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From Intellectual Knowing to Felt Knowledge with Rick Hanson

August 20, 2020 by Lace Gilger in Creativity & Memory, Mind Expansion, Emotional Intelligence

In this episode, we dive deep into an incredible conversation with returning guest Dr. Rick Hanson to explore neuroplasticity, the science of changing your brain, and how to supercharge your ability to learn anything. 

Dr. Rick Hanson is a psychologist, Senior Fellow of UC Berkeley's Greater Good Science Center, and New York Times best-selling author. His books have been published in 29 languages and include Mother Nurture, Resilient, Hardwiring Happiness, Buddha's Brain, Just One Thing, and most recently Neurodharma: New Science, Ancient Wisdom, and Seven Practices of the Highest Happiness. He is the founder of the Wellspring Institute for Neuroscience and Contemplative Wisdom, he's lectured at NASA, Google, Oxford, and Harvard, and been featured on the BBC, CBS, and NPR, and many more media outlets.

  • All of our experiences are natural processes. There is no categorical distinction between the experiences of a human and the sensory experiences of a spider, a cat, or any animal or sentient being. 

  • How can we use our minds to change our brains?

  • “Self-directed neuroplasticity” and “positive neuroplasticity” 

  • Mindfulness practice changes the physical structure of your brain

  • Your mind is shaped by your environment 

  • Your mind shapes your reaction to things, even more than the events themselves. 

  • How do we disengage from negative experiences & rumination?

  • Slow down and experience positive and beneficial experiences. Help your states become traits. Turn passing experience into lasting physical change. 

  • Neuroplasticity is the core way that learning works in your brain. You can harness it to improve your life. 

  • 2/3 of who you are is learned or acquired over your life span. "You have the power to affect who you are becoming." It’s the superpower of superpowers. 

  • How do we go from ephemeral learning, watching a TED talk, and then having no impact or change in our life? 

  • How are we helping ourselves internalize the lessons of our experience? 

  • Focus on what’s personally relevant and meaningful, focus on what’s new about the experience, the more you bring it into your body the more it will sink it. 

  • We have the ability, every day, to use the power of positivity

  • We consume too much "Intellectual cotton candy” - it’s important to be thoughtful of

  • “Quick 3 breaths practice” 

  • How does the “hardware” of neuroplasticity work? We have an “enchanted loom” inside our brains “continuously weaving the tapestry of consciousness”

  • The hardware of your brain is designed to be changed by the activity of the brain itself.

  • “Hebb's Law” = Neurons that fire together, wire together. 

    • New connections form as a result of repeated thoughts

    • More blood flows through well used neural and synaptic connections. 

  • You can literally see the thickening of brain passageways via MRIs resulting from your thoughts. 

  • Your thoughts and your actions can change the genetic expression of your genes in a way that can reduce your stress response and improve your happiness

  • Our experiences matter in the moment, but they matter even more for shaping WHO YOU ARE BECOMING.

  • Science is extremely clear that your thoughts change the physical structure of your brain and ultimately WHO YOU Are. 

  • Happy people are successful people. 

  • When you experience something useful in the flow of everyday life, slow down and receive it, 5-10 seconds can make a huge difference in internalized 

    • This applies to THOUGHTS and SENSATIONS, EXPERIENCES, EMOTIONS, and FEELINGS too!

    • It’s not just for internalizing ideas, it's also incredibly powerful for internalizing feelings and experiences

  • 2 Step Process of Neural Change

    • (1) We experience something

    • (2) It changes the brain. 

  • If you’re having an experience and you want to experience more of it.. here’s what to do. 

  • "The 8 Factors of Self Directed Neuroplasticity"

    • How to REGISTER beneficial experiences so they have a lasting impact on your brain. 

    • Enriching.. help an experience become BIGGER and MORE LASTING

      • Duration - extend the duration of the experience. Keep the neurons firing together for longer. Don’t chase the next experience, really sit with it. 

      • Intensity - dial up the intensity of the experience to fire more neurons and get it to sink in better. Turn up the volume inside yourself to make the experience feel BIG and intense. 

      • Multi-modality - have more aspects of the experience in play, feeling, thinking, sensing, sensations, physical experience, actions, etc

        • Thoughts, perceptions (including physical sensations), emotions, desires, actions 

      • Novelty - the brain is a novelty detector. Make an experience more fresh or novel, explore different and new parts of the experience, look at it freshly, the sense of newness will increase its internalization

      • Personal Relevance / Salience - this is not about episodic memory or specific memories, this is for implicit memory, the felt sense or experience, not specific memories. Make things personally relevant to YOU. 

        • Increasing their relevance to you personally makes it stick in your brain 

    • Absorbing.. sensitive the machinery of the brain so it’s more receptive to and influenced by experience. Help yourself become more sensitive and receptive to the inner dialogue. 

      • Intention - intend to be changed a little by the experience. Be willing and open to change for the better. 

      • Sense of receiving the experience - consciously receive the experience, ask yourself where in your mind, body, or experience the feeling needs to be received. 

      • Focus on what is rewarding - what is enjoyable, meaningful, or both. Focus on what feels good about the experience it increases dopamine and neurochemicals which increase long term storage and consolidation. 

    • 3 Step Process

      • (1) Have a beneficial experience you want to cultivate further 

      • (2) Then shift into enriching… protect the experience, add fire to it, keep it burning brightly

      • (3) Then absorb.. receive the warmth of the fire. 

  • You can’t control whether the tide is rising or falling.. you can’t control many things.. but you can control your own experience and your reactions. 

  • The Importance of Self Reliance 

    • Competent

    • Autonomous 

  • The foundation of personal intimacy with others is autonomy. 

  • Being self-directed and being capable.. are the fundamental building blocks of being healthier, happier, and more productive. 

  • We become competent through learning... social competence, emotional competence, spiritual competence, etc. Getting good at learning is the most important thing you can do. 

  • Two useful questions to improve your life. 

    • When you look at the challenges of your life - either external or internal - what, if it where more present in your mind, your being, your heart - what would REALLY help? 

      • This helps you identify the inner strengths that you need 

    • What does it mean to have a wonderful human life? Here we are today.. what kind of life do you want to have.. what do you want it to feel like to be you? What should your life feel like? What do you want to feel inside? 

      • Once you discover this, you can gradually grow it over time. 

  • Find the experiences and feelings you want - and focus on using these methods to internalize.

  • Whatever it is that you want to be more like, study the people who have made that thing their life's work and gotten good at it.

  • The process of growth - both general and specific - this is how learning works. "In the beginning, nothing came… in the middle, nothing stayed.. in the end, nothing left."

  • "Trying to light a fire with wet wood."

  • Homework: “The 5-minute challenge” that will transform your day. 

    • Slow down: As you go through your day slow down when you’re having a good experience, 5 seconds here, 20 seconds there, etc. 

    • Have a focus for self-development: What are you working on developing within yourself right now? This is your North Star. Have one thing you’re deliberately trying to grow and improve in your life. 

    • Marinate in deep green: Safety, satisfaction, connection. Soak in an experience of your body calming down. When you feel rested, safe, and content.. hang out there as long as you can. 

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The personal development world is full of bad information. We got sick and tired of this, so we hired a team of researchers to dig through a huge treasure trove of scientific data and figure out what the science is really saying, free of bias, hype, and self promotion.

Our research team combed through thousands of studies to figure out exactly what the science says about popular personal development topics. Learn what works, what doesn’t, and exactly how you can use things like meditation, journaling, breathing, and so much more to achieve your goals.

With this tool, you can finally find and implement the self help and personal development methods that will create the biggest positives results in your life. And this time, you will have science on your side.

Want To Dig In More?! - Here’s The Show Notes, Links, & Research

General

  • Rick’s Website  and Blog

  • Rick’s LinkedIn, Facebook, and Twitter

  • Rick’s Podcast, Being Well with Dr. Rick Hanson

  • Wisebrain

Media

  • Psychology Today - Rick Hanson Profile

  • Article Directory on Mental Help, HuffPost, Greater Good Magazine

  • Forbes - “Three Mindfulness Practices For Leading In Disruption” by Henna Inam

  • [Courses] Mindfulness Exercises - Rick Hanson’s Mindfulness Meditations

  • DharmaSeed - Rick Hanson's Dharma Talks

  • [Podcast] The Feel Good Effect - 119: The Secret to Becoming More Resilient with Dr. Rick Hanson

  • [Podcast] The Accidental Creative - Dr. Rick Hanson on Hardwiring Happiness

  • [Podcast] Revolution Health Radio - How to “Hardwire Happiness,” with Dr. Rick Hanson

  • The Jordan Harbinger Show - 192: Rick Hanson | The Science of Hardwiring Happiness and Resilience

  • [Podcast] Marie Forleo - HOW TO BUILD UNSHAKEABLE INNER STRENGTH USING YOUR BRAIN

Videos

  • Rick’s YouTube Channel

    • Resilience During A Time of Fear

    • Neurodharma: New Science, Ancient Wisdom, and Seven Practices of the Highest Happiness

  • InsightTimer - Being on Your Own Side by Rick Hanson

  • Inspire Nation - How to Hardwire Your Brain for Happiness! | Rick Hanson | "Buddha's Brain" | Positive Psychology

  • Optimize - Optimize Interview: Buddha’s Brain with Rick Hanson

  • Matt D’Avella - The Reason Most People are Unhappy

  • TEDxTalks - Hardwiring happiness: Dr. Rick Hanson at TEDxMarin 2013

  • Talks At Google - Rick Hanson: "Resilient" | Talks at Google

    • Rick Hanson | Talks at Google

  • Greater Good Science Center - Rick Hanson: Understanding Neuroplasticity

Books

  • Amazon Author Page - Rick Hanson

  • Neurodharma: New Science, Ancient Wisdom, and Seven Practices of the Highest Happiness  by Rick Hanson

  • Resilient: How to Grow an Unshakable Core of Calm, Strength, and Happiness  by Rick Hanson , Forrest Hanson

  • Hardwiring Happiness: The New Brain Science of Contentment, Calm, and Confidence  by Rick Hanson

  • Buddha's Brain: The Practical Neuroscience of Happiness, Love, and Wisdom  by Rick Hanson , Daniel J. Siegel

  • Just One Thing: Developing a Buddha Brain One Simple Practice at a Time by Rick Hanson

  • Mother Nurture: A Mother's Guide to Health in Body, Mind, and Intimate Relationships by Rick Hanson, Jan Hanson, and Ricki Pollycove

Episode Transcript

[00:00:04.4] ANNOUNCER: Welcome to the Science of Success, the number one evidence-based growth podcast on the internet, bringing the world's top experts right to you. Introducing your hosts, Matt Bodnar and Austin Fabel. 

[00:00:19] MB: Welcome to the Science of Success, the number one evidence-based growth podcast on the internet with more than 5 million downloads and listeners in over 100 countries. In this episode, we dive deep into an incredible conversation with returning guest, Dr. Rick Hanson, to explore neuroplasticity, the science of changing your brain and how to supercharge your ability to learn anything.

Are you a fan of the show have you been enjoying our interviews with the world's top experts? If so, you need to head to successpodcast.com and sign up for our email list. You will receive a time of exclusive subscriber content as well as our free course we put a ton of time into called How to Create Time For What Matters Most in Your Life. You'll get that and so much more value and content on a weekly basis directly from our team. Sign up now at successpodcast.com. Or if you're on the move, text 44222 to SMARTER. That's S-M-A-R-T-E-R on your phone to subscribe on the go. 

In our previous episode, we discussed the hidden science behind navigating life’s toughest transitions with our previous guest, Bruce Feiler. 

Dr. Rick Hanson is a psychologist, senior fellow of UC Berkley’s Greater Good Science Center and New York Times bestselling author. His books have been published in 29 languages and include Mother Nurture, Resilient, Hardwiring Happiness, Buddhist Brain, Just One Thing, and most recently, Neurodharma: New Science, Ancient Wisdom and Seven Practices of the Highest Happiness. He’s the founder of the Wellspring Institute for Neuroscience and Contemplative Wisdom. He’s lectured at NASA, Google, Oxford, Harvard and been featured on media outlets across the world. 

[00:02:12] MB: Rick, welcome back to the Science of Success. 

[00:02:15] RH: Matt, I’m glad to be here. Greetings to you in Tennessee. I’m here in Northern California.  

[00:02:19] MB: Well, I’m so excited to have you back on the show. Our first conversation at this point, it was three or four years ago, maybe even longer than that. And you’ve been working on a lot of interesting stuff. One of the things that really spans your entire catalogue of work that I think is so interesting is that you do a tremendous job of connecting ancient wisdom with modern science in a way that’s really practical and applicable  in our lives. And so that to me, I just wanted to commend you for such a great approach to improving the human experience and human understanding.  

[00:02:53] RH: Matt, thank you. Honestly. Praise coming from you, and I appreciate it. 

[00:02:58] MB: Awesome. We’re going to jump right in to some deeper issues. Let’s start with a question of what is the source of our thoughts, our emotions, our feelings, and even to some degree, our sense of self? 

[00:03:13] RH: That’s a really deep question. I think the answer inside the frame of science is to ground all of our experiences and keeping it simple. The sounds we’re hearing. The birds outside my window right, sensations in our body, pulling up the knowledge of our home phone number, our cell number. All of those experiences are natural processes. There’s no categorical distinction down between the experiences of a human and the experiences of a gorilla, a cat, a lizard, a goldfish, or maybe even a little spider, which is really just remarkable to reflect upon it. The nervous system has been evolving for 600 million years helping creatures including us today survive and even thrive in really challenging conditions. 

If you ground mind and life, then that leads you into a very practical investigation, which the perennial wisdom around the world has pursued. People describe these fellows or people as of all genders and beyond gender as the Olympic athletes of mental training. That’s pretty remarkable, right? But also it brings you into a very practical consideration of modern science that says, “How can we use our mind to change our brain for the better? Thus, changing our mind for the better as well.” And that’s my own personal focus.  

[00:04:36] MB: So let’s dig into that a little bit. Tell me about that concept, because to me that’s something that is the promise of that and the potential of that is so powerful. 

[00:04:44] RH: Yeah, it is. If you think of it, Jeffrey Schwartz of UCLA coined the term “self-directed neuroplasticity”. I work a lot in what could be called positive neuroplasticity using deliberate mental activities to plausibly change your brain, which then in turn shifts your mood, lifts your motivation, helps you perform at a higher level, and it also helps you be more content and happy along the way. 

One of the remarkable findings is that something like mindfulness practice, for example, changes your brain in ways that are increasingly measurable with things like MRIs and EEGs. It’s also true of course that the brain can be changed for the worse. It has a negativity bias that makes it like Velcro for bad experiences, but Teflon for good ones. 

So both traumatic experiences as well as the daily grind that wears people down gradually alters neural structure and function for the worse. So for me the take away is deal with the bad, turn to the good, take in the good. That summarizes a lot of useful practice. 

[00:05:49] MB: That’s something that you’re hinting at another idea that I think is really important, which is this notion of controlling the inputs in your life, controlling your environment. And if you don’t take ownership of even the smallest things, as you said, a lot of negative experiences overtime can change the structure of your brain in a negative way too. And so tell me about how we can start to consciously and mindfully craft whether it’s our thoughts, our experiences, our actions, etc., to reshape our brains via neuroplasticity and to be happier and healthier and more productive.  

[00:06:24] RH: Oh, that’s really great. I’m a really practical guy. I’m a psychologist. I’m a parent to two young adults. I’ve been married a long time. I had a mortgage for a long time. I’ve been in business as well. So I’m the real-world. And also I care about what’s happening in society, including in this time of trouble and opportunity that we’re in the middle of right now in America and around the world. 

Of course, always, we should do what we can to help the world around us be better. Including improve our relationships with other people, seek out people that are more copasetic with us and so forth. And also do what we can with our physical bodies. But meanwhile, we have our minds, and our minds are with us wherever we go. And our minds shape our reaction at things actually, usually, more than our circumstances do. 

Yes, try to improve your circumstances and relationships and settings. But meanwhile, wow! Your mind is like the shock absorber. It’s like the furnace. It’s like the climate, the atmosphere that you take with you wherever you go. Appreciating the importance of lifting the triple bottom line and doing what we can in the world around us. Meanwhile, wherever you go, there you go. 

So one of the things that people can really do is to think about disengaging from negative experiences, not to look at the world through a rose-colored glasses, but to stop reinforcing the negative by ruminating about it. Just that alone leaves people’s mental health and they’re functioning dramatically. Disengage from ruminating. 

Second, when you’re having a beneficial experience of any kind, a simple one, you’re relaxing a little as you exhale. You’re enjoying the intellectual conversation with someone like Matt Bodnar. You’re appreciating the fact that your coffee tastes good. You get little thing done. Your cat crawls in your lap. Whatever it might be, slow down to help your brain catch up to that experiencing the fact. Slow down to, in the famous saying, keep the neurons firing together so they wire as well. 

And the problem is most of us leave in a state of discontent. We’re always chasing the next shiny object rather than savoring and marinating in and internalizing the current beneficial experience so that it actually changes our brain. We live in states, but we don’t help our states become traits. And that fundamental power to turn passing experiences into lasting physical change in your brain is fantastic. But most people don’t use it very much. 

[00:09:04] MB: And so correct me if I’m describing this in the right way, but the idea is to – When you’re experiencing some kind of positive emotional experience. It could be anything as small as a sip of coffee up to a child’s birthday, something like that. We need to take the time to be mindful and try to savor that moment, savor that experience of positive feeling, because when you do, you’re slowly firing and binding the neurons in your brain at a physical level to increase your happiness and really truly build those neurons and that myelin together in a way that is going to have a permanent change on your brain structure. 

[00:09:42] RH: Exactly right, and very well said. And I want to stress a key point here. What we’re talking about is the fundamental process of learning. And if you think about all the things that we could describe as inner strengths, grit, gratitude, compassion, emotional intelligence, secure attachment, executive functions, knowhow, people smarts, self-compassion, all of it. Those your inner strengths of various kinds. And research shows that on the whole, on average, about two-thirds of who we are is something that's acquired over the lifespan distinct from that one-third or so that's innate and baked into our DNA. 

So we have the power to affect who we are becoming. If you think about it, that power to affect who we are becoming is the strength of strengths. It’s the superpower of superpower, because learning is the strength that grows the rest of them. So that's fundamentally what we’re talking about. And you can think about how much money is wasted in business settings, in training people where it doesn't sink in. Or you can think about the frustration for individuals who are seeking some kind of self-improvement. Some form of maybe healing from the past or growing of something inside for the future. And when they’re reading the book or listening to the talk, the TED Talk, they feel great. They feel inspired. They felt motivated. But an hour later, it's as if it never happened. That's really frustrating. 

And so to me, it's extremely useful to broaden the notion here into learning altogether and to realize that, for example, there you are – I've done sales, for example. I use that as an illustration. There you are in a sales situation and maybe you walk away from it and you realize, “Ha! Next time I really want to help myself do something different. I want to have a different attitude inside my mind. I want to approach it a little differently, a different perspective. Maybe I want to remember to avoid talking in certain ways or I want to remember to start talking in other ways. I want to really help that land.” And you could use a similar example in your personal relationship. Like I will often walk away from an interaction with my wife thinking to myself, “Right, bro. There's a better way next time.” I want to help it land. I want to help it sink in so that next time it really is different for me. 

So then the question becomes how are we helping ourselves really internalize the lesson broadly from that experience? In fact, yes, the longer we stay with an experience, the more it's going to tend to internalize. There are other factors as well that are factors of learning that you can mobilize yourself and become, therefore, more autonomous and also more competent at the learning process broadly defined altogether. 

So the more you focus on what's rewarding about the experience, the more it's going to tend to alterations in neural structure and function. The more you recognize what’s personally relevant or meaningful about the experience, the more you’re going to learn from it. The more that you focus on what's novel, or fresh, or meaningful about the experience. The more it's going to tend to internalize. The more active you are, the more you bring it in your body, the more you kind of help this new attitude or way of thinking about things, let’s say, or feeling, be a shift in your posture, your facial expression your body language, the more it’s going to sink in.  It’s not magic. It’s just that we don't use it. And yet we have this ability again and again and again many times a day to use the power of positive neural plasticity and take charge of who we are becoming. 

[00:13:14] MB: You said so many things that I want to explore. But this idea that you can apply this principle of neural plasticity to just beyond –

[00:13:22] RH: Anything.

[00:13:22] MB: Yeah. It's such a really unique take on the whole idea of neural plasticity, and we've all experienced that essentially ephemeral learning experience where we watch a TED Talk, we read a book, we do something. And then an hour later, a day later, or a month later, you’ve forgotten the entire thing. 

[00:13:37] RH: It’s like cotton candy. We’re trying to live on cotton candy. And you can kind of live, but you're not going to internalize many nutrients that way.

[00:13:44] MB: That's perfect. And so you're saying that the antidote to this intellectual cotton candy is to really sit with the content, internalize it physically. Try to feel it. Try to focus on what's new. As you said, you went through a list of about 10 different ways that you can really start to be more present to whatever you want to learn and whatever you want to really burn into the physical structure of your brain essentially.

[00:14:09] RH: Exactly right. I'm really glad you got it, because it's really easy to dismiss what we’re talking about or trivialize it as, “Oh, yeah. Savor the sunrise.” Yeah, definitely, savor the sunrise. Enjoy every sandwich, blah-blah. But what about those moments where you just feel your own gritty fortitude? Your toughness? I've done a lot of wilderness things, a lot of rock climbing, and I’ve been in business environments where you just got to dig deep and gut it out. And what does it feel like to gut it out? And then the next time you got to gut it out, you’re going to be more able to gut it out if you've grown that grit inside, for example. Or other times you realize, “You know, damn it. I messed up. I don't want to do that again,” whatever. Maybe you yelled at somebody or you just kind of lost it or you got too drunk, something. And you just say to yourself, “No, I don't want to do that again.” You want to help it sink in, or a lot. You just have sort of a mood that’s settled. A mood of appreciation, or gratitude, or thankfulness for living, or a sense of feeling cared about by other people, let's say, appreciated by them. And based on that, you want to really, really help it sink in. So it becomes more and more of who you are. 

Matt, if you want, I'll tell you eight factors of self-directed neural plasticity. I'll just go through them. I ranted there, but I'll list them quickly. Also, if you like, I'll teach you this little three breaths practice that I'm doing lately with people that is amazingly powerful and grounded in brain science. 

[00:15:39] MB: I want to do both of those things. Before we do that, just really briefly, I'd love to dig into the science around neuroplasticity a little bit if that makes sense just to ground the importance of how science-based this is and what's actually happening in your brain when you learn anything and how you’ve re-conceptualized it in a way to really make your learning and your positive emotional experiences much more meaningful.

[00:16:05] RH: Fantastic. So quick summary of the hardware, inside the 3 pounds of tofu-like tissue, inside the coconut as it were, inside your brain, are about 85 billion neurons plus another 100 billion or so support cells. The neurons are mainly where the information processing hardware of your body lives. And those neurons are connected with each other, on average, in several thousand places called synapses. These little junctions between neurons giving you, in effect, several hundred trillion little microprocessors inside your head right now. And to use the phrase from the neuroscientist, Charles Sherrington, it’s as if we have an enchanted loom inside ourselves continually weaving the tapestry of consciousness. Neurons fire continuously. They typically fire 5 to 50 times a second. They’re really busy. Large coalitions of millions of neurons fire together synchronously many times a second. The world of the brain is very small, very fast and very complicated. Those little synaptic junctions between neurons are so tiny that you could put several thousand of them side-by-side in the width of a single human hair. 

So that's the hardware, and it's designed to be changed by the information flowing through it, including that portion of the information flowing through the nervous system that is the basis for our conscious experiences of hearing, seeing, coping, dreaming, remembering and so forth. So, there are many ways in which that process of neural plastic change occurs physically, which is kind of remarkable to appreciate. And I'll just name some of the major ones. 

First, in the saying from the Canadian psychologist, Donald Hebb, who worked in the 1940s and 1950s, neurons that fire together, wire together. So if they’re firing together, they literally start to wire together. New connections form. Second, existing connections become more or less sensitive as a neural physical basis of learning. Third, more blood starts to flow or through capillaries that reach out like little tiny fingerlike tubes in the regions of the brain that are busy. It's a little bit like working a muscle again and again. You literally build tissue there in ways that are measurable now in MRIs as thickening of the cortical layers of the brain. 

Fourth, there can be changes in the expression of genes inside the nuclei of neurons. For example, people who routinely practice relaxation training of one kind or another have improved regulation of genes in the brain that calm down the stress response, which makes people more resilient as a result. And fifth major way in which neural plastic change occurs is that different parts of the brain can improve their coordination with each other. It's as if the brain builds long superhighways between major centers major cities in the brain so they can coordinate better together. 

The takeaway here is that our experiences matter in the moment for how they feel, but they also matter a lot for who we are becoming. And for me, what the major-league takeaway is, is, number one, when you're having negative, painful experiences, you can't fight with them, which just makes them stronger. But you can step back from them mindfully. And as soon as you step back from them, when you're being with these experiences, let’s say, of stress, or anger, or frustration, or sadness, or hurt, you're not reinforcing them anymore. And in fact, you're starting to associate those negative experiences with the spaciousness of calm awareness. That's great. 

Second, meanwhile, look for every opportunity to grow psychological strengths of various kinds, resources inside yourself, including the fundamental psychological strength of global happiness and well-being. That's a major factor of resilience to just be happier. And it's also a major factor of career success. Long-term happy people or successful people. Yes, there are exceptions. But over the marathon of a career, a person's sense of underlying contentment and fulfillment and well-being is a major indicator of career success. 

And then the last brief comment here is that when you are experiencing something useful, just enough flow of everyday life, why not slow down? Why not receive it into yourself, literally, for a breath? Half a breath? 5, 10 seconds can make an enormous difference. But as they say in Tibet, if you take care of the minutes, the years will take care of themselves. Breath by breath, minute by minute, we can really grow the good inside our brain and therefore inside our life.

[00:20:53] RH: Such incredible description of the process and how everything works. To try and boil this down in the simplest possible terms, essentially, the science is extremely clear that you’re – 

[00:21:05] RH: Very clear. 

[00:21:04] MB: Thoughts can change the physical structure of your brain. And ultimately your thoughts, in a very real sense, change who you are. 

[00:21:13] RH: Yup. And if I could just emphasize, I know you’re using the word. You’re so bright, Matt. It’s really just a pleasure to hang out with you. Truly. I'm a wise speech. I’m a write speech guy, just the facts. Anyway – Yeah, and to broaden – You mean it broadly, but I want to really emphasize it by thoughts. We're including cognitions. I think Matt is really smart. That's a thought. Okay. 

[00:21:36] MB: Keep working on that one. Really internalize that one. 

[00:21:39] RH: Yeah. You keep working at it. You keep taking it in. But then you’re giving me the big smile, because we’re seeing each other here. And I'm feeling, not just thinking. I'm feeling good. There's an emotion between us. We don't know each other super well, but there's a nice kind of human camaraderie. It's not more than what it is, but it’s not less than what it is. I'm feeling it. I’m feeling it in my body. My arms are waving. I'm moving. All of that is part of the music of experience. 

So, yeah, they’re the lyrics. Let's call it that, of experience, the thought track, the cognitive track. And meanwhile, there are images, there are emotions, there are sensations, there are attitudes, there are behaviors, there are intentions and desire, the totality of all that is an opportunity for internalization. 

Yes, it's useful to internalize ideas. I internalize the ideas in my mid-20s, that growing up I'd been a nerd, but not a wimp. That was a very useful idea. But especially, what was useful from that idea was the feeling of relief and the release of a kind of sense of inadequacy or shame that I was some kind of wimpy guy, which I wasn't. I was shy. I was nerdy. So I’ll get out. I was very young for grade. I skipped a grade and have a late birthday. But I was nobody's wimp, right? Anyway, we start with the idea, but then what you really want to do as much as you can is help the idea become lived experience. It’s like moving from the menu to the meal. 

[00:23:04] MB: That's an incredible point, and really, really insightful. It's not just thoughts. It's not just concepts. It's feelings, experiences, emotions, sensations, everything. 

[00:23:14] RH: You got it. Exactly right.

[BREAK]

[00:23:20] MB: Getting your business off the ground is hard. Take it from us. We’ve been there. Sit Down Startup is a new weekly podcast from Zendesk. Find out why customer experience is at the heart of success. Zendesk for startups, chats with Zendesk leaders, founders and CEOs in a coffee shop style conversation about starting up when the world is upside down. Catch weekly episodes on Apple, Google, and Spotify. 

[INTERVIEW CONTINUED] 

[00:23:51] MB: So you want to hear these eight separate ways you can change your brain for the better that's just while you're experiencing – 

[00:23:55] MB: That’s right. Let’s dig in. 

[00:23:57] RH: Yup, and I'll just do it kind of fast. Basically, if you think about it – So there's the two-step process of positive change or negative change. First, we experience something. And then second, it changes the brain. Okay. So I want to talk about how we can start with whatever we’re experiencing and then use it to change the brain for the better. All right. So let's suppose you're having an experience of some kind that you think, “Oh, this one is a keeper.” Or, “I want to become more this way. I want to help myself become more this way.” So you start with some sense of what you want to become more like, or stabilize inside yourself. Okay, great. 

The process of internalization, that second step, has two aspects. They kind of overlap experientially, but they’re meaningfully distinct. First aspect is called – I call it enriching where we help the experience be big and lasting. The second step, I call absorbing. We sensitize the memory-making machinery of the brain so it's more receptive to and more changeable by the experience we’re having at the time. So now we’ll go through it. 

Five factors of enriching, three of absorbing. So these are eight separate ways that you can change your brain for the better. You don't have to use all 8 at the same time. There are a couple that probably come out for you as go-tos. But I’ll just go through them. Number one, duration. Extend the duration of the experience. Keep the neurons firing together longer for a breath, or two, or three, or more, stay with it. Rather than chasing the next experience or letting other people rain on your parade and distract you from what's beneficial here and now that you're trying to take into yourself. 

Second major factor, intensity. The more intensely those neurons are firing, the more it's going to sink in. So if you have a sense of, let's say, worth through feeling connected with another person, they like you, they’re friendly toward you, there’s respect coming your way. Kind of turn up the volume on that experience inside yourself as best you can so it feels big and intense inside your mind. Intensity. 

Third major factor, I just call it multimodality. What I mean by that is have more aspects of the experience in play. Like we were saying, not just the thought track, but add this sensation track. Add the emotion track. Add the desire track. Add the action track. Those are five major aspects of our experiences, thoughts, perceptions, including sensations, emotions, desires and actions. Okay? So that’s the third factor of enriching the experience. Whole body experience. 

Fourth factor, novelty. The brain is a novelty detector. So the more that we help ourselves look out at the world through beginner's mind, Zen mind, beginner's mind. You may have heard that phrase. Don't know mind, through the eyes of a child. Exploring different aspects of an experience that we want to internalize. Helping it be fresh or novel. We’re just coming back to something that might seem kind of same old same old, like gratitude, or a sense of accomplishment when getting a test done. Try to look at it in a fresh way. Your sense of the novelty of it, the newness of it will increase its internalization. 

And then the fifth factor of enriching is personal relevance, salience. We remember. And here I want to emphasize, I'm not really talking so much about what’s called episodic memory or explicit memory for particular events. Like that time you looked out at the sunset, holding the hands of someone you loved, let's say. That's great. But what I'm really talking about is the vast bulk of who we are. In fact, we are memory broadly defined. What we acquire in terms of who we become, which is called implicit memory. The felt sense, the lived residues of experiences. For example, the feelings you had when you are standing there looking at that sunset holding the hand of someone you love, right? 

Why is something relevant to us? That’s the fifth factor. Why is it personally meaningful? Like me, I’m telling my story briefly. I grew up shy, dorky, etc. So later in life I deliberately really started looking for and taking in genuine experiences of feeling respected and included, because that was in short supply when I was a kid. And so those experiences were and are personally relevant to me. And by recognizing their relevance, their salience, that increases the registration in physical changes in the brain. 

So those are five factors of enriching, right? And by the way, on my website, rickhanson.net, these points are freely offered in a whole variety of ways and people can learn a lot more including the underlying science of all this. And then in terms of absorbing, in effect, we help the inner recorder become more sensitized to, more receptive to. The song that’s playing in the inner iPod that we've really enriched. 

So, three factors of absorbing. First, intention. Intend to be changed a little by the experience. Be brave enough to be changed a little for the better. It’s kind of like saying to yourself, “My boss rarely praises anybody. He said something nice to me today. This one's a keeper. I really want to let this sucker sink in.” Or you realize with another person, “Wow! I recognize a whole new way to be skillful with certain kinds of people.” Maybe with people who’ve had a really different life history than I've had? Maybe whose skin is a really different color? Wow! I want to really register this. I want to help myself shift in the way I am in this particular area. So I'm going to intend it, right? Intention. 

Next factor of absorbing. I'm on to number seven in my list of eight total, right? Fear not. I’ll be done in a second. Is to sense that you're receiving the experience into yourself. This is kind of intuitive and subtle, but it’s the feeling of like a warmth spreading inside your body. You kind of feel like a sponge the experience is going into. You can even get a sense of receiving the experience into places inside that have been longing for it. Maybe they didn't get enough of it while growing up, or in your last job, or in your last relationship, or places inside that are hurting, that are wounded, that the experience is a soothing balm for. Maybe places inside that have felt rejected, or dismissed, or devalued, put down by others and they’re off to the side, but still they’re hurting. 

And so the experience that you're having today, let's say, of being included with a group of friends who dig you, and you have fun together. Maybe it's on Zoom these days, or who knows, or with social distancing. But it’s a good experience. It can feel like a soothing balm that's being received into these hurting places inside, sometimes very young places inside. That's the second of three aspects of absorbing, sensing that you're receiving it into yourself. 

And then last, really cool and useful, focus on what is rewarding about it. What is either enjoyable, or meaningful, or both. If we highlight the reward value of our experiences, that increases the activity of dopamine and norepinephrine in the brain, especially in the hippocampus, one of the key parts of the brain that's very much the frontend of who we are becoming. It's a major center of learning and memory in the broadest sense, the hippocampus is. 

So as we focus on what feels good about and experience we’re having, what’s meaningful about it as well, that increases dopamine and norepinephrine activity in the hippocampus, which flags the experience that the time is a keeper for protection during consolidation into long-term storage. That’s it. 

That way I had put it really simply, it's a little bit like a fire. So, step one, have a beneficial experience, either because you notice when you're already having or you skillfully create one for yourself. Now you've ignited the fire or notice that you have a fire. There is fire, right? Then you shift into enriching. You protect the fire. You don't let somebody put it out. You add logs to it. You keep it burning brightly for a long period of time. You enrich the fire. And then in absorbing, “Ahh!” you receive the warmth of the fire into yourself again and again and again. 

[00:32:26] MB: What an amazing treasure trove of insights. I mean, this is one of the things that personally I've struggled with for a long time is navigating the gulf between something that you know intellectually and something that you know as felt experience. This to me is the perfect roadmap to truly take experiences and actually internalize them into your mind, into your body, into the physical structure of your brain, literally. It's such a fascinating concept as a whole. But this is a really, really practical guidebook, and it's so, so insightful. 

[00:33:02] RH: I'm really glad you appreciate that, Matt. For me, it relates to self-reliance, autonomy and competence. These fundamental old-school values, right? I mean, I’m a therapist. I live in California. I’m a meditator. I've encountered a fair amount of woo-woo stuff. And, hey, if you dig that stuff, that's cool, whatever. But wow! What we’re talking about is basically the fundamental process of becoming a super learner, of steepening your growth curve. If you think about it from a business standpoint, what's your return on investment, right? You're having experiences. That’s your investment. In effect, what's your interest rate? What's the return on investment? What’s your ROI on the experiences you're actually having in terms of their lasting beneficial impact and being able to grow as much as you can interaction-by-interaction with other people, breath-by-breath, day after day, gives you a feeling of confidence. It gives you the feeling that you are the captain of your own ship. You can't control whether the tide is rising or falling. You can’t. You can't control. Whether there's a big storm offshore that’s moving in. You can't always control what the other people onboard are doing. But boy, you sure can control your own hand on the tiller. And now you direct your personal ship through your life. And that gives you a feeling of inner peace. You know you're doing what you can. You're taking responsibility for using the power that you do have, while at the same time being at peace about so many other things because they’re just out of your hands. 

[00:34:44] MB: What were those values you shared a minute ago? You just touched on kind of this notion of self-reliance, but share those with me again. I thought that was really interesting.

[00:34:51] RH: Yeah. To be truly self-reliant in a world around us, we need to be competent and we need to be autonomous. We need to be capable in all variety of ways whatever our situation might be. And we need to be able to direct ourselves. We’re related with others, but the foundation of intimacy with others is personal autonomy, because if you don't have a sense of being grounded and your own person, you can't afford to really, really open up to other people, because you’ll get swallowed up by them, or overwhelmed by them, or manipulated and controlled by them. 

So if you think about it, whether it's in business or in good old-fashioned culture, being self-directed and becoming capable, becoming increasingly skillful, and therefore becoming increasingly self-reliant is a very fundamental old-fashioned value. We could say it's an American value, but it’s actually a universal value worldwide to become more self-reliant, which involves and requires autonomy and competence. 

Well, to be competent, to be skillful, to be capable in a whole variety of ways, including interpersonal intelligence, interpersonal competence, as well as intrapersonal competence, being competent, being skillful with your own thoughts and feelings. Being able to acquire those competencies is a matter of learning, right? Other than was baked into your DNA at the moment of conception. And I’ll spare you the visual on that, right? 

Anyway, we become competent through learning very broadly, including social competence, emotional competence, spiritual competence, whatever you actually care about. Becoming more competent as a partner, as a parent, as a business owner, as a friend. So we become competent through learning. Therefore, getting good at learning is the most important competency of all, and it’s the foundation of everything else. 

[00:36:55] MB: I couldn't agree more. And in many ways, this show itself, the whole project, started out of that same idea, that learning is the meta-skill. 

[00:37:04] RH: Yes. Exactly right. 

[00:37:05] MB: Things you can do. 

[00:37:07] RH: If I could say one more thing too. If you just sort of ask people two useful questions for people. One way of us asking it is when you look at the challenges in your life outside you, business challenges, relationship challenges, how to get through a plague. That's clearly going to be present here in America for all kinds of reasons, probably another year or so. Certainly, the consequences of it will be with us for a while. If you look at challenges inside yourself, maybe your prone to self-criticism that’s destructive, or you’ve got some addictive desires, or you fill awkward at public speaking. You're kind of nervous about sticking your head above the weeds. Because when you were young, you got cut off when you did. Whatever it might be., given your challenges, what if it were more present in your mind, in your being, in your heart, in you. What if you were more present inside you would really help? 

That takes you to identifying the psychological resources. The inner strengths, let's call them. They would really help these days. Let’s say if you’re shy and it's hard for you to stick your neck out or gets in the way of working with other people. You could help yourself build up more, let's say, confidence, in a variety. Including, for example, feeling more cared about by other people and really internalizing the feeling of being cared about by other people, or also internalizing, let's say, greater courage. Greater capacity to tolerate fear without shutting down and maintaining a cool head even when you're scared and keeping on going. Something I learned slowly but surely as a rock climber, for example. So these are examples of working backwards from a challenge to identifying the psychological resources, the inner strength that would be really good to grow these days. That's a really useful way to think about this.

And then, every day, gives you opportunities to have an experience of that inner strength you're trying to grow, or a related factor. And then when you’re having a sense of it at all, when that song is playing at all on the inner iPod, slow down. Turn on the recorder and use one of those eight factors or a combination of them to register that beneficial experience as a lasting change in your brain. That's one thing. 

The other thing is to really ask ourselves what we want to feel in this life. It’s a long and twisty road. It’s sort of amazing gift to have a human life. Here we are, the result of 3-1/2 billion years of biological evolution on this planet. 300,000 years is anatomically modern humans. Where I sit on another 2 million years of tool manufacturing commented ancestors. Wow! Here we are today. What kind of life do you want to have? We can ask ourselves, right? What do you want to feel? What do you want the mood of what it's like to be you to be in terms of inner peace, contentment, self-worth, fulfillment, satisfaction, joie de vivre, hope, optimism, some fundamental sense of understanding and peacefulness regarding deep existential questions of what's the personal meaning of your life? Coming to terms with inevitable death, death of others, loss, da-da. What do you want to feel inside? And therefore, how can you gradually grow that over time? And it's the same process of learning. 

If you want to feel more peaceful, have more experiences of peacefulness that you internalize. If you want to feel more confident, more content. Have more experiences of confidence and contentment that you internalize again and again and again. 

[00:40:56] MB: I almost don't even know what to say. It's such a great insight. I mean, you’re fundamentally hitting at some of the most, if not the most important questions of our lives. And it's amazing how easy it is to go through life without ever stopping to ask some of these questions. And yet until you ask them, you can't start being reliant on yourself. You can't start having a self-directed path and journey to living and experiencing the life moment-to-moment basis that you want to be experiencing. 

[00:41:34] RH: You nailed it there. Totally true. One of the things, whether it's in business or sports – I recently watched the documentary about Michael Jordan, for example.

[00:41:43] MB: Oh, that’s on my list. 

[00:41:44] RH: Yeah. You totally want to see it. Is really wild. It’s so interesting. It’s so many levels, including a kind of a case study and how not to run an organization. You'll see for yourself. Anyway, whatever it is that we want to be more like, study the people who’ve made that their life's work, who’ve gotten really good at it, right? And so one of the things that I've tried to do in my book, Neurodharma, which has a kind of odd title, but it's not a religious book. It's actually a deeply, practical, scientifically-based book and how to cultivate seven qualities inside ourselves that we find in enlightened beings, which are about as far as you can go in human development. 

So one of those beings I’m going to quote here is Milarepa. He was a Tibetan sage. He lived probably about a thousand years ago. He was one of the early Buddhist teachers in Tibet as Buddhism kind of moved north out of India starting 2000 or so years ago. And he was describing his own life. And he did so in three sentences that I think summarize the general process of growth. And you can apply it to any particular thing you're trying to develop in yourself, or you can apply it to your life altogether. And this is someone who arguably was enlightened himself. I mean, a real adept who, by the way, was not calling upon supernatural or higher powers, but who through his own effort, his own practice was able to develop. So he said, “In the beginning, nothing came.” Describing his life. “In the beginning, nothing came. In the middle, nothing stayed. And in the end, nothing left.” That's the processor of growth. 

In the beginning, we try to experience things. Let's say more confidence about sticking our neck out. And we know we auto experience it. We know we want to feel it, but we don't fill it. You know what I mean? Okay. Or for example, we want to want to exercise, but we don't really want to exercise. 

[00:43:45] MB: Yup. Exactly. 

[00:43:47] RH: Yeah, I can relate to that one. But now I actually have gotten better about that. I tell myself actually I want to exercise, and then exercise. But anyway, so it just doesn't come. It’s like trying to light a fire with wet wood going back to my metaphor of the fire. 

In the middle, you can experience it. Maybe when you're watching the TED Talk, or reading the book, or listening to the podcast, or talking to your therapist, or hanging out with your friend. In the moment, you experience it. But it doesn't stay, right? It's a state, but it’s not yet a trait. But then in the end, whether it's any particular thing you're trying to help to establish inside yourself and make it a habit, a new, in effect, habit of your heart. By the end, nothing leaves. It's there. You’re cooked. You’re baked. It’s present in you forever. That's the fundamental process, isn’t it? In the beginning, nothing comes. In the middle, nothing stays. In the end, nothing leaves. And that's incredibly hopeful. But, still, we’ve got to do the work ourselves. 

[00:44:46] MB: So for somebody who's been listening this conversation and they want to start to do the work, they want to take one step, one action item to put into practice something that we’ve talked about today, what would be one piece of homework that you would give them to begin that journey?

[00:45:01] RH: I would give people what I call the five-minute challenge, and it actually probably takes less than five minutes. And it'll totally change your day, five minutes, I guarantee you. It will change your day. And if you do it a few days in a row, you will start to feel the difference. 

First, as you go through your day, slow down for good experiences. Just slow down half a dozen times a day. Five seconds here, 20 seconds there. You make that cup of coffee. Slow down to actually taste it. You’re hanging out with your friend Matt or someone. Matt smiles, slow down. Hang out. Why not? Not a big deal. 

And one thing about it too is that it's totally private. Nobody needs to know that inside yourself you’re like, “Ah! This feels good. This feels right. I'm taking it in.” Outside you look like you’re at business, you're in a meeting. They have no idea what you're doing inside your own mind, okay? Slow down a handful of times every day. Make it part of your mission. You could even keep a little count just to make sure you do it at least a few times a day. That takes about a minute a day. 

Second, know one thing in particular that you're developing inside yourself these days. One attitude, one point of view, one shift of mood, faster, letting go of being irritated, less anger, more patience, whatever, one thing. What's one thing that you're really zeroed-in on developing in yourself? And therefore, it gives you kind of a compass bearing. It becomes your North Star every day. It's the prize you keep your eyes on, whatever it might be. It's okay to have two or three. But for sure, have one thing you're deliberately trying to grow these days by, in the two-step process, having experiences of it or some factor of it. That than you slow down to receive into yourself to gradually become increasingly that way. That's the second thing. That will take another maybe a minute a day. 

And then, for sure, every day, for a minute or more, do what I call marinating in deep green. What I mean by that is the green zone of our natural resting state as animals. As animals, our natural biological resting state when we experience a sufficiency of needs met in the moment and enoughness of fundamental needs met in the moment. And we have three fundamental biological needs for safety, satisfaction and connection, broadly defined. Satisfaction, whether it's just eating food, or feeling accomplished, or grateful, or glad and connected, ranging from sex all the way to subtleties of a sense of camaraderie with other people. Three basic needs, safety, satisfaction connection. 

Slow down, and probably you could do it meditatively. You could do it while you're walking the dog. You could do it while you’re just hanging out with a cup of tea, or the last couple minutes before your head hits the pillow. Slow down to let your body calm down. Come into a sense of peacefulness and calm. Slow down and come into a sense of gratitude and contentment in the moment. It’s okay to want more, but on the basis of contentment already. And slow down to feel cared about and caring. Loved and loving, connected. Slow down, whatever is authentic. 

And then when you're kind of rested in that basic sense of well-being characterized with a general blend of peacefulness, contentment and love, however you experience it. Hang out there for a minute, or two, or three in a row. That will reset the stress chemistry in your body. It will start to teach you what your home base is. This is our natural home base. But so many of us experience a kind of chronic and or homelessness of mild to moderate chronic stress that in which we’re just not in touch with our natural resting state. We don't feel our needs are met enough in the moment even if objectively, biologically, they basically are. We don't feel it. Okay? 

So those three, right there. You wander through your day, half a dozen times or so, take in the good. Second, know one strength in particular, one muscle, one mental muscle broadly that you’re trying to grow these days. Zero-in on that. Let that be the prize. Keep your eyes on that personal prize. And third, come home for a minute or two or three at least every day. Come home to your deep nature and rest in deep green, peace, contentment and love.

[00:49:28] MB: And Rick, where can people find you, your work, your latest book, etc., online?

[00:49:33] RH: Oh, thank you. Best places my website, rickhanson.net But I'm pretty present on social media of various kinds, Instagram, Facebook. I’m out there. But I think if people just Google my names, they’re going to find me. And one thing I could add if I could here, Matt, is that, in addition, tons of freely offered resources of all kinds. I really do have some great online programs that are inexpensive. We also have scholarships for people in genuine financial need. And these are well-structured, well-organize programs that range from just one minute, like literally things that are about a minute and a half long that you can do to change yourself, to other kinds of programs that, for example, are more developed, and you can take part time with them. But I would just suggest people to check those out. 

[00:50:21] MB: Well, Rick, thank you so much for coming on the show. This has been an incredible conversation. So many insights about learning about growth, about how the brain and the neurochemistry of the brain really functions, and how we can harness it all to live lives of happiness and productivity. I mean, our first conversation was incredible. This was even better. I really appreciate you coming back on the show, rick. Thank you so much for a fantastic interview.

[00:50:47] RH: Oh, it’s a pleasure. And thank you, Matt. You may not realize it. I just want to thank you for your service broadly. What you're doing is serving people and helping them. So tip of the hat to you for sure. 

[END OF INTERVIEW] 

[00:51:00] MB: Thank you so much for listening to the Science of Success. We created this show to help you, our listeners, master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an e-mail. My e-mail is matt@successpodcast.com. That’s M-A-T-T@successpodcast.com. I’d love to hear from you and I read and respond to every single listener e-mail.

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Thanks again, and we'll see you on the next episode of the Science of Success.

August 20, 2020 /Lace Gilger
Creativity & Memory, Mind Expansion, Emotional Intelligence
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Are You Living In A Simulation? Consciousness, Quantum Physics, & The Matrix with Rizwan Virk

April 16, 2020 by Lace Gilger in Mind Expansion

What can video games teach us about real life? In this episode, we explore the science behind the concept that we may be living in a simulation, look at the hard problem of consciousness, explore the relationship between quantum physics and consciousness and much more with our guest Rizwan Virk. 

Rizwan Virk is a successful entrepreneur, angel investor, bestselling author, video game industry pioneer, and indie film producer. Riz is currently Executive Director of Play Labs@ MIT, a startup accelerator for playful tech, and Partner at Bayview Labs, a Silicon Valley startup investment firm. Riz's startups and articles have been featured in Inc. Magazine, The Boston Globe, The Wall Street Journal, and many more! He is the author of Simulation Hypothesis (2019), Startup Myths & Models (2020), Treasure Hunt (2017), and Zen Entrepreneurship (2013).

  • From playing Pacman and space invaders back in the day all the way to becoming a gaming industry pioneer 

  • If you look at human social interaction, play is the oldest form of interaction. Playing games is one of the oldest human endeavors. 

  • Playfulness is one of the key parts of human social interaction (even without computers and video games)

  • The history of technology is intertwined with the history of video games. 

  • The first practical AI ever built was basically a chess-playing computer. 

  • The first graphics were developed for a video game called Space War.

  • The entire concept of cryptography is based on game theory. 

  • Are we living in a simulation?

  • Getting to the Simulation Point

  • Nick Bostrom’s simulation argument. 

  • “The NPC Version” of the simulation hypothesis vs the “RPG Hypothesis"

  • Going all the way back to Plato’s allegory of the cave.. religious have often told us that we are not in the “Base reality” 

  • The “hard problem” of consciousness 

  • The primacy of matter vs consciousness.. 

  • Descartes… Where did the doubt come from?

  • Lucid dreams and Tibetan dream yoga 

  • What’s the difference between living in a simulation and living in base reality? Is there any difference at all?

  • Are you really conscious or just a reflection of consciousness? 

  • There is no such thing as matter, there is only information / energy.

  • What does the double-slit experiment in Quantum Physics tell us about the existence of consciousness?

  • What does quantum entanglement tell us about the nature of consciousness? 

  • The measurements in quantum physics don’t exist until there is someone observing them. 

  • The “delayed choice” experiment shows that what we observe now can change the past. 

  • Homework: Think through this issue for yourself!

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Want To Dig In More?! - Here’s The Show Notes, Links, & Research

General

  • Rizwan’s Website

  • PlayLabs Website

  • Rizwan’s LinkedIn, Twitter, and Facebook

Media

  • Jefferson Public Radio - "The Simulation Hypothesis": Maybe This IS A Computer Game” By THE JEFFERSON EXCHANGE TEAM 

  • CBC Radio - “Are we living in a computer simulation? This computer scientist says world religions might have the answer”

  • Vox - “Are we living in a computer simulation? I don’t know. Probably.” By Sean Illing

  • Evolution News - “MIT’s Rizwan Virk on Simulation Theory, AKA Intelligent Design” by David Klinghoffer

  • Digital Trends - “Are we living in a simulation? This MIT scientist says it’s more likely than not” By Dyllan Furness

  • Article Directory on Hackernoon and OMTimes

  • Crunchbase Profile - Rizwan Virk

  • Daily Mail - “Are we living in a simulation? MIT professor claims the scenario is 'more likely than not' - and says we could create our own artificial world within the next 100 years” by Annie Palmer

  • TechCrunch - “How to build The Matrix” by Rizwan Virk

  • The Next Web - “MIT scientist’s ‘Simulation Hypothesis’ makes compelling case for The Matrix” by Tristan Greene

  • GameCrate - “AUTHOR RIZWAN VIRK WRITES ABOUT HOW WE’RE ALL PROBABLY LIVING IN A VIDEO GAME” by Paul Semel

  • [Podcast] Prosperity Place - Rizwan Virk: How to Develop Your Intuition and Listen to Your Inner Voice -TPS297

Videos

  • Talks at Google - The Simulation Hypothesis | Rizwan Virk | Talks at Google

  • Open Your Reality - The STARTLING Fact About SIMULATION Theory - The World As A Computer Simulation With Rizwan Virk

  • FADE TO BLACK Radio - Ep. 1012 FADE to BLACK w/ Riz Virk : The Simulation Hypothesis : LIVE

  • Hacker Noon - E61 - We Are Living in the Simulation Hypothesis with Riz Virk

  • WatkinsBooks - Treasure Hunt by Rizwan Virk

  • BookThinkers - The Simulation Hypothesis by Rizwan Virk

Books

  • Startup Myths and Models: What You Won't Learn in Business School  by Rizwan Virk

  • The Simulation Hypothesis: An MIT Computer Scientist Shows Why AI, Quantum Physics and Eastern Mystics All Agree We Are In a Video Game by Rizwan Virk

  • Zen Entrepreneurship  by Rizwan Virk

  • Treasure Hunt: Follow Your Inner Clues to Find True Success  by Rizwan Virk

Episode Transcript

[00:00:04.4] ANNOUNCER: Welcome to The Science of Success. Introducing your host, Matt Bodnar.

[0:00:11.8] MB: Welcome to the Science of Success; the number one evidence-based growth podcast on the Internet with more than five million downloads and listeners in over a hundred countries.

What can video games teach us about real life? In this episode, we explore the science behind the concept that we may be living in a simulation. We look at the hard problem of consciousness, explore the relationship between quantum physics and consciousness and much more with our guest, Rizwan Virk.

Are you a fan of the show and have you been enjoying the content that we put together for you? If you have, I would love it if you signed up for our e-mail list. We have some amazing content on there, along with a really great free course that we put a ton of time into called How To Create Time for What Matters Most In Your Life. If that sounds exciting and interesting and you want a bunch of other free goodies and giveaways along with that, just go to successpodcast.com. You can sign up right on the homepage. That’s successpodcast.com. Or if you’re on your phone right now, all you have to do is text the word smarter, that’s S-M-A-R-T-E-R to the number 44-222.

In our previous episode, we explored the science of networks and human relationships, uncovered how people you've never met have a huge impact on your life and looked at how we can respond effectively to the COVID-19 pandemic with our previous guest, David Burkus.

Now for our interview with Riz.

[0:01:41.6] MB: Rizwan Virk is a successful entrepreneur, angel investor, best-selling author, video game industry pioneer and indie film producer. Riz is currently Executive Director of Play Labs at MIT, a startup accelerator for playful tech and a partner at Bayview Labs, a Silicon Valley startup investment firm. Riz’s startups and articles have been featured in Inc., Boston Globe, The Wall Street Journal and many more media outlets. He's the author of Simulation Hypothesis, Startup Myths and Models, Treasure Hunt and Zen Entrepreneurship.

Riz, welcome to the Science of Success.

[0:02:15.1] RV: Thanks for having me on. Great to be here.

[0:02:17.1] MB: Well, we're super excited to have you on the show today. I'd love to start out with your story and your journey, because you have such a fascinating background. As somebody who I'm self-admittedly super into video games, it's such a cool story and journey, so I'd love to hear about that and then unpack that into all the fascinating work that you’ve done from there.

[0:02:37.7] RV: Well, depending on how far back you want me to go. I started playing video games back in the Atari days, back in the 80s and I used to play classic video games like Pac-Man and Space Invaders. Even back then when we had more realistic games, like there was a racing game called Pole Position and I used to always wonder what was beyond the track? What was beyond the mountains? Was there an actual virtual world in there or not? Back then, I didn't really know how to build video games. I was just playing them.

Then years later, I went to MIT to study computer science and started to learn a little bit about logic and how we build games and how they branch out probabilities. Then I was doing a lot of enterprise software startups. About 10 years ago, I got involved in actually building video games back when Facebook games and mobile games were becoming popular. The iPhone was the hot new platform.

I co-founded a company. We created a game called Tap Fish, which was one of the top games in the iTunes App Store when they came out with top-grossing charts and was called a simulation game. Then after that, I ended up investing in quite a few different video game companies like Discord, which you may have heard of, which is used by a lot of gamers as a chat. What many people don't know is it started off as a game company and the game didn't do that well and then they transitioned to the current chat app that they have, which has become hugely popular. It's become one of my very first unicorn type investments.

Then I started a accelerator at the MIT game lab for helping entrepreneurs bring their video games to market and using video game technology and virtual reality technology in different ways. It didn't really matter what industry they were using it. It was around that time when I was playing a virtual reality ping-pong game, where I saw that the responses were so engrossing that I forgot that I had these goggles on and that I wasn't actually playing ping-pong, so much so that I put the paddle down on the table at the end of the game and then I tried to lean against this table.

Of course, the table wasn't there, right? Like they say in the matrix, there is no table. The controller fell to the floor. That's when I really began to think that we were on our way to being able to build something like the matrix, to really build a virtual world that is indistinguishable from the physical world. That led me down this path of exploring this idea that we may already be inside a video game and that led me to writing the Simulation Hypothesis.

[0:05:05.3] MB: It's so fascinating. I want to get into a lot of the physics, the spiritual side, all the things that play into that. Even before we dig into that, I'm curious the play labs that you created at MIT is focused around this idea of playful tech. What does that mean to you and how do you think about the place of games, both historically in the context of human society and today's society?

[0:05:27.2] RV: Yeah. Before I started play labs, I was building games. At the MIT game lab, they really study the history of video games. One of the points that they make is that if you look at human social interaction, play is really the oldest form of interaction. It goes back many thousands of years. You can find little stone pieces that were used as board games. Of course as kids, a lot of how we learn to interact with other kids is through games. You can see that playfulness is a key part of human social interaction, even when you don't consider video games, or computers.

As I looked at the history of technology, I realized that it's really intertwined with the history of video games. Turns out, bringing playfulness onto computers first, PCs, mainframes and then onto the Internet for more social interactions really has pushed the limits of computer software and hardware for many years. Going back to the first practical AI was really a chess-playing computer built by Professor Claude Shannon at MIT back in the 50s.

The first graphical anything really was a game called Space War, which was built in 1961 on a PDP computer, built by Digital Equipment Corporation back at MIT. I'm in Mountain View California right now. Just down the road, we have the Computer History Museum and turns out, the gentleman who built Space War, Steve Russell, he's in the area and he comes in and they fire up the old mainframe for little Space War tournaments.

If you think of a lot of interaction, today a lot of these ideas were built over MUDs, or multi-user dungeons. Back in the day, chatbots really have their origins within NPCs, or non-player characters within video games. Of course, graphics processing units were created for gaming and entertainment, so that we could see graphics better. The reason we can render entirely 3D worlds when we play World of Warcraft or Fortnite on our game is because of techniques, and because of processing optimizations that were made by GPUs, which were really all for gaming.

Now, GPUs are used for AI and cryptocurrency mining and everything else. Even if you think of Bitcoin and cryptocurrencies, the whole idea of cryptography is based on game theory, which is where you game out the scenario of what one person will do and what the other person will do. That's how you come up with a trustless system, like a blockchain.

In many cases, gaming and entertainment really led to the development of a lot of technology that we use today. I found that fascinating. When I talk about playful tech, it's really any videogame type technology that could be used in any industry really.

[0:08:16.9] MB: It's so fascinating how many of the biggest breakthroughs in really the history of computers have all been centered around, or driven, or connected in some way with video games.

[0:08:26.3] RV: Yeah. People don't always realize that at first. Then as they think about it, they realize, “Oh, yeah. That's very much the case.” I mean, as we think of even graphical user interfaces, like the Macintosh which came out in 84 was based on a GUI built at Xerox PARC and it was this idea of bitmap graphics on the screen and rendering and a lot of that has its origins in playfulness and creating images using bitmaps and things like that.

Gaming and entertainment I think are actually a very important driver. Today, video games are a bigger industry than Hollywood, right? I mean, there's over a 100 billion dollars as an industry and perhaps, even more than that. Now I haven't looked at the numbers in a year or two.

[0:09:08.7] MB: So fascinating. As an avid gamer, I really enjoy all this stuff. I mean, now that we have a little bit of context for this and then for your situation within the video game universe, let's come back to the simulation. Tell me about the core thesis around this idea that we may be living in a simulation and what that means.

[0:09:29.5] RV: In my book, I very much tie it to the development of video games. A few years ago, this idea got a lot of popularity because Elon Musk talked about how video games developed. He said that 40 years ago, we had Pong, which was developed by Atari. It was the very first widely available video game. It was basically two squares and a dot. Today we have MMORPGs, we have fully 3D worlds with avatars and of course, we have virtual reality and augmented reality and that also ties to my ping pong experience, so like the latest iteration of Pong, if you will.

He said, if you assume any rate of improvement at all, pretty soon we'll get to the point where the resolution is so good that you can't really distinguish between what is physical and what is virtual. The idea was put out there by a philosopher a few years ago from Oxford, named Nick Bostrom. He came up with the simulation argument. We can go into that in some depth later. Basically, he said that if any civilization ever got to that point, which I call the simulation point where it can basically create a world like the matrix, then it's more likely that we are inside a simulation than not.

The argument basically went that the number of simulated worlds and the number of beings in those worlds will be way more than base reality, which might only be one. Even the number of beings in base reality would be less than the number of simulated beings, because you can just create another billion, another trillion beings by having more computing power, right? Statistically speaking, if you are being, you're more likely to be a simulated being than a real being.

Those two ideas I think gave much more popularity and discussion to the simulation hypothesis. When the matrix came out literally 20, 21 years ago now, it was considered straight science fiction. Today, many people are taking it seriously. I mean, not everybody believes in the idea, but people are at least discussing it in academia, scientists, certainly in Silicon Valley and technologists are discussing it. That led me into saying, “Okay. Well, what are the stages of technology we would need to get to the simulation point?”

About a third of the book is about looking at video games past, but also looking at how the technology might develop to get there. Then the argument goes, if we can get there and my estimate is we can get there in maybe a 100 years or so to what I call stage 10, the simulation point, then it's very likely that civilization on another planet, in somewhere in the galaxy with a 1,000 years longer than us, or 10,000 years or a 100,000 years could certainly get there, which means they've already gotten there, which means we're probably inside a simulation already.

[0:12:14.6] MB: The core chain of logic that's at the root of the simulation hypothesis is basically and correct me if I'm misunderstanding this, but it's basically this idea of if you have – we’ll just use round numbers. You have a 100 “base reality” and 10 of them get to the simulation point, then those 10 civilizations could essentially produce an infinite number, or an asymptotically approaching infinite number of simulations, and so there's infinitely more simulations than there are base realities. Is that the core logical construction that the hypothesis sits around? Is that a correct understanding of it?

[0:12:47.9] RV: That's one of the core propositions. That is we tend to refer that as the simulation argument that was put out by Nick Bostrom. A lot of folks in academia when they discuss simulation, that is the core argument that they're discussing related to that. I actually like to make a distinction that there are actually two versions of the simulation hypothesis. There's the NPC version in which case, we are all non-player characters as in video games.

If you think about that core argument, that's what it's implying, right? Because if we're creating billions and trillions of beings, they're all basically AI and bits running on a computer. Then there is what I like to think of as the matrix version, or I call it the RPG version of the simulation hypothesis. In that version, you have a player that exists outside the game who is playing an avatar, a role playing, just like in The Matrix. Neo and Morpheus who was named after the Greek God of Dreams, existed outside of The Matrix, but they were so fully associated with a character in there that they forgot that they had this other part of themselves. That's how immersive it was. It was enough to make you forget.

That's a slightly different variation. Now they're not necessarily mutually exclusive, but I like to make that distinction, because I think it gives a different perspective on a simulation and because the arguments around the idea that we are not in a base reality have gone back thousands of years. It's not necessarily a new argument to the world's religions, but going as far back as Plato, who gave the allegory of the cave, right?

He said that if we are all chained inside one wall of a cave and we're looking at the other wall, which faces the entrance to the cave and the only thing we see on that wall are shadows from the light outside when people do things outside, to us we think reality is the shadows on the wall, but that's not really the reality. If somebody actually were to break free of their chains and go outside the cave, they could come back and tell the rest of us this is what it was like. Of course, no one would believe them at first because we all come to believe that reality is the shadows on the wall.

That type of argument has been presented in many different forms over a long time. Actually, I like to say that it forms the basis of most of the world's religions as well. Those tend to tie better to the RPG version of the simulation hypothesis.

[0:15:18.7] MB: I want to get into some of the spiritual traditions that really support this thesis and also some of the really interesting connections within physics, because all that stuff is so fascinating. Before we do, there's a couple questions that I just want to understand about the simulation hypothesis that don't necessarily make sense to me that I want to wrap my head around.

Starting with the RPG version, which I think makes more sense to me than the idea that consciousness would arise within simulations itself, the RPG version, the tenet of that is basically that there are beings in the base reality, but then they're immersed in a simulation. Is that correct?

[0:15:52.4] RV: Right. Just like we might be playing Fortnite and you have an avatar and I have an avatar in-game. Now to the avatars, it looks like that's the world, right? The 3D rendered world. But really, those of us outside the game understand that that's only the rendered world, but there's another world beyond that that is watching or outside of the render world.

[0:16:12.4] MB: In that instance, is the idea that the beings or the consciousness and this is where it gets so interesting is that the conscious beings within the simulation, are they the same as the beings in the base reality, or are they independently arising consciousness within the simulation?

[0:16:27.0] RV: Well, I like to say that they're not necessarily mutually exclusive when we talk about the NPC version and the RPG version, right? Just like if I was playing PUBG or League of Legends, I will have some characters which are associated with the player, PCs, player characters, and some characters which are NPCs. You can have both of those in the same world, right?

The best-selling video game of all time is actually The Sims, when you don't consider free downloads, but you look at paid games. Within The Sims, they'll have these characters. You're playing the character, but there's also these little cut-scenes and little things that they do on their own, right? It's really a blending of the two, I think. It depends on how far down the access you want to go. If you go all the way towards the matrix side, then the player outside the game is completely unaware of the outside reality and is completely immersed and is totally controlling and has – it's his consciousness, or her consciousness that is controlling the character.

They think the consciousness is limited for the period of time that you’re plugged into the game. Totally on the flip side, if you go all the way the other extreme on the axis, the NPCs have their own version of consciousness, or they think they do, right? This gets to what, a famous philosopher, David Chalmers, called the hard problem of consciousness, right? It's something that science doesn't understand. In the materialistic view, consciousness arises simply from a collection of neurons.

In that point of view, we should be able to simulate those neurons and silicon and therefore, we will have what we call consciousness. Consciousness seems to be a lot more complicated than that according to a lot of different people and that consciousness must exist for us to be talking about doing this stuff in the first place. In that model, there was a physicist named Max Planck, who discovered the Planck Length, which is the smallest measurable distance which many people now refer to as the pixel of our “physical world,” who said that who felt that consciousness was primary and matter was derivative. There are others who feel that matter is primary and consciousness is derivative.

What's interesting about discussing the simulation hypothesis as we get into that same argument, but we have these different ends of this axis of consciousness, if you will, and of control and freewill and deciding on what type of game you think it is.

[0:18:55.3] MB: Yeah. This may all devolve back to just the debate about the primacy of matter versus consciousness and which came first. We may explore that more deeply. I want to stick with this, because there's two questions I have about the simulation hypothesis that I haven't been able to really understand. One of them is let's assume we're in the matrix side of it for now. We'll put aside the question of whether or not consciousness can arise within a simulation via the NPCs becoming conscious, with AI becoming conscious or whatever and just focus on the base reality. The idea would basically be you and I are beings in a base reality, but we're in a simulation, we just don't know it. Is that the contention of that side of the equation?

[0:19:33.1] RV: Yeah, that's exactly right. That is the RPG version or the matrix version, right? That we have been deceived by the world around us into thinking that it's a real physical world.

[0:19:44.8] MB: In that world, the thing that I struggle with on that side of the equation is if you have to have a base reality being to be in a simulation to begin with, doesn't that basically collapse back all the math about how many billions of simulations there are and basically say, well, it doesn't really matter, because to be in a simulation, you still have to be in a base reality, and so the whole thing unwinds on itself. Does that make sense?

[0:20:07.2] RV: Yeah. Well, I think that does cut at the heart of the issue, right? What most people don't realize is that the simulation argument that's commonly used, this idea of multiple worlds and having many more simulated worlds than a physical world. It relies on having lots and lots of NPCs, right?

As I said, they're not necessarily mutually exclusive. It's possible that each person has their own subjective world, which gets back to this philosophical idea of a brain-in-a-vat, or gets back to even Descartes’ idea. He said back in the 1500s I guess or whenever it was that if he was being deceived by an evil demon and sent all these impressions of what we think is the physical world, he wouldn't know what reality is. The only thing he would know is he thinks, therefore – he goes, “I think, therefore I am.” Then later, he revised that to say it could be a dream, or a dream-like reality. We really get into the discussions of what is the nature of reality, what is the nature of consciousness.

Dreams is an interesting area, because if you look at my book, I lay out that the stages of the simulation technology to build something like the matrix, well it turns out we already have a lot of that technology in our heads. It's biological. We all dream every night and we create these mini-simulations. While we're in them, they seem real. There's lots of oddities, but there are all these NPCs who are characters we created in our dreams. We forget that there's a part of us that's laying in bed in physical reality.

I mean, now we're getting into a couple of other areas, like the Tibetan Buddhist traditions who teach a form of lucid dreaming called [inaudible 0:21:47.1] yoga, where you learn to wake up and realize in the dream that this is a dream and you remember that there's a physical part of you that's outside the dream world. Then they contend that consciousness helps you to realize when we're awake that there is a reality outside of this one, that you can also learn to remember that you have forgotten, like getting back to the RPG version that you're talking about.

Yeah, I mean been getting back to your original question, I think depending on which side you like to go on, you can use that argument, or it becomes less convincing the more you get to the RPG side of it.

[0:22:24.3] MB: This is why I love this topic because I mean, to me it really probably does come back to this whole debate about the primacy of whether matter or consciousness came first and the whole Cartesian doubt. If I'm thinking – if I am an AI simulation NPC in a simulation, but I think, do I still exist? I mean, I think the answer is what's the difference between that and living in a base reality?

[0:22:44.8] RV: Right. It starts to become really fuzzy. I started to think about these issues back when I was watching Star Trek The Next Generation. There was an episode where they had a holodeck adventure of Sherlock Holmes. There was a character who was Holmes’ nemesis called Professor Moriarty. Data I think was playing Sherlock Holmes. This character was super smart, even though he was a simulated character in the holodeck, which meant he was a hologram.

He figured out that some of the characters in there were simulated like himself and some actually existed out there, like outside the cave, or outside the holodeck, or outside the simulation we would say today. He wanted to go out there, but he couldn't because he was a simulated character. It was more like an NPC.

This cuts to the question of the Turing test, which Alan – mathematician Alan Turing put out back in the 50s. He called it the imitation game. The idea was if you were talking to a computer behind curtain A and a person behind curtain B and you can't figure out which one is the computer and which one's the person, then that computer has passed the Turing test, or the imitation game. Today, we would say it's an AI, not a physical computer. We would use voice or text messages. Back then, he used teletype in his example.

Then you say well, it basically appears as if they are conscious and real, then are they? This gets to some really fundamental questions and these are big debates that we don't have answers to right now. In the book, I like to just raise these questions and give the different perspectives. Then that's where it also ties back to the religious idea as well.

There are many people who were sworn atheists who after thinking about the simulation hypothesis, realized well, here's a more scientific and technological basis for what the religions have been telling us all along, that the physical world is not the real world. That of course ties into the physics as well.

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[0:26:20.1] MB: The example of the Sherlock Holmes hologram coming to life, I mean, again we circle back and we're circling round really the fundamental question, because is that being in that particular example is it actually conscious, or is it just a reflection of consciousness that's just a bunch of algorithms running that to us, appears to be conscious, right? Is it actually truly experiencing reality, or does it just look like it from a human observer’s perspective?

[0:26:43.5] RV: Right. That gets back to the question of what is consciousness, right? Which is a very difficult question to answer. Is it having subjective experiences? Now the question is if you and I are playing Pokemon Go or we're playing Fortnite, do our avatars have consciousness? At one level, you might say no. On the other hand, we're playing those characters, right?

If you were so fully associated with that character that you forgot, there was a part of you outside, your conscious experience would be the conscious experience of that character. That's why I find the RPG version quite fascinating. Like I said, if you talk to a lot of other academics, they would focus only on the NPC version, because that's the accepted view within the materialist worldview that's prevalent with a lot of scientists today. I find the RPG first quite interesting to discuss for that reason.

[0:27:34.0] MB: I want to come back to the NPC version now, because I have a couple other questions about that that I don't really fully grasp. One of them at the simplest level to me is – I think there's two. One is let's say, there's infinite simulations basically that then get created by a number of base reality civilizations. To me, saying that there's an infinite number of simulations and then saying that – and by the way, those simulations happen to have consciousness spontaneously arise within them is a massive logical leap. I just don't understand how those two things are even related necessarily and how that gets bridged from – that becomes one thought in a lot of people's description of the simulation hypothesis. To me, those are fundamentally different issues, which is can consciousness arise within a simulation? If so, is it the same thing as real consciousness?

I mean, I know we're getting back to the same questions. To me, that jump really seems like a big logical leap between just because there's millions and billions of simulations, why are they conscious simulations? Or why is consciousness within those simulations?

[0:28:32.1] RV: Right. Well, there is a concept and Bostrom gets into this in his original paper, are you living in a computer simulation, called substrate independence. The idea is that consciousness is really a function of the computation of the human brain. Therefore, if you can model all of those connections, you can then put those in silicon, like it doesn't have to be in a biological medium. What we're learning with computer science in general is that a lot of the other sciences are boiling down to algorithms.

A lot of biology is really about algorithms for how to reproduce, whether it's genes, or cells, or organisms, trees. There's a lot of fractal algorithms that are used within video games to recreate the look and feel of the natural world. There's this idea that much of the physical universe actually comes down to information. There's a famous physicist named John Wheeler who was one of the last to work with Einstein and others. I think he was at Princeton Institute for Advanced Studies. He said that physics went through three phases in his life.

Originally, they thought everything was a particle and these particles followed the laws of Newtonian physics. Then he thought everything was a field and that's what the quantum revolution came about, quantum mechanics and they started to model everything as a field. Then he said, I think he did this later in his life, 70s or 80s, in 1970s or 80s, that everything was actually information.

They came to conclusion and the more physicists try to find this thing called matter, the more they can't find it, right? Even if you open up a molecule and then you open up the atoms, it's mostly empty space. Then you go inside the nucleus and yeah, there's protons and neutrons and we open those up and there's electrons. Really, the only thing they could be certain of was there are properties of these so-called particles. He came up with this famous phrase called ‘it from bit’. He said that everything in the end boils down to ones and zeros, so boils down to bits of information.

It really isn't a physical world per se. There’s no such thing as matter, there's only information. I think coming back to the simulation argument, the idea is that consciousness can be a type of information and that information can then be reproduced and it may be within this, the NPC version that what we're saying is that consciousness doesn't really exist. It's just a collection of that information.

Now we're getting into big metaphysical questions and time probably more to what the different religions talk about when we say what is consciousness. Is there a soul that has consciousness that exists outside of the simulation? In the Eastern traditions in Buddhism and Hinduism, you have this idea that you download into a physical body, you play that role for a period of time and then you upload at the end of that back to outside of the physical body, back to wherever that other area is, whatever the real world is and you have a set of information that is about what happened to you in this life and what choices you made and where does that live? It lives somewhere outside the rendered world. I like to say it lives on a cloud server. We're talking about a different kind of cloud, than we talk about when we're talking about our physical computers on the Amazon Cloud, for example.

In the end, a lot of it comes down to information. Actually, turns out within Eastern traditions there's also this debate where as in Hinduism, there's this idea that there's an eternal soul and it is the one that is downloading and reincarnating. Within Buddhism, if you really look closely at what's being said, they actually say that there is no soul, it's just a bag of karma. It's just information. That is what is reincarnating. Once all of that list of information goes down to zero, then that particular individual dissolves and disappears and there's no reason for them to get reincarnated again and again. Anyway, I know I've gotten a little out here into these metaphysical areas, but I think when you start talking about consciousness in the RPG version, they all are related.

[0:32:44.2] MB: Yeah, absolutely. I mean, I think the fundamental thing that this really boils down to is the metaphysical question of is the primacy of matter or consciousness? Which one presupposes the other, which one comes first and does consciousness arise out of matter, or is it independent of matter? Because to me, it seems like you're basically saying that Bostrom's entire thesis boils down to this idea that matter creates matter or information creates consciousness. If you have an infinite number of simulations, then they would theoretically have enough information to create consciousness versus the perspective that if you believe that consciousness exists outside of the physical has something beyond matter, then there's necessarily no way that those consciousness is could arise within simulations.

[0:33:28.2] RV: Right. That's generally speaking the gist of what I'm saying, although it could be that consciousness is based on information, which is not necessarily matter, right? The reason you and I are able to talk over say, Skype is because what we perceive as sounds is really being represented as bits of information, right? It almost doesn't matter if that is stored as physical bits on say, my Mac, you might be on a PC, or you might be on a phone. You might have different types of hardware.

The idea boils down to this idea that simulated beings can be represented as information, whether they're conscious or not, that gets into a bigger discussion. It's not necessary that they become conscious. They might think they are. Again, we're back in circles into this big issue. This is also the fundamental issue that has come up with quantum physics. I think it was Niels Bohr who said that if you're not shocked by quantum mechanics, then you haven't really understood it, right? Because it also gets into this same issue, what they found with the double slit experiment, if I can get into that a little bit.

[0:34:36.0] MB: Yeah, I'd love to talk about that.

[0:34:37.8] RV: Many years ago was that you would think that the particle has to go through slit A or slit B, if it was a particle. When they send beams through, it looks like there's an interference pattern and that the choice of whether the particle goes through slit A or slit B isn't made until someone observes the screen that is beyond this list.

Now probably an easier way to understand that is to use the example of Schrodinger's cat, which is this hypothetical cat that is in a box with some radioactive material. After an hour, the cat has a 50% chance of being alive, or a 50% chance of being dead. What we would think, I mean, what I would think, common sense tells us that the cat is either alive or dead. We just don't know, because we haven't looked in the box yet. When we look in the box, we'll know whether it was alive or dead.

What quantum mechanics is telling us and experiments seem to confirm this is that it's not the case that the choice is already made. The cat is both alive and dead and it's not until someone observes it, or someone records that the choice is made. In one interpretation of quantum mechanics, that's called the collapse of the probability wave. We have this wave of probabilities. Only one of those is rendered, if you will. Now that's quite interesting to me, because as a video game designer, if you had looked at back in the 80s how video games were built, when I first started playing, creating games on my Apple 2 computer and you asked somebody, “Could you do a fully immersive 3D world like PUBG, like Counter-Strike Go?”

The answer would be no, because that would be way too many pixels to keep track of. What happened in the intervening years is that we came up with 3D modeling and we came up with optimization techniques. In fact, we talked about the interplay of video games and technology. Well, the history of video games from a technical perspective is really all about optimization. That's why they're so intertwined, because computing power has gone up and algorithms have gotten better, allowing us to compute more and more to the point where we can render everything. Now if you may remember a video game called Doom –

[0:36:44.9] MB: Of course.

[0:36:45.4] RV: - which came out in the 1990s and that was one of the very first games that became really popular that had this first-person perspective and was multiplayer, right? It was doing a 3D rendering and it was sending that information out over the Internet with their deathmatch mode, I think it was called.

That idea was you only render that which can be observed by your avatar. That is the fundamental technique. That is what rendering engines are all about today. When we build MMORPGs today, we have a rendering engine, we have a physics engine, we have a quest engine, we have all these different engines that are sub-systems within building the game itself. The rendering engine is the key. 

The golden rule in video games is render only that which is observed as an optimization technique. In quantum physics, it seems like the golden rule is also, only render that which is observed. This is something that doesn't make a lot of sense, and so physicists are jumping through hoops to try to explain why this is. In fact, what happened for a while is they just gave up trying to explain why this happened. They just said, well, there's a term called shut up and compute. Just figure out what the equations say. Physics doesn’t have a lot of success in that. There's quantum cryptography. There's a lot of other applications of it, but without thinking about the broader meaning.

My big question is why does this exist? Why would we exist in a physical universe where things only get rendered when observed? Turns out, it's probably an optimization technique. Quantum indeterminacy is an optimization technique, just like 3D rendering is an optimization technique. If you think about how that works, you and I could be in the same scene, our avatars would be in the same scene, but it turns out there's no share of rendering of the world. The world is being rendered from my avatar’s perspective on my computer and it's being rendered from your avatar’s perspective on your computer. It's very possible that the physical world is also being rendered this way.

Now you're seeing even within the physics world that fundamental question is still there. There are a lot of physicists who don't like this idea that you need an observer. They came up with the idea of parallel universes. They said, “Well, you don't really need an observer. What you really need is that the universe splits itself with every quantum decision,” so every nanosecond there are new universes being split off again and again. That ties to the parallel universes theory as a way to get around this idea that you have a conscious observer and that's only rendering what that conscious observer is seeing.

My point is that in both cases, whether you need a conscious observer, or you have this idea of parallel universes that are splitting off, if you think about how that would work, well in nature, you can't have a tree that just clones itself, or a planet that clones itself in an instance, right? There's nothing in the physical or materialist view that can do that at such a large level. There are biological processes, there are physical processes, there are algorithms. Really, it comes down to information. In computer science, we can clone all the information about a world easily, right? It's called saving your game state. We do it all the time.

In fact, many processors have a base operation that is optimized for copying bits from one place to the next. Even if that were true that it's most likely the physical world is information, rather than being physical if it's being cloned. Then that gets to another question of whether these are all just probabilities and not actual physical worlds, and so that leads us down another rabbit hole, and then the physics world.

[0:40:21.4] MB: Coming back to this question of the double slit experiment. It's interesting, you talk about the rendering side of that. To me, I focus more on the observing side of it in the sense of I've heard the double slit experiment used many different times, many different arguments around the idea that consciousness almost must necessarily exist outside of matter for there to be an observer effect in quantum physics. To me, the question is not necessarily how is it being rendered and what's the implication of the rendering, but rather who is doing the observing and what is that?

[0:40:53.4] RV: Right. That's one interpretation of quantum physics and mechanics and is this idea that you need an observer. That tends to be the one that I personally gravitate towards is that you need to have a conscious observer. There are some people who say, “Well, you just need to record it,” as opposed to having a conscious observer. There's a measurement device.

Then of course, how do you know that it's been measured until somebody, some conscious observer actually looks at that measurement, right? It gets back to a lot of interesting issues. There's actually another version of the double slit experiment called the delayed choice experiment that is even more fascinating.

[0:41:28.3] MB: Yeah. That was really cool.

[0:41:29.4] RV: Yeah. What that is saying is that not only is matter not what we think it is, but time is not what we think it is. The idea is that even after the choice is made, whether it goes to slit A or slit B, another choice is made, or the particle travels a certain period of time. A good way to talk about this is to think about a galaxy that's sending light towards us. Suppose there's a black hole that's maybe, let's say a 1,000 light years away from us, maybe a million light years away from that galaxy. The light has to make a decision whether to go left or right. We have telescopes here on earth that are capturing the light that went to the left, versus the light that went to the right.

Now from our perspective, the decision about whether to go to the left or right of the black hole would have been made a 1,000 years ago, right? In a materialist worldview, that would make sense that the world is rendered, it physically exists, all those choices are made. What the delayed choice experiment is telling us and they’ve done versions of this is that the choice isn't made until someone or something observes that light, like the telescopes in this example.

It's almost saying, a 1,000 years ago it went left or right, but the choice is actually being made now, which brings up this question of what is history. Because if that history isn't determined until now, is it possible that the past can be changed just like the future? This gets into all kinds of fundamental issues, like false memories.

Stephen Hawking did a lecture at the Harvard couple years before he passed away, where he talked about information is being destroyed in a black hole. Therefore, you can't be sure of the past. If determinism breaks down, we were used to thinking of a straight line, A cause, B cause, C. If some of that information is suspect or lost and we can't be sure what was there, then it means we have to question our entire history.

Now it starts to look like we're in a Philip K. Dick novel, where we're characters with false memories for example, or Blade Runner, Androids. You get into all kinds of interesting issues going down that path, but the delayed choice experiment has been verified. It was a team of Italian scientists that not only had this particle make its choice of slit errors, slit B, it then went to a satellite a 1,000 miles away and they verified that that choice is not made until then which is in the future. They verified that the future actually is affecting the past.

Anyway, all this makes more sense in the context of a simulated reality, where you can change any information about any of the history, because it’s just information that's stored in the cloud server somewhere, than in a physical reality where things happen in one way that is a deterministic material universe.

[0:44:16.7] MB: It's so fascinating, because to me all of those experiments showcase almost the primacy of consciousness over matter, which in some senses would then come back if we cascade that all the way back to the earlier conversations about the NPC model and so forth, would basically essentially negate the idea that a simulation could generate consciousness. Not saying that there is a physical reality that exists outside of consciousness, because I think that that's what to me the conclusion of all of that quantum physics stuff is is basically, we don't really know what physical reality is or isn't, but we know for sure that we're conscious and that when we observe it, our consciousness can interplay and impact at a quantum level.

To me, that means that consciousness doesn't just spontaneously arise. It's almost like a property or something that's a part of the universe fundamentally. I don't think that it could just crop up in a billion random NPCs in a simulation. Does that make sense?

[0:45:03.4] RV: Yeah. No, it makes sense. It actually ties to what the world's religions have been telling us all along. I mean, I like to joke that religions are started when someone peaked outside the simulation. They've been telling us that consciousness exists outside the physical world. In the Eastern traditions, they've been telling us very much that it's an illusion or Maya, that everything we see around us is reflections and a very clear mirrors, what the Buddha said, for example.

Even in the Western religions, there's this idea that we have a soul that comes in and there's an eternal soul, which we tie to consciousness in this. It's not necessary that any one religion, I think necessarily has it right, but they're all telling us this idea that we exist outside of this physical reality and that we beam in and that we only have a view of a part of our consciousness while we're here.

[0:45:57.0] MB: Such a fascinating topic. I know Riz that we could probably talk for another three hours about this, but we're running out of time. I'm curious, for listeners who want to and I don't know if it's possible with this conversation, but for listeners who want to take action on something that we've talked about today who are interested in exploring this more, what would one piece of homework be that you would give them to take action on what we talked about?

[0:46:17.6] RV: First would be to get the book, right? The Simulation Hypothesis. It's available on Amazon, elsewhere. I have a couple chapters for free on my website zenentrepreneur.com. The other thing is I would say, sometimes people say, “Well, why does it matter to me if we're in a simulation or not?” If we exist outside the simulation, why would we want to be inside? I'd say, well, why do we play video games? Part of the reason is that we like to have experiences that we can't have outside of the game. I can't fly on a dragon and slay orcs in this physical reality. I can do it inside a simulated reality.

It's possible that we are setting up this game for ourselves and that a lot of the challenges that we face in this life, because some people say, “Well, that's all depressing.” For in a simulation, I’d say not necessarily. Some people say, “Well, I'd like to have just myself be a trillionaire and not have any obstacles, or really any issues.” Turns out, that wouldn't make for a very exciting game, right? If you think of the challenges in your life as achievements and quests where you need to level up and that is your quest roster that you're manifesting around you, it can give you a different perspective.

On the one hand, not taking so seriously. On the other hand, the challenges are the point, right? For your character level up in a video game, if there were no challenges, it would be a boring video game and the same thing is true with life. That would be my advices think of life as a video game.

[0:47:42.7] MB: Great piece of advice. In many times today, I feel we've hit on some really cool old-school Alan Watts lessons that he shared many, many years ago. Either way, Riz, this has been a fascinating conversation and I really wanted to thank you so much for coming on the show.

[0:47:56.1] RV: Sure. Thanks so much for having me on. This was a lot of fun.

[0:47:59.5] MB: Thank you so much for listening to the Science of Success. We created this show to help you our listeners, master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an e-mail. My e-mail is matt@successpodcast.com. That’s M-A-T-T@successpodcast.com. I’d love to hear from you and I read and respond to every single listener e-mail.

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April 16, 2020 /Lace Gilger
Mind Expansion
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How To Remember Everything - Lessons From a Memory Champion with Nelson Dellis

March 05, 2020 by Lace Gilger in Creativity & Memory, Mind Expansion

In this episode we share how to memorize a deck of cards in less than 60 seconds, how to remember anything, and hacks from one of the world’s leading memory experts, our guest, Nelson Dellis. 

Nelson Dellis is a 4x USA Memory Champion and one of the leading memory experts in the world. Nelson travels around the world as a competitive Memory Athlete, Memory Consultant, Alzheimer's Disease Activist and highly sought-after Keynote Speaker. He is the author of the best-selling --  "Remember It! The Names of People You Meet, All of Your Passwords, Where You Left Your Keys, and Everything Else You Tend to Forget", --  I Forgot Something (But I Can't Remember What it Was), and the upcoming Memory Superpowers!: An Adventurous Guide to Remembering What You Don't Want to Forget.

  • What is a memory champion?

  • How to memorize a deck of cards in less than 60 seconds

  • How to memorize a page full of numbers in less than 5 minutes 

  • Do you have to be a genius to memorize this kind of stuff?

  • 12.75 seconds is the world record for memorizing a deck of cards 

  • What enables normal people to achieve fantastical feats of memory?

  • Across the board everyone is using more or less the same foundational techniques for memory competition

  • 3 Steps to Memorize Anything

    • (1) Take what you’re memorizing and encode it into some kind of mental image. Represent complicated information as a mental picture. 

    • (2) Take the mental image that you encode and organize them in your mind in a way that makes it easily retrievable in the future. 

    • (3) Review - solidify and push information into the long term memory. 

  • Strategies for encoding information as images. 

  • Memorize the way that your brain remembers.

  • Looking at the brain science of why we remember certain things better than others. 

  • What did you do on September 10th, 2001? Do you remember at all? Do you remember what you were doing on September 11th, 2011? 

  • Make your memories bizarre, over the top, weird, unconformable, violent, over the top, sexual, etc 

  • El Here doing the Saturday night fever dance with a pair of scissors 

  • R2d2 drinking a comet out of a martini glass 

  • What is a memory palace and how can you use it to memorize a huge amount of information?

  • How do you get started with memory palaces?

    • Choose 3-5 key locations 

    • Your house, your office, a few key areas in your life. 

    • An average of 20 spots is a good number

  • Should you re-use your memory palaces or should you always create and find new ones?

  • Memory techniques are about downloading information into your short term memory very quickly

  • Review is the glue that keeps information in your long term memory over time

  • How do you remember someone’s name?

    • Be present and listen when they tell you their name. That alone is a game changer. 

    • Use visual markers and 

  • How do you remember a list of things quickly on the go?

  • The joy that we get from life is often a result of looking back on it. Creating rich touch points in our memories makes time seem to expand in hindsight. 

  • Homework: Make the effort to use your memory. 

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Want To Dig In More?! - Here’s The Show Notes, Links, & Research

General

  • Nelson’s Website and Wiki Page

  • Nelson’s LinkedIn, Twitter, and Facebook

  • Climb for Memory website

Media

  • Nelson’s Press Directory (2010-2020)

  • Manistee News - “Manistee grad completes Mt. Kilimanjaro climb” By Ken Grabowski

  • WSJ - “How to Store Data Along Memory Lane” By James Taranto

  • CNBC Make It - “Four-time memory champion: 3 things you should do every day to improve your memory” by Jade Scipioni

  • Men’s Health - “How an Elite Memory Athlete Strengthens His Mind and Body” by Ben Radding

  • Lumosity - “How to sharpen your memory: advice from a 4-time USA Memory Champ” 

  • Women’s Alzheimer’s Movement - “Mnemonic Champion Nelson Dellis Reveals What Memory Means to Him”

  • WIRED - “How to hack your memory and remember almost anything” by Nelson Dellis

  • [Podcast] Art of Manliness - Podcast #546: How to Get a Memory Like a Steel Trap

  • [Podcast] Inspired Money - Improve Your Memory with 4x USA Memory Champion Nelson Dellis

  • [Podcast] Lewis Howes - EP. 479: Do You Believe You Could Memorize 50 Numbers in 2 Minutes?

  • [Podcast] Business School without the BS w/ Dr. Z Clay - What’s Your Name Again? Current 4X USA Memory Champion (Nelson Dellis) Teaches How to Memorize Anything

  • [Podcast] Superhuman Academy - USA MEMORY CHAMPION NELSON DELLIS ON MEMORY, TENACITY, & CONQUERING ANYTHING

  • [Podcast] Magnetic Memory Method - Nelson Dellis On Remember It! And Visual Memory Techniques

Videos

  • Nelson’s film - Memory Games 

  • TEDxTalks - Dinosaurs Reading Books: The Power of Memory: Nelson Dellis at TEDxCoconutGrove

  • Lumosity - Making of a Memory Champion: Interview with 4x USA Memory Champion Nelson Dellis

  • KTLA5 - Teaching the World How to Remember With USA Memory Champion Nelson Dellis

  • Nelson Dellis’s YouTube Channel

    • LEARN MORSE CODE from a MEMORY CHAMP (in 15 minutes)

  • Chris Ramsey - Memorizing an ENTIRE Deck of Cards in ONE MINUTE!!

    • REMEMBER ANYTHING FAST!! - Memory Techniques You can do!

  • CNN - Watch memory champ trick his brain

  • TIME - USA Memory Championship: Inside The World Series Of Memorization | TIME

  • Chiron750 - Alexander vs. Nelson - USA Memory Championship 2014

  • Chicago Ideas - Nelson Dellis: The Journey To Improving Your Memory

Books

  • Memory Superpowers!: An Adventurous Guide to Remembering What You Don't Want to Forget by Nelson Dellis (Pre-Order Aug 4, 2020)

  • Remember It!: The Names of People You Meet, All of Your Passwords, Where You Left Your Keys, and Everything Else You Tend to Forget by Nelson Dellis

  • I Forgot Something (But I Can't Remember What it Was) by Nelson C. Dellis

Episode Transcript

[00:00:04.4] ANNOUNCER: Welcome to The Science of Success. Introducing your host, Matt Bodnar.

[0:00:11.8] MB: Welcome to the Science of Success; the number one evidence-based growth podcast on the Internet with more than five million downloads and listeners in over a hundred countries.

In this episode, we share how to memorize a deck of cards in less than 60 seconds and hacks from one of the world’s leading memory experts, our guest, Nelson Dellis.

Are you a fan of the show and have you been enjoying the content that we put together for you? If you have, I would love it if you signed up for our e-mail list. We have some amazing content on there, along with a really great free course that we put a ton of time into called How To Create Time for What Matters Most In Your Life. If that sounds exciting and interesting and you want a bunch of other free goodies and giveaways along with that, just go to successpodcast.com. You can sign up right on the homepage. That’s successpodcast.com. Or if you’re on your phone right now, all you have to do is text the word smarter, that’s S-M-A-R-T-E-R to the number 44-222.

Nelson Dellis is a four-time USA memory champion and one of the leading memory experts in the world. Nelson travels around the globe as a competitive memory athlete, memory consultant, Alzheimer's disease activist and a highly sought after keynote speaker. He's the author of the best-selling book Remember It! The Names of People You Meet, All of Your Passwords, Where You Left Your Keys, and Everything Else You Tend to Forget and the upcoming Memory Superpowers!: An Adventurous Guide to Remembering What You Don't Want to Forget.

In our previous episode, we talked about saying you're sorry. When should you say sorry and when should you stand your ground? What makes an apology meaningful? We uncover the truth about apologies with our previous guest, Sean O’Meara.

Now for our interview with Nelson.

[0:02:00.6] MB: Nelson, welcome to the Science of Success.

[0:02:02.7] ND: Hey. Thanks for having me. Happy to be here.

[0:02:04.8] MB: Well, we're really excited to have you on the show today. There's so many fascinating things about your story and the things that you can teach us about memory. I'd love to start out with a simple question, which is what exactly is a memory champion?

[0:02:19.7] ND: That's a reasonable and fair question. Not many people know what that is, or have even heard of some championship for memory. It shouldn't be too surprising. I mean, I feel this day and age everybody, or everything has some competitive version, or champion crowned in that field. A memory champion is someone who wins the US memory championship, or some memory championship, which is a competition where you spend the day memorizing random information; cards, numbers, names and faces, poems, list of words, things like that. Some competitions have different formats, but the US championship basically whittled it down, like a playoff style elimination rounds until the last man standing as a champ.

[0:03:07.4] MB: To give some context for this, give me a sense of the scope, the length and the types of things that you'll memorize in the timeframe.

[0:03:15.3] ND: Yes. Let's say, one of the events for example is memorize a deck of cards as fast as you can. There's a five-minute max, but most people these days don't even need anything close to that. They'll do it sub-60 seconds. You literally pick up a deck of cards, you have a timer. You go through it as quick as you can to get it in your mind, touch the timer when you're done and then you get another deck of cards that's in standard order and you try to put it in the order that you memorized to compare.

Another one is memorizing numbers. You get 5 minutes. They give you a sheet filled with digits separated in rows. Then you memorize as much as you can at that time. Then you have a blank sheet of paper, a grid basically that you have to fill in 10 minutes you get to recall what you memorized and you're scored on how much you get right accurately in that timeframe. That's the idea for the different events there too. There's a time domain and of course, you scored on accuracy.

[0:04:13.4] MB: I find this so fascinating. Memory athletics, I don't know if that's the term that you use or not, but –

[0:04:18.3] ND: Sure. Yeah.

[0:04:19.2] MB: — that's something that I've personally done a little bit of investigation on and taught myself a few of the very, very basic tricks for. For somebody who may not be familiar with it, give me a sense of how frequently and how regularly people will memorize a deck of cards in less than 60 seconds, or memorize pages of numbers, or memorize crazy amounts of binary digits and stuff? I mean, the things that you're able to use with the human memory in some of these competitions is pretty amazing.

[0:04:46.4] ND: Yeah, it's crazy, because this sport, let’s call it sport, has been around for 25 plus years. I think in the beginning, there's stories of psychologists checking out the event and just saying like, “Okay, well there's a limit to some of these events how fast they can get, how much data they can potentially store.” I feel every year, that there is some preconceived limit, but that always seems to be crashing down. Someone comes along, breaks a record and just boggles everybody's mind.

Sub-60 seconds in a deck of cards, for example, was the four-minute mile 15 years ago. Then that four-minute mile mark became 30 seconds. Now I mean, in the last seven, eight years, 30 seconds is pretty reasonable to achieve. Now it’s 20 seconds. Even people are pushing now – I think the world record stands at 12.75 seconds to memorize a deck of cards, which is insane. As the years passed, it's just like any other competitive thing, records keep getting pushed. It's really fascinating.

[0:05:55.6] MB: For the people who are competing in this, are these people geniuses? Do they have incredible memories? What enables them to achieve these fantastic feats of memory?

[0:06:07.5] ND: Yeah. I mean, you'd think that these people are just naturally gifted, or savants of some sort, or super geeky. They never leave their bedroom, just memorizing all day. There's some of that. I mean, I'm not going to lie. I’ve spent a lot of hours training. There's a lot of really normal people from all walks of life. There's lawyers or former lawyers, I guess. I was a grad student studying computer science when I got into this. There’s pizza delivery guys, there's moms, kids and students in school. It really runs the gamut.

I mean, it's because everybody has a memory and it just shows how learnable, I think, these skills are no matter who you are and how bad you may think your memory is. I think there's always hope there.

[0:06:52.2] MB: What exactly enables this wide array of people to achieve these kinds of memory feats? If it's not natural ability, what's behind that?

[0:07:04.9] ND: Yeah. People ask that all the time. I’m sometimes too quick to say, anybody can do this, because I don't quite mean that. I don't mean you can become a memory champion. I don't think anybody can do that. I do think everybody can improve their memory quite significantly to what they're used to. Maybe not to a champion level, but still to an impressive level. The champion side of things I really feel it's really all about dedication. I think that applies to anything. You just have to be dedicated, which can't really be forced. You have to have some reason why you would make yourself sit down and train hours a day and enjoy it, right? Because if it's forced and it's not fun, it's tedious, then you're really probably not going to make much progress, because you're not pushing yourself.

I don't know. That's like asking where does everybody's inspiration come from. It's hard to pinpoint that. I do think the people who do really well, they all have something in common and that is they have some motivational story that got them started with memory techniques and they're hooked to it for some reason. What I'm saying is there's nobody that just shows up and says, “Ah, I'm good at memory,” and then they win. That never happens. It's always someone who is really dedicated to training.

[0:08:18.5] MB: Totally makes sense. I think that the training, the hard work, etc., really if you look at champion performance across almost any domain, that's ever present. I'm curious about within the specific domain of memory and even expanding beyond just looking at championship level performance, but really more broadly, what are the specific techniques, strategies, methodologies, etc., that you can use to achieve some of these things, even as a non-champion performer?

[0:08:47.7] ND: Yeah. What's interesting too is you'll see that across the board, everybody is more or less using the same foundational techniques. Some of the strategies vary here and there, especially when somebody new comes along that pushes the limit, breaks some records, they may be approaching it slightly different. By and large, it's the same process. I like to boil it down into three steps. One is you're always trying to take what you're memorizing and encoding it into some mental image. That's really where think a lot of the strategy goes, because sometimes it's not very obvious how you should do that. If you have a number in front of you, a really the number, how do you turn that into a picture, right? There are certain strategies to do that. In essence, if you can find a way to represent that complicated piece of information that you want to memorize as a mental picture that has associations to things that are meaningful to you, you have a better chance of memorizing it, than by doing it road. That's the first step.

Second step is always to take those pictures, what you end up encoding, and finding a way to structure it, or organize it in your mind in a way that makes it easily retrievable in the future. Sounds pretty fair. That makes sense. If you're trying to remember something, it better be in a place where you can actively retrieve it, right?

It turns out there's some different techniques, but the main one competitors will use is something called the memory palace. It basically allows you to store your information in a certain order and then it's really easy to pick that information back up in the same order that you left it. You could say it forwards, backwards, you can jump around. It's all there laid out for you by use of this technique.

Then finally, the last step and this is more to solidify memories and really push them into your long-term and that step is review. What's nice about the memory palace is that you can think of your mental structure for this information and that could be your review. You never have to maybe look at the information on paper, or online, or whatever again if you do it right. You can essentially look at something once and then review it just entirely in your head using that process. That's it.

[0:10:56.7] MB: I've been fascinated with a lot of these techniques for a long time. I want to dig into a number of the strategies that you use. Let's start with encoding. What are some of the really effective strategies that you've seen for encoding and what are some of the ways that people can get it wrong, or sometimes struggle with trying to encode things?

[0:11:17.2] ND: Yeah. I think the most impressive has been seeing how people encode playing cards. That's one where I think there's always a lot of innovation. A lot of people nowadays are using a system that was pioneered by another competitor just a few years ago. It seems to be really powerful. It's quite complicated and it's quite different to learn, but the results pay off it seems.

One such example of how we go about these strategies is for numbers. Numbers are really hard to memorize, so you want to have some way to reliably always have an image whenever you see a certain number, let's say. People will often use some phonetic code to translate the numbers into letters. Then those letters can then be made into words. Words are a lot easier to come up with pictures for, because they typically will have some already pre-decided image, right? Because you speak the language, so most words will mean something to you when you say it, or read it, or hear it.

I don't know how far you want to go into this, but there's a few different number systems that will translate those digits. Then it's just a matter of putting those words in your memory palace. Then if your mnemonic language for numbers very well, you can easily go back and forth.

[0:12:38.1] MB: I want to hear a couple examples of specific instances and see how exactly you've encoded, for example certain numbers. Before we even dig into that, I want to take a step slightly back and look at the brain science, or the reasoning behind why encoding is so powerful. Tell me a little bit about this idea of creating a mental image, or a mental picture as opposed to trying to rote memorize static information and why that works so well from a brain perspective.

[0:13:06.6] ND: Yeah. Let me preface this by saying I'm not a psychologist, or a doctor, or anything. A lot of what I say is based on things I've heard, or talked about, or read, or studied and also personal experience and how I've seen things in my training and experience by in competition.

From what I know, the brain is very good at remembering images of things. I've read arguments that have talked about this is a very early instinct of our ancestors that we needed in order to survive just by sight, right? Remembering things that were safe by a visual cue, versus dangerous. Eat this plant for this pattern and it's safe to eat, versus this one that has another pattern, that's poisonous. I’m over-simplifying, but you get the idea.

There was a study I know done number of years ago, where they showed people in the trials, 10,000 or so photos really quick in rapid succession. Then they were tested on – they were given pairs of photos. One was shown from that previous set and another was brand new, not seen before and they have to always choose which one they had seen before. They weren't really memorizing. 10,000 images really quickly is even hard for me to probably try and memorize. The results were really impressive. I believe most people would get 99% correct.

They went on to say that it's because our minds are just naturally wired to remember pictures like that, versus complicated data. I get that. In terms of what I understand, it's something static that isn't too meaningful. Let's say, like a number that's basically just a symbol. It doesn't mean anything besides the shape that you're looking at. Unless, that number pops out off the page, because it's associated to something. Maybe you are a big sports fan, and so when you see the number 16, you think of Joe Montana or something like that, because you're a huge 49ers fan, right?

Then we try to emulate that by giving all these different numbers letters, which translate into words. Instantly, I look at a number and I can feel so many different things, because now it's a picture with color and a picture has an emotion to it for me. Anger, or so sexually-driven thing. Those things seem to charge our memories.

[0:15:28.1] MB: It's such a great point. This idea that to me is one of the biggest insights from memory competition is this idea that we have to memorize things the way that our brain likes to remember, as opposed to the way that in our society we often teach and often think that we should remember.

[0:15:46.6] ND: Yeah, exactly. That's what I often say is when you're memorizing, you're trying to turn the things it doesn't like to remember into things it does. That's always how I try to frame it when I'm memorizing something is okay, this isn't sticking. Why? Okay, it's because it's not very interesting. My brain is not liking this. How can I twist it into something that my brain will like? Filled with colors, associations to things that I like and make me tick.

[0:16:13.1] MB: You touched on that a second ago, but tell me a little bit more about the kinds of mental images that encode really well into our brains. You talked about things that are excitable, or maybe sexual, or may be really crazy. Tell me a little bit more about that and maybe even share a couple examples of specific, whether it's maybe some numbers, maybe some other information that you've encoded in a way that you created these really vivid images to remember with.

[0:16:41.9] ND: Yeah. If you think of 9/11, or you're old enough when Princess Diana was killed and I’m trying to think of a more recent shocking event. Most of us remember very detailed account of that day, or around the time that the news hit. That's always a fascinating thing to think about, because if I ask you what did you do the day before that on 9/10, September 10, 2001? Chances are you probably don't know, or even September 12. That’s because those days were so shocking out of the ordinary in a very, very painful emotional way, right? Some more than others.

The flipside, there are certain events in your life that were the happiest, or cheerful moments of your life. Or you just had this – you died of laughter and it's just of happiness. When my son was born for example, is one that sticks right in my mind. I can remember tons of information about that day. What that leads me to is when you're trying to memorize, you want to emulate a lot of those scenarios that just pop, whether it's good or bad, something that triggers some emotional charge.

I say listen, when you're trying to memorize, you want to make it bizarre, over-the-top, hilarious, weird, uncomfortable, violent, sad, sexual, all of those are things that we just remember very well. You don't remember the mundane, that's for sure.

[0:18:10.1] MB: Share one or two examples if you're comfortable or willing to, just examples of either numbers that you use to encode, or other items that you use to encode and help you memorize, for example large digits.

[0:18:23.3] ND: Yeah. Numbers is a good example. I have a system where every three digits translates to a person. Then I have another system that translates every two digits to either an action, or an object. I can combine seven digits together to make this little story of a person doing an action with a thing. Just by the randomness of how the numbers are presented to us, I get some really random images, combinations.

For example in my number system for the three digits, the people, I have all my friends, all my family, ex-girlfriends unfortunately, favorite characters from movies I like, or cartoons that used to watch as a kid, athletes, actors all those kinds of things, even some porn stars, but not too many. I try to incorporate a lot of variety there and things that make me feel in different ways.

I can get some weird combinations, where it's my best friend doing something to something – some object really inappropriate. That's great, because I can't forget that. Sometimes I just get weird stuff. My dog is playing guitar with a mushroom pick, or something like that. It depends. There's so many examples I could give you. It's almost easier if you give me a seven digit number and I'll tell you.

[0:19:49.6] MB: Yeah. Can I throw out a random number and we’ll see what we end up with? If it’s inappropriate, we can figure out what to do.

[0:19:55.3] ND: Yeah, I’ll dance around it.

[0:19:56.5] MB: Nice. All right. Let's go 89027568. Wait, did I give you too many, or is that –

[0:20:04.6] ND: Yeah, just the 56, so I want to start and do this.

[0:20:06.3] MB: Okay. Okay. Yeah, yeah, yeah. Got it.

[0:20:08.9] ND: 890, I break down. I have categories for it. 890 is actually a musician from a punk band that I like. It's from a band called No Effects. I don't know if you've heard of them.

[0:20:19.0] MB: Yup.

[0:20:19.9] ND: One of the guitar player’s name is El Jefe. That's his nickname, so that's him. He's 890 El Jefe. You can just imagine some shorter plump punk rocker guy. 27 is an action. It's the action of doing the Bee Gees, Saturday Night Fever dance pointing down and then up. Then 56 as the last thing is an object. It's this pair of scissors. I picture this punk rocker guy doing the Bee Gees dance while holding a pair of scissors in that pointing hand. That one's not too offensive or anything, but it's definitely a weird image for me. Give me another one.

[0:20:56.3] MB: All right. 2330737.

[0:21:02.4] ND: All right. 233 is R2D2. All the 33s for me, 133, 233, 333, etc., are all characters from Star Wars.

[0:21:12.1] MB: Nice.

[0:21:12.6] ND: 233 is R2D2. He is drinking out of a martini glass, a big comet from Armageddon thing. 07 is the act of sipping a martini and then 37 is a comet.

[0:21:28.5] MB: Nice. I'm guessing the martini is 007?

[0:21:31.1] ND: Yeah, you got it. Yeah. Some of these are pretty intuitive. 07 is James Bond, but if it's used as an action, it's him drinking his martini.

[0:21:40.3] MB: That's really funny. Those are great images. I might not be able to reverse and code them, but I think the image of R2D2 drinking a comet out of martini glass will definitely stick around.

[0:21:49.3] ND: Exactly. Yeah.

[0:21:51.1] MB: That’s great. That's so fascinating. I just want to figure out and demonstrate how this actually works in practice, you know what I mean? And how these crazy images really stick out in your mind and then if you've done the work on the back-end of encoding 233 is R2D2 and then 07, 37?

[0:22:11.0] ND: 07, 37. Yeah.

[0:22:12.4] MB: Then that makes it really easy to spit that back out. That image is one piece of information, instead of seven discrete numbers.

[0:22:19.4] ND: Yeah. Now think about how when we memorize, it's a full page of numbers, right? I'm looking at every 7 and thinking of one of these unique pictures, right? Then the question is how do I keep that all straight in order? That's where the memory palace comes in. The way these work is you think of some familiar place. In the ancient days, I guess they all have palaces, but you can think of just your house as one. Usually, you start at a place that makes sense. Either you start in your bed, that's where you wake up, or maybe you start at your front door, because that's where you enter your house. It doesn't really matter. You just got to decide and stick with that.

What I would do at the first location of my memory palace, so I'm making a pathway through this place. Wherever I start is where my first image would go. 2330737 was my first seven digits, I would literally put R2D2 drinking that comet next to my front door. I imagine, I'm picturing that in my mind. Then I move into the doorway of my house and then I place the next seven digits as an image in that entryway. Then I continue this process navigating around my space. When I'm done, I'm done. Then when I want to recall it all, I just retrace my steps. I can start at the beginning or go reverse. It doesn’t matter.

The pathway shouldn’t be something difficult to memorize. It should be something you’re very familiar with, and that's why using a house that you live in, or lived in is the best, because it's basically pre-memorized. Yeah.

[0:23:51.7] MB: That totally makes sense.

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[0:27:16.8] MB: I'm curious and maybe we're getting a little bit too nerdy here, but I'm interested to see how you think about this; how do you think about changing memory palaces, adding new memory palaces, cleaning memory palaces and what is your perspective on how big or small a memory palace should be? I guess I'm trying to figure out, what makes a good memory palace and how do we maintain them, or how do you keep putting more and more information in them?

[0:27:38.2] ND: Sure. For me, I train a lot. There's a lot of different disciplines in these competitions that require maybe different sized memory palaces. For numbers, I have really big ones that exceed 60 locations. I have many of them to practice with. For cards, it's much shorter, because the way I'd condensed the deck. I really only need about 17 locations, so they're much smaller. Then I have some that I just have for the day-to-day stuff, just in case I need to dump something in a memory palace on the go.

For the everyday person who’s not training, I think a good place to start is to maybe choose three or five different locations. Maybe your house, your place of work, the park. It depends on what's important in your life or your schedule. Then for each of those places, think of a path through it and choose 20 spots along the way. Each of those spots, you can think of this like a storage space, where you can place information. The more of them you have, essentially the more you can memorize, the more gigs you have on that hard drive up there.

I say 20, because that's a good place to start, but you could easily expand that 50, 60, a 100 even. There's no real limit. Then in terms of size, physical size, some people find it easier to start with memory palaces and locations being different rooms. You start at the front door, there's the entryway, then maybe there's the living room, then the kitchen. Those are fine as your locations.

You can easily even make it more specified. You could narrow in on the front door and get a lot of locations on that door and use those too. Depends how deep you want to go. It really depends how you want to use the space that you're trying to encode as a memory palace. You can either keep it very broad and large-scale, or you can even imagine yourself shrunk down and now you have this huge world to choose so many spots and you just make your path, your route through that memory palace even bigger.

[0:29:43.3] MB: That's fascinating. I love the idea of shrinking yourself down and condensing even a single room, or even a desk or something like that, granted it'd have to have enough uniqueness in different areas into to a memory palace in and of itself.

[0:29:56.0] ND: Because a lot of people will say, “Well, you know, I don't have too many places, or my apartment’s small. I don't have a big palace or a house.” I say, it doesn't matter, right? Always as a example, but there's this German memory guy who always says that he once taught a guy how to memorize all the presidents in order on a bar of soap. The bar of soap was the memory palace.

That probably wasn't super easy, but you can imagine a bar of soap upon first glance looks pretty boring and nothing special. If you really took the time to look at it, there's probably tons of kinks and divots and pubes, I don't know, that could easily be locations around the path of this tiny little object, if you imagine yourself small enough.

[0:30:38.5] MB: Yeah, that's really interesting. I'm curious, do you ever reuse your memory palaces, or do you always bring new ones to every competition and every time you want to use one?

[0:30:47.3] ND: Yeah, we reuse. You have to. Otherwise, you're always going to be trying to come up with new ones. I train so much that if I did that, I'd be out of them real quick. I do add new ones. I do that when I feel I just had an amazing experience, or I just moved to a new house and I want to use that location in my memory palace, because I feel the more excited I am about the place, because it's meaningful, or it reminds me of something important to me, the better I use it.

For example, I climb a lot and on my expeditions, I visit a lot of crazy, remote places and we build base camps and stuff like that and there's features on the mountain. When I come back, I really want to cherish those memories and converting them into memory palaces, new ones, is a great way to memorize stuff for competition, but also to review those memories in those places that I visited.

For training purposes, typically will reuse my memory palaces that I have. I'll cycle through them, because I need to do that since I trained so much. I will say that if there's information that you just want to learn not for competition, but let's say you want to know something and keep that information forever, like the presidents let's say, in order. I might create a memory palace specifically for that case and then never touch it. Just leave it for that information to live there and keep it fresh for that, because if you start putting things on top of it, maybe it'll confuse the information. For stuff you want to actually know for a long time, you don't want to mess it up.

[0:32:19.3] MB: That totally makes sense. For training, competition, that stuff, it's easy to reuse them. If you're really trying to park information over the long-term, it makes more sense to have specific memory palaces for specific things that you want to remember.

[0:32:32.8] ND: Exactly. Yeah, that's right.

[0:32:34.6] MB: How do you think about the bridge between, let's say a memory palace, or something that you've encoded in the shorter term and actually integrating that into your long-term memory?

[0:32:45.9] ND: I get that question a lot. I always say that memory techniques, I feel are to get information into your short-term memory very quickly. Then it's a matter of what you do with it after that to get it into your long-term, if you want that. What I was saying before, the review part, that's really the glue that keeps it there for a long time. But maybe you don't want to review that much, because you have to recall the information tomorrow and then past that, you don't really care to keep it. That's a situation that could happen.

Then there's also information that you want to know a year from now, 10 years from now, forever. Once you had it encoded in a memory palace, it's very easy to access. By frequency of thought and review of that information, that's how you really build it into your long-term. It's as simple as think about it more often, review it in your memory palace at the beginning and for a while after that, to put it into your long-term. If you don't want, to then just stop thinking about it.

[0:33:45.7] MB: That totally makes sense. I'm curious, I want to ask a couple rapid-fire questions around some memory strategies. In many ways, you've shared a lot of the underlying techniques and strategies that underpin this, but I want to just hit a few specific things. One of the things that I'm sure you get asked about all the time and is a very applicable and an easy entry point into this is people's names. I'm definitely somebody who hear somebody's name, forget it 10 seconds later before I learned a lot of these techniques. I'm curious how do you think about easily remembering people's names and what are some strategies that can be used to make that more effective and be better at catching someone's name and really remembering it?

[0:34:26.8] ND: I always tell people to start with the easiest thing in the world and that is to pay attention. I mean, it's so obvious, but in this day and age it’s really something that we're not very good at, because we're always staring at our phones, or thinking about the millions of things that we should be doing outside of where we actually are. If you can be present when you meet someone and shake their hand and ask for their name and act like you actually really want to know what their name is, that alone will be a game-changer. It's easy to try. I mean, if you don't believe me, try it and you'll see what I'm talking about.

In terms of the technique on top of that, it's a similar process. I hear a name, I turn it into a picture. Not always the easiest thing, but with practice that can get faster. I usually go with something that it reminds me of, or sounds like, or makes me think of. Then I attach it to something, just like I attach some things to my memory palace. Only for names, I actually use the person's face as the location. Why their face? Well, because every time I see them, they bring their face with them, right? If I can attach a picture to their face, they essentially bring along the image for their name attached to that.

I usually try to choose some feature that pops out at me, whether it's complimentary or non-complimentary to the person. It's just whatever I notice is the feature I use and then I attach an image for the name on that thing; very similar to the memory palace idea.

[0:35:58.2] MB: In essence, you almost create a memory palace on their face.

[0:36:02.9] ND: On them. Yeah.

[0:36:03.7] MB: Yeah. That's fascinating. This comes back to the same thing we touched on earlier, but it's important to make sure that that image is super vivid, is maybe offensive, or bizarre, or sexual in some way to really make it stick, right?.

[0:36:21.5] ND: That's right. Yeah. Now that's key. Just thinking of for example, Matt right? I think of just a drawer mat. That’s my image.

 

[0:36:30.1] MB: Oh, thanks.

[0:36:31.7] ND: That’s just because the word –

[0:36:32.2] MB: I’m kidding. I’m kidding.

[0:36:33.9] ND: If I’m trying to picture that, thinking of that flat object on the floor is so boring, right? How is that any better than just trying to remember your name for what it is? I'll go and make some connection to something I know about, or see about your face to that mat and to give it a reason. Why would those two things come together? Really envision this scenario with all my senses and try to pull out some emotional feeling from it.

[0:37:01.2] MB: That totally makes sense. All right, next thing. If we're on the go and we have to memorize something really quickly, whether it's a number, or a list of a few things, what's the best way to quickly memorize that?

[0:37:13.3] ND: A list of quick things, I can start there. I always encourage the memory palace, but I understand that you got to think of a memory palace in the first place. On the go, you can do something called the linking method, where if you have a list of things, or a list of words, let's say a grocery list, you come up with a picture for the first item and then you link it to the next item. Linking really means just think of a picture where it interacts with the next thing. Then that next thing have it interact with the next thing.

Basically, what I'm saying is create a story, right? Connect them all in some sequential narrative. That doesn't require memory palace. It’s very quick and easy. The only downside is if you miss one or you have a gap or something, it's really hard to get the next item, because they're all connected, right? The memory palace allows you to skip around, but it is the quickest, easiest way I think to memorize something powerfully.

[0:38:07.3] MB: It comes back to that same idea, right? Having some emotional connection to the information, making it vibrant, making it alive so that it sticks out and plays into the way the brain naturally remembers things, as opposed to just trying to cram boring, dry information in there.

[0:38:25.8] ND: Yeah, you got it. That's exactly it. Yeah.

[0:38:28.2] MB: All right. What about remembering where we left our keys?

[0:38:31.0] ND: Yeah, that's a good one. Good God, everybody forgets that. I do still sometimes, because I'm not paying attention, but what I find is when I'm training a lot, I find that I'm more in the headspace of how do I remember this? Just by being that way, I'm very aware or present when I do a lot of my actions, one like putting down my keys. When I put it down, I will be very aware of what I'm doing. That sounds like a cop-out, but more of a technique if you want this and I do this sometimes too when I'm on a streak of forgetting things, is when I put something down, like my keys, or a wallet, or if I do something and I wouldn’t remember I did it or where I did it, I'll make some weird personal gesture to myself, a physical gesture. I'll move something, or click my heels, or pinch myself or something like that. Something not too embarrassing that maybe people might notice. Or if it's in my house, it doesn't matter.

The idea is that if I do something strange or out of the ordinary in that moment when I set down the keys, later on when I'm like, “Where did I put my keys?” Oh, I'll think of that weird thing I did and then that'll help me remember where I put my keys.

[0:39:41.8] MB: That totally makes sense. I'm curious. That makes me think of something else that I'd be interested to see if you've thought about this, or applied it. I may botch the description of this, but one of the most interesting things that I've learned about memory is this idea that novelty, or uniqueness creates an extended sense of time, if that makes sense. If you have a memory of a vacation and it's seven days doing the exact same thing every day, that's basically one memory. If you have a 24-hour trip where you do something completely crazy and different every hour of the day, that might actually seem a longer memory than just the memory of that seven-day beach vacation.

