homepage, or if you’re on the go, just text the word “smarter” to the number 44222. 

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Don’t forget, if you want to get all the incredible information we talked about in the show; links, transcripts, everything we discussed and much more, be sure to check out our show notes. You can get those at successpodcast.com, just hit the show notes button right at the top. 

Thanks again and we’ll see you on the next episode of The Science of Success. 

Oh! You’re still here? You’re still listening to the show? That’s exciting, because there’s something special I want to share with you. Today, you’re going to get a little behind the scenes peek at what are conversations look like after we wrap an interview. This one was particularly fascinating and demonstrates the power of the memory techniques that Kevin shared in the episode, but you’ll also get to see our producer, Austin, will be joining us and it will be a nice little conversation. We decided to throw this in as something for listeners who stay and listen to the end of the episode. 

So without further ado, here is our secret end conversation with Kevin Horsley.

[0:52:36.3] MB: All right, cool. That’s a wrap.

[0:52:38.3] KH: Awesome. Thank you. 

[0:52:40.3] AF: Well done guys. That was great. I hear I missed some incredible content. I’ll have to go back and listen to that here in a second. 

[0:52:45.8] MB: Yeah, Austin, you missed like the key piece of the whole conversation, which is Kevin taught me the 10 emotions of power using visual markers. So now I have them all memorized. 

[0:52:58.3] AF: Oh man! Can you read them off right now?

[0:53:00.9] MB: Yeah, so I’ll tell you the markers too, but you kind of had to go through the exercise to get the full thing. We won’t waste Kevin’s time, but I’ll tell them to you. 

[0:53:08.6] KH: It’s fine. I’m want to test you as well. 

[0:53:10.8] MB: Okay perfect. 

[0:53:12.0] AF: Let’s do it. 

[0:53:12.9] MB: Giant present on top of my head, and that’s contribution, and then there’s vitamins being like dumped into my forehead, that’s vitality or energy. I’ve got a big smile on my face, like an oversized smile, almost like a fake plastic smile, and that is — Oh my gosh! What is that one? I can see the image, but I lost — 

[0:53:33.8] KH: Cheerfulness. 

[0:53:34.6] MB: Cheerfulness! That’s right. Cheerfulness. Yeah, that happens to me sometimes. I remember the image, but I can’t remember what I encoded to it. 

[0:53:40.1] KH: I just want to stop you with that. When that happens, you’ll only really make the mistake once. When you do that, it will encode — It will become even stronger, probably stronger than all the rest, because you made a mistake. You fixed it and it will be there forever. 

[0:53:54.4] AF: That’s awesome. Yeah, that’s cool. All right.

[0:53:56.2] MB: All right. So anyway, on my right hand I have like a little miniature con artist, and that’s confidence, and on my left hand I have a tiny ballerina doing the splits, and that’s flexibility. Then I see the terminator like busting out of my stomach, and that’s determination. Then there’s like an excited snake, belt, that’s excitement. On my thigh is like a cat, it stands for curiosity. Then there’s a cheese grater like grating my knee, and that stands for gratitude, and then there is like my wife, like a miniature version of my wife standing on my feet, and that’s stands for love. That was backwards [inaudible 0:54:29.2].

[0:54:30.9] AF: Well done man. 

[0:54:32.4] MB: That’s backwards. I could do it the other way too. 

[0:54:35.0] AF: That’s incredible. Yeah, I love — Kevin, doing the research on you, I love the 20 numbers — Or not 20. How many numbers was it in 20 seconds? 

[0:54:44.3] KH: There were two, but the one that I did on that one TV show is 27 digits in 4 seconds, and then the other one — 

[0:54:50.7] AF: I saw the one on TED. 

[0:54:52.3] KH: On TED. That was 60 digits in — 54 digits in 20 seconds forwards and backwards. 

[0:54:59.8] AF: Incredible. When I was watching that the whole time, I was like fingers crossed. I was like, “Come on, man! Come on!” No. This is great. Matt, well done. That was backwards even? So obviously, learned that there. 


April 12, 2018 /Lace Gilger
Creativity & Memory
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How You Can Hack Your Creativity, Productivity, and Mood Using Your Environment with Benjamin Hardy

March 15, 2018 by Lace Gilger in Focus & Productivity, Creativity & Memory

In this episode we discuss how your environment plays a tremendous role in shaping who you are, look at how personality develops and what underscores it, talk about how to engineering your own environment to make yourself more productive and effective, examine at how to battle self sabotage and much more with our guest Benjamin Hardy. 

Benjamin is a PhD candidate at Clemson University in Industrial and Organizational Psychology and is currently the #1 Writer for Medium.com with over 50 million page views recorded. He is the author of the upcoming book Willpower Doesn’t Work and his research and writing has been featured in Psychology Today, Business Insider, The Huffington Post, and more!

  • Success is about growth, never plateauing

  • Always be a student, always be growing

  • Living according to a value system that you believe in / a cause you believe in / serving people who you love

  • The difference between security and freedom. Many people base their security in something external to themselves.

  • Develop your own worldview / beliefs / values / goals to help form a more independent

  • Transformational learning experiences” helps transform your world view and perception of yourself

  • Stretch your mind, push your body - to start to open up your world view

  • If you do not create and control your environment, your environment controls you

  • The western belief that we exist independent of our context, what psychological research shows is that your environment has a tremendous impact. Your environment shapes who you are.

  • Mindfulness is awareness of your surrounding and how those surroundings influence you

  • You can also shape your environment, and this creates the possibility for radical change

  • Who you are is influenced and shaped by your environment

  • Epigenetics shows that your environment has a huge impact on your personality

  • Most people are unintentional in shaping their environment

  • Personality is more of an adaptation to situations and unresolved trauma

  • The false belief of western culture is that we think personality is a fixed trait - science shows that it’s not

  • Suppressed trauma can “freeze” your personality

  • Memories are social and contextual - they are shaped by your experiences

  • “You are a sick as your secrets” - the things you keep isolated are the things that keep your personality frozen, your personality changes and continues to grow, you are stuck as a child in some aspects of your personality

  • Will Durant - most people believe that history was shaped by heroes, “It’s not heroes that shape history, its demanding situations that create heroes - the average person could have double their ability or more if the situation demanded it of them”

  • The Pygmalion effect

  • How to “up the stakes” of your environment to create external situation to force you into the behaviors you want to create

  • The two kinds of “enriched environments” you need in order to maximize your performance

  • Only 16% of creative ideas happen when you’re at your desk (when the mind is in a rested state)

  • The concept of “psychological detachment” - letting go of work for a few days - really helps you fully engage when you come back to it

  • The vital importance of recovery as a key component of being both happier and more productive

  • How do you stop from self sabotaging? Put yourself in situations where its a self fulfilling prophecy. Create the environmental components necessary for you to succeed and thrive.

  • Creating “forcing functions” in your life to make yourself achieve the goals and results you want to create

  • Creating appointments with yourself so you can have creative time

  • Who you are right now is NOT what who you need to be to achieve the “big goals” you have set for yourself - otherwise you would have already achieved them and they wouldn’t be big goals

  • “Pressure can bust a pipe or it can make a diamond”

  • “Self signaling” concept from psychology - who you think you are is not a very stable perspective. You don’t really know yourself very well.

  • Its not your personality that creates your behavior, its your behavior that creates your personality.

  • Your behavior can reshape your personality.

  • “The unconscious will only allow you to have what you believe you deserve.” Dr. David Hawkins

  • How do you make yourself believe you can do/be more?

  • Invest in yourself, spend money on coaching etc towards what you desire. This upgrades your internal sense of what you can be, do, and have.

  • Creative output - “quantity is the path to quality” / “it’s better to be prolific than perfect"

  • What Got You Here Won't Get You There - You have to change your strategy. You can’t be tied to just what worked in the past.

  • Your environment is the world outside of you - unless you make changes out there, you will never make any permanent changes inside your head - you can only spend so much time visioning, setting goals, etc - you have to start changing the external environment to make big changes

  • Start by examining your environment - examine whats around you and what’s being created around you.

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Thank you so much for listening!

Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions on how to do that).

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This weeks episode is brought to you by our partners at Brilliant! Brilliant is math and science enrichment learning. Learn concepts by solving fascinating, challenging problems. Brilliant explores probability, computer science, machine learning, physics of the everyday, complex algebra, and much more. Dive into an addictive interactive experience enjoyed by over 5 million students, professionals, and enthusiasts around the world.

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Show Notes, Links, & Research

  • [Harvard Faculty Profile] Ellen Langer

  • [SoS Episode] Research Reveals How You Can Create The Mindset of a Champion with Dr. Carol Dweck

  • [TEDTalk] The Power of Time Off by Stefan Sagmeister

  • [Website] Dr. Gabor Mate

  • [Book] The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma by Bessel van der Kolk M.D.

  • [Book] The Lessons of History by Will Durant and Ariel Durant

  • [Wiki Page] Pygmalion effect

  • [Wiki Page] Flow (psychology)

  • [Article] Why Even Ambitious People Rarely Become Successful by Benjamin Hardy

  • [Article] If You’re So Successful, Why Are You Still Working 70 Hours a Week? By Laura Empson

  • [Book] Letting Go: The Pathway of Surrender by David R. Hawkins M.D. Ph.D.

  • [Website] John Burke Music

  • [SoS Episode] Why You Shouldn’t Follow Your Passion & The Rare Value of Deep Work with Cal Newport

  • [SoS Episode] A Powerful 2000 Year Old Life Hack & Creating Work That Lasts for Generations with Ryan Holiday

  • [Book] What Got You Here Won't Get You There: How Successful People Become Even More Successful by Marshall Goldsmith and Mark Reiter

  • [Book] The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing by Marie Kondō

  • [Book] Essentialism: The Disciplined Pursuit of Less by Greg McKeown

  • [Personal Site] Benjamin Hardy

  • [Book] Willpower Doesn't Work: Discover the Hidden Keys to Success by Benjamin Hardy

Episode Transcript


[00:00:06.4] ANNOUNCER: Welcome to The Science of Success introducing your host, Matt Bodnar.

[0:00:11.9] MB: Welcome to the Science of Success, the number one evidence-based growth podcast on the internet with more than a billion downloads and listeners in over a hundred countries. In this episode we discuss how your environment plays a tremendous role in shaping who you are. We look at how personality develops and what underscores it. Talk about how to engineer your own environment to make yourself more productive and effective. Examine how to battle self-sabotage, and much more with our guest, Benjamin Hardy. 

I'm going to give you three quick reasons why you should join our email list today by going to successpodcast.com and signing up right on the homepage. There's some amazing stuff that's available only to our email subscribers, so be sure you sign up, join the email list and check it out. First, if you join the email list, you’re going to get an awesome free guide that we created based on listener demand called How to Organize and Remember Everything. You can get it completely for free along with another surprise bonus guide when you sign up and join the email list today. 

You’ll also get a curated weekly email from us every single Monday call Mindset Monday. Listeners have been absolutely loving this email. It’s short, simple, filled with articles, stories, videos, things we found interesting in the last week. Lastly, you’re going to get an exclusive chance to shape the show. You can help vote on guests, help us change parts of the show, like our layout, intro music and much more, and you get to submit your own questions to our guests, which we often incorporate into interviews. So be sure to sign up and join the email list. 

Once again, you can go to successpodcast.com, sign up right on the homepage, or if you’re driving around, if you're out and about, if you’re on the go right now, if you're on your phone, just text the word “smarter". That's S-M-A-R-T-E-R to the number 44222. that's “smarter” to 44222 to sign up and join the email list today. 

In our previous episode we took a journey into the inquiry known as The Work and uncovered the four-question framework that you can use to break down negative thoughts and limiting beliefs. We examined what happens when we argue with reality. Looked at the difference between being right and being free, explored the causes of suffering and much more with our guest, Byron Katie. If you want to radically transform the way you think about yourself and your thoughts, listen to that episode. 

Now, for the show. 

[0:02:47.8] MB: Today we have another exciting guest on the show, Benjamin Hardy. Ben is a Ph.D. candidate at Clemson University in industrial and organizational psychology and is currently the number one writer for medium.com with over 50 million page views recorded. He’s the author of the upcoming book; Willpower Doesn't Work, in his research writing has been featured in Psychology Today, Business Insider, The Huffington Post. 

Ben, welcome to the Science of Success. 

[0:03:14.5] BH:: Thanks, Matt. Good to be here too, bro. 

[0:03:16.2] MB: We’re excited to have you on the show today. I’d love to start out with a topic that I find really interesting, which is something you recently wrote about on Medium as well. How do you think about and define success? What does success mean to you? 

[0:03:31.6] BH:: Success for me is — Well, I mean, so there's one idea that for me success is always involving growth. Ray Dalio talks a lot about how we’re happiest when we’re growing, and I agree with that. So, one component of success is that you never plateau. A lot of people when they become successful, success becomes like this curse, and then it leads to failure. So regardless of how “successful” you are, you get to always be a student and always be growing. I mean, I think that that's one part of it. Then I think living according to some value system that you believe in, or pursuing some cause that's kind of more of a Vikor Frankl thing where it’s like success is something that comes from pursuing a cause you believe in or serving other people who you love. So I think that those kind of things go hand in hand when you're seeking a cause in helping other people and you’re continually growing. I think that that's what I view as success. 

[0:04:25.8] MB: In this Medium article you wrote a couple weeks ago you talked about the idea that success is not extrinsic. Can you can kind of share that notion explain what that means? 

[0:04:35.7] BH:: Yeah. I mean, for me, obviously you can have all of the external sayings that people seek out, whether that's money, fame, prestige. Obviously, we have seen many people with those things that we don't consider successful. On the inside they are wreck. So I think that, obviously, those things are not bad. Having money and all those things can be great as long as you have some internal stability. So for me it's more about where is your security. There's a big difference between security and freedom and a lot of people’s security is on things that are external, whether that’d be a paycheck, whether that’d be people's opinions of them. For me, the security has to be on the inside, and when you have that, then you can use your environment or you can use accolades. You can use those things to move you forward or to achieve your causes, but ultimately your security is still on what's inside, where who you are as a person or what you value. So I think that that’s kind of what I'm talking about. 

[0:05:33.0] MB: So if you're — Let’s say your self-worth or your security more broadly is rooted in what other people think about you, your achievements, etc., how do you transition or kind of relocate that to something that's internal or something that's kind of within your control? 

[0:05:51.5] BH:: Yeah. So what you're describing is basically a dependent state. Like if your security is based on other people and you’re just kind of operating based on what you think other people want you to do or something like that, that's dependence. I think the goal is to go up to independence, which is to start to develop your own worldview, start to develop your own goals, beliefs, values, and start to live according to that, and that's kind of creating some sense of independence. Hopefully a lot of people can do that through high school and college, but obviously I think people are plagued with like high dependence throughout their life. 

What I talk about in Willpower Doesn't Work is that independence itself shouldn't even be the goal. Even though that's the focus in Western culture where we live, the goal is to be super — Be your own thinker or have your own opinion and things like that, and I think that that actually limits people because you only have one filter, only one worldview that you're seeing through and obviously that one filter is pretty limited. So there’re a lot higher perspectives. In common speak we would call that interdependence. What psychologists would call the transforming self, where you are a lot more collaborative, where you're willing to learn from other people, you're curious, you're willing to have your worldview transformed, you're willing to reshape what you're seeking. So I think a lot of it is being a good learner, listening, working with other people, a few of those things. 

[0:07:08.2] MB: That makes me think of, we had a listener submit a question this on episode that I think is really relevant to that, which is John from Massachusetts was curious how — For someone who struggles to, let's say, shape their own goals or kind of figure out what their goals even are or what they want their goals to be, how can they kind of take steps to start to form their own goals, sort of form their own opinions and beliefs? 

[0:07:33.1] BH:: Yeah. I mean, I would be interested in how much time this person is spent actually having real-world experiences. Obviously, if they’re listening to this podcast they’re interested in personal growth. But what I find is that people who haven't actually gone out experience the world haven't done things, which what learning theorists would call having transformational learning experiences, where you see things where your worldview is disrupted, where you experience a lot of — Where your common beliefs or the assumptions you had growing up are questioned. I think that those types of things are really important for people to have, and that's what kind of triggered me on my path of growth. It wasn't until I left, where I was living and did like a humanitarian mission for a few years that I was able to likes see the world from a totally different perspective, engage in behaviors that I’ve never done. Read dozens of books. Took on different roles that I wasn't stuck in in high school and just began to like see things, read things, experience things, and then you can start to kind of formulate more powerful opinions on what you think is important, what you value, what you think you should dedicate your time towards. Until you have those type of experiences, you just kind of rely on what's been given to you rather than figuring out what you believe and see for yourself. 

[0:08:44.7] MB: So having transformational learning experiences is one strategy. Have you found anything else to be helpful or beneficial in terms of kind of anchoring your own, let’s say, self-perception, etc., in things that are out, sort of independent or outside of being anchored to external results? 

[0:09:02.5] BH:: I think that fitness regardless of a results is a really good place for a lot of people to start, because there's a lot of research at this point on kind of how fitness influences the brain and influences how you’re processing is mentally. It also influences your inner emotions, confidence, things like that. So I think starting to like run or push your body, changing how you eat, like those types of things are also really powerful things. Obviously, consuming lots of good stuff, starting to read books, whether that’d be about business, philosophy, biography, starting to study the history of the world. So, I mean, I think that those two things are really good; stretching your mind and pushing your body are really good places to start and they kind of start to open up different pathways of thinking. 

[0:09:49.8] MB: I want to get more concretely now into some of the lessons from Willpower Doesn't Work and kind of the core ideas. One of the fundamental premises of that book is kind of the the idea or the power of your environment. What does that mean and why is environment and surroundings so powerful? 

[0:10:06.7] BH:: Yeah. There's a quote from Dr. Marshall Goldsmith and he says, “If you do not create and control your environment, your environment creates and controls you.” 

Basically, this is very opposite, or juxtaposed from what most Western people think. Most Western people are trained or conditioned to think that we’re very independent of our situation or our context, that who we are in one situation is who we are in a different situation and we really prize that. We say that it's being authentic to be your real self. 

Really, what the psychological research shows, and if you really begin to think about it on a higher kind of more philosophical level as well, you begin to realize that who you are in one situation is very different from who you are in a different situation. So, like Harvard, the Harvard psychologist, Ellen Langer, she said that social psychologists argue that who a person is it any one time depends mostly on the context in which they find themselves. But what becomes powerful is when you realize you can create the environment you’re in. There's a lot of talk on what mindfulness is these days and, really, what it is from like a psychological science perspective, is mindfulness is awareness of your surroundings and how those surroundings are influencing you and how you're influencing those surroundings. 

So what Ellen Langer says is the more mindful we’ve become, the more we realize we can create the environments we’re in. When you realize you can create your environment, you also believe in the possibility of change. So this perspective is powerful, because when you have a really individualistic perspective, when you disconnect yourself from your surroundings, you think that who you are is like a fixed entity, and that's what psychologists would call a fixed mindset. You believe that your personality is fixed, that who you are is who you’ll always be. 

When you realize that who you are in one situation is different from who you are in a different situation, that we all have multiple personalities, that the relationship between us. Like, for example, the relationship between me and my wife determines who I am in that situation. There's a lot of meaning there. It's different than when I'm on a business trip or when I'm by myself. 

So when you realize that who you are is totally influenced and shaped by your situation, then you take a lot more ownership of that situation and how it influences your thoughts, your behaviors. And now there's all sorts of research in fields like epigenetics that are showing that it's not necessarily your DNA that determines your genetic expression. The cellular level is more determined by the environments you’re in, the choices you make. Yeah, I mean, at all levels. 

Situationally, relationships, all of those things are based on your environment. For me, it's powerful, because not only does it show that we’re more fluid, that we can actually be changed, that our environments aren't — I mean, that our personality isn’t fixed, but it's always changing and that it can change from one situation to another especially when you're purposely taking on new roles. But then you can make a lot bigger jumps in your self-improvement. Like, rather than just incrementally trying to improve something, like just kind of hacking away at some skill, you put yourself in situations that force you to operate at a higher level, and that's kind of why I think Jim Rohn said, “Don't surround yourself with people with low expectations. Surround yourself with a difficult crowd where the expectations for demands are high, because that's how you’ll grow.” Yeah, those are some thoughts. 

[0:13:22.7] MB: I think that's really thing point that out sort of identities and personalities can be changed by manipulating our environment. 

[0:13:31.1] BH:: Definitely. I mean, yeah. Our environment in a lot of ways shapes our personality. Like a lot of people that are unintentional about it. They fall into roles, that then they just like believed to be their intrinsic personality, when it's really just a role they’re playing out. Whether it's like being someone funny. 

Dr. Gabor Mate, he's one of the best thinkers on addiction. He's developed this really cool perspective, and it really isn't even his own. It comes from other people, but he's got this great perspective on personality, that personality obviously is definitely not some intrinsic trait, but it's more an adaptation and it's an adaptation to situations or to just dealing with unresolved traumas. So like if a child goes through some hard experience, they have this need for belonging, and so they'll adapt their personality to keep that need for belonging. Kids and high school students do that all the time. In order to fit in with the crowd, they shape their behavior, they shape their language, they shape how they act and think to fit a situation so that they can belong. 

So personality is not some fixed trait. It's an adaptation to situations. It's something that you use. The problem with Western culture is we think that personality is some fixed trait, that it doesn't change who you are when you’re born, it’s who you are when you die. We use personality tests to put ourselves in boxes. We don't realize that personality is something that's always developing, and that when you resolve internal conflicts, your personality will change. When you put yourself in these situations and then you're doing it intentionally, you can definitely alter your personality. 

There's a really other good book from a medical doctor. The book is called The Body Keeps the Score. It's all about trauma, and it talks about how personality can become frozen or fixed. If someone goes through a traumatic experience, kind of like PTSD, where someone goes through some hard experience and then it becomes suppressed. It has a lot to do his memory. 

So normal memories are very fluid. Let’s just say you have memories of yourself as a kid. Those memories are always being altered by new experiences that you're having. Memories are social and they’re contextual, which means that you can change them based on when you bring in new experiences. You go on a trip, you have new experiences that colors your worldview. It's kind of like the movie Inside Out. Your memories are always changing when you are calm and stuff like that. But traumatic memories, experiences that are hard, that you suppress, they get fixed and they're not contextual, they become isolated. So they freeze you in time. You stop growing in a certain area. 

So we all have multiple personalities. There are certain areas of your life that you are very mature and your developing and there's other areas you’re like a three-year-old kid. When that side gets triggered, all the sudden you don't know how to cope, and that's where most people isolate themselves. They turned to self-destructive behaviors and they try to avoid it rather than dealing with it. There's a really cool quote, the idea that you're as sick as your secrets. So the things that you keep stock, the things that you keep isolated are the things that keep your personality frozen. But once you can kind of work your way through those traumatic experiences, your personality changes. It continues to develop. You continue to grow. 

So the idea of a fixed personality is a really messed up concept, and I go into it a little bit in this book. It’s actually going to be the core concept of my next book. Yeah, personality should never be something that gets stuck. It should always be developed. We all have multiple personalities based on the situations we’re in and the roles we’re in, and personality should be something that you could actually tweak and transform as far as reinventing yourself in dramatic ways if you want to. 

[0:16:59.6] MB: That's really, really fascinating. I love the example that if you think about the different facets of your life, in some areas you might be really developed and mature, in other areas you may still really have kind of the feelings and belief and emotional reactions of the child, and that might be a result of some past trauma that has kind of frozen you. You’re frozen your emotional development in the particular area of your life. 

[0:17:22.2] BH:: For sure. Yeah. I think it's fascinating as well. It’s very uncommon perspective of personality in Western view. 

[0:17:28.0] MB: Who were the doctors you mentioned that have written a little bit about that or talked about that? 

[0:17:32.0] BH:: Dr. Gabor Mate, one of the best thinkers on addiction and trauma. Then the other one, let me look it up real quick. It's the guy who wrote The Body Keeps the Score. The Body Keeps the Score is finally starting to blow up. It’s a book that was written a few years ago and now it’s really starting to get some steam, Bessel van der Kolk, medical doctor. Body Keeps the Score. I would say the best book on trauma that’s around right now, and it's starting to finally get some steam. Yeah, it’s a really good book, mind-blowing book. Then anything written by Dr. Gabor Mate. 

[0:18:02.8] MB: Awesome. Well we’ll make sure to include all those things in the show notes as well so listeners can check those resources out. Coming back to one of the points you made earlier that I think is really, really important to kind of underscore and reiterate is this idea that most people are completely unintentional in shaping their environment and they just sort of let their environment happen around them, and as a result that creates certain behavior patterns and activities and sort of modes of behavior in their lives. When in reality you can kind of step back, create a different environment, shape your environment in certain ways and literally change your behavior, and thus change the outcomes you get in your life simply by making those tweaks. 

[0:18:42.4] BH:: Totally. Yeah. Charles Darwin, when he first presented his concepts on evolution, he talks about how there’s two types of evolution. One is kind of more of a natural or a random evolution that it generally happens out in nature, where animals or species of some type are just reacting to the changes that occur in the environment and. That creates a very unconscious and unplanned evolution.

Basically, traits are developed based on just reacting to environment. I would say that's how most people are. They just are reacting to the environment. Whereas, there is another type of evolution as well that Darwin talks about, and that's more of a — He would call it an unnatural evolution or its more of a preplanned evolution where you domesticate like an animal. 

Let’s just say, for example, you want to develop horses that are really tall, or that run really fast, or you want to like make your cucumbers huge, whatever it is. Like you can reshape the situation, and it's really cool when you actually start to realize this, how it influences like agriculture and stuff. I have a friend who is recently on a mushroom farm, like not a hallucinogenic type of mushroom, but like this farm grew like dozens and dozens of different types of mushrooms and the only way to kind of shape these mushrooms in different ways is to alter like the soil and like the type of air and the type of sunlight. 

So like in order to kind of create a preplanned type of evolution where you develop specific types of traits, you’ve got to shape the environmental factors to make it happen. That's kind of like the more kind of Darwinian perspective. Yeah, I would say that very few people are really intentional about the environments that are shaping them. Obviously, your environment is shaping you, but very few people shape the environment that shapes them. 

So I think that the most kind of high-level conscious perspective is thinking what type of environments kind of shape you and how do you put yourself in that situation. So there're a couple quotes that kind of build on this idea. One is the historian, Will Durant. He was being questioned and stuff like this, and I present this idea in kind of one of the intro chapters of the book. But most people believe that history was shaped by heroes. What Will Durant said — And he's one of the most famous historians of all time. He's created one of the most authoritative perspectives on history, and he said it's not heroes that shape history. Its demanding situations that create heroes. 

Then he says that the average person could have doubled their ability or more if their situation demanded of them. So basically we’re a product of our environment. We’re either rising up or falling down to the expectations of our situation. It's really cool, because — So there's an idea in psychology, it's called the Pygmalion Effect. Basically means that, yeah, you’re either rising up or falling down to the expectations of those around you. 

So when you realize this, then you can kind of connect some different dots and you can start to think about — Like let’s just go into like the concept of flow. Flow is something that happens when they are situational factors that make flow. Flow happens when there is like immediate feedback, when there're consequences for failure, when there's difficulty, when there's newness. When these things are in place, you become highly engaged and you can be absorbed in what you're doing. Flow doesn't happen when you're kind of doing the same thing over and over or like when you're not being challenged, when there is low consequences for behavior, when you're constantly distracted when you're in and out. 

If you think about most people's working environments, they're not set up for flow. Most people, they're not doing things they've never done before. They're not being highly challenged. They don’t have lots of responsibility. There's a low consequences for poor performance. There's not immediate feedback. So like most people — Then they’re like working on computers with multiple tabs. They open their smart phones next to them beeping and stuff like that. How could anyone get into flow in that type of situation? The idea that the average person, their abilities could be doubled or more if their situation demanded of them is really cool. Yeah, I kind of went on for a bit, but there're so many ways you can use this. 

[0:22:51.3] MB: First, I just want to chime in as well. I'm a huge fan of Lessons From History. I don’t know if it’s Lessons From History or Lessons of History. I forget the exact title, but great sort of summary of Will and Ariel Durant's work, and then you can read it in an hour or two. It’s very short, simple read. That's basically like the eight or nine core lessons that he took away from writing volumes and volumes and volumes of work on the world’s histories. 

What that makes me think of is this idea that how can we actually sort of create these high-stakes environments in our lives when we have all these Chrome tabs open and distractions? It seems very low stakes if I don't write this article, or publish this podcast or whatever. How do I create kind of that high-stakes environment or that place where I can double my ability?

[0:23:42.6] BH:: Yeah, for sure. So I think that there're actually two types of environments that are really important and you can't have one without the other. So like the idea of like — Let’s just use it in the realm of fitness. Really, easy thing is is, yes, rather than working at home, you could get a gym membership. Rather than just getting a gym membership, you can hire a personal trainer who you’re spending money. 

Number one is kind of upping the investment. When you increase the level of investment in what you're doing, that immediately increases the commitment. If you're financially invested, for example, then there're some stakes involved. Yeah, it may not be enough to like get you to go, but if someone's waiting for you that you've hired, that you've paid, like you're more likely to do it. If you're paying someone to push you, then you’ve already created somewhat of external situations that are somewhat forced, pushing against you. 

Obviously, you need your own intrinsic motivation as well, but intrinsic motivation can only do so much in an environment that's not kind of forcing you forward. That's one little thing. I mean, there're lots of others I can go into in a second, but there’s really other important type of environment. 

There’s two types of environments I talked about the book, and I call them enriched environments. One is environments that are focused on this high demand, high stress. The second is environments focused on rest and recovery. Because in fitness, for example, you could push yourself intensely, but if you don't give yourself optimal rest and recovery, then it’s going to kind of be for nothing. You not can actually get huge gains. Almost all of the gains happen in high quality rest. The same is true with work and creativity. So there's a lot of research that says that only 16% of creative ideas happen when you're sitting at your desk. Most creative ideas are going to happen when you're outside of your work environment, when you're out in nature, you're in your car. You could even be in your shower, but like it's when you're out and about and you’re actually totally resting. When your mind is in a rested state, all of a sudden your mind can wander and it can take what you've worked on, and it can connect it with different things. 

So you need to be focused when you're working, but then you need to go away and like let your mind rest. That's why there's a huge push for taking like off days, or doing mini-retirements, or going on sabbaticals. 

There’s a really good TED Talk, all about the power of sabbaticals, and it's about this famous New York artist who closes his studio once every seven years, leaves for seven years, travels the world. He says it's during that time that he gets — And he's just not even working. He’s just resting. He's traveling the world. He’s having fun. He is relaxing. It's during that one year off that he gets all of these best ideas that fuels all of his work for the next several years. 

I’ll just give a little bit more and then I’ll go into the practicality. Dan Sullivan, he's one of the founders of Strategic Coach, which is like considered by many to be the top entrepreneurial coaching program in the world, and he talks about how you need to have focus days and free days. So like days when you're focused, you’re totally on. You're working hard. That's a high pressure, high demand. Free days are where you’re totally off, where you’re not thinking about work at all. If you, let’s just say, get a text message about work and you look at it, then like you can't count it as a free day. So like you need to totally unplug, put your phone on airplane mode, go away, spend time with your kids or your family, or go do something fun or just unplug. 

So I think you kind of need both of these environments, and I think for most people they need to actually optimize initially for the high rest, because that's actually harder in the beginning. Because most people are so plugged in, they’re so addicted to technology, and millennials are actually the worst, and I'm a millennial. But like there's so much, like prize and always being available. It's not a good thing. There's a lot of research in organizational psychology that brings up this concept called psychological detachment from work. Basically what it means is unless you fully detach from work, which means physically, emotionally, mentally and totally unplugged, you actually have a really hard time re-engaging and fully attaching the work when you jump back in. For most people, they’re never fully on or fully off. They’re always semi-on, semi-off, kind of in and out of consciousness, in and out of distraction, in and out of being present. 

There’s a really powerful quote that brings all these together, and it’s basically wherever you are, that's we should be. So I think kind of step one to creating high stress in high demand environments is actually creating environments in situations where you can totally rest and recover, because that's where you’re going to get your clarity. Once you have clarity, once you've kind of stepped out of your routine environment and you’ve given yourself some space, you can actually make powerful decisions. You can kind of rethink your process, your approach, and then you can think about ways of how you can create more pressure, or demand, or challenge in your life, whether that's taking on bigger goals, whether that's giving yourself shorter timelines, whether that's creating some form of accountability in your life to other people when there's consequences, where there's feedback. 

For me, when it comes to creating more demand or pressure in my life, I think about it in a few different ways. One is just being open to certain types of responsibility. Like, for example, my wife and I became foster parents of three kids. When we became foster parents of three kids, and that was like right when I started my Ph.D. program, we went from 0 to 3 kids with like intense emotional needs and stuff. That’s increasingly — That's like intentionally putting a ton of pressure on yourself. 

But what's interesting is that we did that at the beginning of 2015. So from 2010 to 2015, I wanted to be a writer, but I didn't have the ability to do it. I just couldn't mentally get myself to start. But as soon as we became foster parents, which it's a paradox, because most people would think you have less time, that you would be overwhelmed and stuff. But that pressure from my situation actually was what gave me the clarity and the urgency to start writing. 

Then I started writing intensely, because I had to. I saw that it’s like if I'm actually going to become a professional writer, if I've got these kids that are relying on me, I've got to start now. It was actually the — Obviously not everyone needs to be a foster parent to do that, but in kind of practical ways you could also just hire a mentor. Spend some money. Get invested and then hire someone, kind of like you would a personal trainer. 

A lot of people probably in this audience know about Ryan holiday. He's written several best-selling books. He's one of the people I've hired multiple times to help me in different phases of my career. He helped me write my book proposal. I hired him. That put social pressure on me, but it also kind of — It kind of put me in a situation where like I was putting my money where my mouth was. I want to write a book. I hired someone I respected, and I was paying him. So he kind of expected that I would actually do something about it. Take what he was giving me and I turned that into a book proposal, which turned into a big book deal, which is book for Willpower Doesn’t Work. So I think that a lot of it's just investing in yourself, investing in environments, investing in relationships, and then taking on responsibility, whether that's in your personal or professional life. 

[0:30:31.9] MB: I think that the point that recovery is kind of the starting point, and creating those spaces for recovery is really, really important. That’s something that, as you said, in today's world, especially — I'm a millennial also, and so many people of our kind of age cohort, especially, really don't take that time to fully disconnect, fully step away, and I think it's really vital. The research and the science demonstrate as well that that's when you are the most creative, that's when you kind of bring — When you come back from that, that's when you bring the most productive and kind of high input work to what you're doing. 

There was a Harvard business review article that I read a couple weeks ago that talked about this, which we’ll throw into the show notes as well. I just think that that's a really, really critical point. 

[0:31:17.8] BH:: Yeah. I would say they without that, you're not going to be able to actually get the most out of the high demand situations. It’s like if you’re never fully giving yourself enough time to rest, you’re not getting good sleep, it doesn't matter how much you go into the gym. Your workouts aren’t going to be that good. The same is true of work. If you’re not giving yourself — Like Sean White, for example. He talked a lot about how he stays so good at what he does. He just won Olympics after being — He's been doing this for so many years. He says, “How do I stay so good at this? It's because I spent a lot of time away from the sport.” 

He pursues skateboarding and playing music and stuff. He gives himself tons of time away. So that like when he's there, he's fully present. Like 10,000 hours is not what leads to expertise. It's actually like iIt's an amount of time in flow. It’s in amount of time, like actually moving forward. There're people that spent a lot of time doing activities and make minimal progress. Then there's people who put a ton of — It’s kind of like it’s not the amount of — I think it’s hours you put into your — It’s not the amount of hours you put in. It’s what you put into your hours. 

Yeah, I mean, I just think that's probably where people have to start, is actually reconnecting with themselves. Kind of to that person's question before, I think a lot of clarity comes when you actually can reconnect with yourself. You’re not fully plugged in, not sucked into what you're doing and you actually give yourself space you start to get clarity. 

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Back to the show. 

[0:34:14.4] MB: Another thing, kind of back on the idea of creating these stakes for ourselves. I feel like one of the challenges I have with trying to do that sometimes, and I try to implement many of these kind of hacks to up the stakes and create environments where I'm forcing myself to perform. I feel like sometimes there's almost like a mental like limiting belief or sort of a self-sabotaging sort of short circuit to that where I say, “Oh, I set these super ambitious goals,” and I almost in the back of my head think, “Oh, well there's no way that can happen anyway.” So then I almost am sabotaging the motivation. I don't know if you've ever encountered that or have any thoughts on that, but it’s something that I feel like I’m really curious to see kind of what your thoughts are on that. 

[0:34:55.1] BH:: Yeah. I mean, think everyone experiences that all the time. If you say you want to make $1 million if you’ve never even made six figures. It's kind of hard to believe in that. For me, I mean, how I do it is that I really think situationally. It's like how do you put yourself in a situation where it almost becomes a self-fulfilling prophecy? How do you create the situation of the stakes so that you kind of have to make good on it? 

For me — And it's very similar to what I've talked about before, but it's like you got to put the environmental components in. So there's a guy I kind of detail in the book. His name is John Burke. He's a 29-year-old pianist who was recently nominated for a Grammy. He's a really cool guy. He talks about how he always pursues bigger and bigger goals with his piano. 

He's got a really cool process for doing this, and there's an idea in the book I call forcing function. So basically a forcing function is where you put some constraint in place where it forces you to operate how you want to. For some people, a forcing function would be literally investing money in a personal trainer. If you invest a lot in that, it kind of like you put the situation in place. But for John Burke, he does some really cool stuff. 

