Today we're excited to have a guess on the show, Andy Murphy. Andy is a performance coach who has worked with VIP clients including Saudi Iranian royalty, TV producers and world champions. He's a master practitioner of neuro-linguistic programming or as it’s commonly known as NLP, and he's also the host of a podcast Mindset by Design where he talks about NLP, self-improvement and world class mind hacks for peak performance. Andy welcome to the Science of Success.
Andy: Hey Matt! So nice to be here, is so nice to be here, thank you for having me on.
Matt: Yeah, we're really excited to have you as a guest today.
Andy: I'm excited to be here, mate. This is going to be fun.
Matt: Great! Well so, Andy, tell me a little bit about kind of neuro-linguistic programming, maybe some of the key tenants and…you know we have…we’ve mentioned once or twice it’s come up in a few interviews on the Science of Success but, you know, we’ve never really dug into it and I thought this would be a great opportunity to share some of the lessons of NLP with our listeners.
Andy: Yeah, for sure, for sure, it’s…I mean…it’s a buzzword right now and it’s taking [Laughs] a long time to get here for sure but it’s use right now, and Frank Kern obviously is taking about, and NLP in video marketing and all over the internet, and it’s right through every type of industry now and it’s…I love it, it’s one of the things that I really look to teach because it’s one of the biggest things I’ve found and available in the world today, to be able to catch this old patterns, break them, rewire your own brain for new beliefs, new attitudes, and really for world class performance, you know? In general but, what NLP really is a derivative from psychology from the seventies. But, what was really…it looked out as…I use this as an example, right? And the classic difference between psychologists, is someone you use NLP for example, is that classical psychologies don’t want to look all the reasons why someone is doing something, right? The root cause or the depression, or why someone’s making that same mistake, and the challenge is, is they take you back to that root cause and go over and over, and over old patterns but, when you begin to understand that neural nets or mind muscles, or your unconscious mind, nerve system, whatever the hell that you want to call it, it’s all the same thing.
When you start to understand that work it’s just like a muscle then you got to understand that by repeating these old patterns you’re making the muscle a beggar. So, what NLP does is gives you a system, structure to recognize this things and start building the patterns that we do want, which would be the confidence, excitement, drives that leads to focus, that self-talk and when we can start to build those patterns that starts to form a new habit and that’s how we begin to think, feel and act a different way.
Does makes sense to you, sir? It was a bit of a random example [Laughs].
Matt: No, I think that makes a ton of sense and I don’t have some of those science right in front of me but, I know that there’s a bunch of research that backs that commonly idea of the more you use a neural network or a neural pathway the more you reinforce it and that’s you can build and reinforce connections.
Andy: That’s absolutely right. That straight neuroscience and that’s great to seek and I’ve been doing this for thirteen years over the world, and with a lot of industry leaders, you know, a world champion, athletes and clients like Saudi Arabian royalty and the top into that markets in the world and it really is, if you start to look at the brain is that...well, the difference is this you have a conscious mind and an unconscious mind. And that unconscious mind is a lot more of what people think about, think it really is but, people use it in the wrong way, again, with normal therapy and normal self-development or personal development what they trying to do is, they trying to give you lots of tools to…yeah, try and control this conscious mind but, this conscious mind is just this bit of the mind that me and you are talking in right now.
So, what we really need to do is give you a toolbox, and that toolbox is to hack this patterns with just your focus, to change this internal dialog to be able to change this kinesthetic, the feelings and the moment. That’s the toolbox you need, and then you got to understand what this unconscious mind is. Now, my definition behind it and…yeah, I’ve perhaps said this a thousand times before but, my definition of the unconscious mind is that is this software that plays in the background of the computer. What does that mean? Well, it runs automatically, it gets outdated, and it makes you perform a certain way.
Now, this is the same with your brain, and another way to look at the unconscious mind is also called your body-mind. That’s the bit of your mind that blinks you, breaths you, affects your lymph system, your adrenal glands. So what you think else effects, yeah, your motivation, your drive, your belief system, your attitudes, how you value yourself and all of these things are running in autopilot back there in the background of your head. So, if that muscles on auto-pilot then that muscle is also getting thicker which means, it gets hard very for entrepreneurs to break these patterns but, when we develop a system around it then we can rewire it, which mean we can build new muscles new ways of thinking and acting. Again, does that make sense, Matt? I’m dancing all over the place today, mate.