[0:40:21.3] ND: Yeah. It's funny, because maybe when you're doing all that stuff, time flies by, right? When you're experiencing it, it probably doesn't feel very long, but that almost doesn't matter because a lot of the joy that we get from things is often thinking back on it. If it feels full, because he think back and you think of, “Oh, this day, we jet skied. Oh, then we explore this island and then we also had dinner at this place.”

Suddenly, that time feels really stretched out. I've had years where it's been slower in terms of travel and I haven't done much. Then there's other years where I was just all over the place doing almost new things every day. Those years, when the years passed by you're like, “Where did that year go?” In the years where you pack a lot in there and you think back on it, if there's a lot to think back on, it really feels like a long time. It's a time hack, if you will.

[0:41:15.4] MB: I've even heard of strategies like if you have a dinner party instead of having everyone stay in the same room the whole time, have people change rooms, go into four or five different rooms, play different music, do different things in those rooms. Suddenly, that whole night seems much longer in hindsight than it would be if you just did the same thing.

[0:41:33.1] ND: Yeah. Wow. That’s a great idea. I’ve never thought of that. That's awesome. I love that. Do you  know where you heard that?

[0:41:38.9] MB: I think it was on a podcast years ago, but I don't remember exactly where.

[0:41:42.4] ND: I love that. I'm going to use that somewhere in the future.

[0:41:45.7] MB: Nice. Yeah. I mean, it's definitely a real interesting concept and I was curious as someone who spends so much time thinking about time and memory if that had ever come across your plate.

[0:41:55.2] ND: I've probably done similar things. I've done presentations, or workshops. We've done stuff where it wasn't just me talking to them sitting in their seat. We moved them around. Had them interact with each other or me in different ways. The goal is yeah, because you're going to spice it up and make it memorable.

[0:42:11.8] MB: Absolutely. Well, Nelson for listeners who want to concretely put in practice, or implement something that we've talked about today, what would be one action step, or a piece of homework that you would give them to start embarking on this journey?

[0:42:27.3] ND: I'm a big fan of just starting with making the effort. As I said before, it's so easy to not try. Memory doesn't always get the best reputation. It feels something that's boring, hard. If there's apps that can do it for me, why bother? The argument can be made, one, for the health of your brain and memorizing is good for the longevity of your brain health. Then secondly, there's a lot that your memory can do that ultimately, devices can't yet, or will ever be able to do.

I also love the fact that it makes you feel you have a true mastery over that thing in your mind, that thing that a lot of people have anxiety over, or want to trust, but it can't always be trusted, because sometimes it forgets them. Imagine you knew that something you put in there will be there. What a feeling that you have to worry about that falling away. Imagine that feeling in an interview when you've just met five people's names and had to remember what you were going to say. All that nerve can go out the window and you can focus on what you're actually there for and that's to impress someone and then get the job.

It starts by making the effort right and to value what your memory is and what it can be. Then from there, if you want to add these memory techniques and learn more and work on them, it takes a little work every day to get better at them. I think there's just so many positives to that.

[0:43:53.8] MB: Great advice. It's simple, but it makes so much sense to start trusting in your memory, start using your memory. The more you use it, the more you can start to really rely on it.

[0:44:03.4] ND: Yup, exactly.

[0:44:05.0] MB: Where can listeners find you, your work, all of your books, etc., online?

[0:44:12.0] ND: You can start with my website. so NelsonDellis.com. You can send me a message and I actually offer one-on-one coaching. I do speaking gigs as well for businesses, if anybody out there is interested in that, or workshops. You can ask about that on my website. In terms of resources for people wanting to learn more about the techniques themselves, I have a book out. It's called Remember It. it's on Amazon, Barnes & Nobles, all that. I have a kids version coming out this summer, if you have kids in middle school. Then my YouTube channel has a lot of videos. It's always free of course. I think there's a lot of stuff I have on there, a lot of content that can help people get started.

[0:44:50.6] MB: Well Nelson, thank you so much for coming on the show, for sharing some great stories, some great strategies and a really interesting conversation about how we can more effectively use our memories.

[0:45:01.4] ND: Yeah, likewise. You had some awesome questions. It was enjoyable.

[0:45:05.0] MB: Thank you so much for listening to the Science of Success. We created this show to help you our listeners, master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an e-mail. My e-mail is matt@successpodcast.com. That’s M-A-T-T@successpodcast.com. I’d love to hear from you and I read and respond to every single listener e-mail.

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Thanks again, and we'll see you on the next episode of the Science of Success.

March 05, 2020 /Lace Gilger
Creativity & Memory, Mind Expansion
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Dan Carlin: Fake News, Misinformation, and Being an Informed Citizen

December 19, 2019 by Lace Gilger in Mind Expansion, Influence & Communication

In this episode we ask: how do you become an active and informed citizen? What are the challenges of forming a coherent view of history and politics? What do you do if your foundational beliefs are coming into question? In a world full of noise, confusion, and fake news - we sit down with our guest the legendary podcaster Dan Carlin to uncover how we can make sense of today’s confusing world. 

Dan Carlin is a political commentator and podcaster. Formerly a professional radio host, Dan hosts the incredibly popular Hardcore History podcast and has been called “America’s History professor.” Dan uses his out of the box,“Martian” thinking, to bring listeners a new understanding of the past. He is the author of the new bestselling book The End Is Always Near: Apocalyptic Moments, from the Bronze Age Collapse to Nuclear Near Misses.

  • Can technological progress ever move backwards?

  • What constitutes an existential threat to humanity?

  • Can technological progress ever regress?

  • The reality is that up until the last few hundred years, progress hasn’t exactly been a straight line up

  • Things are going to be the way they always have.. or they won’t...

  • What is the concept of progress? 

  • Even if you look at the pace of change 

  • Is there a limit to technological change? What happens if we exceed that limit? 

  • Creative destruction creates imbalances in society. Birthing a new age can be as bloody and traumatic as the real thing. 

  • What does it mean to be an informed citizen in today’s America?

  • We often view the world as black and white and listen to pundits and talking heads - but the reality is that the world is infinitely more nuanced.

  • Ask yourself - why would someone do something if they thought it was wrong?

  • You have to create HISTORICAL EMPATHY - put yourself in the perspective of people in the past and try to understand the world from their perspective. 

  • Exploring the grey areas is how you get a more holistic view of the way the world really works. 

  • How do you think about the role of CONTEXT vs the PERSONALITY in the creation of great historical figures?

  • The reality in history is that there are always many different competing and overlapping dynamics.

  • “The rashaman effect” - on top of all the competing forces and dynamics, you have the HUMAN perspectives shaping the way history is recorded, told, and reported

  • Everything is a mosaic of forces and perspectives. 

  • How have you navigated these waters? How do you think about being an informed citizen, forming a coherent opinion.. in the midst of all this chaos

  • “Wisdom requires a flexible mind.”

  • “When the facts I change my mind, pray tell , what do you do?”

  • Challenging your own beliefs is a basic sign of intelligence. You are required by your own consciousness to continually examine your beliefs and hold them up against evidence. 

  • Without questioning your beliefs you have the equivalent of an ideology not a belief. 

  • The news sells ANGER and OUTRAGE. The news is an outrage and anger machine. It generates anger for cash. 

  • What does patriotism mean?

  • Most of the major radio and TV talk show hosts are acting personas.. that’s not what they really believe. 

  • How do we deal with the extreme anger, outrage, and polarization in our current society and political climate?

  • Should we re-read the founding fathers? Should we re-read the romans and greeks on different systems of government? 

  • It’s hard to get out of your own time and your place to form a REAL perspective with less bias. 

  • “He who knows only his own time remains always a child.” - Cicero

  • The vital importance of studying context to get a better perspective on the world. 

  • History and humankind is very messy. That messiness is the true reality. It’s easy to dispense with that, but it’s wrong. 

  • If you could read a history book from 500 years from now, our entire century would be smashed into a paragraph. “Describe the last 100 years in a single page” - gives you a sense of how history is recorded and shared. 

  • Simply trying to get a handle on what’s real is a HUGE challenge right now. 

  • Garbage in, garbage out applies to the information you consume!! 

  • Homework: Try to summarize the last 100 years in a single page, to get a sense for how complex history is and how much nuance is removed by the creation of history. 

  • Homework: don’t trust people who are certain in their beliefs

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Want To Dig In More?! - Here’s The Show Notes, Links, & Research

General

  • Dan’s website and Wiki Page

  • Dan’s Twitter and Facebook

  • Hardcore History and Common Sense Podcasts

Media

  • Big Think - “Is the end near? Podcaster Dan Carlin discusses his new book.” by Derek Beres

  • [VR Experience] War Remains by Dan Carlin

  • Animation Magazine - “‘Hardcore History’s Dan Carlin & MWM Bring WWI VR Experience to Tribeca” By Mercedes Milligan

  • Variety - “Dan Carlin’s WWI VR Experience ‘War Remains’ Opens in Austin” By Janko Roettgers

  • [Podcast Directory] Dan Carlin's Hardcore History: Addendum

  • Reason - “Hardcore History's Dan Carlin on Why The End Is Always Near” by Nick Gillespie

  • The Dallas News - “From barbarians to nuclear bombs, Dan Carlin explores a range of catastrophes” by Michael Hill

  • PR Newswire - MWM Immersive and 'Hardcore History's' Dan Carlin to open 'War Remains' VR Experience in Austin 

  • Engadget - “'Hardcore History' host Dan Carlin wants you to relive WW1 in VR” by Devindra Hardawar

  • DiscoverPods - “How Dan Carlin became a staple in the podcasting world” by Morgan Hines

  • Austin 360 - “In ‘War Remains,’ history podcaster Dan Carlin harnesses the power of virtual reality” by Joe Gross

  • Huffpost - “America’s Best History Teacher Doesn’t Work At A School” By Benjamin Hart

  • [Podcast] History on Fire - EPISODE 44 Dan Carlin

  • [Podcast] The Joe Rogan Experience - #1041 – Dan Carlin

  • [Podcast] Dan Schawbel - Episode 56: Dan Carlin

Videos

  • Dan Carlin’s YouTube Channel

    • Dan Carlin's Hardcore History 50 Blueprint for Armageddon I

    • Dan Carlin's Hardcore History 56 Kings of Kings

    • Dan Carlin's Hardcore History 60 The Celtic Holocaust

  • Talks at Google - Dan Carlin: "The New Golden Age of Oral Historical Storytelling" | Talks at Google

  • TEDx Talks - The New Media's coming of age | Dan Carlin | TEDxMtHood

  • Powerful JRE - Joe Rogan Experience #847 - Dan Carlin

  • The Rubin Report - Political Martians and Hardcore History | Dan Carlin | POLITICS | Rubin Report

  • Learn Liberty - Dan Carlin – How Liberty Requires Rights and Tolerance

  • Dan Carlin – How Crises and Corruption Can Lead to Change

Books

  • The End Is Always Near: Apocalyptic Moments, from the Bronze Age Collapse to Nuclear Near Misses by Dan Carlin

Misc

  • [Wiki Article] - James Burke

  • [Profile] - Nick Bostrom, The future of humanity institute

Episode Transcript

[00:00:04.4] ANNOUNCER: Welcome to The Science of Success. Introducing your host, Matt Bodnar.

[00:00:11] MB: Welcome to the Science of Success, the number one evidence-based growth podcast on the internet with more than 4 million downloads and listeners in over a hundred countries.

In this episode, we ask, “How do you become an active and informed citizen? What are the challenges of forming a coherent view of history and politics? What do you do if your foundational beliefs are coming into question?” 

In a world full of noise, confusion and fake news, we sit down with our guest, the legendary podcaster, Dan Carlin, to uncover how we can make sense of today's confusing world. 

Are you a fan of the show and have you been enjoying the content that we’ve put together for you? If you have, I would love it if you signed up for our email list. We have some amazing content on their along with a really great free course that we put a ton of time into called How to Create Time for What Matters Most in Your Life. If that sounds exciting and interesting and you want a bunch of other free goodies and giveaways along with that, just go to successpodcast.com. You can sign up right on the homepage. That successpodcast.com, or if you're on your phone right now, all you have to do is text the word “smarter”. That's S-M-A-R-T-E-R to the number 44222. 

In our previous episode, we uncovered the truth about what really holds people back and shared the secret strategy that all successful people use to achieve incredible things. We examined the world's most successful people and figured out exactly what commonalities they share and how you can use them in your own life. All of that and much more in our previous interview with Alex Banayan. If you want to learn what the world's most successful people have in common and how you can apply that to your life, listen to our previous episode. 

Now, for the interview with Dan. 

[00:02:07] MB: Today, we have another epic guest on the show, Dan Carlin. Dan is a political commentator and podcaster. Formally a professional radio host, he hosts the incredibly popular podcast Hardcore History and has been called America's history professor. 

Dan uses his out-of-the-box Martian thinking to bring listeners to a new understanding about the past. He's the author of the new best-selling book The End Is Always Near: Apocalyptic Moments from the Bronze Age Collapse to the Nuclear Near Miss.

Dan, welcome to the Science of Success.

[00:02:38] DC: Thank you for having me.

[00:02:39] MB: We’re so excited to have in the show, Dan. As I was telling you in the preshow, I'm a big fan of Hardcore History and your work, and I’ve listened to so many of the podcasts and really dug into that. But I'm curious, as somebody who's explored many of the most interesting periods and events throughout human history, what inspired you to take on this new project and write about The End is Always Near?

[00:03:04] DC: The listeners. They’ve been asking for something like this for a long time, specifically transcripts are what they wanted. I always thought that they wanted the transcripts because they’d never actually read them, and I have read the transcription, and they’re indecipherable is a good way to put it in terms of – I was a little appalled to be someone some people think is a good communicator, and then to see my actual words in transcript form on the piece of paper was a little humbling. 

So in answering the question though, there were a bunch of people that came together at the same time, people wanting a book, people offering books. That just seem liked something – The time had come to do that. There have been several times when it’d come up and it just wasn't the right time. So it seemed like the right time to sort of move forward with that and just sort of experiment with another storytelling means or outlet maybe.

[00:03:49] MB: How did you pick the topic of apocalypse or apocalyptic moments and what struck a vein with you in wanting to write about or share that?

[00:03:58] DC: Well, I’ve been broadcasting for about 30 years now. So I consider myself whatever else I might be. I’m a veteran broadcaster, but I'm not a veteran book writer. I've written articles before, but that's really different than trying to write an entire book. So I was leaning heavily on the advice of the people I was working with who had written books before, publishers, editors, people like that, and they had suggested that there must be tons of material in our archives that would make a great book. They suggested I sort of lay it all out on the floor, which I've actually never done before with all of my – I never looked back sort of. 

So we laid it out on the floor and they said, “See? You can find some commonalities that connect the various stories.” It was a little like doing one of those inkblot tests from the old psychologist TV show where you go, “Oh! I guess I'm interested in apocalyptic stuff and end of the world stuff,” and I think it was a little revealing personally. 

There was a lot of stuff that connected the material together, or at least in my own mind connected the material together, connected with things like questions that I find fascinating like, “Can technological progress ever move backwards?” for example. That to me sort of fit in to the general template of decline, or end of the world, or things that could knock us back. 

There’s a guy named Nick Bostrom, who’s a fascinating guy. He's sort of like half physicist, half philosopher, and he works at the Future of Humanities Institute, I think it's called, at Oxford University, and he defined – One of his definitions of an existential threat, because I always thought that that just meant the wiping out of life. 

But one of his definitions of existential threat was to have your human capabilities knocked backwards and to never regain your former abilities. Imagine if we lost the ability to shoot satellites or anything else up into space. You could look back and say, “Wow! Our grandparents could do that,” but we can't do that anymore. 

In Nick Bostrom's definition of existential threat, that would fall under the category. Those kind of things are fascinating to me, and I don't think there's any right answers. But exploring the questions, I could talk about that stuff all day, and that's what the book is about, I guess.

[00:06:09] MB: It’s so interesting. I love the way you open the book, which is essentially with that question of have we reached the end of history, or is there a possibility that the technological progress that we've come to see as inevitable and forever increasing could actually regress at some point.

[00:06:27] DC: Well, I think it's fascinating because I think we’ve been on – I mean, if you look at – I always call it the civilizational stock market. If you could draft human capabilities, and I say that because there's a lot of things that we consider to be progress or things that you would measure the standards of a society by. Something like, for example, reading. But reading might not be as important as we think it is. The idea of technological progress is a biased one from the get go. Things that we assume might be important. Things that we do, like reading, for example, might not seem that important to different people in different realities, right? It’s a skill we value, because we use all the time, but that might not be important in another context. 

But if you say human capability, like the ability to do medicine the way we do, or we said shooting things off into space, or computing, or anything like that. Well, if you looked at that like a civilizational stock market, that was your criteria. You could say that we’re on – Let's call it a 500 or 600-year bull market, where things have been going gangbusters since at least the Renaissance and probably since more the Middle Ages. 

But if you look at history on a larger continuum, certainly in certain times in certain places things regress, and people forget how, for example, in some spots, how to rebuild the Roman aqueducts once the Romans are gone. Those are fascinating things to modern people if only because we haven't experienced them in a long time. 

Due to the inkblot test that my editor started, apparently I'm interested in that too. So we ask questions about – I look at it as a fork in the road. Either things are going to be the way they always have, which on one level is terrifying, or they're not going to be the way they always have, which is fascinating. On something like technological regression, either it's going to happen again or it's not, and either one of those questions is something that apparently I'm very interested in, and I frame a lot of the books challenges with that sort of fork in the road tradeoff. 

[00:08:32] MB: That’s such an important distinction, and the notion that if you look at the record of history. The reality is that progress is not always a straight upward line. It really puts into perspective the belief that we have that we may or may not be in a unique historical moment. I'm sure the Romans probably felt the same way that their empire would be ageless and forever progressing upwards.

[00:08:55] DC: Well, and like we said, even the concept of progress is biased, because we look at it in terms of these technological capabilities, because that's sort of the way we frame everything in our society. But what if somebody was judging things more on some sort of moral criteria, and their moral criterion was let's just throw something out there. Maybe they’re pacifistic, and so their moral criterion for progress would be how well are you doing at eliminating violence. 

So by that sort of standard, progress might look, and they might not be able to read. They might not be able to shoot satellites into space. But the way that they value something is based on a totally different system. So that's why capabilities sort of comes to mind, because I think even if you look at the pace of change, I don't think it takes a genius. 

I mean, I'm raising a couple of teenagers right now and I was talking to my wife, there's three years difference between them. Well, it's fascinating how quickly technological change seems to be speeding up the differences between generations, because if you took me, I was born 1965, and you said how different are you from people born six or seven years before or after you? I'm a little bit different, but I'm not a lot different. 

My children who are born three years apart from each other and their friends are quite different from each other, and a lot of it is technological, right? One of them, her generation doesn't seem to talk on the phone at all. They’re completely text-oriented. But her little sister whose only a couple years different for her, they all FaceTime each other all the time. You sit there and go, “Could there possibly be differences due to the pace of – The speeding up of the pace of change in people that are that chronologically close to each other?” 

So I thought about how we’re all guinea pigs in this generation, because we’re all raising kids in an era where there are no metrics, right? So if your child is coming up to you and saying, “Am I old enough to have an Instagram account?” It's not like you can sit there and go, “Well, let me tell you how old we were back when I was a kid getting Instagram accounts.” You have no idea. So you’re just sort of making it up as you go along with this guinea pig generation. 

So I keep wondering, if the pace of change continues to speed up at the pace it is, do you reach a point where it can't continue, right? So I think we've all – Because that's been the world we live in, have become accustomed to and computer hard drives doubling in space every couple of years, capabilities increasing. When you get to AI, theoretically, increasing faster than humans can even do it. Is there a finite limit to that and ability to societally deal with that? To me, that’s one of the ways things could get totally screwed up in the future. 

If you're looking at like nasty things that could happen, certainly, outpacing society's ability to deal with the pace of change is right there. I think you see it right now in some of the more vulnerable societies on earth. I mean, if you look at the culturally constrained societies, I’m thinking of a place for example like Iran, or a China, or a Russia, and these people that are already – These countries that are already having a really hard time. For example, the social media and the ability of people to connect the way they do. That's an example of societal evolution trying to keep up with technological change. 

I think that that's going to be an interesting metric down the road. I mean, 500, or 600, or 700 years of sustained growth in human capabilities and a speeding up of that. Can the civilizational stock market, this civilizational bull market continue forever? I don't know. But those are the kind of things that are fascinating, aren’t they?

[00:12:31] MB: It's so interesting, and you raised a really good question, which is even turning the mirror back on ourselves and saying, “Can we as humans from a psychological perspective, from a social perspective, can we even handle the pace of change?” It's starting to get to a point where in many ways it looks like we can't. If the pace keeps exponentially increasing, it might get even more difficult.

[00:12:52] DC: Well, you say yourself, logically, is there a limit? You start from that premise. Is there a limit? If you suggest that there is a limit, then you say, “How close are we to such a limit and what would a limit mean? What would it even mean to say that there is a level of technological speed that we can't adapt to? What is not being able to adapt to something on a societal level even mean? Are we talking about some of the themes in the book when you get to that pace? That sort of level? I don't know.” But I think you can call it – When you look at – The history books will call them revolutions, right? The agricultural revolution, the Industrial Revolution, maybe you’d say the information revolution. That sort of situation destroys an old world in order to create a new one, right? Maybe you would call it creative destruction. 

But creative destruction creates imbalances and systems – For example, if the whole idea of robotics taking over a lot of the low skill jobs in society is as disruptive as some people suggest it might. Well, then that might be an example of the technological revolution we have now outstripping the systems that we have in place to accommodate life as we know it, right? 

In one sense you might compare it to like a caterpillar who’s putting off his cocoon to grow into this new age, but growing into a new age and birthing a new age, if you will, can be about as bloody and traumatic as the real thing. I mean, I think those are the kinds of systemic questions that you can look at now and say, “If you wanted to try to figure out a way that we could have all kinds of problems, just imagine the pace of technological change doubling and tripling and then asking, “If we’re having these kinds of issues now with some of the more sensitive societies, what’s going to happen to some of the less sensitive societies if the pace of change gets even more in an increased level of speed and disruption?

[00:14:48] MB: Increased automation is a great example of that. Even from a psychological perspective, you can look at it and say things like Facebook's algorithm and the way that people are – There’s so much information out there that people are being filtered and fed only things that they already agree with and they want to hear and all of that, all of these things. When you look at where we are now, if you put that on an exponential curve forward, it starts to get pretty crazy and pretty scary when you think about, “Are we even evolved from a brain capacity standpoint to handle some of these massive changes that technology is going to be foisting upon us?”

[00:15:23] DC: Well, it’s got me thinking of political questions in our own country too. Obviously, as an American, I'm looking in a system where – Obviously, this is the mythologized role of the electric, but you're supposed to be part of an informed citizenry, right? 

Well, what is an informed citizenry mean and what are the minimum standards we would expect to be an informed citizen? Does the minimum standard change over time? So, for example, there was a mythological Golden age when I was growing up that never really existed, and it was the mythological growing – It was the golden age, the truth in media could be trusted, right? So if you had the New York Times, or the Washington Post, or the three TV networks that we have when I was a kid and they told you something, there was a general belief in the validity of the facts, especially if they agreed on the facts, right? 

So if the Washington Post and the New York Times agreed on something with different reporters, you could kind of say to yourself, “Okay, this is a fact. We could debate things at work over the water cooler and we could cite the Washington Post and you'd have some fact you could use as part of being an informed citizen and having the sorts of political discussions,” but theoretically we inform citizens they’re supposed to make it a representative democracy. 

But what if all of a sudden the fake facts that were never real to begin with in the past becomes so drowned out in see of information much of it the equivalent of the aluminum foil type stuff that they throw out of aircraft to confuse heat-seeking missiles, flash I think they call it, right? If you're trying to separate the wheat from the chaff in terms of useful factual information 50 years ago, that's a lot easier to do than if you're trying to do it today in the era of fake news and click bait and all this other kind of stuff. 

So if you ask yourself what the job of an informed citizen is 50 years ago, it would seem to me to be a lot simpler than that job today. So does that actually have ramifications for our ability to govern ourselves if it becomes remarkably difficult to be a discriminating informed person? If the speed of change is part of what's creating that problem, I mean, you could connect the dots a little bit and come up with the fall of the United States of America due to information overload if you were so inclined, I think.

[00:17:45] MB: Absolutely. The interesting piece, and I'm curious what your perspective is on this, but the interesting thing about trying to sift through all this information and figure out what's true, what's not, how should we create? If we’re striving to be an informed citizen, how should we think about consuming information? How should we think about learning? How should we think about issues and problems and challenges in our society?

One of the things that I’ve uncovered in my own quest for wisdom and knowledge is that almost everything is much more nuanced, much more subtle, much less black-and-white than you would see or understand it to be in the popular media, or you here talking heads on TV explaining it about. As somebody who spent a tremendous amount of time digging into some of the most dramatic and eventful historical things that have happened to our world, what's your perspective on how we often view things as being really black-and-white, but in reality there's so much nuance and complexity to it?

[00:18:44] DC: I couldn't agree with you more. That's my answer. Here is the thing. To me, this is what separates informed people from not informing people, because simply understanding that no matter what you're hearing, there's going to be multiple views, gray areas, nuance. I think some of us are born with a devil's advocate gene, and I have that certainly. It's almost a knee-jerk response to people who will say things to me. I'm not saying it’s necessarily a positive thing. I can't help it. But anybody that says anything that's too black or too white, I'm always sort of, “Well, you know, but there’s also this.”

I think also this idea that you could have one side of an issue be correct. I can even see the points of view sometimes, or at least I can find them valuable of some of the most wrong people you could ever see in history, right? Because you have to ask yourself why human beings would do something if they knew it was wrong? A lot of times you find out, “Well, in their own mind, they didn't think it was wrong.”

So then you start examining, “Well, why didn't they think it was wrong?” Even if you still at the end of the day come to the conclusion that these people were totally deluded, totally evil, totally wrong, you could start to say, “But I could see that if you believed A, B, C like they do, you could come to the conclusions C, D and E like they did.” 

That right there is a recipe for creating, in my opinion, historical empathy, because you have to understand how even – I mean, I think the very first Hardcore History show we ever did was an amazingly short 20 minutes now that we look back on it. But the entire show was asking questions about the motivations of two people who killed a ton of people; Hitler and Alexander the Great, and asking about what they thought they were doing. 

If they thought they were doing something good, even if they were involved in terribly evil stuff, does that make you think differently about them, right? The entire exercise was so blasphemous at its heart. But I think it's indicative of our need – I mean, I was reading something the other day that was talking about the human need to designate certain figures as particularly monstrous. 

So we just mentioned Hitler. So let’s look at him for a minute. If you decide that Hitler is this terrible outlier figure, then the argument that I was reading the other day was saying that what you're essentially doing is letting all the other people off the hook that were part of Hitler's plans being carried out. I mean, you can't just call every single person in Nazi Germany an unwilling dragged into its sort of robot. If you suggest that Hitler's this great outlier, well then we lose track of maybe one of the important lessons of that whole affair, which is this can happen to otherwise good people in an otherwise – I’m using air quotes with my hands here, “civilized society”, right? 

So I think exploring the gray area is how you get a more holistic view of the whole thing. If we can just blame things on bad leaders, for example, then we’re not examining the parts of the story that might help explain our current times even better, right? It's very easy to blame a president, or a prime minister, or a dictator. 

But if we have to look in the mirror and realize that we play maybe a little role, but a role in this as well, then it becomes a much more interesting story to me rather than good and bad leaders. What we have are interesting human being in certain circumstances that are challenging and how we respond to those challenges. Well, that’s something. I mean, I think the whole book that I just put out is about that. How human beings respond to challenges?

I think being able to put the blame on certain outlier human figures takes away some of the nuance you were just talking about, right? We could say Hitler's an evil madman. When I was growing up, we’d say Hitler is an evil madman. What else do you need to know? It's a far more interesting story to talk about things like the Milgram Experiment and other things that were done after the war to try to examine every average person's ability to become a Nazi, or a killer, or a tool in some authoritarian society. Again, a very long-winded question to answer, but I hope that sort of answers what we were asking. 

[00:22:53] MB: I think it underscores the importance of having a much more nuanced understanding of anything. I was actually going to bring up the Milgram Experiment. That’s a perfect example or a perfect instance of how anybody can, under the right context, completely change their behavior or do something that you may consider barbaric or outlandish. 

That brings me to a broader question, which I'm really curious about. How do you think about the role context and environment in the creation of great historical figures versus the role of personality in individuals? 

[00:23:25] DC: Oh boy! We could go down the rabbit hole on this one. Anybody who studied history for five minutes knows that there're all different schools of thought of this, and it goes up and down the spectrum and the current view in vogue changes. On one end of the spectrum, you even get to the heavy-duty postmodernist school of thought, which when you finally get there – I mean, some of the mower really out there postmodernist in terms of being at the edge of the spectrum throw their hands up and say, “What's the point of history at all, right? You can’t know anything.” 

When you ask me mine, I mean, I have a friend who believes in chaos theory. That would maybe be the other end of the spectrum. But in my mind there's an interplay, and I think it's obvious. I don’t think I’m breaking any new ground by suggesting that I'm one of those people who believes in many different things at the same time acting on each other. But I'm not somebody who rules out the human question, because even if you say, and I’m going to use Hitler, because he’s always my favorite. He’s so extreme that we play on the edges of reality and extremism with him. 

I mean, you even say that you can't have a Hitler unless the economic and historical forces of the time period open the door to one arriving. I agree with that, by the way. But then I would counter by saying, yes, but they don't have to be like Hitler, right? Just because the door is open doesn't mean a particular person with his particular proclivities has to be the guy that walks through it. 

Now sometimes the tenor of the times may mean that you got to have some extremist, because there are extreme times and the door has been open for an extremist, but does it have to be an extreme anti-Semite, for example? Not necessarily. So I do believe you have economic forces mixing with social forces, mixing with the technology and the challenges. We talked about systemic challenges that the pace of change puts on our society. Then you add the individuals. 

I mean, for example, I would've been one of the people that was arguing that the United States was ripe for having an outsider president who was not one of the two main parties, who was denouncing the system and all these kinds of things. But that doesn't mean it has to be the particular guy that it is now with his particular proclivities. 

He puts his own unique stamp on the tenor of our times, and had it been another person who was an outsider lambasting the political system, they might've had their own little idiosyncrasies that they brought to the table. So like I said, I'm hardly breaking any new ground by saying it's all sorts of forces interacting with each other. Maybe if I understand it correctly, I come around to my friend’s chaos theory position after a while. 

[00:25:56] MB: Once you start to think about that too hard, you start to dip into some trippy physics and science. 

[00:25:59] DC: Absolutely, and the postmodernist stuff where you throw your hands up and go, “Why are we even having this discussion? Let's go get a steak.” 

[00:26:07] MB: It's so crazy, because even if you look at any moment in history, any event in history, any great figure or even in your everyday lives, that this comes back to what we're talking about a minute ago. The importance of understanding that there’s so many competing factors and events and influences and forces that are all pulling and pushing and impacting everything to even have a true understanding of even one instance, one event, one person is a tremendous amount of work and research and subtlety to truly form a perspective.

[00:26:38] DC: I wish it was as simple as you just laid it out, but let's also remember that you also have all the different people’s individual viewpoints. There's a Rashomon kind of effect, or the other way I always describe it in case people didn't know what that meant, because not everybody had seen that. There was a Gilligan's Island episode that anybody who grew up watching Gilligan's Island would remember where the whole episode was focused around crying. Then the rest of the episode showed you every person on the island’s different interpretation of what they think they saw. It sort of a lesson in how – I was just reading something by a historian named Carr who would write about the process of writing history. He was explaining why history is different than many of the hard sciences. He says because it is human beings as the thing that’s being observed, but the observers studying them are also human beings, which makes it particularly weird, because you can only study things from your own perspective from your own times with your own biases. 

So I would suggest that everything you just mentioned is playing on reality, all those forces. But at the same time we also have different people’s impression of what they're seeing. So we had mentioned some of the problems facing Iran in terms of them trying to exert some sort of social control in an era where social media and all that stuff has made it so difficult. 

Well, we here in the states are going to have one interpretation of what that looks like to us. You're going to have people in Iran who may be would love to see the government go away and love to have more freedom that are going to have another impression. Then you're going to have hardliners in Iran who don't want more freedom and think things are fine the way they are and maybe even would like it more impressive who have another way of viewing this problem. 

I mean, add all that into it and throw in the fact that facts are very hard to come by in this particular era of fake news everywhere. Again, you can see why the postmodernist just say, “What are we doing even analyzing this? It's too complicated. We’re going to need supercomputers just to figure it all out.”

[00:28:37] MB: It's funny. We also start to even dabble a little bit and overlap with things like quantum physics when you're talking about the observer effect and how even in something as hard as physics, the observer has an effect on the research and the results and you cannot have an objective measurement. It's always subjective.

[00:28:54] DC: History has been wrestling with this for a long time. I always feel like it's one of the freedoms I have not being a historian that I can actually tell narrative history’s storytelling a little bit like we used to because I don't have to sit and endlessly point out the inconsistencies in things like – I mean, I try to give the sense of the Rashomon idea and everything is a mosaic, but you could see how something like this would be remarkably constraining for anybody trying to make sense of it first to themselves and then trying to explain it in a way that's fair and genuine and that illuminates all this lack of ability to get your hands on what's going on, and yet at the same time leave them with something of value, right? I would not want to be a history teacher in this particular time and place, because I think they have a very hard job.

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[00:31:24] MB: How do you think about navigating these waters in the sense of being an informed citizen forming a coherent opinion about, let alone, history, but even just current events in the midst of all of these chaos and the midst of all of these competing perspectives and facts and forces? How do you personally start to create some kind of clarity and form a perspective in all of that?

[00:31:51] DC: It's a personal crisis actually right now to be honest, and that’s why I'm not doing the podcast that we always did on current events, because I think we're living in interesting times. It's caused me to back up and have to maybe examine some of my foundational beliefs, which might have been true when I was growing up. But because of all the things you and I have already been discussing, the challenges facing us in relatively early 21st-century world. Are those foundational beliefs still relevant? Were they wrong initially or were they right then and they’re no longer right, or are they timeless? 

I'm trying to figure some of these out for myself. I mean, the perfect example is the informed citizenry question. I've been a professional observer of current affairs and news since I got into news in 1989. So I'm a person who used – Before there was an Internet, my job was to read five newspapers every day. You get very good at teasing out nuance and bias and all those kinds of things. 

If I can't figure out without a lot of work and evening with a lot of work, the reality of what's going on. How could we expect your average observer who doesn't do this for a living, who hasn't done this for 30 years, who has a life and other things they have to worry about? How can they play their role of informed citizenry? I keep trying to figure out if it's any harder to play that role now than it used to be. I mean, what if we said this – This is another rabbit hole, but I was trying to figure out the minimum standards, right? I don't believe in IQ as a measure of intelligence, but I have nothing else to play with right now. So let me use that and we’ll just disclaim it intensely right now. 

But let's pretend that if you had an IQ of let's say 95. That was enough 100 years ago to be an informed citizen and to do your job and to figure out the facts through all of the misinformation and all the other things that we require, right? To make sense of your world at a minimum standard, you’d have to have a 95. 

Okay. If you had a 95 today, is that enough, or is the world and its increasing complexity mean that you’ve got to be a 105 on the IQ scale to do as well as a person with a 95 100 years ago could do? If that were true, what does that mean for society? I don't have any answers, but I'm examining my foundational beliefs enough right now even such beliefs as my utopian belief at a Jeffersonian agrarian society and whether or not something like that is still viable. 

Now, I haven't come up with any answers, because if I did I think I’d talk about them on a podcast. But I think the sheer fact that I'm forced to re-examine my beliefs at such a foundational level is in my opinion an example of what unusual and may be revolutionary times we live in right now. There's that old line, wisdom requires a flexible mind is how I describe it. But I like the economist when Keynes was asked famously by a reporter, I think it was, and I always disclaim this, because sometimes I'll give quotes that I think are true and then you find out, “Well, that actually was really said.” 

But supposedly Keynes answered a reporter who accused him of what we would call today flip-flopping on a position and Keynes is supposed to have answered, “When the facts change, I change my mind. Pray tell, good sir, what do you do?” I feel like that’s the position I find myself in right now. I think the assumptions that I would base my political opinions and beliefs on 25 years ago upended by modern society. So what do I do in reaction to that?

So an answer to your question, I feel like I'm reassessing thing right now and I can’t imagine anybody would be completely comfortable in their old beliefs without at least some self-examination based on current events. They’re so unprecedented. 

[00:35:37] MB: The thing that scares me the most is not people that are uncertain. It's the people who are dead certain and are locked in so believe that they see everything perfectly that they are right, that their viewpoint, their perspective is the truth. I think it's healthy to have a level of uncertainty and to step back and question any belief or any perspective, because to me the people who seem the most committed and locked into their beliefs are – I almost view that as a direct contra indicator of what's actually true.

[00:36:05] DC: If you don't challenge your own beliefs – I mean, to me that’s a basic sign of intelligence. Not that you have to come up to any different conclusions, but you should be thinking about. I know a lot of people who don't even think about this stuff, and more power to them. They may have figured out the secret for a happy life. 

But if you think about this stuff and if you take it seriously, maybe you talk about it if you debate it with people, well, then I think you are required by your own consciousness of these matters to continually examine them and hold them up against evidence. Because otherwise all you have is an ideology, a rote ideology that you basically believe like a religion, and no amount of facts will get you to change your mind, like [inaudible 00:36:46] was talking about. Instead of changing your mind,  you will simply decide to find other facts so that you can keep the position you would always had and find something to justify. 

I would add a different adjective than the one you added. I would add dangerous. I think that's dangerous, and I think if enough people believe something that if they examined it might have to actually conclude wasn't true. So they don't examine it. I think that's dangerous, especially with society where were all supposed to be informed citizens. To me, being an informed citizen requires you to change your mind as the facts change assuming that a person like me with maybe a 95 IQ could assert or determine what a fact was.

[00:37:26] MB: I agree that it's dangerous, and in many ways this podcast itself is a project to try and help people develop the thinking tools necessary to make sense of the world to form coherent opinions in an environment that we've already shown and discussed is increasingly more difficult to do that.

[00:37:44] DC: There’s an old line that the people who would seek someone like your show out, or someone like you out, because they're curious about these sorts of things, that they're not the problem. These aren’t the people you have to worry about. They wouldn’t be listening to you if they weren't looking for some nuance or some deeper explanations or whatnot. I tend to think – Listen, I speak from a guy who used to be in the business. 

I think part of our problem in this society that we have right now is we have propaganda on our airwaves disguised as intellectual discussion, because I have no problem with intellectual discussion and free speech, but I think we have to remember that in this society, let’s just say the radio, or the television. So we have news stations that give political positions, or we have talk shows that advocate political points of view. 

I think people lose somewhere along the line the underlying reality that none of those things are really the free speech that we pretend they are. They are instead entertainment, and they’re done for money. So when you have people, I like to call them the professional dividers. They divide people for money. They divide people for ratings. Their interest is not truth or illuminating facts. 

I used to get off the air and I used to do talk radio five days a week, three hours a day, and the reason that I migrated to podcasting when it first arose so willingly and so enthusiastically is that I would fight with my program directors, and I mean almost fistfights, on a regular basis, because I would get off the air and we would always have the same argument about my need to create more. The word they used was heat. The reason they liked heat was because it got callers going, it got people interested. You do not have to be all that deep. You did not have to have intricate discussions, and you couldn't have intricate discussions and talk radio, because the assumption always was that you had listeners getting in and out of their cars all the time. You had new people every 15 minutes. So you couldn't get too deep into a discussion because you were obviously going to be talking to new people all the time.

So how could you get people excited, enthusiastic, willing to tune in the next day, willing to buy the products that you’re advertising? Heat, right? Everybody can understand anger and outrage. But if anger and outrage and creating anger and outrage is how you do a good job, and if doing a good job means getting more people to listen to the station so that they can buy the things that are being advertised, then what you have is an outrage and anger and heat machine for cash. 

I think if anybody goes and studies something like the genocide that happened in Rwanda in the early to mid-1990s, they will recalled the role played by propagandistic radio broadcasts. This is stuff that we need to be careful about. Now, I would say if we’re talking about real free speech, well, then I take that very seriously. My general attitude is I'm pro-free speech across the board. But I think we make a mistake when we think about something as free speech.

Pick your favorite radio talk show host, for example, and what you really have now is a moneymaking outrage machine instead. It has nothing to do with free speech. It has to do with keeping people at a pitch level of anger and often focusing that anger like the Rwandan radio did at some other segment of society, right? We've gone from intellectual discussions, theoretical intellectual discussions, to blaming your fellow countrymen for everything that's wrong. 

That doesn't end well long-term, and I think we talked about nuance earlier and the ability to step away maybe and examine things with sort of preconditions and the biases sort of stripped away. I think if we look at this heat creating, anger creating machine that we do for money that we’ve created under the guise of free speech and open political conversation, I think we would realize that we’ve created something that’s tearing us apart. Again, for money, and for profit, for – Not to sound like I’m anti-corporate, because I’m not, but for big, multi-billion-dollar corporations. I think it would be relatively important to understanding how things got to where they are now to include this angle in the debate. 

But it's farther than most people who enjoy this sort of stuff examine it. That gets me back to the question of what sort of an IQ? How intelligent do you have to be today to play your role as an informed citizen? Do you have to be able to tease out the propaganda and the dividing us for profit, or do you just have to be able to listen to the arguments those people who were dividing us for profit make intelligently? I don't know. This is what I meant about me sitting back and sort of re-examining my foundational beliefs. I can just tell you that if you look down the road though where all this is heading, it doesn't look to be a very good destination, does it?

[00:42:36] MB: Definitely, not and I love the image of the news as an outrage machine that's just grabbing cash essentially. You're totally right. It brings us back to what we are talking about at the very beginning of our conversation, this idea that technological progress in a broader sense, the news, media, and now even more so with social media and algorithms feeding us, feeding that heat machine even more so. Our basic evolutionary instincts are being hijacked and turned against us. It's a scary road when you look down it.

[00:43:07] DC: What I tried to explain to somebody once is if you think of patriotism as creating a better long-term outcome for your country, then I don't see how demonizing the other half of the political spectrum can in any way shape or form get you anywhere near that goal and probably get you farther away. 

So if you equate patriotism with creating a stronger country, and that in my mind would mean Americans – Obviously, you have an international show, but I think people can relate to this all over the world. I think if you talk about creating a country that is stronger and more unified – Well, look. I mean, we have people – Go read the comments that people make after news stories. We have people that are ready and willing and would look forward to some sort of Civil War type activities. 

I like to say that I feel like we’re in a cold Civil War now. How is that good? It's so fascinating to me that we haven't spent very much time stepping back and examining how we got to that place, right? Rather than blame the Democrats, or the Republicans, or the politicians, or this, or that. I mean, how about we take a hard look at the entities that are ginning up the level of anger and aggression and heat understand their motivation? 

I mean, the dirty little secret in talk radio that only people in talk radio used to know is that a great many of these so-called political figures in talk radio don't believe any of that stuff, that they have a completely different attitude on their own time, but that that's a persona. It’s acting. Again, it plays into the whole lack of reality and the whole thing, but that's not to say that it isn't full of real things that can hurt the country. Does that mean you should have no free speech on the airwaves? Absolutely not. But in my opinion, it should be genuine. It shouldn't be set up deliberately to create anger and outrage directed at your countrymen. 

If you did that as an individual, you might be arrested for incitement to riot. But if we do it as part of an entertainment program, no problem, it's interesting. If riots are what you get in the end, then what do you say? I always think that if we don't manage to police ourselves, them when bad things happen, those things will get policed in ways we don't like. Nobody wants to curtail free speech, but if free speech ends up creating violence and death and anger and riots and all that other stuff. Let's not pretend it can't happen, the late 1960s, early 1970s in the United States and all over the world was a lot more disruptive than most people realize. 

But, I mean, if you found out that it was let's just say the media that took us to that place, you're going to have calls to limit those kinds of things in ways that might be much farther than what you would ever do today in cold rationality saying, “How do we deal with this creating anger for money problem?” I always say that if you think about it now, you'll avoid worst-case situations down the road when everything hits the fan.

[00:46:09] MB: I wanted to dig into that a little more, because I asked you a different variation of that question earlier. But how are you thinking about changing your own thinking and behaviors as a result of this? Do you see a path forward or a path beyond this?

[00:46:22] DC: Well, what it has done is it's – I always retreated to my books. That’s what I do. We all do things differently, and I'm retreating into two things lately. One is I’ve gone back to the founding fathers of the United States quite a bit to get different impressions, because we always think of those people as being of one mind. But if you spend five minutes into it and you realize, “Well, there’s Hamilton, there's Jefferson. They're very different.” You start to –

So I've been rereading people that in my youth I sort of sneered at more, people like John Adams and stuff. People who didn't have as much regard for like an open democracy as a guy like Jefferson might have. I'm starting to see his point more and more, which bothers me actually. So that's what I mean about it. This is a process for me. Then I’ve gone back and I've been rereading critiques by the ancient authors. So you go back and you read Roman and Greek critiques on different systems of government. 

So one of the biases that we have to account for is that you and I are both raised in an environment where democracy ruled by the people, all that stuff is something that is so a part of our lives that it's hard for us to think of any governmental system that isn't like this as being moral, or functional, or right, or defensible. 

But if you go back to time periods where people are raised in a different reality, will then they see it differently. So you can read these ancient Greeks talk about the relative merits, the pros and cons of all kinds of different governments, right? Autocracies, monarchies, democracies, and they do so with less bias than we do, and it's fascinating to read their critiques of representative societies, because when you read them now you kind of go, “Hmm. Well, they kind of have a point. We do see a little of that.” 

So it's hard to get out of your own time and your own place. I think an intelligent informed individual begins by realizing that, right? That it's hard to get out of your own time and your own place. So how could you do that? Are there methods or ways to do that? Well, read from somebody who’s in a different time and a different place and see how they view things like democratic government, and see if you can learn anything from that, or see if you get any ideas. 

Between reading the Ancient Greeks and Romans, which the people who wrote the United States Constitution and the earlier articles of Confederation, they were all reading those guys too, and then read them. I'm having some interesting thoughts. Let’s put it that way. I haven't come up to any conclusions. But if you ask where all this is going, this is from a guy who writes a very pessimistic book. But to me when you look at where this is going, I don't think we’re going to have much of a choice in the matter. I think we’re on a path right now where things are going to happen and then we’re all going to have to figure out how to respond. 

That's not going to give us the level of flexibility that we pretend we have now when you and I are discussing it in a podcast. But in answer to your question about how this is affecting me, I'm thinking about it a lot and I'm re-examining some ideas I had for a long time about the ability of people to adequately govern themselves. 

When I say that, I include myself, because I spoke at Harvard a while back and there was a Q&A at the end of it. An 18-year-old woman got up and asked me a question that has really stuck with me. She said, “Look, I’ve only become aware of the world around me and everything that's happened before over the last year or two, and I’m very interested in catching up. I want to read things that make me more informed, and I want to find out facts, and I want to know what's going on. Can you please give me some suggestions of websites, or newspapers, or outlets that I should be paying attention to to become more informed?” 

In other words, this is what you hope renews your country every generation, right? The people that come up and want to sincerely play their role as informed citizens that are asking you as an older informed citizen how they go about it, and I could not answer her question, because I didn't know what she should be reading, and I don't know what she should be listening to, and I don't know how to teach her to tease out the facts from the falsehoods, because I'm having a devil of a time doing it myself, and I have tons of experience, and I’m 54, right? To me, that's the crux of the problem. 

Now, listen. I’m a proud capitalist and I tend to believe in the better mousetrap theory of things. So there's a part of me that says that the more we devalue facts and the more we devalue whatever passes for truth in a world where different people see truth differently and probably quite correctly so. Is there a better mousetrap for somebody who comes along and actually brands themselves as a news and information outlet that you can absolutely trust? 

In other words, their profit motive is dependent upon their truth being factual and something that if you check you’re going to find out, this is the one outlet you can trust. Their record is 9,000 times better than anyone else. Have we opened up the door to a vacuum being filled? Maybe. I would call that a best case scenario outlet. I would still suggest that our inability to come up with a view of reality, because you see the world through your eyes, and I see the world through my eyes, is always going to inhibit that. 

But my goodness! At this point, if I could tell that 18-year-old Harvard student, “Well, you know, nothing’s perfect. But go to this website. They're pretty good.” I would look at that as an improvement over the current situation.

[00:51:30] MB: I totally agree with that, and even coming back to the strategy you shared a minute ago, the idea of getting out of your own time, your own culture, all of the biases that you have and reading things from way back in the past. It's such a great idea. When I try to cultivate and build my own toolkit of knowledge, my own mental models, I try to study things that are more timeless that change very slowly over time as supposed to studying current events, because if I can build a mental framework on these bigger pillars of slowly moving or unchanging knowledge, my hope is that I can start to see things with more clarity in the present day.

[00:52:10] DC: There’s a line. I think it was Cicero who said it, and I’m going to butcher it for memory. But the line is that he knows only his own time remains always a child. I’ve always thought that that has a huge amount of validity to try when first started talking about context. That's what that quote really refers to, right? How do we get to where we are now? 

If you study context, then that provides an answer to many of the other things you brought up; nuance, gray area, because contexts helps you understand gray area better, right? Like I said, when I was a kid, when you studied the second world war, we love to just talk about Hitler, the crazy, mad man. But that didn't explain why people followed him, and it's understanding years before the Great Depression hitting the United States, what the Great Depression did to Germany. What the losing of the first world war did to Germania. 

I mean, you go down the list of all these things and all of a sudden you start to understand people's psyche, the average German psyche a little better. Now the story becomes less black-and-white, less easy to write off as just some loon who took over and all of a sudden we’re off on this historical joyride because this one guy wants us to be. 

But once you understand the nuance, well, then you have to sort of go, “Well, I could see how those people might feel this way if I'd gone through this same thing, and now you're getting empathetic, and it might make you feel bad because you're getting empathetic with people who might've supported a Nazi. 

History and humankind, it’s so messy, but that messiness is the true reality. It’s satisfying on a human level to dispense with that and just get into the black-and-white stuff and, “These people are the problem, and if we could just do this and do that, they’re right and they’re wrong.” It’s very satisfying, but it's also totally incorrect. 

As you pointed out earlier in this discussion, it's only through delving into these things a little bit more deeply that you get a chance to see how messy and nuanced and how much is really going on beneath the surface. I always say, if you could read a history book about our times now, from 500 years from now or whatever passes for a history book in that time period. You're going to see our own time distilled into something that you wouldn't even recognize, because only the largest things are going to make it into the history book. 

All the little subtleties that you would notice in your own time will disappear as time turns into like an accordion, right? 500 years from now it’s going to look like the first and second world war happened practically yesterday, and time compresses, and all of the little gray areas just gets sort of weeded out through a lack of importance or a lack of an ability to discern it, although I keep thinking that podcasts and social media and all these things are going to be a wonderful way for future historians to see the wide, complex diversity of our society now in a way that would have been apparent if we had the same sorts of mechanisms. If you could've studied ancient Egypt through their podcasts, think about how much of a rich complex, much less black-and-white version of their society we would understand them to be than what the history books make them out to be.

[00:55:12] MB: It's an amazing thought exercise to think about. What would our century look like if it was compressed into a paragraph? It's crazy when you think about it.

[00:55:20] DC: Or even if you said, describe the last hundred years in an 8.5 x 11 page. What it really is, is just a wonderful lesson in what we've done to the past and through no fault of anybody. I mean, there're a bazillion books on the rise of Hitler, for example, and if you want to read them all, you will have a very nuanced, gray area, Rashomon Gilligan's Island sort of you, right? A mosaic. 

But most of us don't do that, and for obvious reasons, right? But we still have very hard-core political opinions maybe. We still base our view of, in this case, Hitler and Nazi Germany based on what we do know. I mean, I feel like it's all combining. We’re going to wrap this whole conversation up in this wonderful bowtie, where simply trying to get a handle on what's real is a huge challenge right now. If you can't get a handle on what's real, then how can you functionally operate well?

I mean, I just feel like the old line about garbage-in, garbage-out is never been more real. We are all, including people who are really savvy at teasing out reality from unreality, we’re all in this boat. But if it weren't so serious, it's a fascinating human laboratory experiment.

[00:56:29] MB: You've essentially shared this already, but I always like to ask for somebody who’s been listening to our conversation, what would be one action item or step that they could take to take action on something that we’ve discussed today?

[00:56:43] DC: I don't have any answer to that. If I had any answer to that, it would be because I had figured out an answer to some of the things we were talking about earlier. I think we’re all a little stymied. There were a lot of problems with having the old media landscape that we used to have, and there was always people that critiqued that old media landscape. But the good part of having several major newspapers, three major TV networks, that you could somewhat pretend that you could count on, is that it gave you a shared foundation of facts from which to have meaningful discussions on. 

Now, somebody might argue that if those facts are incorrect, the meaningless discussions aren’t really meaningful. But as a person who lived through that time period, it was meaningful compared to what you could have now where the first thing that happens in a meaningful discussion is you reject the facts of the person on the other side of the argument and they reject yours. 

At that point, the informed citizenry is incapable of doing their job, because you can have discussions anymore. What does that do for a country like ours? I would say that nobody knows. That's why we live in such interesting times. We’re getting a chance to see how this all plays out in real-time, and I honestly don't know what that means. It's fascinating to think of a world that could actually be divided. 

I did an interview a couple of times, but once I remember with a science historian, James Burke, who’s one of the most fascinating people I’ve ever talked to, and he denied that he thinks that you even are going to have to have countries based on national boundaries at some point that were going to be able to join with people of like minds, people who see the world the same way we do into like virtual countries, right?

So we would be connected online rather than by geographical boundaries. On one low level, that sounds remarkably liberating and wonderful? But on another level, isn't that just codifying the way we already are, and aren’t we living right now with the problems associated with – I mean, listen. Let’s not pretend there haven't always been different realities. But having views on different realities is not ever in my lifetime been as problematic as it is now. 

So I wouldn't tell anyone necessarily to get out and try to do anything with this information. I think we’re at the phase of trying to digest the information. Then once we move past this phase, we can talk about what sort of actionable things you can do based on the conclusions you come up with. I would, and you said this earlier in the discussion. I think I'd be suspicious of anybody who says they figured it all out.

[00:59:15] MB: For listeners who want to find out more about you, about Hardcore History, about the new book, where can people find you online?

[00:59:21] DC: Well, we have a website. It’s just my name, cancarlin.com. You can get shows. We keep them free for a long time up there. If you’ve never heard one, they’re long as hell. Some people seem to like them, so you might like them. Otherwise, there're other things on the website, old shows. The book is available from there. In a World War I virtual reality experience you might want to see when it comes to a town near you.

So just go to dancarlin.com. Hopefully, that's worth your time. I'm not even able to judge that right now. So I do feel that we’re going to have this conversation, you and I, in a couple of years maybe, and we’ll rehash some of these stuff and maybe we'll have some actionable information by that time that we can use.

[00:59:58] MB: Well, Dan, thank you so much for coming on the show, for wrestling with all of these complex issues and sharing your perspective I think it's really refreshing and honest to even have the point of view of admitting that it's an unprecedented time and you're not sure what to do about it.

[01:00:14] DC: Thank you for being willing to wrestle with me on them. I do feel like this is – We talked about the ancient Greeks stuff. I think a willingness to wrestle with all this nuance and all these gray areas and all these tough decisions is one of the potential ways we get out of all this trouble.

Thank you for the time. I appreciate it. I hope your listeners enjoy it.

[01:00:33] MB: Thank you so much for listening to the Science of Success. We created this show to help you, our listeners, master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an e-mail. My e-mail is matt@successpodcast.com. That’s M-A-T-T@successpodcast.com. I’d love to hear from you and I read and respond to every single listener e-mail.

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Remember, the greatest compliment you can give us is a referral to a friend either live or online. If you enjoyed this episode, please leave us an awesome review and subscribe on iTunes because that helps boost the algorithm, that helps us move up the iTunes rankings and helps more people discover the Science of Success. 

Don't forget, if you want to get all the incredible information we talked about in the show, links transcripts, everything we discussed and much more, be sure to check out our show notes. You can get those at successpodcast.com, just hit the show notes button right at the top. 

Thanks again, and we'll see you on the next episode of the Science of Success.

December 19, 2019 /Lace Gilger
Mind Expansion, Influence & Communication
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Achieving What You Think Is Impossible - Walking The Walk with Alex Banayan

December 12, 2019 by Lace Gilger in Weapons of Influence, Mind Expansion

Do you want to figure out why you’re not walking the talk? In this episode we uncover the truth about what really holds people back - and share the the secret strategy that all successful people use to achieve incredible things. We examine the world’s most successful people and figure out exactly what commonalities they share, and how you can use them in your own life. All of this and much more in our interview with returning guest Alex Banayan. 

Alex Banayan is the best-selling author of The Third Door, which chronicles his five-year quest to track down the world’s most successful people to uncover how they broke through and launched their careers. He has been named to Forbes’ “30 Under 30” list and Business Insider’s “Most Powerful People Under 30.” He has been featured in major media including Fortune, Forbes, Businessweek, Billboard, Bloomberg TV, CNBC, Fox News, MSNBC, and much more!

  • The lessons from a crazy seven year story of attempting to interview the world’s top performers

  • All super successful people treat life the SAME way. 

  • What’s the “third door” and how can you open it to achieve anything you want in life?

  • There’s ALWAYS a third door. ALWAYS. 

  • Shared quest to understand why people succeed- and even more specifically than that - understand the Inflection Point in their career - not what they do when they are super successful - but what they did to GET super successful 

  • Why do most people NOT achieve their dreams?

  • People are focused on fear of rejection, fear of failure, fear of abandonment

  • There are so many psychological factors that imprison people from achieving their dreams. 

  • Everyone focuses on the EXTERNAL factors to success, but the biggest thing everyone misses are the INTERNAL factors.

  • Studying success through three different prisms:

  • The world’s top achievers

  • People who are interested in success (readers, self help enthusiasts, etc)

  • Alex’s personal journey

  • One of the biggest things that unite all the different perspectives on success. 

  • The BIGGEST REASON most people never achieve their dreams has NOTHING to do with how hard it is to execute on that dream. The reason most people don’t achieve their dreams is because they’re afraid to get out of line. They’re afraid to get uncomfortable. 

  • There are dozens, if not hundreds, of factors compelling you to stay where you are. 

  • People grossly over-estimate the difficulty of executing their dreams, and grossly underestimate the importance of the psychological side.

  • What is your conscious object of desire?

  • Every good story involves a subconscious object of desire, which only reveals itself through the actions of the protagonist.

  • What does the food say to you when you’re eating it?

  • If you say you want something and you’re doing something else - ask yourself - when you do that thing - ask yourself what is it SAYING to you? That helps you key into your subconscious desire.

  • Invite the parts of yourself that have been hiding in the shadows to step forward. 

  • When you sit your fears down you can befriend them. 

  • When the conscious and subconscious conflict - the subconscious wins

  • The “bible” of storytelling

  • “What a character says is their personality, what they do (especially in moments of pressure) is who they are.”

  • Writing and storytelling with a “Grip.” Grab the chapter by the lapel, sit it down, point a finger in it’s face and say “listen up.”

  • If there is no conflict in the story, then you did not write a story. Many times conflict is not external its internal. 

  • The way you connect with a human being is through storytelling - it’s one of the most important communication skills 

  • Never use an adverb when telling a story. Don’t use that many adjectives either. Use more specific verbs or a more vivid description. Focus on nouns and actions. 

  • Keep your punctuation super simple. Clear writing uses commas and periods, that’s it. Everything beyond that is extraneous ornamentation. 

  • Every sentence is like a restaurant. The same is true of every paragraph, chapter, and book. 

  • The first word is the maitre d'

  • Every part of that sentence is a different course in the meal

  • The final word is the dessert. 

  • The difference between “Do you love me?” and “Is it me you love?”

  • What is the best way to get over what’s holding you back and take action on your dreams?

  • Anyone with a big enough WHY will find the HOW. 

  • Homework: If you don’t know what your passion or your path is, but you want to get started, take the “30 Day Challenge.” Buy a notebook, write “30 day challenge” on the front. Every day for the next 30 days you have to journal about the same 3 questions. It has to be 30 consecutive days, it can’t be spread out over several months. Pick the same time of day and consistently do it:

  • What filled me with enthusiasm today?

  • What drained me of energy today? 

  • What did I learn about myself today?

  • The magic happens on the last few days

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Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions on how to do that).

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Want To Dig In More?! - Here’s The Show Notes, Links, & Research

General

  • Alex’s Website and Book Site

  • Alex’s LinkedIn, Twitter, and Facebook

Media

  • NHK World-Japan - “There’s always a way”: interview with the author of “The Third Door” by Akito Iga

  • Yakima Herald - “Alex Banayan shares tips on finding 'The Third Door' to success at Yakima Town Hall” by Janelle Retka

  • TIME - “I Spent 7 Years Interviewing the World's Top Business Leaders. Here's Everything I Learned” by Lena Grossman

  • CNBC - “The surprising lesson this 25-year-old learned from asking Warren Buffett an embarrassing question” by Ruth Umoh

  • Forbes - “How To Take Massive Risks To Make Your Career Dreams Come True” by Memei Fox

  • Billboard - “'The Third Door' Author Alex Banayan on Seeking Life Advice From Quincy Jones, Lady Gaga, Pitbull & More” by Rob LeDonne

  • BigSpeak - “Celebrity Success Expert Alex Banayan Says Use Third Door Method for Success” by Jessica Welch

  • Business Insider - “How 19-Year-Old Alex Banayan Became The World's Youngest VC” by Alyson Shontell

  • Huffpost - “How Alex Banayan, the 21-Year-Old VC and Author, Spends His Mornings” by Caroline Pugh

  • [Podcast] Impact Theory - #78 Alex Banayan on How to Hack Your Way Into Success at Anything

  • [Podcast] Big Questions - Alex Banayan

  • [Podcast] Jordan Harbinger - 49: Alex Banayan | Why Mentors Are Important and How to Get One

  • [Podcast] Art of Charm - Beat Approach Anxiety | Alex Banayan (Episode 717)

  • [Podcast] Are You Being Real? - 172 Alex Banayan - Making The Impossible, Possible

  • [Podcast] RichRoll - Episode 371: Alex Banayan - There’s Always a Way: Alex Banayan on the Third Door

Videos

  • Alex Banayan: "The Third Door" | Talks at Google

  • ALEX BANAYAN ON LARRY KING NOW // FULL EPISODE

    • How Alex Banayan hacked Warren Buffett’s shareholder meeting

    • Alex Banayan: Why the western definition of success is flawed

  • Alex’s Youtube Channel

  • "FIND Your Way to SUCCESS!" | Alex Banayan (@AlexBanayan) | Top 10 Rules

  • THE THIRD DOOR by Alex Banayan: Book Trailer

  • Big Think - Why truly successful people don’t wait their turn | Alex Banayan

  • Spartan Up! - There is always a way in through the third door | Alex Banayan

  • Alex Banayan Keynote Speech - IBM Amplify 2015

  • Meet America's Youngest Venture Capitalist - 2012

  • Maya Angelou's Final Words of Wisdom for the Next Generation | SuperSoul Sunday | OWN

Books

  • The Third Door: The Wild Quest to Uncover How the World's Most Successful People Launched Their Careers by Alex Banayan

Misc

  • [Wiki Article] Cal Fussman

  • [Book] Man's Search for Meaning by Viktor E. Frankl, William J. Winslade, and Harold S. Kushner

  • [Book] Shoe Dog: A Memoir by the Creator of Nike by Phil Knight

  • [Audiobook] The Poetics by Aristotle, Elaine Sepani (Narrator), and MuseumAudiobooks.com

  • [Audiobook] Einstein and the Rabbi: Searching for the Soul by Rabbi Naomi Levy and Macmillan Audio

Episode Transcript

[00:00:04.4] ANNOUNCER: Welcome to The Science of Success. Introducing your host, Matt Bodnar.

[0:00:11.8] MB: Welcome to the Science of Success; the number one evidence-based growth podcast on the Internet with more than four million downloads and listeners in over a hundred countries.

Do you want to figure out why you're not walking the talk? In this episode, we uncover the truth about what really holds people back and share the secret strategy that nearly all successful people use to achieve incredible things. We examine the world's most successful people and figure out exactly what commonalities they share and how you can apply them to your own life; all of this and much more in our interview with returning guest, Alex Banayan.

Are you a fan of the show and have you been enjoying the content that we put together for you? If you have, I would love it if you signed up for our e-mail list. We have some amazing content on there, along with a really great free course that we put a ton of time into called How To Create Time for What Matters Most In Your Life.

If that sounds exciting and interesting and you want a bunch of other free goodies and giveaways along with that, just go to successpodcast.com. You can sign up right on the homepage. That’s successpodcast.com. Or if you’re on your phone right now, all you have to do is text the word “smarter”, that’s S-M-A-R-T-E-R to the number 44-222.

In our previous episode, we shared how a college dropout went from waiting tables to becoming the owner of a major league soccer team and the most powerful venture capitalist in the healthcare industry. We uncovered the incredible strategy that can be used to break into any industry and become a dominant player, sharing the stage with top CEOs, even without any connections or relationships. We shared why you don't have to be an expert to leverage the credibility of others, talked about the power of public speaking and what it means to orchestrate a deal and much more with our previous guest, Marcus Whitney. If you want an inside scoop at what it really takes to achieve success, listen to our previous episode.

Now for our interview with Alex.

[0:02:18.1] MB: Today, we have another exciting guest returning back to the show, Alex Banayan. Alex is the best-selling author of The Third Door, which chronicled his five-year quest to track down the world's most successful people and uncover how they broke through and launched their careers. He's been named to Forbes 30 under 30, Business Insider's most powerful people under 30 and he's been featured in major media outlets across the globe from Fortune, to Forbes, Bloomberg, CNBC, MSNBC and much more. Alex, welcome back to the Science of Success.

[0:02:48.6] AB: Thank you so much. Feels good to be back.

[0:02:51.8] MB: Well, I'm excited to have you back on the show. Your journey and your story from Third Door was so hilarious, made you laugh, it made you cry. We got into a lot of the details around that in the first interview and some of these ridiculous stories. For anybody who's excited about this conversation and wants to go back and you haven't listened to the first interview with Alex, I recommend doing that. Alex, for people who are just tuning in and haven't caught the first one, give us a short summary of this epic journey, which I know is quite challenging to do.

[0:03:25.3] AB: I appreciate that. It's very kind of you to say. You never had to really bring it down to a short version. On the surface, this is a wild seven-year journey to track down the world's most successful people and figure out how they broke through and launched their careers. This is my journey of researching and interviewing people to find what is that definitive mindset for success. Then the subtext of this narrative, you read the book, is that it's also this coming-of-age story and the search for belonging and the search for understanding, what the meaning of life is.

The book covers all industries for business. I spoke to Bill Gates, music; Lady Gaga, science; Jane Goodall, poetry; Maya Angelou, Quincy Jones, Jessica Alba, Larry King, Steve Wozniak, Tim Ferriss. That's been this unbelievable journey filled with surprising lessons at every turn. When I had started this journey, there was no part of me looking for that “one key to success.” We've all seen those business books, or those TED Talks. Normally, I just roll my eyes.

What ended up happening over this seven-year journey, I realized that every single one of these people treats life and business as success the exact same way. The analogy that came to me, because I was 21 at the time is that it's like getting into a nightclub. There's always three ways in. There is the first door, the main entrance where the line curves around the block and that's where 99% of people wait around hoping to get in. That's where you're standing out in the cold, holding your resume, hoping the bouncer lets you in. That's the first door

Then there's the second door, the VIP entrance, where the billionaires and celebrities go through. School and society have this way of making you feel like those are the only two ways in. What I've learned is that there's always, always the third door. It's the entrance where you jump out of line, run down the alley, bang on the door a hundred times, crack open the window, go through the kitchen, there's always a way in.

It doesn't matter if that's how Bill Gates sold his first piece of software, or how Steven Spielberg became the youngest director of Hollywood history, they all took the third door. That's not only the title and the thesis of the book, that's really the energy I'm trying to inject into the next generation.

[0:05:56.9] MB: It's such a powerful message. Again, we won't get into the details, but the stories from this journey were absolutely mind-blowing, of a college kid trying to track down Bill Gates and Warren Buffett and Lady Gaga and all of these world-changing icons.

[0:06:12.6] AB: Yes. Yes. If you're looking for a book with the bullet points on success, it's not this. This is much more wild adventure stories, with lessons throughout. Yeah. There's the story of chasing there coming through the grocery store, hacking Warren Buffett's shareholders meeting with a 30,000 people, spending four days with Lady Gaga in Austin, Texas, hacking the price is right. There's definitely a lot of preposterous adventures in there.

[0:06:40.7] MB: They’re laugh-out-loud, funny and heartwarming and sad and make you laugh and cry. The thing that really piqued my interest beyond the great narrative was this shared quest that I think we both have, which is trying to understand what makes people succeed, but even more specifically than that, because there's a lot of things about that, one of the things that – maybe one of the biggest things that I've been interested in my entire life is understanding that inflection point, or trying to figure out not what Bill Gates did when he was 50 and he was already a type of industry, because so many biographies focus on all of that stuff, I want to know what did they do to become successful, not what did they do once they were already successful.

[0:07:29.4] AB: That is the exact reason why I wrote this book. It's because I was searching for a book that focused on just that. Eventually, I was left empty-handed. Exactly what you just said is the heart of the beginning of this journey.

[0:07:47.6] MB: That's why I love what you're working on, because it's something that to me, there's no books about it and nobody talks about it. You're lucky in a biography of an eminent achiever, if you get 20 pages on –

[0:08:00.4] AB: Oh, my God.

[0:08:01.5] MB: - the critical time in their life.

[0:08:03.6] AB: That is 20-page. It's normally 2 to 10 pages.

[0:08:07.9] MB: Yeah. It might be a paragraph sometimes.

[0:08:10.8] AB: Because this is the thing, when you're Bill Gates, or Spielberg, or Buffett, people want to hear about all the sexy stuff. When Bill Gates did the first Windows launch. No one wants to hear about – well, a biographer probably doesn't think that people want to hear about him making cold calls and getting hung up on, but that to me is the most interesting part.

[0:08:36.2] MB: I totally agree, because I'm obsessed with the question of how can I, or anybody apply these lessons and take some morsel that's actually applicable to my life. If I'm not the CEO of a Fortune 500 company, a lot of these later game strategies don't necessarily work. There have to be nuggets. You said something earlier that really resonated with me that I think so many people miss is that there's a commonality to the perspective that a lot of these achievers have, but even more important than that is that there's always and you repeated yourself and said, always twice, always a way in.

[0:09:18.3] AB: If I had to summarize the entire energy of The Third Door in one sentence it would be, there's always a way.

[0:09:28.4] MB: So many people miss that and get stuck thinking that there's some barrier, there's something holding them back. In the pre-show, you made a great comment talking about how you've been touring all around the globe, doing book tours and launching the book and yet, the question, the number one question that you get from people in the audience is often nothing to do with the breakthroughs in these achievers’ careers, but it was something else entirely. Tell me a little bit about that.

[0:10:01.5] AB: It's been a really exciting year, because last year the real focus was on the US book tour. This year, I was very lucky to be able to go on this international tour. We did book launches in China and Japan and Korea and Bulgaria and Italy and Spain and Canada. It's been this really remarkable journey and what I've been surprised by. This actually is true again, even on the US book tour last year too, which is you would think, or I would think and I wrote this book that really talks about the world's most successful people and the people coming to these book signings would want to ask questions, how did Bill Gates do this? How did Spielberg do that?

What I've been shocked by is that 90% of the questions I've been getting in countries all around the world have a much different focus. The focus of 90% of the questions I hear have much more to do with people's fear of rejection, fear of failure, fear of being abandoned by the people they love. If they go out and achieve their dream, if they go out to pursue their dream, there are so many psychological factors that imprison people, whether they're aware of it or not, that are the biggest reasons people don't go after to achieve their dream.

It's almost this hidden underbelly of success. When we normally talk about success, we're achieving a dream, you talk about the external factors. Well, how did you start the company? How do you raise capital? How do you manage? How do you operationalize all these external factors? What I've learned not only through my research writing this book, but also just seeing the readers’ responses, is that it's the internal factors, the internal reasons people don't achieve a dream, that not only are the most critical to the journey, but also are the most pressing on people's minds right now.

[0:12:09.3] MB: I've noticed the same thing. In many ways, that's again, our journeys and visions are so similar, because I've – the whole project of the Science of Success is all about trying to help people overcome and even recognize those internal barriers. Tell me a little bit more about that phenomenon and how you've learned to deal with it and what you've seen from studying the Warren Buffetts and the Lady Gagas of the world and how they think about it.

[0:12:40.4] AB: Yeah. I've been lucky when it comes to and I'm sure you've – I would imagine you've had a similar vantage point. When it comes to studying success, I've been doing it for about nine years now, very intentionally focusing on cracking this puzzle. I have had three different groups that I am able to study success through a prism. One is and the most obvious one is the world's most successful people.

Interviewing Bill Gates and studying Buffett, that's being one group. The second group, that's been more recent the past year or so is seeing the responses of readers who have read the book, meeting people at speaking engagements and they think they're asking me questions, but I'm actually studying their questions as data for my larger curiosity. That's another group.

A third vantage point that I have is my own personal journey. I started this process when I was an 18-year-old unknown college freshman from my dorm room. It wasn't intentional, but it was almost this meta experience of I'm studying success of how people launched their careers, at the same time trying to launch my own career and going through the process myself. If I've learned one thing that unites all three of these vantage points, it's that the reason most people do not achieve their dream, the biggest reason most people don't even attempt their dream has nothing to do with how hard it is to execute on that dream.

If we go back to the third or analogy, the reason most people don't achieve their dream is not because how hard it is to run down the alley, bang on the door, crack open a window. That's not the reason most people don't achieve a dream. The reason most people don't is because of their fear of leaving the line for the first door. If you think about it, that line for the first door is probably where you were born, where all your family is, where your family expects you to be, where your friends are, where that line for the first door is on the sidewalk, where it's clean and well-lit, there's a bouncer there that keeps things safe. Probably, that's where you've been sustained your whole life too.

Doesn't matter if you're happy, or not happy. If you're lucky enough to have food on your table, it's probably because of where your current situation is. There are dozens, if not hundreds of factors compelling you to stay in that line. I think people grossly overestimate how hard it is to run down that alley and find the third door. Look, it's hard. I am the last person to tell you that it's easy, but it is possible. The reason most people don't do it is because of their fear of leaving the line for the first door.

[0:15:35.5] MB: Such a great point. Even this idea that people grossly overestimate the difficulty of the actual execution piece, not to say that it's easy.

[0:15:45.9] AB: Look, it's hard. Yeah, it is really – You will be feeling at times you're bleeding from your eyeballs level hard, but it's still easier than most people think. I wouldn’t say it’s easier. I would say more doable.

[0:16:00.3] MB: I think that's a great refrain.

[0:16:02.1] AB: Yeah, it's not easier it. It's more possible.

[0:16:05.5] MB: Yet, everyone's focus is on the execution, the action and they don't focus on the –

[0:16:12.8] AB: It’s a safer excuse.

[0:16:14.1] MB: Yup, exactly.

[0:16:14.9] AB: It’s a safer excuse. I'm not going to knock anyone for doing this, because look, even – forget about achieving your giant dream, let's even talk about, let's say you want to be healthier. Let's pull something out of my closet of shame. Being healthier, working out more. I'm a great case study in thinking how hard and how much lifestyle changes I'd have to make to really dial in my health and work out every day and eat perfectly.

No, no. I know what to do. I've read the books. I know exactly what to do. I've done it before in the past. I know what to do. I know how to do it. The truth is yeah, I have that fear of discomfort, that fear of changing my habits. It's just easier to talk about how monumental of a task it is than it is to admit all the reasons you subconsciously don't want to do it.

[0:17:09.4] MB: Fitness is such a great example, only for the fact that it's so simple.

[0:17:14.7] AB: Right. It's not rocket science on how to lose weight literally. The science is there. Again, there are exceptions. Some people have thyroid, or stuff. For the most part, for the average person, it's the food you eat and your level of activity, but most people don't do it.

[0:17:36.3] MB: It's absolutely right.

[0:17:36.9] AB: Yeah. I'll raise my hand there too sometimes.

[0:17:39.2] MB: Oh, for sure. It's just such a great prism to understand that problem, because it's so simple. Business, or success in any more complex endeavor –

[0:17:48.9] AB: Right. There's more external factors.

[0:17:51.2] MB: There’s so many things, there's so many different factors –

[0:17:53.4] AB: Finding and luck and opportunity and resources. Right, fitness is a much more – oh, and you want to think a level deeper. What I've been learning recently is that when it comes to success, or when it comes to any journey that you take in life, whether it be a relationship journey, a personal development journey, familial journey, there is the conscious and I was learning this in a storytelling workshop I went to. There is the conscious object of desire, right? Let's boil it down to fitness, or we can even use the third door as an example.

In the third door, my conscious object of desire is I want to learn how to succeed. The conscious object of desire is if you pull aside the main character of this story, third door, it's me, but in everyone's life it's themselves. Everyone is the main character of their own personal life, right? If you pull that main character aside and you ask the main character, “What do you want the most?” The conscious object of desire is the answer that comes out of their mouth.

However, every good story and I've learned this very recently, every good story also has a sub-conscious object of desire, which only reveals itself through the actions of the protagonist. If you ask someone what is your object of desire? They say, again hypothetically, “I want to be healthier.” Then the camera cuts to 2:00 in the morning and they're eating hamburger and fries. All of a sudden, the viewer of that movie of your life knows that something isn't aligned. Trying to figure out what your subconscious object of desires in real-time is extremely hard and why most people don't do it.

[0:19:42.8] MB: Only through action can you start to reveal what it is.

[0:19:47.3] AB: Correct. That's why therapy and journaling is so useful, because you're reflecting on your actions and your decisions, not on your – this storytelling workshop I went to, the professor, instructor said something really interesting. He said, the conscious is simply PR for the subconscious mind, which I guess is that's a very Freudian thing to say, which is you have subconscious desires that your conscious mind rationalizes. It makes excuses for.

Yeah, I’ll use myself as an example. There are times where I eat in a disordered manner, that probably isn't the most beneficial for my health at times. Yeah, I even feel shame, even just talking about it right now, but it's my reality. My sister actually said something really interesting. She asked me. She said, “What does the food say to you when you're eating it?” Never thought of it in those terms, but I instantly knew the answer. It says, “I'm here for you.” That told me and realize that in times of stress and again, it's not every day, but there are times in times of stress where my subconscious object of desire is comfort and acceptance. It's not being healthy.

Being healthy is my conscious object of desire, but what I really want is that comfort and acceptance. Then food, since my childhood has been something that's been a reliable source of that. Welcome to the Alex Banayan shame program. You’re here now and we’ll take the first one.

[0:21:19.0] MB: No, that’s so interesting. We don't have to keep going down the food rabbit hole, but the question of what does it say to you when you're eating it, that's really interesting. I have to think about that. So many people and I include myself in this absolutely, that desire for love, acceptance, the feeling of being enough, that's one of the – if you really boil down limiting beliefs and the primary psychological motivators, that has to be one of if not the most prominent, or predominant. People may achieve that end in vastly different ways, but that desire of wanting to be accepted from an evolutionary standpoint is even baked into us in many ways.

[0:21:58.9] AB: Right. It's a thing that any listener right now, if you want to try to figure out why you're not walking the talk, right? Let's say you want to start a company, but for some reason you instead are spending all your time posting on Instagram. I don’t know. This is hypothetical. Okay, great. Instead of judging yourself and being harsh on yourself and beating yourself up, why don't you pull back the layers? A good question to ask yourself is okay, I say I want one thing, but I'm doing something else. Let's say that something else is posting on Instagram.

Ask yourself, “When I post on Instagram and I see those likes, what are the likes saying to me?” That answer is probably a clue to what your subconscious desire is on this quest. The key that I've been learning is it's hard to practice, easy to say, which is instead of judging yourself, just look at yourself with clear eyes and invite those parts of yourself that you've been hiding in the shadows to step forward. Because it's when you sit your insecurities down at the dinner table, when you sit your fears down, that you can befriend them and only then can you as a whole person walk forward in a single direction.

[0:23:17.7] MB: Such a powerful phrase. Very young Jungian of you. This is such an important point and extrapolating that question beyond just the food, for example. Anytime that there's a disconnect between what you want and what you're actually doing, figuring out why is this other activity meeting your needs, or serving you in some way.

[0:23:38.8] AB: Right. Because it is.

[0:23:40.2] MB: It has to be.

[0:23:40.7] AB: You probably aren't doing things that you don't want to do. Now look, people might say, “Well, that makes no sense. I know alcohol is bad for me. Why do I keep drinking every night?” Because it's giving you something that you subconsciously want, whether you know it or not. I don't say that in a judgmental way at all. Sometimes alcohol gives people exactly what they want, just associating from the reality. Actually, the list stops right there. The list stops right there.

Sometimes maybe you can make some stuff. I'll have a couple glasses of wine a night, because it feels good and it's a social lubricant for me. Yeah. If you have any destructive habits in your life that you can't understand why you keep doing it, there is actually a reason that your subconscious likes, which is why you're doing it. The human brain does what feels good to it, even if consciously that thing is causing chaos in your life.

[0:24:39.4] MB: One of the reasons why on the show I talk so much about the subconscious, about limiting beliefs, etc., is because when the conscious and the subconscious conflict, the subconscious always wins.

[0:24:51.7] AB: Oh, yeah. That's every good story.

[0:24:53.4] MB: Interesting. I never thought about it from the narrative standpoint.

[0:24:56.2] AB: Well, a narrative is just storytelling is the way human beings understand our life in our world. It works both ways. If you want to be a good storyteller, you should understand how humanity works and the human psyche works. If you understand how the human psyche works, it's also very helpful to understand a good storytelling, because they're just mirrors of each other. Every great movie is a great movie because it actually speaks deeply to the human experience. If didn't resonate, people would say, “That was a psycho two hours. That meant nothing to me,” right?

Even the world's craziest sci-fi movies, it resonates because we're human beings and something about it felt right. The best characters are the complex characters, where they say, “I have no heart. I am ruthless. If you cross me, I'll cut off your head.” Then in the movie, someone they love crosses them and they reach for the gun, their hands shakes and they walk away.” Their conscious desires that they're this tough person, no mercy. Their subconscious desire is they want family and loyalty and belonging.

Aristotle in his book Poetics, says that what a character says is their – how does he put it? He puts in a perfect way. I highly recommend anyone who's into storytelling to read Aristotle's Poetics. Aaron Sorkin recommends it as his bible, his favorite book. What Aristotle says is that what a character says is their personality, what a character – dang, I'm paraphrasing. Or what a character does is who they are. What a character says is their personality of how they want to be seen by the world, but what they do in moments of pressure is who they are

[0:27:00.3] MB: The most epic and life-changing thing that we've ever done at the Science of Success is about to happen. We're launching a live, in-person intensive just for you. This will be an intimate two-day deep dive in-person with me, where we will go over all the biggest lessons and greatest life-changing insights that I've personally pulled from years of interviewing the world's top experts on the Science of Success, and show you exactly how to specifically apply them towards exponentially achieving the goals that you have for your own life and business.

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[0:28:39.3] MB: You’re obviously a fantastic storyteller. The book, the stories from that are incredible, even in this conversation, I get that sense from you. Where did you and how did you learn how to tell compelling stories?

[0:28:58.0] AB: Well, there are two questions; where did it come from originally and where did I learn how to hone it, are two different sources.

[0:29:04.8] MB: Tell me both.

[0:29:06.0] AB: Well, the first question where did it come from, I was actually meeting with a rabbi who I really admired. She's this wonderful writer. Her name is Naomi Levy. She wrote this book called Einstein and the Rabbi. She was telling me this philosophy that talent, you don't own it when you're born. You don't own your talents, you don't own your skills. This is a spiritual philosophy. The idea is that they are like this flickering flame inside of you. Anyone who's been around a child for long enough, you see like oh, that –

I was actually at a coffee this morning and I just saw this kid who's three-years-old in the coffee shop and he just had this spark in his eyes and was just performing for anyone who would look at him; making funny faces, being silly, climbing on the railings. I'm like, he's either going to be the world's best performer, or sales. He just has it in his eyes. What this rabbi’s theory is that you don't own that. The spirit is inside of you. It's only through practice and dedication and hard work do you transfer that ownership to yourself, because we've all seen people in their 20s, or 30s, or 40s who never let that fire grow. They neglected it for so long, that just left them.

Now answering your question of where it came from, when I was a little kid, when I was I think two-years-old, or three-years-old, I physically couldn't – my mom was very worried about me, because I couldn't put words together into a sentence. I could say a couple words here and there, but I couldn't form sentences as a kid. My mother and grandmother used to cry at night very worried about me.

One time my family went to Disneyland and I'm three years old or something like that. Again, I don't remember this story. This is my mom's story that she tells me. I watched this play by – the goofy was in this play at Disneyland, one of those shows they have. I loved it so much. When I came back home to my grandmother, I wanted to tell her everything about the show, about this play, this goofy play, but I didn't know how to put words together. According to my mother, I spent the next 30 minutes acting out every scene of this play for my grandmother. I'm being all the characters and acting it all out. That's where that rabbi’s philosophy of the fire is in you.

Again, if I just stopped there, I wouldn't be a writer. I actually didn't become a real writer, or storyteller in my opinion, until the journey of The Third Door, where I had to learn how to write narrative. While I did have some storytelling instincts – That's actually a really good way to put it. You might have some instincts, that's a tangible word to use. You might be born with certain instincts. Maya Angelou, when I interviewed her for The Third Door says, some people might be born with a certain ear four notes, or they might be born with a certain eye for lighting, or what-have-you, or a certain brain for numbers, but that's about it.

At the end of the day, it's how much you hone it. I met a mentor by the name of Cal Fussman, which I know you know. Cal really taught me how to write. For three, almost four years, we would sit together for two to three hours every night for about three days a week and I would come show him my most recent draft and he would tear it apart and taught me to do it again. Very much like a Mr. Miyagi relationship, wax on, wax off.

Look, Cal is a good enough writer. He could have told me exactly what to do. Just do this, do this. He's a master storyteller, master writer. but I'm very lucky in hindsight that he had the patience and the heart to show me how to hone that skill. Since then, it's the skill that I – one of them that I cherish the most in my life.

[0:33:37.7] MB: What are some of the biggest lessons that you learned from Cal and some of the –

[0:33:41.3] AB: God bless you for asking that question, because as soon as I stop talking, I really want to pay homage to Cal right there. Okay, now look. At some point in my life, I owe it to the world to do a something of what Cal Fussman taught me. Because it's not fair that I'm the only recipient of his good, gracious gift of his teachings. Because look, he's not a professor, he's a practitioner, he's a best-selling, author, writer, speaker, podcaster. He's out there in the world. He's not sitting down teaching classes. Do you want the big ideas, or do you want the nitty-gritty, little stuff? Because there's years of teachings in there.

[0:34:28.9] MB: Let's start with the big stuff and then maybe share one or two nitty-gritty tactics.

[0:34:32.2] AB: Okay. Big stuff. Big stuff. Okay, I'll tell you two big stuff that made no sense to me when he first tried to teach me them and it took me years to understand. I have no idea if this will land with people who hear it or not, but I'll say it anyways. Two big stuff. The first big thing, again, and it's so – Cal speaks in code. I used to show him a chapter, a draft of a chapter, and you have to understand, the Bill Gates chapter in the book I edited a 134 times before my publisher even sighed. There were a lot of edits.

Sometimes I'll show Cal a draft and he would say, “Ah, this draft is underwater. Bring it to the surface.” Then he would send me home. That was what my mentorship with Cal was like. One thing that he would try to teach me is something called grip, or that's Cal’s word. Having a grip. Good writing has a grip and I'll give you an example. Here, I'll literally, I have the book right in front of me. I'll open to a random chapter.

Okay, here's a chapter called The Impostor, which is about my journey to meet with Mark Zuckerberg. A chapter that a way I used to try to write when I was just starting out would be say something like, it was a beautiful sun shining day when I got an e-mail, something like that trying to make it a nice story and starting it like that. Cal said that that is the most and I'm summarizing years of his teaching. He would say that would be the most immature and timid way to write. The reader knows and can smell your insecurity and will have no respect. Now he doesn't use these kinds of words, but that was my take away of what he was saying.

What Cal is saying is that you want to grip the words, grip the chapter, literally grab it by the lapel, sit it down, point a finger and then say, “Listen up, that's what having a grip is.” Here's the start of the imposter chapter. The founder of TED had told me, “I live my life by two mantras. One, if you don't ask, you don't get. Two, most things don't work out.” Now I had just made my most far-fetched ask yet and I was working up better than I could have imagined.

The way that chapter starts is essentially saying, “Listen up, this is important and you're going to want to know where this goes.” Now that took me years to try to understand, but that's one thing Cal taught me.

Another thing that Cal taught me is if there is no conflict in the story you just wrote, you did not write a story. You just recounted what happened. Again, these are my summaries of Cal’s lessons. He didn’t use these words exactly, but that's my takeaway. Which is I would show Cal a chapter in my book where I said everything that happened. I wrote the best of my memory, what happened in that interview, or in that adventure and Cal said, there's no conflict here.

What Cal would help me do is search through my memory and also peel back the layers and say, “Ah, this was the conflict. This was the conflict.” Many times, the conflict is not external, it’s internal. Matt, if you remember the interview with Bill Gates. It was a perfectly, cordial, beautiful interview.

Me sitting with Bill Gates for an hour and asking him questions. There is no conflict in that chapter. That's why it took 134 edits for me and Cal to come to the realization, there was a lot of conflict, but it was inside of my own head. That's what creates that narrative drive. Without conflict, there is no narrative drive. I would say those are two big overarching lessons I've learned from Cal Fussman. I owe it all to him.

[0:38:30.2] MB: There's so many different things I want to touch on. One, you shared some really good knowledge there, the two pieces of advice from the founder of TED;’ one, ask not, have not. I’m paraphrasing that a little bit. The second is most things don't work out. We touched on that and went deeper on that in our original interview.

For people who want to explore, those are two really important concepts and they work really well together and they can honestly create magic in your life if you pursue them and implement them.

Staying on this thread of storytelling, I think it's really important to understand the skill and the art of storytelling. To me, that's something that if you imbue your communication with a powerful story, it's a hundred or a thousand times more impactful than just reciting the facts. As somebody who's very rational, logical, cold, calculating thinker, it's something I personally struggle with and trying to communicate information to people. It's such a fascinating topic for me and one that I think really improves anyone's communication skills to master, even the fundamentals or some of the basics about storytelling.

[0:39:45.4] AB: Yeah. It's surprising. I do a lot of keynote speaking for different corporations. The obvious reason they bring me in is the main topics I talk about is really how do you find that exponential growth, exponential success through the third door.

What's been interesting just in this past year is I've been getting a lot more requests to do storytelling keynotes. Not just with marketing executives, but with sales teams, because so much of the sales process is how can you connect with that customer, connect to that account? The way you connect with the human being is through a story. Storytelling for business purposes and business growth is grossly overlooked and can be that competitive advantage that most companies are looking for.

[0:40:32.3] MB: I want one more tidbit from the storytelling thread. Tell me a tactic, or a nitty-gritty detail, or a lesson you learned about storytelling that has really been impactful for you and your work.

[0:40:44.7] AB: Well, I'll just make some simple stuff, which is do not ever use an adverb. These are little small things from Cal. Do not use adverbs. Do not use adverbs ever. Adjectives, don't use them that much either. It's much better to use a more specific verb, or a more vivid description. For example, he's had a charming smile. Charming is an adjective. I would write something like that and then Cal would say that is not how it's done. He would teach me different ways to write. He would say, here's an example, his smile lifted his eyebrows, or something along those lines where you can actually see what that smile look like. That's a warm open smile. Smile is lifting the eyebrows, that's warm and open.

Instead of using an adjective, using a verb in a description. He smiled that it lifted his eyebrows, so that's action. You really want to focus on nouns and action. When it comes to punctuation, you want to use as simple punctuation as possible. When I wrote, I really loved dashes, em dashes. Some people use a lot of parentheses, or a lot of semicolons, or whatever. A lot of people love to use ellipses.

There's a thing; clear writing uses commas, periods and question marks. Everything else, an exclamation point, a ellipses, a dash, a parentheses, those are – let's make a sports analogy. Let's say you're playing basketball. The comma, the question mark and the period is your dribble, your bounce pass, your free throw, your jump shot, right?

Everything else, your ellipses, your dash, the exclamation point is you're behind the back pass, it's your alley-oop, it's your half-court shot. If you do it once a game, which is pretty much saying once a chapter, you have style. That is a fun game to watch. If you are doing it at every play, which is pretty much saying in every paragraph, you're the most obnoxious amateur in the NBA.

What's harder when you’re writing is you don't normally just write a book in one sitting, you write a few paragraphs here, a few paragraphs there, so you might put in it an exclamation mark every time you sit down to write, maybe one a day. When you pull back, oh God, now there's three exclamation marks in this chapter, there's five or 10 dashes on this one page. That's where editing comes in. You want to tone it down. That's a trick on punctuation.

A final trick and again, all of these are tipping my hat to Cal Fussman. Cal says that every sentence is like a restaurant and the same is true of every paragraph being like a restaurant, every chapter is like a restaurant and every book is a restaurant, but we'll focus on the sentence. The first word is the maître d, welcoming you in. Every phrase, every part of that sentence separated by commas is a different course in the meal. Then the final word of that sentence is the desert.

I'll give you an example. Let's say, here, I'm literally going to just open the book to – sitting in front of me. I'll open to a random page. Here, this is from the chapter It's All Gray. Here's a random sentence; it doesn't even matter the context. Headlines and movies make things seem black and white. That sentence has no comma, no dash. It's a straight, clear sentence. That sentence is having some carrots and hummus. You dip a – exactly what you're getting, you're going straight through, there's no interruption, the waiter isn't bothering you, you get your food, you eat and you go. It is a clean experience.

Now if there is a sentence sometimes, but you want to have variety, because you don't want to eat a salad every day, or carrots and hummus every day, sometimes you want a six-course meal. Sometimes it's good to have a maître d that is a little rude. Starting a sentence with however, comma, boom, the maître d just told you excuse me, you don't have a reservation. Ending a sentence with the word, that's the main part of the main message. Let's say it's, do you love me? The heart of that sentence is me. Do you love me?

Now if you wrote that sentence, is it me you love? The main part of that sentence, the dessert is love. This is especially important with writing, because writing you're visually reading the words. The final word you read is the final word you read and it affects the experience a lot, even more so than oral storytelling. Because oral storytelling, you can rely on inflection points. Do you love me? Do you love me? With writing, it's visual. The last thing the person sees is the last thing they say.

[0:46:13.8] MB: Fascinating. I was curious how you're going to turn that sentence around and it does make a difference. It's really interesting. These are some fascinating tidbits about how to be a better storyteller, which are such important communication skills. I want to circle back to the earlier part of the conversation. We were talking about this idea of people being paralyzed by fear of using the analogy that you use in the book, not wanting to step out of line at the nightclub and run into the alleyway and try to pry open the third door.

The interesting thing that I've found beyond even the initial journey of stepping into discomfort and opening up opportunities and doing things that you're afraid of is that it's a challenge that never stops. Even once you're inside the nightclub, there's infinite opportunities that manifest themselves, that you can't even conceive of if you're still stuck in line and trying to figure out how to get in.

[0:47:16.7] AB: Right. Yeah, I totally agree.

[0:47:19.2] MB: What have you seen and what have you learned about how people can get past the internal factors that are holding them back, the fears that are holding them back from taking action on their dreams?

[0:47:35.6] AB: There's a lot of things that are very helpful. When I was starting out, I came from an immigrant family, so therapy is in the same category of taboo as cocaine. I wasn't ready to go there. Journaling was very safe. I could be in my dorm room and just journal every night and journaling was my way of trying to get some awareness of what I cared about, what I was passionate about, what I didn't like, what was sucking my soul. Talking to friends who were insightful is very helpful. Therapy has been a game changer for me. I go to therapy once a week now for six years. That's been really helpful.

What I'll say, if you want to specifically focus on why most people don't leave that line, if I had to sum it up, there's this famous anecdote of if I were to tell you, specifically if I looked you in the eyes and I said there is a burning building across the street right now, it's on fire, but there is a $5 on the third floor and first person who finds it gets it. Will you run across the street into that building? No. No one in their right mind would do that.

If I looked you in the eyes, I told you same building, same amount of flames on the third floor is the person you love most in this world, you wouldn't even have time to ask me where on the third floor that person is because you would already be running across the street. What that anecdote demonstrates about the human mind is that we tell ourselves the reason we're not going into that building is because of the size of the flames in the first example. “Oh, why would I want – Look at the flames, they’re so thick.” No, that's what we tell ourselves. The reality is we actually don't care enough about what's on the other side of the flames. This is the truth of the human experience, whether you like it or not, take it or leave it.

I didn't make the rules, but this is just how human beings act. The reality is and again, this isn't a novel concept. If you read Man's Search for Meaning, that's one of the big takeaways there. There's a very famous quote that says, anyone with a big enough why will find a how. When it comes to career success, most people who call it quits is because they didn't care enough about the thing on the other side enough, enough. They probably cared about it.

Look, there's all these stories of a financial company, where the second the market dips, all of the partners of the company jump ship to a different fund or something like that. Yeah, because they were in that fund for a quick buck. Then you hear these other stories of these startups, where they are TOMS shoes, Blake Mycoskie, had moments where he almost couldn't make payroll on the company, almost went under. You read Shoe Dog by Phil Knight, the company almost goes under so many times. These people had a reason larger than themselves. That was the reason to go through the flames.

[0:51:05.5] MB: Shoe Dog is such a great business biography, exactly for that reason. It's staggering how many times the entire company was on the line and almost didn't make it. When you look at Nike today, you see what a tremendous success it is. You don't –

[0:51:21.3] AB: It seems so obvious, right?

[0:51:22.7] MB: Yup, exactly.

[0:51:23.5] AB: In hindsight. Oh, well how can Nike not be famous? Michael and the shoes. Yeah.

[0:51:28.2] MB: You don’t see all the struggle and the challenges behind it. For someone who's been listening to this conversation, who wants to take action in some way to concretely implement something that we've talked about today, what would be a piece of homework, or an action item that you would give them to start taking action today?

[0:51:49.9] AB: Let's say you're in the place where – let's take it down to the lowest common denominator of let's say you don't even know what your passion, or your path is, but you know you want to get going. This could be any stage in life, you can be 16-years-old, you can be 60-years-old, and you want to find out what your subconscious desires are, you want to find out what your inner whisper is telling you.

For some reason if you can't find it, which is most people, myself included when I was starting out, and even times like this, whenever you're starting a new chapter in life, it's something that I call the 30-day challenge. It's called the 30-day challenge and this is what I tell people. Go out and get a brand new notebook, go to a pharmacy, a CVS, get a $1 notebook. Because first of all, the brain knows the difference between writing on a piece of scrap paper and writing on a brand new notebook.

Go get that new notebook and write on the cover, 30-day challenge. Get a sharpie, write on the cover 30-day challenge. This is what you're going to do, for 30 minutes every day and this is 30 consecutive days and I'm 30 days spread out over nine months. 30 consecutive days at the same time, whether that's in the morning, at night, find a time that you can commit, you're going to journal on three questions.

These are the three questions, ready? Number one, what filled me with enthusiasm today? What filled me with enthusiasm today? Now the question is not what made me happy, what made me excited. Now the question is what filled me with enthusiasm today? That's the first question. The second question is what drained me of energy today? What drained me of energy today? The third question, final question is what did I learn about myself today? What did I learn about myself today?

This is the key, if you start doing this after the first couple days, you're going to feel very good about yourself. You're going to be fired up, you're learning about yourself, you feel accomplished, you'll keep going. Then about day 12 and 13 and 14, yeah, you're going to not really remember why you were doing this in the first place. It's going to feel repetitive, you're not going to feel you're getting much out of it. By day 19, you're going to start thinking, “Alex is an idiot. This doesn't work.” If you keep going and you keep doing it, by day 28, 29 and 30, you start seeing this dim and flickering neon sign pointing you on the direction of your path and that's all you need.

[0:54:33.5] MB: Alex, where can listeners find you and the book and all of your work online?

[0:54:39.4] AB: I appreciate you asking. The book is available wherever people like to buy books, so whether that's Amazon, or Barnes & Noble, or if you like audiobooks, I read the audiobook myself, so it's on Audible and iTunes. If you end up getting the book from this episode, definitely let me know on social media. My Instagram is @AlexBanayan. Let me know so I can say thank you.

[0:55:06.1] MB: One of the reasons that we had Alex back on the show to begin with is because he had such a great response from the listeners on the first interview. If you enjoyed this conversation, definitely reach out and say hi to Alex.

[0:55:18.5] AB: It would make me very happy.

[0:55:20.2] MB: Well Alex, thank you so much for coming on the show, for digging into all of this wisdom. Some fascinating insights about overcoming what's holding us back and how to be a better storyteller and how to put ourselves on the path towards our dreams.

[0:55:35.7] AB: Thank you, Matt. It was a pleasure being back. I hope we can do it again.

[0:55:40.4] MB: Thank you so much for listening to the Science of Success. We created this show to help you our listeners, master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an e-mail. My e-mail is matt@successpodcast.com. That’s M-A-T-T@successpodcast.com. I’d love to hear from you and I read and respond to every single listener e-mail.

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December 12, 2019 /Lace Gilger
Weapons of Influence, Mind Expansion
Marcus Whitney-01.png

From Waiting Tables to Owning a Major League Team - The Epic Journey of Marcus Whitney

December 11, 2019 by Lace Gilger in Career Development, Mind Expansion

In this episode we share how a college dropout went from waiting tables to becoming the owner of a Major League Soccer Team and the most powerful VC in the healthcare industry. We uncover the incredible strategy that can be used to break into ANY industry and become a dominant player sharing the stage with top CEOs, even without any connections or relationships. We share why you don’t have to be an expert to leverage the credibility of others, the power of public speaking, what it means to orchestrate a deal and much more with our guest Marcus Whitney.

Marcus Whitney is an entrepreneur, an author, and a founder or co-founding partner in many businesses include Health:Further, Jumpstart, and the Nashville FC professional soccer team. Marcus is the author of Create and Orchestrate, a book for entrepreneurs about living a creative, purposeful life. He also runs the podcast Marcus Whitney’s Audio Universe. Marcus has been recognized by several business publications including Techcrunch, Fast Company, The Atlantic and many more.

  • How Macrus went from a college dropout with 2 young kids waiting tables to becoming a powerful entrepreneur and owner of a professional sports team

  • Importance of being self taught - most successful people are self motivated and self driven learners.

  • How did Marcus pivot his company Jumpstart from one of the 5000 incubators in the country to the top Healthcare VC in the country?

  • The powerful strategy that can be used to break into ANY industry and become a dominant industry leader, sharing the stage with top CEOs, from nothing.

  • “We didn’t get on stage and profess to know anything, we just threw the party.”

  • How to build a network, develop relationships, and get access to your customers - without knowing about the industry you want to break into.

  • How Marcus got on stage with the #1 CEO on the Healthcare Industry

  • Power of convening and bringing people together and CURATING other people’s content and credibility

  • Public speaking is an incredible arbitrage of time and leverage. You get on stage, you often get paid to do it, and you get PAID to market yourself.

  • How do you build your personal brand? What should you do if you don’t have a platform and credibility yet but you want to bring your brand?

  • Simplify your story into THREE key points, max. The law of threes.

  • Believe, Partner Up, Orchestrate.

  • The power of co-creation and partnering up. Things don’t seem to happen when you do them by yourself.

  • To do anything BIG you have to get a lot of people on the same page, moving in the same direction.

  • The conductor doesn’t actually play the instruments. He keeps everyone aligned so that the collective result is harmonious.

  • What’s it like to have your back against the wall? What should you do if you’re stuck but you want to take your life and career to the next level?

  • Dare to believe a little bit bigger every time. But have achievable goals. Every time you achieve a goal, build momentum and set a new bigger goal.

  • What’s it like to own a major league sports team?

  • The conductor’s job is to make everybody else look like a rock star.

  • There’s incredible value in highlighting and celebrating other people.

  • What is the difference between management and leadership?

  • Leadership is about vision, values, communication, principles, goals, accountability, integrity, and inspiration.

  • Management is an operational function. It’s about delivering things predictably to your stakeholders. Including employees, investors, customers, etc.

  • The 8 core concepts of business (in order of importance)

    • Leadership

    • Finance

    • Operations (including management)

    • Growth

    • Product

    • Service

    • Sales

    • Marketing

  • The Japanese concept of Ikigai. The intersection between what you love to do, what you’re good at, what the world needs, and what you can get paid for.

  • Entrepreneurship is a creative palette. The most important business skill is self awareness.

  • “I’ve had so many failures that have allowed me to have the short list of successes that I have."

  • You’re not good at everything, and you often don’t know until you try. You have to be OK with failure if you’re a creative entrepreneur.

  • Homework: Think about your own story - figure out what themes emerge from that process, dig into self-awareness and figure out WHO you really are.

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Want To Dig In More?! - Here’s The Show Notes, Links, & Research

General

  • Marcus’s Website

  • [Podcast] Marcus Whitney’s Audio Universe

  • Health:Further

  • Marcus’s LinkedIn, Twitter, and Facebook

Media

  • Nashville Business Journal - “Marcus Whitney, Health:Further ending annual conference” By Joel Stinnett

  • Health Leaders - “Who’s Marcus Whitney? An Emerging Force Behind Healthcare” by Mandy Roth

  • Medium - “MARCUS WHITNEY JOINS NASHVILLE VOICE CONFERENCE LINE-UP AS KEYNOTE SPEAKER” by Paul Hickey

  • Dome Headwear Co. - Marcus Whitney 

  • HFMA - “Marcus Whitney says it’s time healthcare leaders embrace disruption” by Laura Ramos Hegwer

  • Venture Nashville Connections - Articles related to Marcus Whitney

  • [Fast Company] “An Entrepreneur Learned The Importance Of Making Time To Manage Time” by David Zax

  • [Podcast] Navigate - Navigate 010: Learning from Pain - Marcus Whitney's Steps on Turning Pain Into Success

  • [Podcast] Master the Start - 20 – Marcus Whitney Talks True Hustle as a Serial Entrepreneur & VC Investor

  • [Podcast] 360 Entrepreneur - TSE 153: The Game of Entrepreneurship with Marcus Whitney

Videos

  • Marcus’s YouTube Channel

  • How To Own A Pro Sports Team

  • Create + Orchestrate Episode 01: The Introduction

  • Nashville Voice Conference Keynote

  • TEDxTalks - Nashville hustle -- to change your world, you gotta lie a little: Marcus Whitney at TEDxNashville

  • Health: Further YouTube Channel

    • HFMA 2019 Annual Conference Keynote - Marcus Whitney - The Winds of Change

  • Montgomery Bell Academy - Marcus Whitney at MBA Assembly

  • Talkapolis - The Entrepreneurial Mind: Marcus Whitney

  • TechCrunch - Marcus Whitney | Keen On…

  • William Griggs - My Entrepreneurial Journey: Marcus Whitney of Moontoast

Books

  • Create and Orchestrate by Marcus Whitney

Misc

  • [SoS Episode] Limiting Beliefs

  • [SoS Epidode] Use These Powerful Thinking Tools To Solve Your Hardest Problems with David Epstein

  • TEDxTalk - Simon Sinek|TEDxPuget Sound - How great leaders inspire action

Episode Transcript

[00:00:04.4] ANNOUNCER: Welcome to The Science of Success. Introducing your host, Matt Bodnar.

[0:00:11.8] MB: Welcome to the Science of Success; the number one evidence-based growth podcast on the Internet with more than four million downloads and listeners in over a hundred countries.

In this episode, we share how a college dropout went from waiting tables to becoming the owner of a major league soccer team and the most powerful venture capitalist in the healthcare industry. We uncovered the incredible strategy that can be used to break into any industry and become a dominant player, sharing the stage with top CEOs without any connections or relationships and starting completely from scratch. We share why you don't have to be an expert to leverage the credibility of others, the power of public speaking, what it means to orchestrate and much more with our guest, Marcus Whitney.

Welcome back to another business-focused episode of the Science of Success. Everything we teach on the show can be applied to achieving success in your business life. Now we're going to show you how to do that, along with some interviews from the world's top business experts. These episodes air every other Tuesday, along with regularly scheduled Science of Success content. I hope you enjoy this interview.

Are you a fan of the show and have you been enjoying the content that we put together for you? If you have, I would love it if you signed up for our e-mail list. We have some amazing content on there, along with a really great free course that we put a ton of time into called How To Create Time for What Matters Most In Your Life. If that sounds exciting and interesting and you want a bunch of other free goodies and giveaways along with that, just go to successpodcast.com. You can sign up right on the homepage. That’s successpodcast.com. Or if you’re on your phone right now, all you have to do is text the word “smarter”, that’s S-M-A-R-T-E-R to the number 44-222.

In our previous episode, we asked the big question, how do you find meaning in your life and work? When you're staring death in the face, life's purpose becomes clear. We learned how to harness those lessons to find meaning in your own life and discover a few simple things that you can do every day starting right now, to increase your odds of living a longer, healthier, happier life with our previous guest, Tom Rath. If you want to truly find meaning in your life, listen to our previous episode.

Now for our interview with Marcus.

[0:02:43.8] MB: Today, we have another exciting guest on the show, Marcus Whitney. Marcus is an entrepreneur, author, a founder and co-founding partner in many businesses, including Health:Further, Jumpstart and the Nashville FC professional soccer team. Marcus is the author of Create and Orchestrate, a book for entrepreneurs about living a creative, purposeful life. He also runs the podcast Marcus Whitney's Audio Universe, of which I'm a previous guest. Marcus has been recognized by several business publications, including TechCrunch, Fast Company, The Atlantic and many more. Marcus, welcome to the Science of Success.

[0:03:15.3] MW: Matt, thank you so much for having me.

[0:03:17.4] MB: Well, I'm super excited to have you on the show today. I love so many of the things you're working on and there's so many fascinating strategies that we can dig into and share. Before we get into any of that, I want to start with the beginning of your career. How did you get started? Because you have a really interesting background and it's truly impressive what you've been able to build and create. I want to hear about how it all began.

[0:03:40.4] MW: Yes. My career is almost 20-years-old. My oldest son is a little over 20-years-old. Those two things are connected for a reason. Prior to my oldest son being born, I was out in the wilderness exploring, being a creative person. I was creating music. I was doing a bunch of different odd jobs. Becoming a father was really the catalyst for me taking the development of a career and a skill that would benefit my family economically seriously.

I dropped out of college as part of my creative pursuits. When I did seek to get my career going, I needed to figure out what I could do that would not require a bachelor's degree. This was the year 2000. The one thing that stuck out to me was software development. I spent time teaching myself how to code. This was before software boot camps, or code academy online, or many of the things that are going on today, trying to help people to move into that career.

This was just something that I recognized on my own and I went got books and studied and did all the different practice exercises in the books. Over the course of eight months, taught myself enough to be able to get a job as a junior developer at a company called HealthStream here in Nashville, Tennessee. That really started my career into technology, software and everywhere else I went from there.

[0:05:06.0] MB: It's so interesting. Many of the most successful people that I know are self-motivated learners. Oftentimes, the things that they end up being really successful at are not things that they studied in school, or were taught, but they taught themselves. How did that factor into your career and your journey?

[0:05:26.9] MW: I think it was huge. I think that very first time that I got hired from HealthStream from a – let's call it seven to eight-month process of teaching myself how to code, that was a huge confidence boost for me. It really showed me that I could put my mind to something and that I could make myself seen in the eyes of the public of the business world as being worth investing in. From there, I think I've done many other things that have been self-taught with the same effect.

I just think that when you are teaching yourself something, it requires drive. You have to be motivated yourself. You're coming from a place where you don't know much at all. You have to have a beginner's mind. You have to be humble. At the same time, it's something that you want to do. No one's making you do it. For me, doing things that I want to do, self-direction, autonomy is incredibly important for the way that I spend my time and my life. I definitely think learning how to teach yourself something is an incredible hack for how to be successful long-term.

[0:06:27.6] MB: Today you're a successful venture investor, you're a co-owner in a professional sports team, which we're definitely going to dig into a little bit. How did you go from being a junior developer at a healthcare company to where you are today?

[0:06:42.8] MW: Yeah, so it was a long journey, 19 plus years. The first seven years were all spent in software development. I went from being a junior developer at a large-ish company, to a head of technology at an early stage e-mail marketing company called Emma, based here in Nashville, Tennessee as well. That was really the experience. I spent four years there. I was there from 2003 to 2007. That experience is really where I learned about the startup space and where I learned about managing people and building teams and going from burning cash to making a profit. I learned many of my lessons through that experience.

After the end of four years, the company had gone from five people to about 50 people and it was time for me to go out on my own and explore entrepreneurial opportunities. From 2007 till today, I've been on my entrepreneurial journey. My very first company was completely based in the software development space. It was an agency that offered an exchange of software development services for equity in companies that we worked with. I really liked working with early-stage companies. A real drought of technical capabilities in terms of the ratio of founders to tech co-founders, and so various opportunities to pick up equity stakes. Did that. We had about four or five clients through that process. Ended up really leaning into one of the companies that had raised more money than the rest of them, called Moontoast; went on a four-year journey with them.

We opened offices in Boston, San Francisco. This is at the rise of social media marketing, social commerce. Working with Facebook and Twitter in the early days of their ads ecosystem in that whole transition from desktop to mobile and really, really learned a lot about what it means to build a business on someone else's platform. In parallel to doing that, I was also working nights and weekends with my current business partner, Vic Gatto on Jumpstart Foundry. We launched it in 2009 as a tech accelerator. That was around the two years after Techstars had launched, maybe three or four years after YCombinator.

We were one of the first 100 accelerators in the country. By the time 2014 came around, we were one of 5,000 accelerators in the country. The market got very saturated very quickly. At the end of 2014, Vic and I decided that this was the business we wanted to run. We both quit our positions in our respective companies and went all-in into Jumpstart Foundry and turned it into a seed stage fund in healthcare.

That leads up to today. We've been doing that now five plus years. We've got over 80 companies in our portfolio and we're the most active venture capital fund in the healthcare space in the country.

[0:09:13.9] MB: That's incredible. The story of how you broke into healthcare, I find so fascinating. I want you to tell that, because you went from this incubator to correct me if I'm wrong, but with no healthcare focus, or very few, or if any healthcare companies, and to the leading healthcare VC in the country. What enabled you to break into that industry?

[0:09:39.9] MW: Yes. The reason why we were able to break in so successfully is because of geography. 2014, when we had to accept that the market has saturated to the point where we were no longer going to be able to get great deals, we had to think about what did we have as an advantage. Now if you're in Nashville, Tennessee you have to acknowledge if you're in the venture capital business, you're in the flyover country. You are not in New York, you're not in Boston, you're not in San Francisco and you're not in LA. If you take those four cities, you basically have something like 75% to 80% of all the capital in the venture capital business. The rest of the country splits up the other 20%. Nashville is just in that bucket.

We were never going to be the most attractive early stage fund for just any old tech company, because any old tech company should be on the coast. Nashville has a very strong, robust healthcare ecosystem here. Nashville is the home to Healthcare Corporation of America. Most people think about Nashville as music city and country music obviously is a huge part of this economy, but the number one segment in the economy in Nashville is healthcare.

HCA, Healthcare Corporation of America basically invented for-profit hospitals in the United States. Just HCA alone is responsible for 5% of all healthcare provision in the country. A way to think about that is one in every 20 babies in America is born in an HCA facility. That doesn't even touch Life Point, Community Health Systems, AMSURG, many of our other very, very large healthcare companies here.

There was a very robust ecosystem here, great leaders, and Nashville is a uniquely collaborative city where you can make friends and you can learn about an industry. That intersection of Nashville's community focus and the strength of the healthcare industry was a great place for us to focus. We decided in 2014 as we left the tech accelerator world and went into being a seed stage fund, we could talk a little bit about the difference between those things, but that we would focus exclusively on healthcare.

Spending five years focusing just on healthcare in one of the healthcare capitals of the United States, you can learn a lot. You can learn a lot about how the market actually works. You can learn a lot about which headlines to pay attention to and which are completely irrelevant. You can learn a lot about how the government is going to impact healthcare going forward, because it is a very interesting market compared to most markets in terms of the amount of influence and power that the government has on it. We've been very lucky, because of where we live and where our business is set up that we could accelerate so quickly in the healthcare space.

[0:12:15.8] MB: You had a particular strategy that you shared with me prior to this interview that I thought was an incredible method for breaking into any industry and going from having virtually zero credibility, very few connections and not being a presence, to being a dominant industry presence, starting to shape trends, be on stage with some of the most predominant and preeminent leaders in that industry. You use this to break into healthcare. Tell me a little bit about that methodology and how it works.

[0:12:44.4] MW: Yeah. We backed into this by accident. Now I'll tell you, yes, it is a very good strategy, but it wasn't exactly what we were thinking at first. When we made the shift from a tech accelerator into a seed stage fund, we had one piece of collateral that was left over, which was our demo day. We knew we wanted to get rid of the demo day, but we also knew the power of convening, of bringing people together to build your brand, to build your network and to strengthen the chances of your investments being successful.

We didn't want to get out of the convening business, but we did want to get out of the demo day business, which is where every year, you have the companies you have invested to get on stage and pitch. We just weren't interested in doing that anymore. We had the idea to throw a conference about healthcare innovation. It just so happened that Nashville, even for its very, very strong position in the healthcare industry overall, it did not have a healthcare innovation conference. In 2015, innovation really started to become a topic that all of the leaders in healthcare needed to have an answer for.

We created a brand Health:Further and we threw the first ever Health:Further Summit in August of 2015. To our surprise, the event sold out very, very quickly and it was a smash success. We had leaders and tons of attendees from all the big companies in town there. It was great. We didn't get on stage and profess to know anything, we just threw the party and we invited everybody. They helped us to understand what were going to be the important topics and who needed to speak on those things.

As we did that, A, we built credibility within the industry. B, we learned a lot. C, we started to build relationships with leaders in the industry that we would have never had otherwise, had we gone to these people simply as a venture capital fund saying, “Hey, we've got these companies. We want you to hire them as vendors, or we want you to consider buying them,” we would have been laughed at. By throwing a party and creating value for them, we got to be friends with them and we got to learn a lot and we got to develop our network.

Over the course of four years, we threw that event. Last year, we threw our last one, at least for a while. We put the event on hiatus, because our networks pretty well-developed now. Last year we had about 1,800 attendees. Half of them were coming from outside of the state of Tennessee. We had a 100 people coming from outside of the country. All of this has built our network, has enabled us to better understand what our investment thesis should be and has helped us to even create a path to globalize our business.

[0:15:12.3] MB: I love it. The power of convening as you put it, this idea of bringing people together and even the notion of curating other people and the content the value that they can bring, as you said, especially early on you weren't the keynote speaker, you didn't get on stage and talk about how amazing you are, though you obviously have started to do that now and we'll get into public speaking a little bit more. The power of that event was that you brought these people together and you were the catalyst, though you didn't have to be on the front of the stage and in front of everybody.

[0:15:44.5] MW: That's exactly right. I mean, I can tell you 2015, I didn't know anything about healthcare. It was definitely not my place to get on stage. By last year's summit, I interviewed Milton Johnson who was the former CEO and chairman. At the time he was the CEO and chairman of HCA. You're talking about the number one CEO in all of the hospital business in America and I interviewed him for 20 minutes and I knew what I was talking about. It was a big step from where I was in 2015 and the event was a huge part of that. Going to the event, programming it, curating it.

Every time there was another session that was planned, I needed to understand what that session was about. I really got a crash course that I don't know, maybe it wasn't a crash course. Maybe it was more like a college degree, because it took four years in the way that the healthcare business works. Now as you hinted to, I'm now doing public speaking about where the healthcare industry is and where it's going.

In major healthcare events last year, I keynoted the HFMA annual meeting. HFMA is a 75-year-old organization. It's the leading organization for finance professionals in the healthcare industry and I did a one-hour keynote at that event five years after not knowing anything about the business.

[0:17:04.2] MB: It's an incredible achievement. Tell me more about how you've been able to leverage things like public speaking. Actually, even before we dig into that, you mentioned in a previous interview that I thought was really interesting is that a while ago, you used to think that public speaking wasn't real business, or wasn't real work and you've changed your perspective on that now, see how powerful it can be. Tell me about that shift that you made and then how you’ve started to integrate that into building your business.

[0:17:32.4] MW: Yeah. That shift happened for me when I did my TEDx Talk at TEDx Nashville in 2014. I had done a couple of public speaking things before that. Really in retrospect, mostly panels or technical talks, I hadn't really done the big 18 minute type of TED talk format before. I just did not have enough respect for what went into it. I really didn't. As any TEDx speaker will tell you, when you are selected to do a TED talk, you have to go through a coaching process.

I went in and I showed my deck to the coach at the time and said, “This is what I'm thinking about.” Quite frankly, I was pretty arrogant about it. I was like, “Ah, I'm going to kill it.” I had this talk that had seven different points in it, no good narrative to it. I didn't really internalize that. I needed to have this down, like I wasn't going to be able to read from slides. And they just killed me. They just said, “Hey, this is way too complicated. You need to break it down to three simple points. B, this sounds like something everyone else has said. How are you going to make this unique? C, you have a lot of work to do in a short period of time. You got four weeks before your talk.”

I spend 24 hours being really mad and saying they didn't know what they were talking about. Then I came to reality and said they're right and I have a lot of work to do. I went and looked at a bunch of TED Talks online and thought about where I was versus where those speakers were and I said, “Man, I've got a lot of work to do.” Because once you do a TED Talk, it's immortal, right? It lives online forever.

I spent 40 plus hours committed to working on this talk, writing out an entire script, simplifying it significantly and making sure that I had surprise elements in there, bringing in some pop-culture references, recording it and then listening to it over and over, like you would listen to your favorite song. I listened to myself do this 18-minute talk over and over and over again, practicing it in front of multiple people, then the actual performance, which scared me out of my skin. It was definitely – now I'm much better now. That was the first time I ever had done anything like that, standing in front of a room of 2,000 plus people with the bright lights on you and you can't make a mistake.

