Dr. Robert Cialdini's Weapons Of Influence
How reciprocation creates unequal exchanges, and in one experiment by a factor of more than 500%
Why reciprocation is powerful regardless of how much someone likes you
How giving away flowers help build a powerful religious movement
What made the “rejection and retreat” technique triple the success of an experiment
How to defend against reciprocation bias from negatively impacting your decisions
Consistency & Commitment Bias
The powerful application of the “foot in the door” technique
Why hard won commitments are the most powerful
The dangers of seemingly innocuous commitments
How commitment builds its own internal justifications
How you can defend yourself against falling prey to commitment bias
How social proof can over-ride people’s will to live
Why news coverage makes mass shootings more likely
Why TV shows use canned laughter
How someone could be stabbed in front of 38 people without any help
How you should ask for help in a dangerous situation
How this bias made Joe Girard the greatest care salesman of all time.
How Tupperware was able to grow their sales to 2.5 Million per day.
Why ugly criminals are 2x more likely to go to jail and receive harsher sentences.
Why con-artists wear lifts in their shoes.
How a normal person can be convinced to administer lethal shocks to an innocent research subject.
Why 95% of nurses were willing to give deadly doses of a drug to their patients.
How changing simple phrases can lead to 6x the influence.
Why outcry auctions turn your brain into mush.
The power and impact of these biases on our decisions at a subconscious level.