Matt: No, I think it makes a lot of sense and I think that’s a very good kind of crystallization of what NLP is and why is such an important concept, especially…you know, I love the analogy of it’s the software that’s running in the back of your mind…
Matt: And, kind of what is…what has you autopilot that you might not be aware of.
Andy: Exactly, exactly and the thing about this…I mean, people talk with classical psychology again and everyone talks about the imprints day, which is zero to seven years old in your life and that’s when you form like a blueprint for life. So, when we look on mentals or different stages of our life, these mentals that we look at are our parents, right? And when your parents argue about money, stress or relationship, or whatever it is, we think those people are one hundred percent right so, we have to model them, copy their thoughts patterns, and we think that this is right, and as we get older we realize that [Laughs] hey, people are just doing their best, our parents don’t know everything for sure, right?
This leaves us with a certain blueprint, right? That can help us or hurt us. It was the same thing like…people like Richard Branson, and why Richard Branson, Richard Branson well, we all come into earth saying we are all the same way so, what’s the difference? Well, his neural nets, the way he’s thinking, what he’s producing neurochemicals and affecting your central system and all of this stuff. But, he was reinforced to have a certain belief, certain way of looking at the world and the thing about that is that people don’t have that, right? We got to take control of this, and that’s the whole point with NLP and neuroscience and all these cool stuff, it’s about taking control of your mind, so you can control the way you feel.
Once you can control the way you feel then you’re able to step in and out of these peak states, which means you begin to learn to control your results, and that result could be use it sit down in that computer and write in a blog or step into a video, in a business merger, or whatever the heck is, right? This…again, Matt this is making sense?
Matt: Oh, it makes a lot of sense and I think there’s really two kinds of offshoots from that I’d love to dig into more.
Matt: One is how do people…you know, I think everybody is kind of on board with the idea that we got the software in the back of our minds that’s running everything. How do we tune into that? How do we become aware of that?
Andy: Beautiful. I love it, that’s a direct question and that’s the point, right? Why I try to do in the thirteen years is get rid of all the BS, the full off and really work out what exactly creates new connections, and what exactly creates performance. So, the first thing people has got to understand is that you’re…another way to look at your unconscious mind besides the body mind is also your nervous system, right? That’s really what we’re training reformat these habits of your system.
So, realize this, when we’re born our mind is blank canvas. Now, is that strictly true? No, because we have genetics and epigenetics and all of this other stuff but let’s just pretend your mind is like a blank canvas, every single time we have an experience whether is good or bad, what happens is, is that we form the neural-net or the mind muscle, whatever you want to call it and at the end of that, that piece of software there’s like a movie, okay? And that movie is about the experience that we made and that movie is something we make a decision about and that can direct us into completely different ways, like me and you Matt, and somebody walk into the room and that person reminds me of somebody and I don’t like them, that person reminds you somebody and you love them, right? So, the end of the day these decisions we make about certain experiences start to form different patterns in the way we believe the world in ourselves.
So what I’m trying to say, mate… [Laughs] I’m trying to say your brain and everyone’s brain listening it just has thousands and hundreds of thousands of millions of these movies. So, what does that mean? That’s the first place we have to start. Is by becoming consciously aware of what’s playing unconsciously, right? So, what does that mean? Well, if I say to the listeners or whatever. Where are you? And, what are you doing in six month time on this day?…not on this day but, on this date and this time. Most people would have a vague idea or they go “oh, I don’t know” what is going on in your business in five years? What is going on in your business in two weeks? most people won’t really have a clear picture, or a picture they comment and is not what they want is like, overwhelmed and is creating anxiety and fear.