It went great and it really set up the stage for so much of what I'm doing today. It set up the stage for my newsletter, for the book that I've been working on for a video series that I've done. Just for me even knowing that me telling my story and the philosophies that I've derived from my experiences could inspire and help other people. I didn't know that. I now have come to really respect public speaking. It's probably one of the most important things that I do. From a strategy tactic perspective, if it's something you're good at and not everybody is good at it, but if it's something you're good at, it's an incredible arbitrage of time and leverage.

You get on stage, people will pay you often to do it and it's marketing and it's brand building and it is a very, very unique thing where you can get paid to market yourself. Most things are not like that. Public speaking has become a very, very valuable skill for me and I have developed a great amount of respect for it.

[0:20:43.6] MB: That's a great frame and a way to think about it that you're basically being paid to market yourself in front of a roomful of people. As soon as you get off stage, you now have this instant credibility of everyone in the room knows who you are and just listened to you for 15 minutes, or however long you're speaking.

[0:20:59.1] MW: Exactly. It's a pretty big hack but it's work, right? The bar is high. There are people out there being paid six figures to do it. If you're going to do it, you're going to have to work at it. TED has really changed the game and has created an art form around public speaking, I would say, as TED on YouTube has just exploded and the number of views that a lot of those videos get. You can think about people whose entire careers have been made by TED. Simon Sinek comes to mind, right? By the way, his talk was a TEDx Talk. It wasn't even a proper TED Talk.

[0:21:28.2] MB: I didn’t know that.

[0:21:29.5] MW: It's a TEDx talk that got elevated to the TED level. Yeah. I mean, I think people don't necessarily take the TEDx stuff as seriously as they should, because you're in the TED network once you do it. If they find a talk to really blow up, then yeah, you could get elevated to a TED level. Go take a look at that talk again and you'll see he's not on the big stage, it's pretty low-budget actually, but the millions of views don't feel low-budget at all.

[0:21:53.6] MB: That's incredible. What advice or strategies would you have for someone who wants to up their personal brand, up their public speaking game, those might be different things, but you've done an incredible job of branding yourself, of building the Marcus Whitney brand, along with building your companies and your businesses. What advice would you have for somebody who is just starting out and doesn't have all of the credibility and the cachet that you do?

[0:22:20.4] MW: I think the place to start is to work on telling your story. That starts by thinking about your story. The TEDx Talk for me was the first time that I actually thought about my story. At that time was 2014, so there were certain elements of my story over the last five years that weren't there. I still had enough to talk about specifically going from waiting tables, to being a software developer, to being an entrepreneur, so that journey that I was on.

Now I can add soccer to it and a couple of other cool things that I've done over the last five years. When I started to think about my story, I started to think about okay, what were the principles that I knowingly, or unknowingly lived by that helped me to achieve the things that I did achieve? That's where I came up with the things I talked about it in the TEDx Talk, which even today are still key pillars that I live by, but also that I create a lot of my content around, this idea of believing, partnering up and orchestrating, which have become the framework for the Create and Orchestrate book and so many other things that I've talked about that.

That framework of knowing your story and being able to simplify what you've learned through your story down to three key points is really money and anybody can do it. I don't think there's any way that that framework can be saturated, because everyone's story is unique. As long as you stay authentic and unique to your own story, you can bring your own unique angle to that framework. There's just truth to the law of threes. People understand things in threes. It's just the way that we're wired. I think just knowing your story, working on writing your story down is where to start.

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[0:25:08.7] MB: I want to dig in to the three-part framework that you just shared; believe, partner-up and orchestrate. I think it's such a fascinating idea. Tell me about each of those components and how they put together.

[0:25:19.8] MW: Yeah. I had to think about how I grew into the person that I was. It definitely started with belief. When I was waiting tables, I was working six and a half days a week. During the six of the six-and-a-half, I was working double shifts. Anyone who's ever waited tables and those were double shifts knows those are hard days. Not just physically hard. They're hard mentally, because some days are good when you're waiting tables, some days are absolutely terrible. Sometimes you get stiffed.

You've got that break in the day and what are you doing during the break? Because you got to go back and work later on. It's really just hard. When I also had a one child and my wife at the time was pregnant with another child, it was just difficult to see our way out of it. We were living in a week-to-week efficiency hotel. There was nothing in my environment that I could see that should have given me any belief that I was going to be able to get out of it, especially by way of software engineering.

I had to believe in myself that I could. I spent so much time seeing myself as a programmer, putting myself in environments that would reinforce that belief. I just find belief to be the fundamental human capability that allows us to become things that otherwise we would never be able to become. That was the first part for me. Then there's been a recurring theme throughout my life of co-creation, where things don't tend to happen very well when I'm doing them by myself. I have to learn this lesson over and over again. I'm learning it again right now and I'm about to engage in another partnership with a new venture that I'm working on. I'm so excited, because all of a sudden, things are moving quickly again.

It is really, really hard to do things by yourself, right? When you have a partner, you just can get that flow of energy and you get to focus on the things that you're good at and that you love to do and that other person can focus on the things that they're good at and that they love to do. There's magic that happens there. I saw over and over in my career the importance of partnering with somebody else in order to make something great happen.

Then the third stage, orchestrate, is just this idea that ultimately to do anything big, to do anything major, to do anything grand, you have to get a lot of people on the same page, moving in the same direction. This has often been something I've had to do through big events, but I think the biggest example I've ever had in my life of this was bringing professional soccer to Nashville. That was something that required more orchestration than I've ever done before. This was getting people on the same page in politics, in the community, investors. Just so many different people had to be marching in the same direction in order to make it possible for a professional soccer to come to the city of Nashville.

Just whenever you're trying to do something big, this mindset of orchestration is key. When you think about orchestration often, you think about an orchestra and a conductor. If you look at the conductor, they look weird because they're up there and they're waving this stick and they're not actually playing any of the instruments and that's the point, right? Is the work of orchestration is not actually playing the instruments, it's keeping everybody aligned and feeding into everybody else, so that the collective result is harmonious and successful. That is a key skill that whenever you want to take anything you're doing to a grand level, I think is very, very important to be able to do.

Those are the three things that I saw in my story come up over and over and over again. They were just a theme. Yeah, it resonated with people when I did the talk, so I decided to name my book after it.

[0:28:58.0] MB: There's so many things I want to break down from that. Let's start with the story about belief. It's such a powerful narrative going from a college dropout, a waiter, to becoming one of the most powerful, prominent, the biggest healthcare venture capitalist in the country, maybe the world even potentially. What advice would you have for someone who is in a similar situation that you were in 20 years ago? Their back is against the wall, they're struggling, they don't necessarily see the path forward. What would you say to them and what would you tell them to do?

[0:29:33.3] MW: The thing that I think was so important about that time and you said backs against the wall, I think backs against the wall is helpful. I think the pressure that's created from having your back against the wall can really push you to do great things. The goal I set while it did not have a lot to do with the life I was living, it was ultimately achievable. It wasn't so outlandish crazy that it couldn't possibly happen. That's something that I've learned is very important, which is belief is very, very powerful. It is a critical ingredient in doing anything really, really meaningful in the world, especially in terms of tapping into your true talents and your true purpose for being here.

You have to believe in something that is attainable and achievable. It needs to be a stretch, but it also needs to be achievable. For me, the stretch of going from waiting tables to being a junior software developer at a company, making $45,000 a year and getting a benefits package, it’s a pretty big jump, but it was attainable, right? You know what I mean? It wasn't completely inconceivable that it could happen.

I then leveraged that to dare to believe the next thing and to dare to believe the next thing. I think over the course of the last 19 and a half years that I've been developing this career, I've probably believed 19 to 20 different things. Probably every year, I've dared to believe a little bit more and a little bit more and the success that I've gotten from each belief that worked out was rolled into the next one and it provided a little bit of momentum. It certainly helped any debate I might have in my mind about whether or not it was possible for me to achieve that thing.

I could always look back at the last thing and say, “Dude, you did that. You can definitely do this next thing.” I think where people get out of alignment with that energy is when they set a goal that is just too far from where they currently are. It doesn't mean they can never do it, right? Because if you take my whole story and you put it together and you say, this guy was a college dropout who waiting tables and didn't know anybody in town and now he is one of the owners of a major league soccer team, right?

Okay, so if you take everything out of the middle, that is completely impossible, right? There's no way I can jump from that first thing that I said to the last thing. If you take all the hops in between, then it starts to make sense and it starts to become more and more plausible. I would have never believed in the year 2000 when I was just trying to figure out how to be able to get into a regular apartment that I could potentially be a co-owner of a professional sports team. That would have never been a realistic thing for me to think about.

I was just trying to take care of my kids. I was just trying to get healthcare benefits, right? I just didn't stop there. Once I got that, I was like, “Okay, great. This is awesome. I've achieved that. Now what's the next thing I can believe that's attainable? How do I build that momentum from the last thing that I did?” I think that's the angle that I see some people get a little bit tripped up on is from where they are and what they want to be, they're skipping steps.

[0:32:54.3] MB: Such a great story. It's time to dig into this. I'm so curious. I think many people's life goal is to own a professional sports team. What is that like and how did you achieve that?

[0:33:09.1] MW: It's like so many other things, right? A, five years ago when the journey started, I never thought this would be the way that it would play out, but I did know there was something there worth spending my time and energy on. The background to the story is Nashville has been growing at an incredible rate for the last, let's just call seven years. We had a pro-am soccer team called the Nashville Metros that had been around for several decades. Unfortunately, just from timing perspective, the ownership group had to close its doors, and so Nashville was left with no competitive soccer team to cheer for.

A young man named Chris Jones saw that and said, “Well, that sucks. I would like to start a community-based soccer team called Nashville Football Club. It's a non-profit and everybody can pay $75 in order to be a part of it and let's see what we can do.” He put it out on Twitter. This whole thing actually started as a tweet.

I saw that and I ended up being the 86th person to pay $75 to be a member of this non-profit. To be completely honest, I was really busy with my own work at the time. I stayed tuned in via social. I would e-mail Chris from time to time, but I didn't have a lot of time to go to the games. I was on planes going to Boston and San Francisco working a lot at that time.

By the end of the very first season that they played, they were having between 1,000 to 2,000 people going to the games. They ended up making the playoffs. Now this was fourth division soccer, right? There's no TV or anything like that. It’s not a lot of money in it, but they'd clearly shown that Nashville had an appetite for soccer and there was the opportunity to develop something really, really great there.

At the end of that season, I reached out to Chris and said, “Hey, let's get together.” We had lunch and he said to me, “Look, we had a great first season, but I think this thing needs some real leadership in terms of tightening up the business. Would you join the board?” I agreed. Pretty quickly after joining the board, I became the chairman of the board. Then pretty quickly after that, there was an article in our local newspaper that said that a professional team, they were in the third division from Pennsylvania had spoken to our mayor's office and was looking at moving to Nashville.

That was an opportunity for us to leverage that story and say to the public hey, if anyone's going to bring professional soccer here, they need to talk to us first. That got the local paper involved and they interviewed us for a story about that. That really started the ball rolling on a conversation about how we would take this non-profit fourth division entity and make it into a professional team.

I knew just from my work in business that there was no way that a non-profit could ultimately run a professional team in America. Just none of the leagues would really support that long-term. I also had experience, because I've been working in the tech accelerator on how to package something up to raise money around it. I shifted my energy to building a pitch and to hosting investor events. In our very first investor event, we found our lead investor, a gentleman named David Dill who then was the president of LifePoint Health and now is the CEO.

David brought along a good friend of his, who's also a healthcare entrepreneur, a gentleman named Chris [inaudible 0:36:39.3]. Then David recruited me to be part of the ownership group. Within 18 months of me joining the board of Nashville Football Club, I ended up becoming part of the ownership group of the group that went and got a pro franchise in the third division, which quickly became a second division for soccer in the United States, a group called the United Soccer League.

Then news came out that major league soccer was looking to do an expansion and was going to add four teams to the league. A group led by John Ingram, who is one of the – let’s just call most successful business families, the Ingram family in Nashville, started that process. We entered into negotiations with John just to unify the bid for Major League Soccer. John then purchased a majority of our franchise, in exchange for us getting a percentage of the major league team should we be awarded it. Then a year later, we were awarded the major league team. We were the first city to receive an expansion team. We will play our first game February 29th of 2020 in Major League Soccer. That's the story. That's how it happened.

[0:37:54.1] MB: The thing I love about that and this comes back to the concept of orchestration, which I want to dig into a little bit more, is that very similar to the lesson you shared about how your career trajectory, it's all about these individual steps, right? You can't necessarily see what the end is going to be and yet, each step and each process and coordinating all these different people and all these different relationships opens a new door and a new opportunity. If you don't take the first step, then you never see the winding path that can unfold before you.

[0:38:27.8] MW: That’s exactly right. I mean, I would call the first step when I joined the board of Nashville Football Club, right? What earned me the right to do that was when I get to pay $75 to be a member. The first real step was when I joined the board. You could not have told me that from the day that I joined the board three years later, we were going to be receiving a Major League Soccer expansion team. That was not even in the cards. In fact, when I first accepted the role of chairman, I put a message in front of – you have to go to the board and state your vision, right? I said, we will reach Major League Soccer in 10 years, right?

[0:39:07.0] MB: You beat that goal.

[0:39:08.3] MW: Yeah. We cut that goal in half. Did I see this ultimately happening because of the momentum of the city and all this other stuff? Yes. Did I know it was going to happen as quickly as it did and then I was going to be playing the role that I played in it? No.

Getting my hands dirty at the non-profit level gave me incredible insight that was valuable all the way through to the Major League Soccer expansion bid. I understood the supporters very, very well. I understood the community. I understood a lot of things that earned me an opportunity to continue to be considered valuable as a member of the ownership group. Yes. I had to do a lot of orchestration along the way.

Yes. I mean, I think that is a skill. I think I might have even heard it on one of your shows, just the importance of the skill of synthesizing things and not necessarily being a specialist in a particular thing, but being able to learn from a variety of experiences and then bring all those experiences together to create more value than you would if you only understood things in one realm. That's been something I've just continued to do throughout my life. Orchestrating really helps that, because you have to communicate with lots of different people coming from lots of different perspectives.

While I've never been in politics, I've had to work with politicians in order to get things done. I have a better understanding of politics than I ever would before having had to work with politicians, right? If that makes sense.

[0:40:37.1] MB: That totally makes sense. The analogy of the orchestra is great, because as you said earlier and this is a really powerful image, the conductor is not playing an instrument. To me that's a really important lesson that many people miss when they think about achieving a big goal, they think about executing and hustling in the day-to-day of it, but the orchestration piece is such a powerful component as well.

[0:41:03.7] MW: Absolutely. The conductor's job is to make everybody else look like a rock star. That's the job. To even in real-time highlight and signal to the audience – Some of the stuff that the conductor does, I'm not even sure it's really for the orchestra, as much as it is to cue the audience, pay attention to this section right now, right? Because they're about to go off. You know what I mean? I think that's part of the deal too. I think there's incredible value in highlighting other people and celebrating other people and making sure that two different groups that will be much better together than it will be apart, understand how much better they'll be together and navigating, getting them to believe that.

Those were things that we had to do through this process, because everyone had their own interests, right? I mean, we all shared a vision. The clear vision was we want to have Major League Soccer here in Nashville. People are coming at it from different perspectives, right? The politicians owe something to their constituents. Different groups of investors want different things. That's just reality. There's nothing good or bad about that. That's just the way that the world works. You have to be able to show people that none of us are going to get what we individually want out of this if we can't make this happen together. There will be lots of compromises and sacrifices that will happen, but ultimately, we'll all get to enjoying this greater vision and ultimately, you'll also really get what you're after.

[0:42:34.1] MB: That makes me think of another comment that I've heard you make in the past that I thought was really insightful, which was the difference between management and leadership. I think you and I share a similar perspective. Correct me if I misstating this, but I think you once said you don't love managing people. I'm very similar. I don't like managing people. I love coaching and inspiring and that thing. The distinction between management leadership, I think is really interesting and I'd love to get your insight on that.

[0:43:00.9] MW: Yes. Leadership I believe is the highest order in any organization. It is about things like vision, values, communication, principles, goals, accountability, ethics, integrity, those are the things that leadership is about. Inspiration, inspiring people. Those are the things that make up a culture. Management is an operational function. I have a framework for the way that I have reverse-engineered business, because I dropped out so I didn't go to business school. I don't have a traditional way of interpreting businesses, but I basically have reverse-engineered it into eight concepts that I've never seen any business not have to adhere to. They actually go in order of importance, but they are all critical and necessary.

At the very top of the – I call them the eight core concepts. At the top is leadership, then finance, then operations, then growth. I'd be happy to talk about what I mean by that. Then product, then service, then sales and then marketing. Those are to me the eight core concepts that every single business has to address. Leadership is the highest order concept. Management falls inside of operations, which to me is the third highest order concept.

Management is about delivering things predictably, ultimately. That is to all your different stakeholders. You have employees that are stakeholders, you have customers that are stakeholders, you have investors that are stakeholders. You put forth a brand promise, you put forth a promise of what value you're going to deliver to all of those stakeholders. Management is about seeing to that actually happening.

Some management is project management, some management is people management. In the case of people management, that's a skill set. That's a very specific skill set. Not the same skill set to me as leadership. I think both are necessary, but I think they often get conflated. They're not the same thing. If you've done management as much as I have and have had the mixed bag of results that I have had, you know what I mean? You've also done leadership and you've had a different set of results for that, you start to distinguish between the two and get clear on what you're passionate about, what you're good at and whether or not leadership and management are the same thing. For me, they're not. For me, I am very, very passionate about leadership and I see management as a skill set that I value highly, but that I am not that interested in personally.

[0:45:48.6] MB: I love that framework and I personally agree with that breakdown and the distinction between management and leadership. I through my own business experience also have a very similar perspective about my own strengths around management, but that's a whole aside, that we don't have time to get into because I know we're running out of time.

For listeners who want to concretely implement something that we've talked about today, we've talked about a bunch of different strategies and ideas, what would be one piece of homework or initial action stuff that you would give them to start taking action towards something we've discussed?

[0:46:25.8] MW: Yeah. Something I've been thinking about a lot lately is the Japanese concept of ikigai, just the Japanese concept of life purpose. It's falling at this intersection of what you love to do, what you're good at, what the world needs and what you can get paid for. I find that to be such a helpful directive framework around how you can really maximize your time on earth.

I think about entrepreneurship as a creative palette. Sometimes, your partner will be the entrepreneur and you will be the creative, right? You can still have lots of entrepreneurial endeavors, but you're not necessarily great at finance, right? Look, in order to be a really great entrepreneur, you got to know finance stuff. It's pretty important.

I think thinking about where you fall at that intersection, what do you love to do and what are you good at and what will the world pay you for and what does the world need? I think that process of self-awareness is so helpful for then figuring out all these other steps. I'll repeat, thinking about your own story, just really going back and jotting down what's happened to you in your life and the way that you remember it and what themes emerge from that process, I think is incredibly helpful.

There are so many different frameworks out there for how you'll put together a business. There's the business model canvas. There's the attraction VTO. There's the lean canvas. There's just so many different ways to get the thoughts out of your head around how you want to launch a business. I think the most important things really are centered around self-awareness, because it's how you position yourself relative to this thing you want to do and who you need to partner with in order to make it happen, and what is going to be your challenge around orchestration. Those are the things that I think are really, really important and that I think everybody can do. My task for everybody would be how do you get more clear on who you really are.

[0:48:31.5] MB: The idea that self-awareness is one of the most important business skills is something that I fundamentally believe and in many ways, guides many of the conversations we have here on the Science of Success. It's so interesting to hear that from someone who's been such a successful business person that you have a very similar perspective as well.

[0:48:51.9] MW: Yeah. I mean, I'm at this point in my career and in my life. I'm 43, I'll be 44 here shortly. I've raised two children. I’ve probably learned more than that than I've learned through business. I've had so many failures that have enabled me to have the short list of successes that I'm very proud of, but I'm not undefeated, right? I've got losses on my record. Even in my successes, I've got losses, right? I think as I look back, it's fine. I learned a lot about myself through those things, but one of the big things that I learned is I'm not good at everything and that's okay, nobody is. Nobody's great at everything.

You don't know until you try. I think that you have to be okay with failure if you're going to be a creative entrepreneur, because that's part of the self-discovery process is going through those failures. Yes. In reflection as I think about my remaining time here on earth and especially the remainder of my 40s and my 50s and my 60s, I want to maximize my impact. That means I'm not going to spend any time doing anything I don't think I'm exceptional and uniquely exceptional. Management would not be one of those things, right? I will manage to the degree that I have to. It's not something that I like doing. I know I have shortcomings in it and I'm happy to accept that. That's totally fine by me.

[0:50:06.1] MB: Another great insight that you can't be good at everything and acknowledging your shortcomings is a critical component to being a successful business person. Marcus, for listeners who want to find more about you, your work and everything that you're creating and doing online, what is the best place for them to do that?

[0:50:24.1] MW: MarcusWhitney.com. I would welcome you to come to my website and please subscribe to my e-mail, The Grind. It is I think the most important work I do. I send it out every week and it is a very, very personal note from me to you, where I am talking about my life and what I am learning from the experiences that I'm having in my life. Then I also keep you posted on things I've got going on, like online content and things of that nature. Just my website and subscribing to my e-mail list is my one simple ask.

[0:50:58.0] MB: Marcus, thank you so much for coming on the show, for sharing all this wisdom. Some great stories, some great insights about an incredible journey and some really fascinating business concepts and ideas.

[0:51:09.2] MW: Matt, thank you so much for having me. It's an absolute honor.

[0:51:12.3] MB: Thank you so much for listening to the Science of Success. We created this show to help you our listeners, master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an e-mail. My e-mail is matt@successpodcast.com. That’s M-A-T-T@successpodcast.com. I’d love to hear from you and I read and respond to every single listener e-mail.

I'm going to give you three reasons why you should sign up for our e-mail list today by going to successpodcast.com, signing up right on the homepage. There are some incredible stuff that’s only available to those on the e-mail list, so be sure to sign up, including an exclusive curated weekly e-mail from us called Mindset Monday, which is short, simple, filled with articles, stories, things that we found interesting and fascinating in the world of evidence-based growth in the last week.

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Remember, the greatest compliment you can give us is a referral to a friend either live or online. If you enjoyed this episode, please leave us an awesome review and subscribe on iTunes because that helps boost the algorithm, that helps us move up the iTunes rankings and helps more people discover the Science of Success.

Don't forget, if you want to get all the incredible information we talk about in the show, links transcripts, everything we discussed and much more, be sure to check out our show notes. You can get those at successpodcast.com, just hit the show notes button right at the top.

Thanks again, and we'll see you on the next episode of the Science of Success.

December 11, 2019 /Lace Gilger
Career Development, Mind Expansion
Akshay Nanavati-01.png

The Truth About Fear & Why You’ve Got It All Wrong with Akshay Nanavati

October 31, 2019 by Lace Gilger in Mind Expansion, High Performance

In this episode, we show you how to turn your fear into health, wealth, and happiness. If you want something you’ve never had before, you have to do something you’ve never done before. That means suffering and taking risks. Building a positive relationship with suffering is one of the most important life skills you can master. Suffering is the true training ground of self-transcendence. With our guest Akshay Nanavati we show you how to choose your struggle and build meaningful suffering into your life.

Akshay Nanavati is a Marine Corps Veteran, speaker, adventurer, entrepreneur and author of "Fearvana: The Revolutionary Science of How to Turn Fear into Health, Wealth and Happiness." He is also the founder of the nonprofit, the Fearvana Foundation. His work has been featured in Forbes, Psychology Today, entrepreneur.com, CNN, Huffington Post, Military Times, FOX 5 NY, ABC, NBC and other media outlets around the globe.

  • From drug addiction to marine corps Bootcamp - to hunting for bombs in Iraq - how Akshay learned to deal with fear

  • The toughest battle Akshay had to fight was coming home - dealing with PTSD and suicidal thoughts

  • We live in a world that demonizes stress, anxiety, fear, pain and suffering - and yet in the psychology and neuroscience research shows us that our emotions are normal and inevitable

  • We don’t live in a world of life-threatening risks anymore, and so our brain creates these risks

  • There are no bad or good emotions, there are only emotions

  • Fear is not the problem, its the fear of fear

  • No emotions are good or bad - we assign and create the meaning via our beliefs

  • Humans are meaning-making machines - we naturally create meaning out of everything

  • Your problem is that you are waiting for the fear to go away.

  • What you are labeling yourself can powerfully shape your experiences. Typical behaviors like “depression” “PTSD” etc are just brain patterns, and they can be re-written using “Top-Down Neuroplasticity”

  • Don’t wait for the fear to go away, act despite the fear.. or once you learn to train yourself.. BECAUSE of the fear

  • The best things in life come from struggle.

  • The struggle is neurologically required for growth.

  • Building a positive relationship to suffering is the single most important skill to master.

  • “Hebbs Law” - neurons that fire together, wire together

  • London taxi drivers have a physically larger brain memory structure in their brain because of their need to know the complex back streets of London

  • There is a war in your brain for neuronal real estate - use it or lose it.

  • Should you try to SEEK Suffering instead of AVOID suffering?

  • "There is no coming to consciousness without pain. People will do anything, no matter how absurd, in order to avoid facing their own Soul. One does not become enlightened by imagining figures of light, but by making the darkness conscious.” - Dr. Carl Jung

  • “Until you make the unconscious conscious, it will direct your life and you will call it fate.” - Dr. Carl Jung

  • You are not weak when you feel fear.

  • Visualize yourself in the process of going through the struggle, the suffering, the tough part of your goals - not the easy parts at the end.

  • You have to “put yourself into the suck."

  • There is tremendous beauty in pushing through and into your fears.

  • Adversity and struggle are both inevitable and desirable

  • Don’t wait for the fear, seek it out, train in it.

  • Everything worthwhile is hard, and you have to train yourself to fall in love with suffering. Fall in love with the process.

  • Be with what is, but don’t be what is.

  • “Suffering is a training ground for self-transcendence”

  • You cannot get better at something without doing it.

  • Train yourself “in suffering”

  • Exercise is a “miracle grow for your brain.” If you could put all the benefits of exercise into a pill, it would be the best selling pill of all time.

  • There is bliss in pain. There is tremendous bliss in pain.

  • If you want something you’ve never had before, you have to do something you’ve never done before. That means suffering and taking a risk.

  • If you don’t proactively search out a proactive worthy challenge - something to struggle and suffer for in your life - then suffering will find you anyway.

  • Don’t follow your passion, find your "worthy struggle."

  • Stop looking for quick gratification, push yourself into a worthy struggle and commit entirely to it.

  • “I like the pain that is necessary to be a champion.” - Arnold Schwartz

  • You don’t discover a passion you develop a passion.

  • You have to put yourself in uncomfortable situations to develop your passion.

  • Train yourself in the journey, love the journey - but it’s not a journey its the STRUGGLE that really matters.

  • You only evolve when you suffer. That’s why lottery winners typically lose their winnings. When you struggle for it, you become a different person.

  • “There is no finish line"

  • Progress is not the elimination of problems, the problem is the creation of new problems. Learn to fall in love with problems.

  • The greater the struggle, the greater the evolution. Call forth more suffering.

  • Once you push into fear, you will find your nirvana on the other side.

  • Bliss is on the other side of fear.

  • Stillness is so important in today’s distracted world.

  • Homework: Find one little thing to test yourself. Do a little thing to push yourself outside your comfort zone. Don’t just do it, come back and reflect on it. Journal about it.

  • “The Action-Awareness Cycle” - Take action, and then come back and reflect on it.

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Want To Dig In More?! - Here’s The Show Notes, Links, & Research

General

  • Akshay’s Website

  • Akshay’s Wiki Page

  • Akshay’s LinkedIn, Twitter, and Facebook

Media

  • Fearvana Media Directory

  • Mark Pattison - “Finding Nirvana by Embracing Fear, with Akshay Nanavati” By Mark P

  • Bloomberg (Travel Genius) - “How Many Push-ups Should You Do on a Plane?” By Mark Ellwood and Nikki Ekstein

  • Thrive Global - “Why Failure Is Necessary To Evolution” By Apoorva Mittal

  • Entrepreneur - “6 Lessons This Marine Veteran Learned Overcoming PTSD, Alcoholism and Suicidal Thoughts to Build a Successful Business” by Akshay Nanavati

  • Forbes - “Fearvana: How Millennials Are Using Fear As A Gateway To Bliss” by Jules Schroeder

  • Your First 10k Readers - “HOW TO CONNECT WITH INFLUENCERS, GET FEATURED ON MAJOR MEDIA, AND REACH MILLIONS ACROSS THE GLOBE” by Nick Stephenson

  • Chris Guillebeau Interview - “FROM PTSD TO “FEARVANA”: AKSHAY NANAVATI’S QUEST TO RUN ACROSS EVERY COUNTRY”

  • Inc - “The Marine, the Dalai Lama, Overcoming PTSD, and Overcoming Fear” By Joshua Spodek

  • [Podcast] Mindfulness Mode - 359 Turn Fear into Health, Wealth and Happiness; Fearvana Author Akshay Nanavati

  • [Podcast] Jordan Harbinger - 289: Akshay Nanavati | Fearvana: Finding Bliss from Suffering

  • [Podcast] Finding Mastery - AKSHAY NANAVATI, MARINE CORPS VETERAN - FINDING MASTERY 176

  • [Podcast] Superhuman Academy - THE NEUROSCIENCE OF FEAR & HOW TO CHANNEL IT FOR GOOD W/ AKSHAY NANAVATI

Videos

  • Fearvana YouTube Channel

  • From broken-down alcoholic to sober and thriving

  • B-SCHOOL W/ MARIE FORLEO VID BY AKSHAY NANAVATI

  • INKtalks - Akshay Nanavati: Find strength in fear

  • Abel James - Akshay Nanavati: Fearvana, One Trick To Break Any Habit & Why He’s Running Across the World

  • Knowledge for Men - Akshay Nanavati: Existing to Living

  • Thai Nguyen - Meet Akshay Nanavati | Marine Corps Veteran Conquering Every Country...On Foot.

  • The New Man - How to Fall in Love with Fear | Akshay Nanavati Fearvana | Interviewed by Tripp Lanier

  • Wysa - Live Q&A: Akshay Nanavati and Chaitali talk about PTSD

  • Hustle Island - How To Deal With Fear as an Entrepreneur with Fearvana's Akshay Nanavati

Books

  • FEARVANA: The Revolutionary Science of How to Turn Fear into Health, Wealth and Happiness by Akshay Nanavati

Misc

  • [SoS Episode] The Hidden Brain Science That Will Unlock Your True Potential with Daniel Coyle

  • [Book] Thinking, Fast and Slow by Daniel Kahneman

Episode Transcript

[00:00:04.4] ANNOUNCER: Welcome to The Science of Success. Introducing your host, Matt Bodnar.

[0:00:11.8] MB: Welcome to the Science of Success; the number one evidence-based growth podcast on the Internet with more than four million downloads and listeners in over a hundred countries.

In this episode, we show you how to turn your fear into health, wealth and happiness. If you want something you've never had before, you have to do something you've never done before. That means suffering and taking risk. Building a positive relationship to suffering is one of the most important life skills that you can master. Suffering is the true training ground for self-transcendence. With our guest, Akshay Nanavati, we show you how to choose your own struggle and build meaningful suffering into your life.

Are you a fan of the show and have you been enjoying the content that we put together for you? If you have, I would love it if you signed up for our e-mail list. We have some amazing content on there, along with a really great free course that we put a ton of time into called How to Create Time for What Matters Most In Your Life. If that sounds exciting and interesting and you want a bunch of other free goodies and giveaways along with that, just go to successpodcast.com. You can sign up right on the homepage. That’s successpodcast.com. Or if you’re on your phone right now, all you have to do is text the word smarter, that’s S-M-A-R-T-E-R to the number 44-222.

In our previous episode, we discussed how to get started building your network and traffic online. We learn exactly how to build an audience from scratch, shared insider lessons from the best content marketing approaches, talked about how to get your content to go viral and uncover a mind-blowing Facebook advertising strategy and showed you why e-mail is one of the most important marketing channels with our previous guest, Joe Fier. If you want to build an audience from scratch, check out our previous episode.

Now, for our interview with Akshay.

[0:02:08.6] MB: Today, we have another awesome guest on the show, Akshay Nanavati. Akshay is a Marine Corps veteran, speaker, adventurer, entrepreneur and author of Fearvana: The Revolutionary Science of How to Turn Fear Into Health, Wealth and Happpiness. He's also the founder of the non-profit, the Fearvana Foundation. His work has been featured in Forbes, Psychology Today, CNN and many, many more media outlets. Akshay, welcome to the Science of Success.

[0:02:34.5] AN: Thank you so much for having me here, Matt. It's a real pleasure and honor.

[0:02:37.9] MB: Well, we're so excited to have you on the show today. I love your work and all this stuff you talk about. I also really like that you have the word adventurer in your bio. That's just a really cool line. I think everybody wants to be an adventurer, or at least in my – I definitely want to be an adventurer.

[0:02:52.1] AN: Yeah, it's a beautiful thing for sure.

[0:02:54.2] MB: That's great. I'd love to start out with before we dig into a lot of the science and the research and the strategies around how to turn fear into health, wealth and happiness, I want to start with your personal story and how you got on this journey.

[0:03:10.9] AN: Yeah. It's been a long road to get to this point now with all the work that I do with Fearvana. The journey to Fearvana began when I moved to the US at about the age of 13. I moved from India and Singapore. Soon after moving here, I got very heavily into drugs. I lost two friends to drug addiction.

I was in a pretty dark space. I used to cut my own arm. I still have scars on my arm from cutting myself and burning myself. I did many things that sometimes I wonder how I made it out alive and thankfully, I did. I was heading down that path with just my two friends that I lost. Thankfully, my life changed after watching the movie Black Hawk Down. I don't know. Have you ever seen that movie, Matt?

[0:03:48.7] MB: Yeah, definitely. It's an awesome movie.

[0:03:50.4] AN: Yeah, very powerful movie, right? Watching that movie was a trigger that changed my life almost overnight. Stop doing drugs, join the Marines, despite two doctors telling me that boot camp would kill me, because of a blood disorder I was born with.

Obviously, I survived. Through the Marines, I started to find the beauty in adversity, the beauty in challenging myself and exploring really the limitlessness of the human potential. I started doing other things, like mountain climbing, cave diving, skydiving, ice climbing, I mean, you name it. Nature became my playground to push myself and test myself.

Then in 2007, I was deployed to Iraq as an infantry marine, where one of my jobs out there was to walk in front of vehicles looking for bombs before they could be used to kill me and my fellow Marines. Pretty dangerous job as you might imagine, but it taught me a lot, once again on navigating the experience of fear and having to deal with it. I then ultimately thrived in the experience of war.

My toughest battle really was after coming home. I struggled with PTSD, depression, alcoholism. I was on the brink of suicide. I was at a point in my life that I just binged drink just liters of vodka a day, until one morning I actually pictured myself walking over the kitchen picking up a knife and slitting my own wrists. That was a very dark moment in my life. That was the trigger to changing everything.

After that is when I started researching neuroscience, psychology, spirituality. Initially, it was just to heal myself, but it led me on this far more meaningful quest to figure out how do we collectively navigate human suffering, because obviously I'm not the only person who suffered, right? I spent years researching, reading books and just really delving deep into the subject. Then eventually, led me to Fearvana and everything that I do now with the book and the whole line of work and everything I do around this concept and this ethos of Fearvana.

[0:05:28.5] MB: Such a powerful story. I'm so thankful. I know the listeners will be thankful too that you made it through that tough struggle. Now you're on this mission to help people and help people understand fear and what it really is and the power that can come with fear. Tell me more about that.

[0:05:53.1] AN: Yeah. As I started researching and started learning to heal myself, I realized one thing just a real life experience that everything worthwhile I had done, had been absolutely terrifying and extremely hard. Yet, we live in a world that demonizes things like fear, stress, anxiety, pain, suffering, adversity. When people hear these words, nobody thinks of them as positive words, right? We don't frame them as positive emotions, positive experiences. We demonize them.

Yet in all my research – my life experience validated this. As I started researching, I came to learn that neuroscience and psychology, even in spirituality, all validate that we don't control what first shows up in our brain. They've done really, really fascinating studies with neuroscience that will show that they can actually register – they can find in someone's brain and that they've done – they can register in their subconscious, they've done an action before they actually consciously do that action.

If I pick up a glass of water next to me, it's registered in my brain before I physically do it. Spirituality is showing the same thing. Even if you think about it just logically, I mean, if I'm sitting in a room right now, right? Somebody walks in here with a gun, I'm not choosing to feel fear. Fear just shows up as an automated response, as a reaction to this external stimuli, because that's a normal reaction to a life-threatening risk. The reality is we don't live in a world of life-threatening risks anymore. We create these risks. Our brain is not designed for this world.

As I was researching this, I realized that the problem was not this fear, this stress, this anxiety, it was the demonization of this. Even post-traumatic stress disorder, for example. When I was diagnosed, they told me that I have PTSD, because I struggled with things like survivor's guilt. I lost a friend in the war and I always felt it should have been me that died instead of him. I was jumpy with loud noises. I didn't like crowds. They told me that these were symptoms of post-traumatic stress disorder.

As I was doing all this research, I realized that being jumpy when there's loud noises is just a normal human response to war. My brain learned to say that loud noises equals death, so inevitably after the war, I was just a little bit more hyper vigilant than everybody else who hadn't had that life experience and that experience at being in war. I stopped labeling a disorder and I came to realize that the symptoms of post-traumatic stress are not indicative of a disorder. By separating myself from that self-identity, that label of disorder, I could ultimately create a new one.

That's how I stopped demonizing any of these emotions and came to realize that there are no bad or good emotions, there are only emotions, and it's up to us to decide what we do with them. So much research has even shown this. They've done studies, for example with students taking a math test. They showed that people had equally high – a bunch of groups of students had equally high levels of cortisol, which is the stress hormone, but the students who performed well were those who believed that they weren't anxious as a result of math. The other students who performed poorly said that they were – “I get anxious at math.”

It wasn't the cortisol and the stress levels that was a problem, it was their belief about stress. That's the real thing. Fear is not the problem. It's the fear of fear. It's the same thing with stress. Stress is not the problem, it's the stressing out over stress. That's how I learned to find value in all these emotions. Even my post-traumatic stress, so just as a practical example, what I did was I found meaning in my survivor's guilt. I put a poster up of my friend that I lost in the war and it said, “This should have been you. Earn this life.” The guilt never went away. I just learned how to use it, as I did with all these “negative emotions.”

[0:09:08.7] MB: Wow. That literally gave me goosebumps. Such a powerful message. The point that you made that there's no good or bad emotions, we assign and create the meaning of our emotions largely through the filter of our beliefs. Explain that to me more.

[0:09:28.7] AN: Sure. Yeah, we create a meanings to everything. We're meaning seeking creatures. There's a great researcher named Dr. Michael Gazzaniga, something like – I forget how to say his last name, but Gazzaniga, something like that. Amazing research he's done to show how we're all meaning seeking creatures. Even if there's parts of our brain missing that we're actually not able to create meaning, we'll find meaning anyway. We'll create meanings. We're doing that to external stimuli and we do that to the internal stimuli off our emotions as well.

As a tangible example of this, when I went rock climbing with somebody, she felt really scared. She felt terrified of the climb. Climbed anyway. We got to the top. Came back down. The problem was not her fear. After coming back from the climb, she said to herself things like, “Why was I scared and you weren't?” I wasn't scared on this particular climb. For me, it was easy. Now not because I was braver than her, but because my brain had created a relationship to these experiences that said these things aren't scary, these things aren't a risk, so that doesn't warrant the experience of fear anymore.

She created a meaning saying, “I'm scared, means I'm weak. If I'm scared of this and you weren't, then how will I write my book? How will I be successful? How will I build a business, because I'm scared of everything, right?”

I worked with another student of mine who said, “I'm just waiting for the fear to go away, so I can quit my job and start my business.” I said to him, “That’s your problem. You're waiting for the fear to go away,” but he believed he should be fearless, because we hear those things all the time. We assign meanings to our emotions and that is the real problem. In spirituality, Buddha said that we're all stabbed by the two darts of suffering. I call the second dart, syndrome. The first start is the one we don't control. It's if I stub my toe against a door, the first dart is the pain. Or if I'm sitting in this room and somebody comes in here with a gun, the first dart is the fear. I'm not choosing that. It happens as a neurological and psychological response to external stimuli.

The second dart is when I start saying things like, “I'm scared, because I'm weak, or my toe hurts. This door is stupid. Bad things only happened to me. Why does God hate me?” The self-dialog, we go into as a response to the emotions. I've seen this with people from all walks of life, people from struggling with depression, anxiety, PTSD.

I had one person I worked with who is labeled with the depression by a therapist. She started saying things to herself like, “I am depressed. I have depression.” It became her self-identity. Instead of saying things like, “My brain goes to a state of depression from time to time, but I'm not my brain and my brain is not me.” We are not our brain patterns, right? We are not those neurological patterns that we don't even control. They're wired into us as a result of everything that's happened in our lives. That's why I never even labeled myself alcoholic. I was refusing to assign myself that label of alcoholic. Instead, choose whoever I want to be and not be defined by these emotional stimuli.

Alcoholism had just become a pattern in my brain, right? It's neurological wiring that my brain had learned to say stress equals drinking. That's not me. It's just a pattern and I can rise above that pattern. Through conscious effort, you can actually change patterns in your brain. I mean, that's how building habits work. It's called top-down neuroplasticity.

Neuroplasticity is basically the science of the – the brain's ability to change itself. You can literally change the physical and neuronal structure of your brain. Top-down neuroplasticity is when you consciously make efforts to change your brain. You consciously notice a pattern, rise above that pattern and decide who you want to be outside of that pattern. One of the most important things I ever share and just has been a game-changer for me is we are not our thoughts, our emotions, our experiences. We are the thinker of our thoughts, the feeler of our feelings and the experiencer of our experiences. Recognizing that space is everything. That space will shape your destiny; what you do in that space between what shows up and who you choose to be outside of that.

[0:13:00.1] MB: So many powerful points. I want to come back and dig more into top-down neuroplasticity and this idea of rewriting the brain. Before we do, you said something a minute ago that is one of the most important lessons that transforms your life once you realize it and yet, so few people do, which is this notion that it's not about waiting until the fear goes away. It's about acting despite the fear. Or if you can get really good and train yourself, it's acting because of the fear.

[0:13:31.1] AN: Yes. Absolutely, because it's not going to go away. It's a standard part of life. We respond with fear; fear, sadness, stress, anxiety, these are all normal human emotions. They're just part of the journey. By seeking to avoid them, you actually do yourself more harm. You would retreat to the easiest course of action. Neurologically, that's what we're going to do. Dr. Daniel Kahneman, Nobel prize-winning psychologist wrote this amazing book, Thinking Fast and Slow. He said that we are naturally lazy creatures. The brain is naturally lazy and it will retreat to the laziest course of action.

You have to notice that. Paradoxically at the same time, we are wired to seek novelty. When we do things that excite us, we release dopamine, that’s your hormone in the brain. It releases another chemical called Anandamide. The word ‘anan’ comes from the Sanskrit word ‘bliss’. This neurological wiring is paradoxical in a way that with the same time, we will retreat to the laziest course of action, because we seek comfort. Yet, we thrive on novelty, right?

We have to become aware of that and realize that it's not going to go away. The best things in life come from struggle. Even neurologically, struggle is required. You have to in order to build new brain patterns, you have to navigate your way to making those mistakes. Neurologically, you make these mistakes and your brain learns what to do and then it rewires itself. Even on a neurological level, Daniel Coyle writes this beautifully. He says, “Struggle is not optional. It's neurologically required.” You got to suffer. I like to say, to suffer well.

To build a positive relationship to suffering is the single most important skill to master. If you can learn how to suffer well, you can do anything. Because not only will you be able to thrive when life punches you in the face, which we all know it does from time to time, but you'll also be able to smile in the face of the inevitable challenges that stand between you and anywhere you want to go, because everything worthwhile in life will be hard. Embracing the suffering and the struggle of the experience will give you the means to keep pushing forward, no matter what comes in your way.

[0:15:20.5] MB: Incredible insight. I want to dig more into this notion that the importance of building a positive relationship with suffering and this idea that suffering is neurologically required in our lives, tell me about that.

[0:15:36.4] AN: Yeah. Dr. Daniel Coyle wrote about this beautifully in one of his books. I was researching plenty of this in writing my own about how struggle is neurologically required. Because if you think about how brain patterns work, right? Hebb’s law, it's this neurological – the science of neuroplasticity is called one of these rules, called Hebb’s law, which essentially states that neurons that fire together wire together.

If you think about a practical level with my drinking, right? Stress equals drinking. At that level, it's these neurons that fire together at this is how you respond to the world. In order to change that, you have to cultivate new neuronal wiring. Even if you just think as you're walking on a road, A to B, these pathways become stronger and stronger. The analogy I use in Fearvana is if you think about a sled going down a hill, when you put the sled down like a track on in the snow and you go down the same track over and over and over again, the snow gets deeper and deeper. As you go on the same track, the sled is trapped in this path, right? In order to change it, you have to fight your way into new snow, right? You have to consciously pick up the sled and go onto a new track.

Initially, that's hard as you build a track. Once you do, then it becomes easier and easier, easier. You have to go through that little struggle initially to change your pattern, to rewire the brain. Now I don't have any neurological data to prove this, because I didn't measure my brain science – I mean, take the brain scans at a time. I can say with 100% certainty, that my brain is going to look different now than it did when I was battling these demons.

They've done plenty of studies to show this. They've shown that for example, London taxi drivers, they have a bigger hippocampus, which is the part of the brain associated with memory, they have a bigger hippocampus than others, because they are forced to memorize the streets of London. The London taxi drivers have this huge ability to memorize these backroads of London, which is apparently very complicated. As a result, their brain has physically changed and they have a larger hippocampus. You're changing your brain as you – whatever you pursue, that will help you change your brain.

There's another principle of neuroplasticity called use it or lose it. What you're not pursuing, it will die out. This myth if we use only 10% of our brain is very flawed. We use a 100% of our brain and whatever part is not being used, it's going to be taken over by another part of the brain. You can almost think of it like a war. There's this war happening in your brain for neuronal real estate. If a part is not being used, that part will then be overtaken by other parts.

They’ve done something one quick really interesting study and outside of the morality of doing this on a animal testing level, these researchers took the hand of a monkey and they measured every part of the monkey’s hand to see what part of the brain would trigger. The right pinky and the top of the right pinky, what part of their brain would fire when they touch that right pinky? They did this to every – I mean, it was an amazing study. They did this to every single part of the monkey's hand.

Then eventually, what they did was again, outside of the morality of this, but what they did was they cut off two of the monkey's fingers. What happened was eventually, they found that when they touched another part of the monkey's hand, it actually was firing in the part that used to be previously associated with these two fingers that were cut off. Our brain is always fighting for neuronal real estate and you really want to be conscious about what you are putting in your brain and what is actually going to fire, because one way or the other, it's going to be used.

[0:18:50.3] MB: That's a great point to just touch on briefly, this idea that you have to be super conscious of all the little inputs in your brain, because there's so many subconscious influences. I just want to ping that point, because it's so important. I want to circle back and talk more about suffering, because we have such a fraught, confused relationship with suffering in our society. Tell me about how is it possible to have a positive relationship with suffering? Isn't suffering something that we should try to avoid?

[0:19:20.0] AN: That's the idea, right? That we should avoid suffering and because it's hard. The nature of anything challenging, like these fear, stress, anxiety, suffering, these are not negative, but they are more challenging than let's say joy, or calm, or happiness, right? They are more challenging emotions. That's why we run away from them. One of my favorite quotes of all time from a psychologist, Carl Jung, he says, “There is no coming to consciousness without pain. People will do anything no matter how absurd to avoid confronting their own soul. One does not become enlightened by imagining figures of light, but by making the darkness conscious.”

You have to go into those dark spaces. You have to suffer and bring that into the conscious self, so you can do something with it. He also says, again one of my favorite quotes, until you make the unconscious conscious, it will direct your life and you will call it fate. Like you touched on earlier, we are all operating from the unconscious. We operate on autopilot most of our lives and even, just again, studies have shown we operate at a very high percentage unconsciously. We live our lives on complete autopilot based on everything that shaped us into who we are today.

In order to change those patterns, we have to go into the uncomfortable spaces. We have to suffer to train ourselves to build a positive relationship to that. You do that – I mean, there's many ways. Fundamentally, you stop labeling fear, stress, anxiety as negative. You stop demonizing these emotions. You stop demonizing the experiences and recognizing that there are only emotions and only experiences and it's up to us to decide what we do with them.

Fundamentally, this is just the mindset shift of not demonizing fear, stress and anxiety is huge. Because the world will tell you, “Be fearless. Don't be scared. Eliminate fear. I mean, eliminate stress.” We attach words like disorder to anxiety and that's nonsense. That sends us down the second dart syndrome of this conversation that, “I'm weak, because I feel fear.” When you feel fear, no matter how it shows up, no matter how it shows up, I mean, sometimes I feel afraid sitting in my house alone and I live in a very safe neighborhood in New Jersey, which is crazy considering the things I've done in my life, right?

I've walked in front of vehicles looking for bombs. I've jumped out of planes. I've done a lot of crazy dangerous things and here I am feeling scared sitting alone in my house. The thing is it doesn't matter how fear shows up. What matters is that it's there and I acknowledge this presence. It's just okay, fear is here. What am I going to do with it? Stop demonizing it is the fundamental starting point.

The next thing you can do, there's all kinds of tools that have been proven to be helpful, like visualizing yourself moving through the fear and not just on the other side, like law of attraction will say visualize yourself all happy with the million dollars walking down the beach. Research has actually shown, it's more valuable to visualize yourself in the process of overcoming the obstacles you face. Whenever I go for long runs, because I'm an ultra-runner now, so I do a lot of things, like recently, I ran 80 miles around a point two mile loop for 20-plus hours. It was a brutal psychological torture.

What I will do when I do these things is I'll visualize myself in the suffering, in the pain, which I know I will experience and rising above it. Visualizing yourself moving through the struggle. What is the value, the reward on the other side of that struggle, having clarity of purpose, of intention, of mission, knowing why you are embarking on this journey. When I joined the Marines, two doctors told me would kill me, right? Boot camp would kill me. I didn't care. I knew what I wanted to do and I was going to do it no matter what. Having clarity of purpose.

Then fundamentally, you can listen to every podcast, listen to me talk, read a book, this, that and the other thing, but you have to put yourself in the suck. You have to experience the suffering and push yourself one step, one step further, one step further. I mean, today I ran 80 miles, right? Recently, I spent seven days in darkness. I do very intense things. This didn't happen overnight. I used to be terrified of Ferris wheels. I used to be terrified of everything.

Whatever your limit is, push it one step, push it two steps, keep going, keep going and you'll actually start to find that there's tremendous beauty in this. I mean, even on a neurological level, there’s really a fascinating set of chemicals, this chemical cocktail of Fearvana that I call it, that releases when you push yourself into these experiences. You'll find that it's actually the most valuable thing you could possibly do.

Psychologist, Professor Mihaly Csikszentmihaly, he's this author of this book Flow. He said, “Contrary to what we usually believe, the best moments in our lives are not the passive receptive relaxing times. The best moments usually occur when we push our bodies and minds to their limits in a voluntary effort to accomplish something difficult and worthwhile.” This is a direct quote from one of the largest studies on happiness. That's what he found that. The keyword there is a voluntary effort. I call it a worthy struggle.

Find that struggle worthy of who you are and who you want to be. It doesn't have to be running ultra-marathons, it doesn't have to be skiing across polar icecaps like I do. What's your worthy struggle? I have friends who are about to be a grand master in chess, right? Writing movie scripts, writing a book, whatever it may be. Find that struggle worthy of who you are and who you want to be and the journey becomes more enjoyable, even through the pain, and there will be pain. It's inevitable. Pain is beautiful.

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[0:25:09.7] MB: I want to dig in to a number of different things you said. Let's start with this idea that adversity, or struggle is both inevitable and desirable.

[0:25:21.4] AN: Yeah. I mean, we all know it's inevitable, right? You're going to suffer in life. People who have seemingly everything, right? People with all the money, the success, fame in the world, we see that in Hollywood all the time, right? They're struggling with mental health issues, with addiction. You can try to go through life without it, but it's going to hit you. It's going to hit. It hits everybody.

I've worked with nine-figure entrepreneurs who are battling their own demons, right? It's going to show up no matter where you are in life, which is why I say don't wait for it, seek it out, train in it. Any emotion you are struggling with, any experience you are struggling with, the only way to get better at it, deliberate practice, right? Putting yourself in situations of struggle and that's how you train to get better at it. Even in emotion, you can actually train yourself emotionally as well.

For example, one of things I do today is I will consciously watch scenes from war movies knowing they will make me cry, knowing they will make me cry and they always do. They tear me up. I do this, because instead of letting my guilt, letting these emotions that I struggle with, letting my darkness and my demons consume me and take control of me, I put myself in those situations consciously and I train in them. I do this through ultra-running and I do this to writing a book was one of the hardest things I've ever done. I'm building a business. Everything worthwhile is hard. You have to train yourself to fall in love with that suffering, to suffer well.

It's fundamental and it's actually – like I said, it's enjoyable. I mean, I know when I go on long runs, I will go through moments, like just recently a couple weeks ago, I ran 72 miles and I hit this soul-crushing low at Mile 48, like soul-crushing. I was in such a dark space. I just sat there being in pure victim mode, complaining about life, how much everything sucks, I don't want to be here, I wanted to call an Uber to quit and go back home. I said, “All right, just pause. Let's take one more step.” The pain was overwhelming.

The beautiful thing about pain is that it's all-consuming. There's a purity to pain that when you're in pain, when you're in suffering, there's nowhere else to be but in the consumption of that pain. Then you get to decide what you do with that pain. I like to say that suffering is a training ground for self-transcendence. You know how we talked about that top-down neuroplasticity, right? Being conscious about changing your subconscious. That's what your self-transcendence is.

You rise above your feelings, you rise above your experience, you rise above your thoughts and choose who you want to be outside of them. Suffering trains you to transcend the self. It's the best training ground you can possibly get for self-transcendence and it will show you how to keep moving forward through the suck, through the pain, through whatever you're feeling. A mantra that I often use to guide me is be with what is, but do not become what is. This is how I move through pain when I'm in it and I'm in it a lot.

[0:27:47.7] MB: Incredible quote. Suffering is a training ground for self-transcendence. The point that you bring up in relation to that, this idea that we shouldn't wait for the fear, but we should actually seek it out. We should train in it. I love that phrase, “Train in the conditions that you're afraid of.”

[0:28:04.8] AN: Yeah. I mean, it's the only way to get better at it, right? I mean, it's the only way. That's why the Marine Corps boot camp, they push you through struggle. It's very, very hard. You cannot get better at something without doing it. The misconception of flow that I often see is there's these two states of deliberate practice and flow, right? People say in flow that there's this paradigm has been set, which I think is highly destructive, that when you're in a flow state, life is easy and everything is grand and beautiful and sunshine and rainbows and it's not.

Just as Professor Mihaly Csikszentmihalyi is the father of flow, Dr. Anders Ericsson, he's the father of deliberate practice. I call Fearvana the middle ground between deliberate practice and flow. You have to struggle. Then you will find yourself in moments of flow state, where you're just in the zone and you're no longer in the struggle, but you're going to go on this back and forth journey. Everything worthwhile, we'll have this dance between the two.

When I've climbed mountains, when I'm in ultra-running, the beautiful – why I love ultra-running is you get to experience everything; intense highs, intense lows, moments when you're in flow, there is no time, and moments where you just get to ponder everything about life. You get to experience the entire spectrum of the human condition in one moment, which is why I love it.

Train in whatever you want to do. I mean, and when you suffer well, when you train an – exercise is one of the best way, best ways to do it, to train in suffering. Because barring serious physical issues, almost anybody can do it. One neuroscientist, he calls exercise “miracle growth for the brain,” because on a neurological level, it dramatically improves the way your synaptic connections and how your brain functions.

Another neuroscientist said that if you could put all the effects of exercise into a pill, it'd be the best-selling pill of all time. Plenty of research has shown exercise is one of the best things you can do for beating depression and any mental health issues. On a spiritual level and even a psychological level, exercise trains you how to suffer well. You can apply those lessons in other areas of your life as well. That's why you got to train in it. I recommend exercise, no matter what your path, no matter what you're seeking, build some exercise routine, because it'll not only improve how your brain functions to pursue whatever task you want to pursue, it'll teach you to suffer, which will help you handle the inevitable adversity of life.

[0:30:04.5] MB: It bears repeating one more time, this notion that you should train yourself in the act, in the art, if you will, of suffering. It's important to seek out proactively suffering in your life, so that you can build that skill set, so that you can build that muscle, and so that you can grow, thrive and ultimately, transcend.

[0:30:24.5] AN: Yeah. You'll obviously hate it at first. It sucks. There's moments where it's horrible, but that's the best thing – as you do it more, you will start to develop a love for it. That's really counterintuitive, but there is bliss in pain. There is tremendous bliss in pain. You just have to go into those spaces to find it.

Again, you can't evolve without suffering, even whether it be neurologically, spiritually, psychologically. I mean, if you want something you've never had before, you're going to have to do something you've never done before. That means taking a risk, that means stretching your comfort zone, it means ultimately suffering. Put yourself in those spaces and you'll find an ability to transcend yourself.

[0:30:57.0] MB: A minute ago, you touched on a related piece of this, which is finding a worthy struggle, or a worthy challenge in your life and how if you don't proactively seek out a struggle for yourself that you think is worthy, struggle and suffering will find you.

[0:31:14.5] AN: Yeah. I like to say if you don't seek out a worthy struggle, struggle will find you anyway. It will. We all know that, right? Anybody listening to this, anybody in life has gone through some pain in life that's inevitable. A worthy struggle gives you the means to handle that pain and handle whatever pain you face. Now as I mentioned, right? I have this picture of my friend that I lost in the war up on my wall and says, “This should have been you. Earn this life.” My demons, my darkness, my pain, it became fuel to do the work that I do now with Fearvana, to help others through this work.

That worthy struggle is everything. Viktor Frankl, one of the best books of all time in my opinion, he wrote this book Man's Search for Meaning. He was a psychiatrist who survived the Holocaust in Auschwitz. He talks about how we could find meaning even in suffering and that's the ultimate quest. That's what we are here is we are meaning seeking creatures on a neurological level, but finding meaning to our lives, finding that path, that purpose, that is your worthy struggle. I call it a worthy struggle, not passion, because – Passion is a good thing.

To have passion for your pursuit is great, but the idea of following your passion in today's world often conveys this notion that if I do, then life will be rainbows and unicorns, right? If I love what I do, I'll never have to work a day in my life. That garbage.

It's going to be hard. I love what I do, but there are days where it sucks. It's really, really hard. Everything I do, building a business, writing a book, running ultra-marathons, right? I'm planning to ski across – ski to the North Pole in a few months. All these things are brutal. They're absolutely challenging. I have passion for them, but that doesn't mean it's easy. I call it your worthy struggle. That struggle worthy of who you are and who you want to be. You’ll find it by looking around the world, seeking references in your own world, look at references in your life, like what makes you come alive? Look at people who are doing things out there.

The ways to grow are basically surrounding yourself with people who are more advanced than you and then you'll learn, you'll grow, you'll be forced to adapt and to transcend yourself to evolve and to adapt into this environment of people who are more advanced than you. The other way is to suffer. Put yourself in those spaces and you'll find out, is this really for me? Then you'll challenge yourself and you'll discover what you're capable of.

Start looking for references of things around you and things in your own life that will show you okay, what could potentially be my worthy struggle? Then pursue that path. It might not be the right, but my path has changed, right? I joined the Marines and initially wanted to go career, but I changed that path and now I do what I do with Fearvana, but no regrets for that life experience.

Stop looking for that instant gratification, that okay, if I do this, then I'll immediately will be – it'll find the answers, right? Push yourself into a worthy struggle and commit yourself entirely to it. This myth of work-life balance I think is very flawed. Forget about the idea of balance, consume yourself. Obsession is a beautiful thing. Let your dream consume the entirety of your soul. Let it consume your dreams, let it consume your being and obsess yourself onto that path.

I talk about my personal life in my work just like I'm doing now. I talk about my work and my personal life. It is me. It is entirely me. Fearvana is my ethos, it's my world, I live, breathe, sleep and I will die Fearvana. Let it consume the entirety of your being and ultimately, you'll find joy and beauty in that pain. Arnold Schwarzenegger put it beautifully, one of the greatest bodybuilder of all time. He said, “I like the pain that is necessary to be the champion. I don't like sticking needles in my arm,” but he enjoys the pain that was necessary to be the champion. His version of being a champion was to be a bodybuilder.

We all have different meanings of what it means to be a champion. Find that. It's not just about software the sake of suffering. I used to cut myself, burn myself, there was no virtue to that pain, right? Find the pain that is worthy of who you are and what it means for you to be a champion.

[0:34:37.3] MB: You bring up another great point, which is this notion of not seeking out quick gratification, not looking for the easy path, “not finding your passion,” which we talked about so much in today's blogosphere and all the content online. Instead of finding your passion, find something to struggle with, find something to suffer for that's really meaningful and important in your life.

[0:35:01.7] AN: Yeah. I mean, and that's – and passion is developed. Passion, you don't discover your passion, you develop passion. As an example, Michael Phelps used to be terrified of swimming, terrified of swimming. He became Michael Phelps, one of the most – he won more Olympic medals than anybody in history, the greatest swimmer of all time. He struggled and through struggle, you would develop passion.

Find, pursue struggle, pursue a worthy struggle, pursue a meaningful struggle and passion will develop as a result of that. Not the other way around. You got to put yourself in those uncomfortable situations to figure out your passion. I mean, I used to hate long-distance running and now here I am doing crazy things, right? Running 80 miles, or I ran 167 miles across Liberia last year to help build a first sustainable school out there. Various things like that as a result of testing and putting myself out there and finding that worthy struggle.

[0:35:50.1] MB: This is very interrelated with what we've been talking about, but this notion of actively putting yourself in uncomfortable situations is such a cornerstone. You've talked at length about it. If you look at performance psychology, if you look at some of the world's top chess players, the world's top martial artists, the world's top competitors across any field, you see the same themes again and again and it all begins with embracing discomfort and pushing into it, instead of recoiling from it, or trying to avoid it.

[0:36:20.3] AN: Yeah. Like you said earlier, right? We live in a world that does that. I mean, like I was saying, Carl Jung says, we will do anything to avoid confronting our souls. We live in this world of instant gratification. We're taught we can get – I mean, these bones; social media, watching Netflix, little dopamine machines that's teaching us to get instant jolts of dopamine into our brain. That is so destructive, so destructive.

It is highly addictive and we see that all the time, right? It is teaching us that we can get joy from instantly – instant results. You can’t. Anything worthwhile in life is going to take significant effort in which you need to do is train yourself to fall in love with the journey, that the journey itself is a destination. The pursuit is where the passion lies, right? Falling in love with the pursuit, not just the result.

Again, the world will tell us that we'll be happy when we get six-pack abs, when we get the million dollars, when we get the car. We're always looking for the easiest way to do that. You see this nonsense all the time, right? I've seen this ad on TV, walk 14 minutes a day and you'll get six-pack abs. I train like a beast and I know it's so incredibly hard, incredibly hard to get that.

The whole point is it's missing the point anyway. You see even with diet, right? We'll say those things like, you don't need exercise to lose weight. I get it. Yes, that's true. I get it. Diet is more important in terms of losing weight than exercise. What all these mentalities miss, miss the point is that it's not about the result of losing 20 pounds, or the six-pack abs, or the million dollars, it's about the person you become on the journey. You will only evolve when you suffer.

This is why we see people who are lottery winners, they win millions of dollars, but not only do they lose it very, very fast, it doesn't improve the quality of their lives, because they haven't become someone different by earning that money. When you win it in a lottery, you haven't changed who you are. When you suffer for it, when you struggle for it, you become a different person. The value of the results you get is not the results you get, but the person you become on the journey to getting those results. That is everything.

[0:38:13.7] MB: Incredible point. Even the notion that I really like replacing – you hear all the time the cliché, it's about the journey, it's not the destination, right? I really like replacing the word journey with struggle, because that contextualizes it in a way that makes so much more sense. It's about the struggle, it's about who you become through that struggle. It's not about getting to the end-point. Lottery winners is such a perfect example of that.

[0:38:43.5] AN: Yeah. The thing is when you get to one end point, there'll be another one waiting for you, right? One of my other mantras that I use is there's no finish line. I always repeat to myself, there is no finish line. The only real finish line is death. Reminding yourself that until then, there will be another struggle. Progress is not the elimination of problems, progress is the creation of new problems. No matter what happens, no matter what result you get to, there will be a new problem that will show up. Learn to fall in love with those problem, because they're going to be there anyway. That's not a bad thing. You just want to keep having new problems.

I still struggle with all kinds of anxiety on a regular basis at the things I do in my life, on a regular basis. I still hit some very, very low moments, but I've learned and I still – I sometimes forget my own advice. Don't get me wrong. I'm a human after all, right? I've learned to say okay, great. Embrace this anxiety. This is it. In fact, I do this counterintuitive thing when I go for runs, I'll actually wish for it to be harder, because I know that I cannot evolve without suffering. I say thanks to myself like, “All right, I'm going to pray for the devil himself to rise out of hell and attempt to crush my own soul, so I can stare at him in the eyes and bury him in his own blood.”

I know that's a very dark intense thing, but the point is that I am hoping for the devil to commit his entirety of his being to the destruction of my soul, because I know the more suffering, the more pain, the more suck I go through, the greater the evolution, the greater the struggle, the greater the evolution. It's very counterintuitive, but by seeking out more suffering, by actually calling forth more suffering, it makes it that much easier to embrace the suffering of the journey. I've seen this show up all the time on runs, in building my business.

Recently, I spent seven days in pitch darkness isolation and silence to confront a fear of stillness that I had. Extremely challenging. I said, “Bring it. Bring out the darkness. Let the devil himself show himself to me and I'll face it.” I wished for it to be as hard as possible. It was pretty challenging as you might imagine.

[0:40:35.3] MB: Incredible. Once again, I love the way you phrase that. Very Marines of you, very military perspective, but very cool. This notion of calling forth suffering and the idea that the bigger the struggle, the bigger the evolution, that's another key point. It's not just that you have to suffer to evolve, to grow, to improve, it's that the more you suffer, the bigger the growth. If you want to improve your life, if you want to make a big change, if you want a big result, if you want to achieve something truly great, the path to doing that is to seek out as much suffering as you can on that journey.

[0:41:14.5] AN: Yeah, absolutely. Seek it out in whatever way you can find. Again, it doesn't have to be ultra-running, or what I choose, right? Find your own Fearvana. Find what Fearvana looks like to you, your path of Fearvana, as I like to call it. Once you push in the fears, you'll find the Nirvana on the other side. That's what the ethos of Fearvana is. It’s these two seemingly contradictory ideas that are in fact very complementary, and that fear is an access point to bliss and enlightenment.

[0:41:40.9] MB: I want to dig into making that more concrete. You obviously have pursued all kinds of extreme activities and adventures as we talked about earlier. What would be a simple example of a worthy struggle, or maybe a couple simple examples of worthy struggles, or some starting points to discover a struggle for somebody who wants to walk that path?

[0:42:06.8] AN: It could be anything. Could be raising a child. I mean, God knows I was a nightmare of a child to my parents, so that's probably the greatest worthy struggle. I always joke with my mom and dad that I bless them with the diversity in Fearvana by being a terrible kid. Raising a child is a worthy struggle, writing books, building a business, whatever you want to do, work in a job, everything is going to be hard, right?

Asking yourself what is my path. You've got to take some time to be still on this journey, because when you – We touched on this earlier, right? That we are constantly being affected by our environment. Everything we take in the environment is going into our subconscious. They've done some interesting studies where they call it the Jennifer Aniston neuron, where they put people into a brain scan. When a picture of Jennifer Aniston would show up on a screen, it would light up a particular part of their brain. If the person had watched a lot of Friends, it would light up even stronger, right? If a person watched Simpsons, their brain would light up when Homer Simpson would show up, or different things like that. These little things are constantly affecting our brain.

What happens is it becomes very hard to separate ourselves from what the world tells us we think we need to be happy in a program path to follow, versus what we really need and what we – what is like. It's going to be a combination. No matter how self-aware you are, no matter how much time you spend within yourself, inevitably, you are affected by the external influences of the world. They are shaping – I mean, from the day you're born, your parents have shaped belief systems in you, mental models in you, they've taught you about how the world works, you've learned how the world works as you go through life, right? Inevitably, your external environment and your world will shape who you are internally.

To separate yourself and create a distinction, take some time for stillness. Stillness is so important and another thing that rarely happens in today's world, because we're filled with distractions, right? I mean, phones, watching TV, drinking, drugs, anything, but sometimes even the positive things. For a long time, I realized that skiing across an ice cap, or climbing mountains was just really distracting me from myself, because I was running away from my demons.

Today I still do those things, but I do it from a very different level of consciousness. Taking time for stillness to be within, to go into those spaces of pain and just to figure out what is – who do I want to be on this path? I mean, I engaged stillness in a very extreme way of obviously spending time, seven days in darkness. You can sit still, meditate, sit still in a room, just being with your own thoughts. Shutting off everything. Obviously, no distractions, no TV, no phone.

Be with your thoughts and see where they go. Allow them to go places. It's very, very challenging, like very challenging, but it's important, it's necessary to go into those spaces of stillness to really figure out who you are and who do you want to be for yourself and for the world around you. Stillness will help you tap into those spaces to find your own worthy struggle and the pursuit that will ultimately bring you more meaning to your life, whatever that means for you.

[0:44:51.4] MB: Taking the time to listen, to journal and reflect, to think about what's going on in your life and what the research often calls those kinds of activities, our contemplative routines are such a critical component of performance, of self-awareness, of all of these results.

For somebody who's listening to this conversation, what would you say would be a starting point, or one piece of homework that you would give them to begin their journey? What would be one action item to say this is the first step on the path to having more suffering in your life?

[0:45:29.5] AN: First step is just find one little thing to test yourself. It could be skydiving, train for a 5K, go to a bar and talk to a member of the opposite sex, that's really scary. I recently went on a date and I was absolutely terrified. First time I went on a date in a long time. Do a little thing, just a little thing to push yourself outside your comfort zone. That's why I suggested exercise, because almost everybody can do that. Again, barring something severe and something, serious physical issues. Do a little thing to challenge yourself.

When you do, don't just do it, but come back and reflect on it. You mentioned this contemplative experiences, right? Like journal on it. I call it the action awareness cycle. Take an action and then get the awareness from it, reflect, journal. What did you gain from it? What insights did you find the value in it? I mean, our memory is doing this anyway. It's called memory reconsolidation. Do it consciously as well. That's how you'll start to find lessons and then ultimately, use those lessons to take the next action and the next action and the next action.

[0:46:24.2] MB: Akshay, for listeners who want to find out more about you, about your work, about the book, etc., what is the best place for them to find you online?

[0:46:34.5] AN: You can find me at fearvana.com. It’s F-E-A-R-V-A-N-A. The book is on Amazon and Kindle, paperback and Audible as well. 100% of the profits from the book go to charity and to some worthy causes we support as well. Just to let you know that yeah, the book is doing some good out there in terms of the funds we raise as well. That's how you can find me.

[0:46:55.8] MB: Well, this has been such a fascinating conversation. I love all the points about embracing suffering in our life, seeking out discomfort, training under struggle and suffering. Akshay, thank you so much for coming on the show, for sharing all this wisdom and all this knowledge with our listeners.

[0:47:13.6] AN: Thank you so much for having me, my friend. It was a real pleasure. Enjoyed our conversation.

[0:47:18.1] MB: Thank you so much for listening to the Science of Success. We created this show to help you our listeners, master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an e-mail. My e-mail is matt@successpodcast.com. That’s M-A-T-T@successpodcast.com. I’d love to hear from you and I read and respond to every single listener e-mail.

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Remember, the greatest compliment you can give us is a referral to a friend, either live or online. If you enjoyed this episode, please leave us an awesome review and subscribe on iTunes because that helps boost the algorithm that helps us move up the iTunes rankings and helps more people discover the Science of Success.

Don't forget, if you want to get all the incredible information we talk about in the show, links transcripts, everything we discuss and much more, be sure to check out our show notes. You can get those at successpodcast.com, just hit the show notes button right at the top.

Thanks again, and we'll see you on the next episode of the Science of Success.

October 31, 2019 /Lace Gilger
Mind Expansion, High Performance
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Are You Learning The Wrong Way? Why 99% of People Are with Scott Young

September 12, 2019 by Lace Gilger in Mind Expansion

In this episode, we discuss how our traditional education system has given us the wrong perspectives on how learning actually works. It’s so easy to fall into the trap of looking for and waiting for the perfect step by step formula, but it’s actually the ability to flexibly experiment that empowers you to be successful in learning, and really anything. We share exactly how you can apply these lessons and much more with our guest Scott Young.

Scott Young is a writer and programmer who has undertaken many incredibly challenging self-education projects in his career. These challenges include feats such as attempting to learn MIT's four-year computer science curriculum in twelve months as well as learning four languages in one year. He is the author of the best-selling book Ultralearning: Master Hard Skills, Outsmart the Competition and Accelerate Your Career and his work has been featured in The New York Times, Business Insider, TEDx, and more!

  • Attempting to learn MIT's four-year computer science curriculum in twelve months

  • Our expectations around learning are often wrong - and we frequently go about learning the wrong way

  • How you can learn any language in less than 3 months

  • How you can harness the power of immersive practice to rapidly accelerate your learning

  • Our traditional education system has given us the wrong perspectives on how learning actually works

  • Practice directly, get feedback, get your hands dirty

  • Self-directed learning is super important - what you want to learn, how you want to learn, and what resources you want to use. It needs to be self-directed.

  • Ultralearning also needs to be focused around efficiency - collecting and learning information as quickly as possible.

  • Often, learning techniques that are the most effective are the most difficult and frustrating and lend themselves to the least sense of accomplishment

  • The powerful concept of “meta-learning” - learning about learning. Before you start ANY learning activity, you want to do some research on what the BEST way to learn is

  • Meta-learning doesn’t mean you don’t have to do the work. But it is a great tool, to begin with to figure out

  • Ultra learning is not a short cut to find a way so you don’t have to do the work but rather prevents you from going down dead ends.

  • There is no such thing as a get smart quick scheme.

  • If you want to get good at something, you need to do the thing you want to get good at.

  • If you want to know something, ask yourself WHERE and HOW will I use this knowledge?

  • Human beings are really bad at “transfer” - transferring knowledge to new and different contexts

  • The important difference between “free recall” and “repeated review” when studying information

  • Desirable difficulty in learning. Often the more difficult it is to learn, retrieve or remember something

  • The importance of experimentation.

  • You often want a step by step formula, but those often do not exist. As soon as the formula becomes popular it gets copied to death. The ability to flexibly experiment is a huge skillset towards being successful in learning, and really anything.

  • Start building a toolkit of software tools and mental models to improve your learning and thinking

  • You want to be a Swiss army knife, not a hammer when you’re solving your problems (in learning, and elsewhere)

  • Cultivate a lifelong philosophy of learning new things and adding new thinking tools

  • The greatest moments in your life aren’t because you get a reward, they’re because you experience something that expands your sense of what’s possible

  • It’s so easy to fall into the trap of looking for and waiting for the perfect step by step formula, but it’s really the ability to flexibly experiment that empowers you to be successful in learning, and really anything.

  • How you can use the Feynman Technique to improve your ability to think better and understand complex or confusing topics.

  • How you can debug your own understanding and solve any problem using this powerful technique from a legendary scientist

  • Homework: Think about something you’re learning right now (or trying to learn) think very clearly about the situations where you would use that knowledge or apply that skill. Ask, what kind of situations would this knowledge come up and be relevant?

  • If you read a book, you have to actually IMPLEMENT the IDEAS that you learn from it.

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This week's episode of The Science of Success is presented by Dr. Aziz Gazipura's Confidence University!

You can learn to confidently connect with others, be bold, feel proud of who you are, and create the life you truly deserve!

What Would Your Life Look Like If You Have Double The Confidence?

Don't Wait and Wonder! Find Out Today!

Want To Dig In More?! - Here’s The Show Notes, Links, & Research

General

  • Scott’s Website and Podcast

  • Scott’s LinkedIn, Twitter, and Facebook

Media

  • Scott’s Top 5 Article picks on his site

    • 5 Scientific Steps to Ace Your Next Exam

    • Strangely Useful Career Advice

    • Twenty-Five Useful Thinking Tools

    • Why is it So Hard to Build Permanent Habits

    • Unraveling the Engima of Reason

  • Scott’s Courses and Books

  • ResearchGate - Scott H. Young Research Profile

  • Author Directory on LifeHack

  • Fluent in 3 Months - “How to Learn Something New: An In-Depth Review of “Ultralearning” by Scott H. Young” by David Masters

  • The Mezzofanti Guild - “Interview: Scott H. Young’s Year Without English Project” by Donovan Nagel

  • Cal Newport - On the Art of Learning Things (Ultra) Quickly

  • Fast Company - How to learn new skills more quickly and effectively by Stephanie Vozza

  • Road to Limitless - “Ultralearning – Interview with Scott H. Young” by Marco Tiro

  • Lefkoe Institute - “Scott H Young on Self-Learning and Habit Creation” Written by: Morty Lefkoe

  • The New York Times -” The Structures of Growth” by David Brooks

  • [Podcast] Leading Learning - Leading Ultralearning with Scott H. Young

  • [Podcast] How to Be Awesome at Your Job - 471: How to Acquire New Skills Faster with Scott H. Young

  • [Podcast] Modern Wisdom - #092 - Scott H Young - Ultralearning

  • [Podcast] The Jordan Harbinger Show - 241: Scott Young | Ultralearning Your Way to Skill Mastery

  • [Podcast] Productivityist - Episode 256: Understanding Ultralearning with Scott H. Young

  • [Podcast] The Action Catalyst - Ultralearning with Scott H. Young—Episode 295

Videos

  • Scott’s YouTube Channel

  • Learn Faster with The Feynman Technique

  • Scott’s 2nd YouTube Channel

    • Week One: Learning MIT Calculus in 5 Days

  • TEDx Talks - One Simple Method to Learn Any Language | Scott Young & Vat Jaiswal | TEDxEastsidePrep

    • Can you get an MIT education for $2,000? | Scott Young | TEDxEastsidePrep

  • Vox Stoica - Ultralearning - How to Rapidly Learn and Master New Skills (Book Review)

  • Better Explained - Book Discussion: Ultralearning with Scott Young

  • I Will Teach You To Be Rich - How to learn anything, with Scott Young | Ramit's Brain Trust

  • Olly Richards - Ultralearning: Mastering The Principles Of Effective Learning with Scott Young

  • Justin Jackson - Chatting with @ScottHYoung about learning programming (even if you've failed before)

Books

  • Ultralearning: Master Hard Skills, Outsmart the Competition, and Accelerate Your Career by Scott Young

Misc

  • [Courses] MIT OpenCourseware - Biological Chemistry II

  • [Leaning Resource] Fluent in 3 Months

  • [Learning Resource] Anki

  • [Profile] Purdue University - Jeffrey D. Karpicke

Episode Transcript

[00:00:04.4] ANNOUNCER: Welcome to The Science of Success. Introducing your host, Matt Bodnar.

[00:00:11] MB: Welcome to the Science of Success, the number one evidence-based growth podcast on the internet with more than 4 million downloads and listeners in over a hundred countries.

In this episode, we discuss how our traditional education system has given us the wrong perspective on how learning actually works. It's so easy to fall into the trap of looking for and waiting for the perfect step-by-step formula to achieve your goals, but it's actually the ability to flexibly adapt an experiment that empowers you to be successful in learning and really, everything in life. We share exactly how you can apply these lessons and much more with our guest, Scott Young.

Are you a fan of the show and have you been enjoying the content that we put together for you? If you have, I would love it if you signed up for our email list. We have some amazing content on their along with the really great free course that we put a ton of time into called How to Create Time for What Matters Most in Your Life. If that sounds exciting and interesting and you want a bunch of other free goodies and giveaways along with that, just go to successpodcast.com. You can sign up right on the homepage. That’s successpodcast.com. Or if you're on your phone right now, all you have to do is text the word “smarter". That's S-M-A-R-T-E-R to the number 44222.

In our previous episode, we discussed powerful thinking tools and strategies you can use to break through tough problems and give yourself confidence and clarity when you're dealing with uncertain situations. We shared the breakthrough strategy that was used to invent astrophysics. Explored how you can make tough life and career choices and showed you how you can use quick experiments to test, learn and get results rapidly. We discussed all that and much more with our previous guest, David Epstein.

if you want to master one of the most valuable skillsets in today's world, listen to our previous episode.

Now, for interview with Scott.

[00:02:18] MB: Today, we have another exciting guest on the show, Scott Young. Scott is a writer and programmer who has undertaken many incredibly challenging self-education projects in his career. These challenges include feats such as an attempt to learn MIT's four-year computer science curriculum in 12 months, as well as learning four languages in a year. He’s the author of the bestselling book, Ultralearning: Master Hard Skills, Outsmart the Competition, and Accelerate Your Career, and his work has been featured in the New York Times, Business Insider, The TEDx Stage and much more.

Scott, welcome to The Science of Success.

[00:02:53] SY: Thanks for having me.

[00:02:54] MB: We’re really excited to have you on the show today and dig into some of the different topics that you talk about. It’s such a great topic in general, and I'm obviously obsessed with learning, which is part of the reason that I do this show. But I wanted to start out and begin the conversation with this challenge or this incredible feat of attempting to learn MIT's computer science curriculum in such a compressed timeframe. Tell me a little bit about that. What inspired it and what tactics or strategies did you implement?

[00:03:23] SY: Right. So that was a project I called the MIT Challenge, which I started in October of 2011, and I ended in September of 2012. And the idea of the project was that MIT puts a lot of their classes, meaning, recordings of the actual lectures, assignments, the final exams with the solution keys. They put those materials for many, many of their classes online for free. So you can, right now, listening to this, go and take an MIT class like an MIT student.

So I had graduated from school, and I had studied business, and I originally had kind of gone on with this notion that studying business would be really good if I want to be an entrepreneur. And then I took a couple years and realized that it's mostly about how you can be a middle manager in a large company. So it was a little bit kind of disappointing and I was thinking about going back to school. But I didn't really feel like I wanted to put in another four years. So I stumbled across these classes.

And as I was kind of taking, I think I remember taking one of the classes and being pretty impressed by it and thinking has anyone ever tried to do something like a degree before, like piece together what an MIT student would do in a computer science or some other major degree and try to go through it?

And so as I was sort of thinking about this, I also started thinking, “Well, what if you simplified it?” So instead of trying to meet every single little criterion, check every single little box an MIT student would. What if you just simplified it to – What if you could try to pass the final exams for the classes and do the programming projects?

So this sort of spun off into this project that I wanted to do that I did over this year-long period of time I called the MIT Challenge. So with this sort of reduced criteria in mind, the goal was to do – I think I did one class before the year-long period. So it was actually 32 classes in that one year-long period of time. So it’s a pretty intense project. Some of the stuff that I learned from doing this is that many of our expectations that we have about how you can learn things and what the most efficient way to learn things, or even just the way that people teach you things in school is necessarily the best and most effective way to learn it had sort of had an opportunity to start getting flipped upside down.

So even just little things like if you're watching lectures in a classroom, you have to just sit through the whole class. You have to show up when the class starts. You have to leave when it ends. You have to walk between different lecture halls. If it's a video and you have all of them recorded, you can just watch them at 1-1/2 times the speed. And if you don't understand something, you just pause and rewind. So little things like this start to add up and then you can approach learning in this new way.

So this idea of ultralearning, which I wrote about in this book, was to not just take my stories, but people who have also done really incredible things. People like Benny Lewis, who speaks 10+ languages, or Eric Barone, who started a million-dollar game business, or Tristan de Montebello who became a world finalist in public speaking after just seven months of intensive training. So looking at some of these extreme examples and see if there aren't any principles for learning that can apply to the kind of ordinary things of learning or self-improvement that you’d like to do.

[00:06:31] MB: There so many different ways I’d love to explore that. Let’s start out with this notion that you touched on a second ago about how our expectations around learning can often be wrong.

[00:06:43] SY: Yeah. So I think the best example of this is language learning. So we all have the experience or taking high school Spanish classes or that one French class we took, and we don’t remember anything from that, or we can't speak the language. Maybe we know how to say ola or dónde está el baño, but we don't really know that much to be able to actually have conversations with people.

So really the starting point for me of this, so even before I did this MIT challenge project that I decide. The first real exposure that I had that thinking outside of the normal box that we put all of our learning in, which is school and taking classes and getting grades, that there was people out there who are doing really incredible things with learning was – Actually, when I was still doing my undergrad in university, I had the opportunity go on exchange. I went and lived in France for a year and I thought, “I really wanted to learn French. I wanted to be able to have this sort of take away from this experience of being able to speak another language.” and I was struggling at the time.

Like a lot of people, I think, who even if you do get a chance to live in another place, it doesn't come automatically often. You struggle with speaking the language. In my case, I was surrounded by people who spoke to me in English all the time. My classes were in English. All my friends spoke to me in English, and I felt like it was very difficult to make progress in French.

So my first sort of real introduction to this world of ultra-learning was this guy, Benny Lewis, that I met. And Benny Lewis had very modestly titled website called Fluent in Three Months, and it was about his challenge to try to learn a language to conversational fluency or beyond in a three-month timeframe. And obviously if you're struggling at something, and I mean how many of us has spent been years learning a language in school and are not anywhere close to fluent. I think something like that is pretty ambitious.

But what I got to see from meeting him is how he broke a lot of the conventions that we have about how people often learn these things. So instead of spending months studying vocabulary, memorizing beings, trying to practice grammar and drills before having your first conversation, he was jumping into speaking with people from merely the first day, and he was practicing in this sort of immersive way where he’s racking up huge amounts of practice in a short period of and then, thus, becoming a lot better at the language.

So this was actually after I did this MIT challenge project, I did a project that was kind of similar to that, where I went with a friend and we did similar kind of thing where we went to four different countries over a year to spend three months in each country trying to learn those languages. So those were Spain, to learn Spanish; Brazil, to learn Portuguese; China, to the learn Mandarin; and South Korea, to learn Korean. And the kind of method or sort of technique that we were using for that approach was to not speak English. So when we would land in the country, we wouldn’t speak in English to each other or anyone we’d meet. We would just try to use the language we were learning, and it worked really, really well. We were not only able to successfully learn the languages, but we were able to make friends and socialize and really just to live in that country and have that experience in a way that I think I never – I was just kind of scraping the surface of when I was in France. And a lot of people are when they try to learn a language.

[00:09:50] MB: I love the example of really immersing yourself and that immersive practice, and it totally makes sense from the perspective of language learning. How do we start to broaden that lesson or apply some of those principles to learning in different contexts as well?

[00:10:05] SY: So thinking about immersion for languages, like language is the classic example of immersion, where we think, “Oh, obviously, you learn through immersion. It works really well.” But there's lots of other areas where that style of learning does work well, and it's not that kind. It's typically taught.

So, again, going back to even if you're talking about computer programming or learning some sort of professional skill, being in an environment where everyone around you is practicing a skill, you are using it all the time, you're getting feedback on it, you're working on real projects that are the actual kinds of things that matter. This is how you get better at things in real life.

So there's, in a real way, you could talk about being immersed in entrepreneurship, or immersed in painting, or immersed in architecture, immersed in programming, or all sorts of fields by doing it that way. And yet, how do we teach things in the classroom? You sit behind a desk. Someone just talks to you and you're mostly just taking notes. Maybe sometimes you'll do a little assignment or a project, but it's always kind of a toy project that has nothing to do with the real world, and you do this for years before you actually get to meaningfully participate in things.

So I think there's a lot of ways that are traditional education system has given us kind of the wrong lessons about how learning ought to work. And as a result, when we go to learn new skills, it's amazing to me how many people will say, “Oh, well. Maybe I could take a class, or maybe there's a book for that.” Instead of thinking about how do I create the kind of opportunity for myself to actually practice it directly, get feedback and use things like books and classrooms to support that rather than to use the classrooms and books as like an excuse for not actually doing the thing you want to get good at.

[00:11:42] MB: Such a great example, this whole idea of getting more hands-on, of getting more practical experience. I love the phrase that you used toy projects. Instead of spending time on these toy projects, we should be spending our time getting our hands dirty and just trying out things. Get experimenting. Getting in the flow and seeing what it's really like.

[00:12:03] SY: Absolutely.

[00:12:04] MB: So I want to come back to this notion that you talked about a second ago. This idea of ultralearning. Tell me more about what is that and how do we start to – You’ve given us one example already, but how do we more broadly start to approach learning in a new way?

[00:12:23] SY: So ultralearning, again, it's a word that I kind have coined a little bit to fit a situation. Like a lot of words, you see something in the world and there isn't really a good term to describe that right now. So the thing was looking at people like Benny Lewis or other people that I've mentioned before, Tristan Montebello, who did the public speaking project. Eric Barone, who did the videogame development, and many other examples in my book. One of the things that I noticed is the commonality between all these people, is that they're taking on sort of self-directed learning projects. So I say self-directed as supposed to self-education, because what I want to emphasize is that this is a project where the individual who is learning is the one in charge. They’re deciding what they want to learn. How they want to learn it and what resources they want to use, as supposed to how we typically think about education, which is where a teacher just kind of tells you what to do and you're expected to just follow along.

So this is sort of an inversion of that process where maybe you'll even go to a class if you decide that’s the best resource, but it's always you seeking out what you should be doing rather than just being told what to do or just waiting for the right solution to come. This was a pattern that was repeated amongst many of the really successful learners I found.

Then the second thing that I think really characterized a lot of people is that they had a focus on efficiency and really going beyond what would sometimes be seen as normal or necessary for being able to do something really well. I think this is a really important characteristic, because we can talk about some of the cognitive science of learning that I kind of – And covered both in looking at these stories and also doing research from the literature. And there's many, many situations where doing something that feels a little harder in the beginning and feels maybe a little bit more stressful, maybe even a little bit more frustrating, is nonetheless more effective if you're actually talking about acquiring real skills.

So, I mean, Benny Lewis is the classic example. He's going and actually having conversations with people even though they’re like reading from a phrasebook and they’re speaking something back to him and he's stuttering and struggling. Even though that's a very minimalist sort of way of doing that, it is a more effective approach than just spending seven or eight months on dual lingo where you're kind of feeling that sense of accomplishment but you’re not actually doing the real thing that matters. And so this is a pattern that repeats quite often. So ultralearning was sort of my attempt to characterize the people who are very good and very effective at overcoming these difficulties.

[00:14:47] MB: That's a great example, and the point about learning and really powerful learning, needing to be self-directed is something that's really critical.

[00:14:57] SY: Yeah, absolutely. I think in the world we live in right now, we just cannot take for granted that the teachers, or that the employers that we have, or the schools that we encounter are going to necessarily give us the skills that we want and that we need. Many of us go to college and get undergraduate degrees and find that it was mostly useless, because the person who is teaching us maybe had their own ideas about what we should be learning and they weren’t really driven by us.

[00:15:21] MB: What you do if you don't know where to start or you're unsure about the direction to take with your learning?

[00:15:29] SY: Absolutely, and this is a big problem, because obviously the counterargument to doing self-directed learning is shouldn't the teacher know better? Shouldn't the University know what you need to study? After all, they know it. They’re the one designing the course, and you're not. You don't actually know. So how do you know what the right way to learn a certain thing is?

So the first principle of my book – So I divide my book into nine principles of learning. The first principle I talk about is meta-learning. So meta-learning means learning about learning, and the key here is that before you start any learning activity, you want to spend – It doesn't have to be a huge amount of time. It just can even be a couple hours on Google just looking around at things at what is the right way to learn this skill.

So there's a couple lenses for looking at that. One is to look at what resources are out there. So what books exist? What apps exist? What tutorials exist? What sort of programs are there? What are some of the tools that I can use to get better at this? Sometimes getting better is just going to be, well, just go out and do it. So if we’re talking about like public speaking. All right. Maybe I'll go to Toastmasters and I'll start practicing my public speaking. For other things, you might need a book. I mean, you can't just learn quantum mechanics by trial and error. You probably need a textbook. So it helps to look at the resources.

The other thing that's really important here too though is to look at how people who have successfully learned this skill in the past have learned it. And this is something where I think there's a huge gap between how most people approach things and what experts say. So the perfect example of this is I've done a few podcasts now with people who have language learning podcasts. So people who speak several languages or more and their whole lives are centered around language learning.

And I was joking to them about how, “I’m not a huge fan at dual lingo, and I'm always real hesitant to say things like this with people who have very strong opinions, because occasionally you'll meet some polyglot that they have a very favorite method that they love.” And it was really funny to talk to all these people who none of them like dual lingo, but yet it's the most popular language learning app.

So in some ways there's a real disconnect between what people who are good at learning these skills say works and say matters and what has worked for them, and what most people kind of gravitate towards, which is often something that feels good and fine, but doesn't work very well. So I think about this in many, many cases, and a lot of this can simply be fixed by you go on Google and type, “What's the best way to learn a language?” You spend an hour or two reading articles and you’ll already have a good sense of what the challenges are and what methods might be useful for you.

[00:17:52] MB: That's a great starting point, and that's definitely something that I've personally used when I'm trying to learn or master a new skill. Recently, a couple of years ago, I wanted to learn more about chess, and I Googled and the fastest way to learn chess or 80-20 chess principles, all these kinds of different phrases. And I found a couple different strategies that if you just study this one thing, you can study 20% of the material and get 80% of the results.

[00:18:17] SY: Oh, absolutely. And I think it is important to realize that meta-learning and doing this kind of preparation, it doesn't obviate the need to do the work. I mean, if you want to have a certain skill. If you want to know certain things, then you do actually have to practice and you have to do it. I think the thing that's important to stress here and what I'm really trying to argue with is ultralearning is not some shortcuts so that you can find some way that you don't actually have to do the work to learn something and to know something, but rather to prevent you to go down dead ends. Because a lot of learning involves going down dead ends. It involves spending a lot of time on something that turns out to not matter so much.

So if you can laser-in on what are going to be not only the things that you need to learn, but also the ways in which you will be able learn those things the most effective way possible, you will save yourself a lot of time. It's unfortunate that a lot of the traditional approaches that we have for learning things are not often that well-optimized, because they are for different goals. Therefore, making the class easy for the teacher to grade, or therefore meeting certain academic requirements that may not be the same requirements you have for a hobby or for a job.

[00:19:22] MB: It's a big theme that we talk about a lot on the show, which is basically this idea that there's no such thing as a get smart quick scheme.

[00:19:29] SY: That is absolutely true, and I would agree with that. And I think if you read my book, and you were talking about it. Again, I'm talking about doing things in short periods of time and often somewhat kind of almost unbelievably so if we’re talking the people who have done things in a very short period of time. But I hope that you will realize as you both read the book and you look at it, that some of these really ambitious feats are again a result of someone working really hard. So it's not the case that they didn't work hard. Also, again, really lasering-in on exactly what needs to be done. So it's doing the same work that you need to do for learning, but just with less of the waste.

[00:20:02] MB: I think it's worthwhile to unpack this a little bit more, and you touched on some of the basic strategies for meta-learning. But how do you, in a really tactical sense, start to drill down and figure out exactly what are the really high-impact effective learning strategies and what the dead ends are.

[00:20:19] SY: Right. So I think – And again, I divide in my book these nine principles or going over, specifically, a problem that a lot of learners have with many domains. So the principal is kind of the antidote. So if the way we typically learn has certain flaws, then the principle is the antidote. And one of those principles that I talk about is directness.

So I’ve already been hinting at it throughout this conversation. But the basic idea of directness is simply that if you want to get good at something, you need to do the thing that you want to get good at. If you want to know something, it always helps to ask yourself where and how will I use this knowledge before you start learning it so that you can do some practice in an environment that is really similar to where you actually want to use it.

This is actually based on really over 100 years of psychological studies that show that human beings are bad at something that psychologists call transfer. So transfer is when you learn something in one context, let's say in a classroom, and then you apply it to another context. So, let's say, real life. And the challenge here is that the way that we kind of often casually think about learning is that we think about learning like it's a muscle. So we think about, “Okay. Well, when I'm doing this brain training game, I'm training my brain to be smarter for other things. Or when I think critically about one problem, I'm improving my reasoning about something else.” Just, again and again, we show that when people learn things, they tend to be not only quite specific, but also tend to stay kind of stuck almost to the situations and contexts that you learn them in. So learn some formula in your physics textbook, but then in your engineering job in the real world you completely forget it, because it's difficult to transfer that knowledge.

So because there's so many of these studies that demonstrate this difficulty and this challenge, the ultralearning, I meant, often combat it by inverting that principle. That if you want to learn a language to have conversations, then you better be having conversations pretty early on. If not, right from the beginning, like Benny Lewis does. If you're waiting 6 to 9 months to do it, then you're going to have a lot of problems.

Similarly with programming, that if you want to be able to write computer programs, you need to write computer programs. Yet, in many universities, the way that will teach you and test you on computer programs is to write programs out on pencil and paper and then they will grade them, which is obviously never how you write a program in real life, other than maybe just a broad sketch of a program.

This is something that also has a lot of drilling down potential. So there's sort of the broad idea about doing it. But as you understand this principle of transferring, this principle of directness, you can start to see how you can make adjustments to your approach to make what you're doing more effective. So I have a really good example that I like, because I think it's something very subtle that I think a lot of people would miss when they’re learning and yet it makes a big difference.

So starting in about January, I started learning salsa dancing with my wife, and we were going to classes, and we are doing some sort of choreography in the class. So you'll do like a turn and then you spin them, and they spin you and you go under their arms or whatever, and it's like about 30 seconds, maybe less of stepping back and forth, and that's the move, and you will learn that, and then you rotate with new dancers and just kind of the learn it in the classroom.

Then we decided to go to a social, where you actually just dance with people and there is no teacher telling you what to do right in that instance. And we found it really difficult, even though we were doing so well in the class. So what was going on there?

One of the major problems is that when you are in the class learning the choreography, as a lead, as the person who is deciding what choreography you’re going to follow, you don't actually have to do those subtle things with your body to communicate where you want your follow to go. You just know that they know what you're both trying to do the same choreography and just do it, right?

So this is an example of where transfer fails, because you were missing some of the skills that actually are needed in the real world when you were training in the kind of simulation or in the sort of classroom environment. So this principle of directness, I think it has kind of a very obvious connection of do the skill you want to get good at. But if you really understand it, it's quite deep. So you can start to analyze little places where your skills might not be lining up with the thing you want to get good at, because of differences in how they’re actually practiced.

[00:24:37] MB: It’s such an elegantly simple point that I feel I could definitely apply better to many areas of my own life. If you want to get good at something, you actually have to do the thing that you want to get good at.

[00:24:48] SY: Yes. I mean, that's again the obvious sort of like high-level version of it, but don't let the obviousness or the simplicity of that statement fool you. I think there are many, many cases, even for me having written the book on this kind of stuff that I make the mistake, because I forgot about transfer or because I thought something was the same as something else and then they were different in a subtle way, and I only appreciate that later. So this is something again that if you get better and better at it, like many of the ultra-learners who I documented in the book who are real masters of this, you can make your learning more effective, because you are really not wasting the time with learning a bunch of things that don't end up transferring.

[00:25:28] MB: Well, like so many of the most important things in life. It's simple, but it's not easy.

[00:25:32] SY: Yes. That is definitely true.

[00:25:35] MB: Earlier, you touched on the principle of retrieval and started talking about that a little bit. Tell me a little bit more about retrieval. What is it and how do we start to apply that principle of ultralearning?

[00:25:47] SY: So I think you'll appreciate this, but there is a great set of studies done by Jeffrey Karpicke. I think he’s at University of Purdue, and they really demonstrate this principle retrieval really well. So rather than give away what retrieval is, I’d like to just kind of talk a little bit about these studies, because I think they're really fascinating.

So in one of the studies, he divided students up into multiple groups. One of the groups he says – Or whoever was running the experimenter. I don’t know if there was actually Prof. Karpicke, but the experimenters get you to do repeated review for a text in order to study for a test. So this is very similar to how a lot of students study for tests, where they read something over and then when they're done, they read it over again, and maybe they do some trivial stuff, like maybe re-transcribe their notes or do something like that. But they're basically just looking at it again and again and again in the hopes that they will remember it for the test.

Another group, they got to do what they call free recall. So free recall is when after you read the text, you close the book and then sort of without any prompt, without any questions, you just try to remember is much as you can from what you just read. After they did this – So they did this little test and they asked the students how well do you know the information? The people who did repeated review gave themselves high marks. They said, “I really understand this information well. I know it.” On the other hand, the people did free recall gave themselves very low scores. They’re like, “Oh wow! I didn't remember anything. This was so difficult.”

However, you give those same students an actual test and it inverts. Those who do free recall perform much better than those who do repeated review, and this is a really robust principle. So it's amazing that if you look at the vast majority of students, how they’re actually studying, it’s repeated review. They’re just looking at the notes again and again and again, and that doesn't work very well if you actually want to be able to remember things later or be able to use them in a real situation.

So another study, which I thought was really funny, because this study was just – The students were forced to use a particular learning technique. So they were just told to do repeated review or free recall. But in another study, they were given the choice. So students were allowed to choose which technique they wanted to use to study. And what they noticed is that poor performing students, the students who weren't doing as well, often opted for repeated review, because they weren’t ready to do recall or retrieval practice.

On the other hand, if you force those same students to do retrieval, so through experimental manipulation, you don't allow them to do review. They have to do retrieval practice. They do better on tests. So this is another example of where our intuitions about how we learn and how we ought to process information often lead us astray. And it's amazing how many times this comes up, not even just in taking tests, but in real life. So if you're practicing a speech. How many people read their note cards over and over and over again to memorize a speech? Don't do this. Put the notecards down and try to remember the speech, and only when you can't recall something, look at your note cards. That's the way to memorize a speech. It's not looking at the notecards over and over again. Yet, for many, many skills, this is how we practice it.

[00:28:44] MB: It’s such a counterintuitive finding, this idea that in many instances, the most difficult and frustrating learning strategies are actually the strategies that produce the most long-term learning.

[00:28:57] SY: So it actually even goes beyond that. So, R.A. Bjork, one of the psychologists that I talk about this chapter in retrieval even has a concept that he calls desirable difficulties, which basically mean that the more difficult it is to retrieve things, so the harder a time you have to remember something, like the less help there are, the less hints there are, the less cues there are. As an example of this, doing free recall is about as hard as it gets, because you don't have any prompts. Whereas if you have to do recall when someone gives you a question, that's a bit easier. If someone gives you a fill in the blank. It's even easier than that. If someone gives you like the first two thirds of the word you're supposed to remember, that’s even easier, right?

And so what they found is that the more difficult the retrieval is, provided you're successful in remembering it, the more effective it is. So it seems that difficulty and doing things that are frustrating and doing things that are hard may be at a very fundamental level what we need to be doing if we want to learn, and that a lot of the things that we do to make ourselves feel more comfortable and avoid those feelings are actually in the wrong direction when it comes to learning.

[00:29:59] MB: So if we are applying these principles in our own lives and being self-directed learners who are no longer in school, what is a concrete way to start to implement something like retrieval into our learning practices?

[00:30:11] SY: So retrieval impacts a lot of things. I just gave the example of like when you're memorizing a speech that you have to give. That would be the way to do it. And I think the right thing to think about with retrieval is think about anything that you need to remember. So think about things that have to come up without you necessarily being able to look them up. This is something that’s often underrated, because in our modern world, it's easy to look things up.

But I can give a good example of something were retrieval might come into play. So just imagine for a second. If you're not a computer programmer, try to just imagine for a second, because this is a computer programming problem. But if you are a computer programmer and that's what you do for a living, you might know a certain way to solve a particular problem. So you’ve learned a way to solve a particular problem.

Now, it may not be the best way to solve that problem. It may actually be bad for certain situations. And then let's say you read somewhere about some other way of solving that problem, and you’re reading it in some book and you’re saying, “Oh! That's very interesting. I should remember that for next time.” But the next time rolls around and you've completely forgotten that way of doing the problem and you go back to the old ineffective way that you had for doing the problem.

So this is an example where doing some kind of retrieval practice, so maybe even just like immediately after you read the article about it, you try to, “Can I explain to myself how this technique works?” Or you might even – If you want to be more sophisticated, you might even like put it in a notebook somewhere so that you could quiz yourself a little bit later about, “Oh, okay. This is this algorithm that I want to remember and I'll put in the notebook.”

I mean, we’re talking the computer programming, but obviously this applies to so many of our jobs. So this is an example where I think retrieval is important, because if know that, “Okay. I can use this particular solution for this kind of problem.” Well then yeah, maybe you don't need to memorize the details. You can just look it up in Google. But if you don't remember that there is a solution to this kind of problem that you're encountering in real life that might work, you're never going to be able to use it. You’re not even going to think to look it up in Google.

So this is one of the examples of where everyday life, where you're just trying to be good at your job, you’re just trying to do your work better, be able to understand things better, be able to do things in your life better where these principles have I think pretty pervasive impacts on how you should think and learn.

[00:32:23] MB: Hey, I'm here real quick with confidence expert, Dr. Aziz Gazipura to share another lightning round insight with you. Dr. Aziz, how can people say no more often and stop people pleasing?

[00:32:37] AG: This is not only important to figure out how to do, but to start practicing immediately. Because most people don't realize their anxiety, their stress, their overwhelm is often a result of not saying no. So here are some quick tips on how to start doing that.

First of all, imagine right now in your life where would you benefit from saying no? Where do you feel overloaded, pressured, overwhelmed, even if intellectually you're telling yourself you should? Tune in to your heart. Tune in your body where do you feel, “I don't want to.” Start paying attention to that. Start honoring that.

The next tip is to imagine saying no and then notice how you feel, because you’re problem going to feel all kinds of good stuff, right? Guilt, fear, “What are they going to think? I don’t want to let this person down.” What you want to do is before you go say no to them, you want to work through that. You want to address that. You want to get it on on paper. Can I say this? Why can't I say this? What's stopping me from doing this? Do a little prep work so you can really just practice it.

And then the third and most important step of course is going to be to go say no and start saying no liberally. Start saying no regularly. In fact, after listening to this, find an opportunity that day to say no, because the more you do it, like anything else, like any sub-skill of confidence, the more you do it, the easier it will become and the freer you’ll become in your life.

[00:33:53] MB: Do you want the confidence to say no and boldly ask for what you deserve? Sign up for Dr. Aziz’s Confidence University by visiting successpodcast.com/confidence. That success podcast.com/confidence and start saying no today.

[00:34:15] MB: I want to explore another one of the topics and one of the core pillars of ultralearning. Tell me a little bit more about experimentation.

[00:34:24] SY: Yeah. So experimentation is the sort of last kind of principle that I put in the book with these nine principles. And the main thing that I wanted to stress for experimentation was – Well, there're two things. So the first thing is simply that a lot of people, they want a step-by-step formula. So they want you to tell them step one this. Step to this. Step three this. And that can be helpful. I think that can often be helpful in the beginning, but the problem is that a lot of the challenges that we face don't really boil down to step-by-step.

If you want to start a successful business, I guarantee you there is no step-by-step formula. Why? Because the people following the step-by-step formula have made those kinds of businesses. There's a lot of competition. It's can it be difficult to succeed. Similarly, if you want to be a successful writer, or artist, or programmer, or architecture, or podcaster, you name it. There is no formula, because as soon as the formula becomes popular, everyone else is doing it and it sort of become stale a little bit.

So in a lot of ways, what we need to do in our learning efforts and in our lives in general is have this capacity for experimentation, is the capacity to try things out. See what's going to happen and then see what some results are and then monitor and make those adjustments. I think this is particularly true for learning, because the second point I wanted to make is that when we are learning things, a lot of what makes someone really successful in these sorts of self-directed learning projects, these ultralearning projects that I’ve talked about, isn't so much that they followed this step-by-step formula. They just knew about these three or four tactics and they just apply them and they had a lot of success.

Rather, it's from developing a sort of intuition that you have about when things are slowing down, when things are getting stuck. Why they're getting stuck? So you can sort of devise loops and little detours around your obstacles.

So many of us, we just have one solution to a particular problem and we just apply it relentlessly. And when it doesn't work, we just apply it some more. So I think the idea of experimentation is that we need to not only cultivate a lot of tools. We need to learn lots of different ways that we can solve our problems, learning, and otherwise. But then also we need to be flexible and recognizing, “When is this not working and when do I need to adjust that approach?”

So learning, and I think anything to do with improvement in life involves not only getting better at things and not only applying successful strategies, but also being willing to fail and being willing to make mistakes at times too.

[00:36:46] MB: Lots of great ideas that I want to explore from that. One of them, you touched on this notion of cultivating multiple different tools and strategies. Tell me more about that and how do we do it.

[00:36:56] SY: Yeah. So one of the things that I wanted to do with this book was to show in the particular domain of learning a lot of different tools people use, not to say that these tools are the panacea. So if you read my book, it’s definitely not the case that I'm saying, “Well, if you just use, let’s say, space repetition systems as an example, then all your problems will be solved.”

Some people really think that. They really do like space repetition systems. For them, it’s their favorite tool, or for other people's it’s mnemonics, or for other people it's using visual imagery as an explanatory tool, or for other people it’s getting their hands dirty and they don't like theory. For other people, they like book learning. They like to explore a lot of theory first.

So my idea here was to not only present a lot of these tools, space repetition systems, mnemonics, etc., so that you would have these ideas just in the back of your head that you know they exist. But then also tried to explain what sort of problems do they tend to solve. So when you're experiencing difficulties in something you’re learning, you can save yourself, “Didn’t Scott talk about some tool that might be helpful for this situation?”

So some of them are actual tools, like actual software. So space repetition systems are a good example of that. They are a software you can get. One of the more popular open-source ones is called on Anki, and it basically is an intelligent flash card system where you can create flashcards and it will allow you to remember information better, because instead of just testing you and then you just have to go through your flashcards again, it perfects kind of the timing. So it tries to predict when you're just about to forget something to give you the card as a reminder, but not reminding yourself insistently about the things that you already know.

So it's a tool for optimizing things, and that's very useful for memory-heavy subjects like law, or languages, or biology, or medicine. It can often be very useful for that. But that's just one technique. That’s just one tool, and I think the more tools that you have, the more that you're aware of, the more you can approach any problem with a Swiss Army knife instead of a hammer.

[00:38:57] MB: And that's a great analogy and one that actually Charlie Monger, who’s one of my all-time intellectual heroes and longtime fans of the show, will know that we talk about Monger a lot. But this whole notion, I think you made a great point, which is that software tools are important. But really one of the cornerstones of this is to cultivate these mental models, these thinking tools, these learning tools that you can apply flexibly in a lot of different situations.

[00:39:19] SY: Well, and that's one of the things that I talk about in the book as well, is about meat-leaning that we talked about kind of the short term benefits of doing that, where you do some burst of research on a project and then already you know, “Okay. Well, if I want to learn a language, use these three things. Don't use these other seven things. Okay, so that's good.”

But then in the long-term, as you do more projects and especially if you're doing projects in different areas, you accumulate more of these mental models. You understand how the world works. You understand how learning works. So once you, let's say, mastered memorization in one subject, you know some of those tools, you comply to another.

So I had a conversation with a he guy who is learning Mandarin Chinese, and he was a doctor. So he was very self-confident about the ability to memorize it. He’s like, “No. I know exactly how to memorize things, because I have spent basically my entire life having to memorize a lot of information in medicine.” There are differences in memorizing vocabulary words as there are with memorizing patient otology and this kind of stuff. But at the same time, I think you get that benefit.

So what I'm also trying to advocate in this book is not really just doing one project or just doing one sort of skill that you're going to improve, but as sort of lifelong philosophy of constantly learning new things so that you always are adding new tools and that those tools kind of in some ways it's sort of compounding growth, that as you get more tools, you get more ways you can solve problems, and you become more effective.

[00:40:47] MB: Love the reference to compounding your knowledge, because it's such an important idea and something that I talk about a lot, this notion that if you study and spend your time learning these mental models and these frameworks that either don't change or change very slowly over time, you can really start to compound your understanding the world in a very meaningful way. And over time it starts to lead to these massive changes and shifts and improvements in your ability to think and make decisions and understand reality absolutely.

[00:41:15] SY: Absolutely. Absolutely. And so I think that is really – One of the things – So we started this podcast talking about some of the projects that I've done and some of the projects that I mentioned that other people have done. Sometimes is a little bit of a quality of like, “Oh! Wouldn't it be great if I can learn a language quickly or wouldn't it be nice if I didn't have to spend so long taking classes?”

I think in some ways that approach kind of misses the point, because I think that the greatest moments that we’re going to have in our lives are not going to be just because you got some reward or because someone gave you a trophy or because you got some recognition. They’re going to be because you experience something that expands your sense of what's possible. I think learning, and particularly the kind of learning that I advocate in this book is really at the cornerstone of that.

So if you take on a project and you expand your skills quickly in a direction that you were struggling with before, that opens your mind to, “What other things could I do that I was holding myself back for?” When I did this trip to learn languages, my feeling wasn't just, “Oh great! I can speak more languages now, but that there were so many corners of the world and cultures and people that I knew they existed, but they were kind of opaque. They were sort of not possible for me to connect with and see, and I think the more subjects you learn, the broader and bigger your world becomes. So I think there's really something kind of life-affirming and expansive about viewing life this way through a series of learning projects and of really striving to do learning well.

[00:42:48] MB: And that makes me think of something else that I want to touch on you said earlier, which is this notion that the important skillset to develop in life as a learner, but really in anything, is this ability to be flexible and to experiment. And it's so easy to fall in the trap of just waiting for the formula or the answer or the thing that you think will give you perfect clarity and confidence to make the tough decisions in your life. But the reality is that, that never comes. You just have to get comfortable starting these little experiments and be flexible in adjusting to the things that life throws at you.

[00:43:20] SY: And I think the you hit the nail on the head too, that a lot of people are – Their kind of baseline emotion is some kind of fear or anxiety. That they want the world to be smaller, to be more comprehensible, to follow a list of rules, to have that security, and I think that a lot of times those feelings come out of a sense of inadequacy or incompetence, that if the world is bigger, it’s scarier. It there's more things to understand, if things don't break down to a formula, then I might fail. I might not be able to do it.

So I don't think that I have an answer for that. I don't have the, again, the formula for getting past formulas. But I think if you invest more in your process of learning itself, you build some of that self-confidence. As you build more self-confidence, you become more comfortable with things being ambiguous with there not being a right answer, with trying something when you don't know whether it's going to work.

So I think the more you can take on these kinds of projects and approach things this way, the easier it is to be comfortable, and I think you can turn those feelings of anxiety and fear and worries about what's going to happen in life into feelings of wonder and curiosity.

[00:44:31] MB: There's one other topic that I want to touch on really briefly and share. Can you tell me a little bit about the Feynman technique and how to apply it?

[00:44:39] SY: Yeah, sure. So the Feynman technique was something that I made a video about this technique, probably about in 2011. So a while ago, and it's become somewhat popular since. The idea of the technique was that around the time I was using this, I just read for the first time Richard Feynman's fantastic autobiography, if you haven't read it, called Surely You're Joking, Mr. Feynman. And in it he kind of documents his approach to dealing with difficult problems. So Richard Feynman, for those of you who don't know, was a Nobel prize-winning physicist. He kind of was one of the founders of quantum electrodynamics. So you can tell he’s a pretty smart guy. But what I really liked about him was that he had this kind of fearlessness and kind of iconoclastic way of thinking about problems. So it wasn't just that he was smart, but also that he had a tenacity for dealing with things that he didn't understand and he didn't have this sort of difficulty that some of us do that when we don't understand something, we want to push it away. For him, he really wanted to get his hands dirty.

So I kind came up with this technique that I thought sort of embodied a lot of his philosophy. And the basic idea of it is it let's say you're taking something. Let’s say you’re taking a math class. This is sort of a canonical example of where you might not understand something that a lecturer told you. So you write at the top of the page what it is that you’re trying to understand. You can say like, “Understanding derivatives, or understanding trigonometry,” and you probably want to reduce it down to the most- narrow part of what you don't understand. So if you don't understand, let's say, the sign rule, then put the sign will. Don't just put trigonometry.

Then what you should aim to do is to teach this idea, is to write out an explanation as if you were teaching it to someone else. So you try to explain the idea as if you were going to go on and give a lecture and these were going to be your lecture notes. The thing that I found very valuable about doing this is twofold. So, one, simply by writing down what you don't understand, you often come to understand it. So sometimes just putting your ideas on the paper can overcome the fact that in our head there’s sort of bunch of different things all going on at the same time and it's hard to keep everything straight. So just writing things down can help with that.

The second thing that it helps with is that when you aren’t able to resolve those problems, so you start writing and you don't have an answer to your question. Generally, you zoomed in a little bit. So you’ve gotten a little bit more focused at where the issue you don't understand it. So as you start explaining derivatives, you start to say to yourself, “Well, what’s going on here? I don't understand this.” Then once you don't understand that little piece, then you can go to a textbook. You can go to a teacher. You can go to a colleague. You can go to a pear and you can ask them.

So sometimes that just goes to re-watching that segment of a lecture video and sometimes you don't have that. Sometimes you type Khan Academy or you type into Google how do I do this, or how do you do that, and then an explanation will come up. But this is basically a way of debugging your own understanding, because it reveals what the problem is and then you got a bit of a narrower, more reduced scope to try to solve the problem the next time. And if just keep repeating this process, generally, I find you'll get the answers to your problems and you’ll understand something that you found was difficult before.

[00:47:48] MB: It’s such a great strategy, and reminds me of the quote which I think is often attributed to Abraham Lincoln, but may not necessarily be his, which is, “If you give me an hour to chop down a tree, I’ll spend 90% of the time sharpening an axe.”

[00:48:02] SY: Yeah. Yeah. Well, that’s true, and I think so many of us, we want to rush things. So how many students when they see something they don't understand, their instinct is memorize, right? Well, there's no understanding this, so I have to memorize it.”

I've been writing about learning from a long time in book. So I get these emails from students where they’ll say things like, “Well, you don't understand, Scott. And I know you talk about how you should understand things and not like just try to memorize them. But in my class, it’s different. They only want to memorize things.”

So then there's usually bit of back-and-forth and I say, “Okay. Can you give me an example? Give me something from your class?” It's almost always that the example they bring up is like, “No. No. No. You were supposed to understand that.” And I think that something that a lot of us fall into, is that we have some difficulty with something, and maybe the tool that we have in our toolkit is memorization. So if you don't get something immediately, then that's what you think to yourself, “Well, I just have to memorize it.”

So this is one of those situations where there are situations where maybe getting a super deep understanding is not as important. So if you are having to memorize words in a new language, maybe don't need to know the detailed etymology of every single word, although it might not hurt for some words. But at the same time, so many of us sort of fall back on the tools that we understand for learning and we don't have a real broad vocabulary that we can use to approach a lot of different problems. And so it's no wonder that we get stuck from time to time.

[00:49:26] MB: What would one piece of homework be that you would give somebody listening to this that they could start to concretely implement some of the themes and ideas that we've talked about today?

[00:49:37] SY: So the one that I usually lean on, and I mean there's many. We've talked about a lot of different ideas. But the one that I usually put is my sort of most important take away, would be think about something that you are learning right now or that you're trying to learn, and now I want you to think very clearly about what would be the kinds of situations where you would use that knowledge or apply that skill.

So this obviously applies if you're trying to work on an actual skill. So if right now you want to learn French, it might help to think about, “Well, when would actually use French?” This isn’t to dissuade you from learning it if you can't think of an immediate answer. Lots of things you can use in the future don't have an obvious use right now. But even if you say to yourself, “Well, I’d probably use it when I'm traveling.” That already gives you a lot of hints about how you might structure a project, which would be very different if the immediate answer that popped in your head was, “Well, I really like to read The Count of Monte Cristo in French or something like that.

Similarly, if we’re talking about theoretical knowledge. So you're just reading a blog article, listening to a podcast, just reading a business book you found. Asking yourself, “What kinds of situations would this knowledge come up in?” is very useful because you start automatically thinking about not only how you could transfer to those situations, but you also start thinking about where you're going to have to do practice if you actually want to get good at it.

So many people buy books and then they buy a book and then they realize a couple months later, “Oh, wait! My life didn't change it all,” and it's because they didn't actually implement the ideas. It’s because the ideas never made contact with their real life. So of course the ideas stayed really a nerd. So if you can start thinking about these things very early on when you're learning, you'll get more efficacy just because you’ll avoid this problem of transfer and also because you'll be able to start making little tweaks to what you do going forward so you can apply it more easily.

[00:51:24] MB: And Scott, where can listeners find you and the book and your work online?

[00:51:29] SY: Yeah. If you're interested, I highly recommend checking on my book, Ultralearning. You can find links to it on my website at scotthyoung.com. That's S-C-O-T-T-H-Y-O-U-N-G.com, and there I also have over 1,300 articles that I've written over the last 13 years on my blog. So there are quite a few articles there as well for free about learning, about personal development and really a lot of the stuff that I know you talk about here on this podcast.

[00:51:57] MB: Scott, thank you so much for coming on the show and sharing all these wisdom with our listeners. Such a great conversation and some really insightful techniques and strategies and ideas about how to be better learners.

[00:52:09] SY: Oh! Thank you so much for having me. It was great.

[00:52:11] MB: Thank you so much for listening to the Science of Success. We created this show to help you, our listeners, master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an e-mail. My e-mail is matt@successpodcast.com. That’s M-A-T-T@successpodcast.com. I’d love to hear from you and I read and respond to every single listener e-mail.

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Remember, the greatest compliment you can give us is a referral to a friend either live or online. If you enjoyed this episode, please leave us an awesome review and subscribe on iTunes because that helps boost the algorithm, that helps us move up the iTunes rankings and helps more people discover the Science of Success.

Don't forget, if you want to get all the incredible information we talked about in the show, links transcripts, everything we discussed and much more, be sure to check out our show notes. You can get those at successpodcast.com, just hit the show notes button right at the top.

Thanks again, and we'll see you on the next episode of the Science of Success.