So first off, he's got the philosophy and the worldview that he's never going to do the same thing twice. Like every album he tries to create or project he does, it's always a new and difficult challenge, and that's really how the Beatles operated as well. I talked about collaboration and how the Beatles were so innovative and they were always infusing totally unique, different types of things in their worldview. But for John Burke, whenever he decides he's going to do a project, and it may or may not be kind of believable for him in the moment how big it is, how difficult it is. As soon as he decides he wants to do something, he does a few things. He puts a few things in place. 

Number one; he calls his sound engineer, where he records his albums and he gets on the guy’s schedule. It's like probably for three or six months in advance when he's going to come and record the album that he hasn't even like written a song for. He's just thought of the idea, and he pays the guy. He becomes like, schedule-wise, committed, but he also becomes financially committed that like in 3 to 6 months, and it's on the calendar, he's going to be there recording the album. 

Then he looks at his calendar and he plugs in throughout his week, for the next several months, times when he's actually going to create, like create the album. He puts creation time in his schedule and then if things pop up, like gigs or things where like they would be very appealing, if stuff pops up on his calendar during those creation times he says he can't. He says he has an appointment, and that appointment is obviously with himself. 

Then he creates social pressure, where he starts telling his fan that he's coming up with a new album. Says when it’s going to come out, etc. So like all these happens the day that he comes up with the idea or the plan. So, obviously, in the moment when he comes up with the idea, he could come up with a million reasons why he can't do it, why he can't create it, why he can't get there, but he puts all sorts of checks and balances in place to force himself forward. Why I think that this is so cool and I connect it with lots of ideas in the book is that, obviously, who you are right now is not the kind of person you need to be to achieve big goals. Otherwise you would have achieved those goals. I'm talking about big goals relative to whatever you want to pursue. If you were already that person, then those goals wouldn't feel big. They feel big to you right now because of your current behavior and your mindsets. 

So what you want to do is you want to put things in place where you can weed those things or you can upgrade yourself towards that new goal, and that's basically what John Burke does. He puts all these pressure on himself and then he — So there’s this quote that pressure can bust a pipe or it can make a diamond. You know what I mean? So he puts his pressure on himself and then he starts creating, and it's the act of doing and creating that kind of evolves you. 

In psychology, there's some really cool ideas. One is the idea of self-signaling. I've written about this a lot my articles and I’ve also written about in Willpower Doesn’t Work. But self-signaling is the idea that who you think you are is actually not a very stable perspective. You don't really know yourself very well as a person. None of us do. We judge and evaluate ourselves the same way we judge and evaluate other people. We do it based on behavior. 

So if you change your behaviors or engage in different types or levels of behaviors, you start to alter your worldview about yourself. So what's cool about this, and it kind of goes with everything we're just talking about on personality. It's not your personality that creates your behavior. It’s your behavior that creates your personality. 

For John Burke, for example, he starts taking on big goals. One of the things he does that I talk about in the book is that he writes songs that literally he can't play. He composes his own music and he writes it at skill levels above his physical ability to push the keys. Then he writes the songs. He's got this timeline. He’s socially told his fans it’s going to come out. He loves challenging himself. So he has to force himself to learn how to play music that's above his skill level that he himself writes. How does he do that? Well, he’s put all the things in place. He actually is composing or writing or doing things, because he put it in his schedule and because he gives himself the time to do, because he's pursuing this big goal, because there're all these social pressure that he put on himself, because he loves doing things that he’s never done before. He gets better and better and better and he does things he never done before, and that's how he grows into bigger goals. So I think that that's kind of just a good example of how you can apply what you're talking about here. 

One other just quick thought is that kind of going on with the idea that your behavior can reshape your personality, and it's kind of a theme I've been saying a little bit here. But there's this quote from Dr. David Hawkins, and he's wrote two really, really good books. He’s actually written many good books, but he wrote Power Versus Force, and he also wrote a book called Letting Go. A lot of people who are kind of very high-level thinkers consider Letting Go to be one of the best personal development books of all time. I actually am in full agreement. I don't think I’ve ever read a more high-level self-improvement book. 

You have to kind of get past some of the religious things if that kind of triggers you in negative ways. It does not negatively trigger me, but he's a medical doctor. He's brilliant. One of the things he says is that the — Or he says that the unconscious will only allow you to have what you believe you deserve. So if you look in your life, if you look at your environment, if you look at all around you, a lot of it is based on what you unconsciously believe you deserve. So if you are pursuing certain goals, it's because you believe you could have those things. So how do you shatter that subconscious belief system and upgrad it so that you can believe you can do and be more? For me, a lot of that has to do with two things; investing in yourself and investing in your environment or your relationships. Things like that. 

So like when I make investments in myself — And even just talking about small ones. You know what I mean? Like buying my domain name or buying an online course that taught me how to write viral headline so that I could learn how to write. Like those type of investments — Or even hiring Ryan Holliday to help me write my book proposal, like when you watch yourself spend money on something you desire and something you want and believe in, and then you start kind of engaging in environments and around certain types of people. That changes your subconscious patterns. It upgrades your sense of what you can be, do and have. 

So I think you’ve kind of always got to be putting yourself in new situations, be willing to invest in yourself, kicking in that upgrade and the psychology and then, like John Burke, creating conditions that make success happen. 

[0:42:33.7] MB: I love the example of John Burke. That was a really concrete kind of way to contextualize a lot of the stuff you’ve been talking about. That’s great example. Especially kind of the kind of early on in the example, the notion of creating an appointment with yourself and holding yourself to it I think is a really cool strategy. So I think that was a really, really good example. 

[0:42:53.1] BH:: Thanks, man. 

[0:42:54.2] MB:. I'm curious, how do you — Maybe contextualizing this with another example from your own life. How did you kind of concretely implement these things and shape the environment that enabled you to become the top writer on Medium? 

[0:43:09.1] BH:: Yeah. I mean, part one I already talked about. We became foster parents, which kind of really forced me to think hard about things. I had wanted to be a writer, for example, for five years before I started writing. As a foster parent, I knew my time was going to go fast. So that's what compelled me to start investing in myself. I bought a domain name, which was 800 bucks. Ton of money is a graduate student. $197 online course, which taught me how to write viral headlines. Then a lot of it, it’s just kind of doing some of the John Burke stuff. You know what I mean?

So there's a few ideas that I really love. One is when it comes to creative staff, quantity is the path to quality. You’ve got to pump a bunch of stuff out, and that's what I did initially. This was back in the spring of 2015, but over a period of a few months I wrote like 50, 60 articles and I was practicing what I was learning and studying and I was invested financially and my situation with my foster kids was demanding me to succeed, because my wife gave me an ultimatum basically, that she gave me basically a basically year to like really pursue this writing thing because I’ve been talking about it ever since she met me and I hadn't done anything about it. So now I’m like, “Okay. I’m going to really do this.” We spend 800 bucks on a domain name. I started spending some money on it and she’s like, “All right. You’ve got a year to try this.” 

So there's a timeline, and then just pumping it out. So quantity is the path to quality, and also it's better to be prolific than perfect. For me, I've never dealt with the whole perfectionist’s mind. Like I often publish articles and I’ll get emails and stuff with people saying, “Dude, there's so many typos and stuff. What is your problem?” Obviously, I try to be professional, but it's better to be prolific than perfect. 

So I pumped out a bunch of stuff. I practiced. I got some good training and then I just studied the craft. I'm a part of a lot of mastermind groups where people are teaching about how to be salesman and stuff like that. How to do really good marketing? I think that that stuff is really important. I have spent a lot of time learning marketing. But for me I really like Cal Newport's perspectives, that to be so good you can't be ignored. You know what I mean? 

So for me I think if someone really takes advantage of mastering their craft where you develop rare and valuable skills, you become a craftsman, not a salesman. Because a lot of people they’ll spend like 10% of their time developing a product and 90% of the time figuring out how to sell it. For me it's like spend at least half of the time, at least half the time developing something amazing and then — Yeah, get really good at marketing or positioning it so that you can actually make an impact with it. 

Yeah. I mean, what it looked like for me was writing a ton of articles, figuring out platforms where my work could be most spread. So kind of studying the different situations and environments. rather than creating my blog, I found out about platforms, like Medium.com, Quora, LinkedIn, places where there was already pre-existing audiences, places where there were already millions of people. Then just studying how to go viral on those things and then practicing like crazy. Writing a ton of stuff. Failing a lot. Quantity, quantity, quantity and then eventually hitting quality and eventually developing confidence. So that's what Cal Newport talks about as well. It's actually really relevant to psychological research. 

A lot of people think that it's confidence to create success. It's actually success that creates confidence. So like once you’ve done something enough times and you start to make some small wins, like you become more confident in your ability. You start to develop those skills. It kind of breaks another notion as well. A lot of people think that it's inspiration that creates action, but it's actually action that allows inspiration to come. So I think if you just acting moving, it brings all these ideas together. It's like your behavior shaped your personality. Your successful behavior creates your confidence and your inspiration, and all of these things, thinking about how your situation is either forcing you forward or slowing you down. I mean, that’s kind of how I've applied it, and I've written a ton since then. 

Then kind of at various stages — There's a book, really good idea. It's called What Got You Here Won't Get You There. It's by Dr. Marshall Goldsmith. So there's another idea that basically every next level of your life will demand a different version of you. What got you to a certain place is not what's going to get you to the next level, and not getting so caught up in what worked in the past. That's why most people, their success creates failure, is because they keep doing what they thought worked, but to get to the next stage they actually need to do what’s different. 

For me for a long time, what worked was I needed to write a bunch of articles and get better and better at writing viral content and learning how to turn that content or those views into email subscribers. But then when you jump into bigger and different games, you go from being a big fish to a small fish when you jump into a different pond. Then you kind of got to learn the new rules. Like for me, now I want to blow up in the book world, and that's very different than just writing tons of articles. It's a very different skillset to write good books than it is to write good articles. So just continually not getting stuck at one stage and continually figuring out the new rules of each stage that you're playing at. 

[0:48:01.6] MB: That's awesome, man, and a great example. I think one of the key points from that is this idea that environment is not just sort of your physical environment. Though that can have an impact on your behavior, but it's kind of this broader term. It’s people, situations, etc., that you put yourself in and surround yourself with that can really shape who you ultimately become and the results that you achieve. 

[0:48:25.6] BH:: 100%. Yeah. I mean, I think that that's where the new — I think that this is a concept that people are going to see more and more, as a lot of science is coming out in psychology, but also biology and stuff. It's finally becoming kind of brought to the cultural context, or kind of like the collective awareness of Western thinkers kind of my prediction. It's kind of a big prediction with this book, is that you’re going to see this more and more. People are going to be talking about environment a lot more and more. They’re going to be talking about surroundings and context and all these things and how they influence and shape thoughts, behavior, emotions. When you start to take control of these things, you can start to control your interstate. 

Yeah, I think it’s profound stuff and I think that it's also more honest. A lot of people who are trying to improve themselves, they're lying to themselves if they don't actually make those changes out in the real world. Like, yeah, you can kind of live in your head and you can create vision and goals and all that stuff, but your environment is the world outside of you and unless you’re actually making changes out there, you’re not actually going to make any permanent changes inside your head. 

So my challenge in this book is to put your money where your mouth is and actually change the world or at least the world around you so that you can live in congruence with the dreams and the values you have inside of you. 

[0:49:37.4] MB: Yeah, I think that's another great point. You can only spend so much time in your head kind of setting your goals and visions, etc. But once you start to make those changes in the external environment, making commitments to people, hiring people, etc., that's when it really starts to become really concrete and real. 

[0:49:53.6] BH:: Yup. That's when the commitment goes out. 

[0:49:56.3] MB: One of the other topics that I'd love to just touch on really briefly that I know you've kind of talked about and written about in the past is the idea of kind of being proactive versus being reactive and how to live your life in a more proactive place. 

[0:50:08.8] BH:: Yeah. So going back to the Darwin stuff, either you're reactively being influenced and shaped by your environment or you’re proactively shaping who you want to be, what's around you, who you’re around, what you’re doing. So I think that's just taking the initiative, making the choice, deciding what you want to do. A lot of it I think starts — There’s obviously the cliché concept of morning routines, but it's just a true principle. Like when wake up first in the morning, you either start reacting, whether that's to like your cellphone and news medias. You either start reacting or you proactively create space where you can think about who you want to be and then you can start acting in a place where you can actually be who you want to be and live out in the world. So I think it's just kind of living either consciously or unconsciously. 

[0:50:56.0] MB: What is one piece of homework that you would give to listeners to kind of concretely implement or start implementing some of the ideas that we’ve talked about today?

[0:51:05.3] BH:: Yeah. I would say first things first. Actually begin examining your environment. Examine what surrounds you and what's created around you, because your external environments are pretty clear indicator of your internal mindset and viewpoints and belief systems and things like that. Then ask yourself; is this really what you want? Is this really what you value and believe in or is this kind of just something you've fallen into unconsciously?

It's really gave — There's that book, The Life-Changing Magic of Tidying Up. It’s actually really true. I mean, if you just — This kind of goes into essentialism as well, is just the idea that literally like remove a lot of the stuff that's in your environment that's nonessential, that that's not high-value to you. It's funny, but you literally can start your closet Throw a bunch of clothes that you devalue. Go into your kitchen and throw away the food that you really genuinely don't want to eat. Maybe make some phone calls to people who are — Relationships that haven't been serving you or them and kind of either try to re-evaluate the expectations or kind of — I'm not saying you have to cut off ties, but you need to be honest. That's kind of why the rubber meets the road is because you can't just leave in your head. You actually have to impact the lives of other people as well. 

Then I would start investing money even if it's small amount in a certain goal or interest or skillset that you want, or relationship. Start investing even if it's just a few bucks. Start investing money in yourself in ways that will kind of change your environment, whether that's changing your skills or changing your proximity to people. Putting yourself around people you'd like to be mentored by, or learning from them. 

[0:52:45.2] MB: Where can listeners find you and your writing and your book online?

[0:52:50.2] BH:: Yes, benjaminhardy.com. My challenge is definitely just go to Willpower Doesn't Work. You can find it on Amazon obviously. So just that book. All my writings on medium.com. 

[0:53:01.2] MB: Well, Ben, thank you so much for coming on the show, sharing all these wisdom. Tons of resources, ideas and concepts. Really, really good insights. Thank you so much for coming here and sharing all these knowledge. 

[0:53:11.1] BH:: Cool, Matt. It's been fun, man. Talk to you later. 

[0:53:13.2] MB: Thank you so much for listening to The Science of Success. We created the show to help you, our listeners, master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story or just say hi, shoot me an email. My email is matt@successpodcast.com. That's matt@successpodcast.com. I'd love to hear from you and I read and respond to every single listener email. 

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March 15, 2018 /Lace Gilger
Focus & Productivity, Creativity & Memory
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Brain Scans Reveal The Powerful Memory Techniques of Memory Champions, Greek Philosophers, and SuperLearners with Jonathan Levi

February 15, 2018 by Lace Gilger in High Performance, Creativity & Memory

In this episode we discuss becoming a SuperLearner. We dig into questions that I’ve pondered for a long time - does speed reading work? Can we actually speed read and increase our reading comprehension? Are there strategies you can use to improve your memory? And perhaps most importantly - how can we align the way we think, learn, and remember with the way our brains actually operate? We go into this and more with our guest Jonathan Levi.

Jonathan Levi is an author, learning expert, and founder of Super Human Enterprises. He is the author of the book Become a SuperLearner and has helped over 120,000 students improve their learning methodology through his online courses. He has been featured on the TED Stage and his work has been published in Inc. Magazine, The Wall Street Journal, and more.

  • How Jonathan went from a “troubled student” to a learning and memory expert

  • Memory strategies from greek philosophers to current day experts - what actually works?

  • What to do if speed reading doesn’t work?

  • You average college graduate reads about 250 wpm, at Jonathan’s peak he was reading 750-800 wpm with 80-90% comprehension

  • Its vital to distinguish between rote memorization and how the memory actually works

  • Most people have no concept of how powerful and effective memory techniques actually are

  • By doing memory work you can change the physical structure and neurochemistry of your brain

  • "Paleo Learning” - Get back to what actually works, from an evolutionary standpoint, with learning strategies

  • Using our brains in the way they are intended to use - aligning our learning with our evolutionary design - creates an huge impact on your learning

  • The framework of 40 day study with 30 minute sessions per day

  • Strategic memory techniques you can use to improve your memory

  • What FMRI scans reveal about the brains of world memory champions

  • How these two specific memory techniques could more improve your memory by 135%

  • Short amount of training can impact your brain in a big way

  • Pygmalion effect and the golem effect - people typically conform to the expectations of teachers and leaders

  • The same thing happens with your ego and your perception of yourself

    1. Even if these techniques don’t work for you, they still work for you

    2. Your ego’s incentive is always trying to prove you right

  • Lessons from both the hard and soft sciences on how you can improve your memory

  • Our brains are built in clusters / neural networks

  • There are more neurons in your brain than stars in the known universe

  • The human brain is the most complex object known to man

  • The 3 primary strategies for improving your memory

  • Strongest memory effect are SMELL and TASTE - very deeply rooted in your brain

    1. Second most effective memory sense is sight - the "Picture superiority effect”

    2. Next most powerful is location-based memory

  • Visual memory and location based memory are deeply ingrained in your brain and the keys to unlocking super learning

  • Can you remember what was on your mom’s nightstand when you were a child?

  • Connecting all of your knowledge to preexisting knowledge

  • “Hebb's Law” - Neurons that fire together, wire together

  • Our brains thrive on novelty and newness - our brains are amazing at recognizing patterns and connections

  • Always think of novel and creative imagery to remember things

  • Learning how to use the memory palace technique

  • Create strange / novel / unique visualizations

  • Imagining that I get stabbed!?

  • Create a visualization you already have and then connect them - even if they don’t make sense

  • Memory palaces can get jumbled, but they are free, and you will effectively never run out of places / physical spaces

  • You need a different memory palace for each thing you want to plant in there

    1. What if you get it wrong?

    2. Doesn’t matter as long as its wrong consistently

    3. You can use the levels of your favorite video games

    4. You can use fictional places / structures - as long as they are the same

  • Create artificial logic and connections -

  • Memory palace - go along the outside walls of the room - go clockwise or counter clockwise - up to you

  • LeVeShel - to cook, in Hebrew

  • What are visual markers and how can you use them to memorize literally anything?

  • How has Jonathan been able to improve retention with speed reading?

  • How does speed reading work and is it actually a hoax?

  • How you can read at 600-800 words per minute and actually increase your retention and comprehension

  • Crash course in speed reading in 30 seconds

  • Minimize back-skipping

    1. Minimize Subvocalization

    2. You can only listen at 300-400 wpm

  • Jonathan rejects the notion of being an auditory learner -you may get even more out of visual learning strategies

  • Spaced repetition is a key component of boosting retention

  • Review

    1. Pre-reading chapters

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Thank you so much for listening!

Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions on how to do that).

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This weeks episode is brought to you by our partners at Brilliant! Brilliant is math and science enrichment learning. Learn concepts by solving fascinating, challenging problems. Brilliant explores probability, computer science, machine learning, physics of the everyday, complex algebra, and much more. Dive into an addictive interactive experience enjoyed by over 5 million students, professionals, and enthusiasts around the world.

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SHOW NOTES, LINKS, & RESEARCH

  • [Website] Tony Buzan

  • [Wiki Page] Harry Lorayne

  • [Wiki Page] Malcolm Knowles

  • [Wiki Page] Pygmalion effect

  • [YouTube Channel] Jonathan Levi

  • [Website] SuperLearner Academy

  • [Website] Becoming SuperHuman

  • [Radboud Univ Article] “Super-sized memory is trainable and long lasting”

  • [NCBI Article] “So Much to Read, So Little Time: How Do We Read, and Can Speed Reading Help?” by Rayner K, Schotter ER, Masson ME, Potter MC, and Treiman R.

Episode Transcript


[00:00:06.4] ANNOUNCER: Welcome to The Science of Success introducing your host, Matt Bodnar.

[0:00:11.8] MB: Welcome to the Science of Success; the number one evidence-based growth podcast on the internet with more than a million downloads and listeners in over a hundred countries.

In this episode, we discuss becoming a super learner. We dig into questions that I pondered for a long time; does speed reading work? Can we actually speed read and increase our reading comprehension? Are there strategies you can use to improve your memory? Perhaps, most importantly, how can you align the way you think, learn and remember with the way your brain actually operates? We go into this and much more with our guest, Jonathan Levi.

I’m going to give you three reasons why you should join our e-mail list today, by going to successpodcast.com and signing up right on the homepage. There is some amazing stuff that’s only available to our e-mail subscribers, so be sure to sign up, join the e-mail list. There’s so much cool stuff on there that only subscribers are going to get, including a free guide that we created based on listener demand. A guide called How to Organize and Remember Everything. You can get it completely for free, along with another surprise bonus guide when you sign up and join the e-mail list today.

Next, you’re going to get a curated weekly e-mail from us every week including our Mindset Monday e-mail, which listeners have been absolutely loving. It’s short, it’s simple, videos, articles, things we found fascinating within the last week.

You’re going to get an exclusive access and ways to change the show. You can vote on guests, you can help us change our intro music, you can even submit your own personal questions to our guests and much more.

Be sure to sign up and join the e-mail list, become part of our community.  You can do that by going to successpodcast.com and signing up right on the homepage. Or if you’re on the go, if you’re out and about, if you’re driving around, all you have to do is text the word “smarter”, that’s S-M-A-R-T-E-R to the number 44-222. That’s “smarter” to 44-222.

In our previous episode, we discussed how money messes with your brain. We look into the obvious traps we fall into when we think about money. Examine how cultural influences shape our financial choices and explore the key biases that underpin the most common and dangerous financial mistakes that you are most likely to make, with our guest Jeff Kreisler. If you want to understand how you often misunderstand money, listen to that episode.

[0:02:49.1] MB: Today, we have another awesome guest on the show, Jonathan Levi. Jonathan is an Author, Learning Expert and Founder of SuperHuman Enterprises. He is the author of the book Become a SuperLearner and has helped over a 120,000 students improve their learning methodology through his online courses. He’s been featured on the Ted stage and his work have been published in Ink, The Wall Street Journal and much more.

Jonathan, welcome to the Science of Success.

[0:03:13.7] JL: Thanks so much for having me. It’s a pleasure.

[0:03:16.1] MB: Well, we’re very excited to have you on here today. I’d love to start out, but I’ve got a ton of questions and fascinated with memory and speed reading and all these things. I’m curious, how did your own personal journey with becoming a memory expert begin?

[0:03:31.2] JL: Yeah, that’s a great question Matt. See, the way I always tell the story is I don’t think you devote your career to becoming an expert in memory and improved learning, because you’re seen as a bright student growing up. I think it takes a certain amount of coming home with tears streaming down your face. That was certainly my case. I was always a problem student.

I was a bright kid, to hear my parents tell the story, but I had a lot of difficulties with learning in an institutional environment. By the time I was eight, it was no longer acute anymore that I couldn’t sit still and my parents had me tested for ADD. Rather than condemning me and having it put on my record, they had me tested very quietly and privately and then dealt with it on their own.

I spent a lot of my youth and student career just drugged out on real and which to my parents’ defense turn out to be a really, really good thing, because it was the only way that I got through high school, university and graduate school. That was basically the way that I thought that I had to learn. I thought that I needed drugs to learn. I thought that I was never going to be an exceptional student, except for in English essentially. I thought that in order to succeed in the framework that we’re all forced to learn in the school system, that’s what it would take.

I was very fortunate that I – before going into my master’s degree, which was going to be very condensed one-year program, or 10-month program, where you do two years’ worth of course work, I was very, very fortunate that I met someone who I would later call a super learner. The story goes that he had done a couple of PhDs in machine learning and information systems and coincidentally had gotten married to a woman who was working with special needs children, specifically children with dyslexia, memory issues.

The two of them sat down when they had kids and said, “Can we build a methodology to ensure that our kids are able to learn effectively?” They studied a lot of the greats, the Tony Buzan’s, all the way back to the Greeks, and the memory techniques that even Aristotle was doing. They started teaching them not only to their kids, but to other children that  were in their lives, in their professional background and career.

I was very, very lucky that I managed to run into this person while doing an unpaid internship before my MBA. I immediately said, “Well, you know what? I don’t believe in all that stuff. I tried the Evelyn Wood speed reading program. I tried the PX method and none of the stuff actually works.” They said, “What do you have to lose?” Well, they gave me a money-back guarantee and I sat down with them for six weeks and did intensive one-on-one tutoring.

Then I went off to my MBA and I was just a totally changed animal. I won’t say that I was able to sit through 12 hours of course work with Ritalin, but I was able to actually for the first time in my life do all the reading material, keep up with other students and enjoy what I was learning and memorize things much faster.

To make a long story short, after finishing my MBA, I didn’t know what I would do, where I would go and what kind of entrepreneurial opportunity I would pursue. I decided to try and see if I could take their lessons and put them online, apply the things that I had learned, such as speed reading and memory to learning more about this field.

I did more research. I did more studies. I picked up more techniques and obviously did a good bit of learning about online courses and how to run an online business and many, many other things. We’re very blessed to have success right out of the gate, because I think this is something that so many people want to learn and need to learn.

Also, I think that the proofs and the pudding I sat down and over the course of a weekend read everything I could about how these marketplace websites work and how online courses work, and how do you record videos and how do you edit videos and all the stuff. The results don’t lie, I suppose. From then until now over the last four years as you’ve said, we’ve gotten about a 120,000 students through the program. We have courses at every different level and a book and a weekly podcast. Yeah, that’s our mission is to help people learn anything and everything faster and with more ease.

[0:07:47.5] MB: I remember you sharing an interesting anecdote in your Ted Talk, where you talked about a friend of yours who could read I think 2,000 words a minute?

[0:07:57.5] JL: Yeah, that was the gentleman who introduced me to his wife. Now 2,000 words per minute I do want to say is not a 100% retention. It’s a peak speed, of course. Probably his every day reading speed is more like 900 to 1,200 words a minute. Yeah, to give people a little bit of context, your average college graduate in their native language reads about 250 words per minute.

I at my fastest ever when I was reading reams of paper every day and I was really in my best shape, I was reading about 750 to 800 words a minute with 80% to 90% comprehension. You’re talking about on average about a 3X improvement in reading speed.

[0:08:38.2] MB: That’s staggering. I want to dig into really concretely is how you did that and how specially you maintained the comprehension, because that’s been one of my biggest struggles with speed reading is how that impacts comprehension. Before we do, I wanted to underscore one of the things you said that I thought was really interesting, which is your struggle through the current education system and more broadly how science has taught us a lot of things about how the brain learns. Yet, it seems like our society really hasn’t actually implemented any of those or taken any of them into account when crafting our educational curriculum.

[0:09:15.9] JL: Yeah. It’s a really incredible thing. I had the very  blessed opportunity to sit down with Harry Lorayne, who started – I mean, if you think about Tony Buzan as the father of mind maps, or the modern father of mind maps and speed reading, Harry Lorayne is the father of mnemonic techniques. He used to go on the Johnny Carson show in the 50s and 60s, memorize everybody in the audience 1,500 names and then recite them on-air.

Talk about just someone who brought these techniques and who actually rediscovered them in many ways from the ancient Greeks who were using them. I asked him, I said, “Harry, I’ve been at this three, four years. You’ve been at this 55 years. Why is this not in schools?” He said, “Schools seem to have – they try to be progressive and they seem to have this phobia around the word memorization.”

He told me the story of how he went in to a superintendent and said, “Well, I’m an expert in memorization,” and the immediate response was, “We don’t teach memorization. Memorization is the enemy.” He goes, “Okay, well you’re teaching kids the grammatical rules of a language, you’re teaching kids how to use formulas in Algebra, how do you think those things are getting into their minds?”

I think we need to distinguish between rote memorization and actual memory. I think there is a huge problem in schools today where they shy away rightfully so from memorization, but they throw the baby out with the bath water. What we’re doing is we’re not using memory techniques, mnemonics because we’re afraid of this idea of rote memorization. When in fact, there are certain things – Pythagorean theorem you need to memorize, multiplication tables, you probably need to memorize even though every student has an iPhone in their hand at this point. Vocabulary words we need to be memorizing.

I think that’s part of the big problem. I think the other part is people just – they have no concept of how powerful and effective these tools are. Only recently have we started seeing studies that are actually testing, not drugs to enhance concentration, but actually what happens in the brain when we sit someone down, we teach them the method of loci, we teach them visual mnemonic strategies and the results have been staggering.

I think it’s really starting to become a renaissance in understanding how the brain works, and I guess we have to credit a lot of the research that’s been done around meditation over the last couple decades, because it’s really led the way in saying, “Oh, my God. The brain is so incredibly plastic.” Who would’ve thought that you can actually upgrade your brain? You can change in structure of the prefrontal cortex, you can cortical gyrification, you can change all these incredible things just by using your brain differently, in the case of meditation by concentrating on your breath for 10 minutes a day, you can actually change the physical structure of the brain and the neuro-chemistry.

I think what’s happened is once that research started to become accepted and started to become legitimate, people could then say, “Hey, we’re going to sit down 30 people and 15 of them we’re going to teach how to use a memory palace and 15 of them we’re just going to give a list of numbers to memorize and let’s see what actually happens to their brains.”

[0:12:23.2] MB: It’s funny, evolution obviously crafted our brains to learn at certain ways, and yet most of the strategies and tactics that we use both in and sort of public education, but also just in our own lives trying to learn and memorize things are almost at odds with that.

[0:12:41.0] JL: Yeah, it’s beautiful what you just said, because I like to – I joke around. A friend of mine is Robb Wolf who I also met through podcasting, and I really admire his work and I always like to tell him that what he does for diet and nutrition, I want to do for memory. I want to talk about paleo-learning, because it’s really exactly the same learning.

If you’re familiar with Robb and his work and Dr. Lauren Cordain it’s all about, let’s just – what we did with our bodies and our digestive tracts before the agricultural revolution, let’s just go back to that, because everything was a lot better when we were all eating natural, healthy, unprocessed food from nature. It’s the exact same thing with the super learning technique.

We weren’t learning in these boring rigid textbooks, we were learning in very visual and very graphic ways. We were learning around spatial awareness, which is what the memory palace technique does and why it works. We’re reconnecting everything to our pre-existing knowledge, and if you go even as far as 1955, you look at the works of Dr. Malcolm Knowles. People are starting to discover like, “Wait a minute. Adults need this connection to pre-existing knowledge. They need to understand pressing applicability to the things that they’re learning.”

It’s exactly as you said. It’s going back and it’s using our brains the way that they’re intended to be used, as opposed to the way that the industrial revolution intended, which is how do we turn out workers as fast as possible and in the most efficient way as possible for limited tasks that have limited creativity?

If you look, I mean I’m the product of great schooling and so I don’t want to completely bash the school system. It was designed very intentionally around an industrial economy that turns out worker bees. It’s rare that you find someone who develops their creativity and their entrepreneurial spirit and all these things that we today in our service economy value and prioritize and reward.

It’s very rare that someone learns that in school. They learn it at ballet practice. They learn it with mentors. They learn it with their parents at home. They learn it even with the teacher after school. Wrestling practice is where they learn that discipline and that charisma. They’re not learning it in the classroom, which was designed around a totally different set of ends that are no longer valuable to us, I think.

[0:15:08.1] MB: I’d love to hear a little bit about maybe some examples or some specific studies that talk about how the brain actually learns and what the science says about it.

[0:15:19.0] JL: Yeah, absolutely. Not too long ago, a little under a year ago, we got in our Google alerts just to get – you would think if you looked at this piece of research, that we funded it or something like that, but it was just a gift that fell into our laps. It turns out that researchers at Radboud University in the University of Netherlands had basically decided to do this study that we’ve been trying to fund on our own for quite some time.

What they did is basically they took a bunch of people, and they did a 40-day long study, with 30-minute training sessions, which is actually coincidentally exactly what’s in our market materials is study for this long for 30 minutes a day.
What they did is they taught a group of people strategic memory techniques, specifically the memory palace technique. If anyone isn’t familiar with the memory palace technique, we can go into that in more depth. If you’ve seen Sherlock, that’s the technique. It’s actually a real thing. Then they had people do rote memorization and then they gave people no memory training, whatsoever.

They gave them lists of words to try and remember. 72 words and they asked them to try and remember as many as possible. Then they came back and had the same groups of people try to without any continued training, four-months duration, tried to do the same thing.

They were trying to understand two things; number one, in the immediate term, are we actually getting better results? Are we able to immediately after learning skills for a matter of minutes or hours, are we able to improve our memorization? Four months later, if we tell these people, “Okay don’t practice. Don’t bother with,” are you actually seeing lasting effects or is it a fluke?

In tandem to that, they also studied the brains of 23 word-class memory athletes. I don’t know where they found 23 of them, because the memory athlete community is pretty small and pretty selective. 23 world-class memory athletes and 23 people similarly aged with similar health, similar IQ, but with self-described average memory skills.

What’s so exciting about the study is they actually were able to use FMRI, which is pretty new technology and leaps and bounds above what MRI imaging can do, because you can actually observe the blood flow changes that are happening in the brain in real-time. Totally huge

Here is what happened, basically they realized that the only differences between people who are memory athletes and normal people was the connectivity patterns in the brain. If you look today at an Olympian like Michael Phelps, you’re going to notice that there are some actual structural changes. In the case of Michael Phelps, he has a longer wingspan, which allows him to move water more effectively.

If you look at Olympic cyclists, they have crazy high VO2 and stuff like that. Then you’re actually seeing in many cases mutations – I don’t want to call them mutations, because people straight go to X-Men, but you’re seeing uniqueness in their physiology that is allowing them to do a lot of the stuff. Dean Karnazes, ultra-marathoner we recently had on the show, his body reacts differently to lactic acid and oxygen and stuff like that.

However, with these memory experts, all you’re seeing is that their brains know how to make connections differently across 2,500 different areas of connectivity in the brain and a specific subset of 25 connections really stood out. They were being used by the memory athletes and they were not being used by other people.

Now anyone who has studied mnemonics gets this, immediately understands, because the difference that we train in our students is number one. Well, I guess I should say out of three, number one visualization. Enhance every type of memory with visualization, visualize everything that you want to memorize. Number two, connect it to preexisting knowledge, right? That’s two arrears of the brain that we’re now lighting up.

They are not being lit up when someone else learns something new. Then number three in the study they were using as I said, the method of loci, the memory palace technique, which is a whole different part of the brain. When you’re dealing with locations and remembering specific areas and putting memories into those specific areas; in a sense, creating a visual library in your brain.

With regards to the other piece of the study really, really interesting, taking completely untrained people essentially before the training, individuals were able to recall on average 26 to 30 words. Those with the strategic memory training could recall more than double. They could recall an average of 35 more words and those who just had some short-term memory training, not specific memory palace technique, only got 30% better. They could recall 11 more words. Those who had no memory training whatsoever, just were practicing over and over and over and coming up with their own strategy, but not actual training, could remember only seven more words.

A day later, these results stayed the same. I know you guys are wondering what the hell happened four months later. Only those with the strategic training, those who actually learned the memory palace technique were able to show substantial gains. Here is what’s so cool, the same day they were able to do 35 more words on average, so over a 100%, about a 115% better performance. Four months later without even training these techniques, they still got over 22 more words per training. That’s a 80% improvement give or take. Just incredible.

Like I said, if I had begged and pleaded and funded the study myself, I couldn’t have asked for a better study, because this exactly explains what we’ve been trying to show people that it’s just a matter of using your brain the way that evolution intended, actually harnessing different parts of the brain that are being used when you’re just repeating over and over and over and over and over with rote memorization. Exactly as we say, if you train for a short period of time and it’s just 30 minutes a day, you’re essentially relearning how to use your brain and there are very, very long-lasting changes in the way that your brain works. Not so much in the structure, but actually in the way that you’re using the equipment that’s given to you.

[0:21:49.3] MB: It’s really fascinating and so interesting. I’m sure you get this all the time, but it just makes me think of how can this really have such a huge impact? For somebody who’s listening and maybe thinking to them self, “Oh, yeah. That sounds great. If I’m going to try it, it’s not really going to work.” What would you say to someone?

[0:22:06.6] JL: Yeah. I get that so much that I actually came out with a lecture recently in our program. It’s a concept. It’s around the concept that I call the Intellectual Pygmalion or Golem Effect. If anyone is familiar, anyone has studied management, the Pygmalion effect is the idea – this weird unexplainable phenomenon that came out of the Rosenthal Jacob study, which I believe, don’t quote me on this, but I believe if memory serves was 1979.

What it says is if a manager or authority figure, such as a parent, teacher or whatever believes that a student is a high-performer, is intelligent, is going to be successful, whether or not they communicate that – in fact, even if they tried to suppress their beliefs in a situation where they’re supposed to be objective, such as in academia, teachers are not supposed to show that they believe or don’t believe in a student. They’re supposed to show that they believe in every student, even if the authority figures tries to suppress that, the student will actually perform better or worse.

Better is the Pygmalion effect, the golem effect is the opposite. If I hire an employee and after the first week I start thinking, “Oh, man. What a dufus. I completely screwed up hiring this guy.” You can actually take an A performer and magically turn them into a B performer or worse. What I realized over half a decade now of teaching this stuff almost, is the same thing is happening with ourselves, that the highest authority figure to each and every one of us is our ego.

If people walk around telling themselves, and I’ve observed this in myself. If I told you Matt that I always use the memory techniques that we teach, I would be lying. Because probably five times out of 10, I don’t even use them. If it’s not a significant memory challenge, such as memorizing a 16-digit number, I’ll just say a credit card number and I’ll remember it.

Now what I realized is that something along the lines of what Harry Lorayne told me which is, even if these techniques don’t work for you, they’ll still work for you. What I realized is that just by believing that I have an exceptional and extraordinary memory by trusting my memory, I’ve flipped from the Pygmalion effect to the golem effect. My ego’s incentive, my mind’s incentive is always to prove me right.