Well, then end of the day that’s just the neural-net or brain movie that’s playing, right? So, that’s the first step to understand, is that every time you have to think about the future or the past a movie or a memory is coming up. Could be future memory or past memory as I call them but, still a memory right? That’s what’s on autopilot so, when people start to think about the businesses in a certain way in the future, anxiety, and pressure, and stress and fear coming up. Well, guess what? That’s what beginning the programming, that’s what is installed in your head.
So, what we have learn to do then, is something called a pattern interrupt. What the hell does that mean? It means we got to start to catch what’s playing. How do we do that? Well, there’s two ways to do it, I’ll teach you one today. Nice and simple, I want people to start getting used to and catching what feeling is playing, that’s the kinesthetic, something I call a drive and we’re talking about changing states, and you talk about in a few minutes but, once people can start to become aware of what feeling it is, then the next step for them is become aware of what memory or what movie is playing in their head. From there you can start to use different systems and change, and change it.
But, does this makes sense, Matt? First of all.
Matt: Yeah, I think that makes a lot sense.
Andy: Awesome. And that’s what we want. So, the next step is to them once we’ve interrupted it we become consciously aware of what’s playing. So then, what we have to do is change it. Now, the biggest way to change it and the fastest way is…no, there’s different ways but, a nice way to do is start to use our internal dialog, right? Because this is an amazing thing that… I had a client once that…I remember this, they were like “Andy I nearly shut up the self-talk! I nearly shut it down I’m so close, can you help me get rid of it” and I’m like “why the hell you want to get rid of it, man? This is…this is your best friend” because what we got to understand is that internal dialog is that, is on constant autopilot and we actually say around fifty thousand words to ourselves inside of our own heads every day, right? And if you’re saying fifty thousand words to yourself inside of your own head every day and each one of those words is connected to an emotion then, often you got to stop understanding that…is like someone saying in your ear “[vocal sound] you suck, you suck, you suck, you suck” [Laughs] right? So, that’s the feeling that you’re playing, that’s your belief that is going to be playing, is it anyone of that people that’s stuck, is it anyone of that people that think about the future and go “I’d love to do that” and there’s a little voice that’s on autopilot saying to yourselves “you’re not good enough to do that, you couldn’t do that” is that anyone that we got stuck inside its boundaries, of course it’s not.
So, to be able to use this internal dialog right in the moment, to guide or navigate ourselves to the image of what we exactly wants. So, when we can start to understand that, if we look at these two different versions of you, there’s an old you and a new you, or a daily you and a very specific version of you. Now, this is something I call states, not peak mental states or alter egos this is all these other stuff but, for now you just have to understand is state.
What’s a state? Well, that’s a version of you and what I do with professional fighters and I’ve work with a lot of professional fighters is for example, I use them is an extreme example in the entrepreneur world, right? Because an extreme example of a state for a fighter is when I put them into a ring or a cage, right? [Laughs] and that’s a very unique experience, that breathing rate, the heart rates, their adrenal glands, the focus, the belief system. All of these is a…like a tightly wound neural net, or peak states, or a hat, or a role that you put on to perform a very specific way.
Now, that isn’t the same state as when you’re talking to the [coughs] moment, or they’re going on a date, or you’re trying to relax and also, is not the same as the working on a business, right? So, understand this is the same for entrepreneur, the version of you that’s picking up a sales call is not the version of you that’s sitting down and writing a blog, is not the same version of you is going to be onstage, is not the…the are different versions so, when we can start to understand that each one of these versions is entirely one neural-net with its own belief systems, with the same emotions, with the same internal dialog and it’s on autopilot unless we’re able to change it.
Then what happens is, we can get so stuck in patterns and there’s an old version and new version example, right? The old version is doing everything that it was done and giving you the results that you’ve got right now. So, every decision, or every aspect or every moment that you do next is going to lead you forward, it’s going to build a neural-nets and mind muscles that we want so, when we can start understanding that all these movies are on autopilot, all these conversations are on autopilot and so, we pass and interrupt it, catch it and then we can start to use, this is the best thing that entrepreneurs can apply today, is than guiding themselves through situations using that internal dialog so, instead of going “okay, I’m stressed. What’s going on? I don’t know what to do. I’m freaking out” right, that’s because it’s on autopilot so, the next step is to go “oh, I’m stressed [deep breath] Okay” we cut the pattern now you can start to use internal dialog to guide yourselves back to what we want so, the first question should always be what is it that I want? Because what that does is it that points your unconscious mind or your focus to that key moment in time when you know what you’ve want. And when we start to do that we start to forming new pattern or new version and then by talking ourselves into the emotions that we want and the belief systems that we want. How would the future…How would [snap fingers] the world class version of me deal with this situation right now? How would the world version of me…what would that beliefs be? What would that dominant emotion be? Right? How would they stand? How would they breathe?