September 12, 2019 /Lace Gilger
Mind Expansion
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The Science of Immortality: How Genetic Engineering Is Going to Change Everything with Jamie Metzl

August 22, 2019 by Lace Gilger in Health & Wellness, Mind Expansion

In this episode, we explore the mind-bending science of genetic engineering and why it’s going to change everything in our lives, whether we want it to or not. We share crazy stories and examples from the cutting edge of science, look at shocking examples around the world of what is going on with human genetic science and explore the science of immortality with a few simple life hacks can you implement right now to extend your life and help you live past 100, with our guest Jamie Metzl.

Jamie Metzl is a Senior Fellow of the Atlantic Council. In February 2019, he was appointed to the World Health Organization expert advisory committee on developing global standards for the governance and oversight of human genome editing. He is the author of five books, including the non-fiction work, Hacking Darwin: Genetic Engineering and the Future of Humanity. Jamie previously served in the U.S. National Security Council, State Department, Senate Foreign Relations Committee and as a Human Rights Officer for the United Nations in Cambodia.

  • The future is already here, it’s just not evenly distributed yet

  • Open your eyes a little bit wider and see the radical technological developments that will fundamentally transform your life are on the short term horizon

  • Genetic technologies are, in very short order, going to fundamentally transform our societies

  • The genetics revolution is inevitable and it’s already here. Countries like China are already massively pushing the limits on genetic science, well beyond what we may even feel comfortable with in the US today

  • China is extremely wealthy, extremely powerful, and has a “Wild West” culture around genetic engineering, designer babies, and human genome editing

  • “The Arms Race of the Human Race” - what happens in a world where the US restricts or prevents genetic engineering but another country, for example, China, substantially embraces them?

  • Slippery slope and how this radically starts to change our world pretty incredibly - most people would probably want to know if their child had a higher risk of a certain disease, so they could prevent it… what happens when we make that shift from a child to a human embryo?

  • “The End of Sex” - “Old Fashioned Sex” will soon be viewed as reckless and dangerous.

  • “Would you play Russian roulette with your child’s future health by NOT affirmatively selecting health?"

  • Would you wish polio on a child because it’s natural? What about a genetic disease that could be prevented?

  • It’s not a question of wonderful nature vs scary science. Nature is pretty scary. People die of horrible genetic disorders today.

  • Why Jamie considers anti-vaccine “monstrous"

  • "In vitro gametogenesis” - what happens if you could make 100,000 potential embryos and pick the healthiest ones?

  • What is a synthetic womb and why is it something that is so crazy it might make total sense in 30-50 years?

  • Why Jamie’s goal is to live to 150, and what he’s doing to get there.

  • Simple life hacks can you implement to extend your life as much as possible?

  • Do everything that people who live in the blue zones are doing.

  • Homework: Get yourself educated on genetic science.

  • Homework: If you’re planning on having children, freeze your eggs and freeze your sperm today. Freeze them when you’re twenty. It gives you the option of using healthy and vibrant genetic material in the future.

  • Homework: For longevity: Exercise 45 minutes a day. Eat healthy food.

  • Homework: Do your own homework and empower yourself about precision medicine. Medical knowledge is decentralizing. You are the primary agent of change in your life.

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This week's episode of The Science of Success is presented by Dr. Aziz Gazipura's Confidence University!

You can learn to confidently connect with others, be bold, feel proud of who you are, and create the life you truly deserve!

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Want To Dig In More?! - Here’s The Show Notes, Links, & Research

General

  • Jamie’s Website

  • Jamie’s Wiki Page

  • Jamie’s LinkedIn, Facebook, and Twitter

Media

  • [Article Directory] Collection of Jaime’s articles from his site.

  • [Article] CBS News - “Author Jamie Metzl says the "genetic revolution" could threaten national security” By Olivia Gazis

  • [Article and Podcast] Medium - Science, Technology and Ethics: Hacking Darwin with Jamie Metzl, PhD by Dr. Chris E. Stout

  • [Article] Quartz - “The designer baby debate could start a war” By Jamie Metzl

  • [Book Review] NPR - 'Hacking Darwin' Explores Genetic Engineering — And What It Means To Be Human by Marcelo Gleiser

  • [Article] Psychology Today - “Polymath Jamie Metzl on AI, Genetics, and the Future” by Cami Rosso

  • [Podcast] HBR - We Have the Technology: Jamie Metzl and Building Better Humans

  • [Podcast] Good Code Podcast Episode 14: Jamie Metzl on Genetic Engineering

  • [Podcast] Curious with Josh Peck - Ep. 64 | Jamie Metzl  

  • [Podcast] Inspired Money - The Genetic Revolution and "Hacking Darwin" with Jamie Metzl

  • [Podcast] Jamie Metzl on the Future of Genetics – The Joe Rogan Experience

Videos

  • Jamie’s Youtube Channel

  • Hacking Life The Sci and Sci Fi of Immortality

  • PBS Social - Jamie Metzl on the Future of Genetic Engineering

  • Talks at Google - Jamie Metzl: "Hacking Darwin" | Talks at Google

  • Talks at Google - Jamie Metzl: "Eternal Sonata" | Talks at Google

  • TEDxTalks - Are You Ready for the Genetic Revolution? | Jamie Metzl | TEDxPaloAlto

  • Chad Prather Show - The Great Genetics Race | Guest: Jamie Metzl | Ep 68

  • 92nd Street Y - Can we live to 150? The Cutting-Edge Science of Human Longevity

  • Hidden Forces - Genetic Engineering, Biohacking, and the Future of the Human Species | Jamie Metzl

Books

  • Hacking Darwin Book Site

  • Hacking Darwin Press Release

  • Hacking Darwin: Genetic Engineering and the Future of Humanity  by Jamie Metzl

  • Eternal Sonata: A Thriller of the Near Future  by Jamie Metzl

  • Genesis Code: A Thriller of the Near Future  by Jamie Metzl

  • The Depths of the Sea: A Novel  by Jamie Metzl

  • Western Responses to Human Rights Abuses in Cambodia, 1975-80 (St Antony's) by Jamie Frederic Metzl

Episode Transcript

[00:00:04.4] ANNOUNCER: Welcome to The Science of Success. Introducing your host, Matt Bodnar.

[0:00:11.8] MB: Welcome to the Science of Success; the number one evidence-based growth podcast on the internet with more than four million downloads and listeners in over a hundred countries.

In this episode, we explore the mind-bending science of genetic engineering and why it's going to change everything in our lives, whether we want it to or not. We share crazy stories and examples from the cutting-edge of science, look at shocking examples from around the world of what is going on with human genetic science and explore the science of immortality with a few simple light facts that you can start implementing right away to extend your life and help you live past 100 with our guest, Jamie Metzl.

I’m going to tell you why you’ve been missing out on some incredibly cool stuff if you haven’t signed up for our e-mail list yet. All you have to do to sign up is to go to successpodcast.com and sign up right on the home page.

On top of tons subscriber-only content, exclusive access and live Q&As with previous guests, monthly giveaways and much more, I also created an epic free video course just for you. It's called How to Create Time for What Matters Most Even When You're Really Busy. E-mail subscribers have been raving about this guide.

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Sign up for my e-mail list today by going to successpodcast.com and signing up right on the home page, or if you're on the go, if you're on your phone right now, it's even easier. Just text the word “smarter”, that's S-M-A-R-T-E-R to the number 44-222. I can't wait to show you all the exciting things you'll get when you sign up and join the e-mail list.

In previous episode, we talked about one of the most important skills in the modern world, the ability to be indistractable. Are you sick and tired of distraction? Do you feel constantly overwhelmed in a world of notifications, demands, messages and more and more information flying at you? In our previous episode, we discussed exactly how you can battle back from distraction, control your attention and choose the life you want using the power of being indistractable with our previous guest, Nir Eyal. If you want to banish distraction from your life, listen to that episode.

Now for our interview with Jamie.

[0:03:13.6] MB: Today, we have another exciting guest on the show, Jaime Metzl. Jamie is a senior fellow of the Atlantic Council and in February of 2019, he was appointed to the World Health Organization's expert advisory committee on developing global standards for the governance and oversight of human genome editing.

He's the author of five books, including the nonfiction work, Hacking Darwin: Genetic Engineering and the Future of Humanity. Jamie previously served in the US National Security Council, the State Department, Senate Foreign Relations Committee as a human rights officer for the United Nations and much more.

Jamie, welcome to the Science of Success.

[0:03:48.4] JM: Thanks so much, Matt. Thrilled to be here with you.

[0:03:50.8] MB: Well, we're really excited to have you on the show today. It's such a fascinating topic and I can't wait to dig in. I love some of the insights in the book and I can't wait to share some of these anecdotes with our listeners.

To start out, I'd love to open the conversation with one of my all-time favorite quotes, which really resonates with what the book is about, which is this notion that the future is already here, but it's just not evenly distributed yet.

[0:04:14.0] JM: Yup. I totally agree. That's obviously a famous quote from one of our best-known science fiction writers. That's what for me as a futurist, I also write science fiction, that's my mission in life is to get people just to open their eyes a little bit wider and to see these radical, technological developments that are going to fundamentally transform our lives.

If we can just see what's happening and see what's coming with even a little more clarity, we're all going to make better and smarter decisions about our lives, our businesses, that will create better futures not just for us, but for everybody.

[0:04:53.1] MB: One of the most interesting claims that you make in the book and I want to get into all kinds of ideas and thoughts in here, but the book obviously, for listeners who aren't familiar with is about genetic engineering and the future of humanity. You open with the fascinating anecdote. I don’t know if I'm jumping the gun a little bit, but the idea is that there's a lot of controversy around this topic.

The reality is where our hand is going to be forced, because in many ways, this is an inevitable conclusion. It's going to happen one way or another and we really – we’re coming up on a very short timeframe here from a societal standpoint and we need to start making some really important decisions.

[0:05:30.0] JM: That's exactly right. The question is not should we or shouldn't we embrace genetic technologies. We will. Whether people are for it, or against it, genetic technologies are going to in very short order, fundamentally transform our healthcare, the way we make babies and the nature of the babies we make. It's not should we, or shouldn't we on the science. The question is how, because the decisions that we're going to be need to make in very short order are going to be our way of infusing our best values, our ethics into the process of guiding how these incredibly powerful technologies will be deployed.

That's going to be the difference between the positive outcomes that we can all imagine of people living healthier, longer, more robust lives, preventing and eliminating and curing terrible diseases, aging more, healthily and gracefully and living longer and these dystopian outcomes that everybody can imagine. It's not a question of whether the genetics revolution is coming. It obviously is coming and it's already here. The question for us is what role do each and all of us want to play in shaping how these technologies are used, rather than having other people's decision shape us.

[0:06:56.9] MB: Here in the United States, we obviously have a very robust regulatory structure. A lot of this stuff is still very nascent. In the book, you talk about how other countries may not have the same regulatory structure and maybe actually pushing the envelope well beyond what we find either morally, or ethically kosher in today's world.

[0:07:20.1] JM: Yeah. Well man, you and I both have a lot of experience with China. In this world, there are some countries that are really well-regulated. I would say the best regulated country in the world for genetic technologies is the United Kingdom. The US is pretty well regulated. Although our entire healthcare system is a total disaster and a mess, and so that creates a lot of complications, there are some countries that have absolutely nothing. These are countries, they just don't have any regulatory infrastructure and a lot of them have very little capacity, but they can become destinations for medical tourism, or genetic engineering tourism at some point in the not distant future.

Then there are countries in the middle and China is probably the best example of this, countries that are wealthy, that have a lot of scientific capability, that have decent laws on the books, but where there's a Wild West culture and a mentality. Certainly with China, where there is this national and certainly government-led obsession with catching up, with becoming essentially the world's leading country by 2050. The Chinese government has identified Science and Technology leadership as the primary way to get there.

Genetics technologies and biotech more generally are among the most important sciences and technologies that they focusing on. It's not at all surprising that the world's first genetically engineered babies were born in last year and in 2018 in China, because China is really pushing the limits of what is possible, including with human genetic engineering. That is a really, really big deal. I'm on the World Health Organization International Advisory Committee on human genome editing.

I'm actually just going next week to Geneva for our meeting, board meeting repeatedly over the course this year and next, to try to think about and begin to lay out a framework for what a global regulatory infrastructure on human genetic engineering and genome editing might look like. We're a long way from there. In the meantime, there are countries like China that are really pushing the limits in ways that would not be possible here in the United States.

[0:09:42.8] MB: Even before some of the technology was where it is today, in the book you share an anecdote of somebody from China who essentially had 10 children in the US. I don't want to spoil it. Tell me that story. Share that example to listeners. It's so interesting and it shows the mindset too.

[0:10:01.2] JM: Well China, and you know this from your time there, people are very practical in their thinking. What's the best way to do something? Just because it's a society where essentially, the government has gone to war with traditional values, with traditional moral systems, I mean, that's essentially what the Great Leap Forward and the Cultural Revolution were.

It's this country that’s very – it's an extremely wealthy, an extremely powerful country. Individuals are empowered, but unlike other countries, even in that region, like Japan and Korea that still have their traditional value system intact. China, it's like starting over after wiping out its own culture. They don't have these hang-ups of as a largely atheist society of well, God is this genius watchmaker and who are we to mess with God's work?

Then it's practical. All right, and so this example that to China there are some restrictions on surrogacy, which California doesn't have. There was this guy who wanted to have a kid with his wife and they using IVF, they fertilized 10 eggs. Then the plan was to send 10 to 10 different surrogates in California. Then go after these kids are born and look at these kids and pick a couple of them that they wanted to keep and then put the other eight for adoption. I mean, it's so mind-boggling and frightening that people are thinking about life this way.

For me, the takeaway is we are this incredibly diverse species and whatever we think, whatever value we – there's going to be somebody else who just thinks differently and operates by a different value system. That's what we're going to have to navigate and that's why there's some people, the trans-humanists who feel like, “Well, we shouldn't have any regulation. Let people do what they want.” We're talking about the future of life. It had in our decisions, especially using these very powerful technologies have to be guided by an ethical system and the use of these technologies has to be regulated.

[0:12:23.7] MB: This is seriously a global challenge. What happens in a world where for regulatory, moral, political reasons, let's say the United States doesn't really embrace these technologies and a place like China goes all-in on them?

[0:12:39.2] JM: Yeah. Well, I have a chapter in the book called The Arms Race of the Human Race, which explores exactly this. Let's just say that the United States opt out of these technologies. First, it's going to be hard to do, because opting – what opting in means doesn't mean that we're going to – everyone's going to have a designer baby.

It also means that our healthcare is going to be worse. We are transitioning now from a system of generalized healthcare based on population averages, to world of precision medicine and healthcare based on people's individual biologies. What that means is that everyone's going to have their genome sequenced and that's how your doctor is going to in many ways know who you are, so you can get your personalized treatments, actually where you are, Matt, in Nashville, Vanderbilt as a leader in this process.

That means we're going to have many millions and then billions of people who had their genome sequence. We're going to use big data analytics to crack the code of complex biology and genetics. That's going to really open up a lot of possibilities in our healthcare. When we say opting out, first question is opting out of what? We certainly wouldn't want to opt out of the improvements in our own healthcare system.

Then once you do that, then our healthcare system moves from being precision to being predictive, because we'll have a lot of information about people's genetics, that'll tell us something about how their future lives might play out. Then people will be able to use that same understanding of genetics to select embryos when they're using IVF. Then on top of that, we're going to be able to do what has already happened in China, which is use precision gene editing tools to edit the genomes of future babies. Again, all these things are already happening.

Coming back to your question, so what do you do if that as this technology develops, as it whittle that we recognize, as we will, that we're going to be able to have healthier, longer-lived, maybe higher IQ, maybe taller, maybe more athletic, whatever it is that individuals, or even countries want will be doable. What happens if a country like the United States decides to opt out at some point? Well, option one is say, we're opting out, you, whether it's China or somebody else you're opt in, and we'll see how it plays out.

I mean, maybe we'll be better off for opting out, maybe you'll be better off for opting in. In 20, 30 years we'll know the answer to this question, because if you're right, you'll win all the gold medals in the Olympics, you'll get all the Nobel prizes in math and we’ll be the country that said, well, we made an ethical decision, but now there are consequences of that. Or it could be the opposite story.

Or you could say that if you and let's say China, if you, China, genetically alter your people, then what happens if your people procreate with our people? If you wanted to stop that you could say, all right, well we're going to make it illegal for people from our country to procreate with people from your country and you'd have to set up a whole police state system to make sure that you were testing for that, which would be terrible. Or you could say we're going to try to force you, the other country, to stop doing what you're doing of genetically engineering or enhancing your population, but how's the country like United States going to do that against big and powerful and nuclear-armed country like China?

Then we get to this where we started, which is well, if we don't want those kinds of outcomes, how far can we go in building some global regulatory infrastructure that would have to be very permissive, but that could at least try to build some guardrails, so that the terrible Nuremberg style abuses of humans doesn't happen? That's what we're working on in Geneva, but it's a really hard task.

[0:16:59.6] MB: Such an interesting problem. I want to explore – we've talked already about the inevitability of this and because of the global nature of the phenomenon and the science. I want to start digging into some of the crazy stories, ideas, happenings, things that are taking place both now and are possible in a world where this science becomes more ubiquitous.

Maybe as a starting point, let's dig into a little bit more on a topic you already touched on, which is healthcare. Let's assume we can put aside the geopolitical and ethical questions for a minute. We may come back to them. I want to explore, what does the world look like in a world with precision medicine, or even predictive medicine that's enabled via some of this genetic science?

[0:17:43.2] JM: Yeah. Well it's great, because every time when we go to a doctor, for most of the conditions that we have, we'll get a symptom and we'll go to our doctor. The doctor will treat us based on our being a human. For an average human, if you have a headache, a Tylenol for example, will make you feel better. In this world of generalized medicine based on population averages, the way you find out that if you're one in, whatever the number, a 100,000 people who will die from taking that Tylenol is by taking the Tylenol. That's how we've have treated cancers and still treat most cancers. If you have as one cancer, whatever we have treatments for those big categories of things.

In the world of precision healthcare, your doctor is going to know a lot more about who you are based on your personal history, family history, biometric information, various tests. The most important piece of information is going to be your sequence genome, which will be the foundation of your electronic health record and that's how when you go for a treatment, your doctor is going to give you something that's tailored for you, or if in case, the cancer we're going to sequence, which is starting to happen, about 12% of cases. Now sequencing your tumor cells, so that we can target an approach based on exactly the type of cancer that you have. That's precision medicine.

When we have, as I mentioned before, these billions of people and we have their genetic, their genotypic information and their phenotypic information, which means how those genes are expressed over the course of their lives in massive data pools, then we're going to crack the code of complex genetics and we're going to have a lot of probabilistic, predictive information about how from birth, essentially, about how your life may play out. Part of that will be about risk factors. If you know you have an increased risk for developing type 2 diabetes, for example within from early childhood, your parents should be helping you to have habits of exercise and healthy eating and self-monitoring.

If you know that you have an increase – your daughter, for example has an increased risk of breast cancer genetically, so you'll want to start breast cancer screenings maybe when she's 20, rather than when she's 40, which is the norm. That's going to be right now, a lot of that information, predictive information is it's scary to people, because nobody wants to be at the hospital taking home their newborn and told that their newborn has a 50% greater than average chance of developing early onset Alzheimer's 40 years from now. I mean, right now that scares people.

The medical community is afraid that people are going to freak out, because doctors tend to believe now that people can't handle raw information about their futures, which is something I very much disagree with, but that's a prevailing view in the medical community. Our genome isn't just a healthcare, or a disease genome. It's a human genome. As we uncode, decipher these secrets, we're going to know a lot more about ourselves that has nothing to do with healthcare, about our potentials for things like IQ, personality style, being great at specific narrowly defined functions, like sprinting, or abstract math. That's going to force us to think differently, not just about healthcare, but about parenting and about life.

[0:21:27.5] MB: It's so funny, because it starts out as such a slippery slope and it really quickly develops into a place where people could be making decisions that are almost today, seem ridiculous, or out of control.

You have the example of, I think most people listening to this show right now would say if they could figure out that for example, the example used that their daughter had an increased risk of breast cancer, they would want to know that, because then they can take steps early in life to prevent that and hopefully ensure that it doesn't happen, or that it's mitigated. What happens when, and this is a very quick and easy and subtle shift. What happens when that genetic information moves from let's say, a newborn child to an embryo?

[0:22:11.6] JM: Well, it depends. I mean, people are going to have a lot of information about their unimplanted, pre-implanted embryo. The reason why I've been writing and speaking for many years about the end of procreative sex is that we know how the traditional model of sex and procreation works. If any of your listeners aren't familiar with that, you can consult the internet. There are lots of pictures and videos. We are moving from that world of it seems simple, just because it's so built into our biology of procreation through sex, to procreation through science.

The way that we're going to do procreation through science is by taking conception outside of the human body and we're going to use the tools of in vitro fertilization, IVF. Women will have their eggs extracted, which it happens all the time now. It will be much more common. Those eggs will be fertilized by the mid of the father's sperm in the lab. Then you'll have a certain –based on the number of eggs and the fertilization process, you'll have a certain number of pre-implanted, early stage embryos. Let's just say that it's 10.

Right now what happens when you're selecting which of those 10 to implant in the mother, generally it's an embryologist looks at the embryo and just visually say, which one looks healthy, and that's an imprecise art maybe, as much as it is a science. There is a process of pre-implantation genetic testing where you extract a few cells that would have gone into the placenta and you sequence them and you can tell a lot of information about mostly single-gene mutation disorders, things Tay-Sachs and sickle-cell disease and Huntington's disease. Then there's something – you get some information about chromosomal abnormalities, like down syndrome and that can be done in various ways and just a few other minor things.

We're moving very, very quickly into a world where we're going to have lots and lots of information that goes well beyond these relatively simple areas that we can understand now and that's connected to describe a moment ago about our great understanding of the genome. Now you are prospective parents and you have these 10 embryos and you have to pick which one gets implanted.

One of the options is to say, “I don't want to know. I'm going to put it, you could say in God's hands.” God's hands is an embryologist and a fertility doctor. Somebody is choosing based on some criteria. Maybe it's just random chance. Maybe people will say, “I want one that I know isn't going to die young of a terrible deadly genetic disease,” and that seems like a reasonable thing for people to do.

Already when you're doing that, I mean, that is in many ways, it's a form of eugenics, because we are making the decision about which of these 10 embryos will have the potential to become a baby. There's a lot of values that go into that decision. We could choose issues related to health, related to longevity. Then beyond that, the sky's the limit. Any genetic trait, any trait that's even partly genetic, we will be able to predict not entirely, but increasingly the genetic component of that trait and then use that in making decisions.

The science is pretty much already there to rank 10 embryos from likely tallest to likely shortest. Maybe we're a decade away from being able to rank them from likely highest genetic component of IQ to likely lowest. Likely most outgoing to least outgoing. You see where this is heading, that all of these attributes that we see as the magic of life are going to be things that we’ll never understand completely, but we'll understand more. That's why I always say this isn't a conversation about science. Science brings us to the conversation. This is a conversation about ethics.

[0:26:33.8] MB: You had a great line in the book where you talk about whether or not people in the future, or even, and really the immediate term will be asking themselves whether or not you would play Russian roulette with your child's future by not affirmatively selecting for healthy embryos.

[0:26:53.0] JM: Right now, if you or your listeners, if you're on the street and you see a little kid and the kid is walking in a way that makes you – makes it look pretty likely that kid has polio, or had polio, what do you think? You don't think, “Wow, that's terrible. Fate has been so unkind to this kid.” You think somebody screwed up, because polio has been eradicated, or mostly eradicated and that's great. I mean, that's what we would want. Nobody would wish polio on somebody else, because, “Oh, no. That's nature. That's God's will. “God's will that your kid should have polio.” Those are fighting words.

We are going to have this ability to make these kinds of decisions, but it's very sensitive. I was on a panel in Berkeley a few months ago and with this wonderful poet, whose daughter has down syndrome and daughters is just this wonderful person. She has opened up his life and it's been – he says and obviously, the greatest gift of his life. It was hard for me to say that what I believe that in 20 years seeing a kid with down syndrome is going to be about as rare as seeing a little kid with polio, because it is just going to be not something that kids are born with and that's already happening in Northern Europe, where non-invasive prenatal screening is required and covered by national health plans.

There are almost no very, very few kids being born with down syndrome in Scandinavia and Northern Europe. All this stuff is really sensitive. How are people going to feel when they see that kid 20 years from now that wanted a whatever kid, who has down syndrome. Are they going to say, “Wow, that's so great that that child's parents embraced nature so much.” Let's say, let's make it even more complicated. Let's not call it down syndrome, let's call it sickle-cell disease, or Tay-Sachs, or Huntington's, or some of these very, very dangerous, painful and even deadly diseases, those are going to be seen increasingly lifestyle choices by the parents.

The parents decided they wanted to do this “natural thing,” even though nothing about our lives isn't really natural when baselined against how our ancestors live. I think that that's going to feel, it's not just going to be wonderful nature versus scary science. I mean, nature is actually pretty scary. People who are having these kids who die of terrible genetic disorders, that's actually pretty scary. If parents can eliminate, or reduce the risk of these deadly, painful genetic disorders for their kids, parents are going to do it.

[0:30:01.6] MB: As you point out in the book, that decision-making process gets us in pretty short order to a place where it could even be considered reckless, or dangerous to have children the old-fashioned way.

[0:30:14.8] JM: Yeah. Right now when most of us, certainly I meet someone who hasn't vaccinated their kids, I don't think, “Oh, that's so wonderful that you're not vaccinating your kids, because if “God had wanted us to be vaccinated, we would have been born vaccinated.”” What I think is you anti-vaxxer, you are a monster.

Because when you look at the number of humans who have died from infectious diseases over the years, I mean, it is in the many hundreds of millions, possibly billions. It's only because we've been so successful in fighting back, that people – and that other people are vaccinating their kids, that people can feel that they don't have to do it.

It's really difficult, because this idea of what is natural is shifting. It shifts within the context of our culture's. Something that feels natural to people and even traditional sexual conception may come to be seen as something that's really dangerous. That's I feel this shift that is happening, beginning to happen now but is increasingly going to happen over the coming years.

[0:31:40.6] MB: Hey, I'm here real quick with confidence expert Dr. Aziz Gazipura to share a lightning round insight with you. Dr. Aziz, how do you become more confident and what do people get wrong about confidence?

[0:31:54.8] AG: I love this question. My life mission is to inform people this one thing, that you can learn confidence. Because the biggest thing that people don't realize is that confidence is a skill. They think confidence is something that you're just born with, that the people that look confident just somehow have some ability that you don't have and that's what I thought for many years, until I discovered that actually, this is something we can learn.

What most people get wrong about this, other than thinking that they can't, so they don't even try, is they think it's going to be this huge undertaking and it's scary and they try to just push through and do this thing that I hate the phrase, but it's so common, which is fake it till you make it.

What they don't realize is that there's a much easier way, a simpler way and ultimately a faster way and a gentler way. That is to treat it like any other skill, like the guitar. You want to learn how to play the guitar, you want to break it down into its individual elements, like notes, chords, progression, scales. If you learn each individual thing, all of a sudden, you could play a beautiful song. Confidence is absolutely no different than that.

You can break confidence down into its little individual elements, like body language, starting a conversation, how to be assertive, all these things can be broken down in sub-skills. If you just learn those sub-skills one after another, take action on what you learn and practice it just like an instrument, all of a sudden in a period of months – you could be stuck for decades, but in a period of months, you can have more confidence than you've ever had in your entire life. That's what I'm dedicated to doing. That's what I teach. That's what I create all my programs around and that's really the message that I want to get out there to everyone listening and everyone in the world.

[0:33:31.5] MB: Do you want to be more confident and stop suffering from social anxiety and self-doubt? Check out successpodcast.com/confidence to hear more about Dr. Aziz and his work and become more confident.

[0:33:48.0] MB: I want to just dip our toe into a couple other themes, or topics that you write about talking about reproduction and some of the crazy things that might be coming down the pike. Tell me a little bit about the process of creating, or synthesizing eggs and I might be misphrasing the science here. Tell me a little bit about that.

[0:34:06.1] JM: Yeah, yeah, yeah. The technical term, which shouldn't scare anybody, is called in-vitro gametogenesis. Basically, with just a little bit of background, everybody knows what a stem cell is. When your father's sperm fertilizes your mother's egg, how does that one little – your first cell become you and that that cell has the potential to become everything. As our cells grow over time, they become differentiated and that's why there's a difference we could see in our bodies, we could see in a skin cell and a blood cell and a heart sell, etc.

There's a technology for whom this great Japanese scientist won the 2012 Nobel Prize, Shinya Yamanaka called essentially induced stem cells. What this does is it allows us to take any adult cell and take it backward in time. You take a cell that's differentiated, like a skin cell and then you take it back in time, so that the skin cell becomes a stem cell.

The reason this is important, it connects to what I was saying a little while ago about the number of eggs that a human woman can create. Male sperm, average male ejaculation has about a billion sperm cells. Average woman having her eggs extracted in IVF has about 15 eggs extracted. That's a limiting factor, especially if we're doing embryo selection. Obviously, if you have a bigger number of embryos, you have a greater range of choice.

Using this induced stem cell technology, the approach is already works in animals, not yet applied to humans, but it will be. You take a skin graft, which is easy to do, that has many millions of skin cells, you induce those skin cells into stem cells using these for what are called Yamanaka factors, named after this scientist. Then you induce those stem cells into egg precursor cells and egg precursor cells into eggs. Now you have – you started with a billion sperm cells. Now you have, let's just call it a million eggs.

You fertilize a million eggs with a billion sperm cells. Now humans, so you have a billion options, or a million options, I'm sorry. Let's say you sort them with a machine and you get down to a 100,000 based on whatever criteria. You extract a few using an automated process, extract a few cells from each of those 100,000 early stage embryos, sequence them. Again, the cost of sequencing has gone down from about a billion dollars in 2003 to about $600 now. It's going down towards essential negligibility. Then the process of having a baby is where the mother has her – the father gives a sperm sample the old-fashioned way, the mother has her skin graft taken. Then a couple weeks later, you go to the fertility clinic and you say, “Here are our priorities. We want a kid,” and where this is legal and based on your own values and the regulatory environment around you say, “We want a kid that we want to optimize for health, for longevity, for whatever.”

It's not like build-a-bear, because I mean, you have to work with the biology that exists, but there's going to be tremendous optionality. We are going to be able to push theoretically for now, but actually in the not distant future, we're going to be able to push changes across our population in ways that really would have just been absolutely unimaginable, not just to our parents and grandparents, but to most people today.

[0:38:08.8] MB: So interesting. We're jumping around a little bit, but another topic that I found fascinating and it's almost something that sounds so ridiculous that it's going to make complete sense in 15, 20, 30 years whenever it happens. Tell me a little bit about synthetic wombs.

[0:38:24.7] JM: Yes. It's funny, I talk a lot about synthetic wombs. My friends attack me for it, because – so just back, so synthetic wombs, so the womb exists in the woman's body, it's basically the environment, the little micro-environment inside a pregnant woman in which the embryo grows. There's a lot of work being done now for creating and creating synthetic wombs, which are essentially plastic bags. The nutrients that an embryo needs are being passed through in and out of these synthetic wombs.

Already, it's starting to be applied experimentally in animal models. There are some people who are asking whether humans will have babies with synthetic wombs. If we were to go there, it would really open up this process, it would industrialize the process of human reproduction. When we think about some of the topics people are exploring now, like colonizing Mars and we may just be in very different environments that we made to reproduce, just in different ways than we do now. A lot of work is happening in synthetic wombs.

For now, I'm a little cautious about the possibility of having human babies born in synthetic wombs, just because I think that there is such a complex interaction between the mother, even if it's a surrogate, or the egg mother, the genetic mother, but certainly between whoever is carrying this embryo inside of their body, there's a lot of interaction that it's not just chemicals, it’s sounds, it's emotions. I think that is probably for a while going to be very difficult to replicate. I'm sure it would be possible to have it functionally work and have kids be born this way, but I would be really cautious about damage that might be done to these kids by being raised in an environment with just a lot less stimulus then human kids are used to.

[0:40:45.4] MB: Fascinating. I never considered that perspective. Just thinking about from a safety standpoint alone, it seems like something that could end up being in 50 or a 100 years, it could be considered reckless if you don't have synthetic wombs, why would you jeopardize getting sick, or being in an accident, or whatever when you could grow somebody in a safe and scientifically secure environment?

[0:41:06.3] JM: I mean, that's one possibility. I'm not closed to it. There's a lot in all of biology, including human biology that we don't fully understand. That's why for me when I think about interventions, something like embryo selection where you have to pick one, they're all your natural embryos, and let's just use predictive analytics to try to make our best guess. That I'm more comfortable doing, than something where we are just completely and aggressively transforming a full and complex environment that we don't fully understand. That's why with artificial wombs, I'm more cautious than other people.

Even with genome editing, gene editing, pre-implanted embryos, like was done in China for the first time last year. There are some people who are saying we're going to be making a 1,000, 10,000 gene edits to pre-implanted human embryos. I'm much more cautious. I'm certain we're going to be making edits, but I don't think we're going to be making many thousands just because, again, these are very complex dynamic environments.

If we know that there's a single gene that either is creating an outsized harm and it could be changed, or if changed could create an outsized benefit, I think that will be attractive. Changing the whole environment, that's a bigger deal. Maybe we'll get there, but that's not a 20-year thing in my mind. That's a 100-year thing.

[0:42:44.1] MB: Fascinating. I want to keep digging. There's so many interesting anecdotes and stories and themes throughout the book. Tell me a little bit about what does the science say, or where do you think things are going to be heading for people like us that are already alive? Let's talk a little bit about immortality. Is it possible for us to genetically change our age, or extend our lifespans? What do we do for the people who are already alive and how is the science going to impact us?

[0:43:11.4] JM: Yeah, yeah. I'm very focused on this, because I've already staked my claim that we want to live to a 150. I love life. I think everyone should love life. If we have more healthy life, that's great. Our parents, our grandparents and if we can extend their healthy lifespans, so rather they're going to get dementia happen at 95, rather than 90, imagine all of the wonders. I mean, just what a wonderful contribution to life, to all of us to have more love, more innovation, more ideas, more wisdom. All those things are great. I think we can and we should aspire to them.

A few things we can do; one is we need to get a little bit selfless in the sense that if we want to live longer, we should assume that everybody should have that same right. There are places here in the United States – I mean, I'm in New York City, just a mile away from me, there is a 25-year different average lifespan. It's based on education level and poverty. Certainly globally, there are countries in the developed world where we have 80-year lifespans in their places in Africa where it's in the late 40s and 50s.

If we want this for ourselves, we should recognize that we should want it for everybody. We already easily have the technology to help people in poorer parts of our country, disadvantaged parts of our country, and the world live longer. I think that we should really as our first step, try to do that.

In addition though, if we believe in what we're doing, we should ourselves also live longer, healthier lives. We're not helping anybody by dying younger than we can. There's a there's a few different things that we can do. Now the obvious ones that all your listeners will know is we should just do all the things that people in the blue zones do, which are the places where people on average live longer. That is, I don't even need to repeat it, but it's exercise, diet, community, reason for being, all those kinds of things that everybody knows.

Everybody, if you're not exercising at least 45 minutes a day, you are just taking from the account of your healthy future and life. If you're eating crap, you are taking from your future life. Everybody gets that. Then one of the things that we can do beyond that, so certainly I'm a big believer in intermittent fasting and the basic philosophy behind that is that our ancestors have survived, that's why we're here, these very narrow funnels where most other humans died out. The most recent one was about 75,000 years ago. There were just maybe a thousand homo sapiens left on the very southern tip of Africa.

Our ancestors were the ones who could survive scarcity. The way that they did it is that our cells shifted from growth mode to repair mode, like on your computer shifting to screensaver mode. We have that. When we use calorie restriction, an intermittent fasting in my mind is the best way to do it, our cells shift to repair mode. They go to screensaver mode and that is just by definition, it works to extend our health span.

Then there are a lot of drugs and small molecules that have been shown to have health span extending effects in animals and human studies are just beginning. Some of them include a metformin, which is a type 2 diabetes drug. In different names, humans have been using it since the Middle Ages. There's rapamycin, which is an immunosuppressant, which has extended animal lives by 25% to 30%. There are the various NAD+ boosters, so that maybe some of your people have heard of NMN, or NR. These are basically your body has a cellular repair mechanism, but it gets worse as you get older. This is essentially what these molecules are trying to do is just boost your repair, near natural repair method.

There's the whole set of drugs that people are using. I'm very confident within a decade, many of us will be taking personalized anti-aging drugs, and that's great. Then there's a whole thing of the different – there's pruning senescence cells and there's a whole industry. Jeff Bezos is investing in that. There's parabiosis, where in animal models when they cut open and stitch together an old mouse and a young mouse in many ways, the old mouse gets younger, the young man gets older, and so there's something about blood serum. It is conferring those youth factors. Different companies, like Alkahest are identifying what those are. That's another promising area.

Then finally, with everyone getting sequenced, we are beginning to identify what are the genetic patterns that help super agers, people who live past a 100 to help them live that long and then identifying well, what are those genes doing? We can either say, well, what are those genes doing?

Genes instruct cells to make proteins. We could just short-circuit the process saying, Well, what are those proteins being made and how can we mimic those proteins, perhaps with some pill. Or going back to what we talked about a moment ago, now that we know these genetic patterns that increase the person's chances of being able to live a long and healthy life, how can we select embryos after IVF, that are more likely than the others to live that long and healthy life? This whole field is just exploding and there's a lot of room for progress. I'm pretty confident that we're going to keep pushing the edges of possibility.

[0:49:32.2] MB: There's so many different topics and areas and themes I want to keep exploring, but I know we're short on time. For listeners who want to concretely implement, or start one of the steps, or one of the themes, or the things that you've talked about today, what would be a piece of homework that you would give them, whether it's around immortality, life extension, or even understanding the science better?

[0:49:53.4] JM: Yup. I'll be very specific. Number one, get yourself educated. If you want to read my book, I would love for you to read it. It's written. It's a one-stop shop to tell you what you need to know to make smarter decisions. It doesn't have to be my book. There's lots of great information out there, so you have to get yourself educated. If you are planning on having a baby at some point in your future life, I encourage everybody to freeze your eggs and freeze your sperm, because we're going to make babies in a different way.

In my view, everybody should just freeze when you're 20, because when you're 30, or when you're 35, or when you're 40, you want to at least have the option of using your own sperm, or egg cells that are frozen. It's easier for men to do than for women, but I certainly encourage everybody to do that.

In terms of longevity, absolutely. As I said before, if you aren't exercising 45 minutes a day, if you aren't eating healthy food and not eating crap and processed junk, you're not helping yourself. Nobody should be smoking, because we are – this is about building our future possibility. Then finally, what I would say is for their age of in just in terms of healthcare and personal management, the science is moving so quickly that very, very few of the doctors understand the newest technology.

I mean, doctors are wonderful and wise and conservative in a positive way. Most of them don't know anything about genetics. Most of them are not part of this whole – I mean, they're not trained in what's coming in personalized, or precision medicine. You really have to empower yourself through your own knowledge. We all have to recognize that the world is decentralizing and each individual, we are the agents, the primary agents of change in our lives. To play that role, we really have to hold ourselves more accountable than at an earlier time.

[0:52:14.4] MB: Jamie, for listeners that want to dig in, that want to find you and the book and your work online, what is the best place for them to do that?

[0:52:21.7] JM: Yeah, two websites. One is my personal website, jamiemetzl.com. J-A-M-I-E-M-E-T-Z-L.com. Then the book website, which is hackingdarwin.com. On the hackingdarwin.com, there's a whole discussion forum where people can share their thoughts, they can debate with each other. What I'm really trying to do is to spark a national and global conversation about the future of human genetic engineering. Because this is about our future as individuals and as a species, we all need to be part of the conversation about where we'd like to go and how we get there.

[0:53:02.6] MB: Well Jamie, thank you so much for coming on the show, for sharing all these fascinating and sometimes shocking anecdotes and stories. The book is packed full of really insightful and interesting information. Thank you so much for sharing it and coming on the show and sharing all this with our listeners.

[0:53:19.3] JM: My great pleasure, Matt.

[0:53:20.3] MB: Thank you so much for listening to the Science of Success. We created this show to help you our listeners, master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an e-mail. My e-mail is matt@successpodcast.com. That’s M-A-T-T@successpodcast.com. I’d love to hear from you and I read and respond to every single listener e-mail.

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August 22, 2019 /Lace Gilger
Health & Wellness, Mind Expansion
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Using The Bleeding Edge of Neuroscience to Optimize Your Brain with Dr. Daniel Chao

July 04, 2019 by Lace Gilger in Mind Expansion, Focus & Productivity

In this episode we discuss cutting edge brain hacks that sound like they are straight out of science fiction. Is it possible to use technology to rapidly change the structure of your brain? How does your brain actually learn? What is neuroplasticity and why is it so important? What are the key things you can do in your life to improve your brain health, memory and performance? We discuss all of this, along with a truly innovative technology that may be the key to unlocking super performance and massively accelerating your learning with our guest Dr. Daniel Chao.

Dr. Daniel Chao is a neurotech entrepreneur, specializing in devices that improve brain performance. He is the co-founder and CEO of Halo Neuroscience. The company’s first product, Halo Sport, is the first neurostimulation system built specifically for athletes. Before Halo, Dr. Chao was the head of business development at NeuroPace, and a consultant at McKinsey & Company.

  • Your brain is a living computer chip that can create new circuits on demand

  • Your brain is “plastic”

  • The Nobel prize in the year 2000 went to the scientists who discovered neuroplasticity and the mechanisms behind it

  • Neuroplasticity is the process by which the brain learns

  • What actually happens in the brain when you are learning a new skill?

  • What happens to the brain and your neural connections when you learn a new skill?

  • Focused, repetitive, deliberate practice starts to build thicker and thicker and faster and faster neural connections

  • Repetition is the foundation of practice - you’re literally building physical connections in your brain that get stronger and stronger, the more you repeat that practice

  • The first time you learn something it’s like hacking a path through the jungle with a machete, then it’s like hiking through tough brush, then it’s a dirt road, then it becomes a paved road, then ultimately a highway and a superhighway

  • “Myleanation”- the cabling inside the brain

  • The brain is a plastic organ and it adapts to your needs

  • Repeated practice, learning, and thoughts literally change the physical structure of your brain

  • The brain is literally built on the principle of “use it or lose it” - if you aren’t using your brain, those parts atrophy and shrink

  • What are some strategies we can implement to optimize our brain and improve our brain health?

  • Sleep is one of the most important and obvious strategies for optimizing and improving brain health.

    • Focus decreases dramatically without proper sleep

    • Emotional control decreases dramatically without proper sleep

  • Strategies for better sleep

    • Consume less caffeine later in the day

    • Sleep in a cold room

    • Consume less alcohol in the evenings

    • Go to bed at a consistent time

  • Your day is “unequal”- you have better executive function in the first part of the day. Prioritize the most difficult and most important work in the early part of the day because you will be at a cognitive peak.

  • In terms of nootropics - on both the efficacy and safety side - the scientific waters are pretty muddy currently.

  • How can we take advantage of emerging brain science to “hack” the brain or “hack” learning?

  • What if you put electrodes into your brain to stimulate learning and memory?

  • Starting in our late teens, our ability to learn stats to decline - can we use cutting edge science to reverse that?

  • If you use electrical stimulation on your brain - it opens up about an hour of “hyper plasticity”- a super learning window

    • Within that hour window you need THOUGHTFUL TRAINING REPS and that learning will get ingrained more deeply in your brain

  • Slapping a “motor cortex neurostimulator” onto your brain - can be for any physical activity, playing violin, shooting a gun, playing video games, performing surgery etc

  • What happens to the additional “lift” in learning you get from neurostimulation? How “durable” is that learning?

    • What you learn in a state of hyper plasticity is as durable as any result you would have gained without any neurostimulation

    • The “road stays paved” even if you stop using the neurostimulation

  • Proper positioning - headphones straight up and down on the head

  • What happens if you have your neurostimulator on wrong? The worst thing that could happen, you don’t get the training benefit

  • The safety data for neurostimulation is incredibly robust- over 250,000 neurostimulation sessions its incredibly safe, there are over 4000 scientific articles about the safety of neurostimulation

  • Top of the head, right at your hairline - put the halo sport on your forehead - neurostimulate your prefrontal cortex could boost your performance on learning and retaining information - “dorsal lateral prefrontal cortex”

  • Homework: Sleep, exercise is GREAT for brain health.

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Want To Dig In More?! - Here’s The Show Notes, Links, & Research

General

  • Halo Neuro Website

  • Halo Neuro Facebook

  • Dan’s LinkedIn and Twitter

Media

  • [Article] Summary of Ashwagandha - Research analysis led by Kamal Patel

  • [Profile] Crunchbase - Dan Chao

  • [Article] TechCrunch - “Halo’s second-gen brain stimulating headphones run $399” by Brian Heater

  • [Article] Forbes - “Daniel Chao's Halo Neuroscience Builds Headset To Train Your Brain” by Bruce Rogers

  • [Article] Men’s Health - “I Zapped My Brain With Halo Sport to See If It Would Boost My Athletic Performance” By Jeff Bercovici

  • [Article] Medgadget - “Halo Neuroscience’s Headset Zaps Your Brain To Train It” by Alice Ferng

  • [Article] Mobi Health News - “Halo Neuroscience collects $13M for its brain-stimulating headset” By Dave Muoio

  • [Article] PR Newswire - “Halo Neuroscience Pairs with USA Cycling”

  • [Podcast] Bulletproof Blog - Your Brain, But Better: Neurostimulation – Dr. Daniel Chao #488

  • [Podcast] Shrugged Collective - Electrical Brain Stimulation for Optimal Performance w/ Dr. Daniel Chao — Barbell Shrugged #349

  • [Podcast] Peak Performance - BC151. DR. DAN CHAO – CEO, HALO NEUROSCIENCE

  • [Podcast] Finding Mastery - #144 Dr. Daniel Chao, Halo Neuroscience CO-Founder

Videos

  • Startupfood - Daniel Chao - Enhancing Brain Performance

  • Ben Greenfield Fitness - How To Learn Faster, Jump Higher, Increase Explosiveness, Push Harder & Biohack Your Brain

  • Patrick Rishe - Daniel Chao Halo Neuroscience - 9/29/17

  • Onnit - #68 Dr. Daniel Chao | Human Optimization Hour w/ Kyle Kingsbury

  • Moveo Lab - Dr. Daniel Chao - Halo Neuroscience, CEO & Co-Founder

Misc

  • [SoS Episode] The Scientific Secrets of Perfect Timing with Daniel Pink

  • [SoS Episode] Everything You Know About Sleep Is Wrong with Dr. Matthew Walker

  • [Website] Examine.com

Episode Transcript

[00:00:04.4] ANNOUNCER: Welcome to The Science of Success. Introducing your host, Matt Bodnar.

[00:00:11] MB: Welcome to the Science of Success, the number one evidence-based growth podcast on the internet with more than 3 million downloads, listeners in over a hundred countries.

In this episode, we discuss cutting edge brain hacks that sound like they’re straight out of science fiction. Is it possible to use technology to rapidly change the structure of your brain? How does your brain actually learn? What is neuroplasticity and why is it so important? What are the key things that you can do in your life to improve your brain health, memory and performance? We discuss all of these along with a truly innovative technology that maybe the key to unlocking super performance and massively accelerating your learning with our guest, Dr. Daniel Chao.

I’m going to tell you why you’ve been missing out on some incredibly cool stuff if you haven’t signed up for our email list yet. All you have to do to sign up is to go to successpodcast.com and sign up right on the home page.

On top of tons subscriber-only content, exclusive access and live Q&As with previous guests, monthly giveaways and much more, I also created an epic free video course just for you. It's called How to Create Time for What Matters Most Even When You're Really Busy. E-mail subscribers have been raving about this guide.

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Sign up for my e-mail list today by going to successpodcast.com and signing up right on the home page, or if you're on the go, if you're on your phone right now, it's even easier. Just text the word “smarter”, that's S-M-A-R-T-E-R to the number 44-222. I can't wait to show you all the exciting things you'll get when you sign up and join thee-mail list.

In our previous episode, we welcomed legendary researcher, Dr. Brené Brown, to the Science of Success. We discussed vulnerability and learned that vulnerability is not weakness. It’s not oversharing and it’s not soft. We learned that even brave and courageous people are scared all the time. We discussed the incredible power of learning to get back up when you’re down. How you can stop caring what other people think about you and so much more in our previous in-depth interview. You absolutely can’t miss our last episode with Dr. Brené Brown. Be sure to check out our previous show.

Now, for our interview with Dan

[00:03:16] MB: Today, we have another fascinating guest on the show, Dr. Daniel Chao. Dan is a neurotech entrepreneur specializing in devices that improve brain performance. He’s the cofounder and CEO of Halo Neuroscience. The company’s first product, Halo Sport, is the first neurostimulation system built specifically for athletes. Before Halo, Dr. Chao was the head of business development at NeuroPace and a consultant at McKinsey & Company.

Dan, welcome to the Science of Success.

[00:03:44] DC: Hey! Thanks, Matt. Thanks for having me.

[00:03:45] MB: Well, we’re really excited to have you on the show today and dig in to some of these fascinating topics, because I know you really deep into the science and the research and the neuroscience around a lot of these stuff.

To begin, let’s take a really simple approach to this. Tell me about what goes on in the brain when we’re learning something. How does the brain at a scientific level collect knowledge and actually change as we’re learning?

[00:04:11] DC: Yes. So there’s a process called neuroplasticity, and that borrows from the word plastic, and we know of something that’s plastic that is it’s just like a material that can change shapes, and that is our brain. It’s at a microscopic level, but our brain is a living computer chip. The computer chip that powers your cellphone and your laptop is a static computer chip. Ours is even more special. Ours has the ability to create new circuits on demand.

The idea of a plastic brain has existed for a while. In fact, the Nobel Prize in the year 2000 went out to a group of scientists that discovered neuroplasticity and the mechanisms behind it. So, neuroplasticity was such a significant scientific discovery for the world that the Nobel Prize went out to a group of scientists in the year 2000 to recognize this accomplishment.

So, neuroplasticity is the process by which brain retunes itself based on our needs. It’s the process by which our brain creates new neuronal connections, new synapses with other neurons and it’s also a destructive process. So, processes that aren’t relevant anymore, like processes that we’re not using anymore will be selectively destroyed to make room for neuronal connections that are actually useful to us. So, yeah, that’s learning in a nutshell, like the cellular and like neuroscience explanation for how learning and memory works.

[00:05:52] MB: So let’s break that down and explain it in simple terms for somebody who’s listening in the audience. If let’s say I want to learn how to play ping-pong, and I’m practicing my swing, practicing my swing. What’s actually going on every time I do that inside the circuitry of my brain?

[00:06:12] DC: Yeah, great example you picked. So, playing ping-pong? Let’s just pick on the motor system. So how do you move through a perfect ping-pong forehand, for example? What you do is you practice. You get a friend or they’ve got these serving machines now and you’ll be on the receiving end of multiple, multiple forehand shots, and you do this for hours and days on end. After a certain number of usually hundreds or several thousand reps, you start to get really good at that.

So, it’s this repetitive practice, this focused, deliberate, repetitive practice that is really a signal to the brain that says, “Hey! I’m really interested in this. I’m so interested in this that I’m going to do this again. Will you please pay attention?” and you do it again, and you do it again, and you do it again hundreds, thousands of times.

Over the course of all of that practice, all of those repetitions, what’s happening in your brain is it’s realizing that this is happening and it’s building new neuronal connections to create a circuit such that you don’t have to think about it as much anymore. You can just call on this program and acclimate the circuit to produce this certain kind of movement. In this case, it’s the ping-pong forehand, reproducibly with a high-degree of skill with you thinking about it less and less and less overtime.

Ideally, this movement is so perfected that you can call on this program during the most critical points of a competition. So that, it’s ping-pong. If you’re Steph Curry, it’s a three-pointer. If you’re Lindsey Von, it’s a downhill ski run. But that is the reason that we practice. That is the reason why repetition is the foundation of what we think of as practice.

You’re doing things over and over and over again to basically like almost hone a groove within our brain to create these neuronal circuits that it becomes second nature at some point. Like at some point, you don’t have to think about moving your elbow and your wrist at just the right moment. It just happens automatically. That automaticity, when you think about happens in the brain, is this creation of a new circuit that you can call on.

[00:08:40] MB: I think you used an analogy at one point of it almost being like a path through the forest that starts out as maybe a hiking trail, and then becomes a dirt road, and then becomes a paved road, etc.

[00:08:51] DC: Yeah, that’s right. So it’s a fun analogy that we like to use in the company. Yeah, the first time you do it, it might feel like you’ve got a machete and you’re carving a path through the Amazon. But overtime, the second and third time you go down this trail, you’re like, “Ah! I don’t need to use a machete anymore, but I do need to kind of stamp down some of the weeds.” So you do that.

Then after a hundred trips down this trail, it start to look like a proper trail and then a road, and then a two-lane highway, then a four-lane highway. Before you know it, it’s this highly-functioning, well-paved road, and that is what you’re doing. That is what all these practice and repetition does little by little.

In the case of a circuit in our brain, instead of a road, think about a synapse. There are small synapses, there are big synapses, big, robust synapses that are packed with neurotransmitters. When they fire, they create really robust action potentials on the other side. Then what that does is it creates more of those, like bigger, more of these synapses leads to stronger, tighter connections, which is effectively a new circuit. Then you could also think about the cabling.

I’m not sure if you guys in previous podcasts have talked about myelination. But myelination is like the rubber sheath around your – Like a USB cable. The more of this rubber sheath that you have, this protective layer, the faster that neuron is able to conduct that electrical impulse. So, all of these practice leads to more and more robust synapses, which leads to more insulation around the cabling so that the signal can travel faster.

You as someone who has practice a lot, the benefits that you feel is a more automatic movement. In the case of movement, we’re talking about ping-ping, is a more automatic movement. But, obviously, it’s not limited to ping-pong. It could be state capitals. It could be your multiplication table, things that we learned as a kid that are second nature to us.

[00:11:16] MB: So, we’ve definitely hinted at and kind of talked about the idea of myelination and this notion that when you think something a lot or think about something a lot, you’re starting to reinforce and build that circuitry inside your brain. But I think it’s worth really rehashing this fundamental thesis, which may seem almost strange or even science fiction as to some people that repetition and practice and any kind of thought pattern ultimately, fundamentally changes the physical structure of the brain overtime.

[00:11:51] DC: Yeah. Isn’t that crazy? Thank you for bringing that up and repeating that and giving me some more time to talk about that, because, yeah, the brain is a plastic organ. If that’s one thing that like a teaching point from this podcast, I would really love to just hone in, is that our brain is a plastic organ and it adapts to our needs. That is one of the most amazing things about our brain, is that it’s able to adapt to our needs.

There are amazing examples of this. Take for example someone who’s had an ACL tear and they’re unable to move their knee. If you looked inside the brain, things are happening during this period of disuse. So, during this period of disuse, so let’s say their successful surgery but the knee is immobilized, because it needs to rest itself. During this period of disuse, you will see atrophy that happens in the quads, for example. Because they’re not being used, the body is not feeling it like it should.

So you’ll see, you’ll visibly see those muscles getting smaller. Maybe this happening in your life with an elbow or a knee or something like that, or someone that you know. But is often just right there in front of you. But what people don’t realize is that same process is happening in our brain. Our brain is remodeling itself such that it’s saying, “Oh! Hey, this part of the knee, I guess you’re not using it. Hey, if you don’t mind, I’m the neighboring structure. I’m just going to mosey on in and start taking over this part of the brain.”

So there’s remodeling in the brain because of disuse atrophy. I’m not sure if this exactly what you want to talk about, but this is the use it or lose it principle. Neuroplasticity cuts both ways. It’s amazing that it can adapt to our needs for things that we practice a lot, and that’s awesome, and we should all take advantage of that. But it’s this use it or lose it principle too that if you’re not exercising certain parts of your brain, there are neighboring structures that are hungry for that territory, and it’ll move in and you – There is the opportunity for you to lose that circuit, right?

As lovely as it is to grain and rebuild these circuits, we have to think about the things that we don’t practice on a day-to-day basis, because we could lose that ability just as easily as we could acquire something new.

[00:14:31] MB: And that’s a great, really compelling argument in favor of constantly learning and constantly improving yourself, because if you’re not, then you’re not just staying static. You’re actively atrophying and shrinking and, in some cases, your capacity is diminishing.

[00:14:46] DC: Yeah. Neurologists have talked about recommendations for a healthy lifestyle, and this is all in anticipation of living a nice, long life. One of the downsides of living into our 80s is that Alzheimer’s could come into play.

Neurologists have talked about just living a full life, especially into retirement. There’s this propensity to just rest too much. But neurologists have talked about just getting out there, having conversations, watching movies, talking about it. Having engaging conversations with friends, maybe even going back to work just to keep the brain active. I think most of your listeners are younger. So, this is typically not a problem, because we live really full lives, but it really begs the question, like, “Is there even more that we can do?”

[00:15:39] MB: So, I want to expand this conversation a little bit and think about from a broader perspective, because you’re somebody who spent decades studying the neuroscience, the physical structure of the brain. How we can look at brain interventions to improve brain health to optimize the brain. What are some of the most effective strategies that you’ve found both over the short-term? Let’s say you want a specific performance boost in a specific time period and also over a longer term to optimize our brain and improve brain health.

[00:16:13] DC: Yeah. So let’s dive in. there are lots of different things. So, I think one thing that we all know is important and yet we do nothing about is sleep. Especially when you’re young, there’s the demands of the workday and also the demands of a really active social calendar will often put quality sleep in jeopardy. There’s a price to be paid here. You could only power through so much poor sleep in your life. At some point, it starts to have an impact.

It might feel innocent enough at first, but this problem can compound on itself such that folks can get themselves into trouble. Your ability to be attentive and focused the next day after a crappy night of sleep, it becomes really challenging. Emotional control is also much, much more difficult after a poor night of sleep. We can get into all kinds of trouble if we find ourselves unable to control our emotions. Anger might step in, making kind of rushed decisions. They come into play. If this is happening on just the wrong day, that could get us into a bunch of trouble.

So, not only is that sleep good for neuro health. It’s just good for like good cognitive decision making the next day. So, everybody should think about good sleep. Good sleep to me is about good habits. Again, none of these is hard. You just got to do it.

So, trying to go to bed at the same time every day. So stick into a schedule. Take it easy on caffeine after a certain time. That time is different for everybody. But for me, it’s early afternoon. No more caffeine for me after, say, 1 or 2PM.

Take it easy on the alcohol. A lot of people think that alcohol helps them sleep, and that might be true in terms of sleep induction. So it might help you go to sleep, but for the rest of the night, it’s actually worse. So, take it easy on the booze. Actually, I would recommend just not drinking for a while and just feeling the benefits of quality sleep and you might make different life decisions because of that.

Go to bed in a cold room. As we’re coming out of the winter here in the United States, the temperatures are going to be picking up to the extent that it can have a temperature controlled room that’s on the colder side and that will help you sleep. So, all of these things, it’s a lifestyle choice. Most people can do it. It’s really a question if you want to do it, if it’s a priority or not.

Yeah, in terms of other things that like I do, other people should do in terms of like brain health land cognitive health or brain performance, I think about my day as a day that is unequal. So, the first part of my day, I’m usually coming off a decent nice of sleep. I have better executive function in the first part of my day. Not just me. We all do.

So, you should prioritize work. That is the most difficult for the earliest part of the day, because you’re going to be at your – Like a cognitive peak during this time of the day. So, if you want to schedule like the hard meeting. Don’t save it for the end of the day. You are likely going to be more emotional during the end of the day. Emotional control is a limited resource, and we start with a lot early in the day. Over the course of the day, you’re withdrawing from this bank account. Such that by the end of the day, you’re more likely to lose emotional control and the potential for making a bad decision increases later in the day.

So, yeah, think of your day as being unequal. Because of that, prioritize the hard work early. If there’s more mindless work, shift that to the end of the day if it’s possible at all. Yeah, those are just a couple of things that I do. Because of my line of work, I get asked about nootropics a lot. Obviously, Halo is a neurostimulation company. So, I get asked about neurostimulation and, I’m sure, Matt, we’re going to dive into that very deeply.

I can just say a little bit about nootropics, and that I don’t use any. I think the science is pretty muddy in this area, and I’m waiting for better science to come through both on the efficacy and safety side. I’ve tried many myself just empirically, and I haven’t found any of those experiences to be particularly compelling. Maybe caffeine could be considered a nootropic, and I do drink coffee. But, again, I stop by the early afternoon. But I do like pretty religiously every morning, drink some coffee to just kind of kick start my brain. Anyway, it’s just one that proactively get that out just in case that was of interest to you, your listeners, Matt.

[00:21:40] MB: Yeah. That was definitely something I wanted to ask you about, and I’ve had a similar experience. I mean, I’ve definitely experimented with a number of nootropics and done a little bit of homework on them as well. Have you ever come across – And this is getting far field or sort of what the context of this interview is, which is out of curiosity. Have you ever experimented with or done any homework on Ashwagandha?

[00:22:01] DC: I have not. That’s a new one.

[00:22:03] MB: It’s an interesting supplement. It’s a long story, but there’s a really cool website, and we’ll throw this in the show notes for listeners who want to do a little more homework on this. You might actually appreciate as well, Dan, but it’s called examine.com, and they basically do all the scientific – They comb through all the science. You can look up anything, whether it’s fish oil, Ashwagandha, any nootropic you can basically think of, like creatine, as aspartame, anything that you ingest basically that’s a supplement of some kind or another. You can basically see, they’ll compile all of these studies around that particular supplement or whatever it might be and give you what all the sort of amalgamation of what all the study say. So they say, “Oh, it has a moderate effect of increasing cognition, a minor effect on decreasing anxiety, etc.” It’s really fascinating stuff if you want to do homework on particular supplements and things.

Anyway, all that to say, I actually discovered looking at some of their most recommended things, I discovered ashwagandha on there as a nootropic and kind of messed around with it and thought it was interesting and it’s one that’s been around for a long time. So maybe we’re looking up at some point. We’ll throw all that stuff on the show notes for people who want to do some homework on that.

Anyway, let’s come back to the focus of your work, because I think it’s really fascinating and it’s something that is quite frankly completely – I mean, I’ve sort of heard of it, but completely alien, completely new, different to me other than prior to experiencing Halo. Tell me about how you’re taking advantage of some of this emerging brain science to, for lack of a better term, hack the brain or hack the way that the brain learns and improve it.

[00:23:35] DC: Yeah. So, I like the way you said that. So, there’s been this incredible wealth of information born out of leading research labs around the world that help us understand the brain. I would argue that it happened in the 90s with the decade of the brain. This is George H. W. Bush and his big push and it really, I think, starting from there, it just really spawned this new era of scientific research, like really focused this brain, towards neuroscience.

Where does that put us today? There’s this – All of these money and scientific attention that has been put in the brain. What exist today that’s a product or a service that we could all take advantage of? Sure, there’re been some advances in pharmacology. So, new drugs that we can all benefit from that primarily act on the brain, and we should all be thankful for that.

Especially with drug therapy for the brain, I think there leads a lot to be desired, because any drug for the brain, there’s usually a really long list of side effects. At the end of the day, the amount of benefit that you derive from this drug is actually fairly limited. So, I’m not saying that they don’t work, because they do. Obviously, there’s a really big business around drugs for the brain. But if you compare drugs for the brain versus the rest of the body, it’s down there. It ranks really, really poorly.

So, I started really thinking about this of like we have this completely renewed and far deeper, more intricate understanding as to how the brain is wired and how the brain communicates with different parts of itself through neurons and synapses and this kind of thing. Yet there isn’t a technology out there that’s really taking advantage of all of these renewed understanding of the brain, and this goes back to when I was in medical school. I went to Stanford for medical school and also have a master’s in neuroscience form Stanford. To sitting in a classroom and thinking like, “Well, if not drugs,” and there are certain problems with drugs that I think are just like that we can’t surmount. The fact that you have to take it by mouth, and it goes through the gut, into the blood. Does a lap around the whole body unnecessarily before it gets to the brain and usually it’s only a small portion of the drug that makes it into the brain. Then, similarly, goes all over the brain unnecessarily when it only needs to go to a small part of the brain to do its business. So there’s just a lot of friendly fire when you’re thinking about drugs for the brain. It’s a lot to task of this little molecule to do what we want it to do.

So, if we all agree that drugs for the brain will always have some sort of downside to it, what would be a completely different approach? I was thinking in medical school that, “Well, what if that completely different approach is not a drug at all? What if it’s a physical device that involves an electrode, a circuit and a battery? What if we stimulated the brain with electricity in a way that’s far more modern than the old approach of like using ECT?”

ECT, back in the 60s, would come a long way. Remember what computers looked like in the 60s. Think about what computers look like today. We’ve come a long way. So, what if we built electrical interfaces for the brain and we used electrons as medicine? We’ve long known that the brain is an electrical organ. So, why not speak its language and use electricity to retune circuits to either treat disease or to augment the neuro capabilities in otherwise healthy people?

So, that idea in medical school has led to a really long career in developing neurostimulation devices for the brain. So you imagined in my bio, my first company, which is this company called NeuroPace. There, what we built was like a pacemaker for the brain. So, imagine electrodes getting surgically implanted in the brain with a small computer that gets implanted in the skull for which the electrodes are connected to.

Now, this little computer has its own battery and its own software and computer chip and what it does is it’s constantly listening to the brain’s electrical activity. If it sees an electrical signature pop up that’s suggestive of a seizure about to happen, it proactively delivers a small electrical impulse to the brain to then normalize the brain’s activity.

So, what started as an idea is now an FDA approved product helping people with seizure disorder, so people with epilepsy in a way that we couldn’t have even imagined. Drug therapy is historically been really poor for this group of very needy individuals, and we come along with this completely different approach, this idea that might sound crazy at first, but if we take a step back, it also might be – Think about it in an open-minded way. It could be far more rational than using any drug. Like the idea of using a physical device and the benefit of an electrode is like we could target precisely the part of the brain that we want to target while leaving the rest of the brain and the rest of the body alone.

Also, a beautiful thing about a circuit is that you can turn it on and off whenever you want. You can’t do that with a drug. You take a drug and you’re kind of stuck with it until it clears itself. But with an electrode, because it’s connected to a circuit, we could flip it on and off at our disposal. So, really, like a different level of precision medicine that we could take advantage of when we’re thinking about a physical device, like a neurostimulator versus a drug.

So, that was my first company in this space of neurostimulation. Fast-forward to today, as you mentioned on the cofounder and CEO of Halo Neuroscience. Again, we’re building neurostimulators here. A different kind of neurostimulator though. So, it’s not a medical implant like my last company. So this is a wearable neurostimulator. So, importantly, no surgery involved. Our first product looks like a set of headphones. But if folks are on our website, what they’ll notice is some special pieces built into the underside of the arch of the headphone. Those are electrodes.

What that does is it gently physically contacts the scalp, and when you turn on the neurostimulator, it provides a level of neurostimulation that is strong enough to get through the skull while gently interacting with just the superficial layers of the cortex.

What that does – So 20 minutes of this special kind of neurostimulation. What that does is it induces a temporary state of hyperplasticity. Just a few minutes ago, we’re talking about neuroplasticity. So, neuroplasticity is the process by which we learn. It’s the process by which we create new circuits in our brain. Hyperplasticity is just more of that.

So, what can we do with this form of neurostimulation and the future of learning in memory? What we see is this is a tool that just about anybody could use to learn faster. Let’s face it, starting in our late teens, our ability to learn starts to decline. This process of neuroplasticity is most robust when we’re young. But as we get older, it starts to slowdown. Importantly, it never goes to zero, which we should all be thankful for of taking advantage of.

But let’s face it, the older we get, the more frustrating it is to learn. What I’m so excited about with this form of neurostimulation is that we’re able to induce these temporary states of hyperplasticity to use it to our advantage. So, this process of learning, we could facilitate that.

One way to think about our technology is that we can make your brain temporarily kid like so that we can learn at the rate, like which we used to, which to me is really exciting. Just full transparency, I’m in my 40s and I certainly remember the days when I was much younger. Even in my 20s when I was in medical school. I could just remember a lot faster. Lot more material in a much shorter time, and I hunger for those days. The cool thing about this technology that we’re developing is that it helps me get back to those days.

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[00:34:45] MB: So I want to break that down a little bit and really concretely and specifically, because I’m really curious about how to actually apply this. So if you induce a state of hyperplasticity. One, how long does that state last in my brain? Then the second piece of that is, if I learn something in that state, and I also have a question about sort of learning that can go on with that. Does the learning that takes place within that state, is that a permanently increased amount of learning?

I guess let’s start with those two, and then I also have a question about what kinds of things I can do, because I know the Halo Neuro is focused primarily around sort of athletic ability or motor skills. But if I wanted to put it on and read a book, could I do that and would that improve my learning retention and permanent sort of memory of what I just read?

[00:35:36] DC: All right. So, let’s pick them off one by one. The first thing you asked about is how long are you in this window of hyperplasticity? So, great question. So 20 minutes of neurostimulation opens up a window of about an hour of hyperplasticity. So let’s get really practical here. So what does that mean with our first product? Our first product is Halo Sport.

Halo Sport is just a fancy marketing term for a motor cortex neurostimulator. So, the motor cortex of this special part of the brain that controls movement in our bodies sits in our brain like a horseshoe going from ear to ear. Right over the top of our head. So, any set of headphones, the arch of the headphone just naturally goes over the motor cortex. Hence, the headphone form factor for Halo Sport. That’s why we pick that form factor, because it’s perfect for us. The arch of the headphone is just naturally going over exactly the neuro anatomy that we want to target. So we build our electrodes into the underside of the arch of our headphones. If you wear that for 20 minutes, what we then want you to do for the next hour is to practice some movement that you want to get better at.

So, we’ve been talking about athletes, and certainly applications in athletic pursuits. But, internally at the company, we have a much broader definition of what we think an athlete is. So, we would consider musicians athletes. So, think about like the technical mechanical skill of playing violin or piano or guitar. We think of folks in the military as athletes, and we think about the mechanical skill of, say, shooting a gun. We think of surgeons as athletes. In fact, we’re working with about a dozen medical schools already to help the next generation of surgeons learn how to tie sutures and this type of thing at an accelerated rate.

So, just getting really practical here, what we want athletes to do or surgeons or folks in the military, what we want them to do is wear the headset for 20 minutes generally while they’re warming up. So the warm up is about 20 minutes. They’re stretching. So on and so forth. The neurostimulation is about 20 minutes. So that’s a nice chunk of time. You’re welcome to take the headset off, after those 20 minutes of neurostimulation, and then what we want you to do for that next hour is to give us awesome training reps, like a thoughtful, deliberate training repetitions.

So, practice three-pointers. Practice your ping-pong forehand. Practice scales on the violin. Whatever kind of movement that you are practicing, during that next hour, you will learn that movement at an accelerated rate.

[00:38:27] MB: Is that learning permanent?

[00:38:28] DC: Exactly. So your question was, in the next hour, you did a bunch of practice and you learned more than you would have otherwise. Awesome! What happens to that additional lift in learning?

So scientists call this the durability of the effect, and it’s been scientifically tested and we can – If you’re interested in rolling up our sleeves, we can talk about some of the data. But, in short, just cutting to the chase, what you learned in the state of hyperplasticity is as durable as any result that you would have gained through a bunch of practice even without neurostimulation. So, it’s a durable effect.

I think, Matt, maybe why you asked that is many people are afraid of some sort of dependence to the neurostimulation, that you have to keep using it to maintain this additional lift in learning benefit, and that’s not true. So, for a brain, whether you learned it the regular way or you learned it with the benefit of neurostimulation. That lift in learning is yours to keep.

[00:39:41] MB: To come back to the earlier analogy of the path through the forest. It starts to pave that road, but the road stays paved even if you don’t ever use the stimulation again.

[00:39:52] DC: Right. So, yeah, the paved road will remain paved as it would even if you didn’t use neurostimulation. But the weeds – If you don’t practice, and this goes back to the first few minutes of the show. If you don’t practice, you’ll see cracks in the pavement and weeds growing through the pavement. If left untended for long enough, it’s going to grow back to the jungle.

[00:40:19] MB: That’s a great way to tie that analogy back up too and come back to the idea of that neuroplasticity cuts both ways and the brain can atrophy as well.

[00:40:27] DC: That’s right. That’s right. So you could lose this nice road. But importantly, the pavement doesn’t crack any faster if you use brain stimulation or not. The weeds don’t grow back any faster if you use brain stimulation or not. That road is as durable whether you use brain stimulation or no brain stimulation. That your road is your road.

[00:40:50] MB: All right. I have a couple more questions about this, because it’s such a novel and an interesting application of some of these cutting edge brain science that it’s a little bit scary for lack of a better term. I mean, I know you’ve done a lot of the research and it’s very safe from all the science. But I just want to hear a little bit more about that. I guess the first piece would be what happens if I put it on the wrong way or put it on the wrong part of my brain?

[00:41:16] DC: Yeah. So if you know how to put on headphones, you will almost certainly not be putting it in like a wrong part of your brain. So, the biggest problem that we have in terms of decisioning is for a lot of our younger users for style reasons. It’s cool or whatever to tilt your headphones backwards more than, say, the generation before. So that’s not us. For us, proper positioning is the headphones straight up and down if you’re standing straight up. So, nice and vertical.

We did a bunch of usability testing before we released our product, and 99% of people who just naturally put on our headphones had proper positioning. That 1% was a couple of young people that tilted it too far back.

[00:42:08] MB: Could I flip them forward and like juice up my prefrontal cortex and then do some reading?

[00:42:14] DC: So, let’s keep going. I want to answer that, but let’s keep going with this. So, let’s just say that you had it on wrong and you’re stimulating some other part of your brain, not the motor cortex. So the worse that could happen is you just don’t get the training benefit. So, let’s say you had it on incorrectly and you just did a bunch of training practicing ping-pong. You’re still going to get a training lift, because you practiced, but you’re not going to get an additional training lift, because your neurostimulation was mis-targeted. If that makes any sense.

So, just to kind of maybe close this chunk of the conversation on safety, because like I’m really happy that you asked, because I think for most people, their first exposure to hearing about neurostimulation is like they’re somewhat fearful of this idea. But the safety data for this technology is incredibly safe. So, we have a database of over a quarter million neurostimulation sessions. In our user base has been incredibly safe.

In the publish literature, there’s been about 4,000 articles published on this topic and there’s been safety data that goes along with just about every single one of these publications and some of them covering hundreds, if not tens of thousands of people sometimes for years on end. In the publish literature, again, it verifies what we found, is that this technology is incredibly safe.

[00:43:44] MB: Yeah. So, that’s great. That definitely helps kind of assuage my safety question. I think the physical piece is really interesting. I’m somebody who also spends a huge amount of time reading, learning, listening to audio books and podcasts and all these kind of stuff. Let’s say just for reading a book, for example, and it may not be possible with the current iteration of the Halo Sport. But could I, in theory, tilt it forward on to my prefrontal cortex and juice that up? That might be the wrong part of the brain quite honestly. I don’t know enough about exactly where that’s going to be happening. But the idea is basically could I reposition it or how would I want to position it or how would I use something like neurostimulation to then go read a book and have that knowledge sync in five times more deeply that it would have previously?

[00:44:31] DC: So, that’s a great question, and the answer is that you could. So, you asked about the prefrontal cortex. So, just for your listeners, the reason why you picked on this part of the brain is because the prefrontal cortex has been implicated in executive function, cognitive function, especially attention and focus. So, neuroscientists, especially cognitive neuroscientists have been interested in this special part of the brain thinking that if we can augment the circuit that centers around the prefrontal cortex, that we can augment cognitive function.

So, sure enough, there’s a wealth of data out there. Many of these papers have come out in the last five years. So, relatively new science. But there’s been dozens of publications that describe the use of neurostimulation applied to the prefrontal cortex that behaviorally generates, benefits in executive function and cognitive function, which just not to spill company secrets, we’re really interested in that.

So, you asked a question with Halo Sport. Hey, we know it’s a neurostimulator. We know it’s meant to target the top of your head, but what if I’m a power user? What if wanted to tilt it forward? So the prefrontal cortex for your listeners is kind of like the top part of your forehead, like right at the hairline in most people.

So, what if you tilt it forward such that the electrodes are now over your prefrontal cortex and you used Halo Sport, and it might look a little silly, because you’ve got headphones now on your forehead. But whatever, right? You want to do neurostimulation of your prefrontal cortex. You absolutely could. Would I recommend it? Maybe not, because Halo Sport is just not meant to target the prefrontal cortex. But we know that some of our power users, like many of our – We’re collaborators with a lot of different scientists and we know that there are certain labs that are using it in this capacity. So it definitely can be done.

[00:46:42] MB: Would the prefrontal cortex be the right place to put it to improve retention of materials that I was learning?

[00:46:50] DC: Absolutely. So you got that right. So there’s even a more special part of the prefrontal cortex called the dorsal lateral prefrontal cortex. So the DLPFC, especially the one on the left. So, this areas has been studied in great detail, probably – It is right up there with the motor cortex and brain regions has been studied with neurostimulation. The results have been really impressive. So, looking at attention and focus and memory, you can enhance all of those things if you stimulate the DLPFC. So, apply that to reading a text book to learn a new body of science or a foreign language or something like that would be a great application.

[00:47:34] MB: Very interesting stuff. So, for somebody who’s listening who maybe doesn’t access to a neurostimulation device, what would be kind of one action item that you would give them to start implementing some of the themes and ideas we’ve talked about today in terms of taking some basic steps towards improving brain health and brain optimization.

[00:47:53] DC: So we talked about sleep. We didn’t talk about exercise. Exercise has been shown over and over and over the – Like great for brain health. I don’t know if any of these is news. But if maybe us talking about it inspired people that actually do it, that would be a huge win for me and hopefully for this podcast. It’s simple enough. Get good sleep and also exercise regularly. I mean, those two things will go such a long way for brain health and performance.

We didn’t talk about vascular health. So, vascular health is brain health. This is for later in life, but all of these things start with health habits when you’re young. When the artery start to harden and narrow, you get into problems with good blood flow through the brain. You also get in to the nth degree. There’s what’s called a brain attack or a stroke. That could happen, and obviously that’s terrible for brain health.

But, healthier arteries start with good habits when we’re young. So that’s about eating right. Maintaining a good healthy weight, and exercise. Yeah, again, not rocket science. Nothing fancy. You just got to do it.

[00:49:12] MB: Great advice, and we talk about it all the time on the show, and we’ll throw some great episodes in the show notes as well that dig in to sleep strategies and much more. But it bears repeating that sometimes the simplest interventions are the most powerful.

Dan, for listeners who want to find more about you and Halo and all of your work and everything you’re doing online, what is the best place for them to go?

[00:49:33] DC: Yeah, the website’s got a ton of stuff. URL is really easy, it’s just haloneuro.com, and you could find us on all the different social media feeds, Twitter, Instagram, Facebook, like all the latest company news will also show up on social. Our email list, you can sign up for at our website. We’ll have like additional richer content that folks that really want to dig in and stay abreast with the company. I’d highly recommend that.

[00:50:03] MB: Well, Dan, thank you so much for coming on the show, for digging in to all these fascinating neuroscience. It’s really, really cutting edge stuff, and it’s fascinating. I can’t wait to see where this research keeps going and what other devices and applications you create overtime to help people optimize and hack their brains.

[00:50:21] DC: Yeah. Thanks. It’s been a lot of fun. Thank you so much for having me on the show.

[00:50:26] MB: Thank you so much for listening to the Science of Success. We created this show to help you, our listeners, master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an e-mail. My e-mail is matt@successpodcast.com. That’s M-A-T-T@successpodcast.com. I’d love to hear from you and I read and respond to every single listener e-mail.

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Thanks again, and we'll see you on the next episode of the Science of Success.

July 04, 2019 /Lace Gilger
Mind Expansion, Focus & Productivity
Dr. Alex Lickerman & Dr. Ash ElDifrawi-01.png

You’re Wrong About What Makes You Happy. Here’s The Truth with Dr. Alex Lickerman & Dr. Ash ElDifrawi

May 30, 2019 by Lace Gilger in Mind Expansion

In this episode we discuss how you’re wrong about what you think will make you happy. Research shows that the vast majority of people are terrible at predicting what will actually make them happy and even when you think you know what makes you happy, you’re often wrong. We break apart the core delusions that stop you from being happy, and we dig into a scientific analysis of the state of “enlightenment” to uncover that it’s not just something for Buddhist monks, but a measurable brain state that can achieved by anyone, anywhere with our guests Dr. Ash ElDifrawi and Dr. Alex Lickerman.

Dr. Ash ElDifrawi is a thought leader in clinical, social, and consumer psychology. He's been featured in The Economist, Forbes, Bloomberg, the WSJ and much more.

Dr. Alex Lickerman is the author of The Undefeated Mind and physician. He is the former assistant professor of medicine, director of primary care, and assistant vice president for Student Health and Counseling Services at the University of Chicago. His work has been featured in The New York Times, TIME, USA Today and much more!

  • What you think you need to be happy is wrong 

  • Your current beliefs about how to achieve happiness are “delusions” 

  • Most of the things you think will make you happy are are “delusional beliefs"

  • How do you create happiness that actually lasts or endures?

  • If you’re searching for lasting happiness - that can’t be taken away from you - it comes from something very different than what you think

  • Your “delusions” about happiness will make you happy temporarily, but not permanently 

  • Does happiness come from getting the things you want?

  • What happens when you lose the things that you’ve anchored your happiness to?

  • It’s like a stick of gum - you get a hit, but then the taste and flavor fade over time

  • The science shows that this is a neurological phenomenon - we habituate to any attachment we have. We start to take things for granted. 

  • It’s delusional to think that getting something you want is going to make you a happier person. 

  • Because of our psychology and our neurology - you can get stuck on a hedonic treadmill and you always come back to your baseline level of happiness. 

  • The question for happiness began with empirical study of science, psychology and research

  • Buddhist philosophers have been observing the mind for 2500 years, in many ways they were some of the earliest psychologists 

  • Is the 2500 years of buddhist thinking reflected in modern science?

  • There has been an explosion of research on happiness and yet unhappiness is increasing, too much of the current research is too superficial 

  • How do you think about incorporating science into your worldview and forming your decisions?

  • You are going about trying to find happiness the WRONG way

  • It’s your beliefs about what you need to be happy that shape your inner state, feelings, thoughts, and actions 

  • Do you believe that happiness comes from avoiding pain? 

  • How can the belief that happiness is about the avoidance of pain lead to more pain, suffering and unhappiness?

  • What should you do if you get caught in a cycle of constantly being worried whether or not you’re making the right decision?

  • The vast majority of people are pretty bad at predicting what will make them happy

  • When we think we know what will make us happy, we are often wrong. 

  • The Nine “Core Delusions” that prevent you from being happy 

    • “Hell” - the core belief that you are powerless to end your suffering and you don’t know how to end it 

    • “Hunger” - the core belief that happiness comes from getting what you want

    • “Animality” - the core belief that happiness and pleasure are the same thing 

    • “Anger” - the core belief that happiness comes from being superior or better than others, often rooted in insecurity, often looks like arrogance or control 

    • “Tranquility” - the core belief that to be happy you have to avoid pain

    • “Rapture” - the joy that comes from having an attachment (material possession, relationship, ideas, health, etc), contemplating those attachments brings you joy

    • “Learning” - the world of value creation, the core belief that in order to have a happy life your life must be meaningful 

    • “Realization” - the core belief that to be happy you must constantly improve yourself 

    • “Compassion” - the core belief that to be happy you must help other people be happy too 

  • Each of these 9 core delusions shows you the primary “attachment” you have that is driving your beliefs, feelings, and actions 

  • Any attachment, by definition it’s ability to provide you joy is temporary. All external attachments are eventually lost. All attachments are temporary. Every attachment contains the seed of future suffering. 

  • How do you get ENDURING INDESTRUCTIBLE HAPPINESS? Instead of temporary happiness?

  • How do we break down enlightenment, from a scientific perspective?

    • The core truth of enlightenment is that the world around us is sublime. There is an order and a beauty in the universe. 

  • You probably have your “basic life tendency” which is the world / core belief that you primarily experience the world from, but you likely experience the world, in one way or another, from all the worlds.

  • The same stimulus can have radically different impacts on two different people

    • At it’s core - this is because we have different fundamental “core beliefs” about the world and what makes us happy 

  • What is the science being achieving enlightenment?

  • In every history, in every time, there have been people who’ve described the experience of enlightenment  - through all of history they are remarkably consistent. 

  • How do you create Transcendent Joy in your life?

  • Could enlightenment be a reproducible life experience? What does the neurological research say about what our brains actually do and actually experience during moments of “enlightenment."

  • What did scientists discover from studying the brains of people on mushrooms?

  • “The default mode network” - the self referential part of the brain 

  • How do you “pierce the veil of the illusion of the self?"

  • When the “default mode network” down cycles - people begin to experience the feeling of one-ness, a reduced sense of self, fearlessness, and transcendent joy

  • The chattering, autobiographical “sense of self” (the default mode network) is actively surpassing the state of transcendent joy

  • The surrendering of the sense of self is a key component 

  • Why inducing a feeling of “awe” dramatically shrinks the sense of self 

    • Being out in nature

    • Astronauts in outer space having a “cosmic perspective"

  • Enlightenment, the scientific brain state of transdencent joy, is something that can be achieved by anyone, anywhere. It’s not just for buddhist monks. 

  • By seeking to be awed every day by our surroundings

  • How can we reach for the state of awe in our every day lives? How can we move towards enlightenment in our everyday lives? 

  • Awe is there for us to see, it’s a matter of pausing to try and see it in the moment. 

  • Homework: Become mindful to the degree to which these core delusions determine how happy you are. When something makes you unhappy, ask yourself what has happened that has made you unhappy, what core belief has this event stirred up in you that has made you unhappy? 

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Want To Dig In More?! - Here’s The Show Notes, Links, & Research

General

  • Ash’s LinkedIn

  • Alex’s LinkedIn

  • Alex’s Website

  • The Ten Worlds site and assessment

Media

  • [Article] Positive Psychology Program - “Daniel Gilbert: The Expert on Predicting Happiness”

  • [Wiki Article] Default mode network

  • [Article] Neuroscientifically Challenged - “Know your brain: Default mode network”

  • [Article] Daily Stoic - “The Undefeated Mind: An Interview with Buddhist and Author Alex Lickerman”

  • [Article] PR Newswire - Redbox Names Ash Eldifrawi Chief Marketing and Customer Experience Officer

  • [Article] Psychology Today - “The Good Guy Contract” By Alex Lickerman,M.D

  • [Article] Fast Company - “This is what you’re getting wrong about your pursuit of happiness” by Stephanie Vozza

  • [Podcast] News/Talk WSVA - DR ALEX LICKERMAN-DR ASH ELDIFRAWI-THE 10 WORLDS

  • [Podcast] Inquisitive Souls - The New Psychology of Happiness

  • [Podcast] The Art of Manliness #40: The Undefeated Mind With Alex Lickerman

  • [Podcast] BlogTalkRadio - Denise Griffitts: The Ten Worlds: The New Psychology of Happiness

Videos

  • WOCA the Source Radio - Dr. Alex Lickerman and Dr. Ash Eldifrawi Interview - The Ten Worlds

  • Matthew Belair - 213 | The Ten Worlds: The New Psychology of Happiness with Dr. Lickerman and ElDifrawi

  • Brian Johnson - Optimize Interview: The Undefeated Mind with Alex Lickerman

  • Gogo channel - Interview with Gogo CCO Ash ElDifrawi

  • Leo Flowers - BOOK REVIEW: THE UNDEFEATED MIND by Alex Lickerman MD

  • COAST TO COAST AM - December 02 2018 - ACHIEVING HAPPINESS

Books

  • [Book] The Ten Worlds: The New Psychology of Happiness by Dr. Ash ElDifrawi MA PsyD and Dr. Alex Lickerman MD

  • [Book] The Undefeated Mind: On the Science of Constructing an Indestructible Self  by Alex Lickerman

  • [Book] Cosmos by Carl Sagan

  • [Book Review] Psych Central - Book Review: The Ten Worlds: The New Psychology of Happiness

Misc

  • [Movie] Carl Sagan's Cosmos - Ultimate Edition

  • [SoS Episode] When the Impossible Becomes Possible - The Secrets of Flow Revealed with Steven Kotler

Episode Transcript

[00:00:04.4] ANNOUNCER: Welcome to The Science of Success. Introducing your host, Matt Bodnar.

[0:00:11.8] MB: Welcome to the Science of Success; the number one evidence-based growth podcast on the internet with more than three million downloads and listeners in over a hundred countries.

In this episode, we discuss how you’re wrong about what you think will make you happy. Research shows that the vast majority of people are terrible at predicting what will actually make them happy, and even when you think you know it makes you happy, you’re often wrong.

We break apart the core delusions that stop you from being happy and we dig into a scientific analysis of the state of enlightenment, to uncover that it's not just something for Buddhist monks, but a measurable brain state that can be achieved by anyone anywhere, with our guests Dr. Ash ElDifrawi and Dr. Alex Lickerman.

I’m going to tell you why you’ve been missing out on some incredibly cool stuff if you haven’t signed up for our e-mail list yet. All you have to do to sign up is to go to successpodcast.com and sign up right on the home page.

On top of tons subscriber-only content, exclusive access and live Q&As with previous guests, monthly giveaways and much more, I also created an epic free video course just for you. It's called How to Create Time for What Matters Most Even When You're Really Busy. E-mail subscribers have been raving about this guide.

You can get all of that and much more by going to successpodcast.com and signing up right on the home page, or by texting the word “smarter” to the number 44-222 on your phone. If you like what I do on Science of Success, my e-mail list is the number one way to engage with me and go deeper on what I discuss on the show, including free guides, actionable takeaways, exclusive content and much, much more.

Sign up for my e-mail list today by going to successpodcast.com and signing up right on the home page, or if you're on the go, if you're on your phone right now, it's even easier. Just text the word “smarter”, that's S-M-A-R-T-E-R to the number 44-222. I can't wait to show you all the exciting things you'll get when you sign up and join the e-mail list.

In our previous episode, we discussed the important difference between competence and confidence and looked at the dangers of focusing too much on building up your self-esteem. We explored the gift of failure and why sometimes it's better to let children fail than to try to make them feel better. We learned why frustration is a vital and important piece of the learning process, while we must consider the inevitability of failure, and we uncovered one of the most powerful teaching tools that you can use to learn, grow and improve with our previous guest, Jessica Lahey. If you want to know the truth about the relationship between failure and self-esteem, listen to that episode.

Now, for our interview with Ash and Alex.

[0:03:22.5] MB: Today, we have two exciting guests on the show; Dr. Ash ElDifrawi is a thought leader in clinical social and consumer psychology. He's been featured in The Economist, Forbes, Bloomberg, The Wall Street Journal and much more, and Dr. Alex Lickerman. Alex is the author of The Undefeated Mind and a physician. He's the former assistant professor of medicine, director of primary care and assistant vice president for student health and counseling services at the University of Chicago. His work has been featured in New York Times, USA Today, Time Magazine and much more.

Together, they've written the best-selling book The Ten Worlds: The New Psychology of Happiness. Alex, Ash, welcome to the Science of Science.

[0:04:01.5] AE: Thanks for having us.

[0:04:02.5] AL: Great to be here.

[0:04:03.7] MB: Well, I'm really excited to have you both on here. I think the topics and themes that you cover within Ten Worlds are fascinating, and I really want to explore this with the audience. To start out, one of the core premises that you begin the book with is this notion that our current beliefs about how we can be happy are wrong. Tell me a little bit about that.

[0:04:24.1] AE: Yeah, so the premise of the book is that people all across the world have different beliefs about what they need to be happy. A common one would be they need to have the right job, the right money, the right amount of money, the right spouse, certain things external to their lives they have to have correct. Actually, if you would imagine every single thing that everyone on the planet believes they need to be happy and you added them all up together and then try to derive what the core beliefs that all those multiple beliefs slot down into, they really slide it found into 10 core beliefs.

Our thesis is that nine of those beliefs are actually delusional. Meaning, we think they will bring us long-lasting happiness, or happiness that endures, when in fact, they will not. Even more basic than that, it is in fact the beliefs we have about what we need to be happy themselves that determine how happy we are able to be. It's not what we have. It’s what we believe we need to have to be happy.

[0:05:18.0] MB: That's a really powerful word when you call it a delusion. Tell me a little bit more about why, and we'll get into the various core delusions and talk about them. Tell me about why you use such a powerful language when you describe what often people think they need to achieve happiness.

[0:05:37.4] AL: The reason we use that word delusion is because we believe that people are looking for a happiness that actually lasts, or endures. They're not looking for happiness that’s temporary and then can be taken away, or snatched away based on something that happens in their lives, or circumstances changing.

I have to say that people achieve temporary happiness all the time, they do. The reason we call these delusions is because we believe what those things are people believed they would be happy, are only things that are going to get them temporary happiness. People cling to those beliefs very strongly and their lives are governed by them. Because of that, we wanted to be very clear that those are delusions, because if you're searching for happiness, they will last and not be destroyed but what happens to you. Ultimately, it's an incorrect belief and that's what a delusion is.

[0:06:22.8] AE: I want to add to that. It's important, because it gets a little nuanced that the things that people believe, these nine delusions, or core delusions as we call them, they will make people happy temporarily. That's part of the reason why they're so difficult to disbelieve. They're so difficult to turn away from when we're searching to become permanently happy. The delusional part of this is that the happiness they bring by definition is temporary and we posit that there is a different type of happiness that people can attain if they want to work towards it, that is more long-lasting, deeper and more permanent.

[0:06:55.0] MB: I'd love to hear a specific example around one of these delusions, just to give this a little more context for the audience. I also think you made a really important point that in all of these cases, if you build your happiness on any external anything, right? Whether it's another person, whether it's an achievement, whether it's your legacy, all of these different things, at the end of the day, that's a fragile, or impermanent place to put it. Correct me if I'm misunderstanding this, but what I hear you saying is basically, that by doing that, you're putting yourself in a situation where you can never attain permanent, lasting happiness.

[0:07:34.8] AE: Let's talk about the world of hunger, where the core delusion there, the belief there that people hold is that happiness comes from getting the things you want. Sounds absolutely logical, right? People think, “If I can get the right job, or make a lot of money, or get the right wife, or get the promotion, or get my kids in the right school, get the house,” whatever that might be, people attach themselves thinking, “If I can just get those things, I'll make me happy.”

When you do achieve them, they do provide temporary happiness. Think about how long that will last, or how quickly that fades. Even more, thinking about what happens when you lose those things, your happiness plummet with them. We talk a lot about the metaphor, or analog of it's like a stick of gum; you chew it, it tastes great and sweet at first, but ultimately, it always fades.

The hint of that happiness is very powerful and very real, which is why we continuously pursue it again and again and again. The world of hunger is really this world is literally aching and longing to get that next thing and to drive yourself to get that next thing all the time. While it's very powerful and very rewarding when it happens, it is ultimately a delusion if you believe those things are going to achieve a happiness that lasts a lifetime, because we know they don't.

[0:08:44.6] AL: In fact, I want to add to that, because the science shows it really is a neurologic phenomenon that we habituate to all of our attachments, right? At first when we get them, we're incredibly focused on them, we're often obsessed with them. Then they gradually just become things we have and our attention gradually turns from them towards other things. Especially if we are – you really engage with this belief that to be happy, we have to get what we want. Once the thing we get stops making us happy and just becomes something we have, something we're used to and in fact, take for granted, we light on other thinking, “Okay, maybe we made a mistake there, because I'm not as happy as I used to be when I got this job. Maybe the problem was the job was the wrong thing to make me happy. I have to find the right spouse, or maybe I have to buy the right house, or whatever.”

People who are caught with this particular delusion think that by getting something they want, it's going to fundamentally change them into a happier person, because it makes – it gives them that hit at first. Because of our psychology and ultimately our neurology, the research is really clear that we got on this hedonic treadmill and the longer we run on it, the longer we accumulate these things, ultimately, we return to our baseline level of happiness and we wind up right back where we started thinking. Well, the problem is we just wanted the wrong thing. We have to find the right thing to want and we go after that next thing.

[0:10:02.9] MB: You made a great point and we'll get into this a little bit more. The reality is a lot of the things you're talking about it and I think listeners will certainly have this experience as we unpack more of these ideas, but can seem a little bit mystical, especially once we get into enlightenment, which we're going to talk about in a little while, but the reality is there's a ton of science that backs up this idea that we're not really very good at all at figuring out what actually makes us happy.

[0:10:32.6] AL: Yeah, Alex can get into a little bit more around the roots of the 10 worlds and the paradigm, which is based in Eastern philosophy and Buddhism particularly. In fact, the idea and the concept of the 10 rules was born of me, the intersection between science and psychology and actually empirical cases, and then and then even into then mysticism, or at least into a philosophy.

I think that there's components of that in all of this, but everything that we talk about in the book ultimately, is rooted in what we hear be sound science running from a psychology or neurological perspective, so you're right in that.

[0:11:09.2] AE: I guess, I would say Buddhist philosophers been observing the mind for 2,500 years and contemplating and writing about it, and in a way consider them some of the earliest psychologists, because they would make empiric observations about the different life states, or different conditions in which people's thinking would appear, and overtime categorize them. The reason we began with that organization was because it really did reflect the experience that Ash and I both had in our respective fields, his in psychology, mine in internal medicine, of the way people were predisposed, or disposed, I should say their mindsets.

We got very interested to know is the 2,500 years of Buddhist philosophical thinking reflected in modern-day scientific studies and it really did. It really does. Our interest is not in perpetuating mysticism, but in finding a better understanding of the way human beings think and then most importantly, how they become happy based on the science.

I would add that one of the things that Ash and I have found in the last 20 years is we've been thinking about this and working on this and observing the literature on the science of happiness, which was sparked in the 1990s by the positive psychology movement by Martin Seligman, is that the research that's been done up till now is very useful and very valid, but we think it's focusing on two superficial level that is not really getting down in addressing what are the core beliefs that people have that motivate both their thinking and their feeling and their behavior surrounding happiness, that there's some science to describe. That's really why we thought this is an important time to write this book and bring forth some of these ideas.

I guess the last thing I want to say about this is and I want to be very clear about this because Ash and I really are very strict with ourselves in terms of designs here. A lot of this book is speculative. It's based on a lot of studies, but the paradigm we put forth that we are proposing is really a model that we put together from our own observations and our practices, as well as what the science is saying. I'm hoping that there will be people who will read this and say there's more studying to do here, and let's try to validate this model and take a whack at it and see if it holds up.

[0:13:14.1] MB: I really respect that framework and that admission that at some level, you've done a ton of homework, you've looked at all the research, but at the end of the day, you have to take all that research in and form a viewpoint, or a framework, or perspective. I don't want to go too far down this rabbit hole, but there's a really insightful lesson there for anybody listening, which is at the end of the day, it's hard to ever really truly be completely certain about anything, even science is disproven sometimes.

The flipside of that is the scientific framework is generally a very useful empirically-driven, the scientific process has critical feedback and peer reviews and all these different things that help it move in the direction of truth, much more so than a lot of other frameworks or ideas. I like that you said, it's rooted in science, you've done all the homework, but at the same time you've internalized all that and said, “Here's what we think it's saying.”

[0:14:02.3] AE: That's exactly right. Exactly right. As you say, you point out very aptly, science moves very slowly, because it has to be tested empirically. That's expensive and time-consuming. That's how you really get it, right? There are a lot of people out there who want to believe in the enlightenment, who turn towards the more mystical aspect of practice and that may be for many people a path they want to take.

Our interest is in uncovering what's the real science behind this, right? If enlightenment and happiness are a phenomena of the mind, there must be a science and principles that describe and explain how we get there, and that's really what we're interested in getting at the truth about that.

[0:14:39.4] MB: You touched on something really important, which is how beliefs underpin and shape all of this. Before we talk about that, I want to come back to this one interesting tidbit that touches on what we're talking about a second ago, which you shared in the book, which is this idea that there's a tremendous amount of research about happiness and it's actually exploding and yet, unhappiness is increasing at the same time.

[0:15:03.4] AL: Yeah, ironic, right? Actually, there's some recent studies that show that more than ever, the world is more depressed ever before and unhappy than they've ever been. That is a paradox that you point out? We're actually not surprised if our thesis is true, in that part reason that's happening is people are actually going about, trying to find happiness in the wrong way.

In fact, as this comes into people's consciousness more and they actually search for it more, then you can imagine if they're chasing that and not able to grasp, but that could actually lead people to becoming more frustrated and unhappy, which might explain what's going on. There's obviously a lot of factors that probably influence why the world is where it is. Some of them exogenous, more internal in terms of psychology.

We do believe that more than ever, that we need to challenge the current paradigms that are out there and how to address this. Like Alex said, spark a conversation that's rooted in some real empirical observation in science, to see whether or not we're thinking about this in the right way. That was really the purpose of – one of the purposes of writing this book.

[0:16:09.1] MB: Let's dig into this power of beliefs and how beliefs underpin and shape our experiences and our as you call them, our worlds.

[0:16:18.9] AE: Imagine, let's take an example, one of the core delusions we talk about as an example, to try to explain that. If you think about the world of animality, the core delusion that underlies that world, that creates that world and we're arguing that it is your beliefs about what you need to be happy that create your inner life state, which reflects your thinking, the types of thoughts you have, the things you feel and the actions you'll take, as well as even your energy level.

The core delusion world of animality is that pleasure is equal to happiness. Pleasure and happiness are one in the same. By pleasure, we mean basic pleasure, which typically revolves around physical pleasure. If you think about for a minute, so let's say you believe that, you really believe the key being happy is do as much physical pleasure as you possibly can. How will you behave? What will you do and what experiences will you have as a result of that?

People for example, become addicted to drugs, alcohol, sex, eating, physical comfort, all those things. Those will be the things that you will pursue. In pursuing those things, you will achieve pleasure and pleasure clearly as we talk about later in the book, a part of happiness. The pursuit of pleasure, people who live their lives in that way, typically develop lives that are far more full of suffering than they are of joy and happiness.

That actually the overindulgence of pleasure is not the way to have a happy and successful life. In fact, we can characterize the types of things that people who believe that will say and do and the types of lives it will create for themselves. They are surprisingly consistent and stereotypical. If you know people who are in general, like addicts, addict to some physical pleasure, the way they think and feel and behave and the lives that construct themselves are remarkably similar.

It's the belief itself, the belief that physical pleasure is happiness, that actually puts the ceiling on how happy they're able to be, right? You can achieve pleasure, you can say get drunk, or have sex, or have a delicious meal and over indulge in that. While you're experiencing those things, you'll feel pleasure, you may even very well feel joy. Overall, the level of happiness you are able to achieve is set at a very low-level. In fact, most people who indulge that way suffer from it than they feel joy.

We're arguing that the core reason for this, the core cause at the very center of the lives that these people who are trapped in the world they create is this belief, that their happiness are one and the same.

[0:18:47.9] AL: Yeah. I can give you another example of a little more subtle world that I can talk about my world, the world I come from, which is the world of tranquility, which by the way based on some of the research we've done so far based on survey we have, which is the most common world, at least for the people who've taken it, that people seem to come from.

The core belief of the world tranquility is that happiness comes from avoiding pain. If you think about the life, if you believe that, again, if you will let the core, that's your guiding principle, your guiding belief, then you construct the life that's avoiding negative, or bad consequences, or bad outcomes. You don't take much risk financially, or with the relationships, or with jobs. You construct your life in a way that's somewhat safe and through the decisions you make.

Then it can also be very paralyzing, in terms of making decisions, because you worry too much that making the wrong decision will take you down the wrong path. You place a lot and way too much emphasis on making the right decisions, which can obviously will lead to a lot of anxiety, because it's impossible to control that. In fact, we point the research in the book that shows that people are actually really bad at predicting, which decisions will ultimately make them happy or not. I think, Alex correct me if I’m wrong, but we were actually wrong most of the time in thinking we know what outcomes will make us happy.

When you construct a life that it would live that, you can imagine that every decision is approached with a lot of anxiety and a lot of avoidance. It's living a very safe existence of playing defense all the time, which can obviously lead to a lot of consequences around what you don't experience life, as much as is protecting you for negative outcomes, which looks – that's a life that looks very different, for example, than the life from the world of animality, which is almost the opposite.

[0:20:28.4] MB: It's fascinating and it's interesting actually that you say that that, the world of tranquility is the most common, because I would say that's a very frequent and resonant theme of questions that I get e-mailed from listeners all the time, which is essentially, some variant of the same question of I have a big decision in my life and I feel paralyzed. I feel I can't make it. I don't know if I'm going to make the right decision. I'm stuck. They get caught in this analysis paralysis. It's really fascinating that that's one of those resonant themes that you found as well.

[0:20:59.3] AE: Well, I don't think it's not that surprising if you think about how our brains evolve. Fundamentally, they are designed to keep us alive. Fear is a dominant force in everyone's life to some degree. When it becomes such a dominant force when we're trying to avoid it so much, that we believe to be happy, we must be free of it and free of pain, because we've been programmed to avoid those things and that becomes our central reason is as our guidepost. That takes over our behavior. It takes over our thinking. Absolutely again, set the ceiling on the limit of how happy we can be.

Because imagine, in fact, you didn't feel and you didn't believe that a happy life is a lot that requires the absence of pain and you were accepting them pain. All the ways you'd think about happiness and decision-making and even anxiety and physical and emotional pain, be completely different. The ability that you would have to experience happiness, the things that you think would make you happy would be very different. In fact, we argue that you would potentially be much happier.

People can say, “I'm at peace. Everything's okay,” and that is their goal. Certainly, they're not suffering, but they're also not so happy either. Many people have come to believe, that is the best that they can hope for, whether they consciously admit it to themselves, to recognize it or not, that's the state that they're aiming for. Again, because of their fundamental core delusional belief that happiness is a life free from pain.

[0:22:26.6] MB: That comes back to something Ash said earlier that was really interesting, which is that we're really bad at predicting what actually makes us happy.

[0:22:35.2] AL: I don’t know if you're familiar, or your listeners are familiar with Daniel Gilbert's work in predicting our effective outcomes. Meaning, when we imagine something happening in the future, whether good or bad, our imaginations are actually pretty poor at forecasting how we will react to them, because we only imagine in a very rough way. I think with any other characteristic that you could spread out among people and see who's good at, there's probably a bell-shaped curve, there are probably some people who are incredibly good, effective forecasters, meaning they can predict how happy, or unhappy they will be when certain things happen to them.

The vast majority of people, his research was are actually pretty bad at it. As Ash pointed out, directly belies the core delusion in the world of hunger, meaning when we think, we know what will make us happy. Long-term, were often wrong. It's just the way our minds are built.

[0:23:29.8] MB: To give the audience a little bit more context for all of this, let's zoom out and would you briefly, and I don't want to go super deep in each of these, but would you briefly summarize all nine of the core delusions?

[0:23:43.8] AE: It starts with the world of hell. Whereas, most people modern-day, probably think about that as depression, which is a very close analog to it. That's the world of suffering. The core delusion of that world is that basically, that you are powerless to end your suffering, or at your pain. The world of hell is really this state of perpetual suffering that you think you can't escape it, which is then why not surprisingly, we call it hell.

What makes it particularly hellish, maybe even worse sometimes and some types of depression, is that you are – there's this belief, this core belief that you can't end it. You don't know how to end it. That in itself continues to plunge you further and further into the world. Then we talked about already, the world of hunger, which Alex gave the example of, which is happiness comes from getting what you want. We also talked about the world of animality, which is the belief that happiness and pleasure are the same thing, and Alex I think, went into good detail in terms of what that looks like from whether it's pursuing physical pleasures and food and sex, drugs and rock and roll.

Then you get into the world of tranquility, the world of anger. This world is a world where you believe that happiness comes from basically killing the [inaudible 0:24:55.5] better than others, than everyone else. This world is characterized a lot by really core, rooted in insecurities and the need – this need to prove yourself better than others around you, or be seen in that way.

As you can imagine, that's a world that's full of – can look like arrogance or control, but under the day is rooted in insecurity. Then you get into the world of tranquility, which is the world I described, which is the belief that to be happy, you have to avoid pain, and we talked a little bit what that looks like.

[0:25:27.1] AL: Then I can take on from there. The world of rapture, is typically what people when they think about happiness think about. That is the joy that comes from having an attachment. That attachment could be anything from an external attachment, like a material possession, to an external attachment like a relationship, to an internal attachment, like one's sense of health and vitality, or even ideas that you're particularly taken with and just thinking about them and contemplating those attachments brings us joy.

In the book, we talk a lot about the science around this. There's been an explosion in the study of the neurology around this, and very interesting for those who are more science-oriented. The problem with the world of rapture is we've been talking about is that any attachment, any attachment whatsoever, whether external or internal, by definition, its ability to provide you joy is temporary, number one.

Number two, while some attachment, especially internal ones are harder to lose, and there's our external attachments; not only are they often lost. In fact, they're always lost, if you think about it, whether because they go away, or because ultimately one day, you go away. They're all temporary. Every attachment we gain that brings us, joy contains within the seed of our future suffering.

While many people aim at the world of rapture as their ultimate goal in life and we're arguing, there are forms of happiness that our superior and that our better targets. Not by the way that you should avoid rapture. This is very important, right? We're not arguing that happiness that's temporary is in some way a false sense of happiness, or happiness not worth pursuing. It is, but it's not the happiest we think people can be. We think, we're hoping to inspire people to aim for something more.

That something more would be, I would lie in what we call the higher worlds, which are the top four worlds. By the way, the order of these worlds is not an accident. It is the order in which the ceiling on one's happiness, the degree of joy one feels, the higher the world you go, we will argue, the greater your core effect, the happier you are. After rapture is learning and learning and that it's next world realization. Our sister worlds, they're very closely linked.

Learning is the world of value creation and learning itself and that the core belief, or core delusion that people are driven in this world is that in order to have a happy life, your life has to be meaningful. You have to be creating things of value. This happens to be the world that I tend to come from. I'm very familiar with it.

The sister world realization is very similar, except that the value that you create in this world is thought to be, or needs to be centering around improving yourself, the world of self-development. People in this world believe that to become happy, they must in some way be continuously developing themselves. Then the world above that is the world of compassion. This is the world in which we believe that in order to be happy, we have to be helping other people to become happy too. This is the world of value creation for others.

Taken altogether, these higher worlds of learning, realization and compassion, they're really the attachment that tribes are desired to – or that we are after in these worlds, I should say. It is an attachment, but is the attachment of a very particular attachment. It's attachment of meaning, so that the world of learning, the type of meaning we're creating is the meaning that when we are expressing our values in some way, in creating things at represent what we feel is important, the world the realization, the value of self-improvement, then what we would argue is among the highest of a meaningful value is the value created for other people.

Altogether, what we've just described are the nine worlds as we think about them, that are governed by what we call core delusions. Again, I want stress that these delusions are delusional only because they don't bring us in a happiness that is indestructible and enduring, which is what we will argue is what we're really all after in our hearts. They bring us happiness that's temporary.

The tenth world, the world of enlightenment, there's a lot of mystical connotations to that word and we spend the chapter in the book, which is the longest chapter, trying to break that down and approach it from a very scientific point of view. We can talk about this, but there's actually a lot of fascinating science around this. In general, the core truth of the world of enlightenment is that the world around us is sublime. What we mean by sublime is that there is an elegant, beautiful and a good order to entire universe, and that it is in perceiving our surroundings and ourselves in that way, we obtain a life state and a joy that cannot be destroyed by anything, because it is not based on any attachment, whatsoever.

It's not based on having anything. It's based on perceiving the world in a certain way. We can get into that further, but that is what we consider to be we've labeled a core truth that if you can find a way to manifest that, and that's another discussion we can have about how the different ways we can believe things and why that's so important. If we can stir it up within ourselves, we can enter that world of enlightenment and experience what has been described as the joy of joys.

[0:30:39.9] MB: I definitely wanted to get into the science of that and how we can manifest enlightenment. Before we do, I want to come back and talk a little bit more about the nine core delusions, only from the perspective of when I look across these, I see myself, I see my behavior in a number of different worlds. Is this something that there's only one place where you spend your time, or can you be in multiple different levels? Or how does that work?

[0:31:06.4] AE: I'll start that and Alex can expand on it. No. Absolutely, we actually can move from world to the world literally minute to minute. You can be on one and enter the other, as one belief might slip out your mind, another one come into it. It happens to you probably literally when you're look staring at a desert, or in a part of a chocolate cake, you’re in the world of animality, versus if you're focused on getting something – if you're buying, goes to some other place and you’re focus is something else that you want to achieve, or some promotion you're trying to get. You can literally move in and out of different worlds and even stay there for extended periods of time.

What we argue is that though everybody has their basic life tendency, which is the world in which they come from, think about it, or where they come back to, which is the governing principle around that mostly bucks the life around them and the majority of the time. Everybody experiences all the different worlds. I would argue that in trying to understand that and trying to understand what grips you from one to the other, that you can gain control over that. Absolutely, we all can experience all the different worlds.

[0:32:12.1] AL: The reason for that is because we are at one time or another, have the different core delusions that create these worlds stirred up in us. It's not that we disbelieve these to become a lightness to suddenly realize, “Oh, I don't need to be happy. I don't need to get what I want to be happier, or experience physical pleasure to be happy,” the ability of those beliefs to seduce us and to control us and to deepen our approach to life never goes away.

The question is when we encounter environmental experiences, when things happen to us, which of these beliefs has stirred up most strongly? That seems to be just an individual thing determined by perhaps, the way we were born, perhaps the early life experiences we've had, or reflections we've gone through as we thought about what lives we want to actually create for ourselves. All those things go into determining when things happen to us, which beliefs get stirred up in response.

It is those beliefs that determine which world we are thrust into at any one moment. It turns out from our observations that people just tend to have one particular core delusion that is stirred up far more often and more powerfully than the rest, that it determines the world they spend the most time in and the world they want to be in the most.

[0:33:19.4] AE: Yeah, Matt. I mean, it's a great question, Matt, because this actually, this what you just touched on is actually what got me the most interested potentially in pursuing this and as a psychologist, I was always struck by how the exact – this seems very basic to say, but how the exact event can impact different people in profoundly different ways, right? Somebody [inaudible 0:33:39.5] get broken up with. For some people, will plunge them into a world of hell, or some that they don't recover from, while other people, it can empower them through the level of self-discovery that propels them into the world of realization and they start really – and they turn it into something very powerful themselves.

Why? Because it stirred up something different, or a different belief, which is common for that person. Again, it's not so much the external event. It's the belief that stirs up that determines our overall condition of our life, or the way we experience the world, there are life state, which is really the root, the core thesis of the book.

[0:34:15.7] MB: Yeah, I thought that was a really interesting point, that the same stimulus can have a radically different impact on two different people.

[0:34:23.4] AL: Which is I mean, doesn't it? Don't we see that happen all the time? I mean, some people, that they lose a job and they're thinking, “This is great. What an opportunity.” Other people lose a job and they are plunged into a deep seeded depression. We're arguing that at its core, it is pause, those that one event has stirred up different, fundamentally different core beliefs, within each of those people that then determine everything.

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[INTERVIEW CONTINUED]

[0:36:10.8] MB: I want to come back to the question of enlightenment, or even to phrase a different way, the science of enlightenment. Tell me a little bit more about how you came to this conclusion, what some of the research says and what your perspective on enlightenment is.

[0:36:28.4] AL: Yeah, I'll take this one. The first thing to note about this is that what's interesting is that the description of what enlightenment is like, has been consistent from the beginning of recorded human history. In every society, at every time, there are people who have described experiencing this state. They used from terminology based on the culture of the time and what the predominant beliefs have been and because for most of human history, they've been powerfully associated with religious beliefs. A lot of the language that's used is religious language.

If you actually look at what the features of this state are, they are remarkably consistent through all of history. We talk about there's seven features in the book that are this, and one of the ones we're most interested in is this transcendent joy that comes with that life state. In fact, if you – there's been some recent science that the number of people who experienced that state, even temporarily, is far more than most people would think. Most people listening to this podcast probably know somebody who has had an experience of this life state.

Where that brought our thinking is that if it's a real-life state, not just among people we know, but throughout all of human history in recorded history, there has to be neurologic correlates in the brain. There's no such thing as any experience that doesn't and it occurs outside of that.

Ash and I are both fundamentally scientists, and so are very interested in the neurology of that. As we got into that and started looking at some of the studies around this and put together a lot of these studies to synthesize our thinking about this, the thesis we came up with really relates to a lot of some recent work that's been done around the use of psychedelics, specifically psilocybin, which there's been a rebirth and interest in the research field about what the effects of psilocybin are.

What caught my attention originally about this was there's a cohort of people who have terminal illnesses, usually terminal cancer, who as you imagine, as you could imagine are paralyzed with fear and anxiety, as they're facing their end. Some scientists actually decided to try in a controlled setting the use of psilocybin, to see if that would have an official effect on the anxiety of these patients. What they found was it had a dramatic effect. In fact, it was a sustained dramatic effect in reducing levels of anxiety and depression and increasing joy.

When they studied in functional MRI scanners what was going on in the brains of people who are given the psilocybin, what they found was consistent parts of the brain were being down-regulated and as that was happening, other parts of the brain that aren't normally speaking to each other again, are cross-talking.

Part of the brain that is down-regulated with not just psilocybin, but other psychedelics is something called the default mode network. What we know from other research is that the default mode network is the part of the brain that is most active when people are focused on basically, themselves, and how the world is relating to themselves. It's self-referential.

What's fascinating about this is that when people also meditate and are looking to as they say, pierce the veil of the illusion of the self, in some sense recognize that their sense of self, or the sense of permanency of their sense of self is in a loop. That is also the part of the brain that is down-regulated and which was fascinating, right? The other parts of the brain that begin cross-talking are parts that at least one of them, which is the insula, which is a part of the brain that has many functions, but one of them seems to be related to a feeling of joy.

We synthesized other research to suggest that it really is this constant chattering of the sense of self, specifically the autobiographical self that correlates to the default mode network, the neurologic portlet, that when that is silenced and other parts of the brain begin talking to one another, because they're now dysregulated, they're not being regulated by default mode network, is just like the conductor, if you will, of how the brain processes.

That's when the state seems to arise, where people feel among other things, this noetic sense of that some greater truth has been reached. They can't put it in words, but they have that feeling that they’re perceiving this greater truth. They have a sense of oneness with not just their media and environment, but all of the universe and all of people, this overwhelming sense of love and this joy and this fearlessness in the face of death have all been described.

It correlates remarkably well to very specific changes we see in functional MRIs in the brain. Then people have described achieving the state and losing their sense of self without psilocybin, meditators who describe this. In fact, the thesis that we've come up with is that it really is the chattering autobiographical self that in some way is suppressing this particular life state. That if you could in some way, down-regulate that sense of self in regular basis, you might be able to achieve this brain state, which corresponds to a psychological state that is really what we would call a state of absolute happiness. You're not delusional, you're not overwhelmed with narcotized, like with a narcotic, we were just giddy.

You are your most joyous, wisest, most compassionate self and see things and value things in their most proper portion. It seems to be related to the ability to surrender one’s sense of self. People have described this that it is this renunciation of the sense of self in a particular way. If I could describe the exact steps to take to do that, I would be much wealthier than I am, because we just don't have the science yet to definitively say, “How can everyone achieve this state?” Here's really seems to involve surrendering the sense of self. The thing that the science suggests, maybe the way into this, the best way into this is actually by inducing a feeling of awe.

There's a lot of science around this. When people are able to induce a sense of awe, their sense of self dramatically shrinks. Now, it's not that they feel they're small and insignificant in a negative way, but their connection to this chattering sense of self quiets down dramatically. This has been described in people who have been in nature. This has been described, our astronauts who've been traveling to and from the moon and having this perspective, this cosmic perspective thrust in their faces and they've described this incredible [inaudible 0:42:48.6] in the sense of self.

Our thesis, our ultimate thesis is that this is something everyone can pursue by seeking to be awed at every moment by our surroundings, by actually really paying attention to our surroundings in a way we don't normally do, by not taking our surroundings for granted, but looking at them at a particular way and perceiving the sublime beauty of our surroundings. We can induce awe. We can then quiet the sense of self and manifest this life condition enlightenment, where we feel our most joyous selves.

As you can imagine, if you can practice this and do this, the way an actor might practice on command, making themselves sad, it really seems to be something that should be within our grasp with a little bit of training. We can achieve this perspective that cannot be taken from us. The joy we feel cannot be removed by any loss. We don't become impervious to pain in this lose things we care about in the state. We still feel that pain of that loss, but we don't suffer because that's the idea is that it is a way to fundamentally challenge our vulnerability to suffering and to develop lives and achieve a life state and a life that comes from that life state, that really is we think should be the ultimate goal of everybody.

[0:43:59.3] MB: I really like this perspective that enlightenment is from a physical perspective, the scientific state of the brain that correlates with these historical descriptions and records of what enlightenment is, is something that's not hidden away in monasteries for Buddhist monks, who are meditating for 30 years. It's something that can be achieved by anyone anywhere really at any time.

[0:44:23.8] AE: I think it can. I mean, we don't and I want to be really strict with what we're saying here. We don't have proof of that. We don't have proof that everyone is equally capable of doing this, but we have enough proof that people throughout history have done that it seems like an achievable state. I should also point out that people have meditated. Meditation has really penetrated the west, have meditated for three decades and never come close to this. It's not a guarantee of this.

The fact that every single person who's been given an adequate dose of psilocybin has described this state, tells you that our brains are capable of experiencing it. The question is is there some other way, some practice that isn't a shortcut that doesn't leave us hallucinating as psilocybin can do, be dysfunctional and able to enjoy this state in a way?

Our thesis is if it's something that is intrinsic to the neurology of our brain, some way to bring that state out with a drug, it's reasonable to believe that there's a practice that could do it as well. An evidence that other people have done it without the drug, I think only bolsters that hypothesis.

[0:45:22.3] MB: One of the other things that I'm not sure if you came across this in your research that I've encountered and seen research around shutting down, or down-cycling the default mode network is being in a flow state, a really, really intense flow state. Did you come across at all, or see that in any other work that you did?

[0:45:37.3] AE: We did. Yeah. We write about that actually. Flow gets you very close there. I think anyone who has experienced it, there is an incredible sense of joy and lost a sense of time in the flow state. I can only speak from my personal experience. It's not the same thing. I don't know if that's because when you're in a flow state, your default network is so down-regulated, you're not consciously aware enough to recognize you're in such a joy state in the way that you are, because it doesn't also activate brain structures lower down in the brain that may be responsible for that transcendent joy that you get.

