Dr. Robert Cialdini's Weapons Of Influence

Reciprocation Bias

• How reciprocation creates unequal exchanges, and in one experiment by a factor of more than 500%

• Why reciprocation is powerful regardless of how much someone likes you

• How giving away flowers help build a powerful religious movement

• What made the “rejection and retreat” technique triple the success of an experiment

• How to defend against reciprocation bias from negatively impacting your decisions

Consistency & Commitment Bias

• The powerful application of the “foot in the door” technique

• Why hard won commitments are the most powerful

• The dangers of seemingly innocuous commitments

• How commitment builds its own internal justifications

• How you can defend yourself against falling prey to commitment bias

Social Proof

• How social proof can over-ride people’s will to live

• Why news coverage makes mass shootings more likely

• Why TV shows use canned laughter

• How someone could be stabbed in front of 38 people without any help

• How you should ask for help in a dangerous situation

Liking Bias  

• How this bias made Joe Girard the greatest care salesman of all time.

• How Tupperware was able to grow their sales to 2.5 Million per day.

• Why ugly criminals are 2x more likely to go to jail and receive harsher sentences.

Authority Bias

• Why con-artists wear lifts in their shoes.

• How a normal person can be convinced to administer lethal shocks to an innocent research subject.

• Why 95% of nurses were willing to give deadly doses of a drug to their patients.

Scarcity Bias

• How changing simple phrases can lead to 6x the influence.

• Why outcry auctions turn your brain into mush.

• The power and impact of these biases on our decisions at a subconscious level.