When we can start to create that new image, the new version we start put this neural-nets and then, this million different systems that got guide us from the old to the new but, when people don’t understand this, as a lot of entrepreneurs out there have a little idea but really not understanding in depth, the challenge becomes…is that they’re bringing emotion from your home which is stressful maybe, and you’re bringing that into work and then you work becomes stressful, and then you don’t want to train at night because you don’t want to be fit because of stress, right? If we don’t learn to separate these states we’re not going to interrupt these patterns, we’re not going to be coconsciously aware, what happens is everything just gets wide and messy just becomes a messy ball of emotion rushing inside your head, and then we have to ask the question, you wonder why people get overwhelmed and procrastinate, right?
Making sense, Matt?
Matt: It makes ton of sense. There’s so many jumping off points from that, you know? I love that…the description of that kind of peak state time and back to that physical neural network, I think that’s something that some listeners may have heard of the term peak state tossed around a time or two, and if you’re familiar at all with Tony Robbins, talks a lot about that concept but, I’ve never heard it articulated in a way that peak state is…you know, a different hack or a different version of yourself and it’s actually…I was never quite sure it...you know, is there one peak state? Is peak state…you know other multiple peak states and I think the description that there’s kind of a different peak states for different kind of versions of yourself, and bringing the best self to different situations.
I think that’s a great way to thinking about it and look at it. Then time that back into those peak states what they really are from a very a physiologically stand point, and neurological stand point, there are literally patterns and neural networks in your brain that are kind of buildup and strength and together and fire as one.
Andy: You got it, that’s exactly it. Then the challenge with that is it…I did a podcast recently called the twenty one day habit, right? Because for one reason I got sick of people talk and try to talk to create change so fast. People that been lied to, media bias wise for long, long time. It talk about twenty one days to form a new habit well, it’s not true, right? The studies are showing that simply, simply the studies are showing that the…from London University that the average is sixty six days to formulate a new habit but, they even…I have issues with that is not true as well, it actually takes between sixteen and two hundred and sixty eight days to form a new habit, right? And I hold a forty five minute podcast around this.
The challenge is…people because of the society and the way we’re conditioned, and the belief systems we’re pointing to, society trains our brain a very different way and you got to understand, society is also a business, right? And it’s designed to make money so, when we can start to look at the culture behind society and why we are taught certain things. Well, it also begins to understand that the brochure or the magazine right? The media bias, isn’t anything all the information in the world. It’s just it what’s in…on that brochure to hook you in, that’s also the same thing that withhold these days from very instant gratification.
We’re taught this way because the media shows, these companies or these people that incredible results but, one we don’t show all the people that try to create the results and failed, or they don’t show the journey of this person or all the pain they’ve been through, they just show that end step. The end moment, it was like when WhatsApp got sold , right? Everyone started creating communication apps. Why? Because WhatsApp, “Oh, I’m going to be the next WhatsApp” Really? Not that’s done, right? So, understand this is the same thing with life. We’re taught in a certain way and things take time.
If you build a muscle on the outside you don’t certainly expect to look like Arnold Schwarzenegger, right? In 21 days, no, of course you don’t, right? Or whatever it is. So understand you brain is functioning the same way, the difference is as you reconnect this neural-net you also get…your brain gets flooded with chemicals, right? And this is a chemical cocktail and if we get these chemicals…because wrong we’re firing the wrong thoughts and this is what leads to depression, this leads to lack of self-worth and all of this because I always say this, I like extreme examples, Matt. If like if you’re…if you’re thinking about your dog that died when you were a kid, right? And you kept thinking about it all the time how you going to be feeling? Not too good.