Having experienced both the world of enlightenment and a flow state, I can attest that they're different. Similar but different. I think that aiming towards flow is a very valuable, laudable goal, but I don't know that it's necessarily going to get you to the state of enlightenment we're talking about. Honestly, I don't know. I'd love to see a study that looked at that.

[0:46:30.5] MB: One of the things that came to mind for me when I was researching this and trying to understand how to create awe in my life was Cosmos by Carl Sagan, the old school TV series, or his book, Pale Blue Dot and that famous speech. I mean, those are some things that I think I've had moments in my life where I've experienced this moment of awe and the realization of how expansive and massive the universe is and how inconsequential we are in the grand scale of time and space and the cosmos.

[0:47:01.6] AL: Tell me something, Matt. How joyous an experience was that for you?

[0:47:04.9] MB: It's an awesome experience.

[0:47:07.1] AL: Yeah. No, I mean, it is. I think that the task before us and when we talk about something pragmatic that listeners can take away is how can we reach for that state in our everyday lives, right? We're not all sitting on the beach looking at the most beautiful sunset in the world, or in front of the Grand Canyon, or in a space capsule looking at earth and the moon. I will tell you, since I've written this book and I've begun practicing looking for awe in everyday things, what I've discovered is that it's everywhere. It really is there for us to see. It's a matter of pausing to try to actually see it and practicing it, like anything, I'm finding makes it easier.

You learn the mental pathway to travel to get there faster. Studies have shown and we quote some of this work in the book, that there are very particular things that induce nature being one of them, because part of what I mean to be sublime is that it's so large, our mind can't quite take it in all at once. That's a great way for stimulating the sense of awe and bringing out this life state. I would contend, it can be found in everyday things that surround us all the time. We just have to look for it.

[0:48:11.1] AE: Yeah. In terms of we talked about some practical things, I think there's a couple I'd like to add that don't necessarily have to be even in pursuit of the state of enlightenment, but just in general to try to battle or bring into awareness some of these core delusions, so that these beliefs don't grip you so much and you can start getting some control over them and subsequently, the control over the happiness in your life.

One thing was interesting, Alex and I, we have this survey where people can – that tells us what world we believe they come from. It's been interesting to watch people taken lights come on for them as they start thinking about those beliefs and bring in how it’s thrust into their awareness and then how they start and being more in the moment, understanding how it’s governing some of the decisions and some of their beliefs they have.

Just in that act of serving that in [inaudible 0:48:55.2] and being able to evaluate it and assess it and interrogate it in yourself as you go through the day-to-day life and notice that your life condition go up and down, and then trying to connect that to why that might be the case is actually very empowering and liberating.

Just taking the time to maybe understand world tends to have you most and it’s great to what belief you really cling to that makes you happy and examining that, and just trying to bring that into your awareness as you find your mood fluctuating and then force yourself to ask one or two questions about why that's the case, is this one simple thing you can do to try to understand what beliefs hold you in their grip.

[0:49:33.2] MB: You may have already, or just answered this question, but what would be one specific action step, or piece of homework that you would give the listeners who've been listening to this whole conversation who want to concretely begin down this path?

[0:49:46.1] AL: Well, I think Ash put his finger on a thing that's easy to do than what I was describing, which is to become mindful of the degree to which these core delusions actually determine how happy you are. By pausing and when you're – the way you have a trigger that's that a belief about happiness has been activated is if your mood shifts. If you go from being happy to being depressed, or angry or some other emotion comes out, to ask yourself, okay, what's happened and then what particular belief, what core delusion has this event stirred up in me to actually see, to look at that self, it’s surprisingly powerful how much control over that belief going through that exercise, becoming mindful of it gives you, where you suddenly realize, “Oh, it's really true. The reason I'm scared right now, but I lost my job because I really believe to be happy, I have to avoid pain.” Recognizing that it actually tampers the response to it.

In fact in some sense, it can almost free you from the grip of that belief itself and realize, “Well, I don't have to be afraid of pain. I'm strong enough. I can handle pain. The fact I've lost my job, all that it means is I may have to go through some pain. If I'm okay with that, then maybe this isn't the worst thing in the world and maybe in fact, I don't have to be not just not happy, but even depressed about this.”

I don't mean to make light of how profound certain losses can be and have an effect on us and certainly wouldn't say if you're dysfunctional in some way, you shouldn't go get professional help. Recognizing what's going on in your belief system, in your mind psychologically when you react to things is a surprisingly powerful way to get control of them. I think there's a practical way to just watch yourself and looking at the book, this list of core delusions, they're very, very basic. If you can ask yourself, and so we've provided readers with, or listeners with what we think are the core delusions, they can ask themselves, “Which of these is being startup for me right now?” Because we've challenged readers and acquaintances of ours to do this, they usually figure it out. In figuring that out, it really is often a profound moment of insight for them.

[0:51:46.1] MB: Great piece of advice. Ash, Alex, where can listeners find you? You mentioned a survey. Where can they find these resources and the book online?

[0:51:55.3] AE: The survey, they can find or we definitely call on our website called the tenworlds.com. You can go there and it's quick five-minute assessment and it will take you which world we believe you come from, or at least your strongest tendency and a quick description of what that world is. The book you can get at any place, Amazon, or Barnes & Nobles, or any place you could find local bookstore that you – the book, it's available.

Then great if you could connect the dots to walk around like hey, I would encourage you to walk around with delusions of belief written out. As you find your mood fluctuating, even if there's something on there that you feel belief that you think is being stirred up and then that's just a very simple practical thing to do.

[0:52:39.3] MB: Awesome. Well Ash, Alex, thank you both so much for coming on the show for sharing all of this knowledge and wisdom. A fascinating conversation, so many interesting ideas and I really love the approach that you both took to solving this challenge.

[0:52:54.7] AL: Great to be on. Really enjoyed it.

[0:52:56.4] AE: Yeah, thank you very much, Matt. Loved it.

[0:52:58.9] MB: Thank you so much for listening to the Science of Success. We created this show to help you our listeners, master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an e-mail. My e-mail is matt@successpodcast.com. That’s M-A-T-T@successpodcast.com. I’d love to hear from you and I read and respond to every single listener e-mail.

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May 30, 2019 /Lace Gilger
Mind Expansion
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Are You Ready To Spend More Time On What You LOVE? A Conversation with Gay Hendricks

December 06, 2018 by Lace Gilger in Focus & Productivity, Mind Expansion

In this episode we explore how to unleash and live in your genius. How do you discover what your genius is? How can you spend more and more of your time doing what you love? We discuss how you can unlock the incredible potential within yourself and avoid the traps that may stop you from getting there. We share the lessons learned from working with more than 20,000 people to help them on their own journeys to genius - and give you the exact strategies and tactics to create a positive upward spiral of genius for yourself with our guest Dr. Gay Hendricks. 

Dr. Gay Hendricks is the president of the Hendricks Institute and has been a thought leader in the fields of relationship transformation and body-mind therapies for over 45 years. Gay earned his Ph.D in counseling psychology from Stanford and taught at the University of Colorado for 21 years and has conducted seminars across the globe. He is also a multi-bestselling author, having written more than 40 books most recently The Joy of Genius which was released earlier this year!

  • The 2 big issues that human beings face

  • Upper limit problems 

    1. Living in your genius 

  • People get used to operating at a certain level of success, happiness, etc - we often trip these fears that cause us to sabotage back to the levels we feel we deserve

  • Lessons from working with over 20,000 people and 5000 couples 

  • Almost everyone, no matter how successful you are, has a lot of potential left to be developed 

  • We all have remaining potential left on the table in the form of our “Genius"

  • Many of us get stuck in one of three boxes

  • Incompetence

    1. Competence

    2. Excellence (the most dangerous) 

  • All of these boxes prevent us from getting to the most important place - the place of Genius 

  • You need to make a commitment to bringing forth your genius. You have absolutely no idea how much potential you have left inside of yourself. 

  • It doesn’t matter how bright you are - it’s about making an inner commitment to bringing your genius out. That inner commitment is the first starting place. 

  • How Gay went from spending 10% of his life doing what he loves - it took him years to get to 30%, years more to get to 50% - until 20 years later he spends 90% of his time doing what he loves 

  • Every time you expand into more and more of what you love to do, it invites and brings in more energy 

  • The first thing you need to do is find out if you’re courageous enough to make a heart felt commitment to living in your zone of genius 

  • Simple Mantra - “I Commit To Bringing Forth My Genius No Matter What It Takes"

  • Say that to yourself and mean it sincerely 

  • You must find 10 minutes per day committed to finding your genius

  • Ask yourself in a wondering way - “What is my Genius?"

  • Genius is addictive and its contagious - the more you do it, the more you want to do it , the more you inspire people with your genius, the more people who get inspired 

  • When you make a commitment to your own genius, you’re starting to inspire others to get in touch with their own genius as well 

  • What is the genius Move? How can you do it ever day?

  • What’s a Genius Moment? We are confronted with them every day. 

  • A genius moment may look like a problem at the surface, but it’s often actually an invitation to spot your genius 

  • When you come up with something that’s outside your control, that you don’t know how to control 

  • There are some things you can control, and some things you cannot control 

  • What often makes miserable is focusing on things that we don’t have control over whatsoever 

  • None of us have any control whatsoever over the past - the only reason to think about the past is to identify something in this moment that you can do differently 

  • Whenever you are worried about the past or worried about the future - that is an opportunity for genius

  • Let go of the baggage and radiate into the presence - open up new space for your genius to emerge 

  • True creativity is when you’re expressing your own genius - and when you’re doing it in a way that is inspiring others around you

  • “All of humanities problems stem from not being able to sit quietly in a room” - Blaise Pascal

  • Homework: Sit for 10 minutes quietly living with the question of “What is my genius?"

  • If you already know what your genius is - ask yourself “ How can I bring forth my genius in a way that inspires me and other people I interact with?"

  • How and why you can use “Wonder questions” to discover your life’s purpose 

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Show Notes, Links, & Research

  • [Book] The Joy of Genius by Gay Hendricks PH.D.

  • [Website] Hendricks Institute

  • [SoS Episode] How You Can CRUSH Self Sabotage with Dr. Gay Hendricks

Episode Transcript


[00:00:19.4] ANNOUNCER: Welcome to The Science of Success. Introducing your host, Matt Bodnar.

[0:00:11.8] MB: Welcome to the Science of Success; the number one evidence-based growth podcast on the internet with more than three million downloads, listeners in over a hundred countries.

In this episode, we explore how to unleash and live in your genius. How do you discover what your genius is? How can you spend more and more of your time doing what you love? We discuss how you can unlock the incredible potential within yourself and avoid the traps that may stop you from getting there. We share lessons learned from working with more than 20,000 people to help them on their own journeys to genius and give you the exact strategies and tactics to create a positive upward spiral of genius for yourself with our guest, Dr. Gay Hendricks.

Do you need more time? Time for work, time for thinking and reading, time for the people in your life, time to accomplish your goals? This was the number one problem our listeners outlined and we created a new video guide that you can get completely for free when you sign up and join our e-mail list. It’s called How You Can Create Time for the Things That Really Matter in Life. You can get it completely for free when you sign up and join the e-mail list at successpodcast.com.

You're also going to get exclusive content that's only available to our e-mail subscribers. We recently pre released an episode in an interview to our e-mail subscribers a week before it went live to our broader audience. That had tremendous implications, because there is a limited offer in there with only 50 available spots that got eaten up by the people who were on the e-mail list first.

With that same interview, we also offered an exclusive opportunity for people on our e-mail list to engage one-on-one for over an hour with one of our guests in a live exclusive interview just for e-mail subscribers. There's some amazing stuff that's available only to e-mail subscribers that's only going on if you subscribe and sign up to the e-mail list. You can do that by going to successpodcast.com and signing up right on the home page.

Or if you're driving around right now, if you're out and about and you're on the go, you don't have time, just text the word “smarter” to the number 44-222. That’s S-M-A-R-T-E-R to the number 44-222.

In our previous episode, we explored how you can confidently be yourself even if you're afraid what other people may do or think. We discussed how your obsession with niceness and people-pleasing is often a problem and shared specific strategies you can use to overcome it. We talked about the power and importance of saying no and the right way to do it, so that you can move away from approval seeking and step into bold authenticity with our previous guest, Dr. Aziz Gazipura. If you want to stop being afraid to be yourself, listen to our previous episode.

Now for our interview with Dr. Hendricks.

[0:03:03.2] MB: Today, we have another incredible guest back on the show, Dr. Gay Hendricks. Gay is the President of the Hendricks Institute and has been a thought leader in the fields of relationship, transformation and body mind therapies for over 45 years. He earned his PhD in counseling psychology from Stanford and taught at the University of Colorado for 21 years. He's conducted seminars across the globe and is a multi-bestselling author of over 40 books, most recently of which is The Joy of Genius. Gay welcome back to the Science of Success.

[0:03:31.4] GH: Thanks a lot Matt. It's really great to be back with you and your audience.

[0:03:35.3] MB: Well, we really enjoyed the conversation the first time around and obviously you've got this new book coming out, which is the sequel to The Big Leap, which is a phenomenal book and really transformational book personally for me. I'd love to start with just rehashing some of the key themes and ideas, because what you write about in Joy of Genius really builds on the work from Big Leap. Tell me a little bit about the core ideas around Big Leap and this notion of upper limit problems and how we often self-sabotage and reset our happiness.

[0:04:05.2] GH: Yes. Well, The Big Leap is really about two big issues that human beings face. One of them, I gave the name for it many years ago. I started calling it the upper limit problem. What happens is that people get used to operating at a certain level of success, or a certain level of feeling good, or a certain level of flow of intimacy in their relationships. Then upper limits come up where certain fears get triggered inside ourselves and cause us to sabotage ourselves and bring us back down to a more familiar level. That's one thing The Big Leap is all about is how to spot your upper limit problems and how to handle those four or five key fears that are underneath the upper limit problem.

For example, many people as they get more successful, they trip an old fear inside of feeling unworthy, or low self-esteem and that causes them then to sabotage themselves. Other people trip a fear of outshining other people and that causes the upper limit problem to fall into place on them. The Big Leap is about the upper limit problem. It's also about genius and what I then called the zone of genius, I now call it the genius spiral in the new book. Because I began to feel that zone is a little limiting in itself and that it applies that it's an enclosed space.

I decided to come up with a new image and I call it now the genius spiral. I'll explain that in a moment, but genius is all about finding out what you most love to do inside. It also coincides with what you are most productive and contributive with. What I've found from working with people over the years, I think we've worked with about 20,000 people now in our seminars and about 4 or 5,000 couples in our relationship seminars, what we found is that almost everyone, no matter how successful you are, has still a lot of potential left to be developed.

I've worked with some of the best executives, I used to consult with the top team at Dell computer and I've worked with all sorts of different very bright people and I've never met one including myself that didn't have some remaining potential they were leaving on the table in the form of their genius. What happens is that many of us get stuck in one of three boxes. One is the incompetence box, where you're doing things that you're not very good at and complaining about it a lot. Number two is the competence box, where you're doing things that you're pretty good at but somebody else could do them just as well.

The third box that people, especially very bright capable people get stuck in is the excellence box where you're doing things that you're really good at and you get good feedback at and probably make good money at too, but it's not really what you want to be doing down in your heart and soul. What I say is that human beings need to make a commitment to bringing forth their genius, because people I've worked with, including myself and my wife and others right around us here come back later and think, “Wow, I had no idea I was leaving so much of my potential on the table unexpressed.”

Once you begin to look for and express your genius, I say you have absolutely no idea what miracles you can contribute in your life. The new book, The Joy of Genius builds on The Big Leap, because it's about soaring higher and higher on the genius spiral. It has its own set of moves and ideas in it, including the one you mentioned the genius move. I want to spend time talking to you about those kinds of things, but I wanted to give a little background in The Big Leap first.

[0:08:06.6] MB: What a great idea. I love this concept that even the most successful people have potential left on the table.

[0:08:14.5] GH: Yes, absolutely. In fact when I started thinking about this, I always tell people when they ask me how long did it take to write The Big Leap? I said, “Well, I thought about it for 30 years and then it took about a year to write it.” In thinking about it in the 30 years before I wrote The Big Leap, I discovered first of all in myself that I was only spending about 10% of my work time doing things I really love to do.

Here I was. I was a PhD from Stanford, so I oughta have known better. That's why I say it doesn't matter how bright you are, or how many PhDs are MDS or anything you have, it's all about making an inner commitment first of all, to bringing forth your genius. When I first started thinking about it I said, “Wow, I'm leaving 90% of my potential on the table.”

I began to first of all, make a commitment to it and then choose activities in my life that were based on things I love to do. My first goal, I just wanted to get from 10% up to maybe where I was spending a third of my time doing things I really loved to do. It took me a while to get there. I'm not saying this is an overnight thing. This sometimes takes – it took me a couple of years to get from 10% up to 30% of my time. Then it took me a couple more years to get up to 50% of my time.

After a few years I realized, “Hey, I'm spending half my time doing things I love to do. The rest of my time I'm spending time doing things I have to do, or promise somebody I’d do. They're not necessarily my genius, but I'm spending time on them.” I set the goal of doing 70% of my time in my zone of genius on the genius spiral. That took me a little while longer.

Now for the past 20 years or so, I spend 90% of my time doing what I most love to do, including what you and I are doing right now, Matt. I really enjoy, even though I've done hundreds and hundreds of interviews, every single one of them is a new opportunity for me to help people understand how to invite forth their genius. I can tell you from having lived my life over the past many years, there's nothing more satisfying than accessing your own genius and also inspiring the genius of people around you. To me, that's life at its best and that's what I want everybody that reads the joy of genius to learn how to do.

[0:10:42.8] MB: You bring up another really important conclusion in that story, and it's the idea that this is not a quick fix. It's not an overnight thing. It's about a slow building up of that genius muscle. I mean, I think it's such a great image. It took you years to go from 10% of your time in your place of genius to 30% of your time and years more to get to 50%.

For people listening, you think that you're going to get this magic answer that's going to instantly snap you into living your best life all the time, but the reality is it takes a lot of energy, it takes a lot of presence, it takes a lot of focus to every single day just expand and expand and expand and it's hard work.

[0:11:21.0] GH: Yeah. It's essential work. Though it took me a while, but it wasn't really hard in the sense that every time I expanded into doing more and more of what I most loved to do, it invites up more energy. Every time you make a bigger commitment to your genius, you get a bigger wave of energy that you can ride, so life always gives us exactly what we need. A lot of times, we're leaving on the table what we really want. What I really want people to do first and foremost is find out if they're courageous enough to make an actual heartfelt inner commitment to bringing forth their genius.

In The Joy of Genius, the new book I give some specific ways you can do that, but let me just give you a simple example, a 10 second example. It only takes 10 seconds to say to yourself, “I commit to bringing forth my genius, no matter what it takes.” I think it takes that commitment to doing it. You need to do whatever it takes to bring forth your genius. If you just said that simple sentence to yourself and meant it sincerely, “I commit to bringing forth my genius, no matter what it takes,” that simple commitment gets you into the game.

Even when we're working with super top-of-the-line Fortune 50 executives, we always start the same way. We ask them to make a commitment to bringing forth their genius. Then we ask them to make a commitment to spending at first 10 minutes a day focusing on it. No matter how busy somebody is, they can always find 10 minutes a day. Sometimes if people don't know what their genius is, we ask them to simply go in a room for 10 minutes and ask the question in a wondering way, “Hmm, what is my genius?” Take a notepad in and just jot down things that come forth. You might have to ask that a dozen times before anything comes.

Even if you spent the whole 10 minutes just saying, “Hmm, what really is my genius?” That would be valuable time spent, because you would be opening up to a very essential question that all of us need to answer.

If I may tell a quick story, my wife and I actually while we're doing this interview this month, we're having our 37th wedding anniversary this month. We've been married – we got married in Colorado and at our wedding which was up on the top of a mountain, in the middle of us saying our wedding vows, two beautiful hawks came way up in the sky above us and circled around and around riding wind currents up into the sky, higher and higher. It were such a beautiful metaphor that we actually got a picture of it on our wedding day and we think about that oftentimes and I think about that a lot when I was writing The Joy of Genius, because that's where I got the original idea for the genius spiral.

I noticed that those hawks as they were soaring higher and higher riding the wind currents and going around and around in this spiral, they were doing it absolutely effortlessly. They weren't working hard at it. They weren't flapping their wings wildly or anything. They were just making these little subtle adjustments that allowed them to ride higher and higher on the wind currents. I thought, “What a beautiful metaphor for how your exploration of genius can go, that it doesn't really need to be hard painful work. It's just a matter of committing to it and then staying in the flow of it.”

We ask people to begin with the 10-minute exercise, but what we know is that that 10 minutes is going to soon be 20 minutes. Because genius is addictive and it's contagious, the more you do of your genius, the more you want to do of your genius. The more you inspire other people with your genius, the more people get inspired. When I first started, I talked about these ideas first with a little group of six professionals and executives. From that, grew another group of 30 of them. After a while, I was talking to 500 people at a time about the upper limit problem and the genius spiral. Then it spiraled out to a few million people after I wrote The Big Leap.

What I'm telling people is that when you make a commitment to your own genius, you're also beginning a process that inspires people around you to be more in touch with their genius. That to me is the real joy of genius is when you feel it inside and you see it on the faces of the people that you inspire.

[0:16:13.5] MB: I'm so excited to tell you about our sponsor for this holiday season, the incredible organization The Life You Can Save. I'm sure you get overwhelmed by the countless giving opportunities out there. You feel confused, frustrated and unsure about what the best thing to do is.

When that happens, you often end up making scattered donations to a smattering of random charities with no idea of the real impact you're creating on people's lives. That's why I love The Life You Can Save. You know the focus of the Science of Success is on being evidence-based. The beautiful thing about The Life You Can Save is that they focus on evidence-based giving, finding, selecting and curating the most high-impact donation opportunities, so that you don't have to do all that hard work.

You can start giving right now by visiting ww.thelifeyoucansave.org/success. That's thelifeyoucansave.org/success. They've already done the homework and they have an incredible, well-curated compelling list of hugely impactful giving opportunities where your donation will be high leverage and cost effective.

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Visit thelifeyoucansave.org/success to find out more and make rational evidence-based charitable gifts this holiday season.

[0:18:24.5] MB: How does this relate to what you've called the genius move?

[0:18:28.5] GH: Yes. Well, the genius move is something that happened, that you have the opportunity to do throughout the day. In The Joy of Genius, I describe what I call the genius moment. If you think about it, we're confronted with genius moments throughout the day and the genius move is what you do in that moment. Let me tell you how to spot a genius moment first; a genius moment may look like a problem on the surface, but what it really is is an invitation to calling forth your genius.

Here's a quick way to spot a genius moment; it's when you come up against something that is outside your control, that you don't know how to control. You probably know in the 12-step world and places like that, there's a tremendous emphasis on letting go of focusing on things that you don't have any control over and opening up to the real magic of the present moment. I want to give you a quotation from somebody from 2,000 years ago. There was a great philosopher named Epictetus.

The first line of his book says it all. I quote this in The Joy of Genius. Epictetus said, “The secret of happiness is knowing that there are some things you can control and some things you cannot.” If you think of the moments that go by during your day, a lot of the things that make us miserable is when we lock in and start obsessively thinking about things that we don't have any control over whatsoever.

I've worked with so many people that get all caught up in their minds about what other people think of them. If you think about it for a moment, none of us have any ability to control what other people think of us. It's a total wasted use of our mental abilities to obsess about that. Whereas, if you bring yourself into the present, into right now, there is probable something that you could do that's positive that would make people think well of you.

A lot of us don't get around to that, because we get all consumed with the activity in our mind and thinking about all the people we have to be responsible to, jamming up our minds with a real traffic jam of thoughts about things that we don't have any control over. Or here's another classic example; we work with people all the time here who are caught up with something that happened in their past. They can't let go of something that happened before; some bad thing they did, or some unpleasant event that happened, or some very painful event from early in their life.

If you think about for a moment, you realize that none of us have any control whatsoever over the past. There's only one reason to think about the past and that's to identify something in this moment that you can do differently. For example, if you're caught up in thinking about some relationship that was painful that happened some years ago, even if the person is dead, not even living, what we do here is we have people take an action in the present that gets them out of the past.

For example, there was a person once that I realized one day that I still owed some money to, a $160 to then I borrowed from this person to complete my graduate program at the University of New Hampshire in 1968. Then I got mad that this person. We got into a hassle and I ended up quitting my job. I guess, I used unconsciously the excuse that I was mad at him as an excuse not to pay him back. Some years later, that came into my mind and I said, “Wait a minute, that's an incompletion. I still owe him – I owe him more money now if I include a little interest.” I'm using in my mind the fact that I was angry at him to not keep an agreement that I made. I realized, that's such an unhappy making thing to do.

I got in touch with him and tracked him down. He was living 3,000 miles away by then, but tracked him down and was able to pay him money back and his money back and a little extra. I really, at that moment, I felt a relaxation inside that I'd never really felt before. That's an example of how to do something in the present that completes the past.

Whenever you find yourself thinking about the past, or worried about the future, that is a genius moment. Because in that moment, if you can use the genius move from The Joy of Genius, where I show you how to let go of all of that and radiate and illuminate the present to open into that beautiful big space of the present, the moment you learn how to do that with the genius move, you open up new space for your true genius to emerge.

When you're not caught up in thinking about the past, or not caught up and worried about the future, you will be amazed at how much genius, how much natural genius you have access to in that big open space called the present. What I try to do in The Joy of Genius is I wrote the book, so it's like just you sitting here in my office with me. If you buy the audiobook, particularly it's really like me talking to you in your ear. If you get the electronic book, you can always turn on the whisper sync and hear the audio in the background.

I'm very interested in creating the atmosphere in the book that people have here in my office. That's the value of The Joy of Genius. It gives you that real intimate approach where you can bring forth your genius in the quiet of yourself and by doing that, begin to inspire people around you in a way that maybe you've never inspired them before.

[0:24:43.9] MB: I think that's a great example and really provides a meaningful way to think about that in any moment when you're encountering a problem. How can you open yourself up to the present and really let your genius flow into that?

[0:24:55.6] GH: Yeah, it's absolutely crucial, because the thing is that I think if you look down inside yourself you personally, as well as folks that are listening to the podcast, if you check down in yourself, I bet you'll find as I did that there's a way you're never going to be quite satisfied in life, unless you're bringing forth your true genius.

I make a distinction in The Joy of Genius between ordinary creativity and true creativity. True creativity is when you're expressing your own genius and you're doing it in a way that inspires other people around you. That's the difference between true creativity and ordinary creativity. Ordinary creativity is when you're using your creativity to meet somebody else's goals, like through a regular job. You need to bring your creativity to it, but in a way you can't feel ultimately good about that because it's not your own creativity that you're using to develop your own life. I want people to have that intimate conversation with yourself.

There's a great philosopher 400 years ago, I think, now named Blaise Pascal. Blaise Pascal, I don't know too much about him, but I wrote down one thing that he said which just knocked my socks off some years ago. Here's the gist of what he said, he said, “All of humanity's problems stem from not being able to sit in a room by ourselves for 10 minutes doing nothing.” I thought that was such a genius statement, because if you think about it, what most of us need is a good 10 minutes a day of deep communion with who we really are and what we really want to bring forth into the world? What is my specific individual genius? What are my unique abilities? What do I love to do more than anything in the world?

As we begin to bring those forth, as you begin to invite that out into the world, it's just like miracles start to happen all around you. I wouldn't have been able to say this 30 or 40 years ago, because it felt I was breaking new ground in myself. When I started seeing the results around me, when I started working with executives and telling them about my journey and inviting them to open up to their true creativity and their true genius, it turned on lights in a lot of people that they had never experienced before. That ultimately led me to write The Big Leap.

What I've been working on in the nine years since The Big Leap came out was The Joy of Genius and how to put this thing called the genius move and the genius moment into something where people could actually hold this little book in their hand. When I say little yeah, I think it may be one of the shortest books I've ever read. It's only a 120 or 30 pages. You can literally read it on an airplane trip, like I got an e-mail yesterday from a guy executive back east who'd said he'd read it on the trip from Chicago back home to New York. He said, “I cannot write this down. I have to write you this fan letter.” He sat down in the airport when he got there and wrote this e-mail.

That's exactly what I want for the book is if you give it even 10 minutes and read the first chapter, I predict it's going to change your whole thinking about who you are and what your genius is. Then give it another hour, the commuter time from Chicago to New York, or New York to Washington, or LA to San Francisco, or Austin to Dallas and get that book out and just commit those commitments to memory that I give you in the book. They will really save your bacon on more than one occasion when times get tough.

I consider it my own personal handbook for healthy conscious living. It's the last one of these type of books I intend to write, because it really has everything I really think it's important to say about human transformation in it. I really invite everybody to take it and make it theirs. I appreciate you Matt for bringing forth what you're doing, because I appreciate the work that you do on helping people bring forth their genius every week through your – I've seen other people that you talk to and other conversations you have, and I really want to appreciate you for the quality of the conversations you're bringing into the world. You're obviously operating on the genius spiral yourself.

[0:29:40.2] MB: You're very kind. You're very kind. It's people like you helped me along my own journey of thinking about how I can tackle up or limit problems and try to bring forth my genius more frequently.

[0:29:51.9] GH: Well good. It's been a real pleasure talking to you. I would love to come back on sometime after the book’s been out for a few months and have everybody that's read it join us again and we'll go a little bit deeper on it.

[0:30:03.8] MB: Awesome. Well, I know you're short on time and you have to run. For one quick final question, what would be one action item you'd give to listeners other than checking out the book, as a piece of homework they could do to start bringing forth their genius?

[0:30:17.5] GH: I'll give you the same assignment I've given to billionaires here in my office or their offices, which is let's sit together for 10 minutes first. Just living in the question of what is my genius? If you already have a sense of what your genius is, ask another question, which is how can I bring forth my genius in ways that inspire me and people I interact with? How can I bring forth my genius in a way that inspires me and other people I interact with?

Take 10 minutes. Let's take Blaise Pascal's advice and go in a room by yourself, or with a coach for 10 minutes and just spend time asking that question. What we call them are wonder questions, because you're not trying to beat yourself up with the question like – you're not saying, “Oh, why can't I think about my genius?” You ask it in a wonder sense, “Hmm, what is my genius and how can I best bring it forth?”

[0:31:17.7] MB: Well, thank you once again for coming on the show. It's great to have you back on here. A huge fan of you and your work and we're so glad that you could join us once again.

[0:31:25.3] GH: Thank you very much, Matt. I appreciate you and what you're doing in the world. Thanks to all our – my Big Leap readers and the readers of the new book, I really appreciate you.

[0:31:35.1] MB: Thank you so much for listening to the Science of Success. We created this show to help you our listeners master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an e-mail. My e-mail is matt@successpodcast.com. That’s M-A-T-T@successpodcast.com. I’d love to hear from you and I read and respond to every single listener e-mail.

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Remember, the greatest compliment you can give us is a referral to a friend either live or online. If you enjoyed this episode, please leave us an awesome review and subscribe on iTunes because that helps boost the algorithm, that helps us move up the iTunes rankings and helps more people discover the Science of Success. 

Don't forget, if you want to get all the incredible information we talked about in the show, links transcripts, everything we discussed and much more, be sure to check out our show notes. You can get those at successpodcast.com, just hit the show notes button right at the top. 

Thanks again, and we'll see you on the next episode of the Science of Success.


December 06, 2018 /Lace Gilger
Focus & Productivity, Mind Expansion
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You’ve Been Learning All Wrong - Making Knowledge Stick with Peter Brown

November 21, 2018 by Lace Gilger in Creativity & Memory, Mind Expansion

In this episode we discuss a highly counter-intuitive approach to learning that flies in the face of the way you think you should learn and how it might transform your learning process. We explore several powerful, evidence based learning strategies that you can start to apply right now in your life, we explain why you should focus on getting knowledge out of your brain instead of into it (and what, exactly, that means), we share a number of powerful memory strategies you can use to super charge your brain - and much more with our guest Peter Brown. 

Peter Brown is a best-selling author and novelist. He is the author of five books including Make It Stick: The Science of Successful Learning. Peter’s work turns traditional learning techniques on their head and draws from recent discoveries in cognitive psychology to offer concrete techniques for becoming a more productive learner. His work has been featured in The New York Times, American Public Radio, The New Yorker, and more!

  • As a novelist - how did you come to write a book about applications of cognitive psychology to learning?

  • What teaching and learning strategies lead to better retention of material?

  • The non-intuitive approach to learning that flies in the face of the way you think you should learn

  • Most of us think that learning is about getting knowledge and skills into the brain - that’s wrong

  • The way to get knowledge to stick is to get learning OUT of the brain! (What does that mean?)

  • The act of wrestling with knowledge and material is what actually builds learning that sticks

  • 3 Big ideas from Brian’s research 

  • (1) It's about getting the knowledge out of your head, not getting it in

    1. (2) When learning is easy it doesn’t stick. You have to challenge yourself.

    2. (3) Intuition leads us astray. We think that simple repeated practice makes it easier to learn, but that may not be the case. You can’t rely on learning that feels constructive. 

  • Your brain continues to work on and consolidate knowledge while you sleep. 

  • How does memory get stored? How can your lack of understanding about this lead to worse learning strategies?

  • The more connections you make to existing knowledge, the more you are likely to remember something 

  • When you’re learning something new, you want to engage with something enough to let the brain process it, consolidate it, and connect it to other information networks within the brain 

  • Associate memories with other memory cues if possible 

  • The more you know - the more you can know 

  • The more complex knowledge that you build and develop the more you can develop complex mental models for explaining and understanding reality

  • Visual markers, memory palaces and mnemonic devices can be very powerful memory techniques 

  • They are not about learning, but rather ORGANIZING what you’ve already learned 

  • The key to learning is to put ideas in your own words, to digest them, play with them, and think about the application of them - not just to review the text or information you’ve already read. 

  • Pulling an all-night is a terrible study strategy for long term retention 

  • Highly effective learning strategies

  • Put it in your own words

    1. Space out your learning and repetition 

    2. Mixing up your practice is also a highly desirable learning strategy 

  • Spacing out learning is very powerful for helping connect various things you’re learning to each other

  • The “forgetting curve” is a mental model that helps interrupt your pattern of forgetting things - and remembering them at just the right time  

  • Mass practice vs mixed practice - and why the feeling of improvement may be misleading your learning efforts 

  • Transfer of skills is greatly improved when your practice involves mixed challenges instead of practicing the same thing over and over again and then moving to the next thing 

  • The idea of “mixed practice” can help improve your abilities whether they are motor skills or semantic knowledge 

  • How does the research around “mixed practice" interact with distraction and research about multi-tasking and the cost of “task switching”?

  • The key is to dedicate your working memory to one task at a time, but switch those tasks frequently 

    1. The point of studying lots of information at once isn’t leaving, but it’s coming back to the material and forcing yourself to retrieve “what was going on here?”

  • What does a study about micro-surgery have to do with learning and retention? 

  • Letting your subconscious focus on something and digest it leads to greater retention 

  • “Desirable difficulty” is essential for learning 

  • We often get in our own way - push until it’s challenge and then move into something else, then come back! 

  • Mental effort and persistence towards a learning goal help build deeper memories - literally change the physical structure of your brain and lead to better and richer memories 

  • Don’t feel discouraged about difficulty in learning - it’s a key part of the process 

  • Homework: Look back at your own life and the things that you’ve tackled that were a struggle, and yet you became good at it - use these as examples for how this strategy can work 

  • Homework: Read about the science of learning in general

  • Homework: Create flash card sets or quizzes for things you want to memorize (even if you aren’t a student)  in order to TEST yourself. Practice retrieving information, over and over again. The retrieval is key! Only by doing it can you be confident you know how to do it. Self testing, space it out, and come back later to do it again. 

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Show Notes, Links, & Research

  • [SoS Episode] Brain Scans Reveal The Powerful Memory Techniques of Memory Champions, Greek Philosophers, and SuperLearners with Jonathan Levi

  • [SoS Episodes] Creative Memory Episodes

  • [ResearchGate Profile] Henry Roediger

  • [Faculty Profile] Profile on Henry Roediger

  • [Wiki Page] Forgetting curve

  • [App] Anki

  • [Website] Quizlet

  • [Journal Article] The Biology of Memory: A Forty-Year Perspective by Eric R. Kandel

  • [Video] Sea slug brain chemistry reveals a lot about human memory, learning - Science Nation

  • [Video] Eric Kandel-The Biology of Memory and Age Related Memory Loss

  • [SoS Episode] Research Reveals How You Can Create The Mindset of a Champion with Dr. Carol Dweck

  • [Book] Make It Stick by Peter Brown

  • [Book Website] Make It Stick

  • [Website] Retrieval Practice

  • [Website] The Learning Scientists


[00:00:19.4] ANNOUNCER: Welcome to The Science of Success. Introducing your host, Matt Bodnar.

[0:00:11.8] MB: Welcome to the Science of Success; the number one evidence-based growth podcast on the internet with more than three million downloads and listeners in over a hundred countries.

In this episode, we discuss a highly counter-intuitive approach to learning that flies in the face of the way you think you should learn and how it might transform your learning process. We explore several powerful evidence-based learning strategies that you can start to apply right now in your life. We explain why you should focus on getting knowledge out of your brain instead of into it and what exactly that means. We share a number of powerful memory strategies that you can use to supercharge your brain and much more with our guest, Peter Brown.

Do you need more time? Time for work, time for thinking and reading, time for the people in your life, time to accomplish your goals? This was the number one problem our listeners outlined and we created a new video guide that you can get completely for free when you sign up and join our e-mail list. It's called How You Can Create Time for the Things that Really Matter in Life.

You can get it completely for free when you sign up and join the e-mail list at successpodcast.com. You're also going to get exclusive content that's only available to our e-mail subscribers. We recently pre-released an episode in an interview to our e-mail subscribers a week before it went live to our broader audience and that had tremendous implications, because there is a limited offer in there with only 50 available spots that got eaten up by the people who were on the e-mail list first.

With that same interview, we also offered an exclusive opportunity for people on our e-mail list to engage one-on-one for over an hour with one of our guests in a live exclusive interview just for e-mail subscribers. There's some amazing stuff that's available only to e-mail subscribers that's only going on if you subscribe and sign up to the e-mail list. You can do that by going to successpodcast.com and signing up right on the homepage. Or if you're driving around right now, if you're out and about and you're on the go, you don't have time, just text the word “smarter” to the number 44-222. That's S-M-A-R-T-E-R the number 44-222.

In our previous episode, we discussed the incredibly important thing that everyone, including you gets wrong about presence. We explored how to prime yourself for the best performance in the moments of pressure and high-stakes situations where other people are watching and judging you. We looked at the results from thousands of experiments over the last few decades to uncover the fascinating truth about power and powerlessness.

We shared the exact strategy you can use to shift your brain into the mode that allows you to view the world as more friendly, helps you feel more creative and makes you into someone who takes action. We dug deep into all of this and much more with our previous guest, Dr. Amy Cuddy. If you want to face the hardest moments of your life with a sense of power and confidence, listen to that episode.

Now, for our interview with Peter.

[0:03:13.0] MB: Peter is a bestselling author and novelist. He's the author of five books, including Make It Stick: The Science of Successful Learning. Peter's work turns traditional learning techniques on their head and draws from recent discoveries in cognitive psychology to offer concrete techniques for becoming a more productive learner. His work has been featured in The New York Times, the American Public Radio, The New Yorker and much more.

Peter, welcome to the Science of Success.

[0:03:36.9] PB: Hey, Matt. I’m really happy to be here with you. Thank you.

[0:03:39.6] MB: Well, we're very excited to have you on the show. Obviously, you chose a great title for the book, being very similar to the title of the podcast. As somebody who's a novelist, I'm really curious how you came to write a book about the applications of cognitive psychology to learning.

[0:03:56.1] PB: Yeah. It seems an odd choice, but I've always been a guy who was interested in learning new things. I was between writing projects and meeting with my brother-in-law who’s name is Roddy Roediger, Henry Roediger. He’s a internationally acclaimed cognitive psychologist at Washington University in St. Louis.

He was getting at the end of 10 years leading a group of his colleagues at different universities in a series of empirical studies into what teaching and learning strategies need to better retention of the new material. Roddy's filled his memory. He was telling me that what they had found over this decade of research, which of course is built on prior research and so forth was non-intuitive. It suggests that most of us go about learning in the wrong way if we follow our intuition.

He just caught my attention. He said, “We're trying to figure out how to get this research out to a broad audience.” We decided to collaborate. The third author is one of his colleagues and other cognitive psychologists at Washington University in St. Louis, Mark McDaniel. The three of us set out to capture the findings from this large body of scientific research in a form that was highly anecdotal and engaging, so we could get it to a broad public audience. That's how I got into it.

I think Jerry Jeff Walker once said, there's some driveways in life you just have to back out of with your lights off. I wasn't sure when I got into this writing this science book if this might be one of those driveways for me, but actually it turned out well. That's how I got into it. I had to learn the science well enough to be able to elaborate on it, describe it and so forth. It was a great opportunity for me, both to learn about learning and to actually experience it again in tackling something unfamiliar.

[0:05:51.5] MB: Let's begin with the two or three biggest ideas that came out about learning and then we'll dive into each of those and do a little bit more deep digging.

[0:05:59.9] PB: Yeah, that's a great idea. Most of us intuitively think that learning is about getting knowledge and skills into the brain. If you weren't learning to stick, really the challenge is practice at getting learning out of the brain. When you encounter something new, it takes hours or days for that new knowledge to move into your brain and get consolidated into long-term memory. That process, if you could cause that consolidation to happen from time to time, it really pulls forward the most important information that connects it to what you already know.

The act of wrestling with the material by trying to explain to someone else, retrieving it from memory, that's what builds learning that sticks. The big idea number one is, about getting it out and not about getting it in. Correspondingly, a second really big idea in this book is that we want to try to make learning easy, we want to make material very clear, easy to understand. It turns out that when learning is easy, it doesn't stick. You think it will, because it seems obvious, but there are some kinds of difficulties that feel like they slow it down and you feel like I'm not getting it.

They cause you to wrestle with the material in ways that actually strengthen its connections to what you know and deepens your grasp of it and makes it stick. That's a second big idea that some kinds of faculties are desirable. Not all kinds, but some kinds and I could talk more about that. For me, at the end of several years of working through this, the third big idea for me is that intuition leads us astray.

When we go to the golf course and try to hone our 20-foot putt, we hit that 20-foot putt over and over until we feel we've got it, we made it stick. When we're reading a chapter on preparing for an exam, we reread that over and over and memorize the phrases and so forth. Even if we do well on an exam, shortly after in both of those examples, the learning doesn't stick. It builds on short-term memory in the case of golf – the golf course, it hasn't been consolidated, but your intuition says, “I've got it. When I come back, I'm going to be able to do well.”

Whereas, if you mix up your 20-foot putt with other strokes and then have to come back and try it again and recall from memory what was it about this 20-foot putt, that effort, your performance is clunky and you walk off the course thinking maybe you're not getting it. When you come back actually, you have more improvement because that retrieval practice and mixing up a practice has caused the learning to be consolidated better.

You cannot just rely on what feels constructive if you're either in athletics, or any motor skills, or semantic learning, the kind that we do in classrooms. That's a problem, because students often end up, or any learner often ends up with faulty judgment of what they know and can do.

[0:09:10.8] MB: The upshot of that ideas is this notion that oftentimes what feels like we're learning the most can actually be sabotaging, or learning, or that we're not learning as much and yet, when we often feel we're not learning because it's challenging or difficult or we're doing lots of things at once, we may actually be building richer and better memories. Is that correct?

[0:09:31.3] PB: That's exactly correct. Anybody who spent a length of time in a foreign country struggling to master a language they're not familiar with in various settings, in getting that panicky feeling and embarrassment, ultimately will find themselves in an unexpected situation where they're speaking rather fluently. They’re maybe using some idioms that didn't even know they knew, because of this ragged, patchy, difficult way of wrestling with the problem.

One of the great things about being a human being is the brain is wired to wrestle with this stuff once you've engaged it in the problem. When you attempt something that's difficult, your brain will continue to work on that problem while you sleep. The big issue is to engage in it in a way that's mentally rigorous. Then to give your brain some time to work on it and come back to it at another time and that's up. It's not intuitive, but it is highly effective.

[0:10:29.7] MB: Before we dig into each of these buckets a little bit more, I want to understand how memory is created and stored. Can you tell me a little bit about that process, how it goes from short-term memory to long-term memory and how the hippocampus gets involved and how our lack of understanding of that can often confuse what we think is effective learning from what really is?

[0:10:49.6] PB: Right. Yeah. The hippocampus is the portion of the brain where memory is formed, but it's stored in various parts of the brain depending on whether it's a motor skill, or semantic learning, that the actual physiology is something that neuroscience is helping us understand that right now. I mean, there's a tremendous amount yet to be learned. The cognitive psychologists know from the evidence of the studies if you do this, the following things will happen.

How it happens in the brain, we're still learning. It seems to be like this that you encounter some new knowledge or skill, the experience of it is laid into your hippocampus and what's called traces, memory traces. The brain tries to make sense of those traces. It fills out gaps, tries to figure out how it connects to what you already know. Any new learning can't be learned if you can't connect it to something you already know. That's part of this process of rehearsal that goes on in the brain with new information and the movement and connection of that into other parts of the brain.

Now memory has a couple of components; one component is the knowledge of skill is connected through your neurons, to other pieces of knowledge that you have. The more connections you can make to current knowledge, the more thoroughly embedded the new skill or knowledge will be in your brain.

There's another aspect to memory and that is your ability to find it later when you want to recall it. There are many things that have happened to you in your past from addresses you've lived at, or phone numbers you have that you can't bring up quickly. Given the right prompt, some of these things will come to the floor in your mind. That's the fact of the memory still being in there, but the retrieval cues not being there.

When we're learning something new, what we're trying to do is engage with the material enough so that this help the brain figure out what are the key ideas and go through, give it time over night, over days to consolidate and get connected to other stuff, elaborate on it, how is this like, what I already know and so forth.

Then to try to connect it as broadly to current knowledge and associate with it other vivid memory cues that might be visual cues. There's times perhaps when you've been talking with a friend and you wanted to remark on something you heard from another friend and you're trying to place where it was, who was that. Then you'll see it was in a such-and-such restaurant and boom, that visual of being at that table in the corner brings back, “Oh, that was Larry who told me this and Larry such and such, so he's an authority.” Anyway, if you get my drift there, it's the idea of attaching to new learning, the kinds of cues that will help bring it forward later.

[0:13:52.1] MB: That reminds me of one of my favorite quotes about learning in memory, which is the more you know, the more you can know, right? There's this idea that our brains don't get full of knowledge. In fact, the more information you have, the more relevant connections you can connect different pieces of information and actually make recall easier, make it easier to understand and plug into existing frameworks and mental models that you have for understanding other spheres of influence and knowledge.

[0:14:18.4] PB: You have that exactly right, Matt. I mean, you can think of it in your own life building Lego blocks, or playing Scrabble, or getting involved in a new sport, biking and learning how to fix your bike. The more you know, the more you can add to that knowledge. One of the great things about complex sophisticated knowledge is you begin to construct these mental models, which you'll become almost unaware of.

For example, when you start out learning to drive a car, I have to learn about adjusting the mirrors, you have to learn about adjusting the seat and your seatbelt, of course and how you start it and where you look when you pull away and signaling your turns, all that stuff. Actually, it's a very complex set of things you have to remember to do, but after a while, you never give it another thought. You hop in the car, you do those things, off you go, your mind’s on where you're going and what you're going to do when you get there. That's a mental model, that driving is a mental model.

Now if you land in another country where they drive on the other side of the road, you suddenly become aware again of all these things that you're doing without thinking about them that have to be done differently. The idea here is as you say, building these mental models, adding more knowledge to them, understanding how they relate, it opens the world to other learning.

[0:15:42.3] MB: You also touched on visual and spatial memory and how that can help enrich our memories and make things more memorable. I've done a lot of work and research around that area personally and implemented some of those strategies in my life. I'm curious if in your work you came across things like memory palaces, mind maps, visual markers, any of these strategies and what you uncovered or discovered about them.

[0:16:04.2] PB: Yes. My co-author Roddy Roediger actually heads up a competition among super memory athletes, in which has been sponsored by pharmaceutical company doing research into memory. There is in the book Make it Stick chapter, that talks a lot about these mnemonic devices.

The main idea here is that a mnemonic advice, a simple mnemonic device is for memorizing the Great Lakes is Homes, H-O-M-E-S. It gives you here on Ontario, Michigan, Erie and Superior. An even better one I learned from a friend in Australia, he was taught as a child how to know the North American Great Lakes in geographical order from east to west. Old elephants have musty skin.

The idea is is it's a way of organizing what you already know. Mnemonic devices can be very sophisticated, very complicated. They are ways of helping you remember a grocery list, or in the case of the competitions that Roddy does, you can memorize a random deck of cards in something like 30 seconds. I mean, it's just astonishing how these tools can be used. They're not about learning. They're about organizing what you learn and being able to draw it up again later.

Memory palace is a great example. Memory palace, what you bring up is something that's a useful tool. I've wrote about that in the book regard to a psychology professor in England who was helping his students prepare for their A-levels and how the students would go to a cafe and sit there and say, “Okay, on this particular topic I might have to write about in my A levels. Here are the big ideas. I'm going to pretend if that topic comes up, then I come to this front door and I go through this cafe in the following sequence. The big plan in the front door is going to be associated with this idea.”

They develop these associations, so that when they sit down with a test not knowing which of these things they’re going to have to write, when one pops out, they know, “Well, that takes me over to the such-and-such café. I walk in that door or these with the things.” It helps reduce the anxiety about being able to recall it later and give you a way, a metal filing cabinet for it. Very successful.

[0:18:32.5] MB: I think that's a great distinction, which is this idea that it's not necessarily a learning strategy, but rather a way to organize knowledge that can be really effective. Let's come back to some of these big ideas and I want to start with a simple notion that you talk about in the book and you've spoken about, this idea that the way we think we should learn and the classic example of a college student reading the textbook, taking notes, when you're studying for the exam, you pull out your notes and you reread them and you study them over and over again. In many cases, that's a really flawed strategy and I'd like to hear a little bit more about why that is.

[0:19:03.8] PB: There's a couple reasons; one, when you read a text, unless you put it aside and ask yourself what were the big ideas in this text? How would I winnow this down? How does this connect to what I already know? Let's just say you read it and you try to remember it and you read it again, you underline lots of passages, you highlight passages, you have taken down verbatim notes from the lecture and you spend a lot of time rereading that material before you go in to the test. You haven't really digested it and blended it down to the main ideas and put them in your own words and explain them to yourself how these things relate to what you already know, so that you can draw them up in an exam and apply them, if you will.

The most surveys of college students of rereading is far and away. The most common study strategy far better is to read it a couple of times and then put it aside and quiz yourself on it and then go back and check to see whether you've got it or not. Then put it aside and come back to it another day and say, “Can I still recall this stuff?” That act of retrieving it from memory after you've gotten really rusty with it, but before you've forgotten it completely, has a very strong effect of strengthening the retention, because the learning becomes plastic again in your mind, if you will. The mind reconsolidates it, saying these are the key ideas, this is how they connect to what I already know and you've got it much better then.

This notion of focusing on rereading, underlining, highlighting, rereading, you spend a lot of time and you sweat a lot, you think you've really done your homework, but you haven't done yourself much a favor come exam time.

Now it's true if you pull an all-nighter. You can do probably pretty well the next morning on a test, but there's some really powerful research showing that a week later, you have lost most of what you had that morning after an all-nighter. Whereas, those who had studied by quizzing themselves have retained most of it.

[0:21:20.6] MB: This comes into the next key point that you made is this idea when you say that learning is about not getting knowledge in your head, but rather getting it out of your head, that might confuse listeners, or make people turn their heads. What do you mean when you say that and how do we think about applying that to our lives?

[0:21:36.3] PB: Sure. You've got to be exposed to the new material. You've got to read the text, hear the lecture, go out on a course and try whatever it is you're doing and maybe have a coach, or whatever you're trying to learn, sit in front of the computer with your computer game and give it a shot. If you want that learning to stick and you want to be able to build on it, then the real trick there is to do the things I've described here of trying to identify what were the big ideas, put them in your own words and practice retrieving them later.

There's several strategies that are very potent from this research for learning. One is you do as I just said; you try to put in your own words what it is you learned and relate it to what you already know. The second thing is very effective is to space out over time your learning of a skill, or a subject. You're not trying to do this thing this week and that thing the next week and another thing the third week. You want to start the third week, stop right up in week number one with the other things, get an exposure to it, try to learn some of it and come back to it again later. 

Spacing out learning is very powerful for helping connect various things you're learning to each other and for challenging your brain to come back to something that you've engaged in a little earlier because of the benefits of that retrieval, of that self-testing, flashcards, what have you, whatever it is that helps you try to come back to something earlier. Retrieval, practice, spacing it out.

Another difficulty that's desirable is to mix up your practice. If you're trying to learn to find the volume of several geometric solids and you spend, you solve 8 or 15, the volume of 8 or 15 spheres and then you do 8 or 15 wedges and you do 8 or 15 cones, you do very well in your practice because you've learned the formula and you practice applying it. During the learning phase, you do extremely well.

If you're tested on that a week later, you don’t do nearly as well as you did during the learning phase, because the problems are thrown at you at random order and you have to figure out which formula goes with which problem and then apply the formula. Whereas, if when you're learning it, you learn each of those three formulas and then you take your practice problems and you put them in a bag and shake it up and you draw them out at random.

Your performance during that learning phase, during that practice will be more ragged. You won't feel like you're getting it as well. Come the test a week later, you're going to be far better, you're going to do far better at identifying the right formula for the problem that gets presented at random and applying it successfully.

This notion of interleaving or mixing up the problems during practice again as one – it's a difficulty and a difficulty that does and feels counterproductive, because I don't see my performance being that impressive, but the benefits are potent.

[0:24:52.4] MB: I'd love to dig a little bit more into this idea of space repetition. That's another thing that I've encountered in doing a lot of homework and studying around effective learning strategies. Have you come across or seen a forgetting curve in this idea that you should?

[0:25:06.6] PB: Yes. The ebbing house forgetting curve comes from the late 19th century, which shows that when you're exposed to something new very, very quickly, you will lose about 70% of it. Then the last 30%, you forget more gradually, but you forget it. It's the human condition. Forgetting is the human condition. That's why you've got to find a way to interrupt the forgetting and this idea of retrieving from memory as a way to tie them up and to keep that memories. Anything you want to be able to recall later, periodically has to be recalled from memory in order to make it stick.

[0:25:43.2] MB: From the research I've seen around forgetting curves, it's this idea that there's actually a pattern of the first time you learn something if you review it, these might not be exact, but you reviewed a day later and then you review it three days later, then you review it a week later and then you review it a month later. The idea is that over a certain curve of spaced repetition, you can essentially retain fully whatever knowledge you've learned as long as you review it at the right increasingly lengthy intervals.

[0:26:05.9] PB: Yeah. That's a great point, Matt. There was a guy named Lightner, I think of German, who invented a little box for the flashcards. The first part of the box are all the cards that you don't know very well. When you've answered it correctly, you should keep mixing them up and then when you've answered one correctly a couple of times, you put it in a second box, which is maybe I'm only going to practice that every third day. When those do well, you put it in the next box, which is maybe you're going to practice that every two weeks. It's notion of when you're on top of it, when you can retrieve it, let some time go by, let yourself get a little rusty, but don't ever stop retrieving it every so often, in order to keep it fresh.

[0:26:48.3] MB: Earlier, you touched on an analogy that I think is a really important way to illustrate this from the book, which is you subtly said tie the knot on your knowledge. You used an example of a string of cranberries. I'd love to just share that analogy with the listeners so they can understand the importance of pursuing the right strategies when it comes to learning and really truly retaining knowledge.

[0:27:07.7] PB: Thanks. I like that one and I don't know exactly how that came to me, the mysteries of the mind when you start wrestling with something and the mind starts making connections to other experiences in your life that might be relevant. It's one of the gifts of metaphor that writers experience.

In this particular case, I've thought of for some reason, of a child putting cranberries on a thread and going to hang them on the tree and discovering they were falling off the other end of the thread, because there was no knot. If every cranberry is some learning that you want to make sure you hang on to, is like a string of pearls, you need to knot every one of them. You need to practice each of those periodically to make sure it stays there. I think I wrote that we're all losing our cranberries eventually. If it's important to you, you need to continue to put in another knot there behind that thing that you want to hang on to.

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[0:30:18.5] MB: You also shared and touched on earlier this example of practicing a golf putt,  say 20 times in a row or for an hour or two. How does that tie into this notion, this big idea you talked about before of mixed practice and versus what we traditionally look at as you call it mass practice?

[0:30:36.5] PB: Yeah. There's mass and walked. Mass practices, this notion where you would keep hitting that putt over and over again. You do get better. You see the evidence of your improvement. That improvement leans on your short-term memories as I had said. What you really want to do is practice it a couple of times and then and do some other putts, or do some other golf strokes and come back to it later, this idea of retrieving it and trying to, if you will, download from your memory what you did earlier is a very powerful way of reactivating this consolidation process.

I was chatting with a friend of mine while I was working on this book about this idea of mixing up your practice. He said, “Oh, we do that in basketball all the time.” He’s a basketball coach. He said, “We run these drills all around the basketball court. You go over here and you do this and you go over there and you do that, so forth and so on, so we get it all mixed up.”

I was chatting with my co-authors about this and I say, “Well, that's like the old LP album. When you heard this song, you knew exactly what was coming up next. It really wasn't mixed up. It was you knew at each juncture what you were expected to do next.” Mixing it up would be randomly on the court, which move you do, which play you make. The golf putt, the football plays the solid geometry, the language lesson all of those will come to a habit your mind and be connected broadly in your mind.

When you encounter them from a new angle, or somewhat unexpectedly what the scientists call transfer of a skill from one setting to another setting is greatly improved when the practice involves mixed challenges, the interleaving of different problems. New situations is like putting a pilot in a flight simulator and that throwing some emergency at the pilot and the pilot having to recall quickly what the proper steps are, even before you get out your flight manual just to stabilize the aircraft.

This notion is really one of challenging yourself to perform the maneuver, or deliver the knowledge, or explain it in a situation that's a little different each time. It makes you much more versatile in your mastery of that information. It broadens its connection to the other things you know and can do. It's easier to find again later, because it's been associated in different contexts with other kinds of knowledge.

[0:33:19.4] MB: In the book. you talk about how this idea of mixed practice can apply both to physical motor skills and also to semantic knowledge as well.

[0:33:28.0] PB: Right. Yeah, exactly. The research seems to run parallel. It's pretty exciting. One of the things – well there's this one study I particularly liked and involved grade school children tossing beanbags into baskets. I think it was for over 12 weeks in gym class, and some of the kids tossed their bean bag into four-foot baskets every time. Other students tossed into either a three-foot or a five-foot, depending on what they were asked to do, but they never tossed into the four-foot basket. The end of the 12 weeks when they were all tested tossing into a four-foot basket, the kids who did best were the ones who hadn't tossed into the four-foot basket, but they tossed into the three and the five-foot baskets.

The theory is that they developed a more sophisticated ability to judge distance and respond accordingly. That that more complex motor skill, this again is a theory about explaining this is encoded in a part of the brain where more complicated motor skills are stored, versus the simplistic repetitive movement against one target.

[0:34:37.5] MB: I've even heard this idea applied from a bigger picture perspective, that instead of reading one book at a time, it actually can behoove you to read multiple books at once, so that you have all kinds of rich different context and examples of knowledge that can help you form deeper and richer memories.

[0:34:55.6] PB: I'll say, my experience writing a historical novel, that was definitely the case, because I could read things from the period from different points of view, I can begin to hear my characters talking about the news of the day. I began to understand the places, how the places in the events of the time interconnected. I would say I don't know of any research that would say you should mix up your reading of your mathematics with the philosophy with something else.

I can't say it's good or bad. I would say, my intuition tells me you need to be able to hang on to the thread of each of those books, so that when you come back to it, you can maybe don't have this problem I do. Often, I've got a book – I've got several books on my nightstand. I pick one up and I see that I’m between chapters. I'm right in the middle of something and think what was going on before this page and I had to back up a couple pages to re-capture the thread.

I think that's an important thing if you're mixing up your reading that you don't go to the point where you lose the thread, or lose the plot as they say. You want to be able to hang on to it. Then the mixing up might be beneficial, but I can't say that I've seen any studies on that.

[0:36:05.9] MB: How does this notion of mixed practice interact with some of the research around the dangers of multitasking, or the cost of task-switching and the cognitive penalties that you suffer from switching between different activities?

[0:36:20.1] PB: Well, that's just a really good question. In multitasking, the notion is that you've got – it's like a juggler with several balls in the air and you keeping track of all of them at one time. That's taking your working memory. We all are limited in how much working memory we have at any given moment. It's why the telephone numbering system, seven numbers, I mean, was originally seven numbers before area codes, because that's about what you can hold in memory, working memory long enough to go from the phone book to the phone and dial it up, or going to the grocery store. You can remember a certain number of things. If you use some mnemonic, you can probably remember a few more, but there's a limit to it.

Multitasking is not supported by the research as an effective way to study or learn if it saps you your focus, your ability to focus on the problem at hand. When I talk about interleaving and mixing up and that thing, I'm saying you're going to focus on this now, then you're going to focus on this other thing and then you're going to focus and you're going to come back to this again later and you're dedicating your working memory to that particular task, but you come back to it after having dedicated your working memory to something else. When you come back to this one that you'd looked at earlier you have to say, “Okay now, what was that? How do I come back to that?” Does that make sense to you, the difference there?

[0:37:39.9] MB: Yeah. I think that totally makes sense. The idea is basically that in order to almost merge these two ideas that may seem conflicting, the notion is you dedicate your whole working memory to one task, but you want to be juggling or switching those tasks relatively frequently to generate the benefits of enhanced learning and mixed practice.

[0:37:59.0] PB: Right. The point of moving on isn't really leaving this. That's not the point. The point is coming back to it after having focused on something else, because when you come back, that's when you have to ask yourself where was I? What is this? How do I do this? Oh, yeah. There's this great study in the medical profession where the doctors were learning to tie tiny little, or microsurgical dots to repair vessels.

The typical way the doctors learn is they go away for a Saturday and they see a video about how to do this micro-surgery and then they're given something called a Penrose drain, there's a little rubber tube that's often used to drain surgical sutures after a surgery. Then they're supposed to tie together two pieces of this rubber. Then they give in another video and then some synthetic tissue and they try to do the same thing and then there's a third video where they're given a turkey thigh and they repair some tiny vessels.

There's four videos, four practice sessions, one day, boom, you've got it, you're now a micro-surgery expert. That's the typical way it's done. On this study, half of the docs did it that way and half of the docs did all the – say four steps, but there was a week between each one. They went in the first week, they saw the video, they got the Penrose drain, they did the repair, they went back to their office to do something else.

A week later they came back for the second video and the synthetic tissue. Well, I can imagine they go back to second week and they're thinking, “What was that last week?” I can imagine their pulses were raised a little bit, tried to recall it, because they only had that little bit of exposure. They did the second one, went away for a week, came back did, the third and so on.

A month after completion of the training in each case, they were tested on expert measures, expert microsurgical instructors who would watch them do the stuff and how well they did. Then as a surprise, they were each given a rat that needed to have the aorta reattached, a live rat. In all the expert measures and in the surgeries, the doctors who had had exactly the same training but it was spaced out week-by-week, that’s over four weeks did far better than the other doctors.

Simply the fact of letting your brain wrestle with it, coming back, that added effort of remembering and then building on that remembering with another effort and going away, it is a desirable difficulty, that spaced practice and mixed up with the other things they spent their time doing in the intervening week.

[0:40:41.5] MB: Did you come across the term creative incubation at all in your research around this phenomenon?

[0:40:48.3] PB: I'm not familiar with the term. No.

[0:40:50.4] MB: It's basically this idea that it's the similar notion applied to creativity, which is basically the idea of feed information into your subconscious, then step away from the problem for an hour, or a week, or several days and then come back to it and you'll often generate new breakthrough insights.

[0:41:07.3] PB: Oh, Matt. Yeah, I believe in that big time as a writer. I'm married. My wife likes to get out first thing in the morning, otherwise we're not going to get our exercise in. Well, you go ahead. I find if I'm working on something difficult, writing something, I'm much better off struggling with that until, I don't know, 10:30 in the morning, or 2:30 in the afternoon. Then I get on my bike and go like hell, because my mind is just wrapped up in the stuff.
When I get on the bike and I push up the hills and cruise along and think about something else, “Oh, I get these ideas. I get these breakthrough thoughts.” I think it's what you're describing, what you call creative incubation, is to me I'm prying to my brain and then I let my body go and I start getting back, this incredible stuff.

[0:41:56.1] MB: It's fascinating. I think the common thread between these two notions is that you input knowledge in your brain and then by consciously doing something else, you're allowing the subconscious to recombine, to look at new alternatives, to process then and store the knowledge. It seems like whether it's the context of learning or creativity, this same notion is really powerful.

[0:42:15.8] PB: I think it is. I think this is what the brain does best. When we get nervous about whether it's working is when we get in our own way. It’s better when we just really push for the challenge and then go on and do something else and let it along and come back to it later.

[0:42:32.3] MB: That brings up a point that I want to come back to, which is the idea of embracing difficulty and how mental effort is really important for encoding and retrieval of information.

[0:42:42.9] PB: Yeah. Eric Kandel is a neuroscientist Nobel Laureate, who's really trying to understand the biology of memory. There's this really wonderful video, which is available on Nova if you go online, if you Google Nova Kandel, K-A-N-D-E-L and sea slug, maybe put the word memory in there, you'll probably find it.

He discovered that sea slugs, they have few but very large neurons in their brains. That he demonstrates that – well one thing about sea slugs is if you touch a sea slug siphon with a stimulus, it'll close down. It's like if you're at the sea and you touch – I can't even think of the sea animals, but when you touch them, you see them closing up. Then they open up again when you go away. This is true of the sea slug siphon as well.

If you have just a tiny little electric current in that probe, it closes and stays closed much longer. He demonstrates how he creates a memory in the sea slug, in the neuron between a regular touch with a probe, which is a short closure, versus when it has a slight current in it, which is much longer closure. The sea slug remembers that long closure. Then he shows you with a video in a slide, the neurons reaching out to form a connection with other neurons, which is the physiological aspect of memory. Memory is physiological, actual physical changes in the brain. This is what's so compelling to me about this video of Kandel’s.

If you think of learning that way, it helps them to understand why it's true that mental effort and persistence toward a learning goal, if it feels difficult, well you're actually changing your brain, you're actually creating new connections and new synapses. Yeah, it is difficult. If you interpret the difficulty as I'm not getting it, I don't have what it takes, that's too bad because you could say I'm not getting it yet. Dr. Carol Dweck, who is well- known for this theory of the growth mindset has shown that if you understand that your intellectual abilities aren't just fixed by the gift of your genes, but to a large extent can be increased by building these connections in the brain by building mental models and increasing your knowledge, you are actually increasing the wiring in your brain, then it's worth persevering.

It's one strategy to learn something doesn't work, you try a little different strategy, but you carry on forward. You don't interpret the difficulty as failure, or interpret as knowledge and as the effort that's involved in doing the important work of mastering whatever it is you're after.

[0:45:49.2] MB: For listeners who want to concretely implement some of the themes and ideas that we've talked about today, what would be one piece of homework that you would give them to really take action on these ideas?

[0:46:00.4] PB: Well, I think that it stumped me there Matt. I mean, Make it Stick: The Science of Successful Learning by Harvard University Press would be a great way to start. Whereas, where we've taken all this research and laid it out with examples and a reader-friendly explanation.

I would say one of the things to do is to look back in your own life the things that you've tackled maybe for fun that were a struggle where you surprised yourself and actually discovering you became good at it. I mean, I don't know whether it's riding a bike, or what it is, but we all from the moment we got off of all fours and started walking have had these experiences of trial and error leading to success.

One thing to do is to inquire of your own life where you have had these challenges and been surprised at your success in learning something, using strategies that felt ragged, slightly random. Rather than this idea of masked or blocked practice.

The other thing is to read the science of learning. There's some great stuff on the web, there's some really fantastic books that are coming out that take these fundamental discoveries about learning and animate them through stories and examples. One other thing that's also available, broadly available are new tools to create flashcard sets, or quizzes that will come into your phone on something where you're trying to memorize stuff. This is big in medical school, but in many different fields. There's Quizlet, there's Anki, there's others, there's many different – now slide decks, or what have you that you can use to begin to test yourself.

That's the fundamental issue is to practice retrieving, practice performing and space it out, mix it up, practice doing it. Only by doing it whatever it is, answering the flashcard or pedaling the bike, only by doing that can you really be confident that you know how to do it. Not by reading about riding the bike, or reading the flashcards, or what have you. It's by self-testing and spacing that up and coming back to it again later and aha, I do know it.

[0:48:20.4] MB: We’ll make sure to include a lot of these resources in the show notes. Anke is a personal one that I’ve loved and use. It's a free piece of software that you can use to space out and it actually bakes in these forgetting curves as well. Peter, where can listeners if they want to do some more homework, they want to find you, they want to find your work, what's the best place for them to do that online?

[0:48:37.2] PB: Well makeitstick.com is the website. The website has got a fair amount of information on it. There are a couple others that I would mention. There's one called retrievalpractice.org, which is – and another one called learning scientists, that's plural scientists, learningscientists.org. Those are geared mostly to teachers and mostly in the K-12 range, or post-secondary. Those are great sources.

There's a lot of stuff out there. We have some links at makeitstick.com as well. If people want to be in touch by e-mail, or e-mail addresses there, it’s authors@makeitstick.net and own dot-com for a while, now we do, but either one works. Authors@makeitstick.net is an e-mail address.

[0:49:27.9] MB: Well Peter, thank you so much for coming on the show for sharing all this knowledge and wisdom with listeners. I'm a huge fan of many of these learning strategies that you've shared. I think it was a great conversation.

[0:49:38.2] PB: Matt, I loved it. Thanks very much for the opportunity.

[0:49:40.9] MB: Thank you so much for listening to the Science of Success. We created this show to help you our listeners master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an e-mail. My e-mail is matt@successpodcast.com. That’s M-A-T-T@successpodcast.com. I’d love to hear from you and I read and respond to every single listener e-mail.

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Remember, the greatest compliment you can give us is a referral to a friend either live or online. If you enjoyed this episode, please leave us an awesome review and subscribe on iTunes because that helps boost the algorithm, that helps us move up the iTunes rankings and helps more people discover the Science of Success. 

Don't forget, if you want to get all the incredible information we talk about in the show, links transcripts, everything we discussed and much more, be sure to check out our show notes. You can get those at successpodcast.com, just hit the show notes button right at the top. 

Thanks again, and we'll see you on the next episode of the Science of Success.


November 21, 2018 /Lace Gilger
Creativity & Memory, Mind Expansion
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This Simple Idea From Quantum Physics Could Change Your Life with Mel Schwartz

August 23, 2018 by Lace Gilger in Mind Expansion, Emotional Intelligence

In this episode we discuss how a few crazy ideas from quantum physics might just change your life. We look at how some of the core principles from the hard sciences have huge implications for the way we live, love, and deal with a world of danger and uncertainty. It is possible that the laws of physics hold lessons that could help us redefine our relationship with anxiety and suffering and open the door to possibility? We discuss this and much more with our guest Mel Schwartz

Mel Schwartz is a psychotherapist, marriage counselor, author, and speaker. He is one of the first contemporary practicing psychotherapists to distill the basic premises of quantum theory into therapeutic approaches. Mel is the author of the book The Possibility Principle: How Quantum Physics Can Improve the Way You Think, Live and Love and has been featured in Psychology Today, TED, and much more.

  • How a panic attack led to a chance encounter with a worldview that transformed Mel’s perceptive

  • The Core Principles of Quantum Physics and how they can redefine our lives

  • Reality is not certain, predictable, and deterministic 

  • Uncertainty = possibility, determinism shuts the door to possibility

  • The epidemic of anxiety in our society has to do with our relationship with uncertainty - warding off uncertainty creates stress and anxiety

  • Quantum theory holds the premise that reality is literally one inseparable whole

  • Science confirms the “mystic” belief that everything in life is inseparable 

  • “The myth of separation” - We are no longer separate disconnected cogs 

  • Because all life is interconnected, compassion and empathy makes sense and there is fertile ground for purpose and meaning 

  • You don’t need to be a math wizard to understand how the principles of quantum physics can transform your world view 

  • Arguably the most important scientific discovery that has ever occurred

  • Our thinking has been trained to compartmentalize and separate the world

  • This is not woo woo new age or a spiritual conclusion - this is a fundamental conclusion of hard science

  • Our language shapes how we perceive the world - when we use the language of dualism and determinism we create a lived experience that is reinforces the illusion that we are somehow separate from the world

  • Depression comes from a sense of alienation and alone-ness from Newton's deterministic worldview

  • The Newtonian worldview - the deterministic / mechanistic worldview 

  • Reality is not fixed - its stirring and unfolding 

  • Quantum reality is in a state of potential - always waiting to occur 

  • Let’s take a look at the role certainty and uncertainty play in our lives

  • The need for certainty feeds into a fear of making the wrong decision and traps people in anxiety and fear

  • The fear of the consequences of a decision - the fear of the uncertain - often constrains people

  • Life is like a river - get into the flow of life - you can still navigate

  • Mistakes should not be feared - labeling your experience as mistakes causes you to live in a prison of fear and anxiety

  • Your thoughts are often addicted to seeking certainty

  • Don’t avoid it - embrace discomfort - we must embrace discomfort psychologically and cognitively to grow 

  • Embrace confusion - it’s exciting, its a sign post for growth, it gets you to places you’ve never been before 

  • Embrace vulnerability - its OK to be transparent, its OK to be yourself, its OK to be who you want to be - that’s authentic self esteem

  • As a culture we don’t pursue “authentic self esteem” we pursue “other esteem” - we alter and shape ourselves to elicit approval and recognition from other people. 

  • We’ve been playing from the wrong game plan

  • The way to embrace uncertainty is by shifting your relationship with your thoughts

  • We are imprisoned by our thoughts - they create accompanying feeling and emotions. 

  • You have to develop the method, create the muscle memory - to see a negative thought, see it, accept it, but you don’t have to believe it 

  • Uncertainty = possibility

  • Addiction to certainty = anxiety, fear, stress

  • Ask yourself - what is my thought telling me? How do I know it’s true? How often do I have these thoughts?

  • Old thoughts and limiting beliefs defend their territory

  • Don’t be reactive - be contemplative 

  • If you can’t see the thought or emotion - you become that thought or emotion 

  • Acting strong is acting, and that’s weak

  • What does it mean to really be strong? To be vulnerable. Sharing your insecurities, self doubts, and fears. When you share them you’re not worried about anyone else judging you. 

  • When your relationship with yourself is in tact - thats authentic self esteem - you can’t be judged by anyone else

  • You give other people the power to judge you - and judge yourself based on what you think, they think of you

  • Your thoughts and feelings are the paintbrush on the canvas of your life

  • The way we picture reality is the way we experience reality 

  • Homework: In the course of your day - try to capture the themes of your thoughts and ask yourself, what are they telling you? 

  • Homework: As yourself some larger question - how do you view life? How did you come to your core beliefs about the world? What informs your core beliefs about the world?

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Show Notes, Links, & Research

  • [Book] The Turning Point: Science, Society, and the Rising Culture by Fritjof Capra

  • [Book] The Possibility Principle: How Quantum Physics Can Improve the Way You Think, Live, and Love by Mel Schwartz

  • [Article] Feldenkrais Learning and David Bohm's Dialogue Model, by Ilana Nevill

  • [SoS Episode] The Skeptics Guide To Meditation With Dan Harris

  • [SoS Episode] Proven Strategies of Mindfulness and Self-Compassion with Dr. Ronald Siegel

  • [Personal Site] Mel Schwartz

  • [TEDTalk] Overcome Anxiety in 7 Minutes | Mel Schwartz | TEDxBeaconStreet

  • [SoS Episode] How You Can CRUSH Self Sabotage with Dr. Gay Hendricks

  • [SoS Episode] Are You Being Held Back By Childhood Limiting Beliefs? With Guest Catherine Plano

  • [SoS Episode] Four Questions That Will Change Your World - An Exploration of “The Work” with Byron Katie

  • [SoS Episode] Evidence Reveals The Most Important Skill of the 21st Century with Dr. Tasha Eurich

Episode Transcript


[00:00:19.4] ANNOUNCER: Welcome to The Science of Success. Introducing your host, Matt Bodnar.

[0:00:12.0] MB: Welcome to the Science of Success, the number one evidence-based growth podcast on the internet with more than 2 million downloads, listeners in over a hundred countries and part of the Self-Help for Smart People Podcast Network.

In this episode, we look at how some of the core principles from the Heart Sciences have implications for the way we live, love and deal with the world of danger and uncertainty. Is it possible that the laws of physics hold lessons that could help us redefine our relationship with anxiety and suffering and open the door to possibility? We discuss this and much more with our guest, Mel Schwartz. 

Do you need more time; time for work time, for thinking and reading, time for the people in your life, time to accomplish your goals? This was the number one problem our listeners outlined and we created a new video guide that you can get completely for free when you sign up and join our email list. It's called How You Can Create Time for the Things That Really Matter in Life. You can get it completely for free when you sign up and join the email list at successpodcast.com.

You're also going to get exclusive content that's only available to our email subscribers. We recently pre-released an episode in an interview to our email subscribers a week before it went live to our broader audience. That had tremendous implications, because there is a limited offer in there with only 50 available spots that got eaten up by the people who were on the e-mail list first. With that same interview, we also offered an exclusive opportunity for people on our e-mail list to engage one-on-one for over an hour with one of our guests in a live exclusive interview, just for e-mail subscribers.

There's some amazing stuff that's available only to email subscribers that's only going on if you subscribe and sign up to the email list. You can do that by going to successpodcast.com and signing up right on the homepage. Or, if you're driving around right now, if you're out and about and you're on the go, you don't have time, just text the word “smarter" to the number 44222. That's S-M-A-R-T-E-R to the number 44222.

In our previous episode, we told the truth about time. We threw out all the old and outdated conceptions of time management and looked at how time really works. We explored the fundamental way that you must blip your approach to time so that you can focus on what really matters in your life. 

We looked at how you can become an artist, manipulating time at your will, stretching your best moments so that they last longer and ruthlessly removing things that clutter your life. If you press for time, like there’s never enough and want to figure out how to create time for what really matters in your life, listen to our previous episode with our guest, Laura Vanderkam. 

Now, for our interview with Mel. 

[00:02:56] MB: Today, we have another great guest on the show, Mel Schwartz. Mel is a psychotherapist, marriage counselor, author and speaker. He’s one of the first contemporary practicing psychotherapist to distill the basic premises of quantum theory into therapeutic approaches. He’s the author of the book The Possibility Principle: How Quantum Physics Can Improve the Way You Think, Live and Love and has been features in Psychology Today, TED and much more. 

Mel, welcome to the Science of Success.

[00:03:24] MS: Thank you, Matt. It’s exciting to be with you. 

[00:03:26] MB: We’re very excited to have you on the show today, and it’s funny, obviously science is kind of a big theme of our show, even in the title of the show, The Science of Success. But in many ways I think that you’ve created a really unique perspective on kind of integrating some science that we typically don’t really dig into or talk about on the show, specifically this kind of notion of the quantum worldview and applying it to life, stress, anxiety, all kinds of different things. 

I’d love to kind of dig into that and really hear about how you kind of came to this approach that perhaps quantum physics could hold some answers for living better lives. 

[00:04:01] MS: Well, [inaudible 00:04:02] field of inquiry, Matt. I’ll go back about 25 years ago. I had recently divorced and I woke up one beautiful spring morning thinking it’s a great day to take a bike riding. My young children was with their mom for that day. So I went out and enjoyed myself. 

In the middle of that bike ride I experienced, well, I guess we call it panic attack. My mind started to raise, was fear about my future, what it would be like. Bike around and headed back home. Upon arriving home, I absentmindedly pulled a book off the shelf, which was called The Turning Point, by a physicist named Fritjof Capra, and I started to read about this fascinating shift of paradigm, this worldview shift taking us away from Newtonian reality [inaudible 00:04:46] quantum worldview. 

After reading about 10 or 15 minutes, I noticed that I wasn’t feeling anxious any longer. I continued to reading and I found that I became fascinated in this new worldview. It excited me, frankly, than it thrilled me. It’s 25 years later and I’ve never stopped. 

I began to look at the core principles of quantum physics, which are reality is not certain or deterministic as we had been trained to think by Newton. It’s not predictable. It’s uncertain, and I began to realize that uncertainty equals possibility, whereas determinism shuts off the door of the possibility. 

As a therapist, I’ve come to see that the disorder and epidemic of anxiety we experience has to do with our relationship with uncertainty. When we ward off uncertainty, when we need to know the future in advance, it creates this stress and anxiety. Paradoxically, if we learn to embrace uncertainty, we can write the waves of change. 

Furthermore, I saw that quantum theory held that reality isn’t literally won inseparable full. Just as eastern mystical traditions had always taught us, but now science was confirming that mysticism, at least on the quantum level. Well, over the last couple of decades, science has indicated this inseparability that appears on the quantum level, it appears on our everyday macro level as well. What does that do? 

It means that we are no longer separate disconnected cogs in Newton’s machine-like universe where there’s no meaning and purpose and change is hard and we are inert. But if we are all thoroughly interconnected, meaning in purpose or our birth right [inaudible 00:06:36] participates in the creation of reality. It’s more like a reality making process. In this interconnection, compassion and empathy make perfect sense, because if I tend to the other and care for the other, it improves my lot in life. We’re not alienated, separated individuals. I think so much of what ails our modern culture comes from excessive competition in greed born of Newton’s worldview of individualism, of separation. I refer to it as the myth of separation. 

So I began to employ inseparability, uncertainty, and potentiality into my work as a therapist and I found that the results were often startling. They came with the same issues, month after month and year after year. We were able, and by me, my therapy clients and myself, to foster and approach which would help people have turning points just as I had that turning point in reading that book. It was not a slow gradual process of getting it. 

I don’t believe that self-improvement, enlightenment needs to conform to gradualism. [inaudible 00:07:46] life when we have an aha, we look at something differently and we start to write a new script for our lives. So that’s what brought me to this work. My approach is that I read quantum physics. By the way, for the listeners, I am not a scientist. I was a C-student in science. I’m not reading math and formulas. I’m simply reading principles and asking, “If this is so, then how can I reorganize how I live my life to benefit from this powerful new worldview?” 

I find it effective in overcoming fear and anxiety and becoming the master of your thinking, and I use some of these techniques to enhance our communication and our relationships, Matt, as a broad overview of what has brought me to this work.  

[00:08:34] MB: The interesting thing that I find with this kind of quantum worldview that you’ve applied to psychology and self-improvement is that this is a conclusion that is based on kind of the fundamental principles of the hard sciences. It’s not something that is from social science, or psychology studies where it’s often easier to kind of turnover, disrupt the results or maybe the sample sizes can be so small that you can get kind of erroneous conclusion. These are some of the major fundamental ideas from physics, biology, etc., and they have some really monumental takeaways for the way that we live and exist in the world.     

[00:09:14] MS: Moreover to that very point, there’s a chapter in my book, the possibility principle, in which I suggest that arguably, the most important scientific discovery that has ever occurred goes unknown to most of us, because we have to radically reconsider reality. 

When I speak of inseparability, this had to do with a thought experiment between Albert Einstein and Niels Bohr. The experiment was if you take two photons, they exist in what’s called an entangled state, Matt, which means they have an affinity for each other. As entangled particles, they have a spin, but they have opposite spins. One spins negative, one spins positive. 

The thought experiment was if we take these photons and separate them by a great distance, let’s take half the universe. How long will the signal take from one to the other in regard to alternating their spin? So we change the spin of one. The other particle must change its spin. How long will it take? Einstein argues that the signal will be sent and it cannot travel as fast as the speed of light. Niels Bohr said no signal will be sent. It won’t be necessary. They are as one no matter the distance between them. 

This caused Einstein to make his famous statements of, “God doesn’t play dice with the universe, and if this is true I’d rather be a cobbler than a physicist,” and the debate rages on for decades. After Einstein’s death, the technology is finally available to test this theorem, and the results conclusively show that Niels Bohr was correct. No signal is sent. Now this has been retested with increasingly more sophisticated technology over the decades, and the result is always the same. 

Now, in our everyday lives, we experience inseparability. We can call it ESP, or intuition. I talk in my book about the fact that if we have a pair of twins and she lives in San Francisco and he lives in Paris and she falls down and breaks her ankle in exactly at that moment she feels a pain in her ankle. The skeptics says, “Well, they have shared DNA, but this occurs increasingly without the shared DNA.” 

There are ways of knowing that are not applicable to the rational analytical modality of science and what we do, and it’s bad science, is we discard it as an anomaly. Placebo effect is an example. Medicines accepts placebo effect, but we should look at the placebo effect and say, “Well, wait a minute. If my mind can be as efficacious and healing what I need to treat as the medicine, I need to look at that. Therefore, I propose there is no mind-body connection, because there is no mind-body separation. They are as one.” 

You see, our thinking has been trained to separate things up to create compartments and divisions where none exist, and then our thought does not think and operate in wholeness, which contributes to so much of the disaster we encounter in our world. We need to learn to think in wholeness. 

As you said, this is hard science. I do not come at this from new age or from spiritual traditions, but in this case, quantum physics as a hard science is affirming and corresponding with many fields of deep spiritualism. They appear to be as one. 

[00:12:56] MB: You know, it’s funny. We’ve had that theme and that idea recur in a couple of conversations on the show. One of the most recently, our interview with Steven Kotler. We kind of look at – He studies flow and the science and psychology behind that. What they found is that even the kind of perception in your brain that you are separate from everything else in the world. There is  a specific part of the brain that kind of generates that essentially controlled illusion that you are separate. 

When they study people who meditate really deeply, whether they’re Buddhist monks, or nuns or even people who are in extreme flow states, that part of the brain shuts down and that creates that sort of sense or that feeling that everything is one and that you are not disconnected in any way from everything else. 

[00:13:37] MS: The way I look at that phenomenon with regards to the brain is I do not believe that the brain produces thought. My belief is that thought leaves its mark on the brain. So imagine that you’re walking at the beach. If you look behind you and you see your footprint in the sand, we wouldn’t think the sand produced the footprint. Your foot left this mark on the brain. 

I believe that our thoughts and feelings leave their mark on the brain, which is actually good news. Because it means we are not hardwired and we are not at the mercy of brain chemistry. Again, terms like hardwired. I think I have a screw loose. These are terminologies that come from Newton’s machine-like universe. 

We have to look at our language. Our language is so important here in depicting how we picture reality. I’ll be giving a TEDx talk in a couple of weeks in Fenway Park around language. When we use the two be verbs; is, am, were, was, be, these are all inert verbs that preclude movement or change and speak of objective realities. They are remnants from Newton’s worldview. They turn us into passive victims in how we picture ourselves and our relationships. 

Language plays a large part in this shift of paradigm. I wonder why it has taken us nearly a hundred years to enjoy the benefits of this worldview shift. Then it occurred to me that our thoughts are comprised of words, and if our words, like to be verbs are rooted in the inert objective reality of Newton’s worldview, then the shift gets perturbed and we don’t break through. 

So speaking without using and writing, without using two be verbs completely changes our notion of how we communicate. It allows us to speak and think in perceptive where we are the perceiver, we are participating in the creating of our thought and our perceptions. It is an inter-subjective based reality rather than the reality of Newton’s objective perspective, where we are separate and discreet and observe in what is. 

So based upon the insights of quantum physics, objectivity cannot and does not exist, and I regard that as good news, because if objectivity exists, we become the objects. It leads to a malaise, decrease enormous amounts of depression. Depression comes from the sense of alienation and aloneness of Newton’s worldview. 

So when we begin to consider that our thoughts and our thinking participate in the constructing of our personal reality and our perception of others, everything opens up. Now, I’m not going to the extreme of the nonsense of fake news. I’m not arguing that there aren’t things we can’t all agree on as having happened as real. I’m not moving to that extreme. I’m talking about in our perceptions and experiences as human beings, we can begin to shift from a human being to what I call a human becoming. 

You see, the question; who am i? Is an often asked question, and I wrote an article called Who Am I? In this article I proposed it’s the wrong question. Who I am is looking for a fixed, finite, specific inert response. What we should be doing is asking ourselves how would I like to experience my life? I like to see myself as a human in the process of becoming, not being, to move out of that stalled, fixed, inert state of mind that creates the construct and the belief that change is hard. Change needn’t be hard. But if we’re operating from this old worldview, then change is the exception and is hard. 

[00:17:39] MB: I want to come back and dig into this and just sort of extrapolate this concept a little bit for listeners so that they can have a better understanding of it. When you this about this idea of kind of the Newtonian worldview, I think you’ve done a really good job kind of explaining this notion of how quantum physics can reshape our perceptions of the world. But when we think about the kind of Newtonian worldview, tell me what is that so listeners can kind of spot that thinking in their own lives and be aware when they’re kind of using that frame of reference, or using that language to sort of perceive reality. 

[00:18:12] MS: Certainly. Newton described reality as a giant machine, became known as a mechanistic worldview or a machine-like worldview. The giant machine, this comprised of separate discreet parts. We, of course, became separate parts in Newton’s machine. 

One of the fundamental tenants of Newton’s worldview is determinism. If you have enough information, today we’ll call it data, you can reasonably predict the future. Well, that mindset, this need to predict the future completely frustrates and thwarts our ability to be present and to engage in a flowing participatory reality. 

Instead of actually engaging in life, so many people sit back and live life, and so you’re playing a chess match. You’re looking and calculating and contemplating, “Should I make this move or that? What will be the consequences?” We’re playing it all out in a deterministic way. In so doing, we succumb to anxiety and fear, the fear of making the wrong move, the fear of making the wrong choice. 

The other tenant of Newton’s worldview is of course the separation. So if we are all separate from one another, it leaves us without meaning and purpose. Compassion and empathy are the exception. We compete, and individualism takes hold to the point of greed running rampant, which we see so much of in our world. 

On a smaller personal level, this is what I see occurring in relationships. Relationships fall apart when we can’t be empathic and compassionate. It’s easy to say I love you, but it becomes challenging to act lovingly. 

So when I look at epidemics of anxiety and depression and they are at epidemic levels, I consider that they are the natural outcome of Newton’s machine-like universe, because as human beings, if we are living under the template of a machine, that is dehumanizing. It doesn’t inspire. There is no wonder and awe and connectivity and imagination. 

Let’s look at an expression like that’s immaterial. A legal term, but we use it in our everyday lives; that’s immaterial. What does that suggest? It suggests that something that is not material is less than. It isn’t important. We need to measure everything. 

I recently was in a session when one of my clients would propose that everything is measurable. I asked him if he could measure his love for his wife. How would he quantify it? So we became the objects of our own measurement. As I proposed, it leads to so much of the illness that we experience in so many levels, and I find the solutions lie in the quantum worldview, which suggest that reality isn’t fixed. It’s a reality-making process. It’s completely stirring and unfolding every nanosecond. 

I took that belief that quantum reality is in a state of potential, always waiting to occur, and I considered that we too are in a state of pure potential. In the nanosecond before we have our next thought, we’re in state of pure potential. But if we keep having the same old thoughts, we don’t experience our potential. 

So I’ve devised methods to be able to see your thought and experience that nanosecond as actually a second or two. When you can see your thought, you’re thinking, and that’s when you can access new possibility and new change in your life. 

[00:22:02] MB: This week’s episode is brought to you by our partners at Brilliant. Brilliant is a math and science enrichment learning tool. You can learn concepts by solving fascinating challenging problems. Brilliant explores probability, computer science, machine learning, the physics of everyday life, complex Algebra and much more. They do this with addictive interactive experiences that are enjoyed by over 5 million students, professionals and enthusiasts around the world.

One of the coolest things that I really also like about Brilliant is that they have these learning principles and two of them in particular really stick out to me as powerful and important principles. One of them is that learning is curiosity-driven. If you look at some of the most prolific thinkers and learners in history, people like Leonardo da Vinci, Albert Einstein, they were incredibly curious individuals, just really, really curious. It’s so great to see that one of their learning principles is this principle of curiosity.

Another one of Brilliant’s learning principles that’s absolutely critical is that learning needs to allow for failure. If you look at Carol Dweck, if you look at the research behind Mindset, this is one of the cornerstones of psychology research. You have to be able to fail to learn and improve. You have to be able to acknowledge your weaknesses. You have to be able to push yourself into a place where it’s okay to make mistakes. These learning principles form the cornerstone in the foundation of Brilliant. It’s such a great platform. I highly recommend checking it out.

You can do that by going to brilliant.org/scienceofsuccess. I’m a huge fan of STEM learning and that’s why I’m so excited that Brilliant is sponsoring this episode. They’ve been a sponsor of the show for a long time and there’s a reason; they make learning math and science fun and engaging and exciting.

You can get started today with Brilliant by going to brilliant.org/scienceofsuccess. That’s brilliant.org/scienceofsuccess. If you’ve been enjoying our weekly riddles in Mindset Monday, we’re also collaborating with Brilliant to bring some awesome and exciting riddles to our Mindset Monday e-mail list.

[00:24:09] MB: I love this idea that reality is not fixed. Obviously, from sort of a physical and a quantum perspective, that’s a fundamentally true law of physics. But I want to dig in to the kind of broader concept of uncertainty and what happens when we try to avoid uncertainty and why do so many people live their lives in kind of a mode of uncertainty minimization. 

[00:24:34] MS: We’re trained to seek certainty. Let’s take a look at the role certainty and uncertainty have in our lives. Uncertainty fuels the growth domestic product. Sports are based on uncertainty, movies, thrillers, books. We seek uncertainty in our lives, but on a more personal level, we become choked by certainty. Why? It’s the operating worldview that we need to avoid of making a mistake. We need to make the right decisions and we can best be assured of doing that by collecting enough information so that we can predict a future event. 

So people become afraid of making the wrong decision. They become afraid of the consequences of their decisions, but so many people then become stalled out in anxiety and fear and don’t make a decision. 

Matt, we need to concern ourselves with the consequences of our inactions as much as our actions. I work with so many people in which I see the fear of the consequence of a decision stalls them out. I see this in the corporate, I read it too, where I do consulting with corporations. The fear of the uncertain constraints us in our relationship with the known. 

What happens [inaudible 00:25:54] relationship with the unknown? If we learn to embrace the unknown? Again, unknown equals possibility. So think of it this way. I did this exercise with a client and it’s part of a recent TEDx talk I gave on overcoming anxiety. Picture you’re on the bank of a river and the river is flowing, and I explained to you that, metaphorically, that river is the flow of your life. I entice you to go into that river, but you’re stopped with this fear or uncertainty. But you get into the river and in the middle of the river the current picks up and you grab a hold of a boulder. I say to you, “Why are you holding on to the boulder?” You say, “Well, the river bends to the right up ahead. I need to know where it’s going. I don’t know where it’s going.” 

My response is, “We’re not supposed to know where it’s going. You need to get into the flow of life, but once you’re in the flow, you’re free to navigate. You can shift direction, but we have to get into the flow.” 

The fear of making a mistake has become such a powerful tenant and meme in our lives. We need to unravel this notion of mistake. A mistake is an event that occurs we wish hadn’t occurred, but mistakes need to be experienced, because by experiencing them, we grow, we evolve. We need to take the concept of mistake and start to limit it and not exalt this fear of a mistake because it creates a tremendous amount of anxiety and stress. Life is all full of experiences. If we label them mistakes, we live in fear. 

This is my second career. When I was 40-years-old, I had a defining moment and decided to close my business and pursue an area I thought I could be passionate about. If I succumb to the fear of would be that a mistake? I wouldn’t be sitting here having this conversation with you today. 

Now, it might not have worked out the way I planned, but that’s okay. I’d be in the flow of life, and I’d navigate in some other direction. We need to get into the flow, and to do that, we must welcome uncertainty, not avoid it. 

[00:28:00] MB: So how does the fear of mistakes and kind of the fear of uncertainty fuel anxiety? 

[00:28:06] MS: Direct correlation that I see between anxiety and avoidance of uncertainty. What is it that avoids the uncertainty? It’s our thought. See, thought becomes addictive to seeking certainty. When thought becomes addicted to seeking certainty, and there is no certainty, what’s the result? We’re anxious. We’re afraid. 

I have found that in my work as a therapist, when I can help people see how their thought is addicted to seeking certainty and rethink it so that they can embrace uncertainty, anxiety and fear retreats. If reality appears uncertain – Now, we seek certainty. The conclusion is dysfunction. We can’t exist that way, can we? Reality is uncertain, but we need certainty. How well is that going to play out? 

The way to break it down is search for your thought, is demanding certainty and seeking certainty and change your relationship with that kind of thinking. When you change your relationship with uncertainty and see it as your ally, so that if you have a thought that says, “This is making me feel uncomfortable,” then that should be a signal that you’re on the right path. Don’t avoid it. Embrace the discomfort. 

When we go to the gym and workout, we embrace discomfort. We know we’re creating new muscle. We must embrace discomfort psychology and cognitively to grow. So if you’re feeling uncomfortable, take it as a good signal, as a guide post and take the next step in that discomfort in regard to bringing on some more uncertainty. 

[00:29:43] MB: It’s funny, if you look at the science and the research and the studies of people who are some of the top performers in nearly any field, that theme, that idea of discomfort and embracing discomfort both psychology, cognitively, physically, etc., is one of the core kind of themes of human performance. So I think it’s such a really good point. I want to give you credit as well. 

Even before kind of the interview got started and the preshow discussion, listeners obviously don’t know and aren’t going to hear this, but you even said, “Matt, you can ask me anything you want. Any question you want about anything.” 

It’s funny, because some people, before they come to the show, we’ll get a list from them or their assistant or whatever that these are the only things they’ll talk about, or don’t ask me about these things. It’s funny, because you have such a health relationship to discomfort and uncertainty that it really shines through. That it was just kind of small anecdote that you’re living these principles, but they’re also really important principles to be living. 

[00:30:41] MS: Well, when I’m asked a question I’ve never been asked before and I don’t have an immediate answer, that’s exciting for me. That’s authentic. When I read books, if I understand everything I’ve read, that book was a waste of my time. I embrace confusion, because if I can be confused, somewhere down the road I will be breaking through. 

So it’s kind of like embracing vulnerability. Matt, by vulnerability, I don’t mean weakness. By vulnerability, I mean my transparent authentic self where I’m not concerned about what you think of. I hope you like me and I hope you’re impressed. But if you’re not, that’s okay. That’s authentic self-esteem. 

So asking any question allows me to go places I have never been before when I get asked new questions. Otherwise, it’s all rote. As a culture, we don’t inculcate or develop authentic self-esteem. What we do is pursue what I call other esteem. Other esteem means, if I think that you’re impressed or you like me, then I temporarily feel good about myself. 

But what people do is they alter and shape themselves to elicit approval and recognition. But when we’re doing that, we’re betraying any developing sense of authentic self. If we taught this to children in school, it would be an altogether different world that we live in. 

So I welcome that that asked a question I’ve never heard before, and I have found if I go on stage and I’m preparing for a talk. When I give TED talks, TEDx talks, I do some preparation, because it’s a short talk. I want to nail to it. But when I get on stage and I just freewheel and I just let it flow and come out, it feels so much more authentic. It’s so much better. It’s trusting that whatever comes up and whatever you share, is what needs to come up, and not to judge yourself, you see. It’s critical for your full thought that that’s the judging of us. That’s the kind of thought we need to see and we can learn to release. You can learn to become the master of your thinking when you learn to see your thought and not becoming a thought. 

[00:33:02] MB: I want to dig into that and I also want to dig in to self-esteem. But before we get into kind of either of those topics, I want to come back and touch a little bit more on discomfort and uncertainty. How do we, sort of from a practical sense, go about actually changing our relationship with uncertainty? How do we go about kind of redefining the way that we experience and/or think about it? 

[00:33:24] MS: Once you grasp the concept that we’ve been playing from the wrong game plan. So the concept is seeking certainty, bad thing, limiting, fear-inducing. So you get the concept. Now the question is, “Okay. I buy the concept. How do I do it?” We do it by shifting our relationship with our thoughts.

So this doves down into my work around thought. Thought tricks us, and that thought tells us the truth. That’s called literal thought. Thought tells us, “I don’t want to make a mistake.” Thought tells us, “I’m concerned about what they’ll think of me.” We don’t even see the thought operating. We buy it and we become the thought. 

I introduced the notion of what I call participatory thinking. Actually, I won’t have credit. The great late quantum physicist, David Bohm called it participatory thinking. That would sound like this; instead of saying I need to know the future, literal thought. Participatory thinking sounds like this, “I’m having a thought. Same old thought. My thought is telling me I need to know the future.” Now you see what happens when I think that way? I can say the thought and dissemble it, “Ah, that’s the thought that tricks me. That’s the thought that leads me down the wrong path.” 

There’s a me who has embraced this new worldview, and I’m now seeing the thought part that limits and constrains me. So thought becomes like a knock at the door. You hear the knock, but you can decide whether to get up and answer that door or not. So we can develop a muscle memory whereby we can see the thought. Now when I can see my thought, not only am I thinking. There’s a sense of me to this larger and more sovereign and powerful than just my thought. 

This allows me an intellectual wisdom, a deep intuitive wisdom. Otherwise, we have millions of thoughts throughout lives. They us the “truth” in your mind, and these millions of thoughts direct and embellish how we experience our lives we are imprisoned by our thoughts. Those thoughts summon up accompanying feelings and emotions. We’re trapped in this cycle of old thought and old feeling, and that’s why it’s hard to change the way to break through, and I delineate this in great detail in my new book, is we can develop a method to create a muscle memory whereby we see the thought. We don’t have to become the thought. We are the thinker of the thought, and then we can carve new territory. 

So with uncertainty, we stop with the meta view. Uncertainly equals possibility that’s good. Addiction to certainty equals fears, stress, anxiety, that’s bad. What do I have to do to break free? I have to start to master my thinking. I have to be able to see old thought that is addicted to certainty and learn to release it. This is achievable. It requires some effort. 

For many of the listeners who may be saying to themselves now, “That’s hard to do.” Look at your thought. You just had a thought that said that’s hard to do. You don’t know. Arguably, you’ve never tried to do this. So capture that picture. I’m proposing it isn’t hard to do. No one’s ever taught you how to do it. 

[00:36:49] MB: So our kind of tools and strategies like meditation, some of the methods that you would recommend, or what are kind of some specific ways to start to see and understand our own thinking? 

[00:36:59] MS: Well, meditation, as we all come to understand. Meditation is universal benefits. In my own authenticity in this particular moment, I don’t want to sound commercial and like I am self-promoting my book. So I have a dilemma in this moment, because I developed a methodology through my work over many, many years as a therapist to teach people how to do this and it’s all laid out in the book. Other than reading this, I’m a bit at a launch, just to tell your listeners, how to go after it. Because I haven’t quite seen it out there. 

But you can try some simple exercises. Ask yourself, “What is my thought telling me? How do I know it’s true? How often do I have these kinds of thoughts?” Practice this technique of seeing the difference between literal thought and participatory thinking. Old thought defends its territory. It doesn’t go easy and it tricks us and it is telling us the truth. 

Participatory thought sees the role with thought is telling you. See that role and then you rise above the thought and you can tap into profound sense of wisdom and insight when you can rise above and not submit to simply being your thought. 

You see, thought is reactive. Feelings are reactive. When you can see your feel or see your thought and express it, that is contemplative. So saying to someone, “You know, when you said that to me, I felt myself becoming really angry. Let me explain why.” That’s a health communication. You can see the anger and communicate it. If I can’t see the anger, if I can’t see the thought, I am the thought, I am the emotion and then I’m lost. There’s no way to go with it.  

[00:38:46] MB: I think that’s a really insightful distinction that if you can’t see the thought or see the emotion, you become the emotion. I really like that. I haven’t conceived of it that way, but I think it’s a great kind of tool for thinking really clearly about why strategies … And personally, for me, I’ve meditated every day for years and I’ve found meditations are really effective strategy. If for nothing else, just giving you the awareness of what thoughts are sort of flittering through your head so that you can kind of catch them and say, “Hold on. Is this thought really true? Is this thought really – Is it actually real or is it just something that’s kind of floating by and is it kind of a limiting belief that could be holding me back or could be stopping me from achieving the things that I want to achieve?” 

[00:39:28] MS: Then to take that and use it in our communication with others, that is so essential and it’s so rare to see it. It’s so rare to hear someone say to someone else, “I was having a thought or I was having a feeling. Let me share with you what it was.” That’s representative. That’s participatory. Instead, we just dive in to the thought or feeling and we exchange it as our truth. That’s why we see so little breakthrough in communication, because communication is not generative that way. Are you [inaudible 00:40:01] objective truce against one another? I mean, certainly in the political realm today, we see an altogether absence of participatory dialogue. 

[00:40:12] MB: I want to circle back to the kind of notion of self-esteem and authentic self-esteem. Tell me a little bit more about that and how that ties into the whole sort of quantum framework that we’ve been exploring today.

[00:40:26] MS: Self-esteem I believe is the way we use it, it’s a misnomer. I mean, if you ask educators or parents, “What gives children self-esteem?” They might likely say, “Good grades, excelling in sports, having a lot of friends.” In my perspective, none of that is self-esteem, because it means that the moment that my child didn’t have good grades or wasn’t good at a sport, or didn’t have a lot of friends, what would happen to the self-esteem? What if it was self, they’d still retain it. 

So self-esteem is if you remove of all that. What is my co-relationship with myself? Are my thoughts my best ally or are they my antagonist? Am I at peace and in harmony with myself? That’s authentic self-esteem. But as a culture, we are not taught to pursue authentic self-esteem. We’re taught to go after other esteem. 

So in my work, so often I will see people who we might call people pleasers. They want people to be happy with them. They’re people who camouflage and hide and disguise aspects of themselves, because they want to be well-thought of. That’s a pursuit of other esteem, and it’s not genuine. 

So in conversations between people, it is the exception when people are being genuine. Now, vulnerability has a lot to do with this. We’re taught, taught as a culture, and this is more so for men. Men are taught to act strong. Acting strong is acting, and that’s weak. What is it to really be strong? Again, even more so for men, to really be strong is to be vulnerable. 

By vulnerable, I don’t mean crying and feeling week. By vulnerable, I mean sharing your insecurities, your self-doubts, your fears. When you share them, that means you’re not setting up anyone else to be the judge of you. You’re not worried. Your relationship with yourself is intact. That is authentic self-esteem. Someone else may disappoint you. So be it, but your co-relationship there is with self. You’re not worried about judgment. 

Let’s look at the concept of the word judgment. If you have an authentic self-esteem, there’s only one person who can be your judge, and they reside in the courtroom and they wear long, black robes. If you appear in front of them, they are the judge. In human relations, people have opinions. If we elevate someone’s opinion and confer upon them the status of being a judge, we’ve done that. It’s because we’re judging our self based upon what we think you think of me. 

So authentic self-esteem requires a complete shift in how we view ourselves. Now, when you come across a person who operates in deep authenticity, they standout, they’re illuminated. They have a confidence, a way of beating is singular and it’s because they have authentic self-esteem. We’re coming back to the concept of mistake. It means if I make a mistake, okay, I made a mistake. I make mistakes. So be it. 

I can have an embarrassing moment, a foolish moment. I am okay with that. I’m a human being. Other question here, Matt, is how does this correlate to the quantum worldview I’m talking about? Well, here’s a moment. I’ve never been asked a question about how this relates to self-esteem. So I’m embracing uncertainty, because I don’t at first know my answer. 

But here is a thought that comes up for me. The quantum worldview is a matter of perception. It is a subjectively created reality, that is my thoughts and feelings that are the paintbrush on the canvas of my life. So if I’m to develop authentic self-esteem, I need to focus on my perceptions, on my thoughts and my feelings and understand how they script my life. Instead of simply focusing on what I think you think of me, which is other esteem. 

So now that I’m immersed in responding to your question, I say it is the quantum subjective reality of perception, and the perception here needs to focus on my perception of me rather than my concerns about what I think you think of me that would delivery authentic self-esteem. Just like embracing uncertainty, we need to embrace transparent vulnerability. 

[00:45:07] MB: Coming back to kind of the core theme that we’ve been talking about today, this whole idea that the fundamental principles of the hard sciences of quantum physics, these ideas of possibility, uncertainty and interconnectedness and how everything kind of is one have profound applications for the way that we live our lives, deal with stress and anxiety and connect with other people. I think it’s really important conclusion that this is not something that it sounds very kind of woo-woo and spiritual, but it really is an implication of a deep, hard physical science. 

[00:45:43] MS: This hard science is the underpinning for all of the day-to-day practical aspects of our lives. Anywhere from your co-relationship which require compassion and empathy, which means that they require connectivity. Losing some of our individuality and opening to the needs and feelings of the other and learning to language it in that way. As I said before, speaking without the two b verbs is a quantum language, so participatory language and it invites generative discussion in our emotional well-being. 

In psychological well-being, it is absolutely required that we not think of ourselves again as being hardwired or having screws loose. We are not machines that the basis what it means to be human. Think about it this way. Which worldview would benefit us as human beings? Newton’s machine like universe comprise of things, separate and disconnected and inert without any meaning and purpose, hold and [inaudible 00:46:50] a machine. 

The quantum worldview or the thoroughly interconnected, unfolding tapestry of reality making process, which everything participates with everything else, and you are an integral part of that participation. Which worldview invites you to thrive in your life? There is it. 

You see, the way we pictures reality is the way we experience reality. This is not a theoretical supposition about science or philosophy. It’s the filter through which we see life. Nothing could be more important. 

[00:47:27] MB: Mel, for listeners to concretely apply some of the themes and ideas that we’ve talked about today, what would be kind of one action item or a piece of homework that you would give them as kind of a concrete step towards implementing some of these ideas? 

[00:47:41] MS: In the course of your day, try to capture the themes of your thoughts and ask yourself what are they telling you. As I expressed before, are they your ally? Are they your worst critique? Also, ask yourself some large questions, which is, “How do I view life? Do I think it’s a dog –” God help the dogs, “competitive reality?” Also, perhaps the most important question you can ask yourself about anything is when you look at your core beliefs. Ask yourself, “How did I come to this belief? What informs my belief?” 

I think, arguably, at this moment in my life, my belief is that’s the most important question we can ask ourselves, because when we ask, “How did I come to this belief?” very often, we see the belief really extends on very tenuous ground and it should require some reexamination.  

[00:48:30] MB: For listeners who want to dig in and learn more, where can people find you, your book and your work online? 

[00:48:36] MS: My website is my name, melschwartz.com. That’s M-E-L S-C-H-W-A-R-T-Z, melschwartz.com. I have hundreds of articles I’ve written, videos, TEDx talks. Everything you’d like to know about my work you can find at my website. 

[00:48:55] MB: Well, Mel, thank you so much for coming on the show. We’ll throw all of those in the show notes as well so listeners could go right there and find everything. But a fascinating conversation. I love the integration of quantum physics into our worldview and then profound applications from that. So thank you so much for coming on here and sharing all of these knowledge.

[00:49:13] MS: Thanks, Matt. Your show and the questions you asked are of a higher level, and I certainly appreciate that. 

[00:49:19] MB: Thank you so much for listening to the Science of Success. We created this show to help you our listeners master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an e-mail. My e-mail is matt@successpodcast.com. That’s M-A-T-T@successpodcast.com. I’d love to hear from you and I read and respond to every single listener e-mail.

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August 23, 2018 /Lace Gilger
Mind Expansion, Emotional Intelligence
StevenKotler-01 (1).png

When the Impossible Becomes Possible - The Secrets of Flow Revealed with Steven Kotler

July 26, 2018 by Lace Gilger in High Performance, Mind Expansion

In this episode we discuss how the impossible becomes possible. We look at how to create paradigm shifting breakthroughs, dig into the science and research at the frontier of peak human performance to understand what’s at the core of nearly every gold medal or world championship - the powerful concept of flow. How do we create flow in our lives, how can we use it as a tool to become 400% more creative and learn skills 200% faster? We dig into this and much more with our guest Steven Kotler. 

Steven Kotler is a New York Times bestselling author, an award-winning journalist and the cofounder and director of research of the Flow Research Collective. His most recent work, Stealing Fire, was a national bestseller and nominated for a Pulitzer Prize. Steven’s work have been translated into over 40 languages and appeared in over 100 publications, including The New York Times, Atlantic Monthly, Wall Street Journal, Forbes, Wired and TIME.

  • Wherever people are taking huge risks to change the world, you find flow 

  • How do you create Paradigm Shifting Breakthroughs?

  • Whenever you see the impossible become possible you see two things:

  • People leverage and take advantage of disruptive technology

    1. People finding ways to extend human capacity

  • Peak performance is about being fanatical - repeating, week after week, year after year, for your entire career. You have to have that level of hunger, motivation, and drive

  • Steven’s work is focused on studying the peak performance state known as Flow

  • How can we use Flow to massively level up performance?

  • Major Characteristics of Flow

  • Flow is definable - it has  core characteristics

    1. Complete Concentration

      1. Time Dilation

    2. Flow is measurable

    3. Flow is universal

    4. Flow is a spectrum experience - you can be in micro flow or macro flow

    5. Flow often mistaken for a mystical experience before it was measured and studied

  • Similarities and differences between flow and addiction?

  • What’s the relationship between the Brain’s default mode network and flow?

  • People who have the highest life satisfaction have the most flow in their lives

  • Every gold medal or world championship that’s been won - had flow at it’s core

  • McKinsey did a 10 year study on flow - it made top executives 500% more effective

  • Flow creates a 400% - 700% increase in creativity

  • Can that really be true?

    1. What is creativity?

  • Soldiers learn skills 230% faster in flow states

  • What is creativity and how do you measure it?

  • The act of creating

    1. Problem formation, idea generation, pattern recognition

  • Triangle of High Performance - the foundational principle of ultimate performance in today’s world

  • Motivation

    1. Creativity

    2. Learning

  • When you’re in a flow state you’re actually using LESS of your brain not more of it

  • Your brain is burning a lot of energy and so it shut’s this part of the brain down

    1. As your need for concentration goes up, the brain starts shutting down non-critical areas to maximize attention

  • Why does time pass so strangely in flow states?

  • Your sense of self falls apart when you move into a flow state - increasing your performance

  • Flow shifts your brain wave function profoundly

  • Flow also creates a huge dump of positive neurochemicals and stress hormones are flushed out of your system and replaced with “big five” neurochemicals

  • All five of these chemicals are pleasure drugs / reward drugs 

  • Flow is one of, if not the most, addictive experiences on earth

  • Creativity is recombinatory - it’s what happens when your brain combines new ideas with old information and creates something new

  • It’s early days in flow research - but neuroscience is still trying to figure out huge pieces of the data and research

  • Flow is a tool, it can be used for good, it can used for ill

  • Playing a video game puts you in a flow state

  • Anybody can access flow because flow stats have triggers - flow is universal provided certain initial conditions are met

  • One of the most important triggers is the challenge/skills balance - when the challenge slightly exceeds our skillset

  • Complete Concentration is the #1 Necessary Pre-Requisite for Creating Flow States

  • “F*ck Off I’m Flowing"

    1. You need 90-120 min periods with total concentration

    2. No email, no pop-ins, no distractions, etc

  • How do you tune the challenge/skills balance to trigger flow states?

  • If your challenge can be 4% greater than your skills you’re in the right zone

    1. Its totally arbitrary - it changes every day for every individual - and even within individuals 

  • Discomfort is a great trigger to know you’re about to get into a flow state

  • Peak performers have the problem of biting off too much of a challenge - puts too much fear into the equation and ends up blocking flow and locking yourself out of peak performance

  • Chunk those challenges into smaller and smaller sub challenge until they’re “slightly challenging”

    1. You have to go slow to go fast

  • “Let my people go surfing” - Patagonia

  • Training up flow while you’re surfing trains the brain to enter flow states in general

    1. Heightened creativity lasts for several days

    2. Conscious altered and being focused is usually 1-1.5 hrs

  • How long do flow triggers carry over from fun activities?

  • You can’t live in flow all the time 

  • Struggle

    1. Flow

    2. Recovery

  • You have to move through the whole cycle before you can restart a flow state

  • A place where most people screw up Flow - they take the amplified creativity from flow and ride it til the very bitter end until they are very exhausted. That makes it more difficult to jump into flow the next time. 

  • Take yourself near the end and then call it quits. 

  • Rest & Recovery is a core component of repeatedly re-entering flow states

  • Naps

    1. Breaks

    2. Reset your consciousness/ focus on another problem 

    3. Active recovery protocols are really important

    4. Watching TV and drinking a beer is not a good recovery protocol

      1. Meditation

      2. Long Sauna

      3. Yoga

      4. Hot bath, massages

  • The intersection of flow states and the Science of Spirituality

  • The same neurobiological states from flow show up in the same place as mystical experiences, psychedelic states, states of awe, near death experiences. All of these experiences neurobiologically are very very similar.

  • There is biology behind our mythology - mystical experiences are very similar to flow states. 

  • Psychedelics are super powerful for healing capacity, but there are some positive applications to boosting creativity and more. 

  • Psychedelic experiences are biologically indistinguishable from spiritual experiences

  • Oneness with everything - the perennial philosophy - in every major tradition on earth

  • From Tibetan buddhist to Franciscan nuns - the brain experience of being “one with everything” is the same

  • In Science, at every level of scale you see one-ness. The separation from the universe is a controlled illusion maintained by the brain. From quantum cells to stardust - we are one with the universe. 

  • We don’t live in reality - we live an estimated construction built by our brain. We create reality as we go along. 

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Show Notes, Links, & Research

  • [Book] Bold: How to Go Big, Create Wealth and Impact the World by Peter H. Diamandis and Steven Kotler

  • [Book] The Rise of Superman: Decoding the Science of Ultimate Human Performance by Steven Kotler

  • [Book] Stealing Fire: How Silicon Valley, the Navy SEALs, and Maverick Scientists Are Revolutionizing the Way We Live and Work by Steven Kotler and Jamie Wheal

  • [Book] Abundance: The Future Is Better Than You Think by Peter H. Diamandis and Steven Kotler

  • [Wiki Article] Marsh Chapel Experiment

  • [Website] Andrew Newberg

  • [Website] Flow Research Collective

  • [Personal Site] Steven Kotler

  • [SoS Episode] Seven Catalysts To Creating Progress and Becoming A More Effective Leader with Dr. Teresa Amabile

  • [SoS Episode] Everything You Know About Sleep Is Wrong with Dr. Matthew Walker

Episode Transcript


[00:00:19.4] ANNOUNCER: Welcome to The Science of Success. Introducing your host, Matt Bodnar.

[0:00:12.0] MB: Welcome to the Science of Success, the number one evidence-based growth podcast on the internet with more than 2 million downloads, listeners in over a hundred countries and part of the Self-Help for Smart People Podcast Network.

In this episode, we discuss how the possible becomes possible. We look at how to create paradigm-shifting breakthroughs, dig into the science and research at the frontier of peak human performance to understand what's at the core of nearly every gold medal and world championship; the powerful concept of flow. How do we create flow in our lives? How can we use it as a tool to become 400% more creative or learn skills 200% faster? We dig into this and much more with our guest, Steven Kotler. 

Do you need more time? Time for work time for thinking and reading? Time for the people in your life? Time to accomplish your goals? This was the number one problem our listeners outlined and we created a new video guide that you can get completely for free when you sign up and join our email list. It's called How You Can Create Time for the Things That Really Matter in Life. You can get it completely for free when you sign up and join the email list at successpodcast.com. You're also going to get exclusive content that's only available to our email subscribers. 

We recently pre-released an episode and an interview to our email subscribers a week before it went live to our broader audience, and that had tremendous implications because there is a limited offer in there with only 50 available spots that got eaten up by the people who were on the email list first. 

With that same interview, we also offered an exclusive opportunity for people on our email list to engage one-on-one for over an hour with one of our guests in a live, exclusive interview just for email subscribers. 

There are some amazing stuff that's available only to email subscribers that's only going on if you subscribe and sign up to the email list. You can do that by going to successpodcast.com and signing up right on the homepage, or if you're driving around right now, if you're out and about and you’re on the go you and you don't have time, just text the word “smarter” to the number 44222. That's S-M-A-R-T-E-R to the number 44222. 

In our previous episode, we discussed how to make better decisions under conditions of uncertainty. We look at the worst call in the history of football, discussed examples from life, business, and even high-stakes poker to understand how to make the best possible decision in a world filled with unknowns. 

What exactly is a good decision? Is that different from a good outcome? We look at this key question and uncover the wisdom hidden in the reality that these two things might be completely different. All of these and much more with our previous guest, Annie Duke. 

Now, for our interview with Steven. 

[0:03:01.3] MB: Today, we have another awesome guest on the show, Steven Kotler. Steven is a New York Times best-selling author, award-winning journalist and the cofounder and director of research of the Flow Genome Project. His most recent work, Stealing Fire, was a national bestseller and nominated for a Pulitzer Prize. His work has been translated in over 40 languages and appeared in over 100 publications including the New York Times, The Atlantic, Wall Street Journal, Forbes, and much more. 

Steven, welcome to The Science of Success. 

[0:03:28.9] SK: Matt, thanks for having me. 

[0:03:29.8] MB: Well, we’ve very excited to have you on the show today. As I was kind of telling you in the preshow conversation, I’m a big fan of your work and I’ve been reading your books for a number of years. So it's great to have you on the show and kind of dig into some of the stuff you've been working on recently. 

[0:03:42.8] SK: Thank you. It’s really nice you say. 

[0:03:44.3] MB: So I want to start out with one of the ideas that you've written and talked about and I find really interesting, which is this kind of notion of creating paradigm-shifting breakthroughs. What exactly does that mean and how did you kind of come to the place of sort of thinking about those? 

[0:04:00.6] SK: At sort of at the center of the work I do has always been a kind of a singular question, which is; what does it take to do the impossible? What I mean by that is what does it take to achieve paradigm-shifting breakthroughs, or huge kind of levels up and in-game, and this is cross domains, right? I was interested in sports, in science, in technology, in business, wherever people are taking on huge and significant challenges. That’s sort of where you find me, and usually what you see is whenever you see the impossible becoming possible, in my experience you see one of two things interacting, right? You see people leveraging and taking advantage of disruptive technology and you see people finding ways to extend human capability. So I tend to play at the intersection of those two things. 