If I’m telling myself I have a lousy memory, I’m really bad with names, or I don’t know – I hear so many of these. I get e-mails every single day, Matt. I’m a horrible language learner. I have this undiagnosed learning disability. I have always been told that I am not good at math. Those things become self-fulfilling prophecies.

I think one of the greatest side effects, if you will, of any program, whether it’s ours, whether it’s my friend Anthony Metivier, whether it’s Tony Buzan’s, any training program is people start to believe, “I have this tool in my pocket. I’m actually incredibly bright and I’m actually incredibly gifted with my memory and I actually can do this and I can remember this phone number.” People see just a dramatic switch, a really, really dramatic switch solely by believing in themselves.

I know it sounds so touchy-feely, but like I said the research backs it up and I tend to believe if a manager can influence your results, just imagine how much your own self-talk and walking around telling people, “Oh, my God. I’m such a klutz. I’m so forgetful. I have the worst memory.” Just imagine the effect that that has on you.

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Back to the show.

[0:27:07.1] MB: Let’s get into some of the specifics of how the brain is supposed to work from a memory standpoint. I know one of the things you’ve talked a bit about the picture superiority effect. I don’t know if t hat’s a piece of it, or if that’s one of the cornerstones. I’d love to hear your thoughts about that specifically, and more broadly how our brains should be learning and how we can start to learn and memorize in a way that speaks the evolutionary language of the brain.

[0:27:32.4] JL: Yes, absolutely. I will preface this by saying I’m not a neuroscientist and I don’t even pass as one on the internet. What I have been able to do is take a lot of neuroscience and a lot of research both from the soft sciences; so from psychology and stuff like that and from the hard sciences, understanding the small amounts of neuroscience that I do putt into my courses and synthesize those.

The truth is I have to say that they’re all sync up and meshed u perfectly together. We know a lot of different things about the brain, despite the fact that we know less about our brains than we do the bottom of the ocean floor. We know actually quite a bit about them. One of the things that we do know is that our brains are built in clusters, in networks. A lot of people are hearing the terms neural networks thrown around.

Many people in fact who are software developers may not even realize that that is a real thing outside of computer science. Neural networks refer to the clusters of neurons in our brains. Now our neurons are basically electrically excitable cells. We have, if I’m not mistaken, a 100 billion of them. There are more neurons in your brain than there are stars in the known universe, which is a really, really amazing thing if you think about it.

The human brain is far and away the most complex object known, which I just think is so cool. It will probably be another 100 years before we’re able to design something as complex and sophisticated as the human brain and yet, it runs on 20 watts of power.

Little aside on how amazing our brains our, these neurons are connected by synapses, which are just think of them as little electrically connective pathways. The way that they’re setup and built is essentially in clusters. The brain is highly plastic. It’s always building new connections. Every time we go to bed, it’s building connections, it’s removing connections.

You can think of your knowledge as organized in these clusters, these chunks, which are called neural networks. The way that we enhance our memory is really three-fold. I like to think of it as three-fold, and then I’ll put it into context a little bit, as far as some of the research goes and what some of the theorists on adult andragogy or learning have said.

The first thing is as you said, picture superiority effect. The way that our brains work really interesting, our strongest and most memorable scent is actually smell and taste, which are effectively the same sense. That’s because smell and scent are way older than any of our other senses. In fact, they’re hardwired directly into the brain. I believe it’s the thalamus. Again, don’t quote me on it.

That’s why if someone passes out and you put smelling salts under their nose, they will wake up, because smell is very, very deeply rooted. Unfortunately, that doesn’t help us for a lot of our learning challenges. Our second most memorable sense, which makes sense from a very evolutionary perspective is sight.

What’s going to be your most powerful evolutionary advantage, it’s probably going to be smell and taste, because so many of our ancestors died from food poisoning and bacteria and poisonous foods and poisonous spiders and God knows what. The next thing is going to be visual. How do the berries looked that poisoned the tribe? What are the colors of the enemy that I need to be aware of? Of course, location which is so closely related to visualization. Where is the watering hole? Where did I bury the food?

Both visual memory, as you said the picture superiority effect and location are deeply ingrained in us. If anyone doesn’t believe me, I challenge you to think back to your childhood home, whether or not you have been there in the last 20 or 30 years and just imagine yourself going into your parents’ bedroom, which is probably a room that you weren’t allowed into very often.

Then go to your mother side of the bed and ask yourself whether or not there was a nightstand. If so, what was on that nightstand? I’ve asked this question probably to a thousand people over the years. Every single time, even with people who tell they’re not visual learners, even with people who tell me they have lousy memories, every single time people have told me exactly what was on that nightstand, or that there wasn’t a nightstand, and in fact the dog’s bed was there. Really interesting. That’s principle one.

Principle number two, which again ties in very, very deeply with the adult andragogy theory is connecting all of our knowledge to preexisting knowledge. As I said, our brains are built on these connections and there is something called Hebb’s Law, which says that neurons that fire together, wire together. Meaning, the more connected a memory is to other memories, the stronger those connections will be and the more easy it is going to be fire that neuron when we need it.

Everything that we learn should be connected to other pieces of knowledge that we have. Malcolm Knowles as I said, suggested this. I mean, essentially he was working for three decades on his theories of adult andragogy, then 1980 finally published his four principles. One of which was that experience, including mistakes must provide the basis for learning activities.

In other words, she found that experience and connecting to preexisting knowledge is so much more relevant for adults than it is for children. Which makes perfect sense if you think that adults have so much more experience and children are able to learn just because of the novelty and newness of things that wears off for adults.

Then I would say, yeah the third thing is exactly that, is even as adults we could take advantage of novelty and newness. Our brains thrive on novelty. They’re always sensing patterns. In fact, as I said, they are the most sophisticated super computers in the known universe and their specialization, what they can do that even the most powerful super computers cannot do is pattern recognition; things like recognizing exactly what is in an image.

The reason that we all do so many captures every day is because if a piece of text is even slightly outside of what the computer expects to see, they can’t do it. Yet, a two-year-old child who spent a week memorizing the alphabet can do it. Novelty is really, really powerful for our brains. They are pattern-sensing machines. If anything falls outside of the pattern, they pay very special attention to it.

Coming back to lesson number one, we always want to be thinking a very novel and creative imagery. Then I would say as a bonus is learning how to put things into space, so learning how to use the memory palace technique and then combining all of the above. The beauty of the memory palace technique is you’re taking imagery, which is you’re putting images at what we call markers in the course, into an imagine the visual locations such as your childhood home, or your office, or whatever it might be.

You were then connecting it to that preexisting knowledge, because it is a location that you know, and they are images comprised of elements from your memory. Then you’re making things incredibly novel and unique. You’re making strange visualizations that make no sense logically, but are therefore highly memorable.

That in a sense is the way that you really take off all the boxes. You learn to structure your memories, you learn to build out deliberate neural networks, you learn obviously on top of that to do reviewing and space repetition in the right ways. It sounds so simple, but you’d be amazed that the results that you can get simply by taking advantage of these and by restructuring the way that you learn and memorize new information.

[0:35:28.9] MB: Many different pieces of that that I want to dig into. Tell me a little bit more about how do we encode our new knowledge onto preexisting knowledge?

[0:35:41.6] JL: Yeah, that’s a great question. Well, why don’t we take something that we want to learn and let’s play around with it. Toss me something that I could memorize, maybe we could do a foreign language word if you want. We could do any fact. We could do numbers, figures. I guess, I could give you some foreign language words that I’ve learned over the years and we could play around with that.

[0:36:02.1] MB: Yeah. I’m down for whatever. However you want to do it.

[0:36:04.5] JL: Yeah, cool. I’ll never forget. This is one of my favorite learning stories, because I – I learned basic conversational Russian over the last couple of years. Russian is a very, very hard language, so I feel like as any foreigner, you always have to qualify. I didn’t Russian – I learned very basic Russian. I speak like a two-year-old. In any case, one of my favorite words in Russian is otkrytyy, which means open.

I like that example, because it literally sounds nothing like open. Like otkrytyy. Totally strange word. The way that I would teach a student to learn a word like that is to break it down into component elements until it’s recognizable, right? Ot and maybe krytyy. Now the beauty of using this method is if we need to use preexisting knowledge, it therefore would mean that the more preexisting knowledge we have, the easier it’s going to be to learn something.

For example, when I give this lecture in Israel and I talk about otkrytyy, it’s actually easier for people in the audience to learn, because ot in Hebrew means letter, letter as in alphabet letter. Krytyy is actually the way that you would say critical. I ask people to imagine a critical letter, the most critical letter in the alphabet and then imagine the fact that it’s opening up to give them a hug.

Now if you’re an English speaker, you can still do this. Let’s imagine we want to go with obviously very vivid, maybe even violent imagery, because it’s going to be more memorable. I want you to imagine a situation in which you’ve been, heaven forbid, stabbed. You’re holding your gut and you run up to the emergency room, and you think to yourself that it really should be open, it ought to be open, because I’m in a critical situation. You have the ot and krytyy.

Then you realize, “Thank God, it is open.” The emergency room is always open, so now you’ve encoded that meaning to maybe some preexisting image, or concept, or idea that you have about an emergency room. If you really wanted to supercharge it, you would think of maybe a specific movie or situation in which someone was stabbed. You might even think of Julius Caesar doing it, because that’s going to connect with all different ideas and knowledge that you have about stabbings and betrayal. It’s literally as easy as that. As taking a visualization that you might already have for something that seems unrelated, right? What is a stabbing have to do with the Russian word for open?

I guess, what I would stress to people is that the actual connection themselves don’t make really any difference whatsoever, so much as that you make them. You make these strange logical jumps, but just the fact that you make them is really what gets the job done. I recently built a memory palace, because I’m studying piano and music theory as well.

I needed to come up with a memory palace to have this circle of fists. I come up with the most ridiculous visualizations. For some reason, an A – the A chord for me is army guys. B is a bass strap, because it happens to be in my recording studio. It doesn’t matter. As long as I remember that a bass strap is B. I remember – I can’t say some of them, because they’re pretty indecent, but let’s see. An A sharp is only sharp, so it’s where I stand with my computer and I check the videos in the room.

Really any connection works. It doesn’t even matter. G sharp is a G-shock watch in the closet of the room. It’s just a matter of making these logical connections and connecting. I remember when I was 13 years old, these G-shock watches were considered really, really sharp and everybody wanted one. That’s when I think of a G sharp, I just get a G-shock. It’s much more memorable to remember that than trying to remember the letters G and hashtag, or pound in the corner of the room. It’s so much easier or visualize something that I already know what it looks like.

[0:40:15.8] MB: Do memory palaces get crowded? If you’re using the same image, or the same space again and again, do those memories start to get jumbled and bleed together? Especially one of the examples I’ve seen, you start doing some memory homework on my own is using the same image for numbers. After a while, I feel like it would start to get – it start to sort of bleed together and become really, really hard to inherently recall any of those memories.

[0:40:43.7] JL: That is precisely right, Matt. I always say that these techniques are a victim of their own success, in the sense that I’ve created memory palaces and then years and years and years and years later, I still remember the order. It literally works that effectively. I’ve made a mistake in the past. I was coaching my girlfriend on a Ted Talk that she had to give.

I said, “Okay, well why don’t we do it in a place that we both know.” I wasted effectively one of the best memory palaces I could use, which was a new apartment that I not so long ago moved into. Now it’s her Ted Talk and I can’t reuse it. I mean, I could if I really wanted to do the spring cleaning. I know a lot of memory athletes, in fact most of them do reuse memory palaces. That’s typically for things that they go through once in a competition.

When someone’s memorizing 24 decks of cards back-to-back, they’re using a predetermined memory palace. Or when they’re doing speed cards where they try to memorize a deck of cards and the current world record is 24 seconds, you don’t have time to build a new memory palace on the fly. They use the same one over and over.

It’s not something that they’re reviewing. Whereas, when I’m memorizing a speech, or memorizing words in the rest in vocabulary, or the circle of fist, I’m reusing that memory palace over and over and over to get to really, really, really ingrained in. Fortunately, memory palaces are free. You can create as many as you want, whenever you want. It’s very easy and you’ll effectively never run out of places.

Every shop you’ve ever gone into you can use as a memory palace, and you’ll find that so many places if I think about it there are 10 different grocery stores that I go to in my neighborhood depending on what I want to buy that day and I know the layout of all those grocery stores automatically. Most people in the audience do too.

I remember so many classrooms from my childhood, I remember all of my aunts and uncles and their houses. If not, when in doubt, I’ve met many memory champion who will just window shop. You need a new memory palace, you go in to a clothing store, you say, “Yeah, this place looks big enough.” You walk in. “Can I help you with anything?” “No, just browsing.” You just walk around and create a memory palace.

It’s really all it takes. You really don’t need more than that. In fact, people ask, “Well, what if I get it wrong? What if I forget?” It actually doesn’t matter. As long as you get it wrong consistently every single time. You can use completely fictional areas. You can use the levels of your favorite games if you have them memorized. You can use streets, cities. You can use completely fictional structures. The main point is that you always consistently remember the exact same layout and order of things.

[0:43:38.2] MB: This is going to get into the weeds, but I’m curious like how many things will you typically put into a given room of a memory palace and how do you ensure that you pull them out of that room in the right order?

[0:43:52.9] JL: It completely depends. Sometimes, I’ve coached chess prodigies who need to memories hundreds of things in a room and we’ve worked on creating structures that allow that kind of density. I’ve done simple memory palaces, like I said for a 10-minute Ted Talk, where I want to structure the information in such a way that each idea is in a room. It may end up that I have three sentences on a specific idea.

Again, you create completely artificial logic. The part where I talk about the person getting sick, well that goes in the bedroom logically. Or the part where I talk about the years of hard work I did, that goes in the office. As far as order, there is a method to the madness when you go through a memory palace. If it is something like a speech that needs to be done in order, you go along the outside walls of a room. You can do it clockwise or counter-clockwise. Personally, I like to go clockwise. But I know when I’m working with people in Israel because of the way that Hebrew is written, they like to go counter-clockwise, right to left.

A lot of scenarios by the way, if you’re memorizing vocabulary doesn’t really matter. Sometimes I’ll structure by letter. K is kitchen, O is office, B is bathroom, so on and so forth. What I’ve realized, actually a student of mine pointed it out to me is that doesn’t really help me, because there are a very few situations in which I’m searching for a B word, unless you’re writing poetry. He pointed out to me and I love it when students improve the methods and pass it back to me.

He goes, “It’s more often that you’re going to be searching for a verb, or you’re going to be searching for a specific adjective.” I mean, even in English when you’re talking, you have something right on the tip of your tongue you’re like, “What is that? What is that adjective that I need right now?” He said, “Why don’t you set it up that the entire first floor of the house is nouns, the second floor of the house is adjectives, third floor is verbs and so on.”

Since he said that, I’ve realized that that is a much better way to structure your memory palace. It actually doesn’t matter the order of things and where you put them. You just go based on the logic,  right? If you have an entire floor which has the dining room, the TV room and the kitchen all in one floor, then the verb for to saute goes on the stove. The verb to cook goes to the right of the stove where the oven is. The verb for to wash goes in the sink.

Then you’re again connecting that preexisting knowledge, creating more encoded connections, because you know that that’s where you wash. Just the fact, even if I forget the actual word, I just go and I visit the sink and I go, “Okay, why the hell do I have a care bear rubbing a grasshopper on his face? Okay. Right, right, right. To wash is so and so.” Does that make sense?

[0:46:52.9] MB: That does make sense. I think the other key point that I want to underscore or understand a little bit better is how you – when you say you put a verb on these – the stove top for example, what is that verb? Like when you go and look at the stove top, what are you actually seeing?

[0:47:08.9] JL: Yeah. That was an example I just pulled out of nowhere. Why don’t we actually do it? I’m going everyone a word in Hebrew. To cook in Hebrew, every infinitive word starts with la, like in English you would say to. To cook, le veshel. La or le. I guess, in English, you would spell it L-E-V-E-S-H-E-L, le veshel.

The le, you probably don’t have to encode, but we could encode it anyway. Most likely if you’re studying  the language, you would just know that that is the infinitive form. What I would do if I were relearning Hebrew is I would actually take the root. All semitic languages, again a little bit of a detour out into the weeds, but all semitic languages, like Arabic, Turkish, I believe Amharic, Farsi have this root, where if I know these three letters I can form any word around it. I can form any form of the word.

For example, cooking, like culinary cooking is bishul. I cooked, beshalti, veshalti. What else? Cook this, te vashel edze. You know based on the B, or V, the BVs, which is I chose a tough example, but based on those letters I can form anything. What I might want to do is just form a visual marker, getting back to your questions, around B-E-S-H-E-L. Are you with me so far?


[0:48:40.4] MB: Yeah, definitely. I’m trying to think about in my head, like what a visual marker would be. Maybe I’m thinking a shell of some kind, maybe wearing a lei so I could get the le part.

[0:48:52.6] JL: Perfect. Perfect. I want you to think, that’s exactly what I needed because I want to use your imagery, not my own. A lot of people ask me they’re like, “Why don’t you sell a library of images that you have an animator come up with for each language. A lot of our students want to learn biology or whatever.” I say, “It’s not going to work, because I need your imagery.” I love the idea of a lay. Let’s imagine, you go to the stove and you’re wearing a lei.

Then what you do is you actually lay down on the stove a shrimp, because you’re about to cook it. The thing is you realize that this is the best shrimp you’ve ever seen, because the shell is so bright red. Or we could even make it a lobster. Le beshel, in this case it would actually be le veshel, because the word has to change. There is a weird grammatical rule, but we’re going to go with it.

You could also just think of something with a ve. For examples, vest. You want to try and avoid encoding these extra characters. Le is perfect, ve how could we think of? This is why when I said actually the more languages you know, the easier this becomes. We want to think of something with a ve. For example, the lobster is writing a vespa, or he’s wearing a vest. Then shell is perfect, remembering that lobster is wearing a shell. Now you want to take that actual visualization, you want to put it right there on the stove, the actual stove that you’re thinking of.

[0:50:26.4] MB: Yeah, that totally makes sense. I’m envisioning slightly different thing, but I’m seeing like a giant seashell riding a vespa and I’m gently laying it on the stove top.

[0:50:35.9] JL: Yeah, just remember you want to encode the order –

[0:50:38.5] MB: That’s important.

[0:50:39.5] JL: - careful. Yeah, because otherwise you’re going to come back with ve lashel, or something like that. Ve shela. That’ a very tough word specifically. I like it when – this is always why I tell people, the more languages you learn, the easier this gets, because you have a larger library of sounds. I can’t think of anything in English that works with just ve. Let’s see, ve, ve, ve. Whereas, in Hebrew, ve it means aunt. Super easy, right?

[0:51:07.5] MB: Yeah, I was thinking maybe like a ve or like victory or something.

[0:51:11.1] JL: Yeah, that’s perfect. That’s perfect.

[0:51:14.0] MB: I think this is a good example of a visual marker and how to create one.

[0:51:17.4] JL: Exactly. Exactly. For anyone on the audience who’s wondering like, “Oh, my God. This is impossible. How is this not so much slower?” Once you’re practiced at it and a lot of what we do is actually creativity training, because a lot of these takes retooling the way you think creatively. To the point where when someone introduces himself, or herself and says, “My name is Sangita,” you immediately go to this woman sitting in a gi, which is a karate uniform in the sun and remarking, “ah.” That’s one that I just came up with. Now so you immediately get to this place very, very quickly, Sangita.

[0:51:56.9] MB: That’s a great example. There’s so much more I want to dig into about memory palaces, but I know we’re winding up on time. I want to dig in a little bit on speed reading as well, because I know that’s another area that you’re an expert in. Personally, I’m really curious, because I’ve always considered myself an auditory learner.

My fear is if I completely move away from sub-vocalization, that is going to reduce my comprehension. I think more broadly, a lot of people have that fear of if they’re going to get into speed reading, it’s going to really negatively impact comprehension and retention. I’m curious as somebody who teaches this and is an expert in it, what’s your experience been and how have you been able to in some cases, actually improve retention with speed reading.

[0:52:41.3] JL: Yeah. This is a really, really great question and one that I’ve dug into very recently for a YouTube series that we’re doing on just exactly this question, like how does speed reading work and is it actually a hoax?

What I realized is we were in a lot of ways feeding into a lot of misconceptions, because when people hear the term speed reading, they’re thinking about these Howard Berg 12,000 word a minute, or Ann Jones, 5,000 word a minute guarantees. As I dug into the research, I mean we don’t make those kinds of claims. But as I dug into the research I realized that that’s what people specifically academics think of when they think of speed reading. Most of that is bullshit. In fact, the vast majority and Jones has been tested with 5,000 words per minute.

Howard Berg claims to read 12,000 words a minute. He also went to prison for false advertising. There’s a lot of controversy around speed reading, and so I want to very clearly out front explain to people the kind of speed reading I’m about to talk about is not 5,000 words a minute, it’s not even 2,000 words a minute. It’s 600 to 800 words a minute.

Interestingly enough when you look into the academic papers and the research that are supposedly disproving speed reading, they in around about indirect and intentional way prove speed reading, because they say in our test we were only able to confirm people reading between 600 and 800 words a minute and so on and so forth.

Really interesting and we have a video coming out on our YouTube, where I analyze the most prominent paper disproving speed reading by Keith Rayner, Elizabeth Schotter, Michael Masson and so on. In any case, essentially the core claim, the core technique behind speed reading is the same no matter who you talk to, whether it’s us or the guys claiming 5,000 words a minute.

When you get up into the really fast speeds, people are claiming things like photo reading and reading an entire page at once and that’s all BS. The reasonable claims are very simple. It’s training your eyes to recognize even the stuff that’s slightly fuzzy outside of what’s called the fovea, the exact area where eyes focus. Training the brain to recognize a couple words at once even if they’re a little blurry, or even a few words, minimizing the motion of the eyes and minimizing the amount of focus that you have on the edges of the pages.

Then of course, minimizing back-skipping and most importantly the thing that everyone agrees on is minimizing sub-vocalization, or that voice that we hear in our heads. Now you said something very, very interesting Matt, which I want to touch on. It’s this idea that I worry if I completely get rid of sub-vocalization that I won’t be able to comprehend and you’re absolutely right.

We realize that our trainings were not completely clear, because we were telling people reduce sub-vocalization, reduce – when in fact, the word we should’ve been using was minimize. Minimize, but not eliminate. You cannot eliminate sub-vocalization. It’s just the way that our brains work. Because reading is a linguistic activity, you’re always going to hear some of the words in the mind’s voice.

The trick of speed reading is to try and minimize that as much as possible, because it does slow you down. We can process verbal information, auditory information at about a maximum of 340 words a minute. Some people, 400 words per minute. If you want to test this out, go on YouTube, or better yet go on something like overcast, which allows you to actually take audio beyond 2X. YouTube has realized this and so they only allow you to go to 2X.

The average person speaks at about a 140, 150 words a minute. The mass checks out. If you try to go to 3X, you’ll quickly realize that you can’t differentiate the words. Whereas, with speed reading you start at 450 words a minute, and as I said the research indirectly proves that a lot of speed readers are able to get 600, 700 and even 800 words per minute with very high comprehension. The way that you do that is in fact, minimizing, but not reducing sub-vocalization to an absolute zero.

[0:56:58.6] MB: What about for somebody’s who’s primarily an auditory learner, is that going to have a more negative impact on their sub-vocalization?

[0:57:05.6] JL: I reject the idea of someone being an auditory learner, similar to the way that I reject someone as just being inherently weak. If you take someone who’s inherently weak and you put them in a weight room and you train them on how to properly do squats and how to properly do dead lifts, they will quickly become strong.

I think the same is true of the various ways that we learn. I think many people, not to throw you under a bus here, Matt, but I think many people who claim to be auditory learners are auditory learners because they were taught in an auditory fashion. They spent most of their childhood listening to someone lecture.

Generally, when I sit down with someone like that and I teach them visual learning strategies, it’s night and day for them. With that said, I don’t completely shun auditory learning. I think it has a very valuable place for us, especially given how much we all spend in our cars and on our bikes and walking our dogs. I think it’s great to listen to audio books.

Even in the case where you are doing auditory learning, I always encourage my students to be setting markers to be doing the visual work. As you’re listening to that podcast, if there are things that you want to remember, if there are book titles that you want to note for later, create a memory palace as you’re going. Gary Vaynerchuck starts talking about one of this favorite books, create a marker for Cloud C. Hopkins. How are you going to remember that? Then put it right on the tree next to where your dog did its business, so that you’re going to remember it later, because otherwise a lot of that stuff, even for self-proclaimed auditory learners is going to go in one ear and out the other.

I think the same is true by the way when we read a book in a normal fashion. When we all just sit there and read a book, how much do we actually remember, even if we’re reading it slowly at 200, 200 words a minute, how much do you actually, actually remember three months later? Whereas, my students will flip back through that same book and go, “Oh, yeah. This is the part where Benjamin Franklin took that wheel barrel. Right. Yeah, he did say that he did—”

They will actually have archival knowledge based on the images that they’ve created and the visual linkages and the encoding of the knowledge that they’ve done. I think that’s 70% to 80% of the benefit of our program is teaching people how to use their memories properly in any situation. Whether it’s you meet five people at a conference all at once, everyone shakes hands. Four out of those five people, besides the person who’s been trained immediately forget the names. That’s one situation.

Remembering a phone number that you need when you don’t have a pen and paper, that’s another situation. Whatever it may be, I think the crucks of the method and the real value is maybe not so much even in the speed reading, so much is the ability to actually retain the information that you profess to learn.

[0:59:55.3] MB: Just focusing on our creating these visual memory anchors while you’re reading, does that slow down your reading speed?

[1:00:04.4] JL: Yes and no. We advise people to create these markers during pauses, after paragraphs, while flipping pages, in between chapters and things like that, because for most people it’s not something that you can do at once. You can’t be using the visualizations such as the brain to read and do that visualization at the same time.

With that said, I have experienced and many other people who’ve taken the course and we don’t make this guarantee, because it’s inconsistent as to when it shows up for people. After maybe six to eight months of practicing this stuff myself, the visualizations usually just come up in my mind automatically. Then it happens as I’m going from one line to the next, then I start to formulate these images as I go along. In that case, it doesn’t really slow you down.

What does slow you down is you do need to review back. We do tell people, as soon as you finish a chapter, or an idea, close the book, hold your finger where it is. If it’s a kindle, you just put it down. Review back and flip back, and that’s something that’s called spaced repetition. Then do it again when you get to the end of the next chapter. What are the last three chapters that I read? You need to be doing that review process. That does slow you down.

We also advise people to do something called pre-reading, which is where you flip through the chapter and start assessing what are going to be the different things that are going to be talked about at about eight times the speed you would normally read, but just to get an oversight and to prepare your brain for the things that you’re going to be learning. What are some of the key words? What are some of the questions that they’re going to be asking or answering? What are things that I want to look out for? What are things that raise my interest that I’m unclear on? Why is this appearing in the text? All those things do slow you down, but on average you’re still going to find that you’re reading significantly faster. They also serve to improve your focus, so you’re not back-skipping nearly as much.

[1:01:54.9] MB: Do you have any recommendation, or tactic about reading paper books versus kindles or digital reading? Is there one that’s better than the other?

[1:02:05.2] JL: Yeah. Well, let’s see I like the Kindle for a couple different reasons. Number one is I can adjust the size of the text, which is important. If you’re speed reading, you want to be able to get the text to exactly the size where two to three [inaudible 1:02:16.9], or two to three fixations are going to be fixations are going to be the right size for you.

I also think, I love the little x-ray preview feature, because I can preview it very quickly. I just tap on the pages and then I hit the X button and I’m back on the actual page itself. Then the other thing that I think is really, really, really valuable that you’re not going to get unless you’re reading digitally is I highlight. Then what I do is I highlight key areas, key points and then I just go to, I think it’s read.amazon.com/myhighlights. I just review.

Instead of actually flipping through the book and searching for my highlights, I just scroll through them. Every time I finish a book, I go through the last few books that I’ve read. Once a year, I’ll get nostalgic usually towards the end of the year and I’ll flip through all the books that I read the previous year and I’ll review. My knowledge of the books that I read, even though I read an absurd amount, like any given year I might read 20 to 40 books. My knowledge of those books versus someone else who reads at that quantity is pretty remarkably high.

If you were to quiz me on a lot of these books, I think I would do pretty well. That’s because I actually take the time to review the books, and that’s so much easier when you have them all on one webpage stored on Amazon, that all I have to do is flip through them.

[1:03:36.7] MB: What would one piece of homework be that you’d give to somebody listening who wants to maybe take an action step, or a first step towards implementing some of the strategies we’ve talked about today?

[1:03:47.2] JL: I love that you ask that question, Matt. First action step, I think is just to make the world a little bit of a better place by making some connections with real humans. It’s nice to be able to memorize all the capitals of all the countries in the world. I think what the world needs is to people to look one another in the eyes and smile and relate to other human beings just a little bit more.

The homework that I would give is to just go out today and learn the names of 10 completely random strangers. They can be the bad boy at your supermarket. They can be the person who clears your table at the restaurant. Look 10 other human beings in the eyes and smile at them and say, “Hi, I’m so and so. What’s your name?”

Then memorize those names using the techniques. Imagine Mike holding a microphone. Imagine Robert with – dressed up like Robert E. Lee. Imagine Mark dressed up as Mark Twain and see if you can remember those people’s names.

[1:04:44.8] MB: For listeners who want to dig in, learn more, find you, your books, your course etc., online, what’s the best place to do that?

[1:04:51.2] JL: Yeah. I’ll give you a couple different options here. For people who want to try out the course, we offer a completely free trial with no credit card required. People I think can take the entire first two sessions of the course. They can test their memory and reading speed and everything. They can do that if they come at superlearner.com.

For folks who want more super human optimization around nutrition and memory and productivity and lifestyle, they can go to superhuman.blog, where we put out a weekly free podcast with some of the world’s top performers, similar to yourself Matt.

[1:05:29.0] MB: Well, Jonathan thank you so much for coming on the show sharing all of these wisdom, so many practical strategies and tips. I really think that both for speed reading and this enhanced learning memory techniques etc., in many ways a meta skill that if you master that –

[1:05:45.6] JL: 100%.

[1:05:46.2] MB: It’s like a domino that makes everything easier. Makes everything more effective. It’s something I definitely personally need to step my game up on. I’m really glad that we had this conversation. In fact, I really got a lot out of it. Thank you so much.

[1:05:56.9] JL: It was an absolute pleasure. You know what, I couldn’t agree with you more. I’m often quoting as saying learning is the only skill that truly matters. I believe it. I went from completely dissatisfied with who I was academically, socially and professionally to just through learning, whether it’s learning leadership skills, academic skills, business skills, financial skills, even athletic skills and picking up new hobbies. I literally was able to become someone that I’m very proud of to look in the mirror and the only difference was that I learned how to learn more effectively.

[1:06:34.7] MB: Jonathan, thanks again. Really appreciate having you on the show.

[1:06:37.5] JL: My pleasure. Take care.

[1:06:39.1] MB: Thank you so much for listening to the Science of Success. We created this show to help you our listeners master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an e-mail. My e-mail is matt@successpodcast.com. That’s M-A-T-T@successpodcast.com. I’d love to hear from you and I read and respond to every single listener e-mail.

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February 15, 2018 /Lace Gilger
High Performance, Creativity & Memory
JimKwik-01.png

How To Learn More In Record Time - Speed Reading, Concentration, & Memory with Jim Kwik

November 16, 2017 by Lace Gilger in High Performance, Creativity & Memory

How to Learn More in Record Time: Speed Reading, Concentration, and Memory

November 16, 2017

TABLE OF CONTENTS:

Listen to the Episode

Why You Need to Hear This

Watch the Episode

The Science of Becoming a Super Learner

Show Notes, Links, and Additional Research

7 Brain Hacks

Reviews of Jim’s Work

Get Help

Episode Transcript

The Science of Becoming a Super Learner 

Do you ever read a page of a book, then stop and realize you don’t remember a single word you just read? Or maybe long sentences take you so long to read that you forget how it started before you even get to the end. Fortunately, we can greatly improve our reading and learning abilities with just a little bit of knowledge.

  A lot of people believe that our abilities, potential, intelligence, and memory are all set in stone. However, in the past 20 years, we’ve learned more about our brains than we ever have. The things we are taught in school are essentially a lie, but by rethinking and altering a few false, core beliefs, we can smooth the path towards mastery.

The good news is that we’re underestimating what we’re actually capable of. That means we can only get better. A few, simple brain hacks will improve our minds and capabilities for the rest of our lives.

From Head Injury to Brain Coach

“My goal is: I want to be a personal trainer—a brain coach if you will—to help people to tap into more of that potential so they could be more productive, have higher performance, and have greater peace of mind in a world where we’re driven to distraction.” – Jim Kwik

 Jim Kwik is a brain coach and the founder of Kwik Learning and SuperheroYou. He has worked with high-profile companies, like Nike, and individuals, like Oprah. His work helps improve people’s reading and learning speed, memory, and brain performance. However, he hasn’t always had a high-octane mind.

His abilities are actually preceded by an early-childhood head injury which made him slow to understand, ruined his focus, and left him with no memory. Though it took him three extra years to learn to read and he struggled through school, it didn’t stop him from becoming the super learner he is today.

When he was about 18, a heavy workload and lack of self-care led him to the hospital again. There, a fall down the stairs left him with another head injury—but this time, it woke him up. He started studying meta-learning (or learning how to learn).

 A deep dive into adult learning theory and multiple intelligence caused a light switch to flip on in him. This gave him a laser-focus, effortless retention, and improved reading abilities. By reading two or three books a week, his grades improved—with his grades, his life improved as well. He thought, “I can’t believe this is not taught back in school,” so he started tutoring.

 One of his first students read 30 books in 30 days. She did it because her mother was given 60-days to live. In the books she read, she was looking for answers to help her mother. Six months later, her mother was alive and getting better, which she attributed to the information her daughter shared from the books she read.         

Learning: Mankind’s Superpower

Jim believes: If knowledge is power, then learning is our superpower. He comments about how modern workers are paid less for brute strength and more for brain strength. In our knowledge economy, knowledge is profit; so the faster you learn the faster you earn.

He laments about how people suffer from digital overload and dementia. The amount of information available on our smart devices easily distract us and decreases our use of memory. Thus, the issue is: How do we churn through so much information, retain it, and apply it usefully? The answer and goal are at the heart of Jim’s work.

How to Learn Faster

“I think people first have to start with what’s important to them, meaning that motivation is really a key drive towards learning.” – J.K.

 Jim doesn’t simply focus on speed-reading, though he believes everyone can double or triple their reading skill with a few brain hacks. Due to his childhood struggle with reading, he spends a lot of time on smart reading, or how to comprehend and retain more information when reading.

He challenges the audience to read one book a week, then brings up that the average person only reads one or two books a year. A book written by an expert contains decades of experience, and that wealth of knowledge could be learned in just a few days.

Jim recalls when Warren Buffet shared with Bill Gates that he had probably wasted 10-years of his life by reading slowly. Between processing information and reading emails, blogs, websites, books, newspapers, and magazines, we stand to save a lot of time by improving our reading speed.

He breaks down some simple math. If you currently read four-hours a day but double your reading speed and save two-hours a day, then you would save 730-hours a year. Even if you only save one-hour a day, that’s 365-hours a year—or nine 40-hour workweeks.

When Jim was discussing the future of education with Bill Gates, he brought up meta-learning and Bill Gates brought up technology, but a third person asked, “Is there anything missing?” And Jim believes the key ingredient is motivation. Because many people know what they should do, but they still don’t do it.

H-Cubed: A Success Formula

“I would say when it comes to reading, which is one of the focuses here, if you want to boost your comprehension, first of all, have a purpose for why you read.” – J.K.

Jim talks about the Three Hs: Head, heart, and hands. You can visualize, affirm, set goals, and have a vision in your head, but if you aren’t acting with your hands, then nothing will change. So he usually looks at the “heart” of this formula, or your “why” for learning.

 “Where your focus goes, energy flows,” he says. As the symbol of emotions, Jim views the heart in this formula as a representation of the fuel for your car, because your emotions and purpose will compel you to do anything, such as speed reading.

 He sees many people wasting time studying something that isn’t relevant to them and not filtering it out appropriately; so first, you should be clear on your outcome. He says, “If you have the greatest interest and higher levels of motivation, then automatically, your retention and focus are going to be boosted and enhanced.”

He believes we grossly underestimate our own capabilities, and half of success is just mindset. Instead of a fixed mindset, we should adopt a growth mindset. If you say you can’t do something, then you need to tack on a simple, three-letter word at the end of the statement: “Yet.” Otherwise, you limit yourself and prevent any growth from ever happening.

GPA: Another Success Formula

“The average CEO reads about four or five books a month—about a book a week.” – J.K.

 Jim shares another formula for success: GPA (or Goal, Purpose, and Action). He parallels this with the previous formula: Goal is in the head, Purpose is in the heart, and Action is in the hands. To take this out of the abstract, he applies this to reading by setting a goal of reading a book a week.

He comments how the median word-count for books is 64,000 words. For the average reader reading at 200-words per minute, that’s 320-minutes to finish the book. Across seven-days, that’s about 45-minutes a day. Not only does this show you the power of reading every day, it also demonstrates the power of breaking down big goals into smaller, more attainable goals.

To compound the benefits of reading daily, he also comments on the power of winning the first hour or two of your day. Instead of playing on your phone, which distracts you and wires you to be distracted all day, you can build momentum by doing something productive that wires you to be reactive.

Mental Fitness

“There’s two things I do every day: I like to run, and I like to read.” – Will Smith

When he coached Will Smith, Jim noticed that he did two things daily: One physical, and the other mental. If you’re trying to improve your mental intelligence, then improving your mental fitness might even be more important. Like a personal trainer at the gym, Jim wants your mental muscles to be focused and have energy, agility, flexibility, and lots of power.   