That’s the same with anything, if your thought is focus on a certain thing what’s emotion that that thought is bringing to you. Is it going to make you take action? Or is it going to keep you where you are? And this is the same when you got to stop thinking about the future, we stop thinking about the future and the emotion that’s coming through is either fear, procrastination, anger, overwhelmed, stress and guess what? You need to address this, you need to start looking at this so, the best thing that people can do besides catching patterns and changing internal dialog, changing states and all of that stuff is why I call my company [Laughs] mindset by design. The reason, the academies are for reasons is designed to build the patterns that they want and at the end of the day that’s all that this life is.
Its building the patterns that we want until the momentum takes over and starts to flow in that direction and does that means there’s not ups and downs? Of course! Does it mean that hitting the gym building muscles in good days and bad days? Of course, it’s the same thing but [snap fingers] what makes ‘em world class or not is the ability to catch that pain and redirect in the moment to who and how you want to perform.
Matt: So, this kind of segues into that…one of the things that you mention earlier is sort of creating the world class version of yourself so, how would the class version of myself handle this challenge…
Andy: You got it.
Matt: How do you go about sort of cultivating or creating, or saying… what if somebody’s stuck and they don’t know what the world class versions of themselves would be? Or maybe they’re…you know, they don’t know what their goals might be. How do you kind of build that infrastructure so that when you have that moment you can direct your emotions and you can use NLP to kind of get to the state you want to be in?
Andy: I love it. Well, there’s different ways to keep it simple for everyone listening today but, there is a reason why I call my brand mindset by design. You have to sit down and design what you want. Now this comes back to this period of my life that I was twenty seven, twenty eight years old that…just gone into bankruptcy and just been a nervous breakdown because I’ve been ripped off by my business partner because we put in together a fifty million dollars resort in Fiji, this is what we were doing, the top peak person in the country and investments real state sales and everything was going good until that moment. And I lost everything, yeah, I lost everything and it sent me to a bad place, and the reason right there I rebuild my life I was living in New Zealand at the time, I’ve lived in Australia, New Zealand, California, Bali, I’ve lived everywhere.
I’d lost everything and a professional model is a girlfriend, second five series BMW and beautiful house blah, blah, blah, to basically living in the basement of a gym and training and fighting everyday ‘cause I do these martial arts and what happened was, it was from there that I rebuild my life, and this is why the whole brand and everything is built around this because I had to sit down and truly work out what the hell I wanted. Because I said to myself okay, Andy you seen over two thousand people face to face, you know you got this sales, you know you’ve got to do, so what do you truly want? Is in that moment that I really sat down and wrote pages and pages of my perfect day, and every vivid detail as vivid as you can possibly make it so, the description are which handmade. I move over, which part of my hand hits the bottom and automatic blind that open up, to one eighty ocean view. So the call it to the texture, to the feelings, once that becomes really clear…well, guess what? In NLP we called something been associated, what does that mean? That means being inside the emotional, the seen and that is the same that I want everyone to start doing with their business, right? What’s the end result in these periods of time? What’s that exact moment? How vivid can we make this? It’s also something with designing everything and if you don’t know what’s the business you want. Well, guess what? You need to write down the options because how the unconscious mind works is [Laughs] if you give it one option? It would do it! If you give it ten options it will find the one that excites it the most.
So, when I’m thinking about new ideas for anything I put around with possibilities, constant possibilities, options, options, options because the unconscious mind would find the one that excites it most and when you can do that, when you can start writing something in such a vivid detail it associates in your brain, your neural-net starts to build and your belief system and the emotions towards the start to grow.
Does that makes sense Matt?
Matt: It makes a ton of sense and I think that’s such a critical thing is the importance of starting with your goals and I think Neil Carnegie says “learning beginning with the end in mind”…
Andy: You got it, yeah.