[0:04:50.2] MB: So I want to dig into that a little bit more. When you talk about this kind of idea of making the impossible become possible, and I know you’ve studied in many cases kind of worked alongside these people, like extreme athletes and really peak performers. Are these lessons that can actually be applied to sort of individual normal people or do they only really work for kind of extreme athletes and astronauts and these kind of top people?

[0:05:16.0] SK: Two-part answer, all right? I’m going to give you the user-friendly part one is, yes, of course. I mean, that's one of the amazing lessons of this kind of work. Bold, essentially – Abundance is a book about people solving impossible challenges in the world with technology. Bold is a book for how anybody can solve those challenges in the world of technology and build business around the ideas and such. Bold is the application of that stuff. 

Rise of Superman looks at action, adventure sports athletes who are extending the bounds of physical possibility, redefining kind of the physical limits of those species, and it kind of breaks down a little of how. I think Steel and Fire gives you much more of the application of that in ordinary lives. It takes an out of action sports, takes my research on flow, and talks about how it’s showing up everywhere from business, to technology, entrepreneurship, and so forth. So I think that the part one of this answer is, yes, of course. 

I think part two is peak performers have their ferocious about peak performance, and I always say if you're interested in this stuff and you want to know what are the three things you can do Monday morning, you're applying the wrong game. You’re not actually interested in peak performance. Because the truth of the matter is it's three things on Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday, repeat, week after week, year after year for a career. That's what you see with peak performers. You have to have that level of hunger. You have to have that level of motivation and drive. 

So the answer is, yeah, anybody can do this stuff. The tools and the techniques, the technologies are available to everyone at this point. They’ve absolutely been democratized across the boards. The question is; does the individual actually want this? You actually want to tackle those kind of challenges? You're going to suffer enormously along the way, but you probably can get it done. 

[0:07:20.3] MB: I want to dig in to this a little bit more. When you talk about kind of – You talked about the two components that make the impossible possible, which is technologies, or disruptive technology and extending human capacity. I want to look at specifically on the side of extending human capacity and some of the work and the research that you've done at that, at kind of the Flow Genome Project. What does that mean and how do you sort of think about extending human capacity?

[0:07:44.0] SK: The Flow Genome Project, we study the peak performance stake, known as flow, and we’re a research and training organization. What we’re interested in is how can we use flow to massively level up performance? That’s essentially the heart of the work we do. For those who aren’t familiar with the term, flow has a lot of synonyms, runner's high, being in the zone, being unconscious. It’s technically defined as an optimal state of performance when we feel our best and we perform our best. 

More specifically, it refers to any of those moments of rapid attention and total absorption. It’s so focused on the task at hand that everything else just seems to disappear. Action awareness will kind of merge together, your sense of self will vanish, time passes strangely. It will slow down. Sometimes you get a freeze-frame effect, memories from a car crash. More frequently, it speeds up and you get so engrossed in what you're doing five hours passes by in like five minutes. Throughout all aspects of performance, both mental and physical, go through the roof. So whenever you see the impossible become possible, you’re seeing people leveraging flow to make that happen.

[0:08:55.9] MB: And I want to get into and spend some time talking about kind of what creates flow and how we can cultivate it in our lives. But before we dig into that, I want to understand a little bit more about sort of what happens when somebody's in a flow state and maybe some of the results that you've seen around how being in flow can create kind of a massive impact on performance, productivity, etc. 

[0:09:17.1] SK: Great question. So flow – Let me put it in sort of a historical context for you. Flow science is pretty old. It stretches back about 150 years, to the late 1870s. That’s when the first studies on flow were actually done. 

So the idea that an altered state of consciousness, which is what flow technically is, could impact performance substantially is very real. It gets sort of this great leap forward in the 1960s and 70s because of a man named Mihaly Csikszentmihalyi. He’s so often described as the godfather of flow psychology. 

He taught us five things about flow that are really critical that I reach now, and the first one sort of answers your question, which is he discovered that flow is definable. The state has eight core characteristics, and I mentioned some of them before. It starts off with complete concentration in the present moment, the vanishing of self, time passing strange, which is technically called time dilation, and so forth. 

So because it’s definable, it is also measurable. We have really good psychometric instruments. We don't have physiological flow detectors at this point, though my organization, the Flow Genome Project, is working on that, but we are getting to the point that we really trust the cycle of go metrics. So we can measure it off of these core characteristics. 

Csikszentmihalyi also discovered that the state is universal. So it shows up in anyone, anywhere, provided certain initial conditions are met. He also figured out that it's a spectrum experience. So you can be in a state of micro flow, and this happens to most people all the time. You ask for more of a description of the state. 

So micro flow is when only couple of flow’s characteristics show up at once, or maybe more of them show up that they’ve dialed down on low. So for example, you sit down to write that quickie email, and you look up an hour later and you've written an essay, right? Creative brilliance is just flown out of you for the past hour. Your focus was really intense. You were focused there. Maybe you sort of forgot bodily functions. You had to go to the bathroom and you didn't notice until you sort of pop back up. You felt it had a tremendous amount of control over your writing. One idea flowed into the next, into the next, into the next, which is by the way where flow's name comes from. That experience of every decision and every action flowing seamlessly and effortlessly from last is where we get the name of the state, and it was Csikszentmihalyi nemed it for that reason. 

Then you can have macro flow, which is when all the characteristics show up at once, and for a really long time, I mean the first seven years of flow research, people thought they were having mystical experiences, because then you were having – Time was slowing down and people are often having all kinds of like intuition was so loud and like the ideas that were flowing forth were so creative that it really felt like a force greater than yourself was sort of in control, and that's a macro flow state. 

It wasn't until Abraham Maslow did research on it in the 50s, and he found flow was common among all successful people, and everybody in his study group was an atheist. So suddenly, Oh, wait a minute. This isn’t a mystical experience reserved for spiritual and religious people. This is open to anybody interested in success,” and that sort of where that that went away, but kind of spectrum experience of it has made it really sort of hard to diagnose over the years. 

Did that answer your question?

[0:12:47.1] MB: Yeah, I think that's great. I have sort of a follow up to that, but before we dig into that, I have almost sort of a medic question for you. As somebody who studied flow really deeply for years and years and years and obviously dedicated a tremendous amount of time and energy to it, we actually have an upcoming interview with Mihai Csikszentmihalyi. I'd be curious, what would you want to ask him?

[0:13:07.5] SK: We’ve been in contact over the years, and in fact we are – The Flow Genome Project is now teamed up with a researcher in his lab and we’re building a flow and addiction study. We want to look at the similarities and differences between flow and addiction. 

Sort of ask him some of the stuff that I’ve wanted to ask him. If I had a chance, I've heard lately that he's been talking more about the relationship between the default mode network and flow. This gets more into the neurobiology of flow. So I would have questions around that and some of his new thinking there. 

We have a couple of spots that his ideas don't agree with our ideas, and some of the is work that we’ve been testing and studying and trying to get more clarification on, and I might bring those things up. But they’re not going to make sense until I tell you more about flow. 

[0:13:58.3] MB: Fair enough. Well, then let's get back into it. I'm curious the kind of impact, the importance of flow in terms of some of the results you've seen in the data, the research, etc. 

[0:14:07.3] SK: Oh, yeah. That was the second half of your question, which I failed to answer. My bad. All right. Csikszentmihalyi does his big work in the 60s and 70s, and suddenly we know that flow is universal, it’s definable, it’s measurable, it’s all of these, and it’s well established at this point, that flow is performance, and this is one that sort of Csikszentmihalyi’s last finding and starts to get at your question. 

His last finding and maybe his most important finding is that flow appeared to be the source code of not just kind of a peak performance, but the source code for overall well-being and life satisfaction and meaning, and this is one of the things that showed up. He conducted what was then one of the largest studies ever done in optimal side. This is what he discovered, is that the people who score off the charts for overall life satisfaction and meaning and such are the people who have the most flow I their lives. 

So that was kind of the first look at, “Oh, wow! This stuff is really important.” Then people started to ask the question, “Well, if this is optimal performance, how optimal? What are we actually talking about? What does that look like? Can you measure it?” 

What we now know is in sports, pretty much every gold-medal or world championship that’s been won, flow stayed in his heart. Flow is responsible for major progress in the arts, major breakthroughs in science, technology, business. We have really compelling work done by McKinsey. They did it 10 year study looking at looking at flow and business and top executives reported being five times more productive in flow than out of flow. So that’s 500% more productive. That means you could go to work on Monday, spend Monday in a flow state. Take Tuesday through Friday off and get as much done as everybody else. Huge increase in productivity. 

We are now starting to get much clearer as we get better at kind of understanding where flow comes from. We’re starting to be able to kind of break apart productivity and we’re now seeing flow, for example, and I can explain why. All these will make more sense if I explain the neurobiology with flow has a huge boost on motivation, huge impact on creativity. Studies are showing a 400 to 700% boost in creativity when you're in flow. We found that that heightened creativity, [inaudible 0:16:17.5] worked at Harvard outlast the flow state by a day, sometimes two. 

We’ve found – This is research done by advanced brain monitoring junction with The Department of Defense, that soldiers and radar operators in flow, for example, learn target acquisition skills 230% faster than normal. 

So huge step functions worth of change in flow, and we’re seeing this across the board. I mentioned in our preshow conversation that we just did some interesting work on creativity and flow, and I can't talk too much about it before it’s published. One of the things we looked at is, as I mentioned, there were these 400 to 700% increases in creativity and we went, “Oh, that's amazing! Can that actually be true? What do we really mean by creativity?” 

So we borrowed some ideas from – We did sort of a meta-analysis of creativity and psychology and how do you measure it and settled on five subcategories for the process component of creativity, which is the act of creating, not the product, not the outcome, nothing like that, but just the act of creating itself. We looked at everything from like problem formation, through idea generation, pattern recognition and so forth. We were using a Likert scale. So 50% boost is the most we could measure on our scale, but it was all 40%, 50% boost in all these subcategories in creativity. 

So when you start peeling back the hood, underneath creativity, you will also see these kinds of boosts. You just got to think about it in terms of your audience for a second. Motivation, creativity and learning are the three sides that are so-called high-performance triangle. They’re the foundational skills we need for thriving in the 21st-century. So huge impact on performance both at an elite level and at a normal level.

[0:18:11.0] MB: So we like to dig into the science on this show. Let's get into a little bit of the neurobiology and how that sort of flow states impact things like learning and motivation and creativity.

[0:18:20.9] SK: So when you ask questions like that, you usually want to know four things. I'm not going to fill you in on all four, but I just want to tell you that we’re leaving some stuff out. But you want to start with neurooanatomy. Where in the brain something is taking place? Flow is interesting, because  the old idea of ultimate performance was that – You probably know this. You’ve heard this. It’s 10% brain method. It’s, “Hey, you're only using a small portion of your brain under normal conditions. So performance, a.k.a. flow, must be the full brain on overdrive.” 

It turns out we had it totally, completely backward. In flow, we’re actually not using more of the brain. We’re using less of it. What happens is what's known as – I’s technically known as transient hypofrontality, transient means temporary. Hypo, H-Y-P-O is the opposite of hyper. It means to slowdown, deactivate. Frontality is the prefrontal cortex. Part of your brain that’s right behind your forehead. 

Prefrontal cortex is really a powerful part of your brain. It does a lot of good things for you. Complex logical decision-making, long-term planning, sense of morality, sense of will. All these things are important. But in flow, this whole portion of the brain gets shut down and it's technically an efficiency exchange. The brain burns a lot of energy. It’s always looking for ways to conserve, and as your need for intense concentration in the present moment goes up, more attention, right? The brain starts shutting down noncritical areas to maximize attention. As a result, you get a lot of flow’s core characteristics. 

So for example, why does time pass so strangely in flow? Time is actually calculated all over the prefrontal cortex. It’s sort of a network effect. Like any networks, node start to shut down. The network starts to collapse. In flow, what happens is we lose the ability to separate past, from present, from future. Instead we’re plugged into what researchers call the deep now, sort of an internal present. Same thing happens to your sense of self. Self is actually a bunch of different structures in the prefrontal cortex. Couple of other parts of the brain as well. 

Again, as the prefrontal cortex starts to shut down, your sense of self disappears. A huge impact on performance. When part of your brain known as the dorsolateral prefrontal cortex, one part of the prefrontal cortex shuts down, that’s where your inner critic lives, so that nagging, always on, defeat this voice in your head. When you move into flow, that voice disappear. It goes silent. As a result, we experience this emotionally, first of all, is liberationist, is freedom, right? We are literally getting out of our way, but what we see on the backside is creativity goes way up, because you’re no longer doubting all of your need ideas. 

Risk-taking goes way up. So bringing those need ideas out into the world, for example, which is a risk that you have to take goes up. So that's what we’re seeing in terms of neural anatomy. A slightly larger version of that, we see networks. You've probably heard of the default mode network by now. This is one of the network systems that also governs your inner critic, and a lot of meditative practice is knock it out, turn it off. Same thing happens in flow. Your default mode network gets very, very, very quiet in flow. 

We have shifts in brainwave function that I'm not going to talk about, and then we have profound changes in neurochemistry, which is the last thing I’m going to talk about, and this is really where you see a lot of the performance boosts that you asked about earlier. So in flow, most of – We get a big dump of five of the most potent neurochemicals the brain can produce. This is dopamine, norepinephrine, serotonin, anandamide and endorphins. Flow appears the only time we get all five of these at once. What really happens is as you move into flow, stress hormones are flushed out of your system and they’re replaced with these big five neurochemicals. 

All five of them do a bunch of different things. They’re all performance-enhancing chemicals. On a physical, they’ll increase muscle reaction time, they’ll deaden our sensitivity pain, strength will go up, those sorts of things. Cognitively, they’re much more interesting, and I want to not break them down sort of in terms of motivation, learning and creativity, the three things I hit upon earlier. 

So all five of these chemicals are pleasure chemicals. They’re pleasure drugs. They’re the World War of drugs. Rarely do you get all five at once. Just to put this in context, romantic love, which many people identify as one of the greatest feelings on earth is mostly dopamine and norepinephrine. Two out of the five chemicals that you’re getting in flow. So flow is this huge burst of feel good neurochemistry. It makes it one of if not the most addictive experience on earth. Psychologist hate that term. So they call it the source code of intrinsic motivation. But when McKinsey found that 500% boost in motivation was the shift in neurochemistry that made it possible. 

Same thing happens with learning. Which shorthand for how learning works in the brain. The more neurochemicals that show up during an experience, the better chance that experience will be tagged as important and saved for later, transferred into long-term holding. So the more neurochemicals that show up, the better learning outcomes you get. Flow is an enormous dump of neurochemistry, which explains this 270% boost in learning that DARPA discovered. What it suggests is that that’s fabled 10,000 hours to master. The research shows that flow can significantly reduce them. 

Creativity, same thing. So what a lot of these neurochemicals do is they surround the creative process, and what I mean by that is creativity is recommendatory. What happens when your brain takes in a bunch of new information, combines it with older ideas and uses the results to produce something startlingly new. 

Flow boosts all – And these neurochemicals boost all the brain's information processing systems. So we take in more data per second, information acquisition goes up. We pay more attention to the data. Salience goes up. We find faster connections between that incoming data and our older ideas, so pattern recognition goes up. We find faster connections between that incoming information and far flung disparate outside the box ideas. So what’s called lateral thinking goes up. 

Then on the backend, when you’re able to take that idea and make it public, risk-taking goes up. So the neurochemistry that shows up in flow surrounds the creative process, which is why you're getting this big boost in creativity. 

So that’s the quick and dirty, very quick and dirty rundown of kind of the neurobiology of flow. Let’s also point out that this is its early days. I mean, neuroscience is accelerating exponentially. We’re seeing all kinds of breakthroughs, but there are still holes in this research we can drive a bus through. We know a ton more than we did more than we did 20 years ago, but we’ve got massive amounts of questions. So everything I just said is true until it's no longer true. We’re moving very quickly. So no longer cure could be around the corner. 

[0:25:33.1] MB: That's fasting, and that was a great kind of dive into the science, and I like the way you sort of broke everything out. That was really, really instructive. I'm curious, and this is kind of something maybe more from your sort of personal experience or maybe you’ve seen something in the research on this, but how did you sort of think about, I guess, sort of flow states that arise from what I would call kind of fun or extracurricular activities versus flow states within sort of work and productivity. 

Can we get kind of - and this kind of comes back to addiction - can we get kind of addicted to a flow state arising from something like video games or something like that? Versus flow from being in the zone when you're kind of executing in project or something. 

[0:26:11.6] SK: It’s a great question. Yes. To answers to your question, and I’ll start the first one, is that flow is a tool. It can be used for good. It can be used for ill. Soldiers fighting battles are in flow states. Terrorists and terrorist training camps are often in flow states. Kids playing video games are in flow states. You at work, really focused on an engineering project, an architectural project, a writing assignment, take your pick, are in a flow state. It’s across-the-board, and you are absolutely correct. Anything that produces flow is really sticky. When they want to know how popular is a videogame going to be, how much is it going to sell. One of the main metrics they try to measure is how much flow it produces. The most successful videogames in the world are the ones the produce the most flow, because huge, addictive neurochemistry.

Csikszentmihalyi I speaks about this really in an interesting fashion, and this sort of gets us to the second part of this, which is anybody that can access this stuff because  flow states have triggers. This is what we’ve learned over the past sort of 10 years, and Csikszentmihalyi discovered that flow is universal provided certain initial conditions are met. So those flow triggers are those initial conditions. 

One of the most important is what's known as the challenge skills balance. All these triggers do is drive attention into the present moment. They amp up attention, and some of the neurochemicals that we’re talking about are primarily focusing drugs, norepinephrine and dopamine. That’s primarily what they do cognitively. They help us pay attention, and that's their function. 

Besides being pleasure drugs, they’re focusing drugs. So that's what all of these triggers do. They drive our attention. Now, most important is the challenge skills balance as I mentioned, which says that we pay the most attention in the present moment when the challenge of the task at hand slightly exceeds our skillset. So you're always pushing hard on your skills when you’re flow. This is a constant. 

As a result, Csikszentmihalyi pointed out that flow is addictive. But unlike other addictions, gambling, video games, take your pick, that can lead backwards in life and slow down your progress. Flow, because you’re constantly leveling up your skillset, is an addiction that leads forward into the future. But make no mistake, it still an addiction. When we deal with action, adventure sports athletes who are transitioning out of risking their life for a living into, “I want to have a family and do something else.” They’re coming down from an addiction and you have to sort of deal with it that way. Same problem with special operators returning from war, same issues. 

[0:29:03.4] MB: This week's episode is brought to you by our partners at Brilliant. Brilliant is a math and science enrichment learning tool. You can learn concepts by solving fascinating, challenging problems. Brilliant explores probability, computer science, machine learning, the physics of everyday life, complex algebra and much more. They do this with addictive interactive experiences that are enjoyed by over 5 million students, professionals and enthusiasts around the world. 

One of the coolest things that I really also like about Brilliant is that they have these learning principles, and two of them in particular really kind of stick out to me as powerful and important principles. One of them is that learning is curiosity-driven. If you look at some of the most prolific thinkers and learners in history, people like Leonardo da Vinci, Albert Einstein, they were incredibly curious individuals, just really, really curious, and that it's so great to see that one of their learning principles is this principle of curiosity. 

Another one of Brilliant’s learning principles that's absolutely critical is that learning needs to allow for failure. If you look at Carol Dweck, if you look at the research behind mindset, this is one of the cornerstones of psychology research. You have to be able to fail to learn and improve. You have to be able to acknowledge your weaknesses. You have to be able to people to push yourself into a place where it's okay to make mistakes. 

These learning principles form the cornerstone of the foundation of Brilliant. It's such a great platform. I highly recommend checking it out. You can do that by going to brilliant.org/scienceofsuccess. 

I'm a huge fan of STEM learning, and that's why I'm so excited that Brilliant is sponsoring this episode.  They’ve been a sponsor of the show for a long time and there's a reason. They make learning math and science fun and engaging and exciting. You can get started today with Brilliant by going to brilliant.org/scienceofsuccess. That's brilliant.org/scienceofsuccess. 

If you’ve been enjoying our weekly riddles in Mindset Monday, we’re also collaborating with Brilliant to bring some awesome and exciting riddles to our Mindset Monday email list. 

[0:31:09.9] MB: I want to dig now into some of these triggers and how we can kind of create flow states in our own lives. Let's start with kind of the challenge skills balance as you talked about. For example, what if we have some work that we want to get into a flow state on, but perhaps either the challenge is too great, or the challenges is sort of too small. How do we adjust that dial to kind of trigger flow? 

[0:31:30.1] SK: I’m actually going to back you up one step. Everything else is moot, unless we talk about complete concentration, which is the fundamental kind of – Challenge skills is the most important flow trigger, but you can't build a house without complete concentration. The reason I mentioned that is when I go into companies, the first thing I tell them is, “If you can hang a sign on your door that's says, Fuck off. I'm flowing,” you can't do this work. 

What the research shows is to really maximize flow and the productivity you get from flow. You need like 90 to 120 minute periods of uninterrupted concentration. That means that no open office plans. That means if you’re functioning under a regime that demands messages be returned in 15 minutes and emails in half an hour, you’ve got a problem and you need to kind of talk to your boss and shift that stuff around a little bit, or you need to carve out time before work or after work to focus on this stuff. That’s the place you have to start, otherwise you just can't build it. 

From there, I want to get to your question, which is how you tune the challenge skills balance. Here I want to talk about kind of the most useful piece of non-research research there has been on flow, and here's what I mean. A bunch of years ago, Csikszentmihalyi was talking to a Google mathematician and they were trying to figure out, “Can we measure the ratio between challenge and skills? Can we put a number on it?”

They almost arbitrarily just sort of decided on 4%, that the sweet spot was if your challenge could be 4% greater than your skills, you are in the right zone. We took this idea into the flow genome project and working primarily initially with athletes and then a little bit with artist. We’ve been studying it. It’s totally arbitrary. What 4% for you is is different for me and it's different on every day. Your 4% on a day that you got up great night sleep and ate great food the day before, versus I stayed up all night and I feasted on Twinkies, different. It varies on a day-to-day basis. 

What I like about using that number, and this is I think where it becomes practical, is 4% for people who are little shyer, meeker, maybe a little bit of an underachiever sometimes, is tricky because it's outside your comfort zone. How do you know when you're getting close to the right spot? You're uncomfortable. It doesn't feel good anymore. It's a really good way just to know where you are with this. 

For peak performers, that we have the other – The flip side of this problems is peak performers are going to bite off challenges that are 30%, 4, % 50% greater than their skillset without even noticing. Do it all the time. As a result, it is going to put too much fear into the equation. You’ll get too much norepinephrine and cortisol in system and it ends up blocking flow. So you’re going to lock yourself out of the state of peak performance. You’d really need to tackle those kinds of challenges. 

If you are the kind of person who bites off huge challenges, one, make sure you chunk them into smaller and smaller sub-challenges, smaller goals and smaller roles until they’re in that, “Oh, well. I'm slightly uncomfortable here, but I'm not overwhelmed,” spot, then you're on the right spot to maximize focus
and maximize flow. 

[0:35:03.1] MB: That’s extremely helpful, and I think I'm definitely somebody who kind of falls into that bucket of frequently biting off problems that are too large for myself. So I’ll be applying that technique for certain –

[0:35:13.2] SK: Yeah, we all have been saying at the Flow Genome Project, which is when it comes to this stuff, you got to go slow to go fast. Let me give you a different example of this in a different workplace environments. So, Patagonia, the outdoor retailer, always tops the list of best place to work in America. One of the reasons is their very high flow environment. They were sort of built around so much of Csikszentmihalyi earlier ideas back in the 90s, and they have one main corporate rule established by Yvon Chouinard, who’s the CEO. He calls it, “Let my people go surfing.” 

So Patagonia, obviously a lot of outdoor athletes who work there, and that's one of the reasons you’d want to work there. Their headquarters, it’s in Ventura County. It’s right on the Pacific Ocean. So they have a rule, which is, “Whenever the waves are breaking, it doesn't matter what you’re doing, it doesn’t matter if you're on deadline. It doesn’t matter if you’re in the middle of a project that was due yesterday. You can go surfing.” 

The reason is, surfing is packed with flow triggers, really high flow environment. We’ll talk more about what those triggers are in a second. But packed with flow triggers. So if you go out, you go surfing for an hour and you come back and you’re 500% more productive, who cares that you just wasted an hour? 
You’re now really, really, really hyper productive. 

It doesn't look like peak performance. In an organization, or anybody could be like, “I’m on deadline, but I’m going surfing. See you.” That doesn’t look like an organization dedicated to peak performance, to productivity, to the bottom line or any of those things. But it’s actually an organization that's totally dialed in for that stuff, because you’d got to go slow to go fast with this stuff and you got to prioritize flow. 

[0:36:49.0] MB: So how do those flow states kind of carry over, or I guess how long? So if you go surfing for an hour or you do some sort of – I guess what we’re talking about earlier, sort of a fun activity to trigger flow, how long will you be kind of reaping the harvest of that flow trigger?

[0:37:05.4] SK: So there’s three different answers to this. One is that flow is essentially a focusing skill. So first of all, by training up while you're surfing, you’re training up flow in the office, because you’re training the brain to think in a particular way basically, to shift consciousness in a particular way. So that in itself spills over. 

In terms of actual time in the flow state, that is an open and unanswered question. What we've seen for the research I mentioned earlier, we know, right? Because [inaudible 0:37:37.2] did the work, that the heightened creativity will outlast flow state by a couple of days. That sticks around for a little while. 

The really, “I'm in flow. My consciousness feels altered,” experience, it varies, but an hour and a half  is usually – That’s sort of the maximum kind of zone that most people stay in. This has to do with the fact that these neurochemicals, they’re easy for the brain to produce, but they've got raw materials and it takes a certain amount of time to produce them from scratch. Sometimes you need sunlight, and sometimes you need vitamins and minerals. So once you're through those things, there’s a down period. There’s a cycle. Flow isn’t an always on thing. You can't live in flow. There’s a four-stage process. The frontend of the process is a struggle phase. It doesn't feel like flow, and then you move into flow and then there’s a recovery phase on the backend. You have to move through the whole cycle before you can really start a flow state. 

That said, you can get access to the heightened learning, the heightened creativity, those things. They linger for a little while. The creativity seems to linger for longer than, I would guess, the heightened bits of learning and the motivation. But the honest answers, we don't really know on that one. 

In some flow states, there is altruism based flow state known as helper’s high. It was discovered by [inaudible 0:38:55.2] who founded Big Brother Big Sister. He discovered that that seems to lasted two days on average, which is really interesting and really strange. That maybe from a promote research perspective, we think that's because it's got – It may have a oxytocin involved and maybe more endorphins than other flows states. We don't really know, but those are the things we’re looking at. By we, I mean the entire research community. So there's no real immediate answer to your question, but usually 90 minutes is kind of what you work with as a core flow state, and then the afterglow usually a couple, two, three hours at a high level.

[0:39:31.5] MB: Yeah, that makes sense. I was just curious, because I’m trying to think about how to sort of concretely apply these principles to my own productivity. 

[0:39:38.1] SK: Yeah. Let me give you a tip here. A place where most people screw up, and this is the difference between people who had a lot of experience with flow, especially with deeper flow states, versus people who are new to these ideas. One of the things that people who are new to these ideas do is they will take that accelerated –  That amplified creativity and they will ride to the very bitter end. If their brain’s pattern recognition system is all fired up and they're coming up with new ideas, and new ideas, and new ideas, they're going to keep working until is totally exhausted. That actually makes it more difficult to really jump into flow the next time. You want to take yourself almost to the end and then you want to sort of call it mandatory quits before you’re totally exhausted. Because otherwise the recovery period is going to have to be more extensive than you want. 

[0:40:32.6] MB: Let’s say you do sort of a 90-minute burst of flow. How long should your recovery period be before you try to reenter?

[0:40:38.1] SK: Again, it depends. If you're in a really deep flow state, a lot of physical activity, you're really exhausted in the body. That may be it for your day, right? You may get one big flows state, and it may be a day, two, three before you sort of get back in. If it's a low-grade focused attention flow state, you can pop out, and usually if you have some kind of recovery protocol. For example, I wake up at 4 AM. Start my day. I usually start by working on whatever book I'm writing. I usually work from about 4 AM to 7:30 or so. Then I hike my dogs for an hour and eat some breakfast. Then I can come back to work. I can't really get in an another flow state just then. I'm still sort of like dithering around, but I break for lunch, take a short nap and then I' can usually get back into flow in the afternoon. 

[0:41:28.9] MB: Got it. Yeah, that makes sense. 

[0:41:30.5] SK: And everybody's different by the way. You’re going to – naps are good. Food is good. Resetting your consciousness is really important. Meaning, like take your mind off the problem, right? If I’ve been writing all morning, I don’t want to immediately jump to another writing task. I want to garden for an hour, go for a walk or do something to shift my consciousness a bit, meditation, whatever. 

[0:41:53.3] MB: Yeah, that makes a ton of sense. I mean, I think one of the themes that we’ve seen kind of repeatedly on the show is the importance of rest and recovery to peak performance in general, and then obviously kind of specifically around the creation and maintenance of flow states. 

[0:42:07.6] SK: Yeah. I always talk about it as one of the need for recovery. I talk about in terms of like a grit skill. I think for peak performers, it is so hard to shut it down, that grit is required for recovery. So I think active recovery protocols are really important. One of flow states, for example, if you end your day and your recovery protocol is, “I’m going to watch television and drink a beer,” you're not actually doing your body any good. Television doesn't shift the brain waves out of sort of a high beta for long enough for you to recover, and alcohol is really not your friend in that process. One or two drinks doesn't really matter, but if you go over that, you're going to mess with your REM sleep, and you have to sleep seven to eight hours a night is what the research shows most of us need. 

There are outliers, but that's really – That’s sort of baseline, and you have to have an active – An active recovery, by the way, if you’re not familiar with the term, is a term that talks about – It means like a restorative yoga practice. A long sauna, meditation, hot baths, massages, those sorts of things. You need a daily active recovery protocol if you’re going to do. You’re really going to have a high flow lifestyle. 

[0:43:28.3] MB: I’d like to take kind of a change in direction and talk a little bit about one of the other topics that I know you’ve spoken and written about that I find really fascinating and kind of aligns with some of the recent research you’ve been doing around, as I think you called it in a recent Google talk, the intersection of sort of flow states and the science of spirituality. 

[0:43:45.9] SK: I started out looking as much the science of spirituality, because it wasn't entirely clear that flow wasn't a spiritual experience, right? Those two ideas started out together. When early research, for example, William James, who did a lot of the foundational work on flow back at the turn-of-the-century, the first American psychologist, philosopher wrote the first psychology textbook. Back then, he was looking at flow as a mystical experience. He was studying the same thing. 

They split apart in the 20th century. Freud sort of really, really was a hard-core atheist. Didn't think psychology had any place kind of working in that world, and the rest of science will agree. So there was sort of a hundred year detour. Then these ideas come back together around the turn of the 21st-century neurobiological. 

What we started to discover is that when you look under the hood of flow, so the same neurochemical, neurobiological, neuroanatomical shifts, changes that we talked about earlier in flow, they show up across a bevy of experiences. Deep profound meditation, trance state, out of body experiences, near death experiences, mystical states, speaking in tongues, things like that, psychedelic states, states of awe. All of these things neurobiological are very, very, very similar. They’re similar on the inside and they produce similar effects on the outside. All of these experiences is self disappears. Time vanishes. We feel a huge boost in motivation and the feeling of being moved by forces greater than our control, put it in slightly more mystical terms, spiritual terms. 

Then we see a massive amplification in the information we have access to. This shows up across the boards in all of these experiences. So we sort of took a hundred year detour around these ideas and they’re coming back together now. Where they get really exciting is you have more tools to solve problems with. 

For example, I mentioned in our preshow conversation that another study we’re running at the Flow Genome Project is in conjunction with researchers at Imperial College in London, and what they've done at Imperial College in London is they’ve done – In David Nutt and Robin Carhart-Harris’s lab, they’ve done all the foundational research, FMRI research, on psychedelics. So they’ve looked at MDMA, psilocybin, iowaska, DMT, acid. 

So when I say flow shares characteristics with psychedelic states, this is the reason we know that, and we've teamed up to do a sort of comparison contrast study, and one of the reasons – And this is very downstream from where we’re going and we’re not there yet, is right now we’ve been looking at psychedelics for their healing capacity. They’re phenomenal for PTSD. There’s new work on anxiety, on depression, on addiction, those sorts of things. 

But there’s a lot of people who have noticed that the same thing that helps get you from subpar back to zero can help you go from zero up to Superman with psychedelic’s creativity is very old research. This research going back in the 60s that shows huge boost in creativity and psychedelics. We see the same thing in flow. So one of the simple questions you sort of from a performance standpoint you'd want to ask is, “Hey, I’ve got a creative problem. I need to solve. What’s the best thing? Should I aim for a flow state here? Is micro-dosing with psychedelics, will that get it done? What about a heroic dose of psychedelic? Is that better? What kind of creative project works best with which treatment?” Those sorts of questions are things we are starting to be able to ask and answer now. That’s the results – Psychedelics may not sound like the intersection of spirituality to you, but there’s research going back to the 60s, The Good Friday experiment most famously, that show that psychedelic experiences are indistinguishable from spiritual experiences. 

[0:48:06.5] MB: I think you also kind of previously talked about in line with that same theme this idea of sort of the unity experience and the experience of sort of being one with everything and how there's a sort of a biological component behind that. 

[0:48:19.6] SK: Okay. So this was my toe-hold into flow research. I said earlier, when I started this, it was really unclear, and the reason was surfers and flow, which was the first population I ever studied often report becoming one with the ocean. I was one with the two, and it’s really common. It happens all the time. Surfers didn't really like to talk about it because everybody would think they were nuts. You go into a shrink's office in 1995, 6, 7 and say, “Doc. Hey, man, I had this experience. I feel one with everything,” you are getting sent to a psych ward. That's what's happening. 

But then Andy Newberg, who’s a neuroscientist at the University of Pennsylvania, decides he wants to study this phenomenon. The reason he wants to study it is it’s so common. Oneness with everything has been called the perennial philosophy. It's in every mystical tradition on earth and it was there long before there was mass communication. 

So he figured it's got a point to something real, something biological. So he did brain scans of Buddhists and Franciscan nuns when they were experiencing moments of so-called unity, oneness with everything. He found that a portion of the brain known as the right parietal lobe gets very, very quiet. 

So earlier I said that in flow, the prefrontal cortex shuts down. In deeper and deeper flow states, when attention gives really focused, that will start moving deeper into the brain. One of the places that gets impacted is the right parietal lobe. This portion of the brain does a bunch of stuff, but it basically is a navigation system and it helps us draw a boundary that says, “This is where you end and the rest of the world begins." And this is sort of important if you want to walk through a crowded room. You sort of need a sense of like, “My shoulder is here,” and people who have brain damage to this portion of the brain, they can't sit down on a couch, because they’re not quite sure where does my leg end and the couch begin?

This portion of the brain when it shuts down completely in deep flow states, or in meditative experiences, or trance states or whatever, you can no longer separate itself from others. The brain conclude – It has to conclude that in this particular moment in time you’re one with everything. 

By the way, we’ve had this experience, right? If you played a racket sport, for example, and gotten really good at it, you get to a point where you can't feel your racket in your hand. It feels like an extension of your hand or your car. The pedals feel like an extension of your feet and you can feel the tires through your feet. This is common with racecar drivers. It’s because this boundary of self is flexible. We can move it around. Blind people feel the sidewalk to the tip of the cane. It’s because this boundary is extendable. 

[0:51:01.5] MB:  I think one of the most interesting kind of takeaways from some of that research is this idea that in some sense, the brain is sort of creating the experience of being separate from everything else. When you take that away, it's almost like the oneness has been there the entire time. 

[0:51:18.6] SK: Well, I’ve have written about this. This is where things get complicated, because at every level of the spectrum, scientifically, at every level of scale, you see oneness. If you reduce human beings to the quantum level, obviously, we got the same basic ingredients. That's true. But even if you look at just what you consider you, which is the stuff inside your skin, we know there's enough foreign bacteria in your body that essentially you're on from your elbow to your fingers is foreign bacteria. Most of it is in your micro biome, and we know that the micro biome control can impact our emotional state, for example, and our cognition, our ability to think about problems and such, and our consciousness. 

So our experience to the world, we experience it as I am Steven Kotler, a single unit. I'm just me. But the truth of the matter is it’s a cooperative experience. My version of the world is me, my micro biome, the viruses in my body. It’s all creating this experience. So sort of at every level of the scale, going all the way up to the cosmic, we are star dusts. We all got our star in the birth of stars. We’re made up of molecules that we’re spewed out of stars. At every level of scale, we are one, right? We have a discreet experience of consciousness while we’re inside our body, but on certain levels at least, something of an illusion. But that shouldn’t be a surprise. Current thinking on reality, right? We don't live in reality. The brain takes in a shit ton of information. It filters down something, hunting for like the most familiar pattern it can find. The minute it finds that pattern, it guesses about what is in reality based on our prior experience, which is why babies experience the world very differently from teenagers and adults. 

There's book after book after book in neuroscience for 25 years has talked about how we create kind of reality as we go along. The question gets a lot more nuanced and subtle when you start peeling it back, and it just gets really weird. I have no idea what the right or wrong answer is, and I don’t, by the way, think this is proof or not proof of any kind of metaphysical anything. I just think it's the facts of the case and they’re peculiar. 

[0:53:45.8] MB: It’s a fascinating mystery, and I just wanted to kind of touch on that, because I think it's one of the most interesting things that you work on and have talked about. So I wanted to share some of those really kind of unique ideas with the listeners. I know we’re running out of time here. To kind of wrap up our conversation, for listeners who want to concretely kind of implement what we've talked about in one way or another today, what would be sort of a first kind of action step or piece of homework that you would give them?

[0:54:10.7] SK: Yeah, the first place. I would tell you to go is the website for the Flow Genome Project. If you go to the landing page, you’ll see something that says, “Take the quiz.” That quiz – And I hate that language, and we’re changing the website. But it’s an older version of it that I don't love. But that quiz is actually our flow profile, which has become the largest study ever conducted in optimal psych. All it is is a diagnostic, and it's taken flow’s 20 triggers and broken them into four categories, sort of clumped them in their most familiar clumps. All it says is if you’re this kind of person, you are likely going to find more flow in this direction. That is a great next step. 

You can also, if you want to take things a step further, if you go to my website, stevenkotler.com, sign up for my email newsletter. A, you'll get lots of information. B, you’ll get a 90-page peak performance primer that has a complete breakdown of flow and all of flow’s triggers in it. So those would be my two next steps. 

[0:55:09.4] MB: Perfect, and I think you kind of touched on this already, but for listeners who want to find you, who want to learn more, I'm assuming those are kind of the place that you would have them go. 

[0:55:17.5] SK: Yes, stevenkotler.com, flowgenomeproject.com, or you can find me on social media. Twitter is Steven_Kotler. 

[0:55:26.6] MB: Well, Steven. Thank you so much for coming on the show, fascinating conversation. As I said, I've been a fan of your work for a long time and it was great to kind of dig into all of these really exciting ideas. 

[0:55:36.7] SK: Thanks for having me. It’s been a lot of fun. 

[0:55:38.8] MB: Thank you so much for listening to The Science of Success. We created this show to help you, our listeners, master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story or just say hi, shoot me an email. My email is matt@successpodcast.com. That's M-A-T-T@successpodcast.com. I'd love to hear from you and I read and respond to every single listener email. 

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Thanks again and we'll see you on the next episode of the Science of Success.


July 26, 2018 /Lace Gilger
High Performance, Mind Expansion
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Why The Science of Trait Psychology May Just Predict Everything In Your Life with Dr. Brian R. Little

July 12, 2018 by Lace Gilger in Emotional Intelligence, Mind Expansion

In this episode we go deep on the science of personality. We look at how we’ve moved way beyond the debate of nature vs nurture, we look at the “Myth of Authenticity" and the danger of “just being yourself,” we examine why human wellbeing (aka success) depends on the sustainable pursuit of core projects in our lives, explore the complex dance of self improvement between the limitation of biological, social factors and the identity of individuals, and look at how much agency and control we really have in shaping our personalities and lives among all of these different factors with our guest Dr. Brian Little. 

  • What is Trait Psychology?

  • Traits do have predictive validity

  • “The Big Five” personality model is the most dominant perspective in personality trait psychology

  • OCEAN

  • Openness to experience

    1. Conscientiousness

    2. Extraversion

    3. Agreeableness

    4. Neuroticism 

  • Honesty / humility is a sixth factor that may not be included in the “Big Five” model

  • These personality traits have consequential predictive ability for your life outcomes, happiness, marriage, success, divorce, etc

  • Big FIVE is a starting point but not the entire picture of your personality

  • The trait of conscientiousness is a very good predictor of work place success but also predicts health outcomes, why is that?

  • Conscientiousness is the tendency to get things done, to be responsible, self regulate, etc 

  • Disagreeable people also have a health risk factor - low agreeableness shows an increased risk for heart disease

  • Openness-to-experience and conscietouness have different paths to success - but both can be successful predictors of positive life outcomes

  • The myth of the creative hero. The creative project is much more important than the illusion of the solo creative.

  • How changeable or immutable are our personality traits? Are we stuck with the personality we are born with?

  • What are “Free traits” and how do they interact with our personality?

  • Your trait expressions can be shaped not just by your biology but also by the things that really matter to you - by your own “personal projects”

  • If you constantly act out of character - you may eventually run the risk of burning out

  • The study of our traits gets us INTO the study of personality but not ALL THE WAY in

  • We’ve moved WAY beyond the nature vs nurture debate 

  • Genetic expression is a matter of external influence than shapes the expression of genes

  • Certain personality expressions are linked to either dopamine or serotonin expression in the brain

  • There is a biological “base” to our personality - but it’s a base that we can either act against or act in accordance with it

  • You are like all other people in some ways, like some other people, and like no other person

  • Self improvement is a dance between biological, social, and individual factors 

  • Traits are a necessary way of understanding personality but they are not sufficient 

  • We explore "The Bodnarian Aspects of Matt"

  • Rather than a black and white concept that an individual just a collection/combination of traits - its a complicated mix of biology, social impacts, and individual desires/goals etc 

  • How much agency and control do we have in shaping our own personalities amid the stew of factors that impact who we are

  • We are not just pawns - we can shape things and change the trajectory of our lives (within reasonable boundaries)

  • You must begin with a reasonable appraisal of the ecosystem in which you live and work

  • Many people squander their 20s pursuing the wrong roads or paths

  • “Go for it” feels good - but its often a cheap way out - take a harder look and really look at the best path forward for yourself 

  • Accepting and facing reality as it is - including your own limitations and weaknesses - is an essential component of success

  • Human wellbeing (“success”) depends on the sustainable pursuit of core projects in our lives. 

  • The sustainable pursuit can be maintained if you have a mix of internal motivation and a realistic assessment of your own ecosystem

  • Envisioning your barriers may increase your effectiveness and ability to solve them

  • Natural dispositions that we don’t borrow from our cultural scripts are the first line of influence that help shape what becomes the core projects in our lives

  • Out of the stew emerge biological shaped, but also socially influenced possible futures for yourself that are anchored in core projects 

  • The sustainable pursuit of core projects is vital - the way in which we get them is

  • The “Myth of Authenticity" and the danger of “just being yourself"

  • The origin of your self improvement projects is very important 

  • Homework: If you want to play outside your personality comfort zone, start with small uncomfortable changes and gradually build into more and more difficult situations 

  • Homework: Conduct short term experiments, self change experiments, “fixed role explorations” and then monitor the impact that has on your personality and behavior

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Show Notes, Links, & Research

  • [Book] Me, Myself, and Us: The Science of Personality and the Art of Well-Being by Brian R Little

  • [Book] Who Are You, Really?: The Surprising Puzzle of Personality (TED Books) by Brian R. Little

  • [Book] Introduction to Personality by Walter Mischel

  • [Wiki Article] Albert Bandura

  • [Encyclopedia Article] Bernard Williams

  • [Wiki Article] Personal construct theory

  • [NYU Profile] Gabriele Oettingen

Episode Transcript


[00:00:19.4] ANNOUNCER: Welcome to The Science of Success. Introducing your host, Matt Bodnar.

[0:00:11.8] MB: Welcome to the Science of Success; the number one evidence-based growth podcast on the internet with more than two million downloads, listeners in over a hundred countries and part of the self-help for smart people podcast network.

In this episode, we go deep on the science of personality. We look at how we move way beyond the debate of nature versus nurture. We look at the myth of authenticity and the danger of just being yourself. We examine why human well-being AKA success, depends on the sustainable pursuit of core projects in our lives. 

We explore the complex dance of self-improvement between the limitations of biological, social factors and the identity of us as individuals. We look at how much agency and control we really have in shaping our personalities and lives among all these different factors, with our guest Dr. Brian Little.

Do you need more time? Time for work, time for thinking and reading, time for the people in your life, time to accomplish your goals? This was the number one problem our listeners outlined and we created a new video guide that you can get completely for free when you signup and join our e-mail list. It’s called How You Can Create Time for the Things that Really Matter in Life.

You can get it completely for free when you sign up and join the e-mail list at successpodcast.com. You’re also going to get exclusive content that’s only available to our e-mail subscribers.

We recently pre-released and episode and an interview to our e-mail subscribers a week before it went live to our broader audience, and that tremendous implication, because there was a limited offer in there with only 50 available spots that got eaten up by the people who were on the e-mail list first.

With that same interview, we also offered an exclusive opportunity for people on our e-mail list to engage one-on-one for over an hour with one of our guest in a live exclusive interview just for e-mail subscribers. There’s some amazing stuff that’s available only to e-mail subscribers that’s only going on if you subscribe and signup to the e-mail list. You can do that by going to successpodcast.com and signing up right on the homepage. Or, if you’re driving around right now, if you’re out and about and you’re on the go and you don’t have time, just text the word “smarter” to the number 44-222. That’s S-M-A-R-T-E-R to the number 44-222.

In our previous episode, we showed how you can decode scientific studies and spot bad science by digging deep into the tools and skills you need to be an educated consumer of scientific information.

Are you tired of seeing seemingly outrageous studies published in the news only to see the exact opposite published a week later? What makes scientific research useful and valid? How can you as a non-scientist read and understand scientific information in a simple and straightforward way that can help you get closer to the truth and then apply those lessons to your life? We discussed that and much more with our previous guest, Dr. Brian Nosek. If you want to be an educated consumer of scientific information, check out that episode.

Now for our interview with Brian Little.

[0:03:23.1] MB: Today, we have another fascinating guest on the show, Dr. Brian Little. Brian is an internationally acclaimed scholar and speaker in the field of personality and motivational psychology. He's currently a research professor at Cambridge University, where he's a fellow of the Well Being Institute and director of the social ecology research group in the Department of Psychology. He was previously voted the favorite professor of Harvard's graduating class three years in a row, and his work has been featured in Time Magazine, the Ted Stage and much more.

Brian, welcome to the Science of Success.

[0:03:55.0] BL: Thank you, Matt. Delighted to be here.

[0:03:57.4] MB: Well, we're very excited to have you on the show today. To start out, I'd love to dig into, obviously you're an expert in in personality and what makes us ourselves. I'd to start out with one of the things that you've talked about and written about a lot, which is the field of trait psychology and the fundamentals of the big five personality trait model and how that works.

[0:04:20.7] BL: Yeah, happy to do that. Before a while, trait psychology was very much the dominant perspective in studying human personality. Then in 1968, a book was written by Walter Mischel that really challenged the whole notion of whether there are stable traits of personality. Then subsequent to that, there was a Renaissance work on personality and on how traits do have predictive validity, and that it isn't nonsensical to talk about our personality traits.

It is in that context of a revitalized trait psychology that the work of my own work and that of my colleagues and students is placed. In this renewed personality trait psychology, the big five is the most dominant perspective. It postulates that each of us can be placed on five spectrum that represent the big five traits, and these traits are – they spell out an acronym. It spells out OCEAN; O, openness to experience. C, conscientiousness. E, extraversion. A, agreeableness and N, neuroticism.

There are many challenges to the big five, but it is still the dominant perspective. One of the challenges suggests that there's a sixth factor, which might be called honesty and humility, and that is differentiated from the others. Now what's exciting about big five is that they are predictive. Your score on these scales predict consequential outcomes that are really important, such as but you're likely to be divorced or whether you do well in your organization, or in terms of the overall theme of this program whether you're likely to experience success and what success you're likely to experience.

For example, the difference between openness and conscientiousness is each can predict success, but those who are open to experience more likely to find success and creative, innovative spheres. Whereas, those who are conscientious are much more likely to find them in fields that are more conventional in answering questions to which there is an answer. Whereas, the more open individuals explore questions that are new and are themselves innovative.

Each of the other dimensions; extraversion, agreeableness and neuroticism, or its obverse stability are highly consequential. I'd be happy to go through each of them in more detail, but that's the bare bones of what the big five traits is about they're relatively stable, they have consequential outcomes that matter for people’s lives, and they get us up to the starting point, but not all the way through to understanding who you are as a person.

[0:07:31.4] MB: I do want to dig in a little bit and there's a couple different pieces I'd like to explore. One, I'd love to hear a little bit more about some of those research examples, or implications of how the big five can predict life outcomes 10, 20 years down the road. Then the second piece I'd to dig into maybe after that is learn a little bit more about the different paths of success of somebody who is more operating out of openness, versus somebody who's operating out of conscientiousness.

[0:08:01.4] BL: Yeah. First of all, the long-term predictions, one of the most interesting of these is the trait of conscientiousness. It is a very good predictor, as you might expect of promotion in your workplace, of relative success in university. Yet, perhaps more surprisingly, conscientiousness is more likely than other traits to predict health and success in the future. Even, and I find this most interesting, it even is a good predictor of premature death.

Conscientiousness, just to flesh it out a little bit is a Tennessee to get things done, to get them done on time, to be responsible, and we can understand why that plays out well in our organizations, but why would it affect our health? I think this is probably due to the fact that highly conscientious people who are able to self-regulate are more likely to follow through on health advice in their positions, for example. They stick with the health regimen. They count those calories, and consequently they live longer and they're healthier throughout most of their lives. That's a consequential outcome that I think plays out into our futures and actually may impact the length of those futures.

The other example is on agreeableness. Now agreeableness is at the positive end, is the person who is well, agreeable, pleasant. They don't like conflict they, and so they do things in groups, or in relationships, which will subvert conflict and get around it, sometimes in very subtle ways. The lower end of that disagreeable people also have a risk factor for their health. The evidence is pretty clear that low agreeableness poses risks for coronary heart disease. The reason for this, as you may remember the old work on type-A personality, the person who is trying to get ahead and push, push, push, push, and it was often thought that it was at hurry sickness that was the predictor of cardiac risk, but it seems not to be that.

The behavioral pathogen appears to be hostility, and hostility is the core component underlying both type A behavior, and it is related to scoring low on agreeableness on the big five. Again, you have a personality trait with long-term implications for the way our lives go. That I think it's helpful to know about. I think in terms of the subtleties, you may take somebody else, because quite active an extrovert. They need stimulation, they love to have stimulants and they react well to stimulants, because neocortically they have a tendency not to be as arousable, so they need to have stimulation in their field, in their environment, or by the ingestion of stimulants of some sort.

They can be seen as irrepressible and so on. It may well be that you have a partner who is very extroverted, and you may worry that they're overdoing it. They're working crazy hours. They're working 70 hours a week. They’re push, push, push. You may think that they need to slow down and you force them to go to the Caribbean for a week. There they are checking their e-mail and you're tempted to say and you might say, “Good. You need to stop. Stop right now. Look at me. You're going to kill yourself.”

Now the paradox there, the subtlety there is that person may simply be extroverted and not disagreeable. They may not have that hostility that the real coronary-prone person has. The subtlety here is by loving them and trying to get them to slow down to improve their health, you may actually increase their hostility. I think that we need to be very careful when we interact with our loved ones and our colleagues that we understand the full spectrum of their personality dispositions when we're trying to do well by them and do good for them.

[0:12:48.7] MB: Let's come back to this, the different paths of success. I'd love to hear a little bit more about how people with high openness find success in life versus how people with high conscientiousness find success.

[0:13:00.4] BL: Yeah. The high open to experience person loves exploration. They have what I call alacrity. They're keen. When you mention something to them that sounds interesting, they throw themselves into it. They are as I mentioned earlier, they tend to do well in fields that require creative problem-solving. There have been some wonderful studies mainly out of the University of California Berkeley on creative individuals.

One of the most clearly emerging patterns of what these giants of creativity, I mean, in architecture were talking people like Frank Lloyd Wright. I mean, these are – he actually did not appear he was unable to, but people of his rank were studied and were compared with individuals who were not rated as creative as them in their fields; architecture, arts, science, technology and novelists and so on. They were in the same firms if they were architects, so you had a nice control group there. You had that highly creative ones, you had partners in the same firms that were not creative and you looked at their personality.

One of the best predictors of the creative individuals was their openness to experience. What's interesting about openness to experience is that when it comes to emotions, it means that you're very open to negative emotions, but also positive emotions. You have individuals a high in openness to experience, who are willing to accept and register in their daily lives that they're anxious, that they're depressed, that they're feeling a bit vulnerable, but they’re self-conscious about how things are going right now. These are aspects of negative emotion.

You also see in the highly creative people that they're over the moon joyful when things progress. That they could be cheery, they have aesthetic chills. One of the best unique features of open to experienced individuals is they experience what we call piloerections. These are your hair standing up when you – at the back of your neck when you’re listening to your favorite piece of music.

The interesting feature of those who are open to experience is that they may be seen as being very emotional, very up and down in their moods, passionate perhaps is another word for it. This can lead them both to extraordinary success in their emotion-driven creative work, but they can also be a real pain in the neck to work with. They require individuals who were perhaps more conscientious to check the bank balance in that major architectural project. To check the provision of elements for the creative acts and theater, or whatever it might be. To check that your search grants are coming through in the field of science.

One of the features of one of my books on Me, Myself and Us is that there's a bit of a myth of the creative hero that we think of highly creative individuals as being beyond the norm and emergent at a level where they cannot be compared to the normal person. I'm more interested in not the creative hero, but the creative project, the creative outcropping of those creative individuals. They cannot occur, will not occur without the concurrence of individuals who will tell you that the bank account is low, that they'll double-check the things you need to do, that will tell you if your fly is open when you're going to the bank manager for a loan.

It's the interplay of these different personalities that I find particularly intriguing and that we need to be mindful of, before we say there are good people, bad people, personality and the expression of personality is a social ecology. We draw from and contribute to the pursuits of others.

[0:17:24.2] MB: In some sense, that's almost like the classic artistic stereotype and that makes a lot of sense. I'm curious, we've talked a lot about these big five personality traits and how they can impact and predict life outcomes. How immutable are these traits, or how changeable are they?

[0:17:42.5] BL: It's a service of considerable research interest rate right now. In one sense, they're fairly stable. If you look at the kids in kindergarten who were the outgoing, extroverted ones, relative to their peer group when you come back for your school reunion, there's still relative to their peer group the outgoing extroverted ones, and the shy ones still tend to be a little bit shy and so on. There is this what we call rank order stability across the decades. That doesn't mean that individuals may not change. In fact, much of my own research has been looking at in how we may change from let's say, being an introverted person into being more extroverted, and why do we do this.

I coined a term, free traits, to discuss the characteristics or depict the characteristics of individuals who are biologically introverted, let us say, but whose actions appeared to be very extroverted. I use myself as an example, that I've been as you said in your introduction very, very graciously that I received some recognition for my teaching. In the first couple of lectures, my students certainly don't think I'm introverted. Biogenically, which is the term I use to subsume genetic and evolutionary and biochemical and other features of personality, biogenically, I'm very introverted.

One of the features that you can tell about introverts is that they don't handle stimulation in the same way as more extroverted people do, so that if I had a caffeine late in the afternoon, I can't sleep at night, whereas more extroverted person is relatively unaffected by that. What I find is that my trait expression and the trait expressions of the people listening to this program can often be shaped not just by your biogenic dispositions, but by the things that really matter to you, what I call your personal projects in your life, and my personal or personal projects is being a professor. It seems to me that as a professor, I'm called upon to profess which, means to convey with passion what I believe to be true, no holds barred.

When I talk to my students early in the morning and they'd be and up all night drinking milk, I need to engage them and have them not fall asleep or fall further asleep. I’ll do it, and I do it because I love my field and I love my students and I love to expose them to what I find is exciting in our research.

I can do that fairly easily now, because I've had decades and decades of experience doing it. People who act out of character in this way may run the risk of burning out. A naturally extroverted person can put on an entertaining lecture and not necessarily feel any cost for that, but those who act out of character can experience a cost. It works with the other big five traits. You may be naturally a very agreeable person, but you have a parent who needs to go into a care facility and you're getting stymied at every turn. For all of March, you need to act as a disagreeable person. You do so and it's hard for you, because you're naturally very, very sweet, but you do it.

It raises the question, why do we engage in this behavior? As I say, I think it's because of the core projects in our lives. We act out of character for professional reasons and we also act out of character for love. A guy who is trying to put on a great birthday party for his kid is likely to act out of character, even if he is introverted, as a goodtime dad who is really enjoying the party. After the party, he's ready to go into his room and just so to collapse.

This is part of what makes us human, I think. This is where I think, as I mentioned before that the study of our traits gets us into the study of human personality, but it doesn't take us all the way in. To look all the way in, we need to look at these core projects in our lives. To look at how we sometimes act out of the character and look at how we sometimes bend to accommodate to the social expectations, the professional expectations, the expectations that come from being a good friend. This makes life more complex, but to me it makes it much more intriguing.

[0:22:51.8] MB: I think that makes a lot of sense. I want to dig into the concept of free traits a little bit more. Before we do, you touched briefly on this concept of the biogenic nature and I want to zoom out and examine. You've talked previously about the three different natures; biogenic, sociogenic, etc. Would you explain that framework and why that's important in understanding personality?

[0:23:16.2] BL: Yeah, thanks for that, because it's a really important distinction, I believe. We’ve moved way beyond the nature-nurture debate of what I would have been exposed to as an undergraduate on. We now know that one has one's nature or nurtured, that their genetic expression is contingent upon context and certainly an intrauterine life, their influences from external influences that will shape the expression of genes. We can't simply talk about something just purely nature or purely nurtured.

That said, I think it's useful when we talk about traits to talk about the biogenic influences on them. We know for example, that some of the personality characteristics, particularly openness to experience and extraversion are linked to dopaminergic pathways in the brain and the reactivity, other aspects, the more stabilizing aspects of conscientiousness and so on. I seem to be more related to the serotonergic pathways. They're also some influence and some research. Not all of which is concurs with other research, so there's still a bit of complexity and about the molecular genetics of personality and various snips and sorts that will shape our lives that has not been as cumulatively impressive as it was originally thought.

I think that there is no doubt that there is a biogenic base to personality. That's the base that we may act against when we're deliberately trying to shape our own lives, or we can act in accordance with it. Let's take extraversion as example. We can clearly examine and lay out the biogenic influences on extraversion as I mentioned. There are also sociogenic influences on the expression of behavior that is regarded as extroverted. Some cultures placed a premium on extroverted conduct, others place a premium on more introverted conduct.

For example, when people in some Asian countries are talking about problems with their content in school, they're worried that their kids are too extroverted and they want to become more introverted, because the norm there is a more introverted norm. Whereas in North America is typically the opposite, that that is the concern of the parents.

We have biogenic, we have sociogenic influences upon our behavior and they meet as if  we’re in the idiogenic, and that's the same root as the word idiosyncrasies; is the particular singular aspect of your own behavior. I think it's important, and so let me just preface some further comments on that by saying that in personality psychology, we study the way in which each of us, each of the listeners here is like all other people, like some other people and like no other person.

The idiogenic source of our personality are the singular pursuits projects, the commitments that you make in your life. I believe that all three of these influences play out as important factors in shaping our lives. As you move through your profession, as you try to improve yourself as many of your listeners are motivated to do, we can look at the dance as a word between your biogenic propensities, the sociogenic constraints within which you work and the idiogenic projects, commitment, concerns that really motivate you, that make you distinctive among all the other people in your life.

I think that if we ignore any of those roots, we'll miss something really important. It's funny, I would often, before my classes I would meet with them and they'd be milling around before class and I got into the habit of saying, “So, how's it going?” The answer was always, “Fine.” The next day, how's it going? Fine. Every day it was the same routine. One day I came in and I said, “How's it going?” The response was, “Fine.” I just said, I looked at the student, I said, “No, really? How's it going?” That no really, was really an opening to discourse and exchange of ideas and what really concerned them, that was very, very rewarding, both for them and for me, because I genuinely was interested in how they're doing.

The response would be, “Really? Terrible. My girlfriend's gone to Stanford and left me again.” I think the multivariate statistics was designed to suck the very soul out of me. They get into things that are singular about your girlfriend, Leslie. Distinctive about how you find stats difficult. That allows me to understand them way more than if I were to simply look at their scores on big five personality traits.

I guess, one of the things I'm crafting here is the argument that traits are a necessary way of understanding one personality, but they're insufficient. There are these other ways in which are like no other person. The distinctive Bodnarian aspects of Matt that I think are really important to take into account. Else, or else, we just stick you in a category, put you in a pigeonhole and I'm not even sure pigeons belong in those pigeon holes.

[0:29:22.4] MB: In some sense, by the way I love that phrase, the Bodnarian aspects of Matt, that's a good one. Rather than this black and white conception of an individual as a collection of a bag of traits, it's really a much more complicated mix of biological factors, social impacts and also individual desires, goals and experiences.

[0:29:44.1] BL: That's right.

[0:29:44.7] MB: How do you see agency, or individual agency and control playing into how we can shape our own personalities and then how it interacts with this stew of factors?

[0:29:58.3] BL: That's a really great question. That could take us three hours, but let me compress it into two minutes and eight seconds. Agency is really a crucial concept to invoke when you're trying to explain the shape of human lives. This is where the idiogenic sources is highlighted, that earlier perspectives on human personality would argue that we're simply the victim of our biogenics, or upon shaped by the sociogenic influences in our lives.

I've argued for many years and there are certainly other theorists as well; Al Bandura, perhaps most, well certainly most famously in the field of psychology, who have argued that we are not pawns, but agents, that we craft our lives in ways that transcend the forces that arise out of our biologies and our cultural shaping. That there are is that we’re fates beyond traits. I believe that agency, the act of shaping of our lives, which is what I mean by an agency, is a necessary way of understanding why individuals do what they do. I think it is an important stance to take in our lives to feel that we can shape things, that we’re not victims, but that we can shape our lives.

I also believe that we can overdo in our expectation that we can invariably shape whatever it is we want. One of the things that I emphasize when I'm talking about people's personal projects is that they be based on reasonable appraisal of the ecosystem in which they're working. By that, I mean that if you are not aware that there are legitimate constraints upon your behavior, legitimate in the sense that these are reality constraints, that no amount of wishing and no amount of agential optimism can subvert, that you need to take these into account when you're shaping as best you can your life.

This is the kind of reality test. Sometimes it's really difficult to tell students for example, the course that they’re trying to pull at might work, but a much better one in which they can be truly excellent is this one instead. Many people I think find themselves hooked onto a particular desired identity in the future, without sufficiently checking into alternatives that could bring them to joy in the sense of efficacy and the sense of joy that they wish. Therefore, they can actually squander their twenties by pursuing something which would be better off downplayed and explore other alternatives.

I think a good teacher will provide those alternative paths to people who are stumbling on the paths that they're currently exploring. A good parent would do that with their kids, and a good friend will do that. “When you say so, I'm going to do X.” You wonder if in fact this is such a good idea. Go for it is very rewarding as a thing to say to a friend, but only – but all too often, it's a cheap way out of I'm not really being a friend, because you realize that there may be alternatives to that action that would be better off, given the person's natural talents and we all have talents that can create successful lives for us if only we would explore them instead of getting bogged down in less fruitful ones.

[0:33:57.2] MB: It's funny. I think in many ways you're echoing a theme that we hear repeatedly on the show, which is this idea that’s accepting and facing reality as it is, rather than as you want it to be, including the self-awareness of looking at your own limitations and weaknesses is really an essential component of success.

[0:34:16.9] BL: Absolutely. It's very interesting that as a professor, I find that the hardest lecture I give is on this topic, because students want to be told that they want to have reinforced what they've learned, that there's nothing you can't do if you want it enough and work hard enough at it. I wish this were so. I would love to play in the World Cup, but I'm a little too old and I have no football skill, but I can certainly become the most astute observer of the World Cup in Canada where I’m from. If we can find alternatives to the projects that we want to pursue that are more viable, this is highly desirable.

In fact, I've reached the conclusion that human wellbeing, success in terms of the show's themes, depends on the sustainable pursuit of core projects in our lives. A core project is a project which if you woke up without it tomorrow morning, if it were no longer there for whatever reason, you may wonder whether you should carry on at all. These are the things that crowned us, the philosopher Bernard Williams called these ground projects. These are things that are the greatest source of meaning to us in our lives.
For many of us, it's family and the love of spouse. For others, it is their profession. A core project has to be sustainable. In one way, it can be sustainable. The sustainable pursuit can be maintained if you have sufficient internal motivation, and if you realistically examine your ecosystem, which goes to your point Matt, that if you really don't think that there is a barrier there and there is, and you get as the British say god smacked by reality, it can really unhinged you.

I think we need to be more cautious and discerning in the things we undertake by looking at the possible difficulties. Indeed there's some exciting research out of Columbia University on precisely how envisaging these barriers to project or goal pursuit may enhance your ability to cope with them and to bring them through to completion.

[0:36:49.1] MB: This is a two-part question, but what shapes our selection of our core projects, and then also how can we select the right kinds of core projects for ourselves with the perspective in mind of what we've talked about in terms of sustainability and internal motivation and an assessment of our own place within that stew, or that ecosystem of various factors?

[0:37:13.3] BL: Yeah. This is a hard question and it's one that I don't have an answer to – that satisfies me yet, but I can give you a few directions that I've been going over the years in trying to grapple with it. I think the question of how do we choose the core projects goes to the whole question of our biogenic natures. I think that we are naturally predisposed to being attracted to things that become our specialty, and that if we look at little kids who suddenly become excited by animals and they fantasize about animals and they develop a really discerning orientation to them, or sports, or friendships.

These natural dispositions that we don't borrow from our cultural scripts, but are just naturally oriented to I think are the first line of influence that help shape what will become a core project. Getting social validation for them in terms particularly of having them modelled by people you admire, this could be ranging from your parents to individuals who are become your mentors, this can make you suddenly go up and say yes. Yes, what Rajit has been doing is exactly what I want to do, and I'm going to internalize that as a core project in my life.

I think that again, I love your invoking of the word stew. I think that out of the stew, emerge biogenically influenced, but also socially and culturally shaped aspirations the ideal me, the possible self that I could be in the future that is anchored in a core project. When I talk to clinicians who have worked within the framework I've been looking at with core projects, but they say that individuals who lack any core project in their life, who are equally interested moderately in a whole bunch of things don't fare as well.

When they do become committed to a project that trumps everything else, meaning in their life is enhanced and the clinical picture becomes more optimistic. I think that the sustainable pursuit of core projects is vital. The way in which we get those core projects, how they are shaped or more challengingly, how they arise in the first place is on the agenda for my colleagues and students over the next few decades more.

[0:40:01.9] MB: This is a change in direction, but I'm curious and I think it ties back into this in some ways. When you talk about and you've previously written about the myth of authenticity, can you tell a little bit more about what that means and how that interacts with what we've been talking about?

[0:40:17.3] BL: Yes. The myth authenticity. One of the influences that really shaped my early development in the study of personality was by a psychologist who should be read much more than he is, but he's quite famous among personality researchers, by the name of George Kelly, who's an American, who wrote about The Psychology of Personal Constructs. In one of his books, he talked about how insipid was the admonishment to be yourself. He said that I can't think of anything much more boring than being yourself. It's a very boring way of living your life.

Let's try to see what you might become that's different. Let's look at alternative construals of oneself. I remember that interesting me at the time, and then it coming up again when we see this whole business about authenticity, which is very hot in the management literature right now and the organizational behavior literature, and the notion that it is really crucial for a young manager for example, to be authentic in her or his management style.

I remember a wonderful depiction of this as something that sounds great, but can actually really, really backfire. The example in the Harvard business review was of a person who said, “Yeah, I'll be authentic. I have to be a woman. I want to let my staff know that I'm scared, I'm vulnerable. I feel really nervous when I am speaking to the board.” She did and it ended up that this rather than this authenticity bolstering her management credibility, lowered it.
It would have been better according to the analysis, had she not given in to the authenticity of her biogenic nature, but idioenically in terms of the goal that she had to act in a way that was more assertive and confident and self-efficacious. Your listeners may be saying, “Maybe I should just be natural and be authentic by being not very agreeable. I'm a disagreeable person. Really being – spending most of my time playing games on my computer. Yeah, I'm not conscious, but man I'm really, really authentic in missing deadlines, because that's me. This is the authentic me.” With Bud, you get Bud. You don't get somebody else. I'm an authentic slob.

That is not likely to wax well for Bud, because succeeding in life I think requires that we adopt core projects that shape us in ways that are not just socially desirable, that would be rather superficial, but lead on to greater fortune, lead on to productivity, lead on to exciting new ventures.

You may be, you may regard authenticity as something which reflects only your true biogenic you. I think this is misleading. I don't think you should just naturally be yourself, except perhaps with your dearest friend, where we say, “Yeah. Now I can really be you. I can be me and you can be you and we can hang out together and let everything just be natural.” There is another authenticity and it is showing adherence to and respect for your core aspirations in your life. It may mean that some people may see you as being a little bit disingenuous. On the other hand, acting out of character in the way we've been discussing can also lead to real change. It can also mean that you become that which you're opposing, and that can be liberating for creating new paths in our lives.

[0:44:31.8] MB: For listeners that want to concretely implement some of the ideas that we've talked about today, what would be an action item or a piece of homework that you would give them to start implementing some of the things we've discussed?

[0:44:46.2] BL: I'm a big believer in the effectiveness of self-change projects. One thing that’s worth mentioning is that when individuals take on a desire to change, in the way that the philosophy of your whole podcast is about constructive, personal change that will lead to greater success, the origin of that project is really important. For example, if you're very introverted as I am biogenically, and you want to become more extroverted, then it really helps to practice this. Practice it in small settings first. Try speaking up at a meeting where it's not too threatening to do that, or and expand it and gradually build up from small starts, small wins as we call it, to more challenging approaches.

Now if you initiated it, it's much more likely to go well, than if it were forced upon you by somebody else. If somebody says to you, “Doug, you've really got to be more outgoing starting next Thursday man,” that is less likely to be successful. Than if Doug himself chooses that project after a degree of reflection. Those who are listening who want to work on enhancing their social repertoire by becoming more agreeable, but retaining the capacity to be disagreeable when it's warranted, to be both extroverted and more introverted depending on the context that you're in, to be stable emotionally, but to see the value of being sensitive and hypersensitive, which more neurotic people feel.

You can mount these experiments. They can be itself change experiments that you may start off slowly and maybe take, the first one will be a week. For this week, you're going to move in a direction on the big five, or any other desirable change that you want. That is a step in the right direction. Then reflect on it at the end of the week and see, “Whoa, boy. That was tough, but the feedback I got was really terrific. Or that really sucked, and the feedback I got was what on earth is up with you.” Well then, you may have to shape that back a bit.

Now here is where getting some professional help and counselling help is always a good idea.  I find that the people are able to do these little short-term experiments of what George Kelly, who I mentioned before called fixed role explorations, where you try out a new way of behaving, and then you monitor the effect that it has. This can be quite liberating, and particularly if you have a community of people who know that's what you're doing. I don't think this has to be done by self.

You say, okay, I'm not that agreeable a person. In fact, people have called me the seventh most disagreeable person in New York. I think that it's getting me into difficulty. I know it's not good for my health to constantly piss people off. For the next week, I'm going to try doing things, and if you catch me being agreeable and pleasant and it doesn't seem phony, let me know because I'm going to do this for a week. If you think we were able to do those shortcoming experiments, self-change experiments, I think that would be a good concrete way in which you could change the trajectory you're on right now.

[0:48:19.6] MB: For listeners who want to learn more about you and your work, where can they find you and your various books, etc., online?

[0:48:27.0] BL: You can at all major book dispensers. You can get a book called Me, Myself and Us: The Science of Personality and the Art of Well-Being. The other book for those with shorter attention spans is called Who Are You, Really? The Surprising Puzzle of Personality and it's based on my TED talk 2016 by the same title.

[0:48:52.5] MB: Well Brian, thank you so much for coming on the Science of Success, sharing all of your incredible wisdom and stories. It is a fascinating conversation, really, really interesting and very much appreciate you joining us on the show.

[0:49:04.0] BL: Thank you. Delighted and your podcast is vitally important. I'm just delighted to participate in it. Thank you.

[0:49:11.4] MB: Thank you so much for listening to the Science of Success. We created this show to help you our listeners master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an e-mail. My e-mail is matt@successpodcast.com. That’s M-A-T-T@successpodcast.com. I’d love to hear from you and I read and respond to every single listener e-mail.

I'm going to give you three reasons why you should sign up for our e-mail list today by going to successpodcast.com, signing up right on the homepage. There are some incredible stuff that’s only available to those on the e-mail list, so be sure to sign up; including an exclusive curated weekly e-mail from us called Mindset Monday, which is short, simple, filled with articles, stories, things that we found interesting and fascinating in the world of evidence-based growth in the last week.

Next, you're going to get an exclusive chance to shape the show, including voting on guests, submitting your own personal questions that we’ll ask guests on air and much more. Lastly, you’re going to get a free guide we created based on listener demand, our most popular guide, which is called How to Organize and Remember Everything. You can get it completely for free along with another surprise bonus guide by signing up and joining the e-mail list today. Again, you can do that at successpodcast.com, sign up right at the homepage, or if you're on the go, just text the word “smarter", S-M-A-R-T-E-R to the number 44-222. 

Remember, the greatest compliment you can give us is a referral to a friend either live or online. If you enjoyed this episode, please leave us an awesome review and subscribe on iTunes because that helps boost the algorithm, that helps us move up the iTunes rankings and helps more people discover the Science of Success. 

Don't forget, if you want to get all the incredible information we talked about in the show, links transcripts, everything we discussed and much more, be sure to check out our show notes. You can get those at successpodcast.com, just hit the show notes button right at the top. 

Thanks again, and we'll see you on the next episode of the Science of Success.


July 12, 2018 /Lace Gilger
Emotional Intelligence, Mind Expansion
BrianNosek-01.png

Self Help For Smart People - How You Can Spot Bad Science & Decode Scientific Studies with Dr. Brian Nosek

July 05, 2018 by Lace Gilger in Mind Expansion

In this episode, we show how you can decode scientific studies and spot bad science by digging deep into the tools and skills you need to be an educated consumer of scientific information. Are you tired of seeing seemingly outrageous studies published in the news, only to see the exact opposite published a week later? What makes scientific research useful and valid? How can you, as a non-scientist, read and understand scientific information in a simple and straightforward way that can help you get closer to the truth - and apply those lessons to your life. We discuss this and much more with Dr. Brian Nosek. 

Dr. Brian Nosek is the co-founder and Executive Director of the Center for Open Science and a professor of psychology at the University of Virginia. Brian led the reproducibility project which involved leading some 270 of his peers to reproduce 100 published psychology studies to see if they could reproduce the results. This work shed light on some of the publication bias in the science of psychology and much more.

  • Does the science show that extrasensory perception is real?

  • Is there something wrong with the rules of the science or the way that we conduct science?

  • What makes academic research publishable is not the same thing as what makes academic research accurate

  • Publication is the currency of advancement in science

    1. Novel, positive, clean

  • What does “Nulls Hypothesis significance testing” / P-Value less than .05 even mean?

  • Less than 5% of the time would you observe this evidence if there was no relationship

  • The incentives for scientific publishing often skew, even without conscious intent by scientists, towards only publishing studies that support their hypothesis and conclusions

  • The conclusions of many scientific studies may not be reproducible and may, in fact, be wrong 

  • How the reasoning challenges and biases of human thinking skew scientific results and create false conclusions

  • Confirmation bias

    1. Outcome bias

  • “The Reproducibility Project” in psychology

  • Took a sample of 100 studies 

    1. Across those 100 studies - the evidence was able to be reproduced only 40% of the time

    2. The effect size was 50% of what it was 

  • “Effect Sizes” - how strong was the effect of the studied phenomenon

  • The real challenge is that it's extremely hard to find definitive evidence of whether the replication of studies 

  • Science about science is a process of uncertainty reduction

  • What The Reproducibility Project spawned was not a conclusion, but a QUESTION

  • The scientific method is about testing our assumptions of reality with models, and recognizing that our models of the world will be wrong in some way

  • The way science makes progress if by finding the imperfections in our models of reality

  • How do we as lay consumers determine if something is scientifically valid or not?

  • How do we as individuals learn to consume and understand scientific information? 

  • How can we be smarter consumers of scientific literature?

  • We discuss the basic keys to understanding, reading, and consuming scientific studies as a non-scientist and ask how do we determine the quality of evidence?

  • Watch out for any DEFINITIVE conclusions

    1. The sample size is very important, the larger the better

    2. Aggregation of evidence is better - “hundreds of studies show"

    3. Meta-studies / meta-analysis are important and typically more credible

    4. Look up the original paper

    5. Is there doubt expressed in the story/report about the data? (how could the evidence be wrong, what needs to be proven next, etc)

  • What is a meta-study and why should you be on the lookout for those when determining if scientific data is more valid? But there are still risks to meta-analysis as well

  • Valid scientific research often isn’t newsworthy - it takes lots of time to reach valid scientific conclusions 

  • It’s not just about the OUTCOME of a scientific study - the confidence in those outcomes is dependent on the PROCESS 

  • By confronting our own ideas/models of reality, our understanding of the world gets stronger and moves towards the Truth

  • Where do we go from here as both individuals and scientists? How can we do better?

  • Transparency is key

    1. Preregistration - commit to a design

  • The powerful tool of “pre-registration” and how you can use it to improve your own thinking and decision-making

  • As individuals trying to make evidence-based / science-driven decisions in light of these findings, how can we apply these lessons to ourselves?

  • Homework - deliberately seek out people who disagree with you, build a “team of rivals"

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Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions on how to do that).

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This weeks episode is brought to you by our partners at Brilliant! Brilliant is math and science enrichment learning. Learn concepts by solving fascinating, challenging problems. Brilliant explores probability, computer science, machine learning, physics of the everyday, complex algebra, and much more. Dive into an addictive interactive experience enjoyed by over 5 million students, professionals, and enthusiasts around the world.

You can get started for free right now!

If you enjoy learning these incredibly important skills, Brilliant is offering THE FIRST 200 Science of Success listeners 20% off their Annual Premium Subscription. Simply go to brilliant.org/scienceofsuccess to claim your discount!

Show Notes, Links, & Research

  • [Wiki Article] Reproducibility Project

  • [Study] Reproducibility Project: Psychology

  • [Research Article] Estimating the reproducibility of psychological science

  • [Study] Investigating Variation in Replicability: A “Many Labs” Replication Project

  • [Wiki Pages] Investigating Variation in Replicability: A “Many Labs” Replication Project

  • [Article] How Reliable Are Psychology Studies? By Ed Yong

  • [Podcast] Planet Money - Episode 677: The Experiment Experiment

July 05, 2018 /Lace Gilger
Mind Expansion
Dr. Moran Cerf-01.png

Real Life Inception – From Bank Robbery to Neuroscience with Dr. Moran Cerf

June 28, 2018 by Lace Gilger in Decision Making, Mind Expansion

In this episode we discuss real life inception with a former bank robber turned neuroscientist. Is it possible to plant ideas in your head? Are your memories an accurate reflection of past reality? Can you change and mold your memories to be different? We open the door on human irrationality and explore why and how we make bad decisions, and what you can do to make small changes that will create a big impact in your life and much more with our guest Moran Cerf.

Dr. Moran Cerf is a professor of neuroscience and business at the Kellogg School of Management and the neuroscience program at Northwestern University. He is also a member of the institute of complex systems and was recently named one of the “40 Leading Professionals Under 40.” His research uses methods of neuroscience to understand the underlying mechanisms of our psychology, behavior changes, emotion, decision making and dreams. His work has been featured on the TED Stage, In WIRED, The Scientific American, and much more. 

  • What’s it like to Rob a Bank?

  • How Moran went from an accomplished bank robber to a prominent neuroscientist

  • Most times in life we tell our story backward to make sense of the past

  • Are people rational actors who make decisions in their own best interest?

  • Humans are not rational actors - they often make irrational choices

  • Behavioral economics opened the door to explaining human irrationality - but neuroscientists were necessary to truly explain WHY these mistakes were happening

  • Irrational behavior - why it works - and how we can change it 

  • Is losing a $10 movie ticket the same as losing $10? In case of most people’s behavior - almost certainly not. 

  •  Your memories are not a reliable reflection of reality or your past - despite the fact that you think they are 

  • “Don’t believe everything you think"

  • Real Life Inception - Planting Ideas In Your Brain, re-shaping your memories

  • How neuroscientists use magicians and slight of hand to demonstrate our ability to rationalize and explain our decisions

  • If you make a small positive step, the brain will start to build pillars of support to underpin that new behavior

  • How does neuroplasticity impact our brain's ability to change adapt and transform our beliefs and memories

  • Your memories are never fixed - they aren’t sitting in a vault, perfect, unchanged. Your memories are changed and modified every time you remember them and pull them back. 

  • Ever time you use a memory, you change it a little bit - over time we change memories greatly - we can remember things that never existed and forget what truly happened

  • This is how the brain deals with trauma and negative experience

  • Even when you’re sleeping your brain rehearses, loads, and engages with your memories.

  • Bringing up and talking through negative memories physically reshapes those memories in your brain

  • You can use a daily decision-journal to see when you make the best decisions - and try to emulate those decisions - find the commonalities in situations where you made good choices

  • Humans are a lot simpler than we think we are. 

  • You think you are very unique - in terms of your brain - but we are very similar and fall into predictable behavioral patterns and biases 

  • When it comes to human behavior and decision-making - we are a lot more similar than different 

  • We often think our decisions are our own - but in reality, they are often influenced by biases, the environment, and many things beyond our control. 

  • We are discovering that more and more of our brain is not really under our control. 

  • We use 100% of our brain, but it's not all accessible to us. 

  • Subtle shifts in your environment change how you respond to things. 

  • “Embodied cognition” shows that many things are happening to us, that we don’t have full control over 

  • If you have a name for something you can think about it, if you can think about it you can control it

  • Coding things are huge as well (what was the temperature, your mood, hunger level etc when you made decisions)

  • Just by listening to this episode you’re improving your ability to think more effectively and make better decisions! 

  • How can we take these lessons of neuroscience and apply them to make ourselves smarter and better decision makers?

  • Making decisions is a tax on your brain. Outsource low-level unimportant decisionmaking. 

  • Evolution is an incredibly slow process - it takes millions of years

  • Planting computer chips into your brain - and teaching your brain how to read and interact with them. 

  • Homework - surround yourself with people who are doing what you want to do 

  • Think about what you want

    1. Find people who have it 

    2. Spend time with them and in their proximity

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YouTube.png

Thank you so much for listening!

Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions on how to do that).

unnamed (1).png

This weeks episode is brought to you by our partners at Brilliant! Brilliant is math and science enrichment learning. Learn concepts by solving fascinating, challenging problems. Brilliant explores probability, computer science, machine learning, physics of the everyday, complex algebra, and much more. Dive into an addictive interactive experience enjoyed by over 5 million students, professionals, and enthusiasts around the world.

You can get started for free right now!

If you enjoy learning these incredibly important skills, Brilliant is offering THE FIRST 200 Science of Success listeners 20% off their Annual Premium Subscription. Simply go to brilliant.org/scienceofsuccess to claim your discount!

Show Notes, Links, & Research

  • [Personal Site] Moran Cerf

  • [Wiki Article] Behavioral economics

  • [Wiki Article] Daniel Kahneman

  • [Wiki Article] Embodied cognition

  • [Wiki Article] Francis Crick

  • [SoS Episode] The Power and Danger of a Seemingly Innocuous Commitment

  • [SoS Episode] The Mysteries of Consciousness Explained & Explored with Neuroscientist Dr. Anil Seth

  • [SoS Episode] The Scientific Search for The Self - Discovering Who You Truly Are with Dr. Robert Levine

Episode Transcript


[00:00:19.4] ANNOUNCER: Welcome to The Science of Success. Introducing your host, Matt Bodnar.

[0:00:12.0] MB: Welcome to the Science of Success, the number one evidence-based growth podcast on the internet with more than 2 million downloads, listeners in over a hundred countries and part of the Self-Help for Smart People Podcast Network.

In this episode, we discuss real-life inception with a former bank robber turned neuroscientist. Is it possible to plant ideas in your head? Are your memories an accurate reflection of past reality? Can you change and mold your memories to be different? 

We open the door on human irrationality and explore why and how we make bad decisions and what you can do to make small changes that will create a big impact in your life and much more with our guest, Moran Cerf.

I’m going to give you three reasons why you should join our email list today by going to successpodcast.com and signing up right on the homepage. There’s some amazing stuff that’s only available to our email subscribers, so be sure to sign up and join the email list today. First, you're going to get an awesome free guide that we created based on listener demand. This is our most popular guide and it’s called How to Organize and Remember Everything, which you can get completely for free along with another surprise bonus guide. You got to sign up to find out by joining the email list today.

Next, you’re going to get a curated weekly email from us every week called Mindset Monday. Our listeners have been absolutely loving this email. It’s short. It's simple. It’s filled with articles, videos, stories, things we found interesting or fascinating in the last week. 

Lastly, you're going to get exclusive content and a chance to shape the show. You can help us vote on guests. You can help us change our intro music and much more. You can even submit your own questions to upcoming guests. You’ll also have access to exclusive giveaways that only people who are on the email list get access to, and much, much more. Be sure to sign up and join the email list. There’s some incredible stuff, but only subscribers who are on the email list are getting access to this awesome information. 

I wanted to also highlight before we start this interview, we had an amazing conversation with our guest Peter Shallard a couple weeks go where we looked at the gap that exist between learning and doing and why it is that so many smart, ambitious people invest hours in their growth and development but fail to see breakaway external results for the time they’ve invested. If you sometimes feel overwhelmed by all the things you know you could or should be implementing to level up your life or career, then that episode will blow your mind. 

We explore what science is telling us about the actual execution of concrete individual growth and measurable upward mobility across various dimensions of life. We share the most effective tactic for moving yourself from learning to doing and much more with our very special guest, Peter Shallard. That interview is one of the most impactful interviews we’ve done on the Science of Success. It’s completely different from any other episode and it will help you finally take action on what you’ve been procrastinating on. Check that episode out. 

Now for our interview with Moran. 

[0:03:31.0] MB: Today we have another fascinating guest on the show, Dr. Moran Cerf. Moran is a professor of neuroscience and business at Kellogg School of Management and the neuroscience program at Northwestern University. He’s also a member of the Institute of Complex Systems and was recently named one of the 40 leading professionals under 40. He’s work has been featured on the TED Stage, in Wired, Scientific American and much more. 

Moran, welcome to the Science of Success.

[0:03:58.9] MC: Thank you. 

[0:04:00.1] MB: Well, we’re thrilled to have you on the show. You’re obviously a fascinating individual, and for people in the audience who may not be familiar with you, I’d love to start out with – I’m sure you get asked this all the time because it’s such an incredible kind of moniker or experience to have kind of attach your name, but as somebody who loves heist movies and bank robberies and all that kind of stuff, tell us about your experience robbing banks.

[0:04:25.1] MC: Well, I spent over a decade of my life in my teens and early 20s working as a computer hacker for the good guys. So my job was to help banks and government institutes find what hackers could do badly to their systems before the hackers actually do that. I help them secure the systems better. So in doing so, one of my jobs was actually to try to break into the organizations, to the banks, to the financial institutes of sorts of find flaws in the security so we can secure them better. So I did have a lot of bank robberies on my sleeves. 

[0:04:59.6] MB: And in some of these cases, I mean, obviously a lot of it was sort of digital penetration testing, but in some cases you actually physically robbed these banks. 

[0:05:07.8] MC: Yeah. What’s less known about bank robberies, since there aren’t a lot of books with directions how to do that, is that the majority of them are actually of course done online using hacking tools, but hackers are also responsible for finding flaws in security more kind of physical. Someone leaving a note on the computer with their password or a camera that works on batteries and the batteries die every now and then and no one cares about that. 

So our job as hackers was also to sometimes actually go to the bank physically and try to find those security flaws and it involved actually coming to the bank and physically asking for the key to the vault and pretending to be bank robbers to see how it works. So we did that a few times, and for all purposes for the point of the bank tellers, this is a regular bank robbery, a clumsy one though.

[0:05:59.5] MB: I mean, that’s truly amazing. I can’t imagine what that experience must have been like, and I’m sure it was a lot of fun as well. 

[0:06:08.2] MC: Makes for a lot of stories. 

[0:06:09.7] MB: That’s true. So you’re an accomplished bank robber turned neuroscientist. Tell us a little bit about how that sort of transition took place and what drew you into the world of neuroscience?

[0:06:22.2] MC: So like most things in life, we tell our story backwards based on how we got to where we got rather than forward by planning it, and I guess I could think of various ways to figure out how I ended up who I was. But I think that I would boil it down to at least one encounter with a famous neuroscientist and biologist, Francis Crick, who was one of the guys who was remarkable in many ways, but essentially is the father of modern biology because he discovered the double helix and how it creates basically the building blocks of life and won the Nobel Prize in the 50s for that. 

After that, he became a neuroscientist who focused on looking at consciousness, and I was just a kid fascinated by consciousness research when I met him once and told him about my career trajectory in the hacking world and only learned at the time that he also had a short-lived career as a hacker during World War II. He was breaking codes for satellites, we were breaking into banks, but in his mind there was some similarity. The way he phrased it was that if you know how to look into black boxes and understand how they work without actually having access to what’s going on inside, you are what makes for a good scientist. 

Then he said the sentence that always changes someone’s life, “If you’re willing to give up your career right now and move to neuroscience, I’m going to write a letter of recommendation for you.” With a letter of recommendation from the Nobel laureate who discovered DNA, you pretty much can go to any school you want. So this was the moment that shaped everything and made me live my career as a hacker and start on as a neuroscientist trying to look at black boxes in the brain. 
 
[0:07:59.7] MB: That’s fascinating and really, really interesting. So I’m curious, I mean, I know a lot of the work you’ve done has kind of been around decision making and how our brains work. Starting out with kind of this core premise you look at, and I think this is something that’s being rapidly adjusted. But if you look at something like economics or many of the kind of social sciences, there’s this presumption that people are rational actors who make decisions in their best interest. Is that a roughly accurate way to think about human behavior?

[0:08:30.6] MC: So what you’re alluding to is exactly right. For the last 180 years, economics and much of the business world relied on their mistake, and this is a mistake to some extent even though there are some tools to this mistake, which is that humans are rational. It’s not. Humans are irrational. They’re not fully irrational, but they’re not rational in the way the equation predicts. So for the days of Adam Smith who created the idea of a homo economicus and national being, we could expect a lot of the theories of economics by assuming that people make rational choices, that if you have two items and one of them is cheaper, you’re going to buy the cheapest one. If you have two things that otherwise identical, you would never buy the thing that is more emotionally connected to you for no reason, because emotions shouldn’t have any part in economics. It should be just a pure rational choice. But we know that people don’t work like this. We know that forever there’s always some anomalies in the equations that couldn’t be explained by the theory, and this was the psychology of human beings, that sometimes we do buy the most expensive thing just because it signals to others that we’re willing to pay a lot of money for something expensive, and it makes no sense economically, but it makes total sense for us, because pride is something that the equations of Adam Smith couldn’t really put as an argument. 

We know that sometimes people do things because they’re sad that they wouldn’t do if they were not sad. So just somehow your feelings change what you buy. We know that the temperature in the room, who you talked to before, how many things you looked at before you made this choice. All of those things end up making us choose things different than what the equation predicted. 

For the last 20 years, there’s been a field called behavioral economics that basically took all the mistakes so to speak of the predictions and explained them, and they explained them using psychology. They said people aren’t rational. People have all kinds of works of their mind that lead to what they do that cannot be explained by just looking at an equation, but can be explained perfectly if you look at psychology. 

However, this also got to a dead end at some point. So a lot of the behavioral economists, which were mainly psychologists who did economics couldn’t really explain why this is the case. They could describe it, but not explain why. They said people would sometimes buy the product in the middle if you have three options, but we don’t know why. We think that because they don’t want to buy the cheapest one. They don’t want to buy the expensive one. They want the middle one, and this kind of works well, but we can’t really explain to you why or how we think, and more than that we can’t change that. If we want to make people be rational, we don’t know how. We only know that they aren’t, and that’s where neuroscientists like myself penetrated this field of behavioral economics and said, “We can explain to you. We can explain to you how the mind work and actually help you understand why people do the things that you quantify as irrational, and also we can actually help you change them.” So we can look at the brain and see what drives behaviors from the brain’s perspective and then offer ways to change that, and this is I think where people like me came. 

So there’re three kinds of states. First; economics theory predicts thing that make mistakes. Then behavioral economics or psychologists come and explain those mistakes by saying they’re consistent and they’re predictable and they always happen, but we don’t know how to change them or how to fix them. Now neuroscientists come and say we can fix them, change them and even offer a kind of complete explanation of how people behave, and that’s where I come into the world of economics, business and bring neuroscience to the game.

[0:11:54.1] MB: So let’s explore that a little bit more. Tell me about what are some of the kind of conclusions or explanations that you’ve uncovered and working on discovering around how people behave irrationally and perhaps how they can change or modify that behavior?

[0:12:10.9] MC: So I’ll give you examples of irrational behavior, what we understand about how people work and then how we can change it. So for instance there’s a classical experiment that actually won its author the Nobel Prize, Daniel Kahneman, the early turn of the century, where he show that people behave irrationally in the following ways. Imagine that you, for instance, bought a ticket to the movies for $10 and when you arrived at the theater and you’re about to enter you realized that somewhere between your home and the theater you lost the ticket. It fell off your pocket and you now lost our ticket and they asked a question, “Would you now stand in line and buy another one for $10?” Some people said yes and many people said no, “I’m fed up with this theater. I’m upset. I’m going home.” 

Then they asked people a different question. They say, “Imagine you didn’t buy a ticket. You just went to the theater to buy one and on the way to the theater you lost $10. Would you now not buy a ticket to the theater?” Everyone said, “Of course, I will buy a ticket to the theater. What does it actually do with losing $10?” 

For economists, $10 in the form of our precedent or $10 in the form of a ticket are the same. It doesn’t matter what image is on the paper, but for us it matters, because in one way we feel like we invested some of our emotions into the purchase and when we lost it we feel like we lost part of the theater and we might actually go home. 

Now, when we come to think about it, we know that people indeed behave this way because they think of money differently in context. They think of money differently when they’re angry, when they already put something to it, but we can’t really change that. My colleagues and I come and try to change things is by looking at how our memories work, how our emotions work and basically offering access to those from various levels of complexities. 

So I’ll give you the most complex one we can do right now, which is to actually change your memories and make you behave differently. That’s extreme and I should kind of put a disclaimer. Don’t try it at home yet until we understand how it works entirely. But one of the things we learned right now is that your memories, your experience in the world are not reliable to the extent that you don’t really know what’s going on inside your mind perfectly. You think you do, but you don’t. 

So for instance, you and I right now are speaking and you definitely believe that it’s happening, right? You will not question the fact that we’re talking right now, but what if tomorrow you had a friend talk to you and this friend said, “Hey, remember that we had this soccer match we were playing last night?” You say, “No, I was actually on an interview with this professor last night.” She says, “No. No. No. You were with me playing soccer.” You would argue and you would totally believe that you were with me. You would never doubt your own mind even if she starts showing you pictures of the two of you playing soccer or bring 10 other people who would tell you, “No. We were also there and you played soccer.” You would still not believe it, because there is this idea that we totally believe what’s happening inside our brain and we never doubt that. There’s a barrier of entry to our brain. We really doubt everything that comes in. We’re skeptical. But once it’s in our brain, we never doubt it. We trust our memories entirely. 

There’s a joke among neuroscientists where they say, “Don’t believe everything you think,” but that’s not the reality of how people operate. We always believe our thoughts. Now, we know that this is not a true thing. Now we also know that we can actually offer you ways to know that by changing them. 

One of the things we do in my lab right now is we try to take people who go to sleep, and while they’re sleeping we poke inside their head figuratively. We don’t really drill inside, but we just do things to their brain using tools that allow us to look inside their head and we have them wake up with different thoughts and different memories than the ones they went to sleep with, and in doing so they actually operate differently. Tomorrow they might actually believe that something didn’t happen happened, or they might have different views on some things that they always have one view about. In doing so we can actually start slowly changing how they think about things, so when they come to the experience that I mentioned earlier of going to the theater to buy a ticket, they actually would have a different mindset, a mindset that actually knows that there’s no difference between money in paper or money in ticket and they would respond differently. 

We actually take your brain and train your brain to understand these complexities so that you won’t make the same mistakes that others make. Sounds pretty creepy. It’s pretty remarkable and we’re just at the early stages of understanding how it works, but it allows us to actually take a person who is irrational and nudge them towards rationality. 

[0:16:18.3] MB: I want to dig in to a number of different pieces of that, but I want to start with how are you inserting these memories or beliefs or ideas into people’s brains?

[0:16:28.2] MC: There are multiple ways. To that I’ll give you a simple one and a complex one. So the simple one is it turns out that if you take a choice that people have no strong feelings towards and you change it and you make them believe that it was coming from them, they will totally trust it. 

I’ll give an example that’s concrete. There’s a study that was done by two colleagues of mine. They’re in Sweden right now. Where they would bring you to the lab and they will tell you to play a little game where they’ll show you two cards with two pictures of individuals and they say, “Hey, we’re going to show you two pieces of two men. You don’t know any of them. We just ask you to make a choice. Who do you find more attractive? The guy on the left or the guy on the right?”

You’ll say, “Okay. I don’t really know any of them. I’m looking at the pictures. I think that the guy on the left is more attractive.” They say, “Fantastic. Here’s the card with this picture of the guy that you just chose. Hold the card in your hand and explain to us in one sentence why you picked this guy.” So you hold it in your hand and you say, “Yeah, I like this guy because he’s smiling.” They say, “Fantastic. Let’s try another trial.” Pulling two new cards with two different people, showing you the cards, asking you again to make a choice, “Who do you find more attractive?” You make a choice, they give you the card. They ask you to explain to one sentence and then they move on to a different one. They did it for about one hour. 

During the one hour you see dozens of couple of pictures. Each of them means nothing to you because you don’t know who they are, but each of them is a choice that you make and explain. But here is the interesting part in this experiment. Every now and then, once every, say, 20 trial, they actually give you the card you didn’t choose. So you chose the guy on the left. They use slight of hands to give you the card on the right that you didn’t pick without telling you. So you get the card you didn’t choose. 

What they find are two interesting things. One is that people never noticed that they got the card they didn’t choose. So they just take the card that they received without noticing that this wasn’t their choice. More importantly, they hold the cards in their hand and then they go on and explain why this is really their choice. So in a matter of a second, you chose A, I give you B and you take B and you explain to me why you always wanted B, which means that somewhere in this moment you had a shift of memory. You make a choice, I change something in what the outcome is and you will go on to explain it. If I ask you to explain it more, you will create a more complex web associations about this choice that you didn’t make that will make you believe that it’s really a tool.

So here’s an example for that. You imagine you go to a supermarket and you’re about to buy 10 different items. One of them is a toothpaste. You go the shelf and there’s Colgate on the left and Crest on the right and you sit there for a while and you debate which one you want more and you try to be rational about it. You say, “I’m going to look at the color of the package and the price and how much CC of toothpaste is there and what’s more friendly environmentally?” whatever, and you ultimately choose Colgate, let’s say. 

You put it in your basket and then you go on and you shop for other things and some point you get to the checkout, but in the moment you chose Colgate on the shelf, and the moment you got to the checkout, I sneak in your basket and I replaced the Colgate with a Crest. If the choice means nothing to you, which is what’s true for most choices that are kind of arbitrary, you would not notice that I actually replaced the Colgate with a Crest. You will buy the Crest, and if I stop you on the way outside the supermarket and I say, “Hey, we’re interested in market research to ask you why you chose Crest.” You’re going to never say, “You know what? I have no idea,” or “I actually chose Colgate.” You will just go on and explain in detail why Crest is better and why you like the minty taste or the whitening compound or whatever. If I probe even more and asked you for more explanations, you’re going to dive deeper into your brain and come up with even more complex answers and the more complex answers you’re going to give me, the more convinced you will be in the truth of those answers. 

The point, that then you will actually be convinced that you really like Crest. Tomorrow you’re going to buy Crest yourself. So this is a small experiment where we just ask you questions with something you didn’t want and in answering them you create the associations in your brain that make you believe that you wanted it and go on and really desire this thing. That’s like one example of creating memories. 

There’s a complex one that i just mentioned briefly because this one really is not something that’s tangible in any way for your audience, but it’s something that scientists do a lot, which is we actually look at patients who undergo brain surgery and do things inside their heads. One of the things I’m known for as a researcher is this work that we do for the last, now, almost two decades where we work with patients who undergo brain surgery for clinical purposes, and during the surgery, the surgeons placed electrodes inside their head in order to understand how they think and work and to identify the source of their problems. 

What we do is we say, “Since you already agreed to a surgery and you already let us in your brain, we also want to study you. We want to also ask you if you want to buy Colgate or Crest while you’re on the operating room and understand how you make these decisions,” and essentially we use those wires inside people’s brain to understand how memories work, how thoughts and feelings are created, but also to understand how choices are being made and we change them. So that’s the extreme version of what I just said earlier instead of having you change things outside of your brain and explain to them, “We actually go inside and help you change them yourself and explain them differently.” So that’s something that you really shouldn’t try at home, but the first one is a version of a simple one of me moving your choice into one direction and having you explain why, and in doing so creates new answers. 

[0:21:39.9] MB: That’s interesting and a little bit scary, but really fascinating. 

[0:21:44.1] MC: I agree. 

[0:21:44.4] MB: I want to get into kind of some of the implications of that around human augmentation and some other things. Before we kind of get down that rabbit hole, I want to stay on this decision making track for a few minutes. That experiment reminds me a little bit of kind of the commitment consistency bias that Cialdini writes about in the book Influence, and I don’t know if you’re familiar with the yard sign experiment where they would go and ask people to put like a little sticker that said, “Drive safely on their window,” and then they would come back two weeks later and those people would be willing to put these gigantic billboards on their yards that said “Drive safely.” 

[0:22:17.9] MC: I think what you’re alluding to, and that Cialdini is known for that, and I think that others are kind of following his suit right now, is that if you do a small step to change behavior in the right direction, the brain will be helpful in helping you do it yourself in a much bigger way. So with people asking me, “How do you kind of change behavior of someone,” and changing behavior is really, really hard, but making small nudges is really easy. What we learn is that many times the small movement starts things on its own if you see a reward. 

Think about going to the gym. If you take a person who is overweight and tries to lose weight, the idea of losing 50 pounds seem impossible and seems really, really hard. So people kind of lose hope right away even before they started, because it kind of feels impossible. But making a person go to the gym once, working really hard and feeling something the day after is easy. If you do it once you will feel something, and this feeling that something works is enough to actually make us want to do it just one more time. 

I think that if you try to change someone’s behavior, going for 180 degrees is really, really hard, but going for 10 degrees is possible and the hope is that once the other person sees that change is happening, they will carry the 170 degrees remaining themselves. So I think that’s kind of where we’re going. We don’t really say, “Let’s take a person, poke in his brain and make him wake up differently.” We don’t say, “Let’s take a democrat and wake him up a republican.” But let’s say, “Let’s take a democrat and just offer him a new lens on the views that he had before and maybe this is enough for him to actually be open to new ideas to talk a republican, talk to a person who is a bit more conservative,” and that’s enough to move things in directions that are more kind of converging. So you can take people from opposing opinions and just have them find a language that can be used for the two of them to talk. You can take people who are having difficulty changing behavior and give them the steps towards changing behavior. 

I think that’s something that was known to a lot of psychologists for a while, but now we’re starting to look at the neuroscience evidence. We actually see, we quantity the change. You would go to a therapist before and talk about your girlfriend who dumped you and hope that things are going to get better after a few meetings. Now we can actually quantify the therapy and tell you, “Yes, things are moving. You actually are showing changes. You see things differently or better overtime, and this means that you’re making progress.” I think that many people, once they see that something works, they do the work themself to make it work fully, and that’s like a good tip I guess for people altogether. Don’t aim for the entire 180 degrees right away, but just 10 steps that actually show to the other person that doing something will make a big kind of difference. 

[0:24:54.6] MB: So how does the concept of neuroplasticity kind of play into these changing patterns of thought and memory and belief?

[0:25:03.8] MC: That’s a great question. We know two things about the brain, and now we know a third one that’s [inaudible 0:25:07.8] you. But the main thing that you should kind of know and [inaudible 0:25:10.4] audience and maybe the take home message, is that their brain is the organ in our body that mother nature gave us to adapt the world after we’re born. Most of the other things in your body are kind of fixed, like the DNA or the eye color, the hair color, how much hair you’re going to have in your chest. Everything is all set in a way when you’re born. The only thing in our body that’s made for the patient is the brain, and this is the organ that constantly responds to things in the environment. 

Now we know that these organ changes overtime and some changes happen faster and slower and over ages, there are some ages where things even change faster. When you’re a kid, 0 to 5, you can really, really change fast. When you’re an adult, it becomes a little bit harder to change. This is why it’s easier to learn languages when you’re 0 to 5. It’s harder to learn languages when you’re older. 

Also, there was one thing that always changes. These are your memories. Your memories are never fixed. They’re never kind of sitting in a vault like we imagine them to be. Just experience happens, you store it in your memory and you load it every time someone asks you a question about that memory. It actually works differently. You go to an experience, you store it in the vault, but then when you asked about this experience, you open the memory, you offer it to the other person as token and then you resave it. This means that if you resave it every time you use it, you can always change it. 

Imagine that your girlfriend dumped you and you’re feeling really, really sad. You go to a therapist. The therapist asks you about this thing. You tell the therapist about this breakup. In doing so you actually open the memory for changes. The therapist maybe will say something. She would say something like, “You told me for a while about this relationship and you never really were satisfied.” In saying that, she actually introduced a little change to the memory. Now you resave everything with this change. 

When you come to the therapist a week after and she asks you again about this breakup, you won’t load the original. You would load the modified version, that one that you saved last. Every time you use a memory, you change a little bit. Which means that overtime, when we use memories a lot, we actually change them and we change them sometimes greatly. We change them so that we remember facts that are totally differently overtime. We actually have new lens on experiences that we happen to kind of find important. The more we use it, it actually changed a little bit more because we use it a lot more. 

Now, this is by design. This is how our brain is working so that we can heal. So if something bad happens, we actually deal with that and poke in the memory for a while until it becomes better. This is how our brain deals with trauma. This is how our brain deals also with things that we want to kind of remember more. We add more and more angles and more and more nuances of them until they become a perfect memory in our mind. So we actually use memories and change them all the time. 

Now, knowing that means that we can actually use that to help you change. The neuroplasticity that you asked me about suggests that I can have you talk about things. I can help you go through experiences, and in doing so really change how you view them. Primarily, we now know we can do it also when you’re sleeping. Even when you’re sleeping your brain still rehearses memories and loads them in kind of things about them in the form of dreams, in the form of thoughts that happens when you’re sleeping. It can even now reactivate some of the memories even when you’re kind of resting and help your brain do this process of rehearsing them and changing them. 

All of it is to say that we have more and more evidence in the last couple of years to how the brain changes memories, experiences and thinking about things and we’re now trying to quantify that and help people really understand when things happen, when changes are happening and how changes are happening so they can actually get better in all walks of life; get healthier, have less traumatic experiences, and altogether align their outcomes with their interest by ways of actually rehearsing the things that they want more and really living the life that aligns with what their intensions are.

[0:28:57.1] MB: So as a neuroscientist, is your work looking at kind of the – In some sense, the sort of the physical aspects of how the brain changes, how memories are stored and recalled and how are the beliefs can be kind of shifted by these kind of interventions?

[0:29:13.3] MC: Yes. So we look at it not just like in theoretical neuroscience aspect, also practically. We’re trying to kind of see what things people can actually do that will help them change. One thing I said is that we actually learned that just taking experiences that are bad and actually dealing with them by talking about them more and more. So talking about them particularly with people who can give us positive inputs actually makes us get better. You’d go to a person, you tell them the story, they give you positive input, you save it, you go the day after, you tell them the story, you give you positive input. It actually changes. It means that overtime you will get better. You will have different perspective of this same bad experience. That’s a tangible, practical thing. 

We also know that, generally, giving people access to their behavior in the past with some kind of reflections of that helps them to change. For example, if you’re the CEO of a company, we have studies where we tell you, “For the next week, work about your life regularly.” Just every time you have a choice, write down the state you are at when you made this choice. How hungry you were? How hard you were? How mad at people you were or how important their inputs were. Put as many things as you can into the moment and then tell us what the options were and what the choice was and just code your choice, log them for the next 10 days, let’s say, and then when they come after a week of doing that, we actually go with them over all the choices and we ask them to tell us which ones they’re happy with and which ones they’re not happy with. Which ones they like the outcome. Which ones they feel they made a mistake. 

We look at their brains when they make the ones that are good and the ones that are bad and try to profile their brain and tell them, “You know, it seems that your brain makes choices that you feel happier with when you’re hungry. You feel happier with choices when you’re in the evening rather than in the morning. You like choices better when you’re with these people, but not with that people.” 

So we kind of help them see which states their brain is when they make choices that they like more and then help them actually kind of profile their brain. What’s important is that every person has different brains. You might feel better making choices in the morning and I might feel better making choices in the evening, or your wife might like better choices that happen when she’s surrounded by 10 people and you might be alone. 

So every one person  has their own brain, but we try to actually help people figure out what’s their brain profile and what choices align with that and what choices are not and maximize the time that they spend making choices that are important in the right environment. You can say that, “For this particular choice, I’m going to wait in the morning because I know that my brain works best in the morning when I’m full after I spoke with 10 people, but when I’m alone, closer the deadline.” 

In doing that, we actually look at your brain and tell you what your brain’s perfect states are, how to get there and make decisions that are better. Now you don’t have to work with neuroscientist for that. Neuroscience gives you more access to the brain, but even every person from the room that is listening to you right now can do it for themselves. They can take 48 hours by which they just sit with a notebook and every time they make a choice, they just write down the conditions and then look back at the choices, code which ones they like and which ones they are not happy with and try to see what is common to their situations and they were at when they made choices that they like. Maybe you were the simple person or maybe you were alone. Maybe you were hungry or full. Maybe you’re in a loud place or a quiet place. Some of the choices are going to tell you something about who you are. That’s enough to, even without looking at the brain, understand something about what’s your best case scenario. 

[0:32:32.7] MB: That’s a great strategy and reminds me of a very similar tool used on sort of a broader spectrum, is the idea of a decision journal. I mean, this is almost like a daily decision journal, but the other concept would be kind of expanding that out to looking at the major decisions in your life and trying to understand what are the kind of contexts and inputs around those and then aggregating those overtime so you can see your own sort of biases or repeated errors in your thinking.

[0:32:56.3] MC: Absolutely. I think what’s important in understanding with people who don’t believe that, but I can’t stress it enough, is that we’re a lot simpler than we think we are. People think, “Oh! But until you understand the complexity of my mind, you need hundreds of choices and to follow me constantly and really understand.” 

People think that they’re very unique, and it turns out that for the sake of brain and choices, we’re a lot more simple. We’re a lot simpler than we think we are. We are all falling into one of very few clusters. We’re very predictable. This is what marketing mangers knew for a while, that if you priced a thing as 6.99 rather than 7, everyone knows that it’s actually 7. It’s one cent different, but it works. All of us somehow fall for this in our mind because we read numbers from left to right rather than right to left. 

Even though one of us is an engineer, another one is a housewife, a kid, an adult, speaking English or not, we all fall for that. Somehow marketing managers realized that when it comes to choices, we’re a lot more similar than different. In that sense, if you just find your brain and figure out which kind of category you fall into out of very few, you will find not only how you work and what’s helping you do best. You’d also find who’s like you and who’s not and you can start thinking about putting yourself next to people who think like you or think different than you so you can make choices similarly. 

So maybe someone who shares your views and values and then you can outsource some of the choices to her instead of having to make all the choices yourself and say, “I trust my wife because I know that she chooses like me. So I’m going to give her the reigns when it comes to what we eat and when we go on vacation and she would give you the choice of who you’re spending time with and when you should talk to this or that person,” because you know that brains would actually work the same way. But maybe in your company, you want someone who thinks the opposite of you because you’ll say, “I’m going to be really good in the morning. I need someone else to be really good in the evening, and this is the person that will make the best thing for me.” In many ways, once you start profiling your decision making style and asking others around you to do the same, you will start finding what’s the perfect match. Well, not just you, but for a group around you. 

[0:35:05.1] MB: I think that’s a really interesting point, and I think it kind of comes back to this idea that you touched on earlier, which is with the experiment where people were kind of handed the pictures they didn’t select, we think our decision making is so – And the problems that we faced are so unique and so kind of one off, but the reality is not only do they often times fall into kind of simple, predictable patterns of bias and behavior, but also in many cases our decisions aren’t even really our own decisions and they’re impacted by small external factors, like the environment and other things.

[0:35:38.0] MC: Absolutely. So we know more and more now that more and more of our brain is not really under our control. This myth that says that we only use 20% of our brain. This is not true. We use 100% of our brain, but not all of our brain is accessible to us. Not everything in our brain is something that we have control. A lot of things that happen in our brain happen without you actually governing them. Simply, you can think about three things, right? Your brain sends a signal every second to your lungs and to your mouth and to your nose to inhale and exhale and contrast and expand. All of these happens under the hood. You have no access to that. It just happens and you’re there witnessing it without the need to actually govern that in a new way. 

This is true for even more complex things, like your emotions. You don’t really say, “Some friend of mine is sick. I should activate sadness right now. Turn on sadness please. Sadness for 10 minutes. Turn off sadness right now. Let’s move to happiness.” You don’t really control your emotions. They kind of dawn on you and you’re a witness to their exposure. 

So we know now that the brain has a lot of things that are happening that we have no control over. They just happen to us. We’re beginning to actually understand how they work and how to get control over them, but for the sake of the immediate moment, we should know that a lot of things happen in our brain that we don’t have access to, but they do have influence on our life. The temperate in the room changes how you respond to things. 

There are experiments where people are asked to hold a cup of tea in their hand while they write an essay about their mothers, and whether it’s a cup of hot tea or a cup of iced tea, changes how nice or warm or cold they are in their writing about their moms, just because the temperate in your body reflects thoughts that are in your mind differently. So you probably have all the repertoire of options of things that you think about mother, but if you’re cold in your body, you will reflect some of the negative ones maybe more than the positive ones even though you don’t put them in your head. 

This is all part of like this field. It’s called embodied cognition that chose time and again that a lot of things are happening to us that are driven by our mind and our body that we have no full control over. The moment we understand them, we can actually predict how they’re going to work, but at the same time they’re governing how we think, decide and operate without us knowing exactly how they are going to influence us before they are actually manifested themselves.   

[0:38:00.7] MB: So what can we do or maybe somebody who’s listening, how could we kind of constructively think about the idea of embodied cognition and these other things we’ve been talking about, decision making and behavior, how can we incorporate that into our own decision making and process and try to live with that effectively or be better decision makers as a result?

[0:38:20.9] MC: So I’ll give you a few quick ones. First of all, just by knowing about it. If you just know the term, if you go to Wikipedia and read about it, if you listen to our conversations about it, immediately things get different. You immediately become aware of this just by knowing that these things exist. If you have a name for something, you can think about it, and if you can think about it, you can actually control it. So just whoever is listening to right now, already by listening made a first step. 

Let’s take it differently. Another step we can make is also to code things. So we said that the CEOs of companies come to us and we tell them, “Please, write down what was the noise level in the room when you make a choice in the board room. Tell us who you were with.” Just by coding thing in your life you will become aware of the patterns and you will start to know them. That’s option number two we mentioned. 

Option number three, of course, is to work with a neuroscientist who can actually look at your brain and analyze your brain as you make choices and really kind of create a pathway, diagrams that explains to you how you choose and to change it if you want. Option number four, which I think is my preferred one, is to surround yourself by people who overtime prove themselves to be decision makers that you like and outsource some choices to them. 

So I always go to restaurants with people I really, really like to have dinner and when the menu comes, I tell the other person, “Choose for the two of us.” Sometimes I will choose for the two of us. Sometimes they would choose with separate choices. I say, “I trust you. I know that your taste is great. I like new experiences. I know that you’re going to want what’s in my best interest. You choose for the two of us. I’ll do the same next time so we cannot overload each other with the choices.” If none of us know each other that well, I ask the waiter to say, “Hey, give me two, three options that you think are good and I randomly choose number three,” just to kind of make it so that I would commit to something but not fully choose always the first one because it might be given by some other ideas.

Those things actually ease our lives because they tell us first of all that, A, we don’t have to make choices, but B, the choices that we make when it comes to small things are usually pretty similar. You won’t be that disappointed from the salad compared to the stake, and you think before that you really will be, but you won’t. 

Also, as you start to get the outcomes of choices and you see which ones you’re happy with, which ones you’re not, who chose them, you start to know something about your colleagues and your friends and you say, “Okay. Every time I go to a stake place, I should take Leslie and have her make a choice, because the past history shows that she’s really, really good.” “Every time I go to a movie, I should go with Anthony and let him choose, because I know that he’s making a good choice.” In doing that we, A, become friends, but also B, remove a little bit of the load, the choices we have on our brain. We know that making decisions actually is tax on our brain. Having many of them tires our brain. So if they’re not that important, why don’t divide them by people and take people that you know are making good choices in domains and have them do those for you. That’s tip number four in out of four ways to actually do better in choosing.  

[0:41:17.4] MB: So I want to come back to what we talked about earlier, kind of the idea of inserting memories and transforming the brain. You recently gave a TED Talk called Humans 2.0 where you kind of talked about human augmentation and a really interesting kind of future of how we can apply technology to the brain and enhancing our cognition. I’d love to hear your thoughts about that.  

[0:41:39.0] MC: If you look at evolution, it’s a really, really slow process. It takes millions of years. If you think about how long it will take you humans to say develop wings so we can fly, it’s a process that won’t be your and my lifetime. It will take years of evolution if it’s even advantageous for human to have wings. But for the first time in history, we actually are able to take over evolution and enhance human bodies much faster. Rather than millions of years, it could be a few months or years. We do that by actually harnessing the power of technology and the power of the brain. 

So what we know with the brain, is the brain is a machine that gets input and learns what’s the signal in this input. This is, if you want how we learn things as babies. When you’re born, you have a brain, the brain is pretty, void of stimuli, but you start bombarding the eyes of a baby with photons from the world and its brain quickly learns how to do the complex [inaudible 0:42:32.6] transformation of the signal and essentially learn to see. It takes a baby a few hours, days, weeks before it learns to separate colors and identify moving shapes and gradually learn how to identify object and stuff like that. Within a few weeks you already see. You see the same way. You see after many, many years of training, and you see by having your brain do complex processing happening under the hood. 

In the same way, your brain learns how to hear, how to smell, but we can also think of new organs that don’t exist right now and see if the brain of a human would learn how to control them. Imagine that I take a third arm and plug it somehow into your brain and connect it to your body. The question is; will the brain learn quickly just by getting feedback from this new arm, how to control it? The answer is yes. The answer is some experiments that were done on animals and a few that were done on humans, we plug new devices into their brain and we see that their brain within a few weeks or months usually learns to control them. 

The classical example would be the cochlear implant. That’s a device that people that are deaf use to hear. You basically a device that translates the molecular vibrations in the air into the language to their brain and the brain just gets bombarded with a new signal that it doesn’t know, because these people were deaf and they didn’t hear anything before, but suddenly their brain gets new signal coming from vibration in the air and within a few months they learn to hear. That’s how we kind of can conquer deafness. 

There are now studies with humans that are trying to conquer blindness and make people who were blind learn to see. We gradually learned that the brain learns a lot of things if you just blast it with information that has meaning and let it do its magic. Now in the same way we can imagine a world where we indeed connect a third arm and teach you how to control it or plug two wings into your brain that would start flapping and changing how they feel. Overtime your brain will learn how to actually control those wings, but also how to fly. 

This kind of idea that we can enhance the human body by plugging devices into the brain and having the brain learn quickly how to control them is the notion of Human 2.0. We take the body that you are born with, we plug new devices into it; wings, our complex nose, a third eye in the back, anything you can imagine as long as it knows how to speak the language of the brain, we presume that the brain will learn overtime to control it and you will gain this new senses and you kind of control over the organ. That’s Human 2.0. 

[0:45:08.7] MB: It’s so fascinating to me this idea that the brain is so effective at adapting and understanding new information that essentially we’re not quite there yet obviously, but potentially in the near future there could be the technology basically implant a chip into your brain that could learn to intuitively think and interact with just like your own limbs or your own sort of thinking patterns that could actually be – Whether it’s sort of an external piece of electronics or computational power or whatever. It’s really, really interesting. 

[0:45:39.5] MC: Absolutely. I think that the nice analogy that someone equated it with is two people. One guy navigating the world with a map, trying to get from point A to point B. Another guy just memorizing things in his brain and then navigating with his mind. The only difference is whether the thoughts come from your own mind or from the map, and gradually we know how to basically put this map inside your head. 

This map is an example. It could be your phone. It could be any gadget on the outside world that will give you an advantage. Right now if I ask you to calculate how much is 58 x 56, you would spend some time with a piece of paper or with your iPhone trying to do the numbers. But if I ask you how much is 2 + 2, you will just outsource, so to speak, the thought from your linguistic area to the calculating area. You’re going to get the number and you’re going to turn it back and you’re going to say the number is 4. It’s just because one of them is easy, one of them is hard. But if we take the 

iPhone chip and put it inside your brain, when I ask how much is 58 x 56, you will just do the same thing, but inside your head you will just think the thoughts that will turn to the iPhone, like the guy turned to the map and asked the iPhone in your head how much is the answer. It will do the numbers for you and give it back to you and you will just spit the answer not even knowing that it happened on a different device, because once we plug it into your brain, it would even feel to you like it’s a different thing. The same way you don’t really feel the separation between the left hemisphere and the right hemisphere. They just feel like part of the same thing. If we put a thing inside your head, it will do things for you. It will just filter you automatically and immediately, like it’s you making the same things, and this is kind of the next level of what we can do. We can actually start harnessing the power of technology inside our head and feel like it’s doing it for us, really, kind of integration of human and machines. 