Visual Pacers

“Using a visual pacer will boost your reading speed 25% to 50%.” – J.K.

Whether you are tying to improve your reading speed, focus, or comprehension, a visual pacer will help all three. It’s as simple as using your finger, a pen, or a computer mouse to underline the words as you read. This works because your senses of sight and touch are closely linked, just like smell and taste, so your eyes are attracted to motion (in this case, the motion of your finger or other pacer).

Jim suggests you test it for yourself. Just read anything for 60-seconds without your finger, then count the lines you read. When you’ve done that, reset the timer, and do it again, but underline the words this time. When you count the number of lines you read this time, it will be about 25-50% more. Also, when you ask someone to count the number of lines they just read, they’ll use their finger to count the lines! That’s because it improves your focus.

 However, it’s really about reading for maximum understanding and comprehension. Simply reading fast or slow and trying to retain every bit of information isn’t always the answer, it’s dependent on your desired outcome from reading. Most people don’t retain anything when they read slowly; that’s because their minds get distracted and tired. When you read fast, your mind focuses on the reading material more and boosts comprehension.

Sub-Vocalization

“If you have to say all the words to understand what you’re reading, you can only read as fast as you could talk—not as fast as you could think.” – J.K.

While visual pacers help you read faster, sub-vocalization makes you read slower. “We don’t have to say words in our mind to understand them,” Jim explains. Ninety-five percent of the words we read every day are called “sight words.” That means we don’t have to pronounce them to understand them, because we’ve seen them so often.

Rituals, Routines, and Habits

“Excellence really comes down to a set of rituals and routines and habits.” – J.K.

Have you ever noticed that Mark Zuckerberg always wears the same t-shirt? According to scientific research, that’s because we can only make a certain amount of good decisions a day before we develop “decision fatigue.” Jim found this out when he was doing research on surgeons, as the number of mistakes they make increases as their starting times begin later in the day. Why would you waste one of your good decisions on what you’re going to wear?

Jim believes discipline gives you freedom, contrary to the idea that it takes it away. If you’re doing the hard things, then life gets easy; but if you do the easy things, then life gets hard. He then brings up Dr. BJ Fogg, a researcher at Stanford University, and a specific model to undo bad habits: BEMAT (Behavior Equals Motivation, Ability, and Trigger).

If your desired behavior is to read every day, then you need a proper incentive (or motivation), the ability to read, and a trigger. The trigger is what many people ignore. The trigger is a reminder for your desired behavior. Jim explains that he does squats every time he’s on an elevator—the trigger is getting on an elevator, and the behavior is doing squats.

 To help start the habit of reading every day, just say to yourself, “I’ll pick up a book and read one word.” This is a tiny, easily manageable task. And since the book is already in your hand, you’re most likely going to read a few more words, then a paragraph, and finally a few pages. That one word is just the first domino that builds momentum for bigger, better habits.

The Pomodoro Technique

“Reasons reap rewards.” – J.K.

 After 30-45 minutes of an activity, such as reading, there are huge dips of focus due to primacy and recency. Primacy is a memory principle that says you tend to remember things from the beginning, such as the first few people you meet at a party. Recency says you tend to remember things from the end, such as the last few people you meet at a party. What happens in the middle though?

 While everyone knows there’s a learning curve, they don’t realize there’s also a forgetting curve. This curve also causes us to forget up to 80% of what we learn within two days. An answer to mitigating how much information you lose in the middle is the Pomodoro Technique. With it, you take a five-minute break every 30-45 minutes.

 By splitting up a 5-hour party or work session into 45-minute chunks, you have more beginnings and ends with fewer lost, middle chunks. Ideally, during your five-minute breaks, you’ll choose to do the things that are good for your brain, such as movement, deep breathing, and hydration.

The Power of Teaching

“We learn best by co-creating it with other people.” – J.K.

Jim shares another simple brain hack to boost your comprehension: Read something, then talk about it with someone else. “That’s why book clubs are so powerful, because learning is not always solo,” he adds. When you teach someone something, it’s no longer random information from a third-party, now you’re making it personal for yourself in an effort to make them understand.

He also suggests learning something with the intention of teaching it to someone else, because, “You get to learn it twice.” This will help you accelerate your learning since it makes you more active, ask more questions, and take better notes because you have a stake in it.

Reticular Activating System

Jim recalls a time when his sister kept sending him photos of pugs. He finally asked her why she kept sending him these dog pictures, and he realized her birthday was coming up and she wanted one. After that realization, he started seeing pugs everywhere he went. That’s because of our reticular activating system.

It turns out, if you have a question, then you start seeing answers everywhere because it acts like a magnet that pulls all the relevant information to you. It’s not that the people around Jim suddenly got pugs, it’s that they were always there; but he only just started noticing them. Once she made it important to him, he started seeing them everywhere.

Mind Maps and Taking and Making Notes

“Is it because they’re geniuses that they journal all the time or is it because they’re taking notes and journaling all the time that makes them a genius?” – J.K.

Jim explains the concept behind mind mapping, which is essentially a bubble map with a main idea in the middle, all the associated ideas branching out from it, and even more associated ideas branching out from those. It takes 20-pages worth of notes and puts it into one-page view, so you can see all the associations and relationships between the information.

Next, he explains the difference between taking and making notes—two useful tactics for learning. Taking notes is where you capture information, strategies, or ideas. This is a factual copy of what you’ve learned. Making notes is writing your own impressions of what you’re capturing, what questions you have, and how it relates to what you already know. This is a creative attempt of combining the new information with your preexisting knowledge.

Jim suggests taking a piece of paper, splitting it in two with a line down the middle, then putting “Taking Notes” on one side and “Making Notes” on the other. The thoughts you have when your mind wanders while listening to a podcast or any speaker are excellent for making notes.

Learn Faster with FAST

· Forget – Forget what you know (or think you know) and have an open mind, forget what is unimportant, and forget your limitations.

·  Active – Be active when you learn by asking questions and taking notes.

·  State – Change your state by adding emotion to your learning process, and you will learn faster.

·  Teach –Teach what you learn, so it will benefits others as well as yourself.

 Jim shares this acronym as another strategy to learn faster. He explains that multi-tasking is a completely debunked myth. When you switch between tasks, you get a dopamine reward each time for the novelty, which only tricks you into feeling like you’re being productive. In reality, it takes you 5-20 minutes just to regain your focus and flow.             

He also explains that all learning is state dependent. A state is a snapshot of the mood of your mind and body—your emotional state of how you feel. This is important because it’s key to quick recall. “Information combined with emotions becomes a long-term memory,” he says. He compares this to how a song or smell can take us back to a distant memory.

Lastly, he says we should be a thermostat, not a thermometer. While a thermometer simply reacts or reflects the environment, a thermostat sets a standard or goal and the environment raises to meet that standard. The standard you set is how you feel about things, and that change in how you feel will help you learn faster.

Action Steps

“Every 30-days, take on a new challenge—because when we’re green, we’re growing; and when we’re brown, we’re rotting.” – J.K.

As a starting place for the audience, Jim invites everyone to listen to his podcast. They are 10-minute long podcasts and provide brain hacks for free. Next, he encourages everyone to “schedule it.” Whatever it is that you talk about doing it, you have to write and down and make it real. It takes the invisible and makes it visible on the calendar.

He adds that he has a very large “Not to Do” list, such as not using his phone for the first hour of his day, as well as a “To Learn” list. He encourages us to dedicate our lives to learning by picking subjects and skills that we’re interested in. Finally, if you want to grow to your fullest potential, then you have to schedule time for yourself.

In this episode we discuss how our guest went from a childhood head injury to becoming an accelerated learning expert. We cover memory, speed reading, improving your focus, taking notes like an expert and go deep into tactics for accelerated learning. We talk about the importance of mastering the fundamentals, and get into tons of highly specific and actionable advice you can use today with our guest Jim Kwik. 

Jim Kwik is the founder of Kwik Learning and Superhero You. Jim is a brain coach in speed reading, memory improvement, brain performance, and accelerated learning. Jim’s methods and work have been utilized by with several high profile companies including Nike, SpaceX, and GE, as well as individuals such as the Clintons, Oprah, Richard Branson and more.

  • We’ve discovered more in the last 20 years about the human brain than we learned in the 2000 years before that

  • How Jim went from growing up with learning challenges from an early childhood head injury to become an expert in accelerated learning and speed reading

  • How to read 30 books in 30 days

  • How we can actually retain what we read

  • Knowledge is not power, its only potential power

  • The one super power you want to master in the 21st century (learn faster)

  • Traditional speed reeding, skimming, skipping words, getting the gist of something is not enough - its about fully capturing and retaining the information

  • The average person reads 1-2 books per year, but the average CEO reads 4-5 books per month

  • What Bill Gates said the #1 super power he would pick would be

  • Warren buffet said he wasted 10 years of his life reading too slowly

  • How you can gain 2 months of productive time per year

  • Why motivation is such a critical component of accelerated learning - have a purpose for why you read

  • "H-Cubed” - 3 things you need for motivation to have accelerated learning

  • The fastest way to read something is not to read it at all - figured out what your end goal is

  • How you can remember names more effectively & become a great connector

  • If you forget someone’s name, you show that they’re not important to you

  • Self Awareness is a super power

  • “Smart reading” - what’s your goal for reading these books?

  • How to give a speech without notes

  • Half of success is just mindset, then get the mechanics right

  • Brain Hacks for Speed Reading

  • “Leaders are readers” and why Jim thinks you should read 30 minutes per day

  • 12 things Jim does every morning to jumpstart his brain

  • Mental fitness is as important, if not more important, than mental intelligence

  • If you read 45 minutes a day, on average, you should be able to read a book a week

  • Using a “visual pacer” and how that brain hack can help you instantly double your reading speed

  • The adventure of lifelong learning

  • One of the biggest traps in the personal development field is the “next new thing”

  • People who are truly on the path to Mastery focus on the fundamentals and get REALLY REALLY GOOD at the BASICS

  • How to get a 20-50% boost in your reading speed right now

  • Excellence comes down to a set of routines, rituals, and habits

  • If we always do the easy thing in life, life becomes hard, if we do the hard things, life becomes easy

  • BEMAT = behavior equals motivation ability and trigger

  • The primacy principle and the recency principle - and why you should chunk and take breaks to create more “beginnings and ends”

  • Start as simply as possible - pick up a book and read one word

  • "Upleveling your ability to process information” not just skimming - reading so that you understand

  • Another brain hack - talk to someone else about what you just learned - we learn best by co-creating and sharing information

  • If you make everything important than nothing is important

  • It's not about reading slowly or quickly - its about reading for understanding - reading faster creates flow and focus

  • Read for maximum comprehension and understanding for the goal you have for your reading

  • You can learn things faster by overcoming the forgetting curve - you forget 80% of what you’ve learned within 2 days

  • There is a difference between taking notes vs making notes - note taking is capturing ideas, note making is writing your impressions of what you’re capturing - you’re CREATING, questions you have, how it relates to what you already know, how you would teach it to someone else

  • Ultimately all learning comes down to associations - that’s why metaphors are so powerful

  • Mindmapping is an incredibly powerful strategy for you to remember concepts and ideas

  • Most successful people in any industry journal on a regular basis - journalling helps us retain information and make new associations to things

  • Brain hack - learn something with the intention of teaching someone else very specific - or think you were coaching someone or teaching them or giving a presentation on these topics. When you teach something you get to learn it twice.

  • The FAST method - 4 strategies for learning anything more quickly

  • Forget what you already know about a subject (set it aside)

    1. Active - be active about learning (doing problems, engaging your mind, etc). Learning is not a spectator sport.

    2. State - all learning is state dependent. Information + emotion becomes a long term memory.

    3. Teach - learn to benefit yourself and learn to teach others

  • Forget about your limitations - if you fight for your limitations, you get to keep them - add the word “yet” to negative self talk - be very careful to the words you put behind the words “I am”

  • Be a thermostat not a thermometer

  • To turn knowledge into real power - you have to schedule it into an activity and execute that

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SHOW NOTES, LINKS, & RESEARCH

  • [Personal Site] Jim Kwik

  • [Website] Kwik Brain

  • [Article] The Zeigarnik Effect and Open Loops by Stephanie Booth

  • [Wiki page] Mind Map

  • [TEDTalk] How Great Leaders Inspire Action by Simon Sinek

Reviews of Jim’s Work

“Get his course. It will change your life in ways you cannot imagine. Jim’s training is incredible. I read faster because of Jim. I have a better memory because of him. LOVE his stuff. Get his course. It will change your life in ways you cannot imagine.”
-Brendon Burchard, New York Times Bestselling Author, Personal Development & Marketing Trainer

“Real thanks to Jim Kwik and the whole team for the minds that they are creating, how they are empowering people to change the world and commit to making this a better planet.”
-Peter Diamandis, CEO of XPRIZE & Chairman Of Singularity University

“Jim is one of the foremost authorities in the world on this subject. Jim makes it easy, fast, and efficient. So then you can say to yourself, I can learn anything that I need to learn.”
-Brian Tracy, Chairman & CEO of Brian Tracy International & Top Selling Author of Over 70 Books

“Unleash Your Superbrain! Never forget a name again and read faster and smarter with memory expert Jim Kwik.”
-Success Magazine

“There is no one that I trust more than Jim Kwik and his programs to optimize brain functioning.”
-Dr. Daniel Amen, New York Times Bestselling Author Change Your Brain, Change Your Life

“
Jim’s superpower is learning. The ability to learn quickly is a distinct and powerful competitive advantage in business. It enables all success in a fast paced, fast changing world.”
-Forbes Magazine


Episode Transcript

[00:00:06.4] ANNOUNCER: Welcome to The Science of Success introducing your host, Matt Bodnar.

[0:00:12.0] MB: Welcome to the Science of Success, the number one evidence-based growth podcast on the internet, with more than a million downloads in over a hundred countries. 

In this episode we discuss how our guest went from a childhood head injury to becoming an accelerated learning expert. We covered memory, speed reading, improving your focus, taking notes like an expert. We go deep into the tactics of accelerated learning. We talk about the importance of mastering the fundamentals and get into tons of highly specific and actionable advice that you can use with our guest, Jim Kwik. 

I’m going to give you three reasons why you should join our email list today by going to successpodcast.com and signing up right on the homepage. First, you’re going to get an awesome free guide that we created based on listener demand, our most popular guide, which is called How To Organize and Remember Everything. You can get it completely for free along with another surprise bonus guide when you sign up and join the email list today. 

Next, you’re going to get a curated weekly email from us every single Monday called Mindset Monday. Listeners have been absolutely loving this. It’s simple, short, sweet, a few articles, stories, videos that we find really fascinating that we’ve enjoyed in the last week. 

Lastly, you’re going to get a listener exclusive chance to shape the show. You get to vote on guests, submit your own personal questions that we will ask the guest in interviews and vote on changes to the show, like new intro music and much more. 

Sign up and join the email list today by going to successpodcast.com and signing up right on the homepage, or just text the word “smarter” to the number 44222 if you’re on the go or if that’s easier. Again, that’s “smarter” to 44222. 

In our previous episode, we discussed how our guest went from a hard-nosed skeptic who thought most self-help was BS, to someone who uncovered that evidence-based growth strategies that actually work. We talked about guest journey from meeting self-help gurus, to spiritual leaders and even neuroscientists to discover the biggest lessons about improving your mind and body and the simple, scientifically validated tools that evidence demonstrates are the best ways to be happier, with Dan Harris. If you want to know the science about being happy, listen to that episode. 

[0:02:32.0] MB: Today, we have another awesome guest on the show, Jim Kwik. Jim is the founder of Kwik Learning and SuperheroYou. He’s a brain coach in speed reading, memory improvement, brain performance and accelerated learning. His methods and work have been utilized with several high-profile companies including Nike, SpaceX and GE as well as individuals such as the Clintons, Oprah and Richard Branson. 

Jim, welcome to the Science of Success. 

[0:02:57.5] JK: Matt, thank you so much for having me. I’ve been looking forward to this, and thank everyone who’s joining us.  

[0:03:02.2] MB: We’re super excited to have you on here today. For listeners who might not be familiar with you and your background, tell us a little bit about your story and how you got so interested in accelerated learning. 

[0:03:13.8] JK: You could say when people see on my stage, they see me do these demos where I’ll memorize a hundred people’s names forward and backwards or these hundred words or hundred numbers and I always tell people, “I don’t do this to impress you. I really do this to express to you what’s really possible,” because the truth is each of us, everyone who’s listening could also do that and a lot more. The only reason why we can’t is just because we are taught, if anything, a lie. A lie that’s somehow that our intelligence, our potential, our memory, abilities is somehow fixed, like our shoe size. We have discovered more about the human brain more in the past 20 years than the previous 2,000 years, and what we fund is we’re grossly underestimating its potential. 

That’s what I’m really excited about, and I know this from personal experience, because as you’re asking, my origin story started — I wasn’t born with these abilities. If anything, I grew up with learning challenges and some people are surprised when they hear me say that, but it came from an early childhood injury. I had a head injury when I was a kid and I was very slow to understand things. Teachers would have to repeat themselves numerous times. I had no memory to speak of. I have very, very poor focus. It actually took me an extra three years to learn how to read. That was really debilitating for me and really affected me when I was a child. 

I struggled all through school. When I was about 18 years old, it got so bad. I was looking at everybody. I’m looking for a fresh start sometimes and I want to show the world and show my family and my friends and myself that I did, that I was smart enough, that I was good enough in these areas. I started taking on a lot of workload and I actually was ended up being hospitalized again because I wasn’t eating, I wasn’t sleeping, I wasn’t working out. I wasn’t doing anything remotely, looking like self-care, and I ended up passing out in the hospital one night because that’s where I was living practically. I fell down a flight of stairs, I hit my head again. I was in the hospital and I just — A part of me woke me at the same time thinking there has to be a better way. 

I started studying, doing a deep dive instead of on subjects in schools. School teaches you what to learn; math, history, science, Spanish, all the important classes, but there was zero classes on how to learn. Just like what we’re talking about in the beginning, this idea of meta-learning, learning how to learn, adult learning theory. I wanted to solve this riddle that, basically, how does my brain work so I could work my brain better? I did a deep dive into adult learning theory and multiple intelligence. It is the early, like old school, the art of memory training and speed reading. 

About 60 days into it, a light switch flipped on and I just started. A whole new world opened up to me. I started to understand things. I started to have this laser-focus. I started to retain information almost without trying. I started to be able to adopt my reading abilities to the point where I never finished a book cover to cover, and I was reading like a good book or two or three a week, and my grades improve, and with my grades improving, my life improved. 

Really, Matt, the reason why I’m still doing it to this day, a couple of decades later, is because one of the first students I started tutoring this, because I was like, “I can’t believe this is not taught back in school.” One of my very first students, she read 30 books in 30 days. Can you imagine that? Can you imagine going on Amazon and picking up 30 business marketing entrepreneur or leadership, in health, in relationship, whatever, topic you’re interested in, picking up 30 of those books and then finishing it within a month’s time. It blew my mind. I wanted to find out not how she did it, but why she did it, and I found out that through asking that her mother was diagnosed with terminal cancer. Was given 60 days to live, two months only to live, and the book she was reading were books to help save her mother’s life. I was blown away because I found out six months later that not only does her mother alive. She’s really started to get better. Doctors don’t know how or why. They were calling it a miracle. But her mother attributed 100% to the great advice she got from her daughter that learned them from all these books. That’s where I realized at that moment, I realized that if knowledge is power — We’ve all heard that, right? If knowledge is power, then learning is your super power. Learning is our super power. 

I think, now, in today’s millennium of the mind, we live in an age where our greatest wealth is found between our ears. Like no longer are we paid like an industrial age for our brute strength. It’s our brain strength. Like nobody listening here is paid for their muscle power. They’re compensated, rewarded for find-tuning their mind power, because we live in this knowledge economy, and knowledge is not only power, knowledge is profit. I don’t just mean financial profit, that’s obvious. The faster you could learn, the faster you could earn. Just all the advantages in life; in your health, in your relationships, in your career and so on. 

A lot of it, as you know with your show, the Science of Success, there’s a science in art to being smart, and that’ what I’ve devoted my life to. I never want people to struggle the way I struggled with. I think nowadays people are suffering from all these digital overload and digital dementia, where we’re losing our memories, because we’re relying on our smart devices, or digital distraction. Who doesn’t feel like their brain is not wired differently, because they can’t focus in any area, because their mind is going place to place to place, to phone notification, and texts, and WhatsApp, and social media, and emails and so much to keep up with. It feels like it’s taking a sip of water out of the fire hose. 

My goal is I want to be a personal trainer, a brain coach if you will to help people to tap in to more of that potential so they could be more productive, higher performance, have greater peace of mind in a world where we’re driven to distraction. 

[0:08:50.6] MB: There’s so much I want to unpack from that. Just starting out, one of the thing that sticks out to me, I want to understand the tension or kind of the connection between doing something, like reading 30 books in a month and how you can actually retain all that information. There’s so much, as you talked about, overload and digital dementia, and there’s just a deluge of knowledge that I feel like it goes in ear and out the other. How can we simultaneously churn through so much and actually retain it and turn it into sort of applied knowledge that becomes useful and relevant?

[0:09:28.2] JK: That’s really the goal; applied knowledge, because knowledge in itself if not power. We know it’s cliché, but we’ve heard it so much, but just all clichés, there’s truth to it, that knowledge is not power. It’s only potential power. It only becomes power when we apply it, when we take action upon it.

This is one that I think if there’s one super power to master in the 21st century, I think it’s the ability to learn faster. We do that with our podcast show and our online programs and we focus in areas of memory improvement, of speed reading, focus on concentration, in note taking and listening skills. These are the things I wish we would have learned back in school. There was never a class on memory. 

I think once you’re talking about when your people are reading, are they really retaining what they read? For example, a lot of people, like traditional speed reading programs taught years ago, and in some areas it’s evolved, some areas it hasn’t. Traditional speed reading is more associated with skimming or skipping words or getting the gist of what you’re reading, which is fine, because I think, for some people, maybe that’s all they need. They’re looking for a very specific information, and once they get it, that’s all that they need and they could take an exam and then they could just forget it and that’s all. 

For me, that was not the case. I grew up not being able to read very well, and so that was always something I’ve always wanted to conquer and a challenge that led to a greater change. The methods that I teach are really focused around not just speed reading. I think everybody has the potential, double or triple their reading speed and with the same level of retention and comprehension, and we could go over some of those brain hacks. 

For me, also, it made sense not just speed reading, but smart reading. I like to spend a significant amount of time teaching people how to comprehend information, even if they’re not reading it faster. How to actually understand more of it and retain more of it also as well. I like to get people who are listening here, if they’re up for the challenge. I just did our own podcast episode on how to read one book a week. 

You know how many books the average person reads? Obviously, you read a lot more than the average person, but it’s about one or two books a year, which I find really scary, because I think there’s so much great information out there that if somebody wrote took decades of experience and they put it into a book, maybe they are experts in marketing, or leadership, or optimal performance, health, relationships, whatever it is, and they put it into a book, and you could download decades into days. 

I think people first have to start with what’s important to them, meaning that motivation is really a key drive towards learning. I remember I was skimming a talk recently in Silicon Valley, and afterwards Bill Gates came up to me. He was in the audience. We started talking about the future of education, and he’s an avid reader. In fact, I asked him, talking about speed reading, I asked him if he got any one super power, what would it be. He looked at me and says, “Jim, the ability to read faster.” I was like, “Wow! I could totally help with you that.” 

Warren Buffett has said to Bill that he’s probably wasted 10 years of his life reading slowly, because think about how much reading we have to do. Probably about four hours a day, half on our workday is spent just processing information, reading emails and blogs and websites and books, newspapers, magazines, you name it. If you could just double your reading speed and save two hours a day, two hours a day over the course of a year is how many hours, right? We’re talking about 730 hours — Let’s just say if you save one hour a day. One hour a day over the course of a year is 365 hours. If you divide that 40-hour work weeks, that’s more than nine weeks of productivity, two months of productivity you get back saving one hour a day. 

I think starting point with reading, I think you want to tap into this motivation, because when I was talking to Bill Gates about this, we’re talking about the future of education. I was taking in a meta-learning approach, adult learning theory, and he was talking about it from a technology standpoint where those two things collide, and somebody who was listening was saying, “Is there anything missing?” We’re talking about it. Is there a thing we came up with for that legs of a stool, if you will, is motivation, like human motivation, like what drives people to do what they do, because a lot of people know what they should be doing, but why aren’t they executing and why aren’t they inconsistent, why aren’t they not completing it? 

I would say when it comes to reading, which is one of the focuses here, if you want to boost your comprehension, first of all, have a purpose why you read. If we’re talking about motivation, I always talk about the success formula. I call it H-cubed. H, the letter H. Three H’s; head, heart, hands. Head, heart, hands. Meaning that you could visualize things in your head. You could affirm things in your head. You could set goals in your head and have this vision for what you want things to be and imagine it, but if you’re not acting with your hands, nothing change. You’re not taking action. 

Usually what I would look at as the second H, which is the heart, which is the symbol of emotions. Where your focus goes, energy flows. What’s the fuel for the car? Everyone, most of your listeners probably read a great book called Start With Why, by Simon Sinek, I assume. Tapping into you why for learning is very important. 

Where I would start with when it comes to speed running, even before reading faster, I would tap into your purpose, because the fastest way to read something is just not to read it at all. I see so many people wasting time going through and studying something that might not be relevant and they’re not filtering out for it. Be clear on what your outcome is, going back to motivation. What’s it going to give for you? 

For the same reason, like one of the big focuses of our company and our podcast is focusing on helping people to remember names, because I think that’s some of the most successful people out there are really great networks, they’re really great connectors, they have great charisma and they have this unique ability to show that they care to other people. I think that starts with the very first words out of your mouth which is like introducing yourself. 

The problem is when people forget other people’s names, they communicate that that person is not important to them and it’s really hard to show someone you really care for their future, their family, their business, whatever it is, if you don’t care enough just to remember them. 

That’s just really starting with human motivation, and I think the self-awareness — I do believe self-awareness is a super power to understand intrinsically, extrinsically what motivates you to learn. When it comes to speed reading, I would start with smart reading, understand what your goal is for reading the books that you’re reading, because if you have greatest interest and higher levels of motivation, automatically, your retention, your focus, is going to be boosted and enhanced. 

Then when it comes to tactical things, I am not really big on getting soft information. I remember years ago, I’ve learned these skills, and I was speaking on it. I started to build a good reputation for speaking and making entertaining with these mental feats, kind of like a magician who does their tricks, if you will, but then I show, I pull the curtain behind and take people behind the curtain and show them exactly how to do it so they could be the incredible mentalists as well. 

We were getting home one night and the person, I didn’t know who it was, so I answered it and he says, “You got to help me, Jim. I have a conference tomorrow and my main speaker, they cancelled.” I was like, “Who’s this? How did you get my number?” “It came through a referral.” Basically, this person couldn’t get out for inclement weather or whatever, to do a keynote, and they needed somebody to speak on stage. 

I was like, “Well, what’s the topic? I’m not really prepared for this.” He tells me the topic. I was like, “Why are you calling me? I know absolutely nothing about that topic.” He was like, “Yeah, but this guy, he wrote a book.” I’m like, “So?” He’s like, “I heard you’re a speed reader.” I’m like, “Okay.” He’s like, “Well, can you show up a little bit early and read the book?” I was like, “Well, this is really going to cost you.” 

I ended up going there. The talk was around the 12:00. I ended up getting there around 9:30, 10:00. I read the book and then I present on it, and humbly it was the highest rated talk of the whole conference. I don’t think it’s because of my ability to present. I’ve never taken one minute of public speaking, but I was able to read it and also retain it, and also I do this whole thing on how to give a speech without notes and go through it, and I taught it. I think everybody has that ability, and I know it. Just after teaching this for 25 years and having students online, students in over 150 countries, that we grossly are underestimating our own capabilities and we’re faster and we’re smarter than we think. 

I’m just putting this out there. Just to start with, I think that half of success is just mindset, and I do believe — That’s why I think it’s great with your show, having people like Carol Dweck and all these amazing icons and experts talking about the power of mindset and growth mindset and such. I really think that’s a starting point. But the other half is really what we teach, which are all the mechanics. Not the person that fixes your car, but like the tools, the strategies, the step-by-step recipes, if you will, to learn another language, to read a book a day, to be able to walk into a room and meet 30 strangers and leave saying, “Bye,” remembering every single one of their names, because I think these are critical skills. 

Especially, I know a lot of your listeners are thinking about starting their own business, or they are entrepreneurs, or anybody has a relationship with a human being. These are super powers that’s attainable for anybody.

[0:19:00.2] MB: There’s so many things I want to dig into from that. Let’s start with share a couple of the strategies that you have for speed reading. What are some of these brain hacks? 

[0:19:10.3] JK: Okay. What I would start with if you want to — People, their goal is to read more. Let’s say they want to read — I would start with a goal. Let’s say with college students and high schools, I talk about their GPA, but I don’t talk about like their grade point averages. I do it as more of like a success formula which G stands for goal, P stands for purpose and A stands for the action that’s going to reach that goal. Kind of like H-cubed. 

The goal is inside the head. The purpose is inside the heart. The action lies inside the hands. Having a book, let’s say, starting with the G in terms of goal. I would have a goal for reading. I think one of the most important — I challenge everyone to do this also, is leaders are readers, and I challenge everybody who’s not already doing this consistently to read 30 minutes a day. I do this whole morning routine where I have 12 things I do every single morning to jumpstart my brain and I try to hit most of those 12 things. 

I think, as you’ve heard many times, and I’m not the person to talk about this. If you win the first hour or two of your day, then you could win the day. I think people have really bad habits in the morning, like playing with their phone and stuff like that distracts them and wires them to be distracted, wires them to be reactive. 

Going back to how I started my day, I start more like — My goal, things I want to be able to accomplish. You always start with a goal. If we’re talking about speed reading, I would have a goal on your reading. Let’s say maybe it is to read one book a week. If you break that down, when it comes to hacking reading — I was looking on Amazon and said that about the middle amount of words per book is about 64,000 words. That’s a really large number, but if you break it down, say the average person reads about 200 words per minute, we’re talking about 320 minutes approximately to read a book. If you break that down into, let’s say, seven days, we’re talking about approximately 45 minutes of reading a day, which makes it much more doable. It’s not like this unattainable goal for people who just never start with reading. I would chart, really hit, see if you could do 30 minutes and start with 30 minutes a day.  

One of my favorite actors is Will Smith, and I had the privilege to be able to coach him, and he has this phrase where he says, “There’s two things I do every day. I like to run. I like to read.” I like to run; meaning something to do with something physical. I like to read; do something mental. 

When it comes to your brain — What I do is I help people to improve their mental intelligence, and I think it’s great to be able to recall facts and figures and [inaudible 0:21:37.8] all this stuff. As important, if not, more important than mental intelligence, is mental fitness. Really, when I talk about being a brain coach, just like how a physical trainer, a personal trainer at the gym will make your muscles faster and make it stronger, give it energy and give it focus, agility. That’s what I want for your mental muscles. I want your mental muscles to be focused. I want it to have energy, agility, flexibility, lots of power there. A lot of it is underused. 

Going back to reading, breaking it down to really set goals, I challenge people to read 30 minutes a day, maybe up to 45 minutes. Finish a book a week, and that would change your life. They say that the — I was looking online and I saw these reports are people reading — The average person reads one or two books a years. The average CEO reads about four or five books a month, about a book a week. I would commit to seeing if you can do 30 minutes a day and watch your life transform completely, because you feed your brain, it’s good things in, good things out. 

When it comes to the mechanics of reading, there’s whole programs on this. Fundamentally, people want to improve usually their reading speed, their focus or comprehension. One of the things that will help all three of these things is using what they call a visual pacer. This is such an easy brain hack, and I really have to emphasize and pull out for a minute before I go into this. As you’re listening to this, I doubt this is the first show you’ve ever listened to, right? If you’re listening to this show, you listen to other shows, you’ve read other books and going to conferences, because you’re on this path, this adventure of lifelong learning, because you know in order for your life to grow, you need to grow. Your income to grow, you need to grow. 

I would say that one of the dangers and the traps in the personal development field is this idea where people always want the next best thing, and I totally get it, because our minds thrive on novelty. But there is a difference between a dabbler and somebody on the path of mastery. I find that the people that are really on the path of mastery, that the people that I get to coach on a regular basis and spend time with that are icons in technology or entertainment or in politics or what have you, they really focus on the fundamentals and they get really, really good at the basics. It’s that idea with that quote with Bruce Lee saying, “I’m not scared of anything. The only thing I’m scared of is I’m not scared about — I’m not scared of the man who practiced 10,000 kicks once. What I’m scared of is the person who practiced one kick 10,000 times.” Metaphorically, the 10,000 hours and there’s some misunderstandings around that. The idea here is getting really good at the basics. What I’m going to give you is very basic and fundamental, and yet that’s going to give you — Those are the things that are going to give you the highest returns. 

For example, my talk about a visual pacer when you read. A visual pacer is like underlining the words as you read with a pen, a highlighter, a pencil, your finger, mouse on a computer, whatever it is, will boost your reading speed, your focus and your comprehension. Simple. Again, it’s common sense, and I’m going to explain why it works. The common sense is not — As we know, it’s not often a common practice. 

The reason why it works is when you’re underlining the words with your finger, as you’re underlying, not skipping not anything. Fancy finger motions I don’t think are necessary where you’re taking your finger and running it down the page and making it look like an S. You’re skipping over big pieces of information. My clients, some of the top financial advisers, doctors, attorneys in the world. You don’t want your doctor just get the gist of what he’s reading or she’s reading, right? That wouldn’t be the [inaudible 0:25:15.3]. You’d be very scared to go to that kind of doctor. 

Using a visual pacer will boost your reading speed 25% to 50%. Now, I don’t know if that sounds remarkable or not. I was blown away when I first saw this, and I’m not expecting people to believe what I’m saying. I’m saying you are the expert. Test it for yourself . Read something. Take a book. Pick up any book in your home or your office, read for 60 seconds, count the number of lines that you just read, and then reset the timer and then this time underline the words as you read the next 60 seconds and you’ll find that second number will be about 25% to 50% boost instantly with very, very little practice. Maybe people have to practice for a few minutes, they get a feel for whatever it is. 

Some people actually improve 100% their reading speed just using a visual pacer. That’s pretty remarkable, right? A 25%, 50% jump doesn’t sound like a lot. How many people would have loved to get in the 25%, 50% return on their investments this past year? It’s incredible, right? That reading takes time, and time is money. 

Let’s unpack this. The reason why using the visual pacer while you reads works. Number one is it’s interesting children do it. Every single child, when they’re learning to read will use their finger to help them maintain focus until we teach them not to do it. Second of all, you do it. People who are listening saying, “When I read, I don’t use my finger.” Yes, I understand that, because we’re taught that, but when I ask you to count the number of lines you just read, a hundred out of a hundred people will use their finger to count the number of lines, because they’re using a visual pacer, their finger, to help maintain their focus so they could count. We do it naturally until we’re told to not do it. 

The third reason why you use your finger while you read is because your eyes are attracted to motion. As you’re underlying the words, instead of your attention being pulled apart, which often it is. People report to me all the time, “Have you ever read a page in a book, got to the end and just forgot what you just read?” It just happens, right? You go back and reread it and you still forget what you just read. By using your finger while you read, it maintains your focus. Your attention is not being spread apart. It’s being pulled through the information. 

The fourth, and I’ll give you one more. This is one I find most interesting, is that certain senses in your nervous system works very closely together. For example, have you ever tasted, Matt, like a great tasting piece of fruit? Like something like right off the vine or like right from the farmer’s market? It’s not like it’s been sprayed for six months and sitting in wax and sitting in a supermarket and stuff. Have you ever tasted like a great tasting peach before?

[0:27:49.8] MB: Yeah, for sure. 

[0:27:51.2] JK: It’s amazing, right? There’s nothing like it. In actuality, you’re not actually tasting a peach. Your tongue is not really capable of tasting everything that’s in a peach. What you’re actually doing more, so as you’re smelling the peach and you’re like, “Are you sure?” “Yeah.” Because your mind doesn’t know the difference between what you’re tasting and what you’re smelling, because your sense of smell and your sense of taste are so closely linked in your nervous system. You don’t know the difference. You know it when you’re sick though. When your nose is congested and you can’t breathe out of your nose, what does food taste like?  

[0:28:25.9] MB: It’s bland.

[0:28:27.0] JK: It’s bland, right? It loses its flavor, if you will. It’s because that’s how much you rely on your sense of smell, and we confuse sometimes our sense of smell and taste, just like our sense of smell and taste are so closely linked, so as our sense of sight and our sense of touch. That actually people who use their finger while they read is what they will report. They say they feel more in touch, touch with their reading. There’s a kinesthetic connections. Kind of like with a little child. Let’s say there’s a toddler there and you’re kind of waving your keys and they look at my keys, “Look. Look with your eyes. Look at my keys,” and the toddler will reach out and grab the keys, because in order for the toddler to feel like they are looking at it, they have to touch it. In fact, when you lose your sense of sight, how do you read? You use your sense of touch with brail and such. 

Just one really quick brain hack — And I spend more time to explaining why to do it, because, again, going through the H-cube, you can have in your head, “I want to read 25%, 50%, 100% faster,” but if you’re not practicing the technique with your hand, get into the motivation of it. That’s why I explained why, and I go into leaders are readers, and Bill Gates is an avid reader, and just the more you could learn the more you could earn. 

Then tap into your focal point in terms of things like the reasons why, because I do believe — I always tell people, and I get retweeted on this every day, is just reasons reap results. Reasons reap results. You always need to — If you’re not taking action — Like I just did a whole episode on procrastination, because I think so many people are overloaded, overwhelmed. They can’t get themselves to start and do the things that they need to do. Part of it is they’re just not tapping into their motivation in terms of why they need to do it. 