Matt: And that’s the exact same approach that I use to when I’m working with the company, when I have some kind of strategic challenge or issue? Immediately you have to figure it out what are your goals? What do you want to achieve? And once you answer that question everything else sort of cascades and flow into that kind of definition that you set originally. What is the end state? Whether is a mental state or a physical state or whatever that be, that you want to get to and how can you channel you actions so that you do that.
Andy: That’s it, that is what exactly that moment that ends step. And now, the thing about all of this is part trickery with the brain because what we do is…this is the other mistake that entrepreneurs I find make, those set a certain image of themselves around a certain goal, whatever it is, right? And then become obsessed with it, okay? Now, this is counter intuitive to probably every other coach is going to tell you this but [Laughs] they’re wrong and I don’t care who they are, right? And this goes from a couple of different examples but, in experience… but, when we become obsessed with it in external thing, right? We come obsessed with it and unless you’ve tried that path before what is the generally the emotion that’s being blasted every day for the average person? it’s not confidence and excitement, it’s not. It’s stress, is fear that you never going to achieve it, you’re not there, not feeling good…you know, whatever it is, right? is the pressure and the anxiety and the stress of getting there. So, from my sight, from rewiring brains, what do you think that does? That’s bad wiring, to get there so, what happens is, we have to use the obsession in a different way, we have to use it internally to make yourself world class.
To make yourself world class…and I teach this all the time, you make yourself world class your business and your life will mirror it, when you become externally obsessed, the challenge is that image or those things can change. They’re supposed to change but, what we do is we build this goals or we build the character version of us to kind of trick ourselves, it pull us forward and that’s what we want, and then when we’re growing ourselves into being world class and that evolution, then what happens is those external things? Well, they grow and evolve with us, which means new people would come in that we don’t even know they can present opportunities, new places, it all start to change around us. But, what happens is, and this comes from mistake, you know? This is why I was obsessed about when I was twenty seven, twenty eight years old those resorts, building those companies and that’s because I changed my focus to obsession externally instead of [Laughs] OCD and obsession internally which allows what I love. Then, what happens is, is we don’t allow what’s around of us flow and adapt and change which is the definition of the evolution.
Matt: I think that’s awesome. So, I want to change gears a little bit and…I mean I think we still can layer in some of these lessons from NLP but I’m curious…what is some of the commonalities that you see among the world class performers that you coach and that you work with?
Andy: You know, one of the biggest things…the biggest thing that I’ve taken away [Laughs] and I love my job for this reason, I get to hang out with people like you Matt, I get to hang out with people…just superstars, I think that are earning like millions a year and they come to me and I learn from them business stuff but, I learn from them how they think, because then I take that blueprint and I can install the approach or do whatever with it but, the biggest thing that I’ve found is was this client, one of the top internet marketers in the world, very, very famous guy and for…in the amazon world that’s just say that.
He came to me and he was very interested because is many different things I learn here, he came for this one day, we had a meeting in like five o’clock and he brought his business partner because he was trying to make a decision, and he was trying to make a decision that was about some…It brought some people and connecting with family it was a messy situation. So, we spoke of five and we finished by six o’clock, I message him at nine o’clock the next day…the next morning and was “hey, how did it go?” and he went “oh, that? Oh, yeah. Oh, that’s been done, these people were allocate in this and change this, I did this contract, hire this person, did this…” That was by nine o’clock the next morning. So, the biggest lesson or one of the biggest lessons I found is taking immediate action, right? There is no procrastination it is immediate action. There is no dimmer switch [Laughs] it’s on or off, and that the biggest thing that I found with people that perform at that level is that the hesitation goes away because they make decision fast. Does that help?
Matt: Yeah, I think that’s great and I think it was super important, and I was actually at the National World War II museum last weekend and I was looking at some stuff about general Patton and I think he has a quote that “a good plan executed today is better than a perfect plan executed next week”.
Andy: [Laughs] right, right. I love it, I love it and then, the other biggest thing I’ve found is that being very clever at putting the right people around them as fast as they can and what do I mean by that? I mean, you have to put that team around you, on the wealth dynamic team or whenever you want to come from. But, they also have the ability…and I love this and I’ve learn this a lot, is not to again it’s hatch to the person. That person is coming to that team to fulfill a role, a role can’t be fulfill a person needs to go on and do something else that’s going to be happier and more money about, role can’t be inside the organization.