[0:47:17.8] MB: So fascinating and it’s such an exciting future to kind of contemplate. So wrapping up, for listeners who want to concretely implement some of the ideas that we’ve talked about today to improve themselves, what would be kind of one piece of homework that you would give them as an action step or starting point?

[0:47:36.5] MC: I think that, in my mind, the first step is to just know. So the more you know the language of what is – We spoke about recognition, about irrational thinking. Once you know those things, you can’t ignore them anymore. They become part of your life and you start being aware of things. So that’s step number one. I think every person who’s listening to this podcast did step number one. 

Step number two, surround yourself with people who embody the things you want to have yourself. I tell a lot my students always that if they want to become something, one way is to learn about it and actually trying to train themselves. But another one is to just surround themselves with people who have that. If you want to be funny, you can actually buy a book of 1,000 Jewish jokes and read them or you can actually try to learn how to be funny by looking at the comedians. But another one is to just find friends that are funny and be with them for a while. It will figuratively rub on to you by osmosis. You will actually become funnier because you will just internalize how they do things by how fast they are, what’s their timing when they tell jokes. You will somehow learn that. 

Same is true for any other thing you want to manifest. You’re always late and you want to be on time. Be next to people who are always on time. You will just become a person that’s on time automatically. I think this is tip number two that I always try to kind of do in myself. You think what you want, you find people who have that and you put them next to you, and this works magically in changing you without you needing to work for that. It just happens automatically. 

[0:49:07.9] MB: Where can listeners find you and your work online?

[0:49:11.5] MC: So I have a website. It’s my first and last name .com, morancerf.com. Generally, I’m the easiest to find. If you just look my name, there are so many now talks and videos that my students and I have given that it’s the easiest to find. Really, the most accessible scientist you can imagine.

[0:49:29.7] MB: Well, Moran, thank you so much for coming on the show, sharing all these wisdom. Such a fascinating career and life you’ve had and it’s really cool to see how you’re applying these now to help people become smarter and to change neuroscience.

[0:49:43.3] MC: Thank you so much, Matt. It really was a pleasure. 

[0:49:45.1] MB: Thank you so much for listening to the Science of Success. We created this show to help you, our listeners, master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story or just say hi, shoot me an email. My email is matt@successpodcast.com. That's M-A-T-T@successpodcast.com. I'd love to hear from you and I read and respond to every single listener email. 

I'm going to give you three reasons why you should sign up for our email list today by going to successpodcast.com signing up right on the homepage. There's some incredible stuff that only available to those on the email list, so be sure to sign up, including an exclusive curated weekly email from us called Mindset Monday, which is short, simple, filled with articles, stories, things that we found interesting and fascinating in the world of evidence-based growth in the last week. 

Next, you're going to get an exclusive chance to shape the show, including voting on guests, submitting your own personal questions that we’ll ask guests on air and much more. Lastly, you’re going to get a free guide we created based on listener demand, our most popular guide, which is called How to Organize and Remember everything. You can get it completely for free along with another surprise bonus guide by signing up and joining the email us today. Again, you can do that at successpodcast.com, sign up right at the homepage, or if you're on the go, just text the word “smarter”, S-M-A-R-T-E-R to the number 44222. 

Remember, the greatest compliment you can give us as a referral to a friend either live or online. If you enjoyed this episode, please leave us an awesome review and subscribe on iTunes because that helps boost the algorithm, that helps us move up the iTunes rankings and helps more people discover the Science of Success. 

Don't forget, if you want to get all the incredible information we talk about in the show, links, transcripts, everything we discussed and much more, be sure to check out our show notes. You can get those at successpodcast.com, just hit the show notes button right at the top. 

Thanks again and we'll see you on the next episode of the Science of Success.

June 28, 2018 /Lace Gilger
Decision Making, Mind Expansion

The Scientific Secrets of Perfect Timing with Daniel Pink

June 21, 2018 by Lace Gilger in Focus & Productivity, Mind Expansion

In this episode we discuss the secrets of perfect timing. Is there really a science to timing the most important things in life? Is it possible that something as simple as time of day could impact the effectiveness of doctors and other medical experts? Can you align your day to be more effective just by changing the time that you do certain activities? We dig into these questions and much more as we explore the truth about the power of time - with Dan Pink.

Dan Pink is the New York Times bestselling author of multiple award winning books including his most recent work When: The Scientific Secrets of Perfect Timing. Dan has been named one of Thinkers 50’s top 15 business thinkers in the world. His TED talk on the science of motivation is one of the 10 most-watched TED talks of all time and his work has been featured across the globe.

  • Is timing an art or a science?

  • The science of timing is multi-disciplinary challenge

  • The power of multi-disciplinary thinking and how thinking between and beyond the boundaries of academic disciplines gives us the more coherent picture of reality

  • We don’t take WHEN as seriously as WHAT

  • Science say about constructing better daily architectures?

  • The three major day parts - Peak / Trough / Recovery

  • How we should think about aligning our day around each of these periods

  • Our “vigilance” peaks in the morning

  • Align Analytic, Administrative, Creative

  • We see the same patterns across different domains of life

  • All times of day are not created equal

  • The performance gap is pretty astounding

  • Why you should never go to the doctors office in the afternoon

  • “The Science of Breaks” is proving to be really powerful

  • The science of “breaks” is where the science of sleep was 15 years ago

  • “Breaks are for wimps, breaks are a sign of weakness” - this is totally wrong

  • Professionals take breaks, amateurs don't

  • The three “chronotypes” - the field of chronobiology

    • Morning people - “larks

    • Evening people - “owls"

    • Intermediate people - “third birds"

  • “The Munich Chronotype Questionnaire"

  • Does fasting raise your energy levels throughout the day?

  • Does caffeine positively or negatively our energy flow throughout the day?

  • Take a cup of coffee and then a short nap - will energize you tremendously

  • Our lives are a series of episodes, not a clear linear progression

  • Life is full of Beginnings, Middles, and Ends - and each affects us differently

  • Middles can bring us up or bring us down

  • Mid points are often invisible to us

  • Homework: Make a “break list"

  • A small break is better than no break at all

  • Moving is better than not moving

  • Social is better than solo

  • Best breaks are FULLY detached

  • Homework: Track your daily behavior

  • Set an alarm every 45min to an hour

  • How do I feel right now 1-10

  • How am I worked right now 1-10?

  • Chart those answers over time for a week or two

  • Homework: Observe your own behavior and conduct small experiments - A/B Test on yourself

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Show Notes, Links, & Research

  • [Personal Site] Daniel H. Pink

  • [Article] Cognitive fatigue influences students’ performance on standardized tests by Hans Henrik Sievertsen, Francesca Gino, and Marco Piovesan

  • [Faculty Profile] Francesca Gino

  • [Article] Oh What a Beautiful Morning! The Time of Day Effect on the Tone and Market Impact of Conference Calls by Jing Chen, Elizabeth Demers, and Baruch Lev

  • [Article] The Long-Term Labor Market Consequences of Graduating from College in a Bad Economy by Lisa B. Kahn

  • [Article] The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior by Hengchen Dai, Katherine L. Milkman, and Jason Riis

  • [SoS Episode] The Secret That Silicon Valley Giants Don’t Want You To Know with Dr. Adam Alter

  • [SoS Episode] Everything You Know About Sleep Is Wrong with Dr. Matthew Walker

Episode Transcript


[00:00:19.4] ANNOUNCER: Welcome to The Science of Success. Introducing your host, Matt Bodnar.

[0:00:12.0] MB: Welcome to the Science of Success, the number one evidence-based growth podcast on the internet with more than 2 million downloads, listeners in over a hundred countries and part of the Self-Help for Smart People Podcast Network.

In this episode we discussed the secrets of perfect timing. Is there really a science to timing the most important things in life? Is it possible that something as simple as time of day could impact the effectiveness of doctors or other medical experts? Can you align your day to be more effective just by changing the time that you do certain activities? We dig into these questions and much more as we explore the truth about the power of time with Dan Pink. 

In this episode, we discuss why the way we think about grit and willpower is fundamentally wrong. Self-control is one of the most research-validated strategies for long-term success, but the way we think about cultivating, it misses the mark. Emotions don't get in the way of self-control. They’re actually the path forward to sustainable and renewable willpower. How do we develop the emotions that underpin grit, self-control and achievement? We dig into that and much more with our guest, Dr. David DeSteno. 

I’m going to give you three reasons why you should join our email list today by going to successpodcast.com and signing up right on the homepage. There’s some amazing stuff that’s only available to our email subscribers, so be sure to sign up and join the email list today. First, you're going to get an awesome free guide that we created based on listener demand. This is our most popular guide and it’s called How to Organize and Remember Everything, which you can get completely for free along with another surprise bonus guide. You got to sign up to find out by joining the email list today.

Next, you’re going to get a curated weekly email from us every week called Mindset Monday. Our listeners have been absolutely loving this email. It’s short. It's simple. It’s filled with articles, videos, stories, things we found interesting or fascinating in the last week. 

Lastly, you're going to get exclusive content and a chance to shape the show. You can help us vote on guests. You can help us change our intro music and much more. You can even submit your own questions to upcoming guests. You’ll also have access to exclusive giveaways that only people who are on the email list get access to, and much, much more. Be sure to sign up and join the email list. There’s some incredible stuff, but only subscribers who are on the email list are getting access to this awesome information. 

I want to tell you about one of our earlier episodes this month. In our previous episode with Peter Shallard, we explored the gap that exists between learning and doing. Why it is that so many smart, ambitious people invest hours in their growth and development but failed to see breakaway external results for the time that they've invested? If you sometimes feel overwhelmed by all the things you know you could or should be implementing to level up your life and career, then that episode is going to blow your mind. 

We explore what science is telling us about the actual execution of concrete individual growth and measurable upward mobility across various dimensions of life, which are the most effective tactic for moving yourself from learning to doing, with our special guest Peter Shallard. 

That interview a couple of weeks ago is one of the most impactful and different interviews that we've done on the show. If you want to finally take action on what you been procrastinating on, listen to that episode. It will have a big impact on you. 

Now for interview with Dan. 

[0:03:28.4] MB: Today, we have another legendary guest on the show, Daniel Pink. Dan is the New York Times best-selling author of multiple award-winning books including his most recent work When: The Scientific Secrets of Perfect Timing. 

Dan has been named one of Thinker 50s top 15 business thinkers in the world. His TED Talk on the science of motivation is one of the 10 most watched TED Talks of all time and his work has been featured across the globe. 

Dan, welcome to the Science of Success. 

[0:03:56.9] DP: Matt, thanks for having me. It’s good to be here. 

[0:03:58.9] MB: Well, we’re very excited to have you on the show. Austin and I have both been big fans of you and your work for years and years and years. So we’re really excited to finally have you on here. I loved to start out with and kind of dig into some of the core ideas from your recent book When. When you talk about kind of timing, many people sort of bring this idea up. Is timing and art or is it a science?

[0:04:23.7] DP: I used to think that it was an art, but I'm not convinced it’s a science, because to write this book and try to figure out how to make better timely decisions, I realized that there is this incredibly vast body of research on timing. Everything from what’s the effective time of day on what we do and how we do it. How do beginnings affect us? How do midpoints affect us? How do endings affect us?

I think the challenge in this research and the challenge in this body of science is that it's really not a self-contained body. It is spread over many disciplines. So there's a research asking these questions in economics, and in social psychology, and also in anthropology, in cognitive science, in molecular biology. There’s a whole field called chronobiology. It's in anesthesiology, and epidemiology, and endocrinology. So the research is splattered across all these disciplines, and because the people in these individual disciplines often don't talk very much to one another, I don't think they fully realize that they’re asked the same questions. 

[0:05:26.7] MB: I love how multidisciplinary kind of approach is. I men, one of the things that we talk a lot about on the show and one of my kind of intellectual heroes is Charlie Monger, who is a huge champion of kind of multidisciplinary thinking. So I think that’s great approach to pursue this sort of question of timing. 

[0:05:42.7] DP: Yeah. Although I have to say just to be fair. I didn’t set out to take a multidisciplinary approach. I set out to find the evidence, and the evidence turned out to be in multiple disciplines. So, generally, when we have a choice, when we have a volition, yeah, I like to see things from different – From multidisciplinary perspective. But I actually discovered the multidiscipline rather than set out to be explicitly multidisciplinary. 

[0:06:06.9] MB: That's really interesting. I mean, I think it comes back to this kind of fundamental premise that to be true, any discipline of reality, or academia, or whatever has to also reflect what every other discipline reflects, right? So to really figure out what's actually the case, and if we get into kind of the evidence and the science and kind of looking for truth in that sense, I think it all comes back to this idea that every discipline has pieces of the truth, and the only way to really get to the ultimate conclusion in a lot of cases is to kind of merge those types of things. I mean, behavioral and economics is another great example of kind of that cross disciplinary approach. 

[0:06:41.7] DP: Sure, and I think it’s really good point and I actually think that the boundaries between disciplines are not fully arbitrary, but are much more porous than we believe. If you think about economics and social psychology, well, they’re both ultimately about behavior and decision-making and the endless tug between individuals and the context that they’re in. The fact that we label one economics and one social psychology is in some ways arbitrary and if you look at the boundary between social psychology and anthropology. 

Anthropology is less experimental, but the underlying questions are in some ways similar. Again, I don’t want to get a lot of hate mail from social scientists, but they are different disciplines. In some ways that have different methodologies, but I really think the border the far more porous and the more we learn about the brain, the more we learn about even human physiology, the more we realize that the boundary between "behavioral science” and the “life sciences” are probably more porous than we realize too. 

[0:07:49.1] MB: I want to come back to this kind of idea of timing, because I think we could go on about multidisciplinary thinking and how powerful it is, but one of the things that you said in the book that really kind of stuck out to me was this idea that we don't take when nearly as seriously as we take what. 

[0:08:09.2] DP: Sure. I mean, it’s the heart of this book. We tend to be very intentional about certain aspects of our live when we think about our work lives. So what are we going to do? We’re intentional about that. We have a to-do-list. Who are we going to do it with? Companies have HR departments to figure out who gets to participate. But when it comes to when we do things, we think it doesn't matter, and the evidence shows it matters. It matters a heck of a lot. Even on the unit of a day, our cognitive abilities don't stay the same throughout the day. They changed in ways that can be fairly dramatic. When we do something depends on what it is we’re doing, and yet we tend to think of these questions of when as a second order, a third order issue, and it's not. I don't think the question that when are more important than the questions of what or who. But I think they’re as important. I think the evidence, that data, the research says that very clearly and loudly. 

[0:09:03.9] MB: I think it's kind of funny. I mean, the listeners may not hear this in kind of the edited version, but we both actually already had like at least one thing we had to kind of edit out of this and retake and we typically record our interviews earlier in the day and we’ll get into kind of the daily architecture of this stuff kind of flows. I just think it's funny. We’re recording this now, 2 PM in the afternoon, and we are dead in the middle of the trough. So we’re both trying to kind of wake up out of the fog and do this interview. 

But I'd love to get into that a little bit. So tell me about what is the science and the data say about how we should structure our kind of daily architecture and how our mood and our performance changes based on the day part?

[0:09:45.2] DP: So what we see in general is this, that most of us move through the day in three stages. There is a peak, a trough and a recovery. Most of us move through the day in that order, peak earlier in the day, trough middle of the day, recovery later in the day. 

Now, when I say most us, that’s actually very important caveat. Some of this is determined by what’s known as our chronotype, which is basically our propensity to wake up early and go to sleep early or wake up late and go to sleep late. About 15% of us are very strong morning people. About 20% of us are very strong evening people, and most of us are kind of in the middle. So 15% of us are larks. 20% of us are owls. Two-thirds of us are what I call third birds. 

The sequence in which you go through these stages depends on your chronotype, and the simplest way to think about it is owls and not owls, nighttime people and not nighttime people. 80% of us go through the day exactly as I suspect it, peak early, trough middle, recovery later. Owls are much more complicated. they might go through the day recovery, trough, peak, but the main thing is that they hit their peak late in the afternoon and early, sometimes even midevening. So why does this matter? 

Let’s think about these three stages, and this goes to the point I made earlier about when we should do something depends on what it is we’re actually doing. During the peak, which are most of us is early in the. That's when we are most vigilant, and that’s the key word here, vigilant. What does is it mean to be vigilant? Vigilance means that you can bat away distraction. You can guard your cerebral gates. You can fight back against intruders, and that makes it the best time for what social psychologists call analytic work. That work that requires heads down, focus and analysis of writing a report, analyzing data, something like that. 

During the trough, we’re actually not good at very much at all. It’s a very dangerous time of the day. You have a lot of problems at healthcare. You have arrived in auto accidents. Trough is the, as you were saying earlier, Matt, is a less than ideal time of day. So what we should be doing there is work that doesn't require massive amounts of brainpower or creativity or administrative work. Answering routine emails, whatever it is, the kind of garbage that all of us do day-to-day on the job. 

They recovery period is actually really interesting. Again, for most of us, that’s late afternoon and early evening. The recovery period is really interesting. At that time of day, our mood has recovered. Our mood is higher and we’re less vigilant and that combination can be potent. That makes it a good time for things like brainstorming, iterative work where we’re able to exercise a little bit more mental looseness than mental tightness, and that's pretty much it, that what we should be doing is we should be doing our administrative work during the trough. We should be doing our analytic work during the peak and we should be doing our creative insight work during the recovery. The problem is that we don't do that. It goes back to this idea that we don't take the when as seriously as we take the what. 

[0:12:49.7] MB: So I’d love to get into some of the research behind these conclusions about kind of the day parts and how our mood and behavior changes throughout the day. I know the data behind this is really robust in many cases. So I’d love to kind of hear that. 

[0:13:02.7] DP: There’s so much interesting stuff, Matt, and what I think is interesting about this, again, and maybe it's analogous to the multidisciplinary research we’re talking about before, is how much we see the same patterns across different domains of life. Let me tell you what I mean by that. So let’s take education. There’s some brilliant research on student test scores in Denmark. This was done by Francesca Gino at Harvard and two Danish researchers. Something very peculiar, sort of natural experiment occurred in Denmark where students in Denmark take standardized tests as they do here in the United States. But in Denmark students take these tests on computers. That don't take them on pencil and paper. 

However, the typical Danish school has more students and computers, so everybody can take the test at the same time. So they’re randomly assigned to take the test at different times of day, and it turns out that kids who take the test in the afternoon versus the morning score considerably worst. They scored as if they missed two weeks of school. That’s pretty amazing when you think about it, and that if taking a test in the afternoon is the equivalent in your performance of missing two full weeks of school. We see this over and over again in education where all times of day are not created equal when it comes to student performance. 

You see this in big time in healthcare where some very alarming research out of the healthcare sector is showing that, for instance, hand washing in hospitals deteriorates considerably in the afternoon. Anesthesia errors are four times more likely at 3 PM than at 9 AM. Doctors perform colonoscopies find as half as many polyps than afternoon exams as doing morning exams. You see this in corporate performance, where there’s a great piece of research out of NYU, New York University, about the tone of corporate conference calls, earnings calls, and earnings calls in the afternoon are more negative, irritable and combative than earnings calls in the morning even when you control for the fundamentals of what earnings company is reporting. 

So in every domain – I mean, basically in multiple, multiple domains, we see some fundamental tenets here about human performance, and one of them is that our cognitive abilities don't stay the same throughout the day. That's really important. Our brainpower isn't the same throughout the day. It changes. Some of those changes can be fairly dramatic so that the difference between the daily high point and the daily low point is often quite significant. 

As I was saying before, when we do something depends on what it is that we’re doing, and that goes back to what we’re saying before. It's like, so we should be much more intentional about putting the right work at the right time, doing that heads down, lockdown focus work requiring vigilance during our peak period, which for most of us is morning. For Alice, it’s later in the day. Doing that more insight-driven brainstorming ton of research during the recovery period, which for most of us is late afternoon or early evening, and using the period in the middle of the day, which is generally a pretty bad period for stuff that isn’t a heavy lift, answering routine emails, doing that kind of thing. 

[0:16:02.6] MB: I find the performance gap be pretty amazing. I mean, the Danish kind of schools example. 

[0:16:08.4] DP: Yeah. It’s incredible. 

[0:16:09.9] MB: Yeah, it was really, really fascinating. 

[0:16:11.8] DP: It’s really incredible. I think the other thing that’s interesting about that researcher is also – I don't want to sound hopeless here, because there are remedies for this. So, I mean, the meta-remedy is being much more intentional about doing the right work at the right time. But the other more tactical remedy, in Denmark, and you see it with some of these other studies as well, is that one of the things that help give those scores a lift back up was giving the kids a break. Giving the kids a 20 to 30 minute break beforehand to get a snack and run around. When they had that, they afternoon test scores went up. 

There’s another aspect of the science of all of these, which is that the science of breaks is proving to be really powerful. That we should be taking more breaks. We should be taking certain kinds of breaks. We see it in the research on handwashing in hospitals. One of the remedies for getting handwashing in hospitals backup was to give the nurses more breaks in particular, in that case, social breaks, breaks with other people. So if we go into the underlying evidence, we can get some clues about what's going on in our midst and how to do things a little bit better. 

[0:17:16.1] MB: Yeah, I think the kind of theme of recovery and downtime and taking breaks is something we see again and again as kind of one of the most common and recurrent themes on the show. We've interviewed a number of people who are kind of top performance experts in that kind of stuff and they talk again and again about how critical rest and recovery is. So that's fascinating. 

[0:17:35.9] DP: Well, here’s what I think about that. It’s interesting you say that, because my analogy here is that if you look at, again, the science. I think the science of breaks is where the science of sleep was 15 years ago, that I’d really do think that in this country we have a somewhat changed perspective on sleep that I find fewer people saying, “Oh, sleep when I'm dead,” or “Sleep is for wimps.”

I think that in the last 15 years or so, the science of sleep is deep and its hit some critical level of public consciousness. So at least somewhat less, people are not celebrating as much sleep deprivation and pulling all-nighters because we know it hurts performance. It doesn't help performance. That you shouldn’t be bragging about that, you should be ashamed of that. I mean, nobody would brag about saying, “Oh my God! I came into the office yesterday and was totally drunk,” and sleep of sleep has that kind of effect and I think we’re changing on that, on our approach to sleep. I think the same thing is happening with breaks. 

Again, I don't have clean hands here because I'm someone who never took breaks and my attitude toward breaks was that breaks are for wimps, breaks are sign of weakness, breaks are concession, that amateurs take breaks, but professional don’t. As you’ve discovered on your show, it’s the exact opposite. Professionals take breaks. It’s the amateur that don't take breaks. But every once in a while a body of research, a body of science gets deep enough that it has some substance, but whatever collection of forces, it ends up hitting public consciousness and changing the way we approach our life. I think that is happening now asleep and I think that's on the brink of happening with breaks. 

[0:19:11.4] MB: That's a really fascinating insight, and I think it's great way to kind of look at that, because sleep definitely has become more – People have started to realize how critical it is. We had an interview a couple of months ago with Dr. Matthew Walker, who’s one of the top sleep experts. 

[0:19:25.9] DP: I recommend that book all the time. I’m spacing on the name of it, but it's Why We Sleep, something like that. But it's the best book on sleep science around. 

[0:19:33.7] MB: Yeah. Yeah, he's a fascinating dude, and we’ll throw that in the show notes so listeners can did into that. But it's a great way to kind of conceive that, because you're right. I think there is still a huge stigma around taking breaks. You know what I mean? I can’t imagine going into a random fortune 500 company’s office and seeing somebody napping at 3 PM in the afternoon. 

[0:19:52.6] DP: Yeah, and maybe they should be. Maybe they’d be performing better. It is a weirdly American thing, that is that somehow Americans, no matter where they come from, have absorbed some of this puritanical mindset where breaks are sign of not only like physical and intellectual laziness, but they’re a sign of moral weakness, and it’s just the wrong way to think about it. As I said, I'm a sinner in all of these, because that's what I used to think. 

[0:20:23.5] MB: Yeah. I mean, I think I have the same belief, and even years ago, the same kind of conception about sleep and how it wasn’t important and all of this kind of stuff. The more you look at, whether it's the science and the data, people like Dr. Matthew Walker, or even the world's top performance experts, sleep, rest, recovery, it's so vital. 

[0:20:41.4] DP: Absolutely. You have many NBA teams now have sleep consultants where they’re monitoring their players’ sleep where they're actually taking away some of the autonomy players have over the temperature in the rooms when the sleep. So sleep is a part of our performance. Just as breaks are part of our performance. 

Again, I used to think that these things were deviation from performance. They were concessions that you had to make, but I actually think the better way to look at it is that breaks are part of performance itself. 

[0:21:13.6] MB: Yeah, I think that’s a great way to kind of contextualize it. 

[0:21:17.5] DP: So I want to come back and circle back to this idea of chronotypes and the three kind of different ways that people kind of live in the world and how they kind of interact with different day cycles. Could you tell me again and kind of share what were the three different types?

[0:21:32.5] DP: Sure. We have to think about it as a spectrum, but the three broad categories are — you can think of as morning people, evening people and intermediate people, or to put some feathers on it, larks, owls and what I call third birds. As I said, the distribution is about 15% of us are larks, 20% of us are owls and about two-thirds of us are third birds in the middle. 

What that does is all that is it's a way of categorizing your propensity. Are you more likely to – Are you the kind of person who wakes up early and goes to sleep early? Or are you the kind of person that wakes up late to goes to sleep late? Or are you somewhere in the middle? That has an effect on how we navigate the day, that the patterns of the day, the hidden pattern of the day is somewhat different for these. It's different for every individual. There’s individual variation But in this broader group, there is variation in that larks are peak, trough recovery. Most third birds are peak, trough recovery. Owls are much, much, much, much, much more complicated. 

[0:22:34.8] MB: It's really just to see me. I mean, I think you hear and kind of experience colloquially people saying, “Oh! I'm a night owl,” etc., etc. But there's actually a ton of science that kind of supports that conclusion. 

[0:22:46.6] DP: Oh my God! There's a whole field called chronobiology that has devoted a huge amount of resources to this. It's relatively easy to figure out your chronotype. There is a something called a Munich chronotype questionnaire, the MCTQ, which you want to take online. You can also do it in a back of the envelope way by figuring out your midpoint of sleep on days when you don't have to get up to an alarm clock.

[0:23:09.3] MB: That's really interesting. So basically when you say midpoint of sleep, just take the time that you – 

[0:23:13.6] DP: Yeah. Well, let’s do it for you, Matt. So let’s think about — What’s important here to do is think about what chronobiologists call as a free day. A free day is a day you don't have to wake up to an alarm clock and you’re also not massively sleep deprived. So you're sleeping and you can wake up when you want and you’d go to sleep when you want. 

So, for you, when would that be? On a free day, you don't have to wake up to an alarm clock, but you're not massively sleep deprived so you’re not trying to catch up. When would you we typically go to sleep? At what time?

[0:23:37.0] MB: Probably 10 PM. 

[0:23:39.8] DP: And then what time would you typically wake up?

[0:23:41.7] DP: Probably between six and seven. 

[0:23:43.1] DP: Okay, so let's call it – I mean, just call it six, all right? So you wake up at six. What we’re trying to do here is figure out your midpoint of sleep. So your midpoint of sleep if you went to sleep at 10 and woke up at six, your midpoint of sleep would be 2 AM. Okay. So you're a lark definitely. 

[0:24:00.3] MB: Yeah. I mean, I think I definitely am. 

[0:24:01.8] DP: So if your midpoint of sleep is 3:30 AM or earlier, you're probably a lark. If it's 5:30 AM or later, you're probably an owl, and if it between 3:30 and 5:30, you’re a third bird. So that's fairly larky profile right there. So you’re probably in the 15% of people who are larks. So you’re going to go to the day probably peak, trough, recovery and your peak is probably going to begin earlier and end earlier than my peak. I'm not an owl by any means. I’m larky, but not a full-fledged lark like you. 

So for you, someone like you, that start in the morning, relatively early in the morning, is going to be when you're most vigilant. So any work you have that requires vigilance is best done during that stretch of time. 

[0:24:44.5] MB: It's funny I’ve kind of, before even discovering when I think I'd kind of stumbled into this daily architecture of having my first couple of hours of the day be all around kind of that proactive, most important tasks, kind of the important but not urgent kind of activities. 

[0:25:00.2] DP: Absolutely, and that's hard to do. Most of us don't do that. Most of us know – And Eisenhower's famous 2x2 matrix of important and urgent, most of us neglect the important for the urgent and it takes some discipline and good set of choice architecture, a good pattern of choice architecture to get around that. 

[0:25:21.6] MB: So there's a couple kind of variables that I'm curious if you looked at or stumbled upon in your research. One of them is fasting. Have you seen or did you uncover anything about how fasting, either positively or negatively kind of impacts energy levels throughout the day? 

[0:25:37.5] DP: I not look at that. I’ve found a lot of the research on nutrition or whatnot somewhat internally contradictory and I didn't feel comfortable going full throttle. 

[0:25:46.6] MB: Yeah, it’s a minefield. 

[0:25:47.3] DP: Yeah exactly. I didn't feel comfortable. That said, I mean, there is research out there on – Certainly, there's a lot of research showing that calorie restriction, sometimes severe calorie reduction can aid in longevity. There is some research now and some practice out there on intermittent fasting. There is a very interesting line of research. Again, it's not in humans yet, called TRF, time-restricted feeding, which suggests that the key to weight control might not be what you actually eat, but when you eat it, and then if you can restrict your eating to a certain 12-hour period, like you never eat before 7 AM and after 7 PM, that that might be helpful for weight loss.

There are these more popular books with these various kinds. I've no idea how scientifically valid they are where you fast for two days and then eat what you want for five days. This intermittent fasting might have effect of rebooting or streamlining our metabolism. 

[0:26:51.2] MB: Yeah. I mean, trying to step aside from the whole weight loss and that kind of question, because I know that can be a disaster. I was more curious specifically about kind of energy levels, but it sounds like you didn't necessarily go down that rabbit hole. 

[0:27:01.9] DP: No, I didn't. I found that nutrition work a thicket. I really did.

[0:27:06.2] MB: Yeah. It is a thicket. 

[0:27:08.4] DP: And I didn’t know how much guidance I can give readers based on the thicket. Maybe bushwhacking through that thicket, I wasn't sure I was going to get it right and I wasn't sure whether the people who are doing the research actually fully knew, because there are a lot of contradictions from study to study. I also feel like – And this is science, too, that, “Oh! What we thought two years ago about this is not right.” “Oh! What we thought two years before that, that’s not right either.” So whatever it is we’re thinking about today could be superseded by whatever it is that we discover two or three year attempts. 

[0:27:43.1] MB: So this is kind of a related sort of just tidbit of a question, but did you find any research or look at all on the impacts of caffeine and kind of that peak, trough or daily energy levels?

[0:27:53.6] DP: There are some. For instance, I think there’s a pretty strong argument against having a cup of coffee as soon as you wake up, and the research – Coffee has a caffeine delivery mechanism. When we wake up, we start producing cortisol. It’s a stress hormone, and that's one of things that helps us wake up. We produce it naturally. It's part of what is waking up, and it turns out the caffeine can interfere with the production of cortisol. 

So if you inject caffeine, immediately you inject caffeine while you're producing cortisol, it can actually slow the production arrest/stymie the production of cortisol. So what you’re better off doing is waiting an hour or so before introducing caffeine in the morning, because at that point your cortisol levels will have begun declining and you can then use the caffeine to bring up your levels of alertness.

There's also some interesting research on napping and coffee drinking. There’s a very strong argument in the science for taking very short naps. There is an even stronger argument for having a cup of coffee before taking a very short nap, because it takes about 25 minutes for caffeine to get into your bloodstream. 

So if you drink a cup of coffee and then lie down and try to get a 10 or 12 minute nap, when you're waking up and set your alarm for 25 minutes, it takes you 5, 10 minutes just to fall asleep. You can nap for 12 or 13 minutes. When you're waking up, you are able to get the restorative benefits of the nap without the groggy-buggy feeling and the added bonus of a big dose of caffeine kicking in at that exact moment. 

[0:29:30.3] MB: This is obviously kind of a sample of one, but I found that if I forgo caffeine completely, my energy level, let’s say it sorts of stays at like a 6 out of 10 throughout the day, and if I have it in the morning, my energy is like an eight or nine in the morning, but then I think it almost amplifies the kind of trough and the crash in the afternoon. 

[0:29:49.6] DP: Sure. That sounds plausible. I mean, I don’t know the physiology well enough to draw to assert big, big claims about that, but that seems very plausible to me. I remember, human beings got by fine without caffeine for a long time. 

[0:30:04.7] MB: So let's zoom out of this sort of nutritional rabbit hole and even further out of kind of the daily architecture component, and I want to get to the kind of idea of timing in a more macro sense in terms of life events and how those kind of – It impacts our lives in a broader sense. Can you talk a little bit about some of the conclusions that you’ve found and doing the work for the book?

[0:30:27.2] DP: Sure. I mean, what we have here is that our lives are in many ways a series of episodes. They’re not clear linear progression in many cases, and episodes have beginnings, middles, and ends, and beginnings, middles and ends each exert different effects on our behavior. So there’s a whole body of research on how do beginnings affect us. There’s a fascinating body of research on how midpoints affects us. Sometimes midpoints bring us down. Other times it fires us up. There’re some great stuff on endings. How do endings shape our memory? How do endings shape our mood? How do endings change our behavior? This stuff is as important as the day-to-day effects of biology and physiology, physiology and psychology on how we perform. 

[0:31:10.7] MB: Let’s go deeper into that. So let's start with beginnings. Talk about how beginnings, kind of how do they shape us and what are kind of the implications of being in the beginning phase of something. 

[0:31:21.9] DP: Well, it’s going to demand from domain to domain. For instance, you look at some of the research in economics, particularly from Lisa Kahn at Yale showing that the initial labor market of conditions when you graduate, basically – I’m don’t want to fancy it up. There’s a great research for instance from Lisa Kahn at Yale who found that the unemployment rate when you graduate college can predict what your wages are going to be 20 years later. So that somebody who graduate from college in a recession 20 years later is going to probably learn – A similarly situated person will earn less than someone who graduated in a boom time. So what the labor market is like when you first enter it has a big effect on our wages literally two decades later, which is a little bit alarming. 

There’s also some great research from Katie Milkman at Penn, Jason Riis at Penn, Hengchen Dai was at Penn, now is a, I think, UCLA, about the importance of picking the right date to start something. So certain dates operate as what they call triggering a fresh start effect, where we do this weird form of mental accounting on certain days where we banish our bad, old selves to the past and open up a fresh ledger on our new selves. So what they found is people are more likely to start a diet or start a new exercise regimen or those kinds of positive behavioral changes, they’re more likely to start them on a Monday rather than on a Thursday, on the first of the month rather than on the 13th of the month, on the day after their birthday rather than the day before their birthday. 

[0:32:52.6] MB: I can definitely see that. So with the kind of awareness of that knowledge, how do you think we should sort of think about shaping or changing the way we interact with the beginnings in our lives?

[0:33:04.9] DP: Again, I think it’s a question of intentionality, that is – So, for instance, you and I happen to be talking on a Thursday that is the 31st of the month. That's a really bad day to start something in general, because Thursday is not a fresh start date. The 31st is not a fresh start date. What we also know is that the first of the month is actually a pretty good for a start date. So you’re starting on the day before the first of the month. So if I were planning some kind of behavior change of my own, today would not be the ideal day to start it. 

Again, it’s just simply being – Going back to your earlier question, Matt, it's like we don't take the when as seriously as we take the what. So we know what we should, “Hey, I need to stop eating meat,” or, “Hey, I need to exercise more.” But when we start doing that can play a role in how long we sustain the behavior. 

[0:33:56.4] MB: That totally makes sense. I mean, I think the simplest way that I could kind of conceive of that is even just the birthday example. It’s really simple, right? If it's about to be your birthday, you want to go out and have a nice dinner and eat some cake and kind of let loose. You’re definitely not going to be starting a diet or kind of radically changing your life right before that happens. 

[0:34:15.9] DP: No, but the day after your birthday is a very important for a start date for people. 

[0:34:20.0] MB: So what about middles? What did you find about middles and how they kind of function in our lives?

[0:34:25.2] DP: Will, as I said, midpoint, two things. Sometimes they bring us up, sometimes they bring us down. So you look at the research on well-being over the course of a lifetime and it turns out that it's shaped like a U where we’re relatively happy in our 20s and 30s, begin to decline in our 40s, reach of bottom in our 50s and then start to take it back up in our 60s, 70s, and if we make it, 80s and 90s. Then you also see other kinds of patterns of behavior and how will people comply with rules and how diligent they are where at the beginning they’re very diligent, at the end they’re very diligent, but their diligence fades a little bit in the middle. 

On the other hand, there's also research on the other side of that showing that teams, when they do team projects, they really don't begin their work in earnest until the middle of the project. So if a team has 35 days to finish a project, they’ll likely get started in earnest on day 18. The first 17 days, they won't do that much and it's only when they hit that temporal midpoint where they throw off old patterns and reengage and really get going. 

Also, some research from the NBA showing that for NBA teams, basketball teams – Again, basketball is something where there is an explicit midpoint. Most midpoint are invisible to us. Basketball has a very visible midpoint. It’s called halftime. A horn goes off. We announce it. These researchers found that teams ahead at half time are more likely to win the game with one exception. Teams that are trailing by one point are more likely to win than teams that are ahead by one point, that being down by one at halftime is equivalent to being up by two in your win probability. So sometimes midpoint create a slump, sometimes they create a spark, and simply being aware of all that allows you to be volitional enough about it to do something about it. 

[0:36:16.3] MB: In essence, midpoints are kind of these critical inflection points that can have a tremendous shift in one direction or another. 

[0:36:22.9] DP: Absolutely, and they're usually invisible to us. That's a problem. So if we make them visible, we can be – Again, my word of the moment, intentional about what we do about it. 

[0:36:33.5] MB: That's a great point. It's always hardest to kind of figure out when you're in the middle, right? The beginning are usually pretty clear, the ending is pretty clear, but the middle is the challenging part.

[0:36:41.5] DP: Right. I mean, certain project will have a certain duration and they’ll be a deadline or something like that and then you can work backward. But yeah, and that kind of ambiguity makes it tough sledding sometimes. 

[0:36:50.2] MB: And coming to this idea of sort of endings and the importance of endings. I know you share a really funny example of when people typically run a marathon.

[0:36:59.9] DP: Sure. That’s the research from Adam Alter and Hal Hershfield showing that people are disproportionately likely to run their first marathon in years that end in a 9, so 29, 39, 49, 59. 49-year-olds are, for instance, three times more likely to run a first marathon than 50-year-olds, because this is another effective ending. If the end of something becomes salient, we kick a little bit harder. 

[0:37:23.9] MB: That's fascinating. And again, I think it makes sense intuitively, but it's really interesting to see when the data kind of backs that conclusion up. 

[0:37:31.4] DP: Oh, yeah. 

[0:37:32.6] MB: So I think this is really interesting kind of conception that in many cases we don't prioritize or sort of de-prioritize the timing of things in our lives, but in reality that’s just as important as many other factors. 

[0:37:48.7] DP: Yeah, absolutely right. 

[0:37:50.9] MB: So for listeners who want to kind of take this concept of timing and the science of timing and apply it in some way concretely, what would kind of be a piece of homework that you would give to them in terms of kind of an action step they could implement in their lives to start being more intentional, as you said, about the timing of things around us both in our days and in the broader story of our lives?

[0:38:13.5] DP: Well, there are all kind of things. There are all kinds of things you can do. I think one of the simplest one is to make a break list, and I try to do this every day that I'm in my office, which is I will write down a certain time of day, let's say like 1:00 in the afternoon when I will take a break and I'll put it into my list of things to do that day at that particular time. So if I had a meeting or a phone call at a particular time of the day, I would never miss that. So I will go every afternoon, take –, I'm not going crazy here. At least one 10 or 15-minute walk around my neighborhood, and what we know about the design principles of breaks, it breaks our – That something is better than nothing. So even a short break is better than no break at all, that moving is better than stationary. So you're better off being in motion rather than just being plopped on the couch. 

We know that social is better than solo. So breaks with another person are more restorative. We know that the best breaks are fully detached, that as you leave your phone at home, you leave your phone behind and you don't talk about work if you’re going out with somebody else. So scheduling one break every day to do something, like go walk around outside with somebody, like talking about something other than work can be really, really powerful. 

Some of it also – I mean, among the other – There are so many in this book. There are so many huge. It’s just bursting with takeaways, some of which are going to depend on a particular person's experience or their perspective, but one of the things that think is useful for everybody is trying to track your daily behavior. So you can set your phone alarm to ring every 15 – Not every 15, every 45 minutes or an hour and 15 minutes or some like that and prompt two questions for you. How am I feeling right now on a scale of 1 to 10? How am I working right now on a scale of 1 to 10? If you chart that very simple set of self-reports, if you chart that over time, not bad. 

[0:40:05.1] MB: So what would be a good kind of sample size to chart those, a week, two weeks?

[0:40:11.0] DP: I would try it for a week. Yeah, I’d try it for a week. Again, I think part of – There’s also one of the things that we should get better at is observing our own behavior and actually conducting small experiments. I wouldn't know the answers to a lot of stuff. This is one reason why in the digital world they do so much A-B testing. Facebook knows whether I'm more likely to click a royal blue button or an aquamarine colored button. They serve their customers both and see which one is more popular. I think there's a lot of room to do A-B testing in ourselves, A-B testing organizations, and we should go in and treat a lot of our performance out, and this is at the heart of your show, Matt. We should treat a lot of our performance as if we’re scientists. 

Okay. What do scientists do? They have a hypothesis and they test the hypothesis. So I have a hypothesis that I’m going to do better doing my insight work starting at 5 PM, or maybe even later, 6 PM to 7 PM to do my insight work. Okay, that’s my hypothesis. Is it going to work? Let’s test my hypothesis. So go do that for a month or a week or two weeks or a month and then I see how it goes. If the hypothesis is right, great, I’ve learned something. If the hypothesis is wrong, great, I’ve learned something. 

[0:41:20.7] MB: So I think there’s two kind of funny anecdotes about that. One is when you started talking about breaks and kind of making a break list, the first thing you said about it was, “I'm not going crazy here taking all kinds of breaks,” and I think it's just underscores what we talked about at the beginning the conversation, which is this idea that there's kind of this social stigma around taking breaks. It's okay if you want to take a break then. We’re going to allow you to take one. 

I think the second piece, I love this idea of observing your behavior and kind of conducting small experiments. I mean, about a week ago I started – I was asking, I was really curious about this kind of caffeine and how it impacts people's energy levels to see if you'd seen any science behind it, but I started this experiment about a week ago where I’ve just kind of alternating days where I have caffeine and days where I don’t and seeing what my energy levels look like throughout the day and kind of trying to track that, “Okay. Is there sort of a repeatable pattern here, kind of peaks and troughs?” right? 

[0:42:10.9] DP: Yeah. That’s the way to do it. Yeah, absolutely. 

[0:42:14.0] MB: So for listeners who want to dig in more, who want to find you and your work, where's the best place to find that online?

[0:42:19.8] DP: They can go to www.danpink, D-A-N-P-I-N-K.com, www.danpink.com. I got all kinds of groovy stuff there, good videos. I’ve got PDFs of discussion guides for book. I get information on all the books. I’ve got other freebies and things like that. I do an email newsletter that’s free. I do something that I call a pink cast, which of these regular short videos with tools and tips and everything there is free. 

[0:42:45.9] MB: Well, Dan, thank you so much for coming on the show, for sharing all of these insights and practical strategies. As I said, we've been big fans of you and your work for a long time, so it's great to have you on here to kind of share some insights with the listeners. 

[0:42:57.7] DP: It’s been a pleasure, Matt. Thanks for having me. 

[0:42:59.0] MB: Thank you so much for listening to the Science of Success. We created this show to help you, our listeners, master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story or just say hi, shoot me an email. My email is matt@successpodcast.com. That's M-A-T-T@successpodcast.com. I'd love to hear from you and I read and respond to every single listener email. 

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June 21, 2018 /Lace Gilger
Focus & Productivity, Mind Expansion
DanHeath-01 (1).png

This Is How You Create Life Changing Moments Starting Right Now with Dan Heath

June 07, 2018 by Lace Gilger in Mind Expansion

In this episode we explore the power of moments in our lives. Moments are the way we remember our lives, they define us, and yet we don’t have a coherent way of thinking about and understanding them. Can you engineer the defining moments of your life? Can you create more moments that are powerful and impactful? We discuss that and much more with our guest Dan Heath. 

Dan Heath is a Senior Fellow at Duke University’s CASE Center where he founded the Change Academy. He received his MBA from Harvard Business School and is the co-author of several New York Times best sellers. Their book Switch was named one of the best nonfiction books of the year and spent almost an entire year on the bestseller list.

  • The power of moments - why did Chip and Dan decide to study the defining moments in our lives?

  • Digging into the academic research of what makes moments special

  • Why do certain moments in our life have such disproportionate impact and meaning?

  • How do we become more in control of them and intentional about creating them?

  • Are there patterns that link the defining moments of our lives?

  • The four elements of defining moments?

  • Elevation - the high points

    1. Insight - in an instant your view of the world shifts

    2. Pride - times when are at our best, when we’re recognized for what we’re capable of

    3. Connection - when we deepen our ties to other people - either individual or groups

  • Struggle, especially with a group, can create deep connections

  • If you look at powerful moments, they tend to be composed of these four elements

  • You can flip that around and make it practical - if you want to create better experiences in your own life - these are the ingredients of HOW to do that

  • We don’t remember our own experiences 

  • What’s so special about the The Magic Castle Hotel in LA?

  • What’s the secret behind the second highest rated hotel in Los Angeles?

  • Ahead of the Ritz Carlton

    1. Ahead of the Four Seasons

  • Moments have power. Great experiences hinge on peak moments 

  • The academic research on memory and how that shapes the power of moments

  • “Duration neglect” 

  • There are two kinds of moments that we disproportionately recall - the Peak and the End

  • We are in the business of creating great experiences for people. If you get the Peaks right - you can create a great experience.

  • The power of things that are obvious in retrospect

  • “Moments are the medium of memories” - and yet we don’t live in a way that’s intentional around creating more moments

  • Inconveniencing yourself to create a powerful moment is worth it - you will remember the powerful moment but not the inconvenience 

  • “We feel most comfortable when things are certain, but we feel most alive when they’re not"

  • “The reminiscence bump” phenomenon in psychology

  • Novelty is what we remember, period. 

  • What can we do to create more dramatic and memorable moments in our life?

  • We can get alot of bang for our buck with moments. We have to learn to break the script more often and disrupt our routines more often. 

  • “The Saturday surprise” - how you can break your script and create novelty in your life. 

  • Sometimes you need to resist your routines

  • When you start thinking in moments you start spotting all kinds of strange phenomenon in your life

  • Fixing problems doesn’t make people happy

  • How do set about creating peak moments for ourselves (and others)?

  • Peaks, ends, and transition points are disproportionately memorable for people

  • We can be the authors of amazing moments in our lives

  • Powerful insights come with speed and force - in the flash of moment

  • What does it mean to “trip over the truth?"

  • Reconstruct the insight that you’ve had - and allow someone else to discover it themselves. Let the epiphany happen in their brains. How can you engineering someone else discovering the truth that you’ve already discovered?

  • How change happens:

  • People see something

    1. That makes them feel something

    2. That makes them CHANGE sometime

  • How can creating new rituals help us manufacture transition points in our lives that become powerful moments?

  • “The Fresh Start Effect”

  • The power of forgiving yourself for falling short and cleaning the ledger, starting fresh. 

  • Homework - stretch goal - the “week of memories” exercise

  • Homework - create a moment of elevation tonight - break the script in some way. 

  • Homework - find someone at work or in your personal life and give them some recognition, say thank you to them, tell them why its so important and meaningful and give them a little bit of praise - face to face. 

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SHOW NOTES, LINKS, & RESEARCH

  • [Book] The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip Heath and Dan Heath

  • [Book] Decisive: How to Make Better Choices in Life and Work by Chip Heath and Dan Heath

  • [Book] Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath

  • [Book] Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath

  • [Podcast Ep] Choiceology: How Tomorrow Feels Today

  • [Article] John Kotter's 8­-Step Change Model

  • [Article] The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior by Hengchen Dai, Katherine L. Milkman, and Jason Riis

  • [Website] Heath Brothers - Resource Directory

Episode Transcript


[00:00:19.4] ANNOUNCER: Welcome to The Science of Success. Introducing your host, Matt Bodnar.

[0:00:11.8] MB: Welcome to the Science of Success; the number one evidence-based growth podcast on the internet with more than two million downloads, listeners in over a hundred countries and part of the self-help for smart people podcast network.

In this episode, we explore the power of moments in our lives. Moments are the way that we remember our lives. They define us, and yet, we don’t have a coherent way of thinking about and understanding them. Can you engineer the defining moments of your life? Can you create more moments that are powerful and impactful? We discussed this and much more with our guest, Dan Heath.

I'm going to give you three reasons why you should join our e-mail list today, by going to successpodcast.com and signing up right on the home page there's some amazing stuff that's only available to our e-mail subscribers, so be sure to sign up and join the e-mail list today.

First, you're going to get an awesome free guide that we created based on listener demand. This is our most popular guide and it's called how to organize and remember everything, which you can get completely for free along with another surprise bonus guide. You got to sign up to find out by joining the e-mail list today. Next, you're going to get a curated weekly e-mail from us every week called Mindset Monday. Our listeners have been absolutely loving this e-mail. It's short, it's simple, it's filled with articles, videos, stories, things we found interesting or fascinating in the last week.

Lastly, you're going to get exclusive content and a chance to shape the show. You can help us vote on guests, you can help us change our intro music and much more, you can even submit your own questions to upcoming guests, you also have access to exclusive giveaways that only people who are on the e-mail list get access to and much, much more. Be sure to sign up and join the e-mail list. There's some incredible stuff, but only subscribers who are on the e-mail list are getting access to this awesome information.

In our previous episode, we looked at the gap that exists between learning and doing. Why it is that so many smart ambitious people invest hours in their growth and development, but fail to see breakaway external results for the time that they've invested? If you sometimes feel overwhelmed by all the things you know you could, or should be doing to level up your life or career, then our previous episode will blow your mind.

We explore what science is telling us about the actual execution of concrete individual growth and measurable upward mobility across various dimensions of life. We share the most effective tactic for moving yourself from learning to doing with our very special guest, Peter Shallard. Our interview last week is what you need to finally take action on what you've been procrastinating on.

That episode is one of the most unique and powerful episodes we've done on the Science of Success. I highly recommend checking our previous episode out, our interview with Peter Shallard. It will make a tremendous impact on you.

Now, for our conversation with Dan.

[0:03:25.4] MB: Today, we have another awesome guest on the show, Dan Heath. Dan is a senior fellow at Duke University's Case Center, where he founded the Change Academy. He received his MBA from Harvard Business School and is the co-author of several New York Times bestsellers. His recent book Switch was named one of the best non-fiction books of the year and spent almost an entire year on the bestseller list. Dan, welcome to the Science of Success.

[0:03:51.5] DH: Thanks for having me on Matt. It's a pleasure.

[0:03:53.3] MB: Well, we're really excited to have you on the show today. Your books are obviously really well-known and me and Austin are both big fans of you and your work and your brother's work.

[0:04:01.5] DH: Thank you.

[0:04:02.0] MB: To get started, I'd love to dig into your most recent book and talk about the power of moments. What led you to think about moments? Why was that the catalyst of the new thing that you wanted to dig into and study next?

[0:04:17.2] DH: Well, appropriately enough the power of moments actually emerge from a very specific moment when Chip and I were together. Chip and I live on opposite coasts. He's on the West Coast and I'm East Coast, and so we only actually see each other maybe once or twice a year. One of those is at Christmas. A couple years back, we were at our father's house in Durham, North Carolina where I also live and we had squirreled ourselves away into an office to do some work. We’re actually working on a different book, and it was a book that had just become a bit of a slog. We had put in probably six or nine months’ worth of work,

We were getting into that sunk cost stage of, we were reluctant to give it up because we put in so much work, but we weren't super jazzed about keeping going. At some point in this conversation, this phrase popped out of conversation defining moments. I think mainly as a way to procrastinate our real work, we started just riffing on defining moments and talking about defining moments and politics, like some of your older listeners will remember when George Bush Senior was running for president against Clinton, he had that moment where he professed amazement at a UPC scanner in the grocery store. That was supposed to illustrate that he was old and not a touch. That was a defining moment in politics.

You think about defining moments in sports, and as an example that beautiful medal ceremony that happens at the Olympics and just all the pageantry and the pride that goes with that. The amazing realization that there was a human being that just thought that up. I like to picture them in a conference room with a whiteboard and they're like, “What if the athletes were standing here and here and the flags go up and the anthem?” In other words, the moment was designed. We started getting into the academic research that that plays into what makes moments special.

Anyway, we riff and riff on this and it's just this uncontrollable brainstorming session and we probably filled up 10 or 12 pages in a Word document just with associations and mysteries, and we come out an hour later into the living room where everybody's gathered and we tell them, “We've got a new book idea.” There was this visible sense of relief on all their faces, because apparently, they had all despised the other topic we were working on, but hadn't had the heart to tell us.

That was the birth of this book. The gist is true to that original moment, to be honest. It's a book about why it is that certain brief moments in our lives have such disproportionate memorability and meaning, that if you think across your life there are probably 10 or 15 or 20 moments that are worth in the sense of their relative importance in your life 10 years. The question is why? What makes these moments? Can we learn to be more in control of them, to be more intentional about creating more defining moments in our life and work?

[0:07:22.3] MB: Why is that the case?

[0:07:25.3] DH: Well, there are some patterns that we found as we looked at very different kinds of moments. When I talk about moments, of course there's a strong personal element here. You think about the moments when you found your calling, or you found your partner, or even just moments that were special to you, moments with your kids around vacations. We're also talking about moments at different scales, so we're also pointing out that really for any given span of experience, whether it's a lifetime or the span of a hotel stay, or the span of a college semester, for any given span of experience there are certain moments that are disproportionately memorable and meaningful.

The question is, are there patterns that link these ideas that happen on very different scales? The answer we came up with was yes. That in fact, they share four patterns, or four elements, if you will, that they seem to be made of similar ingredients. The first of those ingredients is elevation; that these moments seem to lift us above the everyday. You think about some birthday party and there's games and decorations and cake. It's engineered to create positive emotions.

The second is insight. These are moments when in an instant, we realize something about ourselves, or our world and sometimes those insights are amazing and pleasant. You look across the dinner table and you realize the person you're dining with is going to be your spouse, your soulmate. Sometimes they can be sobering. You realize you can't take another day of this job that you're in. The point is that in an instant, your view of the world can shift.

The third of these elements is pride. What's interesting about pride is, my guess is everybody listening right now has a stash of personal mementos that you keep somewhere in your house, and maybe in a box, in the attic, or buried in the back of a drawer. It’s like if there was a museum of your life, these would be some of the exhibits; just things that you can't bear to throw away. They have special significance to you and would probably be valueless to anyone else, but to us they're priceless.

My guess is that a lot of those mementos are actually relics of moments of pride in your life, or potentially your kids’ lives, their awards, or certificates, or thank-you notes from people who are important to you, or trophies that you couldn't bear to throw away, or diplomas. Moments of pride are times when we're at our best and times when we’re recognized for what we're capable of. 

Then the final element, so we've talked about elevation, insight, pride, the final element is connection. It's so often these meaningful memorable moments are moments when we deepen our ties to other people. That could be in a personal relationship. It can sometimes be among groups too. What's interesting about groups is groups often bond together in times of struggle. What brings groups together is not just happy, happy, happy time. You think about boot camp, what creates lifelong attachments among people who've been through boot camp together is that they had to struggle.

You think about volunteering for Habitat for Humanity and spending a weekend putting up a house, like that's connection born of struggle. The point is two things. Number one, if you look at powerful moments, they tend to be composed of these four elements we talked about. The more important point is that you can flip that around and make it practical. That is to say if you want to create better experiences in your own life, or for the customers you serve, or for the patients you serve, for the students you serve, these are the ingredients, these are the colors in your palette in order to create greater experiences.

[0:11:27.4] MB: That's fascinating. I want to dig into how we can be more intentional about creating these moments. Before we get into that, I want to dig deeper into the importance of moments and why they're so critical. When we look back across our lives and the way we think about our memories and our experiences, do we weigh and treat each memory and each experience equally?

[0:11:53.3] DH: Certainly not. Yeah, and in fact, that's one of the most important realizations that came to us through this book and that we're trying to communicate to our readers. Let me back up and I'll tell a quick story and then I'll overlay the academic research on that, so we understand these peculiar properties of memory.

There's a hotel in Los Angeles called The Magic Castle Hotel. My guess is most of the people listening haven't stayed there. Just conjure up in your mind, The Magic Castle Hotel. Let me first tell you, it looks nothing like your mental image that you're conjuring up. It is an utterly ordinary looking motel, really more so than a hotel. It's actually a two-story apartment building that was built in the 50s that was later converted over to this hotel use; painted bright yellow. The rooms are totally average. I stayed there myself. It would be doing well to compete with the Holiday Inn Express. The lobby is completely underwhelming. It looks vaguely like the waiting area of a place you might get your oil changed.

The question is why am I talking about this totally normal unassuming place? The reason is because if you go to TripAdvisor right now and you search for LA hotels, the Magic Castle Hotel is rated number two in all of Los Angeles ahead of the Ritz-Carlton, ahead of the Four Seasons. How in the world could that be true? Well, what The Magic Castle has figured out is that  moments have power. One of my favorite examples is by the pool in a courtyard of this facility, there's a cherry red phone mounted on the wall. Just above the phone there's a sign that says, “Popsicle hotline.” If you pick up the phone somebody says, “Popsicle hotline will be right out.”

Within minutes, somebody comes out wearing a suit, holding a silver tray that's loaded up with grape and orange and cherry popsicles. They bring the tray over to you at poolside and they're carrying the tray wearing white gloves like an English butler. They do all of this for free. They have a snack list menu where you can order cracker jacks and sour patch kids and root beer at the front desk, all that stuff is for free just for asking. You can check out board games to play with your families, or movies to watch, they have magicians doing tricks in the lobby several times a week. They'll do your laundry if you drop it off in the morning, return it washed and folded by the end of the day.

When I describe that side of The Magic Castle, you can start to put it together how – if your family's taking a vacation in Southern California, you might actually choose the Magic Castle straight up over the Ritz-Carlton. Why? Because they're delivering a better experience. This is where the research on memory comes into play, because what we know about our memories of experiences are two things.

Number one, there's a phenomenon called duration neglect which says that we tend to forget the length of experiences. What we're left with when we remember things are certain moments, certain scenes, certain fragments. This is very easy to test for yourself. Just remember some semester in college, or a work project from a year or two ago, or the last vacation you took and you'll notice our memories aren't like videos that we can watch beginning to end. They degrade. What we're left with are a certain set of seemingly random snippets, except that of course they're not random.

In fact, psychologists have discovered that there are two kinds of moments that we disproportionately recall. We recall the peak, or the peaks of the experience, which are the most positive moments and a positive experience, and we remember the transition points, the beginnings and the endings. If you think about the Magic Castle story through this lens, what you see immediately is that the Magic Castle Hotel is really good at creating peak moments.

What's fascinating about that is it's almost they've exploited in a good way this property of memory. They know that a year down the road, you're going to forget that your room was average, you're going to forget that the amenities in the bathroom weren't fancy, you're going to forget that the lobby wasn't that cool or well-designed. What you're going to remember is there was this phone by the pool that if you picked it up, it was a popsicle hotline. That's the significance of this is that that all of us to some extent are in the business of creating experience for other people.

Again, it might be our kids, or our customers, or our patients. What we need to realize is to create a great experience for people, that doesn't mean nonstop perfection. There's a lot that's imperfect about the Magic Castle Hotel. If we get the peaks right and if we get the transitions right, we can create a great experience that doesn't bankrupt us, or doesn't mean we have to have every detail impeccable, and that's what moments can do.

[0:17:09.2] MB: That's fascinating and such a great story, especially I've looked at some of the photos of the Magic Castle and I know you have a YouTube video where you share some of those images, and it really is – it's almost shockingly unremarkable. I mean, it literally looks like a Holiday Inn or something. It's totally plain and yet, it's amazing that they're literally more highly rated than the Ritz-Carlton or Four Seasons.

[0:17:33.4] DH: Yeah. I love the fact that that number three, and the last time I checked on the list was the Four Seasons Beverly Hills. I mean, if that doesn't tell you something about the power of these ideas, the fact that that somewhere that is one-twentieth as nice and as luxurious as the Four Season Beverly Hills can actually win the competition and the customers minds, I mean, that's extraordinary.

[0:17:57.2] MB: I think it underscores this broader point that you're talking about really, really beautifully that we don't – we think in moments, and we remember our lives not as a clean narrative of this and this and this and this, but really as a series of experiences and moments that happened.

[0:18:14.9] DH: Yeah. I think that's well-said. I think the aha for Chip and me was this is one of those things that Chip and I both love things that are obvious in retrospect. Like obvious when you say them, and yet, no one is living that way. What I mean is, I think all of us, we realize when we look back on our experiences, hey we don't retain the whole thing, hey there are moments that we recall, and moments are really the medium of memories. Yet, we don't live in a way that is intentional about creating more moments. I'll give you an example of how this changed my life in a small way. You remember the solar eclipse from gosh, was it last year or the year prior?

[0:18:58.5] MB: Oh, yeah.

[0:18:58.9] DH: I live in North Carolina and we were not in the – what do they call it? The path of totality. We were not in the path, but we were close. I had to drive from Durham where I live to Asheville. My wife and I were talking about this and it meant we would have to take a day off at work and we'd have to deal with childcare.

It was like a three and a half hour drive each way. We knew, there were going to be a ton of other crazies on the road too, so it may be a five-hour drive by the time you add in the traffic. Anyway, we were weighing this in a cost and benefits way. The evidence was pretty conclusive that we should have just stayed at home and watched this on YouTube, right? I mean, there's just so much inconvenience and nuisance tied up with this. When you start thinking about this through the lens of moments, what you realize is two years from now we're not going to remember that it took an hour to line up childcare, we're not going to remember there was a nuisance to be stuck in traffic, or that we had to take a day off of work.

What we're going to remember is being there at this very special time. We did it. You know what? It was exactly as we expected it to be. Most of that day was a nuisance. We listen to some good music and good podcasts on the road, but nobody wants to spend five or six hours that day on the road, no matter how good the podcast is. When we got there, would you believe it was so overcast, we couldn't even see the eclipse. Of course, what we did see was that in a matter of seconds, the world goes completely dark. The insects start to chirp, because they think it's nighttime, and then a minute or two later when the sun starts to dawn again, the birds start chirping like it's the beginning of the morning, and it was extraordinary.

I can already feel the fading happening with all of the stuff surrounding the eclipse. I really cherished that moment that we had there. That's an example of how this property of memory that seems obvious when we think about it can actually become if you flip it around, a filter for how to think about living a more meaningful memorable life.

[0:21:09.3] MB: That's fascinating and it's really interesting, because there's this counterintuitive element where you're actively inconvenience – you're inconveniencing yourself and making yourself less happy in the present, but creating a memory that actually makes you think that you're happier, feel happier in the future.

[0:21:29.9] DH: Exactly. Right. I mean, I think that's one of the real tensions that we came across in researching this book is that a lot of our lives are engineered to make things smoother. To a first approximation, well what we try to do in our lives is what we did yesterday, but a little faster, a little more efficient, fewer kinks, fewer problems. It's like we're in a smoothing operation.

There was a great quote from the authors of a book called Surprise, that they said, “We feel most comfortable when things are certain, but we feel most alive when they're not.” I think that captures the heart of this tension that the normal routines of everyday life are designed to iron out wrinkles and problems and bumps and novelty. Yet, it's precisely novelty that is memorable. There's a phenomenon called the reminiscence bump in psychology, where if you ask people just unprompted to talk about their memories from life, they tend to disproportionately recall memories from the period roughly from age call it 16 to 30, which if you're talking to a 75-year-old is what? A fifth of their life and yet, the dominant portion of their most memorable moments comes from that era. The question is why?

The answer is this is a period of extraordinary novelty in our lives. It's our first kiss, it's our first girlfriend or boyfriend, it's our first time away from our parents, it's our first job, it's our first falling in love, it's our first time moving cities, it's our first time managing our own finances and on and on and on and on. It's this extraordinary time of upheaval both good and bad. Then as you go through life in your 30s and 40s and 50s, there's nothing that dramatic that really happens, right?

You find the person that you want to spend your life with, you find the job that you really appreciate, you find the community where you want to put down roots. Those are incredibly positive things. I'm not arguing that we should rip up our lives for the sake of ginning up memories. One side effect of that is that we are not laying down as many dramatic and memorable moments as we were in our youth. The question is what do we do about that?

I think that the answer is really as simple as that old saw variety is the spice of life. Notice it doesn't say variety is the entree of life, right? It's variety is a spice. Meaning that we can get a lot of bang for our buck with moments. What it means is as we say in the book, we've got to learn to break the script more often, to disrupt those routines. When we were writing the book, we would periodically test out ideas with our readers.

We were both surprised, Chip and I, that one of their favorite exercises was something that we thought was just so simple and almost corny. We called it the Saturday Surprise. The assignment was all the things that you usually do on your Saturday, whatever that means for your family, maybe it's the same breakfast and cartoons and a visit to Home Depot, or whatever the norm is for you, your job is to disrupt those norms.

People would do these crazy things. They would treat their own city as if they were a tourist and go to the top couple rated sites, many of which of course they hadn't seen, because they were locals. Or one family put their daughter in charge of the day and let her run all of the activities. Another group decided to drive three hours away and spend the day with family they didn't get to see very much. They just felt extraordinarily positive about these experiences. It was like, they got this rush of joy and memorability. It was nothing fancier than just saying, “Hey, part of what we've got to learn to do is resist our routines sometimes, to just disrupt them.” That's the source of novelty and novelty is the source of a memory.

[0:25:37.7] MB: Really, really interesting. I mean, I think as especially someone I spend a lot of time thinking about memory, it's fascinating to play with the idea of how do I engineer life and engineer experiences that are going to be more rich and more fulfilling?

[0:25:55.5] DH: Yeah. Well, I'm curious about your experience. Have you played around with things that seem to be working? How has that philosophy changed what you seek out?

[0:26:04.4] MB: Well, I think this – I mean, your book and this conversation especially, I actually, I wrote the words ‘create more moments’ in gigantic letters, taking up basically an entire page of a word document and I'm going to print that out and put it up right behind my computer just as a reminder for myself to create more moments, because I think it's something that with a little bit of whether it's either for side or spontaneity, or whatever, you can really create so much more richness in your life and something that I find inspiring and personally for me, something that I want to move towards.

[0:26:39.9] DH: I should also say – I mean, we're talking a lot about the importance of these ideas for our personal lives, and I think that's key to the book. There's this whole other layer of thinking outward, of thinking about the people that we serve. I'll give you an example, when you start thinking in moments you start spotting these things that are just absurd if not infuriating.

I was working with a retail bank in Australia and we were talking about this special relationship that banks have what their customers is very unusual; a relationship that lasts decades. Banks are actually privy to a lot of the most important things that happen in your life. Banks will tend to know when you get married, because there's another name on your account, and they'll know when you start and stop jobs because your direct deposit changes, and they'll know how things are going for your retirement, because you're saving or not saving and on and on and on.

We were talking about what kinds of moments could a bank create, or its customers to deepen that relationship? One of the things we landed on was imagine when you finally pay off your mortgage. Potentially, the fruits of 30 years of diligent payments and how good that should feel, and then we were saying, that should be a capital M moment, where the manager from your local branch comes to your door and knocks on the door and brings you flowers and shakes your hand and says, “Congratulations, you finally got there.” By the way, and they pull out your deed that's now yours. They've been holding it to secure your loan, but now it's yours free and clear.

They framed the deed, they hand it to you. They say, “Congratulations. This place is a 100% yours.” This great moment of elevation and pride and connection. We were brainstorming about this and somebody in the back of the room raises their hand and says, “I work in the mortgage department here and not only do we not do that, we actually charge people a deed transfer fee when they complete their mortgage, and we charge them $75 or whatever it was to flip the deed over into their name.”

The whole crowd just groans, because you start to realize that when you tune in to the fact that moments have this disproportion and importance and you tune in to the fact that we can to a certain extent predict which moments should be more important than others, like this this cresting the mountain moment of paying off your mortgage, you realize just what an asinine idea it is to charge someone of be at that moment. I think instantly they all realized it and unfortunately, to their credit I came back about 18 months later they said they had actually started piloting this this home visit idea, which I thought was just genius.

[0:29:31.0] MB: That's fascinating. I think this is a good opportunity to broaden the focus and segue more into how we can think about not only engineering these moments for ourselves, but also how we can engineer them for other people. Before we dig into that, one other thing that I wanted is just circle back to that, I thought was really fascinating in the context of coming back to this idea of the magic castle and the story behind that.

One of the things that, I forget if you said it in a speech, or you wrote it, but it was this idea and juxtaposing the furnishings and how simple they were, versus how amazing the experiences were there, was this idea that fixing problems is not what makes people happy. Could you extrapolate on that, especially now that we're moving into the transition of talking more about creating moments outside of ourselves?

[0:30:21.4] DH: Yeah. For anybody who cares about the customer experience, I think this is a really important point. The idea is the way that we've been trained in the business world to create a better customer experiences is what do you do? Number one, you gather feedback from your customers, you take surveys or interview them or whatever. Then you fix the things they're complaining about. That makes sense, right? Of course, you want to fix things that your customers find dissatisfying. The issue is that fixing problems doesn't make people happy. Fixing problems whelms people.

What it means by whelmed is it doesn't overwhelm them, it doesn't underwhelm them, it just whelms them. Things are working as they expected them to work. If your cable TV functions exactly as it's supposed to for a full month, that's not something that makes you giddy with excitement. You're not going to look back on that period nostalgically a couple of years down the road. It's whelming; things are working as they're supposed to.

Whelming is good, because lord knows there are a lot of products and services in the world that are underwhelming and it caused us frustration and disappointment. We have tech support calls. Whelming means we've basically delivered the goods as expected. That's a very different thing than delight, or joy, or having such a delightful experience that you determined to share it with all the people in your network. The way I would explain that is to say imagine two versions of the Magic Castle Hotel.

We've described this place. There's this very mediocre looking place. Imagine 20 years ago, or whenever the Magic Castle converted over from an apartment, imagine two doppelgänger versions of the Magic Castle. They're starting with the same physical facility, but they run it in different ways. In doppelgänger one, they run the game plan that I talked about earlier, with the focus on moments and experiences and the popsicle hotline and the board game menu and so forth.

In doppelgänger two, imagine that they just relentlessly take survey data and fix all the things that people are complaining about. When people complain their pillows are too soft, they firm up the pillows, and when people complain the rooms are too dim, they add lighting and when people complain it took too long to check in, they add staffers to fix that. My question to you is where do we think that those two doppelgängers would end up on something like the TripAdvisor rating system? My contention is that the problem fixing doppelgänger of the Magic Castle would end up at about rank 1,100, while the moment creating version is where it is which is number two.

I think there's this divide that is a little bit counterintuitive that if what we want is to create a memorable experience for people, great experiences hinge on peak moments, but peak moments don't create themselves and furthermore, fixing problems won't create peak moments.

[0:33:29.0] MB: If peak moments don't create themselves, how do we set about creating them? Let's start for ourselves and then ultimately for others as well.

[0:33:40.3] DH: Well, I think that's the very topic of the book is once you clue into this idea that great experiences hinge on peak, moments how do you create them and that's where the four-part framework elevation insight pride and connection comes in. As you think to yourself, what great experiences are made over these four elements? How can we boost these elements? I'll give you an example of something that was done for employees. There's a woman who worked at John Deere named Lonnie Lawrence Fry, and one thing she had observed was that they were not really investing in the first day of work for a new employee, which is the reason we can know in advance that's an important moment is because it's a transition point.

Remember we talked earlier about peaks and transitions are disproportionately memorable. If you're clued into that, you have some natural intuition like, “Hey, we better get this right, because this is a big transition for new employees. They're coming to a new place, working with new people on new work, it's a physical environmental and social transition, we better get this right.” Yet, the vast majority of companies half-assed that day. You show up and the receptionist didn't think you were starting until the next week and you get to your computer and it's there, but it's not set up and you have to wait for IT to set up your internet account.

Some Good Samaritan whisks you around to meet 22 people in eight minutes and you forget all their names immediately, and that's the first day. This woman Lonnie Lawrence Fry said it can be something more. They created this extraordinary experience, I'll walk you through this from the perspective of a new hire. You sign your offer letter and before you even start, you start getting e-mails from a buddy on your team and they send you a photo and they introduce themselves and they tell you about where people eat lunch and where to park on your first day, what to wear to the office.

You show up on your first day at 9:00 a.m. and there's your buddy at the front door. They're holding a cup of coffee for you, they're there to greet you, shake your hand and of course, you recognize them from the photo they sent. They bring you into the lobby and the first thing you notice is your name is in bright lights, like on the on the monitors in the lobby it says, “Welcome Dan.” You’re like, “Wow, that's cool. That was thoughtful.”

They bring you up to your desk and you've already got your first e-mail and it turns out is from the CEO of John Deere, Sam Allen and he sent a little video in which he talks about his career at John Deere, he wishes you luck. He talks about the mission of John Deere, the place that you're joining and he says, “Our mission is to try to provide the food and the shelter and the infrastructure that are going to be needed by a growing global population.” Then your colleagues take you offsite to have a nice lunch and they pepper you with questions about your background and tell you some of what's going on and over the course of the afternoon, your boss and your boss's boss both stop by to make appointments to take you out for coffee in the next week.

I've just hit a fraction of what actually goes on, but the point is by the end of the day you walk out thinking, “Man, we're really doing work that matters here. I seem to matter to the people around me. They seem to want me here.” That's a powerful feeling. Back to that framework we've been talking about, I mean, this is all four elements. The elevation of seeing your name in bright lights in the lobby and the insight that comes from learning what your colleagues are up to and how it fits into the big picture and the pride that comes from working for a place that fights for food and shelter on a global basis, and of course, the connection of getting to know someone even before you walked in the front door the first day.

That is an engineered moment that someone just created from scratch, that has a big impact on employees. If the book could be reduced to one sentence, it's we can be the authors of peak moments, in the same way that Lonnie Lawrence Fry was.

[0:37:48.2] MB: It's really interesting, because it's another great example. When you think about your first day at work in many, many of these transition points in life, there's so many missed opportunities to create these unique memorable moments for people. One of the other things that you wrote about and talked about in the book is this idea of using moments as a communication tool. I'm a very analytical person, and so when I typically try to convince someone to something, I'll explain everything and walk them through here's reason one and two and all this stuff. In the chapter where you talk about tripping over the truth, you had some really good stories about how powerful moments can be as an explanatory tool, or as a communication device as well.

[0:38:38.4] DH: Yeah, let me tell you a story that's actually not in the book, but I think illustrates this concept we're talking about. I met a small business owner who owned a manufacturing company in the Midwest. He fancied himself an enlightened owner. He'd done a lot of things to try to make his employees lives better, including starting a 401k plan, and he had a pretty generous match, it was 6% or 8% as I recall. He got a little frustrated that nobody seemed to be signing up for this.

He was expecting they had all make rampant use of it. He tried pestering them and reminding them of the enrollment and sending around the forms that you needed to sign up and so forth and nothing really seemed to move the needle. This one day, he brings everybody together into the conference room and he's the last one to enter. He comes in without saying a word and he's holding this medical bag, this doctor's bag that looks heavy, and comes over to the table in the center and unzips it, turns it upside down and out pours this huge pile of cash which gets everybody's attention in the room.

Then he explains. He says, “You see this pile here, this is the amount of money that all of you just voluntarily gave up by not maxing out your 401K contribution.” He said, “At the end of this meeting, I'm going to take all this cash and I'm going to scoop it back in this bag. I'm going to zip it back up, I'm going to take it back to the bank and I'm going to put it in my account.” He said, “My question to you is we're going to do this again at the same day next year and do you want this cash in your pocket next year, or in mine?” He said there was a rush to sign up for the 401K plan that day.

That's an example of something as you said that we call tripping over the truth. It's a moment of insight. What's interesting about it is that it comes with speed, it comes with force. There's this aha that happens in your brain when you imagine being in that room and seeing that cash and feeling this twinge of, “Oh, gosh. I can't believe I gave up that opportunity to have that be my money.” That's a very different strategy than we’re used to when we try to persuade people, or gain people's support for our ideas.

A lot of times, we just try explaining things to people. It's like we just want to dump information on them, or we want to share our conclusions and share our bar graphs and our Excel spreadsheets. What's far more powerful for that is to figure out a way that we can reconstruct the insight that we had and allow them to discover it. That's what tripping over the truth is about is can we put people in a situation where the discovery is theirs, where the insight, the epiphany happens in their brains and it's not just an information distribution effort, which is the way that I think most people and organizations function. Our call to people is if you need other people's support, can you think about a way as in this example of the table full of cash, to have them trip over the truth?

[0:41:53.9] MB: Yeah, I absolutely love the story of the 401K. I think it's such a powerful illustration. What would be a tactic or a strategy that you would recommend for somebody like me who typically thinks and tries to explain everything so analytically to people. How can I step back and how can listeners like me step back and think about what's a way to turn this into a moment that can create a burst of insight for somebody?

[0:42:23.9] DH: John Kotter, who's the organizational change guru from Harvard Business School, he's got a great model that I think is relevant for this. He says that the way change happens in organizations is we think it's all very analytical and people think their way through and they make plans. He says that what he's seen is that there's a three-step process that happens. The people see something that makes them feel something that leads them to change; see, feel, change.

That's a very useful mental model of how change actually happens at the human level; see, feel change. I was working with a group from DuPont at one point and they told me about some efforts they had underway to reduce waste in factories. They said it like the 401K story. They said they had struggled and they'd communicated a lot about why this was important and why it was strategic and here's the money that's at stake and so forth. Yet, just wasn't catching on.

One of the factory foreman just one day took a bunch of his employees in a van over to the landfill where DuPont factories deposited the stuff that they were throwing out. There was a whole section of this landfill that was basically devoted to DuPont's trash. He took them out there and they piled out and they just took in this awesome, in a negative way landscape of trash and realized like this is ours, this is our waste. There was something about that that just seemed wrong, seemed emotional in a way that none of the information and the strategy and the financial logic weren't.

That, the foreman told me was the real start of the initiative, the real moment when people claimed is theirs. Then that's a classic example of what Kotter is talking about, that the people saw something that made them feel something, that gave them the desire to change. I think thinking in these emotional moments, I think would be my advice to people who are trying to change things.

[0:44:29.9] MB: What role do rituals play in crafting these moments?

[0:44:36.6] DH: Rituals in what sense?

[0:44:38.3] MB: I mean, I guess thinking about when we look at – the example I was specifically thinking of was the story of the woman who couldn't get over her husband.

[0:44:49.1] DH: Yeah. Well, what's interesting is a lot of the capital letter moments that cultures have created, we think of wedding days and birthday parties and Bar Mitzvahs and Quinceañeras and graduations, there are moments that mark transitions in life. A wedding is an obvious transition, really important transition in the life of a person. The same with a graduation ceremony and the same with the Bar Mitzvah.

What's also interesting is there are other transitions in life that seem to lack these moments associated with them. It can become a challenge for the rest of us to spot these missing moments and try to create something to demarcate them. Let me give you a concrete example of what I'm talking about. There was a woman whose husband had passed away. They had been loyal faithful Catholics and that had always been the heart of their relationship. It had been gosh, what? Six or seven years, I think since the husband had passed away. He'd had Lou Gehrig's disease and had a slow painful decline.

Six or seven years later, this widow comes to a counselor named Kenneth Dhoka and says, “I feel like I'm ready to start dating again, to maybe have a relationship, but I just can't take my wedding ring off. It feels disloyal. I believe that marriages are for life.” On the other hand, she knew that it was for life and she had honored her commitment to her husband, and so she felt stuck.

This counselor Kenneth Dhoka has written a lot about the power of rituals to help people who are grieving. He came up with this idea. He worked with her Catholic priest to create a ceremony one Sunday afternoon after mass, and he brought together most of her close friends and family members, many of whom had been in her wedding. The priest called them up around the altar and he started to ask her some questions. “Were you faithful in good times and bad?” “Yes, I was.” “In sickness and health?” “Yes.”

The priest basically led her through her wedding vows, but in the past tense. It gave her the chance to affirm to the people that were gathered together that she had been faithful, she had been loyal, she'd honored her commitments. Then the priest said, “May I have the ring, please?” She takes it off her finger and hands it to the priest and she said later that she felt at that moment the ring just came up as if by magic. The priest took the ring and he arranged for her ring and her husband's ring to be interlocked together and then affixed to their wedding photo.

This ceremony, basically what it's doing is it's allowing her to signal publicly that her identity is about to change. It was it was a moment that allowed her a fresh start. I think this is a really interesting story, because it clues you in on the fact of how pivotal moments are in our lives. The fact that we look to a moment to capture and demarcate a couple getting married, and we look to a moment in the form of a funeral to provide closure for someone who we cared about, and we look for a graduation to signal the transition from student to employee.

It makes you think, we've got to be careful in life when there are really important transitions like this one from being a widow to being someone who's ready for another relationship, that if those transitions are missing moments, it often creates this unease. This widow is struggling with, “Is it okay for me to do this and how are people going to look at me if I do this? Do I feel okay about this?” The ceremony that priest and Kenneth Dhoka created allowed all of that to be condensed into a day. It's like before that day, she was not ready, after that day. That's I think that the power of ritual and what a moment can do.

[0:49:04.5] MB: I think that's a great example too of a nebulous process, finding and creating a moment that anchors that transition point and ties all those things together really neatly.

[0:49:19.0] DH: There's some research by the way on a less emotional scale on what's called the fresh start effect. A professor named Katherine Milkman was it was the lead on this body of research. Her insight was we do this thing, New Year's resolutions every year. Basically to a first approximation, everybody's resolutions are the same. It's like, we all want to lose weight and exercise more and save more. What's really interesting about resolutions as a phenomenon is that there's truly no difference in your goals, or aspirations between December 31st and January 1st right? There's no difference.

What we're doing is we're allowing ourselves to clear the slate. This is her observation that really a New Year's resolution is a mental trick we're playing with ourselves, where we say even though we may have binged on junk food every day in the previous calendar year, this resolution says the only thing that matters is what I do going forward. She said, “Aha. Well, if this slate cleaning effect is something that people are craving, if that's why we created these resolutions, shouldn't there also be more opportunities to do the same thing?”

She started studying for instance, attendance at gyms. Of course, it spikes at the beginning of every new year, but it also spikes interestingly at the beginning of every month, even at the beginning of every week. It's like, we're all doing this thing where we need an excuse to clean our ledger, to forgive ourselves a falling short in the time periods before, and on the first day of a new year, on the first day of a new month, on the first day of a new week, on the first day of a new semester, we can start with a clean slate and it gives us hope and optimism for change.

[0:51:18.5] MB: For somebody who's listening that wants to concretely implement the things we've talked about today and start using the power of moments, start creating powerful moments for themselves, what would be one piece of homework that you would give to them as an action item, or a starting place as a first step towards doing that?

[0:51:39.9] DH: Let me give you two easy ones and one stretch goal. The stretch goal first. On our, website heathbrothers.com, we've got a whole slew of resources from all of our books actually that are available for free. You just log in and get access. One of those documents is called a week of memories. It's our attempt to help people in one week create the most meaningful, memorable week of their year. Every day has this recipe and there's challenges.

I'm not going to I'm not going to underplay this. It's difficult to make this work, but we know it's possible because we've had many people write us and tell us about it. It takes effort. I think the payoff is enormous. If you're up for a challenge, check out that week of memories document and follow the plan. For something you can do in the next 24 hours, I think there's some really easy ones. Just to create a moment of elevation, tonight do something that breaks the script. Whatever it is you would ordinarily do on a weeknight, tear it up and do something else. Grab, takeout sushi to surprise your partner and bring home a movie. Or if you watch a lot of movies, get out an old board game, or get one of those cheesy conversation starter decks. Just try to find multiple ways to disrupt your routines and I think you'll see what I mean about novelty having surprising power.

The other thing that's more outward looking is and this is a theme in the book that we didn't have enough time to talk about, but recognition. That is to say find someone at work, or maybe someone in your personal life, a mentor, or our boss, or someone who's done something that that you found really precious and just say thank you to them. Tell them why, what they did was so important and so meaningful, and just give them a little bit of praise. I don't mean text, or e-mail, I mean, face-to-face, because I think that's important for these moments.

You'll be surprised. Number one, it's weird that you get butterflies when you're about to say something really nice to someone. I don't completely understand that phenomenon, but there's this kind of, you'll have to work through the nerves to go up and just say something great. I'm going to tell you, you are going to feel like you're on a high for a couple of hours afterwards. I mean, it's like emotional magic. Meanwhile, not only did you feel good, you created a peak moment for them as well and that that's something they'll remember for many, many months afterwards. Those are a couple of easy things and one hard thing to try.

[0:54:17.5] MB: You touched on this a little bit, but for listeners who want to learn more, want to find you and your work online, what's the best place for them to do that?

[0:54:25.6] DH: I would go to the heathbrothers.com site first. That's where you can find all those goodies I was talking about, their podcast and workbooks and whatnot. If you're interested in, Chip and I wrote a previous book called Decisive About Decision-Making in Behavioral Economics. If that's the stuff you enjoy, you might check out a podcast that I'm involved with called Choiceology. It's a seven-episode season, you can binge the whole thing in a few hours, and it's been really, really fun to work on.

It’s a lot of the principles of behavioral economics, but manifest in stories that are just super dramatic. People dying on mountaintops and being attacked by sharks and high-stakes negotiations by sports agents. It's fun to see these classic biases that are studied by decision-making people, but in the form of these really epic stories.

[0:55:18.3] MB: Well Dan, thank you so much for coming on the show, sharing all this wisdom. Obviously, tremendously insightful and it's been an honor to have you here.

[0:55:27.3] DH: Thanks so much for having me on. It's been a fun conversation.

[0:55:29.9] MB: Thank you so much for listening to the Science of Success. We created this show to help you our listeners master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an e-mail. My e-mail is matt@successpodcast.com. That’s M-A-T-T@successpodcast.com. I’d love to hear from you and I read and respond to every single listener e-mail.

I'm going to give you three reasons why you should sign up for our e-mail list today by going to successpodcast.com, signing up right on the homepage. There are some incredible stuff that’s only available to those on the e-mail list, so be sure to sign up, including an exclusive curated weekly e-mail from us called Mindset Monday, which is short, simple, filled with articles, stories, things that we found interesting and fascinating in the world of evidence-based growth in the last week. 

Next, you're going to get an exclusive chance to shape the show, including voting on guests, submitting your own personal questions that we’ll ask guests on air and much more. Lastly, you’re going to get a free guide we created based on listener demand, our most popular guide, which is called how to organize and remember everything. You can get it completely for free along with another surprise bonus guide by signing up and joining the e-mail list today. Again, you can do that at successpodcast.com, sign up right at the homepage, or if you're on the go, just text the word “smarter”, S-M-A-R-T-E-R to the number 44222. 

Remember, the greatest compliment you can give us is a referral to a friend either live or online. If you enjoyed this episode, please leave us an awesome review and subscribe on iTunes, because that helps boost the algorithm, that helps us move up the iTunes rankings and helps more people discover the Science of Success. 

Don't forget, if you want to get all the incredible information we talk about in the show, links transcripts, everything we discussed and much more, be sure to check out our show notes. You can get those at successpodcast.com, just hit the show notes button right at the top. 

Thanks again, and we'll see you on the next episode of the Science of Success.


June 07, 2018 /Lace Gilger
Mind Expansion
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Profound Insights In Brain Science Revealed During A Stroke? with Dr. Jill Taylor

May 03, 2018 by Lace Gilger in Emotional Intelligence, Mind Expansion

In this episode, we explore the brain. Are the two halves of the brain really that different? What is the idea of whole brain thinking? How do you get your brain to do what you want it to do? Can we become more “right brained” or “left brained” if we want to? And we also dig into the personal story of our guest - a neuroanatomist who suffered from a devastating stroke - and how the experience transformed her worldview - with our guest Dr. Jill Taylor. 

Dr. Jill Taylor is a Harvard-trained and published neuroanatomist. She is the bestselling author of her memoir My Stroke Of Insight which recounts her experience and recovery after a severe stroke, which left her unable to walk, read, write, or recall any of her life. Here iconic TED talk has been viewed over 22 million times and her work has been featured all over the globe from Oprah to the New York Times and more.

  • Are the two halves of the brain really completely disconnected?

  • The right hemisphere and the left hemisphere process the world completely differently 

  • Whole brain thinking - how to think about yourself and the world in a holistic way by integrating both hemispheres into your thinking process 

  • The different hemispheres have different value structures and ways of perceiving the world 

  • Every ability we have is a result of brain cells that perform that function - if those cells go away, we lose that function

  • The more you practice/use a group of cells in the brain, the more automatically those cellular networks run - that’s true for an athlete training, and it's also true for how we think and act in the world 

  • Whatever cells we exercise become dominant, and those begin to shape our thinking and action

  • Is it true that people can be more left brained or right brained?

  • How you can engage processing in the hemisphere that you are less dominant in

  • How do you get your brain to do you want it to do?

  • Self-awareness is a KEY component and the first step 

    1. Get an understanding of how much time you’re spending with each brain hemisphere being dominant

    2. Do your brain hemisphere’s get along?

  • Each of your own cognitive minds (left and right hemisphere) have their own emotional limbic systems

  • What should someone do if they don’t feel like they have the power or don’t understand how to CHOOSE which hemisphere to engage?

  • Look at your own patterning and begin understanding how you react to given situations

  • How do shape your reactions to negative emotional experiences

  • The importance of observing your emotions instead of engaging in them - the simple fact that you’re alive and capable of having an experience of the negative experience is a powerful thing 

  • Why is not the question its the WOW

  • We all get caught up in the oh my gosh, I'm so important - when really we are just stardust

  • The incredible story of how Dr. Taylor’s own stroke was a profound experience

  • The experience of being one with everything that came from Dr. Taylor’s stroke

  • Mindfulness research shows that certain thought patterns can transform and change our brain circuitry 

  • Is the idea that we are separate from everything else a controlled illusion maintained by the brain?

  • The profound lessons that come from having your entire left hemisphere shut down

  • What is neuroplasticity? Is it possible to change our brain?

  • Neuroplasticity is a fundamental property of the neurological system

  • Homework “pay attention to what’s inside of your head"

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Thank you so much for listening!

Please SUBSCRIBE and LEAVE US A REVIEW on iTunes! (Click here for instructions on how to do that).

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Skillshare is an online learning platform with over 18,000 classes in design, business, technology, and more. Whether you’re trying to deepen your professional skill-set, start a side hustle, or just explore something new, Skillshare will keep you learning in 2018 and beyond.

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SHOW NOTES, LINKS, & RESEARCH

[Personal Site] Dr. Jill Bolte Taylor
[TEDTalk] My stroke of insight | Jill Bolte Taylor
[TEDTalk] The Neuroanatomical Transformation of the Teenage Brain: Jill Bolte Taylor at TEDxYouth@Indianapolis

Episode Transcript


[00:00:06.4] ANNOUNCER: Welcome to The Science of Success introducing your host, Matt Bodnar.

[0:00:11.8] MB: Welcome to the Science of Success; the number one evidence-based growth podcast on the internet with more than a million downloads and listeners in over a hundred countries and part of the self-help for smart people podcast network.

In this episode, we explore the brain; are the two halves of the brain really that different? What is the idea of whole brain thinking? How do you get your brain to do what you want it to do? Can we become more right-brained, or left-brained if we want to? We also dig into the personal story of our guest, a neuroanatomist who suffered from a devastating stroke and how that experience transformed her worldview with our guest, Dr. Jill Taylor.

I'm going to give you three reasons why you should join our e-mail list today, by going to successpodcast.com and signing up right on the home page. There's some amazing stuff that's only available to our e-mail subscribers, so be sure to sign up and join the e-mail list today. First, you're going to get an awesome free guide that we created based on listener demand. This is our most popular guide and it's called how to organize and remember everything, which you can get completely for free along with another surprise bonus guide. You got to sign up to find out by joining the e-mail list today.

Next, you're going to get a curated weekly e-mail from us every week called a Mindset Monday. Our listeners have been absolutely loving this e-mail; it's short, it's simple, it's filled with articles, videos, stories, things we found interesting or fascinating in the last week. Lastly, you're going to get exclusive content and a chance to shape the show. You can help us vote on guests, you can help us change our intro music and much more, you can even submit your own questions to upcoming guests, you also have access to exclusive giveaways that only people who are on the e-mail list get access to and much, much more. Be sure to sign up and join the e-mail list. There's some incredible stuff, but only subscribers who are on the e-mail list are getting access to this awesome information.

In our previous episode, we took a deep scientific look at consciousness. We asked how do our brains experience reality? What is consciousness? Is our perception of reality nothing more than a controlled hallucination? What is the hard problem of consciousness and what are the major aspects of consciousness? How can we use the neuroscience of consciousness to better understand ourselves and improve our lives? We dug into that and much more with our guest, Anil Seth. If you want to learn how to understand your own reality at a much deeper level, listen to that episode.

Now for the show.

[0:03:05.8] MB: Today, we have another awesome guest on the show, Dr. Jill Taylor. Dr. Jill is a Harvard-trained and published neuroanatomist. She's the best-selling author of her memoir My Stroke of Insight, which recounts her experience in recovery after a severe stroke which left her unable to walk, read, write or recall any of her life.

Her iconic TED Talk has been viewed over 22 million times and her work has been featured all over the globe from Oprah, to The New York Times and much more. Dr. Jill, welcome to the Science of Success.

[0:03:35.7] JT: Thanks, Matt. It’s great to be here.

[0:03:37.5] MB: Well, we're really excited to have you on the show today. I mean, your stories are obviously fascinating and I was just recently re-watching your TED talk and almost teared up. It’s just so gripping and interesting. I'd love to start out with getting – beginning with the science and then getting into some of your personal experiences around that.

Tell me about the brain. Is it really true that we have two halves of the brain that are essentially largely disconnected and operate independently of each other?

[0:04:04.4] JT: The two hemispheres are connected to one another through some 300 million axonal fibers; the portion of the brain that communicates with itself. One area in my right hemisphere is communicating with fibers, with the comparables place in the left hemisphere. Whenever any thought or idea is flashing through our brains, both hemispheres are on full force.

However, there's generally an inhibition from one side to the other so that one side becomes more dominant in that particular portion of the brain. Both sides are constantly working, but they're working as a single thing. They're making decisions about who's going to dominate the conversation, or who's going to dominate the experience that you're having, and it turns out that yes, the two hemispheres are processing information very differently. Whereby, the right hemisphere starts with a small group of cells that communicates with more cells, with more cells, with more cells, so it filters the world and attends to the world from the bigger picture perspective.

Whereby, the left hemisphere is just the opposite where it starts with a bigger group of cells focusing in, focusing in, focusing in, narrowing its level of attention, so that it's really good with details. We end up with these two very different ways of perceiving, which is very useful blended together in our constant seamless perception of reality. Yeah, they're very different.

[0:05:32.8] MB: The right hemisphere is focused on more of a bigger picture view of things, and the left hemisphere is very detail-oriented?

[0:05:40.3] JT: Yes. Yeah, I think about it like the left brain is, let's say we're standing out in the field and we're looking horizontally across the field, and in that horizontal viewpoint we can see different blades of grass, we can see little critters, we can see all kinds of details. Then the right hemisphere puts us on a vertical access, picks us up above the field and then we get the bigger picture of what is in that big field and what is beyond that field as a potential predator.

[0:06:13.9] MB: What are some of the implications for the way we think and live our lives in terms of the fact that the brain hemispheres process and interact with the world so differently?

[0:06:24.1] JT: Well, I think it's a good thing. I mean, if all we're doing is focusing on the details, then we're not going to be very humorous, we need humor – humor requires a bigger picture, we won't be witty, we won't be open to new possibilities, we'll get rooted in thinking pattern that just – it becomes rigid and no creativity, because we're rooting into what we've already known.

With the right hemisphere, if all we have is a right hemisphere then we're big-picture, we're out in la-la land, we're not focusing on details, we're not very functional in the world. It's really this magical combination of a balance between the two, and that's what I'm all about; it's about whole brain thinking. How do we find this balance between the bigger picture of who we are and the bigger picture of humanity and our relationship with the world, and then at the same time, how do I get my details done? How do I choose my projects wisely? Because that's where my energy is going to go and that I don't get burned out. It's this whole brain living concept of how do I approach the time that I have on this planet with using really utilizing the skill sets of both hemispheres.

[0:07:34.7] MB: Tell me a little bit more about this idea of whole brain thinking, or whole brain living.

[0:07:38.7] JT: Well, if you look at the two brain structures and you look at the kind of information they care about, they're going to have actually different value structures. If I'm looking at myself as a human being in relationship to my community and I value my community and I want my tax dollars to go to my community in order to lift those up who are the downtrodden who need assistance and I focus my energy on how do I help other people, kind of we all rise together. That's a value structure.

Then if I'm in my left brain and I'm more about the detail of who I am, Jill Bolte Taylor, who's my family, who are my relations, what is my advantage, how do I climb the hierarchical ladder of society, either socially or financially and it's about me, and the focus is me, then that's a very different way, a very different value structure.

Finding balance in what is meaningful, which is for me the value structure of the right brain as opposed to my own self-value in a society that is made up of billions of people and how do I make my own self relevant with my own details, it's this blending together. In that blending together, comes a level of satisfaction.

If I come to life through that value structure of the bigger picture, how do I use me, Joe Bolte Taylor in the world, in order to make the world a better place? I use my left brain in order to manage the details and manage the schedule and manage what I'm doing and manage – management of who I am and what I do.

If I come into the world through the filter of, it's all about me and what I'm managing, and the world revolves around me, then my family and how I use my time, and it's just a completely different way of being in the world. The ultimate goal for me is if we do both and we come to it through the context of the bigger picture, then I use myself in the detail in a really positive way in the world. There's meaning there for me then.

[0:09:59.4] MB: I want to circle back to that concept, but I want to ask this question to better understand it. Is it true that people can be, or people are more left-brained or more right-brained? Because you can hear that thrown around sometimes. Is that an actual phenomenon?

[0:10:14.2] JT: Well, I think that when you think about the brain, every ability that we have, we have because we have brain cells that are performing that function. My ability to speak language is a group of cells. If those go offline, then I'm not going to be able to speak language. Your ability to understand when I speak, that's groups of cells; if those go offline, then you don't have that ability. My ability to wiggle my finger is the motor circuitry, and if that goes offline, then I experience paralysis.

All of these abilities that we have are cellular-based. Then there are certain things about cells that become predictable. If I'm using a group of cells, or let's say, well let's use the motor cortex, because if I'm an athlete and I'm exercising and re-running and re-running and rerunning circuitry in order to be able to perform a certain function, then I get really good at it. Well, that's how cells in the brain are; the more you practice them, the more routinize they become in their ability to function, to the point where they start running on automatic without us even having to think about it. That's a lovely thing.

That's true for how we think, or how we interact in the world. Whatever we exercise, whatever circuits get more exercised, then they become more strong and more dominant. By dominant, what that means is that a group of cells then is may reach over into that opposite hemisphere and inhibit those. If I become very verbal and I become very – my value structure becomes one of my left hemisphere, then those are the cells that I'm exercising and exercising and yeah, those are going to become my dominant hemisphere.

It is true that when we look at the cells and the circuitry that people tend to become often and often not, depends on what their value structure is, either more right-brained; they enjoy their creativity, they enjoy their innovation, they enjoy an open schedule, they encourage that circuitry inside of their brain, and they're not very happy to go to the office, or pay their taxes, or not pay their taxes, but do their taxes actually.

Or there are people who are just really good at numbers and really good at detail and really good at mechanics and really good at organizing things. That's what they tend to do. This balance between the two is what seems to bring a real ability to function in an accelerated level in our society.

[0:12:48.2] MB: How can we, for example, for someone who's dominant in one hemisphere than the other, how can they start to engage the processing in the less dominant hemisphere?

[0:13:01.5] JT: I think the first thing to do is to recognize and think about who and what you are and how you spend your thinking time. Thinking about thinking is I think a fascinating thing, and yet, many of my college students absolutely hate it when I ask them to do that. I think being aware of what's going on inside of your own head –

I give a talk called How to Get Your Brain to Do What You Want it to Do. One of the best ways to do that is to first, you have to pay attention to what is your brain already doing. What does it do really well? Then what are some of the things that you notice other people are doing that perhaps you would like more of that. If you're really good at engineering and you're really good at detail and you're really good at mechanical linear processing, where A plus B equals C and  that you're good at that, then what more holistic bigger picture things might you enjoy engaging in, and then choosing to either hang out with other people who do those things and allow yourself to go out on the limb where the fruit is.

Or just figure out how do you want to grow. A lot of it's about personal growth. Do you want to just grow, or do you want to grow with some purpose in mind for developing yourself more wholly, more fully? Then if you do, then, my mother when I was going to college, she said the only thing I'm going to require that you take at school every semester is an athletics course. Whether it was fencing, or swimming, or hockey, she didn't care what it was, but she wanted me to go out there and get my head out of the details and get back into my body and stay physically active, because she wanted me to be both.

The first thing is recognizing on a scale of 1 to 50 where would you put yourself as how much time are you spending more on your right brain, or more in your left brain dominance, and are you happy with that? Then I think another really big question is do those two characters inside of yourself, the part of you that allows you to be open and more free and more connecting and more nurturing, does that character like your detailed person, and does your detailed person inside of yourself like the part of you that is more open?

I believe that the most important relationship that we have is the relationship between those two characters inside of our minds. If they like one another, how do they work with one another to support one another, so that we can all really thrive as an entity? Or if they don't like one another, then that's a whole another story.

[0:15:48.5] MB: I want to go deeper down this this rabbit hole. I mean, I completely understand and agree with the premise that awareness and self-awareness is really the fundamental first step in getting your brain to do what you want it to do. If anything, that self-awareness is probably the single most recurrent theme of every guest that we've interviewed on the show. I'm curious, I want to get into what are – once we've done the homework on that self-awareness component, what are the next concrete steps in getting our brains to do what we want them to do?

[0:16:21.4] JT: Well, I think then once we become aware of how we're spending our time, then I think it's a matter of recognizing who's who inside of myself. When you think about the self and lots of different ways about thinking about the self, and I go to a cellular level. I say, “Okay, I have these two higher cognitive minds, and my right cognitive mind is this character who is very open and very expansive and very accepting and very nurturing and very supportive and generally in a pretty good spirit and very present right here right now,” and I give her a name personally. I name her. Her name is Jill.

Then I have this other character in my left brain who goes to the office and she organizes my engagement, she takes care of my world, she tends to my dogs, she deals with all these things, and I give her a name, and her name is Helen, short for Hell on Wheels, because she is, but she's not my preferential way of being. I have her and I value her, and I value the character that she is within me.

Then I recognize that each of these two cognitive minds, each have their own emotional limbic system atomically. I try to pay attention to okay, what are my patterns, and how do I relate to myself at a cellular patterned level based on these characters? I'm a firm believer that we have the power to choose moment by moment who and how we want to be in the world.

To me what that matters is I have the power to choose moment by moment, do I step into this moment as my right cognitive mind, or as my left cognitive mind, or even as my right emotional brain, which is going to be right here right now, or my left emotional brain, which is caught up in my past and in my future and in those kinds of possibility?

I look at the brain at a cellular level, and I structure it based on what my personal experience has taught me about what's it mean, what's it like to actually lose half of my brain, and who's left? What am I left with and how do I perceive the world using that filter as I look out into the world?

[0:18:40.7] MB: For someone who's listening that doesn't feel they have the power to, or doesn't really understand how to choose which hemisphere to engage, or bring to a given moment or experience, how can they go about doing that, or what would you say to them?

[0:18:57.5] JT: I would encourage them to pay attention to what they're already doing. For example, if I'm at work and I'm busy and I'm caught up in my details and I'm busy, and then the telephone rings, and let's say that I'm expecting a phone call. I'm expecting a phone call about a position that I really want. If it were not that circumstance, if the telephone rings, I might find it to be an irritation.

Because I'm really expecting something, exciting then I'm not finding that interruption as an irritation, but I have the power to choose when that telephone rings whether I'm going to perceive it as something exciting and interest or as an irritation. We're doing this thing all the time. It's a matter then of looking at our own patterning. Your boss is walking down the hall, you hear the steps are coming. You're really excited to show your boss something, because you finished something and you're ready to present it and you've been waiting on them to come in, or the same clonk, clonk, clonk and you're dreading the conversation because you're not ready and you haven't been able to wrap your mind around anything brilliant, and you're not looking forward to the disappointment.

You have the power to choose in that moment how are you going to respond to the clonk, clonk, clonk coming down the hall. I think as we pay attention to what we are already doing and pay attention to what our own personal patterning is, we do have the power to choose and recognizing when I have chosen.

Let's say, I come home and I've got something on my mind and my little child ,my little toddler is running up to me, “Mommy, mommy. You're home, you're home.” In that moment, I have the power to choose whether or not I'm going to put down the groceries and pick up that little lump of love and just love that child, or whether or not I'm going to get on the phone real quick and do this, or do that, or do the other. We're making choices all the time. When as soon as you're making a choice or a decision, you're choosing one way of being over another way of being. Thinking about it that way allows us to differentiate the fact that we are making these choices all the time.

[0:21:13.7] MB: I understand the example of for example someone coming home and deciding how they want to spend time or react to seeing their child, but for someone who is having maybe a negative experience that they don't want to be having, or they feel is out of their control, or they feel it's an experience that they wish they weren't experiencing, how can they make that choice in that moment when they – it almost seems that they would rather have – they’re trying to make a choice, but they feel they can't?

[0:21:44.4] JT: Generally, when that happens, they're caught up in the emotional circuit of their left brain. The left brain is saying this is different than what I want it to be. The left brain is rather the perfectionist and in the perfect world, you're not having this conversation with me and breaking up with me, okay. We’ll just use that as a little example.

At the same time, so that left emotional system when it decides that reality is different from what is actually happening in what, or what I want to happen, at that level there's certain circuitry that is going to respond to that in a negative way, or in a I'm feeling unhappy, I'm feeling shamed, I'm feeling vulnerable, I'm feeling, I'm feeling, I'm feeling, and I'm not feeling what I want to be feeling, which is what you're saying. What happens when you're in that scenario?

Then I think that the question is well, that's correct. You're there and you're running that circuit. There's nothing more delicious than feeling miserable, miserable other than perhaps grief, grievance, grieving, personal grieving is also an absolutely delicious emotion. I have the choice of just getting caught up in the fact that I'm madder than hell, or I'm brokenhearted, or I'm grieving, because someone has died, or is dying who I absolutely adore. That's real circuitry, and it's beautiful circuitry.

I have the choice to say this is horrible, or I have the choice to say this is a circumstance I would not prefer. However, it is delicious that I am alive and capable of having this experience. I call this observing, instead of simply engaging. I'm a firm believer that anything that happens in our lives simply because we are alive and we are capable of having that conversation, or perspective, it's delicious. When we run real emotional circuitry, it's amazing. Or if we're running a cognitive ability simply to be able to observe the fact that I am alive and capable of having this experience is amazing.

Here I am, this amazing being, this form of some 50 trillion molecular cells with DNA making them molecular geniuses, spinning on a rock out in the middle of the universe. When I'm willing to allow myself to celebrate the fact that I am even capable of being miserable, I always tell my friends, “I don't mind if you're miserable. I just want you to enjoy it. Enjoy the fact that you're capable of experiencing the misery.” Run the circuit, let it go, step back and say , “Wow, oh my gosh.” As soon as you do that, as soon as you're willing to observe what is happening inside of you, instead of simply engaging with it, then you're a step away in the experience of awe that I exist at all and that I'm capable.

Then your right brain, which essentially what you just did was you stepped out of your left brain into your right brain, your right brain is observing saying, “Wow.” The right brain is the part of us that says, regardless of whether or not this is going to happen, of course this isn't what I predicted for me, or I expected for me, or I wanted for me, and now I have to deal with shame, or grief, or whatever, once we allow ourselves to step away from that and observe the bigger picture of – the big picture, I'm actually going to be okay, with or without that relationship, with or without that job, with or without that experience, because I am going to be okay.

When you bring yourself back to the present moment and you say “Why? Why?” Why is to me not the question. The question is wow. That's I guess, not even a question. I don't know if I answered your question or not.

[0:25:33.9] MB: No, I think that's really insightful. It's the idea that just the simple fact, and I think it's come from the presence and the mindfulness and the observation of your own thinking experience, with this idea that just being alive and being able to experience negative emotions in the grand scheme of things is actually a tremendously unique and crazy thing, just the fact that we exist and the fact that we're here. You're saying celebrate that negative emotion, let it process and then move on from it.

[0:26:00.7] JT: Exactly. Recognize that it's circuitry. We all get so caught up in, “Oh, my gosh. Oh, my gosh. I'm so important and I’m the center of the universe.” At the same time, I'm just dust particles here that I'm going to be gone in an instant. For me, I always go back to the cells, and which cells am I running that are permitting me, or offering me the certain experience that I'm experiencing.

If somebody happens and my negative emotions get triggered, it’s still just cells. I'm capable of raging like a wild banshee, because I have cells that perform that function and they engage my entire body circuitry, in order for me to be able to rant and rave like that. Then I step back and I go, “Wow, that was something.” Its cells.  At the same time, I'm capable of experiencing extreme joy, extreme love, extreme celebration, extreme openness and expansiveness and connection. Again, wow I have cells that are performing that function.

To me, people say, “Jill, you're reducing love and all these wonderful things to cells and it's not –” It’s like, “Oh, my gosh. No I'm not reducing anything. I'm celebrating the cells that permit me the ability, because if I'm dead I don't have the circuitry that permits me the ability to have that experience.” Any of the motions that I get to experience that are rich and delicious, of course I want to be able to experience that. At the same time know that from the moment you trigger an emotional circuit, to the time you think those thoughts, you experience the emotions, the physiology gets dumped inside your bloodstream, it flushes through you, it flushes out of you, takes less than 90 seconds if you don't keep rethinking the thought that re-stimulates the circuits. Observing and engaging and being aware of and celebrating, I mean, those are choices.

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[0:29:08.9] MB: There's a couple different ways that I want to expand on this. Before we get too much deeper into the neuro circuitry of the brain, which I want to talk about and I want to talk about the emotional limbic systems of both of the hemispheres, I think this might be a really good opportunity to share your story and your experience with your stroke. Would you tell that story and what the felt emotional experience of having that stroke was like?

[0:29:35.7] JT: Sure, I grew up to study the brain in the first place, because one of my brothers was only 18 months older than I was, and he was my constant companion as children, and I recognized very early, I'm going to say by year four or five, that – we would have the exact same experience, but we would walk away with very different perceptions about what happened.

I tuned in very early to what are we as living beings, and how is it that he can think that and I can think this? Ultimately then, I grew up to get my PhD, and I was studying neuroanatomy at Harvard. I woke up one morning and I had a major hemorrhage in the left half of my own brain. 

Here I am, a brain scientist, teaching and performing research at Harvard, so I think neuro-anatomically. All of a sudden, I started experiencing what I call neurological weirdness, which most of us can relate to. Analyzing inside of my own brain, what's going on? What is happening to me? I was not a clinician, I was not a neurologist, so I didn't recognize symptoms early until paralysis happened in my right arm, and then I realized, “Oh my gosh. I'm having a stroke.”
I had a blood vessel burst in the left half of my brain, and over the course of four hours, I could not walk, talk, read, write, or recall any of my life. I became what I described as an infant in a woman's body. By that afternoon, the entire left hemisphere was swimming in a pool of blood and all I had left was my right hemisphere.

I was still conscious and I was still aware, but I thought differently in the absence of having a left hemisphere. In that absence, I lost the boundaries of where I began and where I ended, so that I perceived myself as a big ball of energy blending with the energy of everything around me. I had the sense that I became literally as big as the universe, and yet, I was consciously aware of that bigger picture, but I had lost all the details; I had lost my language, my ability to speak, I lost my ability to say I am Jill Bolte Taylor, in the absence of being able to say that, and that portion of my brain that define who is Jill Bolte Taylor? What does she know? What has she studied? What are her likes? Who are her friends and her family, her relationships? I lost the definition of Jill Bolte Taylor. 

In the absence of her, I became this this energy ball big as the universe, with a completely different perception, because it was no longer inhibited by my left brain ability focus on the details in the external world. I lived in a completely silent mind, absolutely no language whatsoever for five weeks. At the two-and-a-half week mark in the middle of that, I had to have brain surgery to remove a blood clot that was the size of a golf ball.

Once that happened, then they put me back together again and they said, “Good luck. We'll see what you get back.” They gave me two years before we really know anything. Language started to come back online about two and a half to three weeks later, and I had to learn how to speak again, I had to learn vocabulary, I had to go back to essentially school. My right brain could have sculpted for you an abdomen, or drawn for you circuitry in the brain, but my left hemisphere didn't have the language and the terminology for how to name the three different portions of a stomach.

I went I went back and I relearned all my material. Then the circuitry of my left emotional brain wanted to come back online. I didn't like the way that it felt. It was my anger and my pain, my emotional pain from the past. I learned that I had some say in whether or not that circuitry was going to run, or not.

It was a fascinating growth full experience through the process of recovery as a neuroscientist. Not just relearning my anatomy and my physiology and my neuroanatomy and everything that I teach at the medical school, but I also relearning who is – who am I and how do these two hemispheres work with one another in order to create a whole bean inside of me and what choices that I have, and which circuits ran and which circuits did not run.

It's been a long journey. I spent eight years actually negotiating with myself and my cells in order to figure out who did I want to be round two, because that Dr. Jill Bolte Taylor, she died that day. My goal was never to become her again. Yet, who would I become?

[0:34:21.5] MB: Such a fascinating story. Tell me a little bit more about that profound experience of having your left brain essentially turned off, and the – for lack of a better term, almost the oneness you felt with everything around you.

[0:34:40.1] JT: It's an exquisite experience. I'm going to go right back to again, I am a bunch of neurons and the neurons that are running are demanding my attention, or offering my ability to experience the world in certain ways.

When all the detail circuitry went offline with language – and language is enormous. When you consider how complicated language is, and we also have language in the right hemisphere, so I could still – I still have the cells. I didn't have the cells that could create sound. Dog, dog is a sound. Then another portion of the brain, different cells in the left hemisphere create meaning and attach meaning to the sound dog, so that when I speak, you understand what I say, etc.

The right hemisphere listens to the song of how I speak and intonation of my voice, as well as adds on the emotional content of what I'm experiencing. If I say something like, “I love you. I love you,” and your brain is saying, well your left hemisphere is hearing, “I love you.” You know what I love you means, because those cells are tuned and trained for that. Yet, your right hemisphere is picking up the fact that, well that sounds like anger. Anger and hostility don't generally jive well with the words I love you.

You're looking at me and questioning the reality of what I'm actually trying to communicate with you. Every ability that we have is divided between these two beautiful hemispheres. When one hemisphere went offline, it was that attending to all those details, and instead, I shift it into the perception of myself without the boundaries of where I began, where does my skin end and the air begins, because I am an energy ball. I perceive myself because of the cells in my left hemisphere in my left orientation center of my left parietal region, I I lost the perception of those boundaries defining me as me and you as you and we’re separate from one another and we’re solids.

In the absence of that, I felt that I was a fluid. I am a fluid. Our bodies are over 90% liquid and I'm slowing and the atoms and molecules around us are flowing and this planet is flowing and it's orbit around the universe. I mean, everything is this big fluid system. I shifted into that consciousness, and I wasn't distracted by detail. Instead, I was experiencing the wholeness of the energy being that we would call Jill, but I didn't have that definition, because my left hemisphere wasn't defining it as anything. I just experienced everything around me as connected.

I stepped into I call it, I very affectionately refer to it as lala land, because it was magnificent and it was beautiful and I felt a sense of incredible euphoria. Then my left brain would be challenged, or want to come back online and hook back into detail. For me in the beginning, that was an excruciatingly difficult process, because those cells were swimming in a pool of blood and were non-functional. To try to pay attention to detail was just really not an option.

I was very content, and without the language defining things for me, I got to experience things without definition and without any boundary or barrier. For me, that was a real – I'm guessing what Nirvana is, or the experience of anyone who tries to meditate and preoccupy their left brain structure system and silence it or ignore it, to be able to have that experience of feeling that one with all that is. It was beautiful there.

[0:38:36.4] MB: Fascinating and really, really thought-provoking. I mean, even just as you talked about the idea of feeling your energy that's connected to everything, I mean, from a purely scientific standpoint E = mc2, all matter is nothing but energy. It's really, really profound and I find amazingly interesting that you had experience.

[0:38:59.2] JT: Well, I think that when you consider that the difference between us being alive and us not being alive is the fact that we have at least two neurons that are communicating with one another. Those two neurons are going to be stimulated by, stimulate and be stimulated by not just one another, but with the external world. As soon as you have two neurons negotiating dominance, or whatever single cells are capable of, you're going to have an interesting relationship. That's the beginning of a relationship, and I guess actually the microbe is the beginning of the relationship, because it's a semipermeable sac filled with liquid and all kinds of dynamic yummy things that make a world within a cell, then receptors on the membrane for certain things in the external world.

Some things will attract us toward let's say hydrogen. If I'm a cell, then hydrogen is a good thing, or a light photon is a good thing; it stimulates me to really percolate inside of what's going on inside of my cell. Then I might be attracted toward it, or I might be repelled by that, because to me, that's toxicity and I will go away.

I look at us as human beings in exactly the same way. Except, we’re these magnificent multicellular creatures capable of perceiving all kinds of information based on the filtering systems of our sensory systems. We are attracted toward, or we are repelled from things in our environment.

I think when you really wrap your mind around that fact of what you are as a living being and you start saying, “Wow, that's cool. That's a different way of looking at stuff,” it allows you to step away from the ego that says, “I am the center of the universe and everything is about me and everything revolves around me and every circuit that I run, I am controlled by essentially and I have no say about what's going on inside of my head.” That's simply clearly not the truth anymore, and you mentioned mindfulness.

The mindfulness research shows that we can consciously choose to think certain thought patterns, and by simply choosing to run certain thought patterns, just by choice, we can create a habit, and the habit is actually structural growth inside of the brain of different circuits, so that I can then become more of one way, or more of another way, or by becoming more of this, I can actually become less of that.

Or if I become more of that, then I can influence myself consciously by choosing to be more like this more of the time, even if it doesn't have it naturally, but I can choose to develop that circuit inside of my brain. I think we're completely neuroplastic, completely malleable, maybe not completely, but certainly we have a whole lot of say about what's going on inside of our head that we've never been taught.

[0:42:05.6] MB: I want to dig into neuroplasticity. Before we do, I'm curious, tell me about – I don't know if I'm phrasing this correctly or not, but would you say that the idea that we are separate from everything else is almost a controlled illusion that is maintained by the brain?

[0:42:25.8] JT: Now you're getting into the good stuff. I know you've had conversations with other people who talk about self. You look at the body and nine out of ten of the microbes related to us are not even our own. I see us as this collection of cells, and the cells are these little living things and they have relationships with one another. By doing so and by attracting themselves physically to one another, I become this dense energy ball. We define this dense energy ball as me.

Okay, so that's come certainly a different way than we typically look at ourselves, but okay, that's what we are. If that's what we are, then how I, or whatever my consciousness is that says I'm capable of choosing how to use this mass is totally open to possibility. I become this dense energy ball, and because I have a three-dimension of cells inside of this brain that processes billions, literally billions and trillions of bits of data, moment by moment, instant by instant, in order for me to perceive myself as a real entity, I'm processing probably like 0.001 percent of all the stuff going on around me, only because my eyes will experience certain frequencies, my ears will experience certain frequencies, my skin will perceive certain densities, whatever it is, I am this amazing biological creature capable of perceiving the world in the way that I do as a normal human.

There are other creatures that pick up other kinds of information processing, that we don't even know about. I do have the ability to perceive myself as a living person, as an entity based on the collection of cells and how my cells are organized in order to process stimulation in certain ways inside of this three-dimensional brain, giving me a three-dimensional perception of myself in a three-dimensional space.

I think it's really cool. I don't take myself that seriously. I don't take any of this really seriously. Yet, at the same time, I take it all extremely seriously, because I'm here, I'm alive, I value life, I would to see us as humanity in a relationship to the planet, take better care of her and of the – just the way we are, because life to me is a precious and amazing thing. The evolution of humanity and what's going on and how our human brains are developing and how far we've come as a living being, I would like to see us be able to evolve to the next level. I think it's all very interesting and exciting in its own interesting way.

[0:45:37.3] MB: It's so fascinating to me. I mean, obviously truly unique experience to have such a trained neuroanatomist, experienced a stroke from the inside out and the experiences you had and how that must have shaped your life and your perceptions of the world. It's truly, truly interesting and inspiring to me personally.

[0:45:57.2] JT: How old are you Matt?

[0:45:58.1] MB: 31.

[0:45:59.7] JT: 31 and I look at your life, I look at and I have this tiny little filter of who you are and how you're using yourself. In your 31 years, you've managed to figure out that for you, the process of discovery and searching and growing and not just as an individual, but helping other people in the world, just simply by doing these kinds of interviews and sharing those with your fellow population.

I look at you and just in what I can see on the internet, because that's how we all are filtering and making judgment these days, and I see you as using both of your hemispheres. You would not be doing what you're doing, as a human being, and having the kinds of conversations you're having at your age, if you weren't really bringing forth the gift skillsets of both hemispheres.

To me, to be able to have a conversation with someone who is your age, who communicates with people in your population, because I'm a woman in my 50s, and your population is young men, probably 25 to 35; this is a population I don't get to speak to often, but you do. I think it's remarkable that you are coming into the world here with all of your skills, saying how do I do this in a way that I can actually influence my fellow man in a really positive way at a critical time in their life, where they're making enormous choices in who and how they want to be for the rest of their lives?

I think you're an excellent example of how can some use their skillsets in a positive way, in both of their hemispheres in order to make your personal impact, in a satisfying and meaningful way. First, I just want to say thank you.