Other reasons why — Interesting enough, when it comes to reading — I’ll give you another brain hack, is changing habits. Habits are so hard, but I do believe first do make your habits, and then your habits make you back. It really becomes — Excellence really comes down to a set of rituals and routines and habits. 

The reason why you want to habitualize things, routine things, the reason why my whole first hour of the day is set up is because I have decision fatigue. You’re hearing this world all over the place. It’s the idea and science, the research is saying that you could only make a certain amount of good decisions a day. It’s a finite amount. After you hit that limit, you can’t decide what to order at a restaurant at night, because you’re so fatigued. I found this doing research with surgeons and how the increase of mistakes that they’re making later in the day from what their start time was. It’s interesting. That’s the reason why Mark Zuckerberg and Tony Hsieh of Zappos, that they wear the same t-shirt, they wear the same sweatshirt, because they don’t want to waste one of their good decisions on, “What am I going to wear today?” 

Going back to what we’re talking about in terms of reading and hacking a brain, is starting new habits. Sometimes it takes a little bit more will power to start it, a new habit and to develop that habit. Once you’re done with it, I find that if we’re always doing the easy things in life, that life is really hard. If we’re doing the difficult, the hard things in life, life becomes really easy. Reading and discipline is one of those things. 

As we’ve heard many times, discipline is not something that takes away freedom. Discipline is what gives you freedom, because if you can’t get yourself to do the things you need to do, meditate each day, journal each day. I do this whole thing where I do brain tease and then make brain power smoothies and all these other stuff. You can’t get yourself to do that. Really, that’s a prison that’s taken away from your freedom. 

When I’m looking to do this when it comes to habit formation, and I’m going to close this loop in a second, is besides starting with your why and reasons reaping results, is also breaking things down. A lot of people don’t take on something brand new, because it’s this big monster. If you break things down into tiny habits — I get to interview this gentleman. He’s a researcher at Stanford University. His name is Dr. BJ Fogg, and we did a two-parter on how to create habits and how to undo bad habits, break bad habits. 

He was talking about this very specific model, it’s called BEMAT; behavior equals motivation, ability and trigger. Whatever behavior you want to, let’s say it’s to read each day, and you did — Your behavior is equal to the motivation. You need a motive, some kind of reward or incentive for what that reading is going to give you. You need the ability to be able to read, and then you need a trigger. That’s the area that a lot of things get ignored. Often, when it comes down to memory training, it comes down to anchors and triggers, reminders, for example. 

One of the triggers that I have like, like it’s silly, but every time I get into an elevator, especially when I’m alone, I’ll just do squats, and it’s so silly, but it’s just I feel like — You’ve heard that sitting is the new smoking. That living a very sedentary lifestyle, sitting at your computer all day for eight hours a day is really bad for you. You need to get up. I recommend this Pomodoro Technique, it’s a time management technique that says that they find there’s huge dips of focus after about 30 to 45 minutes. Setting my phone alarm every 30 minutes to 45 minutes to just remind me to get up and take a five minute break is very important. 

Going back to memory training and reading training, the reason why I don’t read for more than 30 or 45 minutes, the reason why I don’t study anything for 35, more than 35, for 35, 45 minutes or so on average, is because there’s something called primacy and recency. Primacy says — It’s a memory principle. It says you tend to remember things in the beginning. If I give you, Matt, a list of 30 words to memorize, you probably remember the first few words, because that’s prime. It’s first. 

Recency says you tend to remember things more recent, or at the end. You probably remember a few of those last words, because they’re most recent. Similar to if you went to a party and you meet 20 strangers there. You probably remember primacy, the people in the beginning at the party; and recency, the people at the end. Now, how to use this when it comes to reading and studying and stuff like that? A lot of people, they realize there’s a learning curve. What they don’t realize is there’s a forgetting curve. You learn something, it’d be gone. If you want to insulate that and mitigate the loss, sitting for five hours is not the process to do it. 

That’s why we take breaks, because if primacy says you remember stuff in the beginning of that five hours, and then stuff at the end of that five hours, but in the middle there’s a huge dip [inaudible 0:34:57.4] of regression where you lose that information. By taking a break every 45 minutes and breaking up that five hours into 45 minute chunks with five minute breaks, all of a sudden you created more beginning and more ends. Do you see that? All of a sudden you could have like eight beginning and eight ends which creates more primacy and more recency, which is more opportunities to retain information. 

It also coincides with our focus, that we can maintain really peak focus for more than 30 or so minutes. So since you’re getting diminishing returns, you should take a middle brain break, if you will, for five minutes and do the things that are good for your brain. Movement; which is very important. Deep breathing; which is very important. Most people get tired because they’re not getting enough oxygen. Then hydration, because your brain is mostly water and it needs to be hydrated. 

Going back to habit formation, where I’d like to start with people is just breaking it down. I don’t even tell people to read for 20, 30 minutes. I’ll just say, “Hey, just pick up a book and read one word.” That’s where what I’ve mentioned tiny habits. That’s out of Dr. BJ Fogg’s work at Stanford. That’s where Instagram came out of and everything out of his one of his students, is just starting somewhere small, and then just like flossing your teeth. We know flossing your teeth actually is good for your health. It actually helps you live longer. It’s crazy, right? That brain hack. But most people don’t floss their teeth, and what I would say for them is just, “Hey, practice flossing one tooth.” Who’s going to just floss one tooth? Nobody. So you’re going to do the second tooth and the third and fourth and so on. 

That’s one of the ways of overcoming procrastination, is starting with your why. Having a real reason. Motivation; a motive for action. Number two; breaking things into tiny little habits where it’s attainable. Instead of thinking about, “Oh, I got to go all the way to the gym and do this 60-90 minute work,” whatever. Tiny habits is putting on your sneakers. It’s something everybody could do, and then you start building momentum. Then there’s a memory principle actually called the Zeigarnik Effect. Zeigarnik effect is a psychologist, Dr. Zerganik in Europe that was noticing — She would notice when she’s at this café that the wait staff, the waiter and the waitress would remember everybody’s order. 

Have you ever had like going out to dinner and had somebody like memorize your order and you’re like a table, a sizeable table and they’re not writing any of it down? The reason why they could do it, it’s something called the Zeigarnik Effect. Unless they’ve been — Unless we do a lot of training at a lot of the hospitality hotels and restaurants and such. 

The Zeigarnik Effect basically says that the mind isn’t like open loops. It needs closure. Even when I’m talking right now, I’m opening up a lot of loops and that I’m going through and my cycling through and I’m closing them with reading and habits and everything else like that. The Zeigarnik Effect basically says that if a waiter opens up the loop in terms of what your order is, they will remember it until they deliver the order. Once the order is delivered and the customer has their food, they forget it. 

Similar to procrastination and getting yourself to take action, once you at least somewhere, the mind is more likely to want to finish it and conclude it, because it doesn’t like keeping that door open and it wants to be able to finish. 

When it comes to speed reading, I would start with using a visual pacer. It would boost productivity 25%-50%. Some of you will double your reading speed. Remember, saving one hour a day saves you 9 weeks of productivity every single year. That’s two months of productivity. I would say if you can’t get yourself to do that, break it down and just say, “Okay. Yeah, I want to build up some reading 20 or 30 minutes a day, because I like what Jim is saying and that makes sense, reading a book a week, 50 books a year and really retaining it. It’s going to be huge for my career and my personal life.” Just saying, “Hey, I’m going to break this down. I’m just going to read one sentence. Start with that.” Once you read the first sentence, I’ll guarantee you’ll read the second sentence and so on. Practice — It’s a misnomer. Everyone says practice makes, how do you say? Makes perfect. I would say that practice makes progress. Practice makes permanent, and that’s really the goal. 

[0:39:00.6] MB: I’m sure if you're listening to this show, you’re passionate about mastering new skills and abilities, and that's why I'm excited to tell you once again about our sponsor this week, Skillshare. Skillsshare is an online learning community with over 16,000 classes in design, business and much more. You can learn everything from logo design, to social media marketing, to street photography, and you can get unlimited access to the entire catalog for a low monthly price so you don't have to pay per class like many other sites. 

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[0:40:28.3] MB: I’d like to come back to the concept of sort of applied knowledge and the idea that — You mentioned, people on the path to mastery focus on the fundamentals. One of the things that I recently realized and I’ve really sort of shifted my focus on a little bit is I feel like there’s so much information out there. There’s so many new self-help books, information, all these stuff, and I’ve actually kind of dialed back and said, “I’m going to read less. I’m going to focus on really high quality stuff. Reading it very deeply and deliberately, and then actually applying and using the information that I read about.” 

[0:41:05.8] JK: Yeah. I completely support that. I’m an advocate for people. Whatever it take to actually use the information, because I think there is this imposter effect, meaning that a lot of people getting personal development and they’re trying to live up to some kind of standard that they’re seeing in the industry or social media. I think people waste a lot of energy there trying to maintain this image of who they pretend that they are, and then they’re putting energy into an area where they feel like this is who they fear they are, and then the energy into that they really are. A lot of people are depleted that way. 

I would say that you’re 100% right, that I learn something, if you’re not going to apply it for something. There are certain areas that it’s okay. Certain areas that you could learn out of the surface, and that you feel well read on it and it serves you. There are certain areas based on your filtering or qualification, how you’re qualifying information, of good information that you want to deep dive into something. I think a lot of a cycle through both areas, from one thinking to another, where sometimes we want to — Just like with people. Some people want to go out and meet a lot of quantity people, and other people want to go deeper with the handful of people that they’re interested in. There’s no unnecessarily right or wrong. I think that’s great, because that comes down to, again, starting with a goal in mind and having a purpose. 

I like mastery, because I feel like the future belongs to those experts who are really to demonstrate a level of outstanding ability and competence. I’m completely good with focusing on one subject, focusing on one book. When I speed reading, again, it’s misnomer. I’m not talking about skimming or scanning. You never read faster than you understand. I’m about up-leveling people’s ability to process information through a series of questions that they’re asking, through series of note taking, through a series of teaching other people and relating to other people so they could deeper in the level of knowledge. It’s not just some information that’s from some third-party, but when they’re teaching it to other people, they get to make it personal for themselves. 

Even in a nice brain hack to help people boost their comprehension is reading something. Then after you’re reading it, talking about it to somebody else. That’s why book clubs are so powerful, because learning is not always solo. It’s social. We don’t learn just by consuming information. We learn best by co-creating it with other people. Really, the other thing is there’s — It’s valid. Meaning that — Like I’m all about saying no in our life. I think people should say no more often and make things more clear. I think people, one of the reasons why people feel overloaded, overwhelmed, that they feel depleted, they feel like it’s too much mental fatigue, is because they’re overcommitting to things all the time.
They’re out there saying yes to everything. 

When you say yes to everything, it’s equivalent of highlighting everything. Which actually those people that just are reading and they are just like highlighting every other sentence, but if you make everything important, then nothing becomes important. It’s similar to like that book, it’s similar to your life. If you overcommit to everything and everything becomes important, then nothing becomes important. I don’t think you could necessarily manage your time, because time is very abstract. I do believe we can manage our behavior and our priorities. 

It’s even hard for me to say the word priorities, because as you know, from your reading, that the word priorities was never plural. It was never multiple priorities. It was always this one thing. More recently, over the past few decades, people have all of these priorities. If everything becomes important, nothing becomes important. 

I would scale back to if it’s a goal for people to reach a level of mastery in a specific subject, then I would not dabble. There’s nothing wrong with reading slowly. I just want to make sure people know that reading slowly doesn’t necessarily equate to understanding, because some people read so painfully slow, they don’t retain anything. It’s like riding a bicycle really slow. If I ride a bicycle really, really slow, I’m going to end up falling over. 

One of the reason — I’ll debunk this myth a little bit as best as I can in this like very short period of time. A lot of people think that if they read faster, their comprehension would go down. Maybe I work with a lot of people from all kinds of countries and backgrounds and levels of education, I find that it’s a misnomer and it’s actually not actually correct, because I find that some of the best readers, in terms of their comprehension, are actually some of the fastest readers, because they have the best focus. 

Meaning that the human brain has an incredible capacity to process information. Yet when we read, we feed it one word at a time. Metaphorically, we’re starving our mind. If you don’t give your brain the stimulus and needs, it will seek entertainment elsewhere in the form of distraction. 

There’s a myth out there that people that read faster don’t understand as much, but in actually they have some of the best understanding, they have the best focus. It’s equivalent of — Like notice when I was talking slowly. It’s like reading slowly. It’s like — You start thinking about other things. Like if I’m talking slow, your mind would wander. You would get tired. You would go off and do something else. You would fall asleep or whatever it is. Aren’t those the same exact symptoms have when they read? Their mind wanders. They get tired. They use reading as a sedative. It’s such a boring chore, because you’re dulling your brain. 

It’s like driving a car. If you’re driving in your neighborhood, you’re going 15-20 miles slow. You could do a lot of different things, because you’re going so slow. You could be drinking your bulletproof coffee, be texting, which you shouldn’t. You could be having a conversation, thinking about the dry cleaning, five different things, because you’re only going 20 miles an hour. If your racing car is going 200 miles an hour down a raceway, do you have more or less focus? 100% focused, right? You’re not trying to text. You’re not trying to fix your makeup. You’re not trying to think about the clients or dry cleaning or anything. You’re 100% focused on what’s in front of you, and that focus gives you the comprehension that you want. 

What I would say if you want to go deep in your information, then definitely go deep, especially if it serves you for a topic that’s important to you. Then do a bunch of — Use your finger while you read. Don’t read any faster than you understand, it also as well. But I think that the speed will give you the focus and the focus will give you the comprehension that you’re looking for.  

[0:47:21.1] MB: I think that’s a great distinction. Essentially, the idea that it’s not about whether you’re reading slowly or quickly. It’s really about reading for maximum understanding and maximum comprehension. 

[0:47:33.4] JK: Right. To your goal, because some people could skim or “speed read” the newspaper and they get full — They get fully satisfied. You know what I mean? Because not everything that we read do we need to 100% focus on or retain every single bit in chunk. It really depends on what your outcome is. That’s why having questions is so important for comprehension. Whether it’s listening to a podcast or reading a book or going to a seminar or reading someone’s blog. Questions are the answer. 

What questions do is they activate that part of your brain called the reticular activating system, RAS for short. Basically, it determines right now there’s two billion stimuli in your environment that you could pay attention to, but you can’t, because mainly your brain has a deletion device, because you would be, you’d go crazy if you had to pay attention to too much. Mostly, it’s trying to block stuff out. 

You have this reticular activating system that determines where your focus goes. Years ago, years ago, my sister was sending me postcards and emails, photos of these pug dogs. You know, these little like smooching face, little fun or whatever dogs. I was like, “Why are you sending these to me?” I realized that her birthday was coming up and that’s what she wanted. 

I noticed everywhere I was going, I go to the supermarket, I see a lady holding a pug dog. I’d be running and doing my jog around my neighborhood, I saw this guy walking six pug dogs. I was like, “Where were these pug dogs before?” The truth is they were always there. It’s just my mind, it fell into that two billion of things that I just didn’t pay attention to. Once she made it important to me, like me asking why is she sending these to me. What’s so important about pug dogs? I started seeing pug dogs everywhere. 

Just when it comes to those, if you imagine, pug dogs are the answer you’re looking for, they’re the knowledge or the wisdom, comprehension, if you will, that you want, then you’ll start seeing them everywhere. If you have questions about sales or marketing or whatever it is, and when you’re listening to a podcast, you’re reading that book, all of a sudden you’re like, “There’s an answer. There’s an answer.” Because it acts like a magnet and you’re pulling the information inside as supposed to somebody, a lecturer trying to push it inside of you, because the brain doesn’t work that way. It works better by wanting to answer these questions themselves and satisfy that open loop. 

I would focus mostly on what your outcome is for reading, and then that should determine your level of speed and comprehension. I don’t speed read everything. One of the challenges to overcome, the reasons why our programs are so successful and we’re getting 300% increase of reading speed in our online is because the biggest challenge when it comes to reading actually is not focus. It’s something called sub-vocalization. Sub-vocalization is that inner talk that we have. 

You notice, Matt, when you’re reading something to yourself, you heard that inner voice inside your head reading along with you? 

[0:50:29.9] MB: Yeah. 

[0:50:30.7] JK: That voice and stuff. Yeah. Hopefully it’s your own voice. It’s not like somebody else’s voice. You don’t hear like two or three voices in there. The reason why it’s a challenge is because if you have to say all the words to understand what you’re reading, you can only read as fast as you could talk. Not as fast as you could think. 

That’s why when I listen to podcast and many people listen to podcast or listen to books on — Like audible and stuff like that, books, audiobooks, is they put it on 1.5 or 2.0 or whatever, because you could understand all that information. It’s just you can’t possibly talk that fast. You don’t have to say words in your mind to understand what words mean, and it’s just a bad habit we picked up when we’re kids based on the way we’re taught in school. The fastest readers I find don’t pronounce a lot of the words, because you don’t have to pronounce a word like New York City, take all that time to say it, because you know what it means on sight. 95% of the words you read every single day are what they call sight words. You don’t have to pronounce and to understand it, because you’ve seen them tens of thousands of times. 

This is just going in to just reading methodology and stepping to this commonsense corner of your mind saying, “Does what I learn back then still make sense to me?” I think being a quick learner or having what I call a quick brain is not about just memorizing facts, because you get a lot of facts on Google. The ability to be able to focus, be able to absorb, to learn, to teach, to apply this information. 

That being said, a good memory now is more important than ever, because at any given time you can — Our live is a reflection of our decisions that we make day to day, like the decisions of where to live and what to do and who to be with and what to eat and everything. You could only make good decisions based on the information you know and remember. 

That’s why Socrates said, learning is remembering. That without remembering, you can’t make good decisions and you lose your power in the areas that you would normally be able to really be unstoppable.  

[0:52:28.7] MB: Another strategy, and I think that’s the really key point. In today’s world, there’s so much out there. How can we focus on really capturing and remembering, as much as possible sort of align with our goals in terms of what we’ve determined we want to learn about. One of the strategies that I’ve heard you talk in the past is using things like mind maps. Will you talk a little bit about that?  

[0:52:53.0] JK: What happens is when we’re learning something, people want to learn any subject or skill faster, whether it’s Mandarin or martial arts, or it’s marketing, music, whatever it is. Obviously, everyone like to do it faster. What helps you to be able to do it faster is to overcome what they call the forgetting curve. That within 48 hours, just two days, up to 80% of what you learn can be gone within two days. That’s a lot of loss that’s there. 

One of the ways to keep that from happening is by taking good notes. I like to talk about different ways of taking notes. Different than making notes, and that’s my distinction, is that when I take notes very simply. Mind mapping is one way of taking notes. It was created by a gentleman by the name of Tony Buzan, and some of your listeners may be very familiar with it, where you put the main idea in the middle of the page and branching out, just like the branches of the tree. You have those sub-ideas. 

Imagine the middle is health and then branching out of health is, “Oh, it’s exercise,” and then another branch out of the trunk is called nutrition and so on. Off of nutrition could be a branch that says food, because that’s one place you get your nutrition. Then another part of the nutrition branch could be supplements, so on. Then you can have a branch come off of supplements, different kinds of nutritional supplements and so on, or different kinds of food. You could break down the food groups. You could have this rare kind of sardine that leads to this, say, under the fish, to lead to protein, to lead to food, to lead to nutrition and that leads to overall health. 

It’s kind of a neat way on one page view instead of seeing notes on like 20 pages linear notes, and something on page 17 could be important than what’s on page one but it’s varied on page 17. Mind mapping is one way of seeing all the notes on one page view and seeing the relationships and the associations, because ultimately all learning is going to come down to associations, one thing linked to another. 

When  you’re learning something, you’re taking something unknown, something outside of you and you’re connecting it to something that you know already. That’s why metaphors are such a powerful way of learning when you’re comparing things to what you already understand. 

Another way — If to like the mind map with all the colors and the icons and images, these two right brain or imaginary creative for somebody. What I recommend, and I did a whole show on this, is just take a piece of paper and put a line down the middle page, and on the left side, take notes, and on the right side, make notes. 

There’s a clear distinction. What I’m talking about is — Because it’s only like a letter off. Note taking is where you’re capturing information. You’re capturing the strategies or the ideas. This is how to read faster. Okay, use your visual pace or a great rate. Do one thing at a time. That would be where you’re taking notes on the left side, you’re capturing notes. On the right side, you’re writing your impressions of what you’re capturing. On the right side, instead of taking notes, you’re making notes. Instead of capturing it, you’re actually creating. 

On the right side, you’re writing down questions that you have. How it relates to what you already know. How you’re going to teach it so somebody else, and I think that’s very important, because when you look at geniuses, and I don’t just mean IQ geniuses. People who are excelling in any area and at any industry, the majority of them journal. They take lots of notes. When you’re there — It’s interesting, because I just had a dinner recently with this very well-known multibillionaire. During this gala, if you will, he was just taking lots of notes of every single, what every speaker was saying and everything. I think that’s one of the ways not only do we retain information, but it also helps us to make new associations to something. 

Think about the journals of Einstein and Edison and Da Vinci and how priceless those things are.  There are studies that want to know, like, “Is it because they’re geniuses that they journal all the time or is it because they’re taking notes and journaling all the time that makes them a genius?” 

I’m a big believer in note taking, whether it’s mind mapping or this idea of capturing on the left side and creating on the other side. That’s the other reason, is it also is a great focus tool, because if your attention is going to somewhere else, like it often does when you’re listening to a podcast or sitting in a conference or a summit or whatever, then it might as well go on the right side of the page. Your creative expression of things might as well go to like, “Oh! How is this relate to what I already know? What about this and how am I going to share this with this person and everything?” 

By the way, you notice that I’m talking a lot about teaching other people, because another brain hack, if you will, is learn something with intention of teaching it somebody else. Again, it’s common sense, but it’s not common practice, that I challenge everybody who’s listening to this to re-listen to this episode and listen with the intention of teaching it to someone very specific, because if you had to give a talk on this in a couple of days, 48 hours from now on stage or coach somebody on how to speed read or whatever, you would listen at a higher level. You would be more active. You would ask more questions. You would take better notes, because you would have a stake in it. 

The reason why I like that is — What gets twitted all the time is this thing they say, I say that, “When you teach something, you get to learn it twice.” Is intention matter. If you learn with the intention of teaching and sharing it with somebody else, when you teach it, you get to learn it twice. 

If you want to accelerate your learning, learn any subject or any skill faster, learn it with the idea, the motive to teach it to someone else. Again, going back to this mastery path about fundamentals and the basics, this is very basic. It’s not very sexy, but it’s going to get you’re the result that you’re looking for.

[0:58:45.4] MB: Tell me a little bit about the FAST method and the strategies you have from learning faster. 

[0:58:50.3] JK: Perfect. I love talking about this, because — This is a framework that I use, just a guide system for learning anything more quickly, because I think that’s what we want to do. Our ability to acquire new skills. Our ability to acquire new subjects. Really simple four steps. The F in FAST stands for forget. If you want to learn something faster, I would say forget what you already know about a subject. Not permanently, but just set aside what you already know. I find that when I’m coaching somebody, as long as they have a motivation to learn something and then they have an open mind to learn something, a beginner’s mind, that’s really the phrase here, then they can learn faster. 

A lot of people won’t learn something faster, because they feel like they know everything and they’re not going to learn faster. I would say if you want to learn something new, temporary forget about what you think you know about it. 

The other thing I would say really fast when it comes to forgetting, I would forget about what’s going on that’s not urgent and important. It’s a myth that you can multitask. It is completely been debunk. Yes, you could walk and chew gum and have a conversation on the phone. You can’t do two cognitive intensive activities at once. It’s not possible. 

It’s a myth, and when people are multitasking, what they really are doing is what they call task switching, they’re switching from one task to another and every single time you switch to another task, because you’re getting these dopamine fixes and everything, because you’re getting rewarded for the novelty, you’re feeling like you’re getting stuff done, but it actually takes you another 5 to 10 to 20 minutes just to regain your focus and your flow. 

You lose time and, actually, that person also has more errors, so they make more mistakes. I would say focus on one thing. The F when it comes to forgetting, I would forget about anything else that’s not going — That’s going on that’s not urgent and important, because if 25% of your attention is being spent trying to do this and thinking about this and this, that only leaves you like 25% to really learn. 

The last F I would say for forgetting is forget about what you know about a subject. Forget about situational things, but also forget about your limitations, because most people are out there and they have a focus on what they can’t do. They have a fixed mindset where they are saying, “Oh, I’m just too old,” or “Oh, I’m just not smart enough,” or “I didn’t go to that school,” or “I don’t have that background,” or “This runs in my family,” or whatever it is. They’ll fight for their limitations. If you argue for your limits, you get to keep them. If you argue for your limits, you get to keep them. 

I would stop fighting for them. Instead, just set the possibility that something else is possible. Just a quick hack; if you find yourself saying, “I’m not successful.” Just add the word yet. Three letters at the end of that limitation, so at least your mind opens up the possibility that it’s going to happen, because imagination is very powerful. But be very careful whenever you put behind the words I am. Those are very — The two smallest words, but they’re the most powerful words on the planet, because whatever you put after I am, it’s going to determine your life, an identity level. Forget about subjects, what you know. Forget about situations. Forget about limitations.

The A is active. If you want to learn any subject or skill faster, you need to be active about it. While I was saying that one of the challenges is most people grow up with this very passive education where they were just sitting quietly by themselves, not talking to their neighbors. They had to regurgitate information or [inaudible 1:02:07.6] passive, and learning is not a spectator sport. Learning is not a spectator sport. You have to get off the bench, roll up your sleeves and get involved. Ask questions. Be active. Take notes, like we’re talking about. 

The S in FAST stands for state, and this is really a key one. I want to really emphasize this. If you walk out with anything from this conversation know this, all learning is state dependent. All learning is state dependent. 

What is your state? A state is a simple word for snapshot of the mood of your mind and your body. How you feel, your motional state. The reason why it’s important is one of the keys when it comes to quick recall, if you want a better memory that I teach, is information combined with emotion becomes a long term memory. Information combined with emotions becomes a long term memory, and you know this because there’s probably a song, a fragrance, or a food, or something that could you take you back when to when you’re a kid, right? We all have it. 

There’s a food, a scent, a perfume, some fragrance, some kind of music, whatever. It takes us back decades. That’s because information combined with emotion became a long term memory. You didn’t have to repeat it over and over again. You did it once and it’ll be there forever. That’s really accurate when it comes to learning, that you have to add emotion into your learning process. Otherwise we don’t remember the boring. We don’t remember the mundane, because if your emotional state is zero, zero times anything is anything. You want to up your state. 

We have control of our state and how we feel, because what I challenge everybody here is to be a thermostat, not a thermometer. What’s the difference? A thermometer is something — Functionally, it reacts to the environment. It reflects the environment, what the environment is giving it. That’s not a thermostat though. A thermostat is different. Thermostat sets the standard. It sets a goal. It sets a vision, and all of a sudden what happens to the environment, the environment raises to meet that standard, because that’s the power of the thermostat, and I’m here to say that just remember who you are, that you’re more of a thermostat than a thermometer, and that whatever you set that too, you’re more likely to be able to achieve. The thing that you really want to set, the standard for most, is how you feel about things. You could control how you feel based on just your mind and your body. You change your thoughts, right? Thoughts are things. There’s a biology to belief as we’ve learned. Also, by moving your physiology, it affects your psychology. That changing your posture, doing deep breathing, doing the things that I do in my morning jumpstart your brain kind of thing, it changes your physiology, and all of a sudden it changes the way you feel. When you change the way you feel, you’re going to learn faster. 

Finally, the T in fast is what we covered already. It’s Teach. Because I think there’re two reasons to learn anything. You learn it. Number one, how it could benefit you. The other reason you learn anything is because how it could benefit somebody else. I would always learn — One of the reasons why I feel like I learn fast, is everything I learn, I learn to be able to share with somebody else. That’s who I am. I think everyone else should do that and should give and pay it forward that way. Don’t give to get, give because it’s who you are. 

They say those who can’t do teach, I never thought that was negative. I thought, “Wow! Those who can’t do, teach. When you teach it, then you could do it.” I would encourage people. That’s FAST; forget, be active, manage your state and learn with the intention of teaching somebody else. 

[1:05:32.6] MB: Really quickly, for somebody who wants to be — We covered so many topics today. For someone who wants to really simply and easily start implementing some of these ideas today, what would kind of one piece of homework be that you would give them as a starting point to begin? 

[1:05:48.6] JK: Yeah. I’ll give people two. Number one, I would invite people to listen to our podcast. It’s only 10 minutes long. It’s not guest-driven. It’s just one brain hack for busy people who want to learn fast or achieve more, on how to learn a language or how to get rid of negative habits, how to read a book a week and so on. It’s not a big time investment. There’s zero cost. 

Number two, I would say schedule it. That’s the big thing I would encourage people to do. I think people don’t — They talk about things all the time. If you want to turn knowledge into real power, you have to schedule it down to a task or an activity and you have to schedule it and treat it as time that you would never cancel it with somebody. You would never cancel on a family member. You never cancel this doctor’s appointment. You never cancel this meeting with an investor or your number one client, because if we talk about stuff, it’s a dream. When we write it down and you put it into your calendar, then it’s real. 

I would say that the most important thing to take something invisible and make it visible is make it visible on your calendar. I would say like even with your show, I would say, “Hey, this many times a week I’m going to listen to this show at this time.” Then once it’s in there, that’s your learning time, and it’s time you never compromise. 

I would encourage everybody to listen to this episode again. Maybe try — Actually, listen to this episode again and do the note taking with the intention of teaching, that capture and create. The big thing is, schedule your learnings. Everybody has a to-do-list. For me, two more important lists that I have is a not to do list. I never touch my phone the first hour of the day. I think it’s somewhat the most destructive things to your productivity or performance. I have a very large not to do list. 

I also have a to learn list, and I think that’s very important, that if you want to be a leader, that you always are learning. Dedicate a lifelong learning, and pick subjects and skills that you want to — Every 30 days, take on a new challenge, because when we’re growing, when we’re green we’re growing, when we’re brown we’re rotting. I think all of us, everyone who’s listening to this wants to grow to their fullest potential. I would say it starts with scheduling time for yourself and it’s time well-invested. 

[1:07:56.2] MB: Jim, where could people find you and your show online? 

[1:08:00.3] JK: The best place for people to go is kwikbrain.com. You have to spell Kwik — Kwik really is my last name. I didn’t change it to do what I do. It’s K-W-I-K, kwikbrain.com. That’s how people can see our podcast. You can see it on Sticher and iTunes and so on. 

Then I would love to continue the conversation on social media. I’ve very, very active on Facebook, Instgram and Twitter, just @jimkwik, J-I-M K-W-I-K. I would love people to actually tag both of us on this episode, so if you’re sharing this episode, that’s a way of you teaching somebody else, like we talked about. I think that’s important. I would love to know everybody’s big takeaway. If there’s one aha after this conversation that we had together, I would love for you to post that big aha, because that’s a way of you demonstrating, you’re taking the invisible and making it visible and you’re teaching it, and so you’re owning it and making it your own, and tag us un it, and I would love to read that and respond it and re-share it also as well. 

Yeah, Kwik Brain is the podcast, kwikbrain.com, K-W-I-K, and @jimkwik, K-W-I-K.

[1:09:02.7] MB: I think that’s great. I’ll second that. I respond to every listener tweet, and so definitely do that. We’ll both chime in and give you some feedback. Jim, thank you so much for coming on the show. You shared a tremendous amount of wisdom today. I really appreciate all of the awesome insights that you shared with our listeners. 

[1:09:19.9] JK: Matt, this was tremendous. I really appreciate you and everyone who’s listening. Remember, you’re faster and smarter than you think. I wish your days be filled with lots of life and lots of love, lots of laughter and always lots of learning. Thank you. 

[1:09:31.5] MB: Thank you so much for listening to the Science of Success. We created this show to help, our listeners, master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story or just say hi, shoot me an email. My email is matt@successpodcast.com. That’s matt@successpodcast.com. 

I’d love to hear from you and I personally read and respond to every single listener email. I’m going to give you three reasons why you should join our email list today by going to successpodcast.com and signing up right on the homepage. 

First, you’re going to get our exclusive weekly Mindset Monday email which listeners have been loving. It’s simple, short, sweet, articles and stories that we’ve enjoyed from the last week. Next, you’re going to get a chance to shape the show, vote on guests, submit your own personal questions, vote on things like changing our intro and much more. Lastly, you’re going to get an awesome free guide that we create based on listener demand, including our most popular guide; How To Organize and Remember Everything, which you can get completely for free along with another surprise bonus guide when you sign up and join the email list today. You can join by going to successpodcast.com and signing up right on the homepage, or if you’re on the go, just text the word “smarter”, that’s “smarter” to the number 4222. 

Remember, the greatest compliment you can give us is a referral to a friend either live or online. If you’ve enjoyed this episode, please, leave us an awesome review and subscribe on iTunes, that helps more and more people discover the Science of Success. 

Don’t forget, if you want to get all these incredible information, links, transcripts, everything we’ve talked about and much more, be sure to check out our show notes, which you can get at successpodcast.com. Just go there and hit the show notes button right at the top. 

Thanks again, and we’ll see you on the next episode of the Science of Success.


November 16, 2017 /Lace Gilger
High Performance, Creativity & Memory
BarbaraOakley-01.png

Learning How To Learn, Sleeping Without Sleeping & Hacking Your Brain To Become A Learning Machine with Dr. Barbara Oakley

April 27, 2017 by Lace Gilger in Creativity & Memory

In this episode we discuss learning how to learn, meta learning, how Salvador Dali and Thomas Edison practiced the art of “sleeping without sleeping” to hack their neural systems, the concept of Chunking - what the neuroscience says about it and how you can use it to become a learning machine, why “following your passion” is not the right thing to focus, and much more with our guest Barbara Oakley.

Barbara Oakley is an associate professor of engineering at Oakland University in Michigan. She has been described as the “female Indiana Jones” and her research adventures have taken her from Russian fishing boats to Antarctica. She has authored several books on topics ranging from genetics to neuroscience and has an recent book called Mindshift: Break Through Obstacles to Learning and Discover Your Human Potential. 

We discuss:

-How Barbara’s journey has taken her from the Army, to Russian Trawlers in the Bering Sea, to an outpost in Antarctica
-How Barbara went from a math-phobe to a professor of engineering (and what she learned along the way)
-Are you afraid of math? Why math can seem to intimidating (and it doesn’t have to be)
-Why the emphasis on memorization as the sole basis of learning has sabotaged our efforts to learn
-How the concept of deliberate practice and why its so important to learning
-How you can augment deliberate practice to become an even more effective learner
-Meta learning and how you can "learn how to learn"
-The concept of chunking - what the neuroscience says about it and how you can use it to become a learning machine
-What learning an instrument can teach us about learning physics and math
-How the brain learns - and the difference between “focused mode” and “diffused mode”
-The “task positive network” and the “default mode network” within your brain
-Why you can’t be in both the “focused mode” and the “diffused mode” at the same time
-How Salvador Dali and Thomas Edison practiced the art of “sleeping without sleeping” to hack their neural systems and harness the benefits of both the “focused mode” and the “diffused mode"
-How do we strike a balance between “focused attention” and “diffused attention”?
-How you can harness learning limitations like ADHD or slow memory to your advantage
-How the difference between a race car and a hiker illustrate the difference between divergent thinking styles and strategies
-The curse of genius, why geniuses often jump to conclusions, and have a hard time changing their minds when they are wrong
-Illusions of competence and how they can short circuit our learning attempts
-Is test anxiety real? Why do we feel anxious before a test?
-Often limiting beliefs and excuses crop up when we haven’t done the work truly trying to learn something
-How to test yourself and improve your knowledge and understanding of any topic
-How you can think about math equations as a form of poetry to more deeply understand them
-Why you should focus on distilling knowledge into the core elements and principles
-Why you procrastinate (and the neuroscience behind what happens when you do)
-The pomodoro technique and how it can help you conquer procrastination
-Why “following your passion” is not the right thing to focus on
-How testosterone impacts how women and men learn differently and why women often mistakenly don’t pursue analytical paths
-Passions can lead you to dead ends in your career, you should focus on broadening your skillset
-Why its important to be strategic about your learning
-How you can “learn too much”

If you want to master the art of learning - listen to this episode! 

Thank you so much for listening!

Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions on how to do that).

SHOW NOTES, LINKS, & RESEARCH

  • [Website] Barbara Oakley

  • [Coursera Course] Learning How to Learn: Powerful mental tools to help you master tough subjects by Barbara Oakley

  • [Book] Mindshift by Barbara Oakley

  • [Book] A Mind for Numbers by Barbara Oakley

  • [Wiki Article] Santiago Ramón y Cajal

  • [Lifehacker Article] Productivity 101: A Primer to The Pomodoro Technique

  • [TedTalk] Learning how to learn by Barbara Oakley

  • [Website] Class Central: Search Engine for Online Courses & MOOCs

Episode Transcript

[00:00:06.4] ANNOUNCER: Welcome to The Science of Success with your host, Matt Bodnar.

[00:00:12.4] MB: Welcome to The Science of Success. I’m your host, Matt Bodnar. I’m an entrepreneur and investor in Nashville, Tennessee and I’m obsessed with the mindset of success and the psychology of performance. I’ve read hundreds of books, conducted countless hours of research and study and I am going to take you on a journey into the human mind in what makes peak performers tick, with the focus on always having our discussion rooted in psychological research and scientific fact, not opinion.