What a lot of people do in growing businesses they hold on to people even though those people aren’t living up to their potential or not standing by what they say that they would do or whatever it is, a person that you know wont step up. So, when you start to understand that that the team you need around you must focus on the same vision and you’re not attached to the person, of course you care for them, of course but at the end of the day they come in to help you build your vision, not the other way around. And, when you can understand that and you take action on top of that, then starts to change things fast.
Matt: And I think actually Elon Musk autobiography I think it must be is a great example of somebody that is so powerfully driven about a particular mission and so laser focus that if you’re not onboard with it…I mean, one…the missions are actually powerful tool in the sense that, people gravitate to him and enables him to track the talent but, when his mission is…you know, colonize mars…
Andy: Yes, the sake of human race [Laughs] is a great autobiography. I did a podcast on his autobiography actually, amazing, amazing guy.
Matt: Yeah, yeah but, you know he has the same kind of ruthlessness about if you’re not on his…if you’re not aligned with the mission, you know, you’re gone.
Andy: Exactly and again, I teach this as well and I teach to a lot of different high-learned people, it goes back to that why, I know it sounds cheesy [Laughs]I don’t even me saying it Matt but, what is that wife Elon he doesn’t really cared about his family, or anything, his drive, his driving, his obsession is to become to the best version of him so he can step up and save humanity.
Now, we need people like Elon but, you know the happiest people that I’ve ever seen in the world? Are the people that have very little and they lived in Bali, right? And they’re just doing their daily things. So, for everybody is about your level…you want to play in your life because some people just want to earn…you know, five thousand dollars a month on autopilot and then done, that’s it. I’ll just maintain this and I’ve traveled the world for the rest of my life and you know what? That’s pretty damn amazing.
So, for some people they want to safe humanity, some people you just want to be able to relax and enjoy life so, it simply depends on what is that person driving force. I also don’t think that everybody should be trying to change the world, right? Because that’s not my dri…my drive is to change like a hundred thousand entrepreneurs achieve that dream in my life but, that’s my vision, that’s my dream. Now, for someone else’s everything change so I think is a very personal thing and when I say world class I don’t mean trying to be the president, right? I mean, world class is your individual world class. You know, whatever makes you happy that to me…then you’re winning on this journey of life, right?
Matt: I think that’s a critical distinction it’s be the best version of yourself.
Andy: Yeah, because who else you’re going to be, right? What happens is that I know what drives me every day and I’m sure is the same with you Matt, I know cause you just obsessed with learning, and growing, and evolving and I love that about you, mate. And, I think is the same thing, you have to become your best version because the thing is doesn’t matter, I know this from martial arts, right? It didn’t matter how awesome I thought I was at that point, right? I’ve been training my butt off, everything that day for just beat you and you go like damn, so it doesn’t matter if you trying to earn a million dollars, there’s someone with a hundred thousand million dollars, if it trying for a hundred million dollars there’s someone with a billion dollars, right? If you try to be the fittest athlete in the world there’s someone who comes along that’s fitter. So, to me is not be in competition with everybody else, is being in competition with yourself and when you can use that you’re always creating momentum, the other side of it is when we start focusing on other peoples missions, or journeys, or what they’ve achieved it can knock you back, it can really like…give you self-doubt “oh, that person achieved that and that in that time and I’ve been doing this for this long and still haven’t got there” right. Well, what happens maybe you’re not meant to maybe, or you change your business model, or you change your balance in your lifestyle. What is it about yourself that you need to change? because when you look at other people you’re thinking like this, which is a very powerful question by the way.
Matt: So, what is one piece of homework to do to give our listeners in terms of concretely implementing some of this stuff in their daily lives?