[0:47:52.1] MB: Wow, that was really, really kind. I really appreciate that. Thank you so much. It really means a lot to me. Wow, I can't – I'm blushing. Thank you for sharing those kind words. I do have one more topic I want to touch on, but before we wrap-up. I'd love to dig into a little bit neuroplasticity. We talked about it. We mentioned it, but I think it's really important to underscore and share this idea that our brains are not fixed and that they can be changed and improved.

[0:48:21.3] JT: If you go back to the concept of where our brain is just a group of cells communicating with one another. Let's say, I mean learning. All learning is different cells who are putting together different skill sets in a fluid path, so that we have the ability to have a new ability. That is neuroplasticity. Learning is neuroplasticity.

The only reason why a neuro plasticity is such a catchphrase now is because we were taught back in the 80s and 90s and I don't know how far back, but forever, that the first three years of life are the critical developmental period. After that, we don't really do much development. The fact of the matter is yes, those first three years are an extremely important developmental period, because that's when the cells, which when you think about the cortex, the cerebral cortex of those two hemispheres is the undulated convoluted portion that you think of when you think of a brain.

The cells, they’re six layers thick. When we're born, most all of those cells in the cortex have assumed a position inside of those six layers. They haven't really interconnected with one another. During the first three years of experience, those cells start creating pattern responses and inter-relate to one another.

It's a critical time. Absolutely, we need to have an enriched environment for our babies. The more exposure they get, the more neurons connect to one another in different patterning and we want to set our babies up with all this magnificent neural patterning, so that as they get older they have all that to call on. Yes, development is incredibly important.

Then for pretty much the next maybe eight to ten years, that circuitry gets established and we teach our kids in elementary school and we teach them how to be social with adults and kids their own age and their siblings, and we teach them how to speak and we teach them how to crawl and then walk, and there's all this really important stuff going on, but it's really all about me.

Then the teenage years begin to hit and pre-puberty hits about two years before the full-blown puberty response. There's just sprouting of dendritic connections between the neurons that's the receiving part of the neurons. Then these cells are receiving, receiving, receiving. If you know children a couple of years before puberty, they're like little sponges. They want to they want to know everything, and at the same time, they were distracted by everything, because everything's so exciting and stimulating.

Then the puberty years come on. As the puberty years come on, we go through this big physiological physical spurt, and all of a sudden our bodies are becoming very interesting, very unusual, very unfamiliar, but very interesting and hormones start to flow and all of this stuff is going on inside of our bodies. There's actually another major neurological transformation that is happening at the level of the teenage years.

All of this is to say that neuroplasticity is a fundamental way that the nervous system is, but we didn't know that. Because we didn't know that in science, I was taught back in the 80s and the 90s that the brain cells you're born with are the brain cells you're going to die with. You have to protect them. Yes, that is true, except for that we do have the capacity to grow some new neurons, especially in response to trauma. That's neurogenesis, so we're capable of growing some new neurons.

Then neuroplasticity is the ability of ourselves to rearrange who they're communicating with, like the social network of neurons. That is also very natural and very – it underlies the function and how the cells function. We just didn't know that before. Now we act neuroplasticity is this really big thing, and it is this really big thing, but it makes sense, because it's how we learn. In order for me to learn that A plus B equals C, I have to learn what an A is, I have to learn what a B is, and then I have to be able to put them together in a way that my mind has never put them together before in order to come up with C. Yeah, neuroplasticity is a magnificent thing. 

Certainly, I would not be here speaking to you if my left brain had not been capable of neuro plasticity rearranging its connections and communications after that trauma, in order for – because actual cells died inside of my brain and somehow or another, other cells had to be formed through neurogenesis in order to replace that function, or the cells that were in there had to rearrange how they were communicating with one another, so that I would actually regain that ability of those cells that had died.

[0:53:16.9] MB: What would one piece of homework be that you would give to someone listening to this episode to maybe implement some of the ideas, or things we've talked about today?
[0:53:26.7] JT: I would say pay attention on what's going on inside of your head. Pay attention to what are you thinking now and how does it feel. Would you say that it was more of a cognitive thinking thing, or are you experiencing an emotion? I would encourage people to actually maybe jot down in the course of an hour what kinds of things are they thinking; are they thinking details, big picture, or are they having a really creative innovative moment? Are they feeling loving? Are they feeling – what emotion are they feeling? How would they label that?

Just look at what is your standard. What's your base level today. Then ask yourself, okay I respond in X way to my wife. I'm responding Y way to my sibling. How do I respond and react what's actually going on? What circuitry am I running and? I think once you start paying attention to that, a big light bulb is going to go off and then you're going to ask yourself, “Whoa, how much of this stuff do I want and how much of that stuff do I want more of? Then how do I get further in actually doing, creating that circuitry inside of my own brain?”

[0:54:43.5] MB: Where can listeners find you and your work online?

[0:54:47.4] JT: Well, if you plug in Jill Bolte Taylor, I think I'm going to pop up all over the place. There's interviews on YouTube, there are a bunch of interviews on podcasts. I mean, I'm just kind of – it surprises me at how I have managed to – I'm like a neuron, because everybody's got a brain. If you have a brain, then you're probably interested in your brain. If you're interested in your brain, then you're going to find me of interest. If you find me of interest, then depending on which portion of what I have to say you're interested in.

Say for example, you're about science. You're interested in the neurons and what that experience is, but you're also in the whole brain avenue, so you actually do care about what's going on in both of those hemispheres and how they relate to one another. Some people are more attracted towards the more left brain conversation, some people are more interested in the more right brain conversation, some people are more interested in the whole brain conversation, but I can guarantee it, if you go looking, you'll find. Otherwise, drjilltaylor.com, is I think where I hang out.

[0:55:49.7] MB: Well Dr. Jill, thank you so much for coming on the show for sharing all this wisdom, your amazing personal story, and all of the knowledge with our listeners. We really, really appreciate it.
[0:56:00.1] JT: Well, I appreciate you reaching out Matt. Again, I value who you are and how you are using yourself in the world. Anyway that I can help, I'm happy to contribute. Thank you.

[0:56:11.5] MB: Thank you so much for listening to the Science of Success. We created this show to help you our listeners master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story, or just say hi, shoot me an e-mail. My e-mail is matt@successpodcast.com. That’s M-A-T-T@successpodcast.com. I’d love to hear from you and I read and respond to every single listener e-mail.

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Thanks again, and we'll see you on the next episode of the Science of Success.


May 03, 2018 /Lace Gilger
Emotional Intelligence, Mind Expansion
AnilSeth-01 (1).png

The Mysteries of Consciousness Explained & Explored with Neuroscientist Dr. Anil Seth

April 26, 2018 by Lace Gilger in Mind Expansion

In this episode, we go deep into a scientific look at consciousness. We ask, how do our brains experience reality? What is consciousness? Is our perception of reality nothing more than a “controlled hallucination?” What is the “hard problem of consciousness” and what are the major aspects of consciousness? How can we use the neuroscience of consciousness to better ourselves and improve our lives? And much more with our guest Anil Seth. 

Anil Seth is the professor of Cognitive and Computational Neuroscience at the University of Sussex. He is the co-director of the Sackler Centre for Consciousness Science, the editor in chief of Neuroscience of Consciousness, and was the President of the British Science Association for psychology in 2017. His TED talk has been viewed over 2.5 million times and his work featured in The Guardian, the BBC, New Scientist, and more!

  • How does our brain experience reality?

  • Consciousness is a funny thing - we don’t have a good definition of it, but everyone knows what consciousness is 

  • There is a subjective experience of consciousness for being human 

  • For much of the 20th century, much of psychology and neuroscience ignored the phenomenon of consciousness

  • Consciousness is dependent on the brain

  • The questions of consciousness are some of the most important and urgent questions we can ask

  • What is the “hard problem of consciousness?” and why is it so important?

  • What are the problems of consciousness?

  • The easy problem is figuring out how brains do what they do, how they implement functions, guide behavior, allow the world to be sensed, how the brain works as a mechanism - this will keep neuroscientists and biologists busy for a long time

    1. The hard problem is explaining how and why any of this should have anything to do with conscious experience and why conscious experiences happen

  • However detailed your understanding of the brain is - it will leave untouched the question of how/why consciousness exists in the first place 

  • We don’t need to solve the hard problem to pursue a very productive study of consciousness

  • How our biological understanding of life parallels our understanding of consciousness 

  • The three major aspects of consciousness (they inter-related and not necessarily independent)

  • Conscious level - a scale from being completely lacking in consciousness (a coma, dead) all the way to being fully awake and fully conscious

    1. Conscious content - when you’re conscious you’re conscious OF something

    2. The experience of being a particular person

  • We don’t passively perceive the world, we actively generate it 

  • When we perceive things, our brain is taking energy waves and electrical signals and interpreting them into prior predictions and expectations

  • We aren’t conscious of our passive predictions, we’re only conscious of the results of them

  • It seems to us that the world is out there, as we perceive it

  • You will only see things that you believe 

  • Optical illusions really demonstrate how adapted our visual system is

  • Perception is a controlled hallucination

  • How the perceptual limitations of the brain are mirrored in the social media echo chamber where your prior beliefs are confirmed

  • Informed skepticism is an incredibly valuable thinking framework - the scientific method and a healthy dose of humility help us move towards truth

  • The way the brain perceives the world can be looked at as a form of hypothesis testing

  • The same perceptual illusions and idea of controlled hallucination doesn't just apply to the external world - but applies to OURSELVES as well 

  • The Rubber Hand Illusion - and how our perceptions of our bodies are not what we think they are

  • Even something as basic as what is and what is not our body is at best a guess, a hypothesis generated by the brain 

  • The origin and the structure of your world and yourself

  • What happens when you have an out of body experience?

  • How understanding the science of the self can impact the way you experience life and your own emotional states

  • The way you feel at times is the brains best guess, it's not necessarily the way things are and the way they have to be

  • How Anil’s own battle with negative emotions and negative emotional states has been shaped by the work he does in neuroscience

  • What interventions have helped Anil battle his own depression?

  • Going for a long walk in the country

    1. Exercise

    2. Fresh Air

    3. Nature

    4. When you’re in the thick of it - you forget these interventions work, but they DO work

    5. Cognitive Behavioral Therapy helps Anil as well

  • You aren’t defined by your own suffering - does having the Flu define you as a person? Why should a psychological issue?

  • Homework - reflect on your experience and try to understand that its a construction of your brain

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Skillshare is an online learning platform with over 18,000 classes in design, business, technology, and more. Whether you’re trying to deepen your professional skill-set, start a side hustle, or just explore something new, Skillshare will keep you learning in 2018 and beyond.

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SHOW NOTES, LINKS, & RESEARCH

  • [Personal Site] Anil Seth

  • [Radio Show] Anil Seth on consciousness

  • [Wiki Article] Alan Watts

  • [Wiki Article] Checker shadow illusion

  • [TEDTalk] Your brain hallucinates your conscious reality | Anil Seth

Episode Transcript


[00:00:06.4] ANNOUNCER: Welcome to The Science of Success introducing your host, Matt Bodnar.

[0:00:11.9] MB: Welcome to The Science of Success, the number one evidence-based growth podcast on the internet with more than a billion downloads and listeners in over a hundred countries and part of the Self-Help For Smart People Podcast Network. 

In this episode, we go deep into a scientific look at consciousness. We ask how do our brains experience reality? What is consciousness? Is our perception a reality nothing more than a controlled hallucination? What is the hard problem of consciousness and what are the major aspects of consciousness? How can we use the neuroscience of consciousness to better ourselves and improve our lives? We dig into that and much more with our guest, Anil Seth. 

I’m going to give you three reasons why you should join our email list today by going to successpodcast.com and signing up right on the homepage. There are some amazing stuff that’s only available to our email subscribers, so be sure to sign up and join the email list today. 

First, you’re going to get an awesome free guide that we created based on listener demand. This is our most popular guide and it’s called How to Organize and Remember Everything, which you can get completely for free along with another surprise bonus guide. You got to sign up to find out by joining the email list today. Next, you’re going to get a curated weekly email from us every week called Mindset Monday. Our listeners have been absolutely loving this email. It’s short. It’s simple. It’s filled with articles, videos, stories, things we found interesting or fascinating in the last week. 

Lastly, you’re going to get exclusive content and a chance to shape the show. You can help us vote on guests. You can help us change our intro music and much more. You can even submit your own questions to upcoming guests. You’ll also have access to exclusive giveaways that only people who are on the email list get access to and much, much more. Be sure to sign up and join the email list. There are some incredible stuff, but only subscribers who are on the email list are getting access to this awesome information. 

In our previous episode, we looked at how to use insights from behavioral science to improve your life. We looked at what it means to have a good day and figured out how to reserve engineer more good days in your life by examining decision making, the power of rest and recovery, intention setting, boundaries and much more with our guest, Caroline Webb. If you want to learn how to use scientific research to create more good days in your life, listen to that episode.  

Now for the show. 

[0:02:52.9] MB: Today we have another exciting guest on the show, Anil Seth. Anil is the professor of cognitive and computational neuroscience at the University of Sussex. He’s the co-director of the Sackler Centre for Consciousness Science, the editor-in-chief of the Neuroscience of Consciousness and was president of the British Science Association for Psychology in 2017. His TED Talk has been viewed over 2.5 million times and his work has been features in The Guardian, BBC, New Scientist and more. 

Anil, welcome to the Science of Success. 

[0:03:23.0] AS: It’s a pleasure to be here. Thanks for inviting me on.


[0:03:25.6] MB: Well, we’re very excited to have you on here today. I know you do some really fascinating, some work in research and I’m excited to kind of dig into many of these topics today. So to start out, I’d love to begin with kind of the idea of consciousness and kind of the question of how does our brain experience reality. 

[0:03:44.4] AS: That’s the big question, I think, that certainly I’m trying to answer and certainly that’s motivated me in my career. Studying consciousness is a funny thing. Let’s be clear. We don’t have a very, very good scientific definition of it. Everybody knows what consciousness is. It’s what goes away when you fall into a dreamless sleep or go into general anesthesia and it’s what returns when you come around again. It’s any kind of subjective experience. 

There something it is like to be me and there’s — I’m sure there is something it is like to be you and for everybody listening. There is also something it is like to be them. There’s a subjective experiences happening to those organisms, and there isn’t the thing — We assume that’s not the case for something like a table or a chair. It may be the case for something like a work or a fish, but we don’t really know yet. 

The question is, for some things in the universe, there are consciousness experiences and for other things, there probably aren’t, and this is one of the biggest mysteries in science and philosophy. People have been thinking about it forever. One of the things that’s always surprised me is, for a lot of the 20th century at least, explicitly studying consciousness was not really considered to be a legitimate part of psychology and neuroscience, which is — I think it’s kind of hilarious, because it’s the most obvious phenomena. It’s where everything starts. Nothing else really matters. If there’s one central feature of psychology, of neuroscience, it’s the fact that we have conscious experiences. 

So how that happens is really, I think, the most interesting and most basic question in much of science, and it’s also attractable. If there’s one thing that we know about consciousness, at least in humans, it’s that it is intimately dependent on the brain, and the brain stops, consciousness stops. Change brain in various ways, your conscious experience of the world and the self will also change. 

So there are perfectly valid and productive scientific methods that we can apply to the study of consciousness and begin to figure out what it is about the brain and not just the brain in a kind of jam jar on a [inaudible 0:05:59.2], but the brain in the body, in the world. What it is about this whole interconnected system that gives rise to having conscious experiences in the first place and then shapes the kinds of experiences that we have, whether that experience is of perceptions of the world around us or of the experience of being an individual, being a person, being a conscious self with all the emotion and sense of embodiment, all these other things that go along with that. 

There is a very, very urgent — It’s both important, interesting and urgent scientific question to ask. I say it’s urgent because it’s probably only through a scientific understanding of consciousness that we will come to have a proper mechanistic understanding of what happens in cases of psychiatric humans, for instance, and I’m sure we’ll probably come on to this later on. But if you want to develop a proper understanding of distressing steps of conscious experiences that characterize psychiatric problems, we need to understand what the mechanisms are. That’s just stating a problem, and then I guess we can go in in various ways to try to find answers. 


[0:07:11.5] MB: Is that kind of — When you do some sort of cursory research or reading around consciousness, you’ll come across the phrase, “The hard problem of consciousness.” Is that what you’re describing or is that something distinct?

[0:07:23.2] AS: That’s right. The hard problem is a phrase that’s due to the philosopher, David Chalmers. He’s been a terrific inference in consciousness science and philosophy more than “a century” now. There really isn’t one single problem of consciousness. I think that’s another important thing to establish at the get go. It’s a bit like biology. There’s no single problem of life either. There’re a lot of problems that cluster under the same basic description. 

What are the problems of consciousness? The hard problem, the Chalmers, is a contrast between two kinds of things. It’s a contrast between the hard problem and the easy problem. I’ll put it like this; the easy problem, the Chalmers, is the problem of figuring out how brains do what they do. How they implement various functions. How they guide behavior. How they allow the world to be sensed so that behavior can happen appropriately. How the thing works is a mechanism. This is of course not an easy problem. It’s going to keep neuroscientists and biologists busy for centuries.

The point about the easy problem is it doesn’t necessarily make any reference to consciousness at all. It’s just about how the complex networks of neurons together support the kinds of things that organisms do. The hard problem is explaining how and why any of these should have anything to do with consciousness expert. How could any explanation that is made in terms of mechanisms or functions; this neuron is connected to this neuron, it connects to that neuron. How could any explanation of that kind tell you why a conscious experience happens? The intuition I’m making this distinction is that it just doesn’t. That however sophisticated, detailed your understanding of the brain as a mechanism is, it will leave entirely untouched this basic mystery of how and why conscious experiences happen to be part of the universe in the first place. That’s why Chalmers calls it a hard problem, because it’s almost as if it’s beyond the remix of any kind of science or neuroscience. 

Now, I have struggled with this. I think it’s very interesting point of view, and it goes right back in philosophy, of course, to Descartes and [inaudible 0:09:45.0] where he cleaved the universe into two different kinds of things, stuff is made out of and the stuff of thought and of conscious experience. Once you cut the universe in two this way, it’s very difficult to put it together again. 

Now, figuring out a solution to the hard problem is — Well, we just don’t know what that would look like, although people have come up with some kinds of speculative ideas. I guess my point is we don’t need to solve the hard problem in order to pursue a very productive and illuminating science of consciousness. 

We know that consciousness exists. We have conscious experiences and they can be described in various ways. I can describe how my experience or vision is different from my experience of an emotion, which is different from my experience of illusion, of intending to do something. Given that these conscious experience exists and they also go away on the general anesthesia or sleep, things like that. Then we can start to just explore how mechanisms within the brain explain aspects of these conscious experiences, explain the difference between, let’s say, vision, and hearing, and smell and self, and that way we’re saying testable and predictable things about the relationships between the brain and consciousness. We can just — It may seem a bit unsatisfying, but we can just leave aside the question of how and why consciousness comes to be a part of the universe in the first place. 

This isn’t really a cop out. I don’t think it’s a cop out at all, because the history of science has pursued this strategy very successful in many times before, and even in physics. Physicists cannot tell you why there is a universe in the first place. Nonetheless, we understand a great deal about it now, thanks to the methods of theoretical and experimental physics. Another analogy that’s not exactly a true analogy but is interesting if life. So it wasn’t that long ago, biologists thought that there could be no mechanistic explanation of the difference between the living and the nonliving, so they would propose something like an [inaudible 0:11:55.2] or a spark of life to some sort of special sauce that would explain that difference. Of course, now, while we don’t understand everything about life, this basic sense of mystery about what life is has faded away as biologists got on with the job of accounting for the properties of living systems.

I think we can do the same with consciousness. We can just start to explain its properties. We can do the normal business of science, which is develop theories that help explain, help control, help predict and see how we go. This is in fact what’s going on in my lab and in many other labs in the world, and I think a lot of really interesting progress is being made. It’s interesting to think why people find it’s unsatisfying. I think there’s a sense in which people ask more of a science of consciousness than they ask of other kinds of science, and I think this is partly because it’s so central to our own existence. We’re being faced with a challenge of coming up for a scientific explanation of what it is to be me or to be you, and so there’s something I think intuitive that we want — Firstly, there’s resistance to something like that being explained. Yeah, we want to cling on to ourselves as somehow especial, and then we will say ask more of a kind of scientific explanation of consciousness that it should be really intuitively satisfying somehow, and we don’t apply these criteria and other various of science at all. I don’t think we should do so in consciousness. We can just look at the brain, look at conscious experiences and get on with the job. 


[0:13:33.3] MB: So let’s dig in a little bit around the properties of consciousness. Tell me more about that. 

[0:13:39.5] AS: There’s a long list of ways to divide up what we mean by consciousness. I like to think of it quite simply in terms of three different aspects of consciousness, and I don’t think these three aspects are entirely independent. I think there’re complicated relations between them, but I don’t think it’s a useful starting point. 

The first property of consciousness is conscious level, and this I would describe as sort of scale from being completely lacking in any kind of consciousness at all, such as when you run the general anesthesia or in a coma or dead, let’s say, all the way to being vividly alert, awake, aware and conscious, fully conscious. 

An important thing here is that conscious level is not the same thing as just being physiologically awake. You can have conscious experiences when you’re asleep. This is what happens when you dream, and there’s also cases on the other side if you like where if you’ve had severe brain damage, been very unlucky to have some severe brain damage, you might end up in what was once called a vegetative state, now called the unaware wakeful state, which is a state where you go through sleep and wake cycles, eyes will open. Physiologically you will wake up, but there doesn’t seem to be any conscious experience going on at all. 

So the mechanisms that responsible for being conscious, it can overlap with, but they’re not going to be the same as the mechanisms that just modulate whether you’re physiologically awake or asleep. That’s conscious level. 

The second aspect is what I would like to call conscious content, which is when you’re conscious, you’re conscious of something. This is probably what most intuitively think of. You look around,  there’s a subjective scene. It has — You open your eyes, and you’re not blind. You open your eyes, there’s colors, shapes, objects of various kinds populating things visual scene, clouds on the horizon and whatever you happen to be looking at, but there’s also whatever you might be smelling at the time, hearing at the time. Then there are the sense, tactile senses of your body sitting on a chair. It’s the full content of your perceptual scene at any one time. That's conscious content. 

Again, we know there’s not any differences between different perceptual modalities, like vision and hearing and smell, but the brain can do a lot of this sensing of the world without consciousness being involved at all. We’re not necessarily conscious of everything that our eyes and ears detects. 

The third and final aspects of consciousness is actually a subset of conscious content, but it's a particularly important subset, and that’s the experience of being a particular person, of being me or being you. The experience of being the subject of that experience, and that is this experience of being somebody that is probably the aspect of consciousness that we feel most attached to and we’re most resistant to it being explained. It’s also that aspects of consciousness that can go wrong if you like in a lot of psychiatric conditions. 

[0:17:01.3] CS: I want to segue and get into a little bit, the way that we perceive reality and the way that we perceive the world, and you’ve talked about in the past, the idea of perceptual predictions and then how we’re not necessarily sort of passively perceiving what's happening around us, but in many instances kind of actively creating it. Could you elaborate on that? 

[0:17:22.4] AS: Yeah. This is an old idea, but I think it’s getting a new relevance now. I think this is a relevance that actually makes a difference to me in my everyday life. Now, there is a kind of intuitive way to think about sensation and perception as part of our conscious lives, which is that there’s a world out there and our eyes and our ears and our other sensory organs detect features of this world. Light waves, energy, hits our retina and so on, gets converted into signals, go deeper and deeper into the brain, and that sensation-perception is this process of interpretation, just the building up with sensory signals that originate from some sort of fixed external world that’s out there. 

Now, there’s another view and, again, this goes back in philosophy to Kans, if not before, and in psychology to a guy called Herman von Helmholtz in the late 19th century. He argued that perception was not so much just about this passive registration of sensory data that just impacts our sensory organs. It’s an act of construction that the sensory signals that we encounter — I mean, they don’t come labeled with; this is vision; this comes from a table; this is sound; this comes from my friend. It’s all just energy and it’s all kind of noisy and ambiguous and only indirectly related to what’s out there in the world. 

But our perception, or at least our conscious perception seems to be populated by determined objects. I’m not looking at the computer in front of me and the mug of tea in front of me and they seem to be there. How does this happen? Well, the idea is that the brain meets this noisy and ambiguous stream of sensory information with what we call prior predictions or expectations about what caused that sensory information. 

So what we see is not the sensory data itself or any kind of filtering of it. What we see is the interpretation of the brain's best guess about what caused that sensory data, and depending on what that best guess is, your perception will be different. Think of if you go outside on a day where it’s kind of cloudy. There are these nice little white fluffy clouds. It can be very easy to look at guys clouds and see the faces in them or see animals in them, see something strange in them. What’s happening there is that the brain is imposing an expectation of seeing your face on to some quiet ambiguous sensory data, and so that's what you actually see. I think we’ve all had the experience as well walking out maybe on a foggy day and you think you see your friend because you're expecting to meet them and it turns out to be a stranger. 

Our perception are always shaped by the interpretations our brain brings to bear, and we’re not conscious so much. We’re just conscious of the result. We’re conscious of how these predictions become combined with the sensory data. That shapes our perception. I think this is quite transformational for the way we think of the way we perceive the world around us. I mean, we have this sort of naïve realism that we think or it just seems to us that the world is out there as we perceive it. We have that phrase, I believe it when I it. You might as well say the other way around, that you only see things that you believe, and these beliefs can be unconscious. 

What this means is we probably all see, perceive the world in slightly different ways. Sometimes maybe in different ways depending on the expectations that our brain bring to bear on the sensory data. We all inhabit kind of different in the universe as this way. 

[0:21:13.9] MB: In your TED Talk, you have some really great examples of this, may be hard to kind of demonstrate in the podcast format, but I really found the example of kind of the checkerboard shadow to be really, really fascinating and also the kind of the auditory illusion that you’ve created during the show, which we’ll throw these in the show notes for listeners, but I thought those were great examples. 

[0:21:34.2] AS: Yeah. There’s a lot of examples that we come to every day. Optical illusions are a great source of you like kind of improvised or discovered experiments in psychology and neuroscience. Optical illusions work, because we’re just made to realize this discrepancy between the way things are and how we perceive them. You might have two lines. One looks longer than the other and then you measure them, they’re both the same length, but they still look different lengths. 

The checkerboard example that you mentioned, I think this is a beautiful example. That’s based on, is our brain — Or the visual system in our brain just knows that objects get darker when they’re in shadow. That’s a kind of rule that the visual cortex in our brain has. I was born with or it’s genetically wired in now or we learn it in the first years of life. That means that the brain is expecting the patterns of shadow to change sensory data in particular ways, and this illusion is called Adelson’s Checkerboard. Just means that we see few patches of gray. They’re going to look very, very different, but if you go and actually cut the patches out and put them next to each other, you’ll see they’re exactly the same color. What's happening here is our perception isn't just a direct reflection of what color a patch is. It’s really what color the patch should be given the pattern of light and shade that is happening. 

I always use that example as well just to — Some people think, “Oh! That means my vision isn't working very well. Why is biology screwed up and given me this visual system that can’t actually figure out what color something is.” That’s not what the visual system is supposed to do. It’s not supposed to figure out how much light is hitting the eye. It’s supposed to figure out what’s the most likely state of affairs out there in the environment and it does it beautifully. 

All these optical illusions and visual tricks that we have thought of right way. What they really demonstrate is how beautifully sophisticated and well adapted our visual system is. You’re dealing with the noisy visual information that we get by using these regularities about light and shade and concavity and convexity and any number of other things. Actually, generate for the organism a reliable picture of what's going on in the world around it. 

[0:24:03.0] MB: I think this larger point, kind of zooming back out a little bit, is really, really important, which is this idea that we think of the world outside of ourselves as this sort of fixed entity that’s precisely defined and we’re sort of passively perceiving it, but in many ways our own perceptions of what's happening around us are, in many cases, as you call them sort of a controlled hallucination. 

[0:24:27.5] AS: Yeah. I think it’s a nice phrase. I wish I could take credit for it. I first heard that phrase from Chris [inaudible 0:24:35.1], who’s a psychologist, one of my inspirations in London and actually nobody knows he first said it, but the idea of the controlled hallucination is that when we think of the word hallucination, you think of people perceiving things that aren’t there. I think we can almost think of it as just a slight imbalance in how normal perception works. Even normal perception, as we’ve been discussing, normal perception involves this continuing balancing act between sensory data and the brain’s interpretations of that sensory data. Now when you look at the white fluffy clouds and see if a face in them, that's a kind of hallucination going on there. So you can think of these sorts of hallucinations that people describe in schizophrenia or perhaps on psychoactive drugs of various kinds. That’s just tipping the balance even more. So the brain's prior expectations kind of overweight the sensory data and overcome, overwhelm the sensory data even more strongly so that what we perceive becomes less the dependent on signals from the world. 

Normal perception is a controlled hallucination, precisely this sense that the brain is always anticipating, always predicting what’s out there, but these predictions are controlled because they’re always constrained and reigned in and guided by the sensory data that we encounter, and it's when that process goes wrong, becomes imbalanced, either one way or the other way, that we start to see deviations from normal perception that people then start to worry about, because then they start disagreeing with people around them about what's actually going on. 

But there’s another thing — We’re beginning to be familiar with this idea in another context already. So a lot of people talk about echo chambers and filter bubbles and social media. We seek evidence that fits with our beliefs, and if we only expose to particular kinds of opinions because of the way social media works, the echo chamber phenomenon, then that’s the way we will believe the world to be one way and other people inhabiting the same world will hold a very different set of beliefs because their echo chamber is different because this sensory information they encounter and the prior beliefs they bring to bear are also different. 

I think the work that we're doing, me and many colleges, is showing the same thing applies to more basic levels to this. It's not just your abstract beliefs about what kind of politics is good. It also drills right down to how we perceive colors and shapes and things and objects in the world around us, and maybe not to such a degree, because probably a lot of the visual system is quite hardwired and quite inflexible, but it’s there to some degree, or at least the potential for it is there to some degree, and I think that's — It is a very important things to realize just this fact that we will have different or potentially different experiences of the world around us at this concrete perceptual level and not just more abstract level  beliefs and desires. 

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[0:28:59.4] MB: And I think the fact that it's sort of such a concrete physical manifestation of this phenomenon really underscores the fundamental conclusion that what we perceive and believe to be true may not be the case, whether it's physical, whether it's kind of an ideological construct, and I think the example of the social media echo chamber is a perfect example of this. We shouldn't always be so confident that our perceptions are correct, and I think if you look at some of the greatest thinkers and scientists, they come from a very humble perspective of constantly kind of questioning their own perceptions and ideas, and I think it's really interesting to see that mirrored not only from kind of intellectual sense if you look at something like a social media echo chamber, but really at a very basic physical sense all the way down to the way that our consciousness is created. 

[0:29:49.8] AS: That’s right. I mean, I think there’s the value of skepticism, of an informed skepticism, it’s always there in whatever context you want to discuss. Another method for people who’ve often used to the way we've been discussing perception is a process of hypothesis testing. The brain might have a hypothesis, a better guess about the way the world is, and then it will test that hypothesis with sensory data. In fact, it will try to seek out sensory data that will either confirm or disconfirm its hypothesis, in much the same way that a scientist would have a hypothesis and do an experiment that might confirm or disconfirm their scientific hypothesis. 

Of course, if you take that all the way, then I also have to remain very skeptical about everything that I've been saying about consciousness. I could be entirely wrong about it too. It's just another hypothesis, but of course that’s the beauty of the scientific approach of these things, is that we will continue to do the experiments and if all these ideas about perception being prediction turn out to be off the mark, we’ll find out, and it will come up with a better theory. Yeah, skepticism is great all the way, but it's even better when you contested against the court of reality. 

[0:31:09.2] MB: I want to segue now and talk a little bit about — We’ve talked about the external world, but the same phenomenon applies to our perceptions of the self and of ourselves. Can you tell me a little bit about that? 

[0:31:23.2] AS: This is where things get really interesting to me, and where it gets intuitively challenging from — And first-person perspective on these issues as well, because it’s — Yeah, I think it’s one thing to think about how our perception of the external world as a construction. I’m okay if somebody tells me that there’s no such thing as the color red out there. That’s something that the brain has sort of invented as a convenient representation of a certain kind of invariants in the way light reflects from surfaces. That's fine. Redness is something that my brain is generating to make the world more understandable, and optical illusion is fine. Yeah, okay. Those two lines, they are actually the same length even though they look different. I’ll accept that and move on with my life. 

Now it becomes more challenging when you type exactly the same principles, exactly the same mechanisms and exactly the same lessons and apply them to our perception itself, because the experience of being a self, of being a subject of experience, really, it’s just another kind of perception. It’s not something that it sits behind all other experiences receiving them somehow, like an immaterial soul or something like that. No. It's something else that’s very, very tightly dependent on particular brain mechanisms, and the experience of being a self is also compose of many potentially separable elements. 

One of the most obvious of these is the experience of embodiment. William James was one of the founders of psychology. Used to talked about it in the following way, and he would say that the experience of being a body is somehow always there. It’s always in the background. Our experience of the world around us is changing as we move around it. But there’s always the experiences of the same old body going along for the ride. 

And because it's always there and it changes, but pretty slowly over the course of a lifetime, unless you have an injury or something, or an illness, it's tempting to just push it also into the background and think we don’t really have to explain it. But the experience of what isn’t and what is not the body is another kind of controlled hallucination, and we can demonstrate this very easily. There are plenty of experiments and one of the things I show in the TED Talk is this thing called rub a hand illusion, which is a very simple demonstration where you have a fake rubber hand, looks like a real hand, and you put it in front of someone. They hide their real hand, then the experimenter takes a paint brush, two paint brushes and strokes the rubber hand in time with striking the person's real hand, even though they can't see this happening to their real hand. 

From the subject’s point of view, what they see is a fake hand. It looks like a hand and is roughly where a hand should be. They see it being stroke and they feel the stroking, because the real hand is being stroked as well. For the brain, this becomes enough sensory evidence that it updates its best guess about what is going so that the person actually starts to experience the rubber hand as being part of their body. It’s a really uncanny experience. At one level you know is not part of your body, but another level, you feel it is part of your body, and this shows that even something as basic as what is and what is not our body, even something as basic as that is activity on-the-fly always a best guess, a hypothesis to the best explanation generated by the brain. 

Then that applies, I think anyway, to pretty much all other aspects of self that we have, whether it's the experience of making a volitional movement, when I intend to do something and I feel I’ve caused that movement. That’s just the brain’s best guess of a movement that had a relatively internal versus external cause. it's not evidence for any kind of free will or anything like that. All these elements of selfhood can all be explained by mechanisms. 

Of course, it doesn't seem like that to me yet, even doing these experiments and thinking about these things for many years now, it still doesn't seem like that to me. I seem to be this unified self somehow sitting somewhere behind my eyes, looking out on an external world. I mean, that still seems to be the way things are even though we can do all these experiments to show that was actually happening under the hood is something quite different. 

[0:36:02.0] MB: Yeah, I've heard of the rubber hand illusion, or the rubber head experiment. It’s so fascinating. I mean, I think the whole kind of conversation of what is the self, what is the body, what is our experience of it, and the fact that if you really kind of keep digging and asking these questions, it's not that clear or that obvious or even that sort of scientifically coherent as in terms of what we think it is. In many ways, it kind of opens a door philosophically. It makes me think of people like Alan Watts and others and it’s a really, really fascinating kind of journey in sort of a rabbit hole that you can go down.

[0:36:38.5] AS: That's right. I mean, I think there’re many other paths that people can take when they really are interested in understanding the origin and the structure of their experiences of the world and self. Some of them, what I do in the lab here is a more scientific one, where we’ll try to manipulate these experiences in systematic ways, figure out what's going on. But, of course, there are traditions of mindfulness and meditation which can lead to similar insights in a different — Meditation is not going to deliver by itself, and neuro-scientific explanation of what's going on, but it also post a challenge, similar challenges to our assumptions of the unity or the self and this naïve realism by which we experience the contents of our perception as reflecting and being identical with some external existence, an external reality. Certainly, we can take various kinds of substances and also alter our perception in different ways too. Religious ceremonies also can do this. 

I think there’s a common theme to a lot of these things though, which is that — I’m thinking here of something like an out of body experience. This is happen. People have out of body experiences. They feel that they’ve left their body. They’re seeing their body from a different perspective. They may be floating above it or leaving it behind in some way, and people have reported these kinds of experiences throughout history in various sorts of contexts, and they’ve usually accompanied these reports with some sort of explanation of what's going on and it's often something like, “Well, I have an out of body experience, so therefore my soul has left my body and had started flying around.” 

This is where I think we get into a little bit of trouble, because we should take very seriously that people have these experiences, but the kind of intuitive explanation for them might not be right, and in this case almost certainly isn't right. So the explanation for an out of body experience is going to be something like the brain has the — Whatever reasons, maybe suddenly cut off from input coming from inside its own body. That is it’s perspective. The origin of its first-person perspective is now somewhere else. But that experience is still generated by the stuff inside that person's skull, and that — I think thinking things this way is very helpful, because it preserves the importance of these kinds of unusual experiences that people have about, the dissolution of their ego or an out of body experience or whatever it may be, but it provides a more satisfying mechanistic explanation for what's going on. That way, I think, leads to a fuller understanding of how our experience of the self is actually constructed and how it can fall apart in the ways that it can fall apart and sometimes does. 

[0:39:47.4] MB: How has this understanding of the self and the way that it's constructed impacted the way that you kind of think about life and think about your own self? 

[0:39:59.6] AS: That’s a great question, and I often wonder what a similar version of me would be like that had done something completely different had not been entrusted or been researching in consciousness neuroscience at all. They’d not be properly able to answer your question. As it is, there’s only been one of me, so it’s hard to compare with the counts of actual. 

But what I can say is that sometimes it just fades into the background. I mean, sometimes it’s just what you do in the lab and you’re getting your papers out and you’re trying to get your grants and you’re having some detailed discussion about the statistics on this or that experiment and you get equally frustrated by things in your life and in the world that then you would do otherwise. 

But there are times, and for me it’s often when I’m maybe having some sort of thinking time or going for a walk or just sitting back the chair for a moment and realize that my experiences then is this construction is no external reality. And I think, for me, this is quite an enlightening and wonderful experience, this realization that what I’m experiencing is this construction, is on-the-fly construction of the brain that is not necessarily the way things are, that it’s not necessary the way things seem to other people. So it can change the way you interact with other people. If you can hold this in the mind at the right time, that they may be believing, seeing things that are actually slightly different from you. 

I also think that it has the potential to change one's relationship with one's own emotional state, and I think this is probably one of the more important implications both scientifically and in terms of personal development. The story here would get something like this, that just as my experience of something out there in the world is an interpretation of that, say, visual signals or light bouncing off objects. My experience of having a particular emotion is also another aspect of self. It’s also another interpretation of sensory data, but in this case it's a sensory data that largely comes from inside the body and how the heart is beating, how tight my stomach is and what the level of various chemicals in my bloodstream are. 

This is, again, an old idea that emotions are really perceptions of changes in the physiological state of body. Again, it carries this implication that the way you feel at any time is the brain's best guess about what's happening to its body. It's not necessarily the way things are or the way things have to be. If you can sort of appreciate that in the moment, I think it can help with emotional regulation, with emotional control, with being aware of what's happening to you and sometimes breaking vicious circles of negative emotions. 

Now, in my own life, this is still very much a work in progress. I often enter states where I just feel the way I feel, and if it’s a negative set of feelings, those persistent amplify each other and I find it very difficult to apply what I know about the mechanisms of emotions to changing my lived experience of them. But I do think the potential is there for applying these insights in my own life. I think the potential is also that, scientifically, once we understand the mechanisms of what underlies the generation of particular emotion and mood states, then we’ll have also a much better handle on developing treatments for conditions like depression or negative emotions and anxiety and so on and so forth. But it’s certainly not a shortcut. It’s not that you study neuroscience and then you become enlightened and everything suddenly is revealed to be a different way. I think it does impacts, but you have to continuously pay attention. You have to continuously bring to mind the relevance of what you’re doing for your everyday life. But it’s definitely there. 

[0:44:20.0] MB: Would you be willing to share a little bit of your own journey or your own kind of battle with negative emotional states and kind of how you’ve dealt with those? 

[0:44:29.0] AS: Yes, I would. For many years now, and not that frequently, but from time to time, and unlike many other people, I’ve had episodes of uni-polar depression. So the kind of depression where you just sink into a very, very negative emotional states without the corresponding kind of manic and high state that some people get on the other side. These states of depression only have my own benchmarks to go by, but they are completely debilitating and I wouldn't wish them on anybody else at all. 

Now, this has been going on for me on and off for much longer than I've been studying consciousness and neuroscience, but it has been a motivation at the same time because I've always been interested in what's actually happening to me here, what’s happening to my brain and my body that brings about these conditions. 

One of the things about the phenomenology of depression, it's not just persistent sadness. It’s something very, very different from that. In fact, in my own experience, I feel state of depression kind of often most prominently in my body. You’ll feel very, very negative symptoms coming from the way you experience your limb, that they really shouldn't be there in some way. There’s clearly something going on with how the brain is interpreting signals from its body. Then, of course, you end up cycling into lots of remuneration and negative thinking and self-blame and all the other self-reinforcing things that go on that sustain and deepen these depressive episodes. 

Now, I have not got a solution. I certainly think there are many approaches which seem to be partially successful and work differently for different people. So I’m not going to say anything particularly conclusive, for instance, about medications. So we have things like SSRI medications, serotonin reuptake inhibitors, like citalopram or Prozac. These work for some people. They work better for some people than for other people, but they are pretty blunt pharmacological tool. You’re not going in and delicately adjusting the mechanisms of the brain to fix a particular problem. You’re kind of washing, treating the brain like a kind of bag of chemicals and just spraying a bit more into it. There was an analogy, I think, I heard, taking an SSRI is something like if you got a car engine that’s not working properly, you just open the hood and pour a bunch of oil all over the engine and hope some of it gets to the right place. It’s a bit like that. It’s pretty nonspecific, but it can work a little. Of course, cognitive behavioral therapy also has a very important place in helping us resist the kind of vicious circularity of the negative thinking that can happen. 

I, in the research that I’m doing and other groups doing this too, trying to understand the mechanisms of depression in more precise way about how the brain predicts and control the internal state of the body, and I think this is an extraordinary important line of work, because it’s not just from my own person experience. It’s the statistics out there for anybody to read the impact, the social and economic impact of the depression is huge, not to mention, the cost and personal suffering that depression causes and it doesn't seem to be going away anytime soon. 

So, coming up with a better mechanistic understanding of what is going on I think is one of the more important things that anybody doing neuroscience could be doing. It doesn't necessarily help in the day-to-day. So the struggles that I personally have with it, on just tries to occasionally hold in one's mind the idea that these negative feelings, these emotional feelings aren’t necessarily reflecting the way things are or the way things have to be, that they will pass, that it will be possible to feel different again. 

I think the way I can use the neuro-scientific knowledge here is just to give myself a reason to expect things to pass, to expect things to — that however low you get, they will get a bit better. It may not seem like that at the time, but it does seem to be like that in the end. 

[0:49:09.8] MB: What interventions have you found to be the most effective for yourself and kind of mitigating some of those symptoms or experiences?

[0:49:19.0] AS: Personally, I found these sorts of things that you often hear work for people. I mean, it becomes really not that much based on my scientific knowledge of these matters anymore. There’s the importance of reconnecting with the world around me. So what always works for me when nothing else really works is to go for a long walk in the country, partly that there’s a rhythmicity to that, I think, that sets the body doing something. There’s the sort of right kind of sensory stimulation that prevents you from — The world is still there. The world doesn't really care about whatever the proximate cause of your depression might be at a particular time. Exercise, fresh air nature. I mean, I’m saying anything that is remotely new here at all. The key is — And this has been for me, is that you forget that these things work. You forget and you think, “That’s not going to work. There’s no point.” But if I do to get myself out into the world a little bit, it does make a big difference. But there is no one thing. There is not one thing that I’ve found that I can say, “Okay. It’s time for that now.” Sometimes it’s a case of waiting it out a little bit as well and gradually things get a little bit more into perspective, and cognitive behavioral therapy has also helped. We’re all, I think, praying to — Our own internal echo chamber this way. We think thoughts that reinforce the thoughts that we've already been thinking, all the beliefs that we already have about ourselves and our place in the world. To break that vicious circle through embedding, we’re trying to make automatic certain responses to negative thinking is also extremely, extremely helpful. That’s also worked for me too at times. 

[0:51:16.7] MB: Thank you for kind of going into that and sharing your own personal experience. I think it’s courageous and also really valuable for listeners to kind of hear that and hear someone who's obviously a very accomplished scientist still struggles with some of these issues and also what you've done to kind of help mitigate that. 

[0:51:36.6] AS: Yeah, I think it’s — I mean, we all know there’s a still a stigma out there about mental illness, and I think it should be — I think, whatever any of us can do to challenge that is a good thing, and whether if this helps in some small way, then I hope that’s also a good thing too. I don't want to give the kind of the other completely wrong impression. Also, these things, these episodes can also be pretty transient. One of the things that I would caution against is — And, again, this is part of the stigma aspect of it, I think too. People aren’t defined by their suffering from this or that psychiatric issue or mental health problem or psychological problem, however you want to describe it, in the same way that you wouldn't define somebody by their suffering from a more obviously physiological disease, for having a cold or having a flu or something like that. It can affect you and it certainly changed my personality in some ways, but hopefully in a way that some sense made me more aware of my own inner emotional state and what affects them. 

Yes, that’s just other — The flip side of the coin as well, is that we — Those of us that have experienced things like that would not want to be defined that way either. I think the same will probably go for pretty much anybody in that condition. 

[0:52:59.3] MB: Thank you again for sharing that personal experience, and I think it's really valuable and helpful. To kind of segue back to the broader conversation we’ve had, what would be, for listeners who kind of listen to this episode and are curious about consciousness or learning more or even maybe who are struggling with something like depression, what would be kind of one action step or kind of piece of homework you would give them to implement some of the ideas we’ve talked about today?

[0:53:25.3] AS: That's a good question. I think go and do that course in neuroscience. That’s one action step. I’m kind of half serious about that. I think there’s a lot of good, popular, accessible literature out there now about the brain, about emotion, about neuroscience and perception that even a non-technical understanding of this can help develop this realization that the way we experience things, the world around us and ourselves isn't necessary where things are. Of course, delayed in writing in my own book about this, but hopefully I’ll be able to talk more about that next year. 

The other actions step is, yeah, I think — Again, this may not work for everyone. Just when you’re walking around in your daily life, try to make it a routine. Just experiment with this for a little bit, and I’m just thinking about this now. Maybe this works, but if you just walk around, and now and again just reflects on your own perception. Just reflect on what you are experiencing at that moment and try to experience it as a construction. If you see patterns of light and shade and objects, try to understand that your experience of the things in the world at that moment, how they might be generated by this interaction between the brain guessing about what’s out there and the light coming into your eyes. 

Try just a little bit to get under the hood of your experiences now and again, and I think if you can do that, that would be another avenue towards understanding this relationship between the naïve realism that are experiences have where we just — As we’ve discussed, a lot of reign, is this hour that we just experience things as real and this appreciation of how, in fact, dependent our experiences are on how the brain is bringing its side of the story to what's going on. 

[0:55:29.6] MB: Where can listeners find you and your work online? 

[0:55:34.1] AS: The best place to look, try to collect everything in the moment on my personal website, which is anilsith.com. There’s a number of other podcasts, interviews and pieces of writing, and also a whole load of research papers from myself and my lab there as well. So anilseth.com would be the place to look. 

[0:55:56.4] MB: Well, Anil, thank you so much for coming on the show, sharing all of your wisdom and experiences, fascinating conversation, and I really appreciate your time and contribution. 

[0:56:05.0] AS: Thanks again for the opportunities. It’s been a pleasure to talk to you. 

[0:56:08.0] MB: Thank you so much for listening to the Science of Success. We created this show to help you, our listeners, master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story or just say hi, shoot me an email. My email is matt@successpodcast.com. That's matt@successpodcast.com. I'd love to hear from you and I read and respond to every single listener email. 

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Next, you're going to get an exclusive chance to shape the show, including voting on guests, submitting your own personal questions that we’ll ask guests on air and much more. Lastly, you’re going to get a free guide we created based on listener demand, our most popular guide which is called How to Organize and Remember Everything. You can get it completely for free along with another surprise bonus guide by signing up and joining the email list today. Again, you can do that at successpodcast.com, sign up right the homepage, or if you're on the go, just text the word “smarter”, to the number 44222. 

Remember, the greatest compliment you can give us is a referral to a friend either live or online. If you enjoyed this episode, please leave us an awesome review and subscribe on iTunes because that helps boost the algorithm, that helps us move up the iTunes rankings and helps more people discover the Science of Success. Don't forget, if you want to get all the incredible information we talked about in the show, links, transcripts, everything we discussed and much more, be sure to check out our show notes. You can get those at successpodcast.com, just hit the show notes button right at the top. 

Thanks again, and we'll see you on the next episode of the Science of Success.

April 26, 2018 /Lace Gilger
Mind Expansion
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The Scientific Search for The Self - Discovering Who You Truly Are with Dr. Robert Levine

March 22, 2018 by Lace Gilger in Mind Expansion

In this episode we approach the concept of the self from a concrete perspective, not in an abstract philosophical way. What do the hard sciences like biology and physics say about the existence of the self? Does the “self” exist from a psychological perspective? What does the science say and what does that mean for ourselves, our future, and how we think about change and self improvement? We explore the scientific search for the self with Dr. Robert Levine. 

Dr. Robert Levine is a professor of psychology and former dean of the College of Science and Mathematics at California State University. Robert is the bestselling author of Geography of Time, Stranger in the Mirror, and The Power of Persuasion, which has been translated into eight languages. His work has been featured in The New York Times, NPR, CNN, and more!

  • Is our current conception of “the self” accurate?

  • The hard sciences demonstrate that there is not one, single, conception of the self

  • The boundaries that we imagine divide us from the rest of the world are vague, porous, and sometimes non existent

  • The self is a changeable object and we have control over changing it

  • When does the self become the non-self?

  • A huge portion of our body is bacteria - does that constitute part of the self?

  • From a psychological perspective, we do not have a single personality or self

  • Who are you?

  • Approaching the concept of the self in a real way, not in an abstract philosophical way

  • What do virtual body parts have to do with the perception of the self?

  • What are the consequences of the lack of a concrete, definitive, self?

  • Your mind can be tricked, despite knowing that it’s being tricked

  • Context and situation often determine your behavior moreso than your personality / self

  • The interconnectedness of everything / are we actually separated from the universe / what is the “boundary” of the self?

  • Where do our thoughts, decisions, and ideas come from?

  • The notion from early psycho-neurology that your brain decides before we are aware that we have decided

  • The self versus the non-self

  • Where do our thoughts, desires, and impulses come from?

  • The boundary between ourselves and others is vague & malleable

  • How do we use the fluidity of the self to reshape and edit ourselves?

  • We are multiple personalities and selves - and this allows for and creates real possibilities for change

  • What are the implications of this fluidity of the self?

  • We can actualize the possibilities within our multiple and complex understanding of self-hood to create positive change in our lives

  • We are the “editors” of our own lives and “selves”

  • Creating positive change in your life requires thinking for self, introspection, and self honesty

  • The lowest hanging fruit for keeping track of your “self” and editing to become the person you want to be

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SHOW NOTES, LINKS, & RESEARCH

  • [Personal Site] Robert Levine

  • [Book] Stranger in the Mirror: The Scientific Search for the Self (Revised) by Robert V. Levine

Episode Transcript


[00:00:06.4] ANNOUNCER: Welcome to The Science of Success introducing your host, Matt Bodnar.

[0:00:12.1]  MB: Welcome to the Science of Success, the number one evidence based growth podcast on the internet with more than a million downloads and listeners in over a hundred countries. 

In this episode, we approach the concept of the self, from a concrete perspective, not in an abstract or philosophical way. What are the hard sciences like biology and physics say about the existence of the self?

Does the self, exist from a psychological perspective? What does the science say and what does it mean for ourselves, our future and how we think about change and self-improvement? We explore the scientific search for the self with Dr. Robert Levine.

I’m going to give you three quick reasons why you should join our email list today by going to successpodcast.com and signing up right on the home page. There’s some amazing stuff that’s only available to our email subscribers, so be sure you signup, join the email list today by going to successpodcast.com, signing up right on the home page. One, you’re going to get an awesome free guide that we created based on listener demand called how to organize and remember everything.

You can get it completely for free, along with another surprise bonus guide when you signup and join today. You’re also going to get our weekly email which our listeners absolutely love, it’s called Mindset Monday, it’s short, simple, it’s a couple articles and stories that we found really interesting in the last week. Lastly, you’re going to get a chance to shape the show and become part of our community. Submit your own questions to upcoming guests, help us vote on and change parts of the show like our intro music and get access to exclusive opportunities to participate and become involved in our community like giveaways, Slack channels and much more. Again, there’s some incredible stuff but you can only get it when you sign up and join the email list today. 

You can do that by going to successpodcast.com, signing up right on the home page or if you’re driving around right now, if you’re out and about and on the go, just text the word “smarter” to the number 44222. Text “smarter” to 44222 if you’re on your phone and join the email list today.

In our previous episode, we discussed how your environment plays a tremendous role in shaping who you are, we looked at how personality develops and what underscores it. We talked about how you can engineer your own environment to make yourself more productive and effective. 

Examine how to battle self-sabotage and much more with our guest Benjamin Hardy. If you want to understand how a few simple changes can make a huge impact on your life, listen to that episode. Now for the show.

[0:02:53.4] MB: Today, we have another exciting guest on the show, Dr. Robert Levine. Bob is a professor of psychology and former Dean of the College of Science and Mathematics at California state university. He’s the bestselling author of The Geography of Time, Stranger in the Mirror and The Power of Persuasion which has been translated in over eight languages, his work has been featured in the New York Times, NPR, CNN and more. Bob, welcome to the Science of Success.

[0:03:19.0] RL: Good morning to you Matt.

[0:03:19.8] MB: Well, we’re very excited to have you on the show today. I’d love to start out, Stranger in the Mirror is a fascinating book and I’d like to begin with the concept of the self, you know, we talk a lot, even on the show about self-knowledge, self-control, et cetera.

But you have a really interesting perspective on sort of what the self is and isn’t. Would you tell us a little bit about kind of how you got into questions of the self and sort of what some of the current conceptions of self are and how they may be thought?

[0:03:50.5] RL: I’m a social psychologist and for those of you who are not familiar with that discipline, we look at the ways the person and situations and how the grand mantra is that often, the time and place you find yourself in, dictate the way you’re going to act and feel more than the type of person that you are.

As such, I’ve always seen the self as a malleable thing. We know which study of your study where we see people otherwise good people in bad, in difficult situations can sometimes act badly and vice versa. That’ show it started for me, you know, the whole notion that we have a lot of different selves inside of ourselves and these different salves can come out in different ways but what happened with, this is just the most interesting project, I’m not going to say it’s the most interesting book that people to decide, it’s the most interesting project I’ve been involved in. Every place that I turn was looking for these notions of the self in other areas. I was just stunned by what I found. You know, for example, I started to look in biology and I found that the biologists also have this, their general finding is that were all multiple sales, we’re literally made up of different types of DNA.

You find that when you’re looking culture, you find out you’re looking different cultures where people tend to define what a self is differently. We see it historically. The grand lesson that I started, I began to see everywhere is that the boundaries that we imagine and ourselves, no pun intended that the divide us what’s us and what’s none us are really vague and it can be some really odd ways that we draw these lines and we need to draw these lines in order to get us through the night and the fact that the self is a most changeable object and that we have some control over this to a large extent, we can control – we can at least encourage the parts of our – the type of self or the type of self that we want to come out in different situations and to discourage  the ones that we don’t want to come out. 

I know that’s a long rambling answer but you know, when you ask a question about what’s my idea of the self, you’re inviting long rambling answers.

[0:06:19.4] MB: That’s what we like on the show, that’s great. I want to kind of unpack a couple of these different notions of the self from everything from sort of the self, of kind of a biological, physical sense, this self, it’s like a logical perspective and even the self from a cultural or social perspective. 

Let’s start with kind of biology and the hard sciences, you know, from a physical sense. Does the self, exist as a separate sort of system from everything else?

[0:06:47.9] RL: Sort of, you can do - one certainly knows that there’s something about their physical corpus that’s different from the physical courses of the person standing next to them but when you start to look at the boundaries, it can be quite challenging.

For example, you know, let’s imagine a slightly disgusting thought experiment but you know, think of the saliva that’s in your mouth right now. I would ask and I ask you is that saliva part of you, is that part of your self and you know, you show up and I don’t usually answer would be ‘yes’.

Now let’s imagine that I give you a sterile cup and I ask you to spit in that cup and that saliva is now outside of you, right? It’s not you. Now, let’s say, how about – would you like to take your self back? Would you like to drink that stuff back in?

I suspect that doesn’t look too tempting to you. You know, when did that self, become non self? At what point did it become non self? We could see it just that way in that kind of in time way, where your skin is part of yourself and it starts to die, at what point does it become non self?

Then we see it in more fundamental ways. If we look, biologists look inside of yourself and we find that a large part of our body weight and our body volume consist of bacteria and other entities that stay with us that are necessarily part of us that keep us alive and they have their own DNA. We literally are made up of different DNA.

They have their own reproductive system. We’re literally part, when we draw that line between self and non self, certainly, to a biologist, our self is our DNA, the purpose of life is to perpetuate our DNA. Then we actually find that we have some DNA traces of other people, we are mothers, there are parts of our mother’s DNA that are moved into the child after the child is born.

That’s just the beginning of it. Then I mean, there are people who are literally chimeras, who are human chimeras, who have patch works of different DNAs in their body. You know, if you take a sample in their elbow, it might be one be, one set of chromosomes and you go to your shoulder, it might be a different step and then go to their face and it’s back to the first set.

People who are literally biologically two people. That scratching the surface of the ambiguities of what’s self, what’s not self, who are we on that very basic, as you put it, hard science level. This is before we get to the vagaries of social psychologist.

[0:09:57.2] MB: I think another sort of aspect of the kind of hard physical sciences. You know, when you dig down and look at things like the structure of cells or even molecules. There’s such a diverse sort of confluence, adaptive, nature of all these different things going on that in many ways, you know, kind of exist almost separate from what we would consider ourselves.

[0:10:21.0] RL: You’re absolutely right, I mean, if we really start to dig into the biology of it, we see these levels and depths of different cells within cells within cells or the entire, these entire ecosystems, you know, you have parasite that are a wonderful example. You know, we’re – something, this thing enters your body and it sometimes develop a bubble, an encompassing bubble around itself and it could remain inside you. Inside you for years sometimes, the clever ones know how to, they’ll setup camp inside yourself. They live inside yourself. Are they you? Are they something else? You live within that world that they’ve created, you’ll be parasites within parasites. This is the reality of being a human being.

Obviously, it’s not too functional to think about these kinds of things all the time. I think there’s a good Darwinian reason that we developed these narratives that tell us that we are a certain person, we have a self. This self is distinct form other self that there are some consistency in the self, it’s some continuity in the self. If we can’t connect those thoughts, I think that it would be very difficult for us to move on.

[0:11:44.3] MB: Let’s look at it now from kind of a psychological perspective, do we have a single self, you know, from sort of a psychological stand point?

[0:11:54.4] RL: Are we all whacko multiple personalities? That I think, that’s the rest of your question. We don’t have a single self. I think anybody who has a single self who has always been the same and remains the same with different people in different situations is somebody who has some other serious problems. You know, just think of yourself, think about if I ask you the question, “Who am I?” In fact, there’s a psychological test where you can do that, all right, write the questions, “Who am I?”  Question on top of the page, put down numbers one through 20 and scribble down the first 20 answers. 

Now let’s try it a little different way, let’s ask “Who am I?” you know, who are you and how would your best friend answer that and then let’s have another list where one of your parents, how would they answer it? How would your lover answer this?

Now let’s compare the list and where do we – where do you similarities in the list? Where do you see differences in the list? Well, where we see these differences is it just because the other person wants to see it through their own filters, you know, for example, might it be that you described yourself as an independent person, your best friend described you as an individual person but your mother describes you as somebody who is a very needy, dependent person?

Is that because your mother is just never going to see you as an independent person? Or, is it that you act somewhat differently when you’re around your mother? Once you start to collect these things, you think, who is the person that you are when you’re with your mother? 

Who is the person you are when you’re with your lover? Who is the person that you are when you’re ordering food in a restaurant? I think that if you’re a, quote, normal person, they’re going to be very different people. I would suggest if you’re on this kind of track, something that I always find interesting to do and I like to do. I like to ask my students to do now is okay, collect these people, collect that person who is a student in the class, their mother or whatever. Invite them all over for dinner, have them sit around the table and what do you think, how much would they have in common?

What would they say to each other? Would they get along? Would they like each other? The answers to these questions, I believe, can be informative to the person who is asking them.

In addition, when we think about the different people that we are, if one thinks about it, think about as historically, think of yourself as a five year old. Think of yourself as a 10 year old, 15 year old and on. I think – and if I ask you, well, is that you? You know, that’s somebody asked me, is that Bob Levine? Yes, of course that’s Bob Levine.

But, how much do I have in common with that person? I think in most cases, we have much less in common with the person that we were when we’re a young child than we do with any random person our own age. How is it that we make that connection and how about the person that we imagine ourselves becoming?

Our future self? How do we put those things together, how do we waive that kind of narrative together and we do. It’s a way of creating, of keeping our sanity but I think it also, when we just – you start to think that way. It opens up possibilities for allowing ourselves to create the person or the people that we want to be.

Again, apologies for a long rambling answer but it’s a big topic.

[0:15:53.7] MB: I want to look at a couple experiments that you’ve talked about that kind of demonstrates from sort of a physical but also psychological perspective, how the concept itself can be a very malleable, let’s start with the rubber hand experiment?

[0:16:08.5] RL: Yeah, the rubber hand. You know what? I’m going to – a slightly, a different variation on the rubber hand experiment. If it’s okay, in fact, if you want to ask me about the experiment that I experienced with a virtual body parts in Sweden or I could just stay – 

[0:16:26.1] MB: Yeah, that’s perfect, I was going to ask you about that one as well. Tell us about that?

[0:16:31.1] RL: Okay, because the other one, the rubber hand one, it gets really confusing to try to do it verbally, I’ve been through that before. 

Yeah, this was, as I was doing research for this book, I was trying to talk to, I wanted to meet with as many people who were approaching the topic of the self in a real way, not in an abstract, philosophical way but in ways that I could take home for myself in different sciences and I visited with a research team at the Karolinska Institute in Stockholm, the Karolinska Institute which gives out the Nobel prize of these were a couple of neuroscientists who, doing these studies on virtual body parts which I know sounds kind of kinky but it was anything but. They allowed me to be a subject in the experiment. The main experiment which I’ll try to describe, consisted of myself and a – I’m an older white male, she was the experimenter was an attractive, early, 30 something European woman, a Swedish woman. We looked completely different. 

The way she set it up was we both got our bodies into, we held them in the same position and most importantly, my right arm was in the same visual position to me as her right arm was to her.

When she looked down at her right arm, she would see an arm in the same position as what happened to me when I looked down on my right arm. Then she fitted us both with these video helmets and goggles and her helmet was a video recorder. My helmet was a video receiver.

What would happen is, I would see exactly what she was seeing. She looked down, she would look down at her arm and she saw her arm and she then had me look down at my arm but what I would see was, I would also be seeing her arm. I would be seeing her arm in the same position where my arm should have been.

It was just the oddest feeling to look down at my arm, this old white guy’s arm and to see this young woman’s arm. But here’s the odd thing about it. The oddest thing about it was that, I immediately took mental ownership of that arm. That appeared to be my arm.

Then, what she did was had us, we stood up, still looking at our arm and we shook hands. Now, you know, if you shake somebody’s hand, you look into two hands but you feel as if – the sensation in your hand. Now, I’m looking down there and I’m shaking her hand and I’m looking down at her hand where my hand should be and we’re wondering where am I going to feel as the sensation?

Well, I felt it quite clearly in the hand that I was looking at. What made it even odder was that that hand was shaking, appeared to be shaking my hand. It talked about, as virtual body parts, it’s switching virtual body parts. And what happens is, I turn out to be a very typical case she said, she said, guys who do this, almost always, they’re accepting of this new arm.

Almost everybody I believe, I forgot the percentages in the high 90 percentages, people take mental ownership of the arm that they appear to be seeing. This is just how malleable we are. You know, we think of ourselves as having, this is my body, this is your body. But we could play each of those games with ourselves that - where you wanted very quickly will take mental ownership of a different body. 

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[0:23:39.7] RL: Tell me a little bit more about that, what exactly does mental ownership mean and how did you perceive that?

[0:23:45.7] MB: Well, it might be we have a lot of toggling, field ground toggling. That’s what happened. I imagine what would happen is that here, I’ve got two sets of some patients coming together. I have the physical sensation which is connected to my arm.

You know, I know what my arm feels like, at any one moment, when I felt it, I know what my arm feels like and then I have the visual sensation which is looking down at that arm and I’m seeing somebody else’s arm. I had predicted, I thought that I was going to toggle back and forth and I was going to talk and feel, this is my arm, this is her arm. It was immediate and total that I felt that this was the arm what I was looking at, Martina’s arm was my arm. 

It was just an odd feeling. I knew it wasn’t right but that’s what it felt like. That has taken that next step when I’m shaking hands with my own hand and it was comical but I felt this sensation in her hand, in the hand that I was looking at.

It’s hard for me to explain it too much more but I think that you can draft some consequences of this and perhaps have these sorts of things are useful and when we talk about empathy with a person. Well, this is creating empathy with another person’s arm.

You know, what happens, at the time, we did these experiments by the way, this was a few years ago, we had these big helmets on, now you don’t need these big helmets. In fact, they’re now, with first, Google Glass and now I believe Microsoft has their own product or Apple has their own glass that’s coming out now. And people are developing little contact lenses that you could put on that are actually video receivers so you don’t even feel like you have any equipment on but you’re seeing what somebody else is seeing.

You know, imagine if I wanted to generate empathy with another person. Say I’m a couple’s counselor. And couples counselors are a long time has used a role modeling and taking and trying to un-match that the person that you are talking to is you and vice-versa, trying to take the role of the other person. What would it be like now to come in with your significant other who you’re trying to work, you try to learn to communicate with better, you put on the contact lenses and you look in front of you and you see yourself and you feel that you are the other person, wouldn’t this be a powerful way of empathizing? 

Being able to understand the way this person is seeing you, how bad if you want to be able to get over your prejudices, your racism? What would it be like if one looks out and sees yourself and look down at yourself, at your own arm and see an arm of a different color or an arm of somebody who has maybe a physical disability? How far can we push it? To what extent are we going to be if we play these games with ourselves? Are we able to just encompass another person? 

[0:27:15.7] MB: It’s interesting, I think one of the most fascinating points about that research is that the felt sensation of sort of having a different person’s arm happens regardless of or despite the fact that you know that it’s happening, right? Your mind is being tricked despite the fact that it knows it’s being tricked. 

[0:27:33.8] RL: Yep, absolutely. I mean I found myself laughing at myself. In fact at one point, I was in shape up to get really inappropriate. Her name was Martina and I said, “Martina, I just want you to know that I love being inside your arm.” Fortunately I stopped myself or it would have created an uncomfortable situation but yeah, it was the machine, these mindsets that we have, these little mechanisms. This is the way they work and if you understand the way they work it gives you some power over them. 

You know, I started talking about the notion of the power of the situation that there are certain times, certain places, you arrange the situation it will bring out something in you. This is a very specific example that if I play around and if I can create a certain visual field for you and if I give you certain other cues, I can get you to feel a certain way. Well why not do that for ourselves? Once we understand these mechanisms and sometimes they are very personal. Sometimes studies can show generally how things happen but also they are very personal. We could study ourselves and find out in what situation, with what people, doing what activities, how does it make us feel? 

And once we understand these connections then we have some control over these situations we’d like to put ourselves in. The kind of people we’d like to be with and often, I would suggest to you that when – I would suggest to our listeners that when you start to make these lists that sometimes the answers you get are counter intuitive. 

You might think, “Oh this is somebody I really want to get to know,” this is everybody wants to get close to this person or everybody wants this woman or everybody wants this man. But you find that every time you leave that person, you feel just disenergized and maybe there’s somebody else there that you just don’t haven’t thought about as being the kind of person that people want to know, but you find, “You know, every time I walk away from a conversation with that person I feel good about it.” 

If you can take note about these kinds of things then you’d do some control over, how can we put it? Putting out - creating this sort of self that we like to live with. 

[0:30:18.1] MB: I want to explore that question more deeply and the implications of this fluidity of the concept of the self and what that means for changing ourselves but before we do, one of the other components that I am curious from your perspective on is the idea of the interconnectedness of everything, right? This I think stems originally from the hard sciences and expands more broadly but I think it ties really neatly into the work you’ve done around the self. 

And essentially the way I think about this is that if you look at any given – you know let’s start with the person as a physical being, you couldn’t exists if it weren’t for the laws of physics, the environment that you are currently in, the earth itself, all the processes that had to go into the creation of that planet, the hundreds of thousands of years of evolution of every single person and organism in the chain of biology that ended up in your creation. And then the other perspective of the personality, quote unquote, wouldn’t really exists without the personalities of every person you’ve ever interacted with in every situation you have ever encountered and so at a very real sort of physical and scientific sense, the self in a unique individual personality that we have control over, I feel like almost melts away. 

[0:31:35.4] RL: I’m laughing because I think one has to be a little careful when we start to talk about these things. It’s a little bit like that old Woody Allen line where you could take a philosophy class and by the end of the semester, the professor has convinced everybody that they didn’t exist and you know - but if we think about our thoughts, I mean what are the ideas that run through our brains when you get up in the morning and we do something. 

We take action, anybody who meditates knows about this is quite aware of this narrative that this narrative flow that is going through our brain. We make decisions as we go along, where do our ideas come from? We know we move into another science some early psycho-neurology work where people would hook subjects up to now would be an FMRI and ask them to, at their leisure, to decide when to touch their finger to a certain point in the wall. 

And they developed methods where they could monitor exactly the moment that the person touched the wall and that the individual could monitor the moment that they made the decision and naturally, there is a bit of a time lapse between when one makes a decision and when the finger moves to the wall. But what was more interesting is that there’s a spike in neural activity up to a rate of under the spike in neural activity before the person is aware of making the decision. So it’s as if it’s not a dip, our brains decide before we are aware that we decided. 

Now is this to say that we’re not the ones who are actually deciding and - or how do we make sense of the brains of ours? And how are they related to us? And this I believe is where you’re comments are most helpful that everything we’ve experienced, everything we’ve experienced overtime, everything we’ve experienced in the broadest sense, the people we’ve met, the genes we’ve inherited. The culture we’ve inherited. That these all somehow – these had been passed down and they’re all behind that curtain. Where the ideas are generated. 

Which is not to say that the self of awareness has no control. You know we’re not just the engines that are driven but we need to accept the fact that the work is going on behind the curtain. The work is going on under the surface. And once we do that, I think that self in awareness, the one that we usually identify with as our real self, we could serve that that serves. We can make some decisions and we can decide what situations we’re going to put ourselves in or we can try to direct ourselves as best we can to you know, “I would prefer not to think about these kinds of things. I don’t like what I did yesterday. I really hope that I could have a better attitude towards this person tomorrow,” and to some extent, I think we can achieve some successes that way but this is that curiosity of just again brings us back to the self versus the non-self. 

Because if we think about where these things thoughts come from, these thoughts in our brain, where were they created? How would these neural connections established? And in large parts, they are going to be the people that we’ve met. The people that we raised with and the important people in our lives. So in that way, others are literary part of us. There is that the boundary between our self and others is vague. It’s vague, it’s malleable and although we find it, it’s so important for us to draw that line. 

To see ourselves as the unique self, to see ourselves as a discrete entity. It’s just the story we tell ourselves.

[0:36:25.2] MB: Some fascinating thoughts and I want to go down the rabbit hole of consciousness and how it plays into this but I want to first look at, and come back to this idea of editing ourselves and reshaping ourselves and the notion that because the self is so, sort of, malleable and fluid that we’re not necessarily fixed or locked into our existing patterns of thought and behavior.

[0:36:52.5] RL: Yeah and once you recognize the fact that you are different people in different situations that you can often behave in ways that you’ve never imagined you are going to act. It can be a little threatening at first to think that we are multiple personalities and not only that but there’s these personalities under the surface that are waiting to come out, put yourself in the person and ends up in a new role, they end up in a new relationship and you turn into a different person. 

And how many of these personalities are underneath the surface and it can make one feel like maybe it’s time for us all to just pack up and go to the beach. But I would suggest that it is something very different that really if you take control of it then it allows you whole possibilities and to some extent, we can actualize the possibilities. We can think about the kind of person that we want to be, well that’s a person we want to be called and the person we want to be in this situation. 

You know, “I am going to be going for a job interview, this is how I want to be. I am going to be meeting up with this other person later in the day.” This is how I want to be and it can be – we have a tendency I think in our or whatever it means to say we’re in an American culture, we have a tendency to think well that kind of reeks the phoniness but that’s what it is to be a human being and I think that it gives us some control and I like that term ‘editor’. 

It works for me, you know you’re not going to be the one who generates the information, but it can encourage the right kind of information and you know, if you are a good reader you can – it just needs a little bit of work and gee, let’s see if we can bring out something slightly different and I find it to be a very exciting idea. You know what? It’s just full of possibilities.

[0:38:50.8] MB: I think the word editor is a great way to conceptualize this notion that there is so many possibilities and complex differences and personalities and selves, et cetera but we can pick and choose and we may not be able to control where our thoughts arise from or how they got there but we can edit and select the ones that will ultimately lead us to creating positive change in our lives.

[0:39:17.5] RL: Yeah and that requires thinking for yourself. I think it requires introspection and honesty, self-honesty and then it requires some luck. We all carry baggage and the hope that that baggage is going to work in our favor more than it’s not going to work in our favor and I think also it’s important to recognize that there is going to be no simple answers to these things. You know if anybody tells you that this is the way to do it then - I would think of anybody used the way that do it. That we would all be quite aware that it’s the way for everybody to do it. One needs to see what works, what works best for them, what kind of approach works best for them. 

[0:40:05.7] MB: I think the theme that you just touched on you know, introspection and self-honesty and thinking for yourself, these are things that we hear again and again and again from people from a huge, diverse range of backgrounds on the show and I think it just underscores that to create the life you want to create, the positive results that you want in life that you really have to have those skills.

[0:40:28.6] RL: Yeah, you have to have those skills and it can be – you – yeah, you need to have the skills and you need to develop the skills and sometimes, you need to take leaps but you need to do them with I think is I think you need to think ahead. 

[0:40:47.3] MB: So what would one sort of piece of homework or something that you could – what would one thing be that you could give to the listeners that they could start to do to concretely implement some of the concepts and ideas that we’ve talked about today?

[0:41:02.6] RL: Well a piece of low hanging fruit here. Whatever kind of journal keeping that you prefer keep, I would suggest that somehow try to keep track of yourself. There’s a whole number of apps, activity tracking apps that go under different and various names and I am not going recommend any single one, that is one way of going at it and in those cases what it is, is essentially a beeper system where you can program your phone or whatever to beep at certain instances. 

They ask you certain questions like, “What are you doing? How are you feeling?” With a number of different answers and you can collect these kind of information for as long as you want. You know you do it over the course of the week or so and then you look back at first of all, how you spend your time but more importantly, how you felt in these various kinds of situations and you can go through them and you can learn a lot about yourself. 

And I would predict that you’re going to have some surprises as to some activities you spend more time in than you ever imagined that you were spending and most importantly, you’re going to find that there are some activities that you know, I always feel crappy after them or I always have this kind of lingering sense of something is wrong or something. And then there are other ones where I always feel good and I think thinking like that is a good start for trying to create some plans for one’s self. 

[0:42:43.2] MB: And where can listeners find you and your books and your writings online? 

[0:42:47.7] RL: Well the quickest way, I have my website. It’s www.boblevine.net. If you are interested in a lot of the things that we talked about today, it’s all in my newest book called Stranger in the Mirror and particularly, there’s a new paperback edition, early revised paperback edition that’s published by the press at California State University Fresno. They can look for it on Amazon or you can look at it on my website or you can contact me through my website. 

[0:43:22.0] MB: Well Bob, thank you so much for coming on the show, sharing all this wisdom, it’s a fascinating topic and something that can really think about for a long time and I really enjoyed hearing your insights. 

[0:43:34.2] RL: Well thank you so much Matt, I really enjoyed talking to you. I hope we get to talk more, I really appreciate it. Thanks. 

[0:43:41.9] MB: Thank you so much for listening to the Science of Success. We created this show to help you, our listeners, master evidence based growth. I love hearing from listeners. 

If you want to reach out, share your story or just say hi. Shoot me an email. My email is matt@successpodcast.com. I’d love to hear from you and I read and respond to every single listener email. 

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Don’t forget, if you want to get all the incredible information on this episode, links, transcripts, everything we discussed and much more, be sure to check out our show notes. You can get them at successpodcast.com, just hit the show notes button right at the top. Thanks again and we’ll see you on the next episode of the Science of Success.


March 22, 2018 /Lace Gilger
Mind Expansion
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The Secret That Silicon Valley Giants Don’t Want You To Know with Dr. Adam Alter

March 01, 2018 by Lace Gilger in Mind Expansion

In this episode we discuss the danger of getting addicted to your screens. We look at how technology is designed to be as addictive as possible, and how those addictions specifically make you spend more time on things like social media and news that make you less happy. We discuss how screens rob us of time and attention and why it’s so hard to break away from them. We also look at how how you can structure your environment to spend more time away from your phone and create ways to get out of these addictive behavior loops with our guest Dr. Adam Alter. 

Dr. Adam Alter is an Associate Professor of Marketing at New York University’s Stern School of Business, with an affiliated appointment in the New York University Psychology Department. His research focuses on judgement, decision making, and social psychology. He is the bestselling author of Drunk Tank Pink, and Irresistible, and his work has been featured in The New York Times, The Washington Post, WIRED, and much more!

  • Technology programs like Facebook are not designed to make you happy - their designed to be as addictive as possible and consume you

  • Steve Jobs didn't let his children use iPads

  • Why technology giants in Silicon Valley often don’t let their children use technology (and why that’s important for you)

  • The four negative affects of being addicted to your screens

  • Your psychological wellbeing

    1. Your threshold for boredom declines dramatically

      1. Bordem is good, it creates creative and divergent thinking

    2. Negatively impacts your social wellbeing

    3. Lowers your emotional intelligence and your ability to read the emotions of others

    4. Negatively impacts you financially

    5. In app purchases

    6. Negatively impacts you in a physical way

    7. Too much time in front of screens

  • Screens rob you of time and attention

  • Can’t get into Deep Work

    1. Get less sleep

    2. Not spending time being present, enjoying time with loved one and friends

  • The Drug of Choice Today is the PHONE

  • There’s a huge rise in behavioral addictions today

  • Social media and news make you LESS HAPPY when you use them - leaving you hollow and unfulfilled

  • People spend 3x time on average on apps that make them unhappy

  • Is Adam a luddite for hating on smartphones?

  • AR and VR will make it even more difficult to break away from technology addiction

  • Apps today are built like slot machines - they are intentionally designed to hook you and not let you go

  • The same strategies used to keep people gambling are used in apps and technology to keep you addicted

  • Humans don’t like open loops - goals help close them

  • “Email is a lot like zombies” - you can kill them all and they just keep coming

  • The abscence of stopping queues makes technology keep you addicted

  • How can we mindfully create stopping queues in our own lives?

  • You must become the architect of your own environment to control your own stopping queues

  • How to break your phone addiciton?

  • Set alarms to get off technology

    1. Make your phone as physically far away from you as possible

  • You can engineer experiences that encournage positive outcomes, just like you can engineer negative outcomes

  • Games can treat pain - playing a game during a physically painful experiecne takes your pain away

  • Actively introduce a rule that physically distances you form your device - that’s the best way to do it

  • It’s not easy or desirable to live in a tech free universe

  • Propinquity - the things that are close to your physical space have the biggest impact on your psychological experience

  • The story of “Drunk Tank Pink” and how subtle changes in your environment can create huge changes in your behavior

  • Homework - create as much distance as possible between yourself and your phone every single day

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This weeks episode is brought to you by our partners at Brilliant! Brilliant is math and science enrichment learning. Learn concepts by solving fascinating, challenging problems. Brilliant explores probability, computer science, machine learning, physics of the everyday, complex algebra, and much more. Dive into an addictive interactive experience enjoyed by over 5 million students, professionals, and enthusiasts around the world.

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Show Notes, Links, & Research

  • [SoS Episode] Why You Shouldn’t Follow Your Passion & The Rare Value of Deep Work with Cal Newport

  • [SoS Episode] Everything You Know About Sleep Is Wrong with Dr. Matthew Walker

  • [Article] Have Smartphones Destroyed a Generation? By Jean M. Twenge

  • [App] Moment

  • [Article] B.F. Skinner: The Man Who Taught Pigeons to Play Ping-Pong and Rats to Pull Levers By Marina Koren

  • [Twitter] Adam Alter

  • [Author Site] Adam Alter

  • [TEDTalk] Why our screens make us less happy - Adam Alter at TED2017

Episode Transcript


[00:00:06.4] ANNOUNCER: Welcome to The Science of Success introducing your host, Matt Bodnar.

[0:00:12.1] MB: Welcome to The Science of Success, the number one evidence-based growth podcast on the internet with more than a million downloads and listeners in over a hundred countries. In this episode we discuss the danger of getting addicted to your screens. We look at how technology is designed to be as addictive as possible and how those addictions specifically make you spend more time on things like social media and news that make you less happy. 

We also look at how screens rob us of time and attention and why it's so hard to break away from them. We also look at how you can structure your environment to spend more time away from your phone and create ways to get out of these addictive behavior loops with our guest, Adam Alter. 

I’m going to give you three reasons why you should join our email list today by going to successpodcast.com and signing up right on the homepage. There are some amazing stuff that's only available to our email subscribers, so be sure to go there, subscribe and sign up. There are some incredible stuff, including an awesome free guide that we created based on the listener demand called How to Organize and Remember Everything. You can get it completely for free along with another surprise bonus guide by signing up and joining our email list today. 

Next, you get a curated weekly email from us every single Monday called Mindset Monday. It’s short, simple, filled with articles, videos, stories, things that we found interesting or exciting in the last week. Listeners have been absolutely loving Mindset Monday, by the way. 

Lastly, you're going to get an exclusive chance to shape the show. You can vote on guests, help us change parts about the show, like our intro music, or even submit your own personal questions to our guests. Again, there are some incredible stuff, but you have to sign up and join the email list to get access to these things. So go sign up. You can sign up at successpodcast.com right on the homepage, or if you're out and about, if you're on the go, if you're driving around, just text the word “smarter”, that’s “smarter”, to the number 44222. That's “smarter” to 44222. 

In our previous episode we discussed how to become a super connector. We looked at the idea that networking is not about tactics. It's about a fundamental shift in how you think about interacting with people. We examine how to break free from the lazy and shallow networking that social media often creates. Discussed why you should never ask how can I help. Looked at the power of curiosity and asking better questions and much more with our guest, Scott Gerber. If you want to learn why you should throw out networking and start focusing on building real human relationships, listen to that episode. 

Now, for the show. 

[0:02:59.4] MB: Today we have another exciting guests on the show, Adam Alter. Adam is an associate professor of marketing at New York University Stern School of Business and as an affiliate appointment in New York University psychology department. His research focuses on judgment, decision-making and social psychology. He’s the best-selling author of Dunk Tank Pink and Irresistible. His work has been featured in New York Times, Washington Post, Wired and much more. Adam, welcome to The Science of Success.

[0:03:21.2] AA: Thanks, Matt. Good to be here. 

[0:03:22.8] MB: We’re excited to have you on here today. So something that we were talking about kind of before we started recording, which I think is a great starting point. There's been a lot of revelations in kind of the technology world in the last few months about the core thesis of your book, Irresistible. I’d love to start out with Sean Parker came out recently and talk about how Facebook is essentially designed to sort of make you addicted to it, and I’d love to hear your thoughts about both kind of what's been going on recently and also that idea more broadly. 

[0:03:50.7] AA: Yeah. It's one of the big questions people ask me whenever I speak about this work and the question I have is; are these companies just making the best product possible, which happens to be hard to resist because that's part of what makes a product good, it’s something you want to keep using, or is there an explicit call when they’re creating the product to get you to use it for as long as possible irrespective of whether that's good for you? For a long time I had to hitch, because it's hard to get behind the curtain of these companies. 

Then I think it was November, Sean Parker came out and said, “Well, actually, Facebook from its very early days was focused much less on the consumer well-being and much more on ensuring that you spend as many minutes as possible on, first, on the program online and then on the app.” That basically validated what I assumed to be true, and it certainly true at other companies. We've heard from other tech giants at other companies, early investors, people who are quite seniors in these companies saying the same thing, that essentially they’re in the attention economy. There’s a hot wall for your attention. There are a lot of different companies that are vying for your attention at all times. So every company in this arms race has to use every tool at its disposal, and as a result, they’re all trying their very best to tweak even very small features that they think will capture an extra minute or two here or there from everyone who uses the platform. 

Yeah, this is something that I’ve been focused on, and it's also — It's been great, because now when people ask the question, I actually have people that I can point to. I can say, “Yes. These companies admit, or the people who’ve invested in these companies admit that the companies are founded on the principle that we need to get you to use these products for as many minutes as possible, and actually, to be totally honest, your well-being as a consumer is a secondary concern.” 

[0:05:26.7] MB: It's interesting. I think you mentioned in your TED talk as well that, for example, Steve Jobs didn't let his children use iPads. 

[0:05:35.7] AA: Yeah. That was very surprising to me. It was quite early on in the research for the book and it’s one of the nuggets I discovered that led me to really pursue the book. What I basically found was that a number of tech giants were very, very careful about their own personal use and the use by their kids of the same products they were touting publicly. Publicly they’d get up on stage and say, “This is the greatest product of all time. You should all earn one. Your kids should earn one. You should use it a lot.” But then when you look at the way they approach the same products privately, behind closed doors, they were much more wary about their use. 

It’s, I wouldn't say, quite universal, but the number of tech giants in this position is pretty staggering. There’s a school in Silicon Valley that doesn't allow kids to use screens, like iPads. It's a private school. They don’t allow kids to use iPads until they’re in 8th grade, so roughly 13 or 14 years old, and 75% of the kids there have parents who work in fairly senior positions in Silicon Valley. So these are parents in the tech world who are choosing to send their kids to school that explicitly forbids the use of screens until age 13 or 14, which is staggering, I think. The idea that these are tech evangelists who are being very careful about how much tech they expose their kids to. 

I guess what that suggested to me early on was there was some digging to be done. What is it exactly that these people know that we don't know, the rest of us don’t know, and what should we be concerned about? If they’re not letting their kids near the same products they’re promoting publicly, should we also be concerned in the same way? What exactly is it we should be concerned about? And that's why I have spent so much time on this topic. 

[0:07:06.5] MB: So let's dig into that a little bit. Why exactly is it dangerous or bad to be addicted to our phones and our screens?

[0:07:14.7] AA: Yeah, it's a good question. So there are four main effects that spending too much time, not just on screens, but in general, in anyone behavior can have on your well-being. The four main areas, they can affect your psychological will being. So for example we know that when you spend a lot of time with screens your threshold for boredom declines pretty dramatically. This is what you see when you get in an elevator and people are using their phones even when they go in between two floors for three seconds in the elevator. No one is capable of dealing with boredom today. We all pull out our phones instinctively. It's important to be bored occasionally, because what boredom does is it pushes you to think a little bit different, be a little bit more divergently, a little bit more creatively. Otherwise, you keep thinking down exactly the same well-trodden paths over and over and over again. It's boredom that acts as a roadblock that pushes you into new territory. So that's one effect; psychological. 

Second effect is social. So we know that people who spend a lot of time on screens, especially kids but also adults, are less capable of distinguishing emotions, subtle emotions that other people are sending off to them or giving off to them. Especially kids again, are less capable generally as social beings. It becomes more difficult for them to interact with others. 

So for example, we take for granted that if humans are empathetic as a species. So we care about the well-being of others. Of course there were exceptions to that rule, but most of us don't like to be in the presence of someone whom we've hurt or whose upset or unhappy. That comes to some extent over time, you learn how your behavior affects other people. A child needs to sit in front of another child and take a toy from that child and see that other kid’s face crinkling and the tears start to flow to learn that taking someone else's things is not a good idea. But if that same child never gets that experience because most of his or her time is spent in front of screens for many of his or her first few years, that's obviously a problem. You never really developed those same capacities. 

Now, that the kids who were born into the smartphone and tablet ear now are now only about 7 to 10, maybe 11 years old, some of them. We don't know what they’ll look like when they’re teens, when they’re entering the workforce, when they run in government and so on, and there’s a chance that, in some sense, this generation that’s growing up with screens will look socially quite different from other generations that came before, and that I think is a big concern. 

We’ve got the psychological, the social, the financial. So a lot of the screen experiences we have can be quite costly for us. This applies especially to games, where you start playing a game, you end up deep down the rabbit hole and you spend many hours playing the game and then you hit a roadblock where the producer of the game says to you to continue playing now or to level up so that you are a stronger character in this game so that you can beat the next boss and continue, you’ll need to pay $10. Things like that, and a lot of people say that play these games with in-app purchases, these premium games where they end up spending hundreds, sometimes thousands of dollars that they don't have. So a lot of these addictive experiences are designed to capitalize on the idea that once you spend a lot of time immersed in them, you will end up spending a lot of money to continue, and so they can be financially quite damaging. 

Then the final consequence is physical, that some of us are spending a lot of time without exercise, without spending time outdoors, because we’re spending so much time in front of screens. So that's another fairly major concern. That, again, this whole generation is spending so much time sedentary in front of screens that we just aren’t exercising in the same way, we’re not moving around, and that's obviously bad for us. 

[0:10:40.5] MB: So let's dig in, I’d love to talk a little bit more about kind of the psychological aspect and some of the negative psychological consequences of screen addiction.

[0:10:49.1] AA: I think the main thing is how we develop socially and how we perceive the world socially. So if you spend a lot of time in front of screens, anything you do gets very delayed feedback, if it gets any feedback at all. This is one of the reasons why YouTube comments are so incredibly nasty, and a way that most people would never be face-to-face. We would never say most of the things that you see people on YouTube saying. It's not that everyone who is on YouTube is a horrible person or the people making these comments are horrible people, it’s that the platform allows you to distance yourself from the consequences of the things you’re doing. So if you're saying things that are critical, you can do that without accountability and without having to expose yourself to the negative feedback that you’d get as you obviously make the person who's posted the content upset or unhappy. It’s one of the consequences. 

I mentioned also that this tendency to boredom, to struggle with boredom in a way that we as a species haven’t been really had to struggle before, and again I think it's quite important that we caught boredom, that we accept it, that we deal with it, that we work our way through it so that we can get the other side where really interesting things start to happen. I think those are the two biggest consequences psychologically for us. 

But obviously when people say, “Why is this bad?” This is a personal question. The question is what exactly is your screen time encroaching on? So what is it taking away from? And for a lot of us it takes away from sleep, which is obviously psychologically very damaging. A lot of us it takes away from our ability to work an efficient way. So every time you check your email, which happens constantly for most of us throughout the day, depending on which statistics you look at, it can take a number of minutes for you to delve back into the task you are in before you check your email. As a result, you’re never really in the zone of maximum productivity. Email just keeps distracting. It keeps removing you from that zone. So you end up spending much longer, eating up many more hours doing much less good work. That seems like a problem as well. 

Of course, something that's very personal for many of us is the idea that spending a lot of time on screens means you're not spending time with loved ones, with friends. Even my wife and I a number of years ago noticed that we were sitting on the sofa together and we were both on our screens for sometimes hours at a time not speaking. The room was completely silent. And obviously that wasn't good for our relationship. And so we vowed to change the way we were using our screens in each other's company. So I think that there a lot of consequences, but the biggest thing that screens do, broadly speaking, is they eat up the time that you would spend doing things that I think can be for a lot of us very enriching and important throughout our lives. 

[0:13:16.4] MB: Those are great examples. It's funny, we've had a couple of previous guests who’ve touched on the importance of some of these different things. For example, talking about attention and having your attention being robbed. We had a previous interview with Cal Newport where he talked about deep work and how getting into that state of distraction-free work is such a highly valuable place to be. For listeners who interested, that’s definitely something you can check out. Or we had another one about how important sleep is, Dr. Matthew Walker. It’s incredibly important. It is amazing how few people actually get enough sleep and how important sleep really is for you. So I think that those are really, really key lessons. 

[0:13:52.4] AA: Yeah, I think so. I think this idea of deep work, of having time that's not fragmented during the day where you can really delve into a task. All of us take a little bit of time to get deeply embedded in the task to enter that state known as flow that's become so popular recently that’s proposed by Mihaly Csikszentmihalyi, the Hungarian psychologist. This idea that when you're in a flow state you really are embedded in the task, you stop noticing time passing. That requires a level of engagement that we don't really have very easily anymore. You have to actively turn off your emails, put your phone on airplane mode. Otherwise, you’re constantly interrupted. You’re removed from that flow state. 

Obviously, sleep, again is a massive thing. The fact that our ability to sleep is declining. The depth of our sleep is declining. What's most staggering for me about smartphones is that for the hour and a half before bed, if you happen to be exposed to the light that is emitted from a smartphone, your body effectively interprets that as a queue that it's daytime. So you’re inducing jetlag. Basically, by looking at your phone in the hour and a half before bed, you may as well be traveling across the world and subjecting yourself to the same effects that you'd have if you were jetlagged, which is not good for us, and a lot of us do that every single day. 

[0:15:03.4] MB: I'm curious, have you seen or read — There’s an article in the Atlantic in, I think, September of 2017. It’s called; Has Smartphones Destroyed a Generation? And it was all about how teenagers today are physically the safest teenagers in history; automobile accident, racer down, not getting into as much trouble, crime, etc. They’re very physically safe, but there are also sort of from a psychological standpoint experiencing record levels of anxiety and depression and negative psychological states and it’s because, essentially, they're just not leaving the house. They just sit in their bedrooms on their phones all the time. 

[0:15:40.3] AA: Yeah, it's a sort of staggering, depending on how you look at it, the staggering upside, is that the accident rate has declined. The other thing that's declined is teen drug addiction and drug use, and that's because the drug of choice today is the phone. It's the screen. So what usually happens is if there is a psychological deficit, if there's something that needs to be treated, you're unhappy or depressed, you're lonely or anxious, whatever it may be, some people turn to drugs in those cases. But what we usually do is we turn to the path of least resistance. 

Now, for those of us who have strong social networks and strong relationships, often the path of least resistance is to get social support, but if drugs are the path of least resistance, a lot of people turn to drugs. Today, for a lot of teens though, easier than drugs is just pick up your phone. Go and talk to someone. Go check Instagram for the 78th time that day. That is soothing in its own right, and it ends up being an alternative to drug use, which is a sort of perverse, but positive effect of this huge use of screens among teens and among other generations as well. 

But it also shows, I think, how powerful these screen experiences are, that they’ve become a substitute for drug use. It shows you that they have many of the same effects on us. They are effectively like drugs without the substance. So the thesis of the book, of Irresistible, is that there's been a huge rise in behavioral addictions. Behavioral addictions began with gambling. Gambling is not particularly new, but now you find many of the same mechanics that make gambling and slot machine so addictive in a lot of the experiences that we all have access to from birth. So there's been this huge rise of behavioral addictions that have replaced substance addictions to some extent and certainly replaced going out of the home, and so you do see a drop in accident rates as a result. 

[0:17:22.7] MB: I want to dig in to the science of behavioral addiction, but before we do, one of the other things I found fascinating was — There are a few apps that are kind of beneficial from the sense that they leave users happier before they started, but many of the apps that people spend the most time on, things like news, social media, etc., were actually some of the biggest culprits for making people unhappy. 

[0:17:45.5] AA: Yeah. This is something that I found very surprising, that the creator of an app called moment, this is a tracking app that basically measures how long you spend on your smartphone screen and what you're doing during that time. His name is Kevin Halasz, and he's in Pittsburgh, and I spoke to him and I asked him about some of the data which he shared with me, and what he does is he basically asks people a couple of questions as they’re using the app during the course of the day. He'll say, “What are you using now and how happy are you?” 

He finds that some things routinely make us happy and some things routinely make us less happy. Social media makes us less happy. We fill sort of hollow and unfulfilled. The same is true of spending hours trolling through the news. The same is true of a number of other things like spending a lot of time on games. We just feel a little hollow and unfulfilled when we do that. 

What he found looking through the data was that people spend about three times longer on the apps that make the most unhappy than on the apps that make them most happy. So we’re spending a huge amount of time doing things that are actively making us unhappy. Part of the reason for that is the things that make us unhappy are the things that are easiest to get hooked to or hooked on. It’s easiest to bake these hooks into those particular platforms, things like social media and games in particular. That's less true of the things that make us happy. The things that make us happy are educational tools, meditation tools, mindfulness tools. Those make us happy, but by nature they tend not to have those hooks built into them. They’re not designed to exploit you in the same way, and as a result we spend much less time on them. 

That I think really encapsulates the problem here that the screen itself is just a vehicle for content. It itself is kind of neutral and it can be used for the good of for the bad, and that's true of almost all tech. What we happened to be seeing today is that most of the things we do on our screens happen to be bad for us, happen to make us unhappy. That doesn't necessarily need to be true. There could be a world in which the things we do on our screens are good for us, that we do them in moderation, that the things on the screens that we interact with are not designed with maximum use in mind, but rather with maximum consumer well-being, and that’s what people like me, like a number of others, what we’re trying to suggest, that that is an alternative that's really appealing that I think we should work towards. 

[0:19:57.4] MB: So what you say to someone who hears this and sort of accuses you of being a Luddite?

[0:20:02.4] AA: Yeah. I mean, I think a sort of lazy description of what I'm saying and what people like me is saying. I think tech is absolutely miraculous. When I first moved to the United States in 2004 I had to talk to my family on the phone but could never really see them. The capacity of the web cams in those days wasn’t great. Now I have FaceTime, I have Skype I have incredible tools to expose my kids who are under the age of two, I have two children under two, to their grandparents who live in Australia. I think technology is a wonderful thing. I just think we need to be more mindful about how we use it. In fact we wouldn't be having these discussions if technology were bad, because no one would want to go near it. 

So I don't think tech is bad. I'm certainly not a Luddite. I don't think we should roll back the curtain to the 50s. I just think we should be more mindful going forward about how we use tech, and part of the reason why I think we need to be mindful is because we aren’t at some destination. The world we’re in right now is not the end point. We’re still moving forward, and we’ll look back in 10 years at Facebook and Twitter and Instagram and Snapchat and we’ll think of them as curiosities to some extent as early versions of what we’ll be doing in 10 years. We don't even know what that will look like. 

One thing we know, though, is virtual and augmented reality will become a bigger part of our lives as general consumers, that we already got a place, that we got a niche place in the world now, but if you speak to people in AR, in VR, in those tech worlds, they'll say to you that in the next few years we will all our own personal AR and VR devices. We’ll have goggles, possibly haptic vests that give us feedback as though we we’re actually immersed in that world, and when everyone owns those devices in the same way as they on the screens that we use today, on our phones and things like that, imagine how difficult it will be to immerse yourself in the real world, because what you’ll effectively be doing at any moment in time is trying to decide between this perfect idealized game universe and the complex, messy, real- world, and if we can't spend time in that real-world when we just have these small rectangular devices nearby, imagine how much more difficult it will be when we have whole rich phenomenal worlds in front of us that we can turn to. That's my concern, and I think we need to deal with this today and consider it today, because tech is marching forward as it should, but our ability to deal with it, to use it in a way that's good for us, I think is going to be compromised unless we are very careful about how we engage with tech and how much we allow it to take over our lives. 

[0:22:24.4] MB: I think this is a good point to kind of dig into a little bit more concretely, the biology of behavioral addiction and kind of what happens behind the scenes when we get addicted to these devices. Can you tell me little bit about that? 

[0:22:36.2] AA: Yeah. I think people are very focused on what's going on inside the brain during these experiences, and to me that's to some extent a red herring. It's not really the right question to be asking on its own. People will publish papers saying things like; when a teenager checks Instagram then sees a like, the brain will look much like the brain of a heroin addict. That's sounds really interesting. It sounds fascinating, and I think the public, when it hears things like that, freaks out, because that makes it sound like looking at a like when you’re a teenager as much like taking heroin, like taking a drug, and that sounds very concerning and alarmist. 

The thing is when kids eat ice cream, the brain also looks that way. When people who are being treated in hospital after surgery, when they’re getting very, very pure opioids, drugs that are treating the pain, their brains look the same way. The thing is when most people leave hospital after they've had that treatment, after they've had those pain drugs, they don't develop an addiction. Some people certainly do, but the people who leave a hospital who don't develop an addiction tend not to, because they have social support networks, they tend to have jobs that they return to, and it's not just about the fact that the brain is experiencing this great flush of pleasure, although that is certainly part of the biology here. It’s about that being paired with some psychological deficit with the thing that needs to be soothed, and that can be a lot of different things. For a lot of us it’s things like anxiety, or depression, or loneliness, and those things are certainly major concerns and they can be soothed by, for example, checking Instagram one more time. People, when they’re nervous and anxious, will do that. They will use their phones as a way of soothing those nerves, those concerns. But you need both of those things. You need that experience, that flush of pleasure that you get from the release of dopamine in the brain, but you also need to have that psychological deficit that that that experience is treating, that it's soothing. 

If you don't have that deficit, if you have strong social networks and social support and you have all of the frameworks that protect most people from those kinds of addictions. You won’t see these sorts of behavioral addiction. So you need pairing of those two things; the deficit and that flush of pleasure that comes from experiencing these rewards. 

Much of it really rests on unpredictable rewards. For example, if you look the way we play slot machines, we play and mostly lose, but when we win, there’s this huge flush of pleasure, this little spritz of dopamine that our body and brain interprets as pleasure, and that obviously feels very good to us in that moment, that unpredictable reward that comes through from time to time. That's true of how we experience a lot of social networking. We might post something, and every so often a post will catch fire and it will be shared widely, re-tweeted, re-gramed, shared, liked and so on. Many comments will be made in response to it, things like that. 

So this unpredictability, these unpredictable awards are a really big part of what drives us to pursue these experiences, and companies will bake them in, these unpredictable rewards. They are huge part of what they're trying to do. 

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Back to the show. 

[0:27:06.5] MB: So, in essence, these apps are being designed to function like a slot machine where you're getting kind of a variable reward that constantly keeps you addicted to it. 

[0:27:16.5] AA: Yeah, absolutely. I mean, basically if you follow the money, all of these begins with the gambling world, with the casino world, with the design of slot machines. Slot machines today am much more sophisticated than they ever were 20, 30. 40 years ago and they continue to become more and more sophisticated over time. There are very smart people who devote all their time to building a slot machine that gets you to sit down and play for as long as possible. 

Now a lot of the mechanics that go into that were then borrowed by game designers. If you're designing a videogame, you could take some of the elements of that slot machine experience and put them into your game. More recently still, people who are designing social networks and other apps in the online platforms are borrowing from those videogame designers who in turn borrowed from the gambling world. So the same tools that were being used to encourage people to gamble are being used to create irresistible behaviors and in domains like social networking, like app usage, like email, like texts, things like that, they use a lot of the same mechanisms. 

We've already mentioned one of them, which is this unpredictable or variable reward feature that humans find, and actually all animals find very, very attractive, and appealing, and interesting, and engaging. You even see this in pigeons, in rats, in monkeys, they will do the same thing. If you put some of them in a cage where if they push a button they will get predictable rewards. Say, every time they push a button 10 times, they get food. They will do that for a while and when they’re no longer hungry, they’ll stop. But if you put them in a cage where pushing a button is unpredictable, sometimes they'll push it three times and get a reward. Sometimes they’ll push it a hundred times and then the reward will only come then. The ones who are playing in that casino environment with uncertainty built-in, they will keep pushing that button long past the point when they’re hungry just because it's fun to see whether they’re going to win. And so these mechanics have very low level evolutionary roots, and they’re a big part of what's going on. 

Another thing a lot of these companies do is they are building goals, artificial goals. Humans don't like open loops. We like to close loops. We like things to be tied in a neat bow. What a goal is, essentially, is the opening up of the loop that isn't closed until the goal is reached. And so you see people with smart watches, with Fitbits, things like that who’ll say, Today, and in fact every day, I need to walk a certain number of steps, and the loop is open until I've hit that number.” 

So it may start out being 10,000 steps and you’ll do that for a few days. Your watch will beep to say you’ve hit 10,000 steps, and that's that little burst of positive reinforcement. But eventually what you find, and this again borrows from some of the terminology in the drug world, is you develop a tolerance. So 10,000 doesn't really do for you what it used to do. You hear that ding, but after 10,000, that's not really enough, and so you'll see people escalate. You typically see that people after they’ve walked a certain of number of steps for certain amount time will go to 11,000, or 12,000, or 14,000 steps, and so they escalate from there. 

This creation of goals that escalate over time also encourages engagement and increasing engagement across time. So those are just two of the mechanisms, but there are a whole lot of these little hooks that can be baked into products and experiences, all of which together make those experiences quite hard to resist. 

[0:30:18.5] MB: It's funny to see some of the lessons of B.F. Skinner’s work with pigeons many, many years ago. It’s some of the foundational work in kind of modern psychology. Has so many modern-day applications. 

[0:30:29.3] AA: Yeah, absolutely. I mean, I think the basic principles of behaviorism, stimulus and response of doing something and receiving a reward for doing that thing. Those principles are very powerful. There’s a reason why they work in animals and why they work in humans. There are elemental parts of human psychology and of animal psychology as well. And so if you can find a way to weaponize them, to turn them into tools that get people to continue doing something that they might otherwise not do for their own well-being, they might turn to some other experience. 

That's when you start to see these kinds of outcomes, and that begins in the gambling world, but it obviously doesn't end there. We’ve now seen the same thing happening in social networking and use of email as a culture, and in fact almost entirely as a planet all rests on, basically, the same principle, the same set of principles that Skinner and then his successes discovered, that the way you present these pairings of stimulus and response of behavior, and the reward can guide people and animals behave in a certain way, sometimes many days or even months at a time. 

[0:31:30.1] MB: One of the other things that I find interesting with kind of modern-day applications and how they become addictive is the absence of stopping cues. Can you talk a little bit about that and why those are important?

[0:31:39.4] AA: Yeah. If you think about media in the 20th century, there was stopping cues everywhere. Stopping cues were little signals that say to you, “It's probably time to at least consider moving on to a new task.” If you think about the way we used to read books, you’d get to the end of a section or chapter. If you think about the way we used to watch longform TV where you'd have, say 12, or 13, or 22 episodes in a season, you’d get to the end of an episode, the episode would end and you would know that it would be another week before the next episode would come on the TV. So you knew that for that intervening period you had to do something else. The stopping cue was the end of one episode and then you had a week between that time and the next one. 

The same is true of the way we consume written material; newspapers, magazines, everything has a natural endpoint. You can either complete the whole newspaper or the whole magazine or you can just complete an article or a section of an article. Everything had these built-in stopping cues, these moments when you were led to believe, “Hey, it's time to move on now.” 

I think what the tech world, and in fact what the business world broadly is trying to do now is to remove as many of the stopping cues as possible. Again, going back to casinos, they’ve been doing this for a long time. There's a reason why casinos are dark. You can’t see what time of day it is. There were no clocks anywhere. They don't want you to have a cue that says, “Oh! 6 PM. It's time for me to stop.” They want you to just keep going, to lose track of time. 

The same thing happens on social networks. There’s a bottomlessness to feeds that we troll through. They automatically repopulate with new information. The same is true of news sites. The news just rolls on. You can find a million different interpretations of pretty much every event that occurs and you can keep reading endlessly. The same is true of email. Email just keeps coming. There’s one comment that email is a lot like zombies. You can kill them all one day and when you wake up in the morning there’ll be more waiting for you. 

And so this tendency for things to just roll on is really what's happening, the systematic eradication of the stopping cues, and that's made it harder for us to know internally that it's time to move on to do something new, and so we just perseverate. We spend much more time doing the same thing over and over and over again in the absence of these cues. 

You even see now this removal of friction from experiences happening in the way we shop. So Amazon Go, for example, the idea you can shop without needing to check out. That is the removal of a barrier. That's the removal of a friction point or a pain point that might have discouraged people from shopping for longer or shopping as often as they otherwise might. 

Big companies know the best way to encourage people to spend is to remove those friction points and to ensure that the point, the line between, “I think I need that thing,” to actually paying for the thing is as direct as possible, as straight as possible with as few barriers as possible. 

[0:34:20.8] MB: Is there a way that we can artificially create stopping cues in our lives?

[0:34:25.3] AA: Yeah. I mean, I think we have to be very mindful as consumers. You set your own stopping cues or your own stopping rules. You could set an alarm if there's something you want to be doing at a certain time. You need to set your own alarm because of this cycle, the platform itself may not do that for you. You see some people have 50 alarms programmed on their phones or even more alarms. Create one. Say something like, “In an hour, I’m going to watch this one episode of TV,” and with Netflix, for example, the next episode will automatically roll on. So there is no stopping cue there. But what I'm going to do is I know that in 47 minutes this episode will end. I'm in a set my alarm on my phone to ring at the 47 minute mark and I'm going to put my phone at the other end of my home, my apartment, whatever it is. The only way I’m going to be able to shut it off is to get up and walk over and turn it off. It's going to be annoying to keep watching while that alarm goes off constantly. So I’m going to be forced to get up and move. That is the stopping cue that you introduce yourself. 

There are lots of little things we can do. We become the architect of our own environments, or our own local environments. And that's the sort of thing you can do if you know that your self-control alone is not going to guide you to behave the way you'd like to behave your long term will be. So setting alarms is just an easy one. 

Another thing that a lot of people do is they’ll say, at a certain time of the day, “Every day, I will make sure that my phone is far away as physically possible.” Some people will start with dinner, for example, and they’ll say, “No matter where I am, who I'm with, what I'm doing, I'm going to take my phone and put it in the next room. It's going be either in a bag under the table or it's going to be in my bedroom locked in a drawer, and for the entire time I'm having dinner there will be no screens, no tech around whatsoever.” Things like that. I think these natural stopping rules that we have that when dinnertime begins, tech time ends. Those things become habits over time just through repetition, and I think the more mindful we are about how we’re using tech, the better equipped we are to create the stopping cues and to adhere to them. 

[0:36:21.7] MB: And what about more probably, are there opportunities to use some of the kind of the strategies that this technologist is using to make us addicted? Can we use those same tactics to break our addictions or even sort of, conversely, to create positive habits?

[0:36:37.5] AA: Yeah. It's an interesting question. I was grappling with this, and when I was writing the book I kept thinking about that. If these experiences are very hard for us to resist, truly, there are things we should be doing more of where it would be good for us to struggle to resist at least to some extent. Now, it's a slippery slope, right? If you think about the Fitbit, which I mentioned earlier, it's great that a lot of Americans who used to be sedentary are now moving around more, and that's one really positive effect of this smartwatch or fitness watch industry. 

The problem is that it can go too far. A lot of people go to the point of injury and then beyond. They’ll sustained major stress fractures and injuries. So even good things, you can have too many of those good things, and that's a concern. But having said that, I think you can think of a lot of outcomes that people struggle to achieve, things like exercising more, eating better, saving more money spending more time learning rather than procrastinating, things like that. I think you can engineer experiences that encourage those positive outcomes in the same way as you engineer experiences that are not great for you, that just suck up a lot of your time, and you can use many of those same tools, things like setting goals that open up a particular loop for you. That's one approach. 

Obviously, the variable reward you get. There are some companies where you never really know what you're going to get from there the app or the platform, but as you use the platform, you may get positive rewards. It may be a case where you don't get positive rewards and it’s unpredictable. There’s a variable reward feature built-in, and some people keep doing the thing over and over hoping that they'll get positive outcome. You can certainly use that to encourage people to save. So maybe you could create a little finance app where every time you take a little bit of money from your bank account to the app, every, say — There’s a randomizer built-in and occasionally the app itself will double the amount that you’ve just invested, which encourages you to invest more and also means that you're going to be encouraged to do it just because we know people like to find out if they’re winning, if they’ve won.

So you could imagine a lot of ways to bake these experiences into more positive contexts. We also know for example that games and other experiences can treat pain. There’s fascinating study showing that people who are being treated for burns, for very serious burns, when they’re having the dressing changed, which is very, very painful, they actually do better when they play certain virtual-reality games. They feel better, they feel less pain than when they’re given morphine. The reason is these Virtual-reality game experiences are so immersive that a lot of the cues that they normally spend so much time attending to, watching the burns being removed and anticipating the pain. Those are replaced by the subversive world they’re in the virtual-reality context. 

The immersive properties of virtual-reality might remove you from the here and now for the bad. That might mean that don't spend time with loved ones and doing work. But if you're having dressing changed of the burns, that's obviously a great thing to have, to have the option to be removed from the here and now. I think all of these is context based, and certainly a lot of the same tools can be used for the good. 

[0:39:34.2] MB: I know we touched on a couple of them, but are there any other strategies for breaking a phone addiction that you’ve found to be really effective?

[0:39:43.4] AA: I mean, I think always the best strategy is to actively introduce a rule that distances you as much as possible from the device. That sounds really simple, but it's easily the most effective and that's the easiest one. You want to pick a strategy that's not hard for people to follow and that they tend to adhere to. So the thing that's been most successful in my experience is people saying, “I'm going to pick at time and a space each day that is tech free,” and it may be dinner. It may be between the hours of five and seven. It may be the hour and a half before bed at the hour and a half after waking up. Those kinds of rules are very effective. 

I don’t think it's easy or desirable to live in a tech-free universe. Since the book came out, it's almost a year now, I've had maybe half a dozen emails from people who say to me, “I don't use tech at all. I’m tech-free,” which makes me wonder why they're emailing. Anyway, that aside, let's imagine the email is the only form of tech they’re using. That seems undesirable to me. It's very hard to be exist in the mainstream world when you are completely tech free. You can't really work easily. You can't interact with other people very easily to a large extent, especially people who aren’t nearby. It's hard to travel and so on. 

So I don't think what we’re trying to do here is say that people shouldn’t use tech at all, but just that they should use less of it and use it more carefully. We know that in the last two years, from 2015 to late 2017, the average time spent by an adult on screens went from three hours to four hours a day. Now three hours is staggering, because we don't have that many free hours in the day. It's now four hours. So in the space of just two years it went up in a whole hour, so an increase of 33%. Not much changed about the infrastructure. We’re still using smartphones. We’re still using tablets. VR and AR had not gone mainstream. So I this is, I think, in a bit of a concern. So what we can do is just roll that back a little bit. Look at your feedback, download a tracking app. Try to implement these strategies like not using your phone at certain times and then look at whether your usage goes down over the course of weeks and months, and it should. If you’re using the strategy and adhering to it, it certainly should go down and you should find that you have more time to do other useful important enriching things with your time. 

[0:41:59.7] MB: It's funny, that reminds me of kind of one of the simplest or easiest strategies to lose weight or stop snacking, which is basically just don't have snacks in your house. And that’s something that kind of we do at our house. I’ll often find myself two or three times a day sometimes going and looking in the pantry, looking in the fridge. There's no snacks to eat of any kind, but I keep doing it, but then there’s nothing that I end up eating. So in many ways it’s kind of the same strategy. As long as you sort of physically remove your phone and make it hard to access, you’re changing your environment enough that you can actually create behavioral change. 

[0:42:32.9] AA: Yeah. I mean, it seems simplistic, but it actually works. We know that very old principle in psychology known his propinquity. It’s basically the idea that the things that are occupying your physical space. The things that are closest to you in physical space have the biggest effect on your psychological experience of the world. 

It’s not surprising. It makes sense, surround yourself with people who are productive, you will be productive. Surround yourself with people who eat well and you will eat well. The same is true of the objects we surround ourselves with. If you keep your phone on you all the time, and we know that 75% of American adults can reach their phones 24 hours a day without moving their feet. They sleep next to their phones in addition to being with them during the day. You will use your phone more if that's your approach. 

So just as a very, very small step, try to make sure that for at least an hour or two, or 3, or 4 a day, and maybe when you're asleep as well, you would have to move your feet to get to your phone. Even that for many of us is an improvement. We keep our phones near us, they’re mobile for a reason. They’re basically almost implanted the way we use them. 

So the extent to which you resist that, I think, predicts whether you will be able to spend less time on your phone, and that seems like — For most people it's an admirable goal. When I speak to big audiences about this, I get a range of responses. Not everyone wants to change. Some people are quite happy with how much they’re using screens and tech, and that's fine. I think there should be a range. But the vast majority of people say they’d like to change either something bigger or something small, and I think a lot of the first steps are small steps that any of us is capable of making. So I think it’s something that certainly we could do better on. 

[0:44:06.8] MB: Getting into kind of the discussion of how environment shapes behavior reminds me of some of the core ideas from your first book, Drunk Tank Pink. I know we don't have a ton of time to go into it, but I’d love to just hear kind of a short synopsis or at least tell the story of Drug Tank Pink and kind of what that is and how it came about. 

[0:44:25.5] AA: Yeah. I've always been very interested in how very subtle changes in the world around us. As I mentioned, propinquity; this idea that things that are close to us have the big effect on us. I've always been curious about how subtle changes in the environment where in the people we surround ourselves with, the colors around us, the weather, all these different factors can have outsized effects on how we experience the world. So Drunk Tank Pink is basically a compendium of these effects. It looks at a whole range, from very small to very large cues and how they influence us. 

Starting very small with the things like the names we give each other, the names we give our children, the names we give companies, how that influences outcomes. All the way to very big physical cues, like the weather, the colors we paint rooms with. Drunk Tank Pink, the title, is based on an anecdote from the late 70s, early 80s. There was a couple of psychologists in Canada who decided they were going to test whether certain colors improve the behavior of students in schools, and the Canadian government allowed them to paint a whole lot of different classrooms across Canada, and they used a whole lot of different colors from blues, to greens, to yellows, and one of the colors they used was this bright pink. 

I found that the students in the bright pink rooms behave the best. The ones who were badly behaved before behaved better. They were more engaged. They became curious about the properties of this bright pink color and they found — They argued, at least, that bright pink tranquilized people. It was a nondrug tranquilizer that calmed people down and it made them more engaged. They started to use it in other place as well. They used it in jail cells, in a naval prison. This is where it gets the term Drunk Tank Pink, it was the idea that you would take someone who is badly behaved, or drunk, or aggressive and put them in a drunk tank that was painted pink just briefly, and they would emerge 15 minutes later bitter behaved, more compliant, and that's what these researchers reported. 

Some football coaches started to use it as well. They paint the visiting locker room drunk tank pink colored where they wouldn’t do that for the home locker room. So, in theory, the visiting team would be tranquilized weaker. 

Even very recently, there were reports that some of the players of the Australian Open Tennis tournament has grand slam tennis tournament were wearing pink, because they thought they could tranquilize their opponents. They could weaken their opponents. It's a fascinating anecdote. 

The science behind Drunk Tank Pink is a little shaky, and may be more than a little shaky. We don't know how strong the effect is. It replicates on occasion, but not all the time. It’s not the most robust effect, but it's very interesting, and I thought it was a nice emblem for what I was discussing in the book, which is this idea that you could make changes to a feature in the world and that would then have big effects on how people engage with that world. And so that's what Drunk Tank Pink is. 

Then Irresistible is the natural flow on from there. After writing Drunk Tank Pink I started to wonder, “What is the biggest thing right now? The biggest cue that is shaping us?” I think, to a large extent, for many of us, by time and by its effect on our psychological experience of the world, it is the screens. It’s the technology we’re interacting with. 

[0:47:22.5] MB: What would one kind of piece of homework be that you would give somebody listening to this interview if they wanted to concretely implement some of the ideas we’ve talked about today? What do you think would kind of be one simple action step that you would recommend for them? 

[0:47:35.2] AA: I think it would go back to this idea of creating as much distance between yourself and your phone as possible for as much time of the day as possible. So I would say to everyone, it usually works better when you don't focus on time of day, because we’re doing different things at different times every day, but all of us eat dinner every day pretty much, most of us at least. Say, tonight, or if you don't want to start tonight, say, tomorrow night. Whatever you’re doing for dinner, your phone will not be within reach of the table. 

Ideally it should be in a different room. It should be on silent and it shouldn't be vibrating in a way that makes it noticeable. You should put it as far away from you as possible, and you may have a [inaudible 0:48:12.3]. You may experience, basically, withdrawal in the first day or two as you do this, but you will find that over time you enjoy dinner more. You’re more engaged with the people around you. If you're alone, it'll give you a chance to think. You don't have to be with other people obviously when you’re having dinner. But even if you're having dinner alone, maybe read a book. Just think. Sit and think. We do that so rarely now that it's a real luxury to have a chance to just sit and think. So that would be the first step, I think, is just to carve out this time in the day where every day you will be tech free, you will be free of your screens. 

I think in my experience working with a lot of people, almost everyone, it's almost universal that people feel better over time doing this. It makes the rest of the day a little bit brighter, a little richer, a little more interesting, and it certainly makes that moment, that screen free, more interesting and more enriching. 

[0:48:59.7] MB: Where can listeners find you and your books and your work online?

[0:49:03.4] AA: I have a homepage, adamalterauthor.com. I'm on Twitter, @AdamLeeAlter. The books, available wherever books are sold pretty widely, and so those, I think, are the best places to begin. 

[0:49:16.1] MB: Adam, thank you so much for coming on the show for sharing all these wisdom. Some really practical and powerful advice about how we can break our phone addictions, and I think it's really something that personally I’m going to take into account and change some of my own behavior. So thank you so much for coming on the show and for sharing all these wisdom. 

[0:49:32.5] AA: Thanks so much, and thanks for having me, Matt. 

[0:49:34.4] MB: Thank you so much for listening to The Science of Success. We created the show to help you, our listeners, master evidence-based growth. I love hearing from listeners. If you want to reach out, share your story or just say hi, shoot me an email. My email is matt@successpodcast.com. That's matt@successpodcast.com. I'd love to hear from you and I read and respond to every single listener email. 

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March 01, 2018 /Lace Gilger
Mind Expansion
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