In this episode, we discuss learning how to learn, meta learning, how Salvador Dali and Thomas Edison practiced the art of sleeping without sleeping to hack their nervous systems. The concept of chunking and what the neuroscience says about it and how you can use it to become a learning machine, why following your passion is not the right thing to focus on, and much more with our guest, Barbara Oakley.

The Science of Success continues to grow with more with more than 900,000 downloads. Listeners in over 100 countries, hitting number one new noteworthy and more. I get listener comments and emails all the time asking me, “Matt, how do you organize and remember all this incredible information?” A lot of our listeners are curious about how I keep track of all the incredible knowledge you get from reading hundreds of books, interviewing amazing experts, listening to podcast and more.

Because of that, we created an epic resource just for you, a detailed guide called How to Organize and Remember Everything. You can get it completely free by texting the word “smarter” to the number 44222. Again, it’s a guide we created called How to Organize and Remember Everything. All you have to do to get it is to text the word “smarter” to the number 44222 or go to scienceofsuccess.co and put in your email.

In our previous episode, we discussed how school gives you zero of the social and interpersonal skills necessary to be successful in life, the best starting point for building nonverbal communication, how to read facial expressions and body language to discover hidden emotions, how to become a human lie detector, the secrets super connectors use to work a room and much more with Vanessa Van Edwards. If you want to become a human lie detector, listen to that episode.

[0:02:24.5] MB: Today, we have another awesome guest on the show, Barbara Oakley. Barbara is an associate professor of engineering at Oakland University in Michigan. She’s been described as the female Indiana Jones and her research has taken her from Russian fishing boats to Antarctica.

She’s authored several books on topics ranging from genetics to neuroscience and has an upcoming book called Mindshift: Break Through Obstacles to Learning and Discover Your Hidden Potential. 

Barbara, welcome to the Science of Success.

[0:02:50.8] BO: Hey Mat, thanks so much for having me on here.

[0:02:54.7] MB: Well, we’re very excited to have you on here today. For listeners who might not be familiar, I know you have a fascinating background. Tell us your story.

[0:03:03.6] BO: Well, it’s a little bit of a convoluted one, basically I had no idea I would end up doing what I’m doing. I flunked my way to elementary middle and high school math and science which I just thought, “Oh, you know, the only thing I can maybe do is learn another language because I clearly can’t do anything with math or science or technology.” So I did learn another language.

I joined the army and they taught me Russian and I ended up working out on Soviet trawlers up in the bearing sea. But I found something a little bit dismaying and that was that I had followed my passion just as everyone when we said to do, and I followed it right into sort of a box because basically, working out on Russian fishing trawlers is about one of the few jobs you can do with a specialization that only involves knowing Russian. 

When I was 26 years old, I decided to retrain my brain, if I could, and see if I could actually learn math and science. To my shock, even today, I am now a professor of engineering, It obviously worked, but I think that there’s —If I had known then what I know now about how to learn and be successful in learning, I could have made it a lot easier. That’s a lot of what my work is about.

[0:04:35.2] MB: Do you think that people today are math phobic and afraid of math?

[0:04:40.5] BO: Surprisingly often yes and I think it’s because of the way that Math has been introduced and taught to them at least in the west.

[0:04:49.7] MB: What about the way that math is taught that makes it so intimidating for people?

[0:04:54.2] BO: There has been, over the past, well let’s say, over the last 2,000 years or so of human learning, there has been a very strong emphasis on memorization as sort of the basis, the sole basis of learning and of course it’s not. Memorization is only like a part of learning but over the last hundred years or so, there’s been this sort of swing to the other side of things.

We said, “Memorization is really bad when it comes to learning and the only thing that’s important is understanding.” That’s bad too. For example, I had a student come up to that, I was teaching statistics and he shows me his test and it’s all red line and he says, “I can’t believe I flunked this test because I understood it when you said it in class.”

I almost had to laugh because he has clearly heard through his life sort of echoes from a zillion teachers, if you just understand it, that’s enough but it’s not enough. Practice and repetition is a critical part of building expertise in any discipline and that includes math and science and unfortunately, we could have thrown that out, we placed so much emphasis on understanding that we forget that that’s only part of learning.

[0:06:25.6] MB: You’re an expert in how we learn and the concept of, I guess maybe you call it meta learning. Can you tell me a little bit about kind of what that is and why it’s so important?

[0:06:36.7] BO: Let’s take me for example, I learned how to learn Russian at the Defense Language Institute. Now, what I didn’t realize that I was also learning at the same time because nobody ever told me this was that I was learning how to use deliberate practice on the parts of the material that were really the most difficult for me in order to kind of advance my learning more swiftly.

A lot of times when you're learning something, you make the mistake of, “Hey, this is easy, it feels good to be some prospect you’ve already learned because you’ve already learned it. You sort of tend to spend your time on this easier stuff instead of always pushing the edge, kind of going, “Now what’s difficult for me? That’s what I need to practice with.”

When I was learning Russian, I learned about this concept of deliberate practice where I push myself on the stuff I’m really having trouble with. I also learned about practicing repetition when I’m learning verb conjugations and various sorts of procedural fluencies that it’s not really enough to know how to conjugate a verb but to know how to conjugate different kinds of verb and pull them up instantly whenever I need them and mix the together with other sorts of things.

All of this are meta learning ideas that apply equally well to learning in math and science or learning to drive a car, learning to play soccer, how to play a musical instrument, it’s all really the same kind of thing and so what ties all of this ideas together is the concept of chunking. Chunking is a lot of interesting neuroscientific research that’s coming out on this now but we didn’t understand before that when you’re first sitting down to look at something and learn it, your little working memory and your prefrontal cortex is going nuts because it’s trying to make sense of this really difficult to handle material. 

But once you’ve mastered it or understand it and you practiced with it, you can actually pull that chunk into mind and then you have other —It’s what really happens is, your prefrontal cortex settles down when you have acquired expertise. You might think, “It should be working harder,” but it’s not, it actually settles down because it turned out this mental processes to other parts of the brain and it can just call them in to play into the working memory whenever you need to and it can even tie other things together when you need to, if you sort of really develop neural patterns that you practice with that you can easily pull to mind.

[0:09:39.7] MB: There’s a lot to unpack from that and I’d love to start with the concept of deliberate practice, it’s something we’ve talked about in the past and that’s something I’m a huge fan of on the show but for listeners who may not know about it, can you briefly explain kind of what is deliberate practice and why is it such a powerful technique?

[0:09:56.5] BO: Well, let me give the example of learning to play a musical instrument. Let’s say you want to get better at the guitar. Well, your tendency is to — you’ll learn a chord and learn a few chords and maybe learn a song and then you’ll practice with that song so maybe you’ll spend an hour practicing this song at length, right? But you’re practicing the whole song, you’re not focusing on the parts of the song that you’re really having trouble with. 

Parts of that practice are really easy and comfortable to do because you already know it pretty well. It’s also kind of wasted time because you already know it. Instead of kind of wasting time on those easy parts that you already know, it’s much better to put most of your time into the stuff that’s really hard that you fumble finger over.

The more you’re able to place your attention on those really hard parts, the more quickly you will improve. Some studies between people who have really become masters at whatever area they’re working it, whether it’s playing chess or sport or a musical instrument, the more the people put practice into the toughest stuff, the more rapidly they advance.

For me, I put that in my mind as, “Well, gee, you’re sure making learning unpleasant right?” Because you’re supposed to just work on the painful parts but if I instead reframe that in my mind as I’m going to put X number amount of time into put really focusing on the tough stuff, whether I can only take a 25 minutes of doing that or whatever — sorry, I put it in mind how much can I really take of hard learning and then I set everything aside so that I’m only doing that hard learning during that time. That does seem to really help.

[0:12:24.1] MB: Let’s dig deeper into kind of how to become better learners? One of the things you’ve talked about is the difference between the focus mode and the defuse mode in the brain, can you dig into that distinction and why it’s so important from a learning standpoint?

[0:12:41.0] BO: It’s easy to look at the brain and it’s extraordinary complexity and get sort of lost in it. But the reality is that research is showing that there’s sort of two fundamentally different modes of thinking that the brain uses. Almost like two different ways of perceiving the world. 

One of them is what I’ll call focus mode and it might be considered, it’s sometimes termed pass capacitive networks in the psychology literature and there’s a little bit of evidence that actually just kind of focus mode is more left brain oriented although any type of thinking, you obviously need both sides of the brain.

Focus mode thinking is you can turn it on instantly. Sort of like a flashlight, boom, it’s on and then you can focus on that math problem you were trying to solve or the bit of coding you wanted to do or even the type of kick that you wanted to make in soccer, you’re focused and that involves sort of a smaller network in a particular area of your brain.

Then, there’s that other network I was talking about and I’ll call it the defused mode. What I mean by this kind of catch all term is the mini neural resting states, the most prominent of which is the default mode network and this network quite literally has broader range connections. When you go into this defused mode, you can’t do this type focused type thinking that you came when you’re solving a math problem or something. 

But you can at least get to a different place in your brain, right? A different way of thinking about things that can sometimes get you out of a rut. For example, if you look at my old books when I was trying to retrain my brain. I was 26, had to start with remedial high school algebra and if you look at the book, it has this dimples on the pages.

The dimples are because I get so frustrated, I take a fork out and I’d stab the book page with the fork. What I didn’t know now, I mean, of course, frustration of what you’re learning, especially if it’s tough, it’s quite common and what you often need to do when you reach that stage, you’re in focus mode.

What you're doing is you’re kind of in this little tiny network and it’s not the right network, you’re getting frustrated because you can’t solve it. Being where you’re at in your brain so to speak. You can only solve it by taking a big step back and taking a completely different approach that can maybe get you to the part of the brain where you need to be thinking and solving this particular problem or understanding this particular concept.

Learning often involves going back and forth between this tight network focused type thinking and this broader network defused type thinking. You can’t be in both modes at the same time, you can only be in focus mode or defuse mode.

That means, as long as you’re focusing, you’re actually blocking the other type of thinking, the other network that you may need to be able to solve the problem or understand the concept. That’s why again, when you get very frustrated, it’s important to close a book, get your attention off it, whatever you’re trying to learn, and just let your mind go.

You can either focus on something different or you can go for a walk or just do something very different. After a while, your defuse mode is like processing in the background and when you next return to that concept, it makes more sense and sometimes you’ll say, my goodness, how did I ever miss? It’s so easy, I should have been understanding it.

“Now, you might say, well, why can’t I be in focused and defused mode at the same time,” about the same topic? The thing is, the brain just doesn’t work that way unless you’re on certain forms of mushrooms and I am not suggestion that that’s a good thing to do.

[0:17:31.7] MB: It’s not possible without sort of some extreme interventions to simultaneously be in both the focus mode and the defuse mode?

[0:17:41.3] BO: Indications are about that same subject, you can’t be in both modes at the same time. If you’re focusing on a particular problem, you can’t also be defusing about the problem as long as you’re focusing on it. But if you switch your attention to something different, then your defused mode can be processing in the background.

As long as your attention switch. On the same topic, the same problem, the same thing, you can’t be in both modes at the same time.

[0:18:21.0] MB: You’ve shared a couple of examples in the past of particular famous people, specifically Salvador Dali and Thomas Edison and how they were able to cultivate a strategy to switch between this modes in a way that helped them kind of harness the benefits of both, could you share those stories and examples?

[0:18:39.0] BO: Sure. Salvador Dali had a technique that he called sleeping without sleeping. What he would do with this is he would sit in a chair with some keys in it and he’d relax, he’s kind of loosely thinking about whatever problem with his surrealist painting, he was a great surrealist painter that he was trying to resolve or crack a business related problem and he relaxed away with his keys in his hand and his hand would be dangling above the floor. Just as he relaxed so much that he’d fall asleep.

The keys would fall form his hands, the clatter would wake him up and as he was in this sort of relaxed, almost drifting towards dream like state, he would get this ideas that were extremely creative and as soon as the keys would drop, the clatter would wake him up and he’d come out of that defused mode reverie back into the focus mode and that’s where he could refine and analyze and work with the ideas that had come to him while he was in the defused mode.

You might think wow, that’s great for surrealist painters but you know, I’m an engineer, how does that help me? What’s interesting is that Thomas Edison apparently did something almost identical. Except, he sat in a chair with ball bearings in his hand, at least according to legend and relax away, kind of loosely cogudaing on some sort of a technical issue, he was trying to solve.

Just as he’d fall asleep, the ball bearing would fall from his hand, the clatter would wake him up and off he’d go to work on some of this new creative ideas that had come to him. Now, I’ve tried this and you know, I have trouble sleeping anyway and when Id o fall asleep, I really fall asleep so it didn’t work too well for me but perhaps it might work better for some of the listeners.

[0:20:55.8] MB: When we have something to study or something we really want to drill down and focus on deeply, what’s the best balance between kind of focused attention and I guess daydreaming or defused thinking?

[0:21:08.9] BO: That is a very good question because there actually is an important balance depending on what you’re doing. For example, if you are doing your taxes and that’s something that requires intense focus effort and your best bet is to put yourself in a room with no distractions whatsoever and so that you can really work a way in a focused way on whatever you’re working on. Let’s say that you’re working on something like trying to understand cardiac function or how an irrigation system that you’re designing might come together or that you’re building — Something that involves like a bigger picture, you’re not just memorizing or working through rope kinds of things. 

You sometimes need to focus but then also step back and see the bigger picture and the best way to do that is to do something like go to a coffee shop because a coffee shop, what will happen is, you go along, you can be focusing away and then suddenly there will be like a little clatter in the background and that little clatter and the little bit of noise here and there, what it does is it momentarily seems to take you out of the focus mode and put you momentarily into default mode network, into defused mode kind of thinking.

These little occasional transitions are healthy because they kind of distract you, you look at it with a bigger picture way and it can help you to understand sort of this kinds of bigger picture issues. For example, the book I have coming out now is called mind shift and in it, I write about things like this. Medical schools sometimes have problems with students who seem to be on the face of it stellar students, they get great grades, they’re just superb, they are the kinds of students who can sit there and memorize all the anatomical terms maybe in a couple of hours that other students might have to spend weeks, even months trying to learn because medical school is a deluge of information.

This ace memorizers can easily pick up memorized material but then they might sit down and they’ll use the same technique to study for a cardiology exam, well guess what? You can’t memorize how the heart is functioning and sort of see and imagine all the different kinds of things that are happening simultaneously and that influence one another.

It takes a very different kind of studying and that often takes much more time. Here are this ace memorizers who are super stars when it comes to the anatomy examinations, suddenly, they give themselves way too little time to study for something like a cardiology examinations and they do terribly because they think they can just memorize it but it doesn’t work. I think there’s a lesson for us in all of this and that is that of course, memorization is an important part of learning.

Often, you do need to be able to step back and make sure that you’ve synthesized information particularly about complex systems that have sort of a lot of moving parts to them so to speak.

[0:24:56.8] MB: For people that have learning limitations or struggle all the things like a slow memory or ADHD? What does that mean for their learning style and does that inhibit their ability to become effective learners?

[0:25:11.6] BO: ADHD is very interesting in that we often sort of penalize individuals whose attention is kind of like shiny, you suddenly give this rapid and it sort of falls out what you were doing. The reality is that individuals that have this kinds of challenges can actually have a superior — They can have a big advantage over those who have steel crafts or some working memories and minds. The reason for that is that if you have this easy distractibility, what it seems is that in essence, things fall out of your working memory very easily, it’s not sticky.

When something falls out, something else goes in and that’s where more creativity comes from and so researchers shown that individuals with more working memory problems or ADHD or distractibility, they are often more creative. Do you have to work harder to sort of keep up with the Jones’, the people who have overly tenacious working memory? Yeah you do but you would not want to trade off the advantage that your core working memory actually gets you.

More than that, people with a sort of a slow way of thinking, it can be a little bit demoralizing because you're sitting in class and the teacher utters some complex question and before the words have even escaped the teacher’s mouth, some race car driver grain person has already got their hand up in the air with the answers. But where does that lead the rest of us? Where it leaves the rest of us is a very interesting and sometimes very desirable place because the race car, the person with the race car brain, they get there really fast. In some sense, think about what a race car driver sees?

Everything goes by in a blur and boom, they’re there. Now, the rest of us may have something that I would call like a hiker brain, you get there but it’s really slower. So a hiker brain is like you can reach out, I mean, a hiker can reach out and touch the leaves, they can smell the air, the pine in the air, they can hear the birds, see the little rabbit trails, completely different experience than the race car brain.


\In some ways, richer and deeper. By hero in science is Santiago Ramon y Cajal, he won the Nobel Prize, he’s considered the father of modern neuroscience. And what Ramon y Cajal said was I am no genius and he was being honest, he said, I got to where I am because I was persistent and because I was flexible when the data told me that I was wrong in my conjectures.

He said, I am no genius but I have worked with many geniuses and he said, geniuses tend to jump to conclusions and then because they’re used to always being right, they have difficulty changing their minds when they’re wrong. If you are a slower thinker, rejoice. Sometimes you can see things that even the geniuses miss. There’s definitely a place for you.

[0:29:02.7] MB: Tell me about the illusion of competency and how that factors into learning strategies. 

[0:29:09.5] BO: Well we all suffer from illusions of competence and money. For example, I’ll sometimes be trying to learn something and I realized that I spaced out a little bit. I haven’t been testing myself to see if I really understood the concept because sometimes it’s a bit painful to really push yourself with learning actively. It’s so much easier to watch a video on how to solve a problem and it’s like, “I got it, I don’t need to work this myself” and it’s simply not true. 

For example, one class I had the worst student in the class. He would watch the videos and he would come to class and he couldn’t grab it. He just thought that his presence in watching the videos when he was trying to learn something or sitting in class would get it into his brain through osmosis and he just didn’t recognize that you actively have to do it if you want to master the material. So I think one thing that is apparent to me is what makes me laugh, whatever could make me laugh. 

You know I suffer from test anxiety. What makes me laugh is that as a society we more or less encourage this kind of misunderstanding of what learning entails because don’t get me wrong, test anxiety is real. I suffered from test anxiety but over the decades as I have talked, I discovered that 99% of those who claim to have test anxiety never work with their groups, never worked hard on homework problems. They’re at a loss because basically they are not doing the work on the side to try to understand the material. 

So it’s really important to be aware of how you’re fooling yourself when you are trying to learn something. Often the first thing that comes to mind about why you are unable to learn something is a thought that is actually fooling yourself. You may say, “You know I just don’t have a talent for math” for example when actually it isn’t that at all. It’s that you’ve for example procrastinated about learning math and then you come up the last minute and you try to learn it all at once and of course you can’t do that. 

So the best way, some of the best way to get around illusions of competence and learning are to test yourself at every possible time that you can do that. So make little flash cards for yourself. If you’re learning a language, it’s natural to develop flashcards or anatomy parts but actually even flashcards when you are learning in math and science can be extremely valuable. We often say, the poets will say memorize the poem and you will understand it more deeply. 

But why should we let the poets have all the fun? If you have an equation, that equation is a form of poetry and if you memorize it, you’ll think about it more deeply. So don’t just sit there and mechanically try to memorize it but go, “Now let’s see why is that M multiplies times the A? Why isn’t it dividing?” so you are memorizing F is equal to MA but you are thinking about it or if you’re taking mass times velocity squared over two, why is that velocity squared? 

So you are thinking about these equations and as you are memorizing them and it will enhance your understanding. So test yourself, make little flashcards, even put the equation like you are working a problem for homework. It just bores me sometimes. We have this philosophy that you just do a homework problem once and you turn it in and you somehow absorb how to do it and that’s like saying, “Yeah, you sing a song onetime” sure now you’re suddenly Lady Gaga. 

You could sing like that, it just doesn’t work that way when you are learning something difficult. So your best bet if there are some, you can’t really internalize everything but if you are learning something difficult in math and science or language or anything, what you want to do is for example, take a problem and then see if you can work it cold and if you can’t, take whatever hints you need to, look and then try later in the day just see if you can work it cold. 

And then try that over the next couple of days and what you’ll soon find is that you worked it enough times that boy, that problem just flows like honey from your mind like a song. Whenever you look at the problem you can see the steps that you need to do in order to solve the problem and that is rich learning and then when you are under stress with an examination, you’ve got these ideas so deeply internalized that they’ll flow naturally even under conditions of stress. 

And of course, they’ll stick with you for many, many more years. The other little trick that can help with illusions of competence and learning is to use the method of recall and what recall involves is let’s say you’re reading a chapter in the book and you are trying to internalize the key ideas. So you read it, read a page and then this is key to this technique, you just look away and see what you can recall as far as the main idea. 

Now if you want to, you can put a little note in the margin or maybe just a bit of underline somewhere but what you really want to be doing is looking away and see if you have internalized the key idea enough so that you can regurgitate it on your own. By contrast, if you simply read the text, your eyes will flow over it but you won’t internalize it or if you just underline a bunch of stuff or even if you do concept mapping, none of these techniques is as good as simply seeing if you can recall what you’ve just read. 

[0:36:24.3] MB] So for those of us that aren’t students, are these strategies still effective or what are some of the strategies that we can use in our everyday lives to build and retain knowledge? 

[0:36:24.3] BO: Well it depends a lot on what you are trying to learn. The key idea here is like when I was talking about recall and reading something difficult, often no matter what you’re doing, let’s say that you’re in business and you are sitting there listening to someone’s report, what you really want to be doing is trying to get one chunk, a key chunk, maybe a couple of them so these are the key points that that person is making. 

So what you want to be doing is sitting there and analyzing, “Okay, there’s this wall of words coming out of me. What’s the crystal? What are the couple of little crystallized ideas that this person is really trying to communicate?” because during a presentation like that, you are actually being taught and you are learning something and so that’s a good way to synthesize what you’re learning. Another technique that’s more applicable just for learning in general and in life is often times when you’re trying to retool yourself or learn something new. 

You always feel like you’re at a disadvantage because let’s say you are trying to learn a new program in language for your job. You’ll be thinking, “Wow there’s these other people who are so far ahead of me how can I even catch up?” For me, when I was trying to switch from language study to becoming an engineer or I was thinking, “Oh all these people know so much more than me” and we all do this kind of thing where we feel like we’re an imposter. 

Whenever we are at a work situation where it’s new to us and everybody else seems to know more than we do but now psychologist will tell you that feeling like an imposter is a very bad thing and you should just stop it because you’re just terrific and you are there by virtue of the fact that you’ve got so many gifts and you are not just lucky, you’re just really talented and all these kind of stuff. I think that’s kind of baloney in some ways and the reason and I think it’s very well meaning. 

It’s nice to tell people to stop thinking that way but I think they don’t need to stop thinking that feeling like an imposter is a bad thing. I think feeling like an imposter is a wonderful thing because what that does is it gives you a kind of beginner’s mind. It lets you much more open to what’s going on around you and you’ll look at things and think about things. See when you are the outsider, when you’re the new one, it gives you… 

Even if you’re like, for example, for me, a woman in engineering and there’s not as many women in engineering but that can be a good thing because it gets me used to, “Oh I’m different” so if I have ideas that are different, that’s okay. I’m used to that so I think it’s a healthy and naturally to be sometimes be a bit of an outsider by virtue of whatever reason because it gets you more used to, “Hey, it’s okay to think a little bit away from everyone else” and also, it does keep you a little bit more open because you’re trying to figure out what that situation is. 

So you’re watching more carefully, you’re not over confident of how you’re just so smart and gifted and intelligent that of course you’re going to be a superstar. So these are my kinds of thoughts and approaches about meaning in equator of working world. 

[0:40:23.7] MB: Earlier you touched on procrastination. I’m curious, why do we procrastinate? 

[0:40:29.1] BO: We procrastinate sometimes, in fact many time because it hurts. It turns out if you even just think about something you don’t like or you don’t want to do, it activates a portion of the brain, the insular cortex that experiences pain and so the brain naturally bough, will now look for a way to stop that negative stimulation and it turns your attention away from whatever you were thinking about. This is called procrastination and that’s exactly what happens a lot of times with procrastination. 

It’s simply is slight changing of what you are focusing on so that it takes away the pain. You do this once, you do it twice, no big deal at all. You do it very often, however, and it is procrastination and it will have very serious long term consequences on your life. So the biggest thing that I recommend there is something called the Pomodoro Technique and that was invented by the Italian Francesco Cirillo in the 1980’s and it’s so super simple. 

That is probably why I love it and actually the course I teach is called Learning how to Learn and it is the world’s biggest massive open online course. So we’ve had approaching two million students now. I teach this course with Terrence Sejnowski, the Francis Crick Professor at the Salk Institute. One interesting thing is student in this course like I hear from a lot of these students was just really tough when you got to know these students. 

But it also gives you a sense of what people find really important and they love this Pomodoro Technique. They find it incredibly effective and helpful. So I think if you haven’t heard of this technique before, it’s high time to hear about it and if you have heard then this is a good reminder for you. All you need to do is turn off all distractions, so no little ringy-dingy on your cellphone or notifications on your computer and you set a timer for 25 minutes and you just focus as intently as you can in those 25 minutes. 

Now if your mind distracts you and says something like, “My mind was A” which was, “Holy cow, I’ve only done two minutes of my Pomodoro and I’ve got 23 more minutes to do? I just can’t do it” and I just let that thought go right on by and I return my focus to the Pomodoro or to whatever I am focusing on and then when I’m done, I relax. Now this is not to say if I’m really in the flow I let myself go longer than 25 minutes but at the very minimum I’ll do my 25 minutes and then I switch my attention to something else. 

So I might cruise the web, get up and move around a little bit, just something to change my attention for a little bit and this is as we found earlier a really important part of a assimilating on mastering or understanding whatever you are working on. It’s a little bit like while you’re focusing you’ve got the roast in the oven cooking and then diffuse mode afterwards when you relax or reward yourself. You’ve taken the roast out and it’s continuing to cook a little bit. 

You don’t want to jump right in and have that roast. So we always used to think that you only learned when you are focusing. That little diffuse mode is when you’re also consolidating and processing, whatever you’re trying to work on and that helps you to understand it more effectively.

[0:44:28.7] MB: Changing gears a little bit, one of the things that you’ve talked about is the idea of following your passion isn’t necessarily the right direction to go in. Could you talk about that for a moment? 

[0:44:41.1] BO: I think that that’s a very important question and the reason is there are many competing poles in any one’s life. There is how you internally feel about what you want to do and some things come easier to some people than to other people. So let me give you one interesting example. It turns out you might ask, “What effect does testosterone have between men and women and their understanding of math and science. 

Oh boy, that’s a scary question right? What research shows is well it really doesn’t have any difference. Actually any women on average are equally capable in learning math and science but testosterone does have an effect on some aspect of what we’re interested in and what we think we’re good at and that is that testosterone unfortunately when in fetuses and young children, what it can do is it delays the development. It doesn’t stop but it delays verbal development in boys because they’ve got more testosterone. 

Well clearly, it doesn’t do this in girls. So as boys and girls develop what happens is guys will lag behind initially, they’d catch up later. They lag behind verbally and so within themselves they’ll look at themselves and go, “You know I’m better at analytical sorts of things” and women on the other hand, they’ll look inside themselves and would go, “You know I’m better at verbal sorts of things than analytical things” and it’s true. 

Even though men and women are the same in their analytical skills, right? So what this really means is that women sometimes look inside themselves and go, “You know I’m just naturally better at verbal sorts of things so that’s what I should do in my career” and guys will go, “You know I’m better at analytical sorts of things so that’s what I should do in my career” even though they both have the same sorts of capabilities. 

So when we tell people, “you know just follow your passions” what that really equates to is a lot of the time is simply do whatever is easiest for you, whatever feels the easiest and so well the guys will go off and detect logical more often and this is all on average, more technologically related sort of issues and of course that’s an advantage today because technology is really important in today’s society and women on the other hand, they’ll hear “follow your passion”. 

And they will say, “Well gosh English comes so much easier to me, that must be my passion” even though they could be equally good at something more technological or matching it with something technological and off they’ll go into something that perhaps not going to benefit them in the workforce. It’s important to be strategic about your learning. Passions can lead us to dead ends as I’ve found when I learned Russian. This doesn’t mean that you give up on your passions. 

It means that you’ll use a little bit of common sense to see if either you can combine your passion with something else or find a way to at least make sure that you’ve got a workable living in a real world that can combine and help support whatever you’re creative passions may involve. I heard a psychology professor and I love psychology, I write about psychology but this psychology professor said, “Oh I told these parents that their child should go into psychology because psychology is a general sort of thing,” 

Engineering or something like engineering you’re very specialized in what you can do whereas psychology is very general. And that is a complete misconception of what’s going on in those two careers. Engineering is a general field like look at Jeff Bezos. He has engineering degrees but he’s the CEO of a company. In fact there was a study done on what is the top factor in common of all the world’s leading companies? And that factor was that they were led by CEO’s who were originally trained as engineers. 

Not as accountants, not as English majors, as engineers and engineering helps you to think in terms of tradeoffs. Now I’m not saying that engineering is the “be all end all” and if you have caught a degree in psychology, I actually love it. It’s a wonderful thing but it’s a very good idea to as much as you can broaden your skill set. So if you are really good at humanities or social science oriented sorts of things, it’s a good idea to try to broaden into something just a bit more technical. 

And if you are more technical, then you want to go the other way. You want to enhance your public speaking skills and your writing skills and just broadening your passion I think is the way to go. Don’t just follow your passion. You want to broaden it. 

[0:50:45.1] MB: What is one piece of homework that you would give to listeners who want to practically implement some of these ideas in their lives starting today? 

[0:50:53.2] BO: I would say to get out a piece of paper and write down where are they now and where do they want to go, what direction do they want to go at and then here’s what I would suggest. I would say go to an outfit called Class Central online and Class Central is a wonderful mechanism for taking online courses, really good ones and go in there and see what kinds of free or very low cost learning might help you to get to wherever you want to go in your learning and in your life. 

Head off a little bit. Learning doesn’t have to be — you can learn too much. You could fill your life with it. Learning to the detriment of everything like relationships or just relaxing a little bit but learning is like exercise for the brain. Having a little bit of exercise during the day helps you to be a healthier human being and in a similar way just having a consistent learning program of some sort also helps your brain. It literally makes it more healthier. 

It allows new neurons to survive and thrive and grow when you’ve got that trellis of learning for those new neurons that are being born every day to grow onto. If you are not trying to learn anything new then you become one of those kind of as you are growing older sort of stuck in the rut kind of inflexible sorts of people and nobody wants to be that in your learning or in their life. So learning can help just make you a fun person to be around as well as the most interesting person in the room.

[0:52:55.6] MB: Where can people find you and the book and your courses online? 

[0:53:00.6] BO: Well, if you go to my website, it’s www.barbaraoakley.com and there are links there for the Learning How to Learn course, which is free by the way, and that’s really, you can buy a certificate that people can like but all the material is right there and it took me a long time to develop that course and we did it in our basement. I do have to tell you that I was invited to speak at Harvard about the course once and I was so nervous. 

Here I am, this little mid-western engineer, I walk in the door and it was filled with Harvard and MIT and Kennedy school folks and I wonder, “What the heck is going on?” And it’s because our one little course made for less than $5,000 in my basement mostly has in the order of the same number of students as all of Harvard’s course online courses put together made for millions of dollars with hundreds of people. So that tells you it’s a course that people really like. 

And so you could also find a link to my new book, Mind Shift, which will be coming out very soon and that one, I travelled all around the world to research and write and it’s pretty exciting and there’s also an ebook, a massive open online course coming out about that. 

[0:54:31.2] MB: Well Barbara, thank you so much for being on the show and sharing your wisdom. I think there’s so many lessons here about how we can become better learners so thank you very much. 

[0:54:40.9] BO: Oh you’re very welcome, Matt. 

[0:54:43.0] MB: Thank you so much for listening to the Science of Success. Listeners like you are why we do this podcast. The emails and stories we receive from listeners around the globe bring us joy and fuel our mission to unleash human potential. I love hearing from listeners, if you want to reach out, share your story or just say hi, shoot me an email. My email is matt@scienceofsuccess.co. I would love to hear from you and I read and respond to every listener email. 

The greatest compliment you can give us is a referral to a friend either live or online. If you’ve enjoyed this episode, please, leave us an awesome review and subscribe on iTunes because that helps more and more people discover the Science of Success. I get a ton of listeners asking, “Matt how do you organize and remember all these incredible information?” Because of that, we created an amazing free guide for all of our listeners.

You can get it by texting the word “smarter” to the number 44222 or by going to scienceofsuccess.co and joining our email list. If you want to get all of these amazing info, links, transcripts, everything we just talked about and much more, be sure to check out our show notes at scienceofsuccess.co, just hit the show notes button at the top. 

Thanks again and we’ll see you on the next episode of the Science of Success.

April 27, 2017 /Lace Gilger
Creativity & Memory
36-HowToDoubleYourCreativeOutputinFifteenMinuteswithTomCorson-Knowles-IG2-01.jpg

How To Double Your Creative Output in Fifteen Minutes with Tom Corson-Knowles

August 17, 2016 by Lace Gilger in Creativity & Memory

In this episode we explore strategies to jumpstart your creativity, how to think about the definition of success, how to retain the knowledge from all of the books you read, and how to be a better writer with best-selling author and publishing expert Tom Corson-Knowles.

Tom is a serial entrepreneur, blogger and international bestselling author. He started his first business at age 13 and is the founder of TCK Publishing whose mission is to help every client earn a full-time income as an author. Tom’s bestselling books include Secrets of the Six-Figure Author, The Kindle Publishing Bible, and The Kindle Writing Bible, among others.

In this episode we discuss:

  • Why creativity is a learned skill and not an innate talent

  • Why creativity is important for everyone, not just “starving artists"

  • 3 simple strategies you can use to improve you creativity right now

  • The incredible importance of “thinking time"

  • The two parts of the creative process

  • How to improve your writing skills

  • How you can double your creative output in 15 minutes per day

  • How to stop yourself from pressing the gas and the brakes at the same time when trying to create

  • And much more!

If you want to boost your creativity - check out this episode! 

Thank you so much for listening!

Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions on how to do that!). 

SHOW NOTES, LINKS, & RESEARCH

  • [Book] 2k to 10k by Rachel Aaron (see here).

  • [Book] The Art of Learning by Josh Waitzkin (see here).

  • [Book] Unlimited Memory by Kevin Horsley (see here).

  • [Book] Moonwalking With Einstein by Joshua Foer (see here).

  • [SOS Episode] The Neuroscience Behind Einstein and Isaac Newton’s Biggest Breakthroughs (see here).

  • [SOS Episode] How You Can Memorize a Shuffled Deck of Cards in Under A Minute - The Science Behind Memory (see here).

  • If you want to learn more about self publishing, get Tom's free self-publishing course (see here).

EPISODE TRANSCRIPT

Matt:	In our last episode we went deep into limiting beliefs. We looked at how random childhood experiences can shape your worldview for decades; discussed how your outer world is created by your inner world; examined how to reverse engineer bad behavior, and much more with our special guest, Catherine Plano. If you feel like something’s been holding you back, but you can’t figure out what it is, listen to that episode. Today, we have another great guest on the show, Tom Corson-Knowles. Tom is a serial entrepreneur, blogger, and international bestselling author. He started his first business at age 13, and is the founder of TCK Publishing, whose mission is to help every client earn a fulltime income as an author. Tom’s bestselling books include, Secrets of the Six Figure Author, The Kindle Publishing Bible, and The Kindle Writing Bible, among many others. Tom, welcome to The Science of Success.

Tom:	Thanks for having me, Matt. It’s great to be here.

Matt:	Well, we’re very excited to have you on. Tom, to kind of get started, tell us a little bit about your story, and how you got into the world of publishing and writing.

Tom:	Yeah, sure. I kind of started my writing journey... Well, actually when I was 12 years old I would just write poetry on my computer. I had no idea what I was doing, and I had this really old Word processor. No one I knew wrote poetry. No one in my family wrote poetry. It was just this weird thing I did, but I never really thought about it until years later when I was in college—I was a freshman in college—and I was in business school, and all of my classmates, their dream in business school was to go to Wall Street, and become an investment banker, earn six figures right out of the gate, and work like 100 hours a week on Wall Street in investment banking. That, to me, was an absolute nightmare. So, the dream of everyone around me in business school was my nightmare, and I was freaking out. Like, I had to find something else to do because I didn’t want to end up in that career path. It didn’t fit for me, for my personality, for sure. So, I started studying entrepreneurship, I started side business, anything I could do to earn extra money, and one of the projects I started was this random thing. I just opened up a Word document on my computer and just started writing. It was never meant to be a book, really, it was just meant to be my personal manifesto of my personal beliefs of what I thought it meant to live a successful life beyond just having money. For me it was more about freedom, and having great relationships, and being able to go wherever I want, whenever I want; wherever I want with whoever I want in my life. So, I started writing this manifesto, and shared it with a few people, and they loved it, and recommended I actually get it published. So, I started trying to get a traditional book deal, trying to find an agent, trying to find a publisher, and just completely failed miserably. Six years and didn’t get anywhere. Banging my head against the wall, basically. Then about four or five years ago a friend mentioned a comment, “Why don’t you just self-publish your book on Kindle?” I had a Kindle since the day it came out so I knew about how amazing eBooks were. I loved eBooks, I loved my Kindle Reader, but I had no idea you could self-publish because when I first started writing my first book, I looked into self-publishing and it was like, the business model was, you needed at least $25,000 investment to buy 5,000 books to have them all shipped to your garage so you could store them there. And every time you wanted to sell a book, you had to collect the money from the customer, you had to put it in an envelope, stamp it, seal it, send it to the customer; it was just this crazy business model. I didn’t have the money to invest the time, let alone the time and inclination to store 25,000 book...or 5,000 books in my garage. So, when I heard about eBook publishing I was like, “That’s amazing.” I just studied everything I could, and long story short, my first year, I had my first $12,000 month just from eBook royalties alone on Amazon Kindle. That’s when I kind of knew that I had made it, so to speak, in the publishing world, just by myself.