Andy: Beautiful question and its going back to real…again, I feel a little bit cheesy even saying this but, it comes from my own personal growth, it’s understanding anchoring and it’s understanding what that really means and what do I mean by anchoring? Anchoring is a NLP term that’s thrown around everywhere by people who [Laughs] don’t really understand what the hell it is. I heard that a real top…a top guy recently and putting courses, a really good guy, work with amazing people I’ve got a lot of love him, a lot of respect but, he was talking about anchoring and he was saying that you have to have an external anchor, or an anchor it’s a trigger and I’ll talk about that more in a second but, just to understand it what’s a trigger. So, you can only set triggers or anchors externally, well, you can, it’s also internally it’s both things and what do I mean by that, what’s an anchor? It goes back to Pavlov dog experiments it actually goes back even before that but, Pavlov made it publics and notable, and what he was he was tuning fork, dogs and food, and tuning fork, put the dogs food down and it salivates because they associate the tuning fork with food so, then what happens was take the food away to a point where just the tuning fork, the dog will still salivate because it associated the tuning fork with food.
So, in our lives we’ve got negative and positives anchoring you know, you could look at your phone and see someone’s name and go “oh my god! I don’t want to talk to them but, that person could be offering you a million dollars, you don’t know” That’s an anchor so, how you looking at people, places things, events, music, your office, everything they start to become anchors and going to trigger a certain emotion in you. So, the best behavior advice that I can give you, is a couple of different things, one, your routine.
Now, everyone talks about morning routines and all of that, yeah but there’s a reason I won’t go into the science behind it today but, we want to change those neurochemicals in the morning we want to light up the neural-nets that we want, basically we want to step into that peak state in the morning, why? Because its allowing us to build those neural-nets that we want, and so whatever you do understand is when you can settle a routine for yourself in the morning, or night time or whatever it is before you stand to pick in the phone, or before you stepping into a meeting or whatever the heck it is, you can have a little routine, what this starts to do is that starts to build an anchor, ta-da! Which does the anchor do? It starts to light up certain feelings in you and certain belief.
I put it in a less…a less…a simpler way Matt, how many times you hear a piece of music? And it instantly takes you right back to that moment, those thoughts, those feelings, you can taste it, that’s an anchor. So, we can use that in a performance enhancing way and when we can do that by surround ourselves with the right music, the right people, the right environments than those things start to become anchors and that’s how we get momentum, right? But, does that makes sense first of all?
Matt: Yeah, I think it makes a lot of sense.
Andy: I can go on forever but I’m sure of it, otherwise I keep talking [Laughs].
Matt: So, what are some books or other resources that you can recommend for people who want to learn more both about anchoring or more broadly about NLP?
Andy: The best guy is one of the co-founders now, he’s a little crazy but, he’s amazing and there’s two different guys, John Grinder and Richard Bandler. Richard Bandler is ac…they’re both the co-inventors of NLP, now, Bandler is more simple and I find him exceptionally powerful. The other one side is Grinder which is way more technical meaning use lots of different language pans, the method model and all of this other stuff. So, anything by John Grinder or Bandler, and…but, at the end of the day the challenge is with such a deep subject that people get lost in it so…I mean, even simple things like by Paul McKenna, right? Paul McKenna is an English guy, nice and simple hypnosis but he’s very, very powerful, the other side of it for business and using NLP, well, that’s why I build my brand, you know? For that simple reason.
Matt: So, where can people find you online?
Andy: Type those words in, Mindset by design the podcast, we’ve done like a hundred and fifty, a hundred and twenty episodes and so, the podcast on iTunes or simply go to mindset by design dot co. co for company or co for whatever you want to call it, right? And that’s the best way to connect with me but, at the end of the day this is why I build this brand because there’s so much people really getting into NLP right now, and it’s really about getting over, kind of weight loss or smoking and all feeling good it’s nothing specifically about entrepreneurial business acceleration, you know?
Matt: Got it! Well, thank you so much for being on the podcast Andy and I think the listeners are going to love a lot of these stuff is some great information about neural networks, NLP, peak state and kind of had a really understand you own emotional state. So, you know, I think this is some great content. Thank you very much we really appreciate having you on the Science of Success.
Andy: Appreciate being here and I hope I helped out your listeners so, anytime, for anything you need me buddy, I’m always here.
Matt: Thank you very much, Andy.
Andy: Thank you, Matt.