Matt:	That’s fascinating. What was the name of that book?

Tom:	My very first book, it’s now called, Rules of the Rich. It had a different name back then, but I’ve since rebranded it. That’s my personal manifesto of what I think it takes to live a successful life.

Matt:	What are some of the things that you shared in there in terms of success beyond traditional monetary success?

Tom:	A big thing for me was freedom, because a lot people might have a lot of money, and I knew a lot of people in my life, especially when I was growing up, who had a lot of money, but they did not like the work that they did. They didn’t like their family, they didn’t like their wife, they didn’t like so many things about their life. Growing up I observed these older people in my life, family friends and so forth, because my parents were doctors so they had a bunch of friends who were doctors. Doctors are actually one of the professions that have the highest suicide rates, which is crazy. So, I’d see these people who were millionaires. I mean, so much money; they had yachts, they had all kinds of great things, and they hated their life. They were stressed out, they were overweight, they weren’t taking care of their body, and all these different things. I learned really quickly, that’s important to me. I don’t want to end up being 50 being overweight, being sick all the time, hating my family, hating my life, hating my work. I wanted the opposite of that. I wanted the money, right? I’ll take that, but if I have to also have the freedom, the health, the relationships. That to me, were the related keys to a successful life. That’s what I’ve tried to strive for since then.

Matt:	That’s great. I think that’s a really great way to think about it and look at it. Shifting directions a little bit, one of the things that I really wanted to discuss with you is the idea of creativity, and obviously creativity is a huge part of the writing process, and something we’ve talked about before on the show. We actually did a whole episode on some of the neuroscience behind creativity and how to spark it, but I’d love to hear some of your insights about what you’ve learned, and how people can jumpstart their creativity and harness it.

Tom:	Absolutely. For me, creativity is everything, whether you’re in business, whether you’re writing a book, any kind of project, you’re creating something new. That’s going to require creativity. One of the issues I have with the word ‘creativity’ is that it becomes a stereotype like, if you’re a creative person you’re like a starving artist. Most people think that, right? We think that either you have creativity or you don’t, but that’s just not true. It’s a learned skill. Like everything in life, it’s a learned skill. You can learn to be really, really creative. We all have creative faculties, we all have the creative ability in our minds, we just have to learn how to actually harness that. That was actually one of my big challenges as a budding writer, because in school I was really good at math. I was that math guy; I was the analytical guy; I was very left brain. No one would ever say that I was a creative person when I was in school because I didn’t appear that way, and I didn’t have the skills, but now everyone thinks I’m a creative genius; all the books I’ve written and things I’ve done, but it’s not because I was born this way, or because I was born with special skills, it’s because I learned habits and strategies that actually helped me be creative. One of my favorite creative strategies, Matt, that is hugely impactful in my life and many of my students, is something called thinking time. Just scheduling thinking time. Essentially what it is, is that I’ll actually schedule my calendar like, 11 AM to 11:30—thinking time. So, I’ll lock myself in the room: no distractions, no cell phones, no interruptions whatsoever, and I just sit down with a pen and paper and I write down some questions. Questions could be anything from, how can I improve my health? How can I improve my relationship with my wife? How can I improve my finances? How can I earn more income? How can I grow my business? How can I better serve my clients? Just asking basic questions about how I can actually improve my life. What I’ve noticed is just by writing down a question and writing whatever comes to mind—any idea that comes to my mind—writing that down on paper, I have had the most incredible ideas. I’ve had some terrible ideas, for sure, we all have that, but I found some of the biggest leaps in my personal success have come just from asking myself questions. One of the things I’ve noticed is, for example, Matt, we’re in the Mastermind group together, and in our Mastermind sessions someone will ask a question, and other guys in that group will give their answers, their feedback, on how they would deal with that situation or problem, but you don’t need a Mastermind group. You don’t need a mentor to tell you what to do. A lot of times in life, if you just ask yourself, you already know that answer. You ask someone who’s overweight what they could do to lose weight, they already know the answer; the thing is they’re just not doing it. They aren’t focused on it. It’s very easy to ignore things in life. It’s very easy to get stuck in old habits. For me, creativity is about more than just coming up with the idea, but it’s also changing the focus of your mind to the solution rather than the problem, and actually admitting to yourself that there is a problem, and that you’re willing to fix it. That’s what creativity is about is really getting the ideas first of all, but then also changing your focus and your attention.

Matt:	You made a bunch of really good points there. Just kind of starting off, for listeners who might be unaware, could you describe, basically, for them, what a Mastermind group is?

Tom:	Yeah, absolutely. A Mastermind group is a group of people who come together to support each other in a common mission. I know there’s a lot of Mastermind groups for business. That’s probably the most common one I know of. Basically, you might have five, or ten, or more people come together in a meeting in Skype, or in a personal meeting, or at an event, and people will ask questions and get advice from other members of the group. A lot of people have read, Think and Grow Rich, by Napoleon Hill, and he talks about Mastermind groups and how important they were to Henry Ford, and some of the most successful entrepreneurs in our history, but he also talks about how he had his own mastermind groups in his head just by thinking about it. Just by, what would Henry Ford do in this situation? What would Rockefeller do in this situation? I think you can do... That’s very similar to what I’ve done with my thinking time process is, instead of asking, what would someone else do? What would I do? How could I improve my life? There’s all kinds of questions you can ask; there’s all kinds of things you can think about, but what I’ve noticed is if I don’t schedule it in my calendar, Matt, if I don’t actually spend the time thinking, I’m not going to think. I’m just going to go by habit. I’m going to wake up, I’m going to go to work, I’m going to do the same thing I did yesterday, and that’s the habit we’re all in. So, I think you have to break yourself out of that habit and have that alone time by yourself without distractions where you can really focus and think new ideas rather than just doing the same thing day after day after day.

Matt:	I think one of the other really important points that you made is the idea that creativity is not just for the starving artists, and that a lot of people hear the word ‘creativity’ and step back and think, I’m not a quote-unquote creative; I’m not an artist. When in reality, creativity is a skill that can be applied to literally any field that you’re interacting with. Whether it’s business, physics, whatever it might be.

Tom:	Absolutely. Business is a great example. Every entrepreneur is an artist. They are a creative person. They’ve come up with new solutions, and new products, and new services that no one thought of before. Maybe they had the same product and the same service, but they’re doing things in ways that no one has thought of before. That’s all creativity. For me, if you look at life, a simple way to look at life is, it’s just a series of problems; problem after problem after problem. The key is just focus on the solution. How do you find the solution? You want to increase your income? Okay, what’s the solution? You want to find a happy marriage? Well, what is the solution? Creativity is really the process of coming up with those ideas and testing them, and seeing if each potential solution will actually work to improve your life. 

Matt:	The concept of, what’s the solution? You touched on something a few minutes ago, which is the example of losing weight, which is basically, a vast majority of the time—maybe not in every case but often—deep down you know what you need to do, and sometimes you just have to develop, or cultivate, the self-awareness to say, “It’s not rocket science. I don’t need some sort of epiphany. I really just need to start executing on the basic fundamental of what I want to achieve.”

Tom:	Absolutely. I’ve noticed that too, time and time again, people want...a lot of times we want a fancy solution. We want something complex. We want a diet plan to follow, but you don’t need a diet plan to follow. It’s not that they don’t work, it’s just that... Why not just add an apple a day to your diet right now? Why not just do the most simple, easy, obvious thing right in front of you? A lot of people—we step over the obvious stuff to find something fancy, and new, and different, when really just doing the obvious thing could make a huge difference over time. We all make changes slowly. I’ve never seen someone go from broke to billionaire overnight. It doesn’t happen. I’ve never seen someone go from 200 pounds to 140, and their fit, ideal weight, in 2 days. It just doesn’t happen. Rather than trying to get mega results instantly, why not see, what can I do today to improve my situation right now? That’s how you make progress; otherwise you’re just going to put it off. You’re going to put it off for a day, and then a week, then a month, then a year, then 10 years, and you’re going to look back at your life like: Why didn’t I ever eat that apple? Why didn’t I ever take that walk? Why didn’t I ever go to that conference? Why didn’t I start that business? Why didn’t I write that book? Well, it’s because you made it into such a big thing that you could never really do instead of focusing on the next step. If all you do is focus on the next step, you’ll constantly be making progress.

Matt:	That is super important. I try to distill...any project that I’m working on, I always try to distill it down to this sort of, what is the next action item, the next thing I can do, to make some sort of progress on that?

Tom:	Exactly. That’s where your focus has to go because it’s so easy to get overwhelmed. Our minds are our biggest enemies sometimes. If you think, for example...books are a great example. When I first had the idea to write a book, it seemed like this monumental task that would take years and years to accomplish. The truth is it’s not. It’s not really that complicated. It’s not really that difficult if you know what to do, and if you just focus on the next step. Literally, sit your butt down in a chair, open up Microsoft Word, and start writing. Anyone can do that right now. Anyone can start writing a book this very instant. They don’t need a guru to tell them what to do or how to do it; you just start right now. For me, likewise, I’m always focused on: Okay, what is the next step? So I don’t get overwhelmed, so I don’t get stuck, so I don’t procrastinate, and I think that’s crucial to anything in life, for me personally, is just focusing on what is the next step.

Matt:	Going back to the idea of thinking time, one of the things that I’m a huge fan of, and it’s a very similar process, is just basically kind of a daily ritual developed by a guy named, Josh Waitzkin. Are you familiar with Josh at all?

Tom:	Absolutely. He has a fantastic book on learning. I think it’s called, The Art of Learning, or something.

Matt:	Yes, The Art of Learning. Exactly. Great book. He recommends a very similar process which is essentially the idea of structuring your morning around having an uninterrupted period of time before you check email, before the day disrupts you, to just brainstorm on a particular problem or challenge that you’re having, and harnessing the subconscious mind, and the powers of the subconscious mind, to tackle that issue. There’s a whole framework that he goes through to feed ideas into the subconscious and sort of pull them out, which we actually did a whole episode on. I’ll link that in the show notes for people that want to check that out. I think that that... You’ve definitely hit the nail on the head, and that’s a huge piece of developing creativity is scheduling that time, and having it be uninterrupted time, that you can really think, and sort of force, your mind to be creative.

Tom:	Absolutely. I think another big key to creativity a lot of people miss out on, especially writers and introverts, is connecting with other people. Mastermind groups are a great way to do it, but you don’t need to be a part of some formal group to do it. You can just go and find someone in your field, find someone in your industry, find customers, find your audience members, find your fans, and talk to them about your passion. Talk to them about what you’re working on. Talk to them about your problems, and your products, and services. Talk to them about what you’re doing, and just listen and get feedback, and you’ll be amazed at how that will spark your own creativity by connecting with other people. We have this idea that the super creative scientists, like Albert Einstein, just sit in their office, just daydreaming, coming up with brilliant game-changing, world-changing ideas, and that’s not really how it works. All successful people that I know, who you would think of as really creative and geniuses, they always connect with other people. They always talk to other people. They’re always learning. Whether they’re learning from a janitor, or someone who you think might not have any good ideas, or whether they’re talking to Nobel Prize winners, they’re always open to new ideas, and to sharing, and to communicating. I think that’s a big part of creating is connecting with other human beings and sharing ideas rather than just thinking you can do it all on your own.

Matt:	Very insightful. Dovetailing with that, I’m curious, in terms of...specifically within the context of writing, I know one of the biggest challenges is writer’s block; writer creative block, or whatever you want to call it. What are some of the ways that you overcome that?

Tom:	It’s super easy. First of all, you can do that same writing time exercise, but instead of thinking about income, or whatever, just think about, what are the ideas I want to share in my writing today? What are the main ideas that I really want to share? If you’re writing nonfiction, or a how to guide, or something like that, you want to help your audience solve a problem. Just ask: What is the problem I’m solving and how can I help my reader solve that problem? Just really hone in on: What are the major ideas you want to share? Just write that down; jot down your little list. Essentially what that does is kind of warms up your mind. It gets your mind focused on the big ideas you want to share. So, when you sit down to write you’re not just staring at a blank screen wondering, “What the heck do I do?” You actually, “Okay, here is the list of ideas,” so you just get in that flow and start writing. Another big thing that is a really bad habit a lot of writers have, and if you break this habit it will double, triple your productivity, is the habit of editing while you write. There are really two parts to the writing process. There’s the creative writing side where you’re just in the flow; you’re just writing words on paper or on your processor, on your computer, and you’re not thinking about anything else. Some people say it’s like channeling. It’s like from God, or a divine spirit, or whatever. You’re totally in the flow. You’re not thinking about it, you’re just doing it. Words are appearing on the page. Then there’s the left brain part of it, which is the analytical editing part of your brain. That’s when you’re fixing typos and grammatical errors, and you’re fact-checking, and you’re doing research and stuff, and if you try to do both of those things at one time you’re not going to get in the flow. If you do get in the flow, you’re not going to stay in the flow because going to be constantly editing yourself. So, if you separate those two processes... So, you say, “This is creative writing time,” and just focus on getting words on paper, and just getting the flow, you’ll write so much faster. Then get up, take a walk, do something else, and then come back and actually edit it. If you separate those two processes, you’ll be amazed how much more productive you’ll be. I’ve seen writers, they’ll complain that they worked for like, four hours and couldn’t write more than a couple pages, and it’s because they’re just constant... it’s like having one foot on the brake and one foot on the gas. They’re writing a little bit, and they’re editing, and they’re writing a little bit, and they’re editing, and they never get in the flow, and they’re never going to be productive that way.

Matt:	That makes a ton of sense. I think I’ve read somewhere about the creative process being split into two phases, which you described. Basically, the ideation or generation phase, and then the selection phase. Even in a business context, if you’re having a marketing meeting, or a brainstorm, where you’re trying to come up with new ideas, or whatever it might be, you’re going to be a lot more productive if you spend one part of the meeting just generating ideas, and not judging them. Then after you’ve generated a ton of ideas, then you come in with a critical lens and start sort of parsing them down and saying, “No, this one doesn’t make sense,” or, “Maybe we should combine these two,” or whatever it is. It’s really hard to create new, wacky combinations when you have that mindset of judging your ideas in real-time. 

Tom:	Yeah. I remember learning in business school about this idea of brainstorming, and why you should never judge in the brainstorming phase. I always thought that was nonsense. Like, that’s silly if someone gives you these horrible ideas, but I think what I’ve noticed from my personal experience is the problem with judging those ideas right away, especially if you’re in a group setting, is that... Let’s say, we’re talking with business ideas, and you say, “Hotdogs,” and I’m like, “Matt, that’s an idiotic idea. Hotdogs are a horrible business model.” So, what’s that going to do to you emotionally? It’s going to totally take you out of flow. You’re no longer going to be inspired. You’re probably going to be hurt, or resentful, or angry, and you’re not going to have your most creative ideas come up after that. You’re going to be afraid to share. So, your second idea might be an amazing idea, but you won’t share it because that relationship has been harmed. That’s one of the reasons why, in my experience, judging ideas too soon can really hurt, especially in a group setting. Even for yourself, it’s the same thing. If you write down five ideas on a piece of paper and you’re like, “These ideas are horrible,” you just get in this negative mind frame rather than just focusing on coming up with more ideas, which is a numbers game. Everything in life is a numbers game. A person who has one idea versus a person who has a hundred ideas, the person with a hundred ideas is eventually going to be more successful if they can figure out how to find the good ones in there.

Matt:	That reminds me of, in a similar context, whenever I’m trying to create something, whether it’s a PowerPoint presentation, or an email, or whatever it is, I always try to treat the first version as a rough draft. If you set out—at least this is my personal experience—and say, “I need to craft this perfect, everything has to be exactly right, presentation,” or whatever it is, it’s really daunting, but if I set out and say, “I’m just going to create the very rough draft, basic 1.0 version,” what I’ll do is just get flowing and starting and create it, and actually do a pretty good job. Then I’ll look back and be like, “You know what? That’s pretty good. I probably could just use this, and maybe make a few tweaks, and it’s going to end up being fine.”

Tom:	Absolutely. That’s how it works when you’re writing a book. You just want to get the first draft done as quickly as possible because that’s when the real work starts of doing your fact-checking, and proof reading, and editing, and rewriting. A lot of people never even get the first draft done because now they’ve got bad habits, or they’re constantly self-editing, they’re never really getting in the flow; whatever it is. Get the first draft done, and it’s all easier from there, but if you’re constantly fighting yourself with one foot on the brake, one foot on the gas, it’s going to be a struggle the whole way, and you’re never going to get the first draft done. 

Matt:	That segways into the idea of writing as a skill set. I think we both probably would agree that writing is a critically important skill. Not just for authors, but for anybody in life. If you want to communicate with people effectively, if you want your ideas to be structured, and really clear, and understandable, it’s important to master the skill of writing. What would you say, from all of the books you’ve written, and all of the work you’ve done in the publishing space, what are some of the key lessons that you’ve found that can help people improve as writers?

Tom:	That’s a good question. There’s one book called, 2k to 10k, by Rachel Aaron, and she talks a lot in the book about plotting. It’s actually a book on writing fiction, but I found it to be one of the best books I’ve read on writing, ever. I write nonfiction, I don’t write fiction, but a lot of my clients do. Even just for my writing nonfiction, it’s helped so much. Her basic premise is kind of what we covered before. It’s just planning ahead of time. Doing all of your plotting, planning out your scenes, planning out how everything’s going to go in your mind, so you have a crystal clear picture of where the book is heading, and where everything is going. So, when you actually sit down to write you already know what’s going to happen. It just comes down to filling in the sentences, basically, and filling out the explanations, and the details, and the hyperlinks that people need to see, and the research people need to see, and all that. That has been hugely valuable for me, and for a lot of my clients. When they read that book it’s like a game changer for them because they realize, rather than spending two years of their life writing a 300 page book, and then finding out the plotting was wrong, and the structure is wrong, the organization is wrong, they can spend a day, or two, or three just planning out the entire book. So, not only is the writing process so much faster, but they don’t waste time creating something that at the end they find out is just garbage because they didn’t plan it out properly.

Matt:	So, 2k to 10k, is that the idea of zooming out to 10,000 feet?

Tom:	No, it’s actually her word count. Her word count went from 2,000 words a day to 10,000 words a day, which is massive for a writer. It’s kind of her process of how she achieved that. It’s her whole system for it, and it’s actually the same system I use today, essentially, with a few tweaks, and it’s very valuable.

Matt:	That’s great advice, and I think that a lot of people don’t really think about planning out what they’re going to write before they actually do it.

Tom:	It’s the same thing with everything, right, Matt? It’s like, if you’re going to do a business, don’t you want to plan it out? You don’t have to have an official business plan to pitch to venture capitalists if that’s not what you’re doing, but you should at least have some idea what you’re doing. You should at least kind of know where you’re going. For example, I see people who want to start a business, and let’s say they want to sell a supplement, or something, and they’ll just call up one supplement manufacturer and get one quote, and then they’re like, “Okay, we’ll go with them,” and they don’t do any research, and they don’t do any preparation. They don’t plan it out. To me, that’s a lazy way to get through life. I used to be that way. I used to be so lazy. I made so many mistakes in business from not doing my research, and not doing my homework, and not planning things out, but if you just spend the extra time to do that, you’ll be amazed how far you can go, and how many mistakes you can avoid. That’s really what holds most people back is not that they can’t figure out how to be successful, it’s that they make these mistakes that just cost them so much because they weren’t planning. They weren’t planning ahead. They didn’t ask other people for advice, and they just jumped into something, which is ridiculous. You see so many entrepreneurs today—especially where I live—someone will open a restaurant and three months later they’re out of business. Why? They didn’t do any research. They didn’t do any research at all into the audience; who their customers were; marketing; finances; how much money they needed to raise. They didn’t do any research. They just thought, it’d be a great idea to open a restaurant, so they did it. That’s just not the way to be successful long-term. 

Matt:	Yeah, I think a focus on—specifically within a business context—risk mitigation, and really trying to—for the least amount of time, least amount of money, least amount of energy possible—figure out if it makes sense, and if it’s possible to do something, or if it works, is something that a lot of people don’t really consider before they launch into a venture, and often those are the ventures that don’t pan out.

Tom:	Definitely. It’s the same thing in pretty much any area of life. Like, in a relationship, if you go on a date with someone and you’re like, “Let’s get married right now,” you haven’t really done your research with that person. You don’t really know if it’s going to work. So, it’s like anything life. You want to invest the time to learn as much as you can, so you’re educated, so you can make good decisions, rather than just thinking that... It’s just kind of arrogant to think that you now all the answers when you haven’t done the research.

Matt:	Changing directions a little bit, for listeners who are listening to this, and maybe they’re looking to...they’ve thought about publishing a book, or they’re looking to build credibility, or establish an audience, or whatever it might be—one of your expertise is in the world of self-publishing—what advice would you have for those listeners, and what would you say about pursuing that strategy?

Tom:	Self-publishing, today, is amazing. It’s the most profitable way to publish a book, and that’s just true. There’s basically no way you can argue with that if you look at the numbers. The reason is, when you traditionally publish a book, you’re going to get 10-15% royalties, and when you self-publish you can get 70% royalties, or so. For example, if you self-publish an eBook at $2.99, you earn about $2.00 in royalties, when you self-publish it, every time you sell the eBook. As a traditionally published author, you sell a $25 hardcover book, you’re going to earn a little less than $2 on the royalties. So, you’ll earn more selling a $3 eBook, self-published, than selling a $25 hardcover book, traditionally published. The question is, do you think it’s going to be easier to sell more $3 eBooks, or more $25 hardcover books in an industry where print sales are declining? If you do the market research and really understand it, self-publishing just makes so much sense financially, but it’s like any business you get involved in, you should do your research, you should do your homework, you should figure out, how big is the market where the opportunities is right now? The biggest opportunities, right now, are really with eBooks for most markets. Digital audio books are booming right now. Print books are great for a lot of markets, but for most self-publish authors, you’re going to earn 3, 4, 5 times as much from your eBook as from your print book. Again, it totally depends on the market, and the author, as well. If you’re doing a lot of public speaking, you might sell a lot of books in the back of the room, you might make a lot more money from print books, but generally speaking that’s kind of how it’s going to turn out. I would say, do your research and really get educated before jumping in. A big mistake I see a lot of people make in self-publishing is they won’t get several quotes for work. So, if they want to hire an editor, they’ll hire their neighbor’s best friend, and pay 5, or 10, or 20 thousand dollars for an editor, when they could have gotten much better work done for a much lower price. The same with book covers, and marketing services, and so forth. I have a rule in business, I call it my rule of three, if at any time I’m going to invest a significant amount of money in a project, and I’m going to hire someone to do a job, I want at least a minimum of three quotes. Bare minimum I need to have three quotes. Again, it just stops you from making an emotional decision that you’re later going to regret because you just didn’t do your research.

Matt:	That’s a great rule. I think I might borrow that from you.

Tom:	Absolutely. Please do.

Matt:	In terms of some of the topics we’ve talking about today: writing, creativity, improving your writing skills, etcetera; are there any specific resources, whether they’re books, websites, whatever, that you would recommend listeners check out if they wanted to dig down and understand some of these topics more deeply?

Tom:	There’s a lot. It really... I would say, you can find books on pretty much anything today, and I think... I’m and avid reader. I love reading. I’ve read, on average, five books a week for the past ten years, so I’ve read thousands of books. Mostly personal development stuff and nonfiction, and one of the things I’ve learned is, it sounds impressive that I’ve read so many books, but a lot of those books were not totally a waste, but somewhat of a waste. For example, I’ve read books on real estate investing, but it was at a time in my life where I didn’t even have the capital to actually invest in real estate, so I’ve forgotten 90% of what I learned since then. So, I would recommend for most people, if you really want to study something, study what you need to know right now. Like, what do you need right now? Then go find the book on that that you need to learn right now. So, if you’re going to write a book, go study books on writing. If you’re going to publish books, study books on publishing. If you’re going to market something, study books on marketing. If you’re having trouble in your marriage or relationships, study books on relationships. There’s so many amazing books out, and I can send some of my top books, and you can post them in the show notes, but I don’t want to make blanket recommendations for everyone because I think it’s even better if you really just do that couple seconds of thinking of what problems that you’re having right now, what challenges that you’re having right now, and then find the books that will help you with those problems you’re having right now. 

Matt:	It’s all about planning before you execute, right?

Tom:	Absolutely. It’s a lot of investment to read a book, and it’s not that it’s not useful, but if you can read a book right now that you can actually implement right now in your life, it’s going to make much more of difference than reading something that you won’t use for a couple more years.

Matt:	How do you retain all of the knowledge from all of the books you read? Do you have some kind of system?

Tom:	I do take notes. Notes are amazing. I think it helps a lot. I like to talk too. So, find a book group, or a Mastermind group, or a partner, or a friend, or a colleague; someone you can talk to about the ideas you’re learning. That helps a ton because by explaining the ideas you get to share them again, yourself, and you’ll get to clarify and make sure you actually understand. If you can’t explain to someone else, you don’t really understand it completely. That helps a ton. Actually, one of my clients published a book recently called, Unlimited Memory—actually a couple years ago—it’s a huge bestseller now. It’s like the number one book on Amazon in memory. So, I’m actually studying his system right now on how to improve my memory, and it’s pretty fantastic. He is actually... When he grew up he had learning disabilities, he had dyslexia, he was told he was an idiot, and he taught himself how to improve his memory, and he since broke world records on memory. He memorized pi to 10,000 digits and broke the world record for that memorization test by 14 minutes. It’s not because he was born a genius, it’s because he...there’s simple things you can do if you practice it. It’s basically about using your imagination to remember things better. So, I’m studying that right now. I would recommend that to anyone if you want to improve your memory, that book is amazing.

Matt:	That sounds awesome. That reminds me of two things. One, I don’t know if you’ve ever read the book, Moonwalking with Einstein, but it’s kind of a look into memory champions, and those memory competitions, and actually, the journalist who wrote the book started out just examining that community, and then ended up getting involved, and then, I think, winning the National Memory Championship at one point. 

Tom:	Yeah, that’s a great book. 

Matt:	Which just demonstrates how learnable a lot of these memory skills are. The other piece, for listeners who are curious about that, we also have an episode about memory where we actually talk about the strategy you can use to memorize a deck of 52 cards that have been totally randomized. I’ll put that link in the show notes as well, and we’ll get a list from Tom about some of his top picks that we’ll include in there. So, definitely check the show notes out and you can get all those resources. So Tom, is there anything else that we haven’t touched on that you want to share with our listeners?

Tom:	Absolutely. There’s one more thing with creativity, and this is actually... I’m big into science and research, but I don’t necessarily follow it for everything. For example, like creativity, I think a lot of my lessons on that are totally experiential—what I’ve learned from experience, and talking to other really brilliant minds, but this one is actually backed by research. There’s all kinds of studies that have been published recently on walking, and how walking actually improves your creativity, and you can actually double the amount of creative ideas you can come up with just by walking for 15 minutes. So, if you’re ever feeling stuck; you need ideas, but they’re not coming; you’re working but you’re not being productive and it’s frustrating; get up, take a 15 minute walk, or a 5 minute walk, and you’ll be amazed. I noticed that as well. I actually noticed this in my own life before the studies came out, and then I saw a study and I was like, “That makes so much sense.” You’d be amazed by how much a short walk in nature, on a treadmill even, can just help you clear your mind and improve your creativity. 

Matt:	Great piece of advice. That might dovetail into the next thing I was going to ask you, which is: What is one piece of homework you have for our listeners?

Tom:	The homework I would have people do is, schedule in your calendar—right now—time to be creative. Time to come up with new ideas. Time to think. It’s so easy to get stuck in the day-to-day life, and the old habits, and if you really want a change, that’s going to come from new ideas, and applying those new ideas. So, if you schedule this 30 minutes in your calendar right now for the next week, to just be alone to write down questions to think, that will make a huge difference in your life. You’ll be amazed at the ideas you’ll come up with, and how that will affect you and the trajectory of your life.

Matt:	That is something simple and easy that anybody listening right now can do. Take 30 minutes, schedule some time on your calendar in the next seven days, and just set aside some thinking time. If you wanted to dig in more about some of the science behind that, which even though Tom said it’s been sort of an experiential learning from him, it’s actually rooted in a lot of neuroscience why that thinking time is effective, check out the link in the show notes, or listen to our episode about creative breakthroughs. Tom, that wraps up the questions I had for you, so I wanted to just say, thank you very much for being a guest on The Science of Success. It’s been a joy to have you on here.

Tom:	Thanks much for having me, Matt. It’s been a pleasure.

 

August 17, 2016 /Lace Gilger
Creativity & Memory

How You Can Memorize a Shuffled Deck of Cards in Under A Minute - The Science Behind Memory

May 11, 2016 by Lace Gilger in Creativity & Memory

In this episode we explore the fascinating enigma of human memory – how memories are created and stored, why we remember certain things but not others, and how to improve your memory long term – as well as an incredible tool to “hack” your short-term memory used by national memory champions:

You will learn about:

  • The weird trick that national memory champions use to memorize decks of cards, huge strings of numbers, and much more

  • Why your memories aren’t accurate representations of reality

  • The science behind how your memories can be manipulated

  • The positive memory benefits of playing video games

  • How memories are created and stored in your brain

  • What you need to do to protect and preserve your memory for the long term

  • And much more!

Thank you so much for listening!

Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions how to do that!).  

SHOW NOTES, LINKS & RESEARCH

  • [Book] Moonwalking with Einstein: The Art and Science of Remembering Everything (see here)

  • [Book] The Guardian of All Things: The Epic Story of Human Memory (see here)

  • Aerobic exercise increases hippocampal volume in older women with probable mild cognitive impairment: a 6-month randomised controlled trial (see here)

  • The association between aerobic fitness and cognitive function in older men mediated by frontal lateralization (see here)

  • Association of Crossword Puzzle Participation with Memory Decline in Persons Who Develop Dementia (see here)

  • Reading and solving arithmetic problems improves cognitive functions of normal aged people: a randomized controlled study (see here)

  • Reading aloud and arithmetic calculation improve frontal function of people with dementia. (see here)

  • Gaming for Health: A Systematic Review of the Physical and Cognitive Effects of Interactive Computer Games in Older Adults (see here)

  • Computerized and Virtual Reality Cognitive Training for Individuals at High Risk of Cognitive Decline: Systematic Review of the Literature (see here)

  • Sleep deprivation and hippocampal vulnerability: changes in neuronal plasticity, neurogenesis and cognitive function (see here)

  • Sleep, cognition, and normal aging: integrating a half century of multidisciplinary research. (see here)

  • What are the differences between long-term, short-term, and working memory? (see here)

  • Meditation’s Effects on Emotion Shown to Persist (see here)

  • Regular exercise improves cognitive function and decreases oxidative damage in rat brain. (see here)

  • Sleep to remember. (see here)

  • Mindfulness meditation improves cognition: Evidence of brief mental training (see here)

  • Mindfulness practice leads to increases in regional brain gray matter density (see here)

  • Computerized training of working memory in a group of patients suffering from acquired brain injury (see here)

  • A pilot study of an online cognitive rehabilitation program for executive function skills in children with cancer-related brain injury (see here)

  • A cognitive training program based on principles of brain plasticity: results from the Improvement in Memory with Plasticity-based Adaptive Cognitive Training (IMPACT) study. (see here)

  • Exercise training increases size of hippocampus and improves memory (see here)

  • A neuroimaging investigation of the association between aerobic fitness, hippocampal volume, and memory performance in preadolescent children (see here)

  • Hippocampal Binding of Novel Information with Dominant Memory Traces Can Support Both Memory Stability and Change (see here)

  • [Peak End] Patients’ memories of painful medical treatments: real-time and retrospective evaluations of two minimally invasive procedures (see here)

  • [Daniel Kahneman Ted Talk] The riddle of experience vs. memory (see here)

  • [Memory Palace] Improve Your Memory by Speaking Your Mind’s Language (see here)

  • [Joshua Foer Ted Talk] Feats of memory anyone can do (see here)

  • [Memorizing a Deck of Cards] How to Memorize a Shuffled Deck of Cards in Less Than 60 Seconds (Plus: $10,000 Challenge) (see here)

EPISODE TRANSCRIPT

In this episode, we're exploring the fascinating enigma of human memory; how memories are created and stored; why we remember certain things but not others; and how to improve your memory long-term; as well as an incredible tool to hack your short-term memory used by national memory champions; and much more.
Memory is something that is both incredibly powerful and not very well understood. How is your memory? Do you have a good memory? Do you have a bad memory? Do you forget things all the time? Memory is something that's vitally important. In many ways, our memories shape who we think we are. But memory is also something that's not well understood in many ways by the scientific community. In fact, I wanted to open with a quote from a fascinating book on memory, titled The Guardian of All Things by Michael S. Malone. Here's how he describes it. "What we do know is that a quarter million years after mankind inherited this remarkable organ called the brain, even with all the tools available to modern science, human memory remains a stunning enigma." Today, we're going to dig into memory a little bit. We're going to talk about how memories are formed. We're going to talk about the way your memory works; what happens when you recall a memory; and the difference between the experiencing self--the you who is experiencing this moment right now, who's listening to this podcast--and the remembering self--the image that you have of your life, of the experiences and the things that have taken place; and we're going to talk about and dig into how you can improve your memory both from a sort of long-term, sustainable standpoint, but also ways that you can trick your memory or use memory hacks to remember things like a deck of cards or pi to the 20th digit or whatever it might be, and these are often tricks that are used by national memory champions and people who compete in these memory competitions. So, we're going to really dive deep into memory today and I'm really excited about this topic. It's something that I've always been fascinated by and I can't wait to share some of these findings with you.
How Memory is Defined
Let's start out. I want to talk about how memory is organized to really define and understand memory, and I think there's another great quote from Michael Malone to give you some context about this. "Architecturally, the organization of memory in the brain is a lot more slippery to get one's hand around, so to speak. Different perspectives all seem to deliver useful insights. For example, one popular way to look at brain memory is to see it as taking two forms: explicit and implicit. Explicit, or "declarative", memory is all the information in our brains that we can consciously bring to the surface. Curiously, despite its huge importance in making us human, we don't really know where this memory is located. Scientists have, however, divided explicit memory into two forms: episodic, or memories that occurred at specific points in time; and semantic, or understandings (via science, technology, experience, and so on) of how the world works. Implicit, or "procedural", memory, on the other hand, stores skills and memories of how to physically function in the natural world. Holding a fork, driving a car, getting dressed--and, most famously, riding a bicycle--are all nuanced activities that modern humans do without really giving them much thought, and they are skills, in all their complexity, that we can call up and perform decades after last using them." Now, there's a lot of information in that quote. There's a lot to really unpack and I know it was a long quote, but it's something that I wanted to share because I think it explains very clearly the different components and the different structures of how our memories are sort of categorized, stored in the brain; what is understood; what's not understood; and the different components of memory itself.
Let's take a look at how memories are created, how memories are stored. They're stored using a process called encoding. It's a biological phenomenon. It's rooted in the senses and it begins with perception. We've talked before about how biology underpins and constrains and defines our minds in many ways. In fact, the first episode ever on The Science of Success was a podcast called The Biological Limits of the Human Mind, and if you haven't listened to that, it's a great primer on sort of the topic of biology and how it factors into psychology and neuroscience and how it controls the brain. But the encoding process is fundamentally rooted in biology and it begins with the process of perception. So, the hippocampus, which is a part of the brain, along with another part of the brain called the frontal cortex are responsible for analyzing all of our different sensory inputs and deciding whether or not they're worth remembering. This sort of filtering idea, this process of filtering out the mass amounts of information that fly in and hit you from every single instance of conscious experience is something we talked about in the episode about the reality of perception. We talked about how our belief structures are the filters that our mind uses to determine whether or not we should remember something, whether or not something was important or useful to remember.

But to be able to properly encode a memory, you have to be paying attention. You have to be focused on that event or that thing consciously. And constantly, every day, we filter things out or we never encode them to begin with, and so our memories don't exist. The simplest way to think about this is the example of lost keys. I'm sure everybody's had a moment where they came home, they misplaced their keys, and they don't know where they are. Or, you know, you walk through the door, you set your keys down somewhere, you're on the phone, you don't...you're not really paying attention, and then 20 minutes later you have no idea what happened to them. The crazy thing about this--and the way that encoding factors into this idea--is that many times when you've misplaced something, when you've lost your keys, even if you were just thinking about it, you've often not technically forgotten where your keys were placed, which is the sort of language that we use to describe that. And we talked about how language can shape our perceptions of reality when we talked about NLP in one of the previous episodes. But the language we use--say, oh, I forgot where my keys are--that language isn't really appropriate because what actually happened is that your encoding process, your conscious attention, was not focused on that, so you didn't forget where the keys were -- it never got into your memory to begin with. It was filtered out, and so you can't find, mentally, where they were placed. It's not a question of you forgetting something; it's a question of the encoding process in your mind never recording the keys' location to begin with.

So, one of the themes you're starting to see that's going to continue to emerge as we explore memory more deeply is that almost every piece of the process of both storing, recalling, understanding memory is fraught with sort of processing errors, is fraught with places where our memories aren't necessarily true or real or don't necessarily describe reality accurately. And we'll get into that more, but we also went in-depth on the implications of that idea in the episode about perceiving reality. So, if you haven't listened to that podcast, it really talks about once you understand the premise that memory is falsifiable, that memory isn't really true or real in many very physical and scientific ways, it starts to ripple through your life and you can really think about your beliefs, your world structure, the things that are happening around you. But I won't go too far into that. Again, there's an episode about that--perceiving reality--that we've already talked about it. But you're going to see a number of different instances of how what we call "memory" isn't something that's set in stone, that's a perfect definition of what happened in the past that we're recalling. It's often something that's very fluid, changing, and dynamic, and even when it's being recorded on the front end with encoding, processing errors can happen, things can be left out, and our memories themselves may not reflect what actually happened or things might be left out of her memories to begin with.

We hear a lot about the distinction between short-term memory and long-term memory, so I wanted to just address that, talk about it, and give you some simple working definitions of each of those so that you would have them and sort of have a deeper understanding of how each of them works. Short-term memory, very simply, can hold roughly seven items for about 20 or 30 seconds. And your short-term memory, it swings up and down a little bit. The actual sort of range is really about between five and nine items, depending on a number of different factors, for roughly 20 or 30 seconds. And one of the caveats to that is that if you have a deep network of long-term memories or information that's mapped in your neural network, if you see something, it can actually very quickly be taken from your short-term memory and placed and plugged into a specific slot or component of that larger long-term memory neural network about whatever that topic is. And so things can, especially if you're an expert or you have a very detailed understanding of something, something can immediately sort of jump from your short-term memory into your long-term memory if it's plugged into the right piece of that mental network. And that's something that Charlie Munger, who we've talked about before on the podcast and are huge fans of, really digs into when he talks about the idea of sort of an interconnected or interlaced network of mental models that is self-reinforcing.

When you have deep knowledge of something, when you have a lot of myelin in your brain around the neural networks or around the patterns of understanding something very deeply, it can more quickly be placed from the short-term memory into the long-term memory. But there are really two fundamental distinctions between short-term memory and long-term memory. One is the concept of temporal decay, i.e. the idea that things fall out of your short-term memory after about 20 or 30 seconds. And the second is that your short-term memory has capacity limits, right. Your short-term memory, it can only hold a certain amount of information, whereas your long-term memory can hold vast amounts of information and, despite sort of the challenges with encoding and recalling memories, in many ways is relatively permanent. And, again, we talked about at the top how it's not fully understand or totally known how and where all of our memories are stored, but it's believed that short-term memory is the primary function of the prefrontal cortex of the brain.

To look at and describe long-term memory, I'll share another quote from Malone. "Chemically, we have a pretty good idea of how memories are encoded and retained in brain neurons. As with short-term memory, the storage of information is made possible by the synthesis of certain proteins in the cell. What differentiates long-term memory in neurons is that frequent repetition of signals causes magnesium to be released, which opens the door for the attachment of calcium, which in turn makes the record stable and permanent. But, as we all know from experience, memory can still fade over time. For that, the brain has chemical processes, called long-term potentiation, that regularly enhances the strength of the connections, or synapses, between the neurons and creates an enzyme protein that also strengthens the signal -- in other words, the memory inside the neuron." So, getting a little bit deeper into the science and really talking about the physical processes, remember, memory fundamentally is a biological process rooted in your mind and that's how memories are physically encoded into cells. But, take that with a grain of salt because we don't fully understand exactly how memory works.

Now, let's examine how to recall a memory. This is a critical point in something that is very interesting. There's a 2013 study in the Journal of Neuroscience by Donna Bridges, and the study shows that when we recall a memory, it actually makes...every time we recall a memory, it makes the memory less accurate. Think about that. Let that sink in for a moment. The reason that's the case is because when you pull up a memory and then you put it back, your brain makes tiny changes to the memory every single time that happens. And if you think about it almost like the game of telephone, where you whisper something down the line into somebody's ear and they whisper it to the next person, et cetera, the message often gets completely distorted after it's been passed through a number of different people. The same thing can happen to our memories. Every time we recall something, we're putting it back with slight tweaks, slight changes, and, over time, again and again and again, we can completely distort or create memories that never existed to begin with. Here's how Donna Bridges describes it in her study. "A memory is not simply an image produced by time traveling back to the original event. It can be an image that is somewhat distorted because of the prior times you have remembered it. Your memory of an event can grow less precise, even to the point of being totally false with each retrieval." That's a pretty clear statement. That's a pretty clear distinction. Point blank, the researcher in this study is saying that your memories can be totally false. Really let that sink in for a minute. And, again, we talked about a lot of the implications of what happens when we realize that our memories are false in a prior episode about the reality of perception, so if you want to dig into that topic or that's something that you're sitting in your chair thinking, wow, that's crazy; I can't believe that my memories literally can be false, check that episode out because we talk about what that means and how that can impact your reality and a way that you can really use that your advantage in many ways.
The next idea is something that ties into the notion of how our memories can be false or how our memories can be manipulated. This is something called the peak-end phenomenon. You may have heard of it. The peak-end phenomenon essentially states that every memory you have of any experience is sort of shortened down to two, fundamental things. One is the peak--either the emotional high or the emotional low of that experience--and the end. Your mind essentially takes both of those things, kind of merges them together, and says, okay, this is what the memory of this experience or this event is. And in a 1993 study, Nobel Laureate Daniel Kahneman, the author of Thinking Fast and Slow, which is an amazing book--highly recommended and one of the books that I previously gave away to listeners as one of my favorite psychology books--they've done a number of different studies ranging from colonoscopies to waiting in line, all kinds of different things. But they have a very simple study where they had people keep their hands submerged in freezing cold water for 60 seconds. They then had the same people stick their hands in freezing cold water for 60 seconds--the same temperature--and then 30 seconds after that in a temperature that was one degree Celsius warmer, which created the effect of... It was slightly warmer to the point where it was slightly more comfortable, but, overall, it was still 30 seconds longer and still relatively uncomfortable and relatively painful. If people were totally rational and our brains were totally rational and memory was perfect, everyone would have chosen, if they had to do it again, to do the 60-second version instead of the 60- plus 30-second version, right. Nobody's going to pick basically a 50% longer period of suffering. But when they actually had people do it and gave them the choice to pick either the 60-second version or the 90-second version, 69% of the people, of the participants in this study, chose to repeat the longer version of the experience. They chose to go for the 90-second version, and the reason is simple: Their memory of the experience was skewed overall by the end of the experience. Their memory of the slightly warmer water... It was one degree Celsius warmer, which is about two and a half degrees warmer in Fahrenheit perspective. One degree warmer Celsius -- they chose that longer experience because that ending was slightly less painful than the other ending. And, again, those results have been replicated in a number of different studies looking at a number of different things, including colonoscopies, where they had people sort of rate the pain and the experience of their colonoscopies, and the people who had...even if they had a much longer colonoscopy that had much more painful, sort of high-intensity moments, at the end was better, people would rate it as shorter, people would rate it as a better experience overall because their memory of it was much better because the end had such a huge, disproportionate weighting on their total experience of it.

There are obviously huge implications to this. Not only do your memories of most of your experiences not necessarily accurately reflect the experience as a whole, but there are also ways you can use this to trick yourself or game yourself or tweak experience that you have so that you can remember them in a certain way, either positively or negatively, depending on how you want the experience to be remembered, and you can also modify experiences that other people are having that you're in control of in a way that you can have them have a more positive or more negative experience just by changing the ending of the experience. Kahneman also talks about--in a fascinating TED Talk, which we're going to link to in the show notes, titled The Riddle of Experience Versus Memory--about the distinction between what he calls the experiencing self and the remembering self. And, essentially, your experiencing self is your conscious self right now, in this moment, and the experiencing self experiences things for about three seconds. Consciousness is defined as roughly kind of a three-second interval of experience. Your remembering self is the self that looks back and says, oh, this was an amazing trip; oh, this was a fun experience; et cetera. The reality is that your experiencing self and your remembering self have very different perceptions of happiness; of events; of reality; of what they like; of what they dislike, and those can have dramatic implications for your experiences and for your memories. I'm going to talk more about the implications of the remembering self versus the experiencing self and how you can use things like the peak-end phenomenon to tip the scales in the favor or to structure your days or to structure the experiences in your life to optimize for either more positive experience or more positive memories.

Now let's dig in and talk about some of the tactics you can use to improve your memory. And, again, this is distinct from what we'll talk about after this -- more mind hacks or tips and tricks you can use to game your memory, to make it more effective, or to remember things like a memory champion. These are more science-backed strategies that are proven out in the research of ways to, in a long-term and sustainable fashion, improve the quality of your memory. The first is exercise. A 2011 study found that exercise increases the hippocampus size and improves memory. Specifically looking at just brisk walking, they found that 40 minutes a day, three days a week improved the size of people's hippocampus. We don't know the exact specifics of how memories are stored, but we do know that the hippocampus is a critical component of memories, both short-term and long-term, and so improving the size of the hippocampus via exercise is something that you can do to help yourself get a better memory. Another study in 2010 found that physically fit children performed better on a memory test and had a 12% larger hippocampus than children who were in the control group that didn't have as high quality of physical fitness. Another study found that the brains of older adults who exercised, in an MRI scan, looked more like the brains of younger adults. Additionally, there have been several other studies linking exercise, particularly aerobic exercise, to memory maintenance and improvements in cognitive function. And, in the show notes, we're going to include links to all of these research studies. So, if you want to dig, if you want to do your own homework, and you want to check some of these sources out, you can just go to scienceofsuccess.co--scienceofsuccess.co--click on the "Show Notes" button, and you'll see all of the show notes, all of the research for this episode and you can dig into every study that we've mentioned and talked about on the episode.

The next thing you can do to improve your memory is keep your brain active with things like reading and brain games. A 2008 randomized controlled study found that reading and solving simple arithmetic problems improved the cognitive function of people. There was also a 2005 study, that simply reading aloud and doing simple math problems improve the prefrontal cortex function of people that had dementia. So, even people who are having dementia or deterioration of their brain function can use something as simple as reading and doing simple math problems to improve the quality of their brain, to improve the quality of their memory. There's also a 2009 study, titled A Cognitive Training Program Based on Principles of Brain Plasticity, that showed that brain training programs and computerized brain training significantly improved memory, attention, and information processing, and that people who trained with brain-training software were twice as fast in processing information and they scored as well on memory and attention tests as people who were 10 years younger than them. A 2011 study also showed that crossword puzzles were an effective tool of warding off memory loss and of warding off the onset of dementia. So, something as simple as keeping your mind engaged with reading, with brain training, with crossword puzzles -- all of these things help keep the memory alive, help keep your memories functioning as you grow older and as your memory begins to deteriorate.

The next thing you can do, which is related to the topic we just talked about, is to play video games to improve your memory. And I love this one. You know, as longtime listeners will know, I'm an avid video gamer, so this is something that makes me very excited. But there was a 2013 study, titled Gaming for Health: A Systematic Review of Physical and Cognitive Effects of Interactive Computer Games in Older Adults, that found that the cognitive domains of attention, executive function, and memory showed consistent improvements across the board for people who played video games. So, if you need an excuse to play some extra video games, tell yourself that you're working on improving and protecting your memory. 

This next tool for improving memory shouldn't come as much of a surprise. Sleep is as an incredibly powerful tool that you can use to improve memory function. A 2015 study, titled Sleep Deprivation and Hippocampal Vulnerability: Changes in Neural Plasticity, Neurogensis, and Cognitive Function, had a number of findings about the importance of sleep for brain function and for memory function in particular. Sleep benefits neuroplasticity, which we've talked about on previous episodes how important that is, the ability of your brain to change and adapt and grow and improve. Sleep deprivation impairs the hippocampus, which we talked about earlier in this episode, about how the hippocampus plays a vital role in both storing and encoding memories and holding them for the long term. Sleep deprivation reduces hippocampal neurogenesis and hippocampal volume, so this shows that sleep deprivation has a number of negative implications for the volume and the neurogenesis in the hippocampus. And, lastly, chronic sleep disruption contributes to cognitive disorders and psychiatric diseases. I don't think it's any secret that sleep is incredibly important, but this shows you that just getting a good night's rest can be integral to keeping your mind healthy and keeping your memory healthy. And we talked about in one of our previous episodes, where we interviewed the podcaster Gregg Clunis, some of the tactics and strategies that he uses to improve the quality of his sleep. A 2015 study, titled Sleep, Cognition, and Normal Aging: Integrating a Half-Century of Multidisciplinary Research, found that maintaining a good sleep quality promoted better cognitive functioning, protected against age-related cognitive declines, and helped improve memory. And, again, we've talked about in previous episodes how important meta-analyses are. So, this was an analysis of a number of different studies, looked across correlations, looked at the results of a number of different studies and found that, across the board, high-quality sleep led to improved cognitive function and improved memory function.

And, last but not least, meditation is an incredible tool that you can use to improve your memory, your working memory, and your recall. Thiis shouldn't come as a surprise. In fact, we have a previous podcast episode about meditation where we talk about a ton of the science behind it, how important it is, and give simple and easy tools that you can use to learn how to meditate. A 2011 study found that meditation changes brain structure, improves attention span, and increases gray matter in the hippocampus specifically. People who meditated for 30 minutes a day for 8 weeks saw their hippocampal density increase as measured by an MRI scan. The control group, who did not meditate, had no changes in their brain density. So, that's a pretty clear-cut, compelling example of how meditation literally changes the structure of your brain, increases the size of your hippocampus, and improves your ability for recall and for working. memory. There was also a 2010 study that found that short, 20-minute meditation studies improved your concentration. When comparing the participants to the control group, they found that the participants who have meditated for 20 minutes a day fared much better than the control group on timed, concentration, and memory tests. And, again, encoding, when we store memories in our brain, having the ability to have a really clear focus, to be able to capture information in the present is a critical component of storing and building memories that truly reflect reality. So, meditation is not only a tool that helps grow the size of hippocampus, but it also helps you focus. It also helps you capture that information on the front end so that you can more effectively store it in your memories.

Now, let's dig into a couple memory hacks. And these aren't necessarily physical ways to improve your long-term brain health, but they're simple ways that you can remember more information. The core technique is something called a memory palace, and this an idea that I originally discovered in the book Moonwalking with Einstein. It's a book about a science journalist who goes to the U.S. National Memory Championships and he initially has the idea of learning about the event, covering it, maybe discovering some eclectic characters. But what he comes away with -- he gets kind of roped into the community and actually ends up training under Ed Cooke, who's a memory Grand Master and one of the sort of best memory competitors in the United States. He ends up training with Ed Cooke for a year, comes back, and wins the memory championship the next year. It's a great book. It's a fascinating read to begin with, but it can also really dive into some of these ideas. But the memory palace has been around since Ancient Rome. It's something that orators and speakers in Rome used to use to memorize their speeches and it's something that enabled the eight-time World Memory Champion Dominic O'Brien to memorize 54 decks of cards in sequence, which, if you look at that, that's 2,808 cards in sequence, viewing each card only a single time. So, a memory palace is an incredibly powerful technique.

A memory palace is an idea that taps into the visual-spatial components of our memory. Our minds are designed... And if you think back, again, to the biological limits of the mind, from an evolutionary standpoint, the things that we're best at remembering are spaces and places. And so a memory palace essentially takes a place that you know incredibly well and you plant in pieces of information across that space. So, the simplest way to do a memory palace, the simplest place to think about as a memory palace, is your childhood home or your current home. If you pause for a moment and think about it right now, you can probably picture in intimate detail every component of the house -- the front door when you walk in, the living room, all the different bedrooms, the bathrooms, the kitchen, et cetera. You can see all the various components of that house. And what you do is basically create a map of that memory palace, and you can do it with any location. You can do it with a number of different locations. But you create this map and then you place different components into different pieces of the memory palace, and you follow them in a predetermined path. So, essentially, you want to create sort of a visually associative story, a string of things that lets you remember a huge list of numbers, entire decks of cards, et cetera.

And there's another component to this called memory pegging. This is essentially the idea of taking a predefined concept and some sort of visual image and tying it back into something that you want to remember, whether it's a number, whether it's a playing card, whatever it might be. And that's actually where the title of the book, Moonwalking with Einstein, comes from, because these memory champions use the brain's incredible power to think in images and to think in stories, and they create a very vivid, unforgettable image for each different playing card. Each one has its own, unique, defined image, and then when you stack the playing cards together, they basically tie each image to the next image. So, for example, Moonwalking with Einstein was a technique that the author of the book had used to tie in two different concepts together because it's an unforgettable image. Similarly, you can tie any two things together. All you have to do is create ahead of time an associative framework of each of the different...whether it's numbers or playing cards or whatever it might be, and I'll give you a very simple example. If you wanted to associate numbers--let's say the numbers one through ten--with certain things, you could associate the number one with a candle because it sort of looks like a candle, and then that's something you can use when you want to remember the first thing or you want to remember something that involves a one -- you create a mental image with a candle. The second: If you wanted to create something for the number two, you could use a swan because a swan sort of looks like a number two. And we can go down. You could use a heart for number three. If you turn a three on its side, it kind of looks like a heart. We could use a sailboat for the number four. It kind of looks like a sailboat. All the way down.

You could do it with anything you wanted to associate, but let's just use those four numbers. If I wanted to remember the number 41, I could simply take the image of the sailboat, which is number four, take the image of the candle, and we could have...create some kind of ridiculous image. Let's say I wanted to remember the key code to my garage. Let's say it has a keypad and the keypad's four digits, and the number is 4331. So, if we go back to the images we've created, we've got the sailboat, which is number four; we've got the heart, which is number three; and we've got the candle, which is number one. If I wanted to lock that memory in so I could never forget it, I think about the mental image of that keypad in my garage and I think about a gigantic sailboat with two bright red hearts painted on the side of it or even carrying two giant hearts, and a candle on top that's melting wax on all these different hearts, crashing into my keypad. This huge sailboat falls out of the sky with two giant hearts on it and a candle on top, crashing into the keypad. It's a ridiculous image, it's totally over the top, but it's something...those kinds of over-the-top, insane images are something that the brain latches onto and captures. And so when you go back, the next time you see the keypad, you trigger that visual association of a giant sailboat with two big hearts on it and a huge candle on top, melting wax on top of the hearts, and you really try to tie that in. You want to feel it. You want to smell it. You want every piece of the experience. And next time you see that keypad, you think of that crazy image that you thought of and suddenly you know that the thing is, okay, we've got 4331. That's what the...That's exactly what the passcode is.

So, that's how you tie in those memories and that's the same technique that these memory experts use to memorize an entire deck of cards by looking at each card a single time, or use to memorize pi to the 50th digit, or whatever it might be. Some of the feats that these guys accomplish are incredibly ridiculous. Similarly, memory champions do the same thing by associating every single card in a deck of cards with an individual person. For example... And there's actually a matrix that you can use or create that you can kind of fill in and tag each of these associations. But, for example, you could associate Michael Jordan with the ace of diamonds and you could associate Lady Gaga with the six of spades, and so if you have those two in order, suddenly you create this crazy mental image of Michael Jordan bumping into Lady Gaga or whatever it might be. While this sounds a little bit over the top, this is a way to speak the same language as your brain. This is a way that you can communicate with your brain in a visual-spacial sense, with unforgettable visuals that let you kind of tap into and harness the power of memory. And we're going to include a couple links in the show notes where you can really dig down and go deep on both the concept of memory palaces, the concept of memory pegging, which is essentially the idea of tying specific objects--whether they're numbers, whether they're playing cards, whatever they might be--to specific, ridiculous images so that you can chain them together into these memories. And we're going to provide you with some examples of ways that you can use those things if you want to build those associations so that you can play around with creating these visually associative memory stories in your mind.

Lastly, I wanted to look at how we can sort of hack or trick our memories to change the way that we remember things, to change the way that we remember certain experiences. A good way to think about this is going back to the idea of the experiencing self versus the remembering self, and thinking back to how the peak-end phenomenon also plays into this and how our brain's visual-spatial thinking also plays into this concept. There's two really distinct ways that you can kind of play with your mind and play with your memories. One of them is if you've ever had... Let's say you had a week-long vacation where you go to the beach. Because there's not a ton of differentiation in each specific thing that happens, that memory is sort of consolidated into one memory of "week at the beach" and it feels like a certain link to your mind. But I'm sure you've also had maybe a three-day weekend where you were just packing all kinds of stuff and you were going here, you were going there, you were doing all this new, exciting, different stuff, and those three days felt like two weeks. And it just felt incredibly long and, when you remember it, it seems like...the trip seems almost longer than that week-long vacation at the beach. And that's because, to your memory, it literally is. In your mind, when you have a memory of something that there's not any variation, there's not any difference, you're going to remember that as sort of one specific experience. But if you have 20 different things that all happened, those are all specific and different memories that are all tied into the same thing.

So, how can you apply this to your life? Ed Cooke, who's a memory Grand Master, has a great example where he talks about the concept of if you have a dinner party and you have people over at your house. If everyone sits in the same room for the entire time and does the same thing, you're going to have one memory of that dinner party. It's going to be people in that room doing that thing. However, if every 30 minutes or every hour of the dinner party you move to a different room in your house, you put on different music, and you do something different, suddenly you're going to have distinct chunks of that memory. It's going to be broken out into different components, and so the memory's going to feel much more rich, it's going to feel much more detailed, and it's going to feel like you did a lot more, you accomplished a lot more things.

So, those are kind of some ways that you can think about how to modify your conscious experiences so that when you look back at them from a memory standpoint, the memories feel much more rich and much more detailed. If you just do the same thing for 12 hours straight, your memory is doing that one thing. But if you spend each of those hours doing something completely different, your memory is going to be much more rich and diverse and, when you come back to it, it's going to feel...you're going to have a lot more texture to that memory. And you can change places and spaces, and that will change and kind of trigger your memory to remember something new because novel, new, and unique things are what get flagged and what get remembered. Things that are the same or that are ubiquitous just kind of get lumped into the same memory category. So, those are a couple different techniques and tricks that you can use, kind of memory hacks that you can use to improve your memory both from a physical standpoint, from a long-term perspective, but you can also use a number of these in the short-term to be able to memorize an entire deck of cards. And we'll include... Again, we'll include a couple links in the show notes so that if that's something you're interested in doing, you can check out some of the articles and go through some the exercises that you can actually memorize pi to the 20th digit, you can memorize a deck of cards, et cetera, using the memory palace and memory pegging techniques.

 

 

May 11, 2016 /Lace Gilger
Creativity & Memory

The Neuroscience Behind Einstein and Isaac Newton’s Biggest Breakthroughs

May 03, 2016 by Lace Gilger in Creativity & Memory

In this episode we will talk about the incredible neuroscience behind the biggest breakthroughs of some of the world’s smartest minds, how those same principles apply to a world champion’s "daily architecture," and how you can design your day the same way to harness this powerful strategy. 

This episode goes deep on:

  • The neuroscience behind Einstein and Isaac Newton’s biggest breakthroughs

  • How one world champion structures his entire day around this one key principle

  • Simple steps to structuring your day in the same way to harness the untapped power of your subconscious mind

  • How to harness the subconscious mind for huge creative insights

  • How to break through challenging questions and problems

  • The 4 Phases of the Creative Process

  • What the science says about cultivating creativity and creative incubation

  • And much more!

Thank you so much for listening!

Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions how to do that!).  

SHOW NOTES, LINKS, & RESEARCH

  • Creativity—the unconscious foundations of the incubation period (see here)

  • Enhancing Creative Incubation (see here)

  • The Incubation Effect: How to Break Through a Mental Block (see here)

  • The Science of Creativity (see here)

  • Incubation and creativity: Do something different (see here)

  • [Electrical Current Study] Noninvasive transcranial direct current stimulation over the left prefrontal cortex facilitates cognitive flexibility in tool use (see here)

  • [Wallis Model] Wallis' model of the Creative process (see here)

  • [The Real Neuroscience of Creativity] (see here)

  • [Understanding Research Studies] Battling Bad Science Ted Talk (see here)

  • [Importance of Meta Studies] Why Most Published Research Findings Are False (see here)

EPISODE TRANSCRIPT

In this episode, you're going to learn the secret behind both Einstein and Isaac Newton's greatest insights; how a world-champion martial artist and national chess champion structures their daily architecture; how to harness your unconscious mind for huge, creative insights; the science behind creativity; and much more. 

Have you ever had that aha moment (the eureka moment, as they sometimes call it)? I'm sure you've heard the stories about famous eureka moments throughout history, whether it's Isaac Newton, one of the most prolific physicists of all time and many ways one of the founders of modern physics has a famous story about an apple falling from a tree and hitting him on the head and giving him some of the insights into gravity and physics and how it worked. Another classic story is that of Archimedes and his bathtub. That's actually the origin of the eureka moment. Another one is Einstein and his insight about relativity. But I'm sure you've had some of these moments in your own life, too. Have you ever had that situation happen, where you're dealing with something that you're kind of stuck? You know, you're grinding away. You can't overcome this challenge or you can't put this thing together, or you can't... Maybe it's even sometimes if you're playing a game and you get stuck against this boss and you can't beat them, and then you go have lunch, you go step away for an hour, and you come back and boom — you immediately do it. You fix it. You achieve it on your first try. I think we've all had that moment, and that's connected with the same kind of idea, the same theory of these aha moments, these eureka moments, and it's a concept that's rooted in science. It's something called creative incubation. Creative incubation is defined as a process of unconscious recombination of thought elements that were stimulated through conscious work at one point in time, resulting in novel ideas at some point later in time. Today, we're going to explore the science behind creative incubation and how we can use it in our daily lives.

Remember Josh Waitzkin? We've talked about him on a number of other episodes of the Science of Success. Josh is a multi-time national chess champion; the person who was featured in the documentary *Searching for Bobby Fischer*; a child chess prodigy who then went on to be a two-time world champion martial artist; and now is a performance coach for some of the most successful people on the planet. 

Josh talks about an idea of building a daily architecture around maximizing your creative process, leveraging the concept of creative incubation. To paraphrase him, you want to create rhythms in your life that are based on feeding the unconscious mind, which is the wellspring of creativity, and then tapping it. And I want you to remember creativity shapes everybody's life. Even if you're not an artist; even if you're not a creative; even if you're an accountant; even if you're a CFO; even if you're an engineer; you don't think that creativity applies to you... It fundamentally applies to everything. Everybody has an art. Everybody has a craft. Business could be your art. Accounting could be your art. Engineering can be your art, can be your craft. It can be something that you're constantly refining, constantly applying. Creativity is such a broad and important topic, and it often gets kind of shoveled into a certain realm of sort of marketing creativity, art, all that kind of stuff. But the reality is every single businessperson, every single teacher, every single engineer, every single accountant... Whatever it might be, you can benefit from creativity. You can benefit from leveraging the process of creative incubation to make yourself smarter and to solve difficult challenges that you encounter along the way.

We're going to start by looking at the four phases of the creative process as it's defined by the Graham Wallas model in neuroscience. This was uncovered in the 1920s — a framework that neuroscience and psychology have since used to think about and understand the creative process. And there are four phases. There's preparation, incubation (which we're going to focus on today primarily), illumination, and verification. All four of these phases are relatively straightforward. 

In the preparation phase, it's all about defining the problem; understanding the problem; gathering the information that you need, sometimes from unique and disparate sources; and feeding all the information into your mind so that your subconscious can then process it and put it together and recombine it in new and unique and different ways. 

The next phase, incubation—which we're going to get into the weeds on here in a minute—is about taking a step back from the problem. It's about focusing on something else. It's about letting go of the conscious focus on the issue and then returning to it in a structured way later on to kind of tap that unconscious power, to harvest what your subconscious mind has processed, and then bring that to the forefront — and that's what illumination is about. 

Illumination, the third phase, is where these ideas arise in the mind and, based on what the subconscious has processed, you start to see the challenge from a new perspective, from a new light. You start to gain a new insight. 

And, lastly, verification is kind of fact checking. It's thinking, okay, does this new insight make sense? Does it apply? Testing it out and figuring out if you can actually use it to solve the challenge that you're dealing with.

Those are the fundamental components of how science defines the creative process, but incubation in itself is still not very well understood. Researchers know the effect exists, but they're not 100% certain what neural networks are involved, what parts of the brain are involved. They don't know exactly how or why the process functions, but they do know that is exists. And we're going to look at a couple different studies that kind of describe or examine the process and the effect of incubation, and sort of show that it's true and that it's real. 

The first is a study from 2003 titled *Incubation in Problem Solving and Creativity*. This was a meta-analysis, a meta-review of a number of different studies, and I want to pause for a second and talk about this concept. If you've ever done much digging into the different kinds of studies, science, good science, bad science, how bias an affect the conclusions of research studies, et cetera... It's a deep rabbit hole and there's some interesting topics on it, which I'll include some articles in the show notes, that you can really kind of dig into that if you want to. And I'm going to include, also, all this research in the show notes as well, which you can access just by going to scienceofsuccess.co/show-notes or just scienceofsuccess.co and you can click the "Show Notes" button.

Anyway, meta-reviews or meta-analyses are, in many ways, sort of the king of studies. They're studies that look across many different other studies that have taken place and they kind of say, okay, if we have 30 different studies that have examined this topic, what are the shared conclusions? What are the things that we can kind of pull out of this and say, okay, maybe a couple of these studies had biases, maybe a couple of these studies had flawed methodologies, but we can pull out some real learning, some real information from this? So, the first one—the 2003 study—was a meta-review of 39 different studies around incubation, and what they concluded was that 29 of those 39 experiments found a significant incubation effect and that one of the major findings across all those studies was that preparation activites substantially increased the effect and the power of the incubation effect. So, that's something we're going to talk about once we talk about how to leverage and apply this concept to build a daily architecture, but just keep in mind that preparation is an essential component and that across 40 different studies, essentially, they found a very strong and significant effect from incubation.

The second study in 2009, titled *The Incubation Effect: Hashing a Solution*, was another meta-review of 117 independent studies across all kinds of different aspects of incubation and the incubation effect, and, again, they found a strong, positive correlation. They found strong evidence of the incubation effect existing across the majority of the studies that they looked at. So, this is something... This is not just a colloquial idea. It's not something that is sort of woowoo or made up. It's something that you can tap and harness and leverage the science to apply, to make yourself more effective in your daily life. And, again, both of those studies are meta-reviews. They're meta-studies, and that is often kind of considered the king of research studies because it draws from so many different areas and it helps sort of mitigate and filter out a lot of the biases. Think of it in the same way that you'd think of the power of diversification from a financial standpoint. Similarly, having a vast array of studies, you kind of cancel out some of the errors in many ways and you're able to really let the cream rise to the top.

The last study—and this factors, again, into the importance of how do we structure daily architecture around this—looked at the importance of sleep. This is a 2001 study titled *The Committee of Sleep: How Artists, Scientists, and Athletes Use Their Dreams for Creative Problem Solving and How You Can, Too*. This was an interview study focused around artists, scientists, even Nobel Prize winners, and it looked at everything from math, music, business, all kinds of different elements. Again, this is an incredibly important point. Just because you don't think that creativity necessarily applies to what you're doing, it absolutely does in many different ways. Even in contexts that you wouldn't necessarily think about, you can leverage these creative tools to empower and improve your decision-making and your problem-solving abilities. And what they found was that sleep was a very important factor in the creative incubation process and that sleep was a vital tool to kind of fueling and empowering the subconscious in a way that enabled people to solve these challenges using creative incubation.

Now, let's look at structuring your daily architecture around these principles of creative incubation. The first important step is preparation and conscious focus on the question or the challenge that you're dealing with, and I can't understate this enough. There's a study titled *Creativity: The Unconscious Foundations of the Incubation Period* in the journal of *Frontiers of Human Neuroscience*, and this is one of their findings. "Although unconscious processes can be a powerful source to facilitate creativity, only engage in daydreaming or sleeping to produce groundbreaking discoveries or great artistic creations will not do the trick. A plethora of raw materials has to be available to be connected and one has to be able to focus on some options out of an array of options. In this sense, conscious processing is needed to establish a knowledge base, to know what problems to tackle, and to verify and implement new ideas."

What does that mean? It means you need to feed your brain. It means you need to constantly be picking up and use the conscious elements of your brain to focus on both the problem and the challenge that you have, but also potential solutions, potential alternatives, and even sometimes things that you wouldn't necessarily consider as possible alternatives because your subconscious is able to combine, recombine, use distinct and different elements to create something that you would consciously not be able to do, to connect things that you consciously wouldn't be able to connect to form a novel and unique solution.

The next step is to let go, right, is to focus on something else, and this is a critical component. You have to be able to release yourself from that challenge or from that focus, from that question. If you are trying to creatively incubate a problem and you sort of consciously turn your focus to it, and then 15 minutes later you're checking your email or you're thinking about it again or whatever, you're not going to gain the benefits of creative incubation. You have to let go. You have to focus on something completely different. You have to just let that problem melt away. And in the context of structuring a daily architecture, one of the ways to think about this is... We'll talk about this in a second when we get back to how Josh Waitzkin thinks about his daily architecture and how you can structure it, but you want to end your day with quality. You want to end your day with a focus on whatever problem or challenge is most relevant, is the biggest hurdle in your life right now, the biggest challenge that you're dealing with right now. You want to, at the end of your work day, consciously turn your attention to that question, to that challenge, and even to the extent of writing it down and saying, you know, "How am I going to deal with X?" 

And then you have to let go. So, let's say at the end of your work day, you end it with quality, you end it with that focus, again, feeding the brain, preparing the conscious mind to give the information to the unconscious. And then you release the problem and you let go. You cease your focus on your work, you spend some time with your family, maybe you read, watch TV, play video games, whatever is your cup of tea, right. The next critical component in this daily architecture, after you've had that sort of unwind period, the period of letting go, is to sleep, and we talked about before the study, the importance of how critical sleep is. But sleeping really enables you to kind of fuel and supercharge that processing power.

The next step of this daily architecture is when you wake up, you want to return to the problem, but there's a key distinction. When you return to the problem, you want to do it in a way that's pre-input. You want to do it in a way that you're not getting up, laying in bed, checking your emails, suddenly you have seven different things bombarding your mind that you need to deal with. You need to get up and to really kind of harness this daily architecture. As soon as you wake up, before you check your email, before the world sends all of its demand to you, spend ten or 15 minutes just journaling or addressing or coming back to that problem or that challenge, and the critical component here is you have to do it in a state of mind where you're still proactive. You're not reacting to everything, and this is something that Josh Waitzkin is incredibly adamant about in the way he talks about leveraging creative incubation to structure your daily process, you have to have that space before the world interrupts you that you can really untap and really let the subconscious mind kind of flow into solving the problem. As he says, if you don't do this, quote, "Your creative process becomes dominated by external noise instead of internal music." End quote. 

And to sum things up, here's how Josh Waitzkin himself describes this entire process. "What I work on is feeding the unconscious mind, which is the wellspring of creativity. Feeding it information and then tapping it. For example, ending the work day with high-quality focus on a certain area of complexity where you could use an insight, and then waking up first thing in the morning, pre-input, and applying your mind to it, journaling on it, not so much to do a big brainstorm but to tap what you've been working on overnight." End quote.

That's, in essence, how you can sort of structure a simple daily architecture around leveraging the creative incubation process. But there's actually another thing you can do in sort of a short mini-burst to capture the same effects of creative incubation in a different context, and that's if you're going to lunch, if you're going to the gym, if you're taking a break, if you're going for a walk, whatever it might be, you can do the same thing. You can post a question or a challenge to yourself and then go to lunch, and then go for a walk, whatever it might be. Come back an hour or two later and do the same sort of mini-journaling and tackle the question again. Often, these short sort of mini-bursts will enable you to, throughout the day, multiple times tap your subconscious processing power and really leverage the power of creative incubation to be able to solve challenges and problems that you're facing. 

So, while the biggest use of this—and again, we talked about how important sleep is as part of this process—the biggest and best use of this is to structure your daily architecture in a way that you're ending the day with a quality question of focus using the conscious mind to feed the information to the subconscious mind, letting go of the problem, sleeping, then waking up and returning to it before the world has had a chance to hit you with all kinds of inputs. That's the overarching way to leverage creative incubation for your biggest challenges, but you can also do it on a smaller scale with smaller issues or challenges by using these sort of mini-bursts or mini-breaks with things like lunch, gym visits, going for a walk, et cetera. 

There's two or three other considerations to think about when you're structuring your daily architecture like this. One of them is that flow states, especially our play states, with something that's really engaging and engrossing, where you're totally focused on it. Enable you to kind of break from the conscious focus on that problem. So, even something like taking a break for 45 minutes to play video games, often you can return back to the problem you were dealing with and, because you've been so engrossed in that, your conscious attention is completely focused on it. Your subconscious will be able to process all that information using creative incubation. You can return and have a new insight into whatever you're dealing with.

Another thing that can sort of supercharge, or be a powerful factor in improving the quality of your creative incubation, is to use meditation as a tool and to build that into the daily architecture, end the day with quality, let go, go to sleep, wake up, meditate, and then go to journaling on that process. Meditation is a force multiplier when you factor it into the process of creative incubation. We talked about meditation. We have a recent episode about it that's awesome, and if you haven't listened to it, I highly recommend checking it out. It gives you a very simple way to get started a framework, and talks a lot about the science behind why meditation is such a powerful tool. But meditation can be something that can exponentially increase the power and the ability of your daily architecture structured around the power of creative incubation.

That pretty much sums up the topic of creative incubation and creativity. This daily architecture, or even just using mini-bursts, is something that you can apply in your daily life that can help you become much more effective and help you solve some of the biggest problems and challenges that you're dealing with. I really think you should give it a shot. Try it for a day or two. Try it with a specific problem or challenge. See if it works for you and let me know on Twitter or in the comments or send me an email, whatever you want to do. I'm really curious to see how creative incubation works for you. 

May 03, 2016 /Lace Gilger
Creativity & Memory

Hacking Sleep, Improving Creativity, and Research Backed Strategies for Success with Gregg Clunis

April 26, 2016 by Matt Bodnar in Creativity & Memory

In this episode you’re going to learn how a few tiny leaps can help you achieve your goals, how to optimize your day around your biorhythms, the truth about the difference between night owls and early birds, how to invest in improving your sleep, practical steps to increase your creativity, and much more with our guest Gregg Clunis. Gregg is the creator and host of Tiny Leaps, Big Changes - a rapidly growing podcast that shares simple research backed strategies to get more out of your life.

Thank you so much for listening!

Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions how to do that!).  

April 26, 2016 /Matt Bodnar
Creativity & Memory